creating a time travel brochure edgenuity

Create A Time Travel Brochure- 6th, 7th, 8th Grade Research Activity

Description

Looking for an engaging and enjoyable research assignment to fill the gap between units, make Fridays more exciting, or have ready for emergency sub plans? Or an activity that can be used to introduce a historical period or to practice essential research skills? Look no further! Immerse your students in the captivating world of the Design a Time Travel Brochure! This resource is also a great way for students to practice research skills!

In this activity, students take on the role of researcher as they design and illustrate their own brochure about a time period of their choice or one that has been assigned to them. Through a series of thought-provoking questions, they delve into the intricate details and aspects of their time period. While conducting their research, students will cite their sources on a provided template. Next, they create a colorful brochure all about their time period. The template included makes this easy for students to create. Teacher rubric is included for easy grading!

The Create Your Own Theme Park Writing Challenge not only sparks creativity but also nurtures essential research skills!

What is included:

• Guided Research Questions/ Topics (2 pages)
• Ideas for time periods to explore (included on previous page)
• Citing Sources Template (1 page)
• Brochure Template (2 pages)
• Teacher Grading Rubric (1 page)

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How to make a travel brochure in 6 simple steps (with examples)

August 19, 2024

If you think travel brochures are a thing of the past, you’re wrong. A survey by Bentley University showed that 79% of visitors pick up a travel brochure while on vacation. And 73% of them would consider changing their travel plans because of a brochure.

The short of it? Brochures still pack a big punch for companies in the travel and leisure industry . And while there’s no denying that print has its downsides (costly typos, environmental concerns, difficult-to-track metrics), the payoff is clearly worth it.

So, I’m breaking down how to make a travel brochure that will make your audience grab their passports and jump on a plane.

Less review rounds, better designs

Get quick and clear feedback right on top of your designs with Filestage.

Step one – Define your target audience

Everybody loves a vacation, but chances are your tourist brochure is trying to target a specific audience. Different travel destinations attract different travelers.

I mean, you’ll create a very different brochure for a group of twenty-somethings hitting Ibiza for a week of clubbing than for a family of four heading to Florida for their summer break.

The first step when creating travel brochures is to understand who you’re speaking to. Here’s how to do that:

• Identify your ideal customer – What are their interests? Travel preferences? Pain points? Are they luxury travelers or budget backpackers? 
• Define your destination – How does your location align with your target audience’s desires? What is your destination’s unique selling point? 
• Find your message – How can you make a travel brochure that resonates with your ideal customer? Are they interested in “family fun” or “historical landmarks”? 

This brochure by Contiki is a top example. It knows its target market is young backpackers who want high thrills for low prices. 

The design, imagery, and travel destinations all reflect Contiki’s ideal audience.

Source: travelbrochures.com

Step two – Do your research

This may seem like a no-brainer, but most tourist brochures fail because they just don’t provide the right information.

Avoid this pitfall by doing deep research into your destination (from the perspective of your target audience.

Your research should include:

• The history, customs, and culture of the location
• Top attractions (including price and recommended tour operators)
• Transportation
• Dining out options
• Practical information about the local time zones, language, and currency

A thorough competitor analysis can help you with this step. Take time to review travel brochure examples for similar destinations, identifying any gaps in your content and best practices to follow. 

This Singapore travel brochure is a masterclass in doing proper research. There’s essential information about the culture as well as practical information about when to visit.

And if you flip it over, you’ll see it includes everything travelers need to know about the country, including a map, itinerary, and pricing information. 

Source: Behance

Step three – Create a concept

Now you know who you’re marketing your travel brochure to and what they want to see, it’s time to create your concept.

Your brochure should tell your audience a story and make them want to book a trip. Here are some ways you can achieve this:

• Set a clear goal and purpose for your brochure – Do you want to generate bookings? Inspire audiences to book a trip? Provide high-value information?
• Create a central theme to capture the essence of your travel destination – Is it about discovering an ancient culture? Reconnecting in nature? Making memories with the kids?
• Define a design that best tells your story and resonates with your readers – Is there a clear hierarchy of visual elements? Do you have high-quality photos to sell your destination?
• Incorporate interactive elements – Would embedded images or QR codes add more value for your reader? Or would they prefer a more traditional approach?

These brochure design ideas will show you what’s possible. 

If you’re not a designer, try using a template. Brochure design software like Adobe or Canva have a host of free templates, created by designers. That way, you can be confident in the layout and design of your travel brochure. All you have to do is customize it with your company’s branding.  

For more tips, check out our guide on how to make a brochure .

I love this travel brochure template from Venngage because it’s cohesive and it tells a story: the American Southwest is the ideal travel spot for adventure seekers who love nature.

Everything from the layout to the color palette to the choice of images works together. Chefs kiss 😙🤌

Source: Venngage

Step four – Apply color psychology

Color tells a story. That’s why it’s so important to get your color palette right. For instance, if you’re selling a tropical paradise, you’ll most likely use bright blues and yellows. A nature destination will probably have a lot of greens and browns.

You get it, the idea is to choose a color story that reflects the atmosphere of the place you’re selling. Browse these travel ads for ideas on what color palettes work.

Here are some other points to consider:

• Keep your color scheme consistent throughout the brochure
• Use accent colors to make key information easier to read
• Create a color palette that evokes emotion
• Be aware of the cultural connotations associated with certain colors 

This free template from Adobe Express uses just the right amount of color. It cleverly chooses a dusky orange and white palette that complements the colors of the tiger. Sometimes simplicity has the biggest impact.

Source: Adobe Express

Step five – Make the copy “poppy”

Images are usually the bread and butter of a great travel brochure. But that doesn’t mean you should ignore the copy. 

Clear and persuasive copy will grab your audience and give them access to the information they need. Need inspiration? Read my list of the best slogans of all time (all from the travel industry).

Here are some “poppy copy” tips:

• Your headline sets the tone and tells readers what your brochure is about – so get it right
• Don’t overdo it on the adjectives or fluffy language – your readers don’t want to work that hard to get the key information
• Only include essential details and cut the rest
• Break copy up into small sections with relevant headings
• Be consistent with your tone of voice
• Make CTAs clear 

Less is more. And the copy in this Swiss travel brochure proves it. 

Step six – Build a proper review process

A proper creative review process makes it easy for you to share designs across different teams and gather feedback in a centralized platform. The same is true whether you’re making a product catalog , ad campaign, or – in this case – a travel brochure.

To do this effectively, you need online proofing software . 

Tools like Filestage streamline the interview review process so you can:

• Share assets across multiple teams and departments
• Gather in-context feedback directly on assets (in one place)
• Make sure your travel brochure is reviewed by the right team members
• Reduce the time wasted sharing feedback via email

This is how simple your content review workflow can be with Filestage:

• Set up your workflow – our team will help you build a custom review workflow and turn it into a template for future projects
• Create custom reviewer groups – decide which teams or departments need to review assets and when
• Upload your assets – upload your travel assets (or use our Google integration to auto-import files) 
• Automate the process – set up send automatic deadline reminders to keep projects on track
• Easily visualize changes – our AI auto-compare tool flags changes so you can see what’s new after each review round
• Maintain a clear audit – centralize all feedback and asset versions for easy bookkeeping

How to make a travel brochure: 6 best practices to follow

Follow these best practices to create a travel brochure that wins the hearts (and wallets) of your audience.

• Be consistent with your messaging, design choices, and copy – everything should reflect your brand and be tailored to your ideal reader
• Experiment with different layouts, headlines, and copywriting techniques – then test to see what works
• Don’t forget the fold – make sure the most information is visible when you fold the brochure
• Use white space to improve the readability and visual appeal – strike the right balance between text and images 
• Prioritize cultural sensitivity – research local customs and traditions to avoid offensive messaging
• Think about sustainability – opt for sustainable materials to lower your environmental impact

Travel brochure FAQs

What is a travel brochure.

A travel brochure is a printed or digital guide designed to promote a destination or attraction. It typically includes high-quality images of the destination and all the necessary details travelers need to plan their trip.

What should a travel brochure include?

The content of your travel brochure will depend on the destination or attraction you’re promoting and the audience you’re talking to.

That said, here are the core elements every good travel brochure should include:

• High quality imagery of the destination’s top attractions
• Details about the location, things to do, accommodation, and restaurant recommendations
• Interesting information about the local culture and traditions
• Practical details for planning a great trip like maps, itineraries, and booking information for tour operators
• Your brand logo and contact details
• A clear (and persuasive) call to action

In terms of style, incorporating a captivating title section, a cohesive color scheme, and clear sections will enhance readability.

What software do I need to make a travel brochure?

These tools will help you to make a travel brochure that grabs your audience’s attention:

• Design software – Design tools like Adobe Express, Canva, and Visme are perfect for beginners. More advanced designers may want to opt for Adobe InDesign.
• Online proofing software – A proofing tool like Filestage is ideal for reviewing your travel brochure and leaving feedback directly on artwork
• Interactive tools – Tools like FlipHTML5 can turn a simple PDF into an interactive digital travel brochure with sound, video, and zoom functionality

What is the standard travel brochure size?

If you’re using a travel brochure template, the most common size is 11” x 8.5” (these are the dimensions of printed letter paper). That said, you can customize your travel brochure to suit your audience and content. 

Travel brochures aren’t just a throw-back to the good ol’ days. Over half of travelers find them trustworthy and printed brochures have an average distribution reach of 3.5 readers per brochure (Source: Bentley University).

The value is undeniable. But there are some challenges when making travel brochures. Namely, typos or content changes can be costly to fix. This is why implementing a review workflow is a must. 

Online proofing software allows you to build a structured approval process for travel brochures and other promotional materials. That way, you can easily review assets between multiple teams and leave precise feedback on artwork.

Start a free seven-day Filestage trial to see how you can review travel assets with your team faster.

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We might be living in the digital age, but travel brochures are still an important marketing tactic for travel agencies and other travel-based businesses. A well-crafted brochure – filled with beautiful imagery, enticing descriptions, and useful details – can help to influence consumer decisions, feeding their wanderlust and inspiring them to book their next vacation, STAT.

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How to Design a Custom Destination Travel Brochure that Inspires

When it comes to designing a travel brochure , it's essential to think outside the box and create something truly unique. Gone are the days of generic brochures filled with cliché images and repetitive text. In today's digital age, travelers seek authenticity and crave immersive experiences.

So how can you design a brochure that goes beyond the ordinary and captures the imagination of your audience? Let's find out!

1. Know Your Audience

The first step in designing a custom destination travel brochure is to understand your target audience. Are you targeting adventure seekers, luxury travelers, or families? Knowing your audience will help you tailor your design and content to their specific interests and preferences. Consider their age, interests, and aspirations when crafting your brochure. This will allow you to create a personalized experience that resonates with your readers on a deeper level.

2. Choose a Compelling Cover

The cover of your travel brochure is the first thing your audience will see, so make it count! Capture their attention with a stunning photograph that showcases the unique beauty of your destination. Combine it with a compelling headline that evokes curiosity and invites readers to explore further. Remember, the cover sets the tone for the entire brochure, so make sure it represents the essence of the place you're promoting.

3. Craft Engaging Content

Once you have captivated your audience with an eye-catching cover, it's time to engage them with compelling content. Break down your brochure into sections that highlight the most exciting aspects of the destination. Use descriptive language and vivid imagery to transport your readers to the place you're promoting. Share interesting facts, insider tips, and personal stories to create a sense of connection and make your brochure come alive.

4. Utilize High-Quality Images

A picture is worth a thousand words, and in the case of travel brochures, it's absolutely true! Invest in high-quality images that showcase the beauty and unique features of your destination. Avoid stock photos and opt for original images that capture the authentic spirit of the place. Whether it's a breathtaking landscape, a mouth-watering local dish, or a vibrant cultural activity, let the images speak for themselves and inspire your readers to embark on their own adventures.

5. Incorporate Interactive Elements

Incorporating interactive elements in your brochure can take the reading experience to a whole new level. Consider adding QR codes that lead to virtual tours or videos, allowing readers to immerse themselves in the destination before they even book their trip. You can also include maps, itineraries, and even interactive quizzes to engage your audience and make the brochure a valuable resource they'll keep coming back to.

6. Focus on Typography and Layout

The right choice of typography and layout can make a significant difference in the overall look and feel of your travel brochure. Use fonts that are easy to read and align with the destination's vibe. Experiment with different layouts to create visual interest and guide the reader through the content seamlessly. Consider using a grid system to organize your text and images, creating a cohesive and visually appealing design.

Wrapping Up

Designing a custom destination travel brochure that inspires is no easy task, but with the right approach and a touch of creativity, you can create a masterpiece that leaves a lasting impression. Remember to know your audience, choose a compelling cover, craft engaging content, utilize high-quality images, incorporate interactive elements, and focus on typography and layout.

Now, it's time to unleash your imagination and create a brochure that brings your chosen destination to life. Happy designing!

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👀 Turn any prompt into captivating visuals in seconds with our AI-powered design generator ✨ Try Piktochart AI!

11 Stunning Travel Brochure Examples Plus Tips to Help You Stand Out

When was the last time you planned for your next adventure?

A well-thought-out travel brochure can whisk you away, even for a moment. The best travel brochures out there capture the feeling of a place — the bustling energy of a souk, the serenity of a hidden cove, and the excitement of discovering something new! Speaking of discoveries, you’re in the right place if you’re looking for inspiring travel brochure design ideas, templates, and best practices to help you spark the wanderlust gene in your clients and customers. 

Whether you’re heading the marketing team for a travel agency or an independent tour guide, keep reading for travel brochure examples and tips to help you boost your bookings in no time!

Pro tip : Get your free Piktochart account before you scroll down. This way, you can immediately customize the template that catches your eye. Alternatively, you can hop over to our AI brochure maker and find more examples of travel brochures.

Why travel brochures still matter today

Travel brochures might seem like relics of a bygone era—think the ’90s or early 2000s when travel vlogs weren’t even a thing and glossy pamphlets filled with captivating photographs and detailed itineraries were the go-to medium to promote new flights or holiday destinations. However, despite the abundance of online platforms and tools for trip planning, travel brochures still hold a special place in today’s era of TikTok videos and YouTube shorts. For example, a survey by graduate students and faculty advisors at Bentley University’s Center for Marketing Technology revealed that:  

• 73% of visitors are likely to change their travel plans after going through a brochure. 
• 85% of visitors come across new attractions or businesses as a result of picking up a brochure. 
• Printed brochures are the second most popular source of information for trip planners after searching the web, with a usage rate of 52%.

Numbers aside, here are some of the reasons why travel brochures remain relevant today: 

1. Tangible inspiration

Holding a physical piece allows you to disconnect from the constant stream of online information and truly immerse yourself in the destination’s sights and experiences.

2. Focus and filtering

Going online to research your destination can be overwhelming, especially with countless websites and reviews vying for your attention. A brochure, curated by a travel agency or a country’s tourism team, provides a pre-filtered selection of highlights. This helps you focus on the aspects of the trip that will resonate the most with you. 

3. Targeted reach

Travel brochures often find their way into tourist information centers, hotels, or even mailboxes in targeted demographics. This ensures they reach people who are actively considering travel, unlike online ads that might get lost in the noise.

4. Keepsake and planning tool

Unlike a fleeting online search, a brochure becomes a tangible reminder of your travel aspirations. You can mark up interesting spots, use them to discuss trip ideas with family and friends, or revisit them to reignite your travel excitement.

While travel vlogs (and blogs!) have transformed how we research and plan trips, travel brochures haven’t lost their allure. They offer a welcome respite from digital overload and provide a more focused, tangible resource travelers can hold onto, share, and use to plan their dream getaways.

So, what makes a great travel brochure? We’ll discuss this in the next section!

9 essential elements every travel brochure needs

A captivating travel brochure that will lure in your target audience to book their dream trip has the following elements:

1. A stunning cover shot

First impressions are everything. Use a high-quality image that embodies the destination’s spirit: a couple gazing at a majestic waterfall, a vibrant street festival, or a cityscape pulsating with life.

2. Your company logo

Don’t forget to add your company logo! A well-designed logo instantly recognizes your brand, signals trustworthiness, and ties your brochure together for a cohesive and professional look.

If you use Piktochart for your brochure design, you can easily upload your brand logo . 

3. A headline that hooks

Think short, catchy, and benefit-driven. “Unwind on Untouched Beaches” or “Adventure Awaits: Explore Ancient Ruins” pique interest without overwhelming.

4. Succinct intros

Briefly introduce the destination, highlighting its unique offerings. Is it a paradise for history buffs or a haven for outdoor enthusiasts? Set the stage for the adventure.

5. Content that captivates

Dedicate sections to must-see attractions, thrilling activities (think kayaking, hiking, or local festivals), and delectable dining options. Tailor these to different travel styles (family-friendly, romantic escapes, etc.).

6. Share insider info

Go beyond the obvious. Include suggested itineraries for different trip lengths and sprinkle in “local only” secrets – hidden beaches, charming cafes, or unique cultural experiences.

7. Amp up the visuals

High-quality photos and captivating graphics are key. Showcase the destination’s beauty, from bustling cityscapes to serene landscapes, and let the visuals transport your readers to the destination. 

8. Clear call to action

Tell your readers what to do next! Here are a few examples of clear, powerful call-to-action statements for travel brochures: 

• Discover the hidden gems of “destination” with us
• Send us an email to help you build a custom itinerary
• Limited spots available. Book with us today!

9. Your contact information 

Finally, make it easy for your readers to connect. Include your website, email, phone number, and social media handles.

Before we move on, we figured that it’s a good time to ask if you want to see some examples of travel brochures that incorporates these elements? If so, then try our AI brochure maker for free! Just share your prompt and our tool will generate curated templates within seconds.

How to design an irresistible travel brochure

Now that you know the essential elements of a travel brochure, it’s time to design one! 

While brochure templates can provide a great starting point, it’s important to customize them to your specific needs. Here are some tips to keep in mind.

Know your target traveler 

Identify your ideal traveler before diving in with your travel brochure design plans. Are they luxury seekers or budget backpackers? Nature enthusiasts or history buffs? 

Tailor the design and message to resonate with their interests. Think “family fun” for a water park brochure, or “ancient allure” for an archaeological site.

Use a captivating cover image

Like we mentioned in the previous section, first impressions are key! Use a cover image that truly captures the essence of your destination. Imagine a couple lost in the Parisian sunset or a child’s face lighting up at the sight of the Taj Mahal.

Information at a glance 

Use clear headings and concise copy to guide the reader. Instead of dry facts, focus on the benefits and experiences. Don’t just say “historical city;” say “Explore ancient ruins and uncover forgotten empires!”

Incorporate high-quality, appealing imagery

High-quality photos are travel brochures’ best friends. Showcase the destination’s beauty – from majestic landscapes to mouthwatering cuisine. For example, let the reader picture themselves swimming with dolphins or indulging in a local feast.

Highlight what makes your destinations unique

What sets your destination apart? Talk about those unique selling points! Does your beach have a nearby marine sanctuary? Does your city have a hidden street art scene? 

Provide clear next steps with prominent calls-to-action

As we mentioned earlier, a well-thought-out call-to-action is important. Place these calls-to-action prominently and pair them with relevant images to help convince your target clients to book their next trip or stay with you.

9 eye-catching travel brochure examples from around the world

After learning the essentials of travel brochures that persuade and convert readers, let’s take a look at travel brochure examples to help inspire your next brochure design projects. 

Let these travel brochures be your muse!

Trifold travel brochure example

This trifold travel brochure featuring Kyoto in Japan uses striking, minimalist design to capture the essence of the city. The tri-fold format is clean and organized which presents information in a visually appealing way. 

In addition, the captivating image of the iconic Fushimi Inari-taisha shrine as cover photo immediately sets the tone for a culturally rich experience. The color palette is warm and inviting, predominantly using red and beige tones. which evoke a sense of tradition and tranquility.

• The elements on each panel are well-balanced, with a good mix of text, images, and white space. This makes the brochure easy to read and visually pleasing.
• A simplified map highlights key areas, making it easy for travelers to orient themselves and plan their itinerary.
• Contact details are clearly presented! This means it’s easier for potential tourists and travelers to seek further information.

What we can learn from this travel brochure example: 

Bifold travel brochure example

This bifold brochure from TravelMood entices adventurers and focuses on discovering hidden gems. It has also done a great job of combining visual appeal and compelling messaging.

• The tagline “Be an Explorer” is a call to action that empowers the reader, positioning them as an active participant in their travel journey.
• The brochure opens to reveal a clean and inviting layout. The agency also highlights the benefits of choosing their agency.
• The brochure’s layout and easy navigation guides the reader’s eye from the cover through the inside panels.

Modern travel brochure example 

This modern travel brochure entices travelers to Singapore with its strikingly modern design and practical information, making it an excellent source of inspiration.

The cover immediately captures attention with a vibrant illustration showcasing Singapore’s iconic landmarks like the Merlion, Marina Bay Sands, and Gardens by the Bay. The bold red color scheme also evokes excitement and energy. 

• The inclusion of essential information like transport options and cost breakdown demonstrates the brochure’s value for practical trip planning.
• The brochure draws the reader in by employing a visually appealing illustration style that captures Singapore’s vibrant atmosphere and iconic landmarks.

Creative travel brochure example 

This travel brochure for Budapest’s 7th District , Erzsébetváros is a striking example of bridging the gap between retro charm and contemporary design. It’s a visual delight and a practical guide rolled into one! It makes a fantastic source of inspiration for anyone looking to make creative travel brochures. 

• A central feature is the illustrated map guiding visitors through a curated walking tour of Erzsébetváros. Key landmarks, historical sites, and cultural hotspots are clearly marked, making it easy for tourists to explore on foot.
• A hand-drawn or stylized map adds personality and guides visitors through the district’s highlights.
• The use of a single, vibrant color (poppy orange) creates a strong visual identity and evokes a specific mood (retro charm). 

Minimalist travel brochure example 

This minimalist travel brochure masterpiece beckons adventurers to Switzerland with its stunning visuals and strategic use of negative space.

The brochure’s cover immediately captivates with an aerial shot of a Swiss highway nestled with greenery. This singular image sets the tone for a serene yet adventurous escape. Meanwhile, the vast expanse of a turquoise lake creates tranquility and wonder which draws the viewer into the heart of Switzerland’s natural beauty.

• Engaging copy like “Glorious hikes, thrilling bike trails, and enchanting canoe routes promise unforgettable summer adventures!” paint a vivid picture of the experiences awaiting travelers. The use of active verbs (“hikes,” “trails,” “routes”) evokes a sense of movement and excitement.
• The right panel cleverly incorporates a large, stylized “S” formed by negative space within an image of a hot air balloon floating over a charming Swiss village. This subtle branding reinforces the Swiss Travel Co. identity while maintaining the brochure’s elegant simplicity.
• The invitation to “book a trip to Switzerland TODAY” is prominently displayed, urging immediate action.

Illustrative travel brochure template

This illustrative travel brochure for Taiwan’s trails blends historical information with outdoor adventure. The brochure’s illustrations are a key part of its appeal. 

• Good example of visual storytelling done well. The illustrations go beyond mere decoration; they tell a story about the region’s natural and cultural heritage.
• The inclusion of detailed wildlife illustrations adds educational value to the brochure, making it more than just a promotional tool.
• One panel features an illustration of people gathered around a table, likely enjoying a meal or engaging in conversation. This subtly hints at the region’s cultural aspects, inviting visitors to explore not only the natural beauty but also the local traditions and customs.

Beach travel brochure example 

This beach travel brochure for Palawan, Philippines is a visual feast highlighting its ecological significance and diverse attractions.

The cover immediately transports viewers to a tropical paradise with a breathtaking photo of a turquoise lagoon and towering limestone cliffs. The inside panel also introduces Palawan as the “country’s last ecological frontier,” which highlights its pristine environment and rich biodiversity.

• The brochure effectively utilizes high-quality photos to showcase Palawan’s diverse landscapes and attractions, from underwater wonders to pristine beaches and lush forests.
• The brochure is well-organized, with each panel focusing on a specific aspect of Palawan’s appeal. This makes it easy for readers to navigate and absorb the information.

Travel agency brochure example

This travel agency brochure for Holidays Maker Travel & Tours is a straightforward yet effective example of how to promote travel services. 

• The cover immediately communicates the agency’s core message: “Plan your next vacation with us and explore different tourist destinations.” This clear statement of purpose, combined with the inviting image of a couple on a beach, sets the tone for the rest of the brochure. The “Summer Special” banner also adds a sense of urgency and showcases the agency’s current promotions.
• The mention of IATA certification and past success stories reinforces the agency’s credibility and trustworthiness.
• The packages are presented with clear pricing (including visa fees, tickets, tours, hotels, and transportation). This makes it easy for potential customers to assess the value proposition. The option to customize packages further caters to individual preferences.

Travel brochure example for city tour

In this city tour brochure for Winston-Salem, North Carolina, the designer effectively blends historical charm with modern appeal! 

• Thoughtful use of color palette. The earthy tones and muted colors reflect the city’s historical character while creating a visually pleasing and calming effect.
• Each destination has a captivating image and a brief description highlighting its key features and appeal. This allows for quick and easy comparison, which helps visitors choose their ideal experience.
• The “More History” section provides additional historical context and suggests further exploration. This is particularly helpful for those interested in delving deeper into the city’s heritage. 

See more: 16 Creative Examples of Brochures You Can Edit and Print

Customizable travel brochure templates you can edit and print right away

Piktochart’s AI brochure maker helps you create professional-looking brochures even without design experience. The user-friendly interface, customizable templates, and reasonable pricing make it the perfect tool for making travel brochures minus the hassle of starting from scratch. 

Here are some travel brochure examples and templates to help you get started: 

Trifold travel brochure template

This travel agency brochure template is not just for travel agencies!  You can also adapt it for destination brochures. Simply replace the placeholder content with your own and customize the design to fit your needs. Use this template if you prefer clean and well-organized layouts in your brochure design!

Holiday brochure template

This holiday and travel brochure template is a breeze to customize, making it a fantastic tool for crafting a stunning itinerary in no time! The template comes with pre-designed sections for essential information like itinerary details, travel tips,accommodations, and contact information. This saves you time and effort, as you can simply fill in the blanks with your own content.

Why pick Piktochart for your travel brochure template needs

• Intuitive drag-and-drop interface: You don’t need any design skills to create a professional-looking brochure. Simply select the elements you want to include – images, text boxes, icons – and drag them into place. Resize, rearrange, and layer them effortlessly to achieve your desired layout.
• Pre-designed sections: The template includes pre-designed sections for itinerary details, travel tips, accommodations, and contact information, saving you time and effort.
• Extensive image library to choose from: Piktochart offers a vast library of high-quality images that you can use to showcase your destination’s beauty. Choose from a variety of landscapes, landmarks, and activities to create a visually appealing travel brochure.
• Customizable color scheme: You can easily change the color palette of the template to match your brand or destination. Choose from a selection of pre-set color schemes or create your own custom combination.
• Lots of font options:  A variety of fonts are available to choose from, allowing you to create a brochure that is both stylish and readable. You can also upload your own custom fonts if you have a specific brand aesthetic in mind.

How to get your travel brochure in the right hands 

Once you’re done creating your brochure , distribution is your next step! Here are some effective ways to get your brochure into the hands of potential travelers, clients, or customers: 

Put them in high-traffic locations

Make your brochure readily available where travelers are likely to seek information or inspiration. Here are some ideas:

• Visitor centers: Partner with local tourism boards and visitor centers to display your brochures prominently.
• Hotels and accommodations: Leave copies in hotel lobbies, concierge desks, and guest rooms.
• Airports and transportation hubs: Place brochures in airport lounges, train stations, and bus terminals.
• Tourist attractions: Partner with popular attractions to have your brochures available on-site.

Partner with local businesses

Collaborate with businesses that cater to tourists, such as:

• Tour operators: Offer your brochures to tour operators to include in their welcome packets or distribute at their offices.
• Restaurants and cafes: Leave brochures at establishments frequented by tourists.
• Retail shops: Partner with souvenir shops or bookstores to display your brochures.
• Concierge services: Provide brochures to hotel concierges, who can recommend your destination to guests.

Be strategic with digital distribution

• Your website: Create a downloadable PDF version of your brochure and make it easily accessible on your website. Piktochart lets you download your brochure in PDF or PNG formats!
• Email marketing: Include a link to your digital brochure in email newsletters and promotional campaigns.
• Social media: Share visually appealing snippets of your brochure on social media platforms to generate interest.

Bridge the gap between print and digital by incorporating QR codes into your brochure.

QR codes can link directly to your website, online booking platform, or a digital version of the brochure, providing a seamless user experience.

Consider targeted promotion

• Advertising: Consider targeted online and offline advertising campaigns to reach your desired audience.
• Press releases: Send press releases to travel publications and media outlets to generate publicity.
• Influencer marketing: Partner with travel influencers or bloggers to promote your destination and brochure.

With these distribution strategies, you can reach the right people at the right time and inspire them to choose your destination or services for their next adventure.

Make beautiful travel brochures with Piktochart’s free brochure maker

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2024 Ultimate Guide: How to Make a Travel Brochure

Discover tips, design ideas, and templates to create stunning, informative brochures that inspire travel.

Introduction

Understanding the role of travel brochures in the digital age, essential elements of an effective travel brochure, developing a travel brochure: a step-by-step guide, measuring the impact of your travel brochure, best practices for creating travel brochures, three trends in travel brochure design.

So, you're looking to create a digital travel brochure that captures the essence of a destination, grabs attention, and inspires wanderlust. Well, you've certainly come to the right place. 

The travel industry has stunning visuals and compelling stories, so standing out can be tricky. But the good news is that, with the right approach, your digital travel brochure can transport readers to breathtaking locations from the comfort of their homes.

In this guide, we'll explain everything you need to know about creating a travel brochure guaranteed to make an impression. 

So, grab a cup of something, and let’s dive into the wonderful world of travel brochures. 

Before we dive in, let's take a moment to appreciate how far travel brochures have come. 

Remember those old-school PDF-based pamphlets you’d pick up at a travel agency stuffed with glossy photos and detailed itineraries? They were the go-to source for vacation inspiration. Fast forward to today, and while the essence of travel brochures remains the same—informing and inspiring travelers—the medium has evolved dramatically with modern content creation platforms .

Travel brochures have transitioned from print to digital formats pretty seamlessly. This shift isn’t just about saving paper (though that’s a nice bonus). Digital brochures offer a dynamic, interactive experience that print simply can't match. Think videos of breathtaking landscapes, clickable links to booking sites, interactive maps, and virtual tours that make readers feel like they’re already there.

But why are travel brochures still relevant when countless travel blogs, vlogs, and Instagram influencers show off every corner of the globe? 

The answer is that it’s convenient. A travel brochure is a one-stop shop for all the relevant information in a cohesive, immersive package. A well-crafted travel brochure doesn't just tell you about a destination; it takes you there, weaving a narrative that blogs and social media posts often can't.

Plus, even in their digital form, brochures offer a curated content experience that guides potential travelers from dreaming to planning. They’re designed to provide comprehensive information in a digestible format, making it easier for travelers to visualize their trip, plan their itinerary, and get excited about their adventure.

Now that we've set the stage let's get into the nuts and bolts of making a travel brochure effective. As we know, it’s not about slapping some pretty pictures and catchy headlines. It’s about creating an immersive experience that draws readers in and makes them want to pack their bags. 

Here are the essential elements you need to nail:

Content strategy

Your content tells the destination's story and convinces readers it’s worth visiting. Here’s what you need to focus on:

• Compelling narratives: Tell a story that captivates and inspires. Use vivid descriptions and engaging anecdotes to bring the destination to life.
• Unique selling points (USPs): Highlight what makes the destination unique. Whether it’s the stunning natural landscapes, rich cultural heritage, or unique local experiences, make sure these USPs shine through.
• Practical information: Include details like itineraries, maps, and local tips. This helps readers visualize their trip and provides the practical info they need to start planning.

Visual appeal

A picture is worth a thousand words, especially in a travel brochure. Here’s how to make sure your visuals stand out:

• High-quality images: Use stunning photos that capture the essence of the destination. High-resolution images are a must to ensure clarity and impact.
• Color schemes and fonts: Choose a color palette and fonts that reflect the vibe of the destination. Whether tropical, vibrant, serene, or understated, your design elements should be cohesive and enhance the overall feel.
• Balanced layout: Strike the right balance between text and visuals. Too much text can be overwhelming, while too many images can make it hard to find information. Aim for a layout that’s visually engaging but still easy to navigate.

Design and layout

The design of your brochure is crucial in guiding the reader’s journey. Here are some tips:

• User-friendly design: Ensure your brochure is easy to read and navigate. Use clear headings, bullet points, and sections to break up the text.
• Engaging layout: Use a mix of single and double-page spreads, pull quotes, and call-out boxes to create visual interest and highlight essential information.
• Consistent branding: Keep your brand’s look and feel consistent throughout the brochure. This helps build trust and recognition with your target audience .

Read more: Mastering Content Governance with Foleon: A Three-Step Guide.

Check out this example from Journey Beyond.

Incorporating multimedia elements

These days, your brochure can be more than static images and text. A digital content format means you can bring some interactivity to your travel brochure. Here’s how to enhance it with multimedia:

• Videos and virtual tours: Embed videos and virtual tours to give readers a more immersive experience. Show them the sights and sounds of their vacation spot in a way that static images simply cannot.
• Interactive maps: Use interactive maps or hotspots to help readers explore the area. Include clickable points of interest that provide more information or link to external resources.

Remember, it’s about finding the perfect balance between inspiring readers with the beauty of a destination and equipping them with the essential information needed to make their travel dreams a reality.

Let’s explore a step-by-step guide for developing your travel brochure.

Creating a standout travel brochure involves strategic planning, creative design, and meticulous execution. Let’s break down the process step-by-step to ensure your brochure is captivating and effective.

Research and planning

Identify your audience.

Understanding your audience is the first step in creating a successful travel brochure. Start by examining the demographics and psychographics of your potential readers, including their age, gender, income level, and lifestyle preferences. For instance, young adventurers may seek thrilling activities and budget-friendly options, while luxury travelers might seek upscale accommodations and exclusive experiences. 

Delve into their interests and preferences by identifying what excites them about travel. Are they drawn to adventure, cultural experiences, culinary delights, or relaxation? Additionally, consider their travel habits. Are they spontaneous, or do they plan meticulously? Do they prefer guided tours or self-exploration? Knowing these details helps tailor your content to resonate with your audience's desires and expectations.

Gather content

Once you clearly understand your target audience, the next step is to gather compelling content about the destination. 

Start with the destination's highlights, focusing on key attractions, landmarks, and activities that make it unique. Include detailed information that captures the essence of these sites. Incorporate insights into the local culture and traditions to provide a richer, more immersive experience. Highlight local customs, festivals, and traditions to add depth to the travel narrative. 

Don’t forget the practical information needed for planning. This includes visa requirements, currency, weather conditions, and local transportation options. Lastly, seek authentic experiences that taste local life, such as hidden gems, local eateries, and unique activities off the beaten path.

Outline the structure

With content in hand, plan the structure of your brochure. A clear and logical structure helps keep your content organized and makes it easier for readers to follow. Typically, a travel brochure might include an engaging introduction, a detailed overview of main attractions, suggested itineraries, and practical travel tips. 

Each section should flow naturally into the next, guiding the reader through a seamless journey from inspiration to action. Consider how you want to present this information: will it be chronological, thematic, or perhaps a mix? Planning the structure ensures you cover all essential aspects and create a cohesive narrative.

Choose your tools

Selecting the right design tools is essential for creating a professional-looking brochure. Software like Foleon , Adobe InDesign, or Canva offers various templates and design elements that can simplify the process. These tools provide flexibility and ease of use, allowing you to experiment with different layouts and designs until you find the perfect fit for your brochure.

Create a visual hierarchy

Design your brochure with a clear visual hierarchy in mind. Use headings, subheadings, and bullet points to summarize the text and guide readers through the content. Highlight key information using bold fonts or contrasting colors to draw attention. A well-structured visual hierarchy ensures readers can quickly scan the brochure and find the necessary information.

Design the layout

A balanced and engaging layout is crucial for maintaining reader interest. Arrange your content in a way that is visually appealing and easy to navigate. Balance text with images to avoid overwhelming readers with too much information at once. Ensure there’s enough white space to keep the layout clean and uncluttered. Experiment with single and double-page spreads, pull quotes, and call-out boxes to create visual interest and highlight essential information.

Use high-quality images

High-quality images are vital for a visually appealing brochure. Use stunning photos that capture the essence of the destination. Ensure that the images are high-resolution to maintain clarity and impact. Consider the emotional appeal of the pictures and choose ones that evoke the right feelings—excitement, tranquility, or curiosity.

Writing and editing content

Write persuasive copy.

Your copy should be as compelling as your visuals. Use descriptive language to paint a vivid picture of the destination. Highlight unique features and experiences that will appeal to your audience. For example, describe the soft white sand, crystal-clear water, and gentle breeze instead of just mentioning a beach. Make the reader feel like they are already there.

Keep things concise

While detailed information is needed, brevity is critical. Avoid overwhelming readers with long paragraphs. Aim for clarity and brevity, ensuring each sentence adds value and keeps the reader engaged. Break down complex information into digestible chunks to make it more reader-friendly.

Edit and proofread

Editing and proofreading are crucial to ensure your brochure is polished and professional. Check for spelling, grammar, and punctuation errors. Verify the accuracy of facts and details to maintain credibility. Read the content multiple times, and consider having someone else review it to catch any mistakes you might have missed. A well-edited brochure enhances your brand’s image and builds trust with your audience.

Enhance your brochure with videos to provide a more immersive experience. Videos can showcase the destination in a dynamic way that static images can’t. Include short clips of key attractions, local activities, and scenic views. Ensure the videos are high-quality and professionally edited to maintain a polished look.

Interactive maps are a great way to engage readers and help them explore the area. Use maps that allow readers to click on points of interest to get more information. This interactive element can make the planning process more engaging and informative.

Offer virtual tours to give readers a taste of the destination. Virtual tours can showcase accommodations, major attractions, and even local neighborhoods. This feature is particularly effective for helping readers visualize their trip and get excited about the pox§ssibilities.

Discover: 6 Types of Digital Brochures to Inspire You

Creating a stunning travel brochure is just the beginning. To truly understand its effectiveness, you need to measure its impact. This involves tracking various content marketing metrics , analyzing data, and making improvements based on your findings. Here’s a detailed guide on measuring your travel brochure's success.

Setting clear objectives

Before you can measure impact, it’s crucial to establish what you aim to achieve with your brochure. Typical objectives include increasing brand awareness, driving traffic to your website, boosting bookings or inquiries, and enhancing audience engagement . Clearly defined goals will guide your measurement efforts and help you focus on relevant metrics.

Tracking key metrics

For digital brochures, track engagement metrics to understand how readers interact with your content. Use tools like Google Analytics or built-in analytics from brochure creation platforms to monitor:

• Page views: The number of times your brochure has been viewed.
• Time spent on page: How long do readers spend on each section of your brochure?
• Click-through rates (CTR): The percentage of readers who click on links within your brochure, such as booking links or more information sections.
• Bounce rate: The percentage of readers who leave the brochure after viewing only one page. A high bounce rate might indicate that your brochure isn’t engaging enough.

By choosing a digital format for your travel brochure, you can get insights from your readers and optimize accordingly. Keep an eye on content engagement , such as how often your brochure is viewed, downloaded, and shared.

Rather than analyzing vanity metrics at each interaction, your digital brochure can give you the intelligence to create a seamless journey and optimize the whole story.

Lead generation and conversion

If one of your goals is to generate more leads or drive bookings, track metrics related to these actions:

• Form submissions: Count the inquiries or contact forms submitted through your brochure.
• Bookings and reservations: Measure the number of bookings made directly from your brochure. Use unique discount codes or tracking links to attribute these conversions accurately.
• Conversion rate: Calculate the percentage of readers who take a desired action, such as making a booking or requesting more information.

Customer feedback and surveys

Gather direct feedback from your audience to gain insights into how your brochure is received:

• Surveys: Send follow-up surveys to readers who have downloaded or received your brochure. Ask questions about the brochure’s design, content, and overall usefulness.
• Feedback forms: Include a form in your brochure or website to collect reader opinions and suggestions.

Analyzing the data

Identify patterns and trends.

Analyze the collected data to identify patterns and design trends . Look for sections of your brochure that receive the most engagement and areas where readers tend to drop off. This information can help you understand what resonates with your audience and what might need improvement.

Compare against objectives

Compare your findings against your initial objectives. Are you achieving the goals you set? If not, identify areas where your brochure might be falling short. For example, if your bounce rate is high, consider revising the content or design to make it more engaging.

A/B testing

Conduct A/B testing to see what changes can improve performance. Create two versions of your brochure with slight variations in design, content, or calls to action, distribute them to different audience segments, and compare the results to determine which version is more effective.

Making data-driven improvements

Refine content and design.

Use your analysis to refine the content and design of your brochure. Enhance sections that receive high engagement and rework or remove less effective parts. Incorporate reader feedback to address any common concerns or suggestions.

Continuously monitor and adjust

Measuring the impact of your travel brochure is an ongoing process. Continuously monitor your metrics, gather feedback, and make adjustments as needed. Update your brochure regularly to keep the content fresh and relevant and stay attuned to emerging trends in travel marketing.

By systematically measuring and analyzing the impact of your travel brochure, you can ensure it remains a powerful tool for inspiring and engaging travelers, ultimately driving them to choose your destination for their next adventure.

Discover: The Benefits of Using Digital Brochures in Your Content Marketing

Creating a travel brochure that stands out and resonates with your audience involves more than eye-catching design and compelling content. Adhering to best practices ensures your brochure is effective, ethical, and legally sound. Here’s a closer look at the key considerations:

Legal considerations

Accuracy and honesty.

One of the most important legal aspects of creating a travel brochure is ensuring the accuracy and honesty of the information presented. Misleading information can damage your reputation and lead to legal consequences. Ensure all descriptions, images, and claims about destinations, accommodations, and services are truthful and up-to-date. Avoid exaggerating or making promises that cannot be fulfilled.

Copyright compliance

When creating a travel brochure, it’s crucial to respect copyright laws. Use only images, videos, and content you own or have obtained permission to use. This includes stock photos, graphics, and text. If you’re using third-party content, ensure you have the necessary licenses or permissions and give appropriate credit where due. Unauthorized use of copyrighted material can result in legal disputes and financial penalties.

Disclaimers and terms

Include clear disclaimers and terms and conditions in your brochure. This might involve outlining the scope of your services, any limitations or exclusions, and the terms of booking and cancellations. Disclaimers help manage customer expectations and provide a legal safeguard against potential disputes. Ensure that these terms are easy to understand and prominently displayed.

Transparency in pricing

Clearly state all costs associated with your travel packages or services, including taxes, fees, and any additional charges. Hidden fees can lead to customer dissatisfaction and legal issues. Transparency in pricing builds trust and helps avoid misunderstandings.

Ethical marketing

Promoting sustainable tourism.

As the travel industry increasingly embraces sustainability, promoting responsible tourism practices in your brochure is important. Highlight eco-friendly accommodations, sustainable travel options, and initiatives that support local communities. Encourage travelers to respect local cultures and environments. Promoting sustainable tourism contributes to the preservation of destinations and enhances your brand’s reputation.

Respectful representation

Ensure your brochure represents cultures, traditions, and local communities respectfully and accurately. Avoid cultural stereotypes and sensationalism. Instead, focus on genuine, respectful portrayals of the destinations you are promoting. This not only fosters a more inclusive approach but also enhances the authenticity and appeal of your brochure.

Inclusive content

Make your travel brochure inclusive by considering diverse audiences. Feature destinations and activities that cater to different age groups, physical abilities, and interests. Use inclusive language and imagery that reflects a wide range of travelers. This approach broadens your appeal and demonstrates your commitment to diversity and inclusivity.

Engaging storytelling

Compelling storytelling is at the heart of a great travel brochure. Use narratives that connect emotionally with your readers. Share stories of past travelers, highlight unique experiences and use vivid descriptions to bring destinations to life. Engaging data driven storytelling captures attention and inspires readers to embark on their adventures.

Customer-centric approach

Focus on your customers' needs and desires. Provide valuable information that helps them make informed decisions. This might include travel tips, safety information, and practical advice for navigating the destination. By prioritizing the customer’s perspective, you build trust and establish your brochure as a reliable resource.

Adhering to these best practices creates a compelling, attractive, ethical, and legally sound travel brochure. This holistic approach ensures that your brochure is a trustworthy guide for travelers, inspiring them while respecting their rights and promoting responsible tourism.

The travel industry is ever-evolving, as are the tools and techniques used to create travel brochures. Staying ahead of the curve by incorporating the latest trends can give your brochures a competitive edge. Here are some emerging trends in travel brochure design that you should consider:

Personalization 

These days, personalization is critical to capturing and retaining attention. Travel brochures can now be tailored to individual preferences and behaviors. Create customized brochures highlighting destinations and activities based on the reader’s interests and searches. This personalized content increases engagement and relevance, making readers feel special and understood.

Sustainability 

As awareness of environmental issues grows, travelers increasingly seek sustainable options. Reflect this trend in your brochure by using eco-friendly materials and inks if printing and by highlighting sustainable travel options. Emphasize your commitment to sustainability through content and design, such as showcasing eco-friendly accommodations and activities that promote conservation.

Responsive design

With more people accessing content on their smartphones and tablets, it's crucial to ensure your digital brochures are responsive and built with a mobile-first design approach. Optimize smaller screens' layout, images, and interactive elements to ensure a seamless reading experience. Responsive design ensures your brochure looks great and functions well on any device.

Discover: 5 Creative Brochure Ideas to Level Up Your Engagement

Creating an effective travel brochure is both an art and a science. It requires a blend of strategic planning, creative design, and deep understanding of audience. By following the steps outlined in this guide, you can develop a brochure that captures the imagination and provides practical, valuable information.

Remember, a well-crafted travel brochure is more than just a marketing tool—it’s an invitation to adventure, a gateway to new experiences, and a trusted guide for travelers seeking their next great journey. 

By staying creative, informed, and customer-focused, you can create brochures that inform and inspire wanderlust and excitement in every reader. So go ahead, put these insights into practice, and watch your travel brochures transform into powerful, persuasive, and memorable tools for showcasing the world's wonders.

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February 26, 2022

ACT NOW! SAVE UKRAINE. DEFEND DEMOCRACY.

Team Skylum

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At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

Russian forces have invaded Ukraine, confirming our worst fears. At this very hour they are attacking us on the streets of many Ukrainian cities.  We are at war.

Skylum was proudly founded in Ukraine, and our core development center is based in Kyiv. At this harrowing time, unfortunately we cannot guarantee the on-time delivery of updates to Luminar Neo. We strive for excellence in everything we do, and we will make sure to further develop and improve Neo and to keep you updated on any news. 

However, today we ask our community for help and support. Here are some details on what has happened and how you can support Ukraine in this difficult time.

!   At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

! Right now, there are missile strikes and bombardment of peaceful Ukrainian cities.   We must hide our families in bomb shelters and protect our land with weapons in our hands as part of the territorial defense forces.

! This disastrous and entirely unprovoked Russian war has already taken the lives of 198 civilians. 33 children have been injured, and 3 have been killed.

! The Armed Forces of Ukraine, young and brave heroes, are fighting all over the country not only for Ukraine but for Peace and Clear Skies in Europe. 

As we write to you from a city under attack, we want to be very clear: This war is not just something you see on TV. It is not happening in some distant lands. It is happening right now here in Ukraine, and the Russian forces who are invading our lands and threatening our families may come to your doorstep one day too if we do not stop them.

Sanctions that world governments are currently imposing are not enough. Russia must be completely isolated from all spheres of the civilized world: the financial system, technologies, sports, culture.  

Here is a list of simple actions you can take to help Ukraine. We MUST unite to quite literally save the world before it’s too late:

- Contact your local representatives and pressure them to provide more support for Ukraine and stricter sanctions on Russia. We need military and humanitarian aid and Russia must be cut off from SWIFT.

- Donate money to humanitarian aid organizations. Find a full list over here:  https://how-you-can-support-ukraine.super.site/  

- Follow the news from official channels. Avoid fake news and disinformation!

Twitter:  https://twitter.com/ZelenskyyUa  

https://twitter.com/DmytroKuleba  

https://twitter.com/Hromadske  

https://twitter.com/DefenceU  

https://twitter.com/backandalive  

Telegram:  https://t.me/Forbes_Ukraine_official  

- Support the Ukrainian Army —  Official Account of the National Bank of Ukraine

We stand together

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#Ukrainians #NATO #Ukraine #StandWithUkraine

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Create captivating travel brochures with Adobe Express.

Travel brochures are an excellent marketing tool for inspiring people to take a trip or guide them once they’ve arrived at a destination. Whatever your vision is for making a travel brochure, Adobe Express is here to help bring it to life. Create standout travel brochures that are sure to inspire your client’s next adventure with tons of customizable templates to choose from. Include stunning images of each travel destination, stunning graphics, then resize and share on any social platform or printed format.

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The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

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