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Planning a Trip to Japan?

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For Travelers Process Map and Checklist

All information here is gathered from the relevant authorities. Due to the regularly changing situation, it is essential for you to always check and follow the latest guidance.

Last updated: Wednesday, May 31st, 2023

Get ready for your dream trip to Japan! Japan is now open to travelers from all countries or regions! Those who enter Japan on or after April 29th 2023 are not be required to present a valid vaccination certificate or a Covid-19 negative test certificate.

Process Map 　-From April 29th 2023-

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Japan Online Visa for Citizens of China

Japan is a popular destination for both tourists and business travelers alike . In order to travel to Japan, Chinese citizens are required to apply for a Japan visa at an embassy or consulate .

The most common visa for Chinese nationals is the temporary visitor visa which grants permission to stay in Japan for either 15 or 30 days. With the Japan tourist visa , visitors can take part in tourism, visits with family and friends, or short-term business.

The New Electronic Visa for Japan for Chinese Tourists

Starting in April 2020, Chinese tourists will be able to apply for the new Japanese eVisa for single entry trips to Japan from China .

The application for the Japan eVisa for Chinese citizens requires a valid Chinese passport and other supporting documents. The eVisa will allow the traveler to apply online while the applicant is still in China. Since the process can be done entirely online, applicants will no longer have to visit the Japanese Embassy to obtain a Japan visa.

The embassy said it expects to officially open online applications for single visas to Chinese tourists after June this year. More info here .

Japan tourist eVisa requirements from China

The applicant will need to submit personal details which appear in their passport . The application then asks for trip details, including the purpose of travel, dates of travel, port of entry and the airline or ship that the applicant is traveling with. Finally, the traveler must provide details of where they will be staying for the duration of their trip to Japan.

As a legal requirement , the applicant will have to report any past criminal activity or immigration violations.

Japan Online Visa Requirements from China

It is important to review the list of visa requirements for the Japan tourist visa from China visa application. The Japanese visa requirements from China are:

A valid Chinese passport , signed, with 2 blank visa pages
The completed visa application form
A recent passport-sized photo with a white background, which should be pasted on the application form
Proof of sufficient funds for the trip
A list of travel plans while in Japan including dates, locations, contact person, and accommodation

If traveling to Japan on business or to visit friends and family , the application should include a formal letter from the person in Japan who invited the applicant.

Applying for a Japan e-Visa from China

Before the eVisa process is available , applicants must work with an approved travel agency. The application form is available online as well as in person at the Embassy in Beijing, or at many travel agencies.

Once the eVisa becomes available , individuals will be able to easily and quickly submit their Japanese travel visa online application form themselves.

Other Types of Japan Visas for Chinese Passport Holders

There are multiple different types of Japan visas for Chinese citizens . The applicant is responsible for applying for the correct visa based on their personal situation.

Short-term Japan visas for Chinese nationals

Group Tourist Visa - this Japan tourist visa for people from China is meant for group tours. One of many approved Chinese travel agencies will handle the application process. This Japan visa allows a stay of up to 15 days and requires the traveler to remain with the group while in Japan.
Business Visa - to qualify, travelers must hold a managerial role at a corporation which falls under certain criteria.
Transit Visa - Chinese passport holders will need to apply for a Transit Visa even if Japan is just a stopover on their way to another destination.

Long-term visas for Chinese nationals

In special cases, the Japanese government may grant a long-term visa for Chinese citizens:

The Working Visa and Highly Skilled Professional Visa are granted to individuals who have a job offer in Japan or someone who can submit a certificate of eligibility on their behalf.
The General Visa is meant for individuals who will be engaging in cultural activities. The applicant must have a certificate of eligibility issued by a regional immigration authority.
A Specified Visa is granted to the Chinese spouses and children of Japanese nationals: Chinese nationals must provide documentation of the Chinese Family. Register and a Temporary Residence Permit or Residence Certificate.
Diplomatic and Official Visas are intended for individuals who are in Japan for diplomatic missions.

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Nationals of China who wish to come to Japan for a short-term stay

Visa information for Chinese nationals

Visa Application Documents (download)

(Note) For details of required documents, please refer to [1. Visa Application Procedures].

Visa application form

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As of March 1st, the Japanese government has eased travel restrictions for people coming from the Chinese mainland. Random testing will be implemented instead of mandatory tests, and travelers from Macao and Hong Kong will no longer require a PCR-negative certificate.

In a recent exclusive interview with the Global Times, Yasuyuki Sato, aged 59 and Executive Officer and China chief for Japan Airlines (JAL) , said,

"All walks of life in Japan are looking forward to Chinese tourists, especially tourism-related industries. We are always ready, and the flights can depart anytime. We hope that Japan's aviation, railway, theme park and other facilities can be fully utilized."

Japan wants Chinese tourists back

The Japan National Tourism Organization revealed that, in 2022, the number of Chinese tourists to Japan had dropped to 189,100, compared to 9.6 million before the pandemic in 2019. Moreover, Chinese tourists' expenditure in Japan in 2019 was estimated to be 1.77 trillion yen, making them the highest-spending tourist segment, accounting for 36.8% of total foreign tourist expenditure in Japan.

The three-year epidemic has suspended the industry, leading to a brain drain, and it appears it will take a while to reorganize.

Currently, Japan's single-entry and three-year multiple-entry tourist visas remain unavailable for application. Sato remarked that Chinese tourists are eager to visit Japan if flight and visa services resume to their previous levels this summer, adding,

"What I care about is whether Chinese tourists to Japan can be satisfied. Going to Japan again after three years' suspension must be full of expectations. Can Japan respond to this expectation? Are Chinese tourists willing to visit Japan again? It is the least thing for me to see the disappointment of Chinese tourists when traveling to Japan, and this requires the joint efforts of relevant industries, including airlines,"

JAL had initially planned to increase flights to Tokyo's Haneda Airport (HND) after 2020, but these plans were temporarily suspended due to the pandemic. Sato has emphasized that ensuring profitability is the top priority.

The outlook for JAL's recovery in China

Currently, JAL operates 25 flights per week from Dalian, Guangzhou , Tianjin , Shanghai , and Beijing to Tokyo - only a fifth of the pre-pandemic capacity. Air ticket prices have risen, but revenues have not yet returned to their pre-pandemic levels, although they have slightly increased.

Most of JAL's customers now are business travelers, students, and those residing in Japan, with the number of passengers transferring from Japan to the US, Canada, and other countries gradually rising.

Sato also commented on this, saying that the tens of millions of Chinese travelers coming to Japan will help foster a better understanding of Chinese and Japanese cultures, which is evidence of the positive exchanges between the two countries. Unfortunately, these people-to-people interactions have been halted due to the past three years of strained relations.

2023 marks the 45th anniversary of the peace and friendship treaty between China and Japan. Sato believes that the resumption of people-to-people exchanges is paramount for promoting friendly relations between the two countries.

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Chinese Tourists in Japan Spending More on Experiences; Big Shopping Sprees Less Common than in the Past

By Rui Suzuki and Arata Hashizume / Yomiuri Shimbun Staff Writers

17:26 JST, February 11, 2024

With the start of the Lunar New Year holiday weekend on Saturday, Chinese visitors to Japan appear to be changing the way they spend money, placing more emphasis on experiencing Japanese culture — in contrast to the impression they once gave of being on shopping sprees.

Among the Chinese visitors who arrived at Haneda Airport on Saturday afternoon was a 21-year-old man from Shanghai who came to Japan with a friend said that this was his second visit to Japan. He is a fan of “Suzume,” a 2022 movie whose Japanese title is “Suzume no Tojimari,” directed by Makoto Shinkai.

“I want to visit the places where the anime was set and see the beautiful scenery. I also want to see spin-off merchandise that is only available there,” he said.

Shortly before the Chinese New Year holiday, tourists from China started becoming more visible in many parts of Japan.

At a glass store in Tokyo’s Asakusa district, a Chinese family attended a hands-on kiriko cut glass lesson.

A sushi-making workshop has been held under the instruction of a chef at a sushi restaurant in Tsukiji, Tokyo. Tea ceremony classes are also popular.

About 720,000 Chinese visitors came to Japan in February 2019, before the COVID-19 pandemic.

When entry to Japan was restricted due to tighter border controls in February 2021, the number of Chinese visitors dropped to 1,700.

The number of visitors is expected to recover as this year is the first Lunar New Year holiday since the Chinese government lifted its ban on group travel last August.

Wealthy tourists increasing

There has been a change in the amount of money Chinese tourists spend in Japan.

Chinese visitors spent an average of ¥319,000 per person in Japan in 2023, up by ¥100,000 per person from ¥212,000 per person in 2019, according to the Tourism Agency,

The breakdown shows that spending on hotels and entertainment services doubled, while spending on shopping increased only slightly.

As the number of repeat visitors increases, they are shifting their spending from shopping to enjoying a variety of cultural experiences.

Chinese tourists used to go on shopping sprees for such products as diapers and cosmetics, but that trend is declining.

“The best-selling items for Chinese tourists are shifting to luxury brands and jewelry,” said an official at Matsuya Ginza. This means that more and more wealthy people are visiting Japan.

Department stores, which receive many foreign visitors, are strengthening their readiness to accept Chinese tourists.

Takashimaya Co. placed Chinese-speaking staff in the food section of its Shinjuku store Friday. Takashimaya has made similar arrangements for the Valentine’s Day sales floor, which coincides with Chinese New Year.

Fewer direct flights

With economic activity returning to normal, the amount of money spent by foreign visitors rebounded to a record high of ¥5.29 trillion spent in 2023, about 10% more than in 2019.

The number of visitors to Japan is also back to about 80% of its 2019 level, at 25.06 million. However, the number from China, which was the largest before the pandemic, remains below 30% of its 2019 level.

“The number of Chinese tourists during the Lunar New Year holiday is about 50% of what it was before the pandemic,” said Akihiko Tamura, president of Narita International Airport Corp.

A relative lack of direct flights to Japan is one of the factors for the smaller number of Chinese passengers.

The number of flights between Japan and China in the winter of 2023 was only 40% of the number before the pandemic.

Also, there is a shortage of ground personnel at airports in Japan due to the increase in routes between Japan and the United States and Japan and South Korea.

“Demand from Chinese people who want to visit Japan has never waned,” said Takayuki Miyajima, senior economist at Sony Financial Group Inc. “The question is to what extent airports and hotels, which are short of staff, will be able to accommodate Chinese visitors. The trend during the Chinese New Year will be a touchstone.”

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Slow return of Chinese tourists stalls Japan's hotel recovery

Occupancy rate drops below 70% for the first time in four months

TOKYO -- The Japanese hospitality industry's recovery from COVID-19 has reached a standstill, despite government travel incentives and an increase in foreign tourists, as travelers from China return slowly.

Japan's average occupancy rate for hotel rooms fell 10 points on the month to 64.2% for January, according to U.S. research firm STR, falling below 70% for the first time since September.

Japan opens up to Chinese tourists, but can it handle the rush?

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How to Plan a Trip to China and Japan

China and Japan appear frequently on Asia bucket lists: they are the top representatives of Eastern culture. Both countries are now open for travel. Experience both for rich and distinctive Oriental culture on a memorable (and romantic) big trip or a wonderful family time.

In China you can visit the well-preserved Forbidden City and Terracotta Warriors, climb the magnificent Great Wall, see the lovely round pandas, and ride a bamboo raft on the Li River... In Japan you can have an afternoon tea dressed in kimonos with beautiful geishas, visit the symbol of Japan — Mount Fuji, and stay at a traditional ryokan (inn) with an onsen (hot spring bath)...

In this article, we are going to look at how to plan your first tour of China and Japan.

1. Do I need a visa to visit China and Japan?
2. What to See in China and Japan?
3. How Many Days Are Needed?
4. How Much Do They Cost? ?
5. Best Times to Travel

Do I need a visa to visit China and Japan?

Japan has restored the visa-waiver system from October 11th, 2022 . If your country is in the list of Exemption of Japan Visa like Australia , Canada , USA , UK and almost all European nations , you can visit Japan without applying for a visa in advance.

China has officially announced resumption of all visas including tourist visas (L visas) from March 15th, 2023. If your 10-year China visa, obtained before COVID-19, is still within its expiration date, you can enter China now without applying for a new one.

China has also reinstated its 144-hour visa-free transit policies, which allow you to enjoy a long stopover stay (6 days) in China without a visa. This policy option currently only applies to passengers transiting through China via the following cities: Shanghai, Hangzhou, Nanjing, Beijing, Tianjin, Shijiazhuang, Dalian, and Shenyang. This policy is valid for travelers from 53 countries including the US, the UK, Singapore, and Canada.

Book a tour with us and we will provide you with the invitation letter needed to apply for a Tourist Visa.

Discover real reviews of Highlights Travel Family 's best-rated service across trusted platforms.

What to See in China and Japan?

No matter whether you're travelling for a family vacation, anniversary, or birthday, China and Japan will not disappoint you.

Top Things to Do in China

Beijing, Shanghai, and Xi'an are must-see cities for China first-timers.

1) Maximize your experience of Chinese history and culture in Beijing (3–4 days) with a close-up tour of the Forbidden City where you'd see the best-preserved wooden palaces in China, climb the Great Wall and be a 'hero', bike through the hutongs to experience traditional Beijing, and sample Beijing Roast Duck.

2) Appreciate a striking blend of modernity and history in Shanghai (2–3 days): take a leisurely walk in Yu Garden — a classical garden built in 1559, ascend the Oriental Pearl Tower for a full view of Shanghai, and see charming night views on the Bund.

3) Discover ancient and imperial China in Xi'an (2–3 days): visit the amazing Terracotta Army, make your own terracotta warriors at a cave dwelling, and bike on the Ancient City Wall.

4) To extend your tour, maybe supplement the culture and history with some of China's natural wonders: enjoy attractive idyllic scenery in Guilin (2–3 days), see cute pandas in Chengdu (2–3 days), and visit the Hallelujah Mountains in Zhangjiajie (2–3 days)

Most of China's cities are connected by a high-speed train ride of 5 hours or less.

Suggested reading: 11-Day China Classic Tours

Top Things to Do in Japan

Tokyo, Kyoto, and Osaka are the top cities for a first-time trip to Japan

1) Experience the highly-modernized and history-filled in Tokyo (3–4 days): sample sushi at famous Tsukiji Market, view the spectacular Mount Fuji, try on samurai armor at Samurai Museum, satisfy your children's interest in anime, and take a day tour in Hakone for hot springs.

2) Soak in the strongly-traditional atmosphere of Kyoto (3–4 days): have an afternoon tea with beautiful geishas in kimonos, participate in a classical tea ceremony, sleep on a tatami at a traditional ryokan (inn), and have a close encounter with friendly deer in Nara National Park.

3) In the flourishing trade city of Osaka (1–2 days) , you can visit outstanding Osaka Castle, sample delicious street food in Dotonbori, and have fun in Universal Studios.

Our travel consultants provide 1-to-1 service. Contact us and we'll design a fulfilling, personalized trip based on the length of your holiday, preferences, and interests.

How Many Days Are Needed?

An awesome trip full of the main highlights of both China and Japan requires at least 2–3 weeks: 8–11 days in China and 7–10 days in Japan.

China is a big country with a rich culture and attractions that deserve more time to explore. Japan is a medium-sized country that you can visit the essence of at a more relaxed pace. Below are suggested itineraries for your inspiration.

1) An itinerary full of the essence of both countries:

Days 1–2: Shanghai, China (the Bund, the Oriental Pearl Tower, Yu Garden)
Days 3–4: Xi'an (the Terracotta Warriors, biking on the Ancient City Wall)
Days 5–8: Beijing (the Forbidden City, Great Wall, Summer Palace, roast duck)
Days 9–12: Fly to Tokyo, Japan (samurai, anime, Tsukiji Market, Mount Fuji...)
Days 13–15: Kyoto (geisha, kimonos, ryokan, tea ceremony, feed deer in Nara)
Day 16: Osaka and departure

If you have more holiday, you can add two or three days in Guilin, Chengdu, and/or Zhangjiajie.

2) A visa-free itinerary (using the 144-hour visa-free policy in China):

Days 1–2: Osaka, Japan
Days 3–4: Hiroshima and Miyajima (Peace Memorial Park and Itsukushima Shrine)
Days 5–7: Kyoto sightseeing
Days 8–11: Explore Tokyo
Days 12–14: Fly to Beijing, China
Day 15: Departure from Beijing

Just let us know your interests and requirements , and we can help make it happen.

How Much Do China and Japan Cost?

A two-week trip to China and Japan costs around US$7,500–9,000.

Private tour costs in China are about US$200–250 per day per person, and the costs in Japan are US$350–500 per day per person , including 4-star hotels, tickets for attractions, private cars and private guides.
Prices can double in peak season, especially airfares and hotels. At peak times, we recommend you plan ahead and book flights and hotels at least 6 months in advance.
Ryokans are a worth a night's stay to try out traditional Japanese accommodation. They cost around US$300–450 per night.
Direct flights from Beijing or Shanghai to Tokyo are about 3½ hours and cost US$400–1,000.

Best Times to Travel to China and Japan

China (central and northern) and Japan have similar climates, with distinct seasons.

The tourism-friendly weather and the peak season in both countries is in spring (April to May) and autumn (September to October), when there is less rain, more clear days, and comfortable temperatures. In both countries, spring is the time to appreciate flowers, like cherry blossom, pear flowers, and peach blossoms. Meanwhile, autumn is the time to enjoy red maples and golden ginkgoes. >>> How to Plan a Japan Cherry Blossom Trip
June to August is hot and rainy in China and Japan, but it won't affect your journey. China and Japan have plenty of air-conditioned facilities, and the rain usually won't continue for too long. Summer is the festival season in Japan and there are amazing firework-shows. We recommend coming to China in June, because it is cooler and less crowded than in July and August. Our private tours come with air-conditioned cars and private guides who help to book your tickets in advance and flexibly include meaningful indoor activities to dodge the heat and downpours.
November to March is winter in much of Japan and China, when it gets cold and dry, and some northern Chinese and Japanese cities will see snow. It's the perfect time to go skiing and see snowy scenery. Christmas and New Year is the busiest time in both countries: hotels and flights are easily booked up. Thus, we suggest you make reservation at least 6 months in advance. >>> How to Plan a Family Ski Holiday

The weather is good/okay in compromise months November and March, generally speaking, and prices are relatively cheap.

Let us help you plan your trip! Contact us and we will customize a trip based on your available time, budget, interests, and other requirements.

Suggested reading: Best (& Worst) Times to Visit Japan >>>

Get Inspired with Some Popular Itineraries

At Asia Highlights, we create your kind of journey — your dates, your destinations, at your pace. You can have any trip tailor made for your travel.

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Chinese airlines cut jet fuel surcharges to five-month low

China's major airlines have cut jet fuel surcharges for the fourth consecutive time to the lowest level since the summer holiday ended in a move to boost demand ahead of the Lunar New Year holiday.

Changsha Airport’s record growth: Resilience in global aviation

In 2023, Changsha Huanghua International Airport, a pivotal aviation hub in central China‘s Hunan Province, reached a significant milestone, handling a record-breaking 27.25 million passenger trips. This impressive figure not only underscores the airport’s growing prominence but also reflects a broader resurgence in the global travel and hospitality sector.

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Are Chinese Tourists Coming Back to Japan?

10th August 2023

Katsunori Ogawa joined the firm in 1994. He was appointed client relationship manager for public pension funds in 1997. In 2002, Katsunori became a portfolio manager of a Japanese equities active strategy. He applies a thematic/top-down approach in addition to a bottom-up stock picking to generate alpha on a constant basis. He is one the first investors to capture Asian (especially Chinese) consumers’ demand for Japanese consumer durable goods and was an early investor in companies like Unicharm (a paper diaper maker) and Yakult (a lactic fermenting beverages maker). Katsunori received a BA in economics from Keio University. He is a Certified Member Analyst of the Securities Analysts Association of Japan (CMA) and a Certified International Investment Analyst (CIIA). He won Japan Best Equity Manager by Asia Asset Management Country Awards for four consecutive years, in 2020, 2021, 2022 and 2023.

In my April column , I highlighted the return of inbound tourists to Japan. Three months later, inbound tourism continues to gain momentum. According to data from the Japan National Tourism Organization (JNTO), the total number of visitor arrivals to Japan exceeded 2 million. In fact, walking the streets of Tokyo, it is obvious that the number of foreign tourists has increased, with Asakusa, Shinjuku, and Ginza all full of foreign tourists. Inbound tourism is an essential industry for Japan as it aims to become a tourism-oriented country, and the return of foreign tourists is very positive for the Japanese economy. Nomura Research Institute (NRI) estimates that inbound demand in 2023 will be 5,945.8 billion yen. This is calculated to boost (nominal and real) GDP by 1.07% in 2023.

Number of Visitor Arrivals between Jan 2022 and Jun 2023

There is however, one key difference in this strong inbound demand compared to pre-Covid 2019: there are no large groups of Chinese tourists. Before Covid, Chinese tourists were seen traveling in large buses to tourist attractions all over Tokyo and driving to large shopping malls to buy large quantities of Japanese electronics and cosmetics. Today's tourists do not include these large groups, but rather much smaller groups. The data shows that currently most tourists are from Korea, Taiwan, and Hong Kong. Surprisingly there are more tourists from the US than China, despite the US being comparatively much further away from Japan.

Only 13% of Chinese tourists have returned compared to pre-Covid-19 levels

According to data from the Tourism Agency, in 2019 the number of Chinese tourists among the 31.88 million recorded international visitors was 9.59 million, or 30.1% of the total. By the end of June 2023, the number of Chinese tourists was 590,000, accounting for only 13% of the total visitors in 2023 when compared with the period of January 2019 to June 2019.

If pre-pandemic levels of tourism from China return, the sector with the most potential for recovery is retail, including department stores. During the pandemic, department stores have been improving their customer service to accommodate foreign tourists in anticipation of a post-Covid recovery of foreign tourists. For department stores, Chinese tourists have been one of the major customer groups since before pandemic, and they have high expectations for the recovery of Chinese tourists, as shown by their commitments to actively hiring Chinese-speaking staff. In addition to department stores, drugstores selling pharmaceuticals and cosmetics are among the retailers with high expectations for the recovering in tourism from China. Department stores, drugstores, and other retail-related companies have been focusing on improving their ability to handle foreign tourists (especially Chinese tourists) during the pandemic. For example, Matsukiyo Kokokara & Co. has been preparing for the increase in the number of foreign visitors to Japan by converting two-thirds of its mainstay drugstore outlets to duty-free stores.

Despite these expectations for foreign tourists, especially Chinese tourists, the situation has not yet met the company's expectations. I would like to highlight what I believe are the three key reasons for this and possible future developments.

Reason #1: Fewer flights between Japan and China

Where did Chinese tourists go after China's zero-Covid policy was terminated in January? Well, it appears they have turned to domestic travel. Since China's policy against Covid was stricter compared to other countries, Chinese tourists, who were now free to travel, flocked to domestic travel. Against this backdrop of domestic demand, air travel within China was not allocated to international flights, leading to a supply shortage and higher prices.

Against this backdrop, airfares are heading back toward pre-Covid levels: a September flight ticket between Shanghai and Tokyo, roughly 120,000 yen as of May, had dropped to 50,000 yen by mid-July. The average round-trip price for 2019 before Covid was 40,000 yen, suggesting that the airfare spike is steadily beginning to subside. As for the number of flights, the number has recently recovered to 80% of the 2019 level from April to June, and demand for international travel is recovering from July onward. Thus, lower airfares and an increase in the number of flights will support the recovery of tourism from China.

Reason #2: Longer waiting times for visas

The second reason is that it is taking longer for Chinese travelers to obtain the necessary visas to visit Japan. After the pandemic, the short-term visa waiver measures that had previously been granted to Japanese nationals were suspended. As a result, the Japanese government has been issuing visas for Chinese nationals in accordance with the status of visa issuance for Japanese nationals on the Chinese side, so it has taken longer than usual to issue visas. This has resulted in a flow of tourists to countries that do not require visas. However, there are signs of improvement here as well, and travel between China and Japan is easier as the time to obtain a visa is gradually decreasing.

Reason #3 Group tourism has only just been permitted

China did not allow group travel to Japan after the pandemic, but the Chinese government finally lifted the ban on group travel to Japan on 10 August. Although the Chinese government allowed the resumption of group travel to a limited number of 20 countries in February of this year, these 20 countries included Thailand, Russia, Cambodia, Laos, the Philippines, and other countries cooperating with the Xi Jinping administration, and many other countries with which the two countries have good relations or developing countries. Later in March, more countries were added to the list, including France, Italy, Spain, Brazil, Portugal, Vietnam, and Mongolia. On the other hand, Japan, the U.S., South Korea, the U.K., Germany, Canada, and Australia were still excluded until this August.

So far this year, the visitors to Japan have been those who were able to obtain a multi-visa valid for five years, and relatively speaking, were mainly affluent people. In order to achieve a full-fledged recovery in the number of tourists, it is essential for the mass segment, which accounts for 30-40% of all Chinese tourists, to visit Japan, and now that the ban on group tourism has been lifted, it is expected that these groups will come to Japan.

Conclusion – Japan’s goal of becoming a tourism-oriented country is far away

China’s influence on Japan's inbound tourism is significant. A full-fledged recovery in tourism from China will undoubtedly be key in Japan's quest to become a tourism-oriented country. The Japanese government has set a government target for 2030 of 60 million foreign visitors to Japan and 15 trillion yen in inbound tourism spending, which is quite high considering that the pre-pandemic number was 31.88 million visitors per year. In fact, according to an independent survey conducted by our research analysts among those involved in inbound tourism, the consensus for the achievement rate was around 80% (48 million visitors/13 trillion yen). We, therefore, have high expectations for the tourism promotion measures that the government is likely to focus on in the future to achieve the target. We will continue to monitor the trends of Chinese tourists and the government's policies, and seek to identify stocks that will benefit from inbound tourism, one of Japan's growth stories.

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Monthly number of Chinese tourists to Japan 2018-2023

Monthly number of visitors from mainland china to japan from 2018 to 2023 (in 1,000s).

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Statistics on " Travel and tourism in Argentina "

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3 big mistakes people traveling to Japan make, according to someone who's visited 11 times

Grace Cheng, a 22-year-old travel blogger based in NYC, has visited Japan 11 times.
She said travelers going to Japan for the first time consistently make a few mistakes.
Travelers focus on Tokyo, Cheng added, but don't leave enough time for other cities.

Out of the 34 countries travel blogger Grace Cheng has visited, none has left such a lasting impression than Japan . From visiting historical temples during cherry blossom season to the diverse and delicious food scene , Japan stole her heart.

"It's so different than what you see here in the States, and it's so different from any other country," she said.

Cheng, who is 22 and based in NYC, has noticed the country becoming a "hot spot" for tourists.

The International Trade Administration shows that the number of US travelers flying to Japan was already over 900,000 from January to May, a 17.4% increase from the same time period in 2023. One factor driving the surge in tourists from the US is the strongest dollar-to-yen exchange rate in recent history. As of July 8, $1 buys 160.74 yen.

Cheng first visited Japan in 2017, and she's gone 11 times since then. Here, she shares three of the biggest mistakes to avoid when planning a trip to Japan to better your chances of immersing yourself in the culture and exploring off the beaten path.

Mistake 1: They overfill their itineraries

There is so much to explore in Japan, from the hustle and bustle of Tokyo's famous Shibuya crossing (one of the busiest in the world) to the serene tranquility of the gardens and shrines in Kyoto.

But as excited as tourists can be to get a taste of everything, Cheng advises them to make sure their itineraries aren't jam-packed every day.

"The ideal time I would give Japan is probably seven to 10 days," Cheng says, adding that it is a sufficient time to explore a few regions without feeling rushed.

A shorter trip, especially for first-time visitors, could mean that "every day is just back-to-back attractions or moving," which ultimately results in high stress.

"You don't really get to experience Japan for what it's worth because you're just always on the go," she added.

Mistake 2: They don't set foot outside Tokyo

The issue with just visiting Tokyo, according to Cheng, is it doesn't fully represent how broad and versatile Japan or Japanese culture is.

If visitors want to get a real feel for the country's history, cuisine, and local charms, they should venture south and north of Tokyo.

"Tokyo is not Japan," Cheng said. "And you need to explore the other cities to actually have a sense of what Japan is like."

Outside Tokyo, one of her favorite cities is Sapporo, in the Hokkaido prefecture in the north of Japan. Cheng said she found cheaper prices and more friendly locals there.

"They just go out of their way, and you can definitely tell if someone is from Tokyo or the north," she said.

The food scene is also completely different depending on where you visit — Sapporo, for example, is renowned for soup curry, she said.

Osaka is a city near Kyoto so well-known for food that it's sometimes referred to as "Japan's kitchen." There, Cheng said she ate amazing tonkatsu, or fried pork cutlet, made to "perfection" with a side of all-you-can-eat shredded cabbage.

Mistake 3: They never turn off Google Maps

Being told to knowingly lose your way in a foreign country might sound scary, but Cheng insists it's one of the best strategies for discovering a new place.

"The best way to experience the streets and just get to know the country itself is just to get lost," Cheng said. "Don't use your phone. Don't use Google Maps."

She said some of her best interactions with locals and restaurants have come from walks around Japanese cities when she's avoided using her phone.

"If you go to Google and you search 'best restaurants in Tokyo,' for example, you're going to come up with all these restaurants that cater toward tourists," she said. "You're not going to actually experience the local dishes or a local atmosphere," and leave with a false "impression" of Japan.

"The best restaurants that I've found have come from stumbling upon them just walking the streets," she said.

Watch: How the Tokyo Metro is deep cleaned

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A new wave: why Chinese artists and gallerists are increasingly heading to Japan

Tokyo’s rich, international art scene and accessible residency are among the factors encouraging china‘s cultural workers to move to the island country.

Installation view of Ishu Han’s work in MOT Annual 2021: A sea, a living room and skull at Museum of Contemporary Art, Tokyo, Japan (2021). Han followed his parents to Japan from Shanghai in 1997

Photo: Morita Kenji

The Japanese art scene is experiencing a renaissance, fuelled by big events, a revitalised global cultural presence and—perhaps most strikingly for a country sometimes perceived as insular—new faces. Along with Western expatriates and unskilled workers mostly from South and Southeast Asia, the country is seeing a notable influx of mainland China’s educated middle class, including many artists and cultural workers. Cultural overlaps, geographic proximity and accessible residency in Japan mean mainlanders are finding a new artistic diaspora refuge there.

“Compared with Western countries, Japan's culture is more similar to China's, and Japanese is easier to learn for native Chinese speakers,” says Alex Wang, an editor of the Japanese art magazine BijutsoTecho . “Additionally, Tokyo, as one of the most international cities in Asia, offers a rich cultural and artistic scene.”

Wang came from China to Japan as a student in 2014. “When I started my current job in 2018, there were probably fewer than ten Chinese people active in the Tokyo art scene,” he recalls. “In recent years, many galleries founded by Chinese have emerged in Tokyo, and many medium and large Japanese galleries have employed staff from mainland China or Taiwan. Some museums in Japan also have Chinese curators or media officers.”

They are part of China’s ongoing “runxue”, a bilingual pun on the Pinyun for run, referencing the emigrations driven by growing frustrations under zero Covid and now exacerbated by poor economic prospects as well as increasing censorship. The culture-working middle class want an outlet of safety and openness but want to maintain close personal and professional ties in China. Political upheaval, xenophobia and anti-Asian violence have rendered many Western countries less appealing for China’s literati.

According to Japan's Immigration Services Agency, as of 2023 Japan had 821,838 Chinese residents, up 60,275 or 24.1% from 2022, making this a sizable community within Japan’s total cohort of nearly 3.5m foreign residents. Many of them are people working in the arts, design, media and architectural fields. A number of established mainland artists have moved to, or at least established second homes in Japan, for example, while at least five Tokyo galleries—MJK Gallery and Blank Gallery among them—have Chinese founders. However, no recent migrants consented to be identified when contacted by The Art Newspaper , with reluctance due to entrenched Sino-Japanese geopolitical and historic hostilities.

An installation view of MJK Gallery in Tokyo

Courtesy of MJK Gallery

Japan’s brutal invasion and occupation of China, which began in 1931 and ended in 1945, still haunts the Chinese psyche, a bruise frequently poked by China’s government and netizens to agitate nationalism. The continued embrace of Japan’s Yasukuni war shrine—which commemorates those who fought in conflicts including the two Sino-Japanese wars—by right-wing politicians further fuels animosity. Japanese culture is widely, wildly popular in China, but any public expression seen as pro-Japan, even as innocent as cosplays, can prompt accusations of being anti-China. Last week, a stabbing at a Japanese school in Suzhou, which led to the death of a bystander who intervened, is believed to have been xenophobia-driven.

“Growing up in China, my impression of Japan was not good, yet Japanese dramas made it seem like a completely different place,” says the artist Han Ishu, who followed his parents to Japan from Shanghai in 1997, when he was nine. Han’s family moved to the small Japanese city of Aomori, where “there were no other Chinese kids like me, it was a very special environment, so I learned to camouflage, containing it all within myself.” He recalls watching events such as China’s 2005 anti-Japan protests on television.

Photo: Sakiko Nomura

Han, a Japan permanent resident and Chinese national with a Japanese spouse, explains in Mandarin that he dreams in Japanese, which forms a fluid identity he explores in his art. His multimedia and installation works channel memories such as, in pre-internet times, spending half his monthly allowance on a three-minute call to his grandparents who initially raised him back in China.

Yet despite this nostalgia connected to his homeland, Han says he does not think of himself as an immigrant, because of how young he was when he travelled.“ Adults can decide to go back, and already have formed their own identity [before they move],” he says.“As a kid, identity is physical like a body, it is very complex.”

A country opening up

The influx of Chinese artists to Japan can at least in part be explained by the growing ease with which foreigners from all over the world can emigrate there.

Han and his parents were part of the last major wave of migration to Japan from China, mostly from Shanghai and Fujian, which took place in the 1990s, shortly after Japan had eased its immigration laws.That cohort largely self-identified as the “New Overseas Chinese”, and often applied for permanent residency—instead of Japanese citizenship—so that they can maintain a dual existence in both countries, according to research by the sociologist Gracia Liu-Farrer. “Japan does not recognise dual citizenship, so applying for Japanese citizenship means you must renounce your original nationality,” says Wang.

Previously, permanent residency has required ten years’ continuous residency, but the Japanese government recently introduced a “highly skilled professional" visa, relaxing the conditions for permanent residency to between one and three years for qualified applicants, Wang adds. “Additionally, due to Japan's declining population, there is a labor shortage in all industries, making it relatively easy for foreigners to find a stable job in Japan and stay legally.” Japan now has an average birthrate of 1.3 children per woman, with over 25% of its population over age 65, and its population shrinking by over half a million people per year.

Han explains, however, that despite the apparent opportunities for emigration, from his experience it is not straightforward. “Japan has fewer workers, but it still is not that welcoming” of immigration, he says. Now a teacher at Joshibi University of Art and Design, he has many Chinese students, “more and more” of whom want to stay – but not all can get the visa and residency. Even if they do, the studio-like living space available is cramped and expensive.

Wang acknowledges some of these difficulties: “Since Japan is not traditionally an immigrant country, integrating into Japanese society poses certain challenges,” she says. “However, if you can speak Japanese fluently and proactively engage with local Japanese people, most Japanese are very friendly towards foreigners.” Recently, he says, overtourism from the depreciating yen has sparked domestic media to query the effect foreign visitors are having on the country. “But as far as I know, the attitude of Japanese people towards long-term foreign residents, including Chinese, has not changed significantly. Japan has always accepted a large number of immigrants from mainland China at different times.”

Ink painter Lou Zhenggang first moved from northern China’s Heilongjiang to Japan in 1986, because, she says, “I simply wanted to challenge my creativity by exposing myself to something completely new to me.”

A view of L Gallery in Tokyo, established by billionaire Takaya Awata to house his collection of Lou Zhenggang’s work

Courtesy of L Gallery

Lou has been embraced by Japanese collectors, including the udon restaurant billionaire Takaya Awata. This April, Takaya opened L Gallery in Tokyo’s Hiroo neighborhood—established exclusively to display his collection of Lou’s works.

“Although I don’t have any particular thought on how I have been regarded as a foreigner, as a human being, I simply wish to share what I see through my works,” Lou says. In Japan, she has been able to do this.

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Japan criticizes China over buoy in Pacific Ocean

Chief Cabinet Secretary Yoshimasa Hayashi speaks during a news conference at the Prime Minister's Office on Friday.

The Japanese government has criticized China for installing a buoy in the high seas over Japan's continental shelf in the Pacific Ocean without adequate explanation.

Japan will continue to collect and analyze information, he added.

Chinese buoys have been observed near the Senkaku Islands in the East China Sea, which are controlled by Tokyo but claimed by Beijing. It is unusual for a Chinese buoy to be set up on the Pacific side of Japan.

Hayashi said Japan has expressed concerns and suspicions about China's maritime activities and asked Beijing to explain the purpose of the buoy immediately.

The Chinese side responded that the buoy is for tsunami observation and not intended to violate Japan's sovereign rights over its continental shelf, he said.

The buoy was installed in the Shikoku Basin region, believed to be rich in undersea mineral resources including minor metals.

While Japan has the right to develop the seabed resources there in accordance with the U.N. Convention on the Law of the Sea, any country can conduct surveys in the waters above it, and U.S. buoys are also present in the area.

"There is a difference between the relationship of trust with the United States, which is transparent, and that with China," a senior Foreign Ministry official said.

According to Hayashi, Tokyo had been closely monitoring the Chinese marine research vessel since it was sailing in Japan's exclusive economic zone in the East China Sea.

Tokyo called on Beijing not to infringe Japan's maritime rights and interests and asked for consideration to ensure freedom of navigation.

The Japanese government confirmed a Chinese buoy inside its EEZ near the Senkaku Islands last July. China has not responded to Japan's demands, including one made at a summit meeting, for the buoy's immediate removal.

In China, Foreign Ministry spokesperson Mao Ning rebuffed Japan's criticism over the buoy at a news conference Friday, saying that Japan had no right to interfere in the matter.

Mao also said that the buoy was for scientific research and public-interest purposes and that its installation was an internationally accepted act as the high seas are open to all countries.

Chief Cabinet Secretary Yoshimasa Hayashi speaks during a news conference at the Prime Minister's Office on Friday. | JIJI

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