south korea tourism ranking

Travel, Tourism & Hospitality

South Korea's tourism industry - statistics & facts

Who travels to south korea, how did the south korean tourism industry respond to covid-19, how much money do tourists spend in south korea, key insights.

Detailed statistics

Number of visitor arrivals in South Korea 2000-2023

Foreign visitors in South Korea 2022, by nationality

Domestic outbound air passenger traffic South Korea 2022, by airport

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Leisure Travel

Reasons why tourists chose to visit South Korea in 2022

Tourism receipts in South Korea 2012-2022

Average expenditure per capita of tourists from South Korea 2013-2023

Related topics

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• Coronavirus (COVID-19) in South Korea

Recommended statistics

• Premium Statistic Tourism receipts in South Korea 2012-2022
• Premium Statistic Tourism balance South Korea 1995-2023
• Premium Statistic Number of tourism-related establishments South Korea 2016-2022
• Premium Statistic Number of visitor arrivals in South Korea 2000-2023
• Premium Statistic Number of visitors to South Korea 2023, by age group
• Premium Statistic Reasons why tourists chose to visit South Korea in 2022

Total tourism receipts in South Korea from 2012 to 2022 (in billion U.S. dollars)

Tourism balance South Korea 1995-2023

Tourism balance in South Korea from 1995 to 2023 (in billion U.S. dollars)

Number of tourism-related establishments South Korea 2016-2022

Number of establishments in the tourism industry in South Korea from 2016 to 2022 (in 1,000s)

Number of inbound visitors to South Korea from 2000 to 2023 (in millions)

Number of visitors to South Korea 2023, by age group

Number of visitor arrivals to South Korea in 2023, by age group (in 1,000s)

Reasons why tourists chose to travel to South Korea in 2022

Economic impact

• Premium Statistic Absolute economic contribution of tourism in South Korea 2014-2029
• Premium Statistic Share of the GDP of the tourism sector in South Korea 2013-2028
• Premium Statistic Number travel agencies and reservation service establishments South Korea 2011-2020
• Premium Statistic Number of employees tourism sector South Korea 2012-2022
• Premium Statistic Number of employees tourism sector South Korea 2022, by business type

Absolute economic contribution of tourism in South Korea 2014-2029

Absolute economic contribution of tourism in South Korea from 2014 to 2029 (in million U.S. dollars)

Share of the GDP of the tourism sector in South Korea 2013-2028

Share of the GDP of the tourism sector in South Korea from 2013 to 2028

Number travel agencies and reservation service establishments South Korea 2011-2020

Number of travel agencies and other establishments offering reservation services in South Korea from 2011 to 2020 (in 1,000s)

Number of employees tourism sector South Korea 2012-2022

Number of people employed in the tourism sector in South Korea from 2012 to 2022 (in 1,000s)

Number of employees tourism sector South Korea 2022, by business type

Number of people employed in the tourism sector in South Korea in 2022, by type of business (in 1,000s)

Lodging industry

• Premium Statistic Number of employees in hotels and similar establishments South Korea 2011-2020
• Premium Statistic Amount of stays in lodgings during domestic travel South Korea 2022, by type
• Premium Statistic Travel time period using domestic lodgings South Korea 2022
• Premium Statistic Share of accommodations used during domestic travel South Korea 2022, by province
• Premium Statistic Most preferred tourist lodgings information channels South Korea 2022

Number of employees in hotels and similar establishments South Korea 2011-2020

Number of people employed in hotels and similar establishments in South Korea from 2011 to 2020 (in 1,000s)

Amount of stays in lodgings during domestic travel South Korea 2022, by type

Total amount of stays in accommodations when traveling domestically in South Korea in 2022, by type of accommodation (in millions)

Travel time period using domestic lodgings South Korea 2022

Distribution of time used to travel domestically while using accommodations in South Korea in 2022

Share of accommodations used during domestic travel South Korea 2022, by province

Distribution of accommodations used during domestic travel in South Korea in 2022, by province

Most preferred tourist lodgings information channels South Korea 2022

Most preferred methods of finding information about tourist accommodations in South Korea in 2022

Travel expenses

• Premium Statistic Average expenditure per capita of tourists in South Korea 2012-2022
• Premium Statistic Average expenditure per capita of tourists from South Korea 2013-2023
• Premium Statistic Distribution of tourist spending South Korea 2022, by item
• Premium Statistic Average travel expense of tourists to South Korea in 2022, by origin
• Premium Statistic Average daily travel expense of tourists to South Korea in 2022, by origin

Average expenditure per capita of tourists in South Korea 2012-2022

Average expenditure per capita of tourists in South Korea from 2012 to 2022 (in U.S. dollars)

Average expenditure per capita of tourists from South Korea from 2013 to 2023 (in U.S. dollars)

Distribution of tourist spending South Korea 2022, by item

Distribution of expenditure while traveling as a tourist in South Korea in 2022, by item

Average travel expense of tourists to South Korea in 2022, by origin

Average travel expense per person of visitors to South Korea in 2022, by origin (in U.S. dollars)

Average daily travel expense of tourists to South Korea in 2022, by origin

Average travel expense per person per day of visitors to South Korea in 2022, by origin (in U.S. dollars)

Ongoing impact of COVID-19

• Basic Statistic COVID-19: job loss in travel and tourism worldwide 2020-2022, by country
• Premium Statistic Share of people planning to travel abroad this year during COVID-19 South Korea 2022
• Premium Statistic Reasons for planning to travel abroad this year during COVID-19 South Korea 2022
• Premium Statistic Reasons for not traveling abroad this year during COVID-19 South Korea 2022
• Premium Statistic Regions to travel to this year during COVID-19 South Korea 2022

COVID-19: job loss in travel and tourism worldwide 2020-2022, by country

Number of travel and tourism jobs lost due to the coronavirus (COVID-19) pandemic in selected countries worldwide from 2020 to 2022 (in million)

Share of people planning to travel abroad this year during COVID-19 South Korea 2022

Share of people who are planning to travel abroad this year despite the coronavirus (COVID-19) pandemic in South Korea as of July 2022

Reasons for planning to travel abroad this year during COVID-19 South Korea 2022

Reasons for planning to travel abroad this year despite the coronavirus (COVID-19) pandemic in South Korea as of July 2022

Reasons for not traveling abroad this year during COVID-19 South Korea 2022

Reasons for not planning on traveling abroad this year despite the coronavirus (COVID-19) pandemic in South Korea as of July 2022

Regions to travel to this year during COVID-19 South Korea 2022

Regions people planned to travel to this year despite the coronavirus (COVID-19) pandemic in South Korea as of July 2022

Further reports Get the best reports to understand your industry

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(Ed Jones | AFP

South Korea

Overview of South Korea

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South Korea, officially the Republic of Korea, is a nation in eastern Asia that occupies the southern portion of the Korean Peninsula and has a long history of conflict.

Liberated from Japan in 1945 at the end of World War II, South Korea was invaded by communist forces in North Korea several years later. Aid from the United Nations helped end the three-year war and support the south on its path to democracy. A critical divide between the two nations along the center of the peninsula remains.

Establishing true democracy proved to be a challenge in South Korea. Though the first general democratic election in the country was held in 1948, subsequent periods were punctuated by authoritarian rule and military coups. Since 1987, however, the country has consistently held direct presidential elections.

South Korea’s high-tech, service-based economy is a foreign investment success story, becoming the first recipient of OECD Development Assistance Committee funds to later become a donor of the funds. The nation has seen steady growth and poverty reduction since the 1960s and is now among the world’s largest economies overall.

The country’s capital, Seoul, is located near the center of the Korean Peninsula, chosen as such during the Joseon dynasty (1392-1897) for its impressive feng shui – the idea that the positioning of objects ensures health and harmony. It is home to the headquarters of Samsung, Hyundai and Kia, representing two of South Korea’s important exports: technology and cars.

South Korea has one of the world’s largest gross national savings and reserves of foreign investment. Disposable household income has increased in recent years, and the country’s large upper class is keen to spend their money on “brand name” items and products.

South Korea’s culture is rooted heavily in the humanist ideology of Confucianism. Today, Christianity is the prominent religion with Buddhism as a close second. South Korea faces the challenge of an aging population. Residents are afforded universal health care and mandatory education through middle school.

[Explore the top universities in South Korea. ]

Visitors can explore the country’s temperate climate, sweeping hills and mountains, and wide coastal plains, along with 13 UNESCO Cultural World Heritage Sites.

South Korea is a member of many international organizations, including the United Nations, G-20, Association of Southeast Asian Nations Regional Forum and World Trade Organization.

South Korea Rankings

• Adventure 20.1 #54
• Agility 78.1 #13
• Cultural Influence 67.5 #7
• Entrepreneurship 81.3 #7
• Heritage 41.1 #31
• Movers 59.2 #10
• Open for Business 42.1 #74
• Power 63.1 #6
• Quality of Life 45.2 #24
• Social Purpose 11.7 #40
• Friendly 41.1
• Good for tourism 35.9
• Pleasant climate 7.0
• Scenic 14.7
• Adaptable 27.7
• Dynamic 92.6
• Modern 89.1
• Progressive 86.3
• Responsive 49.6

Cultural Influence

• Culturally significant in terms of entertainment 68.4
• Fashionable 52.6
• Has an influential culture 66.3
• Has strong consumer brands 79.3
• Prestigious 28.9
• Trendy 84.8

Entrepreneurship

• Connected to the rest of the world 79.3
• Educated population 83.8
• Entrepreneurial 75.9
• Innovative 97.4
• Provides easy access to capital 25.6
• Skilled labor force 97.4
• Technological expertise 97.7
• Transparent business practices 35.9
• Well-developed digital infrastructure 97.7
• Well-developed infrastructure 91.0
• Well-developed legal framework 26.1
• Culturally accessible 63.3
• Has a rich history 37.6
• Has great food 39.3
• Many cultural attractions 49.3
• Many geographic attractions 13.4
• Different 45.6
• Distinctive 54.0
• Unique 33.5

Open for Business

• Cheap manufacturing costs 29.0
• Favorable tax environment 0.5
• Not Bureaucratic 48.7
• Not Corrupt 94.2
• Transparent government practices 12.2
• A leader 17.0
• Economically influential 80.6
• Has strong exports 86.6
• Politically influential 49.0
• Strong international alliances 58.7
• Strong military 81.1

Quality of Life

• A good job market 70.9
• Affordable 20.0
• Economically stable 79.3
• Family-friendly 24.4
• Income equality 7.4
• Politically stable 44.0
• Well-developed public education system 61.5
• Well-developed public health system 43.8

Social Purpose

• Cares about animal rights 0.9
• Cares about human rights 20.4
• Cares about the environment 21.8
• Committed to climate goals 9.9
• Committed to social justice 3.1
• Gender equality 7.2
• Racial equity 3.4
• Religious freedom 9.0
• Respects property rights 35.2
• Trustworthy 25.7
• Well-distributed political power 25.8

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South Korea in Photos

Here's a look at the data behind our rankings.

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Raising Children

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19 Top-Rated Tourist Attractions in South Korea

Written by Freddy Sherman Updated Mar 20, 2023 We may earn a commission from affiliate links ( )

Author Freddy Sherman has traveled to South Korea multiple times, including a recent trip to Seoul in late 2022.

South Korea offers everything a traveler could want in a destination. It has a long and fascinating history, a wonderful culture, amazing food, friendly people, and an excellent tourism infrastructure (including a new high-speed rail system).

It's also a country of contrasts, with tourist attractions ranging from ancient mountaintop Buddhist temples like Bulguksa to the ultra-modern skyscrapers of Seoul, like the Lotte World Tower.

It also has one of the most unique attractions in the world that can be visited: a no man's land, part of a military border between two countries technically still at war (the DMZ). Discover the best places to visit with our list of the top tourist attractions in South Korea.

1. Experience Korean History at Changdeokgung Palace

2. explore beaches and history in busan, 3. visit jeonju, the former spiritual capital of korea, 4. view seoul from above at the n seoul tower, 5. see how people lived 600 years ago at the bukchon hanok village, 6. hike in the mountains at seoraksan national park, 7. look into north korea at the dmz, 8. check out korean art, history, and archeology at the national museum of korea, 9. have fun at korea's largest amusement park, lotte world, 10. gyeongbokgung palace, 11. ride the cable car at hallyeo maritime national park, 12. bulguksa temple, 13. visit the blue house, south korea's white house, 14. enjoy a beach getaway on jeju island, 15. walk through seoul's restored gwanghwamun gate, 16. stay overnight at jingwansa temple, 17. spend a night out in itaewon, 18. enjoy a meal in one of seoul's street food markets, 19. admire cherry blossoms at the jinhae cherry blossom festival, map of tourist attractions in south korea.

Of the five grand palaces built by the Joseon Dynasty in the 15 th century around Seoul, Changdeokgung Palace was always the preferred royal residence. It's where the king and royal family lived their daily lives.

The palace isn't just a single building, it's a complex of buildings, and each served a different purpose. Some are accommodations; some are libraries, dining rooms, and meeting rooms, among other uses. Be sure to spend some time in the 78-acre Huwon, or palace garden, located behind the palace. It's filled with pathways, green spaces, pagodas, streams, and lakes.

Address: 99 Yulgok-ro, Waryong-dong, Jongno-gu, Seoul, South Korea

Read More: Top-Rated Tourist Attractions in Seoul

Did you know you can hit the beach in Korea? Busan is the second largest city in the country, and its coast is lined with some beautiful beaches and resorts. There's a lot of culture and history here, too. Be sure to visit the Beomeosa Temple and the hillside village of Gamecheon . Gamecheon is a European-style village on the cliffs above the sea, like Korea's version of Santorini.

Seafood lovers should be sure to visit Jagalchi Market , the country's largest commercial seafood market. Part of the market is open to consumers, and there are many small restaurants that will cook up your purchase, so you can eat it right here.

Getting to Busan is easy, it takes a little more than two hours from Seoul on Korea's KTX high-speed bullet train.

Jeonju is a very historic city, once the spiritual capital of the Joseon Dynasty, it's about 90 minutes by train from Seoul. It's home to many ancient temples and shrines along with a hanok village. These are found throughout Korea. They are preserved neighborhoods of ancient and old homes (hanoks), allowing visitors to get a feel for what life was like in ancient Korea.

Some of the homes in the hanok villages are open for tours, and others have been made into museums (and restaurants and lodging, too), but most remain private homes.

Yes, everyone visiting Seoul should go up in the city's iconic observation tower. Its position almost on top of a mountain, plus the height of the tower itself, gets you almost 500 meters above sea level and the city below.

But, leave some time to explore the surrounding mountain area. The tower is near the top of Mount Namsan, and the entire area is Namsan Park, which is run by the city. There are miles of hiking trails to explore, all within a few minutes of downtown Seoul.

The top levels of the N Seoul Tower include indoor and outdoor observation areas and restaurants. The exterior of the tower is covered in LED lighting, which is illuminated each night in seasonal light shows.

There's a cable car that takes you from the city (near Myeongdong) to the tower's base area. You can then hike from here. After climbing the mountain and riding on the cable car, leave time to explore the Namsan Hanok Village . These preserved historic villages, which are located all over Seoul and Korea, are re-creations of ancient Korean neighborhoods. This village includes five restored hanoks or traditional Korean homes.

Address: 105 Namsangongwon-gil, Yongsan 2(i)ga-dong, Yongsan-gu, Seoul

Hanok villages, which can be found in a few places in Seoul and around Korea, are living museums. They're restored and preserved ancient neighborhoods, some in their original location (like Bukchon) and some re-created with hanoks (traditional Korean homes) moved from elsewhere. They give visitors an opportunity to not only experience what it was like to live in a hanok, but also what it was like to live in Korea 600 years ago.

You can experience the tiny, narrow streets and also explore Korean culture, as many of the hanoks are museums or offer cultural demonstrations. Many are private homes, and some offer accommodations. That's what makes these village areas so special; they are true living history because many of the homes are privately owned and occupied by real local residents.

Bukchon Hanok Village is a popular place to explore, as it's right in central Seoul, in the area between the Gyeongbokgung Palace and the Changdeokgung Palace .

Like the Yosemite of Korea, this majestic natural wonderland (Korea's first national park) has mountains, lakes, waterfalls, streams, and miles of hiking trails that allow you to explore them.

This park is known for its natural diversity, as it has over 1,500 different animal species and over 1,000 different kinds of plants. There are also two Buddhist temples inside the park, one known as the " Temple of a Hundred Pools " due to all the ponds around it fed by mountain streams.

When you get tired of walking, there's a cable car that will take you up Seoraksan Mountain for some incredible views of the mountains and valleys. It takes about four hours by bus or three hours by car to reach the park from Seoul.

DMZ stands for demilitarized zone, and it's the no-man's land border between North and South Korea. Heavily guarded and mined, this strange area can be visited, but only on an official, guided tour. The official area is about four kilometers wide and is formally known as the JSA or Joint Security Area. It's probably the best place to visit in South Korea to learn about this conflict.

The No Shopping Half-Day Korean DMZ Tour from Seoul includes round-trip transportation from Seoul. Official DMZ tours include a visit to the 3rd Tunnel, dug by the North to facilitate an invasion of the South, and to the Dora Observatory, where you can look across no-man's-land into North Korea.

As a world capital, Seoul is filled with a lot of museums. The largest is the National Museum of Korea , and like the Met in New York, it's a place that really can't be explored in a single visit. The vast collection combines art, history, and archeology, presented to show the history of Korean culture and tell the story of the Korean people.

It's also an excellent attraction to see if you only have limited time in Seoul. The collection is beyond vast, as it goes back over a million years. It's fascinating, especially for families and kids as there's such a wide range of objects. Everything from Stone Age tools to modern artwork by Korean artists.

Address: 137 Seobinggo-ro, Seobinggo-dong, Yongsan-gu

There's an amusement park right in the middle of downtown Seoul. It's a fun place to spend the day and a chance to immerse yourself in real Korean commercial culture. Lotte World includes a hotel, movie theaters (one with the world's largest screen), a folk museum with traditional performances, and other things to do like ice skating.

This theme park is at the base of the Lotte World Tower, the tallest building in South Korea and the fifth tallest building in the world. The tower has multiple observation areas and experiences, its own luxury hotel (the SIGNIEL SEOUL ), and a range of shopping and dining options inside.

A visit is fun for both kids and adults, and aside from the rides and attractions there's a lot of shopping and also artists' workshops and cultural performances to watch. There's the world's largest indoor theme park and an outdoor theme park area called Magic Island .

For a bigger, outdoor theme park experience, Everland is about 45 minutes outside Seoul and is Korea's version of Disneyland.

Address: Songpa-gu, Jamsil 6(yuk)-dong, Olympic-ro, 300, Seoul

Also known as the Northern Palace, the large Gyeongbokgung Palace complex has gone through some incredible turmoil over the years. It was first built in 1395 during the Joseon dynasty, which built five grand palaces around Seoul. The palace has been bombed, destroyed, and rebuilt several times, occupied by the Japanese (first in 1592), and only finally restored in 1990.

Be sure to check out Gyeonghoeru Pavilion and Hyangwonjeong Pond , two of the remaining original structures from the Joseon period.

The palace compound can be explored on a guided walking tour . There are also two museums inside the grounds (the National Palace Museum and the National Folk Museum ), both worth a visit.

Address: 161 Sajik-ro, Sejongno, Jongno-gu, Seoul

The ruggedly beautiful Hallyeo Maritime National Park includes miles of raw coastline on over 300 separate islands. Each has hiking trails with spectacular ocean and cliff views. The area also features a cable car, known as the Hallyeosudo Viewing Ropeway . It's the only dual-cable, automatic circulating gondola system in the country.

The ride is almost 2.4 kilometers long and takes nine minutes to reach the summit. You're rewarded with sweeping views of the countryside and coastline, including the Japanese island of Daemado. The park is about an hour by bus or car from downtown Seoul.

One of Korea's true must-see Buddhist temples, Bulguksa Temple is considered by many to be the country's most important. It's officially Historic and Scenic Site Number One as classified by the government. The temple is home to seven of the country's national treasures, sacred pagodas, and statues of the Buddha.

The temple is on the slopes of Mount Toham in Gyeongju, the ancient capital city of Korea. It's a city so historic, it's called a "museum without walls" due to all the historic sites and temples. Gyeongju is about two and a half hours from Seoul via the new KTX high-speed train.

Address: 15-1 Jinhyeon-dong, Gyeongju, Gyeongsangbuk-do

Named for the striking blue-tile roofs of its many pavilions and buildings, the Blue House, much like the White House, is the home of the Korean president. The very secure complex of buildings also houses many Korean executive government offices and official meeting sites. It's an interesting place to visit, as it gives you a behind-the-scenes look at modern Korean government and Korean formal culture.

A lot of what you see on the guided sightseeing tour are meeting rooms and official state reception rooms where foreign dignitaries are welcomed. Hour-long public tours are given, but you need to apply online in advance for a security check.

Address: 1 Sejongno, Jongno-gu, Seoul

A very popular resort destination (think the Hawaii of Korea), this volcanic island is best reached via a quick hour-long domestic flight from Seoul. The island boasts beautiful beaches along with a lot of culture and history.

The highest mountain in South Korea (a dormant volcano called Hallasan) is here along with miles of giant lava tubes. The lava tubes, which can be explored, are natural air pockets in the hardened lava, the size of railway tunnels.

Be sure to visit Jungmun Beach to see the diving women. These are women who free dive hundreds of feet to catch different types of seafood. This tradition started centuries ago, when the local men were all out on fishing boats. The island also has hundreds of miles of hiking trails and a lot of hot springs and health spas.

This attraction is a giant gate, formerly the opening in the fortress wall to the Gyeongbokgung Palace located within. It was originally built with the palace in the 15 th century but has been destroyed and rebuilt many times. Most recently in 2010, it was moved back to its original location in front of the palace and Gwanghwamun Square and restored with authentic materials using traditional techniques.

The previous restoration included concrete and other non-traditional construction techniques, but the new gate has been completely constructed with ancient techniques, using only native woods and handmade fittings.

Gwanghwamun Gate is home to the changing of the guards ceremony (performed since 1469), which happens daily (except Tuesdays) at 10am and 2pm. The area in front of the gate, Gwanghwamun Square, is a large public space often used for political and social demonstrations.

This ancient temple complex about 15 minutes from downtown Seoul offers both an authentic Buddhist temple experience (including a temple stay program) and a beautiful national park. The temple, which was first established at the site in 1,000 BCE, has several programs for visitors to learn about and experience Buddhism and the monk lifestyle.

The temple is a must-visit attraction for foodies, as they grow most of their own food on-site. The temple also prepares its own Korean specialties, like pickling kimchi in ancient, giant pottery jars. Jingwansa offers meals to the public (and extended overnight stays) and educational programs that show the sustainability of the ancient temple operation.

You can do a temple stay program, which includes an overnight visit, or just come for a meal (vegetarian) or to explore the buildings and shrines. You can also visit the area just to explore Bukhansan National Park , as the temple is inside it. There are miles of hiking trails and three peaks, which can be climbed. Aside from the mountains and forests and their spectacular scenery, there are also ruins of an ancient fortress along the hiking trails.

Address: 73 Jingwan-gil, Jingwan-dong, Eunpyeong-gu, Seoul

Yes, it's a touristy, ex-pat area filled with gift shops and street food, but the Itaewon neighborhood is a great place to just spend an afternoon wandering around. It's especially fun in the early evening, when residents also come out to grab dinner and people-watch. There's an energy here that defines the cosmopolitan city, and it's also a popular strolling spot for locals. You'll see a lot of Korean families, kids, and couples enjoying the shops and restaurants.

For those in search of authentic Korean food, this is not the place to come, but it is the place to come for international foods not widely available in Seoul. Things like Italian food, pizza, burgers, and American-style western barbecue.

As one of the world's great food cultures, no visit to Korea is complete without enjoying some street food. The Gwangjang Market, in Central Seoul , is truly a foodie heaven on earth. The large covered market area is filled with multiple food stalls offering a complete array of Korean specialties. It's definitely one of the best places to visit in Seoul if you're hungry.

The cool thing about this market and most food markets in Seoul is that the majority of these food stalls are like little mini restaurants in that they have a row of stools and a counter, so you can sit and eat. It's also cool that most stands will offer you a free sample.

Stalls typically offer bindaetteok (mung bean pancakes), bibimbap (rice mixed with sauteed beef, vegetables, and gochujang red chili paste), gimbap (Korean sushi), sundae (blood sausage), tteokbokki (stir-fried spicy rice cakes), and various types of noodles.

Boasting almost 400,000 cherry trees, some over 100 years old, Jinhae is the best place in Korea to enjoy cherry trees blossoming with flowers each spring. This small town, located along South Korea's southern coast, hosts the country's most popular annual cherry blossom festival. Over a million visitors a year come to Jinhae just to see the cherry blossoms.

Formally known as Gunhangjae (Naval Port Festival), the Jinhae cherry blossom festival takes place in late March or early April, depending on when the trees are in flower. Head to Yeojwacheon stream and Jinhae's Gyeonghwa train station for some of the best blossom viewing. You can also enjoy the festival's food markets, public art installations, and live performances.

Getting from Seoul to Jinhae is easy via South Korea's high-speed ATX train — the journey takes just under three hours.

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Charting the growth of South Korea’s tourism industry

As the world emerges from the shadows of the Covid-19, South Korea’s tourism sector is witnessing a remarkable rebound. Renowned for its breathtaking landscapes, the nation is strategically leveraging a diverse array of events to attract tourists in 2023.

Notable among these are the Seoul Lantern Festival and the 2023 K-Link Festival featuring popular K-Pop stars. Also, the country will host the 2024 Winter Youth Olympics next year.

Besides, the country’s distinctive culture, blending the contemporary appeal of K-pop with the timeless charm of traditional arts, has captured the attention of a global audience. This cultural magnetism forms a sturdy foundation for enterprises within the country’s flourishing tourism sector.

Before the onset of Covid-19, South Korea recorded 17.5 million visitors in 2019 . Notably, a record-breaking $21.5 bn was reported in 2019 for tourist expenditures in South Korea, with an average spending of $1,230 per visitor.

However, the pandemic negatively impacted South Korea’s tourism for nearly two years. In 2021, only about 967,000 foreign tourists ventured into South Korea. However, the numbers nearly tripled to approximately 3.198 million in 2022. The positive trajectory continues into 2023, with an estimated 6.5 million foreign tourists visiting the country from January to August, as per government data.

Additionally, the country’s tourism market, currently valued at $35.8 mn, saw international tourist arrivals rise above 1 million in July. This happened for the first time since the start of the Covid-19 pandemic. Subsequently, in September, the growth rate for tourist arrivals was 227.3%, amounting to 1.094 million foreign tourists.

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“South Korea’s tourism sector has been strengthening during 2023 and is expected to show further improvement during 2024, as international tourist travel in the Asia-Pacific region continues to recover,” says S&P Global .

Government measures driving South Korea’s tourism sector

Experts believe that a rebound in South Korea’s tourism industry has been facilitated by a series of government measures aimed at boosting the sector. This year, South Korea has allocated significant financial resources to support tourism-related initiatives.

To promote domestic travel, the government plans to subsidise local trips for employees of small and mid-sized firms. Lowered railroad fares and discount coupons for popular tourist attractions are also set to further incentivise travel.

Moreover, the 6th Master Plan for Tourism Development (2023-2027) by the government delineates a strategic framework aimed at the expansion of the tourism sector. To enhance tourism exports, the plan recommends diversifying the inbound market and integrating promotional activities with K-culture. The government’s 2024 tourism budget of 1.36 tn won ($1 bn) will focus on drawing foreign tourists to the land and plugging in the tourism deficit.

“Seoul’s government has announced measures that will ease travel restrictions and is targeting 30 million tourists by 2027…. (it) intends to achieve this number through digital tourism platform services and Korean-content storytelling tour programs, featuring cities such as Gyeongju, Jeju City, Suwon, Busan, Chuncheon, and, of course, the capital Seoul,” says GlobalData .

Looking ahead, South Korea’s tourism market is expected to expand at a CAGR of 8.10% between 2023 and 2028, amounting to $77.7 mn, as per Future Market Insights . The market research firm also informs about a few challenges facing South Korea’s tourism.

“Due to a few factors, it can be difficult to promote South Korea’s tourism market…Political tensions spurred on by unsolved problems with neighbors like North Korea, China, and Japan have made this region a potential hotspot that could suddenly erupt,” it adds. Along these lines, South Korea’s reliance on Chinese and Japanese tourists for a significant portion of its international arrivals can pose significant challenges in the future.

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Top 7 places you can't afford to miss in South Korea

Feb 20, 2024 • 6 min read

It may be small, but South Korea packs a punch, from supersonic cities to hiking on Jeju Island © Joel Carillet / Getty Images

Though it may be fun-size compared to its neighbors China and Russia, South Korea more than holds its own when it comes to incredible landscapes, cultural attractions and a dazzling food and nightlife scene.

In fact, South Korea's size paired with its ultra-reliable public transit system is what makes it all so accessible. Travelers can go from mountaintop to beachside or from village to megacity – and back again – in a single day. Not that we recommend rushing your journey – with so many unique places to visit, you could dedicate an entire trip to one spot. Start your travel to-do list now with our seven favorite places to visit in South Korea.

Best place for nightlife

Home to half of South Korea's population, Seoul  is also the most popular city for tourists to visit. The capital has an electric vibe at any hour of the day or night. Between the city's low-key watering holes, high-end cocktail lounges and always-fun noraebang (karaoke bars), Seoul has something to offer every late-night reveler.

Some of the newest trendsetting bars are located in Euljiro, while many longstanding favorites are in the tried-and-true nightlife neighborhoods of Gangnam , Hongdae and Itaewon . Gangnam is where the most expensive clubs are concentrated, while Hongdae is a more affordable option for budget-conscious travelers and university students. Itaewon has a reputation for drawing an international crowd.

Best place for maritime culture

Situated on the southern coast, South Korea's second city, Busan , overflows with a maritime culture as lively as it is varied. Setting the tone is Busan Port, the oldest and largest in the country (and also the sixth-busiest in the world), handling some 80% of South Korea's container cargo. The nearby Busan Modern History Museum tells the story of the port's pivotal role in South Korea's history. From there, up and down the coastline are any number of beautiful beaches, parks, observatories, villages and even a temple, Haedong Yonggungsa , one of the country's only oceanside temples.

At Jagalchi , South Korea's largest fish market, the day's catch is arranged in stall after stall of fish, eel, crabs, sea squirts, abalone, and more. Shoppers can select their seafood on the ground level and then take it up to one of the restaurants on the floors above, where the staff will expertly de-scale, de-shell, gut or filet and then cook it for you. For other scrumptious seafood bites, look for restaurants along the beach specializing in jogae gui , grilled shellfish served with a variety of dipping sauces like chogochujang (vinegar red pepper sauce), soy sauce with wasabi, and melted butter with onions.

3. Gyeongju

Best place to discover ancient treasures

As the capital of the Silla Kingdom, when the city was called Donggyeong ("eastern capital"), Gyeongju is a treasure trove of ancient relics, religious to royal. Gyeongju National Museum houses a fair number of them – including ornate jewelry, earthenware jars, prayer bells and Buddha statues – but even more artifacts lie beyond. Gyeongju is known as South Korea's museum without walls.

See the royal tombs of Tumuli-gongwon ; the oldest astrological observatory in East Asia, Cheomseongdae ; the Buddhist grotto of Seokguram ; the picturesque palace of Donggung; and the temple halls, pagodas and bridges of Bulguk-sa . Woljeonggyo, a covered wooden bridge with striking red columns, green roof beams and two end towers, might be the prettiest bridge in all of South Korea – even more so at night when it's illuminated with lights.

Best place for contemporary history

Regarded as the birthplace of Korean democracy, Gwangju was the site of the May 18 Democratic Uprising of 1980, the 10-day-long armed resistance against Chun Doo-hwan's authoritarian military regime. After the brutal repression of some 600 university student protesters, the people of Gwangju stood up and joined in rebellion, resulting in state massacre and torture. Despite the movement's suppression, it's seen as a turning point in South Korea's struggle for democracy.

To better understand this pivotal event in the country's history, go to the May 18th Memorial Park and National Cemetery . You can also take a walk down Chungjang-ro, a now-converted shopping and entertainment street that was once ground zero of the uprising.

Best place for beaches and waterfalls

South of the Korean mainland in the Yellow Sea, Jeju-do  is blessed with a balmy subtropical climate, making it the country's most popular vacation destination. The island is in such high demand that the flight between Seoul and Jeju City is the busiest air route in the world. Just one glimpse of Jeju's glittering white-sand and black-sand beaches, crystal-clear waters and volcanic topography of calderas, cones and tuffs, and it's easy to see why so many mainlanders flock to the island for a bit of R&R.

While Jeju's beaches make the perfect natural setting for lounging oceanside with a book and a cocktail, the island has plenty more to do than just relax. Aside from climbing the country's tallest mountain, Hallasan, outdoors adventure seekers can go surfing at Woljeongri or Jungmun beaches, snorkeling and scuba diving at Munseom Island, spelunking in the Geomunoreum Lava Tube System, waterfall chasing at Jeongbang Pokpo or Cheonjiyeon Pokpo , or tewoo rafting aboard a traditional Jeju boat at the Soesokkak Estuary.

6. Gangwon-do 

Best place for winter sports

The site of the 2018 Pyeongchang Winter Olympics, Gangwon-do is home to the best ski resorts in South Korea. For skiing and snowboarding, head to top-rated Yongpyong , the country's oldest and largest ski resort, or High1 , featuring a casino and revolving restaurant. Other popular options are Phoenix Park, Vivaldi Park and Alpensia.

The frosty fun doesn't stop there – Gangwon also hosts several winter festivals, including the Hwacheon Sancheoneo Ice Festival , where participants can try ice fishing, curling or sledding, and the Taebaeksan Snow Festival , which puts on enormous ice sculpture and ice fountain displays.

Best place for celebrating folk traditions

The capital of Gyeongsangbuk-do , Andong is also referred to as "the capital of Korean spirit." It is the country's Confucian culture capital, where you'll find traditional wooden masks and soju, the Korean national drink. At Andong's UNESCO-listed Hahoe Folk Village , the most famous folk village in South Korea, visitors can immerse themselves in the old Joseon-era way of life. Peek inside the village's workshops and its special choga homes, distinguished by their straw-thatched roofs, and even book an overnight stay in a guesthouse.

At the Hahoe Mask Museum , you can view the region's quintessential masks, carved into animated expressions to portray characters like aristocrats, servants and monks. Every fall at the Andong Maskdance Festival , you can see them in action in play performances. You can also tour notable Confucian academies, try traditional soju (local vodka) at the Soju Museum or a local restaurant, and sample Andong's signature soy-braised chicken dish, jjimdak .

This article was first published August 2022 and updated February 2024

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• South Korea ›

Tourism In South Korea Statistics 2023: All You Need to Know

By gowithguide travel specialist: chloe m..

# visitsouthkorea

# southkorea

The remarkable rise to international stardom of KPOP and K-Dramas have undeniably elevated the prestige and fascination the world already previously had for South Korea . Whether you are flying over the Pacific or across the whole of Europe, planning a trip to South Korea can be Herculean, with or without the barrage of questions about the country’s language barriers, safety, and transportation. 

If you are stuck in a black hole of K-culture tabs and unverifiable information, fear not, as GoWithGuide has done the research for you. If you plan on doing some Seoul -searching, hoping to catch a train to Busan , or hungry to see some history right at the DMZ , our South Korea tour guides can help you devise the perfect South Korea itinerary for you. Before you start packing your bags, read up on all you need to know about South Korea. 

South Korea’s Top 10 Tourism Statistics 

Surrounded by the Yellow Sea to the west and the Sea of Japan to the east, South Korea, officially the Republic of Korea, finds itself nestled in the southern part of the Korean Peninsula. Together with its adjacent islands, the country is home to over 51.7 million residents with over 81% living in urban areas (think Seoul, Incheon, Busan, and Daegu). With 3,358 islands and 99,720 sq. km ready to be discovered, the country overflows with unforgettable experiences. 

1. 17,503,000 people - Over 17.5 million visitors arrived in South Korea in 2019, which is 14% higher than the previous year’s numbers. 2. 4.16% - Travel and tourism contributed 4.16% to the overall GDP of the country in 2019. 3. $21,500,000,000 - A record amount of 21.5 billion USD was documented in 2019 for tourist travel expenses in South Korea, averaging an expenditure of $1,230 per visitor.  4. 7.5 days - The average length of stay of visitors in 2017 was 7.5 days .  5. 47% - In 2021, 47% of tourists chose to visit South Korea to indulge in food tours.  6. 1.86 million tons - It’s not surprising that in 2019, 1,860,000 tons of kimchi was consumed in the country.  7. 13.38 million people - South Korea’s four major royal palaces were visited by a record high 13,380,000 people in 2019. Gyeongbokgung Palace in Seoul attracted the biggest crowds at 5.34 million visitors.  8. 501.5% - In December 2022, South Korea saw a jump at 501.5% increase in visitor arrivals, a great change compared to its previous month at 391%.  9. -25.5° - The coldest day of the 2023 winter season arrived on January 24, reaching lows of -25.5 ° in Cheorwon, a northern county in South Korea.  10. Number 1 - BTS holds the number 1 spot in Spotify’s Top Followed K-Pop Groups of 2023 with the hit song “Permission to Dance.” amongst others on constant replay.

Who Else Loves South Korea?

Throughout the years, East Asian and Southeast Asian countries have topped the  list of visitors to South Korea. The United States also sits highly on the list, with other European and South American countries being inaugurated into the list in the past couple of years.

1. China - China tops the list of highest inbound tourists by country in 2019 with 6 million visitors. 2. Japan - South Korea’s neighbor comes in second with 3.3 million visitors in 2019. 3. Taiwan - The land of industry and heritage brought over 1.3 million visitors in 2019. 4. United States - The Korean waves washed in 1 million US visitors in 2019. 5. Hong Kong - Last but never least, Hong Kong brought in 700,000 visitors in 2019.

South Korea's Fascinating Faves  

Okay, so we know who loves South Korea, but what do visitors do once they land? Here are the Top 5 most visited attractions in South Korea. 

•   Everland -  South Korea’s largest theme park & resort saw a whopping 5.7 million visitors from all over the world in 2022. 
•   KINTEX - The massive Korean International Exhibition Center drew 5.31 million visitors in 2022 thanks to it being a popular venue for meetings, conferences and of course, exhibitions.
• Lotte World - From indoor delights to outdoor thrills, Lotte World adventure has brought joy to the 4.52 million that spend their day in the massive theme park in 2022. 
•   National Museum Of Korea - The home of Korean history, culture and art welcomed 3.4 million visitors in 2022. 
• Gyeongbokgung Palace - Rounding out the top 5 is the grandest of South Korea’s 5 palaces dating back to the Joseon Dynasty. In 2022 this intricate palace welcomed 3.39 million visitors. 

Life in South Korea

Depending on where exactly you find yourself, South Korea can be a lot of different things. This is why for first timers, we suggest passing by one of these amazing regions.

Top Must See South Korean Regions

1. Seoul -  The country’s capital is a metropolis fusing modern skyscrapers and pop culture with centuries-old temples and savory-smelling street markets. For first timers in South Korea, Seoul should definitely be on your itinerary. The capital has a little bit of everything , so you are in for a taste of what it is like to live like a resident. For the foodies, Seoul will appease your appetite with the best kimchi, bibimbap, and tteokbokki in the world. Ask our local guides for more information on the best foods to try in South Korea. 

2. Jeju Island - With a volcano towering Jeju Island , it is no wonder the region attracts adventurous travelers ready for hikes, days on the beach, and being in tune with nature. The island is a wonderful place to visit all year round, but if you want to get the peak experience, the spring and summer months will find you wanting to stay for longer. 

3. Busan - The port city of Busan is a city with surprisingly a vast expanse of greenery with a sea backdrop. Take a pick from its healing forests, South Korea’s biggest Buddha, or Lotte World. 

4. The DMZ - Korea is divided into two governments, and being on the same block of island, needed a 250 km (160 mi) long and 4 km (2.5 mi) wide Demilitarized Zone . Visit the area to learn more about the Korean Peninsula’s history with a professional tour guide to assure your safety in the area.

Best Time to Visit South Korea

Private guided tours around the country are available year round, but if you want to get the most from your trip, there are certain seasons that prove unrivaled. 

• Spring Months - April to June By far the best time to visit the country is during the spring months, when the temperature is pleasing, the air is neither too dry nor too humid, and the atmosphere is awash with cherry blossoms. 
• Fall Months  - September to November  Our local guides also suggest visiting in the fall months if you are unable to book for the spring. The fall months are also better for those with hay fever, according to the Korean Calendar for Allergenic Pollens . 
• Summer Months - July and August Summer is the hottest and wettest time in the country, albeit only two months long. For those in search of some beach and ocean action, then this is the best time to dive in. 
• Winter Months - December to March  The freezing cold of South Korea can be pretty extreme, but this dry and beautiful season is the perfect time to go skiing, sightseeing, and shopping.

How to Get Around South Korea

By train - the whole country is connected by rail, making trains an easy and affordable option for sightseeing. Our South Korea tour guides can also take you on the high speed KOrail and let you know the best passes to use on your customized tour experience.  

By Bus - Intercity transport is also convenient if you choose buses as your main mode of transportation. 

By Ferry - To get to the islands, our local guides recommend hopping on a ferry. It is fun, does not hurt the budget, and is a once in a lifetime experience. 

Insider Tip : Make sure to buy a transportation card, TMoney or Cashbee, before embarking on a train or bus ride. This will save you time, money, and from avoidable stress!

Safety in South Korea

South Korea is an extremely safe country. The country finds itself sitting way up the 2022 safety index at 21, just behind Monaco and Austria and in front of Singapore and Finland. CNN has also ranked Seoul as one of the safest cities for 2019. Of course watching out for tourist traps and pickpockets is a must, just like in any country, but in general, the country is safe for travelers from anywhere in the world. 

Strolling with a  South Korea tour guide who speaks the language will give you the upper hand when finding the most coveted restaurants, the best deals, and the grandest views. Whilst on a private tour with a professional guide, issues related to miscommunication and language barriers are zero to none. That is one huge weight lifted off of your shoulders.

Searching for accurate, factual, and up-to-date information on South Korea does not have to be as difficult as learning a full out BTS or Blackpink dance routine. In fact, it should be as trouble-free and uncomplicated as enjoying the beautiful landscape of the Land of the Morning Calm. 

Ready to take your trip planning to the next level? Get in touch with a  South Korea tour guide and get your itinerary party started!

South Korea will only continue to enchant the world, so be the first to share this all-in-one guide to friends and family. 

Popular South Korea Tour Guides

Hello everyone, I am Paul, a tour guide in Seoul. Seoul is a fascinating destination that seamlessly blends the old with the new. I'm excited to show you some of the best things to make your trip fun and excited, through my deep knowledge about culture and history of Korea and exuberant experiences as tour guide. My primary tourist destination is Seoul and metropolitan area, consisting of 5 palaces, Royal Ancestral Shrine, Bukchon Hanok Village, National museum of Korea, War Memorial of Korea and other museums & galleries and contemporary architectures, and Namsan Mt. with N-Seoul Tower, traditional & trendy market places such as Gwangjang market & Hondae street, and also Korean Folk Village & DMZ tour. Center of culture and tour is architecture. Architectural style represents spirit of times. We can see as much as we know about spirit of times. For example, without knowledge about Christianity, the spirit of medieval Europe, we cannot fully appreciate beauty and value of Romanesque and Gothic architecture. Confucianism was the spirit of Joseon Dynasty. Gyeongbokgung represents Confucianism. Confucianism culture of Joseon Dynasty is unique characteristic of Korean culture, compared to Chinese, Japanese and European culture. Hence, my tourist information is based on Confucianism. Thank you for your interest! As your guide, I hope to see you soon in Seoul.                                                                                                                                  

I am Thomas, a licensed tour guide in Seoul, Korea since 2016. I am optimistic, easy-going and open-minded. Before being a tour guide, I had worked at a major company as a personnel manager for almost 30 years. I learned how to get along with people through my job experience. Now, as a tour guide, If you let me know what you are interested in, for example, places to visit, activities to do, and food to eat. I will do my best to make everything you imagine come true. I offer the best services; High Quality and Customized tours, Free transportation service and Free photo service. I also guarantee a comfortable, pleasant, safe and memorable tour. Enjoy the moment at your own pace and time in Korea, I will capture it as a photo. Thank you                                                                                                                                  

Hello Everyone, My name is Hans, I've been living in Seoul Korea over 40 years and working as an officially certified English speaking tour & trekking guide since 2015. I have various experiences in city tours including history, culture, religion, foods and so on, and I met lots of tourists with Private and Group from the world, and understand of what they want to see and do. As a result, I can bring tourist to those major tourist spots and believe you will be satisfied with my tour, and back to home with forgettable memories after the time with me. My tour coverages are Seoul City tour with DMZ, Unesco world heritages, National park trekking, country side cycling tour, and nationwide multiple days tour with my van.                                                                                                                                  

Changwoo Y.

I was born in busan and lived entire my life except 5 years in canada. my first job is licensed realtor. i also have a certificate as a professional tour guide. i am running my own real estate agency and private tour company.                                                                                                                                  , plan your trip to south korea.

Chat with a local tour guide who can help organize your trip.

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International tourism: the most popular countries

Drastic declines due to COVID-19

The most popular travel countries.

Germany is the world travel champion

Booming tourism and slump in 2020.

A look at the costs

Korean outbound tourism statistics and most popular destinations

More and more Koreans like to travel abroad. The GDP per capita is increasing (graph is below) so more Koreans want to enjoy their holiday abroad. On average, a Korean visitor to the U.S. spends approximately $4,900 per trip . In 2018, over 28.7 million Koreans, more than half of the population, traveled abroad (up 8% from the previous year).

Where Koreans get info about their holiday

Packages vs. free travel, purposes for traveling, vacation statistics sources, popular travel routes.

• 76.8% of travelers use portal sites like Naver and Daum when they are looking for information about their trip.
• 32.5% of travelers use SNS (e.g. Naver / Daum Cafe , Naver Blog , Instagram , Facebook ) when they collect information about their trip.

In the graph below, blue bars are families and orange bars are single travelers.

The majority of Koreans use packages when traveling in foreign countries, but so called “free travel” is becoming more popular with young people. All in one packages are usually bought 2-3 months before leaving.

Main purposes of traveling abroad are:

• Leisure time / vacation
• Business / professional activity

The most popular activities are: natural activities, relaxation and food tours.

There are several ways to get info about Korean outbound travel.

Governmental data

• KTO: The Korean Tourism Organization has detailed info about Korean outbound travel.  https://kto.visitkorea.or.kr/eng/tourismStatics/keyFacts/KoreaMonthlyStatistics/eng/inout/inout.kto
• Korean Statistical Information Service: This website ( http://kosis.kr ) provides Korean governmental organization’s statistics. They provide destinations of Korean travelers until 2006 only. At the time, the most popular destinations were China, Japan and USA. It is outdated data so please refer to recent commercial data.

Travel data from companies

Five of the most popular destinations among flight bookings & 6 destinations among hotel bookings are actually located in Southeast Asia . So many Koreans chose Southeast Asia for their summer vacation destinations.

• Kalibo, Cebu, Osaka, Bangkok, Danang, Bali, Taipei, Tokyo, Ulaanbaatar, Hong Kong based on their data analysis of their Korean customers’ bookings of flights on their website between June and October in 2019.
• For hotels, the most popular cities were Bangkok, Boracay, Osaka, Lapu-Lapu City, Danang, Fukuoka, Tokyo, Bali, Sapporo, and Singapore.
• Singapore, Taiwan, Macao, Hong Kong in China, and Vladivostok, in Russia.
• Especially flight bookings have been increased by 52% to Singapore, 38% to Taiwan, 33% to Macau, 22% to Hong Kong, 129% to Vladivostok in comparison of 2018 data while trips to Japan has been decreased down to 38%. Travel specialist analyzed these trends because of increased cheap airlines to these destinations. And current diplomatic conflicts between Korea and Japan led dropping percentages of bookings to Japan.
• Da Nang in Vietnam and other destinations are Taipei, Bangkok, Osaka, Hong Kong, Paris, Fukuoka, Cebu, Tokyo, and Guam as you can see from below. Last year, Osaka was the top 1 destination.

Hanatour ( http://www.hanatour.com ) is the biggest travel agency in Korea and stock listed, so you could consider their data present current traveling trends in Korea. According to Hanatour’s website, the most popular planned travels are mainly to Southeast Asia:

• Da Nang/Hoi An/Hue in Vietnam Trip,
• Bangkok/Pattaya in Thailand Trips, and
• Singapore & Batam in Indonesia Trip.
• Zhangjiajie/Yuanjiajie Trip,
• Hongkong/Macau Trip, and
• Beijing/Tianjin Trip.
• Spain/Portugal,
• UK/France/Switzerland/Italy, and
• UK/France/Switzerland/Italy/ Germany Trip.
• Las Vegas/San Francisco/LA/San Diego Trip,
• Quebec /Montreal /Toronto /Niagara /Calgary/Lake Louise/Banff in Canada Trip, and
• New York City/Washington DC/Niagara/Toronto/Quebec/Montreal Trip.

A popular resort with Koreans in Vietnam is Vinpearl .

Below are some statistics about the behavior of traveling Koreans:

• Koreans, known to be workaholics , usually only have 5 consecutive days off for holiday per year
• The vast majority (76.8%) of personal and family travelers use portal sites (like Naver and Daum, which have search engines like Google) to prepare for their trip
• They (around 35%) use SNS (Naver / Daum Blog, Cafe, Twitter, Facebook) to collect information about their vacation
• Many travelers go overseas for leisure (around 80%)
• For their holiday, the majority spends 4.62 days abroad
• The budget is 1 – 2 million Korean Won (roughly $1,000 – 2,000 per person)
• Even though packaged tours are in high demand, travel agencies are not a very popular source for info – around 30% of travelers use them
• Majority of target demographic are in their 30s and 50s (Generation X and Y)
• Most popular destinations are in South East Asia

So, because Koreans’ holidays are short , they like to plan everything in detail beforehand (reading reviews) and / or book a packaged tour. Therefore, we suggest to post blog articles (reviews) on portal sites like Naver. Some overseas restaurants do not have any reviews yet, in Korea. Overseas tourism is very seasonal Koreans generally are used to a relatively high service level. For example, there is no service tip culture in Korea – tip is included in the price. Authors: HY L, Lim Hyeonsuk, and JK Song Graph sources: Korea National Tourism Survey by The Ministry of Culture, Sports and Tourism 2018 and 2016

Most Visited Countries By Koreans

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UN Tourism Data Dashboard

The UN Tourism Data Dashboard – provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels. Data covers tourist arrivals, tourism share of exports and contribution to GDP, source markets, seasonality and accommodation (data on number of rooms, guest and nights)

Two special modules present data on the impact of COVID 19 on tourism as well as a Policy Tracker on Measures to Support Tourism

The UN Tourism/IATA Destination Tracker

Un tourism tourism recovery tracker.

UN Tourism Tourism Data Dashboard

• International tourist arrivals and receipts and export revenues
• International tourism expenditure and departures
• Seasonality
• Tourism Flows
• Accommodation
• Tourism GDP and Employment
• Domestic Tourism

International Tourism and COVID-19

• The pandemic generated a loss of 2.6 billion international arrivals in 2020, 2021 and 2022 combined
• Export revenues from international tourism dropped 62% in 2020 and 59% in 2021, versus 2019 (real terms) and then rebounded in 2022, remaining 34% below pre-pandemic levels.
• The total loss in export revenues from tourism amounts to USD 2.6 trillion for that three-year period.
• International tourist arrivals reached 88% of pre-pandemic levels in January-December 2023

COVID-19: Measures to Support Travel and Tourism

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Source: Korea Ministry of Culture, Sports and Tourism (MCST), Korea Tourism Organization (KTO), U.S. Department of Commerce National Travel & Tourism Office (USDOC, NTTO).

South Korea has been a growing market in terms of arrivals and export revenue for the United States. Koreans’ desire for international travel and the abundance of information sharing through mass media and social networking platforms, has been contributing to the growth of outbound tourism. Unfortunately, the year 2020-2021 has been a challenging period due to COVID-19. The advent of coronavirus pandemic brought forth an unprecedented crisis and the Korean travel industry has been severely impacted by international travel restrictions. In 2021, 1.22 million Koreans traveled internationally, a 95.7 percent decrease compared to 2019. In the same year, 202,711 Koreans traveled to the United States, a 91.2 percent decrease compared to pre-pandemic year 2019. However, Korea is internationally recognized for its successful handling of COVID-19, without the enforcement of total lockdowns, and the Korean market is set to become one of first rebounding markets and top inbound travel destinations for America following the pandemic. U.S. airlines resumed flights to U.S. destinations from July 2020 after a four-month flight suspension. As more countries re-open and lift restrictive measures, Koreans are preparing to travel overseas to those selected less-hit countries. Furthermore, domestic travel has resumed at a faster pace than international travel, due in part to displacement effects of travel restrictions and changes in Korean travel behavior seeking “safer” alternatives such as road trips and other outdoor activities. Airlines and travel agents are reporting a significant rebound in international travel bookings since spring 2022 following the Korean government’s removal of mandatory 7-day quarantine upon arrival which went into effect as of April 1. Recent industry surveys show that more than 85 percent of Korean are eager to plan a vacation in the next six months and overseas travel is the most anticipated activity.

Prior to COVID-19, Koreans’ international travel was rapidly growing and offered significant opportunities for U.S. tourism exports. The U.S. remained one of the top five destinations for Korean outbound travelers and was consistently the top non-Asian and long-haul destination.  Koreans overwhelmingly choose the U.S. as their travel destination of choice, primarily because of the diversity in tourism opportunities and unique experiences, not generally available in Asia, as well as for American-style shopping; fine dining; theme parks; cultural attractions in major U.S. cities; relatively inexpensive golf experiences; and the U.S. National Parks. On average, in 2019, a Korean visitor to the U.S. spent approximately 4,900 USD per trip. This number translated to over 11 billion USD in tourism revenue from Korean outbound travelers to the United States. However, the outbreak of global pandemic posed severe travel export revenue challenges during 2020-2021. In 2019, Korea was the sixth largest source of inbound travel to the U.S., behind Canada, Mexico, the United Kingdom, Japan, and China.

Korean consumer confidence was gradually increasing across generations, but general travel confidence was hard hit by the health crisis. In the context of post pandemic era, rising discretionary spending on activities, gradual increases in vacation time, heightened globalization, and greater awareness of international developments outside the Korean Peninsula will resume and motivate more Koreans to travel overseas. Korea’s GDP per capita (PPP) rose to USD 45,220 in 2020 (according to the World Bank), placing it securely in the ranks of middle-income countries. Positive economic indicators, Korea’s addition to the U.S. Visa Waiver Program (late 2008), and the U.S.-Korea Free Trade Agreement (KORUS FTA), which entered into force in March 2012, are helping spur even more leisure and business-related travel to the U.S. In 2019, nine percent of Korean travel to the U.S. is for business purposes. 

The recent boom of social commerce (social networks and websites that give product/service sellers access to a large pool of Korean consumers) is contributing to a growing trend, as it offers all types of travel products and unique experiences.  Following COVID-19, Korean travelers use social media platforms such as Kakao Talk, Instagram, Facebook, and YouTube, and other online platforms to search for travel information.  Korea is well-known for having one of the fastest internet networks in the world, and internet penetration reaches 98 percent.  Moreover, travel booking via mobile devices continues to expand for Korean consumers and is becoming a widely used method of travel planning.  Nine out of 10 Korean travelers own a smartphone, and roughly half of those users booked flights/hotels via smartphones in the past twelve months. The number of internet and smartphone users has reached 95 percent of the Korean population.  As a result, more Korean travel companies are focusing on app-based travel platforms and creating user friendly mobile applications, since the number of Korean travelers that are using online/mobile booking services is rapidly increasing.

Korean mass media is influenced by U.S. movies, advertising, and popular culture, and this influence continues to stimulate interest in U.S. travel destinations. South Koreans’ positive perception of overseas travel and the abundance of information-sharing through mass media and social media are expected to continue to boost the growth of outbound tourism is the coming years.  

Sub-Sector Best Prospects

• Free and independent travelers.
• Group package tours.
• Family vacation packages.
• Cultural tours and scenic/nature tour packages, especially designed for Korean travelers.
• Luxury packages catering to Korea’s single, professional women, traveling for leisure.
• National parks.
• Outdoor activities.
• Culinary tours.
• Educational travel.

Opportunities

Tourism has been one of the most directly affected sectors by the coronavirus pandemic in Korea.  However, the tourism industry has demonstrated significant resilience, and when it is safe to travel again, the pent-up travel demand will increase for outbound travel. Even during the pandemic, Korean travelers never stopped researching and planning overseas trips for the future.  As the travel and tourism industry prepares plans for a comprehensive recovery, and with the help of the vaccines and other mitigation efforts, travel restrictions have been gradually lifted, Korean market is expected to bounce back to pre-pandemic level.  New emerging trends such as health safety and hygienic travel conditions have become key factors for Koreans to select destinations and tourism activities.

The U.S. has been the leading non-Asian destination for Koreans as it offers a variety of activities, culinary tours, and cultural experiences.  U.S.-bound Koreans account for 8.0 percent of Korea’s outbound market and there is room for further growth. Los Angeles, San Francisco, Las Vegas, and Seattle followed by the New York-Washington, DC corridor, have been the most popular destinations. For outbound travel, Koreans use group package tours or travel individually to visit friends and relatives. Group tours can focus on price-competitive products that entice travel agencies in Korea to sell these products. Korean travelers are generally interested in the following activities in the U.S: visiting museums, national parks, amusement/theme parks, fashion outlets, golf courses, buying OTC pharmaceuticals/vitamins and U.S. cosmetics, and visiting unique local restaurants and wineries.

To tap into the Korean market, American travel and tourism entities should provide marketing collaterals on their destinations and attractions in the Korean language and cultivate long-term relationships with the travel trade industry in Korea. There are approximately 11,000 tour agents handling outbound travel packages in Korea. Having effective educational programs and digital marketing strategies on the U.S. are key factors in accessing and revitalizing the travel demand from the Korean market. 

For more details, please contact the U.S. Commercial Service in Korea. 

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South Korea, US, Japan top China's inbound tourism ranking; Cruise poised for growth as outbound travel soars | Daily Brief

China’s 72/144-hour visa-free transit policy expanded to 54 countries; Air China's US East Coast flights are operating via LA.

Chinese court to consider compensation for people on missing Malaysia Airlines flight

A Chinese court will hold hearings on claims for compensation for the Chinese relatives of people who died on a Malaysia Airlines plane that disappeared in 2014 on a flight to Beijing, a representative of the families said Friday. After almost a decade, the fate of the plane and its passengers remains a mystery.

South Korea, USA, Japan top mainland China inbound tourism ranking

The top ten sources of inbound travelers in the first ten months of 2023 to mainland China were South Korea, the USA, Japan, Singapore, Australia, Malaysia, Canada, Thailand, the United Kingdom, and Germany, data published by Trip.com Group shows. The first ten months of 2023 saw four-digit growth in visitor numbers when compared with the same period in 2022, or more than 60% of pre-pandemic levels.

China’s 72/144-hour visa-free transit policy expanded to 54 countries, Norway added

China has added Norway to the list of applicable countries that qualify for the 72/144-hour visa-free transit on arrival, according to an official announcement from the China National Immigration Administration (NIA). This means China’s 72/144 visa-free transit policy is now available to citizens from 54 countries: 25 countries in the Europe Schengen area, 15 other countries in Europe, six countries in the Americas, two countries in Oceania, six countries in Asia.

Inbound tourism boost is new destination

Trip.com Group joined hands with Ant Group and several other travel agencies including Our Tour and launched an inbound tourism proposal at the Global Travel Agents Conference in Kunming, Yunnan province, on Nov 17. They hope to enhance the entire inbound tourism experience by focusing on aspects such as service portals, mobile payments with overseas cards, overseas promotion of domestic destinations, and group-tour quality.

Trip.com Group forms partnership with China International Culture Association

Trip.com Group has signed a three-year Memorandum of Understanding with the China International Culture Association to promote inbound tourism. They have signed a strategic framework agreement to implement the "Nihao! China" program, which includes filming and producing global promotional videos and the "Nihao! China" digital communication campaign.

Cruise poised for growth as Chinese outbound travel soars 800%

Chinese outbound travel recovered at a rapid rate during the Golden Week period, which encompasses the Mid-Autumn Festival and the National Day holiday, with Trip.com reporting that traveler numbers were eight times those seen in 2022. The cruise sector is one being tipped for growth from Chinese travelers, with the first domestically-produced large-scale cruise ship, Aida Modu, making its milestone debut at the recent Shanghai Tourism Festival. Daily ticket sales for voyages on board the vessel in 2024 have passed 100, and the demand will be helped by other major cruise developments in the region. With international set to return to China next year, Royal Caribbean and MSC have also seen an increase in ticket sales.

China Eastern serves up 'dog food' in business class translation disaster

A specific business-class dining option from China Eastern Airlines has brought some media buzz. The Shanghai-based carrier's poorly translated menu offered a range of options, with one standout choice being "dog food" paired with okra, serving as a business-class appetizer.

Air China's US East Coast flights are operating via Los Angeles

After 4-year hiatus, Air China will resume Beijing to Washington Dulles on November 21. Air China has 5 US routes this winter, down by 2 compared to winter 2019. Washington Dulles route returns via Los Angeles back to Beijing, taking 22 hours 35 minutes.

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DESTINATION

South korea.

Brief Introduction to the Country and Its Reputation in Medical Tourism

South Korea, often referred to as the "Land of the Morning Calm," is a nation that effortlessly blends traditional heritage with cutting-edge modernity. While it's well-known for its technological advancements and vibrant culture, it has also rapidly emerged as a leading destination for medical tourism. The country is particularly renowned for offering high-quality healthcare services at a fraction of the cost one might encounter in Western nations. The influx of international patients seeking specialized treatments and surgeries in South Korea is a testament to its growing reputation in this domain.

Historical and Cultural Significance in Medicine

South Korea's journey in the field of medicine is fascinating, as it uniquely combines traditional Korean medicine with Western practices. Historically, Korean medicine was heavily influenced by Chinese herbal practices, acupuncture, and other natural healing methods. Over time, South Korea has managed to integrate these traditional practices into modern medical care, making for a holistic approach to healthcare. The country's long-standing dedication to medical research and education has also placed it at the forefront of several medical advancements.

A Reputation Built on Excellence

South Korea's standing in the world of medical tourism didn't happen overnight. It is the result of decades of investment in healthcare infrastructure, research, and medical education. The country hosts several state-of-the-art medical facilities that employ the latest technologies and medical practices. These institutions are backed by a cadre of highly-skilled healthcare professionals, many of whom have undergone training or have received certifications from prestigious international medical schools and organizations.

Global Recognition and Increasing Popularity

As recognition of its expertise in medical treatments grows, South Korea continues to draw a global audience. The number of medical tourists to the country has been steadily increasing, with visitors coming from various countries across Asia, the Middle East, and even from the United States and Europe. The government has also introduced policies to support medical tourism, including streamlining visa processes and establishing international healthcare desks to assist foreign patients.

Popular Medical Procedures

List and brief descriptions of procedures.

South Korea is particularly famous for its cosmetic and plastic surgery treatments, such as rhinoplasty, blepharoplasty, and facial contouring. Besides aesthetic medicine, the country excels in specialized treatments like organ transplantation, cancer therapy, cardiac surgery, and infertility treatments. Dental procedures, spinal surgeries, and orthopedic treatments are also highly sought after.

Specializations or Pioneering Treatments

South Korea is a global leader in robotic surgeries, stem cell research, and innovative cancer treatments. The country has also made significant advancements in minimally invasive surgeries, contributing to quicker recovery times and less post-operative discomfort for patients.

Top Hospitals & Clinics

A list of renowned hospitals, clinics, and medical institutions.

Some of the top hospitals in South Korea include Seoul National University Hospital, Asan Medical Center, Samsung Medical Center, and Yonsei University Health System. These hospitals are well-known for their cutting-edge technology and world-class healthcare services.

Accreditation and Affiliation Details

Most top-tier hospitals in South Korea are accredited by reputable international healthcare accreditation organizations. These accreditations serve as a hallmark of quality, ensuring that the medical facilities meet or exceed international standards in healthcare.

Special Features, Awards, or Recognitions

Many of these institutions have won national and international awards for excellence in healthcare. Features like 24/7 international patient services, translation assistance, and customized treatment plans make these hospitals highly attractive options for medical tourists.

Cost Comparison

Comparative data showing the cost of popular procedures.

One of the significant advantages of opting for medical treatment in South Korea is cost-effectiveness. For instance, a heart bypass surgery that might cost around $100,000 to $200,000 in the United States can be performed for approximately $30,000 to $40,000 in South Korea.

Include Price Ranges

Cosmetic procedures like rhinoplasty could range from $4,000 to $6,000, significantly cheaper than in Western countries where the cost can go up to $10,000 or more. Dental procedures also offer considerable cost savings, with treatments costing anywhere from 30% to 50% less compared to the United States or Europe.

Quality & Safety

Medical standards and practices.

South Korea boasts a high standard of medical care that is comparable to that of Western countries. Hospitals and clinics are equipped with the latest technologies and follow internationally recognized best practices. The country is known for its rigorous medical training and education, producing healthcare professionals that are both highly skilled and ethical.

Accreditation Systems, Regulatory Bodies, and Quality Checks

Healthcare facilities in South Korea are often accredited by domestic and international organizations that audit and validate their quality of services. The Ministry of Health and Welfare is the primary governmental organization overseeing healthcare quality, and many hospitals undergo regular quality checks to ensure they meet high standards.

Patient Safety Protocols and Patient Rights

South Korean medical institutions prioritize patient safety, employing strict protocols for hygiene, surgical procedures, and patient care. Most hospitals have a designated department or team responsible for managing patient safety concerns. Patients also have the right to informed consent, second opinions, and confidentiality.

Medical Visa Information

Guidelines and requirements for obtaining a medical visa.

To facilitate medical tourism, South Korea offers specialized medical visas. Generally, patients are required to provide a letter from the healthcare institution in South Korea outlining the planned medical procedures. Additional documents like bank statements may also be required to prove the applicant's ability to pay for the treatment and stay.

Duration, Documentation Required, and Application Process

The medical visa is usually valid for up to 90 days and can be extended if further treatment is required. Required documentation typically includes passport, visa application form, medical certification from a healthcare provider, and financial proof of sustainability. Applications are usually processed within a week.

Other Travel-Related Advisories or Restrictions

Always check for any travel advisories or restrictions, especially in the current global climate where regulations may change quickly due to health concerns.

Cultural Considerations

Local customs and etiquette.

While South Korea is quite modern, traditional values and customs still hold significance. It's important to be respectful and aware of local customs, such as bowing slightly when greeting someone older or in a position of authority.

Language Barriers

Korean is the primary language, but English is often understood and spoken by medical professionals. Many top hospitals have translation services or international desks to assist foreign patients.

Dietary Considerations or Restrictions

Korean cuisine can be quite different from Western food. It's advisable to inform your healthcare provider if you have any dietary restrictions or allergies, as English-language menus may not always be available.

Travel & Accommodation

Popular and recommended areas to stay.

Areas like Gangnam, Myeongdong, and Hongdae in Seoul offer a variety of accommodation options, ranging from budget to luxury, and are in proximity to major hospitals and clinics.

Proximity to Medical Facilities

Most popular areas in the city are within a 20-30 minute drive to major healthcare facilities.

Transportation Facilities and Infrastructure

South Korea has an excellent public transportation system, making it convenient for patients and their families to move around the city. Taxi services are also readily available.

Post-Procedure Relaxation and Recuperation Spots

South Korea offers numerous relaxation options like traditional Korean spas, serene Buddhist temples, and natural parks for patients to recuperate post-treatment.

Legal & Ethical Considerations

Legal rights of patients.

Patients in South Korea have the right to informed consent, confidentiality, and quality care. Patients also have the right to seek legal recourse in the event of medical malpractice or negligence.

Medical Malpractice Laws and Patient Recourse

South Korea has stringent medical malpractice laws. If patients believe they are victims of medical malpractice, they can file a lawsuit and seek compensation.

Ethical Considerations

Ethical considerations such as patient confidentiality, informed consent, and ethical sourcing of organs for transplantation are taken very seriously.

Benefits & Risks

Choosing South Korea for medical treatment comes with several benefits, including high-quality healthcare services, cost-effectiveness, and access to advanced treatments not available in many other countries.

While the standards are high, every medical procedure comes with inherent risks. Language barriers and cultural differences can also pose challenges.

Post-Procedure Care

Post-operative care.

South Korean medical facilities are known for their exceptional post-operative care, including follow-up consultations, rehabilitation services, and customized recovery plans.

Rehabilitation Centers

South Korea offers numerous world-class rehabilitation centers for patients recovering from surgeries or other treatments.

Frequently Asked Questions (FAQs)

Typical questions.

Some common questions include "What is the quality of healthcare?", "How do I apply for a medical visa?", and "Are English-speaking doctors available?". All these questions are usually addressed by the international desks at most major hospitals.

Global Provider Members

South Korean Won

South Korea has a temperate climate with four distinct seasons. Winters are usually long, cold, and dry. Summers are very short, hot, and humid. Spring and autumn are pleasant but also short in duration.

Facilitators

Seoul, Korea

Seoul, South Korea

Dobong-gu, Korea

Featured Treatments

MedicalTourism.com

MedicalTourism.com is a free, confidential, independent resource for patients and industry providers. Our mission is to provide a central portal where patients, medical tourism providers, hospitals, clinics, employers, and insurance companies can all find the information they need. Our site focuses on patients looking for specific knowledge in the fields of medical tourism, dental tourism, and health tourism.