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Diverse Tourism Challenges Await New Caribbean Tourism Organization CEO

Dona Regis-Prosper, Secretary-General and CEO, Caribbean Tourism Organization. (Photo Credit: Caribbean Tourism Organization)

Despite booming visitor arrivals in several destinations, Caribbean nations face profound challenges to continued tourism growth, said Dona Regis-Prosper, the new secretary general and CEO of the Caribbean Tourism Organization (CTO).

Acknowledging the barriers, Regis-Prosper said programs to increase advocacy among international tourism groups, support expanded regional airlift, ensure destination sustainability and improve extreme weather resilience as priorities for a revamped CTO.

Speaking at a Cayman Islands media briefing Thursday, Regis-Prosper said she is “well-attuned to the critical areas our members have [identified].”

Following discussions with industry stakeholders, which she called her “first order of business,” the new CTO head will outline “workable solutions that will be beneficial nationally and regionally.”

Regis-Prosper did not provide a timeline for any new initiatives, but said CTO is “committed to collaborating closely with all our members to grow [tourism], recognizing the challenges [CTO] continues to grapple with in the post-pandemic era.”

She added, “I believe in the power of the Caribbean brand. Our beautiful Caribbean Sea, our culture, our history and year-round warm weather position us as a global powerhouse in the tourism sector. I'm confident we will implement the best strategy for leveraging this brand.”

Regis-Prosper, whose experience includes CEO, director and management posts at airport and seaport authorities for several Caribbean nations, was named secretary general/CEO in July.

She replaced Neil Walters, who had served as CTO’s acting secretary general since 2019 following the retirement of Hugh Riley, who had held the position since 2009.

Organizational Change

CTO has since “revised” the CEO position to “align more closely with the needs and the objectives of the organization,” said Kenneth Bryan, CTO’s chairman and minister of tourism and ports for the Cayman Islands.

“The role of the CTO secretary general has great significance,” Bryan said. “[CTO’s CEO] serves as the driving force behind our mission to promote facilitate and enhance the sustainable tourism development within the Caribbean region.”

CTO’s new leader must also assume a role in environmental emergencies that impact the region, Bryan said.

“It would be remiss of me if I didn’t mention the pivotal role the secretary general plays at the CTO,” he said, “with respect to disaster preparedness and coordinating responses and recovery strategies to ensure the resilience of our tourism sectors.”

Bryan said CTO is tasked with supporting a tourism region that “is competing for business against [regions] who have more funding than we do,” Bryan said, “more resources than we do and more airline connectivity than we do.”

CTO has endured significant change in recent years. In 2019 the organization closed its New York and London offices in a move to “significantly reduce its operational expenditures,” officials said at the time.

This year has witnessed a resurgence as CTO added Bermuda and the United States Virgin Islands as members countries. Regis-Prosper said CTO’s “goal is to consistently provide unparalleled value to each member.”

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The CTO has a new leader

The Caribbean Tourism Organization said it is confident that the Sept. 1 appointment of Dona Regis-Prosper in the dual role of secretary general and CEO will help it better serve its 25 member countries and territories and the challenges that lie ahead for each of them.

Regis-Prosper steps into a position that has been vacant for about four years; Neil Walters, the CTO's director of finance and resource management, has taken on a lot of the duties on an acting basis since the retirement of Hugh Riley in 2019.

"As we look forward, I am committed to working closely with all our members to grow this vital tourism industry, recognizing the industry continues to grapple with this post-pandemic era," said Regis-Prosper, who hails from St. Lucia. She was most recently general manager at Antigua Cruise Port.

The CTO's chairman, Kenneth Bryan, welcomed Regis-Prosper aboard.

"The role of the CTO secretary general serves as the driving force behind our mission to promote, facilitate and enhance sustainable tourism development in the Caribbean," said Bryan, who in addition to his CTO duties is also minister of tourism and ports for the Cayman Islands. "[Regis-Prosper's] vast experience, strategic insight and impressive track record in the tourism sector make her an exceptional choice to propel our organization into a new era."

Challenges members are facing include airlift and tourism industry labor issues, infrastructure, sustainability and climate change.

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"We face growing competition from other global regions and jurisdictions," Bryan said during a Sept. 7 press conference. "We're competing for business against competitors that have more money than we do, more resources than we do, more landscape and more airline connectivity than we do."

Connectivity -- both from outside the region and between islands -- is an area where Regis-Prosper said she brings some insight.  She served as the director of marketing and product development for the St. Lucia Air and Seaports Authority. Her resume also includes serving as director of business development for Margaritaville Caribbean Group in Jamaica and CEO of the Tortola Pier Park in the British Virgin Islands.

"I have worked within the airport environment for 14 years, so the plan is for me to also leverage that experience and to bring some ideas to the table as to how we could address some of those issues," Regis-Prosper said.

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While interisland travel remains a challenge thorough the Caribbean, there has been progress, Bryan said, including the launch of Cayman Airways flights from the Cayman Islands to Barbados, set to start Oct. 18, and the reintroduction of LIAT flights between Antigua and Barbuda.

The group's goal is not only sharing visitors; it's about sharing information between islands, such as what software has or has not worked for tasks like online immigration forms, or preferred vendors of insurance for small tourism businesses.

The Caribbean Tourism Organization will explore some of these topics at its upcoming State of the Tourism Industry Conference, which looks to delve into issues impacting the region's tourism development. The conference will be held in the Turks and Caicos Islands Oct. 9 to 13. In Nevis, the 10th Tourism HR Conferences will take place from Oct. 30 to Nov. 1, where the focus will be human resource enhancement.

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The Caribbean Tourism Organization

Leading sustainable tourism – one sea, one voice, one caribbean, the caribbean tourism organization (cto), with headquarters in barbados is the caribbean’s tourism development agency comprising membership of 25 dutch, english, french and spanish countries and territories, as well as a myriad of private sector allied members. the primary objective of the caribbean tourism organization is to provide to and through its members the services and information necessary for the development of sustainable tourism for the economic and social benefit of the caribbean people. for more details, visit the corporate website: https://www.onecaribbean.org, cto member countries.

Antigua and Barbuda

British Virgin Islands

Cayman Islands

Puerto Rico

Saint Lucia

St. Eustatius

St. Kitts and Nevis

St. Maarten

St. Vincent and the Grenadines

Trinidad and Tobago

Turks and Caicos Islands

US Virgin Islands

Caribbean Tourism Organization 7th Floor, Baobab Tower Warrens, St Michael Barbados

Tel: 246- 427-5242

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• Tourism Industry Marketing Conference
• Caribbean Media Marketplace
• Accommodation

Proceeds from these events benefit the CTO Foundation, a 501c3 charitable organization established in the State of New York and contributions are taxable to the full extent of the law.

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CTO Kicks Off Caribbean Tourism Month

November is Caribbean Tourism Month, when the Caribbean Tourism Organization begins a monthlong push to focus on the region’s biggest economic driver. 

This year’s Caribbean Tourism Month Theme is “One Caribbean: Investing in Our People, Protecting Our Planet, Prosperity for All,” according to the Barbados-based organization. 

This year’s monthlong event “highlights the scenic beauty and diverse cultures of the Caribbean but also emphasizes the importance of sustainable development and investment in human capital,” according to the CTO. 

That will include a major social media campaign highlighting each of the CTO’s 25 member destinations, with a “window into the rich cultural tapestry and the majestic natural environments of CTO members.”

“This year’s theme, ‘One Caribbean: Investing in Our People, Protecting Our Planet, Prosperity for All’, reflects our deep-rooted commitment to fostering an environment that nurtures our people’s gifts, talents and abilities, safeguards our natural resources, and promotes sustainable prosperity as a goal for every man, woman and child,” said Dona Regis-Prosper, CEO and Secretary General of the Caribbean Tourism Organization. ““We believe that the path to sustainable tourism and inclusive growth lies through concerted efforts in these critical areas.”

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CTO upbeat about 2023 Caribbean tourism outlook

17th March 2023

The Caribbean Tourism Organisation (CTO) is voicing optimism on the region’s tourism prospects for the remainder of 2023.

Speaking in Barbados during the organisation’s launch of the 2022 “Tourism Performance and Outlook Report,” Acting Secretary General of the CTO, Neil Walters declared that the Caribbean had one of the quickest recovery rates globally.

Some 28.3mn tourists visited the region in 2022, representing 88.6% of pre-pandemic 2019 visitor arrivals. This performance was buoyed by a 28.1% increase in US tourists, reaching 14.6mn compared to the 11.4mn from that market in 2021.

The CTO noted that while travel restrictions imposed by Canada in early 2022 saw a slower 60% recovery, and major declines in intra-regional connectivity impacted the numbers, “arrivals from the European market increased by 81% in 2022 when compared to 2021”. The 5.2mn tourists from this market were almost double the 2.8mn in 2021 accounting for 18.3% of all arrivals in 2022.

The organisation attributed the improvement to shorter travel restrictions, pent-up demand, and surplus savings accrued during the pandemic, as well as “strategic marketing initiatives and the restoration of some of the airlift capacity between more markets and the Caribbean”.

“Nearly 90% of the region’s travel demand for 2019 has already been recovered,” said Walters, adding that destinations such as Curaçao, the Dominican Republic, Puerto Rico, Sint Maarten, Turks and Caicos, and the US Virgin Islands had already surpassed their pre-pandemic performance. All 27 Caribbean destinations showed an increase in annual stayover arrivals of between 8.3% and 16%.

Revenue in the sector was also up in 2022. Global data company STR reported that the average daily rate at hotels increased by 21.7% to US$290.60 in 2022 on the strength of an uptick in revenue per available room by 66.4% to US$176.46.  The number of available rooms also increased by 4.4% while room income jumped by 73.6%.

All told, data estimates that visitors to the Caribbean region spent between US$36.5bn and $37.5bn in 2022, a significant increase of 70% to 75% when compared to 2021. “As a region, we have responded with hope, strength and the determination to prevail,” said CTO Council of Ministers and Commissioners Chairman and Cayman Islands’ Minister of Tourism and Transport, Kenneth Bryan.

“So, although we have not yet surpassed 2019’s numbers across the board in every jurisdiction, the needle is certainly moving in the right direction,” said Bryan as he voiced optimism about 2023.

The CTO expects that this year, the region will record a 10% to 15% bump in arrivals over its record performance in 2019, when the region welcomed 32mn land-based visitors. “This means that between 31.2 and 32.6 million tourists can be expected to visit the region this year,” said Acting Secretary General Walters.

Prospects for cruise tourism are also on the mend. “All berths in the region have reopened and are expanding. As more ships are deployed to the region, the capacity for cruises will rise and demand will stay high,” predicted Walters. He revealed that estimates put cruise tourists visiting the Caribbean in 2023 at between 32mn and 33mn, an overall increase of 5% to 10% over the pre-COVID-19 baseline.

To ensure continued recovery, the CTO said that it is focused on growing its membership, including countries, territories as well as allied partners.

“It is also my intention to strengthen the relationships with other organizations, such as the United Nations World Travel Organization, the World Travel and Tourism Council, and even the Central American Tourism Promotion Agency (CATA), to foster greater collaboration,” said Chairman Bryan, announcing the return of CTO’s Caribbean Week in New York from 5 to 8 June this year.

Bryan confirmed that consideration is being given to the restructuring of the organisation and reforming its strategic vision and direction for the next five years, which includes the appointment of a new Secretary General and addressing the vexing issue of regional air connectivity.

“It would be illogical for me to promise a solution to this issue during my tenure as chairman. But what I can and will commit to is getting the players around the table to forensically examine what we need to do as a unified region to improve this scenario and start the ball rolling towards the solution,” promised the CTO Chairman.

This is a lead article from Caribbean Insight, The Caribbean Council’s flagship fortnightly publication. From The Bahamas to French Guiana, each edition consists of country-by-country analysis of the leading news stories of consequence, distilling business and political developments across the Caribbean into a single must-read publication. Please follow the links on the right-hand side of this page to subscribe, or access a free trial .

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The Caribbean Tourism Organization Foundation was established in 1997 as a not-for-profit corporation, registered in the State of New York, formed exclusively for charitable and educational purposes under Section 501(c)(3) of Internal Revenue Code of 1986. Led by a volunteer Board of Directors, the Foundation’s first set of scholarships and study grants were awarded in 1998.

2022 Scholarships and grants awarded 

Twelve applicants from ten Caribbean countries have been offered scholarships and study grants from the CTO Scholarship Foundation for the 2022/23 academic year, after new donors joined existing sponsors in responding to the foundation’s plea for funding.

Our Objective

The Foundation supports individuals who are nationals of CTO member countries interested in pursuing studies in tourism, hospitality and foreign language training, who demonstrate high levels of academic achievement and leadership, and who express a strong interest in making a contribution to the development of Caribbean tourism.

Scholarship & Grant Awardees

Latest news, record number of caribbean nationals receive 2022 tourism scholarships from regional charity.

SOUTH ORANGE, New Jersey (2 August 2022) - The collective dreams of a record number of Caribbean students who are pursuing further education in tourism and related subjects are closer to becoming a reality with financial support from the region’s premier tourism education charity.

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BRIDGETOWN, Barbados (21 July 2021) – A Barbadian certified landscape ecologist with a passion for promoting a sustainable environment for all living species is the recipient of the first-ever Caribbean Tourism Organization Scholarship Foundation’s Thomas J. Greenan Scholarship introduced this year for studies in agro/gastronomy-related subjects.

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CTO Scholarship Foundation Adds Funding For New Studies

BRIDGETOWN , Barbados (8 April 2021) – For the first time since its founding 24 years ago, the Caribbean Tourism Organization (CTO) Scholarship Foundation will this year fund a scholarship for studies in agro / gastronomy-related subjects.

The foundation is this year introducing the Thomas J. Greenan Scholarship, which will provide financial support to Caribbean nationals pursuing qualification in this field or in community-based or sustainable tourism.

• Read more about CTO Scholarship Foundation Adds Funding For New Studies

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The Foundation supports individuals who are nationals of CTO member countries interested in pursuing studies in tourism, hospitality and language, who demonstrate high levels of academic achievement and leadership.

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CTO Scholarship Foundation

Visit the cto foundation website at: http://ctofoundation.org/.

The main aim of the CTO Foundation is to provide opportunities for Caribbean nationals to pursue studies in the areas of tourism, hospitality and language training. The Foundation selects individuals who demonstrate high levels of achievement and leadership both within and outside the classroom and who express a strong interest in making a positive contribution to Caribbean tourism.

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View “The CTO Foundation: Developing Future Leaders for Tourism”

The Foundation aims to support persons interested in pursuing studies in the area of tourism, hospitality and language training, who demonstrate high levels of academic achievement and leadership, and who express a strong interest in making a contribution to Caribbean tourism.

Foundation By-Laws

NAME OF CORPORATION

A New York State Not-for-Profit Corporation named The Caribbean Tourism Organization Foundation (hereinafter The Foundation) has been established with its principal office at 80 Broad Street, New York, New York.

Purpose: The Foundation is formed exclusively for charitable and educational purposes as defined in section 501(c)(3) of the Internal Revenue Code of 1986. Its mission is to develop a cadre of highly skilled tourism professionals in the Caribbean in pursuit of excellence in Caribbean tourism through scholarships, study grants and other educational assistance to Caribbean nationals of academic/career merit and financial need who demonstrate leadership qualities and are committed to the Region’s development through sustainable tourism.

Read Foundation By Laws

The Caribbean Tourism Organization Foundation was established in 1997 as a not-for-profit corporation, registered in New York State, in the United States of America, and formed exclusively for charitable and educational purposes. Led by a volunteer Board of Directors, originally chaired by Dr. Karl Rodney of Carib News in New York, the Foundation’s first set of scholarships and study grants were awarded in 1998.

The first recipient of a scholarship was Ms. Acolla Lewis from Trinidad & Tobago, who successfully completed a Master of Science in Hospitality and Tourism Management from the University of Surrey in the United Kingdom and who was invited by Buckinghamshire College in the U.K. to pursue a doctorate in Tourism Education immediately after completing her Masters programme.

“I successfully completed my MSc. in Hospitality and Tourism Education at the University of Surrey, England. The opportunity to pursue further studies in tourism increased my knowledge of the subject area, as well as broadened my horizons. It has truly been a maturing and fulfilling experience and I sincerely thank the Foundation for giving me this great opportunity.” Dr. Acolla Lewis, Lecturer, UWI, Trinidad & Tobago

Since 1998 the CTO Foundation has provided 88 major scholarships and 137 study grants to deserving Caribbean nationals, amounting to approximately US$858,618.00. Over the years, major Foundation sponsors have included American Express, American Airlines, Interval International, Royal Caribbean International, TravelAgent, LIAT, Architectural Digest, CTO chapters worldwide and numerous allied members.

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• Caribbean Tourism Organization CTO

One Sea, One Voice, One Caribbean

The Caribbean Tourism Organization (CTO) is the Caribbean’s regional tourism development agency .

The CTO was established in 1989 and was set up with the aim of being an organized body to focus on the entire region of the Caribbean as a single destination entity .

Now, with a membership of over 30 countries and territories, as well as private sector members, the CTO is the region’s umbrella agency for the international promotion of the tourism industry for the economic and social benefit of the Caribbean people.

Sustainable Tourism

The CTO’s vision is to ‘position the Caribbean as the most desirable, year round, warm weather destination by 2017’ , with a focus on sustainable tourism .

The CTO’s mission is to provide to and through its members, the services and information needed for the development of sustainable regional tourism and the overall Caribbean tourism product .

According to the CTO’s website, the term ‘sustainable tourism’ in the Caribbean is understood as the optimal use of natural, cultural, social and financial resources for tourism development on both regional and international levels.

The goal is to provide a unique tourist experience and quality of life through strategic partnerships on all tiers – government, the private sector and communities.

CTO members work towards designing and implementing sustainable tourism policies and programs , with the help of the overarching CTO.

How Does The CTO Function?

The Organization consists of both government and private sector operatives in tourism. Its members include destination countries as well as private companies involved in providing holidays to the region; companies such as airlines, hotels, cruise operators and travel agencies.

There are chapters of the CTO all over the world, each with the key objective to promote travel to the Caribbean .

Countries pay for membership and contribute to a Regional Marketing Fund (RMF), based on a tourism arrivals formula.

Want the full list of destination members ? Please see the CTO’s website for information about each member ( www.onecaribbean.org/destinations ).

There are government and non-government members of the CTO.

Government members – countries are represented on the CTO’s Council of Ministers and Board of Directors by tourism government officials .

Representing Barbados is the Hon. Richard Sealy , Minister for Tourism and International Transport (current as at October 2014).

Non-government members include:

— allied members – companies, corporations, firms, organizations, agencies and individuals providing goods and services to, or are otherwise engaged in, the Caribbean tourism industry.

— affiliate members – tourism industry organizations whose objectives and activities complement those of the CTO (in the opinion of the Board of Directors).

Need to know more? For more detailed information on government members see www.onecaribbean.org/members-lists/government-members , and for non-government members see www.onecaribbean.org/members-lists/non-government-members .

It’s All About Collaboration

The CTO aims to bring forth closer collaboration in Caribbean tourism among its members, and assists its member countries to maximize on their international marketing opportunities, with a view to focus the world’s attention on the Caribbean as one of the world’s outstanding tourist destinations.

The Organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics, information technology and sustainable tourism development. The CTO disseminates information on behalf of its member governments to consumers and the travel trade.

Want To Know More?

Refer to the CTO’s website at www.onecaribbean.org . The CTO headquarters is based in Barbados with marketing offices in the United States (New York), the United Kingdom (London) and Canada (Toronto).

Caribbean Tourism Organization (CTO) Head Office Ground Floor Baobab Tower, Warrens St. Michael Barbados T : (246) 427-5242 E : [email protected]

Caribbean Tourism Organization (CTO) New York 80 Broad Street Suite 3302 NY 10004 New York USA T : (212) 635-9530 E : [email protected] W : www.caribbeantravel.com

Caribbean Tourism Organization (CTO) London 22 The Quadrant Richmond Surrey, TW9 1BP United Kingdom T : (44) 208 948 0057 E : [email protected] W : www.caribbean.co.uk

Caribbean Tourism Organization (CTO) Canada 512 Duplex Avenue Toronto, M4R 2E3 Canada T : (416) 485-8724 E : [email protected]

There are also CTO offices in Europe. To see the list of locations, please visit the CTO website at www.onecaribbean.org/contact-cto .

Author: Brett Callaghan

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Caribbean Tourism Organization CTO

• Posted On: November 13, 2020
• Comments: 0

One Sea, One Voice, One Caribbean

The Caribbean Tourism Organization (CTO) is the Caribbean’s regional tourism development agency .

The CTO was established in 1989 and was set up with the aim of being an organized body to focus on the entire region of the Caribbean as a single destination entity .

Now, with a membership of over 30 countries and territories, as well as private sector members, the CTO is the region’s umbrella agency for the international promotion of the tourism industry for the economic and social benefit of the Caribbean people.

Sustainable Tourism

The CTO’s vision is to ‘position the Caribbean as the most desirable, year round, warm weather destination by 2017’ , with a focus on sustainable tourism .

The CTO’s mission is to provide to and through its members, the services and information needed for the development of sustainable regional tourism and the overall Caribbean tourism product .

According to the CTO’s website, the term ‘sustainable tourism’ in the Caribbean is understood as the optimal use of natural, cultural, social and financial resources for tourism development on both regional and international levels.

The goal is to provide a unique tourist experience and quality of life through strategic partnerships on all tiers – government, the private sector and communities.

CTO members work towards designing and implementing sustainable tourism policies and programs , with the help of the overarching CTO.

How Does The CTO Function?

The Organization consists of both government and private sector operatives in tourism. Its members include destination countries as well as private companies involved in providing holidays to the region; companies such as airlines, hotels, cruise operators and travel agencies.

There are chapters of the CTO all over the world, each with the key objective to promote travel to the Caribbean .

Countries pay for membership and contribute to a Regional Marketing Fund (RMF), based on a tourism arrivals formula.

Want the full list of destination members ? Please see the CTO’s website for information about each member ( www.onecaribbean.org/destinations ).

There are government and non-government members of the CTO.

Government members – countries are represented on the CTO’s Council of Ministers and Board of Directors by tourism government officials .

Representing Barbados is the Hon. Richard Sealy , Minister for Tourism and International Transport (current as at October 2014).

Non-government members include:

— allied members – companies, corporations, firms, organizations, agencies and individuals providing goods and services to, or are otherwise engaged in, the Caribbean tourism industry.

— affiliate members – tourism industry organizations whose objectives and activities complement those of the CTO (in the opinion of the Board of Directors).

Need to know more? For more detailed information on government members see www.onecaribbean.org/members-lists/government-members , and for non-government members see www.onecaribbean.org/members-lists/non-government-members .

It’s All About Collaboration

The CTO aims to bring forth closer collaboration in Caribbean tourism among its members, and assists its member countries to maximize on their international marketing opportunities, with a view to focus the world’s attention on the Caribbean as one of the world’s outstanding tourist destinations.

The Organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics, information technology and sustainable tourism development. The CTO disseminates information on behalf of its member governments to consumers and the travel trade.

Want To Know More?

Refer to the CTO’s website at www.onecaribbean.org . The CTO headquarters is based in Barbados with marketing offices in the United States (New York), the United Kingdom (London) and Canada (Toronto).

Caribbean Tourism Organization (CTO) Head Office Ground Floor Baobab Tower, Warrens St. Michael Barbados T : (246) 427-5242 E : [email protected]

Caribbean Tourism Organization (CTO) New York 80 Broad Street Suite 3302 NY 10004 New York USA T : (212) 635-9530 E : [email protected] W : www.caribbeantravel.com

Caribbean Tourism Organization (CTO) London 22 The Quadrant Richmond Surrey, TW9 1BP United Kingdom T : (44) 208 948 0057 E : [email protected] W : www.caribbean.co.uk

Caribbean Tourism Organization (CTO) Canada 512 Duplex Avenue Toronto, M4R 2E3 Canada T : (416) 485-8724 E : [email protected]

There are also CTO offices in Europe. To see the list of locations, please visit the CTO website at www.onecaribbean.org/contact-cto .

Author: Brett Callaghan

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