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NSW launches ‘Feel New’ tourism campaign

24 oct 2021.

• 24 Oct 2021 NSW launches ‘Feel New’ tourism campaign NSW launches ‘Feel New’ tourism campaign <p><span><span><span><em><span><span>NSW’s new tourism campaign is an open invitation to all to come and feel new in NSW and be transformed by the myriad of energising benefits the state offers visitors.</span></span></em></span></span></span></p> <p><span><span><span><span><span>“Feel New” is the compelling promise of New South Wales’ new tourism campaign unveiled today to promote travel and tourism to the state. Connecting the abundance of natural wonders and vibrant culture available in NSW, the campaign is inspired by the rich emotional benefits Sydney and NSW offer to energise its visitors like nowhere else.</span></span></span></span></span></p> <p><span><span><span><span><span>Launched by the NSW Government via Destination NSW, ‘Feel New’ reveals the unique attributes of NSW that set it apart from other destinations. It is a key pillar of the NSW Government’s </span></span><span><span>Visitor Economy Strategy (VES) 2030, which aims to make NSW the premier visitor economy of the Asia Pacific, contributing $65 billion in visitor expenditure by 2030.</span></span></span></span></span></p> <p><span><span><span><span><span>Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres said now was a critical time to market NSW as the feel-good state.</span></span></span></span></span></p> <p><span><span><span><span><span>“NSW offers dynamic and diverse destinations and visitor experiences like nowhere else. From the outback to the mountains, to the city and the coast, this unmatched offering and the energising impact it has on us is what draws travellers here every year.</span></span></span></span></span></p> <p><span><span><span><span><span>“This campaign sums up all the things I love about our State. It invites everyone to get out and appreciate the beauty and wonder of NSW and promises a return to the excitement and adventure that we all need to feel new again,” Mr Ayres said. </span></span></span></span></span></p> <p><span><span><span><span><span>“We know NSW offers diverse and compelling destinations and experiences like nowhere else. From the vibrant 24-hour culture of Sydney, Australia’s only global city, to the unique experiences provided by our regions, NSW’s tourism offering is unmatched.”</span></span></span></span></span></p> <p><span><span><span><span><span>Destination NSW Chief Executive Officer Steve Cox said that ‘Feel New’<em> </em>brought a fresh, new approach to the NSW Government’s strategy to&nbsp;grow visitation, connecting with people on a personal level.</span></span></span></span></span></p> <p><span><span><span><span><span>"As humans, we know that when we take a break, we feel better. We feel energised and renewed, and we are happier, not only when we are enjoying that break but also once we return to our regular lives – the holiday high stays with us.</span></span></span></span></span></p> <p><span><span><span><span><span>“I am inspired and transformed every time I take a trip in NSW – these rich, emotional benefits are what we all crave and are seeking in our lives. ‘Feel New’<em> </em>was informed by this consumer desire but founded on the endless feelings the state gives you when you visit,” Mr Cox said.</span></span></span></span></span></p> <p><span><span><span><span><span>Developed in partnership with visitor economy stakeholders, Leo Burnett Australia and Havas Media Australia, ‘Feel New’ will debut in the Australian market on 24 October 2021. Vast and eclectic NSW landscapes and cultural encounters will feature as part of the new brand creative, which includes a 60-second, 30-</span></span><span>second and 15-second TV spot. </span></span></span></span></p> <p><span><span><span><span><span>The TV spot features Nina Simone’s 1965 track, </span></span><span>‘Feeling Good’, re-recorded by NSW artist, Azure Ryder, and producer duo Breathe, as well as a performance by Bangarra Dance Theatre. <span>Additionally, a series of seven ‘Feel’ films will be released as part of the campaign</span><span>,</span><span> each exploring some of the individual feelings a visit to NSW can provide to travellers.</span></span></span></span></span></p> <p><span><span><span><span><span>Some of the state's top feelings-led experiences highlighted in the TV creative include:</span></span></span></span></span></p> <ul> <li><span><span><span><span><span>Adventure – Abseiling down Empress Falls in the Blue Mountains, skiing the back country in the Snowy Mountains or kayaking through untouched waterways in Bellingen.</span></span></span></span></span></li> <li><span><span><span><span><span>Escape – getting a change of scene on a road trip and camping adventure in Outback NSW or exploring Red Cedar Falls in Dorrigo National Park</span></span></span></span></span></li> <li><span><span><span><span><span>Connection – Having senses sparked by Bangarra Dance Theatre or walking on country and learning about bush tucker with an Aboriginal guide. </span></span></span></span></span></li> <li><span><span><span><span><span>Rejuvenation – the invigoration of feeling the cold sea water on your skin upon diving in for an early morning swim at Mahon Ocean Pool.</span></span></span></span></span></li> <li><span><span><span><span><span>Awe – admiring the beauty of the Harbour on a ferry ride across Sydney Harbour, riding horseback in Jindabyne or taking in the lunar-like landscape of Mungo National Park.</span></span></span></span></span></li> <li><span><span><span><span><span>Belonging – being part of the audience at a drag show or partying like the night will never end while watching fireworks light up the skies over Darling Harbour.</span></span></span></span></span></li> <li><span><span><span><span><span>Joy – the exhilaration of surfing at Freshwater Beach on Sydney’s Northern Beaches or being caught in a summer thunderstorm.</span></span></span></span></span></li> </ul> <p><span><span><span><span><span>Phase one of the campaign will commence with broadcast advertising, digital media, including video on demand and subscription TV, media partnerships, public relations and trade activity. A complementary recovery plan will launch on 14 November. Phase 2 of the 'Feel New’ campaign will roll out from February 2022.</span></span></span></span></span></p> <p><span><span><span><span><span>View the Destination NSW ‘Feel New’ campaign &nbsp;</span></span><a href="https://www.youtube.com/watch?v=sf739RKj8Uk"><span>Feel New 60 second TV spot,</span></a> <a href="https://www.youtube.com/watch?v=TaFoxSQvVtI"><span>Feel Joy film</span></a><span> and </span><a href="https://www.youtube.com/watch?v=XjEVRYPA27U"><span>Feel Free film</span></a><span>,<span> and visitnsw.com for travel inspiration and itineraries to make you #feelNSW.</span></span></span></span></span></p> PDF

NSW’s new tourism campaign is an open invitation to all to come and feel new in NSW and be transformed by the myriad of energising benefits the state offers visitors.

“Feel New” is the compelling promise of New South Wales’ new tourism campaign unveiled today to promote travel and tourism to the state. Connecting the abundance of natural wonders and vibrant culture available in NSW, the campaign is inspired by the rich emotional benefits Sydney and NSW offer to energise its visitors like nowhere else.

Launched by the NSW Government via Destination NSW, ‘Feel New’ reveals the unique attributes of NSW that set it apart from other destinations. It is a key pillar of the NSW Government’s Visitor Economy Strategy (VES) 2030, which aims to make NSW the premier visitor economy of the Asia Pacific, contributing $65 billion in visitor expenditure by 2030.

Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres said now was a critical time to market NSW as the feel-good state.

“NSW offers dynamic and diverse destinations and visitor experiences like nowhere else. From the outback to the mountains, to the city and the coast, this unmatched offering and the energising impact it has on us is what draws travellers here every year.

“This campaign sums up all the things I love about our State. It invites everyone to get out and appreciate the beauty and wonder of NSW and promises a return to the excitement and adventure that we all need to feel new again,” Mr Ayres said.

“We know NSW offers diverse and compelling destinations and experiences like nowhere else. From the vibrant 24-hour culture of Sydney, Australia’s only global city, to the unique experiences provided by our regions, NSW’s tourism offering is unmatched.”

Destination NSW Chief Executive Officer Steve Cox said that ‘Feel New’ brought a fresh, new approach to the NSW Government’s strategy to grow visitation, connecting with people on a personal level.

"As humans, we know that when we take a break, we feel better. We feel energised and renewed, and we are happier, not only when we are enjoying that break but also once we return to our regular lives – the holiday high stays with us.

“I am inspired and transformed every time I take a trip in NSW – these rich, emotional benefits are what we all crave and are seeking in our lives. ‘Feel New’ was informed by this consumer desire but founded on the endless feelings the state gives you when you visit,” Mr Cox said.

Developed in partnership with visitor economy stakeholders, Leo Burnett Australia and Havas Media Australia, ‘Feel New’ will debut in the Australian market on 24 October 2021. Vast and eclectic NSW landscapes and cultural encounters will feature as part of the new brand creative, which includes a 60-second, 30- second and 15-second TV spot.

The TV spot features Nina Simone’s 1965 track, ‘Feeling Good’, re-recorded by NSW artist, Azure Ryder, and producer duo Breathe, as well as a performance by Bangarra Dance Theatre. Additionally, a series of seven ‘Feel’ films will be released as part of the campaign , each exploring some of the individual feelings a visit to NSW can provide to travellers.

Some of the state's top feelings-led experiences highlighted in the TV creative include:

• Adventure – Abseiling down Empress Falls in the Blue Mountains, skiing the back country in the Snowy Mountains or kayaking through untouched waterways in Bellingen.
• Escape – getting a change of scene on a road trip and camping adventure in Outback NSW or exploring Red Cedar Falls in Dorrigo National Park
• Connection – Having senses sparked by Bangarra Dance Theatre or walking on country and learning about bush tucker with an Aboriginal guide.
• Rejuvenation – the invigoration of feeling the cold sea water on your skin upon diving in for an early morning swim at Mahon Ocean Pool.
• Awe – admiring the beauty of the Harbour on a ferry ride across Sydney Harbour, riding horseback in Jindabyne or taking in the lunar-like landscape of Mungo National Park.
• Belonging – being part of the audience at a drag show or partying like the night will never end while watching fireworks light up the skies over Darling Harbour.
• Joy – the exhilaration of surfing at Freshwater Beach on Sydney’s Northern Beaches or being caught in a summer thunderstorm.

Phase one of the campaign will commence with broadcast advertising, digital media, including video on demand and subscription TV, media partnerships, public relations and trade activity. A complementary recovery plan will launch on 14 November. Phase 2 of the 'Feel New’ campaign will roll out from February 2022.

View the Destination NSW ‘Feel New’ campaign   Feel New 60 second TV spot, Feel Joy film and Feel Free film , and visitnsw.com for travel inspiration and itineraries to make you #feelNSW.

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NSW launches new $10 million tourism campaign encouraging post-pandemic travel

Topic: Travel and Tourism (Lifestyle and Leisure)

A $10 million tourism campaign has been launched by the NSW government ahead of international travel restrictions easing next month.

Key points:

• From November 1, international arrivals who are fully vaccinated will no longer have to enter hotel quarantine
• Travel will also resume for those in Victoria next month and Queensland the following month
• The campaign is part of a new $500 million tourism lifeline announced by the government last week

The new campaign comes after almost two years of economic shocks to the tourism industry, which is the state's second largest service export.

The 'Feel New' campaign is the largest tourism marketing venture the state has entered in the last decade and will be seen on TV, print, outdoor billboards and social media.

Tourism Minister Stuart Ayres said it would be used for many years to come internationally and domestically.

"This is not just a call to action campaign ... this will continue to evolve," Mr Ayres said.

The advertisement highlights the state's natural beauties such as Mahon Ocean Pool at Maroubra.

Mr Ayres said the campaign differed to others that were more about just "getting bums in seats".

"What we haven't seen in the last 10 years is a 'brand campaign', which looks at what happens when you come to NSW," Mr Ayres said.

"We know the world is a little bit different but we want to feel new, we want to feel refreshed ... energised and that's exactly what this campaign does."

The campaign is the biggest of its kind in the last decade. ( Supplied )

The advertisements put less attention on the iconic Sydney landmarks such as the Harbour Bridge and Opera House and showcase more natural experiences, including learning about native tucker with an Indigenous guide.

Premier Dominic Perrottet said the campaign, which was started before the pandemic hit, has been finished at the "perfect time".

Just last week, the Premier announced fully vaccinated people from overseas would be able to travel into NSW without entering mandatory 14-day hotel quarantine.

Initially, only Australian citizens, residents and their families will be eligible for quarantine-free travel through Sydney.

"The news that we removed hotel quarantine wasn't just news that had other states around the country relax their restrictions, but that news went global," Mr Perrottet said.

"The reality is when people think of Australia, they think of New South Wales, they think of Sydney."

The advertisement highlights Indigenous experiences to a global audience. ( Supplied )

On November 1, people from Greater Sydney would also be able to travel into the regions for holidays and Victorian residents who are vaccinated will be welcomed back.

Last week, the Queensland government also announced their exit roadmap, which would see borders open to fully vaccinated people from NSW on December 17.

"We know the borders aren't open right now but we know people are making decisions, they want to travel and they are starting to research where they are travelling ... we want them to think about New South Wales," Mr Ayres said.

The campaign is part of a recently announced $500 million tourism package that also includes $50 "Stay and Rediscover" accommodation vouchers.

Part of the campaign budget was used to buy the rights to use Nina Simone's 1965 song 'Feeling Good', which was re-recorded by local singer Azure Ryder and producer Breathe.

The Bangarra Dance Theatre were also commissioned to perform in the TV spot, which showcases the Blue Mountains, the Snowy Mountains, the outback, Darling Harbour, Mahon Ocean Pool, Mungo National Park and Sydney's northern beaches.

There will be another advertisement that focuses specifically on Sydney, particularly the hospitality industry.

The ad uses a local cover of Nina Simone's classic 1965 song 'Feeling Good'. ( Supplied )

The tourism sector in NSW employs more than 300,000 people, generates more than $38 billion in economic activity and expenditure and the government aims to take that to $65 billion by 2030.

The state's infection rate continues to remain stable, with 296 locally acquired COVID-19 cases recorded from 66,740 tests yesterday.

Four men died in the reporting period — two in their 60s, one in his 70s and one in his 80s.

Three men were not vaccinated and one man had received two doses of a COVID-19 vaccine.

There are currently 480 COVID-19 cases admitted to hospital, with 119 people in intensive care, 67 of whom require ventilation.

To date, 93 per cent of people aged 16 and over have had their first dose of a vaccine and 84.4 per cent are fully vaccinated.

Come and Say G’day

Come and Say G'day, Ulu r u, Uluru-Kata Tju t a National Park, Northern Territory © Tourism Australia

Come and Say G’day  is Tourism Australia’s new global campaign to support the Australian tourism industry rebuild.

Come and Say G’day is the next instalment of Tourism Australia’s There’s Nothing Like Australia global brand platform. With travel being restricted for the last two years, Come and Say G’day is a joyful, creative and unmistakably Australian invitation to the world. The multi-channel campaign will introduce the world to two lovable CGI animated characters; Ruby, a souvenir kangaroo, voiced by Australian actor Rose Byrne, and Louie, a toy unicorn, representing international visitors, voiced by actor Will Arnett.

The Come and Say G’day campaign is set to run across Tourism Australia’s 15 key international markets from October 2022 and aims to support the tourism industry’s recovery by driving demand for travel to Australia. The campaign will capture the world’s imagination with a short film and television commercial (TVC) as well as print and high-impact out-of-home creative, social, digital, editorial and partner advertising. The music featured in the TVC is a re-interpretation of the classic Australian anthem Down Under , by up-and-coming band King Stingray, who sing in both English and Yolŋu Matha - an Indigenous language from North East Arnhem Land, Northern Territory.

Come and Say G'day tv advert

How to get involved.

Tourism Australia has developed a campaign toolkit with campaign information, social media tools and a range of static and video assets for operators. Industry are encouraged to download the toolkit and utilise the assets in their own digital and social channels. In addition, industry are encouraged to get involved in the campaign by:

• Sharing product/experience photos and tagging #comeandsaygday and #seeaustralia so they can be promoted on Tourism Australia’s social media channels. Images selected will be credited and tagged in any content used.  
• Subscribe to Tourism Australia’s weekly industry e-newsletter Essentials for updates on how to get involved.
• Download images and videos free of charge from Tourism Australia’s Asset Hub .
• Ensure product information and rates are up to date with partners and on distribution channels, including on the Australian Tourism Data Warehouse.

G'day, the short film

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Tourism campaign to lure local visitors to Sydney

Published: 1 December 2021

Destination NSW has unveiled a marketing campaign to entice domestic travellers for a ‘staycation’ in Sydney this summer and beyond.

The ‘Feel New’ Sydney campaign is a snapshot of the diverse array of experiences the Harbour City has to offer, including its vibrant culture, buzzing night-time economy, world-class dining, spectacular natural wonders, and signature icons and beaches.

Destination NSW partnered with Australian singer-songwriter Azure Ryder to release the campaign soundtrack, a cover of Nina Simone’s 1965 hit 'Feeling Good,’ on streaming platforms such as Spotify and YouTube.

Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Industry and Trade Stuart Ayres said the new campaign for Sydney sends a strong signal that the city is open for business and ready to welcome back visitors, helping to achieve NSW’s goals under the Visitor Economy Strategy 2030 .

“Our Feel New Sydney campaign is inviting everyone back to our beloved city so they can experience it like never before,” Mr Ayres said.

“Sydney is the beating heart of our state and promises our visitors an experience unlike any other with the power to inspire and reinvigorate.”

Learn more about the Feel New tourism campaign  

Find more about travel destinations around Sydney and throughout NSW .

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Indulge in a day of shopping and fine dining, take in a musical or an art exhibition or explore a harbour walk and glistening beaches.

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Wondering where to stay in Sydney? Then explore the accommodation options on the website. You can make reservations as well. Getting around is easy on public transport . Ferries and harbour cruises are a memorable way to experience the beauty of one of the world’s great natural harbours.

Hop on a ferry at Circular Quay for Taronga Zoo , Manly or Watsons Bay . You can also take a ferry to intriguing Sydney Harbour islands and Parramatta for delicious food and colonial heritage. Or jump aboard a Tribal Warrior cruise and explore Aboriginal culture, the world’s oldest living culture.

Aboriginal people have a long connection with Sydney, dating back at least 50,000 years before the First Fleet arrived in 1788. There are fun and informative Aboriginal-guided tours , including in national parks where you can see ancient indigenous ochre hand-paintings and rock engravings.

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2024 NSW Tourism Awards

Nominations closed for 2024.

 Nominations for the 2024 NSW Tourism Awards are now closed.

Submissions for the NSW Tourism Awards are due by 5 PM on 6 September. Don't miss your chance to be recognised for your commitment to excellence in the tourism industry. Then, join us on 28 November for a night of celebration at our prestigious Gala Event. More details coming soon!" 

Experience the Best of the Industry

The NSW Tourism Awards, is the pinnacle awards program for the New South Wales visitor economy.   

The awards, presented by NSW Tourism Association, recognise and celebrate the outstanding achievements of the state’s tourism industry, and forms part of the prestigious Australian Tourism Awards.

Open to all tourism businesses within New South Wales, categories range for tourist attractions, tour and transport, festivals and events, food, wine, accommodation and more. 

Winners of the Awards will be announced at a Gala Ceremony in late November. 

Benefits of entering

 The NSW Tourism Awards, presented by NSW Tourism Association, have been recognising and rewarding business excellence, innovation and professionalism in tourism for more than 50 years. Entrants receive support throughout the process alongside a range of benefits, including:  

• An opportunity to review business goals and record successes
• Raise your profile by receiving public recognition of your achievements
• Ensure business growth and development
• Benchmark against industry competitors
• Examine the productivity of marketing activities
• The opportunity to represent New South Wales at the Australian Tourism Awards

Message from Awards Chair -Natalie Bramble

Message from nsw tourism association chair - lori modde.

"Welcome to an exciting chapter of the NSW Tourism Awards with increased industry support and engagement.  The awards are an invaluable opportunity to review and celebrate the achievements of your business and the great work you and your staff do to create memorable experiences for your visitors. 

To be a finalist in this program demonstra

To be a finalist in this program demonstrates a commitment to quality, a commitment that is recognised by peers in the industry and your customers. 

The NSW Tourism Awards offers you an opportunity to reflect on your business, with questions designed to highlight your strategies, achievements and lessons you've learnt along the way. With a team of three highly skilled and experienced judges, you also receive feedback after the awards to support continuous improvement. Entrants can join our support program, to be guided by experienced mentors and our judging team through our online workshops. 

On behalf of our judges who love experiencing your business through your eyes, welcome to the NSW Tourism Awards. We're looking forward to seeing your entry!"

  "The NSW Tourism Awards have been synonymous with industry development opportunities while also recognising excellence in the industry.” Lori Modde, a recognised leader in tourism in New South Wales, and Chair of the NSW Tourism Association, has highlighted the significant role of the NSW Tourism Awards in advancing the industry. 

I can’t emphasise enough, the awards are a crucial platform for receiving valuable feedback and innovative ideas to businesses. These awards not only judge businesses against their peers, thereby fostering a quality-driven environment, but also celebrate and recognise excellence in the tourism sector. This awards process enables leading NSW businesses to be acknowledged on the national stage at the Australian Tourism Awards, underlining their contribution to the industry and promoting their excellence​ in tourism. "

National Tourism Awards Program

 Winners of the Awards will be announced at a Gala Ceremony held later in the year. 

The Gold winners in categories 1-26 will advance to the Qantas Australian Tourism Awards and compete against finalists from each State and Territory.  

2024 Key Dates

Nominations & submissions open.

26 April 2024

Nominations Close

7th July 2024

Draft Submissions Close

21st August 2024

Final Submissions Close

6th September 2024

28th November 2024

NSW Tourism Awards Information

How to enter, 1. choose your category.

 With 30 business categories in NSW Tourism Awards, there is a category for tourism businesses of all shapes and sizes.  

View award categories

2. Read the rules & regulations

 Before you enter the awards, it’s important that you first read the rules and regulations.  

Read the rules and regulations

3. Nominate via the Quality Tourism online portal

4. submit your draft submission.

 As a part of our free entrant support, an experienced former judge can review a draft of your submission and provide feedback. Draft submissions are due by 21 August 2024.  

5. Complete your Final Submission

 Submit your final submission via the Quality Tourism online portal by 6 September 2024.  

6. Save the date for our Gala Celebration

 It’s time to celebrate! You’ve put in all the hard work, now it’s time to kick back and celebrate your achievements at our Gala Celebration, where the winners of each awards category will be announced. As one of the NSW tourism industry’s biggest event of the year, you don’t want to miss out—keep an eye on our website for the date to be announced! 

2024 NSW Tourism Award Categories

It’s your time to shine.

 Are you ready to take to the stage and celebrate the success of your tourism business? It’s your time to shine. If you have any questions or need help with the submission process, don’t hesitate to get in touch with our team.  

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12 Best Coastal Towns in NSW for a Fun Beach Holiday

Esta is an avid reader, travel lover, and wildlife enthusiast. Based on the south coast of NSW, her favourite thing to do in the outdoors is be enraptured by incredibly unusual and diverse Australian wildlife, whether it’s watching baby turtles hatch or hanging out with wild wombats. She also marvels at anything to do with the natural majesty of Earth in general, so she enjoys hiking, camping and conservation.

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Amy Fairall

As the Editor, if you read WAE, you've more than likely read something Amy's written. Amy lives on Larrakia land in the NT and is frequently on the hunt for new bodies of freshwater to dunk herself into. She has a preference for adventures slightly off the beaten track, with a penchant for multi-day hikes and a new found love of paddling.

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Sure, Manly, Byron Bay, and Bondi are crowd favourites, but there’s more to discover on NSW’s gorgeous coastline. For fewer crowds and great waves, these stunning coastal towns offer a quieter slice of paradise you might be missing.

I wish to acknowledge the traditional owners of the land on which we work and live. I pay my respects to Elders past, present, and emerging. I honour the uninterrupted care, protection, and belonging to these islands, skies, and waterways, before the invasion and colonisation of European settlement. I honour their stories, songs, art, culture, and aspirations for the future of their people and these lands.

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Even as a seasoned NSW traveller, I’ve yet to check off every single nook and cranny along the coast in NSW. So, consider this list a blend of personal beloved spots with a slightly obvious South Coast NSW bias, and a sprinkle of Mid to North Coast treasures. Happy adventuring!

Read more:  15 Best Beach Camping Spots in NSW

Best Coastal Towns in NSW for a Beach Holiday

1. bermagui, south coast.

Time from Sydney : 5 hours 10 minutes

Picture this: magic views of sacred Mount Gulaga, quirky rock sculptures shaped like camels and horse heads, as well as access to magnificent blue ocean pools and white sandy beaches. Tie it all together, and you’ve got yourself one of the sweetest underrated coastal towns in NSW, Bermagui.

That visibility is a snorkeller’s dream

You’ll have plenty of options to delight your tastebuds, from Il Passagio or the Bermagui Beach Hotel, to one of the best bakeries in NSW, Honorbread (bold statement, but true IMHO). And for those particularly thirsty, Camel Rock Brewery, Tilba Valley Winery & Ale House, and the hatted Mimosa Wines are a relatively short drive away.

Read more:  Bermagui Blue Pool is a Vivid Splash of Green on The Sapphire Coast

2. Minnie Water, North Coast

Time from Sydney: 6 hours 45 minutes

It may not have giant supermarket chains or restaurants, but if you love soaking up the sunshine, nature and uncrowded beaches, then embracing the simple pleasures of Minnie Water might be the right fit for you – there’s a lot of beachy goodness to explore, including Minnie Water Back Beach and the 4WD-accessible Sandon Beach.

If you get the mood to dine out while you’re there, another beautiful NSW beach holiday town, Wooli, is just a 10-15 minute drive away, with a classic pub and bowling club.

Minnie looking mint! | @johnrespondek

3. Narooma, South Coast

Time from Sydney: 4 hours 50 minutes

If I were a mega-wealthy hospitality overlord like Justin Hemmes, I’d probably try to play in-real-life Monopoly in Narooma too.

Narooma is the full package for holiday-makers, no matter whether you want to eat at a hatted restaurant (grilled scallops, Queen Chow , thank me later), indulge in oysters fresh from the oyster farmers (or an Oyster Farmer’s Daughter ), explore islands full of seals and penguins ( Barunguba Montague Island ), admire rocks with Australia-shaped holes, go hiking in exquisite Eurobodalla coastal locations, or just kick back, relax, and watch the whales go past in the surreal aquamarine waters.

Sorry Tasmania

Narooma is also surrounded by a bunch of epic smaller villages. Potato Point, Kianga, Dalmeny, Bodalla, and Mystery Bay also offer their own unique blend of delightful scenery and attractions, and are lovely to check out.

Read more:  Sapphire Coast Road Trip: Narooma, Montague Island, and Fresh MTB Trails

4. Crescent Head, Mid North Coast

Time from Sydney: 4 hours 45 minutes

I adore cruisy surf towns and Crescent Head on the Mid North Coast of NSW is no exception, with its stunning surrounding national parks and beaches. From Hat Head National Park to Limeburners Creek National Park, you’ll be able to take your pick of hiking, surfing , or 4WDing on the beach adventures.

Try the Crescent Head Country Club or Green Room for some delicious eats and beverages, or play a round of golf, if that tickles your fancy. Sunrise and sunset appreciators, be sure to catch those magic rosy and golden hues looking out from Little and Big Nobby.

I particularly enjoy the gorgeous rock arch formations you’ll find hiking Point Plomer.

Rugged rock along Point Plomer | @johnrespondek

5. Bawley Point and Kioloa, South Coast

Time from Sydney: 3 hours 35 minutes

You may have heard of Mollymook, Milton, and Ulladulla with their fine beaches, bustling shops and lively places to eat and drink, from hatted restaurants to breweries and wineries!

But I’m not here to preach about the popular. Just a 20-25 minute drive away is the much quieter Bawley Point and Kioloa, full of aptly-named Merry and Pretty Beaches, rugged national parks including the famed Murramarang National Park, picnic areas, surf, and wildlife.

Just roo-tiful

@johnrespondek

Nearby Accommodation

Reflections Bermagui

Mowamba River Tiny House – Airbnb

Kallarroo Cottage – Airbnb

Thredbo Diggings Campground – Kosciuszko National Park

Hobart Beach Campground – Bournda National Park

Creel Bay Cottages – Kosciuszko National Park

The Clearing – Tiny Away

Tiny Elsie – Into The Wild Escapes

The Grade 3 Pretty Beach and Snapper Point 1km loop is a treat for the senses. If you like a longer walk, check out the multi-day Murramarang South Coast Walk nearby.

The shops and food options are slim in this region, but who cares when the tranquility is golden and the scenery is so breathtaking? If you’re a wine enthusiast, you’ll be glad to know that Bawley Vale Estate is a convenient stop on the turnoff to Bawley Point and Kioloa.

6. Broulee, South Coast

Time from Sydney: 4 hours 10 minutes

Anecdotally, many people I know from Sydney and Canberra seem to holiday in Batemans Bay. This is great if you don’t mind the shops, restaurants, and bustle. But if you’re looking to escape the crowds, Broulee is another close option within a 20-minute drive from Batemans Bay.

A cracking day in (crème) Broulee | @johnrespondek

It comes complete with its own easy proximity to many of the lush turquoise beaches of the Eurobodalla including Broulee and Tomakin Beach, Mossy Point, Guerilla Bay, and the pretty Broulee Island Nature Reserve Walk.

I’ve always been known to find my way to a good brewery, so trust me when I say Broulee Brewhouse has my highest recommendation. Try the burgers, they’re brilliant.

Read more:  Broulee and Broulee Island on the NSW South Coast

7. Cabarita Beach, North Coast

Time from Sydney: 8 hours 20 minutes

Remember when Byron Bay was a sleepy coastal village? Now, with its skyrocketing fame, in part due to a bunch of celebs setting up residency, it’s seemingly a poster child for Instagram influencers.

If you’re not feeling the buzz of Byron Bay anymore, no worries! I suggest heading around half an hour north to Cabarita Beach.

Caba headland is perfect for a picnic

You’ll still get a bunch of cool dining venues, nice beaches, and fun surf, with a fraction of the tourist hordes and paparazzi.

You can also check out NSW coastal town, Kingscliff, around a 12-minute drive away, with similar vibes.

Read more:  This 24km Fingal Heads to Pottsville Walk Traverses NSW’s Most Northern Beaches

8. Eden, South Coast

Time from Sydney: 6 hours 10 minutes

Brimming with natural beauty and cultural heritage, there are plentiful reasons to adore NSW’s most southerly town, Eden. One of my favourite is the recently renamed (thank goodness for that!) Beowa National Park.

It has around 50 recorded Aboriginal sites, as well as phantasmagorical beaches, such as Pinnacle Beach and The Pinnacles, a geological masterpiece of red clay and white sand. Be sure to give it some time while you’re there.

Pretty impressive beach walk

Eden is also arguably one of the best towns to watch Humpback whales make their annual migration along the NSW coast, so if that’s your thing, consider this your sign.

Finally, Eden is a pragmatic choice to stay if you’re looking for something more low-key, but within close driving distance of tasty drinking and dining options in Pambula and Merimbula. My tried and tested heartfelt recommendations are Banksia Restaurant and Longstocking Brewery in Pambula, or Bar Superette and Valentina’s in Merimbula.

Read more:  Exploring Eden: An Outdoor Junkie’s Guide to this Godly Paradise

9. Currarong and the Beecroft Peninsula, South Coast

Time from Sydney: 2 hours 45 minutes

Some of NSW’s whitest sand beaches can be found in the bays dotted along the shore of Jervis Bay. And they’re undoubtedly divinely dreamy… and popular.

You know what else is also just as spesh? Currarong and the Beecroft Peninsula. In particular, Honeymoon Bay and Long Beach, in the navy-owned Beecroft Weapons Range (BWR), are jaw-dropping beaches on the opposite side of the famed Hyams Beach, sharing the same pristine white sand and mesmerising water colour of Jervis Bay, sans big crowds.

Big, blue, and beautiful | @johnrespondek

Other notable and beautiful points of interest are Silica Cove, Point Perpendicular, and the Outer Tubes. BWR is generally open on weekends, but check directly via the Facebook page for opening hours to avoid disappointment, due to varying hours of defence activities.

On the other side of the Beecroft Peninsula is the quaint coastal village of Currarong, and it too has plenty of small NSW coastal town charm. Think ocean-framed bush walks in the flourishing Abrahams Bosom Reserve , diverse camping and accommodation options (camping, cabins, apartments, and holiday rentals), magnificent ocean rock pools, a classic family-friendly bowlo, and plenty of roos.

10. Pacific Palms, Mid North Coast

Time from Sydney: 3.5 hours

There’s a lot to love at Forster-Tuncurry in the splendid Barrington Coast, whether it’s the beach breaks, the delectable dining or the verdant Booti Booti National Park.

My favourite zone is Pacific Palms. It’s slightly off the beaten track from Forster, in its own little nook, and is filled with gorgeous green foliage and crystal blue waters everywhere you look. If you’re lucky, you may spot a wild koala.

For easy-access beach beauties, you can’t go past Boomerang and Blueys Beach. Further afoot, you might enjoy Elizabeth Beach and Shelly Beach.

For surfers, Seal Rocks and Treachery Camp is a short drive away, with more idyllic beaches and fun waves.

Seal Rocks is a pretty popular surf spot | @johnrespondek

11. Tuross Heads, South Coast

Time from Sydney: 4.5 hours

It’s no secret NSW is full of culturally sacred and astonishingly beautiful walks. I’d say the Bingi Dreaming Track is pretty up there. And one of your best NSW coastal towns to stay to access it is Tuross Heads, where you can either start or finish this stunning walk enshrined with Aboriginal culture , heritage, and songlines.

Tuross Heads itself has a quintessential NSW beach holiday town vibe. Honestly, just driving into the town itself is quite the experience with the majestic Coila Lake and Tuross Lake greeting you at the turnoff.

Just look at that colour | @johnrespondek

If you’ve got a boat, FWBs (Friends With Boats) or a kayak, I also highly recommend checking out Horse Island, Cambathin Island, and Deuaumba Island, accessed via Tuross Lake. No FWBs? No dramas. Watercraft hire is available if you so desire.

You’ve got a few tasty options for dining out. The one I can safely endorse is The Pickled Octopus Seafood and Thai Cafe, overlooking the lake.

If you happen to have extra time on your hands, explore the surroundings – Congo, Meringo, and Bingie are epic zones, accessible via dirt roads and a sturdy vehicle (that is, if you’re not exploring on foot via the Bingi Dreaming Track).

12. Brooms Head, North Coast

Time from Sydney: 7 hours

Yamba and Angourie are both awesome, no question. However, in the spirit of lesser-known NSW beach holidays, I’m throwing Brooms Head into the ring as a contender. It’s tiny and oh-so beautiful and you have a chance of spotting wild emus.

The nearby Lake Arragan is a camp spot that won’t disappoint

Nestled in the Yuraygir National Park, your eyeballs are in for a red-hued treat. Make sure you visit Cakora Point, as well as Lake Arragan and Red Cliff, around 3km north of Brooms Head on Brooms Head Road. Bring your canoe or kayak if possible, because Lake Arragan is a top spot for paddling fun.

That’s a Wrap for our Best Towns for NSW Beach Holidays!

Remember, less popular doesn’t mean less amazing for these NSW coastal beauties.

It isn’t just about escaping the crowds, it’s about discovering the lesser-known treasures that await. There really is a spot for every vibe, whether you’re looking to be at one with nature or still have a holiday in NSW with plenty of entertainment and dining options.

Whether you’re seeking serenity or stirring up some excitement, these coastal towns in NSW are likely to leave a lasting impression no matter whether you’re flying solo, partnered up, or taking the whole fam. Happy travels!

Read more:  12 Best Dog Friendly Camping Sites in NSW

More Places to Explore in NSW

• Coastal Hiking in Yuraygir National Park (Northern NSW)
• Off The Beaten (Historic Nightcap) Track – Byron Bay’s Best Hidden Hike
• Eurobodalla’s Calling! Here’s 8 Reasons To Answer
• Sapphire Coast Road Trip – Narooma, Montague Island, and Fresh MTB Trails

We’ve shared these recommendations because we genuinely rate them and want you to enjoy them too. Our writers use a mix of personal experience and research to compile these lists, and they’re also encouraged to be honest when things aren’t up to scratch. For more information on our approach, check out our  Editorial Standards .

Why not just let people explore and find their own places instead of splattering it out on the internet and ruining it for the people that actually live in these places. Not cool!

So just the whole south coast?

8 fantastic towns on the south coast if we’re being picky. Can’t help that it’s brilliant!

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Places to visit in NSW

Explore Australia’s most geographically diverse state at any time of the year. There are many stunning NSW destinations. Whether weekend getaways, family holidays or adventure holidays, you’ll find plenty of points of interest and amazing attractions.

Blue Mountains

Country NSW

Lord Howe Island

Outback NSW

Snowy Mountains

Places to visit on the nsw coast.

If you're planning a holiday on the water, then NSW is the place to be. Explore its many marine parks, where you can see everything from dolphins and whales to turtles, seals and colourful fish. If you want to get active, there are so many water sports to choose from including surfing, kayaking, stand-up paddeboarding and sailing.

South Coast

Central Coast

North Coast

Spectacular sydney.

Welcome to NSW’s cosmopolitan capital city. Enjoy the incredible waterways of the harbour, surf on some of Australia’s best beaches, and admire the iconic Sydney Opera House and Sydney Harbour Bridge.

Enjoy fantastic hospitality at bars and restaurants, immerse yourself in nature at national parks and explore some of Australia's oldest buildings. The perfect starting point for a NSW getaway.

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Destination NSW acknowledges and respects Aboriginal people as the state’s first people and nations and recognises Aboriginal people as the Traditional Owners and occupants of New South Wales land and water.

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VisitNSW.com is the official tourism site for Destination NSW. © Copyright 2024 Destination NSW. All rights reserved

Australian Symbols booklet

The Australian Symbols booklet is an educational resource and a source of general information which presents the official symbols and emblems of the Commonwealth, state and territories of Australia.

The symbols of New South Wales

The New South Wales state flag has a blue background and consists of 2 elements; the Union Jack in the upper left corner and the badge of New South Wales on the right side. The first badge of the colony of New South Wales, authorised in 1869, was simply the red cross of St George on a silver (white) field.

The colour references for the New South Wales state flag are:

• Red: PANTONE® 485,
• Blue: PANTONE® 2758, and
• Gold: PANTONE® 123.

The Coat of Arms

The New South Wales state Coat of Arms was granted by King Edward VII in 1906. On the New South Wales Coat of Arms, a lion and kangaroo support the shield on which the old state badge of the colony appears. A golden fleece and sheaves of wheat symbolise the greatest achievements of New South Wales’ agricultural industries of the time. The crest above the shield is of the rising sun which represents the newly rising country, and rests on a wreath of silver (white) and blue which represent the state’s livery colours.

Motto on Arms

Reflecting the rising sun crest of New South Wales, the state’s Latin motto is:

Orta recens quam pura nites: “Newly risen how brightly you shine” .

The current badge on the state flag was announced by the then Governor of New South Wales, Sir Hercules George Robert Robinson, on 15 February 1876 and has been used since it was proclaimed in the New South Wales Gazette on 18 February 1876. It shows the golden lion of England in the centre of the red cross of St George on a silver (white) background.

The cross also bears 4 eight-pointed stars, one on each arm, which represent the Southern Cross. The golden lion and cross of St George reflect the British heritage of the first European settlers. The cross of St George is also the traditional badge of the British Royal Navy.

The floral emblem

The waratah.

The New South Wales waratah has been the floral emblem of New South Wales since 1962. Brilliantly coloured waratah blooms can be seen for miles. No wonder the New South Wales waratah was given the Greek botanical name of telopos, meaning seen from afar. There are 4 other waratah species in Australia, occurring from Tasmania to northern New South Wales.

The waratah flower is made up of a pincushion arrangement of small flowers, surrounded by bright red bracts, with blooms growing up to 12 centimetres wide. The flowers appear on tall bushes with stiff, long, saw tooth leaves. While the flowers are pollinated by the many native birds which perch on the blossoms to sip the nectar, waratahs are notoriously hard to cultivate.

Unfortunately, no one now knows the exact meaning of the Aboriginal name waratah, however it comes from the language of the Eora people and appears in a number of First Nations Australians Dreaming Stories across New South Wales nations.

In an Aboriginal Dreaming Story, Wamili, the great hunter, loved the nectar of the waratah. When he was struck blind by lightning, the Kwinis, tiny bush spirits, made the central pincushion flowers of the waratah more rigid so Wamili could find the bloom by touch.

You can find waratahs in the Blue Mountains, west of Sydney, and a rare breed of white waratahs can be found only in the southern highlands; you can’t pick them as they are protected by the state. The waratah was adopted into the New South Wales Government logo and brand in 2009 which features prominently and consistently across government communications and within the community.

The animal emblems

The laughing kookaburra.

There are 10 species of kingfishers in Australia and the largest kingfisher in the world is the laughing kookaburra, which has been the bird emblem of New South Wales since 1971. Kookaburras have brown and white feathers to help it blend in with the environment, large heads, a distinctive dark brown stripe which runs around each eye and long beaks that can grow up to 10 centimetres long. They can measure up to 46 centimetres from the tip of its beak to the end of its tail.

With a territorial call like fiendish laughter, kookaburras wake people up throughout eastern Australia.

Its other names are the “bushman’s clock” and the “laughing jackass”, since it sounds a little like the braying of a male donkey. Kookaburras live mainly in the eucalypt forests of eastern Australia but have adapted well to life in towns and suburbs. Kookaburras do not need to drink any water, getting enough water from the food they eat. Their diet includes lizards, small snakes and insects, and unfortunately on occasion can also include chicks and ducklings on farms and fish in garden ponds.

The platypus

The platypus is a mammal which lives in burrows by rivers in eastern Australia and became the faunal emblem for New South Wales in 1971.

The platypus is one of the world’s strangest creatures. It is one of only 2 monotremes, or egg-laying mammals, on earth - the other is the echidna, the spiny anteater. The female platypus feeds milk to its grub-like young but since the mothers have no nipples, their young uses its rubbery, long lips to suck milk from fur on the mother’s belly for its first 4 months of life.

The adult males have a poison spur on the heel of each hind foot for combat against other males; the poison is extremely painful to humans and produces symptoms similar to a snakebite.

The platypus is an agile swimmer with a big appetite. It finds its food mainly by nosing around in the beds of streams and rivers. Each day, it eats nearly its own weight in food: yabbies, fish, frogs, shellfish, tadpoles and earthworms.

The fish emblem

The eastern blue groper.

An inquisitive and friendly fish, the eastern blue groper is endemic to Australia and was proclaimed in 1998 as the fish emblem of New South Wales, the first state to identify a fish as a state emblem.

The eastern blue groper is a species of wrasse and, once endangered, has made a strong recovery from over-fishing as a result of laws of the state, limiting exploitation of the species.

Strongly territorial, inhabiting rocky reefs, river estuaries and sea grass beds along the New South Wales coastline, it is very responsive to contact with humans. It’s no wonder it is a favourite of the diving fraternity who have found the fish willing to accept hand feeding from divers and to welcome close encounters of the submarine kind.

This stout bodied species has peg-like teeth, heavy scales, a large tail and thick lips and can grow to over a meter in length and weigh up to 25 kilograms. Eastern blue gropers are born females and transition around the time it reaches 50 centimetres in length into males. Though the eastern blue groper is in no danger from spearfishing, it is likely to be snapped by underwater photographers keen to capture the beautiful deep navy to cobalt blue of the male fish, or the green brown to golden colour of the female.

The gemstone emblem

The black opal.

The black opal was proclaimed in 2008 as an emblem of New South Wales. It is the rarest and most valuable type of opal, at times even reaching carat prices rivalling the best diamonds. It is called black opal because it has a dark grey to black background hosting a kaleidoscope of colours.

Australia produces over 90 per cent of the world’s supply of precious opal. The major opal producing areas in New South Wales are Lightning Ridge and White Cliffs. Over 99 per cent of the most valuable black opal comes from only 2 localities – Lightning Ridge and Mintabie in South Australia.

Opals are usually found in solid rock containing minerals in the center (nodules) or formed in thin layers in the strata (seams) but sometimes they emerge in fossils. The area around Lightning Ridge was part of an inland sea 100 million years ago home to many animals, including birds and fish. As their remains sank into the mud, some transformed into opalised fossils.

Australia is the only part of the world where opalised animal and plant fossils have been found. The most famous opalised fossil is Eric the Pliosaur, who can be found in Sydney’s Australian Museum.

The fossil emblem

Magdageria fairfaxi.

The 370 million year old Magdageria fairfaxi was proclaimed in 2015 as the New South Wales state fossil emblem and is one of the largest fish fossils in the world and unique to New South Wales. The predatory fish was a large, air-breathing lobe-finned fish that grew up to 1.7 metres long and had powerful jaws lined with many large fangs from the Canowindra Fish Bed in central New South Wales.

The Magdageria fairfaxi belongs to the Tetrapodomorphs, this clade of vertebrates exhibited the transition from fins to limbs, and from using gills in water to breathing air. They are significant because they are considered ancestors of all land vertebrates including humans.

The historic paleontological dig of 1993 was led by Doctor Alex Ritchie, a research scientist from the Australian Museum, and remains a significant paleontological site. It represents a mass grave of fish trapped in a shrinking billabong. The dead fish were rapidly covered by sediments that preserved them with little disturbance, ensuring they remained complete and in excellent condition upon excavation.

Over 3,000 other fossil specimens were discovered with 8 new species and 4 genera known only to New South Wales. The Magdageria fairfaxi is the largest fish discovered at the site and the fossil was affectionately nicknamed Fred to honour Fred Fewings who was the skilled operator of the 22 tonne excavator. You can visit the Age of Fishes Museum in Canowindra that displays many hundreds of freshwater fish fossils from the Devonian Era that were unearthed, including a life-size three-dimensional model of the Magdageria fairfaxi.

For further information on the symbols of New South Wales, please contact:

New South Wales Protocol Department of Premier and Cabinet GPO Box 5341 Sydney NSW 2001 Phone: 02 9228 5555 Email: [email protected]

The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. It should also have an emotional pull, evoking feelings of excitement, adventure, relaxation, or whatever other emotions are appropriate for the destination.  In this blog post, we will explore the history and significance of tourism slogans and showcase a collection of the best and worst ones from around the world.  We will also provide some tips for creating a great tourism slogan.

History of Tourism Slogans

The use of tourism slogans dates back to the early 20th century when destinations began to market themselves more aggressively to attract visitors. One of the first known tourism slogans was “See America First,” which the United States government used in the 1920s to encourage Americans to explore their own country before traveling abroad.

In the following decades, more destinations worldwide began to adopt their own tourism slogans to stand out in a crowded market. For example, the British government used ” Visit Britain ” in the 1950s to promote the country as a travel destination.

As tourism has evolved over the years, so have the slogans used to promote it. In the 1960s and 1970s, tourism slogans often focused on a destination’s natural beauty and outdoor recreational opportunities. For example, “New Zealand: 100% Pure” has been used by the New Zealand government since 1999 to promote the country’s unspoiled landscape and clean environment.

In recent years, tourism slogans have become more diverse and creative, with destinations using catchy and memorable phrases to appeal to travelers’ emotions and sense of adventure. Some examples of iconic tourism slogans from recent years include “Australia: Where the Bloody Hell Are You?” and “Spain: Passion for Life.”

The history of tourism slogans reflects the evolution of the travel industry and travelers’ changing priorities and interests. Whether it’s showcasing a destination’s natural beauty, cultural attractions, or unique character, the best tourism slogans capture the essence of a place and inspire travelers to visit and experience it for themselves.

Best Tourism Slogans

Below are sixteen of the best tourism slogans from around the world. From iconic catchphrases to more recent taglines, these slogans represent some of the most memorable and effective tourism campaigns.

“I Love NY” – This iconic slogan, which features a heart symbol in place of the word “love,” has been used by the state of New York since 1977 to promote the city as a world-class travel destination. The slogan has become synonymous with the city itself and is recognized around the world.

“Australia: Where the Bloody Hell Are You?” – This provocative slogan was used by the Australian tourism board in 2006 to promote the country as a place full of adventure and excitement. The slogan was controversial then, but it helped increase Australia’s tourism and is now considered one of the most memorable tourism slogans of all time.

“Come to life” – This slogan, which South Africa introduced in 2013, captures the country’s diverse and vibrant culture and its natural beauty and adventure opportunities.

“Spain: Passion for Life” – This slogan, introduced by the Spanish tourism board in 2011, highlights the country’s rich cultural heritage and lively way of life.

“Italy: La Dolce Vita” – This slogan, which means “the sweet life,” captures Italy’s laid-back, indulgent spirit and its renowned cuisine and wine.

“Greece: The True Experience” – This slogan, introduced by the Greek tourism board in 2017, promotes the country’s rich history, culture, and natural beauty.

“Japan: Endless Discovery” – This slogan was introduced by the Japanese tourism board in 2018, highlighting the country’s diverse and unique culture and its many attractions and experiences.

“Canada: Keep Exploring” – This slogan, introduced by the Canadian tourism board in 2013, promotes the country’s natural beauty and diverse regions.

“Singapore: Your Amazing Playground” – This slogan, introduced by the Singapore tourism board in 2018, promotes the city-state as a destination full of excitement and adventure.

“Germany: Unlimited Possibilities” – This slogan, introduced by the German tourism board in 2018, highlights the country’s diverse regions, cultural attractions, and opportunities for adventure.

“Ecuador: All You Need is Ecuador” – This slogan, introduced by the Ecuadorian tourism board in 2018, promotes the country’s diverse regions, including the Amazon rainforest, the Galápagos Islands, and the Andes Mountains.

“Egypt: The Gift of the Nile” – This slogan, introduced by the Egyptian tourism board in 2018, highlights the country’s rich history and cultural attractions, including the Pyramids of Giza and the Nile River.

“New Zealand: 100% Pure” – This slogan, which the New Zealand government has used since 1999, promotes the country’s unspoiled landscape and clean environment.

“Peru: The Land of the Incas” – This slogan, introduced by the Peruvian tourism board in 2018, highlights the country’s rich cultural heritage and ancient civilizations, including the Inca Empire.

“Fiji: Where Happiness Finds You” – This slogan, introduced by the Fijian tourism board in 2018, promotes the country’s laid-back, welcoming culture and its stunning beaches and natural beauty.

“Jamaica: One Love” – This slogan, introduced by the Jamaican tourism board in the 1980s, promotes the country’s laid-back, welcoming culture and reggae music.

Worst Tourism Slogans

Tourism slogans are meant to be memorable and inspiring, but sometimes they can fall flat or even be controversial, and below, we highlight some of the worst tourism slogans in recent years. These slogans range from poorly executed to downright offensive, serving as cautionary tales for destinations looking to promote themselves to travelers. Whether tone-deaf, arrogant or simply misguided, these tourism slogans demonstrate the importance of being mindful and sensitive when marketing a destination to the world.

“Croatia: The Mediterranean As It Once Was” – This slogan, used by the Croatian tourism board in 2015, was criticized for implying that other Mediterranean countries were not authentic or had lost their cultural traditions.

“Qatar: You’re in Your Element” – This slogan was used by the Qatari tourism board in 2017 and was criticized for being tone-deaf and insensitive in the wake of the country’s human rights abuses and exploitation of migrant workers.

“Visit Florida: The Rules Are Different Here” – This slogan, used by the state of Florida in 2018, was criticized for promoting reckless and dangerous behavior and a lawless atmosphere.

“Visit London: The Only Place to Be” – This slogan, used by the London tourism board in 2015, was criticized for being arrogant and excluding other destinations.

“Sweden: The Nature of Sweden” – This slogan, used by the Swedish tourism board in 2016, was criticized for promoting a stereotype of Sweden as a cold, snowy country and ignoring the country’s cultural and urban attractions.

“Bhutan: Happiness is a Place” – This slogan, used by the Bhutanese tourism board in 2014, was criticized for oversimplifying the concept of happiness and ignoring the country’s social and economic challenges.

“Syria: Always Beautiful” – This slogan, used by the Syrian tourism board in 2011, was criticized for ignoring the country’s ongoing civil war and promoting a false sense of security and stability.

“Egypt: Land of Pharaohs and Terrorism” – This slogan, created as a parody by a social media user in 2015, highlights the negative association that some people have with Egypt due to the country’s history of terrorism and political instability.

“Greece: The Only Crisis Is Choosing What to Do First” – This slogan, used by the Greek tourism board in 2015, was criticized for being tone-deaf and ignoring the country’s economic crisis and debt problems.

“Visit Haiti: 10 Reasons Why You Should Visit Haiti Now” – This slogan, used by the Haitian tourism board in 2017, was criticized for ignoring the country’s ongoing political and economic challenges and promoting a false sense of optimism.

“Japan: Come and Relax” – This slogan, used by the Japanese tourism board in 2018, was criticized for promoting a stereotype of Japan as a relaxing and Zen-like country and ignoring the country’s vibrant and energetic culture.

“Thailand: Land of Smiles” – This slogan, which the Thai government has used since the 1980s, was criticized for oversimplifying the country’s culture and ignoring its political and social issues.

“India: Incredible!” – This slogan, used by the Indian tourism board in 2002, was criticized for being too broad and lacking a specific focus or message.

“Mexico: Live It to Believe It” – This slogan, used by the Mexican tourism board in 2018, was criticized for promoting a one-dimensional image of Mexico as a party destination and ignoring the country’s cultural and natural attractions.

“Russia: A Unique Land” – This slogan, used by the Russian tourism board in 2018, was criticized for being too vague and lacking a clear message or focus.

How to Create a Great Tourism Slogan

Creating a great tourism slogan requires a combination of creativity, strategy, and cultural sensitivity. Here are a few tips for crafting a compelling and memorable tourism slogan:

• Keep it simple: A great tourism slogan should be short, catchy, and easy to remember. Avoid using too many words or complex language.
• Make it memorable: A memorable slogan is more likely to stick in people’s minds and encourage them to visit a destination. Use catchy phrases, wordplay, or alliteration to make your slogan stand out.
• Reflect the destination’s unique character: A great tourism slogan should capture the essence of a destination and what makes it special. Think about the destination’s culture, history, attractions, and natural beauty, and use these elements to create a slogan that reflects its unique character.
• Be culturally sensitive: It’s important to be mindful of cultural differences and sensitivities when crafting a tourism slogan. Avoid using stereotypes or promoting a one-dimensional image of a destination.
• Test it out: Before finalizing a slogan, it’s a good idea to test it out with a focus group or through market research to see how it resonates with potential visitors. This will help ensure that the slogan is effective and well-received.

Tourism slogans are a powerful marketing tool that can help destinations attract visitors and establish brand identity. The best tourism slogans capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. However, not all tourism slogans are successful, and some have even been criticized for being tone-deaf, offensive, or simply poorly executed. As this post has demonstrated, it’s important for destinations to be mindful and culturally sensitive when crafting a tourism slogan and to test it out with potential visitors to ensure that it resonates with them. Whether you’re looking for the best or the worst tourism slogans, there are plenty of examples from around the world to inspire your next adventure.

Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.

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• Travel Advice

The tourism slogans you'll never see

FORGET slogans that try to entice you to a destination. From London to Vegas, The Naked Traveller gives us the real tourism taglines. 

Couple reveals $46k housing crisis gamble

Call that could split up Qantas and Jetstar

Woman’s cheat to always flying for free

YOU'VE gotta love the tourism tagline - the pithy, humorous slogan designed to entice you to visit a destination in just a couple of sentences.

The best ones stay etched in your memory, while a bad one can turn you off a destination before you’ve even Googled it.  When they’re good they’re very good. You’d be hard pressed to find anyone who doesn’t know the iconic "I heart New York", enticing millions to the city that never sleeps and keeping hundreds of NYC T-shirt vendors in business for the past 30 years.

Travelcards for the tube and train cost around $10 per day, and that’s if the workers haven’t chosen to strike because their arms are too sore from turning steering wheels or pressing buttons.

Instead of going to an Irish pub in Kilburn, for example, why not save your travel money for a couple of days and fly to an Irish pub in Ireland instead? The Truthful slogan: It Costs The World. Visit London FRANCE Tagline: Rendez-Vous en France The problem with this is if you don’t understand French, you’re not going to go. Worse still, the prospective tourist might think "rendez-vous" is some kind of communicable disease which is rampant in France and choose to go to Italy instead. However, I think this is all just part of the elitist French masterplan to eradicate all English speaking in their country. If you’re educated and refined enough to know what it means, then you’re very welcome to come; if not, go to Mallorca. The Truthful slogan: France: Learn Our Language or Don’t Bother Coming’ WALES Tagline: The Big Country This is a blatant lie. I’ve been to Wales and it’s not very big at all. You can drive to all four corners in a day, if you’re lucky with the traffic (herds of sheep blocking country roads).

Us Aussies drive the length of Wales to get a carton of milk from the convenience store, so they’re clearly taking the piss.

This is like England having the line: “It never rains here” or Scotland: “You’ll understand what the locals are saying.” The Truthful slogan: Wales. Quite Small Really  

AUSTRIA Tagline: You’ve Arrived Erm, no, I haven’t. I’m still at home just thinking of coming. Unless this is written on the Austrian border – and even then it’s quite likely you’re going to be visiting – it doesn’t make sense to me.

Maybe the tagline "creatives" kept drawing a blank during their brainstorming meetings and came up with this one at 5.25pm on a Friday afternoon. “That’ll do, let’s go to the pub.” The Truthful Slogan: Austria: We Honestly Can’t Think Of A Reason You Should Come... And It’s Beer O’clock. ICELAND Tagline: Pure. Natural. Unspoiled. Iceland. The Way Life Should Be Haven’t got a problem with this one, because for all intents and purposes, Iceland is a natural, unspoilt destination.

The problem is that when you think of tourism and Iceland, all that comes to mind at the moment is erupting volcanoes and clouds of ash grounding planes around the world.

Iceland’s reputation is taking a bashing for something it can’t control and has nothing to do with what there is to experience on the beautiful island.

There’s no such thing as bad publicity, so why not face the issue head on? The Truthful slogan: Iceland - Our Volcanoes Are Screwing Up Your Travel Plans But Please Don’t Hold That Against Us

LAS VEGAS Tagline: What Happens Here, Stays Here The phrase is a well-worn one; a sanitised nudge and wink to the debauchery most people – mainly blokes away from their wives and girlfriends – get up to in Las Vegas.

And while The Hangover has set the bar high for guy trips to "Sin City", there’s still no denying that you can get yourself into serious amounts of trouble – marital, monetary, alcoholic – if you get caught up in all the hoopla.

"What Happens Here, Stays Here" is one of the more accurate taglines you’ll find, but it still doesn’t go far enough.

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A couple has taken the ultimate plunge, amid rising house costs and everyday living, for a new way of life that has cost less than a deposit.

A Nationals senator has launched an attack on aviation giants, saying the watchdog should be able to split companies misusing their market power.

A woman has flashed her fortunate position of being able to fly around the US for free — but there’s a big catch to her free tickets.

Home » Slogans » Catchy Slogans » List of 101 Creative Tourism Catchy Slogans and Taglines

List of 101 Creative Tourism Catchy Slogans and Taglines

We have gathered a list of some of the catchiest tourism slogans and taglines that shine brightly within the industry. These remarkable slogans are followed by the Greatest Travel Agency Names of All-Time and a special post on How to Write a Catchy Slogan that Brings in More Customers .

A Destination for the New Millennium.

A different light.

A new point of view.

A signature of excellence.

A tradition of excellence.

A whole world on a single island.

A world within. A state apart.

Adventures In Living.

Awaken To A Different World.

Beautiful one day, perfect the next.

Beauty Amplified.

Best under the Australian sky.

Better prices. Exceptional people.

Beyond Words.

Big agency deals. Small agency feel.

Big Country.

Come to Life.

Creative Holidays. Create your kind of holiday.

Discover a different world…

Dream. Explore. Discover.

Dreams for all seasons.

Eat, drink, and be happy. Ride the rails!

Endless Discoveries.

Enjoy the freedom!

Enjoy the show.

Escape completely.

Eternally Yours.

Even better this year.

Every day is different.

Everything else is in the shade.

Exclusive holidays for the single traveler.

Experience the uncommon element.

Experience Variety.

Explore Minnesota.

Exploring the world in comfort.

Fields of Opportunities.

Forever West.

Georgia on my mind.

Get natural.

God’s own country.

Great Faces. Great Places.

Great journeys – fascinating places.

Happiness on Earth.

Honest To Goodness Indiana.

I (Heart) NY.

Inspiring destinations within your reach.

It’s a real pleasure.

It’s all here.

It’s Like A Whole Other Country

It’s more fun in the Philippines.

Journey at its luxurious best.

Journeys as great as the destinations.

Just a Smile Away.

Let us show you the world!

Let your soul and spirit fly.

Life Elevated.

Live Free & _________.

Live your myth in Greece.

Made in Tennessee.

Manly. Seven Miles from Sydney, a Thousand Miles from Care…

Mile after magnificent mile.

More than the usual.

Must be the sunshine.

New Mexico True.

Oceans of experience.

One aim, excellence.

Pick Your Passion.

Positively Transforming.

Rail trips to here, there and everywhere!

Relax… You’re with us! We make it simple.

Relaxed, friendly and informal.

State of Independence.

Still Revolutionary.

Sweet Home Alabama

Take me to the top.

The best way to see America!

The Grand Canyon State.

The Heartland of the Baltic.

The Island for All Seasons.

The Island of Memories…

The Land that Sings.

The Mediterranean as it once was.

The Natural State.

The value of experience.

There is no place like Kansas.

There’s no place like it.

There’s only one.

Too much fun for just one day.

Travel with a clear conscience.

Ultimate in Diversity.

Unbridled Spirit.

Unforgettable rail journeys.

Virginia is for lovers.

We live it. You’ll love it.

We Love Dreamers.

Where family fun begins.

You’ll love where we take you.

You’ve arrived.

Your world. Your way.

Greatest Travel Agency Names of All-Time Captivating Journeys Destination Vacation Trailfinders Vacations to Go Pack & Go See All of the Greatest Travel Agency Names of All-Time

Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers.

The below infographic takes a look at the tourism industry and top destinations promoting by social media. Today’s travelers predominantly connect by social media where resorts and major destinations can engage travelers to encourage travel.

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Tourism Slogans for Every Country in the World: From Catchy to Cringeworthy

You guys — I have gone down a rabbit hole. 🤦🏻‍♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here !).

Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!

It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.

Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).

A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).

Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….

Table of Contents

Worst Country Tourism Slogans

Armenia – Visit Armenia, It is Beautiful

Straight to the point but I feel like Armenia kind of mailed it in on this one.

Explore Armenia

Brazil – Visit and Love Us

Sounds a bit needy to me, Brazil.

Explore Brazil

Brunei Darussalam – Abode of Peace

Interesting slogan for a country known for its human rights violations…

Explore Brunei Darussalam

El Salvador – El Salvador: Impressive!

I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.

Explore El Salvador

Finland – I Wish I Was in Finland

Putting the words in tourists’ mouths…

Explore Finland

Gibraltar (UK) – Time to be Enlightened

I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?

Explore Gibraltar

Honduras – Everything is Here

Bold claim, Honduras.

Explore Honduras

Hungary – WOW Hungary

WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?

Explore Hungary

Indonesia – Wonderful Indonesia

I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…

Explore Indonesia

Iran – You Are Invited

Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.

Explore Iran

Jordan – Yes, It’s Jordan

Jordan’s getting a bit cocky here if you ask me…

Explore Jordan

Luxembourg – Live Your Unexpected Luxembourg

I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.

Explore Luxembourg

Montserrat (UK) – Come. We Have Time for You.

It’s actually so bad that it’s kind of good.

Explore Montserrat

The Netherlands – The Original Cool

I think I’m missing something. What does this even mean?

Explore The Netherlands

Paraguay – You Have to Feel It!

Feel what? A bit forward for a first date.

Explore Paraguay

Slovakia – Travel in Slovakia – Good Idea

I actually secretly love how cringeworthy this one is…

Explore Slovakia

Syria – Always Beautiful

Really, Syria? The decades of civil war might imply otherwise.

Explore Syria

Tunisia – I Feel Like Tunisia

What does this even mean?!

Explore Tunisia

United States – All Within Your Reach

America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.

Explore the United States

Uruguay – Uruguay Natural

Huh? I don’t get it.

Explore Uruguay

Best Country Tourism Slogans

Anguilla (UK) – Tranquillity Wrapped in Blue

This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.

Explore Anguilla

Antigua and Barbuda  – The Beach is Just the Beginning

I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.

Explore Antigua and Barbuda

Austria – Arrive and Revive

This just sounds so refreshing!

Explore Austria

Bhutan – Happiness is a Place

Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…

Explore Bhutan

Cape Verde – No Stress

Sounds good to me!

Explore Cape Verde

Denmark – The Happiest Place on Earth

If you’ve got it, flaunt it.

Explore Denmark

Djibouti – Djibeauty

See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.

Explore Djibouti

Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable

I’m all about the hidden gems so sign me up!

Explore Faroe Islands

Fiji – Where Happiness Finds You

Yes, please. 🙋🏻‍♀️

Explore Fiji

Kiribati – For Travellers

The implication is that Kiribati is for travelers, NOT tourists. And I like it.

Explore Kiribati

Montenegro – Wild Beauty

Something about this slogan just resonates with me.

Explore Montenegro

Morocco – Much Mor

Clever, Morocco.

Explore Morocco

Mozambique – Explore the Unexplored!

My kind of traveling!

Explore Mozambique

Nigeria – Good People, Great Nation

I just love the country pride and it actually really makes me want to visit.

Explore Nigeria

Oman – Beauty Has an Address

Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.

Explore Oman

Philippines – It’s More Fun in the Philippines

Enticing…I’d like to find out if this is true!

Explore Philippines

Tajikistan – Feel the Friendship

Sounds lovely, Tajikistan.

Explore Tajikistan

Timor-Leste – Explore the Undiscovered

Hidden gems are my jam. One day, Timor-Leste, one day.

Explore Timor-Leste

Ukraine – It’s All About U

I love both the play on words and the inviting sentiment here!

Explore Ukraine

Uzbekistan – Naturally Irresistible!

From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.

Explore Uzbekistan

Complete List of Tourism Slogans by Country

Afghanistan – N/A

Albania – Go Your Own Way

Algeria – Tourism for Everybody

American Samoa (US) – N/A

Angola – Country of the Future

Andorra – The Pyrenean Country

Antarctica – The White Continent

Argentina – Beats to Your Rhythm

Artsakh (Armenia) – A Hidden Treasure

Aruba (Netherlands) – One Happy Island

Australia – Come Live Australia’s PhilAUSophy

Azerbaijan – Take Another Look

Bahamas – Fly Away

Bahrain – Ours. Yours. Bahrain.

Bangladesh – Beautiful Bangladesh

Barbados – Brilliant Barbados

Belarus – Hospitality Without Borders

Belgium – The Place to Be

Belize – Belize is a Curious Place

Benin – N/A

Bermuda (UK) – So Much More

Bolivia – Bolivia Awaits You

Bonaire (Netherlands) – Once a Visitor Always a Friend

Bosnia and Herzegovina – The Heart of SE Europe

Botswana – Our Pride, Your Destination

Brazil – Brazil. Visit and Love Us

Bulgaria – A Discovery to Share

Burkina Faso – N/A

Burundi – Beautiful Burundi

Cabo Verde – No Stress

Cambodia – Kingdom of Wonder

Cameroon – Africa in Miniature

Canada – Keep Exploring

Cayman Islands (UK) – Dream in Cayman

Central African Republic – N/A

Chad – Oasis of the Sahel

Chile – Where the Impossible is Possible

China – Explore the World with Us

Colombia – Colombia is Magical Realism

Comoros – N/A

Congo, Democratic Republic of – N/A

Congo, Republic of – N/A

Cook Islands (New Zealand) – Love A Little Paradise

Costa Rica – Essential Costa Rica

Côte d’Ivoire – N/A

Croatia – Full of Life

Cuba – Autentica Cuba

Curaçao (Netherlands) – Curacao: Real. Different.

Cyprus – Cyprus in Your Heart

Czech Republic – Land of Stories

Dominica – The Nature Island

Dominican Republic – Dominican Republic Has It All

East Timor – Being First Has Its Rewards

Ecuador – All You Need is Ecuador

Egypt – Where It All Begins

England – Discover Your England

Equatorial Guinea – N/A

Eritrea – N/A

Estonia – Epic Estonia

Eswatini – A Royal Experience

Ethiopia – Land of Origins

Falkland Islands (UK) – Desire the Right

France – Rendez Vous en France

French Guiana (France) – N/A

French Polynesia (France) – Reconnect with the World

Gabon – N/A

Gambia – The Smiling Coast of Africa

Georgia – For the Best Moments of Your Life

Germany – Simply Inspiring

Ghana – Culture, Warmth, and Much More

Greece – Always in Season

Greenland (Denmark) – N/A

Grenada – Pure Grenada: The Spice of the Caribbean

Guadeloupe (France) – The French Caribbean Archipelago

Guam (US) – Where America’s Day Begins

Guatemala – Heart of the Mayan World

Guinea – N/A

Guinea-Bissau – N/A

Guyana – South America, Undiscovered

Haiti – Experience It!

Hong Kong (China) – Best of It All, It’s in Hong Kong

Iceland – Inspired by Iceland

India – Incredible India

Iraq – The Other Iraq (Kurdistan)

Ireland – Jump into Ireland

Israel – Land of Creation

Italy – Made in Italy

Jamaica – Heartbeat of the World

Japan – Endless Discovery

Kazakhstan – The Land of Wonders

Kenya – Magical Kenya

Kosovo – N/A

Kuwait – Pearl of the Gulf

Kyrgyzstan – So Much to Discover!

Lao People’s Democratic Republic (Laos) – Simply Beautiful

Latvia – Best Enjoyed Slowly

Lebanon – Passion for Living

Lesotho – The Kingdom in the Sky

Liberia – The Gateway for Tourism

Libya – N/A

Liechtenstein – Experience Princely Moments

Lithuania – Real is Beautiful

Macau (China) – The City of Dreams

Madagascar – A Genuine Island, A World Apart

Malawi – The Warm Heart of Africa

Malaysia – Truly Asia

Maldives – The Sunny Side of Life

Malta – Truly Mediterranean

Marshall Islands – N/A

Martinique (France) – There’s Only One Martinique

Mauritania – N/A

Mauritius – It’s a Pleasure

Mayotte (France) – N/A

Mexico – A World of Its Own

Micronesia (Federated States of) – Experience the Warmth

Moldova – Discover the Routes of Life

Monaco – For You

Mongolia – Nomadic by Nature

Myanmar – Myanmar, Be Enchanted

Namibia – Endless Horizons

Nauru – N/A

Nepal – Lifetime Experiences

Netherlands – The Original Cool

New Caledonia (France) – Pacific Heart

New Zealand – 100% Pure

Nicaragua – I Love You As You Are

Niger – N/A

Niue (New Zealand) – Nowhere Like Us

North Korea – N/A

North Macedonia – North Macedonia Timeless

Northern Mariana Islands (US) – N/A

Norway – Powered by Nature

Oman – Beauty Has An Address

Pakistan – It’s Beautiful, It’s Pakistan

Palau – Pristine Paradise Palau

Palestinian Territories – A Land of the Heart

Panama – Discovered by Nature

Papua New Guinea – A Million Different Journeys

Peru – Land of the Incas

Pitcairn Island (UK) – Come Explore

Poland – Move Your Imagination

Portugal – Europe’s West Coast

Puerto Rico (US) – Ready to Enchant You

Qatar – Qurated for You

Reunion Island (France) – The Ultimate Island

Romania – Explore the Carpathian Garden

Russian Federation – Reveal Your Own Russia

Rwanda – Discover the Land of a Thousand Hills

Saba (Netherlands) – The Unspoiled Queen of the Caribbean

Samoa – Beautiful Samoa

San Marino – San Marino For All

Sao Tome and Principe – N/A

Saudi Arabia – Experience to Discover

Scotland – A Spirit of Its Own

Senegal – N/A

Serbia – My Serbia

Seychelles – Another World

Sierra Leone – The Freedom to Explore

Singapore – Passion Made Possible

Slovenia – I Feel sLOVEnia

Solomon Islands – Solomon Is.

Somalia – N/A

South Africa – Inspiring New Ways

South Korea – Imagine Your Korea

South Sudan – N/A

Spain – #spainindetail

Sri Lanka – So Sri Lanka

St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure

St. Kitts and Nevis – Follow Your Heart

St. Lucia – Let Her Inspire You

St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island

St. Vincent and the Grenadines – The Caribbean You’re Looking For

Sudan – N/A

Suriname – A Colorful Experience…Exotic Beyond Words

Sweden – N/A

Switzerland – Get Natural

Taiwan – The Heart of Asia

Tanzania – The Soul of Africa

Thailand – Amazing Thailand: It Begins with the People

Tibet (China) – Take a Trip to the Holy Land

Tonga – The True South Pacific

Trinidad and Tobago – Go Beyond Ordinary

Turkey – Be Our Guest

Turkmenistan – The Heart of the Great Silk Road

Turks and Caicos Islands (UK) – Beautiful by Nature

Tuvalu – Timeless Tuvalu

Uganda – The Pearl of Africa

United Arab Emirates – Discover All That’s Possible

United Kingdom – Home of Amazing Moments

United States of America – All Within Your Reach

Vanuatu – Discover What Matters

Vatican City – N/A

Venezuela – Venezuela is Your Destination!

Vietnam – Timeless Charm

Virgin Islands (UK) – Nature’s Little Secrets

Virgin Islands (US) – Visit To Be Inspired

Wales – #findyourepic

Wallis and Futuna Islands (France) – Islands of Hidden Treasures

Yemen – N/A

Zambia – Let’s Explore

Zimbabwe – A World of Wonders

Which tourism slogan makes you want to visit that country the most and why?

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About Laura

Laura is an avid traveler who aspires to live a life filled with adventure and a dash of luxury and hopes to inspire others to do the same. She seems to consistently be drawn to lesser-traveled hidden "pearls" and loves to give these under-the-radar places the credit they are due. Laura can often be found on the ski slopes in the winter and is obsessed with all activities involving water...and mac and cheese...and Golden Retrievers.

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List of Tourism Logos And Slogans of Every Country in the World

Slogan plays a significant role in motivating the potential tourist and travellers to plan a visit. While we may have grown used to our memorable catchphrase, other countries have their unique slogans. Now check out the world map with countries and their slogans. Which one of these catchy phrases and logos do you think is the best?

Northern Africa

Morocco – Much mor

Western Africa

Central Africa

East africa.

Kenya – Magical Kenya

South Africa

Northern Europe

Western Europe

Eastern Europe

Southern Europe

Albania – Go your own way!

Northern America

Central America

South America

Central Asia

Western Asia

Southeast Asia

Micronesia – Experience the warmth

Australia – There’s NOTHING like Australia

Which country’s tourism logo and slogan that captures your attention? Leave us your thoughts on the comment sections below. Head over to Jobstore.com and unveil your next job opportunity.

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