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International Journal of Tourism Cities

ISSN : 2056-5607

Article publication date: 22 April 2022

Issue publication date: 9 December 2022

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

Design/methodology/approach

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

Originality/value

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

• Tourism promotion
• Bibliometric
• Tourist destinations
• Universities

Florido-Benítez, L. (2022), "The impact of tourism promotion in tourist destinations: a bibliometric study", International Journal of Tourism Cities , Vol. 8 No. 4, pp. 844-882. https://doi.org/10.1108/IJTC-09-2021-0191

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Copyright © 2021, International Tourism Studies Association

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Promotion of Rural Tourism Destination for Community and Sustainable Destination Development: An Indigenous Study

Introduction.

Research for rural tourism development has both positive and negative effect of tourism on local community development, social, cultural and environmental and economic factors (Dai, 2023). Sociocultural attribute explains about the cultural value of rural areas, including social and cultural characteristics of local communities. Based on a socio-cultural interpretation, this study maintains that rurality is fundamentally the personification of rural culture. To reflect and gauge rurality also known as the cultural connotation of rurality. we need go back to the rural culture. Few studies have measured the cultural significance of rurality in rural tourism or the correlation between the two, despite the fact that rurality is vital to rural tourism inheriting the definition from a socio-cultural perspective (Chen, 2023). Thus, this research aims to systematically dissect the influence of tourist visitors and destination development for SDGs.

Many rural destinations have their own unique culture, ethnic existence and geographical roots. Developing rural tourism can be made easy having connection between small and medium tour operators, stakeholders. However, more job opportunities can be provided to the rural communities. The early stages of the development of heritage tourism should involve familiarizing oneself with planning, promotion, and marketing activities. Even though UNESCO was designating certain historical and archaeological sites as World Heritage Sites, The public's awareness of the attractions available at these locations is surprisingly limited (Shiong, 2017). Even though the development goes with positive direction, there are some negative drivers like seasonal opportunities in rural areas (Wilson S et al., 2001). Other challenges faced in rural areas are agriculture restructuring, lack of service provision, communication, survival of local communities and lack of promotions small rural family houses. Rural Tourism occurs in non-urbanised areas, typically include associated domains in the umbrella are natural resources, Agriculture, Folklore, national parks, forest, traditions, culture, ethnic practices, sustainability. Rural areas with geographical potential, with cultural and historic monuments can be considered most to improve rural tourism, including traditions, healthy food, outdoor activities, recreational activities. Apart from the before said agendas rural areas may consider more for cultivating organic agricultural products for generation of revenue. Rural households may be developed to provide accommodation facilities, and developing the images of rural destination. This case provide solution for the development of framework for the Government and Non-Government Agencies to develop the destination with in the strategical framework like Destination promotion, Destination Marketing, Quality of rural tourism products. This framework develops the satisfaction of the customers.

Sustainability

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Tourism Destinations - From Geographical Areas to Dynamic Movements

The term " destination " is a commonly used term by both authors and tourism professionals alike, however, it is deemed to be ill defined. Previous attempts to create a widely accepted definition of the term have proved to be rather difficult. Hence, the purpose of this conceptual paper is to challenge the conventional understandings of the term tourism destinations, by creating a new theoretical understanding of said term. Rather than defining tourism destinations as geographical areas this paper focuses on the dynamic movements and spending patterns of tourists. It is the intention that this way of defining the tourism destination should challenge the traditional/conventional ways of understanding destinations, which is set by local municipalities and other public organisations depending on country. This fact calls for a discussion on new ways of evaluating tourism performance, where evaluation criteria should include a wider perspective than just focusing on the tourist spending within one political geographical defined area.

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