new zealand tourism taika

New Zealand starts new tourism campaign as post-COVID visits lag

The Reuters Daily Briefing newsletter provides all the news you need to start your day. Sign up here.

Reporting by Lucy Craymer; Editing by Richard Chang

Our Standards: The Thomson Reuters Trust Principles. , opens new tab

Tajikistan's foreign ministry on Saturday rejected a claim by a top Russian security official that Ukraine's embassy in the Tajik capital was recruiting mercenaries to fight against Russia.

Ukraine may run out of air defence missiles if Russia keeps up bombardment, Zelenskiy warns

President Volodymyr Zelenskiy warned in remarks aired on Saturday that Ukraine could run out of air defence missiles if Russia keeps up its intense long-range bombing campaign.

The European Union's naval mission in the southern Red Sea said on Saturday it had intercepted a Houthi missile to protect merchant ships.

The wingtip of an empty Virgin Atlantic jet collided with a stationary British Airways airliner while being towed from a stand at London's Heathrow Airport on Saturday, the airlines said.

Scientists fear that the season could be damaging given that Greece has just had its warmest winter on record, leaving much of the land warm and dry.

Travel Advertising News

Taika waititi definitely (maybe) stars in new zealand travel ad, the oscar-winning actor-writer-director-producer hypes his native country in meta short film.

Inspiration meets innovation at Brandweek , the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save .

Filmmaker and actor Taika Waititi’s schedule is overflowing these days, with highlights that include walking in his first New York Fashion Week show for Hermès, popping into the MTV Video Music Awards and stumping for his soccer-themed flick Next Goal Wins on the film festival circuit. 

The long-gestating Star Wars film he’s supposed to write? That might still be happening. In the meantime, he’s become the chief creative officer for a namesake line of adaptogen-based beverages.

In short, Waititi is a very busy man. So if an ad shoot slips his mind, he can be forgiven. Or can he?

Waititi, clearly burning the candle at both ends, begs off his spokesman duties and sends his stunt double as a replacement to star in a travel campaign for his native New Zealand. The director, Jackie van Beek, is none too pleased.

Viewers, on the other hand, are in for a meta-infused treat—the setup has spawned a delightful long-form commercial for Tourism New Zealand , with a timely Blackbeard cameo and self-referential lines like these:

“I just can’t help right now,” Waititi says during an urgent phone call from van Beek. “I’m shooting season two of the hit show ‘Our Flag Means Death,’ and I just can’t let the fans down.”

Post-pandemic push

“No Place Like It On Earth,” “definitely starring Taika Waititi” per the cheeky credits, drops as the country tries to rebound from Covid-era declines in its international tourism.

Prior to 2020’s lockdown and New Zealand’s border closings, international tourism accounted for about 5.5% of gross domestic product, per BBC News. Overseas guests topped 528,000 in 2019, a number that fell to 178,426 in June 2023, according to Statista.

“Competition for visitors is fierce, and New Zealand needs to work hard to encourage visitation and stand out,” said René de Monchy, chief executive of the tourism board.

“No Place Like It On Earth,” from agency Augusto, shows off a range of the country’s locations and experiences, including whitewater rafting in Rotorua, a scenic flight over Mount Tarawera, dolphin watching in Kaikōra and wine tasting in Auckland.

‘New Zealand needs you ‘

The 3 1/2-minute film also features Waititi’s enthusiastic narration and pre-planned flubs in the production, like unusable shots of stand-in Jade Daniels’ face. “This was a horrible idea,” van Beek says in the video. She eventually lures Waititi into the commercial with the plea: “I need you—New Zealand needs you.”

When he does appear in the ad, Waititi gives van Beek unsolicited tips on how to direct.

“There’s nothing I enjoy more than pretending to be myself bickering with Taika over what makes a good director,” van Beek said in a statement.

Emotional Airline Ad Follows an Iguana’s Skyward Journey

In the cleverly contrived scenario and elsewhere, Waititi continues as a tireless supporter of the home country where he filmed Our Flag Means Death and other projects. 

“I always tell people you can go surfing in the morning and then drive a couple of hours and be skiing in the evening,” Waititi said in a statement. “I don’t think there’s anywhere else on earth where you can do that—it has everything.”

“No Place Like It On Earth” will get distribution on HBO’s Max streaming platform and social channels in the U.S., Australia, Germany, the U.K. and parts of Asia.

CREDITS:   

Client – Tourism New Zealand  Agency – Augusto  Writer and Director – Jackie van Beek  Stills – Graeme Murray  Post Production – Augusto  Sound – Bespoke Post

T.L. Stanley

• @TLStanleyLA
• [email protected]

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Home » News » Taika Waititi shares the love in latest Tourism New Zealand campaign

Taika Waititi shares the love in latest Tourism New Zealand campaign

Taika Waititi, well known Kiwi filmmaker and actor behind Jojo Rabbit and Thor Ragnarok, is helping promote tourism in new content created by Tourism New Zealand and Augusto.

While in New Zealand filming the second series of the HBO Max series Our Flag Means Death, Taika spared some time to support New Zealand tourism.

Directed by Jackie van Beek, ‘No Place Like It On Earth’ showcases a range of sights and experiences travellers can find in Aotearoa New Zealand.

“Tourism is an important contributor to New Zealand, it’s one of our top export earners and is supporting sector and country recovery. Competition for visitors is fierce and New Zealand needs to work hard to encourage visitation and stand out. We partnered with well-known director and actor Taika Waititi to create a piece of content that promotes Aotearoa New Zealand,” said Tourism New Zealand chief executive René de Monchy.

The content, in typical comedic Taika style, showcases a range of New Zealand locations and experiences including whitewater rafting in Rotorua, a scenic flight over Mount Tarawera, dolphin watching in Kaikōura and wine tasting in Auckland. It will be used across Tourism New Zealand and HBO Max channels.

“We are working hard to attract high quality visitors who will positively contribute to New Zealand’s culture, society, nature and economy and this content will target those audiences in key markets to get them thinking about destination New Zealand,” de Monchy said.

Waititi added: “I always tell people you can go surfing in the morning and then drive a couple of hours and be skiing in the evening [in New Zealand]. I don’t think there’s anywhere else on earth where you can do that. It has everything.”

Adam Thompson, executive creative director at Augusto, said: “This was a wonderfully dizzying experience, getting to collaborate with so many amazing people, from Tourism New Zealand to Taika and Jackie, on a campaign that shows off the wonders of New Zealand in a fun and silly way.”

Jackie van Beek, the film’s director and writer who also appears in the content, says, “I had a ball on this Tourism New Zealand campaign. There’s nothing I enjoy more than pretending to be myself bickering with Taika over what makes a good director.”

• Client – Tourism New Zealand
• Agency – Augusto
• Writer and Director – Jackie van Beek
• Stills – Graeme Murray
• Post Production – Augusto
• Sound – Bespoke Post

Email the Travel Weekly team at [email protected]

Latest news, what to expect when luxury escapes ceo adam schwab hits centre stage at travel daze exec 2024.

We were expecting all things 'luxury', but Schwab threw us a curveball with his chat about supersonic air travel!

Castille Paris – Starhotels Collezione unveils Grand Tour Suite

This might be the prettiest hotel room we've ever seen, and we see A LOT of hotel rooms.

• Destinations

Tourism WA awards new five-year contract to The Brand Agency

Western Australia locals said to be on high alert as the world discovers Australia's best kept secret.

Fred Dixon Appointed President And CEO of Brand USA

President AND CEO? You have to give it to the US - they have better job titles than we do here in Aus.

Scotland’s most ‘Instagrammable’ tourist destinations revealed

Surprisingly, Edinburgh Castle is declared more Instagrammable than a Scotsman lifting his kilt.

Lithuania takes the piss out of itself in hilarious new tourism campaign

If you've got the Friday blues we strongly recommend this genuinely laugh-out-loud ad!

United Airline CEO’s pay doubled in 2023 to AUD $27 million

Kirby's salary finally lifts to pre-Covid levels after a hard few years of roughing it.

Christine Anu ready to headline QLD Music Trails’ ‘Between The Tides’

They did ask TW if we would headline that weekend but unfortunately we were already booked.

Susan Coghill on destination marketing: “It’s all about the power of screens — particularly in tourism”

With TW's screen time now averaging a shameful 6 hours a day, we agree with Coghill that screens are indeed powerful.

Qantas launches tenth sale of the year with return flights to NZ for $549

10th sale of the year and we're only in April? Can you imagine the emotional pain of buying your flights at full price?

Guess who’s back? Back again? Aperitivo with Uniworld client events have returned!

Remember agents, this is a CLIENT event. Please remove those arancini balls from your purse.

Smartraveller advises Aussies to exercise “normal safety precautions” if visiting Taiwan

Thoughts are with all those personally impacted by the earthquake.

MSC Cruises unveils seven ‘districts’ for MSC World America

Maybe you've heard of the seven wonders of the world, but have you heard of the the seven districts of World America?

Air New Zealand Introduces ‘A Taste of Aotearoa’ menu

Once a terrifying experience, peeling back the tinfoil lid has become a decidedly less frightening ordeal.

One dead in tragic safari incident with bull elephant in Zambia

Four other guests were treated for minor injuries, all parties involved are assisting police with inquiries.

“If you don’t look after your brand you’ll end up in a price war” – Gruen star and government ad guru to speak at Travel DAZE exec

This might have been handy for a few travel companies in the last 12 months. So how could you miss Travel DAZE 2024?

• Attractions

“Best April fools I’ve seen in years” – internet divided over whether Hawaiian shuttle submarine is real

Not real!? Next they will be telling us that mermaids and singing crabs don't exist either!

NCL guests clean up 514 kg of rubbish with Take 3 For The Sea in Fiji

In other words, there was more rubbish collected in one day on the beaches than the Fijian Rugby Team could eat in food!

Atout France celebrates French tourism with 17th Rendez-vous en France

The Champagne and the snails were flowing! We know which of the two we would have been enjoying more.

• Tour Operators

Federal Government recognises strength of travel trade, bumps funding to CATO members

Cue major crash on CATO website as this news hits inboxes.

Travelmarvel reveals pre-release trips to Canada and Alaska for 2025

Travelmarvel has revealed its pre-release journeys through Canada and Alaska for 2025. With an extensive array of experiences, travellers can now embark on unforgettable adventures across this region’s most iconic destinations. Guests can experience a journey aboard the Rocky Mountaineer, renowned as one of the world’s most remarkable train experiences, sail through Alaska’s Glacier Bay […]

Aussies flock to the Solomon Islands in January as numbers near pre COVID figures

We reckon there are a few who would like to get back to their pre COVID figures... Ourselves included!

• Road & Rail

Can I bring my dog? Rail Europe answers its most common FAQ’s

Given the way some of our office dogs are known to behave, we don't think we'd take our K-9 on a luxury rail journey.

Victorian Tourism Industry Council warns of losing tourism dollars to NSW & QLD

Trendy cafe's hidden in CBD laneways can only get so many tourism dollars, clearly!

Kick-off in Fiji – Where footy and hospitality score big!

This article will leave you wanting to travel to Fiji...It will also probably make you want to try Kava (be warned).

Rocky Mountaineer offers Moab Music Festival package amid April deals

Thought you had to enjoy hiking to visit the Rocky Mountains? Think again. Time to dust off the sequined vest top.

Cruisers ‘stranded’ in Africa after external day trip runs late

We think all our readers know this is rule number one... Don't be late when returning to your ship!

Airport firefighters to strike over fears major airports including SYDNEY are at risk

Meanwhile, we're going on strike over our colleagues' inability to put plates in dishwasher. Not all heroes wear capes.

Riviera Travel River Cruises extends 40th anniversary offering

A 4oth anniversary is usually celebrated with a precious Ruby, but Riviera Travel is instead gifting its cruisers!

Aurora Expeditions unveils Douglas Mawson to sail East Antarctica from 2025

In case you don't remember your Australian history classes, the ship takes its name from an iconic Aussie explorer.

Accor expands Japan offering with 22 hotels

Is this the most hectic game of Monopoly ever?! Accor adds 22 hotels to the map in Japan.

Want to travel AND explore your passion? Churchill Fellowship opens 2024 applications

Stop what you are doing now! This initiative gives you the chance to jet off and study your passion for 8 weeks.

Creative agency Mint Partners adds two to luxury travel roster

Rumour has it that Mint Partners has the best-smelling breath in the whole of travel.

Qantas adds first direct flight between Sydney and Port Moresby in more than 50 years

Port Moresby locals brace themselves for budgie smugglers, raging mullets and sales of SP Lager to go through the roof.

Ponant Australia hosts CEOs in Sydney and Melbourne

Don't feel bad if you weren't invited, the invite probably just got lost in the post...

Spotlight on Aussie Airlines after KLM is ruled to have misled customers on sustainability

Time to feel a little less guilty if you lie about your recycling habits.

You are using an outdated browser

Please upgrade your browser or activate Google Chrome Frame to improve your experience.

Signing in with LinkedIn

Please wait while we sign you in with LinkedIn.

This may take some time.

Please be patient and do not refresh the page.

(A new window from LinkedIn should open for you to authorize the Travel Weekly login. If you don't see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)

SUBSCRIBE NOW FOR FREE

Never miss a story again. Sign up for daily newsletter now.

Taika Waititi reluctantly helps Tourism NZ in 'No place like it on Earth' campaign

Thirty second teaser clip for the New Zealand, There's No Place Like It On Earth campaign. Credits: Tourism NZ / Getty Images

Taika Waititi reluctantly lends his services to helping Tourism New Zealand in a new promotional campaign the organisation is launching this week.

In a teaser video, fellow New Zealand filmmaker Jackie van Beek phones the Thor: Ragnarok director while he's on set filming Our Flag Means Death to remind him about an obligation to do the promotional work.

"Jackie, look I can't, I'm busy," Waititi says while hurling a sword at an enemy on the beach.

"You gotta help me out. I need you. New Zealand needs you," she replies.

Waititi, now sitting in a makeup department, solemnly says to himself: "You heard her T-Bone, New Zealand needs you. You can't let them down."

More from Newshub

The teaser clip doesn't show Waititi subsequently answering the patriotic call, but cuts to footage of white water rafting and a scenic flight over Fiordland, after earlier showing footage of a dolphin encounter boat on the Kaikōura coast.

The 30 second clip, uploaded to 100% Pure New Zealand's YouTube account on Monday, precedes a three-and-a-half minute video set to be released on Wednesday - which will "definitely" be starring Waititi, the teaser jokingly insists.

The There's No Place Like It On Earth campaign is being launched as Aotearoa seeks to attract more visitors as the tourism industry continues to recover from COVID-19.

Tourism New Zealand's Rene de Monchy told Reuters tourists from the US are a major target audience, but the promotional video will also play on social media platforms in Australia, Germany, the UK and parts of Asia.

"Competition is heating up and economic times are a bit tough in many parts of the world so we've got to keep being innovative and top of mind for people," de Monchy told Reuters.

The There's No Place Like It On Earth campaign is launching the same week as season two as the premiere of Our Flag Means Death , which was filmed in New Zealand.

News & Activity

Wednesday, October 04, 2023

Taika Waititi showcases aroha for Aotearoa

One of New Zealand’s best-known exports is now helping one of New Zealand’s top export earners. Taika Waititi, well known New Zealand born filmmaker and actor is helping promote tourism.

While in New Zealand filming HBO Max series Our Flag Means Death Season 2, Taika spared some time to support New Zealand tourism.   

“ Tourism is an important contributor to New Zealand, it’s one of our top export earners and is supporting sector and country recovery. Competition for visitors is fierce and New Zealand needs to work hard to encourage visitation and stand out. We partnered with well-known director and actor Taika Waititi to create a piece of content that promotes Aotearoa New Zealand,” says Tourism New Zealand Chief Executive Rene de Monchy.  

The content in typical comedic Taika style showcases a range of New Zealand locations and experiences including whitewater rafting in Rotorua, a scenic flight over Mount Tarawera, dolphin watching in Kaikōura and wine tasting in Auckland. It will be used across Tourism New Zealand and HBO Max channels.   

“We are working hard to attract high quality visitors who will positively contribute to New Zealand’s culture, society, nature and economy and this content will target those audiences in key markets to get them thinking about destination New Zealand.”  

"I always tell people you can go surfing in the morning and then drive a couple of hours and be skiing in the evening [in New Zealand]. I don't think there's anywhere else on earth where you can do that. It has everything."  - Academy Award-winning writer, director, actor, producer and New Zealand native, Taika Waititi.  

The partnership was enabled via the NZ Film Commission Screen Production Rebate uplift.   

Let us show you the best of New Zealand on other platforms by selecting 'On' and allowing us to share data from your visit(s) with our partners.

Our Privacy Policy and Cookie Policy explain how we use your data and who our partners are.

Your current setting:

In addition to above, we use other cookies and analytics to provide a better site experience. To view cookie details and how to opt-out, please see our Cookie Policy

We use cookies to provide you with a better experience on this site. Keep browsing if you're happy with this.

We also use cookies to show you the best of New Zealand on other platforms. See our Privacy Policy and Cookie Policy to understand how you can manage cookies.

New Zealand Launches New Tourism Campaign Amid Post-Covid Struggles

Lucy Craymer, Reuters

October 3rd, 2023 at 8:40 AM EDT

Tourism New Zealand acknowledges it faces fierce competition in its quest to hit pre-pandemic visitor numbers, but it believes star power will help it do the trick.

Rashaad Jorden

New Zealand is launching a new tourism campaign with Kiwi director and actor Taika Waititi to attract visitors after the sector was hammered by Covid-19 and border closures .

Tourism New Zealand on Wednesday will premiere a 3-1/2 minute promotional film featuring the Oscar winner and Jade Daniels, his stunt double in the HBO romantic comedy series “Our Flag Means Death” which is filmed in New Zealand.

Visitors from United States are a major target audience, said Rene de Monchy, chief executive for Tourism New Zealand. The film, shot in December 2022, will also play on social media platforms in Australia, Germany, the UK and parts of Asia.

“Competition is heating up and economic times are a bit tough in many parts of the world so we’ve got to keep being innovative and top of mind for people.”

Prior to Covid and the closure of New Zealand’s borders, international tourism was New Zealand’s largest source of foreign exchange and accounted for about 5.5% of gross domestic product.

Tourists are returning but overseas visitors in July were still 16% lower than in July 2019.

The film, which cost NZ$689,000 ($409,890) to make, highlights activities like dolphin watching in Kaikoura on the South Island’s east coast and wine tasting in the country’s largest city Auckland.

($1 = 1.6810 New Zealand dollars)

(Reporting by Lucy Craymer; Editing by Richard Chang)

Copyright (2023) Thomson Reuters. Click for restrictions

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: marketing campaign , new zealand , tourism campaigns , tourism new zealand

Photo credit: New Zealand is turning to Taika Waititi to help boost vistor numbers. Reuters

Taika Waititi showcases aroha for Aotearoa in new Tourism New Zealand campaign via Augusto

One of New Zealand’s best-known exports is now helping one of New Zealand’s top export earners. Taika Waititi, well known New Zealand born filmmaker and actor is helping promote tourism in new content created by Tourism New Zealand and Augusto.

While in New Zealand filming HBO Max series Our Flag Means Death Season 2, Waititi spared some time to support New Zealand tourism.

Directed by Jackie van Beek, ‘No Place Like It On Earth’ showcases a range of sights and experiences travellers can find in Aotearoa New Zealand.

Says René de Monchy, chief executive, Tourism New Zealand: “Tourism is an important contributor to New Zealand, it’s one of our top export earners and is supporting sector and country recovery. Competition for visitors is fierce and New Zealand needs to work hard to encourage visitation and stand out. We partnered with well-known director and actor Taika Waititi to create a piece of content that promotes Aotearoa New Zealand.”

The content, in typical comedic Waititi style, showcases a range of New Zealand locations and experiences including whitewater rafting in Rotorua, a scenic flight over Mount Tarawera, dolphin watching in Kaikōura and wine tasting in Auckland. It will be used across Tourism New Zealand and HBO Max channels.

Adds de Monchy: “We are working hard to attract high quality visitors who will positively contribute to New Zealand’s culture, society, nature and economy and this content will target those audiences in key markets to get them thinking about destination New Zealand.”

Says Taika Waititi, Academy Award-winning writer, director, actor, producer and New Zealand native: “I always tell people you can go surfing in the morning and then drive a couple of hours and be skiing in the evening [in New Zealand]. I don’t think there’s anywhere else on earth where you can do that. It has everything.”

Says Adam Thompson, executive creative director at Augusto: “This was a wonderfully dizzying experience, getting to collaborate with so many amazing people, from Tourism New Zealand to Taika and Jackie, on a campaign that shows off the wonders of New Zealand in a fun and silly way.”

van Beek, the film’s director and writer who also appears in the content says: “I had a ball on this Tourism New Zealand campaign. There’s nothing I enjoy more than pretending to be myself bickering with Taika over what makes a good director.”

Client – Tourism New Zealand  Agency – Augusto Executive creative director – Adam Thompson Creatives / Writers – Tom Davies / Adam Stein / Jackie van Beek Strategy – Matt Kingston Commercial director – Amy Dufty Group account director – Lauren Smith (née Oxnam) Producer – Simone Goulding Associate Producer (Our Flag Means Death) – Jack Sainte-Rose Director – Jackie van Beek DOP – Ryan Heron Production manager – Isabelle Graham First assistant director – Luke Wheeler Production coordinator – Lucy Caccioppoli Production assistant – Halina Kirkbeck Production designer – Grace Mok Stylist – Miranda Raman, Nancy Hennah, Tennesse Jade, Hu Nakagawa, Jess Hunt, Will Parsons, Georgette Pollock-Johnson Editor – Corbin Dallas, Connor Farrell, Kat Kasajima Post production manager – Zoe Jones VFX – Jon Baxter Audio – Amy Barber Photographer – Graeme Murray Design – James Davison, Nina Vasiljevic Sound – Bespoke Post

20 Comments

This humour is very kiwi….if the objective is to attract I international audiences to NZ then I’m unsure if achieves this?

Tourism NZ is quickly becoming one of the most schizophrenic brands in market.

This is a vanity project, I love Taika but this does nothing for brand Tourism NZ.

I think Creative accidentally left the funny script in my out tray.

You respond negatively to every idea. Not sure if you’ve noticed in your little corner of the world but businesses and people are doing it tough. Up and down the spectrum. Maybe we can just be happy about the work that gets made and has half an idea? I dont love this one but I applaud that it got made. Not making work begets not making more work. We should be pulling for the opposite

Agree. Btw @The Agency Photocopier you have the chance to be funny too but fail miserably at every opportunity.

Would a cuddly toy kiwi be better? I reckon it might.

Funny. Watched it all the way through. Big kiwi celeb known for kiwi humour that people around the work find funny too. Ties to the Taika’s new show that was shot in NZ and showcases plenty of NZ. Good for tourism. Bit lighter the serious stuff.

This is how we’re spending tax dollars in a cost of living crisis? By shamelessly promoting Taika’s latest comedy vehicle intercut with the generic tourism porn. Lazy AF.

Seriously. What’s not to like about this? NZ tourism and Taika doing funny stuff.

I’m a photocopier. And your comments need more nasty toner.

I see everything: JCRs, resignation letters, birthday invites, legal letters, arses and boobs during Xmas parties, scam ads and TV scripts.

Now that I’ve cleared that up, are you going to the Printing United Expo in Atlanta, Georgia? I’ll be there. See you at the Slurpee stand.

Does it just irk you knowing that you’re the less funny version of the Ghost of Mayoral Drive?

Not funny. Again.

I think Kiwi humour travels well around the world so people will see it as a fun place. It also looks likes a beautiful to visit.

@copier. Your tone is sounding a bit outdated and not v funny. Time for an upgrade.

Yes. Somewhere around the middle.

Wow people are coming for your throat

Is that you again copier?

3.3M views 8 days ago #OurFlagMeansDeath #NZMustDo

Looking at their YouTube, it’s one of tourism’s highest viewed videos so far. Mostly through earned and pr. Lots of pick up and positive feedback around the world. Which is nice.

Leave a Comment: Cancel reply

Name or pseudonym (required)

Email (optional)

Website (optional)

Save my name, email, and website in this browser for the next time I comment.

GET THE CB DAILY BULLETIN

Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.

GOLD SPONSORS

• Entertainment
• Sexiest People
• The Travel List

Visit Taika Waititi's favourite spots in New Zealand

• 05 Oct 2023

Despite having his hands full filming season two of Our Flag Means Death , Taika Waititi, alongside his real stunt double, Jade Daniels have starred in Tourism New Zealand's new promotional video, No Place Like it On Earth, to showcase Taika's home country.   

From whitewater rafting in Rotorua and a scenic flight over Mount Tarawera, to dolphin watching in Kaikōura and wine tasting in Auckland, Taika and Jade’s jaw-dropping travels are all the proof you need that there’s no place like New Zealand on earth. 

While taking a break from filming season two of his show  Our Flag Means Death  in New Zealand, Taikai has also revealed his own favourite places in Aotearoa, New Zealand that he recommends travellers should visit.

Recommended places to travel to in New Zealand

Tunnel beach, dunedin.

"The little beach with the little secret tunnel with the steps that you go down [Tunnel Beach, Dunedin] is amazing," Taika said. "I like the hidden-away places where you have to walk to get to them.”

Tunnel Beach, is a captivating coastal attraction celebrated for its dramatic cliffs, natural rock formations, and a hand-carved sea tunnel leading to a secluded crescent beach. The 72-meter-long tunnel was commissioned in the 19th century by John Cargill, providing private access for his family. The beach, surrounded by towering cliffs, offers stunning Pacific Ocean views and is perfect for photography and relaxation. Visitors can also explore a cliff-top walk for panoramic vistas of the Otago Peninsula. 

“Fantastic Wellington, where I was raised, is always a special place to me," Taika also shared. "The south coast of Wellington was very dramatic, quite an intense place to go—it’s that beautiful."

"Then, of course, you have the North Island, and you work your way up the East Coast beaches, with nice and sunny golden sand," he continued.

"The West Coast beaches are more moody, and depending on the mood you're in, really you can get anything you want at the beaches in New Zealand." 

In Wellington, New Zealand's vibrant capital city, tourists can experience a wide range of attractions and activities. They can explore the dynamic Te Papa Tongarewa Museum, showcasing the nation's art, history, and culture, or ride the iconic Wellington Cable Car for panoramic city views. Stroll along the picturesque waterfront promenade, visit the bustling Wellington Zoo, or hike through the nearby Zealandia eco-sanctuary to see native wildlife. 

Tongariro National Park

Another favourite location of Taika's is Tongariro National Park - a place he visited when shooting Hunt for the Wilderpeople . “Desert Road (Tongariro National Park)... is another amazing place that I'm really happy that I got to go to," he explained, highlighting "the old, old ancient beech forests around there."

Tongariro National Park, located on New Zealand's North Island, offers tourists a truly immersive outdoor experience. Visitors can embark on one of the world's most famous day hikes, the Tongariro Alpine Crossing, to witness stunning volcanic landscapes, emerald lakes, and dramatic vistas. The park is a UNESCO World Heritage site and is home to three active volcanoes: Tongariro, Ngauruhoe (Mount Doom in The Lord of the Rings trilogy), and Ruapehu. Aside from hiking, tourists can enjoy skiing and snowboarding in the winter months, mountain biking, and exploring the lush native forests. 

Waihau Bay, on the East Coast and the East Cape

Taika also recommends "Waihau Bay on the East Coast; and the East Cape."

"I'm basically just naming all the places I've been to. But you know, they're all still my favourite places to go.”

“My favourite place of all time is probably Waihau Bay [Bay of Plenty] where I was brought up. This is home to me but it's very remote.”

Waihau Bay, nestled on the stunning East Coast of New Zealand's North Island, offers tourists a tranquil escape in a remote coastal paradise. Visitors can relish in the untouched beauty of the area, with its pristine beaches, lush native forests, and serene coastal waters. Fishing enthusiasts can cast a line in the bay, known for its abundant marine life. The East Cape region is renowned for its rich Maori culture, and tourists can explore historic sites, learn about traditional Maori customs, and engage in cultural experiences. The East Cape Lighthouse, perched atop a rugged cliff, offers breathtaking views of the Pacific Ocean and is a popular spot for photography. 

“There’s nothing like the New Zealand landscape, especially the coastline, the west coast up here in the North Island is very unique," Taika explained, "You know, just that sand."

"I have a house out in Piha and it’s one of my favourite places. That very dark sand out there is very brooding and moody and it’s got a sort of heavy drama to it.” 

Piha, located on New Zealand's North Island's west coast, is a picturesque beachside haven for tourists seeking natural beauty and outdoor adventures. The rugged black-sand beach is famous for its stunning surf and dramatic surroundings, including the iconic Lion Rock. The nearby Waitakere Ranges offer an array of hiking trails through lush rainforests, providing opportunities to explore cascading waterfalls and native flora and fauna. 

New Zealand Food and Restaurant Recommendations 

"The best thing that we've got is food and wine and the social scene," Taika also shared. "Being able to go out and be with people around food and dining and cafes, I think that's my favourite thing.”

“I'm really happy that New Zealand restaurants have just got better and better over the years. Some of my favourite ones at the moment, where I've eaten recently, are Lilian in Auckland, and Prego is great. Prego is an institution. Same with SPQR. Those are two solid choices. And Honey Bones, my favourite place.”

"Once I'm finished work, I don't want to go for a bush walk. I want to go home or go to a restaurant and eat awesome food with good people and have good conversation. But I am in my forties. "

Stream Our Flag Means Death  now on  BINGE  with a  7- day  free  trial .  Subscribe here .

Subscribe to Who magazine-& save!

Queenstown's Top 5 Hotels for a Dreamy Getaway

Inside taika waititi and rita ora's whirlwind romance, at least five dead as volcano erupts in new zealand, prince william is set to visit new zealand on anzac day, 48 hours in auckland, the funniest vampire film is now the most hilarious vampire tv show, prince william will visit new zealand to honour christchurch dead, breaking news: nz pm jacinda ardern announces royal commission into the christchurch terror attack, jacinda ardern announces radical changes to laws, meghan markle and prince harry heartfelt tribute to the victims of the new zealand massacre, broods deliver one of 2019's best albums, who visits: aro ha wellness retreat, prince harry took this photo of meghan markle in new zealand, harry and meghan in new zealand as earthquake hits the country, magazine subscription offer.

Search form

• Send Us Your News
• Wedding Guide
• Death Notices
• Privacy Policy
• Drive South
• Media Council Complaints

Taika Waititi stars in new NZ tourism campaign

You are not permitted to download, save or email this image. Visit image gallery to purchase the image.

The star power of Kiwi director and actor Taika Waititi has been enlisted to help boost New Zealand tourism.

Tourism New Zealand will tomorrow premiere a 3-1/2 minute promotional film featuring the Oscar winner and Jade Daniels, his stunt double in the HBO romantic comedy series "Our Flag Means Death" which is filmed in Aotearoa.

Visitors from United States are a major target audience, said Rene de Monchy, chief executive for Tourism New Zealand.

The film, shot in December 2022, will also play on social media platforms in Australia, Germany, the UK and parts of Asia.

"Competition is heating up and economic times are a bit tough in many parts of the world so we've got to keep being innovative and top of mind for people."

Prior to COVID and the closure of New Zealand's borders, international tourism was New Zealand's largest source of foreign exchange and accounted for about 5.5% of gross domestic product.

Tourists are returning but overseas visitors in July were still 16% lower than in July 2019.

Related Stories

Christchurch bridge project reaches crucial milestone

'Significant rain event' brewing for some

Cost blowout could mothball Christ Church Cathedral rebuild

Fears over kids playing chicken on rail bridge

Clocks back as daylight saving ends

Pupils skip school for climate protest

Partnership with NATO to be settled soon: Peters

Funding for child health and wellbeing study ends

Southern schools included in building review

Mum and young child escape house fire

Thousands expected at national climate strike

Woman brutally beaten for eating 'too much toast'

Taika Waititi gets in stunt double for new hilarious Tourism New Zealand ad

“Look at that tree! Classic Taika.”  

Tourism New Zealand unveiled its collaboration with the film-auteur turned tourism ambassador Taika Waititi this week.  

“New Zealand needs Taika Waititi!” was the log line of the 3-minute promo, but does Taika need New Zealand?  

It was hard to tell if the glitzy $673,000 TV advert was in aid of promoting tourism in Aotearoa or for the Kiwi director’s film career.  

During the 180-second ad, New Zealand is mentioned three times, compared to five utterances and one written credit for Taika, Taika Waititi and “T-Bone”.  

The premise of the film is that Jackie van Beek is tasked with coaxing the Marvel movie producer and his ego back to the homeland. And he does a pretty half-arsed job of it, but with a smile.  

At every opportunity there was a plug for Our Flag Means Death 2. (Oh, did he mention that his pirate epic is out today?) “I just can’t let the fans down.”  

The national tourism body reportedly signed a valuable deal with the HBO TV series to advertise alongside it on screens in the US.  

Eventually he is reluctantly coaxed into lending his body double - Jade Daniels - and voice to the tourism project. He did okay.  

It was reminiscent of one of the prop posters made for the filmmaker’s 2007 TV series Flight of the Conchords: “New Zealand, don’t expect too much - you’ll love it”.  

The globally recognisable Kiwi is dragged back from the soundstages of LA and London back to humble Aotearoa for a commercial.  

“I think he’s forgotten about us,” is van Beek’s wry aside. That is of course part of the humour: Taika “T-Bone” Waititi is eventually dragged back from Hollywood by tugging on his heart strings - and his self-esteem. “New Zealand needs you!”  

The ad is made for the international market, particularly North America, where Waititi is arguably one of the most recognisable names in the New Zealand diaspora. The production was reportedly affected by the SAAG filming strikes in the United States.  

There’s a long history of TNZ making calls to contacts in film and TV. This includes a cameo from Canadian filmmaker James Cameron - while filming the Avatar movies in Wellington. Australian actress Megan Gale was signed up as a tourism Ambassador in 2016.  

Getting the Raukokore-born movie maker for Tourism NZ’s biggest budget ad in years was a boon. Of course there’s a huge amount of behind the scenes work required as the face of NZ, and Taika is already hitting the press junkets  promoting our beaches abroad.  

But did we ever think about looking for a Kiwi celeb from outside LaLa land?  

When in 2020 Tourism New Zealand was looking for its first domestic tourism ambassador, it turned to sport - naming All Black Richie McCaw as the face of the “Do Something New” adverts.  

The dark arts of marketing and audience research - will have consulted their crystal balls on the casting, to work out which New Zealand celebrity has the greatest overseas star power… and who they can afford.  

While Movies are an obvious place to look for Kiwis with international name appeal, are there other Great New Zealanders who are being overlooked?  

This article was first published by the NZ Herald and is republished here with permission. 

Take your Radio, Podcasts and Music with you

Get the iHeart App

Get more of the radio, music and podcasts you love with the FREE iHeartRadio app. Scan the QR code to download now.

Download from the app stores

Stream unlimited music, thousands of radio stations and podcasts all in one app. iHeartRadio is easy to use and all FREE

• Newstalk ZB
• The Country
• Listen on iHeartRadio

Select your region

• Auckland 97.4 FM
• Ashburton 89.3 FM
• Bay Of Plenty 95.0 FM
• Christchurch 97.7 FM
• Dunedin 89.4 FM
• Gisborne 90.9 FM
• Hawke's Bay 89.5 FM
• Manawatu 97.8 FM
• Marlborough 96.9 FM
• Nelson 89.6 FM
• Rotorua 97.5 FM
• South Canterbury 98.7 FM
• Southern Lakes
• South Waikato
• Southland 98.8 FM
• Taranaki 90.0 FM, 91.2 FM
• Taupo 96.8 FM
• Timaru 94.7 FM
• Waikato 98.6 FM
• Whanganui 89.6 FM
• Wellington 90.1 FM

Taika Waititi promotes Aotearoa in zany new Tourism NZ video

The Kiwi director shows off his fighting skills in the campaign aimed at overseas travellers.

Taika Waititi has brought his zany humour to the latest Tourism NZ promo video.

The Kiwi director shows off his fighting skills in the campaign aimed at overseas travellers as he reprises his role as Blackbeard from the show Our Flag Means Death.

Comedian Jackie van Beek and Waititi stunt double Jade Daniels also play feature roles in the video.

"Seeing double? Actor and director Taika Waititi took time out from filming Our Flag Means Death Season 2 to enjoy some incredible experiences around Aotearoa New Zealand… with a little help from his real life stunt double, Jade Daniels.

"New Zealand, there’s no place like it on earth!" the video is captioned on Tourism NZ's YouTube channel.

Check out the full promotional video above.

More Stories

Dunedin shoots to international fame with chart-topping film

Although the movie is partially set in New York city, it's entirely filmed in New Zealand, with a mostly Kiwi cast.

February 9, 2022

Sneak peek: Auckland's newest tourist attraction, Weta Workshop Unleashed, opens today

Seven Sharp was given a tour by one of the workshop's founders, Sir Richard Taylor.

December 14, 2020

Watch: Laura Daniel takes campervan on a classic Kiwi road-trip as deals reach record lows

May 28, 2020

Watch: Stephen Colbert carried off the pitch after rugby lesson with some famous Kiwi faces

November 21, 2019

Stephen Colbert butchers NZ national anthem as he attempts to 'blend in' as a Kiwi

November 20, 2019

Watch: Stephen Colbert tries iconic Kiwi treats with Bret McKenzie and Lucy Lawless

It leads to bad sex and incontinence – so why can’t we talk about it?

28 mins ago

US man charged in decades-long identity theft that saw victim jailed

Billy Guyton's generous act before his tragic death could have a lasting impact on rugby

Daylight saving ends: Clocks go back, right?

Friday 7:49am

Daylight saving ends overnight - Don't forget to change your clocks

Lotto First Division player wins $1m, Powerball rolls over again

Silent cancer: What you need to know when there are no obvious symptoms

Chiefs crush Moana Pasifika 68-12

3 found guilty in 2017 quadruple killing of Washington family

Peter Dinklage 'never' imagined he'd be a star due to his height

More from Entertainment

"I was wary of it because of my size," the Game of Thrones star said.

Kiwi actress 'moved' by support over health issues

The 41-year-old actress made an appearance with a cane at the premiere of her new film.

King Charles reportedly 'raring to go' on tour that will include NZ

Sacha Baron Cohen and Isla Fisher announce divorce

Madonna's lawyers ask for concert lawsuit to be dismissed

Friday 10:00pm

Angelina Jolie alleges 'history of abuse' from Brad Pitt

Friday 9:40pm

• Boating Holidays
• Asia & Pacific
• Australia & New Zealand
• Central America
• Indonesia & Indian Ocean
• Middle East
• Scandinavia
• South America
• Business Travel
• Culinary Travel
• Wellness Travel
• Golf Travel
• Travel Style
• Travel Gear
• Travel Fashion
• Real Estate
• Destination Weddings
• Fishing Holidays
• Tricks & Hacks
• Travel News
• #WHERETONEXT
• Read the All Issues
• Working with DRIFT Travel
• Submit Your Photos to DRIFT Travel
• DRIFT Travel Magazine Media Kit

Taika Waititi stars in Tourism New Zealand Campaign – There’s No Place Like It On Earth

Celebrated New Zealand actor and director, Taika Waititi, has teamed up with Tourism New Zealand to deliver a new promotional film – despite a packed schedule filming HBO Max series Our Flag Means Death Season 2 in Aotearoa New Zealand.

With Taika busy on set filming Our Flag Means Death Season 2 – for which Aotearoa New Zealand is the official shoot location – Taika and Tourism New Zealand enlisted real-life stunt double, Jade Daniels, to help undertake the epic task of presenting New Zealand to the world.

Directed by Jackie van Beek, the playful short film ‘No Place Like It On Earth’ showcases the thrilling sights and experiences travelers can find in Aotearoa New Zealand, with a line-up of landscapes so mesmerizing, it’s possible no one will notice the star of the show may or may not be who he seems. From whitewater rafting in Rotorua and a scenic flight over Mount Tarawera, to dolphin watching in Kaikōura and wine tasting in Auckland, Waititi and Daniels’ jaw-dropping travels leave both convinced that there’s no place like New Zealand on earth.

“I always tell people you can go surfing in the morning and then drive a couple of hours and be skiing in the evening [in New Zealand]. I don’t think there’s anywhere else on earth where you can do that. It has everything,” says Waititi.

Follow in the footsteps of New Zealand director and actor Taika Waititi (Captain Blackbeard)

This itinerary is your guide to a world of adventure, intrigue, and self-discovery that mirrors the essence of the show.

Be captivated by Auckland’s wild west coast beaches, where nature’s raw beauty reigns supreme. Venture to Piha, where the iconic Lion Rock stands guard over pristine black sands. A key filming location for Our Flag Means Death Season 2, here you can watch the ocean beat against the sea cliffs, or on calmer days, explore the rocky tide pools against your rugged backdrop. Alternatively, visit nearby Bethell’s Beach to scale the sand dunes and take in sweeping vistas. Before visiting, always make sure you check weather conditions and potential closures, and always follow the instructions of lifeguards.

Experience indulgence at Westbrook Winery, where Taika Waititi, stunt double Jade Daniels, and director Jackie van Beek conclude their epic journey through New Zealand in the 100% Pure New Zealand film ‘No Place Like It On Earth’ . Uncover the secrets of New Zealand’s finest wines, savour each sip, and delight in artisanal cheeses and local delicacies. Established as one of New Zealand’s oldest and most esteemed boutique wineries, Westbrook is a must-visit for wine enthusiasts.

Alternatively, enjoy dinner at Prego, a personally favored choice of Taika Waititi in Auckland. The menu orchestrates Italian-inspired dishes using prime local ingredients. With a sophisticated yet welcoming atmosphere and outstanding service, each visit becomes a lasting memory. Opt for the courtyard beneath the robinia tree or the cozy indoor setting, both ensuring an enjoyable time.

“Prego is great. Prego is an institution. ” – Taika Waititi

Venture to the Coromandel Peninsula for a geothermal spa in nature at Hot Water Beach, mentioned as a favorite spot of Taika’s in ‘No Place Like It On Earth’ . With a spade in hand, carve out your own private paradise in the sands and create a natural hot pool, letting the warm embrace of the earth soothe your senses. This is relaxation, adventure, and a connection with nature in its purest form.

Explore the geothermal marvels that make this destination unique, from bubbling mud pools to steaming geysers, each offering a glimpse into the earth’s fiery heart. Swim, sail, or jetboat on one of the 18 surrounding lakes, or immerse yourself in Māori traditions at Te Puia, where the Pohutu geyser dances and ancient arts thrive.

Like Taika’s stunt double Jade Daniels, take a scenic flight with Volcanic Air to Mount Tarawera, where a gourmet picnic amidst stunning vistas awaits. As you relish each bite, let the panoramic views etch themselves into your memory.

Or, make like Jade and ride the rapids with Kaitiaki Adventures. Navigate the iconic Tutea Falls, the highest commercially rafted waterfall in the world, and enjoy an adrenaline rush that perfectly complements the untamed beauty surrounding you.

Journey to Taupō and stand in awe before the majestic Huka Falls – a symphony of raw power and beauty, mentioned by Taika in a list of iconic New Zealand locations in ‘No Place Like It On Earth’. The roaring waters cascade with a force that defies description, leaving you humbled and captivated in its presence. A leisurely walk along the riverbanks offers an intimate connection with nature’s grandeur.

Wellington proudly stands as the film capital of New Zealand, famed for hosting the production of numerous blockbuster movies including The Lord of the Rings , Avatar , District 9 and The Chronicles of Narnia . With its stunning landscapes and state-of-the-art facilities, the city has attracted filmmakers worldwide, contributing to its vibrant cinematic culture. Explore Wellington’s streets and you might just find yourself amidst the magic of the big screen.

Enjoy an iconic ride on the Wellington Cable Car, taking in panoramic cityscape views as it glides up to the lush Botanic Garden. Connecting Lambton Quay to Kelburn, this charming cable car ride provides a memorable and picturesque experience of New Zealand’s capital. Explore the rugged south coast of Wellington by walking from Owhiro Bay to the Red Rocks (Pari- whero); an area of national significance with fascinating geology and Māori history. If you have more time, continue on to Sinclair Head, where a New Zealand fur seal colony resides from May to October, populated by bachelor males who were unsuccessful in their breeding rank attempts in the South Island colonies.

Dine at Hiaki, a restaurant renowned for presenting the flavors of Aotearoa with contemporary flair and mentioned by Taika Waititi as a personal favorite. Delight in authentic dishes that honor Māori heritage, inviting you to savor the essence of New Zealand’s indigenous gastronomy in every exquisite bite.

“ Wellington, where I was raised, is always a special place to me. The south coast of Wellington was very dramatic, quite an intense place to go, very beautiful.” – Taika Waititi

Experience the thrill of a lifetime by getting up close and personal with New Zealand’s playful dusky dolphins. Just as Taika Waititi embarked on a quest to unveil New Zealand’s hidden treasures, you can embark on a journey with Dolphin Encounter to discover these graceful marine mammals in their natural habitat. Departing from the picturesque shores of Kaikōura, you’ll find yourself surrounded by the breathtaking beauty of the South Island’s coastline, a place where the majestic Southern Alps meet the ocean.

Described by Taika Waititi as a bit of a hidden gem, venture to Dunedin’s Tunnel Beach and be entranced by nature’s dramatic canvas. Over centuries, the Southern Ocean’s salt-laden winds have crafted a stunning sandstone coastline adorned with majestic cliffs, arches, and headlands, offering endless breathtaking viewpoints. Follow a fenced path downhill to unveil the hand-carved rock tunnel, which lends its name to the beach. Dating back to the 1870s, this passage guides you to a secluded, sheltered haven at the cliffs’ base.

“The little beach with the little secret tunnel with the steps that you go down [Tunnel Beach, Dunedin], that place is amazing. I like the little hidden-away places where you have to walk to get to them. So Tunnel Beach, south side of the needle is great itself.” – Taika Waititi

Travel to the Waitaki Coast and be amazed by the Moeraki Boulders on Koekohe Beach, an iconic New Zealand destination mentioned by Taika in ‘No Place Like It On Earth’. These captivating ancient spherical formations are strewn along the shore, some towering over two metres and possessing an almost otherworldly appearance, shaped over millions of years.

Steeped in Māori legend, these natural wonders are believed to be remnants of a wrecked voyaging canoe. Their ethereal allure and cultural importance form a distinctive destination that entwines nature’s artistry and vibrant folklore.

Central Otago

Nestled in the heart of Central Otago, Clyde is a historic town that encapsulates the region’s gold rush legacy. Its charming streets, adorned with heritage buildings, exude an old-world allure that beautifully complements the surrounding natural beauty. Situated alongside the Clutha River, Clyde serves as a gateway to cycling adventures, nearby vineyards, and stone fruit orchards.

Notably, the esteemed Two Paddocks Vineyard, owned by actor Sam Neill and mentioned by Taika Waititi as a personal favorite, lies in proximity. Much like Clyde’s blend of history and nature, the wines of Two Paddocks reflect the intricate landscape, inviting enthusiasts to relish the very essence of Central Otago with each sip.

RELATED ARTICLES MORE FROM AUTHOR

10 Compelling Reasons Why Canberra is the Ideal Place to Raise a Family

Why I Stopped Parking At The Official Melbourne Airport Car Park

Unlocking the charm of the Capricorn Coast region: Introducing the 2024/25 Visitor and Lifestyle Guide

Privacy overview.

Navigating Challenges: Staying Happy Together on Long Drives

New Zealand starts new tourism campaign

Tuesday, October 3, 2023 Favorite

With Kiwi director and actor, Taika Waititi from New Zealand is introducing a new tourism campaign with a mission to draw visitors after tourism was beaten by the pandemic situation and borders were closed.

On Wednesday, Tourism New Zealand will début a 3-1/starts new 2-minute promotional film. It will feature the Oscar winner along with Jade Daniels, his stunt double in the romantic comedy series in HBO television channel – Our Flag Means Death. It was filmed in New Zealand.

Tourists from the United States are the main target audiences over here, said the chief executive for Tourism New Zealand, Rene de Monchy. The film was actually shot in December 2022. It will be also played on social media platforms in Germany, Australia, the UK and few sections of Asia.

Competition is constantly growing up and financially times are little bit tough in several regions of the world so they’ve got to maintain their innovative nature and top of mind for people.

Before COVID and the close down of the borders of New Zealand, international tourism was the biggest largest source of foreign exchange for New Zealand. Overseas tourism accounted for roughly 5.5% of the GDP.

Tourists are now coming back but in July 2023, international visitors were still 16% lower than July 2019.

Subscribe to our Newsletters

« Back to Page

Related Posts

• New Zealand Gears Up for an Unforgettable Summer of Travel and Adventure
• Satopia Travel Reveals Premier New Zealand Luxury Trip for World Travelers
• Radisson RED unveils stylish accommodation options in New Zealand
• Sichuan Airlines revives direct flight route to New Zealand
• New Zealand tourism recovers with 2.96 million overseas visitor arrivals

Tags: new zealand , Tourism

Select Your Language

I want to receive travel news and trade event update from Travel And Tour World. I have read Travel And Tour World's Privacy Notice .

REGIONAL NEWS

Explore Austria’s Shopping Scene: From Designer Outlets to Urban Boutique

Saturday, April 6, 2024

German Railways Faces Criticism for Excluding New Night Train Operator from Tick

Plane Collide at Heathrow, British Airways and Virgin Atlantic Escape Major Disr

One Big Itch by Sara Williams Captivates at Los Angeles Times Book Festival 2024

Middle east.

Flydubai to launch biweekly route to the Red Sea destination from Dubai internat

Middle East Leads World Travel Industry’s Historical Boom in 2024

Peach Aviation Limited-Time Sale on Flights to Shanghai, Hong Kong, and Bangkok

Goa Tourism and Mastercard Team Up to Revolutionize Travel with Priceless Experi

Upcoming shows.

Apr 06 April 6 - April 7 The Travel and Vacation Show 2024 Find out more » Apr 07 April 7 - April 9 ILTM AFRICA 2024 Find out more » Apr 07 April 7 - April 10 GLOBAL MEETING & INCENTIVE Find out more » Apr 07 April 7 - April 9 International Ski Travel Market (ISTM) 2024 Find out more »

Privacy Overview

Home » Taika Waititi Saves The Day In Cheeky Tourism New Zealand Campaign

Taika Waititi Saves The Day In Cheeky Tourism New Zealand Campaign

Taika Waititi, well known New Zealand born filmmaker and actor is helping promote tourism in new content created by Tourism New Zealand and Augusto.

While in New Zealand filming HBO Max series Our Flag Means Death Season 2, Waititi spared some time to support New Zealand tourism.

Directed by Jackie van Beek, ‘No Place Like It On Earth’ showcases a range of sights and experiences travellers can find in Aotearoa New Zealand.

“Tourism is an important contributor to New Zealand, it’s one of our top export earners and is supporting sector and country recovery. Competition for visitors is fierce and New Zealand needs to work hard to encourage visitation and stand out. We partnered with well-known director and actor Taika Waititi to create a piece of content that promotes Aotearoa New Zealand,” said Tourism New Zealand chief executive René de Monchy.

The content, in typical comedic Waititi style, showcases a range of New Zealand locations and experiences including whitewater rafting in Rotorua, a scenic flight over Mount Tarawera, dolphin watching in Kaikōura and wine tasting in Auckland. It will be used across Tourism New Zealand and HBO Max channels.

“We are working hard to attract high quality visitors who will positively contribute to New Zealand’s culture, society, nature and economy and this content will target those audiences in key markets to get them thinking about destination New Zealand.”

Academy Award-winning writer, director, actor, producer and New Zealand native, Waititi said “I always tell people you can go surfing in the morning and then drive a couple of hours and be skiing in the evening [in New Zealand]. I don’t think there’s anywhere else on earth where you can do that. It has everything.”

Adam Thompson, executive creative director at Augusto, said, “This was a wonderfully dizzying experience, getting to collaborate with so many amazing people, from Tourism New Zealand to Taika and Jackie, on a campaign that shows off the wonders of New Zealand in a fun and silly way.”

Jackie van Beek, the film’s director and writer who also appears in the content, said, “I had a ball on this Tourism New Zealand campaign. There’s nothing I enjoy more than pretending to be myself bickering with Taika over what makes a good director.”

CREDITS   Client – Tourism New Zealand Agency – Augusto Writer and Director – Jackie van Beek Stills – Graeme Murray Post Production – Augusto Sound – Bespoke Post

Please login with linkedin to comment

Latest news, price parity is an issue in programmatic dooh, but it shouldn’t be a roadblock.

We take our jobs seriously here at B&T but whenever we hear DOOH, we can't help but think of Homer Simpson.

• Advertising

Can Advertising Save The Planet? Perhaps It’s Not That Simple

B&T headed to Mosman to hear a panel of luminaries discuss the environment. But fear not, we caught the bus home.

TV Ratings (04/04/2024): Candice Warner Reduced To Tears Over Horrfying Snake Dome Challenge

One can only wonder what Robert Irwin was thinking as the snakes slithered across Warner's face.

Taylor Auerbach Insists He Was Offered A Payrise To “Babysit” Bruce Lehrmann

The most scandalous thing we got up to during our last babysitting job was nicking some Tim Tams from the cupboard.

Ogilvy ANZ Poaches Fran Clayton From DDB Sydney

Clayton doesn't start the new gig until June but rumour has it she's started stockpiling staplers and sharpies.

Let OREO Make Your Decisions With Latest Campaign From LePub Amsterdam

This latest work is proof that parental warnings to not play with your food had absolutely no impact.

NSW Netball Teams Back Gambling Ad Ban

Who will remind us to place our 16-leg netball multibet now?

Vilnius Tourism Takes Aim At Eastern European Stereotypes With Tongue-In-Cheek Campaign

Don't lie to us, you had to Google where Vilnius is, too.

MIA Co-Founder Julia Spencer Selected As Australian Representative For Cannes Lions See It Be It Programme

Rumours that Spencer will be tagging on a trip to Ibiza after Cannes Lions are as yet unconfirmed.

Bench Wins Genea Fertility Digital Account

Bench births another new business win by picking up the Genea Fertility account.

Live Event Ads Among New LinkedIn Advertising Offering

Thought you'd seen the last of webinars? Think again.

The Brand Agency Jets Off With Tourism WA Creative Account

The Brand Agency's Melbourne-based team already worrying that their all-black outfits might not work in Perth.

Coca-Cola Creates Real Magic With First Ever Coke Studio Launch in ANZ

To be clear, Coke Studio has absolutely nothing to do with Lehrmann and Auerbach.

SMH & The Age Campaign Highlight Depth Of Masthead Offerings

B&T has mulled launching a similar campaign but decided a trip to the pub was easier.

Hospitals United For Sick Kids Introduce Blip In Adorable Short Film Via CHEP

CHEP unveils a disarmingly cute mascot for a very good cause.

DECJUBA Lands Winter Staple With AI Social Media Stunt Via HERO

We're disappointed to admit that the plane-sized puffer jacket was, in fact, some AI trickery.

Spotify Unveils The Best 2023 Ad Campaigns With Spotify Hits

We're all ears for this list of audio campaigns from Spotify.

• B&T Exclusive

Grab Your Popcorn! The 2024 TikTok Young Lions Shortlist Is Here!

These brilliant TikTok Young Lions are ready to make the the rest of the industry feel a bit old and uncreative.

GroupM Gets A Sweet Deal As It Snares Nestlé Media Account

GroupM said that it was "evaluating" its approach to free dental care following the win.

Match & Wood Wins InstantScripts Media Account

Match & Wood sparks up another win here, just don't ask us what on earth an InstantScript is.

TV Ratings (03/04/2024): “No F***ing Pressure” – Things Heat Up In Food Stars As Teams Embark On Huge 24 Hour Task

If viewers wanted to see an angry British man shouting at people, they could do worse than coming to the B&T office.

Musa Ventures’ Tandadzo Matanda On Winning The Women Leading Tech Innovator Award

You hear the word "innovator" chucked around a lot but, in this instance, it's totally justified.

Adam Scott & Cam Smith Swing Into Nine WWOS Coverage Of 2024 Masters

Nine’s Wide World of Sports has announced that it will showcase all the action of The Masters across 9Now and 9GemHD, live and free from April 11. Lead image: Cam Smith (left) and Adam Scott (right) Former Masters champion Adam Scott will lead Australia’s contingent alongside Cameron Smith, Jason Day, 2023 Australian PGA champion Min […]

Music Health Boss Stephen Hunt Appointed UnLtd CEO

Hunt channelling Derek Zoolander in his new UnLtd headshot.

Susan Coghill: “Still A Fan Of Linear” But Channel Is Limited In Modern World

B&T similarly big fans of $10 pints, but they're proving even more elusive than linear spend these days.

Collins Square Partners With THE LUME Melbourne To Elevate Experiences

B&T considered a trip down to Melbourne to check out this gallery, but remembered our yoga gear no longer fits.

Spotlight On Sponsors: Samsung Goes On A Pre-Olympic Signing Spree As Swifts Build New Partnership

B&T continues our look at whose names are on the front of jerseys, sadly no one wants ours just yet.

Maccas Brings Back Classic Big Mac Recipe Chant – Can You Recite It?

B&T reckons Maccas should give parents complimentary earplugs once their children get hold of this chant.

Acast Partners With Digital Loop To Strengthen Sales Presence In WA

B&T recommends Perth-based media buyers put their phones on silent for the next day or so.

TV Aggregator Searchr.TV Launches In Australia

Thought the connected TV landscape couldn't get more confusing? Think again.

Allied Pinnacle Harvests Molasses As Creative Lead For Launch Of Wise Wheat Brand

Allied Pinnacle has appointed FMCG brand and design agency Molasses to help launch Wise Wheat in Australia. This new naturally grown wheat contains six times more fibre than standard wheat flour. Molasses won the business following a multi-agency pitch and, working alongside the Allied Pinnacle team, is developing the brand strategy, positioning, and creative, from […]

Major Growth As Yango Adds Three New Clients To Its Roster

In an odd coincidence, a major growth was the main point of concern following our last doctor's visit.

Tourism Tasmania & Starcom Reveal ‘Tales From The Island’ Via Guardian Australia

Fans of left-wing politics and dramatic but cold landscapes are in for a treat with this new series.

Freelance Creatives Feeling The Pinch With 46% Concerned About Financial Security

Freelance creatives might have to ditch their twice-hourly trip to local coffee shops, at this rate.

Tim Ashelford Appointed Managing Director Of We Are Explorers

This outdoorsy pub story certainly piqued our interest. When we realised it was a website, we were less enamoured.

Former BBDO Global Director Launches Purpose-Led Agency: Uncommon Kind

Jenn Chin goes it alone with Uncommon Kind, no word on whether being an oddball will improve hiring chances.

You are using an outdated browser

Please upgrade your browser or activate Google Chrome Frame to improve your experience.

Signing in with LinkedIn

Please wait while we sign you in with LinkedIn.

This may take some time.

Please be patient and do not refresh the page.

(A new window from LinkedIn should open for you to authorize the B&T login. If you don't see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)

SUBSCRIBE NOW FOR FREE

Never miss a story again. Sign up for B&T's daily newsletter now.

• Subscribers

Lang’s legacy lives on at Kokomo Private Island Fiji

Serandipians carving out a solid reputation with partners

WTTC tips 2024 as all-time high travel & tourism spend

PONANT to launch new luxury catamaran

Hilton invests in NoMad brand, eyes 100 properties

• Brand USA names news President & CEO
• Ultra-luxury catamaran coming to the Galapagos
• Heightened interest for Regent’s 2027 World Cruise
• Riverside Luxury Cruises mulls Australian sales mission
• Ensemble appoints VP Partner Relations, Hotels

Tourism New Zealand and Taika Waititi team up for new promotional film

Taika Waititi hatches a foolproof plan to promote Aotearoa New Zealand.

Celebrated New Zealand actor and director Taika Waititi has teamed up with Tourism New Zealand to deliver a new promotional film – despite a packed schedule filming the HBO Max series  Our Flag Means Death  Season 2 in Aotearoa, New Zealand.  

With Taika busy on set – for which Aotearoa, New Zealand is the official shoot location – Taika and Tourism New Zealand enlisted real-life stunt double Jade Daniels to help present New Zealand to the world.

Directed by Jackie van Beek, the playful short film  ‘No Place Like It On Earth’  showcases the thrilling sights and experiences travellers can find in Aotearoa with a line-up of mesmerising landscapes.

From whitewater rafting in Rotorua and a scenic flight over Mount Tarawera to dolphin watching in Kaikōura and wine tasting in Auckland, Waititi and Daniels’ jaw-dropping travels leave both convinced that there’s no place like New Zealand.

“There’s nothing like the New Zealand landscape, especially the coastline. The west coast up here in the North Island is very unique. You know, just that sand. I have a house out in Piha, and it’s one of my favourite places. That very dark sand out there is very brooding and moody, and it’s got a sort of heavy drama to it,” said Waititi.  

“I always tell people you can go surfing in the morning and then drive a couple of hours and be skiing in the evening [in New Zealand]. I don’t think there’s anywhere else on earth where you can do that. It has everything.” 

Scenes filmed or depicted in iconic locations around New Zealand for  Our Flag Means Death  Season 2 include Bethell’s Beach, Piha Beach, and the Bay of Islands, each offering awe-inspiring natural beauty fit for a swashbuckling romantic comedy. 

Working with Taika Waititi was a welcome opportunity to promote tourism – an important contributor to New Zealand as one of its top export earners supporting sector and country recovery.

“Taika Waititi is one of New Zealand’s most well-known international talents, and with a bit of Kiwi ingenuity, we came up with a creative solution to work within his busy schedule. The result sees Taika and Jade discovering some of the most incredible experiences that Taika’s home country, Aotearoa New Zealand, has to offer,” says René de Monchy, Tourism New Zealand Chief Executive.

Our Flag Means Death  Season 2 is not the only series filmed in New Zealand. The country has been the visually gorgeous backdrop for many productions such as  The Lord of the Rings  and The  Hobbit , allowing travellers to immerse themselves in natural landscapes admired on the big screen. 

You can spot recognisable New Zealand locations on HBO Max and partners in  Our Flag Means Death  Season 2 from 5 October 2023.  

To watch the 100% Pure New Zealand production  ‘No Place Like It On Earth’ and discover more filming locations in New Zealand, visit  newzealand.com

Brooklands opens at The Peninsula London, joins Canton Blue

Otahuna Lodge introduces new Jockey Jones Suite

Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment.

Radisson Collection opens in a restored Roman palazzo

Regent’s first US based property readies for summer debut

Kimpton checks into Todos Santos

Hurtigruten launches 2025/26 early bird offer

Crystal launches referral program for past guests

Aperitivo with Uniworld consumer events return

A&K website overhaul in the works, first trade portal on the way

Training course to aid tour operators upgauge their offering

Tauck adds Colombia, expands Japan program in 2025

Geluxe Collection outstrips expectations for G Adventures

Jetstar launches Sydney to Busselton flights

Cathay Pacific elevates First and Business cuisine

Delta Air Lines offers Premium Select meals pre-select

Virgin Atlantic, Kenya Airways ink codeshare deal

Four Seasons to open wellness resort at AMAALA

Kilolani Spa debuts at Grand Wailea, A Waldorf Astoria Resort

NEOM lifts the lid on new wellness retreat

Kamalaya elevates Wellness with advanced diagnostics

“We want to own the luxury space,” says Virtuoso’s Treasure

Forbes Travel Guide eyes growing ANZ ‘Ratings’ presence

ID Travel Group short-life Black Friday deals

Los Cabos on track for record visitation in 2023

Hilton goes beyond glamping with AutoCamp pact

New luxury tented camp premieres in Chiang Rai

Wilderness Rwanda to introduce Bisate Reserve

Renaissance for Botswana’s Savute Safari Lodge

Welcome, Login to your account.

Recover your password.

A password will be e-mailed to you.

New to TTG?

Watch new zealand's taika waititi star in new tourism campaign.

Actor and and filmmaker Taika Waititi has a message for agents, operators and the wider travel trade in the UK and Ireland – "aroha" (love) New Zealand!

Waititi stars in a new video (above) promoting tourism to the destination, which he shot while filming season two of HBO Max series Our Flag Means Death.

The skit showcases a range of destinations and experiences across New Zealand (Aotearoa) such as white water rafting in Rotorua, dolphin watching in Kaikoura, wine tasting in Auckland, and a scenic flight over Mount Tarawera.

The video will be used across Tourism New Zealand’s marketing and promotional work, and will also air on HBO Max channels.

Rene de Monchy, chief executive of New Zealand Tourism, said: “Tourism is an important contributor to New Zealand. It’s one of our top export earners and is supporting sector and country recovery. Competition for visitors is fierce and New Zealand needs to work hard to encourage visitation and stand out.

“We are working hard to attract high quality visitors who will positively contribute to New Zealand’s culture, society, nature and economy," de Monchy added. "This content will target those audiences in key markets to get them thinking about destination New Zealand.”

Read TTG April 2024

Editor's pick.

Introduce your clients to the new Siem Reap

Jet2 confirms resort flight check-in, flight deck and cabin crew redundancies, phil gardner to leave ambassador cruise line after two years, heathrow operations chief emma gilthorpe to head up royal mail, travel ‘on the brink of its most transformative era yet’ – wttc, delayed end to liquid rule risks ‘significant’ disruption, trade warned, sign up for weekday travel news and analysis straight to your inbox, recommended for you.

Spain to place biodiversity, inclusion and circular economics at centre of sustainability event

Eight-year restoration project concludes at Botanic Sanctuary Antwerp

Competitions

Win a £50 or £250 Amazon voucher with Hawaiʻi Tourism Europe

Join us on the TTG Luxury Journey to the Maldives

Win a three-night escape to Corfu with Mar-Bella Collection

Win one of 10 bottles of The Jersey Cow vodka with Visit Jersey

Our next events.

TTG Top 50 Travel Agencies 2024

Fairer Travel Month 2024 by TTG

The Travel Industry Awards 2024 by TTG

Search site

New zealand’s beauty takes centre stage in taika waititi’s tourism campaign.

Prepare to be enchanted by the magic of New Zealand, as seen through the eyes of a visionary filmmaker, Taika Waititi. (Image by Sunreal )

New Zealand, a land of breathtaking landscapes, lush forests, and rich Maori heritage, has always been a favourite destination for travellers seeking incomparable adventure and natural beauty.

Now, the Land of the Long White Cloud is about to become even more enchanting, thanks to a new promotional film created by Taika Waititi in partnership with Tourism New Zealand .

In an exciting collaboration with Tourism New Zealand, Waititi’s latest project is set to captivate audiences worldwide, inviting them on an unforgettable journey through the heart of New Zealand.

A tale of adventure and discovery

Jackie van Beek’s playful short film No Place Like It On Earth showcases the breathtaking landscapes of Aotearoa, New Zealand. The film invites visitors to experience the exhilarating sights and adventures the country offers while keeping the audience guessing about the true identity of its star.

Waititi and Daniels’ jaw-dropping experiences leave them persuaded that there is no place like New Zealand on the planet, from whitewater rafting in Rotorua and a beautiful flight over Mount Tarawera to dolphin-view in Kaikura and wine sampling in Auckland.

The entire movie, which was filmed in New Zealand, transports audiences on an amazing adventure. It skilfully combines dramatic vistas of the various landscapes of the country, including Bethells Beach, Piha Beach, and the Bay of Islands, all of which offer breathtakingly beautiful natural settings appropriate for a romantic comedy with a daring edge.

A stunning destination awaits

View this post on Instagram A post shared by New Zealand (@purenewzealand)

Taika Waititi’s promotional film for Tourism New Zealand will leave you spellbound whether you’re an intrepid traveller or an armchair adventurer. It’s also an invitation to explore the land of unparalleled beauty , rich culture, and friendly faces. New Zealand isn’t just a place on a map; it’s an experience waiting to be embraced.

See No Place Like It On Earth, a 100% Pure New Zealand production, and learn about additional filming locations in New Zealand here .

A journalist by profession, self-proclaimed horror movie expert by passion. Danisha needs to spend more time watching sunsets than Netflix. Ultimately, she's just another girl figuring out her place in the world in between the multitudinous demands of adult life.

12 Reasons To Visit New Zealand In 2020

Hiking With A Preschooler: A 10-KM Walk Along New Zealand’s Hooker Valley Trail

6 Unique Holidays To Embark On At Least Once

Tourism NZ's new campaign featuring Taika Waititi

Share this article

The director and actor is part of a new push to promote the country. Video / 100% Pure New Zealand

Latest Video

At the peak of her insomnia Madeline Wright was surviving on three hours of sleep a night "max". Video / Andrew Warner

Chiefs beat Moana Pasifika 68-12

Moana Pasifika couldn't keep up with the dominating Chiefs side on Saturday night. Video / Sky Sport

Warriors claim big win over South Sydney Rabbitohs

The Warriors beat the Rabbitohs 34-4 at Accor Stadium, Sydney. Video / Sky Sport

Teen Pregnancy in NZ

Former Waiopehu College principal Barry Petherick speaks on the state of teen pregnancy in New Zealand.

Earthquake shocks New York, delays in NCEA changes and Apple axes over 600 jobs | Focus Morning Bulletin April 6, 2024

A 4.8 magnitude earthquake shocks New York, changes in NCEA delayed until 2028, an increased police presence in Manwatu following an incident yesterday and Apple axes over 600 jobs. Video / NZ Herald

Crash at Dunedin Speedway

There was unfortunately a crash at the Dunedin Speedway on Friday night. Video / Supplied

Madeline and Kylie

Madeline Wright donated her kidney to Kylie who had kidney disease. They met in 2021 and had the surgery on April 24, 2023 at Auckland City Hospital. They are getting married on April 24, 2024, in Rotorua to mark one year since the transplant surgery.

Barry Soper’s near-death experience after triple bypass

Barry Soper’s near-death experience after heart triple bypass surgery, parenthood with Heather du-Plessis Allan. Video / Carson Bluck

Parker Jackson-Cartwright re-signs with the NZ Breakers

The NZ Breakers have re-signed import guard Parker Jackson-Cartwright for the 2024/25 NBL season. Video / BNZ Breakers

Focus: Sailing stars get Olympic debut

Isaac McHardie and Will McKenzie will represent New Zealand at the 2024 Games. Video / NZ Herald / Yachting NZ

TikTok or Tango? Buenos Aires keeps dancing

Thomas Bywater visits the Argentine capital of Latin dance. Video / Thomas Bywater

The rise of wāhine divers

Tina Rangi is running a camp in rural Hawke's Bay to help women learn to gather kaimoana safely. Video / Warren Buckland

Focus: Armed police attend large house fire in West Auckland

A large house blaze at an address in the West Auckland suburb of Massey has been extinguished. Video / NZ Herald

Focus: David Seymour keen to cut Women, and Māori Ministries out of policy talks

Minister for Regulation David Seymour is frustrated at the way population ministries can slow down the business of Government. Video / NZ Herald

Fraud review, West Auckland house fire and packed stadiums | Focus Morning Bulletin April 5, 2024

The banking sector looks to review fraud rules, armed police respond to West Auckland house fire and a bumper events season has Auckland stadiums stoked. Video / NZ Herald

Focus: Large house fire in Massey

A large house fire has sent plumes of smoke across West Auckland overnight. Video / Hayden Woodward

Markets with Madison: Monopolies

Investors like monopolies, but consumers and Governments loathe them. This episode explores our love-hate relationship with market dominance. Video / Carson Bluck

Synthony in the Domain 2024 highlights

Highlights from the 2024 Synthony in the Domain. Video / Duco Events

The community behind the Warriors brand

Glenn Harris speaks about the community around the Warriors, its heritage and the 'up the Wahs' bandwagon. Video / Alyse Wright

Focus Sport: Weekend Sports Preview April 4

Newstalk ZB's D'Arcy Waldegrave and the NZ Herald's Bonnie Jansen get together to preview the weekend's sport. Video / NZ Herald

The Hits hosts Jono and Ben's 24-hour handball-athon

The Hits Jono Pryor and Ben Boyce are playing handball with Kiwi celebrities for 24 hours to raise money for KidsCan. Video / Dean Purcell

Master Brewer celebrates 50 years

Master Brewer Dave Meads talks beer and working at Lion Breweries for over 50 years. Video / Michael Craig

Harawene statue mould found

The Rotorua Daily Post was there when the mould for the missing Harawene sculpture was found in storage at Casa Blanca Theatre.

Fire at National Steel

Smoke from a fire can be seen emerging from National Steel in Manukau. Video / Supplied

Focus: Kiwis in Taiwan safe after 7.2 magnitude earthquake

The Ministry of Foreign Affairs says there’s been no requests for assistance so far. Video / NZ Herald

Focus: Changes to building supplies regulations

PM Luxon and Building and Construction Minister Chris Penk announced three major changes to building supplies to address shortages . Video / Mark Mitchell

Dogs make a splash at togs day

The Whangamata Community Pool held a Dog's in Togs day ahead of closing for two months for maintenance. Video / Hauraki-Coromandel Post

Rotorua garage fire: Crews fight Fairy Springs blaze

Garage fire in Fairy Springs. Video / Andrew Warner

Anne Tolley speaks to Newstalk ZB host Mike Hosking

The leader of Tauranga City Council's commissioners Anne Tolley is defending the way they've been running our fifth largest city. Audio / Newstalk ZB

Inside the Rovers: Game Day

Napier City Rovers kicked off their 2024 season with a 3-0 loss to Central and National League champions Wellington Olympic. Video / Neil Reid

Focus: Ministry of Health job cuts

Ministry of Health workers are finding out today which jobs face the axe. Video / NZ Herald

Focus: Auckland Council manager working remotely on the Gold Coast

An Auckland Council manager is working remotely from the Gold Coast in Queensland under flexible employment policies. Video / NZ Herald / Getty

Auckland upgrades, public service cuts and EV sales | Focus Morning Bulletin April 4, 2024

Auckland City’s regeneration project gets underway, Ministry of Heath workers face job cuts, and EV sales plunge in the latest NZ Herald headlines. Video / NZ Herald / Getty / AP

Polyfest 2024 is a feast for the eyes, ears, and the stomach!

For 49 years the massive ASB Polyfest has showcased thousands of rangatahi with a school competition of cultural performances. Video / Kea Kids

Market Watch: Is Bitcoin back for good?

Business editor-at-large Liam Dann talks to Pie Funds CIO and founder Mike Taylor about whether or not Bitcoin is back. Video / Gettyimages

Watch: Pair arrested over North Shore kidnapping

Police have arrested two people after a woman was allegedly kidnapped from a property on Auckland’s North Shore last night.

Emergency services at serious crash in Waipu.

Three children are among seven people seriously hurt in a crash on a main route around the Brynderwyn Hills closure. Video / Michael Cunningham

Progress on the Te Ara Tupua shared pathway

Transport Minister Simeon Brown and Infrastructure Minister Chris Bishop view the progress on the Te Ara Tupua shared pathway. Video / Mark Mitchell

Ngai Tahu Property: Te Whāriki redefines what living in Christchurch means

A development on the outskirts of Christchurch is breathing new life into its community.

'Lord of the Rings' Backdrops Drive Big Bets on New Zealand Golf

(Bloomberg) -- The golf courses are gorgeous. But they’re very far away.

That’s the challenge facing the wealthy investors who are pumping money into New Zealand’s golf industry in a bid to draw Americans and other international travelers to the bottom of the world. On the one hand are world-class courses tucked between snow-capped mountains and glacier-fed lakes high atop the Pacific Ocean. On the other hand? The flight from New York takes about 18 hours . 

But in an era of  YOLO travel , developers are betting that New Zealand can grab more of the roughly $24 billion global golf tourism market, which is  expected to grow an estimated 60% over the next 10 years.

California financier Ric Kayne is backing his fourth golf project in the country this year, while former Alibaba Group Holding Ltd. Chief Executive Jonathan Lu announced plans to build a championship course on a beachside farm west of Auckland. Construction is also in progress on two exclusive courses in the South Island resort towns of Wanaka and Arrowtown, near Queenstown —  favorite locations for billionaires seeking a  sanctuary far away from the world’s turmoil .

Golfers tend to be relatively wealthy and, as the thinking goes, groups of North Americans who travel to play courses in Ireland and Scotland, or Brits and Europeans who go to the US, might be open to a longer journey for a bucket list trip. Closer to home, the New Zealand projects are looking to compete against courses in Australia and Vietnam for well-heeled Asian tourists. 

“New Zealand has great golf, the scenery is out of this world and so is the food and wine,” said Jim Rohrstaff, an American who became Kayne’s business partner on the golf projects after meeting him at the Vintage Club in Indian Wells, California. “It adds up to a complete package — that’s why we're bullish on it and why we're building more.”

With a population of slightly more than 5 million, New Zealand ranks high globally in the number of golf courses per capita, alongside Scotland and Ireland. Its dune-dotted coastline and rolling pastures are well-suited for the sport, and the year-round temperate weather is a draw, particularly for Australians and Asian travelers who want to escape sweltering heat.

Read more:  Scotland's Centuries-Old Golf Courses Are Crumbling Into the Sea

And of course, the scenery is hard to beat. Peter Jackson, who wrote and directed the ‘Lord of the Rings’ trilogy, is from New Zealand and there are filming locations across the country .

Still, New Zealand is a relative newcomer to high-end golf. Historically, it was dominated by modest, local clubs. That started to change about 20 years ago in large part because of the late Tiger Management founder Julian Robertson, who was pivotal in spreading the word on Wall Street about golf in the nation.

The hedge fund billionaire, who  fell in love with New Zealand after a trip in the 1970s and amassed substantial assets there before he died in 2022, developed two high-end golf courses,  Kauri Cliffs and the  Tom Doak-designed Cape Kidnappers, in the early 2000s, each featuring a luxury lodge.

“He had everyone scratching their heads wondering what an astute investor like him was doing building golf courses in New Zealand,” said John Darby, a property developer and golf architect who’s been involved in many of the nation’s top courses including the Jack’s Point course in Queenstown. 

Among the frequent visitors to the courses developed by Robertson was Kayne, the co-founder of Kayne Anderson Capital Advisors. He eventually called Darby “out of the blue looking for a piece of land for a golf course.”

That project became  Tara Iti , a members-only course north of Auckland that opened in 2015 and is ranked by Golf Digest as one of the best in the world outside the US. They quickly followed that with two more courses at the nearby  Te Arai Links .

Rohrstaff and Kayne’s current project is a redevelopment of  The Hills  near Queenstown, a private course ringed by mountains and overlooking Lake Hayes. They are undertaking it alongside the family of New Zealand jeweler Michael Hill. Lu’s course is expected to open in 2027 on a 500-hectare (1,235-acre) farm in Muriwai that he bought in 2020.

Read more: Golf’s Next Paradise Is Being Built in Swamps Near Palm Beach

Despite the abundance of viable locations, the business of developing courses in New Zealand isn’t easy. It requires deep pockets — Rohrstaff estimates the two Te Arai Links projects cost a combined NZ$200 million ($121 million) — while the regulatory approval process can take many years. Then there’s opposition from environmental groups and the nation’s ban on most foreigners buying property.

Darby is currently building a course at Glendhu Bay on Lake Wanaka, a few miles from the site where billionaire investor Peter Thiel hopes to build a luxury lodge . The project was in the works for 20 years before a shovel hit the ground.

Repeat Visitors

New Zealand’s golf tourism industry grew in value to NZ$425 million in 2019, three times what it was in 2012, partly by targeting country clubs in US cities with direct flights to the country. They also appealed to Australians to make the short trip across the Tasman Sea.

That momentum was derailed by the pandemic, and now, as travelers once again jet across the globe, the competition for golf tourism dollars is even more intense. Golfers tend to spend more and stay longer than average leisure travelers, according to David Griffiths, events manager at International Golf Travel Market. And other countries have taken notice, as courses pop up in locations such as Kenya, Vietnam, Bermuda and Barbados.

New Zealand is 5,500 miles from Tokyo, 6,500 miles from Los Angeles and 11,400 miles from London and the geographical isolation means most people see it as a once in a lifetime destination. With that in mind, the industry has deliberately shied away from the so-called “buddies trip” model that is popular with Americans who visit Ireland and Scotland — not to mention Arizona, South Carolina and Florida — for shorter trips where the mostly male groups don’t do much else besides golf, according to Ryan Brandeburg, an American golf pro who runs a consulting business behind the course that Lu is developing and another near Queenstown.

Brandeburg first traveled New Zealand in 2009 to oversee Robertson’s courses. On a flight on his first day in the country, he happened to sit next to then Prime Minister John Key, who invited him to play a round. He was subsequently tapped to help develop a golf tourism strategy and has been involved ever since. 

These days, he said, it’s pivotal to boost development so that there are “clusters” of courses near Queenstown and Auckland that help golf tourists justify the long trip. He also wants them to bring the whole family.

“We want couples traveling together, families traveling together,” Brandeburg said. “Golf is still the hero of their visit, but if they played four or five rounds of golf in 15 days, we would be very happy because all those other days they're spending money doing other things.”

(Updates with reference to Peter Jackson in eighth paragraph.)

Most Read from Bloomberg

• Saudis Scale Back Ambition for $1.5 Trillion Desert Project Neom
• Turkey Joins NATO Allies in Suspending Europe Arms Treaty
• Iran Tells US to Step Aside as It Readies Response to Israel
• Mark Zuckerberg’s Wealth Exceeds Elon Musk’s for the First Time Since 2020
• NY Area Rattled by 4.8 Magnitude Quake, Followed by Aftershock

©2024 Bloomberg L.P.