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Press release

Taylor Swift | The Eras Tour Onsale Explained

W e strive to make ticket buying as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for Taylor Swift | The Eras Tour. First, we want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets. Next, we feel we owe it to everyone to share some information to help explain what happened:

We Knew a Record Number Of Fans Wanted Tickets to Taylor’s Tour

• By requiring registrations, Verified Fan is designed to help manage high demand shows – identifying real humans and weeding out bots. Keeping bots out of queues and avoiding overcrowding helps to make wait times shorter and onsales smoother. 
• Based on fan interest at registration we knew this would be big. Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history. 
• Historically, around 40% of invited fans actually show up and buy tickets, and most purchase an average of 3 tickets. Around 1.5 million people were sent codes to join the onsale for all 52 show dates, including the 47 sold by Ticketmaster. 
• The remaining 2 million Verified Fans were placed on a waiting list on the small chance that tickets might still be available after those who received codes had shopped. 

The Demand for Tickets to Taylor’s Tour Broke Records – & Parts Of Our Website

• Historically, we’ve been able to manage huge volume coming into the site to shop for tickets, so those with Verified Fan codes have a smooth shopping process. However, this time the staggering number of bot attacks as well as fans who didn’t have codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests – 4x our previous peak.
• We handle onsales for countless top tours, some of the biggest sporting events, and more.  Never before has a Verified Fan onsale sparked so much attention – or traffic. This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform. Here’s a look at how that traffic compared to every other day on our site this year:

• It usually takes us about an hour to sell through a stadium show, but we slowed down some sales and pushed back others to stabilize the systems. The trade off was longer wait times in queue for some fans. 
• Overall, we estimate about 15% of interactions across the site experienced issues, and that’s 15% too many, including passcode validation errors that caused fans to lose tickets they had carted.

Despite the Disruptions a New Sales Records Was Set

• Over 2 million tickets were sold on Ticketmaster for Taylor Swift | The Eras Tour on Nov. 15 – the most tickets ever sold for an artist in a single day.
• All 2 million tickets for the Verified Fan onsale were sold to Verified Fans. Only ticket buyers who were verified were permitted to enter a queue. Verification is tied to a user’s account and validated at login, which is why users only had to login to enter the queue. For additional security, ticket buyers also had to enter their unique code to complete their purchase. No one who wasn’t verified was allowed to enter the queue, but the huge traffic hitting the site overall meant we had to slow down queues to keep them stable.
• 2.4 million tickets have been sold for the tour overall across onsales for Verified Fans and Capital One cardholders, on both Ticketmaster and SeatGeek.
• Less than 5% of the tickets for the tour have been sold or posted for resale on the secondary market. Onsales that don’t use Verified Fan typically see 20-30% of inventory end up on secondary markets. 

The biggest venues and artists turn to us because we have the leading ticketing technology in the world – that doesn’t mean it’s perfect, and clearly for Taylor Swift | The Eras Tour onsale it wasn’t. But we’re always working to improve the ticket buying experience. Especially for high demand onsales, which continue to test new limits. 

We’re working to shore up our tech for the new bar that has been set by demand for the Taylor Swift | The Eras Tour. Once we get through that, if there are any next steps, updates will be shared accordingly.

Even when a high demand onsale goes flawlessly from a tech perspective, many fans are left empty handed. For example: based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)…that’s a stadium show every single night for the next 2.5 years. While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on.

Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 500 million tickets per year across 30+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).

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Taylor Swift’s ‘Eras’ Tour Hits Record-Setting $1 Billion in 2023, Projected to Top $2 Billion Total

By Todd Spangler

Todd Spangler

NY Digital Editor

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Taylor Swift ‘s huge year just claimed a new record: Her “Eras” Tour generated an estimated $1.04 billion in gross ticket sales — the first tour to ever hit the billion-dollar milestone — according to the live-music trade publication Pollstar.

Swift’s tour topped all previous tours in ticket sales for the 12-month period of Nov. 17, 2022, to Nov. 15, 2023. During that time, the Eras Tour sold an estimated 4.35 million tickets from 60 shows. Beyond ticket revenues, Pollstar’s research estimated Eras Tour merchandise sales at approximately $200 million during that run.

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The singer’s management has told tour trackers that it will not release any official box-office numbers from the tour, not even when it comes to a close in November 2024, so the totals are very much projections.

In contrast to Pollstar, Billboard’s Boxscore charts have only used officially submitted numbers, and without Swift’s team or the venues at which she performs revealing any results, Beyoncé’s tour has the official top receipts of 2023 on that chart, with $570.5 million. No Swift concerts appear at all on the Billboard Boxscore list of the 30 top-grossing shows of the year, due to the information blackout and that publication’s reluctance to go with estimates.

This week, the 33-year-old Swift was named Time’s Person of the Year , which she called the “breakthrough moment” of her career after her record-shattering Eras Tour and highly successful concert film that pulled in $250 million at the global theatrical box office .

After Swift’s Eras Tour, the rest of Pollstar’s top 10 rankings of worldwide tours for 2023 are: Beyoncé (No. 2), Bruce Springsteen & The E Street Band (No. 3), Coldplay (No. 4), Harry Styles (No. 5), Morgan Wallen (No. 6), Ed Sheeran (No. 7), P!nk (No. 8), The Weeknd (No. 9) and Drake (No. 10).

According to Pollstar, all ticket sales figures are calculated in U.S. dollars and are based on actual box-office reports combined with estimated tickets sold based on venue capacities, historical Pollstar venue ticket sales data and other research. The publication is owned by Oak View Group, a global sports and entertainment venues company founded by Tim Leiweke and Irving Azoff in 2015.

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The Numbers Behind Taylor Swift’s ‘The Eras Tour’

Taylor swift the eras tour.

October 13, Taylor Swift's lucky number, marks the premiere of 'The Eras Tour' movie, which will be screening in 8,500 cinemas in more than 100 countries around the world. Last night, some lucky fans already had the chance to see the concert movie in the United States and Canada, after the American singer announced via her official Instagram account that there would be additional early access screenings due to overwhelming demand.

According to AMC Theatres , prior to the inclusion of these new viewings, 'The Eras Tour' movie had managed to generate an impressive $100+ million in advance ticket sales globally. This will be an exceptional year for Swift, who, according to initial forecasts, is expected to reach some $2.2 billion in ticket sales for her North American performances. Throughout the U.S. leg of her tour, Taylor Swift has grossed an estimated $13 million in ticket sales per night, attracting an average of 72,000 spectators per concert.

In total, the tour covers 146 dates on five continents. As Swifties in Europe , Asia and Latin America eagerly await the artist's performance in their respective regions, additional dates have already been added for the United States in late 2024.

Written by: Stéphanie Chevalier Naranjo

Translated by: Anna Fleck

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Here's How to Prepare Yourself for Taylor Swift's Eras Tour Ticket Sale

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Taylor Swift The Eras Tour: Dates, Ticket Prices, Openers, On-Sale Info, and Everything We Know So Far

Start planning your ticket strategy now, because Taylor Swift is officially going on tour in 2023.

As many fans suspected, Taylor is embarking on tour in support of the many albums she's released since 2017's Reputation and its tour in 2018, including Lover , evermore , folklore , Midnights and all the Taylor's Version re-records . Because that's a lot to pack into one tour, Taylor has cleverly titled her latest trip around the United States the "Eras Tour," and in her own words, it's been "a long time coming." (And if you're overseas, don't worry — she'll be heading your way too!)

Taylor shared the big news on Instagram with a pic of the tour poster, which features images from Fearless, Lover , and Red, among several others. "I’m enchanted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past and present!)" she wrote. "The first leg of the tour will be in stadiums across the US, with international dates to be announced as soon as we can!" Below, find out everything you need to know about Taylor Swift's The Eras Tour.

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When does The Eras Tour kickoff?

Taylor Swift's The Eras Tour will kickoff in Glendale, Arizona on March 18 and wrap on August 5 in Los Angeles. If you live near a major U.S. city, you're in luck, as she's stopping at some of the biggest stadiums in the nation, including Atlanta, Nashville, Philadelphia, Chicago and Seattle.

Who are the openers for The Eras Tour?

Taylor will be bringing some of her friends along for the ride as special guests on The Eras Tour! Paramore, Phoebe Bridgers , Girl in Red, Haim, MUNA, Gracie Abrams, beabadoobee, Gayle, and Owenn will join her at specific stops along the four-month tour.

When are tickets for The Eras Tour going on sale?

Taylor has partnered with Ticketmaster's Verified Fan program for The Eras Tour. Fans can register here for the Verified Fan presale from November 1 to November 9 at 11:59 p.m. ET. According to the tour press release, registered fans who receive a code will have exclusive access to purchase tickets on Tuesday, November 15 starting at 10 a.m. their local venue time. If you or a family member are a Capital One cardholder, you can also get exclusive presale tickets — you'll have priority access to buy tix on November 15 at 2 p.m. local venue time until 10 p.m. on November 17, or until tickets last.

Ticket prices will range from $49 up to $449, and VIP packages will start at $199 up to $899 on a first come, first served basis. If you were previously a Lover Fest Verified Fan purchaser, you'll receive preferred access to participate in the presale. Public on-sale of The Era Tour tickets will begin on Friday, November 18 at 10 a.m. local venue time. Get ready!

What are the tour dates for The Eras Tour?

March 18: Glendale, AZ — State Farm Stadium (With Paramore and GAYLE)

March 25: Las Vegas, NV — Allegiant Stadium (With beabadoobee and GAYLE)

April 1: Arlington, TX — AT&T Stadium (With beabadoobee and Gracie Abrams)

April 2: Arlington, TX — AT&T Stadium (With beabadoobee and Gracie Abrams)

April 14: Tampa, FL — Raymond James Stadium (With beabadoobee and Gracie Abrams)

April 15: Tampa, FL — Raymond James Stadium (With beabadoobee and Gracie Abrams)

April 22: Houston, TX — NRG Stadium (With beabadoobee and Gracie Abrams)

April 28: Atlanta, GA — Mercedes-Benz Stadium (With beabadoobee and Gracie Abrams)

April 29: Atlanta, GA — Mercedes-Benz Stadium (With beabadoobee and Gracie Abrams)

May 5:  Nashville, TN — Nissan Stadium (With Phoebe Bridgers and Gracie Abrams)

May 6:  Nashville, TN — Nissan Stadium (With Phoebe Bridgers and GAYLE)

May 12: Philadelphia, PA — Lincoln Financial Field (With Phoebe Bridgers and GAYLE)

May 13: Philadelphia, PA — Lincoln Financial Field (With Phoebe Bridgers and GAYLE)

May 14: Philadelphia, PA — Lincoln Financial Field (With Phoebe Bridgers and Gracie Abrams)

May 19: Foxborough, MA — Gillette Stadium (With Phoebe Bridgers and GAYLE)

May 20: Foxborough, MA — Gillette Stadium (With Phoebe Bridgers and GAYLE)

May 21: Foxborough, MA — Gillette Stadium (With Phoebe Bridgers and Gracie Abrams)

May 26: East Rutherford, NJ — MetLife Stadium (With Phoebe Bridgers and GAYLE)

May 27: East Rutherford, NJ — MetLife Stadium (With Phoebe Bridgers and Gracie Abrams)

May 28: East Rutherford, NJ — MetLife Stadium (With Phoebe Bridgers and OWENN)

June 2: Chicago, IL — Soldier Field (With girl in red and OWENN)

June 3: Chicago, IL — Soldier Field (With girl in red and OWENN)

June 10: Detroit, MI — Ford Field (With girl in red and OWENN)

June 17: Pittsburgh, PA — Acrisure Stadium (With girl in red and OWENN)

June 24: Minneapolis, MN — U.S. Bank Stadium (With girl in red and OWENN)

July 1: Cincinnati, OH — Paycor Stadium (With MUNA and Gracie Abrams)

July 8: Kansas City, MO — GEHA Field at Arrowhead Stadium (With MUNA and Gracie Abrams)

July 15: Denver, CO — Empower Field at Mile High (With MUNA and Gracie Abrams)

July 22: Seattle, WA — Lumen Field (With HAIM and Gracie Abrams)

July 23: Seattle, WA — Lumen Field (With HAIM and Gracie Abrams)

July 28: Santa Clara, CA — Levi’s® Stadium (With HAIM and Gracie Abrams)

July 29: Santa Clara, CA — Levi’s® Stadium (With HAIM and Gracie Abrams)

August 3: Los Angeles, CA — SoFi Stadium (With HAIM and Gracie Abrams)

August 4: Los Angeles, CA — SoFi Stadium (With HAIM and OWENN)

August 5: Los Angeles, CA — SoFi Stadium (With HAIM and GAYLE)

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What does it mean if you were waitlisted for Taylor Swift's Eras Tour tickets?

Taylor Swift added a batch of dates to her Eras Tour in North America in 2024 and fans are already virtually lining up to score tickets.

Ticketmaster asked fans to register online by Nov. 2 for the chance to purchase tickets to three British Columbia shows at face value in the Eras Tour Verified Onsale. On Nov. 8, Swifties learned via email whether or not they were selected to participate in the sale, which begins Nov. 9.

In an email to those lucky enough to get the pre-sale code, Ticketmaster said they would be receiving that code before the sale begins. But to a number of other hopeful buyers, they received an email saying they were on the waitlist for the Eras Tour Verified Onsale.

Here's what it means to be on the Ticketmaster waitlist

Those with a code to participate in the Eras Tour Verified Onsale will have a chance to purchase tickets in cities they pre-selected. Ticketmaster emphasized in their emails that having a code does not guarantee you will get a ticket, and that "due to the high demand, we expect all tickets to be purchased during the Verified Fan Onsale."

However, if any tickets do remain after the initial sale is complete, Ticketmaster said it will begin notifying those on the waitlist that they can enter the sale for a chance to buy tickets.

What initially happened when Ticketmaster held a sale for Taylor Swift tickets in the United States

Ticketmaster famously fumbled the initial ticket sales of Swift's U.S. tour, with many waiting in a virtual queue for the early sale for hours, sometimes to end up with nothing .

In a post on Nov. 19, 2022 , the company said that the initial Verified Fan pre-sale had been plagued by a "staggering number of bot attacks as well as fans who didn’t have codes." The result was an "unprecedented" 3.5 billion total system requests, Ticketmaster reported — four times the company's previous peak.

“We want to apologize to Taylor and all of her fans — especially those who had a terrible experience trying to purchase tickets,” the seller said in a statement at the time.

The company seems to be trying to prevent more subterfuge this time around, saying in the waitlisted email that the unique access codes cannot be purchased or transferred and will only work with the account to which it was assigned.

Fans have banded together since the first round of ticket sales to try to help other Swifties secure tickets and avoid the steep secondary market prices. (For context, tickets to Swift's Aug. 9 show in Los Angeles are going for a minimum of $864 each for essentially behind the stage and as high as $3,386 for floor seats on StubHub, as of the evening of Aug. 8.)

A woman who founded the TS Fandom Fund , a Tumblr collective that seeks to address economic inequality among the Swift fandom, told the New York Time s in March that those working to help other fans get tickets were fueled by altruistic enthusiasm.

“We want Taylor to look out and see people who actually know the words to these songs, and we want to be surrounded by the people who make up our community, not just randoms,” she told the newspaper.

Swift wrapped up the first U.S. leg of her tour in Los Angeles after performing a total of six sold-out shows at Sofi Stadium in Inglewood.

She then headed to Mexico to begin a set of  international dates  that will take her to South America, Asia, Australia and Europe through 2024 before she returns to North America.

Sam Kubota is a senior digital editor and journalist for TODAY Digital based in Los Angeles. She joined NBC News in 2019.

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UPDATE, AFTER EXCLUSIVE: AMC is reporting that the Taylor Swift : The Eras Tour concert film has clocked a mindblowing $26M for the circuit in presales in its first 24 hours, beating their previous first day presales record for Spider-Man: No Way Home which did $16.9M. Let’s write that again — this massive presales figure is only for AMC . It’s not for the entire industry and other circuits like Regal, Cinemark and Harkins — which means the figure is significantly bigger. Realize, though, AMC reps the largest footprint for movie theaters at the domestic B.O. with 568 locations.

Triple note here with AMC’s maneuvers with the Taylor Swift: Eras Tour concert pic: It’s the exhibitors who are winning 100% this time; not the studios who do not have a stake in this pic.

Separately, Fandango reports that Taylor Swift: The Eras Tour broke the ticket seller’s first day sales for 2023 and ranks among their first-day presellers which include Avengers: Endgame, Star Wars: The Force Awakens, Spider-Man: No Way Home and others.

“Taylor Swift is giving moviegoing fans and the entire industry the ultimate gift by bringing Taylor Swift: The Eras Tour concert film to the big screen,” said Jerramy Hainline, SVP, Fandango Ticketing. “Not only is Taylor Swift’s concert film the best first-day ticket seller of the year on Fandango, but the concert film is performing like the superhero she is and ranking among the best first-day ticket sellers of all time from franchises like Marvel, Star Wars, DC Comics and more.” 

PREVIOUS EXCLUSIVE, Aug. 31: Since going on sale at 7:15 a.m. CT this morning, ticket presales for AMC’s concert film Taylor Swift: The Eras Tour are well past $10M and counting, we hear from sources. By the end of the day, this presales figure will be tremendously north of what we’re seeing. Swift’s presales here bury the one-weekend-play gross of Trafalgar’s BST: Yet to Come, which did $8M earlier this year.

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This enormous presales figure for the pic’s four-weekend play is making distribution executives fall out of their chairs — and reach for their Just calculators. They’re trying to figure out how this concert film distributed to the top three circuits, and possibly more theaters, will do in its opening weekend, off what largely will be a marketing campaign fueled by circuits’ social media, email blasts to loyalty clubs and Swift herself.

RELATED: Movie Release Date Calendar For 2023

What does The Eras Tour even comp to in regards to presales?

“Some Marvel movie,” adds a distribution guru.

They’re right: Days before Eternals opened, presales were at $13M. But The Eras Tour is poised to be crazy higher. Keep in mind that Star Wars: The Force Awakens did $20M on its first day of presales — nine weeks out from its release date back in 2015!

RELATED: Taylor Swift Announces Additional 2024 North American Eras Tour Dates

Certainly, AMC doesn’t have the marketing spend of a major studio a la Disney, Sony and Paramount, which opened their respective docu-concert movies to big numbers, i.e. Hannah Montana and Miley Cyrus: Best of Both Worlds Concert ($31M opening, $65.2M final in 2008), Michael Jackson’s This Is It ($23.2M, $72M in 2009) and Justin Bieber: Never Say Never ($29.5M opening, $73M domestic in 2011).

“They don’t need that,” cried one distribution boss today about the pic’s P&A spend. “All AMC needs is Taylor Swift posting about the movie on social media to her fans.”

AMC said in pre-release that it will limit the showtimes of other Hollywood pics due to the presence of the Swift movie, for which a separate movie ticket sales portal has been created to accommodate huge demand. Also, AMC Stubs members aren’t getting priority treatment when it comes to passes on the film or immediate queue access.

The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon 😆 Starting Oct 13th you’ll be able to experience the concert film in theaters in North America! Tickets are on sale now at… pic.twitter.com/eKRqS8C7d1 — Taylor Swift (@taylorswift13) August 31, 2023

Taylor Swift: The Eras Tour concert film will not compete with Universal/Blumhouse/Morgan Creek’s The Exorcist: Believer on its opening weekend, that female-skewing horror movie having just moved to October 6 within minutes after Deadline’s story posted. However, Swift will go up against Lionsgate’s Ordinary Angels on October 13, then versus Apple/Paramount’s Killers of the Flower Moon on October 20, and Uni/Blumhouse’s theatrical day-and-date of Five Nights at Freddy’s on October 27. The Eras Tour is really the only wide release during the first weekend of November, with Dune: Part Two now in March 2024 .

AMC, has tapped Variance Films to book the movie, did not return Deadline’s request for comment about Swift presales.

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Taylor Swift ‘Eras Tour’ tickets start at $102. Here’s how to get tickets to see her in Germany

• Published: Jul. 15, 2024, 2:05 p.m.

Taylor Swift will perform in Germany from July 17-19. Getty Images for TAS Rights Management

• Nicole Iuzzolino | NJ Advance Media for NJ.com

“You Need to Calm Down” because I just found Taylor Swift tickets for around $100.

Swift is set to perform in Gelsenkirchen, Germany at Veltins Arena from July 17-19 , and Swifties cannot wait to see what the singer has in store.

And the fact that tickets start at $102 means they are destined to fly off the market.

Here’s everything you need to know to see Taylor Swift live on her international tour.

Where to buy the cheapest Taylor Swift concert tickets

Throughout the “Eras Tour,” the cheapest last-minute tickets for Swift’s 2024 concerts have been on StubHub and Vivid Seats .

At the time of publication, the cheapest ticket for Swift’s July 17 “Eras Tour” concert in Germany is $107 on StubHub with tickets listed as high as $3,203.

For her July 18 show, the cheapest ticket at the time of publication (before fees) is $102 on StubHub , with tickets listed as high as $2,657.

Finally, for her July 19 concert, the cheapest ticket available at the time of publication is $112 on StubHub , with tickets listed as high as $1,843.

First-time Vivid Seats users can save $20 on ticket orders over $200 by entering promo code NJ20 at checkout.

Fans also should check out other secondary sites to snag last-minute tickets, like TicketCity and SeatGeek .

Where is Taylor Swift playing next?

Taylor Swift will perform 84 shows throughout the second leg of her “Eras Tour.”

After Gelsenkirchen, Swift’s next set of shows will be in Hamburg, Germany on July 23-24 .

Tickets are available on several secondary market sites, like StubHub , Vivid Seats , TicketCity and SeatGeek .

Upcoming 2024 tours

Taylor Swift is not the only artist on a huge tour right now.

Here are a few more tours you won’t want to miss: Gracie Abrams , Melanie Martinez , Olivia Rodrigo and Sabrina Carpenter .

Taylor Swift "Eras Tour" Tickets & News

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• Taylor Swift ‘Eras Tour’ tickets start at $75. Here’s how you can get tickets to see her in Milan
• Where to find the cheapest ‘Eras Tour’ tickets to see Taylor Swift in Zürich
• Where to find the cheapest ‘Eras Tour’ tickets to see Taylor Swift in Dublin
• Where to find the cheapest ‘Eras Tour’ tickets to see Taylor Swift in London

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Taylor Swift to Release Additional Eras Tour Tickets for Verified Fans

The surprise release Monday morning came after a number of Swifties who lined up were unable to get tix last month.

By Gil Kaufman

Gil Kaufman

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Taylor Swift gave some Swifties an early Christmas present on Monday morning (Dec. 12) when some fans who signed up for the Verified Fan presale for her Eras Tour last month who were unable to land tickets were notified that they were getting a second chance. An unknown number of fans who signed up for the Ticketmaster Verified Fan pre-sale who were locked out when shows went on sale last month due to a crush of demand were notified that they will have an opportunity to participate in an upcoming sale.

Taylor Swift Fans Sue Ticketmaster Over Tour Presale Debacle: ‘Massive Disaster’

Trending on billboard.

The note says that the ticket purchasing window will begin sometime before Dec. 23, with invitations issued on a staggered basis by tour date in each city. Fans will get additional information and instructions on how to submit their request at an as-yet-unannounced future date; click here for additional details on tickets.

Last month, Ticketmaster issued a formal apology to Swifties after the chaotic sales process for her 2023 Eras Tour left many on the outside looking in. “We want to apologize to Taylor and all of her fans — especially those who had a terrible experience trying to purchase tickets,” Ticketmaster  tweeted on Nov. 18. “We feel we owe it to everyone to share some information to help explain what happened.”

A spokesperson for Ticketmaster had not returned Billboard ‘s request for additional information on the Verified Fan ticket release at press time; a spokesperson for Swift had not official comment.

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Taylor Swift's Eras Tour: A Timeline of the Ticketmaster Fiasco

From the presale chaos to the response from Swifties and lawmakers, here’s what to know about the debacle surrounding Ticketmaster and Taylor Swift’s latest tour

Karli Bendlin is the Director of Content Strategy at PEOPLE. She has over nine years of editorial experience covering entertainment, beauty, and lifestyle, and has been working at PEOPLE since 2022.

Taylor Swift fans are ushering in a new era for Ticketmaster.

The Midnights singer's loyal listeners have taken the company to task after the ticket-buying process for her upcoming Eras Tour resulted in chaos. In addition to a lawsuit filed by over two dozen fans against Live Nation Entertainment, Ticketmaster's parent company, the Swifties are taking their complaints against Ticketmaster all the way to D.C.

The saga started back when Swift first announced she was going on tour following the release of her 10th studio album, Midnights . Given the success of Midnights , Swift's overall popularity and the fact that the singer-songwriter's previous tour had been canceled due to the pandemic, Eras was immediately projected to be the hottest ticket of the year.

When fans eagerly showed up to try and purchase tickets on Nov. 15, however, they were met with a litany of issues on the Ticketmaster website. Some potential ticket buyers were locked out of the sale when their Verified Fan codes failed to work, while others were initially able to secure tickets, only to lose them and get kicked out of the process once they tried to check out.

Ticketmaster later chalked the disaster up to "historically unprecedented demand," though Swift had some choice words for the company in her response, noting that she and her team had "asked them, multiple times, if they could handle this kind of demand and we were assured they could." The Grammy winner also wrote that the situation "really pisses me off" and that she was actively working on a solution for her fans.

From how the chaos ensued to the response it's provoking from lawmakers, here's everything to know about the debacle surrounding Ticketmaster and Taylor Swift 's Eras Tour.

Oct. 28, 2022: Taylor Swift says that a Midnights tour is coming

While appearing on The Graham Norton Show , the "Bejeweled" singer first teased an upcoming tour tied to the release of her latest album.

"We will sometime soonish. It's going to happen," Swift said when asked by the host, adding, "We will do it and it will be great."

Nov. 1, 2022: Taylor Swift officially announces the Eras Tour

A few days later, Swift confirmed she was going back on tour in 2023.

"I'm enchanted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past and present!)," the Grammy winner wrote on social media.

She added, "The first leg of the tour will be in stadiums across the US, with international dates to be announced as soon as we can!"

Swift said that the Eras Tour would kick off on March 18, 2023, in Glendale, Arizona, and conclude on Aug. 5, 2023, in Los Angeles. She also shared the names of the performers who will be joining her onstage for her opening acts, including Paramore , Phoebe Bridgers and HAIM , before ending with a message to her fans: "I can't WAIT to see your gorgeous faces out there. It's been a long time coming 🥰."

Along with the tour announcement came information about how fans could score tickets. Hopeful concert attendees could register in advance through Ticketmaster's Verified Fan Program for a Nov. 15 presale, while Capital One cardholders could participate in another presale happening that same day. A general sale was then planned for Nov. 18 for fans who didn't receive a Verified Fan code or have a Capital One card. Per the release, ticket prices ranged from $49 to $449, with VIP packages going for $199 up to $899.

Nov. 4, 2022: Taylor Swift adds 8 new dates to the Eras Tour

Shortly after announcing the Eras Tour, Swift added eight new dates to the highly anticipated event. "UM. Looks like I'll get to see more of your beautiful faces than previously expected… we're adding 8 shows to the tour," the singer wrote on Twitter.

Nov. 9, 2022: Registration ends for Ticketmaster's Verified Fan program

Fans had until Nov. 9 to register for the Eras presale through Ticketmaster's Verified Fan program. The company later said that over 3.5 million users pre-registered for the sale, making it the largest registration in Ticketmaster history. Presale codes were then sent out to 1.5 million potential ticket buyers, while the remaining 2 million people were put on a waitlist.

Nov. 11, 2022: Taylor Swift announces an additional 17 dates

Even before ticket sales kicked off, the demand for Swift's upcoming tour was high — so much so that the Midnights singer added an additional 17 performances , bringing the total to 52 shows. The extra dates officially made Eras her biggest tour to date.

Nov. 15, 2022: Ticketmaster's Verified Fan sale starts

Tickets for the Era tour were first available to purchase on Nov. 15 at 10 a.m. local venue time for the lucky 1.5 million fans who received Verified Fan codes. However, the sale quickly descended into chaos as fans began reporting site crashes, extremely long waits and other technical glitches.

Potential ticket buyers shared their frustrations on social media, comparing their experience to The Hunger Games and calling on Ticketmaster and Swift to address the debacle.

Politicians even got involved, with House Rep. Alexandria Ocasio-Cortez tweeting that Ticketmaster has become a "monopoly" after its merger with Live Nation and that "they need to be reigned in."

A few hours after the sale's planned start time, Ticketmaster tweeted that the issues were due to "historically unprecedented demand" and announced it was pushing back the start times for some West Coast venues. The Capital One presale was also rescheduled for the following day.

Nov. 17, 2022: Ticketmaster cancels general sale after "extraordinarily high demands"

Fans who weren't able to secure tickets during the Verified Fan or Capital One presales were shocked when Ticketmaster announced that the general sale planned for Friday, Nov. 18 was officially canceled .

"Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled," read a tweet posted to the official Ticketmaster account.

Earlier that morning, Liberty Media CEO Greg Maffei (Liberty owns part of Live Nation, of which Ticketmaster is a subsidiary), had blamed the situation on the "massive demand" for Swift tickets during an interview with CNBC .

"The site was supposed to be opened up for 1.5 million verified Taylor Swift fans," he said. "We had 14 million people hit the site — including bots, another story, which are not supposed to be there — and despite all the challenges and the breakdowns, we did sell over 2 million tickets that day."

Nov. 18, 2022: Taylor Swift speaks out: "it really pisses me off "

On Nov. 18, Swift spoke out about the fiasco in a message to her fans via her Instagram Story.

"Well. It goes without saying that I'm extremely protective of my fans. We've been doing this for decades together and over the years, I've brought so many elements of my career in house. I've done this SPECIFICALLY to improve the quality of my fans' experience by doing it myself with my team who care as much about my fans as I do," she wrote. "It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse."

The singer added that she was investigating why the situation unfolded the way it did and how it could be improved in the future. "I'm not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could. It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them felt like they had to go through several bear attacks to get them."

Swift concluded her note with a sign-off to her fans who weren't able to get tickets: "All I can say is that my hope is to provide more opportunities for us to all get together and sing these songs. Thank you for wanting to be there. You have no idea how much that means."

Nov. 18, 2022: Ticketmaster apologizes to Taylor Swift fans and blames issues on high demand and "bot attacks"

On the day the canceled general ticket sale was supposed to occur, Ticketmaster issued an apology to Swift fans along with a lengthy explanation about what went wrong during the presale.

"We strive to make ticket buying as easy as possible for fans, but that hasn't been the case for many people trying to buy tickets for Taylor Swift | The Eras Tour," Ticketmaster began in the statement. "First, we want to apologize to Taylor and all of her fans — especially those who had a terrible experience trying to purchase tickets."

Ticketmaster then explained their Verified Fan process, which is tasked with "identifying real humans and weeding out bots." The company noted that although they only gave out 1.5 million presale codes, the site was overwhelmed on the day of the sale due to fans who showed up without a code and a "staggering number of bot attacks."

While they estimated that only 15% of users experienced issues, Ticketmaster recognized "that's 15% too many, including passcode validation errors that caused fans to lose tickets they had carted." Despite the disruptions, the statement explained, the Nov. 15 sale broke the Ticketmaster record for most tickets sold for an artist in a single day, selling over 2 million tickets.

In total, the company explained, 2.4 million tickets were sold across the Verified Fan and Capital One sales on both Ticketmaster and SeatGeek. Additionally, less than 5% of tickets had been sold or posted on the secondary market.

The statement wrapped up by saying Ticketmaster is working on improving its technology for future sales, before offering some perspective on the scope of the demand for Era tickets.

"Even when a high demand onsale goes flawlessly from a tech perspective, many fans are left empty handed. For example: based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)…that's a stadium show every single night for the next 2.5 years. While it's impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that's what we're focused on," it concluded.

Nov. 18, 2022: The Justice Department reportedly opens an investigation into Ticketmaster's parent company

The New York Times reported that the Justice Department was looking into whether Live Nation Entertainment, the parent company for Ticketmaster, has abused its power in the music industry. And while the inquiry is said to predate the Eras tour disaster, the situation further exacerbated complaints from fans, musicians and politicians alike.

In response to the report, Live Nation issued a statement on its website, saying that it "takes its responsibilities under the antitrust laws seriously and does not engage in behaviors that could justify antitrust litigation."

Nov. 22, 2022: Congress announces an antitrust hearing after Eras Tour fiasco

Senators Amy Klobuchar and Mike Lee announced that a U.S. Senate antitrust panel will hold a hearing "to examine the lack of competition in the ticketing industry."

"Last week, the competition problem in ticketing markets was made painfully obvious when Ticketmaster's website failed hundreds of thousands of fans hoping to purchase concert tickets," said Klobuchar in a statement, citing how the "high fees, site disruptions and cancellations" customers were faced with showed that Ticketmaster "does not face any pressure to continually innovate and improve."

She continued, "That's why we will hold a hearing on how consolidation in the live entertainment and ticketing industry harms customers and artists alike. When there is no competition to incentivize better services and fair prices, we all suffer the consequences."

Dec. 5, 2022: Taylor Swift fans sue Ticketmaster's parent company

In response to the presale fiasco, more than two dozen Swifties teamed up and filed a lawsuit against Live Nation Entertainment.

According to documents obtained by Deadline , Live Nation Entertainment is being accused of violating the state's Cartwright Act and Unfair Competition Law, fraud, misrepresentation and fraudulent inducement.

The documents cited the "disaster" that occurred on Nov. 15 and Nov. 16, along with the "cancellation of general sale tickets scheduled for Nov. 18," alleging that Ticketmaster "has effectuated this anticompetitive scheme by forcing fans of musicians to exclusively use Ticketmaster for presale and sales prices, which are above what a competitive market price would be."

The plaintiffs, who are seeking a penalty of $2,500 against the company for every violation of Business and Professions Code section 17200, additionally claimed that Ticketmaster "intentionally and purposefully mislead ticket purchasers" by permitting "scalpers and bots" to access the presale. The suit also alleged that Ticketmaster provided more codes than ticket allotment and scheduled the general ticket sale "knowing they would not have the quantity necessary" to fulfill the demand.

Dec. 12, 2022: Select Taylor Swift fans get a second chance at purchasing Eras tickets

At last, some good news for Swifties came on Dec. 12, when select fans received emails notifying them that they would get a second chance to purchase Eras tickets.

"Congratulations, you have been selected to participate in a limited-time opportunity to request to purchase 2 tickets to Taylor Swift The Eras Tour," the note read, per Billboard .

"You were selected for this opportunity because you have been identified as a fan who received a boost during the Verified Fan presale but did not purchase tickets," it continued. "We apologized for the difficulties you may have experienced, and have been asked by Taylor's team to create this additional opportunity for you to purchase tickets."

According to a Ticketmaster release , fans who received the email will receive a separate invitation where they can submit a purchase request to Ticketmaster by Dec. 23. Invites will also be staggered by tour dates in each city.

Dec. 15, 2022: Ticketmaster reportedly has 170,000 remaining tickets to Eras Tour

According to Billboard , Ticketmaster still has 170,000 remaining tickets for the Eras tour — and the company is gearing up to sell them to the lucky fans who previously received emails in the next four weeks.

The outlet reported that Ticketmaster will use Ticketstoday — a ticketing platform first made in the early '00s for the Dave Matthews Band's fan club — to sell the tickets, with the hope that the platform will help them avoid crashes or long wait times.

January 18, 2023: The senate sets a date for Ticketmaster hearing

U.S. Senators announced a date for the Senate Judiciary Committee hearing on the lack of competition in the ticketing industry. The hearing will be held at 10:00 am on Jan. 24, 2023, reports Variety .

In a statement, Senator Amy Klobuchar said, "The issues within America's ticketing industry were made painfully obvious when Ticketmaster's website failed hundreds of thousands of fans hoping to purchase tickets for Taylor Swift 's new tour, but these problems are not new. For too long, consumers have faced high fees, long waits, and website failures, and Ticketmaster's dominant market position means the company faces inadequate pressure to innovate and improve."

She added that, at the hearing, "We will examine how consolidation in the live entertainment and ticketing industries harms customers and artists alike. Without competition to incentivize better services and fair prices, we all suffer the consequences."

January 24, 2023: Senators quote Taylor Swift's lyrics during arguments at Ticketmaster hearing

Several members of the Senate Judiciary Committee utilized Swift's lyrics to make their arguments .

Early in the hearing, U.S. Sen. Mike Lee quoted "Blank Space," when he referred to the idea of limits on ticket transfers as a "nightmare dressed like a daydream."

U.S. Sen. Amy Klobuchar opened her remarks with an "All Too Well" reference. Then, U.S. Sen. Richard Blumenthal asked Live Nation's president Joe Berchtold to look in the mirror and say: "I'm the problem, it's me."

March 17, 2023: Taylor Swift hints at Ticketmaster fiasco during opening night of the Eras Tour

Swift kicked off her tour in Glendale, California. At the start of the show, the songstress addressed the sold-out crowd — and subtly hinted at the Ticketmaster debacle.

"I'm going to take a wild guess and say that if you're here tonight, there's a pretty good chance that you went to a considerable amount of effort to be with us tonight," she said. "Thank you from the bottom of our hearts for wanting to be with us on night one."

March 27, 2023: Taylor Swift fans have their first day in court

Swift fans finally got their day in court. Roughly 10 of the 340 plaintiffs in the Live Nation lawsuit showed up for the hearing in L.A. — an opportunity to recount their Ticketmaster experience for the court record. The Live Nation attorneys attended the proceedings virtually.

While the Swift fans are still seeking $2,500 in damages each, plaintiff Penny Harrison told CNN that the lawsuit "has nothing to do with the money."

"It has everything to do with TicketMaster is the only venue in town. It's the only place to get tickets," she said. "The hope is that in 10 years from now that they'll look back and say this was the turning point. This was when competition branched out and ticket prices came down."

Related Articles

Before you drop everything now to buy those Taylor Swift tickets, make sure they're not a scam

Scammers, you need to calm down.

As Taylor Swift's Indianapolis "Eras Tour" stop gets closer, scammers continue to seek out fans desperate for tickets. It's nothing new — sites were already advertising tickets for thousands of dollars before they even went on sale.

Here's what you can do to protect yourself.

Protect yourself from Taylor Swift ticket scams

Ticket seekers should be aware of scammers setting up  fake websites and social media posts  claiming to be local residents looking to resell tickets; and encouraging fans to buy tickets by paying through Zelle, Venmo or other peer-to-peer digital payment apps, according to the Better Business Bureau. Sometimes they fail to come through with the tickets, leaving fans out of luck.

More advice for buying tickets: Scammers await Taylor Swift ticket seekers

The organization advises those looking to buy concert tickets to:

• Always buy tickets from official ticketing sites to ensure tickets are authentic and secure. This includes double-checking the URL before making a purchase. Even if you can no longer get tickets directly from the venue or  Ticketmaster , look to reputable ticket brokers before doing business with a ticket scalper or a random stranger on social media.
• Avoid or exercise extreme caution when buying tickets on unofficial sites, via social media, or from people you found online. But if you do purchase on third-party sites or unofficial platforms, do not use unprotected payments or give your credit card information over the phone, and be sure to review your selection carefully and make sure the ticket matches the venue information, including mobile or printed ticket options. 
• Use good judgment with advertisements.  Some ads are scams , whether after a general internet search or in your social media feed. Be careful about clicking through and offering up personal information.
• Watch out for too-good-to-be-true deals. If someone claims to be selling tickets to a sold-out concert just before the date or at an amazing price, think twice. Scammers love to prey on fans of any artist or sporting event by claiming to have impossible-to-get-tickets for them.
• If you think you know the seller, double-check. Scammers may hack your contacts’ accounts and pretend to be a friend or acquaintance who’s selling tickets. Before sending money, contact your friend directly to make sure the deal is real.
• Use your credit card. They generally offer extra protection in case you find out the tickets were a sham. You may not get your money back if you pay with your debit card, a cash transfer app, or cash.

What do tickets cost for Taylor Swift ‘Eras Tour’ concerts in Milan?

Vivid Seats is the New York Post’s official ticketing partner. We may receive revenue from this partnership for sharing this content and/or when you make a purchase.

Taylor Swift‘s passport is getting quite a bit of action this summer.

In just the past month, the 34-year-old pop star has visited Great Britain, Ireland, the Netherlands and Switzerland while on her ‘Eras Tour’ with special guest Paramore.

Next up, she’s bringing her career-spanning live show to Milan, Italy’s San Siro Stadium on July 13-14.

The pair of concerts will be her first in Italy in over 13 years; she last performed at Milan Mediolanum Forum as part of her ‘Speak Now World Tour’ on March 15, 2011.

As expected, it won’t be cheap to catch her return to Da Vinci’s home country.

At the time of publication, the lowest price we could find on tickets was $488 USD before fees on Vivid Seats.

Floor seats start at $1,522 USD before fees .

While that may seem expensive, when you keep in mind that prices started at $1,019 before fees when we last reported on how much tickets cost for the ‘Eras Tour’ Italy shows, it’s not quite so bad.

Still need a few more details before committing?

We’ve got everything you need to know and more about Taylor Swift’s ‘Eras Tour’ concerts at Milan, Italy’s San Siro Stadium below.

All prices listed above are subject to fluctuation.

A complete calendar including all ‘Eras Tour’ San Siro Stadium concert dates and links to the cheapest tickets available can be found here:

(Note: The New York Post confirmed all above prices at the publication time. All prices are in US dollars, subject to fluctuation and include additional fees at checkout .)

Vivid Seats is a verified secondary market ticketing platform, and prices may be higher or lower than face value, depending on demand. 

They offer a 100% buyer guarantee that states your transaction will be safe and secure and your tickets will be delivered prior to the event.

Post-“Tortured Poet’s Department” release, Swift has incorporated the new album into her shows (even if “The Archer” worked its way back in at a recent Amsterdam gig).

In any event, for a closer look at what to expect, here’s what Tay Tay played at her final Paris concert at La Defense Arena on May 12, according to  Set List FM :

01.) “Miss Americana & the Heartbreak Prince”

02.) “Cruel Summer”

03.) “The Man”

04.) “You Need to Calm Down”

05.) “Lover”

06.) “Fearless”

07.) “You Belong With Me”

08.) “Love Story”

10. ) ”We Are Never Ever Getting Back Together”

11.) “I Knew You Were Trouble”

12.) “All Too Well”

13.) “Enchanted”

14.) “…Ready for It?”

15.) “Delicate”

16.) “Don’t Blame Me”

17.) “Look What You Made Me Do”

folklore / evermore

18.) “cardigan”

19.) “betty”

20.) “champagne problems”

21.) “august”

22.) “illicit affairs”

23.) “my tears ricochet”

24.) “marjorie”

25.) “willow”

26.) “Style”

27.) “Blank Space”

28.) “Shake It Off”

29.) “Wildest Dreams”

30.) “Bad Blood”

THE TORTURED POETS DEPARTMENT

31.) “Female Rage: The Musical” (contains elements of “MBOBHFT”, “WAfoLOM?”, “loml”, “So Long, London” & “BDILH”)

32.) “But Daddy I Love Him / So High School”

33.) “Who’s Afraid of Little Old Me?”

34.) “Down Bad”

35.) “Fortnight”

36.) “The Smallest Man Who Ever Lived”

37.) “I Can Do It With a Broken Heart”

Surprise Songs

38.) “The Alchemy / Treacherous”

39.) “Begin Again”

40.) “Lavender Haze”

41.) “Anti‐Hero”

42.) “Midnight Rain”

43.) “Vigilante Shit”

44.) “Bejeweled”

45.) “Mastermind”

46.) “Karma”

Our team has been following the ‘Eras Tour’ closely over the past year.

Over the past few months, we spoke to a Swiftie who  shared some helpful tips  about seeing Taylor live, reported on  dropping ticket prices , and  came up with a list of all the most exciting fan trends .

Swift’s  “The Tortured Poets Department”  was released at midnight (and subsequently at 2 a.m.) on Friday, April 19.

While every listener will likely come away with their own favorites, we particularly enjoyed the sleek, synthy “Fortnight,” icy “So Long, London,” anthemic “I Can Do It With a Broken Heart,” a bombastic slow build of “The Smallest Man Who Ever Lived” and gorgeously arranged “Chloe or Sam or Sophia or Marcus.”

If you want to give it a spin — if you’re one of the few people on the planet who hasn’t already, that is — you can find “The Tortured Poets Department”  here .

The Hayley Williams-fronted pop-punk rockers are opening for Swift from May through August this year. This may come as a bit of a surprise to some fans considering that the group mounted a successful arena tour of their own in 2023.

That tour came on the heels of Paramore’s 2022 reunion; Prior to that, the band had been on a five-year hiatus.

For fans who want to check out their latest, their 2023 album “This Is Why” can be heard  here .

Although it will cost an arm and a leg (sometimes more!) to see Swift live this year, there are much more affordable — likely stateside — concerts you can attend this year.

Here are just five of our favorite artists you won’t want to miss live.

•  Olivia Rodrigo

•  Kacey Musgraves

•  Pink

•  Gracie Abrams

•  Billie Eilish

Who else is on the road this year? Check out our list of the  50 biggest concert tours in 2024  to find out.

This article was written by Matt Levy , New York Post live events reporter. Levy stays up-to-date on all the latest tour announcements from your favorite musical artists and comedians, as well as Broadway openings, sporting events and more live shows – and finds great ticket prices online. Since he started his tenure at the Post in 2022, Levy has reviewed Bruce Springsteen and interviewed Melissa Villaseñor of SNL fame, to name a few. Please note that deals can expire, and all prices are subject to change.

Vivid Seats is the New York Post's official ticketing partner. We may receive revenue from this partnership for sharing this content and/or when you make a purchase.

Here’s How to Get Taylor Swift Eras Tour Tickets (Even if They’ve Sold Out)

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

Taylor Swift ‘s Eras Tour might be ending later this year, but it’s already become the most successful tour in history, grossing over $1 billion in ticket sales — and, of course, selling out immediately.

“A lot of you are like, ‘How are you going to celebrate the 100th show?’” Swift recently said at her Liverpool show, later referencing the official end of the Eras Tour later this year. “And for me, the celebration of the 100th show for me means this is the very first time I’ve ever acknowledged to myself and admitted that this tour is going to end in December, like that’s it. And that feels like so far away from now, but then again, it feels like we just played our first show on this tour, because you have made this so much fun for us.”

So far in 2024, the Eras Tour has seen appearances from everyone from Swift’s boyfriend Travis Kelce during The Tortured Poets Department section of show, to the debut of Swift’s duet with Gracie Abrams of “Us,” from the singer-songwriter’s new album.

Swift previously delighted fans when she released her Grammy-winning album Midnights and announced a new tour in 2022. But Swifties weren’t feeling happy right after tickets initially went on sale, as overwhelming demand for Swift tickets caused Ticketmaster to cancel its public on-sale and prices to soar.

While Ticketmaster was initially the official selling partner for Taylor Swift Eras Tour tickets , thousands of fans were previously left out of luck before the verified presale by Ticketmaster even ended. Fans had to sign up for the presale and be “invited” for a chance to buy tickets. And while the intention was good — no competing with bots for the best seats — few people actually got the chance to place an order.

Taylor Swift ‘The Tortured Poets Department’

Collect Swift’s critically acclaimed new studio LP on vinyl with this Target exclusive.

And while Swift’s run of U.S. dates initially were scheduled to wrap up in Los Angeles — just as August 2023 started to already slip away — the star announced that the Eras Tour would make a comeback in 2024, with a slew of North American dates scheduled in Miami, New Orleans, and Indianapolis, before heading to Toronto for six dates at the Rogers Centre with Gracie Abrams.

“Turns out it’s NOT the end of an era 😝 Miami, New Orleans, Indy and Toronto: The Eras Tour is coming to you in 2024 with @gracieabrams!” Swift shared in a post on social media August 3, 2023.

If you didn’t get lucky enough to buy Taylor Swift tickets the first time around, here’s where else you might find sold-out Eras Tour stubs online.

Where to Buy Taylor Swift Tickets Online

Your best bet to find Swift tickets online now is likely to go through a reseller if you don’t get them through Ticketmaster ‘s Verified Fan registration and Verified Fan Onsale, with many of them offering discounts or promo codes that you can use for Taylor tickets.

Our suggestion: Do a little price comparison between the sites to find the cheapest Taylor Swift tickets online, and check back closer to the concert date in case ticket holders are trying to unload their seats — that’s when you’ll likely get the cheapest tickets online.

1. Find Taylor Swift Tickets on StubHub

Taylor Swift tickets on StubHub currently are on sale for as low as $311 for her Fourth of July show in Amsterdam, and as much as $2,440 for the Miami show on October 18. While there isn’t an active StubHub promo online right now, the site does have one of the best policies in case Swift has to cancel one of her shows. If an event is canceled, the site will give you a StubHub credit for 120% of the amount you paid.

2. Find Taylor Swift Tickets on Vivid Seats

Tickets on Vivid Seats currently start around the $2,100 mark for 300-level seats for Swift’s Miami dates, with cheaper tickets available for dates outside of the U.S. (like, $275 USD for Amsterdam dates). Use our exclusive  Rolling Stone  promo code  RS2024  at checkout to save $20 off your $200+ order through the mobile app. Vivid Seats also has a rewards program that lets you buy 10 tickets and get the 11th ticket free.

3. Find Taylor Swift Tickets on TicketNetwork

You might not be able to find Taylor Swift tickets on Ticketmaster, but we spotted great seats available on TicketNetwork.com . The resale site has seats from $1,129 online for her upcoming Dublin show, which is not cheap but still one of the lowest prices we’re seeing for the Ireland dates. TicketNetwork also works with Affirm, so you can buy your tickets now and pay over time. Want a Taylor Swift discount code? You can use TicketNetwork ‘s promo code TNTIX saves you $10 off your order.

4. Find Taylor Swift Tickets on SeatGeek

We spotted many Taylor Swift tickets on SeatGeek as of this writing, and the site is usually a solid bet for resale tickets to popular concerts and events. Use the SeatGeek promo code ROLLINGSTONE10 to get $10 off your $250+ ticket purchase. It’s not a huge discount but still a chance to get save on Taylor tix. SeatGeek will also often offer other promo codes, if you’re looking for discounted Taylor Swift tickets, so we recommend keeping an eye out on their site.

5. Find Taylor Swift Tickets on Gametime

Another trustworthy resale site you can look for Eras Tour tickets is Gametime . Of course, Taylor Swift ticket prices can change at any time, but right now, the cheapest tickets for the Miami opener this October Swifties will find on the site start around $2,153 per ticket. Sometimes Gametime will offer a deal or promotion on tickets, so keep an eye out for discounted tickets on the site’s sidebar for flash deals.

6. Find Taylor Swift Tickets on Viagogo

The most affordable tickets we spotted for Swift’s Miami dates on resale site Viagogo start around $2,267 per ticket, which gets you a seat in the 300-level area of the Hard Rock Stadium. We like shopping for tickets on Viagogo because you can see what your view will be before buying the tickets on its site. But as most Swifties have discovered, there’s really no bad seat for the Eras Tour.

7. Find Taylor Swift Tickets on TicketLiquidator

Resale site TicketLiquidator has several available tickets to the upcoming Eras Tour dates. We spotted tickets for the opening night in Miami this October starting at $3,500+ for the 300-level section, and going up to as much as $7,500 for floor seats.

(Note: All of these promo codes were live and verified at time of this article’s publishing.)

When Is Taylor Swift Touring?

Swift kicked off the U.S. leg of her Eras Tour on March 17, 2023, in Glendale, Arizona , and ends the North American leg in 2024 after shows in Miami, New Orleans, Indianapolis, and Toronto. We’ve listed all the 2024 Eras Tour dates below, including the stadiums she’s playing at to help you get the right tickets for Swift’s Eras Tour.

Taylor Swift Eras Tour 2024 International Dates

June 28, 2024 — Dublin @ Aviva Stadium (with Paramore)

June 29, 2024 — Dublin @ Aviva Stadium (with Paramore)

June 30, 2024 — Dublin @ Aviva Stadium (with Paramore)

July 4, 2024 — Amsterdam @ Johan Cruijff Arena (with Paramore)

July 5, 2024 — Amsterdam @ Johan Cruijff Arena (with Paramore)

July 6, 2024 — Amsterdam @ Johan Cruijff Arena (with Paramore)

July 9, 2024 — Zürich @ Stadion Letzigrund Zürich (with Paramore)

July 10, 2024 — Zürich @ Stadion Letzigrund Zürich (with Paramore)

July 13, 2024 — Milan @ San Siro Stadium (with Paramore)

July 14, 2024 — Milan @ San Siro Stadium (with Paramore)

July 17, 2024 — Gelsenkirchen @ Veltins-Arena (with Paramore)

July 18, 2024 — Gelsenkirchen @ Veltins-Arena (with Paramore)

July 19, 2024 — Gelsenkirchen @ Veltins-Arena (with Paramore)

July 23, 2024 — Hamburg @ Volksparkstadion (with Paramore)

July 24, 2024 — Hamburg @ Volksparkstadion (with Paramore)

July 27, 2024 — Munich @ Olympiastadion (with Paramore)

July 28, 2024 — Munich @ Olympiastadion (with Paramore)

Aug. 1, 2024 — Warsaw @ PGE Narodowy (with Paramore)

Aug. 2, 2024 — Warsaw @ PGE Narodowy (with Paramore)

Aug. 3, 2024 — Warsaw @ PGE Narodowy (with Paramore)

Aug. 8, 2024 — Vienna @ Ernst-Happel-Stadion (with Paramore)

Aug. 9, 2024 — Vienna @ Ernst-Happel-Stadion (with Paramore)

Aug. 10, 2024 — Vienna @ Ernst-Happel-Stadion (with Paramore)

Aug. 15, 2024 — London @ Wembley Stadium (with Paramore)

Aug. 16, 2024 — London @ Wembley Stadium (with Paramore)

Aug. 17, 2024 — London @ Wembley Stadium (with Paramore)

Aug. 18, 2024 — London @ Wembley Stadium (with Paramore)

Aug. 19, 2024 — London @ Wembley Stadium (with Paramore)

Aug. 20, 2024 — London @ Wembley Stadium (with Paramore)

Nov 14, 2024 — Toronto @ Rogers Centre (with Gracie Abrams)

Nov 15, 2024 — Toronto @ Rogers Centre (with Gracie Abrams)

Nov 16, 2024 — Toronto @ Rogers Centre (with Gracie Abrams)

Nov 21, 2024 — Toronto @ Rogers Centre (with Gracie Abrams)

Nov 22, 2024 — Toronto @ Rogers Centre (with Gracie Abrams)

Nov 23, 2024 — Toronto @ Rogers Centre (with Gracie Abrams)

Dec. 6, 2024 — Vancouver @ BC Place (with Gracie Abrams)

Dec. 7, 2024 — Vancouver @ BC Place (with Gracie Abrams)

Dec. 8, 2024 — Vancouver @ BC Place (with Gracie Abrams)

Taylor Swift Eras Tour 2024 U.S. Dates, Schedule

Oct. 18, 2024 — Miami, FL @ Hard Rock Stadium (with Gracie Abrams)

Oct. 19, 2024 — Miami, FL @ Hard Rock Stadium (with Gracie Abrams)

Oct. 20, 2024 — Miami, FL @ Hard Rock Stadium (with Gracie Abrams)

Oct. 25, 2024 — New Orleans, LA @ Caesars Superdome (with Gracie Abrams)

Oct. 26, 2024 — New Orleans, LA @ Caesars Superdome (with Gracie Abrams)

Oct. 27, 2024 — New Orleans, LA @ Caesars Superdome (with Gracie Abrams)

Nov. 1, 2024 — Indianapolis, IN @ Lucas Oil Stadium (with Gracie Abrams)

Nov. 2, 2024 — Indianapolis, IN @ Lucas Oil Stadium (with Gracie Abrams)

Nov. 3, 2024 — Indianapolis, IN @ Lucas Oil Stadium (with Gracie Abrams)

What Stage Setup Can You Expect at the Eras Tour?

If you’re stumped on which tickets to get, checking out the stage layout is pretty helpful, and super easy to find while you’re purchasing tickets. While each stage layout may differ slightly depending on the stadium, it looks like all will have a main stage, a walkway leading to a diamond-shaped smaller stage, and finally, a ramp leading to a rectangular mini-stage (see below for an example). Obviously, Eras Tour tickets surrounding the main stage will be the priciest but you might find some decent prices next to the secondary stages.

Taylor Swift: The Eras Tour stage layout. pic.twitter.com/me8gx9jDTQ — Philippine Concerts (@philconcerts) November 5, 2022

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Taylor Swift's effect on the economy has caught the eye of the Fed

• The stunning success of Taylor Swift's Eras Tour has had a noticeable effect on the US economy.
• The Federal Reserve highlighted the effect of her three Philadelphia concerts in its Beige Book.
• Hotel revenues in the city surged to their highest level since the pandemic because of Swift.

Taylor Swift's Eras Tour, which consists of 131 concerts across 17 states and 5 continents, has caught the attention of the Federal Reserve because of its noticeable economic impact.

The tour, which has attracted hundreds of thousands of Taylor Swift fans to cities across the US, helped boost hotel revenues considerably in Philadelphia.

"Despite the slowing recovery in tourism in the region overall, one contact highlighted that May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city," the Fed said in its most recent Beige Book .

Swift performed three concerts at Lincoln Financial Field on May 12, 13, and 14, and she returned to Pennsylvania in mid-June to perform in Pittsburgh.

According to data from Booking.com, hotel prices more than tripled in anticipation of the tour in some cities , including Pittsburgh; Minneapolis; and Kansas City, Missouri. The hotel-occupancy rate in Allegheny County, an era of Pennsylvania that includes Pittsburgh, approached 100% during the Swift tour and hotel-reservation platforms crashed because of the surge in web traffic.

This weekend, Swift's tour is set to hit Denver, and one estimate from the Common Sense Institute suggests the concert may generate $140 million for the state's gross domestic product. The city expects about 75,000 Swift fans to attend each of the two sold-out concerts, and the report said it could lead to more than $200 million in direct consumer spending.

To truly understand the scale of Swift's upcoming Denver concerts, the report said the two Eras shows would generate an estimated $38 million in ticket sales, which is equivalent to 63% of the famed Red Rocks Amphitheatre's ticket sales last year.

"The totality of Taylor Swifts' U.S. tour could generate $4.6 billion in total consumer spending, larger than the GDP of 35 countries," the Common Sense Institute said.

So if the economy manages to avoid a recession that so many are worried about , the US may have Taylor Swift and her deeply loyal fans to thank.

Correction: July 13, 2023 — This story was updated to clarify the scope of the Federal Reserve's research. A reference to its findings  about Taylor Swift's economic impact  ringing "especially" true in Philadelphia was removed because its analysis focused only on Philadelphia.

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