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Tourisme Montréal: Uniting the local tourism industry

Tourisme Montréal is a private, non-profit organization that works to position Montréal as one of the most attractive cities in North America, recognized around the world for being an open, exciting and creative destination. The organization leads innovative tourist welcome strategies with a twofold objective: ensuring that visitors enjoy a high-quality experience and maximizing the economic benefits of tourism. Uniting more than 900 tourism industry stakeholders, Tourisme Montréal plays a leading role in the management and development of Montréal’s tourism offer and makes recommendations on issues with regard to the city’s economic, urban and cultural development. The organization’s mandate includes: 

Maximizing the economic benefits of tourism Tourisme Montréal creates business opportunities for its members and partners with a view to maximizing the economic spinoffs of tourism for the whole city. The organization develops market-specific business intelligence to better target tourist segments, develop new markets and create connections around the world.

Developing and deploying innovative tourist welcome strategies Tourisme Montréal leads local efforts to develop tourist welcome strategies that create an unforgettable experience for visitors. Our responsibilities include managing a tourist information office and educating the tourism industry on the importance of offering an outstanding welcome.  In line with these aims, the organization launched the “Montréal vous accueille” project, displaying the BONJOUR signature at all of the city’s points of entry and tourist attractions. The goal of this initiative is to rally tourism professionals around a shared greeting strategy and provide a unified visual that showcases the city’s dominant language and warm personality.

Managing and developing the tourism offer Tourisme Montréal plays a leading role in the management and development of Montréal’s tourism offer, ensuring alignment with industry trends. It also makes recommendations on issues surrounding the city’s economic, urban and cultural development. Its goal is to enhance Montréal’s appeal during all four seasons and to highlight the destination’s unique personality. 

Promoting Montréal as a choice destination for conventions and events  Tourisme Montréal works hard to position Montréal as a leading destination for hosting corporate events and professional meetings (conventions, trade shows, etc.). The Business Sales team begins by carrying out prospecting activities on the associations, meetings, conventions and incentive travel markets. Once an event is secured, the Convention Services team actively supports professional meeting organizers by providing them with comprehensive assistance and by carrying out promotional work aimed at maximizing attendance at events. 

Consulting with stakeholders in the tourism industry  Tourisme Montréal is dedicated to this goal and actively consults with thought leaders in the tourism sector when developing its plans. To this end, it has joined forces with industry partners to create various consultative and cooperative committees. In addition to the ongoing tasks of Tourisme Montréal’s board of directors, committees have been created to address topics such as: Culture; Board Events; Conventions; Food Tourism; Religious Tourism; Tourist Welcome; Recreation and Tourism Investment Development; the Regroupement des festivals engagés; Luxury Clienteles; Sustainability in the Tourism Industry and International Cruises. 

For more information about Tourisme Montréal’s structure, please see our Organizational Structure webpage.

Members Section

When you sign up, you’ll receive instructions on how to access Tourisme Montréal’s members-only website. In the Members Section, you’ll find the tools you’ll need to make our partnership a success.

• Your official member logo and the list of organization members 
• Strategic planning tools, including the Tourisme Montréal events presentation document 
• Business opportunities to boost your visibility and reach your objectives 
• And a section where we can promote you and your company 

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Interested in becoming a tourisme montréal member.

Membership benefits

Make the most of your membership

Make your team-building matter with these sustainable activities

Team building ideas abound in Montréal, whether you’re looking for adventure or a gastronomic bonding experience. Here are even more options — and these will leave a lasting legacy. Demonstrate your sustainability commitment in a city deeply dedicated to a sustainable future by mobilizing your team to do good together. Donating your time, learning new skills and growing your team connection will gain even more ROI when paired with making a positive impact on the local community. Here are 15 Montréal charities that welcome corporate volunteering for groups. 

Accueil Bonneau

Dedicated to people who are homeless or at risk of homelessness, Accueil Bonneau provides shelter to help people meet their basic needs and support services to help them get back on their feet and find stable housing.

Size of volunteer groups? 5 to 20 people

Find out more

As the only women’s shelter in Montréal offering 24/7 service, Chez Doris offers the opportunity to support the cause by performing tasks such as serving meals, sorting donations, cleaning and helping with special events.

Size of volunteer groups? 2 to 4 people, or larger upon discussion

Dans la rue

Each week, the Dans la rue team takes to the streets in their bus to distribute some 1,000 to 1,800 hot dogs to homeless youth in Montréal and offer them a place to warm up, an open ear and the support they need. They also offer a Day Centre that serves as a refuge.

Size of volunteer groups? 6 to 10 people

Dress for success Montréal

Focused on the inclusion and social reintegration of women, the mission of Dress for Success is to empower women to return to the workforce. The organization provides professional attire and job search support, and also helps women’s families, the community and the local economy.

Size of volunteer groups? 5 to 10 people, or larger upon discussion

Serving the community since 1954, Sun Youth works with individuals and families in need by providing a range of emergency services to ensure basic needs and to preserve people’s integrity. Help the organization alleviate poverty and promote inclusion by sorting merchandise, preparing food baskets and more.

Size of volunteer groups? 15 to 20 people

La Maison du père

For more than 50 years, the Maison du Père has been a resource centre offering multiple housing options to people experiencing homelessness, including a residence for homeless seniors, health care outreach and supportive housing designed to keep people off the street.

Size of volunteer groups? 5 to 25 people

La Tablée des chefs

With 20 years’ experience fighting food insecurity and working to develop food autonomy for young people, La Tablée des Chefs offers a one-of-a-kind corporate culinary activity. As a group, you can have a tasty time cooking up seasonal dishes for local food banks and share a gourmet meal.

Size of volunteer groups? 20 to 35 people

La Transformerie

This young Montréal organization is committed to reducing food waste by repurposing unsold food from supermarkets and green grocers for its “Rescapés” project. Come help receive reclaimed food, sort and clean fruit, or work in the kitchen making sauces and spreads.

Size of volunteer groups? 1 to 8 people

This organization helps women in difficulty by providing shelter and support services. Lend a hand at the Magasin du Chaînon boutique, sorting the merchandise that funds the services of the shelter facilities.

Size of volunteer groups? 10 to 15 people

Mission 1000 tonnes

Mission 1000 tonnes is dedicated to the preservation of waterways and the reduction of plastic waste. Take action by organizing a team shoreline clean-up operation, to get educated on the importance of adopting responsible consumption habits while having fun.

Size of volunteer groups? 1 to 100 people

Moisson Montréal

Help combat food insecurity by volunteering at Moisson Montréal, Canada’s largest food bank. Your group will help out with sorting food or other tasks, depending on the day’s priorities. As a thank you, you’ll enjoy a tasty snack or meal.

Size of volunteer groups? 10 to 50 people

Robin des bois

Robin des bois was created in 2006 as a not-for-profit social economy restaurant to combat loneliness, social isolation and poverty. Come volunteer in the restaurant and help even more than you think: all restaurant profits are donated to four Montréal non-profit organizations Le Chaînon, Santropol Roulant, Refuge des Jeunes and Sun Youth.

Santropol Roulant

Santropol Roulant uses food as a vehicle to break social and economic isolation between generations, strengthening and nourishing the local community with novel approaches to active youth engagement, urban and peri-urban food systems, food security and community care.

Size of volunteer groups? 10 to 20 people, depending on the activity

As part of the Montréal Climate Plan, Soverdi is planting 200,000 trees on private and institutional land on the island of Montréal to create a greener, cooler and healthier environment for the community. Come plant trees and learn about urban agriculture while bonding with your team.

Size of volunteer groups? 1 to 50 people

Offered by YMCAs, Youth Zones provide teenagers with a caring safe space where youth can meet up to socialize, have fun and thrive. YMCA teens invite you to come and renovate the Youth Zones with them.

Read this next : How to host sustainable events — in Montréal and beyond  

Discover more ways that Montréal works for you

Our partners

SUSTAINABLE TOURISM

Sustainable destination policy.

Tourisme Montréal is moving towards a more proactive and strategic role in the management of the destination, where the coexistence of residents and tourists is encouraged in a concern "to harmoniously integrate tourist flows into local dynamics". Sustainable tourism aims to create a smart, financially prosperous, diverse and sustainable tourism sector. For Tourisme Montréal, this is a major and ambitious paradigm shift.

For any question, please contact: 

Fanny Beaulieu-Cormier, project manager

[email protected]

By carrying out the actions outlined in the policy , Tourisme Montréal contributes to a thriving industry and a harmonious cohabitation of visitors and residents. As an organization, it is building back better and it is dedicated to a sustainable and resilient recovery. It ensures commercial and business growth, while building resilience and sustainability at all levels: economic, social, cultural and environmental.

Our growth perspective is very real. It must emphasize the benefits for the entire Montreal community. By focusing on economic, social and environmental aspects, it is part of a sustainable development perspective.

A true manifesto for a sustainable recovery, this framework for intervention in sustainable tourism aims to rebuild better by being part of the movement of benevolent and regenerative tourism. It builds a common front for tourism resilience with the business and local communities.

This strategy, to which the entire Tourisme Montréal ecosystem must adhere and contribute, will encourage the development of an exemplary tourism destination by 2030 by having a positive impact on the local community and the environment, by promoting the harmonious cohabitation of the local population and tourists, by promoting responsible tourism within our ecosystem, by ensuring the organization of environmentally friendly business and sports events, and by encouraging sustainable business actions that promote growth.

« Tourisme Montréal uses the United Nations' Sustainable Development Goals as its frame of reference. »

Tourism as collective wealth

Beyond the number of travelers, tourism prosperity is defined by an improved visitor experience, increased local satisfaction, local economic benefits, and the preservation of green spaces that support a vibrant living environment adapted to climate change.

The benefits of tourism are therefore numerous. In addition to acting as a major economic vector, it contributes to cultural exchanges, mutual understanding and peace. « It counters discrimination and prejudice between individuals and societies and constitutes in many ways a form of collective wealth. »

In Montreal, the socio-economic benefits of tourism also include :

• The tourist traffic which is important for the maintenance of cultural and museum institutions, in addition to strongly animating the central districts and the regions bordering the destination.
• The presence of visitors in Montreal neighborhoods which contributes to the dynamism of the place and which has an impact on residents' sense of security.
• Business events that contribute to increasing research and scientific knowledge locally and around the world.
• Sporting events that contribute to the well-being of local communities and participants by providing important legacy and social impact.
• The creation of quality jobs in several areas of the tourism ecosystem.

Sustainable tourism

Pillars for a sustainable destination.

The strategy is implemented through four pillars. Each of the pillars is implemented through the achievement of objectives and actions

Help business cultures in the tourism sector adapt. To make a global and inclusive shift towards sustainability, Tourisme Montréal must set an example. It creates an organizational culture in which considerations of sustainability, inclusion and accessibility are an integral part of daily decision-making. This positioning plays a fundamental role in recruitment as well as in projects, partnerships, collaborations, campaigns, events and other activities.

Promote harmonious cohabitation of the local population and tourists. tourism and economic development should not be promoted at the expense of the quality of life of the local population, but rather add value by contributing to the cultural and social vitality of the destination. thus, visitors, conventioneers and local communities benefit from the tourism industry, creating a win-win situation. the local population will be involved in the development of the destination to ensure a harmonious cohabitation with visitors through a proactive approach., make the destination resilient montreal has always been a safe city; however, with the covid-19 crisis, new challenges have emerged. tourisme montréal is fully committed to prioritizing the physical safety and the health of the local population and of visitors. it calls for agency responsibility and sector coordination to ensure the resumption of activities. in order to rebuild visitor confidence as quickly as possible, the tourism industry must demonstrate its ability to protect consumers/visitors/travelers as well as its workers and suppliers., reduce the environmental footprint of tourism development tourism accounts for 8% of the world's total carbon emissions. sustainable recovery is a key concern and priority. we promote green spaces, public transit and active modes of transportation to benefit residents and tourists alike in a harmonious destination., certifications, universities and colleges.

• STARS, a program of aashe

Cultural industry

• Scène écoresponsable
• Modèle d’évaluation des pratiques sociales (MEPS)
• Ecoresponsibe from Ecocert group

Hotels, motels and resorts

• BNQ 9700-253
• EIC (previously APEX-ASTM)
• Global Reporting Initiative (GRI)
• Modèle d’évaluation des pratiques sociales (MEPS)
• BNQ 9700-021/BNQ21000
• Attestation - ECORESPONSIBLE (ecodesigned packaging or product)

Restaurants

Rouge 2100 - A Martian Adventure imagined by Cirque Éloize

Apr 23, 2024 to Apr 30, 2026: Sun, Tue, Wed, Thu, Fri, Sat.

Characteristics

• Access for persons with restricted physical ability
• Montréal Museums Pass Accepted
• Accompanying Leisure Card (CAL)

Fees for activity

This exhibition immerses you in the fascinating universe of Mars, the fourth planet from the Sun. Conceived by Cirque Éloize, the experience was created in collaboration with the Planetarium and Farah Alibay, aerospace engineer.

If you’re passionate about space exploration, this exhibition is a must-see. You’ll discover the mysteries of Mars, its landscapes, its geological history, and the challenges posed by a potential colonization of the Red Planet.

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