Creating a Time Travel Brochure
Hi, I’m William Smith and I absolutely love traveling. I’ve always been fascinated by the idea of time travel, and recently, I decided to create a brochure for a fictional time travel agency. In this article, I’m going to share with you my process and some tips on how to create a time travel brochure that will make people want to book a trip through time.
Curiosities, Statistics, and Facts
- Time travel is one of the most popular themes in science fiction
- A recent survey showed that 67% of Americans would travel back in time if they had the chance
- The concept of time travel has been around for centuries, with early examples in Hindu mythology and ancient Greek literature
- Scientists believe that time travel may be possible in theory, but it would require a vast amount of energy and technology that is not currently available
- Despite the challenges, there are many people who are fascinated by the idea of time travel and would love to experience it for themselves
Research and Planning
The first step in creating a time travel brochure is to research and plan your trip. This involves deciding on the destinations you want to visit, the time period you want to travel to, and the type of experience you want to have. For example, do you want to witness historic events or just observe the daily life of people in the past?
Once you have a clear idea of what you want to offer in your brochure, you can start to gather information about the destinations and time periods. This can include historical facts, cultural traditions, and even language and fashion trends. The more research you do, the more authentic and engaging your brochure will be.
Design and Layout
The design and layout of your time travel brochure is crucial to its success. You want to create a visually appealing and easy-to-read document that will catch the eye of potential customers. This includes using high-quality images, clear and concise text, and a consistent color scheme and typography.
One tip is to use bolded text and bullet-point lists to highlight key information and make it easier for readers to scan your brochure. You can also include maps or timelines to help customers visualize the different time periods and locations.
I’ve created several time travel brochures for different destinations and time periods, and each one has been a unique experience. One of my favorites was a trip to ancient Rome, where I got to witness the construction of the Colosseum and attend a gladiator fight. It was truly an unforgettable experience that I was able to capture in my brochure.
Another time travel brochure I created was for the 1960s, where customers could experience the music, fashion, and culture of the decade. This was a fun and lighthearted brochure that appealed to a younger audience.
Creating a time travel brochure is a unique and challenging task that requires a deep understanding of history and culture. It’s important to do your research and create a visually appealing document that will capture the imagination of potential customers. John Doe, Time Travel Expert
- Can time travel really be possible? While time travel is a popular theme in science fiction, it is still a theoretical concept that has not been proven possible. However, scientists continue to explore the possibility and some believe that it may be possible in the future.
- How can I make my time travel brochure stand out? To make your brochure stand out, you should focus on creating a unique and engaging experience for your customers. This can include offering personalized trips, showcasing lesser-known destinations or time periods, and using high-quality visuals and storytelling.
- What are some common mistakes to avoid when creating a time travel brochure? Some common mistakes to avoid include inaccurate historical information, inconsistent design, and lack of attention to detail. It’s important to do your research and take the time to create a well-crafted and professional-looking brochure.
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How to Make a Travel Brochure [13+ Templates]
To those who see traveling as just a waste of money, they clearly have a very shallow impression towards it. Looking beyond the expenses, the memories that can be gained from traveling is more valuable than money. To make people realize this, promote the benefits of traveling using our travel brochure templates.
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Step 1: Make an outline of the brochure’s content
Step 2: gather the necessary photos, step 3: choose a brochure type, step 4: download a brochure template, step 5: add the brochure’s content, step 6: proofread and print.
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The 4 Elements of a Compelling Travel Brochure
Last updated on March 13th, 2023 at 04:05 pm
We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action.
If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you.
Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!
What is a Travel Brochure?
A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool.
How to Design a Travel Brochure: Template & Layout
When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need.
To ensure you cover all your bases, make sure you include the following travel flier features:
- Company Name and Logo
Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen.
- Cover Image
It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture.
- Inside Pages
The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later).
- Contact Details
Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area.
How to Make a Travel Brochure Stand Out
When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action.
To ensure that your travel brochure stands out, keep these three tips in mind:
- Avoid Big Blocks of Text
People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.
- Highlight Your Advantages
With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.
- Have a Clear Call to Action
Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.
Inspire Wanderlust with Printivity
No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless.
All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today!
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How to Make a Travel Brochure
Last Updated: August 20, 2023 References
wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 53 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 585,307 times. Learn more...
A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.
Determining the Details of Your Travel Brochure
- A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
- If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
- The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.
- Travel around the website by yourself and write down what and where the particular amenity is.
- If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
- After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible.  X Research source
- Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
- If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
- Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say.  X Research source
- Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
- Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
- Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
- Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
- This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.
- Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
- Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel
Writing the Text of Your Travel Brochure
- First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
- After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
- This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.
- Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
- Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.
- Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
- Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
- Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
- Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!
- You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
- This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.
- You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
- Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
- This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.
- To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
- You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
- If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important.  X Research source
- Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
- Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
- This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.
- This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
- Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate.  X Research source
Creating the Visuals for Your Travel Brochure
- Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
- Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
- People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo.  X Research source
- To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
- For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.
- Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
- If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
- Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.
- Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
- If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.
Travel Brochure Template
Video . By using this service, some information may be shared with YouTube.
- Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
- If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
- Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1
Things You'll Need
- Heavy paper
- Printer (preferably large (business) rather than desktop)
- Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)
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- ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
- ↑ http://www.entrepreneur.com/article/83752
- ↑ http://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
- ↑ http://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
- ↑ http://www.englishdiscourse.org/block.quotes.htm
- ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
- ↑ http://www.computerhope.com/tips/tip30.htm
- ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658
About This Article
To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No
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17 Travel Brochure Examples For Traveler & Tourism
By Danesh Ramuthi , Oct 12, 2023
Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.
These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.
In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.
If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.
So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.
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Trifold travel brochure example
Travel guide brochure example, adventure travel brochure example, cruise travel brochure example, beach travel brochure example, vintage travel brochure example, minimalist travel brochure example, modern travel brochure example, city tour brochure example, travel brochure example for students, travel brochure example for travel agency.
- What to include in a travel brochure?
How to make a travel brochure?
Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.
The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.
Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader.
Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.
Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.
Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.
For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.
Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries.
Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.
Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.
Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away.
After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.
Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner.
With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in.
Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.
Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises.
Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer.
From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.
A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.
Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations.
Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel.
These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.
Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner.
Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed.
Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering.
Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.
Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends.
These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences.
Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm.
Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.
Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems.
Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city.
Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation.
For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.
Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion.
Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements.
Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.
For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations.
From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust.
The design often reflects the brand assets of the travel agency, ensuring consistency in messaging.
Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.
In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.
What to include in a travel brochure?
Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.
Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:
- Destination name : Clearly mention the travel destination to set expectations for potential tourists.
- Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
- Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
- Map : Include a map to highlight key attractions, accommodations, and transportation options.
- Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
- Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
- Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
- Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
- Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
- Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
- Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
- Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
- Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
- QR code : Integrate a QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.
Related: 88.2% Of People Travel The World To Get Their Hands On This… [INFOGRAPHIC]
Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.
Understanding the target audience
Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.
Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.
These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.
Selecting the optimal format
Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.
On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.
Use a color scheme
The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.
Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.
Integrating practical information
While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.
Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.
Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.
Embracing modern design elements
Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.
Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.
Use a pre-designed template
For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.
They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.
Related: Top 10 Best Brochure Design Software in 2022
It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.
Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.
The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.
Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.
Embark on your creative journey now!
How to Make a Stunning Travel Brochure Online
Why to make a travel brochure.
Our world is filled with stunning views and constructions that deserve to be explored. Travel lets you unravel and see all these gems. While the Internet gives you every information that you need to plan your next trip, there is another old but useful tool, i.e., a travel brochure. A smartly designed and printed travel brochure can attract many tourists.
For those who don’t know, a brochure is a three-fold leaflet or pamphlet designed to spread awareness and information about a particular topic. Hence, travel brochures are used to attract different tourists. Travel agencies, restaurants, tourism offices, museums, art galleries, and local motels are all examples of businesses that could use a travel brochure.
If your business can profit from the tourism industry, you need to make a beautiful travel brochure to attract your target audience. Prepare a travel brochure now using Edraw Max Online. It is effortless to use a travel brochure maker, which can be used for free.
Image Source : pixabay.com
What to Do for Preparing a Travel Brochure
Designing and creating a travel brochure is not just as simple. You can use any online travel brochure maker to design a brochure, but first, you need to know some basics. To prepare a travel brochure, you need to follow specific criteria to make the process efficient and effective.
Here are three main things that you should do before you make a travel brochure:
First and foremost, you need to decide what information you want to convey to the tourists. Based on that information, create engaging written content that needs to be printed on the brochure. Be descriptive and tell the travelers why they will visit these tourist attractions.
Use attractive pictures to draw the readers towards the brochure. The more beautiful the brochure is, the more people would want to read it. Visual elements like photographs are a great tool to pull in readers. Make sure you use high-quality pictures to portray a luxurious image of what you are offering.
Use a template
Using a predesigned travel brochure template will make your task way more straightforward and less time-consuming. Let’s face it, and not everyone is born as a design expert, so designing online holiday brochures with a template will save you from a poorly designed brochure. A great online travel brochure maker that comes with many different templates is Edraw Max Online. Use Edraw to create a travel brochure right now!
How to Make a Travel Brochure Quickly
As stated earlier, a simple and easy way of designing a stunning brochure is Edraw Online Max. This versatile graphic creator can help you create a travel brochure with the help of an attractive template.
Follow our guide to learn how to make a travel brochure in just a few simple steps.
Step 1 – Open Edraw Max Online
Launch your browser and open Edraw Max Online using this link: https://www.edrawmax.com/online/ .
Step 2 – Select Brochure
Select the New tab and scroll down to Graphic Design in the white-colored navigation pane on the left. Edraw will give you different options such as Poster, Banner, and Annual Report, etc. Click on Brochure and wait for the templates to load.
Step 3 – Select a Template
Now select a free travel brochure template from Edraw Max that suits your needs. Once you click on a model, Edraw Max Online will launch a new tab to edit and customize the template.
Step 4 – Customize your Travel Brochure
Now edit the template as you like. Add descriptive text and relevant images. Use the formatting and editing tools on the right side of the screen to adjust or change any feature of the brochure. Once you have edited the brochure. Close the tabs on both sides of the screen by clicking on << and >> .
Step 5 – Save your Travel Brochure
Save your Edraw Max Online travel brochure for future edits and sharing by going to the File tab and select the desired option. You can export your Edraw Max document as other common file types such as Excel, Word, and PDF, etc. Edraw also allows users to share and save files online on Dropbox and Google Drive .
Our guide on how to make a travel brochure using free templates from Edraw Max Online concludes here.
Visit More Free Travel Brochure Templates
You can also use these free travel brochure templates from Edraw Max.
Travel Agency Sales Brochure Template – Travel Agencies can use this brochure template to attract customers to the hottest new travel destinations.
Tourism Information Brochure Template – Use this minimalistic template to attract different travelers to plan their next vacation.
Church Profile Brochure Template – Spread the word about your Church among tourists and the church community using this sophisticated Church brochure template.
Knowledge Base > Brochures > Tips For Creating the Perfect Travel Brochure
Tips For Creating the Perfect Travel Brochure
Many travel industry professionals have been affected by the recent Covid crisis, and tourism is about to undergo profound changes. This industry will change rapidly in the coming years, but travel agencies and tourist attractions must still continue to advertise. Travel brochures are a great way to attract customers and visitors to any place that’s interesting enough. Your hotel or resort doesn’t have to be a typical tourist trap. You can create travel brochure and publish it online even if you run a store, a zoo, or even a nature preserve.
What is a travel brochure?
A travel brochure is usually found at a travel agency, sitting in a stand among other leaflets. It’s essentially a promotional leaflet that can advertise your hotel, tour, vacation package, or even some other tourist attractions. Travel brochures help people to find and book their vacation and contact professionals in the tourism industry – such as yourself.
Many people use traditional trifold brochures, which essentially have six foldable pages. But that’s not the only style of travel brochure available today. Many modern brochure templates are similar to product catalogs and are booklets detailing your tourist attraction.
How to make a travel brochure?
In part thanks to the current situation, more and more people book their vacation online. They don’t need the traditional trifold brochure, but they will definitely get some use of an online flipbook available on any device. With Publuu , you can share your travel brochure with others, especially on social media of your profile or your travel agents!
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How to use a travel brochure?
Consider how a travel brochure can add value to your marketing efforts. Will it be simply sitting on your customer’s desk to remind them of a trip to paradise? Or will it serve as a collection of contact information? Do you want it to help your business attract more visitors? Are you perhaps looking for potential customers, or even investors or business partners?
Think whether the customer will be able to find the travel brochure at a travel agency, receive your brochure in the mail, or maybe you could make it available online using Publuu . In this way, you’ll be able to reach new prospective customers who’d never even meet your travel representative otherwise.
Consider how your travel brochures will be used and customize your design based on that. If you need maps, presentations, or decorative frames or outlines, pick the travel brochure template that will include these elements.
Travel brochure templates
Various travel brochure templates available online are using a variety of possible folding styles that can be used to design a classical brochure. You don’t want the folds to cause a break in the text or create too many sections to fill later – this will make it harder to manage your content. The style of the brochure must also match your company’s brand or the message you want to deliver. If you’re running a casino, using kid-friendly content is probably not the best choice.
Most travel brochure templates include a variety of designs for 2, 3, or 4 folds – the one most commonly used is probably the tri-fold brochure. You can also decide to publish your brochure in a booklet form, which will make it more respectable and harder to misplace. Publishing your brochure online requires preparing a good quality PDF, and Publuu makes it easy to transform it into a beautiful-looking booklet.
The most important limitation when designing traditional brochures is that each box or page must be quite narrow. Many brochure templates only have room for just a few words next to the images, so don’t overdo it with the text and certain headings. That’s why it’s probably more beneficial to design a small, 16-page, or shorter booklet and publish it online. Keep the content short and to the point, relying on images instead.
You can also check Publuu’s brochure examples for more inspirations.
Make people want more from your travel brochure
When creating your travel brochure, you are probably thinking about what you want from it. Spare a moment to think about what the potential consumer would want as well. Once you’ve figured out who’ll be reading your brochure, you need now to determine why, and what you will include. If your offer is aimed at young couples, you know that your travel brochure template should avoid the metallic colors or abstract logos that are usually associated with the business.
When designing travel brochures, avoid describing your offer in complete detail. A brochure is not a catalog or complete description of your services or products. Don’t overload the leaflet with information – this stresses people, and they want vacations, not stress if the brochure design is too overwhelming!
You want to pique the interest of the prospective visitor so that they visit your website or social media profile and try to contact you. That’s also why the text of your travel brochure should include a call to action. Put some contact information on the last page of your brochure, include links to your social media, and invite your prospects to contact you!
With Publuu you can add hotspots with extra photos, videos, links or even audio files to your online travel brochure. This is also a perfect opportunity to show even more things you have in your offer.
What to include in a travel brochure?
Eye-catching graphics and a well-designed brochure templates.
Tourism is an industry that relies heavily on visual elements. That’s why every travel brochure template includes space for large images or beautiful art. You can place them in the most important parts of your brochure to attract attention, and supplement them with contrasting visuals and color schemes. Use the remaining space to showcase the most important elements of your offer and the reasons to visit your tourist attractions. Remember, sightseeing is named this for a reason!
Marketing services or guides is even simpler – because such businesses tend to cooperate with the local attractions. Talk with your business partners about whether you can use their assets in marketing yourself – after all, they will also benefit from more tourists in the area.
Designed by Freepik
When presenting the brochure, it’s important to use real images of your hotel or tours. The customers will be rightfully disappointed if your advertising doesn’t reflect the actual content and the reasons for their expensive visit. The graphic elements included in your brochure template should also match your general style and attitude – if you don’t have anything to do with pirates, don’t include images of these salty sea dogs just because you want to attract family tourists! Your offer should include images tied to the theme of your resort or attraction – try to think of the altogether experience you want to sell, rather than all these individual features.
Avoid pictures of your staff, even if they could be relevant. The customers are more interested in themselves. Even if your fitness trainer is a local champion, the visitors will be, sadly, more interested in how they will themselves look after the workout. Try to discover things and ideas your guests will find exciting and different.
Stay unique – depart from the tri-fold brochure scheme
The cover of your travel brochure is the first thing your customers will see, whether among other brochures or as an icon on the website or social media profile. That’s why an attractive cover page – both the logo, the illustrations, and the tagline – is so important to your offer. Your potential customers see all kinds of marketing materials : flyers, photos, travel agency catalogs, and social media ads every day. In the competitive travel industry, you need a standout illustration that will make the customers simply pick up and open your brochure. That’s why even if you are using premade brochure templates or stock photos, remember to alter them to make your first impression different from your competitors’.
The main idea is to use unusual colors or recognizable symbols. A professionally designed brochure balances the need to represent your brand, culture, and associations with the need to remain unique. Recognizable models or graphics, eye-catching details – all of this can attract the attention of the bored people browsing the offer rack at the travel agency.
Make your brochure stand out with Publuu
Remember that your travel brochure will be competing with dozens of others when you display it in a travel agency booth. That’s why it’s also a good idea to offer your brochure online with Publuu, because you can highlight the flipbook style and your partners can embed your travel brochure on their website or social media profile. After all, the more people will see it, the better!
Publuu offers you also a unique capability to link to your resources. This is a fantastic advantage you have over the printed media – think about being able to link to professionally designed videos presenting your tours and hotels!
Good writing is the heart of your travel brochure
The text in your travel brochure should tell a story that grabs the viewer’s attention and makes them want to learn more about your holiday offer. The reader is supposed to be the star of this story, from start to finish. If they imagine that they are on vacation and relive each adventure in their thoughts, then this is a good travel brochure with the fantastic copy.
Avoid complicated words, unusual phrases, and fanciful jargon in your marketing material. This can confuse the reader or make your text difficult to understand. Remember to use the services of professional translators if your target is foreign tourists to avoid embarrassing mistakes! If you show you’re not ready for guests abroad, they won’t arrive. Instead, use everyday language that everyone will understand.
When you begin designing a new project, especially as a beginner, it’s tempting to go overboard with all the fonts you want to use. Many typefaces in your travel brochure might be entertaining, it can, however, also seem overwhelming and immature by your potential buyers. Decide on a few fonts and stick with them. Avoid over-the-top designs like Comic Sans or papyrus – they will make your travel brochure look very 90s.
The most important thing about brochures is that they aren’t books or catalogs. They’re flyers or leaflets: and your goal is to make the reader want to keep them after he gets them in hand. You want to create a design that will last for a long time.
In print form, you might want to choose high-quality paper, outstanding fonts, and colors, and include relevant information. Online, many people don’t want to download the PDF file to their computer – you can make it memorable with Publuu’s online designs.
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How to make a stunning travel brochure – Templates included
Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.
During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.
But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?
Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.
We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.
A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.
If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material.
Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them.
Brochure vs. other marketing materials
Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.
Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:
- Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area.
- Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers.
- Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound.
- Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.
Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .
Travel brochures – why choose digital?
Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.
Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard, and replace them before clients still take the content as accurate. You can just change the content as you wish.
Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.
Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.
How to make a travel brochure?
So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.
Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!
- Think before you do
- Develop a buyer persona
- Organize your ideas
- Choose the right format
- Write a compelling copy
- Make it visually appealing
- Color outside the lines
- Include branding elements
- Reach your audience
But let’s take a closer look at them one by one and get into more details.
1. Think before you do
You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.
Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.
An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.
2. Develop a buyer persona
Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them.
A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.
Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.
3. Organize your ideas
Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure.
Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments.
But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures.
4. Choose the right format
Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.
If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.
Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy.
5. Write a compelling copy
As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.
Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.
Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.
6. Make it visually appealing
While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling.
We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.
Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.
7. Color outside the lines
After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure.
Knowing how to make a travel brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.
A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.
8. Include branding elements
You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.
That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.
Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.
9. Reach your audience
Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post.
A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.
Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.
Design your travel brochure with Flipsnack
Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool. There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?
One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available . Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.
When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.
When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer. Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.
Travel Brochures Examples
From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk.
Blue Sea Tourism Brochure Template
They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.
As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.
Pattern Themed Travel Brochure Template
A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.
Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.
Adventure Trip Brochure Template
This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads.
This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.
Informative Travel Brochure Template
Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.
The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.
Double Gate Fold Holiday Promotion Brochure Template
You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.
This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.
Before & After
Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.
Get ready to design
There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit.
Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.
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