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Uttarakhand

Uttarakhand is the "yoga capital of the world" and is the leading producer of pear, peach, plum, and apricot..

Economic Snapshot: Uttarakhand

Uttarakhand State Report

Introduction.

tourism statistics uttarakhand

Uttarakhand is located in the foothills of the Himalayan mountain range. The state shares borders with China (Tibet) in the north, Nepal in the east, and inter-state boundaries with Himachal Pradesh in the west and northwest and Uttar Pradesh in the south. It has almost all agro-geo climatic zones, which provide commercial opportunities for floriculture and horticulture. The state is home to more than 175 species of rare medicinal, aromatic & herbal plants. The state has proximity to the national capital, Delhi, a leading market of the country and excellent connectivity with neighboring states. Uttarakhand has abundant natural resources due to hills and forests. Its agro-climatic conditions support horticulture-based industries. The vast water resources available in the state are also favorable for hydropower. The presence of several hill stations, wildlife parks, pilgrimage places and trekking routes make Uttarakhand an attractive tourist destination.

Uttarakhand is one of the fastest growing states in India, thanks to the massive growth in capital investment arising from conducive industrial policy and generous tax benefits.

At current prices, Uttarakhand’s GSDP is projected to be Rs. 3.33 trillion (US$ 40.34 billion) in FY23. Between 2018-19 and 2023-24, GSDP of the state is estimated to increase at a CAGR of 7.06%.

The state offers a wide range of benefits in terms of interest incentives, financial assistance, subsidies, and concessions. Uttarakhand has a robust social and industrial infrastructure, virtual connectivity with over 39,000 km of road network, two domestic airports, 345.23 km of rail routes.

According to the Department for Promotion of Industry and Internal Trade (DPIIT), between October 2019-June 2023, FDI inflow in Uttarakhand stood at US$ 147.98 million.

As of May 2022 (Upto December), 30 Industrial Entrepreneurs Memorandums (IEMs) worth US$ 209.30 million) have been filed in Uttarakhand.

In FY23, the total exports from the state stood at US$ 1.77 billion while FY24 (upto July 2023) US$ 0.76 billion.

Recent Development in Key Sectors

  • As of September 2023, the state had a total installed power generation capacity of 4,396.98 MW. Of this, hydro power accounted for 2,095.89 MW, followed by thermal power at 1,335.76 MW, renewable power at 934.09 MW, nuclear power at 31.24 MW.
  • Rs. 1,408 crore (US$ 170.78 million) has been allocated for capital outlay on roads and bridges.
  • Uttarakhand has allocated 1.8% of its total expenditure towards energy.
  • Rs. 1,125 crore (US$ 136.47 million) has been allocated towards integrated development of small and medium towns.
  • Rs. 10,907 crore (US$ 1.32 billion) has been allocated to Education, Sports, Arts, and Culture
  • Rs. 3,300 crore (US$ 400.25 million) has been allocated to government secondary schools.
  • Rs. 1,101 crore (US$ 133.5 million) has been allocated to Urban Health Services.
  • Rs. 1,418 crore (US$ 172 million) has been allocated to Rural Health Services-Allopathy.
  • Production of loose flowers in the state stood at 3.02 thousand tonnes in 2021-22 as per first advance estimates.
  • With the establishment of the Software Technology Parks of India (STPI) earth station at Dehradun, Uttarakhand now offers high-speed connectivity.
  • Information Technology is an enabling sector that provides underpinning of smooth connectivity throughout the state in various departments, businesses, and homes, thereby improving productivity and efficiency across sectors. Given the high literacy rate of 78.82% in the state, employment opportunities for educated youth can be generated by encouraging ICT, ITES and electronics manufacturing units to establish their enterprises in Uttarakhand.
  • Uttarakhand Policy for Skill Development and Entrepreneurship was launched in 2018, which aims to increase the employability of workers, competitiveness of enterprise, and inclusiveness of growth.
  • Under the State’s Vision 2030, the processing capacity of horticulture produce will be enhanced from 7.5% to 15% of the total horticulture production by 2030.
  • The MSME sector envisages massive expansion in the future, which would increase employment from the existing 2.58 lakh people to 8.5 lakh people by 2030.
  • The tourism sector is accepted as a growth driver for inclusive social economic progress through its forward and backward linkages and the ability to create employment in the economy. The state is considering development of spiritual and religious theme-based circuits for tourism. Under the Swadesh Darshan scheme of the central government, Uttarakhand is a site for eco-tourism. Other themes may involve treks/hikes/tours to view famous Himalayan peaks or treks along the course of the Ganga river, places of culinary interest, or villages where communities maintain traditional lifestyles that tourists may find interesting.
  • Sonprayag-Gaurikund-Kedarnath ropeway project undertaken by National Highways Logistics Management Limited (NHLML) will be 13 km in length and the estimated cost of the project will be over Rs. 985 crore (US$ 126.77 million).
  • Empyrean Skyview Projects, will develop two more ropeway systems in Mussoorie and Yamunotri with an investment of Rs. 700 crore (US$ 90.09 million)

Geographical Area (sq km)

State language, literacy rate, key industries:, information and communications technology (ict), agro-based and food processing, horticulture, floriculture, food processing, pharmaceutical and biotechnology, engineering, allied industries, fast moving consumer goods (fmcg), related sites, related news.

In a recent visit to Uttarakhand, Prime Minister Mr Narendra Modi laid the foundation stone for projects worth over Rs 17,500 crore (US$ 2.35 billion) across various sectors such as roads, hydropower, sewage, and medical facility.

Prime Minister Mr. Narendra Modi laid foundation stones and inaugurated various development projects in Kedarnath.

Mr. Rajeev Chandrasekhar, Minister of State for Electronics & Information Technology and Skill Development and Entrepreneurship, inaugurated the first Internet Exchange for Uttarakhand in Dehradun.

Maruti Suzuki in collaboration with Microsoft India has developed HAMS (Harnessing Automobile for Safety), a smartphone-based technology for testing applicants seeking driver's license.

Raksha Mantri, Mr Rajnath Singh dedicated 44 major permanent bridges, to provide better connectivity to remote areas across seven states and union territories. He also laid the Foundation Stone for Nechiphu Tunnel in Arunachal Pradesh.

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paper cover thumbnail

Tourism Sector in Uttarakhand: A brief Overview after the State Formation

Profile image of Euro Asia International Journals

Tourism sector holds strategic importance in the Indian economy providing several socio economic benefits. Provision of employment, income and foreign exchange, development or expansion of other industries such as agriculture, construction, handicrafts etc. are some of the important economic benefits provided by the tourism sector. In addition, investments in infrastructural facilities such as transportation, accommodation and other tourism related services lead to an overall development of infrastructure in the economy. Uttarakhand is rich in scenic beauty with healthy climate and ample avenues for adventure sports and eco-tourism. River rafting, trekking, rock climbing, camping etc. are emerging as serious tourism businesses. As per CSO data, this sector is a leading contributor to the service sector GDP of the state. This State is also known for sites of cultural and religious significance.

Related Papers

Publisher ijmra.us UGC Approved

tourism statistics uttarakhand

Dr Suman Joshi

Tourism plays an important role in employment generation and economic growth of the country. It is accepted as the potent engine for inclusive social economic progressive at universal level through its forward and backward linkage and ability to create employment in the economy. The modes of tourism are discussed broadly and suggestions are given appropriately for sustainable development of tourism. It reveals that the pilgrimage tourism has been practicing here for centuries. Presently, mass tourism as mountaineering, trekking, skiing and river rafting is being common. The practices of tourism have a significant impact on the economy as many of the small towns emerged as the major service provider centers and the economy of the region grew tremendously. But, at the same time, its impact fell badly on the environment and the tourist places and pilgrimages have received severe environmental implications.

Tourism Dimensions Innovations, Challenges & Opportunities, Edition: 1st, Chapter: 32, Publisher: INDU BOOK SERVICES, Editors: S.P. Bansal, Prashant Gautam, Sandeep Walia

Gaurav Rana

The Himalayan region in India remains a popular tourist destination as it attracts massive inflow of tourist round the year. The present study is focused on Uttarakhand as it provides both adventures and pilgrimage tourism along with educational tourism which made it one of the most important regions of Himalaya in terms of tourism. The state of Uttarakhad is divided in to two divisions the NorthWestern division is known as Garhwal and SouthEastern division is known as Kumaon. It is a hill state with beautiful forest and snow-capped mountains and sacred pilgrimage spot which attract touristsaltogether. It is a developing state and tourism plays an important role for generating the employment opportunities which provides source of living to local community. The tourism industry in the state creates environmental and socio economic consequences. The mountain tourism requires major concern as the massive infrastructural developmental activities are occurringfor the promotion of tourism with even estimating the tourism carrying capacity. The present study is focused to understand the general framework of tourism management for understanding problem's related to the region's requirement with " S " curve analysis and destination discontinuity for shifting the inflow of tourists from one destination to another destination for make this region a popular spot for tourists.

QUEST JOURNALS

Tourism has become a huge industry in the contemporary world and India is also not an exception. This paper differentiates between tourism as a commercial activity and Tourism as liberating experience. Sometimes it has been argued and accepted it as an industry and also seen as an economic activity. The paper also argues that Does the limitation of tourism practices has been limited to selling and buying of each and every available resources to the tourists and making profit or apart from capitalising they are also focused on providing the social benefits for the communities and tourist as well. Taking an example of Uttarakhand the paper is addressing the problems that are being faced by the communities due to this industry and the understanding of tourism as a mode of consumption until its exploitation. This paper also focuses on the former meaning of tourism which was supposed to be exploring the new geographical location, cultural exchange, sharing of knowledge, exploring and how this massive industry has turned out to be the symbol of consumerism.

Sky Institute

Tourism is the activities of societies traveling to and residing in places outside their usual atmosphere for not more than one successive year for relaxation, business and other commitments not related to the application of a movement waged from within the place stayed. Tourism is travel for entertaining or vacation purposes. Surrounded in the soul of India is Uttar Pradesh, a land where values have developed and faiths converge. The importance of Uttar Pradesh lies not only in this convergence, but also in the advent of cultural and religious customs along some of the chief rivers in the Indian sub-continent – the Ganga and the Yamuna. Throughout history, great cities have arisen and established along great rivers. Within India, the Ganga and the Yamuna have nurtured a culture because of which religious faith, rituals, culture and intellectual enlightenment have evolved in places along the two rivers. Keywords: Tourism, vacation, diverse range, Ecotourism, Rural Tourism, Tourism circuits

International Research Journal Commerce arts science

Tourism in India has expanded its position so rapidly in the past few decades and contributing greatly in nation's economic development and growth. According to world Travel and Tourism Council, during 2016 it was generated Rs 14.02 lakh crore (US $ 220 billion) or 9.6% of the nation's GDP and created 40.343 million jobs which accounted 9.35 of the total employment. Uttarakhand, the 27 th state of the Republic of India is significantly known as " Heaven on Earth " or " Abode of the Gods ". The state of Uttarakhand is blessed with several rivers, glaciers, peaks, snow clad mountains, dense forests, bugyals, skiing slopes, shrines, and places of historical importance and pilgrimage. Besides Pilgrimage tourism (Badrinath, Kedarnath, Gangotri and Yamunotri) the few new kinds of tourism products i.e. Film tourism, Medical tourism are also expanding its area in the state and flourishing with other tourism products. Yoga festivals are also organising at its various places. The study will analyze that what kind of tourists has visited the state. The study will also conduct a comparative analysis of tourists visiting purposes in both the Kumaun and Garhwal regions of the state of Uttarakhand. The study will also highlight the areas where more attention is required to be given for the development of tourism in the state. For the research study the researcher has collected data from tourists by meeting them at various accommodating units (including big-small hotels, lodges, railway dormitories, dharmashalas, KMVN/GMVN staying units. In this process, adequate care has been taken to include tourists belonging to different countries of the globe and different states of India. The questionnaires were distributed among 200 tourists (including domestic and collected and analyzed. 50 tourists from each sampled district were included in the sample. Hence the study is important to find out the state's potential to prove as all time and all purpose visiting place and it should be properly propagated to increase greater number of domestic and foreign tourists visiting to the state of Uttarakhand.

The main objective of this paper is to identify Uttarakhand destination competitiveness, tourism facilities and problems faced by the tourism department in promoting Uttarakhand. One hundred stakeholders from the five major cities of Uttarakhand were surveyed using the random sampling method. For the analysis of data collected by questionnaires, the researcher has applied both descriptive and advanced statistical techniques. The findings revealed that there were significant differences among the perceptions of stakeholders in the field of tourism in Uttarakhand. As per the stakeholders’ opinions, Uttarakhand tourism is facing various sorts of problems, mainly economic, political, environmental, infrastructural and social issue. It may be also helpful for the government in taking implementing suggestive measures for the promotion and development of tourism sector, which might then satisfy the stakeholders.

Status and Scenario of Tourism Industry in India – A Case Study of Uttarakhand Tourism:Inclusive Growth & Sustainable Development, Edition: 1st, Chapter: 56, Publisher: Bharti Publications, Editors: Prof. S.P. Bansal, Prof. Sandeep Kulshreshtha, Dr. Prashant Kumar Gautam

The main objective of the research paper is to examine the status, scenario and growth rate of tourism industry in India and Uttarakhand in particular. The socio economic impact and effect of Himalayan Tsunami on the tourism industry in the state of Uttarakhand has also been covered in the present study. During 2012 the foreign tourist data was just 2.38 million but it augmented three fold in a decade to 6.97 million in 2013 with an average annual growth of 28.78%. At present India’s global ranking in terms of total tourist arrival is 42 and in terms of FEE it got 16th position which means that India is one of the most favoured nations of the world in top 50 tourist countries. India can increase its standing in the list of most favoured nation if it will take care of negative incidents. The Uttarakhand tourism industry also shows the almost same trend as in case of Indian tourism but instead of continuous increase in the total number of tourist arrival it shows decrease in number (2008-2013) because in this hilly state there were so many negative incidents happened like continuous landslides and cloud outburst in rainy season and as it is a tourist dominant state of all the seasons. The total tourist arrival in Uttarakhand is doubled in a decade but if we exclude 2013 then we can observe that it tripled in 2012 but due to Himalayan tsunami the tourism trend in Uttarakhand is badly affected by a negative growth rate of - 28.07%.

International Journal of Research in Commerce and Management

TMU Faculty Dr.Chanchal Chawla

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tourism statistics uttarakhand

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tourism statistics uttarakhand

tourism statistics uttarakhand

Uttarakhand aims Rs. 20,000 crore+ investment in tourism

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  • November 14, 2023

Uttarakhand aims Rs. 20,000 crore+ investment in tourism

Offers 100 PPP projects by 2030

Realising that tourism could be a major contributor to state’s GDP, the Govt. of Uttarakhand is focussed on creation of tourism circuits and destinations along with supporting infrastructure by inviting private sector investments in hospitality and tourism projects. The government has identified 40+ locations for new and innovative tourism product development with private participation.

The State Tourism Department has earmarked 200+ acres of land bank for development of tourism. The Department has decided to offer as many as 13 greenfield luxury hospitality project worth Rs. 2,900 crore to private players. Also on the offer is the upgradation and O&M of state’s 11 guesthouses at the cost of Rs. 320 crore.

To attract the investment, Uttarakhand is offering up to 25% capital subsidy in form of allotment of land from Government Land Bank or Capital subsidy of up to 25% of CAPEX in case of privately acquired land.

The state has launched Tourism Policy, 2023 to support growth of the sector.

• Up to 50% capital subsidy fo hospitality projects

• Up to 100% capital subsidy for tourism products and services

• Incentives for marketing an promotion

• Incentives for training and skilling

• Heli transport and stamp duty incentives

• First of its kind policy ‐ Providing incentives to existing units and Incentives for premium hospitality, MICE, foreign tourist attraction etc.

According to the Policy 2023, tourism to contribute US$ 10 billion to Uttarakhand’s economy annually and at least 15% of the State’s GSDP. The idea is to increase average length of stay of tourist in Uttarakhand to 4-5 days as well as to increase foreign tourist visits as a proportion of total non-religious tourist visit in Uttarakhand to 5%.

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IMAGES

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  2. Uttarakhand tourism sector hit hard, Rs 12K cr loss estimated

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  3. India Tourism Statistics 2019

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  5. Infographic: How Uttarakhand fares as compared to the rest of India

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  5. One of the best trip 🏔️ Delhi to Uttarakhand part 1 #youtubeshort #youtubevideo

  6. Tourist Destination Guide Course

COMMENTS

  1. PDF Tourist Statistics Year 2021 of Major Tourist Destinations

    Tourist Statistics Year 2021 of Major Tourist Destinations Sl. No. Name of Tourist Destination Year 2021 Indian Foreigner Total 1 Dehradun 2866107 1675 2867782 2 Rishikesh 291230 1576 292806 3 Mussoorie 1229528 280 1229808 4 Pauri 7350 0 7350 5 Srinagar 209555 0 209555 6 Kotdwar (Swaragasram, Chilla) 108362 638 109000

  2. Market Research and Statistics

    Invest In Uttarakhand Tourism; Apply for Veer Chandra Singh Garhwali & Pt. Deen Dayal Homestay Scheme; CBSP Training Prog. - Empanelment of Institute; Upload Advertisement of Hunar Se Rozgar Tak (HSRT) Transfer List; Photography Contest Award List; Women's empowerment River Rafting Training; Uttarakhand Accreditation Form; Tourism Policy 2023

  3. tourism Statistics and Growth Figures Year-wise of uttarakhand- Indiastat

    Home Uttarakhand - Tourism. Uttarakhand is a land of abundant travel opportunities with roaring rivers, calm serenity of Himalayas, snow-clad peaks, sacred pilgrimages of different religions, thousands of species of flora and fauna and an endless variation of scenic beauty. This Category provides, information regarding Approved Hotels, Heritage ...

  4. PDF Executive Summary 1. Tourism in Uttaranchal

    Tourism in Uttaranchal. Uttaranchal became the 27th state of India on November 9, 2000. It borders Tibet in the north-east and Nepal to the south-east, while its neighboring states are Haryana, Himachal Pradesh and Uttar Pradesh. Uttaranchal is a region of outstanding natural beauty.

  5. PDF STATE/UT-WISE DOMESTIC AND FOREIGN TOURIST VISITS, 2021 & 2022 (in

    STATE/UT-WISE DOMESTIC AND FOREIGN TOURIST VISITS, 2021 & 2022 (in Lakhs) 2021 2022 Growth Rate % Share 2022 S.No. States/UTs Domestic Foreign Domestic Foreign DTV 22/21 FTV 22/21 DTV FTV 1 A&N Island 1.262 0.017 2.351 0.045 86.20 164.43 0.01 0.05 2 Andhra Pradesh 932.776 0.276 1927.67 1.658 106.61 501.96 11.13 1.93

  6. PDF TOURISM & HOSPITALITY Sector Profile

    90% of cost of built up/ furnished stall, electricity, water charges and participation fee, etc. at travel fairs/ exhibitions. Hotel Room expenses for a maximum of 5 nights, with an upper limit of INR 8000/- per night. Subject to an overall upper ceiling of INR 2.50 lakh per case. Detailed central schemes and policies are available at http ...

  7. tourism tourists Statistics and Growth Figures Year-wise of uttarakhand

    Survey on Tourism and Hotels - Uttarakhand: Survey on Domestic Tourism - Uttarakhand Survey on Hotels and Other Lodging Places and Restaurants, Cafes and Other Eating and Drinking Place - Uttarakhand. Tourism Projects and Financial Assistance - Uttarakhand. Tourism Projects and Financial Assistance - Uttarakhand: Fund Allocation and Expenditure ...

  8. PDF Domestic Tourism in Uttarakhand

    PREFACE The Directorate of Economics and Statistics, Uttarakhand has prepared a report on "Domestic Tourism In Ilttarakhand" on the data of State sample collected in the 72nd round (Jul, 2014 - Jun, 2015) of National Sample Survey. This report contains important findings of the survey in "Executive Summary". Estimation procedure, concepts and definitions and statistical tables are

  9. Partnership for Resilience and Preparedness

    The Uttarakhand Tourism dashboard covers the important tourism sector in the state. With a combination of climate data, hazard data, socioeconomic data, tourism data and climate projections, this dashboard provides insights into trends, current and future vulnerabilities of this sensitive sector.

  10. Domestic Tourists-2021 Data Statistics of Nainital Districts in

    Domestic Tourists Foreign Tourists Total Tourist Visits. Year. 2012-2021. 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012. 2005-2011.

  11. PDF Tourist Statistics Year 2021 of Major Tourist Destinations

    Tourist Statistics Year 2021 of Major Tourist Destinations Sl. No. Name of Tourist Destination Year 2021 Indian Indian Indian 1 Dehradun 2866107 1675 2867782 2 Rishikesh 291230 1576 292806 3 Massoore 1229528 280 1229808 4 Pauri 7350 0 7350 5 Srinagar 209555 0 209555 6 Kotdwar (Swaragasram, Chilla) 108362 638 109000 7 Rudraprayag (without Kedarnath) 46479 36 46515

  12. PDF Tourism Statistics 2022 English

    data for India Tourism Statistics 2022. In case of any ambiguity or doubts, users are advised to verify/check with the appropriate sources. The purpose of this publication is to disseminate information on varied aspects of tourism related statistics among all the stakeholders, policy makers and general public.

  13. Tourist Statistics

    Mukteshwar. Ranikhet. Wildlife. Jim Corbett National Park. Nanda Devi National Park. Rajaji National Park. Gangotri National Park. Binsar Wildlife sanctuary. Asan barrage.

  14. About Uttarakhand State: Tourism, Industries, Agriculture ...

    At current prices, Uttarakhand's ...

  15. DIRECTORATE OF ECONOMICS AND STATISTICS

    In short, Directorate of Economics and Statistics acts as a storehouse of statistical information in respect of the State and as a channel for feeding the statistical information to User Organizations.Department of Economics and Statistics in Uttarakhand has present strength of about 200 spread over 13 districts units, two divisional units and ...

  16. Annual Reports

    MOT Annual Report_2022-23_English.pdf. 24/02/2023. 14. India Tourism Statistics at a Glance 2022. India Tourism Statistics at a Glance 200 (Eng).pdf. 29/09/2022. 15. India Tourism Statistics 2022 (Revised) India Tourism Statistics English 2022 (Revised).pdf.

  17. (PDF) Tourism Sector in Uttarakhand: A brief Overview after the State

    The Uttarakhand tourism industry also shows the almost same trend as in case of Indian tourism but instead of continuous increase in the total number of tourist arrival it shows decrease in number (2008-2013) because in this hilly state there were so many negative incidents happened like continuous landslides and cloud outburst in rainy season ...

  18. PDF Tourist Statistics from 2000 to 2002 of Major ...

    Tourist Statistics from 2003 to 2005 of Major Tourist Destinations Sl. No. Name of Tourist Destination Year 2003 Year 2004 Year 2005 Indian Foreigner Total Indian Foreigner Total Indian Foreigner Total 1 Dehradun 917070 11922 928992 1012535 11972 1024507 1013959 12012 1025971 2 Rishikesh 220097 6047 226144 323734 5918 329652 369573 5538 375111 ...

  19. India Tourism Statistics 2022 (Revised)

    Website Content Managed by Ministry of Tourism, Government of India Designed, Developed and Hosted by National Informatics Centre ( NIC ) Last Update : 01-03-2024Ministry of Tourism, Government of India Designed, Developed and Hosted by National Informatics Centre ( NIC ) Last Update : 01-03-2024

  20. tourism revenue-earned-from-tourism Statistics and Growth Figures Year

    Survey on Tourism and Hotels - Uttarakhand: Survey on Tourism and Hotels - Uttarakhand: Survey on Domestic Tourism - Uttarakhand Survey on Hotels and Other Lodging Places and Restaurants, Cafes and Other Eating and Drinking Place - Uttarakhand

  21. Uttarakhand aims Rs. 20,000 crore+ investment in tourism

    To attract the investment, Uttarakhand is offering up to 25% capital subsidy in form of allotment of land from Government Land Bank or Capital subsidy of up to 25% of CAPEX in case of privately acquired land. The state has launched Tourism Policy, 2023 to support growth of the sector. • Up to 100% capital subsidy for tourism products and ...

  22. PDF www.uttarakhandtourism.gov

    the unique tourism offerings of Uttarakhand to create clusters and circuits, develop new tourism destinations and unique tourism products offering unmatched experience for various tourist segments. Creating resilient tourism products and infrastructure The cornerstone of Uttarakhand's tourism is its authenticity around nature.

  23. Welcome to Uttarakhand Tourism

    While Uttarakhand has several well-known destinations like Nainital, Mussoorie, Corbett National Park and Auli, and pilgrimage sites like Kedarnath, Badrinath, Rishikesh and Haridwar, explore the 13 lesser-known destinations from the state's 13 districts. Garhwal Region Kumaon Region. A mystical land of mountains and mythologies, exquisite ...