klook travel revenue

• Today's news
• Reviews and deals
• Climate change
• 2024 election
• Fall allergies
• Health news
• Mental health
• Sexual health
• Family health
• So mini ways
• Unapologetically
• Buying guides

Entertainment

• How to Watch
• My Portfolio
• Latest News
• Stock Market
• Premium News
• Biden Economy
• EV Deep Dive
• Stocks: Most Actives
• Stocks: Gainers
• Stocks: Losers
• Trending Tickers
• World Indices
• US Treasury Bonds
• Top Mutual Funds
• Highest Open Interest
• Highest Implied Volatility
• Stock Comparison
• Advanced Charts
• Currency Converter
• Basic Materials
• Communication Services
• Consumer Cyclical
• Consumer Defensive
• Financial Services
• Industrials
• Real Estate
• Mutual Funds
• Credit cards
• Balance Transfer Cards
• Cash-back Cards
• Rewards Cards
• Travel Cards
• Personal Loans
• Student Loans
• Car Insurance
• Morning Brief
• Market Domination
• Market Domination Overtime
• Opening Bid
• Stocks in Translation
• Lead This Way
• Good Buy or Goodbye?
• Fantasy football
• Pro Pick 'Em
• College Pick 'Em
• Fantasy baseball
• Fantasy hockey
• Fantasy basketball
• Download the app
• Daily fantasy
• Scores and schedules
• GameChannel
• World Baseball Classic
• Premier League
• CONCACAF League
• Champions League
• Motorsports
• Horse racing
• Newsletters

New on Yahoo

• Privacy Dashboard

Yahoo Finance

Klook completes us$210 million funding, embarks on a new era of profitable growth.

Successful funding round led by renowned international investors and regional corporate investment arms

Achieves overall profitability for the first time with 3x top-line growth from pre-COVID levels

SINGAPORE , Dec. 7, 2023 /PRNewswire/ -- Klook, Asia's leading platform for experiences and travel services, announces that it has successfully completed a US$210 million financing, supporting business growth and fortifying financial stability. The equity round is led by Bessemer Venture Partners, with participation from BPEA EQT, Asia investment funds Atinum Investment and Golden Vision Capital, and corporate investment arms from Southeast Asia , including Krungsri Finnovate (under Bank of Ayudhya), Kasikornbank Financial Conglomerate and SMIC SG Holdings. The round also includes bank facilities from Citi, J.P. Morgan, and HSBC.

For many Asian markets, 2023 marks the first year of travel recovery with a notable rebound in tourism figures and a gradual recovery in flight capacities. Despite this early stage in market recovery, Klook has demonstrated remarkable business success, surpassing previous milestones with a threefold increase compared to 2019 and boasting an annualized gross booking value of US$3 billion . Notably, the company also achieved overall profitability for the first time earlier this year.

Ethan Lin , CEO and Co-Founder, credits this accomplishment to the collective efforts of the team in establishing the groundwork for the post-COVID era of travel. "During the pandemic, we doubled down on our resources in merchant digitization and the expansion of our supply network, including car rentals and outdoor experiences. This positions us strongly to capture new travel trends coming out of the pandemic," said Lin.

The company's success is further underscored by its increasing brand strength, strategically building on and leveraging its app-first approach to both acquire and retain customers, with over 80% of bookings made through mobile today. Impressively, the influx of new customers acquired in 2023 more than doubled that of 2019, while repeat customers contributed to over half of the total bookings, demonstrating the sustained customer loyalty fostered by the platform.

"Leveraging strong business fundamentals that led to significant growth in revenue and profit this year, including a threefold increase in productivity (revenue per headcount), we are set for a new phase of sustainable expansion. With Asia in the early stages of post-COVID recovery, upcoming global events like the Paris Olympics 2024 and Osaka World Expo 2025, along with rising expenditures and digital adoption, the industry outlook in Asia is exceptionally positive," added Lin.

The global travel industry is projected to soar to a staggering US$15.5 trillion by 2033, with Asia Pacific leading the way as the fastest-growing region. With a compound annual growth rate (CAGR) of 11% in the Asia Pacific (from 2023-2028), almost doubling that of North America and Europe , this dynamic region is set to capture a larger share of the global travel market, driven by a burgeoning middle class, increased consumer spending, and a growing appetite for unique experiences. Klook remains focused on catering to the increasing demand for immersive travel among Asian customers and showcasing the best of Asia to inbound travelers.

"We are pioneering a transformative era of travel, catering to a new generation of more digitally-savvy travelers with bigger and bolder appetites for unique experiences. Our goal is to empower travelers to explore the world effortlessly through the Klook app, a one-stop platform that seamlessly connects them to a comprehensive range of in-destination services, encompassing immersive experiences and convenient ground transportation," shared Eric Gnock Fah, COO and Co-Founder of Klook.

Klook will strategically allocate the new funds to three key areas for growth. Firstly, in product innovation, expanding its city pass offerings to enhance traveler convenience and savings. Secondly, by scaling social and digital marketing through the Klook Kreator program, driving conversions with authentic, social, user-generated content. Thirdly, by advancing innovation through continuous AI integration. The recent collaboration with Google Cloud will integrate Generative AI across the platform, covering automated translations, content generation, and customer service chatbot. The company will also collaborate with the new strategic investors in the region, to increase market share and boost growth, tapping into the fast-growing middle class in Southeast Asia .

About Klook

Klook is Asia's leading platform for experiences and travel services. We curate quality experiences ranging from attractions and tours to local transport and experiential stays, in over 2,300 destinations globally. Founded in 2014, we are here to inspire and enable more moments of joy for travelers anytime, anywhere.

SOURCE Klook

Latest News

Thailand boosts tourism with WebBeds partnership and new marketing videos

Increase of summer skiing among Chinese tourists

Philippines’ largest investment show marks a decade of success in Dubai

Australia’s voice getting smaller as tourism marketing costs climb

Malaysia amplifies tourism appeal with special packages at Seoul Travel Fair 2024

HK Express inaugurates new route to Sanya

Cygnett Hotels & Resorts strengthens leadership team with industry veteran appointments

Air India expands European routes with more flights to Amsterdam, Milan, and Copenhagen

The Vietage expands luxury rail travel with New Nha Trang Route

AirAsia continues to support FLYsiswa to fly students home with affordable fares

Klook leads Asia Pacific travel recovery with strong 300% QoQ revenue growth as it celebrates its 8th year of operations

Klook outlines a strong growth trajectory as it sees accelerated cross-border travel momentum and the relaxation of APAC border restrictions. Doubling down on inspiring travel with new experiences, marquee events, and enhancements to the platform.

SINGAPORE – Klook , a leading travel and experiences platform, announced that it is seeing accelerated cross-border travel growth in Asia Pacific with one of its strongest quarters (over 300% QoQ growth) as it celebrates its eight anniversary. As part of the celebrations, Klook’s customers can look forward to a slew of joyful deals as well as new travel features on the platform. With the recent relaxation of border measures across top APAC destinations, Klook aims to ride this trend and help consumers rediscover their joy for travel and to discover the best of what a destination has to offer.

With the pandemic in the rearview mirror, travel interest remains high with Klook seeing more than 140% year over year increase in searches on the platform. Not only has the company quadrupled its bookable services, destinations such as Singapore, Korea, Australia and Malaysia are also seeing strong recovery, with Klook exceeding its pre-covid cross-border revenue by 40% for its best performing markets.

Klook has seen an incredible surge in interest since Japan, Hong Kong, and Taiwan reopened their doors to tourists, indicating high demand and excitement from travelers. Since Japan’s reopening announcement, the company has seen a ten times increase in searches for Japan, with Taiwan, Hong Kong, and Singapore travelers driving this demand.

“ As Asia’s leading travel and experiences platform, we are constantly pushing boundaries and striving to be the catalyst for tourism recovery in the region. Aside from exceeding pre-pandemic revenue in many of our markets, our strong 2Q demonstrates the strength of the brand and the industry in which we operate,” said Ethan Lin , Co-Founder and Chief Executive Officer, Klook. “In fact, as we celebrate our eighth anniversary, I’m proud to say that we’ve emerged much stronger and more resilient over the last two years, and the best is yet to come.” 

Klook has also been collaborating with tourism boards on multi-faceted partnerships to rebuild travel confidence and accelerate tourism recovery. These collaborations include creating engaging content to rekindle wanderlust, co-curating and co-developing new and unique experiences to cater to changing consumer behaviors, and creative regional marketing campaigns to encourage and capture consumers’ desires to travel again. Among the most recent partnerships formed by the company are those with the Singapore Tourism Board, the Tourism Authority of Thailand, the Korea Tourism Organization, and Tourism Australia.

Inspiring the Next Generation of Travelers “After more than two years of the pandemic, many travelers are excited to travel again. That is why we are doubling down on bringing the best experiences and marquee events to the platform such as Avatar: The Experience in Singapore to inspire and ignite wanderlust. The future of travel looks promising as we seize this opportunity to empower the next generation of travelers and bookable experiences,” said Eric Gnock Fah , Co-Founder & Chief Operating Officer, Klook.

As travel recovers, experiences may soon become the currency of the future with travelers looking for authentic and quality experiences to share. In order to cater to evolving consumer habits and make the process of discovering and booking experiences more seamless, Klook will introduce several platform upgrades.

One notable feature is the re-engineering of the destination discovery feed powered by user generated content (UGC) from Klook’s repository of over 7 million verified user reviews. With so much to explore in new and old destinations, both locally and overseas, customers can expect to see local recommendations from others on the best of what a destination has to offer. Klook will also introduce a new Trips feature, which allows users to automatically generate personalized trip itineraries that they can share easily with friends and family.

Joyful Deals for Travelers Klook is partnering with its merchants to bring attractive prizes and the best travel deals for consumers. From 30 September to 14 October, consumers can participate in activities such as the Klook Joy Roulette, 8pm Flash Deals, Daily Destination Deals and more. The Klook Travel Fest is also back in full force, and travelers can expect an extended week of deals and offline events across Southeast Asia featuring fun games, special deals, entertainment and destinations booths to inspire and help consumers re-discover the joy of travel.

Vicky Karantzavelou

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

• Vicky Karantzavelou https://www.traveldailynews.asia/author/vicky-karantzavelou/ Increase of summer skiing among Chinese tourists
• Vicky Karantzavelou https://www.traveldailynews.asia/author/vicky-karantzavelou/ Australia’s voice getting smaller as tourism marketing costs climb
• Vicky Karantzavelou https://www.traveldailynews.asia/author/vicky-karantzavelou/ HK Express inaugurates new route to Sanya
• Vicky Karantzavelou https://www.traveldailynews.asia/author/vicky-karantzavelou/ The Vietage expands luxury rail travel with New Nha Trang Route

Related posts

Minor Hotels and dnata enhance partnership to elevate plans for global growth

TADA starts recruitment of drivers for bike services as transportation ecosystem grows in Thailand

Tourism Authority of Thailand and dnata Travel Group sign strategic partnership agreement

Previous article, next article, hotelogix to showcase its full-stack cloud hospitality solutions at itb asia 2022, german national tourist office organises india week 2022 with german partners in mumbai and delhi.

SEAHIS 2024: A Premier Hotel Investment Summit in Bangkok

Songkran festival sparks 33% jump in Thailand’s hotel room rates

Empowering Entrepreneurs: Poe Aye’s Vision for FACE

Seoul My Soul in Dubai 2024: A spectacular showcase of K-Pop and culture

Record growth in hotel construction across Asia Pacific excluding China

Thousands set to gather in Singapore for Rotary’s international convention, the Garden City’s largest association event post-pandemic

Ascott launches Ascott Global Academy for Excellence, learning facility to nurture and strengthen industry talent pool

Air India Express official updated statement on multiple flight delays

Sustainable Phuket Restaurants join forces for two unique four-hands experience

Their Majesties the King and Queen to preside over The Royal Ploughing Ceremony 2024

Travomint and Expedia partner to enhance online travel booking

Maldives named Official Partner Destination of ITB China 2024

TAT unveils new marketing strategies at Arabian Travel Market 2024

New Netflix film ‘Mother of the Bride’ spotlights Phuket as a hub for global film production

Agoda highlights top Asian destinations for slow travel

Beijing celebrates historic tourist arrivals during May Day holiday

Amadeus reports strong growth in Q1 across all segments

NCHL and Ant International enhance Nepal’s digital payments for tourists

Centara Hotels unveils expansion plans at Arabian Travel Mart 2024

Korean Air reports robust Q1 growth, fueled by passenger demand

Air india express addresses sudden flight disruptions.

Phuket’s luxury real estate booms with new Meliá residences

Ocean Property and Siam Seaplane launch luxury seaplane service in Pattaya

Goa Tourism dazzles at the Great Indian Travel Bazaar 2024

MEETINGS 2024: Elevating business events education in New Zealand

Tourism Malaysia showcases new attractions at ATM Dubai 2024

Global aviation training partnership formed by IIAC, JAA TO, and SAA

Radisson Blu Pune Hinjawadi appoints new Associate Director of Sales

AAPA reports strong growth in Asia Pacific air travel for March 2024

India emerges as a key player in global tourism at ATM 2024

Korean Air hosts Family Day, engages employees and families

IndiGo expands fleet with 30 Airbus A350-900 aircraft order

Hong Kong amplifies sports scene with diverse international events

KKR and Marriott launch midscale hotels in Japan

Air Astana resumes seasonal flights to European hotspots

Travel Institute launches new Vietnam Destination Specialist Course

Thomas Cook India launches Video KYC for forex services

Dusit International to open new lifestyle resort in Maldives

Harnessing China’s tourism boom: Insights from ATM Dubai 2024

WA extends airfare support with $64.6m boost to regional caps

Scoot launches first Embraer E190-E2 aircraft at Singapore Changi Airport

Goa Tourism showcases regenerative focus at ATM Dubai 2024

Thailand amplifies tourism at Dubai’s Arabian Travel Market 2024

GNTO hosts successful travel networking event in Hyderabad, India

EaseMyTrip.com expands with new franchise store in Amritsar, Punjab

PATA India Chapter highlights growth of India’s Civil Aviation sector

Amari Bangkok Celebrates 30 Years of Luxury and Sustainability

DidaTravel reports impressive growth in USA destinations sales

Hotel Mys Khao Yai – a Sanctuary for the Soul

ITB India 2024: Premier B2B event for the Indian travel market

Wafaifo Hoi An Resort set to open in central Vietnam

AirAsia expands India-Malaysia connectivity with Ahmedabad inaugural flight

Marasca Samui: Luxurious escape on Chaweng Beach, Koh Samui

AirAsia Philippines hosts mass pilot recruitment on World Pilots’ Day

Alipay data reveals surge in China’s 2024 Labor Day tourism

The Lux Collective appoints Olivier Chavy as new CEO

Bhutan’s tourist arrivals double in the first quarter of 2024

Mekong Tourism Forum 2024 concludes successfully in Lijiang, China

Air India boosts Delhi-Phuket flights with second daily service

Holiday Inn Chennai promotes Syed Sumsudeen to Director of Finance

UNESCO recognizes Thailand’s Songkran Festival as Cultural Heritage

Minor Hotels targets 50 new openings in India by 2034

IGLTA opens Fellowship for 2024 Global Convention in Osaka

Citadines Connect partners with TA Network to enhance booking efficiency

Korean Air sets direct flights from Seoul to Lisbon

Air India launches direct Delhi-Zurich flights starting June 2024

AC Hotel Chengdu North opens, marks Marriott’s expansion

“Discover Your Korea” event boosts Midwest interest in Korean Tourism

If you're seeing this message, that means JavaScript has been disabled on your browser .

Please enable JavaScript to make this website work.

• Press Releases
• Free newsletter

Klook logs 300% quarterly revenue uptick as travel returns

Singapore-based Klook said it has seen accelerated cross-border growth in Asia Pacific’s travel sector, allowing it to log a 300% revenue uptick quarter on quarter over the last four months

Klook co-founders / Photo credit: Klook

According to the startup, it has also seen an increase in searches on its travel and experience platform by 140% year on year as Covid-19 cases in the region slow.

This has led to Klook quadrupling its bookable services, with Singapore, Korea, Australia, and Malaysia seeing notable recovery. The company also said that it has exceeded its pre-Covid-19 cross-border revenue by 40% for its best-performing markets.

After Japan announced it was reopening its doors to tourists, the travel firm said it saw a 10x increase in searches for activities in the country, and travelers from Taiwan, Hong Kong, and Singapore were behind this rise in demand.

“After more than two years of the pandemic, many travelers are excited to travel again,” said Eric Gnock Fah , co-founder and COO of Klook. Moving forward, Klook will be doubling down on new experiences, marquee events, and enhancements to its platform, the exec said.

See Also: The untold truth of tourism’s post-lockdown ‘recovery’

Another traveltech firm seeing strong recovery in the region is Traveloka, which has recently been expanding its services to extend its reach.

The Indonesian firm most recently launched Traveloka Send , its own on-demand logistics service. However, the company has shut down its e-grocery service after just six months of operations.

Klook is Asia's leading travel and experiences platform. We curate the most joyful experiences so that users can satisfy their relentless curiosity for adventure and experiences at home and around the world. With our website and app, users can experience a world of joy, from attractions, tours to local transportation and hotels. Founded in 2014, we are here to inspire and enable more moments of joy through over 490,000 activities in over 1,000 destinations.

Recommended reads

Editing by Jaclyn Tiu

(And yes, we’re serious about ethics and transparency. More information here .)

Share, tag us, and land on our Wall of ❤️ !

Miguel Cordon

Finally updated my bio.

💼 Latest Jobs

Shipment Operation Staff

Procurement Manager (for RADU Food)

Partnership Associate

Ecommerce Officer

Middleware Engineer (Multipolar Techn...

Rpg programmer (multipolar technology), data engineer (multipolar technology), management trainee it (astra credit c..., junior officer it system administrato....

📅 Upcoming Events

May 30, 2024

Saigon Summit 2024

Tech in Asia's Founders Meetup: Vietnam

July 24 - 25, 2024

Tech in Asia Conference Kuala Lumpur

Be the first to comment!

Comment now

🏆 Premium Content

Get the daily lowdown on Asia's top tech stories

By signing up, I agree to Tech in Asia's Terms of Service and Privacy Policy .

Klook leads Asia Pacific travel recovery with strong 300% QoQ revenue growth as it celebrates its eighth year of operations

• Klook outlines a strong growth trajectory as it sees accelerated cross-border travel momentum and the relaxation of APAC border restrictions
• Doubling down on inspiring travel with new experiences, marquee events, and enhancements to the platform
• From 30 September to 14 October, consumers can enjoy a slew of joyful travel deals and win attractive prizes on Klook

SINGAPORE , Sept. 28, 2022 /PRNewswire/ -- Klook, a leading travel and experiences platform, announced today that it is seeing accelerated cross-border travel growth in Asia Pacific with one of its strongest quarters (over 300% QoQ growth) as it celebrates its eight anniversary. As part of the celebrations, Klook's customers can look forward to a slew of joyful deals as well as new travel features on the platform. With the recent relaxation of border measures across top APAC destinations, Klook aims to ride this trend and help consumers rediscover their joy for travel and to discover the best of what a destination has to offer.

With the pandemic in the rearview mirror, travel interest remains high with Klook seeing more than 140% year over year increase in searches on the platform. Not only has the company quadrupled its bookable services, destinations such as Singapore , Korea, Australia and Malaysia are also seeing strong recovery, with Klook exceeding its pre-covid cross-border revenue by 40% for its best performing markets.

Klook has seen an incredible surge in interest since Japan , Hong Kong , and Taiwan reopened their doors to tourists, indicating high demand and excitement from travelers. Since Japan's reopening announcement, the company has seen a ten times increase in searches for Japan , with Taiwan , Hong Kong , and Singapore travelers driving this demand.

"As Asia's leading travel and experiences platform, we are constantly pushing boundaries and striving to be the catalyst for tourism recovery in the region. Aside from exceeding pre-pandemic revenue in many of our markets, our strong 2Q demonstrates the strength of the brand and the industry in which we operate," said Ethan Lin , Co-Founder and Chief Executive Officer, Klook. "In fact, as we celebrate our eighth anniversary, I'm proud to say that we've emerged much stronger and more resilient over the last two years, and the best is yet to come." 

Klook has also been collaborating with tourism boards on multi-faceted partnerships to rebuild travel confidence and accelerate tourism recovery. These collaborations include creating engaging content to rekindle wanderlust, co-curating and co-developing new and unique experiences to cater to changing consumer behaviors, and creative regional marketing campaigns to encourage and capture consumers' desires to travel again. Among the most recent partnerships formed by the company are those with the Singapore Tourism Board, the Tourism Authority of Thailand , the Korea Tourism Organization, and Tourism Australia.

Inspiring the Next Generation of Travelers

"After more than two years of the pandemic, many travelers are excited to travel again. That is why we are doubling down on bringing the best experiences and marquee events to the platform such as Avatar: The Experience in Singapore to inspire and ignite wanderlust. The future of travel looks promising as we seize this opportunity to empower the next generation of travelers and bookable experiences," said Eric Gnock Fah, Co-Founder & Chief Operating Officer, Klook.

As travel recovers, experiences may soon become the currency of the future with travelers looking for authentic and quality experiences to share. In order to cater to evolving consumer habits and make the process of discovering and booking experiences more seamless, Klook will introduce several platform upgrades.

One notable feature is the re-engineering of the destination discovery feed powered by user generated content (UGC) from Klook's repository of over 7 million verified user reviews. With so much to explore in new and old destinations, both locally and overseas, customers can expect to see local recommendations from others on the best of what a destination has to offer. Klook will also introduce a new Trips feature, which allows users to automatically generate personalized trip itineraries that they can share easily with friends and family.

Joyful Deals for Travelers

Klook is partnering with its merchants to bring attractive prizes and the best travel deals for consumers. From 30 September to 14 October, consumers can participate in activities such as the Klook Joy Roulette, 8pm Flash Deals, Daily Destination Deals and more. The Klook Travel Fest is also back in full force, and travelers can expect an extended week of deals and offline events across Southeast Asia featuring fun games, special deals, entertainment and destinations booths to inspire and help consumers re-discover the joy of travel.

For more information on Klook's 8th anniversary travel deals, kindly visit https://www.klook.com/blog/exciting-things-klooks-8th-birthday .

About Klook

Klook is Asia's leading travel and experiences platform. We curate the most joyful experiences so that users can satisfy their relentless curiosity for adventure and experiences at home and around the world. With our website and app, users can experience a world of joy, from attractions, tours to local transportation and hotels. Founded in 2014, we are here to inspire and enable more moments of joy through over 490,000 activities in over 1,000 destinations.

Press assets may be downloaded   here .

Klook Completes US$210 Million Funding, Embarks on a New Era of Profitable Growth

Klook And KAYAK Announce Expanded Integration, Enabling Users To Access One of the Largest Inventories Of Things-To-Do

Klook rebrands, signaling the transformation of its business to power a new future of travel.

Klook and ZA Tech Enter Partnership in Multiple Markets, Cements Commitment to Innovate Insurance in Travel

Klook Integrates with Google, Enables Operators to Feature as an Official Site Listing on Things to do

Klook Completes US$200M in Additional Funding

Get pumped for edc 2024 with oneodio: seize edc moments and win top-notch headphones.

WIO Taps Gracenote to Revolutionize Television Broadcast Reporting

Xiao-I Corporation Launches TOTD: The Revolutionary AI Fashion Assistant "Try on Today"

Peng'an county embraces modern tech to foster industries.

Yalla Group Limited to Report First Quarter 2024 Financial Results on May 20, 2024 Eastern Time

Baozun schedules annual general meeting of shareholders.

Klook Raises $210 Million to Compete With Viator and GetYourGuide

Sean O'Neill , Skift

December 6th, 2023 at 10:05 PM EST

Klook turning profitable is good news. And the travel startup's failure to get additional follow-on funding from troubled backer Softbank is unsurprising. Klook has made great strides, but it must someday find an exit for its early investors.

Sean O'Neill

Klook , an online travel agency for tours and activities, transport, and travel services, said it had raised $210 million (about $290 Singaporean dollars) in capital with a mix of venture equity and bank financing.

Bessemer Venture Partners led the equity portion, whose amount wasn’t specified. BPEA EQT, Atinum Investment, and Golden Vision Capital, and other corporate investment arms also took equity stakes. The rest of the financing included bank facilities.

The Hong Kong-based startup has now raised more than $900 million in financing since its founding in 2014. It vies with Berlin-based GetYourGuide  as the most heavily funded startup in the travel experiences category.

Softbank, which supported Klook in recent rounds, didn’t participate in this one. GetYourGuide has also received substantial investments from Softbank.

Klook is considering going public either in the US or in Hong Kong, a co-founder told Bloomberg .

Klook Turns Profitable

Klook said it became cash flow positive earlier this year for the first time and that it currently has an annualized gross booking value of $3 billion. It drew twice as many new customers this year than in 2019, suggesting its name recognition is growing.

Klook no longer generates its revenue from classic same-day tour products, such as guided walking tours. It has, in recent years, branched into other products, such as offering selected Japanese high-speed train tickets or services like portable Wi-Fi.

That makes the company more relevant to what customers in the Asia Pacific market appear to want, and also makes it stand apart from GetYourGuide and Tripadvisor’s Viator, which focus mostly on selling classic tours, activities, and attractions.

Klook is also more mobile-first than its Western rivals. It said about 80% of its bookings are made through smartphones.

The startup saw revenue per employee triple since 2019. It plans to invest heavily in sales of city passes, influencer-based marketing, and artificial intelligence tools.

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: fundings , Klook , online travel agencies , softbank , startups

2021 In Review: A Year of Growth at Klook

2021 was a pretty good year for us, despite the mixed progress we’ve seen with the travel industry. Comparing 2021 to a rollercoaster ride is one way of looking at it - there were ups with increased global vaccine rates, downs with the virus variants, and ups again with special travel lanes opening. 

As we approach the end, we’re proud of what we’ve achieved together. The journey we’re on together is as valuable as the final destination, filled with lessons to take us forward in 2022. So before the new year approaches, let's look back at the top 3 lessons we’ve gained from 2021, shall we?

The new normal is ours to explore and conquer

Klook started January 2021 with a bang by raising US$200 million in our Series E funding. No one knew what lay ahead, but this gave Klookers a boost of confidence and hope. It proved to us that investors believed in travel, they believed in the industry, and they believed in us.

Klookers celebrating with a virtual toast after our Series E funding in January 2021

And we were right to be confident. In February, overall COVID-19 cases slowed down with the roll-out of vaccines in many countries. Worldwide, everyone had adapted to new ways of living, and societies had learned how to adapt to the pandemic better.

We learnt that this was a new world we’re operating in, and it was ours to explore. In 2020, we experimented to find the perfect formula to conquer domestic travel and explore new ventures like staycations and Klook Live! among other things. We had established a recipe to bring relevant and unique local products to customers in their own backyard. 

In 2021 we learnt that the fastest movers will emerge winners. We weren’t alone in this battle, so we partnered with some of the best players from the travel industry and beyond. From the South Korean and Thai tourism boards , the Australian government , entertainment giant Merlin , fintech institutions like Atome , to insurance providers like ZA Tech - these partnerships helped us reach more users and helped uplift players big and small, driving much needed growth in the industry as a whole.

Opportunity comes to those who are prepared

There is nothing predictable about operating in a pandemic. As the world celebrated a rise in vaccination rates, a new Delta variant sneaked its way into communities, spiking case numbers worldwide in mid-2021. 

Resilience was a key mindset that helped us beat unpredictability. 💪While we forged new paths ahead, it was important that we were mentally and operationally prepared to keep calm and carry on. Thanks to our experimentation in 2020, we were better prepared to deal with variants and still produce numbers with our   exclusive staycation packages , local experiences, and wellness products.

Opportunities come to those who are well prepared - just months after the peak of the Delta variant, we saw countries start to open their borders again for tourism with Vaccinated Travel Lanes (VTLs). We know travel is not as straightforward as before, so we sent one of our Klookers to experience the first VTL flight to South Korea from Singapore in November! We also saw the rise in international product purchase, which indicates that international travel is recovering. It's an encouraging sign!

The future remains unpredictable, new challenges may arise outside of the pandemic, but 2021 has proven that Klookers are a resilient bunch who are prepared for anything!

Our impact goes beyond travel

The global shutdown in the last 2 years has taught us that no man/woman is an island - we are all part of the human race and everything we do will have an effect on others. Our impact goes beyond travel, and we have a real opportunity to create and pass on joy to our customers, our merchants, our society, and to each other. 

We continued our Klook Cares efforts across the region. In Singapore we encouraged locals to donate their SingapoRediscover vouchers to low-income households, rough sleepers and migrant workers . In New South Wales, Australia, our teams helped revive and digitalize wine tourism in Hunter Valley with exclusive wine tasting tours.

In April, we launched PATH - our core beliefs of P ush boundaries, A sk for and give feedback, T ake Ownership and H elp each other. PATH forms the foundation of Klook’s culture , and drives the actions and interactions of Klookers on a daily basis. We didn’t come up with PATH from scratch - hundreds of Klookers contributed through focus groups and feedback to let us know what brings them joy in the workplace. 

But this is only the beginning. After all, great company culture takes active and constant work to build and maintain. From interns to leaders, we want to build an environment where Klookers are proud to say they belong to, and feel they are contributing to. 

Our values crystallized in the form of PATH in 2021

We also learnt that rest is important in order to reach greater heights. In October, we declared it “Wellness Month” at Klook - because we believe we need to be joyful ourselves in order to create joy for others . We took our wellness efforts up a notch through regular mindfulness sessions, global wellness webinars, and local care days and packages. We recognized and thanked each other through Klook Salutes , and learnt to be grateful for all that we have achieved together. 

To sum up, if 2020 was about innovation and discovery , 2021 was definitely a year of growth for all of us here at Klook. We grew the business by growing our collective resilience, and we’re excited to see what more opportunities 2022 has in store for us!

Ready to take on 2022 with Klook?

See all available jobs

You might also like

• Workplace Culture

Influential Brands' Top Employer Award goes to.... Klook!

Each time we clinch an award from esteemed organizations, we're enveloped in immense gratitude. It's a symbol of recognition, the booster shot that fuels our drive and motivates us to...

• Career Growth
• Global Citizen

Owning Your Career while Navigating Change: Lessons Learned from International Women's Day Panel Sharing 2024

Every International Women's Day, we shine a spotlight on the journeys of our female colleagues who have made significant strides in their careers. With the theme for 2024 centered around...

• Life at Klook
• Your World of Joy

How we celebrated the Lunar New Year around the Klookiverse

We've officially stepped into the Year of the Dragon! Lunar New Year was buzzing with roaring excitement as many of our Klook offices ushered in the festive season with pomp...

Be the first to learn about new jobs

Join Klook Talent Network

Klook uses cookies to provide you with personalised content. You consent to cookies if you click "I Accept". If you click "I Do Not Accept", you may be provided with a deteriorated user experience. You can change your settings any time by clicking on the ' Settings ' link on the top right of your device. You can find out more about how we use cookies at https://www.klookcareers.com/privacy .

• Revenue & Valuation
• Competitors

What Is Klook ?

Employee data.

• Toggle Dropdown Revenue & Valuation Competitors What Is Klook ? Employee Data News

Klook Revenue and Competitors

Hong kong , usa, estimated revenue & valuation.

• Klook 's estimated annual revenue is currently $15M per year. (i)
• Klook 's estimated revenue per employee is $ 78,125
• Klook 's total funding is $721.5M .
• Klook 's current valuation is $1.4B .
• Klook has 192 Employees. (i)

Klook 's People

Klook competitors & alternatives add company.

We offer a simple way to discover activities, attractions and things to do wherever you travel. Discover and book in-destination services at the best prices. With a few taps or clicks, you can be ready to hop aboard the Hong Kong Airport Express, set your inner child free at Tokyo Disneyland, or marvel at the breathtaking world under the waves in Bali. ecommerce, tours & activities, travel tech, local experiences, mobile

Total Funding

Number of Employees

Revenue (est)

Employee Growth %

Accelerator

Klook Is Offering Promotions On Ramadan 2022 Buffets And Staycations At Holiday Inn, Window On The Park, M Hotel And More...

Hong Kong-based tours and attractions online travel agency Klook has undergone its first rebranding since its founding in 2014.

Travel and leisure booking platform Klook and Asian buy now pay later (BNPL) brand Atome today announced a regional partnership to expand BNPL payment acceptance for travel, attractions and leisure experiences across Southeast Asia. The partnership will start in Singapore before rolling out to H ...

New capital a confidence boost for Klook as the leading travel technology player in the region Funds to accelerate the digital transformation of merchants with the development and roll-out of Klook-powered merchant Software-as-a-Service (SaaS) solutions HONG KONG, Jan. 25, 2021 /PRNewswire/ -- ...

Other Companies in Hong Kong