tourism nz database

Welcome to the Tourism Business Database

A platform for New Zealand based tourism operators and offshore partners such as travel sellers. Tourism products and services can be listed to feature on newzealand.com and be distributed on partnership websites

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The New Zealand Tourism Dashboard

The New Zealand Tourism Dashboard is a one-stop shop for all information about tourism. It brings together a range of tourism datasets produced by MBIE and Statistics New Zealand into one easy-to-use tool. Information is presented using dynamic graphs and data tables.

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Additional Info

Recent Wins

Tia welcomes new website for accessing tourism data, 1 july 2021.

A new website for accessing tourism data, research and reports is now available, making it easier to access information about the tourism industry.

The Ministry of Business, Innovation and Employment has announced the Tourism Evidence and Insights Centre as the new home for tourism data.

TIA Chief Executive Chris Roberts says the new website will be welcomed by tourism operators around the country. TIA has long advocated for improved access to tourism insight.

“New Zealand tourism data and research is available from many different sources but can be hard to find and difficult to analyse. The Tourism Evidence and Insights Centre will support operators in making business decisions,” Mr Roberts says.

TIA will contribute links to any research it carries out and encourages others to do the same.

"The TEIC has been a collaborative project, and we thank the TIA and the wider tourism industry for your involvement," says MBIE Acting Manager Michael Webster. "We also drew on the expertise of academia, and central and local government, in particular the Department of Conservation to develop the site."

Providing a central location for tourism data, reports and articles will make it easier for you, or anyone interested in the wider tourism story to access material. A key feature of the TEIC is the Sustainable Tourism Explorer, an interactive hub for sharing tourism data and insights to help measure the impact of tourism on Aotearoa New Zealand.

The Explorer uses the latest technology in data visualisation. If you’ve yet to dip into it, have a try - it will feel very intuitive and it offers a diverse range of appealing graph styles. You also have the ability to add notes to charts and download both images and data.

The site already holds a wealth of data and research, and new information will be added as it becomes available, allowing for expanded content as the website evolves. The aim is to make the TEIC a home for a wide range of data and research, not just government-produced content.

There’s an opportunity for you to consider how the tourism industry collects, shares and invests in data that’s not currently available. We’d be keen to hear your feedback about this, so please channel your thoughts to TIA’s Strategy and Policy Manager  Bruce Bassett .

The TEIC and Sustainable Tourism Explorer are collaborative products, developed by MBIE following targeted engagements to identify the industry’s information needs. The information was gathered from the 2018 Tourism Data Domain Plan, the 2019 Tourism Information and Data Hui and the New Zealand Aotearoa Sustainable Tourism Dashboard workshop in early 2020.

MBIE’s Tourism Evidence and Insights team collects, analyses and publishes New Zealand tourism data, along with a range of useful tools and publications.

Thanks to our strategic partners

Data releases

Tourism satelite account, 29 february 2024.

The Tourism Satellite Account, produced by StatsNZ, provides a picture of the role tourism plays in New Zealand, with information on the changing levels and impact of tourism activity. The latest report (year-ended March 2022) and table data can be found on StatsNZ's website.

Key provisional estimates for the year ended March 2022

Note: The 2022 annual estimates captured the impact of COVID-19 in New Zealand between the period April 2021 and March 2022. The impact of the border reopening to international visitors from April 2022 will be evident in Tourism satellite account: Year ended March 2023, to be published in December 2023.

• total tourism expenditure was $37.7 billion, an increase of 39.6 percent ($10.7 billion) from the previous year
• international student expenditure (studying less than 12 months) was $2.1 billion, an increase of 1068 percent ($2.0 billion)
• international tourism’s overall contribution to New Zealand’s total exports of goods and services was 11.4 percent, an increase of 9.0 percentage points
• GST generated from international tourists totalled $209 million, an increase of $72 million
• overseas visitor arrivals to New Zealand increased 858.7 percent to 2,199,073
• household tourism expenditure increase 2.8 percent ($576 million)
• business and government increased 26.5 percent ($1,240 million)
• tourism generated a direct contribution to GDP of $13.3 billion, or 3.7 percent of GDP, an increase of 30.9 percent ($3.1 billion)
• the indirect value added of industries supporting tourism generated an additional $8.8 billion, or 2.5 percent of GDP
• the number of tourism employees was 164,619 – an increase of 49.7 percent (54,663)
• the number of tourism working proprietors was 24,813 – a decrease of 37.6 percent (6,786)
• as a share of the total number of people employed in New Zealand, direct tourism employment was 6.7 percent.

Interpretation of data

The data sources used in deriving the numbers for the March 2022 and 2023 years at an industry, commodity, and resultant aggregate level will be subject to future updates. These updates reflect COVID-19 related methodological challenges and further assessment and interpretation of the expenditure compositional change as part of the 2023 cycle of annual analysis and updated input datasets. Data presented in this TSA for these years should serve to provide initial guidance but may be subject to larger than usual updates.

Accommodation expenditure in the March 2023 year continued to be impacted by both Managed Isolation and Quarantine (MIQ), and the use of traditional accommodation providers for emergency housing, including in response to the Auckland Anniversary floods and Cyclone Gabrielle. In line with the definition of a tourist, the vast majority of MIQ expenditure would not fully constitute tourism activity, particularly so for returning New Zealand residents, and emergency housing is not considered tourism activity. While this expenditure would be captured on the supply side, an allowance has been made to exclude this from the tourism demand side. This has consequently led to lower accommodation product and industry ratios which flow through to tourism employment derivations. These derived numbers therefore better reflect ‘employees’ engaged in tourism as opposed to those in accommodation industry entities servicing MIQ and emergency housing.

The derivation of tourism employment is reliant on the relationship between tourism expenditure as a proportion of an industry’s output multiplied by that industry’s employment counts. The substantial loss of international tourism expenditure, and some domestic tourism expenditure, together with COVID-19’s wider impact on industries’ output, and the tourism recovery to date has seen these historically relatively consistent industry ratios change significantly. Furthermore, employment counts in industries have also been affected, noting that during COVID-19 this included a number of people being determined as being employed who have been supported by wage subsidy payments.

Related charts from the Sustainable Tourism Explorer:

Related resources from the tourism evidence and insights centre:.

Accommodation

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Research & Reports

Asia Pacific

North America

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Middle East & Africa

International student numbers near two-thirds of pre-Covid peak, China leads

More than 39,000 international student visa holders are currently in New Zealand, about 62% of the pre-Covid peak, according to government figures.

Accom, food services among top providers of part-time, flexible work

Accommodation and food services businesses are among the top employers offering part-time work, according to figures from Stats NZ.

Weekly hotel results: National occupancy, ADR slip out of summer

Occupancy and ADR across New Zealand have dipped from their February highs, according to figures from STR.

HWT launches Waikato destination dashboard

Hamilton and Waikato Tourism has launched a digital dashboard with information about visitor spend, accommodation, economic indicators and border crossings.

NZ ends 2023 in recession

Seasonally adjusted gross domestic product fell 0.1% in the three months ended December 2023, according to Stats NZ, driven by weak consumer spending and wholesale trade. 

North American market exceeds pre-Covid, airfares fall 12% – Auckland Airport

Fierce airline competition on North American routes has driven a 12% fall in airfares and a record number of arrivals from that region at Auckland Airport.

Overseas visitors spend $13bn in 2023, narrowing deficit

Spending by overseas visitors in New Zealand helped narrow the annual current account deficit for 2023, according to Stats NZ.

Hauraki Coromandel rebounds from weather woes with record $35m Feb visitor spend

Visitor spend in Hauraki Coromandel hit more than $35m in card transactions in February, exceeding pre-Covid, according to its regional tourism organisation.

International visitor arrivals crack 3 million, US now exceeding pre-Covid

The major US market is now tracking above pre-Covid, up 20% on January 2020.

Weekly hotel results: Queenstown ends summer on occupancy high

Average weekly occupancy across the resort hit 94% in February, according to STR.

Queenstown Airport internationals 27% above pre-Covid in Feb…

Queenstown Airport saw 211,941 passenger movements in February, up 6.9% on the same month in 2019.

…while Auckland Airport internationals close in on peak

Passenger movements at Auckland Airport totalled close to 1.6 million in February 2024, a recovery of 91.4% from the same month in pre-Covid 2019.

Majority of Kiwis engage with the arts – study

A cultural participation survey conducted for Manatū Taonga Ministry for Culture and Heritage has found that 97% of Kiwis participate in at least one or more activities relating to the arts.

Hospo spend rises to $1.3bn in Feb – Stats NZ

Consumer spending in hospitality was $1.27bn in February, according to Stats NZ electronic card transaction data for the month.

APAC air travel demand up 45% – IATA

Air travel demand across Asia Pacific rose 45.4% in January 2024, compared to the same month last year, according to the International Air Transportation Association.

TDLG backs $5m investment in tourism insight, MBIE launches search for suppliers

The Tourism Data Leadership Group welcomes the government’s commitment to invest in a range of new tourism data to support the sector.

Weekly hotel results: Wellington occupancy nears 90%

The capital’s hotels enjoyed a good February with average weekly occupancy rising to nearly 88%.

TBOP launches data insights dashboard

Tourism Bay of Plenty has launched a new Destination Insights Dashboard providing data on key aspects of the region’s visitor economy.

IVS: Internationals spend $10bn in 2023

The recovery in visitor spend continues although it lags that of visitor numbers due partly to more VFR and Australians.

IATA: 2023 one of safest years for aviation

The International Airline Transport Authority says 2023 was one of the safest years for flying.

Queenstown Lakes residents want tourism to pay for impacts – survey

The impacts on sustainability and infrastructure are among Queenstown Lakes residents’ top concerns when it comes to tourism, according to a new survey.

Third-best Jan for visitor spend in Coromandel – DHC

Destination Hauraki Coromandel says it has recorded its third-highest performing January in terms of visitor expenditure since 2016.

Value of short-term accom consents slumps to $3m

The value of hotel, motel and short-term accommodation consents dropped to $3m in January 2024, down 75% from $12m during the same month last year, according to Stats NZ’s latest building data.

TSA: Doocey, industry leaders laud operator fightback in tourism’s recovery

The tourism and hospitality minister says the industry’s resilience “is owed to the determination and grit of tourism businesses”.

Weekly hotel results: Christchurch occupancy hits post-Covid high

Average weekly occupancy across Christchurch’s hotels has surged over 90%, according to figures from STR.

TSA: Number of tourism workers jump following border reopening

The number of workers in the tourism sector increased by 48% after New Zealand re-opened its borders to international visitors.

Record international guest nights for Taranaki

Tourism continues to grow in Taranaki with increasing air passenger numbers, tourism spending, and guest nights.

Consumer spending sluggish – Infometrics

Economic activity is struggling to grow as inflation and high interest rates continue to stifle spending.

Internationals drive record guest nights for holiday parks

The holiday parks property market is also active with a number of recent acquisitions and businesses up for sale.

NZ’s best-performing visitor market of 2023 tops 126% of pre-Covid

The best performing visitor market of 2023 was India, followed by Fiji and the Philippines.

Weekly hotel results: Auckland climbs to summer high

Auckland has had a good February with average weekly occupancy and ADR climbing to a summer high last week, according to figures from STR.

West Coast visitor spend tops $30m in Jan

Visitor spend on the West Coast totalled $30.1m in January 2024, with $14.4m of that coming from international visitors.

Tourism recovery slowing, arrivals reverting to trend – Westpac

The bank says the Chinese visitor market is flagging, leading to a more protracted recovery in New Zealand.

Air NZ passenger numbers near 95% pre-Covid

Air New Zealand carried close to 1.26 million passengers in January 2024, up 5% from the same month in 2023 but down 5.3% from pre-Covid January 2020.

Auckland only major hotel market lagging pre-Covid RevPAR – Horwath HTL

The consultancy says it is only some regional markets that are seeing RevPAR that matches or exceeds the 21% CPI increase and 25% wage growth seen since the pandemic.

Weekly hotel results: NZ steady, little above Feb 2023

Average weekly occupancy across New Zealand has been hovering just above 70% since mid-January, according to figures from STR.

December international arrivals 79% of pre-Covid – Stats NZ

International visitor arrivals in December 2023 equated to 79.3% of that seen in the same month in pre-Covid 2019, according to the latest international travel data from Stats NZ.

Queenstown Airport passengers continue to exceed pre-Covid…

Passenger numbers at Queenstown Airport have again exceeded pre-Covid by almost 5.8% in January.

…while Auckland Airport hits 91% of pre-Covid

Auckland Airport passenger movements, including transits, totalled 1.71 million in January 2024.

Hospo spending hits $1.3bn in January

Electronic card spending in hospitality reached $1.33bn in January 2024, according to Stats NZ.

Big drop in airfares, international prices down almost a third

Airfares have fallen sharply with international rates down nearly a third compared to last year, according to Stats NZ.

Total guest nights close in on pre-Covid to hit 39 million in 2023

Total guest nights last year have fallen just short of the pre-Covid peak, according to the latest ADP, with Queenstown leading the way.

Appetite for international travel picks up – survey

The appetite for international travel has picked up but there are no evident trends in confidence, according to Tony Alexander’s first spending plans survey in January 2024.

“Bitterly disappointed” – industry alarm as visitor spend goes dark with data suspension…

Stats NZ disestablishes its Data Ventures arm, taking out a vital piece of regional insight for the country’s tourism sector.

…as Doocey “shares industry disappointment” and seeks options for MRTEs

Tourism and Hospitality Minister Matt Doocey says he shares the tourism sector’s disappointment over the suspension of the Monthly Regional Tourism Estimates.

Weekly hotel results: Queenstown results recover to pre-Covid

The strong summer has seen Queenstown’s hotel market recover to pre-Covid levels, according to figures from STR.

Short-term accom consent value tumbles

The value of hotels, motels and short-term accommodation consented totalled $8m in December 2023, according to Stats NZ’s latest building data.

Hospo spending falls over holidays – Worldline

Consumer spending in the hospitality sector fell to $1.03bn over the holiday period in January 2023, down 1.4% compared to the same month in 2023, according to card spending data from Worldline.

Transport emissions on the rise – Stats NZ

Greenhouse gas emissions in the transport, postal and warehousing category have risen 3.7% in the September 2023 quarter, according to Stats NZ.

Weekly hotel results: Wellington back on the way up

Activity across Wellington has been growing steadily since mid-January, according to figures from STR.

28 Mar 2024   Auckland Surf Park / Aventuur

John kirwan, mark francis venture jumps oio hurdle for nz’s first surf park attraction, 28 mar 2024   funding / innovation, “bitter pill to swallow” – industry ventures at risk after mbie suspends tourism innovation programme, 28 mar 2024   hampshire / holiday parks, hampshire expands with kaikōura holiday park lease approval, 28 mar 2024   aial / skycity, industry departures: skycity cfo resigns, auckland airport chair to retire, 28 mar 2024   b&b / bbanz / gst, new gst rules “unnecessarily complex” – b&b association, 28 mar 2024   roundup, thursday 28 march.

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Travel, Tourism & Hospitality

Travel and tourism in New Zealand - statistics & facts

International tourist numbers soar, auckland: new zealand’s tourism hotspot, tourism’s carbon footprint is causing concern, key insights.

Detailed statistics

Tourism value added as a share of industry GDP New Zealand 2014-2023

Total tourism expenditure New Zealand 2014-2023, by tourist type

Total number of people employed in the tourism sector New Zealand 2014-2023

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Monthly number of international visitor arrivals to New Zealand 2019-2023

Number of international visitor arrivals to New Zealand FY 2023, by country of origin

Perceived positive impacts of tourism on culture and heritage New Zealand 2023

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• Tourism worldwide
• Sustainable tourism worldwide
• Hotel industry worldwide
• Travel and tourism industry in Australia
• Domestic tourism in Australia
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• Travel and tourism in the United Kingdom (UK)
• Hotel industry recovery post COVID-19 in New Zealand

Recommended statistics

• Premium Statistic Tourism value added as a share of industry GDP New Zealand 2014-2023
• Premium Statistic Tourism GDP growth rate New Zealand 2013-2022
• Premium Statistic Total tourism expenditure New Zealand 2014-2023, by tourist type
• Premium Statistic Total tourism expenditure New Zealand 2022-2023, by product type
• Premium Statistic Total number of people employed in the tourism sector New Zealand 2014-2023

Tourism value added as a share of industry GDP in New Zealand from 2014 to 2023

Tourism GDP growth rate New Zealand 2013-2022

Growth of tourism gross domestic product (GDP) in New Zealand from 2013 to 2022

Annual tourism expenditure in New Zealand from 2014 to 2023, by tourist type (in billion New Zealand dollars)

Total tourism expenditure New Zealand 2022-2023, by product type

Total tourism expenditure in New Zealand from 2022 to 2023, by product type (in billion New Zealand dollars)

Total number of people employed in the tourism sector in New Zealand from 2014 to 2023 (in 1,000s)

International tourism

• Premium Statistic Monthly number of international visitor arrivals to New Zealand 2019-2023
• Premium Statistic Annual number of international visitor arrivals to New Zealand FY 2014-2023
• Premium Statistic Annual growth of international visitor arrivals to New Zealand FY 2014-2023
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by region of origin
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by country of origin
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by port of entry
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by age
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by purpose of visit
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by length of stay

Monthly number of international visitor arrivals to New Zealand from June 2019 to June 2023

Annual number of international visitor arrivals to New Zealand FY 2014-2023

Annual number of international visitor arrivals to New Zealand from financial year 2014 to 2023 (in 1,000s)

Annual growth of international visitor arrivals to New Zealand FY 2014-2023

Annual growth rate of international visitor arrivals to New Zealand from financial year 2014 to 2023

Number of international visitor arrivals to New Zealand FY 2023, by region of origin

Annual number of international visitor arrivals to New Zealand in financial year 2023, by region of origin (in 1,000s)

Annual number of international visitor arrivals to New Zealand in financial year 2023, by country of origin (in 1,000s)

Number of international visitor arrivals to New Zealand FY 2023, by port of entry

Annual number of international visitor arrivals to New Zealand in financial year 2023, by port of entry

Number of international visitor arrivals to New Zealand FY 2023, by age

Annual number of international visitor arrivals to New Zealand in financial year 2023, by age (in 1,000s)

Number of international visitor arrivals to New Zealand FY 2023, by purpose of visit

Annual number of international visitor arrivals to New Zealand in financial year 2023, by purpose of visit (in 1,000s)

Number of international visitor arrivals to New Zealand FY 2023, by length of stay

Annual number of international visitor arrivals to New Zealand in financial year 2023, by length of stay (in 1,000s)

Outbound tourism

• Premium Statistic Annual number of outbound NZ resident travelers New Zealand FY 2014-2023
• Premium Statistic Number of inbound NZ resident arrivals New Zealand FY 2023, by country visited
• Premium Statistic Leading tourism experience interests among outbound travelers New Zealand 2022
• Premium Statistic Leading sport tourism experience interests of outbound travelers New Zealand 2022
• Premium Statistic Leading wilderness tourism interests of outbound travelers New Zealand 2022

Annual number of outbound NZ resident travelers New Zealand FY 2014-2023

Annual number of outbound New Zealand resident travelers from New Zealand from financial year 2014 to 2023 (in 1,000s)

Number of inbound NZ resident arrivals New Zealand FY 2023, by country visited

Annual number of inbound New Zealand resident travelers to New Zealand in financial year 2023, by country visited (in 1,000s)

Leading tourism experience interests among outbound travelers New Zealand 2022

Leading tourism experience interests among outbound travelers from New Zealand in 2022

Leading sport tourism experience interests of outbound travelers New Zealand 2022

Leading sport tourism experience interests among outbound travelers from New Zealand in 2022

Leading wilderness tourism interests of outbound travelers New Zealand 2022

Leading wilderness tourism experience interests among outbound travelers from New Zealand in 2022

Tourism in Auckland

• Premium Statistic Monthly number of international visitor arrivals to Auckland New Zealand 2019-2023
• Premium Statistic Annual number of international visitor arrivals to Auckland New Zealand FY 2020-2023
• Premium Statistic Number of international visitor arrivals to Auckland, NZ FY 2023, by country origin
• Premium Statistic Share of domestic overnight leisure trips New Zealand 2022, by region
• Premium Statistic Top attractions visited by domestic tourists Central Auckland New Zealand FY 2022
• Premium Statistic Top attractions visited by domestic tourists South Auckland New Zealand FY 2022
• Premium Statistic Top attractions visited by domestic tourists North Auckland New Zealand FY 2022

Monthly number of international visitor arrivals to Auckland New Zealand 2019-2023

Monthly number of international visitor arrivals to Auckland, New Zealand from June 2019 to June 2023

Annual number of international visitor arrivals to Auckland New Zealand FY 2020-2023

Annual number of international visitor arrivals to Auckland, New Zealand from financial year 2020 to 2023 (in 1,000s)

Number of international visitor arrivals to Auckland, NZ FY 2023, by country origin

Annual number of international visitor arrivals to Auckland, New Zealand in financial year 2023, by country of origin (in 1,000s)

Share of domestic overnight leisure trips New Zealand 2022, by region

Share of domestic overnight leisure trips taken in New Zealand as at December 2022, by region

Top attractions visited by domestic tourists Central Auckland New Zealand FY 2022

Leading attractions visited by domestic tourists in Central Auckland, New Zealand in financial year 2022

Top attractions visited by domestic tourists South Auckland New Zealand FY 2022

Leading attractions visited by domestic tourists in South Auckland, New Zealand in financial year 2022

Top attractions visited by domestic tourists North Auckland New Zealand FY 2022

Leading attractions visited by domestic tourists in North Auckland, New Zealand in financial year 2022

Views on tourism

• Premium Statistic Views on the impact of international and domestic tourism on New Zealand 2023
• Premium Statistic Views on international tourism impact on post-pandemic economic recovery NZ 2023
• Premium Statistic Perceived positive impacts of tourism on the economy and society New Zealand 2023
• Premium Statistic Views on the environmental impact of international tourism New Zealand 2023
• Premium Statistic Perceived negative impacts of tourism on the environment New Zealand 2023
• Premium Statistic Views on the social well-being impact of international tourism New Zealand 2023
• Premium Statistic Views on the impact of international tourism on culture, values, and heritage NZ 2023

Views on the impact of international and domestic tourism on New Zealand 2023

New Zealanders' views on the impact of international and domestic tourism on New Zealand as at May 2023

Views on international tourism impact on post-pandemic economic recovery NZ 2023

New Zealanders' views on the impact of international tourism on post-pandemic economic recovery in New Zealand as at May 2023

Perceived positive impacts of tourism on the economy and society New Zealand 2023

Perceived positive impacts of tourism on the economy and society in New Zealand as at May 2023

Views on the environmental impact of international tourism New Zealand 2023

New Zealanders' views on the environmental impact of international tourism in New Zealand as at May 2023

Perceived negative impacts of tourism on the environment New Zealand 2023

Perceived negative impacts of tourism on the environment in New Zealand as at May 2023

Views on the social well-being impact of international tourism New Zealand 2023

New Zealanders' views on the impact of international tourism on the social well-being of communities in New Zealand as at May 2023

Views on the impact of international tourism on culture, values, and heritage NZ 2023

New Zealanders' views on the impact of international tourism on culture, values, and heritage in New Zealand as at May 2023

Further reports Get the best reports to understand your industry

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News & Activity

Thursday, September 02, 2021 | New Zealand

Tourism New Zealand launches new Insights Hub to support businesses

A new insights hub has launched to provide the New Zealand tourism industry and beyond with data to help grow business.

The new Insights Hub makes it easier for businesses across New Zealand to access data like the latest Domestic Travel View report, which provides insight on domestic travellers, including their travel intentions, what they are looking for in a holiday and how New Zealand delivers on their expectations.

“Tourism New Zealand is committed to supporting businesses with easy to use insights and data to help inform their decision making and grow their operations,” says Tourism New Zealand Chief Executive, René de Monchy.

“With many businesses having to re-evaluate their target market as a result of COVID-19, Tourism New Zealand has an important role to play in sharing insights.”

Insights delivered via the hub include:

• Consumer research. Research focused on behaviours, insights, and trends of domestic and international visitors.
• Industry insights. Analysis and reports that take an in-depth look at specific themes and areas of opportunity for the tourism industry.
• Tourism data. Interactive reports that provide detailed tourism statistics broken down by category, including region and spend.

The Insights Hub is designed to be used alongside MBIE’s Tourism Evidence and Insights Centre (opens in new window) .

The hub has since been incorporated into our insights section.

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Tourism data shows determination of sector

New tourism data out today shows the continued importance of tourism to the New Zealand economy as tourism steps up to become our second-biggest export earner, Tourism Minister Matt Doocey says.

“The Tourism Satellite Account shows how strongly tourism rebounded post-pandemic with total tourism expenditure in New Zealand of $37.7b for the year ending March 2023, an increase of $10.7b from the previous year.

“The data shows after the borders fully reopened New Zealand began to see a normalising of tourism flows with a greater mix of international visitors returning in droves along with strong spend increases in hospitality services and visitor experiences.

“The results show how important international connectivity is to New Zealand. This data demonstrated the importance of tourism to main centres and regions, our businesses and our economy as a whole.” 

Other key figures from the Tourism Satellite Account show:

• Overseas visitor expenditure increased by $8.9b to $10.8b 
• Domestic tourism expenditure increased 7.2 per cent to $26.9b
• Total number of people employed in the tourism industry increased by 49.2 per cent to 318 000 people 
• Tourism generated a direct contribution to GDP of $13.3b, or 3.7 per cent of GDP

“These results clearly show the resilience of tourism which is owed to the determination and grit of tourism businesses across New Zealand who got through the pandemic and geared up ready to meet visitors with open arms,” Mr Doocey says.

“Most regions rely on tourism and hospitality, which creates jobs and opportunities for New Zealanders. My message to tourism and hospitality operators around the country is that our government will continue to support them to grow.”

• New Zealand Tourism Data and Research

by Sustainability and Resilience Institute New Zealand | Jun 25, 2022 | Research , MBIE Data and Reports , New Zealand Tourism Data and Research , New Zealand​ , Tourism , Tourism Data Overview

The New Zealand Tourism Data and Research page consolidates a wide range of data from both government and non-government agencies, providing comprehensive information about the New Zealand tourism industry in one place. This page contains links, documents, reports, and data sources to facilitate tourism research. Please bookmark this page as we continually add links to documents, reports, and other data sources on a regular bas is.

Table of Contents

Key policy documents and reports.

Briefing for the incoming Minister for Tourism and Hospitality November 2023

Banks Peninsula Destination Managment Plan – Full Plan – 2023

Christchurch Destination Managment Plan – Full Plan – 2023

Tourism 2050: A blueprint for impact Nov 2023

Tourism Data Leadership Group

• Tourism Data Leadership Group Interim Action Plan 2023
• Tourism Data Leadership Group Industry Survey 2022
• Tourism Data Leadership Group Initial Report 2022

The Aotearoa Circle

• Tourism Sector Adaptation Roadmap 2023
• Tourism Sector Climate Change Scenarios 2023

Not 100% – but four steps closer to sustainable tourism 2022

The Tourism Futures Taskforce interim report – We are Aotearoa 2020

Destimation Management Plans 2020

Pristine, popular… imperilled? The environmental consequences of projected tourism growth 2019

Tourism 2025 & Beyond – A Sustainable Growth Framework 2019

New Zealand-Aotearoa Government Tourism Strategy 2019

Tourism Data Hui: Playback document 2019

Report of the Responsible Camping Working Group 2018

Tourism Data Resourcese

MBIE Document library

Tourism Evidence and Insights Centre (TEIC)

ChristchurchNZ Visitor Trends Dashboard

Tourism research and data

Tourism Satellite Account

Tourism Industry Aotearoa ( TIA ) Resources and Tools

Tourism Data release calendar

Tourism Data releases

International tourism forecasts

Tourism data insights (MBIE)

Tourism industry insight (Tourism New Zealand)

The Aotearoa Circle Reports and Resources

100% Pure New Zealand Visual Library

Tourism Panel on Climate Change (TPCC)

Other Reports and Resourcese

Tourism and Climate Change Stocktake 2023

Environmental reporting, research and investment 2022

Focusing Aotearoa New Zealand’s environmental reporting system 2019

Other Relevant Resourcese

Parliamentary Commissioner Publications

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New Zealand Traveller Declaration: Digital-only form now available to all visitors from cruise ships or planes

After getting off to a rocky start in 2022, the New Zealand Traveller Declaration (NZTD) can be completed digitally by any air or maritime travellers arriving in New Zealand, meaning they don't have to fill out a paper arrival card.

The NZTD can now be completed by passengers and crew of international cruise ships arriving at Aotearoa either on the NZTD website or through the app .

Sharon May - Customs NZ's Deputy chief executive finance technology and infrastructure - said the digital system enables "a more automated and streamlined border experience that gives travellers a more flexible option".

"It is straightforward to use and helpful in guiding people through what they need to declare," said May.

"The latest addition of cruise ship travellers to the NZTD system, following successful trials, is the last step in New Zealand's transition to a digital arrivals declaration system, marking a major milestone towards more seamless travel across borders."

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May added: "We know the system works," but it wasn't always entirely successful. Travellers complained of glitches and delays with it in its first few months of use during the heightened travel restrictions of the COVID-19 pandemic.

The NZTD collects arrival information for Customs, Immigration and Ministry for Primary Industries. It can also be amended to ask for extra information related to specific risks that may arise from biosecurity or health threats.

"We are always striving to improve the border controls we use to protect our natural environment and primary industries and the NZTD enables us to strengthen these processes at the border, said Stuart Anderson, Biosecurity NZ's deputy director general.

"The data we get from NZTD allows us to do more effective risk screening to target those passengers and goods that we're most concerned about. It also gives Biosecurity New Zealand better data to assess future risks and a new channel to pass on critical biosecurity information to travellers."

The digital NZTD is now the default option for international visitors to Aotearoa, but a paper form is still available too.

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Global travel: which countries are least polluted, per new study.

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San Juan in Puerto Rico is one of the best cities globally for low air pollution, as per the 2023 ... [+] survey on air quality

It's not often that we think of how polluted somewhere is when we plan our travels—but data in the 2023 World Air Quality report by IQAir reveals that the air quality of some common holiday destinations might make us rethink.

There isn't much research that investigates the impact on travelers' health in visiting places that are heavily polluted. A 2021 study found that there were adverse health impacts of air pollution exposure on international travellers, and although these were thought to be reversible upon returning home, there were calls for more research on vulnerable populations. Another study in 2019 found that travel-related exposure to air pollution in healthy adults had led to statistically significant changes in respiratory health.

The map shows that while much of the U.S. and Europe has better air quality than other parts of the world, many of the cities across these land masses exceed WHO air quality levels by one or two times. Indeed, this is true for 124 of the 134 countries and regions with available data.

The PM2.5 concentration was measured—meaning fine particulate aerosol particles measuring up to 2.5 microns in diameter—as the primary air quality indicator for this study. These could be dust mite allergens or bacterium that emanate from sulfates, black carbon, nitrates, and ammonium. These can come from man-made sources like coal and wood burning, agricultural activities, and construction, as well as from natural sources such as dust storms, wildfires, and sandstorms. As a comparison, pollen and dust would be much bigger than these particles (10 microns).

These concentrations are measured in micrograms per cubic meter (μg/m³) and are one of many environmental indicators measured by environmental agencies to monitor pollution, and the WHO says that PM2.5 concentrations should not exceed 5 micrograms per cubic metre.

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In Europe, some of the cleanest air, reports The Telegraph can be found in Iceland, which was beaten only by the quality of the air in Mauritius and French Polynesia. Estonia, Finland and Sweden also had higher air quality than other countries. The U.K. came in tenth place.

In Europe, Bosnia and Herzegovina has the worst air quality, on a par with Uganda and Senegal. Crucially too, many European holiday hotspots came quite high on the list of countries with poor air quality, places like Turkey, Albania ( a favorite 2024 destination ) and Greece.

In the U.K., there were only four places that meet the WHO guidelines of 5 micrograms or less per cubic metre—Newton Abbot in South Devon, Redcar in North Yorkshire, Stape in North Yorkshire and Chirk in Wales. Scotland fares better, with Edinburgh (4.9), Motherwell (4.1) and Inverness (4.5) among those making the cut.

Further afield, New Zealand and Australia fare well (sixth and seventh spot for cleanest air respectively) but Asia houses 97 of the 100 most polluted cities on Earth with 83 located in India. As an idea, the most polluted city (for air pollution) is Begusarai, on the Ganges river in northeast India with an average annual PM2.5 reading of 118.9 µg/m3.

There were seven global cities with the best air quality—that within the WHO zone —with San Juan in Puerto Rico (2.7) coming in first place, followed by Wellington in New Zealand, Canberra in Australia, and Reykjavik in Iceland (3.4). Hamilton in Bermuda, Tallinn in Estonia and Helsinki in Finland round out the list. Only 6.7% of European cities, though, meet the WHO guidelines.

After two years of war, Ukraine reported decreasing air quality due to military vehicle and aircraft emissions and the need to use solid fuel sources to heat homes.

In the U.S., 14% of U.S. cities meet the WHO requirements but the Canadian wildfires that burnt an area roughly half the size of Germany from May to October 2023 radically reduced the air quality. As a result, the report states that in some cities, "including Minneapolis and Detroit, annual averages rose by 30 to 50% compared to the previous year." The most polluted major city in the U.S. was Columbus, Ohio, for the second year in a row.

It's good news for travelers to Wyoming, Colorado, Arizona and New Mexico as these states experienced the lowest PM2.5 levels in the continental United States, with Tucson, Arizona (3.5 µg/m3 ) and Albuquerque, New Mexico (4 µg/m3 ) both reporting annual averages that meet the WHO guideline levels.

There are many things travelers can do to lower their own personal air pollution footprint, notably bike, walk, or use public transport where possible, as well as reducing their energy consumption.

Many countries could not be included in the report although these also tend to be places that have lower levels of tourism, such as Chad, Sudan and Iran, where there is a lack of publicly available monitoring data.

Data is gathered in 134 regions and countries using 30,000 ground-level air monitoring stations, as well as low-cost air quality sensors operated by institutions, governmental bodies, universities, non-profits, private companies, and citizen scientists.

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UFC And Tourism WA Announce Multiyear Deal To Bring Two Action-Packed MMA Events To Perth

UFC, the world’s premier mixed martial arts promotion and part of TKO Group Holdings (NYSE: TKO), together with the Western Australian Government through Tourism Western Australia, today announced a multiyear partnership in which UFC will return to Perth with two blockbuster events starting with UFC 305 at RAC Arena on Sunday, August 18.   

UFC 305 marks the third time Perth has hosted a UFC Pay-Per-View event following the success of UFC 221: ROMERO vs. ROCKHOLD in February 2018, and most recently, the record-breaking UFC 284: MAKHACHEV vs. VOLKANOVSKI in February 2023.  Under the new agreement, UFC will also work closely with Tourism WA to bring one additional must-see mixed martial arts (MMA) event to Perth featuring an exciting UFC FIGHT NIGHT.

“Perth, I am so excited to be coming back!” said UFC CEO, Dana White . “After a record-breaking event in 2023, I can’t wait to bring another massive pay-per-view to Western Australia.  Perth is a world class city with some of the most passionate fight fans I’ve ever seen – UFC 305 is going to be INCREDIBLE!”

In February 2023, UFC 284: MAKHACHEV vs. VOLKANOVSKI broke RAC Arena records for revenue and sporting event attendance. UFC 284 also broke the national arena record for the highest-grossing ticket sales of any event, which was then surpassed by UFC 293: ADESANYA vs. STRICKLAND at Sydney’s Qudos Bank Arena in September.

UFC 284: MAKHACHEV vs. VOLKANOVSKI delivered an estimated $42.8 million of total economic and flow-on benefits with more than 9,000 international or interstate visitors making the trip to Perth for the major event.

Helping make the announcement today at Scrappy MMA in Willetton was No.1 UFC featherweight and former champion, Alex Volkanovski ; No.5 UFC welterweight and Perth’s own, Jack Della Maddalena ; No.10 UFC flyweight, Steve Erceg also from Western Australia; Peter Kloczko, Vice President of Australia and New Zealand, UFC; the Hon. Roger Cook MLA, Premier of Western Australia and the Hon. Rita Saffioti MLA, Deputy Premier and Minister for Tourism.

“The return of UFC to Perth in 2024 is a major coup for Western Australia, following the roaring success of UFC 284 that injected millions into our economy last year,” said Premier Roger Cook.

“UFC has proven to be a huge drawcard with a dedicated fan base, and we expect to see thousands of out-of-state visitors travel to Perth to attend this blockbuster.

“Western Australia continues to strengthen its reputation for hosting world-class sporting events, and with UFC boasting the best of the best in MMA, UFC 305 represents yet another high calibre spectacle in our events calendar.”

“We are very excited to once again be hosting UFC at RAC Arena, and we expect UFC 305 to be another major success for WA’s tourism and hospitality industry,” said Deputy Premier and Tourism Minister, Rita Saffioti.

“We know that sporting fans love to come to Perth to witness a high-stakes sporting event in one of our world-class sporting venues, and the weekend of 17-18 August will be a knockout with UFC 305 at RAC Arena and the Wallabies vs Springboks at Optus Stadium.”

Peter Kloczko, UFC Vice President Australia and New Zealand added, “We are absolutely thrilled to be heading back to Perth for two exciting UFC events over the next few years. UFC in this region goes from strength to strength; from our amazing roster of talent to record-breaking events across the country, it’s only getting better. I want to thank the WA Government and Tourism Western Australia for their continued support for UFC, MMA, and making UFC 305 in Perth possible.”

Fighter match ups for UFC 305 will be announced at a later date.  Meanwhile, fight fans wanting access to pre-sale tickets and to keep up to date with all UFC 305 event announcements can register their interest at www.ufc.com/perth .  

UFC Travel Packages are available from today via Sportsnet Holidays. Fans can lock in their travel plans with certainty of securing tickets to UFC 305 by visiting http://www.sportsnetholidays.com/ufc-305-perth .

VIP Experience packages will be available soon via On Location, UFC’s Official VIP Experience Provider. Enjoy exclusive access with an official ticket package that can feature premium seating, VIP access to weigh-ins, all-inclusive hospitality, meet-and-greets with UFC athletes and more. For more information, visit UFCVIP.com to view package details.

Since 2010, UFC has presented 17 live events in Australia, including sold-out shows at Sydney’s Qudos Bank Arena, Melbourne’s Rod Laver Arena, Perth Arena, Brisbane Entertainment Centre, Adelaide Entertainment Centre and Gold Coast Convention Centre. Collectively, these events have seen over 325,000 fans in attendance and millions worldwide watching on PPV and broadcast television. The six host cities to date – Sydney, Gold Coast, Brisbane, Adelaide, Melbourne and Perth – have produced a cumulative gross gate of more than $64 million and hundreds of millions more in economic impact.

The announcement of UFC’s newly forged partnership with Tourism WA follows the massive success of last month’s WWE Elimination Chamber: Perth , which the WA Government, through Tourism WA, played a key role in bringing to the region. UFC and WWE, two of the world’s most iconic sports and entertainment brands, were merged under TKO Group Holdings in 2023.  

For more information or current fight news, visit ufc.com . 

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Black box recovered from cargo ship that crashed into Baltimore bridge could help uncover what went wrong

• A black box has been recovered from the ship that crashed into a Baltimore bridge.
• The Dali, a Singapore-flagged cargo ship, hit Baltimore's Francis Scott Key Bridge early Tuesday.
• Officials say six people are missing and presumed dead from the bridge collapse.

What exactly went wrong to cause the Baltimore bridge collapse this week? Data from the cargo ship that crashed will hopefully shed light on the disaster.

Officials on Wednesday recovered the ship's black box data recorder, which could help investigators piece together what caused the crash.

"From the data, we hope to develop a timeline of events that led up to the striking of the bridge," National Transportation Safety Board (NTSB) Chair Jennifer Homendy told CBS News on Wednesday. "We hope to have that later today."

Guy Platten — secretary general of the International Chamber of Shipping, the global trade association for merchant ship owners and operators — told Bloomberg earlier on Wednesday that parsing through recorded audio from the crew discussions during the incident will hopefully give investigators some answers.

"So much data will be on board the ship, including voice-data recorders, so they'll have a full transcript of exactly the sequence of events," he told Bloomberg Radio.

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"We need to see what, exactly what went wrong," he added. "I know it will be very, very thorough, and those results will be published."

The Singapore-flagged Dali cargo ship crashed into the Francis Scott Key Bridge in Baltimore, Maryland, early Tuesday morning, causing it to collapse.

Per ship-tracking data, it left Baltimore headed for Colombo, the capital of Sri Lanka, at approximately 1 a.m., roughly half an hour before the crash.

Maryland Gov. Wes Moore said in a press conference on Tuesday that the ship's crew "notified authorities of a power issue."

The Dali "experienced momentary loss of propulsion" during the blackout, the Maritime and Port Authority of Singapore said in a statement , citing a report from Synergy Marine, the ship's manager.

The container ship in June suffered an issue related to its propulsion system , according to records from an international database of port controls in Asia Pacific, though it's unclear if the issue in that incident is related to what caused Tuesday's bridge collision.

Officials said eight people were missing following the bridge's collapse but two have since been rescued. One was initially hospitalized in "very serious condition," according to Baltimore Fire Department chief James Wallace, but they have since been discharged . The second refused treatment.

The six remaining people missing are presumed dead and officials have shifted from active search-and-rescue efforts to a recovery operation, US Coast Guard Rear Admiral Shannon Gilreath said at a press conference Tuesday night.

Watch: The container ship that destroyed the Francis Scott Key Bridge has crashed before

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