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Charting Success in Philippine Tourism: Economic Milestones and the Ripple Effect on Real Estate Industry

The tourism industry has been a crucial driver of economic development in the Philippines. According to the Philippine Statistics Authority (PSA), the sector made a significant contribution to the national GDP (8.6%). The increase in both foreign and local visitors has stimulated economic activities, benefiting various businesses such as hospitality, transportation, and retail. Among the forms of tourism expenditure, inbound tourism expenditure posted the highest annual growth of 87.7%, amounting to Php697.5 billion (US$11.9 billion) in 2023, while domestic tourism expenditure grew by 72.3% to Php2.67 trillion (US$45.5 billion). This industry’s widespread impact showcases its capacity to enhance regional development and ultimately contribute to economic progress across the archipelago.

Last year, the Philippine tourism sector achieved notable success, surpassing its targets and gaining international recognition. The country welcomed a total of 5,450,557 tourists (see Table 1), exceeding the projected figure of 4,800,000 by a considerable margin.

This substantial influx of tourists resulted in foreign tourism receipts totaling Php482.54 billion, underscoring the economic significance of the industry. South Korea accounted for the highest number of visits at 1,450,858, followed by the United States (903,299), Japan (305,580), Australia (266,551), and China (263,836).

The Philippines has further solidified its standing as a premier vacation destination through its notable success in obtaining recognitions at the esteemed World Travel Awards in 2023. These accolades encompass being honored as the World’s Leading Dive Destination, World’s Leading Beach Destination, World’s Leading City Destination (Manila), Asia’s Best Cruise Destination, and receiving the Global Tourism Resilience Award. These commendable achievements underscore the country’s increasingly prominent position in the global tourism sector and its effective endeavors to elevate its attractions and services for international visit.

• World’s Leading Dive Destination
• World’s Leading Beach Destination
• World’s Leading City Destination (Manila)
• Asia’s Best Cruise Destination
• Global Tourism Resilience Award

Tourism investments in the Philippines reached an impressive Php509 billion, marking a significant 34% increase from the previous year according to the Department of Tourism (DOT). Tourism Secretary Christina Frasco highlighted that the accommodation sector was the largest contributor to this growth, accounting for 51% of the total investments. This substantial influx of capital underscores the robust recovery and expansion of the Philippine tourism industry, reflecting heightened investor confidence and the sector’s vital role in the nation’s economic landscape.

The surge in investments not only enhances the country’s tourism infrastructure but also promises to boost economic activities and job creation. The Impact of Tourism in Providing Jobs Tourism has become a significant driver of job creation in the Philippines, particularly in emerging tourist destinations. As these areas gain popularity, the demand for hospitality services, transportation, guided tours, and other tourism-related activities increases, leading to a surge in employment opportunities. This trend has been particularly evident in provinces such as Siargao, Palawan, and Bohol, where tourism has rapidly expanded, transforming local economies. Employment in tourism industries was estimated at 6.21 million in 2023, higher by 6.4% compared with the 5.84 million employed in 2022. The share of employment in tourism industries to the total employment in the country in 2023 was recorded at 12.9% (see Figure 2).

The influx of tourists necessitates a broad spectrum of jobs, from hotel and restaurant staff to tour guides and transport operators. These positions often provide a stable source of income for local residents, contributing to poverty alleviation and fostering economic development. Additionally, the rise in tourism supports indirect employment in sectors such as agriculture and handicrafts, as local products and services are increasingly sought after by visitors. By diversifying economic activities and reducing reliance on traditional industries, tourism in these emerging destinations not only boosts employment but also enhances community resilience and sustainable development. The continuous growth of the tourism sector, fueled by strategic marketing and infrastructure improvements, promises to further strengthen job creation and economic stability in the Philippines.

Infrastructure Projects to Accommodate Tourism Activities

In order to support the flourishing tourism industry, substantial infrastructural investments have been undertaken by both the government agencies and private enterprises. The construction and enhancement of bridges, airports, seaports, and access roads have been among the most significant advancements in 2023. These infrastructural upgrades are vital for ensuring a seamless travel experience for visitors, making locations more attractive and accessible. Such initiatives enhance connection and mobility, thereby benefiting local economies through the improvement of transportation linkages and the promotion of increased travel and business activities.

The government’s commitment to infrastructure development is evident in projects such as the North-South Commuter Railway (NSCR) and the Metro Manila Subway Project (MMSP). These projects aim to improve transportation efficiency, reduce travel time, and enhance the overall tourist experience. The expansion and modernization of airports in key tourist destinations also play a crucial role in accommodating the increasing number of international and domestic travelers.

According to the Philippine Development Report 2023, the rise in tourist arrivals has spurred real estate developers to invest heavily in infrastructure projects that cater to tourists. The development of mixed-use properties, including residential units, retail spaces, and entertainment facilities, reflects the changing landscape of real estate influenced by the tourism boom.

However, the impact of tourism on real estate is not without challenges. It can lead to increased property prices, making housing less affordable for local residents. Moreover, over-reliance on tourism can create economic volatility in some regions, particularly during economic downturns or global crises that affect travel patterns. While tourism stimulates economic growth and development in real estate, sustainable planning and management are crucial to balance the benefits and challenges associated with tourism-driven real estate markets.

The Importance of Property Valuation, Market Study, and Feasibility Study

Property valuation is instrumental in determining the equitable market value of real estate assets, enabling investors to make well-informed decisions based on prevailing market conditions. Market studies yield insights into consumer preferences, competitive landscapes, and emerging trends, allowing investors to tailor their strategies to meet market demands effectively. Feasibility studies are crucial for assessing the financial viability of projects, identifying potential challenges and opportunities, and establishing a clear roadmap for successful project execution.

For investors eyeing tourism-related real estate projects, conducting thorough property valuation, market studies, and feasibility studies is indispensable. These analyses provide critical insights into the potential profitability and viability of investments. In previous years, such studies conducted by Aviso Valuation and Advisory for its clients were instrumental in helping them identify lucrative opportunities and mitigate risks.

Accurate property valuation ensures fair pricing, while comprehensive market and feasibility studies offer an in-depth understanding of demand trends and financial projections. This information is crucial for informed decision-making and strategic planning, ensuring the success and sustainability of tourism ventures.

Charting Progress #Beyond7641

The Philippine tourism industry continues to make remarkable strides, extending its allure far beyond the famed 7,641 islands. The performance of the Philippine tourism industry in 2023 underscores its pivotal role in national development, job creation, and real estate growth.

The sector’s expansion necessitates significant infrastructure investments and highlights the importance of detailed market analysis for potential investors. As the industry continues to grow, these elements will remain critical in harnessing tourism’s full potential to drive economic progress and development in the Philippines.

Tourism’s contribution to the Philippine economy extends beyond mere numbers; it enriches communities, preserves cultural heritage, and promotes sustainable development. The sector’s continuous growth and its adaptability to evolving global trends are pivotal to the nation’s long-term economic resilience and success.

Written By: Angelo M. Gandia

Aviso Valuation and Advisory Corp.  is a real estate consultancy firm that offers valuation and business advisory services that are compliant with international standards such as the International Valuation Standards (IVS) and International Financial Reporting Standards (IFRS). To assure that we only produce high-quality deliverables, as needed, we do tasks beyond the usual appraisal process like verifying pertinent property documents (i.e. land titles, tax declarations, etc.) with the appropriate government agencies for due diligence purposes prior to the acquisition of the properties.

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Philippines Tourism Industry

Demand Forecast for Tourism in the Philippines by Medical Tourism and Sports Tourism for 2024 to 2034

Government-led Initiatives Propel Philippines to Tourism Excellence, Fostering Economic Growth and Cultural Exchange. Industry Outlook Available for 35+ Countries

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Analytical Study of Tourism in the Philippines from 2024 to 2034

The Philippines tourism industry is estimated to stand at US$ 12.30 billion in 2024. The industry is forecasted to exceed a valuation of US$ 34.47 billion by 2034. The industry is projected to experience impressive growth through 2034, recording a CAGR of 10.80%. Sales in the Philippines tourism are primarily driven by promotional efforts by tourism boards, travel agencies, and online platforms.

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Key Factors Influencing the Philippines Tourism Industry Growth

The Philippine economy relies a lot on tourism. Many people like to travel to the Philippines to enjoy its peaceful atmosphere and delicious food. Tourists especially love the Philippines because there are many tasty foods and beverages to choose from. Social media is making more people interested in culinary tourism in the Philippines .

In June 2023, the Philippines introduced its new tourism campaign called "Love the Philippines." It changed it from "It's More Fun in the Philippines" to focus more on real and deep experiences after the pandemic.

On Facebook, Twitter, and Instagram, travel influencers are showing off beautiful places and travel services online. Tourism companies are also putting ads there to reach more people. Consequently, there is likely to be around a 2.8X surge in the sales of tourism in the Philippines by 2034.

Hoteliers are using apps more to manage visitor services, giving them better control over the visitor experience. Also, services like digital check-in and contactless cards are getting popular, while facial and fingerprint verification help with payments and record keeping. This is boosting sales in the Philippines' hospitality industry.

In the Philippines, there are lots of different things to do for eco/sustainable tourism . People can join community activities in the Philippines, like fixing houses, planting mangroves, or helping with schools. They can also teach new skills or work on projects like building a visitor center or fixing up a forest.

Historical Industry Study on the Philippines Tourism alongside Future Projections

From 2019 to 2023, the Philippines tourism industry showed promising growth, boasting a 9.80% CAGR. Hotels in Metro Manila are getting better after the pandemic, with 4 million tourists visiting in the first nine months of 2023. That is almost twice as many as in 2022 and close to the year-end target set by the Department of Tourism. Tourists have already added US$ 5.7 billion to the economy.

Prices are still not as high as before the pandemic, and more places to stay are being made. If the government and cities with lots of future places to stay do well economically, more people might want to stay there, and the places might get fuller. More hotels are being built, with 6,400 new rooms expected by 2026, mostly in Quezon City and Pasay City. This trend is expected to contribute to the positive outlook of the Philippines tourism industry.

Social media is helping the tourism industry in the Philippines grow. Travel influencing is the new buzzword in the market. Travel influencers visit different places to promote tourism, and the Philippines is no exception. They now share the real footage of places and their experience on platforms like Facebook, Twitter, and Instagram, and tourism companies advertise there too. In the Philippines, there are 86.75 million active people using social media.

As social media platforms are proliferating more day by day, it is expected to help the industry develop more during the forecast period.

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Top Opportunities for the Philippines Tourism Industry Players

In October 2022, the Department of Tourism (DOT) in the Philippines changed the entry rule for travelers with the e-Arrival Card system. This system is easier because it does not need a mobile app and asks for less information. Also, by the end of 2024, the government plans to start a VAT Refund Program to give back VAT on things tourists take out of the country.

DOT started the "Tourism Champions Challenge" to help cities and towns with tourism, giving them $3.2 million. Overseas Filipino Workers (OFWs) who bring foreign tourists to the country can win prizes in a raffle called "Bisita, Be My Guest." Therefore, the future of the Philippines tourism and hotel market looks bright. Hotels in the Philippines are getting better, with more people coming, owing to promotions and help from the government.

Key Trends Shaping the Philippines Tourism Industry

• The Philippines travel industry is increasingly adopting sustainable practices. It aims to minimize environmental impact and promote responsible travel.
• Another evolving trend in the Philippines tourism industry is the increasing interest in medical and wellness tourism. The country is capitalizing on its natural resources to promote spa retreats and wellness-focused travel experiences.
• With the growth of remote work, more people are choosing to work while traveling. The Philippines has an affordable cost of living and reliable internet connectivity. This trend makes the Philippines an attractive destination to remote workers.

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Tourism Industry Analysis in the Philippines by Segment

As far as the tourist type is concerned, the domestic segment is likely to perform better in 2024, holding 58.00% of the Philippines tourism industry share. Similarly, the 26 to 35 years segment is expected to generate significant turnover in terms of age group, possessing a 47.00% revenue share of the tourism industry in the Philippines in 2024.

Influence of Domestic Travelers is Very High in the Philippines Tourism Industry

The domestic traveler segment is likely to become the prime revenue generator within the industry. The main reason Philippine tourism is bouncing back is because more people are traveling within the country. In 2022, most overnight travelers were locals, with around 40 million visitors.

People prefer to visit their own country nowadays because they know about their own culture and interesting places there. Individuals also find domestic traveling cost-effective as it does not necessitate the huge amount of money required for trips abroad or getting visas. These travelers often know people and have friends in the places they visit, so they can do special things that they may not be able to do outside.

Tourism Emerged as the Go-to Choice for 26 to 35 Years Age Group

The 26 to 35 age group is the top segment in the industry. The main reason this segment is growing is because individuals belonging from this age group have enough money to travel. They are financially stable, so they can go wherever they want, whether it is within their own country or abroad.

People aged 26 to 35 like to travel because they want special and unforgettable experiences in each place they go. They really want to explore different tourist spots and are excited about seeing adventure sites. People in this group also enjoy adventurous activities like scuba diving and exploring different islands, which are easy to find in the Philippines.

Competitive Landscape

Tourism industry players in the Philippines employ miscellaneous strategies to get a competitive edge. Some players give high priority to enhancing infrastructure for smoother travel experiences. At the same time, many prioritize industry to showcase natural beauty and cultural richness. Some adopt sustainable practices to attract tourists who are extremely concerned about the environment. While others collaborate with the government to leverage policies for tourism promotion. Many make substantial investments in digital platforms for convenient traveler services.

Recent Developments

• In November 2023, the Department of Tourism and the Tourism Promotions Board Philippines launched the updated Travel Philippines app. This improved digital platform marks the start of the Philippine tourism industry's digital transformation. The aim is to offer travelers a more convenient way to explore the country.
• In October 2023, the Department of Tourism introduced its inaugural Tourist Assistance Call Center following the Philippines' achievement of over 4 million international arrivals. The call center is going to be available round-the-clock, connecting tourists with live agents who can offer information on various aspects. Some of these include addressing tourism complaints, responding to inquiries about the Philippine tourist destination policies, providing details on transportation options and accommodations, among others.
• In July 2023, the Department of Tourism launched the Philippines Hop-On-Hop-Off (HOHO) service in the capital city, debuting Manila's "Cultural Hub" tours. Secretary Frasco was accompanied by officials from the City Government of Manila, headed by Mayor Honey Lacuna, along with representatives from the tourism industry.

Key Philippines Tourism Industry Players

• Scorpio Travel and Tours Inc.
• Baron Travel
• Asiaventure Tours & Travel
• Vansol Travel & Tours
• Kapwa Travel
• Marsman Drysdale Travel Inc.
• Rajah Tours Philippines
• Atlas Tours and Travel Inc.
• Bridgeway Travel and Tours
• Haranah Tours Corporation
• Travel Related Incentive Programs and Services, Inc.
• Travbest Travel & Tours
• Rakso Air Travel & Tours Inc.
• GoldenSky Travel and Tours
• GrandHope Travel Tours
• Kesari Tours Pvt Ltd
• Tourismo-Filipino Inc.

Key Coverage in the Philippines Tourism Industry Research Report

• Factors Prompting the Philippines Culinary Tourism Market Size
• Philippines Tourism Market Outlook in Different Regions
• In-depth Analysis of Philippine Tourism Statistics
• Adjacent Study on the Philippines Vacation Market
• Emerging Trends in Philippine Hospitality Sector and Trends in Philippines Tourism Market
• Growth of the Philippine Travel Industry in Different Quarters
• Market Overview of Tourism Destinations in the Philippines

Key Segments Profiled in the Philippines Tourism Industry Survey

By tourism type:.

• Cultural & Heritage Tourism
• Medical Tourism
• Eco/Sustainable Tourism
• Sports Tourism
• Wellness Tourism

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• International

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

Frequently Asked Questions

How big is the tourism industry in the philippines.

The industry size for tourism in the Philippines is forecasted to be worth US$ 12.30 billion in 2024.

What is the Sales Forecast for Tourism in the Philippines?

The Philippines tourism market value is projected to surpass US$ 34.47 billion by 2034.

What is the Projected CAGR for the Philippines Tourism Industry?

The CAGR of the Philippines tourism industry is estimated to be around 10.80% through 2034.

What is the Market Trend in the Philippines for Tourism?

Ecotourism is a key industry trend where travelers indulge in protection and management of natural resources.

Which is the Leading Brand of Tourism in the Philippines?

Marsman Drysdale Travel Inc. and Rajah Tours Philippines are Philippines Tourism industry leaders.

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DOT underscores record-breaking performance of PHL tourism in FY 2025 budget hearing

• BusinessMirror
• August 24, 2024
• 7 minute read

QUEZON CITY – The Department of Tourism (DOT) on Tuesday (Aug. 20) presented before the House of Representatives (HoR) Committee on Appropriations its Fiscal Year (FY) 2025 budget for the DOT and attached agencies, with Tourism Secretary Christina Garcia Frasco reporting record-breaking performance of Philippine tourism in 2023.

Secretary Frasco reported that Philippine tourism last year surpassed all baseline targets set under the National Tourism Development Plan (NTDP) 2023-2028 for tourism yields (expenditures) and contributions to national output and employment, marking a significant milestone in the industry’s continued resurgence.

Secretary Frasco reported that Philippine tourism exceeded all baseline targets established under the National Tourism Development Plan (NTDP) 2023-2028 for tourism revenue (expenditures) and its contributions to national output and employment last year.

“These are the indicators that matter the most – the contributions of tourism to job generation and the aspiration to achieve upper middle-income status under the administration of President Marcos Jr. We achieved these because apart from the domestic trips and international tourist arrivals, we now have more products and destinations to offer today. The results of which is a higher length of stay and more spending along the circuits developed across the various destinations in our regions,” Secretary Frasco said, expressing gratitude to members of the House Committee on Appropriations for providing support to Philippine tourism that allowed the attainment of record figures last year.

2023 a banner year for Philippine tourism

Citing the World Travel and Tourism Council’s (WTTC) report, Secretary Frasco shared that the Philippines had the biggest domestic tourism market in Southeast Asia last year. In 2023, the Philippine domestic market was valued at USD 52.1 billion (in terms of domestic visitor expenditure), or equivalent to Php 2.90 trillion.

The Philippines also has the highest contribution to national output in Southeast Asia, with the WTTC estimating the Philippine tourism industry’s contribution of USD 78 Billion or Php 4.34 trillion to the Philippine economy, equivalent to 17.9% of the Philippine GDP. 

The Philippines captured the highest share (24.8%) of the total contributions of ASEAN Tourism to the ASEAN GDP.

“While there have been headwinds, both internal and external, that we continue to grapple with, we have worked as hard as we can with the resources we have been given to transform the Philippines to its full potential. But there is yet much work to be done and this will require significant resources, and with your kind and generous assistance we will be able to accomplish our President’s aspirations for the Philippines to become a tourism powerhouse,” the DOT chief said.

The Philippine Statistics Authority (PSA) in 2023 recorded that over 6.2 million Filipinos found employment in tourism-related sectors last year. Tourism also contributed 8.6 percent to the country’s Gross Domestic Product (GDP), with the combined domestic and international tourism expenditure reaching an astounding PHP3.36 trillion.

The Tourism Direct Gross Value Added (TDGVA) was also recorded at PHP2.09 trillion, posting a 47.9 percent growth—the highest growth of Philippine tourism seen in 24 years. The Bangko Sentral ng Pilipinas also noted a net trade surplus of around USD 2.45 billion in travel services, a feat not seen in 15 years. The Philippines exceeded its target with 5.45 million international visitors in 2023, surpassing the projected 4.8 million.

“Having exceeded our targets for tourism arrivals internationally in 2023, we continue to be optimistic about the prospects of the industry. As President Ferdinand R. Marcos Jr. highlighted in his third State of the Nation Address, the evolution of our tourism sector calls for a dynamic, multi-faceted strategy that positions the Philippines as a premier destination in Asia. This strategic pivot, instituted by the Department of Tourism, reaffirms the central role that tourism plays as a pillar of our nation’s economic development and as a source of national pride,” Secretary Frasco said.

Secretary Frasco presented major tourism wins, including the construction of strategic infrastructure including the Tourist Rest Areas and tourism roads to enhance connectivity and improve the overall tourist experience, expansion of the country’s tourism product portfolio, digitalization efforts, and strengthening of the Filipino workforce on the Filipino Brand of Service Excellence (FBSE) and Tourism Industry Skills Program (TISP) programs, among others.

Lawmakers bat for higher tourism budget

The DOT’s National Expenditure Program (NEP) for next year consists of an allocation of PHP 3.394 billion, of which 83% or PHP2.84 billion is accounted for by the Office of the Secretary (OSEC). Attached agencies, National Parks Development Committee (NPDC), will get an allocation of PHP384 million, while the Intramuros Administration (IA) and the Philippine Commission of Sports Scuba Diving (PCSSD) will have PHP146 million and PHP25 million, respectively.

The DOT had originally proposed a budget of Php 13.4 billion for FY 2025, which includes additional funding to support its landmark projects under the Marcos administration.

“The esteemed members of the House of Representatives, with 12.9 percent of the entire national workforce employed in tourism-related sectors, means that 13 out of every 100 Filipinos directly benefit from this vibrant industry. Multiply that by the average number of members per household and tourism easily benefits over 31 million Filipinos. Therefore, investing in tourism is not just a wise decision but a transformative one. With a total of Php 509 billion tourism investments in 2023, both from the public and private sector, this has already produced over Php 3.36 trillion in tourism receipts, representing a 456 percent return in investment,” Secretary Frasco said.

With DOT’s accomplishments surpassing pre-pandemic levels, several lawmakers during the interpellation have poured their support to the Department’s plans and programs, with some even advocating for a higher budget allocation in support of the tourism industry’s continual resurgence.

“As we gather today to assess the budget and performance of the DOT, it is important to take stock of the meaningful progress made and strengthen our tourism sector. Tourism is not merely a source of national pride; it is a critical pillar of our economy. The initiatives driven by the DOT underscores their unwavering commitment to positioning the Philippines as a leading global destination,” Marikina City 2nd District Representative Stella Luz Quimbo, who sits as Committee Senior Vice Chairperson, said as she commended the DOT’s initiatives.

Meanwhile, Cagayan de Oro City 2nd District Representative Rufus Rodriguez congratulated Secretary Frasco for an ‘impressive’ presentation of the DOT’s accomplishments, as he reiterated tourism’s performance in 2023.

“We have heard and listened to the presentation clearly, the total combined tourism receipts, Mister Chairman, is Php 3.36 trillion. The share to GDP is 8.6%, and you know the difference between GDP and GNP? The GDP is ‘gawa dito ng Pilipinas’. GNP is ‘gawa ng Pilipino inside and outside’. So you see 8.6%, and then 48% increase in the (Tourism Direct) Gross Value Added, and then we go now to the budget. The budget is a measly—Madam Chair—a measly Php 3.39 billion. How can we explain that? How can [DBM] explain that you’re only given this, when the President says we have to accept the challenge of tourism, experiential tourism, and it should be given the support,” Rep. Rufus said.

Committee Vice Chairperson and Aklan 2nd district Representative Teodorico Haresco, Jr. commended Secretary Frasco’s leadership “may yet usher in finally the golden years of tourism,” saying thus far, the DOT has been the “most applauded” agency for the past two weeks.

“There is a unanimous clamor to increase your budget. Not only 100% percent na dagdagan ng budget [mo] but I think, based on the numbers, since the peso depreciated since 2022 by 10%, ang minimum po dapat 10% ang increase. And since there is an impending price hike, baka tumaas po ang program funds ng ating mahal na Presidente, ay sana po ma-increase ang budget, katulad po sana ng, at least, Malaysia,” Rep. Haresco added, citing arrivals of ASEAN neighbors such as Singapore.

Meanwhile, Bulacan 5th district Representative Ambrosio Cruz, Jr. also applauded the DOT, saying “Napakaganda ng performance niyo, lahat kami nag-aagree dito na dapat dagdagan ang budget ng DOT. Maraming salamat, [Madam] Secretary.”

“I would like to congratulate the Secretary; she has done a wonderful job for the country. Deep inside, believe me when I say this, that you have been the best Secretary of DOT this country ever has. Really, you have represented the Philippines very, very well,” said Misamis Oriental 2nd district Representative Yevgeny Vincente Emano.

 On the other hand, Lanao del Norte 1st district Representative Khalid Dimaporo also applauded the leadership of Secretary Frasco as she enjoined fellow lawmakers to work together to “restore the budget of the DOT to pre-pandemic levels”.

“When we first met her here in Congress, she led the charge. She said that she will lead the charge for the [Bongbong] Marcos administration, especially when it comes to the tourism industry, on our return to pre-pandemic levels of tourism, and that really is the hallmark, I think, of our President’s achievements,” Rep. Dimaporo said.

Also expressing their support for the DOT’s budget are Committee Vice Chairperson Ako Bicol Partylist Representative  Jil Bongalon and Baguio City Representative Mark Go, who both assured to manifest the increase of the budget of the Department at the appropriate time.

Bulacan 6th District Representative Salvador Pleyto also showed strong support for Philippine tourism, noting its contribution to the economy and ability to provide opportunities to micro, small, and medium enterprises.

The House Minority likewise expressed support for the DOT as House Assistant Minority Leader Gabriela Partylist Representative Arlene Brosas while inquiring into the list of destinations that benefited from the DOT’s Tourism Road Infrastructure Program (TRIP) convergence with the Department of Public Works and Highways (DPWH), as well as on tourism cooperations signed between the Philippines and other nations.

Likewise, ACT Teachers Partylist Representative France Castro lauded the DOT’s ‘touristic’ presentation, remarking “Napakaganda ng presentation (accomplishments), bagama’t napakaliit ng budget.” 

“I want to commend the whole Department because you [guys] have brilliantly identified the strengths of our tourism industry, not only in our, I guess, main destinations, but also in emerging destinations in other provinces because alam naman po natin na our local tourism all varies eh, what we offer, ‘di ba, our local tourists and also international tourists varies from province to province. And you guys have really done a great job identifying strengths into which areas ,” Committee Vice Chairperson Isabela 6th district Representative Faustino “Inno” Dy V said, offering his suggestions as well on emerging tourism products particular to the Northern parts of Luzon.

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DOT Chief: Philippines surpasses yearend target with 5.45 million int’l visitor arrivals in 2023, int’l visitor receipts surge at PHP482.54 billion

Manila, Philippines —The year 2023 is a win for the Philippine tourism industry as it welcomed more than five million international visitor arrivals from January 1 to December 31, 2023, recording more than PHP480 billion in international tourism receipts, according to Department of Tourism (DOT) Secretary Christina Garcia Frasco.

According to the monitoring data of the DOT, a total of 5,450,557 international visitors entered the country from January 1 to December 31, 2023, of which 91.80 percent or the bulk of international arrivals recorded at 5,003,475 are foreigners. The remaining 8.20 percent or 447,082 are overseas Filipinos.

The new record is around 650,000 higher than its target of 4.8 million international visitors projected to visit the country for the entire year.

South Korea retains its top spot as the country’s main source of international visitors, getting 26.41 percent of the pie which delivered 1,439,336 foreign tourists. It was followed by the United States with 903,299 tourists (16.57 percent) visiting the country; then Japan with 305,580 (5.61 percent); Australia with 266,551 (4.89 percent); and China with 263,836 (4.84 percent).

Other foreigners who visited the country from other top source markets after China were from Canada, Taiwan, the United Kingdom, Singapore, and Malaysia.

Surge in International Tourism Receipts

The tourism chief likewise emphasized that the country’s local tourism industry is recovering faster than expected.

The country’s international tourism receipts have surged at an estimate of PHP482.54 billion from January 1 to December 31, 2023. This is higher by 124.87 percent compared with the PHP214.58 billion estimated visitor receipts from the same period last year. In 2019 or pre-pandemic period, the DOT recorded PHP482.15 billion in international tourism receipts.

The Philippines has also reached an estimated 66 percent recovery rate for its all-time high international visitor arrivals achieved in 2019.

By 2024, the DOT is targeting a baseline target of 7.7 million international visitor arrivals.

“My deepest appreciation goes to every tourism stakeholder, collaborative partner, and passionate contributor who propelled our shared aspirations forward. Under President Ferdinand “Bongbong” Marcos, Jr.’s guiding vision and leadership, tourism has become a pivotal force driving our nation’s economic resurgence,” said Secretary Frasco,

“These numbers speak very well of the performance of the tourism industry under the Marcos Administration. Since we took office, we have set our goals for the industry not only in terms of international visitor arrivals but most importantly, the number of Filipinos, including their families, who will benefit from the opportunities generated by our constant and continuous efforts to make the industry prosper more than what we have aimed for. We assure the President, including our partners from the public and private sectors, that we will continue to realize the vision of this administration to make tourism a catalyst for economic growth and resurgence,” she added. 

Realization of NTDP goals

In May 2023, President Ferdinand Marcos, Jr. approved the National Tourism Development Plan (NTDP) 2023 to 2028, the administration’s blueprint and development framework for the tourism industry, officials said Tuesday.

It contains the DOT’s seven strategic goals formulated under the helm of Secretary Frasco, which is the improvement of tourism infrastructure and accessibility; cohesive and comprehensive digitalization and connectivity; enhancement of overall tourist experience; equalization of tourism product development and promotion; diversification of the tourism portfolio through multidimensional tourism; maximization of domestic and international tourism; and strengthening tourism governance through close collaborations with national and local government units and stakeholders.

Flagship Projects and Programs of the DOT in 2023

On the directive of Secretary Frasco, the DOT embarked on an aggressive campaign to realize the Marcos Administration’s vision of making the Philippines a tourism powerhouse in Asia.

Among others, the DOT successfully turned over 10 Tourist Rest Areas (TRAs) in strategic locations nationwide, with 18 more to be built this 2024. A flagship program of the Marcos Administration, the TRAs are equipped with facilities such as work and charging stations, information, and pasalubong centers, and clean restrooms and showers, a lounge area, and a breastfeeding room.

In less than two years of office, the DOT was able to complete 158 kilometers of roads leading to tourism destinations across the country in a bid to increase connectivity in tourist destinations through its Tourism Road Infrastructure Program (TRIP) in collaboration with the Department of Public Works and Highways (DPWH).

To further provide convenience to tourists in terms of mobility while discovering destinations around the Philippine capital, two Hop-On Hop-Off (HOHO) Travel by The Hubs were also inaugurated in the cities of Manila and Makati. Four additional hubs are also planned to be launched with six local LGUs in Metro Manila as partners.

The DOT is also expanding the country’s cruise tourism portfolio by receiving a total of 125 cruise calls in 2023.

The DOT also launched the country’s first Tourist Assistance Call Center, a centralized multi-platform assistance center that serves as a hotline and one-stop shop for local and foreign tourists. Since its launching in October, a total of 2,497 transactions have been made as of December 31, 2023.

An aggregate of 33,435 app downloads have also been recorded since the launching of the integrated Travel Philippines App, a project of the DOT and its marketing arm, Tourism Promotions Board (TPB) Philippines.

Meanwhile, 21,195 tourism-related jobs were also offered at the Trabaho, Turismo, Asenso Job Fairs–Trabaho Turismo Asenso Philippine Tourism Job Fairs, a collaborative effort by the DOT and the Department of Labor and Employment (DOLE).

With the Philippines being known as one of the most hospitable countries in the world, 126,343 tourism workers were trained for the Filipino Brand of Service Excellence (FBSE) as of December 31, 2023, surpassing the initial 100,000 set by no less than the tourism chief.

Initiated by the DOT, the FBSE training program is rooted in the 7M’s of core values that Filipinos are widely known for: Malikhain, Makatao, Makakalikasan, Makabansa, Masayahin, May Bayanihan, and May Pag-asa, and designed to promote service excellence in all tourism-related establishments.

Generating more sales leads

Abundant tourism revenue from international and local business-to-business and promotional events also concluded in 2023 for the Philippine tourism industry.

An estimated PHP6.317 billion total sales leads have been delivered through the DOT’s attached agency, Tourism Promotions Board (TPB) Philippines, which has been actively carrying out marketing and promotions, mounting  of international and domestic travel fairs, and participating in major expos locally and abroad.

“Looking ahead to 2024, our commitment to the transformation of Philippine tourism is unwavering. Guided by our National Tourism Development Plan 2023-2028, we are poised for a thriving tourism landscape, evident in surpassing our targets in international and domestic arrivals and receipts, fostering economic prosperity and further job creation for our people,”  said Secretary Frasco.

The New Philippines

Reintroducing The Philippines into the global tourism arena, the country , represented by Secretary Frasco, has been elected Vice President of the 25th General Assembly of the United Nations World Tourism Organization (UNWTO), a prestigious global position last held by the country more than two decades ago.  Likewise, The  Philippines, with Secretary Frasco’s representation, was also elected as Chair of the Commission for East Asia and the Pacific allowing the country to host the Joint Regional Meetings of the Committee for East Asia and the Pacific and South Asia in Cebu in 2024.

Consistent top-of-mind destination 

The past year for the tourism industry may have been a mix of challenges and successes, but as recognized by preeminent award-giving bodies and publications, the Philippines remains a top-of-mind destination among travelers.

This was signified by the six major accolades from the World Travel Awards (WTA) received by the country as 2023 World’s Leading Dive Destination, World’s Leading Beach Destination, the World’s Leading City Destination for Manila as well as Asia’s Best Cruise Destination, and Asia’s Leading Dive Destination. For the first time, the Philippines also earned the spotlight on its inaugural win for the Global Tourism Resilience Award for demonstrating “global leadership, pioneering vision, and innovation to overcome critical challenges and adversity.”

The Philippines, during the previous year, also garnered more than 15 travel and tourism honors from prestigious award-giving bodies in the categories including diving, beach, cruise, culinary, retirement, and Muslim-friendly tourism, “a testament that the Philippines is indeed an emerging tourism powerhouse.” according to Secretary Frasco.

“The extraordinary journey of Philippine tourism in 2023 saw the world express its LOVE for the Philippines with our country’s rise to global prominence as the World’s Leading Beach and Dive Destination, and Asia’s Best Cruise Destination, among many other accolades. The indomitable spirit of the Filipino has been globally acclaimed with the Philippines receiving the Global Tourism Resilience Award with our country seen as a benchmark for innovation amidst trials and challenges,”  enthused the tourism chief.

“Looking ahead to 2024, our commitment to the transformation of Philippine tourism is unwavering. Guided by our National Tourism Development Plan 2023-2028, we are poised for a thriving tourism landscape, evident in surpassing our targets in international and domestic arrivals and receipts, fostering economic prosperity and further job creation for our people,”  Frasco added.

Published:January 2, 2024

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Measures in place to ensure safe travel to PHL – Tourism Chief

FRASCO OPTIMISTIC OF PH TOURISM RESURGENCE, LAUDS CEBU TOURISM SUCCESS

Frasco eyes visitor-friendly, “distinctly Filipino” air, seaports in PHL

DOT celebrates Philippine Accessible Disability Services, Inc. (PADS) Dragon Boat Team historic four gold medal haul

DOT to facilitate interagency effort to strengthen Filipino Brand of Service

DOT to coordinate on quake-hit tourist destinations, heritage sites

PBBM cites tourism as top-priority; orders infra development, enhancement of Filipino brand

DOT chief takes “Listening Tours” to Luzon

DOT Chief affirms support to National Museum of the Philippines; proposes inclusion of museums in tourism circuits

Boracay, Palawan and Cebu hailed World’s Best Islands; DOT celebrates back-to-back accolades for PHL destinations

Marcos push for Tourism Infra strengthens industry, raises PHL global position – DOT Chief

DOT lauds Boracay’s inclusion in TIME’s 50 World’s Greatest Places of 2022

DOT lauds Cebu-based group win in int’l dance competition

Statement of tourism secretary christina garcia frasco on banaue.

Tourism Chief Frasco kicks off listening tours in VisMin, encourages officials to reach out to LGUs, stakeholders

Tourism chief Frasco to go on ‘listening tours’ starting this week

Dot reports increase in domestic tourism in 2021.

Incoming tourism chief receives warm welcome from employees, vows to bring “LGU perspective” to DOT

DOT’s Philippine International Dive Expo (PHIDEX) returns to Manila next month

First Davao Dive Expo slated on June 24

DOT touts ‘future farms’ as new and sustainable tourist attractions

DOT pitches PHL as ideal retirement destination in Japan Expo

DOT positions New Clark City as premier tourism investment hub

PH’s significant recovery in travel and tourism hot topic in Routes Asia 2022

DOT’s KAIN NA! takes foodies to a multi-sensory adventure

DOT Presents “Escape: Stories from the Road” Podcast

Second (2nd) Online Master TESOL Certification Course

DOT, MMC Foundation partnership brings ER bikes to three Metro Manila tourist sites

DOT spotlights PWDs and women in tourism with new “It’s More Fun for All” campaign

Media release from the department of tourism.

PHL scraps COVID pre-departure test for fully vaccinated, boostered tourists

DENR, DOT and DILG unveil Year of Protected Areas (YoPA) Campaign marking 90th anniversary of Protected Area establishment in the Philippines

Department of Tourism and Mickey Go Philippines introduce Pinoy Mickey Funko Pops

DOT launches “Keep the Fun Going” sustainable tourism campaign with gamified challenges

DOT reminds AEs on proper flag etiquette

DOT 49th Anniversary speech of the Tourism Secretary

DOT pushes for 100% vaccination of active tourism workers

DOT calls for lowering of testing price cap, certification of more saliva test facilities

PHL may be next filming location as Tourism Summit brings in Hollywood execs

WTTC Investment Tour Highlights Viable Opportunities in Clark, Central Luzon

WTTC lauds PH successful hosting of Int’l tourism Summit

Closing and Congratulatory Message during the Closing Ceremony of the 21st WTTC Global Summit of the DOT Secretary

WTTC: ‘Astonishing Recovery’ for Philippines’ tourism sector

World Travel & Tourism Council (WTTC) Exhibition Booths

WTTC Opening Ceremony Welcome Remarks of the DOT Secretary

WTTC bullish on PH tourism recovery amid Covid-19 pandemic

PHL Foreign tourist arrivals breach 200k mark – DOT Chief

DOT, partner agencies celebrate Filipino Food Month

WTTC announces speakers for its 21st Global Summit in the Philippines

DOT seeks return of Korean tourists, PH’s top market

DOT inks partnership with PNP, PDEA to beef up security in tourist destinations

DOT Launches Digital Travel Magazine “7641”

PHL says “All systems go for full reopening on April 1”; Removes EED as entry requirement

Phl logs more than 100,000 visitor arrivals since feb. 10 reopening.

DOT meets with Japanese tourism execs to boost inbound tourism arrivals

Statement of the DOT on hotel rooms occupancy guidelines

PH opens doors to all foreign tourists with easing of arrival requirements starting April 1

Travel to PHL is “easier”, more fun – Puyat

DOT Launches “Sounds More Fun in the Philippines” Playlist on Spotify

DOT hopeful on higher tourism growth with downgrading of NCR, 38 areas to Alert Level 1

Intramuros visitors up by 132% in February

DOT bares higher tourist influx since reopening

Dot welcomes iatf approval to accept the national vaxcert of 12 additional countries.

PH receives 9,283 inbound tourists; DOT upbeat on higher arrivals in months ahead

Puyat: Walk-in booster shots available for Boracay visitors

All systems go for PHL reopening for international travel- Puyat

Kids’ vaccination to make family travels safe, more fun

DOT lists requirements and protocols for arriving foreign leisure guests

Save the date for the World Travel & Tourism Council Global Summit in the Philippines

DOT: PH to accept fully-vaxxed tourists from visa-free countries starting Feb. 10

DOT supports ‘Pharmacy and Drive-thru Vaccination Sites’ rollout in Baguio City

DOT Launches “ASMR Experience the Philippines” Project

Dot to hold 2-day conference on english as second language (esl).

PH cities, hotels bag ASEAN tourism awards

Booster shots rolled out for fully vaxxed tourism workers; 50% of NCR hotel staff already “boosted”

DOT trains over 30,000 tourism professionals amid pandemic

Dot welcomes eased travel movement between gcq and mgcq areas for tourism revival, hotel in ‘poblacion girl” fiasco suspended, fined, intramuros gives vulnerable population a breathing space, dot launches website with exclusive travel deals for balikbayans.

Anilao Underwater Shootout stages a successful comeback

DOT’s KAIN NA! makes a comeback in Tagaytay

Dot earns unwto citation for have a safe trip, pinas ad.

Brgy. Bojo in Aloguinsan, Cebu bags UNWTO best tourism village award

More than 95% of tourism workers in dive establishments already vaccinated against covid-19: dot.

DOT: PHL to welcome Int’l tourists soon

Dot welcomes shortened quarantine days for balikbayans, dot asks lgus to simplify entry requirements in tourist spots, miceconnect 2021 positions boracay as asia’s premier bleisure destination, dot releases latest list of domestic destinations waiving rt-pcr tests for fully vaxxed visitors, dot grants incentives to fully vaccinated individuals visiting intramuros.

Statement of the DOT on waiving RT-PCR requirement to Boracay for fully vaxxed tourists

Anilao underwater ‘shootout’ is back

Puyat, dot execs pitch ph tourism in japan travel mart, dot welcomes eased restrictions in mm under alert level 2, free swab tests for domestic tourists starting nov. 1, dot lists destinations without testing requirement, with projected 100% inoculation rate by next month, boracay will soon waive rt-pcr testing for fully vaxxed visitors.

Domestic Travel Welcome-Back: DOT, TPB launch ‘It’s More Fun with You’ ad and ‘Have a Safe Trip, Pinas’ Viber Stickers

22 divers pass dot guide training in anilao.

PH cited Asia’s top beach and dive destination anew in 2021 World Travel Awards

Dot bullish on camiguin’s reopening, boosts covid-19 vax drive, dot clarifies travel guidelines for ncr residents under alert level 4, alert level 3, good for tourism jobs and businesses as holidays near – puyat, 2nd tourism & technology forum: readying for a different future.

DOT vaccination drive for tourism workers continues in Pampanga

Dot welcomes easing of age restrictions for interzonal travel, less quarantine days for travelers an ‘encouraging development’ for tourism industry – puyat.

Vaccination of Rizal tourism workers crucial to industry’s recovery — DOT

Dot welcomes siargao, palawan and boracay win in int’l travel mag awards, over 43k safety seals issued as more businesses apply, dot backs call to shorten quarantine of fully vaxxed travelers, dot calls for cooperation to ensure success of expanded operational capacity of restaurants in ncr.

DOT lauds Samar LGU vax drive for tourism workers

Message of secretary berna romulo-puyat on the celebration of world tourism day, dot ensures compliance of accredited hotels, resorts to new iatf alert level system guidelines.

Cebu vax drive for tourism workers gains traction with more than 50% inoculated

Puyat bares phl hosting of international tourism conference in march 2022.

DOT and TikTok launch #GandaMoPinas Campaign as local borders reopen

Dot invites esl teachers to free online master tesol certification course.

DOT launches “More Fun Awaits” global campaign to showcase travel preps

Statement of the department of tourism (dot), statement of the department of tourism on the inclusion of palawan in t+l’s top islands in asia, world list, more than 50% of country’s tourism workers vaccinated against covid-19 – dot chief, intramuros site visit of dot secretary berna romulo-puyat.

Intramuros sites and Rizal Park to reopen September 16

Philippines boosts participation in expo 2020 dubai, highlights pinoy food, local tourism businesses receive dot, tpb philcare kits.

DOT, partner agencies drive up promotion of Filipino food experience

More than 7.5k tourism workers in Baguio have received Covid vax – Tourism Chief

Dot, tpb distribute p19m worth of materials to promote safety protocols.

DOT, NTF bring vaccination rollout for tourism workers in Siargao Island

DOT: 95% of tourism workers in NCR vaxxed vs Covid-19

Sustainability is key to tourism industry’s recovery — puyat, dot lauds private sector for vaccine rollout in el nido.

PHITEX 2021: Beyond Business slated for September 19-23

Puyat leads vaccination drive for Pampanga tourism workers

More than 75% of Bohol tourism workers eyed for inoculation with second vaccine roll-out

More than 70% of tourism frontliners in metro manila vaccinated vs covid-19 — puyat.

DOT and TPB SUCCESSFULLY STAGED FIRST-EVER HYBRID EDITION OF THE REGIONAL TRAVEL FAIR

Dot, bpos to hold job fair, statement of the department of tourism.

DOT targets increased inoculation of tourism workers in more destinations

Puyat: More vaccines coming for Palawan tourism workers

Dot statement on nesthy petecio’s silver medal finish in the tokyo 2020 olympics, rizal park drive-thru vax site opens; puyat hails manila’s anti-covid initiative, dot gets highest coa rating for 2nd straight year, statement of the department of tourism on the passing of heritage and cultural tourism advocate mr. ramon hofileña, statement of the department of tourism (dot) on the heightened community quarantine level implementations in ncr, more tourism workers in boracay to receive covid-19 jabs – dot, dot reiterates call for safe travel amid stricter quarantine measure, dot reminds hotels, resorts that room sharing for quarantined families is allowed, dot celebrates siargao inclusion in time magazine as one of the world’s greatest places of 2021, dot launches halal food tourism, dot backs gov’t infra program to boost tourism, dot backs iloilo bid for ‘creative city of gastronomy’ recognition from unesco, statement of the department of tourism on iatf decision allowing children five years old and above, and fully vaccinated seniors to visit outdoor areas, dot partners with viber to promote kain na foodfest, dot: 3,000 boracay tourism workers to receive covid vax, dot, tpb continues to support lgus with digital transformation projects, dot teams up with scarlet belo and cartoon network to take safe trips, dot statement on the activities of the taal volcano, bakuna by the sea: dot hails davao’s innovative approach to travel, hospitality workers, dot, tpb to roll out 2nd phase of rt-pcr financial subsidy program through pcmc, dot unveils region 1 tourism recovery plan, statement of the department of tourism on the drop of tourism contribution to gdp, dot to co-stage virtual fête de la musique june 18-21, more ncr tourism workers receive support through dot-dole program, travel for tourists of all ages from ncr plus to boracay, other mgcq areas extended to june 30, dot eyes inoculation of 5,000 bohol tourism workers, museums in ncr plus to reopen on limited capacity – dot, dot turns food tourism to high heat with 2021 kain na, terms for tourism business loans eased, dot bares tourism recovery plans for bulacan, dot and tiktok launch #sarapmagingpinoy campaign to promote local food tourism, dot launches five-year plan to develop tourism professionals, dot celebrates world environment month, highlights responsible marine wildlife interactions, statement of the department of tourism (dot) on the rt-pcr requirement for leisure travelers under iatf-eid resolution 118a, statement of the dot on iatf-eid resolution 118a, more than 16k bulacan tourism workers get dot-dole cash aid, dot orders stricter monitoring of staycation hotels and aes in gcq areas following new iatf guidelines, dot lauds inclusion of frontline tourism workers in a1 priority group, dot hosts pata summit for first hybrid mice event in 2021, over 1,400 golf workers in metro manila get dot-dole cash aid.

Central Luzon to Showcase ‘Flavors of Pampanga’, readies tourists for gastronomic experience

Dot lauds ph hotels recognized with the 2021 tripadvisor awards, 3,390 tourism workers in marinduque approved to receive p16.95m dot-dole cash aid, puyat bares tourism recovery plans for marinduque, dot proposes ‘green lane’ for fully vaccinated travelers, dot hails expansion of priority vaccination to a4 cluster, including tourism frontliners, 5,986 staycation rooms open for guests from ncr plus, intramuros to open fort santiago, baluarte de san diego to visitors may 17, dot statement on the proposed vaccination center in nayong pilipino, dot welcomes iatf decision to ease travel in ncr plus, 221m cash aid approved for 44k tourism workers in western visayas, statement of the department of tourism (dot) on the collected garbage from the waters of samal island, davao del norte, statement of the department of tourism (dot) on the reported violations of a hotel in davao city, dot to host hybrid pata annual event for adventure travel, p1.5m cash aid approved for 295 intramuros tourism workers, updates on the vaccination of tourism workers, labor day vax for tourism workers, more than 400k displaced tourism workers get dot-dole cash aid, philippine tourism and mice industry to bounce back with the hosting of wttc global summit, dot, manila lgu ink mobile hospital deal, dot-accredited establishment staysafe.ph-users, eligible for safety seal certification, dot grants the wttc safe travels stamp to 33 more hotels nationwide, dot welcomes proposals to convert tourism sites to temporary medical facilities, dot lauds repurposed hotels, calls for ‘bayanihan’ vs covid, dot approves use of burnham green and quirino grandstand in rizal park for temporary mobile hospital and drive-thru vaccination site, dot celebrates saud beach inclusion in the 25 most beautiful beaches in the world list of travel and leisure, 67k displaced tourism workers of ncr+ receive dot-dole cash aid, statement of the department of tourism on the vaccination facility in nayong pilipino property, statement of the department of tourism regarding the alleged birthday “super spreader” event in boracay, dot eyes adoption of covid-19 digital travel pass, dot statement on ecq extension in ncr plus, phl, dot nominated at asia edition of 2021 world travel awards, dot pushes for inclusion of other tourism workers in priority group a4, strict new guidelines set for hotels under ecq; lenten ‘staycations’ within ncr plus suspended, dot statement on ecq for ncr+ areas, dot statement on holy week, rizal park and paco park adjust visiting hours, remain open for physical exercise, dot statement on biatf measures for boracay, tpb philippines spearheads tourism and technology forum (ttf), dot statement on coron tourist with falsified travel documents, dot supports rizal tourism circuit on food, faith, art, adventure and nature, the ‘fun’ continues: philippines joins digital itb berlin, dot to spur domestic tourism in rizal, dot’s stdp program to enhance resiliency of phl destinations – puyat, dot sustains online presence with ‘wake up in ph’ campaign and safety travel advisories, dot greenlights partial operations of hotel restaurants on june 15, dot eyes tourism recovery as more destinations may reopen, domestic travel to drive recovery of tourism industry, says survey, dot hails revival of tourist cops, tourism will recover well, dot chief vows, dot celebrates hidden beach, palawan’s inclusion in cnt’s best beaches in the world, tourism industry hikes share in gdp to 13%; puyat sees strong recovery from pandemic, dot pushes stringent guidelines for stakeholders across the nation, biatf denounces travelers’ breach of entry protocol to boracay, dot lauds partnership model for safe and sustainable tourism in boracay, dot issues guidelines on tourist land transport services, iatf–eid resolution reiterates ‘dot certificate of authority’ as requisite to operate, dot issues protocols on restaurant operations under the new normal, dot welcomes ph ‘rising stars in travel’ citation by forbes.com, dot, dti to roll out health and safety guidelines, digital solutions for restaurants, dot, attached agencies promote digital tourism, tourism chief reminds hotels, resorts: no dot certificate, no business operations during mgcq, dot assists 36,000 tourists during covid-19 crisis, dot webinar tackles digital as the new normal, dot welcomes the resumption of tourism operations in areas under mgcq, trust and health safety key to phl tourism recovery – dot chief, puyat on reopening tourism: ‘do it slowly but surely’, dot brings home 84 tourists stranded in eastern visayas, dot supports coron’s sustainable tourism development to bounce back, dot welcomes puerto princesa reopening to domestic tourists, dot urges for more wttc safe travels stamp applications, boracay’s white beach, el nido’s nacpan beach among tripadvisor’s top beaches in asia, dot statement on uniform travel protocols, dot supports the safe reopening of negros oriental, puyat affirms support for siquijor’s reopening, dot statement on el nido’s swift action against tourists with false covid test records, dot supports dilg’s streamlining of travel requirements, dot assists 98 stranded tourists in western mindanao, dot assists 246 tourists stranded in bicol, dot response team assists 1004 tourists stranded in caraga region, statement of tourism secretary bernadette romulo-puyat, dot8 springs stranded tourists, total assisted travelers now at 11,000, dot assists stranded tourists in central luzon, dot response teams assist over 10,000 travelers, dot announces the guidelines on hotels and other accommodation establishments during the enhanced community quarantine, dot chief: innovation to spur food tourism in new normal, dot webinar tackles heritage site conservation and use amid pandemic, dot banners “filipino brand of service”; assists over 35,000 tourists amid pandemic, dot to jumpstart domestic tourism under stricter protocols with iatf and lgus, dot partners with wttc to share experts’ tourism outlook, recovery plans, dot regulates hotel food deliveries, dot: tourism industry up to tough challenges on path to recovery, more than 155,000 tourism sector workers receive first tranche of dof wage subsidy program, dot mounts sweeper flights; brings home 1000 stranded domestic tourists, dot webinar tackles recovery, future of phl’s m.i.c.e., statement of the department of tourism (dot) on the iatf–eid authorization to mount sweeper flights, statement of secretary bernadette romulo puyat on the passing of former dot secretary ramon jimenez, jr., dot–ncr assists 24,000 in–transit nationals amid ecq of luzon, dot and ssi support philippine food producers in online philippine harvest, dot provides virtual backgrounds for video calls to encourage “travel from home”, dot offers online “enhanced opportunity” training for tourism stakeholders, dot-region 6 delivers filipino brand of service in crisis, dot outlines tourism response, post–covid 19 recovery plan to aid private sector, dot issues guidelines defining “new normal” for accommodation establishments, 24,836 hotel rooms reserved for ofws’ quarantine, bpo staff use – dot chief, stranded tourists welcome extended stay in batanes, dot welcomes lifting of travel ban for outbound passengers, recovery flights, tourism transport to continue for stranded passengers, statement of the department of tourism (dot) on covid-19 local transmission, dot statement on the curfew recommendation for lgus, dot, turkish airlines form partnership to increase philippine tourism from europe and mediterranean source markets, dot celebrates first run of the philippine international hot air balloon fiesta in calabarzon, puyat convenes tourism council; invites public to travel within ph, international visitor receipts hit usd 9.31b in 2019, 20.81% up from 2018, dot postpones nationwide mall sale to prioritize safety of citizens, department of tourism unveils new ad inspired by the abakada alphabet, highlighting unique filipino culture, puyat advocates for cultural and ecotourism in the new normal, relive the history of intramuros city with augmented reality app experience philippines, dot: 1st phl shopping fest kicks off march 1st, doh, dilg and dot give public gatherings green light, 2019 international arrivals exceed target with 8.26 million visitors to the philippines, dot welcomes lifting of taiwan travel ban, joint statement of the department of tourism and tourism congress of the philippines, dot backs “balik sa bohol” for tourism industry revival, intramuros reopens in the new normal, relaxed and standard health protocols, personalized trips key to tourism recovery, says latest philippine travel survey, dot files falsification raps against boracay tourists with forged covid test results, dot: reclassification of industries to hasten recovery, dot statement following the president’s latest directive to contain the ncov, guidelines in handling guests in tourism enterpises in the advent of ncov global health emergency, puyat eyes isabela as top agro-ecotourism destination, dot, dti inspect hotels and restaurants’ compliance with health and safety protocols, dot chief checks readiness of palawan, fresh produce at your doorstep, courtesy of dot–grab tie–up, dot ‘seal of good housekeeping’ boosts confidence among restos amid pandemic – puyat, dot celebrates as palawan reclaims best island in the world citation, tourism chief bullish on english schools’ recovery, dot, fao team up for sustainable farm tourism in ph, meetings, conventions allowed only under mgcq at 50% capacity – dot, boracay now open to youths, seniors from region, dot chief lauds senate approval of bayanihan 2 on final reading, cites plans for 10b stimulus fund, “think out of the box,” tourism industry urged in dot webinar, dot assures tourist stakeholders of all–out support for slow reopening, puyat meets with bohol execs to tackle tourism situation, recovery plans, dot, cloud panda ph launches phl harvest e-commerce site, statement of dot, dot to scale up baguio’s ridge to reef travel bubble plan across phl, dot celebrates “surprisingly spectacular diving” tag of 3 phl dive sites by lonely planet, phl bags best overseas diving award 2020, statement of department of tourism, dot’s phidex 2020 goes digital, dot-dole amended jmc further expands coverage of beneficiaries, dot welcomes new protocols for arriving passengers, dot bats for a more fun, safe and sustainable laguna, dot chief: green corridors are critical to tourism recovery, dot statement on destination test requirements, dot statement on boracay tourists, dot welcomes asean as a single tourism destination, iatf allows baguio hotels to receive domestic tourists under gcq, raising the bar of filipino hospitality with the leadership excellence series 2021, dot lauds inclusion of tourism frontliners in priority group for vaccination, dot’s ‘kain na’ cooks up online food fest, phl hosts 3rd asean meet on tourism professionals; dot commits to beef up competency of tourism workforce in the new normal, safety marshalls to ensure physical distancing when beaches, resorts reopen, 10,000 bpo jobs for displaced tourism workers, zero interest loans, no collateral, easy terms for distressed tourism businesses, puyat to grace baguio reopening; dot to go big on domestic tourism in 2021, chocolate, coffee, tea take centerstage in dot’s kain na food festival, dot receives safetravels stamp from world tourism body, puyat launches baguio’s vis.i.t.a. platform, reopening of boracay to more markets builds momentum for domestic tourism revival, puyat: even in most unusual ways, tourism must stay alive, message of tourism secretary bernadette romulo-puyat on the celebration of the world tourism day, dot statement on the city garden grand hotel, dot chief supports negrense cookbook launch, vows continued support to thriving food tourism scene in western visayas, dot statement on the closure of makati shangri-la hotel, dot pledges to help negros occidental get ready for more domestic tourists, dot welcomes the first two recipients of the wttc safe travel stamp, dot statement on baguio party incident, dot welcomes iatf decision to allow balikbayans, dot launches “have a safe trip, pinas” to promote safe travels and support tourism workers, dot celebrates ph’s victory as world’s leading dive destination and tourist attraction for intramuros in 2020, dot welcomes coron’s reopening on dec. 1 with health and safety measures in place, dot aims for data-driven response to tourism recovery under new normal with survey, dot backs enhanced contact tracing; announces low-cost covid tests with up-pgh for boracay-bound tourists, puyat encourages affected tourism workforce to avail of the expanded dot-dole financial assistance, dot welcomes strides to reboot mice, puyat visits batangas, shores up dive tourism, statement of the dot on cebu resort incident, dot presents virtual concert to promote manila’s cultural heritage sites, dot, makatimed foundation forge partnership for tourism destination health security, dot launches webinar training on reducing single-use plastics for hospitality sector, dot to assist zambales in safe and gradual tourism reopening, dot bats for uniform lgu travel requirements, dot, tpb promote pinoy christmas through music, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot prepares local destinations, accommodation establishments for wttc safe travels stamp application, 27,000 displaced tourism workers of car receive dot-dole financial assistance, dot backs temporary suspension of flights from uk, dot inspires balikbayans to come home with ‘balikan ang pilipinas’ campaign, dot, tpb expand rt-pcr financial subsidy program for 11,600 tourists through pcmc, dot reiterates penalties for quarantine hotels used for staycation and other purposes, dot supports strict entry protocols in light of new covid-19 variant, dot reiterates rule on staycation hotels, dot celebrates boracay and palawan inclusion in conde nast’s 25 best island beaches in the world list, dot issues guidelines for safe ‘staycation’, dot accreditation goes digital, boracay reopens, heralds “safe, gradual” revival of philippine tourism, dot gets coa’s highest rating on 2019 audit, dot sees domestic tourism boom in baguio with affordable antigen testing, phl islands named top favorites by int’l travel magazine, dot welcomes reopening of ilocos norte to luzon tourists on oct 15, dot funds rt-pcr testing of boracay tourism workers, dot inks tourism “cares for travel” msme loan program with sb corp, health, safety rules drawn up for recreational diving, batangas now open to divers – dot, puyat reminds ‘staycation hotels’ to follow rules, protocols, dot welcomes baguio city’s opening to guests from luzon starting oct. 22, dot statement on the opening of ilocos sur starting nov 15, ridge and reef corridor heralds domestic tourism recovery, puyat – hotels in gcq, mgcq may now be allowed to operate at full capacity, pra to amend retirement policies, suspends processing of srrv applications, dot supports expansion of palawan’s travel bubble starting oct. 30, tourism chief bats for covid-19 tests price cap, dot urges tourism businesses to avail of sb corp’s covid-19 loan program, dot leadership excellence series returns anew, dot statement on the inclusion of palawan and boracay in big 7 travel’s list of 50 most beautiful places, dot, tpb launch official philippine travel app, dot, dole agree on guidelines for cash-for-work program for displaced tourism workers, tour guides, dot’s kain na takes on food trips for november, intramuros is now asia’s leading tourist attraction the philippines and dot receive accolades at the 2020 world travel awards asia winners day, statement of the department of tourism on prrd’s signing of eo 118, dot inks mou on tourism education, training, dot partners with nissan to promote ‘safe trips’, dot allows operation of 7,200 hotels, resorts, dot lauds ibagiw 2020, baguio’s creative city festival, dot welcomes reopening of phl’s surfing capital, siargao, ridge and reef travel corridor expands to ilocos sur, dot chief visits baguio city, touts cultural tourism with creative crawls, sec. puyat to grace 2020 bambanti festival, dot allocates p340.7m for iloilo tourism infrastructure development, tourist arrivals mark 7.4m in november, up by 15.58%, safety of tourists is dot’s top priority – sec. puyat, dot, cab collaborate to enhance air passenger’s bill of rights, statement of the department of tourism, 2nd statement of the department of tourism, dot thanks smart for emergency satellite phones, dot–dotr meet to boost tourism infra, connectivity; puyat to push approval of 1b for night–rated airports, dot chief to visit, vows to revitalize baguio, tourism chief: phl one with asean in responding to covid crisis.

• Open Data Portal
• Official Gazette
• Office of the President
• Sandiganbayan
• Senate of the Philippines
• House of Representatives
• Department of Health
• Department of Finance
• Supreme Court
• Court of Appeals
• Court of Tax Appeals
• Judicial Bar and Council
• Bureau of Internal Revenue
• Bureau of Customs
• Bureau of Treasury
• Bureau of Local Government Finance

• March 16, 2023

Tourism in the Philippines: Exploring Opportunities and Overcoming Challenges

Introduction

Travel and tourism in the Philippines is a vibrant and growing sector. The country has many attractions, including beautiful beaches, impressive mountains, and a rich cultural heritage. Every year, millions of tourists flock to the islands of the Philippines to explore its breathtaking beauty and indulge in its offerings. In 2019, foreign arrivals peaked at 8.3 million , indicating the country’s popularity as a tourist destination.

However, the tourism industry in the country suffered significant losses in previous years because of the pandemic. Nevertheless, the country is optimistic and expecting a revival and revitalization of its tourism economy. Continue reading to explore the nation’s thriving sector, its obstacles, and the potential it provides.

Why do tourists love to visit the Philippines?

The Philippines, an archipelagic nation spanning over 7,000 islands, offers an unparalleled and distinctive experience for travellers. With a vibrant culture, delectable cuisine, welcoming locals, and breathtaking natural scenery, the country boasts a diverse range of offerings to cater to all interests. Here are just a few you won’t want to miss out on!

Stunning Beaches

The Philippines is home to some of the most beautiful beaches in the world. From laid-back, crystal-clear waters to vibrant nightlife scenes and everything in between, you’re sure to find something that will suit your tastes. Notable attractions are the stunningly beautiful islands of Siargao, Boracay, and Palawan, all of which were ranked first, second, and third, respectively, on Condé Nast Traveller’s list of Asia’s best islands in 2018 .

Adventure & Nature

The Philippines is a nature-lovers paradise, possessing a variety of breathtaking landscapes and diverse ecosystems. The country’s rainforests are home to some of the world’s most exotic plants and animals, while its mountains offer exciting trekking opportunities. Adventure seekers can also enjoy white-water rafting in the Cordilleras or explore some of the country’s many volcanoes including the perfectly cone-shaped Mayon Volcano in the region of Bicol, which is a UNESCO Biosphere Reserve.

Cultural Experiences

The Philippines is a melting pot of cultures, and its vibrant heritage can be experienced through its cuisine, music, art, and festivals. The country also features some of the most beautiful colonial architecture in the world, notably Vigan, a UNESCO World Heritage City and one of Asia’s best-preserved planned Spanish colonial towns. Additionally, the local people are warm and welcoming, and travellers often find themselves connecting with the locals for a truly authentic experience.

Tourism and the Philippine Economy

The travel and tourism industry is one of the major contributors to the Philippine economy. In 2019, the industry contributed a record 12.7% of the country’s GDP, amounting to PhP 2.48 trillion, a 10.8% increase over 2018. It is one of the largest service industries in the country in terms of gross revenue and foreign exchange earnings. It also employs millions of Filipinos, with an estimated 5.7 million people employed in the sector as of 2019. This makes it an incredibly important source of income for many local communities across the nation.

However, the COVID-19 pandemic has negatively impacted the industry in the past few years. Thousands of livelihoods were severely affected and many jobs were lost. In fact, in 2021, the sector was only able to contribute 5.2% to the country’s GDP. Tourism employment in 2021 also took a nosedive at an estimated 4.90 million, which, while higher than the 4.68 million recorded in 2020, is still significantly lower than pre-COVID numbers.

Challenges of the Philippine Tourism Sector

Covid-19 anxieties.

As mentioned, the recent pandemic has brought unprecedented challenges to the Philippine tourism sector. The industry has been one of the hardest-hit sectors, with a significant decline in international and domestic arrivals. As a result, businesses have suffered due to restrictions on travel, social distancing requirements, and a decrease in tourist spending.

In Standard Insights’ most recent Consumer Report Philippines 2023 , which surveyed over 1,000 Filipino respondents in November 2022, more than half of the population stated health & safety-related issues (53.6%) were their biggest worry about travelling in 2023.

Interestingly, most Filipinos, specifically 76.6%, feel safe and secure travelling abroad despite the ongoing COVID-19 situation. Merely a minority of 6.2% expressed feeling insecure about international travel this year.

Airline Woes & Airfare Costs

Another major challenge facing the Philippine tourism sector is the limited number of air links between domestic and international destinations. For many years, the country has relied heavily on its domestic airlines to provide service to both local and foreign passengers. However, with a limited number of flights available, it can be difficult for tourists to visit multiple destinations within the same trip. The lack of direct routes from other countries also proves to be an obstacle for those hoping to travel to the Philippines for a holiday or business trip.

Adding to this challenge is the high cost of airfare that affects the Philippine tourism sector. The cost of oil prices has been rising steadily over the past few years, and the cost of airfare is one of the most affected areas due to this trend. Moreover, airfares in the Philippines tend to be higher than in other Asian countries due to taxes imposed by both local and international airlines as well as fuel costs that are often not included in ticket prices. This makes it difficult for budget travellers and those who are looking to save money on their trips.

Infrastructure

Another challenge facing the Philippine tourism sector is inadequate infrastructure and services such as hotels, transportation networks, and attractions available at tourist destinations across the country. Inadequate infrastructure often leads to overcrowding at major tourist spots during peak season and prevents visitors from enjoying all that each destination has to offer. Additionally, poor public transportation options make it difficult for travellers to explore beyond just their immediate area without having access to private transport such as cars or taxis.

Government Tourism Revival Efforts

The Philippine government has undertaken various measures to revive the tourism sector. In 2021, it launched the Tourism Response and Recovery Plan (TRRP) to help mitigate the impacts of COVID-19 on the industry and protect jobs, visitors, and communities by providing financial assistance for businesses and individuals in need. This allows support for the recovery of tourism enterprises and helps to rebuild confidence and growing demand in domestic and foreign markets. The plan also included an incentive program for domestic tourists, which was implemented in late 2021 and aimed to help revive local tourism by offering discounts on accommodations, food, and activities.

Moreover, starting in 2024, foreigners will be allowed to get tax refunds for purchases made in the Philippines as part of the government’s aim to attract more visitors. Value-added tax (VAT) , which is presently charged at a rate of 12% on goods consumed domestically, will eventually be refunded to international visitors on items they take out of the country.

Finally, the Philippines can be hopeful about the future of its tourism industry. In the previous year, the country welcomed 2.6 million visitors , surpassing its 2022 goal of 1.7 million arrivals. This achievement has encouraged the Department of Tourism (DOT) to set a new target of attracting 5 million foreign visitors in 2023, double the number from last year.

In recent years, the Philippine tourism industry has encountered a multitude of obstacles, particularly with health and safety concerns. In the aftermath of the pandemic, these issues continue to linger, with over half of the population expressing apprehension about travelling in 2023 due to the ongoing impact of COVID-19. Despite the challenges, the industry remains resilient and adaptable, implementing measures to ensure the safety and well-being of tourists and locals alike.

The government has also responded by launching various initiatives such as the Tourism Response and Recovery Plan to help revive the industry and promote domestic and international travel. By continuing to focus on strengthening infrastructure, encouraging domestic tourism, and offering attractive packages for foreign visitors, the Philippines is taking steps toward restoring its tourism sector to its former glory.

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What the new normal means for the Philippines' tourism industry

The Philippines | Tourism

The global tourism industry has been hit hard by the Covid-19 pandemic, as border closures and travel restrictions prevented tourists from venturing overseas. In emerging markets such as the Philippines the slump in international tourism took a heavy toll on local communities that depend on the industry for their livelihoods, as well as starved these countries of a vital source of foreign exchange. Tourism generated P4.7trn ($93.5bn) for the Philippine economy in 2019 and supported nearly a quarter of all jobs in the country, either directly or indirectly.

After attracting a record of nearly 8.3m international tourists in 2019, the government was targeting 9.2m arrivals in 2020 before the pandemic hit. In the wake of a strict nationwide lockdown imposed in March, visitor numbers decreased by 62.2% in the first five months of the year compared to the same period in 2019. As of December 2020 the suspension of tourist visas was still in place, meaning full-year figures are likely to be considerably lower than previous years. Nevertheless, there is some hope that the reopening of domestic tourism could build the foundations for a recovery in 2021.

In consultation with key stakeholders, in April 2020 the Department of Tourism (DOT) launched the Tourism Response and Recovery Programme (TRRP). Together with two stimulus bills passed that year, the TRRP outlines both fiscal and non-fiscal support measures for tourism-related businesses to help them survive the difficult economic period and be ready to capitalise on new opportunities once the pandemic wanes. The DOT also announced that, in partnership with the Development Bank of the Philippines and the Land Bank of the Philippines, it would extend low-interest loans to tourism enterprises affected by the crisis. Moreover, the most recent of the stimulus bills – known as the Bayanihan to Recover as One Act, or Bayanihan 2 – earmarked P10bn ($198.9m) for tourism, including P6bn ($119.3m) for loans and subsidies for micro-, small and medium-sized enterprises (MSMEs).

Domestic Potential

Central to the recovery strategy is the initial resumption of domestic tourism as a prelude to the reopening to international tourists in 2021. Outbound Filipino tourists spent $616.9bn abroad in 2018, so it is hoped that at least some of this expenditure will be channelled into the domestic market. To help facilitate the safe resumption of domestic travel, the TRRP outlines stringent health protocols that operators and other sector players must follow in order to accept guests.

Starting in late October 2020 Filipinos were permitted to travel abroad for leisure purposes, but with most international borders still closed and the pandemic ongoing, few are likely to do so in the short term. This has created an opportunity for local destinations that are willing to accept an influx of visitors from other regions of the country.

Although destinations have been permitted to accept domestic tourists since June 1, 2020, many local government units (LGUs) were initially slow to reopen due to fears of imported Covid-19 cases despite the protocols outlined by the DOT. However, more destinations announced reopening plans as the year progressed. The island destination of Boracay reopened to domestic tourists on October 1, with hotels permitted to operate at 50% capacity and visitors required to pass a PCR test 72 hours before departure. Tourists are also required to register with the provincial government to obtain a QR code for contact tracing purposes.

El Nido in Palawan agreed to reopen to domestic tourists from October 30, but initially just nine hotels in the area were permitted to accept guests – with most of them high-end resorts that are out of the price range of most Filipinos. Elsewhere, Bohol, another popular island destination, reopened to domestic tourists on November 15 under similar conditions to Boracay. Visitors must choose from itineraries provided by the local authorities and cannot opt for independent tours. Meanwhile, the surfing capital of Siargao reopened on November 23, with flights resuming on December 1. Visitors to the island are required to show a negative PCR test taken 48 hours before arrival, and will be asked to take an antigen swab upon arrival if the PCR test was taken more than 48 hours before. In addition to these islands, tourist spots within driving distance of Manila began to open to visitors from beyond their immediate region in the second half of 2020, although the rules regarding tests and travel requirements were dependent on LGUs.

“The tourism industry is looking at a V-shaped rather than a U-shaped recovery due to growing, pent up demand for travel,” Aileen Clemente, chairman and president of Rajah Travel, told OBG. “The most significant barrier to overcome is the lack of harmonisation or implementation of safety and travel protocols across the different regions. This prevents seamless travel across different parts of the Philippines. The second biggest barrier is the requirement to quarantine in some regions instead of undertaking a pre-travel Covid-19 test.”

To better understand the sentiments of Filipinos towards domestic travel, stakeholders such as the DOT, Tajara Leisure and Hospitality Group and travel platform Experience Philippines conducted several surveys between March and May 2020. The main insights from their surveys include the fact that travellers are likely to opt for rural, secluded and natural areas as well as beaches over mainstream and urban centres; that they are likely to want customised experiences; and that health and safety protocols, as well as cost, will be key considerations.

Going Digital

Beyond the stimulation of domestic tourism, efforts have been made to digitalise the tourism industry. This is not only important for facilitating contactless transactions to limit exposure to Covid-19 and effective contact tracing programmes, it also helps to promote the Philippines to international travellers looking for post-pandemic options. Through social media, even MSMEs can reach and interact with potential travellers around the world, simultaneously promoting their business while showcasing various attractions and growing the country’s brand recognition.

Such individual efforts can complement government promotional activities. In 2020 official promotional videos encouraging tourists to “Stay at home, dream, and wake up in the Philippines” were released, featuring famous sceneries and activities throughout the country. The DOT’s Travel from Home initiative provided virtual backgrounds of famous Philippine destinations to be used on video conferencing platforms. Elsewhere, the administration of the Walled City of Intramuros partnered with Google Arts and Culture to create a website that allows users to virtually tour 17 museums.

Moreover, the DOT held webinars for stakeholders throughout the year to help them adapt to the new normal, with digitalisation a key theme. Operators can also make use of Rajah Travel’s Tourism Knowledge Centre, which features digital tools that can help manage visitor flows and facilitate contactless transactions. In the long run, digital transformation can enhance the competitiveness of the Philippine tourism sector. As travel resumes, online booking platforms and QR codes are likely to become increasingly common, which will ease the process for tourists and make operators more accessible to the international market.

Take Flight

Looking ahead, positive news around Covid-19 vaccine trials in late 2020 could bode well for the resumption of international travel in 2021. By the end of 2020 some destinations in the region had begun to cautiously open to international tourists. For example, Thailand began offering 60-day visas for foreign tourists in November, with applicants having to show a minimum bank balance, adequate medical insurance and be willing to quarantine for 14 days. Singapore and Hong Kong also agreed to open Asia’s first so-called travel bubble in November, allowing residents to travel freely between both destinations. However, in a sign of the ongoing challenges of the pandemic, the opening of the bubble was postponed for two weeks on November 21 amid a surge of Covid-19 cases in Hong Kong.

The Philippines has been cautious in opening to foreign arrivals and had yet to give official indication of when the issuance of tourist visas would resume as of late November 2020. Rajah Travel believes the short-haul market will be the first to recover once international tourism restarts, with the source markets of Japan, South Korea and Taiwan likely to lead the way. It is hoped that digitalisation, combined with the experience of providing a safe environment for domestic tourists, will allow operators to embrace more opportunities in the new normal.

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To Build Up Tourism, Philippines Loosens Pandemic Restrictions For Filipinos

Ashley Westerman

The tourism industry in the Philippines lost some $8 billion in 2020 because of the pandemic. Filipinos are being encouraged to travel domestically to try to restart a crucial sector of the economy.

Copyright © 2021 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

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WTTC’s Latest Economic Impact Report Reveals Significant Recovery in the Philippines Travel & Tourism Sector in 2021

Travel & Tourism jobs in the Philippines increased by 20.5%

Fourth fastest Travel & Tourism GDP growth rate for any country in the world in 2021

MANILA, Philippines: The World Travel & Tourism Council’s latest Economic Impact Report revealed last year the Philippine’s Travel & Tourism contribution to the nation’s economy climbed 129.5.% year on year, to reach US$ 41 billion.

Following an 80% decline, this impressive rise saw it ranked as the world’s fourth fastest growing economy during 2021.

News of the sector’s growing revival from the pandemic was revealed today by Julia Simpson, President & CEO of the World Travel & Tourism Council ( WTTC ), which represents the global Travel & Tourism private sector, at its prestigious Global Summit in the Philippines.

It was delivered in the capital, Manila, before more than 1,000 delegates from across the global Travel & Tourism sector, including CEOs, business leaders, government ministers, travel experts and the international media.

WTTC’s Economic Impact Report (EIR) for the Philippines shows that in 2021, the sector supported 7.8 million jobs, representing a substantial 20.5% rise in 2020, compared with a global increase of 6.7%.

Before the pandemic, the Philippines Travel & Tourism sector’s contribution to GDP was ​​22.5% of the total economy (worth US$92.6 billion). However, due to damaging travel restrictions it then plunged by 80.7% to a mere US$ 17.8 billion, dropping to just a 4.8% share towards the country’s GDP.

But in 2021 this rose to US$ 41 billion, representing a 10.4% share of the nation’s total economy, which signals the recovery of the sector is well underway.

The latest EIR also takes a forward look at the sector with the global tourism body forecasting that the Philippines Travel & Tourism contribution to GDP will grow by 6.7% over the next decade, exceeding the expected country's overall economy average growth rate of just 5.6%.

Julia Simpson, WTTC President & CEO, said: “Our latest EIR for the Philippines signals the astonishing recovery of the country’s Travel & Tourism sector.

“Resulting in a massive employment boost for the sector, leading to the recovery of 1.3 million more jobs compared to the previous year. Our expert analysis shows that the economy has turned a corner and is firmly on the road to recovery.”

As a result, WTTC forecasts that the Philippines Travel & Tourism contribution to GDP could be worth in excess of US$ 155 billion in 2032, accounting for 21.4% of the whole economy.

With Travel & Tourism employment forecast to grow annually by an average of 3% over the next 10 years, nearly three million new jobs could be created, accounting for 21.5% of all jobs in the Philippines.

WTTC’s 2022 EIR marks a vast change in fortunes for the embattled Travel & Tourism sector in the country, which was left reeling by the impact of the pandemic but is now firmly on the road to recovery.  

Download the press release .

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REPUBLIC OF THE PHILIPPINES

Department of tourism.

PST:   8:36:19

Media Release

The Department of Tourism (DOT) endeavors to ensure the tourism resiliency of the country’s prime destination, El Nido, Palawan, through the full implementation of the Sustainable Tourism Development Project (STDP) this year.

CORON, PALAWAN -- The Department of Tourism (DOT) expresses support for Coron’s sustainable tourism development to draw more visitors and hasten tourism recovery.

PUERTO PRINCESA CITY, PALAWAN -- Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat supports the decision of Puerto Princesa City (PPC) executives to reopen its attractions to more domestic tourists with minimum health and safety standards in place.

The Department of Tourism (DOT) starting today, March 1, opens the application for the World Travel and Tourism Council (WTTC) Safe Travels Stamp to all DOT-accredited accommodation establishments (AEs) and tourism destinations that are open to local tourists.

The Department of Tourism (DOT) celebrates the inclusion of Boracay's world-famous White Beach at the 12th spot and El Nido, Palawan's Nacpan Beach at 18th of the TripAdvisor Travelers' Choice 2021 Best of the Best Awards Top 25 Beaches - Asia category.

The Department of Tourism (DOT) is for the safe reopening of tourist destinations as this allows us to restart our economy and help our tourism workers regain their jobs. The Department therefore welcomes the approval of uniform travel protocols for all local government units (LGUs) by the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-MEID) to facilitate travel movement and promote local tourism.

DUMAGUETE CITY -- The Department of Tourism (DOT) commits to assist yet another provincial destination as the local executives of Negros Oriental heralds reopening its sites to more domestic tourists.

SAN JUAN, SIQUIJOR -- Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat yesterday (24 February) traveled to Siquijor, as part of the ongoing efforts to assist in the safe reopening of tourist destinations in the new normal.

The Department of Tourism (DOT) expressed support for the Department of the Interior and Local Government (DILG)’s ongoing streamlining of travel procedures and requirements imposed by local government units (LGUs).

The Department of Tourism (DOT) commends the local government of El Nido for the tight entry protocols enforced to guarantee the health and safety of guests, workers and host communities in the tourist destination.

The Department of Tourism (DOT), in collaboration with the Provincial Government of Bohol, announced its online travel fair, Balik sa Bohol: Bohol Online Sale, which will run from February 21 to March 14, 2021. The island-wide travel sale will offer discounts of up to 70% off on accommodations, dining, and tour services.

Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat announced today (February 17) the formal reopening of the historic walled city of Intramuros in the new normal.

Relaxed health protocols that are standard across tourism destinations and personalized packages will encourage more Filipinos to travel locally.

The Department of Tourism (DOT), after repeated warnings against tourists who falsify their COVID tests to enter Boracay, has filed charges against the six (6) Manila-based errant tourists who were nabbed in January 2021 for Falsification of Public Documents. Marc Judicpa of the DOT Region VI-Boracay Field and Compliance Monitoring Office (BFCMO) filed the complaint.

The Department of Tourism (DOT) expressed optimism for tourism’s speedy recovery with the decision of the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-MEID) to reclassify industries for the continued reopening of the economy.

LAGUNA -- The Department of Tourism (DOT) elevates cultural tourism and ecotourism in the new normal as these will heighten domestic travel in the province amidst the pandemic.

The Department of Tourism - National Capital Region (DOT-NCR) is returning with the first installment of its Leadership Excellence Series (LES) featuring a 3600 virtual learning experience. The hybrid training program inspired by the world-renowned TEDTalks will be brought to life from the traditional webinar format through 3D and greenscreen technology and is happening at the Okada Manila on February 11, 2021, from 2:00 P.M.- 4:00 P.M via Zoom and simulcast over DOT-NCR’s social media channels @TourismMNL on Facebook and Twitter, and Tourism MNL on Youtube.

The Department of Tourism (DOT) lauds COVID Task Force Chief, Secretary Carlito Galvez for granting the DOT’s request to include tourism frontline service personnel in the Priority Group of the country’s vaccination program against the coronavirus disease.

The Department of Tourism (DOT) announced today that Baguio hotels can resume receiving domestic tourists even under General Community Quarantine (GCQ). This, after the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-MEID) passed Resolution No. 98 dated 04 February 2021, which granted the request of Baguio City to resume hotel operations in consideration of the huge number of confirmed bookings for the month of February.

The Department of Tourism (DOT) lauds recent developments to ensure Southeast Asia’s competitiveness as a single tourism destination and to bolster the recovery of tourism in the wake of the coronavirus pandemic.

Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat and Department of Labor and Employment (DOLE) Secretary Silvestre H. Bello III on Tuesday (February 03) signed the DOT-DOLE Joint Memorandum Circular (JMC) No. 2021-001 (Amended Implementing Guidelines on Providing Financial Assistance and Cash-For-Work Program for Displaced Workers in the Tourism Sector) which amends the former JMC to further expand the coverage of beneficiaries to include Local Government-Licensed Tourism Support Service (TSS) enterprises, providers and associations of providers.

In light of the recent case of six (6) tourists entering Boracay with fake RT-PCR test results, three (3) of whom were revealed to be positive for COVID-19, the Department of Tourism (DOT) appeals to travelers to stop forging and faking travel documents, else face fines and proper criminal charges from the local government units (LGU), which may include the penalty of imprisonment.

The Department of Tourism (DOT) reminds travelers that for most areas, especially for Boracay Island, a negative Reverse Transcription Polymerase Chain Reaction (RT-PCR) test result is still a requirement before entry.

SAN PABLO, LAGUNA -- The development of green corridors play an important role in maintaining regional biodiversity, improving environmental quality, offering economic resilience opportunities, protecting heritage and culture, and supporting the jumpstart of the economy to restart tourism activities in the new normal.

SAN PABLO, LAGUNA -- The Department of Tourism (DOT) pledges to continuously promote Laguna as a fun, safe, and sustainable tourist destination with the help of the local government units (LGUs) and the private sector in the province.

The Department of Tourism (DOT) welcomes the new protocols for arriving passengers contained in the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-MEID) Resolution No. 97 dated 28 January 2021, following the body’s decision to lift the travel ban on passengers coming from countries with reported cases of the new Covid variant.

The DOT Cordillera Administrative Region (DOT-CAR) is currently investigating the reported party at a DOT-accredited accommodation establishment in Baguio City. A Notice to Explain has already been issued to the establishment.

Manila - The Department of Tourism (DOT) officially welcomed on Monday (25 January) Joy Nostalg Hotel & Suites Manila and Grand Hyatt Hotel as the first two recipients of the World Travel and Tourism Council (WTTC) Safe Travels Stamp issued through the DOT.

BACOLOD CITY - After the successful reopening of Boracay Island to local tourists in October 2020, the Department of Tourism (DOT) is now in talks with local government officials and tourism stakeholders of Negros Occidental to explore the reopening of the province to more domestic tourists.

The Department of Tourism (DOT) is saddened by the news of the management decision to temporarily close the operations starting February 1, 2021 of Makati Shangri-la Hotel.

The Department of Tourism (DOT) in partnership with the Slow Food Negros Community, Negros Museum, and Provincial Government of Negros Occidental, on Tuesday (January 19), launched an 82-page cookbook entitled “Negrense Heritage Cooking”.

The Department of Tourism (DOT), in its Resolution dated 14 January 2021, finds the City Garden Grand Hotel (CGGH) in Makati City liable for the offense of gross and evident bad faith in dealing with clients/fraudulent solicitation of business or making any false, deceptive, or misleading claims or statements for the purpose of soliciting business from clients under Section 13.2 (c) of DOT Memorandum Circular No. 2018-03.

The Department of Tourism (DOT) celebrates anew with the world as White Beach, Boracay and El Nido, Palawan place 2nd and 9th, respectively, in Condé Nast’s Traveler's 25 Best Island Beaches in the World: 2020 Readers' Choice Awards list.

The Department of Tourism (DOT) reiterates that there are only fifteen (15) accredited accommodation establishments (AEs) in Metro Manila that operate as staycation hotels as of 05 January 2021

The Department of Tourism (DOT) throws its full support for the implementation of more stringent entry protocols in view of the confirmed new COVID-19 variant.

Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat has cautioned DOT-accredited hotels currently used as quarantine hotels to refrain from accepting guests for staycation purposes.

MANILA, Philippines – In a bid to further expand access to affordable RT-PCR (Real-Time Reverse Transcription Polymerase Chain Reaction) test in time for New Year domestic travels, the Department of Tourism (DOT) through the Tourism Promotions Board (TPB) Philippines, inks a Memorandum of Agreement with the Philippine Children's Medical Center (PCMC) on December 28, 2020.

The Department of Tourism (DOT) has launched the Balikan Ang Pilipinas campaign to encourage Balikbayans to travel to the Philippines this season and visit the country's sites and destinations with their loved ones.

The Department of Tourism (DOT) throws its unequivocal support to the decision of President Rodrigo Duterte to temporarily suspend all flights from the United Kingdom (UK) starting Thursday, December 24, 2020 until December 31, 2020.

Baguio City – Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat announced that about 27,000 qualified displaced tourism workers in the Cordillera Administrative Region (CAR) have been endorsed by the DOT to receive the P5,000.00 cash assistance under the DOT-DOLE Joint Memorandum Circular No. 2020-001.

The Department of Tourism (DOT) has slated two engagement meetings with local tourism stakeholders on the World Travel and Tourism Council (WTTC)'s Safe Travels Stamp and its step-by-step application procedure and requirements next week, December 21.

The Department of Tourism (DOT) sets forth to satisfy holiday cravings for Filipino cuisine through its fourth installment of the KAIN NA! Food and Travel Festival happening from December 17 to 20, 2020.

To usher in the Domestic Tourism Campaign in this holiday season, the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines, launched “Pasko Na!”, an Audio Video Presentation (AVP) promoting traditional Filipino Christmas practices through Ryan Cayabyab’s original composition that spreads positivity and holiday cheer while aptly reminding of health and safety protocols.

The Department of Tourism (DOT) lauds local government units (LGUs) for their efforts in reopening safe tourist destinations all over the country in answer to the increasing interest in travel and tour activities.

The Department of Tourism (DOT) has collaborated with the Philippine Center for Environmental Protection and Sustainable Development, Inc. (PCEPSDI) in holding a webinar training program for the hospitality sector to reduce single-use plastics while keeping in mind health and safety protocols.

The Department of Tourism (DOT) through its partner, the Makati Medical Center Foundation Inc. (MakatiMed Foundation) received strong support for its pandemic response and security initiatives in local tourism destinations in light of the current coronavirus disease (COVID-19) pandemic.

The Department of Tourism (DOT), through the Tourism Promotions Board (TPB), takes a step further in promoting Manila’s cultural heritage sites, collaborating with The Manila Heritage Trail and Manila Heritage Alliance to bring a free virtual concert titled “Hinahanap-Hanap Kita Manila” bannering the music of iconic band Hotdog to performed by various OPM artists.

Mabini, Batangas -- Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat on Wednesday (Dec. 9), expressed support for the continued development of dive tourism in Anilao, otherwise known as the birthplace of scuba diving in the Philippines.

The Department of Tourism (DOT) has already launched an investigation into the matter, and after due notice and hearing, will mete the proper administrative sanctions to the resort.

The Department of Tourism (DOT) condemns yet another reckless social gathering organized at a tourism establishment, this time at the Blue Coral Beach Resorts Inc. in Barangay Laiya, San Juan, Batangas on Monday, December 7.

The Department of Tourism (DOT), as the co-vice chair of the Boracay Inter-Agency Task Force (BIATF), condemns the tourists from Luzon who counterfeited COVID-19 test results upon entry in the island on Monday (Dec. 7).

The Department of Tourism (DOT) reaches out to tourism workers who were affected by the closure of establishments or those which scaled down operations, to immediately avail of the expanded financial assistance as part of the Bayanihan to Recover as One Act interventions to address the pandemic’s impact on Philippine tourism.

MANILA— The Department of Tourism (DOT) welcomes the decision of the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EID) through the ratification of IATF Resolution No. 87 on December 03, 2020, to allow some types of indoor business meetings in areas under General Community Quarantine (GCQ).

BORACAY - Department of Tourism (DOT) Secretary Bernadette Romulo Puyat in today’s Boracay Inter-Agency Task Force (BIATF) Meeting in the island, hammered in the importance of strictly enforcing health and safety protocols to raise visitor confidence. “We cannot stress fully enough the importance of showing our seriousness in carrying out our protocols and guidelines. Our local leadership is key in bringing forward our improved image. Furthermore, it is our wish to make more affordable RT-PCR tests to encourage more visits.”

MANILA (December 1, 2020) -- The Department of Tourism (DOT), in collaboration with Guide to the Philippines and the Asian Institute of Management (AIM)-Dr. Andrew L. Tan Center launched a follow-up survey on Philippine Travelers' sentiments in the new normal.

The Department of Tourism supports Coron, Palawan’s decision to ease its travel restrictions starting December 1, 2020, allowing local tourists from ages 15 to 65 years old to enter the island under a test-before-travel policy.

The Philippines’ dive sites and Intramuros once again bagged accolades at the 27th World Travel Awards. The award-giving body recognized the Philippines as the World's Leading Dive Destination and Intramuros as the World's Leading Tourist Attraction in 2020.

Now that the Philippines has reopened several tourist destinations after many months of closure, it’s time to show the country how to smile again. The DOT’s latest video, following the “Noypi” tribute to medical frontliners, brings us back to familiar, yet slightly different territory: tourism in the new normal.

The Department of Tourism (DOT) welcomes the ratification of the Inter-Agency Task Force on the Emerging Infectious Diseases (IATF-EID) Resolution No. 85 which includes the provision on allowing balikbayans’ entry to the Philippines.

The Department of Tourism (DOT), as co-vice chair of the Boracay Inter-Agency Task Force (BIATF) slams the irresponsible mass gathering at the Casa de Arte, Sitio Cagban, Barangay Manoc-Mano in Boracay recently.

The Department of Tourism (DOT) touts cultural tourism in Baguio as it remains optimistic that initiatives such as the Ibagíw Festival will sustain the treasured traditions and art forms of the city.

ILOCOS SUR – Tourism Secretary Bernadette Romulo-Puyat was among the first guests of Ilocos Sur as the province reopened to visitors, this time including tourists from Metro Manila.

The Department of Tourism (DOT) welcomes and supports the reopening of another premiere destination- Siargao Island.

The Department of Tourism (DOT) is grateful to the Philippine Red Cross (PRC) under the leadership of Senator Richard J. Gordon for the initiative to reduce the Reverse Transcription -Polymerase Chain Reaction (RT-PCR) testing price to PHP 3,300.

The Department of Tourism (DOT) commends the City Government of Baguio, Baguio Arts and Crafts Collective, Inc., UP Baguio, DOT-CAR and the city government for the successful launch of Ibagiw 2020. The third edition of the month-long creative festival kicked off with a grand opening on November 6, 2020 at the Baguio Convention Center and was also livestreamed on Facebook.

More than 7,200 hotels, resorts and other accommodation establishments (AEs) have been authorized by the Department of Tourism (DOT) to operate under different quarantine classifications and cater to different types of travelers, depending on their location and purpose.

MANILA – Banking on tourism as a key economic driver, the Department of Tourism (DOT) and Nissan Philippines have embarked on a road trip geared towards promoting safe and responsible land traveling to boost domestic tourism.

To upgrade tourism education and skills training in the country, the Department of Tourism (DOT) has closed ranks with the Department of Education (DepEd), Commission on Higher Education (CHED), Technical Education and Skills Development Authority (TESDA), and the Tourism Industry Board Foundation, Inc. (TIBFI).

The Department of Tourism (DOT) welcomes President Rodrigo Roa Duterte’s signing of Executive Order (EO) 118, today, November 4, directing the Department of Health (DOH), in coordination with the Department of Trade and Industry (DTI), to ensure the accessibility and affordability of COVID-19 tests and test kits for all.

The 27th World Travel Awards recognized the Philippines as Asia's leading beach destination and Asia’s leading dive destination in 2020. The award-giving body also declared the Philippine Department of Tourism as this year’s leading tourist board in Asia, besting 11 nominated countries.

The Department of Tourism (DOT) invites foodies to embark on "Food Trips" with the second leg of its virtual KAIN NA! Food and Travel Festival 2020 from November 3 to 6, 2020.

Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat and Department of Labor and Employment (DOLE) Secretary Silvestre H. Bello III on Friday (October 30) signed the DOT-DOLE Joint Memorandum Circular (JMC) No. 2020-001, which contains specific guidelines for the provision of cash assistance and cash-for-work program for tourism workers that were displaced due to the ongoing pandemic.

Manila, Philippines - The Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines launched Travel Philippines, the country’s official travel companion, today, 30 October 2020. The app provides users access to the latest travel advisories and safety guidelines in various destinations that have reopened to tourism. The easy-to-use platform allows users to create itineraries for their future trips, find up-to-date information on their favorite tourist attractions, and securely store digital copies of travel documents.

The Department of Tourism (DOT) celebrates the news that two of our prime destinations – Palawan and Boracay, have made it to Big 7 Travel’s list of the 50 Most Beautiful Places in the World (https://bigseventravel.com/2020/10/50-most-beautiful-places-in-the-world/), ranking 8th and 18th, respectively.

MANILA – The well-received online learning event dubbed the “Leadership Excellence Series (LES) 2020” is returning once again this October as it targets to rebuild consumer confidence and redefine standards for the Filipino brand of service.

Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat urged micro, small and medium enterprises (MSMEs) to avail of the CARES for Tourism Rehabilitation and Vitalization of Enterprises and Livelihood (CARES for TRAVEL) Program to help them sustain their businesses and keep their workers amid the on-going pandemic.

Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat appeals for a price cap on the real-time Reverse Transcription-Polymerase Chain Reaction (RT-PCR) and Antigen tests for COVID-19 to enhance tourism revival, as the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EID) relaxes travel restrictions in areas under General Community Quarantine (GCQ).

The Department of Tourism (DOT) welcomes the decision of the Municipal Government of El Nido to ease its travel restrictions starting October 30, allowing tourists to enter the island under a test-before-travel policy.

The Board of Trustees of the Philippine Retirement Agency (PRA), an attached agency of the Department of Tourism (DOT), has directed the PRA to suspend the issuance of the Special Retirees Residence Visa (SRRV) pending the review and amendments of the policies on age and visa deposit requirements.

Tourism Secretary Bernadette Romulo-Puyat announced today that the DOT has been given the authority, by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases (IATF-EID), to determine the allowable operational capacity (up to 100%) for hotels, including staycation hotels, in areas classified under a modified community quarantine (MGCQ) and general community quarantine (GCQ).

ILOCOS NORTE – Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat announced that the Ridge and Reef Corridor heralds another milestone in the country’s bid to spur domestic tourism recovery.

The DOT welcomes the news that the province of Ilocos Sur will open to Luzon residents on November 15 once all systems and health and safety measures are in place.

BAGUIO CITY – The Department of Tourism (DOT) welcomes the decision of the local government unit (LGU) of Baguio City to open its doors to guests from Luzon, particularly the National Capital Region (NCR) and Regions 2 and 3, starting on October 22, 2020, noting that the anticipated influx of tourists will generate tourism activities that will spur a swifter recovery of the industry.

The Department of Tourism (DOT) welcomes the amended guidelines from the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EIMD) regarding the more liberal interzonal and intrazonal movement of persons traveling between destinations under general community quarantine (GCQ) and modified general community quarantine (MGCQ).

Tourism Secretary Bernadette Romulo-Puyat issued a reminder to “staycation hotels,” to adhere to the guidelines and protocols set by the Department of Tourism (DOT) and ensure a memorable and safe staycation of guests taking a break from months of quarantine.

The Department of Tourism (DOT) calls on divers to dust off their masks, fins, snorkels, regulators, and other gear as popular dive sites in Batangas prepare to welcome tourists.

Bring your own gear and use a defog solution for your mask.

The Department of Tourism (DOT) and the Small Business Corporation (SB Corp) today (October 12) signed a Memorandum of Agreement (MOA) to finalize the CARES for Tourism Rehabilitation and Vitalization of Enterprises and Livelihood ( TRAVEL) program that will extend loan assistance to micro, small, and medium enterprises (MSMEs) from the tourism industry.

The Department of Tourism (DOT) will provide a total of Php 1.6 million funding to Boracay to cover the cost of reverse transcription polymerase chain reaction (RT-PCR) testing for the island’s tourism workers, as it expects more local tourist arrivals in the coming months.

Ilocos Norte, which is famous for a variety of attractions, including panoramic ocean views, a breathtaking wind farm, baroque architecture, and sand dunes adventure, is reopening its doors to more tourists from the rest of Luzon on October 15.

Cebu and Visayas Islands have been named Top Island in Asia, leading three other Philippine islands in the top ten of the Conde Naste Traveler's (CNT) 2020 Readers' Choice Awards.

Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat welcomes the adoption of the Antigen Testing as a way to determine if Baguio City's visitors are COVID-19 free.

The Commission on Audit (COA) Renders an “Unqualified Opinion” over the Department of Tourism's Financial Statements as of December 31, 2019.

BORACAY — The reopening of Boracay, the Philippines’ top destination, to new market sources signals the safe and gradual revival of the country’s tourism industry amid the pandemic, Tourism Secretary Bernadette Romulo-Puyat said Thursday (Oct. 1).

Tourism enterprises can now apply online for accreditation with the Department of Tourism (DOT) with the launch of its Online Accreditation System.

The Department of Tourism (DOT) has issued strict guidelines for “staycations” as part of the government efforts to re-start the economy through tourism.

On behalf of the Philippines Department of Tourism, let me warmly wish everyone a happy and meaningful World Tourism Day. This year’s theme, “Tourism and Rural Development,” is particularly relevant to our country as many of our rural areas depend on tourism but have been adversely affected by the pandemic.

PANGLAO, Bohol – Even in the most unusual ways, the travel business has to continue to keep tourism alive.

Boracay Island will further open its doors to more local tourists on October 1, thus signaling the continued resurgence of domestic tourism nationwide.

BAGUIO CITY –Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat is back in the Summer Capital of the Philippines to officially launch the city’s first online visitor management system today (September 22).

The World Travel and Tourism Council (WTTC) has given the Department of Tourism (DOT) a SafeTravels Stamp in recognition of its adoption of “health and hygiene global standardized protocols” that will ensure safe travel during the COVID-19 pandemic.

Domestic tourism will be the main concentration of the Department of Tourism (DOT) in rebuilding trust and confidence in the travel market for next year.

The Department of Tourism (DOT) disclosed on Thursday (Sept. 17) some details of the loan program for tourism MSMEs that is being finalized with the Small Business Corporation (SB Corp) of the Department of Trade and Industry (DTI).

MANILA - A virtual ceremonial toast with customized wooden chalices marked the official start of the four-day KAIN NA! Food and Travel Festival 2020 on Tuesday (Sept. 15) with chocolate, coffee and tea taking the spotlight.

More than 10,000 jobs in the business process outsourcing (BPO) industry would be made available to displaced tourism workers nationwide this month.

Lifeguards will not be the only ones on patrol when the beaches and resorts reopen for business under the tourism industry’s “new normal.” Safety marshalls will also be on site to ensure physical distancing.

MANILA -- The Philippines, through the Department of Tourism (DOT), successfully hosted the virtual edition of the 3rd International Conference on the Association of Southeast Asian Nations Mutual Recognition Arrangement on Tourism Professionals (ASEAN MRA-TP) that is expected to largely influence the Department’s Tourism Response and Recovery Plan (TRRP), particularly its human resource component.

The Department of Tourism's food and travel festival, Kain Na!, is back and is prepared to serve exciting culinary tourism delights that everyone can enjoy online and in the comfort of their homes from September 15-18.

It’s official—the Philippine International Dive Expo (PHIDEX) is back for its 2nd edition through a digital platform from October 9 to 11, 2020.

The Department of Tourism (DOT), consistent with the President’s direction, has been engaging with the local governments, other national government agencies and local tourism stakeholders for the gradual reopening of the sector while underscoring the strict compliance of health and safety protocols.

TOKYO – The Philippines received the award as the Best Overseas Diving Area in the Marine Diving Awards 2020 held recently in Tokyo.

The Department of Tourism (DOT) celebrates the mention of multiple Philippine dive sites in the Lonely Planet's article entitled *quot;6 national parks around the world with surprisingly spectacular diving".

BAGUIO CITY – The Department of Tourism (DOT) threw its full support behind the Ridge to Reef Corridor Plan, one of the key strategies being explored to ensure Baguio City's gradual and safe reopening to tourists from nearby provinces within the year.

The Department of Tourism (DOT) expresses its deep gratitude to the Bicameral Conference Committee for approving the allocation of 10 billion pesos for the tourism industry under the Bayanihan To Recover As One or the Bayanihan 2 Bill. The recognition of the tourism sector by the Senate and House of Representatives, in the Bayanihan Act 2 measures, ensures the survival of our MSMEs since 99.9 percent of the 144,640 establishments in accommodation and food service activities are considered micro, small and medium, according to 2018 data from the Philippine Statistics Authority (PSA).

Online shoppers can now enjoy varied Philippine flavors, quality–sealed fresh and processed food selections, and other essentials all under one platform which provides a seamless shopping experience for the customer.

Panglao, BOHOL – Tourism Secretary Bernadette Romulo–Puyat assured the officials and tourism players of Bohol on Friday that reopening the island province to tourism would not be pursued at the expense of public health and safety.

The Department of Tourism (DOT) is pulling out all the stops to ensure that health and safety measures are in place in the country's tourist destinations and to reassure all stakeholders of government support as the industry prepares to slowly reopen.

It's a new world out there and we have to think out of the box if we want to go back to business as usual.

The Department of Tourism (DOT) expresses optimism for the recovery of the tourism industry, following the Senate approval of the Senate Bill 1564 or the Bayanihan To Recover As One Act on its third and final reading Tuesday (July 28)..

Boracay Island is now open to young and senior tourists from the Western Visayas region.

Meetings, conventions and exhibitions can be held only in areas under the modified general community quarantine (MGCQ) and only at 50 percent capacity, according to the guidelines set by the Department of Tourism (DOT).

The Department of Tourism (DOT) will team up with the Food and Agriculture Organization (FAO) to promote farm tourism and help the country's tourism industry recover from the COVID–19 pandemic.

Tourism Secretary Bernadette Romulo–Puyat has given the directive for schools to continue online English as a Second Language (ESL) programs to maintain the country's position as a leading ESL destination.

The Department of Tourism (DOT) today celebrates the hailing of Palawan as it reclaims the Best Island in the World title by renowned travel publication, Travel + Leisure.

Tourism Secretary Bernadette Romulo–Puyat said that more restaurants in Metro Manila are seeking accreditation with the Department of Tourism (DOT).

Dairy, fresh fruits, vegetables and other daily essentials will soon be delivered to your doorsteps by GrabExpress from 40 small farmers and MSMEs participating under the Department of Tourism's (DOT) Philippine Harvest online trade fair.

EL NIDO, PALAWAN -- Eyeing tourism recovery in the reopening of more destinations, Tourism Secretary Bernadette Romulo-Puyat today checked the readiness of one of the Philippines' favorite destinations – Palawan.

Tourism Secretary Bernadette Romulo-Puyat and Trade and Industry Secretary Ramon M. Lopez led the inspection of selected hotels and restaurants in the Ortigas Center on Wednesday (July 1) to check compliance with health and safety protocols under Metro Manila's General Community Quarantine (GCQ) guidelines.

The Department of Tourism (DOT) said that it anticipates the reopening of the tourism industry in concurrence with the local government units (LGU), with the easing of travel restrictions, as more places around the country transition to a modified general community quarantine (MGCQ).

Domestic travel will lead the recovery of the country's tourism industry with Filipino travelers expecting to go to destinations closer to home and spending less amid lingering health concerns caused by the COVID-19 pandemic.

Tourism Secretary Bernadette Romulo-Puyat hailed on Friday the reactivation of the Tourist Police units, saying it would hasten the tourism industry’s recovery from the COVID-19 pandemic.

The tourism industry will recover well from three months of quarantine and restore the jobs lost by millions of Filipinos dependent on the industry.

The Department of Tourism (DOT) celebrates the inclusion of Hidden Beach in El Nido, Palawan in Condé Nast Traveller's (CNT) "The 30 Best Beaches in the World" feature. The list was made in light of the pandemic, stating that "…while the world waits to find out when we can travel again, now is the time to think about a future summer holiday visiting one of the world's best beaches."

The tourism industry increased its contribution to the country's economy to almost 13 percent of the gross domestic product (GDP) last year, according to government statistics.

In line with the Department of Tourism's (DOT) priority effort to roll out its new health and safety standards as well as the Inter-Agency Task Force on the management of Emerging Infectious Disease (IATF-EID) restrictions among tourism stakeholders nationwide, the Local Government Unit (LGU) of San Juan, La Union recently conducted spot inspections among tourism stakeholders in its popular beach and surfing area and clamped down on enterprises that have violated national and local government issuances during the period of quarantine.

The Boracay Interagency Task Force (BIATF) decries the entry of a group of travelers to Boracay last June 12 that stayed up to June 14 when the island was not officially open for tourism.

The Department of Tourism (DOT) welcomes the Inter-Agency Task Force on Emerging Infectious Diseases' (IATF-EID) approval of the Department of Trade and Industry's (DTI) recommendation to allow the partial dine-in operations of restaurants in localities under General Community Quarantine (GCQ).

"The partnership of the public and private sector to ensure the safety and sustainability of tourism should be a model for other island destinations in the country," Tourism Secretary Bernadette Romulo-Puyat said during the Boracay Inter-Agency Task Force BIATF meeting in Boracay on June 11, 2020.

While travel restrictions are still in place, for both domestic and foreign travel, the Philippine Department of Tourism (DOT) has been maintaining its presence online with its most recent digital campaign, “Wake Up in the Philippines” and its microsite philippines.travel/safeph for relevant updates on tourism-related sectors in the Philippines.

The Department of Tourism (DOT) has issued the New Normal Health and Safety Guidelines for Tourist Land Transport Services covering transport operators/owners, passengers, vehicles, and drivers.

The Inter–Agency Task Force for the Management of Emerging Infectious Diseases (IATF–EID) further stressed the importance of the Department of Tourism (DOT) Certificate of Authority to operate for accommodation establishments (AEs) going back to business during the Enhanced Community Quarantine (ECQ), Modified Enhanced Community Quarantine (MECQ), and General Community Quarantine (GCQ) periods.

The Department of Tourism (DOT) has released Memorandum Circular No 2020-004 or the "New Normal Health and Safety Guidelines for DOT–Accredited Restaurants" that will cover the areas of Management; Configuration and Set–up; Employees; Customers; Service and other Procedure; Delivery; and Sanitation, Disinfection, Safety Measure, and others.

The Department of Tourism welcomes the latest tourism–related distinction received by the country, having been recently named as one of the "Rising Stars in Travel" by Forbes.com, the website of the respected American business and financial news publication.

The joint recommendations of the Department of Tourism (DOT) and Department of Trade and Industry (DTI) on health and safety protocols for restaurant dine–in operations were approved by the Inter–Agency Task Force on Emerging Infectious Diseases (IATF–EID).

With the hampered travel movement brought about by the COVID–19 pandemic situation, work and play are inevitably done online. The evolving crisis and in anticipation of other challenges, the Department of Tourism (DOT) and its attached agencies are making sure that Philippine tourism remains competitive, adapts well and takes advantage of the digital revolution.

Department of Tourism (DOT) Secretary Bernadette Romulo–Puyat reminds tourism stakeholders, particularly hotel and resort entrepreneurs to secure a DOT Certificate of Authority to Operate before going back to business under the Modified General Community Quarantine (MGCQ).

The Philippine Department of Tourism (DOT) maintained its commitment to the Filipino Brand of Service and Hospitality, as exhibited by the agency's successful initiatives to assist a total of 36,947 stranded foreign and domestic tourists, since land, air, and sea travel restrictions were placed by the government as a precautionary measure to stop the spread of the disease.

We must make the transition to digital and online for our industry to survive.

The DOT welcomes the gradual re-opening of tourism operations in light of the varied community quarantine levels across the country, hoping to pave the eventual recovery of the Philippines' tourism industry.

The Department of Tourism (DOT) remains optimistic that the Philippines will regain the tourists' trust in the country as a safe and viable tourism destination sooner, and hasten recovery of the country's tourism industry.

The Department of Tourism (DOT) welcomes the encouraging developments towards reopening of tourist destinations and ensured that the tourism sector is ready to provide service under the post-lockdown "New Normal" scenario.

At least 84 domestic tourists stranded in Eastern Visayas since last March finally returned home with the assistance of the Department of Tourism (DOT) in joint efforts with other agencies and local government units (LGUs).

The Department of Tourism (DOT) has released the Health and Safety Guidelines Governing the Operations of Accommodation Establishments under the New Normal, indicating quite a number of significant changes in the country's frontline tourist services.

Tourism Secretary Bernadette Romulo-Puyat expressed confidence that an imaginative Filipino gastronomy will remain a strong pillar of the country’s tourism industry under the new normal.

How will the Coronavirus Disease 2019 (COVID-19) pandemic crisis impact and reshape tourism, sustainability and conservation programs at the country' heritage sites under the new normal?

The Department of Tourism (DOT) commits to sustain the Filipino brand of hospitality and service to stranded tourists amid the government-enforced community quarantine brought about by the Covid-19 pandemic.

With Metro Manila now placed under modified enhanced community quarantine and the majority of the other places in the country under general community quarantine or GCQ, the DOT, together with the Inter–Agency Taskforce on Emerging Infectious Diseases (IATF–EID) and several local government units (LGU), are preparing for the revival and re–opening of tourism in the Philippines once our places are classified under the modified GCQ (MGCQ).

The tourism industry will recover.

The Department of Tourism (DOT) in an advisory directed hotel operators and their ancillary establishments to submit detailed documentation on their safety protocols for their food preparation services.

Department of Tourism (DOT) Secretary Bernadette Romulo–Puyat said the tourism industry is ready to face the reality and daunting challenges of the "new normal," referring to new standards and protocols for safe and responsible tourism that will direct its path to recovery.

A total of 155,672 employees from 4,290 tourism–related enterprises received their cash grants under the joint program of the Department of Finance (DOF), Social Security System (SSS), and Bureau of Internal Revenue, called the Small Business Wage Subsidy (SBSW) program as of May 4.

MANILA – Over 1,000 domestic tourists who were stranded in various tourist destinations in the country have returned home, mostly in Metro Manila, with the assistance of the Department of Tourism (DOT).

MANILA, Philippines – Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat reaffirmed the country's commitment to the regional tourism cooperation of the Association of Southeast Asian Nations (ASEAN) on the road to recovery from the COVID-19 pandemic.

Tourism industry hikes share in GDP to 13%; Puyat sees strong recovery from pandemic – Monday, June 22, 2020

The tourism industry increased its contribution to the country's economy to almost 13 percent of the gross domestic product (GDP) last year, according to government statistics. This, according to Tourism Secretary Bernadette Romulo-Puyat, confirms the industry's vital role in the country's recovery from the devastating effects of the COVID-19 pandemic. The tourism chief expressed optimism that the industry, virtually crippled by the disruption of international and domestic travel would recover and emerge stronger "with the strong support of our stakeholders and partners." The Philippine Statistics Authority (PSA) reported recently that tourism's contribution to the country's GDP grew from 12.3 percent in 2018 to12.7 percent in 2019. "Coming at a time when the country is grappling with the most devastating impact of this pandemic, we are inspired by this report as it affirms the vital role of our tourism sector in contributing to the economic recovery of our nation," Puyat said. The tourism secretary added that the PSA report validates the tourism industry's crucial contribution to the economy in terms of productivity and employment generation. The report also showed that 14 out of 100 employed Filipinos were in tourism-related industries in 2019. The report noted that employment in tourism industries increased from 5.36 to 5.71 million in 2019. This translates to about 350,000 additional tourism-related jobs. Tourism's contribution to the country's economy is defined as the Tourism Direct Gross Value Added (TDGVA), the gross value added generated by tourism industries and other industries of the economy that directly serve visitors. "The substantial growth in our TDGVA, inbound and outbound tourism expenditure, and employment in tourism demonstrates the value of the collective effort of our tourism stakeholders. I have high hopes that the Philippine tourism industry will recover, and we will come out better from the current challenges that we face with the strong support from our stakeholders and partners," said the tourism chief. The TDGVA amounted to P2.48 trillion in 2019, higher by 10.8 percent compared to the P2.24 trillion in 2018. Inbound tourism expenditure, or the amount spent by foreign visitors and Filipino residents of other countries, posted the highest growth in 2019 at 23.2 percent to a total of P548.76 billion from P445.58 billion in 2018. Domestic tourism expenditures also grew by 10.4 percent, from P2.85 trillion in 2018 to P3.14 trillion in 2019. ###

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Tourism Industry in the Philippines: Part I

Op-ed by Bob Shead

In this article, I would like to attempt to cover the main aspects of the Philippine Tourism Industry and the potential for investment.  The tourism industry was worth approximately 8.6 percent of the country’s Gross Domestic Product (GDP) in 2016, compared to 8.2 percent in 2015.  Foreign investment in the tourism industry in 2016 was P184 billion (US$3.7 billion) and was mainly into 20 major projects involving resorts and hotels.  Employment in the Philippine tourism sector is currently just over 5 million workers.  Compared to the previous year, the monthly figures for tourist arrivals has increased by 5.5 percent in 2017, with the current monthly figures at Philippine airports standing at 580,000 travelers. This will give an annual projected figure of 7 million tourist arrivals by air for 2017.

  RELATED: Corporate Establishment Services from Dezan Shira & Associates

Philippines tourism overview as part of gdp.

According to the Philippine Statistics Authority (PSA), as measured by the share of Tourism Direct Gross Value Added (TDGVA) to total GDP, the contribution of tourism to the economy was estimated at 8.6 percent in 2016.  The TDGVA amounted to P1243 billion (US$25 billion) in 2016, higher by 13.7 percent compared to previous year’s P1093 billion (US$22 billion).

The TDGVA estimate is based on the latest results of the Philippine Tourism Satellite Accounts (PTSA) which also provides information on tourism expenditure and employment.  The following are the other key results from PTSA: 

• Inbound tourism expenditure, which refers to the expenditure of non-resident visitors (foreign visitors and Filipinos permanently residing abroad) within the Philippines, grew by 2.3 percent in 2016, amounting to P313.6 billion (US$6.3 billion) from P306.6 billion (US$6.13 billion) in 2015.  Compared to the country’s total exports, the share of inbound tourism expenditure was 7.7 percent.  Inbound tourism ranked third among the biggest export items in 2016.
• Domestic tourism expenditure, which includes expenditure of resident visitors within the country either as domestic trip or part of an international trip, grew by 19.1 percent, from P1770.7 billion (US$35.4 billion) in 2015 to P2108.2 billion (US$42.2 billion) in 2016.  Domestic tourism expenditure represented 19.8 percent of the Household Final Consumption Expenditure (HFCE) in 2016. 
• Employment in the tourism-related industries was estimated at 5.2 million in 2016, higher by 5.1 percent compared to 5 million in 2015.  Share of employment in tourism-related industries to total employment in the Philippines was recorded at 12.8 percent in 2016.

(Source: Department of Tourism and Tourism Infrastructure and Enterprise Zone Authority)

Investment in the Philippine Tourism Industry is managed by the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), a government corporation, created by the Tourism Act of 2009 and is under the Department of Tourism (DOT).  The current annual budget of DOT (including TIEZA) is P2.5 billion (US$50 million).  It is anticipated that in light of increasing tourism to the Philippines, this budget will increase during the next financial year.

TIEZA acts as the DOT’s implementation arm, and provides a support infrastructure that facilitates investments in Tourism Enterprise Zones (TEZ) throughout the Philippines.  The main functions of TIEZA are: Infrastructure Development and Designation;  Regulation and Supervision of TEZ areas;  Management of its existing assets and/or facilitation of privatization of an asset;  Administration and the collection of the Philippine Travel Tax.

Bureau of Internal Revenue (BIR) confirms that TIEZA tax incentives for Tourism Enterprise Zones (TEZ) will continue beyond 2019

According to a media release on 11 July 2017, the BIR recently issued a ruling on the clarification that had been sought by TIEZA.  This confirmed the tax beneficial financial incentives for TEZ under the Tourism Act of 2009.  This stated that both foreign and local investors will continue to benefit beyond 2019 and until these investments are fully realized or availed.

This announcement came in light of the Revenue Regulations issued by the BIR in November 2016 on the effective administration of tax incentives for TEZs for a period of ten years or until 2019, also known as the “sunset provision”.  In response to questions by tourism investors on the continued availability of incentives beyond the “sunset provision”, the TIEZA Chief Operating Officer, Pocholo Paragas had sought clarification from the BIR, and this ruling was announced on 30 May 2017.

Paragas also stated “We want to immediately put this issue to rest.  This clarification will greatly enhance investors’ confidence to develop Tourism Enterprise Zones and to attract locators to put up tourism enterprises inside.  The time to invest in tourism is now”.  He further stated that TIEZA through TEZ will continue to engage tourism investment groups, as he believed in the significant contributions of tourism in the national economy, and the huge potential of tourism to the Philippines will provide inclusive growth in the local communities.

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The Tourism Act of 2009 now authorizes TIEZA to grant the following tax incentives to TEZ Developers and tourism enterprises:

• A six-year Income Tax Holiday (ITH) that may be extended for another six years;
• A 5 percent preferential tax on gross income in lieu of national taxes except for real property tax and fees of TIEZA;
• A Net Operating Loss Carry Over (NOLCO) scheme;
• Import tax exemptions for capital goods, related equipment, transport equipment including spare parts, necessary for TIEZA registered activities;
• Exemption from Value Added Tax (VAT) and excise tax goods imported for TIEZA registered activities;
• Tax credit equivalent to taxes paid on locally sourced goods;
• And tax deduction of up to 50 percent of cost of environmental protection and cultural heritage preservation activities, as well as of sustainable livelihood programs of the Registered Tourism Enterprises (RTEs).

The second part of this article, covering the various sectors in the Philippine tourism industry, can be read here .

In this issue of ASEAN Briefing magazine, we provide an introduction to the Philippines as well as analyze the various market entry options available for investors interested in expanding to the island nation. We also discuss the step-by-step process for setting up a business entity in the Philippines, highlighting the various statutory requirements for overseas investors. Finally, we explore the potential for Singapore to serve as a viable base to administer investors’ Philippine operations.

• Previous Article Import and Export Procedures in Laos – Best Practices
• Next Article Tourism Industry in the Philippines: Part II

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Tracking the comeback of Philippine tourism

Tourism is getting back on foot after its expansion got blown by the coronavirus disease 2019 (COVID-19) lockdowns and travel restrictions. Although the number of visitor arrivals and domestic trips in the country has yet to reach their pre-pandemic levels so far, the relaxation of restrictions has somehow driven the industry to move forward.

Since the easing of the country’s border restrictions in February, the Philippines has welcomed two million visitors, according to the Department of Tourism (DoT).

As of Nov. 14, the department reported a total of 2,025,421 visitor arrivals to the country, 73.43% or more than 1.48 million of which are foreign tourists, while over 538,000 (26.57%) are overseas Filipinos.

Among these foreign tourist arrivals, 19.01% came from the United States of America, the highest number of foreign tourist arrivals count by country. South Korea followed with 14.10%, then Australia with 4.75%.

Canada, the United Kingdom, Japan, India, Singapore, Malaysia, and Vietnam completed the top 10 list of countries with the most tourist arrivals to the Philippines.

Visitor arrivals from February to September brought over P100.7 billion in revenues to the tourism sector, soaring 1,938.14% from the P4.94 billion recorded in the same period in 2021.

The two million visitor arrivals surpassed the DoT’s 1.7 million tourist projections, said Tourism Secretary Christina Garcia-Frasco.

“We therefore must meet this with the continued implementation of enabling mechanisms that will convey not only the country’s openness to welcome more tourists but also conduciveness to tourism business and livelihood opportunities for our fellow Filipinos,” she said in a statement.

In 2021, the Philippines recorded only 163,879 visitor arrivals, an 88.95% slump from the 1.48 million seen in the year prior, according to data from the DoT.

Meanwhile, the 2021 Philippine Tourism Satellite Accounts (PTSA) reported that demand for domestic tourism increased by 38.16% to more than 37 million trips last year. The top overnight destinations for local tourists were the National Capital Region, Calabarzon (Cavite, Laguna, Batangas, Rizal, and Quezon), and Central Luzon.

Employment in tourism industries also increased by 4.6% in 2021, with 4.9 million employed individuals. Overall, tourism generated 11.1% of the country’s total employment in the previous year.

In addition, passenger transport has the highest share of employment among the tourism industries, accounting for 38.3%.

In 2021, the tourism sector’s contribution to the country’s gross domestic product (GDP) inched up to 5.2%, amounting to P1 trillion.

Philippine tourism is expected to reach pre-pandemic levels by 2024, as industry stakeholders told BusinessWorld in a report last June, though the demand could be challenged by certain factors such as high inflation.

The country welcomed over 8.26 million visitor arrivals back in 2019, while about 122 million domestic trips were tallied. The tourism sector’s share in the country’s GDP then was at 12.7% or P2.48 trillion.

Plans for tourism recovery

The DoT, last August, laid out its plans and programs for the recovery of the tourism industry. Among these were the establishment of tourist service rest areas, a Tourist Assistance Call Center, improvements in land and sea tourist facilities, the launch of a guest incentive system, ensuring visitors’ health and security, and the development of the Tourist Lifecycle App, among others.

Ms. Frasco shared that at least 10 tourist service rest areas would be set out in strategic locations in Luzon, Visayas, and Mindanao for this year. These areas would cater to visitors who need accommodation, information, safety, and security, as well as those looking for local products as there will also be a pasalubong center inside.

Meanwhile, the Tourist Lifecycle App would help tourists by linking them to accredited establishments for accommodation, shopping, food, rides to accredited transportation, tour operators, and tour guides.

The DoT has just launched the guest incentive system called “ Bisita Be My Guest” program, which will offer raffle prizes to overseas Filipino workers and overseas Filipinos who would invite foreigners to visit the country.

Ms. Frasco also shared that the DoT is working on the development of new regional tourism circuits, and cultural and heritage hubs. It also works on mechanisms that seek to improve tourism standards, product accreditation, and review of product audits to be at par with international tourism standards, identify and address gaps, and include emerging standards that address the needs of the modern traveler.

The department is also looking into setting forth innovative tourism services like hop-on and hop-off buses in key tourism destinations as well as international and local river cruises.

“There is much work that needs to be done. Our greatest challenge now is to not only to grow the industry back to its pre-pandemic level, which used to hold more than 12% of the country’s total gross domestic product, but to exceed our previous position and take a primary tourism position in the ASEAN (Association of Southeast Asian Nations) and globally as that is the birthright of every Filipino,” the Tourism Secretary said.

“We anticipate that with the gradual recovery of the tourism industry, this industry will once again become one of the major drivers of the national economy, and a major contributor to our gross domestic product,” she added. — Chelsey Keith P. Ignacio

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Statistics on " Tourism industry in the Philippines "

• Total travel and tourism GDP contribution APAC 2022-2033, by country
• Value of international tourism spending APAC 2022, by country
• Travel and tourism's direct contribution to employment APAC 2022, by country
• Gross value added of the tourism industry Philippines 2023, by type
• Tourism industry growth rate Philippines 2018/19-2022/23, by sector
• Tourism receipts Philippines 2019-2023
• Tourism receipts of the Philippines 2023, by country
• Tourism sector employment figures Philippines 2012-2023
• Inbound traveler share Philippines 2023, by purpose of visit
• Average length of stay of international tourists Philippines 2008-2023
• Inbound tourism expenditures Philippines 2012-2023
• Expenditure value in inbound tourism Philippines 2023, by type
• Outbound travelers volume Philippines 2023, by nationality
• Outbound travelers destination Philippines 2023
• Age distribution of outbound travelers Philippines 2021-2022
• Share of outbound travelers Philippines 2022, by purpose of visit
• Leading countries visited by outbound travelers Philippines 2022
• Outbound tourism expenditures Philippines 2023, by segment
• Number of domestic travelers Philippines 2021-2022
• Gender distribution of domestic travelers Philippines 2021-2022
• Age distribution of domestic travelers Philippines 2021-2022
• Leading domestic destinations for leisure travel Philippines 2022
• Domestic travelers share Philippines 2022, by length of stay
• Domestic tourism expenditures Philippines 2012-2023
• Domestic tourism expenditures Philippines 2023, by product
• Revenue of the hotels industry in the Philippines 2020-2029
• Revenue of the vacation rentals industry in the Philippines 2020-2029
• Average hotel room rates Metro Manila Philippines 2021-2023, by star classification
• Highest overnight room rates of hotels in Metro Manila, Philippines 2023, by city

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Economic impact

• Premium Statistic Gross value added of the tourism industry Philippines 2023, by type
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Inbound tourism

• Basic Statistic International tourist arrivals Philippines 2012-2023
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• Premium Statistic Average length of stay of international tourists Philippines 2008-2023
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Outbound tourism

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Domestic tourism

• Premium Statistic Number of domestic travelers Philippines 2021-2022
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• Premium Statistic Domestic travelers share Philippines 2022, by length of stay
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Accommodation

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Public-private effort to boost tourism eyed

Senator Juan Miguel “Migz” Zubiri on Saturday called for increased collaboration between the government and the private sector to enhance tourism initiatives and boost the Philippine economy.

As chair of the Senate Committee on Economic Affairs, Zubiri highlighted the negative effects of inadequate infrastructure, frequent power outages, and insufficient water supply on the tourism sector. He emphasized that partnering with the private sector could play a crucial role in revitalizing and advancing the Philippine tourism industry.

“The country’s tourism sector will greatly benefit from private sector investments in the areas of infrastructure and public services that will enable the country to capture a larger market of foreign tourists that are all flocking to our Southeast Asian neighbors,” he said.

Zubiri lamented the country’s lack of efficient infrastructures for power supply, transportation, and connectivity is crippling the Philippines’ tourism potential.

“That’s why we’re still falling behind, even though the Philippines is truly a beautiful place,” he added in Filipino.

Zubiri cited that in 2023, Thailand had the best tourism economy in Southeast Asia, receiving 28 million foreign arrivals, followed by Malaysia with 20 million, Singapore (13.6 million), Vietnam (12.6 million), Indonesia (11.7 million), and Cambodia (5.5 million).

The Philippines, meanwhile, welcomed only 5.4 million foreign visitors last year.

“Tourism is the low-lying fruit that can help us increase our GDP (gross domestic product) growth once we get our acts together,” Zubiri pointed out.

“The market is there, the natural resources are there. We just have to invest in our tourism infrastructure,” he added.

Zubiri said the government should begin with developing the country’s energy generation, transmission, and distribution facilities.

“Investors won’t come to our tourist destinations if electricity prices are too high or if the power supply from electric cooperatives can’t meet the demand,” he noted.

He also cited the energy cost and power supply “emerged as a common deterrent” to tourism development, especially for off-grid island destinations.

“We were able to solve this power problem for Boracay, and we need to do it for other tourist areas as well…We can look at renewable energy as a more sustainable, more reliable and more cost-effective solution,” he said.

Zubiri also lamented the lack of direct international flights to the country’s tourist destinations.

“[These] inhibit potential visitors from traveling here, pushing them to go to more easily accessible destinations in our neighboring countries instead,” he said.

Zubiri then urged for the creation of a “tourism cabinet cluster that will oversee inter-agency efforts to improve infrastructure and public services in the sector.”