travel agency area definition

Travel Agency

A travel agent is a person who has full knowledge of tourist product – destinations, modes of travel, climate, accommodation, and other areas of the service sector. He acts on the behalf of product providers/principles and in return gets a commission. Technically, a travel agent is an owner or manage r of an agency, but other employees are responsible for advising tourists and selling packages tours/individual components of travel products.

A travel agent may be an individual /firm or corporation which is commonly known as a travel agency . An agency means the office of travel agent or organization where all travel goods and services are assembled and coordinated for the smooth conduct of travel agency business.

Travel agency is one of the most important organizations in the tourism private sector which plays a significant and crucial role in the entire process of developing and promoting tourism in the country or at a destination. It is a travel agency which packages and processes all the attractions, accesses, amenities and ancillary services of a country and present them to tourists. That’s why travel agency is known as ‘ image builder ‘ of a country.

A prospective travel agency is one which makes arrangements of travel tickets (air, rail, road, and sea); travel documents (passports, visa and other documents required to travel); accommodation, entertainment, and other travel-related services from principle suppliers. It may also secure travel insurance, foreign currency for traveling people.

History of Travel Agency

The first Travel Agency of the world was established by Thomas Cook in 1845 in England. The use of the term travel trade dates back from the early years of the 19th century, but this should not obscure the fact that what we today describe as travel trade (travel agency and tour operation business) was taking place much earlier in history.

Throughout history, there was travel middleman who helped the merchants traveling for trade and others who traveled for religious purposes.

In 1841 a fortunate day comes in the history of travel trade when Thomas Cook , as secretary of South Midland Temperance Association, organized a trip by a train for 570 members for his association to the distance of 22 miles. He bought railway tickets in bulk to sell them to people.

The experiment was successful and everybody was exultant. Mr. Cook had done his job on a no-profit basis. But, incidentally, It gave him a new idea and turned it into a tour business.

Four years later in 1845 , he set up a ‘ World’s First Travel Agency ‘ to organize excursions.  Due to this innovative approach, Mr. Thomas Cook is known as the Father of Travel Agency Business . He co-ordinated railway and steamship excursions throughout England, Scotland and Europe.

However, the railways only gave him a 5% commission which was not enough to meet his overheads, so he decided to diversify this business into tour operation .

In 1855 Mr. Cook started operating package tours . He conducted the world’s first international tour from England to Paris.

Types of Travel Agency

Travel agencies are basically categorized into two types-: Retail Travel Agenc y and Wholesale Travel Agency .

Retail Travel Agency

A retail travel agency sells tourists products directly to the public on the behalf of the products suppliers and in return get commissions. Some package tour is sold in two ways i.e., on a commission basis and mark up the price.

When a travel agency sells a tour on the marked-up price it means that first, it markup the cost of the tour and then sell it at a higher rate. The markup price is the difference between retail price and wholesale cost.

Definitions of Retail Travel Agency

According to Airlines Reporting Corporation (ARC) a retail travel agency is defined as ” a business that performs the following functions: quotes fares, rates, make reservations, arrange travel tickets and accommodation, arrange travel insurance, foreign currency, documents and accepts payments.”

According to SARC (1967), ” retail travel agency business consists of the activities involved in selling tourism products/services directly to the tourists and performs normal functions such as issuing air tickets, making accommodation and transportation reservation, providing specialized services, and accepting and making payments.”

The main source of the revenue for the travel agency is the commission received from the vendors. However, the rate of the commission differs from organization to organization an travel component to the travel component.

A travel agency receives appx. 95% of their revenue from the commission, and the remaining 5% from consultancy services and others.

Wholesale Travel Agency

These agencies are specialized in organizing package tours, which are marketed to the customers/tourists through the network of a retail travel agency or directly to the prospective clients ( if wholesale travel agency has a retail division). A wholesale travel agency purchases tourists’ product components in the bulk and designs tour packages.

Sometimes, a wholesale travel agency buys travel components from the vendor in bulk and resell them to other travel business originations.

Wholesale travel agencies assemble package holidays and sell them to clients through retail travel agencies. A typical package tour includes – air tickets, accommodation, and something other services may also be included in it such as entertainment, sightseeing, and sports activities, etc.

These packages are referred to as ‘package tours’ most of these tours include the services of escorts but a few are sold to people who wish to travel independently.

Now a question arises – How a wholesale travel agency generates profits?

Generally, a wholesaler receives volume discounts from the principal suppliers because a wholesaler might agree to purchase a large number of seats from a particular airline or reserve a large number of rooms at a particular hotel or resort.

Practically, a wholesaler who sells package vacations/tours is called a Tour Operator .  However, technically there is a difference between a wholesaler and a tour operator. A wholesaler who sells tourists products individually without assembling them into a package tour is called a Consolidator .

Mostly, these are specialized in particular product components such as air tickets, accommodation, and conferences, and conventions, etc.

Difference between Wholesale Travel Agencies and Tour operators

The wholesale travel agencies may offer or operate the package tours or may specialize in developing tours for inbound as well as outbound travelers. They are often referred to as tour operators , but these two essentially different:

• Wholesale travel agency does not sell directly to the public, while tour operators do sell directly to clients.
• A wholesale travel agency usually combines, assembles and contacts for existing travel services to formulate a new travel product she has his own one or more components of travel product i.e. ‘ inclusive tours.’
• Wholesale travel agencies are less inclined than tour operators to perform ground services i.e. handling agency or ground operators.
• A wholesale travel agency may deal with one component of travel product while a tour operator offers a variety of tour programmes.
• The size of the business is large in the case of tour operators in comparison to a wholesale travel agency.

Features and Importance of the Travel Agency

Travel agency plays an important role in the travel sector business. Some most important features and importance of the travel agency business are following as:-

• An important link between the clients and principal suppliers.
• Image-Builder.
• Ensures rapid travel services.
• Provider of authentic and reliable travel information.
• A social a continuous process.
• Establishes a good relationship with clients and vendors.

These are the most important features of the Travel Agency Business.

Functions and Services of Travel Agency

Today, Travel Agencies have been recognized as a vital component of travel and tourism and have become an integral part of the travel and tourism industry at globally. They account for more than 90% of international and 70% of domestic tourist traffic

Further, more than 60%  of all travel agency revenues are derived from business travel. Most travel agencies sell both commercial and leisure travel but there are many travel agencies that only specialized in one sector or the other.

The operation of each travel agency is based on the scope of its activities and organizational size. Here we discuss the functions of a large scale travel agency that performs all types of activities such as Retail travel agency, wholesaling and tour operations, etc. The main function of a large-scale travel agency are:

Travel Information

Whatever the size of a travel agency, it has to provide necessary travel information to tourists. A travel agency must give up-to-date, accurate, and timely information regarding destinations mode of travel, accommodation, sight-seeing, shopping, immigration, passport, visa, customs clearance and procedure, health and security rules, and various permits required to travel in particular areas, etc.

Itinerary Preparation

The term tourists itinerary is used to identify the origin, destination and all the stopping points in a traveler’s tours. It is a composition of various elements and designed after a detailed study of the market. Travel agencies prepare an itinerary for tour packages.

Airline Ticketing and Reservation

A travel agency sells a variety of tourism products. Airline ticketing and reservation is still a major source of revenue. Travel agencies perform a function of airline ticketing and reservation on behalf of various airlines.

Tour Packaging and Costing

Travel agencies prepare a tour package and sell them to tourists. The coasting and pricing of tour packages depend to a large extent on the ability of travel agents as to how effectively he is able to negotiate with the principal suppliers.

Reservation

It is a very important function of all types of travel agencies. A travel agency consistently makes linkage with the accommodation sector, transport sector and other entertainment organizations to reserve rooms, and seats in the cultural programs and transportation.

Travel Insurance

Some large-scale travel agencies perform additional functions to serve their clients. Travel insurance protects travelers against the person as well as baggage losses resulting from a wide range of travel-related happenings and problems.

Currency Services

Approved travel agency authorized by Govt. body provides currency exchange services to tourists.

Organization of Conference/Conventions

Large-scale travel agencies offer a complete convention/conference package which includes registration of the participants at the venue to be picked up for dropped to the airport/hotel, overhead projectors, slide projectors, TV, VCR, information counter, sightseeing, etc.

Travel Agency Linkages and Integration

Basically, a travel agency serves two types of clients: business travelers and leisure travelers. Incidentally, the requirements of these tourists are different and an agency has to assemble or purchase-related components from the principal suppliers to cater to their needs.

Essentially, travel agencies maintain close ties with Airlines, hotels, car rentals, banks, insurance companies, railways, government, trade associations, foreign tour operators and travel agents, ground operators, cruise companies, and tourism educational institutes.

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travel agency

Definition of travel agency

called also travel bureau

Examples of travel agency in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'travel agency.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1898, in the meaning defined above

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Cite this Entry

“Travel agency.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/travel%20agency. Accessed 13 Apr. 2024.

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What does a travel agent do?

Would you make a good travel agent? Take our career test and find your match with over 800 careers.

What is a Travel Agent?

A travel agent assists individuals or groups in planning, organizing, and booking various aspects of their travel arrangements. They act as intermediaries between travelers and travel suppliers, such as airlines, hotels, car rental companies, and tour operators. Travel agents have in-depth knowledge of different destinations, travel options, and industry trends, which they leverage to provide personalized recommendations and advice to their clients.

One of the primary roles of a travel agent is to help clients navigate the complex world of travel. They listen to their clients' preferences, budget constraints, and desired experiences, and then work towards creating a tailored itinerary that meets their needs. Travel agents handle tasks such as booking flights, accommodations, ground transportation, and excursions, ensuring that all the necessary arrangements are made smoothly. They can also provide valuable insights on visa requirements, travel insurance, and local customs, helping travelers make informed decisions and avoid potential pitfalls.

What does a Travel Agent do?

Travel agents possess extensive knowledge and expertise in the travel industry, including destinations, transportation options, accommodations, and activities. This expertise allows them to provide valuable advice and guidance to travelers, helping them make informed decisions and create well-planned itineraries that meet their specific needs and preferences. They also have access to a wide range of resources and tools that enable them to efficiently search for the best deals, discounts, and promotions available. They can often secure exclusive rates and packages, saving their clients both time and money.

Duties and Responsibilities Here are some common tasks and responsibilities associated with being a travel agent:

• Client Consultation: Travel agents engage in thorough consultations with clients to understand their travel preferences, requirements, and budget. They ask relevant questions to gather necessary information and provide personalized recommendations based on the client's needs.
• Itinerary Planning: Based on client preferences, travel agents create detailed travel itineraries that include destinations, transportation options, accommodations, and activities. They consider factors like travel dates, budget constraints, and any specific requests from clients.
• Reservation and Booking: Travel agents handle the booking process for flights, hotels, rental cars, and other travel-related services. They ensure that all bookings are made accurately and efficiently, securing the best available rates and deals for their clients.
• Travel Documentation and Logistics: Travel agents assist clients in obtaining necessary travel documents such as passports, visas, and travel insurance. They provide guidance on the documentation process and ensure that clients have all the required paperwork in order. Agents also handle logistical aspects like seat assignments, baggage allowances, and transportation arrangements.
• Knowledge of Destinations: Travel agents possess extensive knowledge about various destinations, including popular attractions, local customs, weather conditions, and safety considerations. They provide valuable information and recommendations to clients, enabling them to make well-informed decisions about their travel plans.
• Customer Service: Travel agents offer exceptional customer service throughout the entire travel process. They address client inquiries, resolve any issues or concerns that may arise, and provide support during the trip. Agents act as a point of contact for emergencies and assist clients in making alternative arrangements if necessary.
• Stay Up-to-Date with Industry Trends: To provide the best service to clients, travel agents stay updated with the latest industry trends, travel regulations, and changes in travel technology. They attend industry conferences, participate in training programs, and conduct research to ensure their knowledge is current.
• Sales and Marketing: Some travel agents engage in sales and marketing activities to attract new clients and promote travel packages and services. They may participate in trade shows, develop promotional materials, and utilize online platforms to reach a wider audience.
• Financial Management: Travel agents handle financial transactions related to travel bookings, including processing payments, issuing refunds, and managing invoices. They maintain accurate records of financial transactions and ensure compliance with accounting procedures.
• Continuous Learning: Travel agents continuously enhance their skills and knowledge by staying updated on travel industry trends, new destinations, and emerging technologies. They actively seek opportunities for professional development to provide the best possible service to their clients.

Types of Travel Agents There are various types of travel agents, each specializing in different aspects of travel and catering to specific clientele. Here are some common types of travel agents and what they do:

• Leisure Travel Agents: Leisure travel agents focus on organizing vacations and leisure trips for individuals, families, or groups. They assist clients in planning and booking all aspects of their leisure travel, including flights, accommodations, tours, and activities. Leisure travel agents may specialize in specific types of travel, such as beach vacations, cruises, adventure travel, or luxury travel.
• Corporate Travel Agents: Corporate travel agents primarily cater to business travelers and companies. They handle the complex travel needs of corporate clients, including booking flights, arranging accommodations, managing itineraries, and coordinating travel logistics. Corporate travel agents are familiar with business travel policies, negotiated rates, and preferred vendors to ensure cost-effective and efficient travel arrangements for their clients.
• Group Travel Agents: Group travel agents specialize in organizing travel for large groups, such as family reunions, weddings, school trips, or corporate retreats. They handle group bookings for flights, accommodations, transportation, and activities, negotiating group rates and coordinating logistics to accommodate the specific needs and preferences of the group.
• Tour Operators: Tour operators design and operate pre-packaged tours and travel itineraries. They create comprehensive tour packages that include transportation, accommodations, guided tours, and activities. Tour operators often work with travel agents to sell their tour packages, providing them with a ready-made product to offer their clients.
• Destination Specialists: Destination specialists focus on specific regions, countries, or cities. They have in-depth knowledge of the destination's culture, attractions, local experiences, and logistical considerations. Destination specialists provide expert advice and create customized itineraries for travelers seeking in-depth exploration of a particular destination.
• Online Travel Agents (OTAs): Online travel agents operate through internet platforms and websites, offering a wide range of travel services. They allow customers to search, compare, and book flights, hotels, rental cars, and other travel services online. Online travel agents may also provide customer support and assistance through online chat or call centers.
• Niche Travel Agents: Niche travel agents specialize in specific types of travel, catering to niche markets or specialized interests. Examples include adventure travel agents, luxury travel agents, honeymoon specialists, culinary travel agents, or eco-tourism experts. These agents have extensive knowledge and expertise in their niche area, curating unique experiences and tailored itineraries for clients with specific interests.

Are you suited to be a travel agent?

Travel agents have distinct personalities . They tend to be enterprising individuals, which means they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. They are dominant, persuasive, and motivational. Some of them are also conventional, meaning they’re conscientious and conservative.

Does this sound like you? Take our free career test to find out if travel agent is one of your top career matches.

What is the workplace of a Travel Agent like?

The workplace of a travel agent can vary depending on their specific employment arrangement. Some travel agents work in traditional brick-and-mortar travel agencies, which may be part of a larger travel company or operate independently. In these settings, travel agents typically have a physical office space with workstations, computers, and travel industry resources such as brochures, destination guides, and reservation systems. They may have a reception area to welcome clients and conduct in-person consultations.

With the increasing prevalence of remote work and online booking platforms, many travel agents now have the flexibility to work from home or in virtual offices. They utilize technology, such as laptops, smartphones, and high-speed internet, to communicate with clients, access travel resources, and make online bookings. Virtual travel agents often communicate with clients via phone, email, or video conferencing, offering the convenience of remote consultations.

Travel agents also frequently visit destinations, attend industry conferences, and participate in familiarization trips organized by travel suppliers. These opportunities allow them to gain firsthand experience, build relationships with suppliers, and stay updated on the latest travel trends. While travel agents spend a significant amount of time working at their desks, they also have the chance to explore and experience the destinations they recommend to their clients.

In terms of work hours, travel agents may have a standard office schedule, working weekdays during regular business hours. However, they may also need to be flexible, accommodating clients in different time zones or assisting with emergency situations outside of regular office hours. The workload of travel agents can vary throughout the year, with peak periods during holiday seasons or when there are significant events or festivals happening in popular destinations.

Frequently Asked Questions

Pros and cons of being a travel agent.

Being a travel agent can be an exciting and rewarding career for individuals who are passionate about travel and enjoy helping others create memorable experiences. However, like any profession, there are pros and cons to consider.

• Travel Opportunities: One of the major advantages of being a travel agent is the exposure to diverse travel opportunities. Travel agents often have the chance to visit destinations, experience different cultures, and explore new places as part of their job. This firsthand experience not only enhances their knowledge but also allows them to provide valuable insights and recommendations to clients.
• Personal Satisfaction: For individuals who are passionate about travel and helping others, being a travel agent can be personally fulfilling. The ability to create personalized itineraries and witness the joy and excitement of clients as they embark on their dream trips can be highly rewarding.
• Knowledge and Expertise: Travel agents develop a deep understanding of destinations, travel products, and industry trends. They stay up-to-date with the latest information, including visa requirements, safety advisories, and emerging travel destinations. This expertise allows them to provide valuable advice and recommendations to clients, ensuring they have well-planned and memorable travel experiences.
• Building Relationships: Travel agents have the opportunity to build strong relationships with clients, travel suppliers, and industry professionals. They can establish a network of contacts that can enhance their business and open doors for collaboration and future opportunities.
• Industry Changes and Competition: The travel industry is constantly evolving, with new technologies, online booking platforms, and dynamic pricing models. Travel agents must stay updated with these changes and adapt their business practices accordingly. The rise of online travel agencies and self-booking options has increased competition, requiring travel agents to differentiate themselves and provide added value to their clients.
• Workload and Time Management: The travel industry can be demanding, especially during peak travel seasons. Travel agents may need to work long hours, including evenings and weekends, to accommodate client needs and handle emergencies. Proper time management skills are essential to balance the workload and maintain a healthy work-life balance.
• Pressure for Exceptional Customer Service: Travel agents are expected to deliver outstanding customer service consistently. They must handle client inquiries, resolve issues, and manage expectations throughout the travel process. This level of customer service can be challenging, particularly when dealing with unforeseen circumstances or dissatisfied clients.
• Commission-Based Income: While some travel agents receive a salary or hourly wage, others rely on commission-based income. This means their earnings are directly tied to the bookings they secure for clients. It can take time to build a client base and establish a steady income stream, especially in the early stages of a travel agent's career.

Travel Agents are also known as: Travel Consultant

What does a travel agency do?

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What does a travel agency do? You will almost definitely have heard of travel agencies if you have ever booked a holiday or have an interest in the tourism industry. But what exactly is a travel agency, and what do they do?

What is a travel agency?

Independent travel agents, online travel agencies , visitor information centres, other types of travel agency, what can a travel agency book, big names in the travel agency industry, travel agency business model, a brief timeline of travel agencies, further reading.

A travel agency is essentially the ‘middle man’ between travel companies and the general public i.e consumers. They book all sorts of travel-related experiences for customers on behalf of larger companies.

The main aim of a travel agency is to make the booking process simpler for the public, who might lack the time or confidence to book trips themselves.

Types of travel agencies

So what does a travel agency do? It mostly depends on what type of travel agency you’re looking at. This can be broken down into the following types…

An independent travel agent is the type you’ll see on Instagram or with their own Facebook pages, their feeds full of snaps from Amsterdam, Bali , or New York City. They tend to partner with a ‘host agency’, who will take a portion of the agents’ commission themselves in exchange for letting them use the company software and access their commission. Travel agents are also able to recruit other people, and in turn get a cut of their commission too. In this way, independent travel agencies tend to be a type of multi-level marketing scheme.

Online travel agencies are much more consumer-focused. They allow individual customers to book their own travel, but as a package or with the added protection from ATOL and ABTA. They act as a broker, allowing you to input your dates, desired destination(s), what board basis you wish to travel and so on. The site then pulls together a package deal, allowing you to book everything in one go with access to booking details so you can make amendments and keep up to date with any changes.

While these don’t offer flights and hotels generally, visitor or tourist information centres are found within cities or tourist destinations. They provide advice, maps, discounts and booking services for tours and excursions such as open top bus tours. These are usually run by local or national governments, or specific tourist boards. They are great for recommendations when travelling somewhere new!

Hotel concierge services work in this same way, often getting commission for booking trips for guests.

I won’t go into too much detail here, but there are other types of travel agencies too. You can learn more in this post about the different types of travel agents .

Overall, what does a travel agency do?

A travel agency does a multitude of things. During non-peak times, they will mostly spend their days researching new or upcoming tourist destinations and what makes them so great, advertising them as somewhere people can book future holidays to.

Travel agencies are also required to keep up to date with safety information for various destinations. They do plenty of research meaning they can tell customers about the best places to go, what they can do while they’re there, what documents they need and so on. This is particularly important now, as travel advice is ever-changing with regards to political conflicts and public health.

But during peak times and in the run-up to these times, travel agents will be busy actually booking trips. Nowadays they mostly do everything via the computer, using the internet to put holiday packages together which include at least the basics – flights and accommodation – for one price. However, they also call travel companies directly in order to get better deals or to see if there are rooms or seats available which might not be showing online for whatever reason. Because of this, travel agencies and agents tend to have great relationships with particular brands.

Travel agents can book much more than just flights and accommodation. Not all of them can book all of these experiences or features, but it is definitely worth asking if you are using a travel agency to book your next vacation.

• Flights – short haul, long haul, & various classes
• Accommodation – hotels, apartments, and villas
• Airport transfers
• Executive airport lounges
• Airport parking
• Cruises – river and ocean
• Car rentals
• Travel insurance
• Excursions and tours
• Taxi services
• Currency exchange
• Train tickets
• Theme park & water park tickets e.g Disneyworld and Universal in Orlando, Florida

They will also advise on public transport services and timetables, as well as arranging for medical items to be delivered and any access requests you have.

Most travel agencies are actually online, and many of us use them regularly. There are still some in-store travel agencies, but with the impact of both modernisation and the Covid-19 pandemic the majority are online now. Below are some big names within the industry which you will likely recognise.

Expedia – founded by Microsoft in 2001

Cruise.com – specifically for booking cruises

American Express Travel – allows you to earn & use points when booking

Audley Travel – the largest operator in tailor-made travel

loveholidays – a British company founded in 2012

Lastminute.com – offering cheaper travel when you book last minute

Kiwi.com – specifically for booking air and ground transport

Booking Holdings – these are a travel technology company who own Booking.com, Cheapflights, OpenTable and more

Now we’ve looked at the question of ‘ what is a travel agency’, let’s take a look at the generic business model. Generally, travel agencies work in one of two ways. The first way is by receiving commission from the companies they book experiences with for customers. For example, if you were to use a travel agency to book your next holiday which included flights, a hotel stay and a transfer to and from the airport this is three separate components which will be booked through three different companies. The travel agency will receive commission from each of the three companies. There may be other benefits and incentives offered by the travel companies. Commission rates and these benefits mean that travel agencies are more likely to use some companies more so than others who might offer them less in exchange.

Alternatively, travel agencies will charge a fee for their services. This makes it more expensive for consumers to book trips through travel agents and agencies than it would to book themselves. However, as some people don’t feel confident booking themselves, many are happy to pay this additional cost. Holidays booked through travel agencies often come with the added benefit of being ATOL and ABTA protected.

• Cox & Kings were the first travel agency, was established in 1758
• Abreu Agency was the first public travel agency, was established in 1840
• Thomas Cook , one of the most famous travel agencies, was founded in 1841
• Brownwell Travel, the first travel agency in the US, was established in 1895
• Nippon Travel Agency was the first travel agency in Japan, established in 1905
• Intourist became the official state travel agency of the Soviet Union in 1929
• The first travel agency in Australia which went on to become Helloworld Travel, was established in 1951
• Henderson Travel Service became the first Black-owned travel agency, taking Black tourists to various African countries, in 1955
• American Airlines’ Sabre unit created a direct-to=consumer booking tool for flights, hotels and cars in the early 1980s
• Mode Tour became the first travel agency in South Korea, established in 1989
• Hotel Reservations Network, which went on to become Hotels.com, was established in 1991 – at this point, hotels didn’t pay a lot of commission so it didn’t take off
• Travelweb.com, the first online hotel directory, launched in 1994
• The Internet Travel Network sold the first airline ticket online in 1995
• Expedia launched in 1996, funded by Microsoft, and are now one of the biggest travel agencies 
• In 2007, as the iPhone was released, more bookings were made online because mobile apps were now in use
• Airbnb was established in 2008
• HotelTonight, specifically for instant same-day hotel room bookings, was launched in 2011

If you enjoyed this article explaining what does a travel agency do, then I am sure you will enjoy these articles too-

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• The 3 types of travel and tourism organisations
• 150 types of tourism! The ultimate tourism glossary
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Definition of travel agency noun from the Oxford Advanced Learner's Dictionary

travel agency

• You can book at your local travel agency.

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Nearby words

The 6 areas of service in travel management agencies

Today, a company travel agency cannot concentrate solely on booking tickets and accommodation, but rather their services need to be much more extensive, diverse and comprehensive, covering wide-ranging areas such as consultancy, passenger assistance, cost optimisation, internal communication and technological aspects.

Historically, travel management agencies engaged exclusively in the management of the aspects related directly to the organisation of travel, which practically came down to transport ticket reservations and the search for accommodation.  

However, in recent years, the development of the Internet and online platforms has radically changed the way we understand and carry out travel and business relations in general. This has caused a major expansion in the role and functions of corporate travel agencies.

Today, when a company requires the services of a travel management agency, it not only seeks someone to manage its travel arrangements, since this can be done internally without much trouble using online tools, but also has other needs and expectations.

An agency of this type needs to take on the role of an authentic partner within the travel structure at the companies which it serves. To do this, it has to work closely with the Travel Manager or the person responsible for travel within the company 

The role of most agencies has been diversified into a series of services that can be divided into six main areas:

1) Travel Management

This would be the core function and the one which agencies engaged in organising business travel have always performed. This area of services would include the management and reservation of transport tickets, searches for accommodations, car rentals, etc.

Although it is the function that has been performed for the longest period of time, new technologies have significantly changed the way these tasks are carried out, with aspects coming into play such as price comparisons or strategies for obtaining deals and discounts.

2) Passenger assistance

On a trip there may be many unforeseen problems and issues which need to be resolved: repatriation due to illness, accident or emergency, lost luggage or documents, etc.

3) Consulting

Consulting services include a large number of aspects which are related, more or less directly, with travel: information of interest for the traveller (customs of the country of destination, recommendations on behaviour, etc.), cost optimisation and control, advice on travel policies, etc.

4) Marketing and internal communication

Due to its experience, a travel management agency can be very helpful in preparing travel policies for companies (rules regarding expenses, management of per diems, etc.), as well as its proper and effective communication to the employees.  

5) Technology

The proper and constantly updated use of technology is vital, not only for the requesting and comparison of travel services (tickets, accommodation, etc.) but also for such diverse aspects as billing management or locating travellers in extreme situations.

6) Leisure Services

In some cases, some travel management companies offer direct discounts or improved conditions on travel and leisure activities for the employees and their relatives at the companies for which they work.

With the comprehensive management of corporate travel, travel management companies achieve the goal of giving added value to their service, which is essential in order to meet the current expectations and needs of companies.

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Meaning of travel agency – Learner’s Dictionary

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(Definition of travel agency from the Cambridge Learner's Dictionary © Cambridge University Press)

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Chapter 7. Travel Services

7.1 Components of Travel Services

The travel services sector helps travellers arrange and reserve their vacation or business trips (StatsCan, 2018). This sector is made up of businesses and organizations that work in a coordinated effort to provide travellers with seamless arrangements to maximize their travel experience. Go2HR describes travel services experiences and employment opportunities as follows:

Within this sector, you have the flexibility of working in various capacities with event and conference planning organizations, travel companies and organizations, as well as associations, government agencies and companies that specialize in serving the needs of the tourism sector as a whole. (go2HR, Essential Tips – Travel Services, 2020)

Before we move on, let’s explore the term travel services a little more. As detailed in Chapter 1 , Canada, the United States, and Mexico have used the NAICS guidelines, which define the tourism industry as consisting of transportation, accommodation, food and beverage, recreation and entertainment, and travel services (Tourism HR Canada, 2020). These five sectors are defined and further detailed in B.C. by the B.C. government (BC Government, 2014) and go2HR on their website (go2HR, Career Explorer, 2020).

For many years, however, the tourism industry was classified into eight sectors: accommodations, adventure and recreation, attractions, events and conferences, food and beverage, tourism services, transportation, and travel trade (Yukon Department of Tourism and Culture, 2020; go2HR, 2020, What is Tourism? – Travel Services).

Tourism services support industry development and the delivery of guest experiences, and some of these are missing from the NAICS classification. To ensure you have a complete picture of the tourism industry in BC, this chapter will cover both the NAICS travel services activities and some additional tourism services.

First, we’ll review the components of travel services as identified under NAICS, as well as exploring popular careers within:

• Travel agencies (brick and mortar)
• Online Travel Agencies/OTA
• Tour operators
• Destination marketing organizations (DMOs)

Other Organizations

Following these definitions and descriptions, we’ll take a look at some other support functions that fall under tourism services. These include sector organizations, tourism and hospitality human resources organizations, training providers, educational institutions, government branches and ministries, economic development and city planning offices, and consultants.

Finally, we’ll look at issues and trends in travel services, both at home, and abroad.

While the application of travel services functions are structured somewhat differently around the world, there are a few core types of travel services in every destination. Essentially, travel services are those processes used by guests to book components of their trip. Let’s explore these services in more detail.

Travel Agencies

A travel agency is a business that operates as the intermediary between the travel industry (supplier) and the traveller (purchaser). Part of the role of the travel agency is to market prepackaged travel tours and holidays to potential travellers. The agency can further function as a broker between the traveller and hotels, car rentals, and tour companies (Goeldner & Ritchie, 2003). Travel agencies can be small and privately owned or part of a larger entity.

A travel agent is the direct point of contact for a traveller who is researching and intending to purchase packages and experiences through an agency. Travel agents can specialize in certain types of travel including specific destinations; outdoor adventures; and backpacking, rail, cruise, cycling, or culinary tours, to name a few. These specializations can help travellers when they require advice about their trips. Some travel agents operate at a fixed address and others offer services both online and at a bricks-and-mortar location. Travellers are then able to have face-to-face conversations with their agents and also reach them by phone or by email. To promote professionalism within the travel industry, travel counsellors can apply for a specialized diploma or certificate in travel from ACTA (ACTA, 2020a; go2HR, 2020a).

Today, travellers have the option of researching and booking everything they need online without the help of a travel agent. As technology and the internet are increasingly being used to market destinations, people can now choose to book tours with a particular agency or agent, or they can be identified as seeking Domestic Independent Travel (DIT) or Foreign Independent Travel (FIT) , by creating their own itineraries from a number of suppliers.

Online Travel Agents (OTAs)

Increasing numbers of travellers are turning to online travel agents (OTAs), companies that aggregate accommodations and transportation options and allow users to choose one or many components of their trip based on price or other incentives. Examples of OTAs include iTravel2000, Booking.com, Expedia.ca, Hotwire.com, and Kayak.com. OTAs continue to gain popularity with the travelers; in 2012, they reported online sales of almost $100 billion (Carey, Kang, & Zea, 2012) and almost triple that figure, upward of $278 billion, in 2013 ( The Economist , 2014).

In early 2015 Expedia purchased Travelocity for $280 million, merging two of the world’s largest travel websites. Expedia became the owner of Hotels.com, Hotwire, Egencia, and Travelocity brands, facing its major competition from Priceline (Alba, 2015).

Although OTAs can provide lower-cost travel options to travellers and the freedom to plan and reserve when they choose, they have posed challenges for the tourism industry and travel services infrastructure. As evidenced by the merger of Expedia and Travelocity, the majority of popular OTA sites are owned by just a few companies, causing some concern over lack of competition between brands. Additionally, many OTAs charge accommodation providers and operators a commission to be listed in their inventory system. Commission-based services, as applied by Kayak, Expedia, Hotwire, Hotels.com, and others, can have an impact on smaller operators who cannot afford to pay commissions for multiple online inventories (Carey, Kang & Zea, 2012). Being excluded from listings can decrease the marketing reach of the product to potential travellers, which is a challenge when many service providers in the tourism industry are small or medium-sized businesses with budgets to match.

While the industry and communities struggle to keep up with the changing dynamics of travel sales, travellers are adapting to this new world order. One of these adaptations is the ever-increasing use of mobile devices for travel booking. The Expedia Future of Travel Report found that 49% of travellers from the millennial generation (which includes those born between 1980 and 1999) use mobile devices to book travel (Expedia Inc., 2014), and these numbers are expected to continue to increase. Travel agencies are reacting by developing personalized features for digital travellers and mobile user platforms (ETC Digital, 2014). With the number of smartphone users expected to reach 1.75 billion in 2014 (CWT Travel Management Institute, 2014) these agencies must adapt as demand dictates.

A key feature of travel agencies’ (and to a growing extent transportation carriers) mobile services includes the ability to have up-to-date itinerary changes and information sent directly to consumers’ phones (Amadeus, 2014). By using mobile platforms that can develop customized, up-to-date travel itineraries for clients, agencies and operators are able to provide a personal touch, ideally increasing customer satisfaction rates.

Take a Closer Look: PATA — The Future of Travel is Personalisation at Scale

“The industry has changed monumentally over the past decade. The rise of meta-search websites and sharing economy services like Airbnb is giving travellers more control and choice than ever before. However, this is nothing compared to the changes that are on the horizon as technologies like mobile, AR, AI, and VR become mainstream.

One thing is certain; the pace of change is accelerating. Against this backdrop, the travel industry as a whole will need to fundamentally shift its focus to continuous innovation.” (PATA, 2019)

Despite the growth and demand for OTAs, brick and mortar travel agencies are still in demand by travellers (IBISWorld, 2019) as they have both an online presence and physical locations. The COVID-19 pandemic may see an increase in travellers relying on personal contact with brick and mortar travel agencies but at a distance through mail and phone.

Tour Operators

A tour operator packages all or most of the components of an offered trip and then sells them to the traveller. These packages can also be sold through retail outlets or travel agencies (CATO, 2020; Goeldner & Ritchie, 2003). Tour operators work closely with hotels, transportation providers, and attractions in order to purchase large volumes of each component and package these at a better rate than the traveller could if purchasing individually. Tour operators generally sell to the leisure market.

Inbound, Outbound, and Receptive Tour Operators

Tour operators may be inbound, outbound, or receptive:

• Inbound tour operators  bring travellers into a country as a group or through individual tour packages (e.g., a package from China to visit Canada).
• Outbound tour operators work within a country to take travellers to other countries (e.g., a package from Canada to the United Kingdom).
• Receptive tour operators (RTOs) are not travel agents, and they do not operate the tours. They represent the various products of tourism suppliers to tour operators in other markets in a business-to-business (B2B) relationship. Receptive tour operators are key to selling packages to overseas markets (Destination BC, 2020) and creating awareness around possible product.

Destination Marketing Organizations

Destination marketing organizations (DMOs) include national tourism boards, state/provincial tourism offices, and community convention and visitor bureaus around the world. DMOs promote “the long-term development and marketing of a destination, focusing on convention sales, tourism marketing and service” (Destinations BC, 2020).

Spotlight On: Destinations International

Destinations International is the global trade association for official DMOs. It is made up of over 600 official DMOs in 15 countries around the world. DMAI provides its members with information, resources, research, networking opportunities, professional development, and certification programs. For more information, visit the Destinations International website.

With the proliferation of other planning and booking channels, including OTA s, today’s DMOs are shifting away from travel services functions and placing a higher priority on destination management components.

Working Together

One way tour operators, DMOs, and travel agents work together is by participating in familiarization tours (FAMs for short). These are usually hosted by the local DMO and include visits to different tour operators within a region. FAM attendees can be media, travel agents, RTO representatives, and tour operator representatives. FAMs are frequently low to no cost for the guests as the purpose is to orient them to the tour product or experience so they can promote or sell it to potential guests.

The majority of examples in this chapter so far have pertained to leisure travellers. There are, however, specialty organizations that deal specifically with business trips.

Spotlight On: Global Business Travel Association (GBTA) Canada

“GBTA Canada is the voice of the Canadian business travel industry. We believe in providing the business travel and meetings community with a global platform to serve as a resource library for their peers, to implement world-class Conferences, workshops and virtual meetings, and to foster an interactive network of innovation and support.” The GBTA state that their economic impact contributes $23.5 billion CAD in Canadian business travel (Economic Impact Study) and “$435+ billion CAD of business travel and meetings expenditures represented globally.” Visit the GBTA website .

Business Travel Planning and Reservations

Unlike leisure trips, which are generally planned and booked by end consumers using their choice of tools, business travel often involves a travel management company, or its online tools. Travel managers negotiate with suppliers and ensure that all the trip components are cost effective and comply with the policies of the organization.

Many business travel planners rely on global distribution systems (GDS) to price and plan components. GDS combine information from a group of suppliers, such as airlines. In the past, this has created a chain of information from the supplier to GDS to the travel management company. Today, however, there is a push from airlines (through the International Air Transport Association’s Resolution 787) to dissolve the GDS model and forge direct relationships with buyers (BTN Group, 2014).

Destination Management Companies

According to the Association of Destination Management Executives International (ADMEI), a destination management company (DMC) specializes in designing and implementing corporate programs, and “is a strategic partner to provide creative local experiences in event management, tours/activities, transportation, entertainment, and program logistics” (ADMEI, 2020). The packages produced by DMCs are extraordinary experiences rather than general business trips. These are typically used as employee incentives, corporate retreats, product launches, and loyalty programs. DMCs are the one point of contact for the client corporation, arranging for airfare, airport transfers, ground transportation, meals, special activities, and special touches such as branded signage, gifts, and decor (ADMEI, 2020). The end user is simply given (or awarded) the package and then liaises with the DMC to ensure particular arrangements meet his or her needs and schedule.

As you can see, travel services range from online to personal, and from leisure to business applications. Now that you have a general sense of the components of travel services, let’s look at some examples in Canada and BC.

Under NAICS, businesses and functions that assist with planning and reserving components of the visitor experience.

Other services that work to support the development of tourism and the delivery of guest experiences.

A business that provides a physical location for travel planning requirements.

An individual who helps the potential traveller with trip planning and booking services, often specializing in specific types of travel.

A trade organization established in 1977 to ensure high standards of customer service, engage in advocacy for the trade, conduct research, and facilitate travel agent training.

A service that allows the traveller to research, plan, and purchase travel without the assistance of a person, using the internet on sites such as Expedia.ca or Hotels.com.

An operator who packages suppliers together (hotel + activity) or specializes in one type of activity or product.

An operator who packages products together to bring visitors from external markets to a destination.

An operator who packages and sells travel products to people within a destination who want to travel abroad.

Someone who represents the products of tourism suppliers to tour operators in other markets in a business-to-business (B2B) relationship.

Also known as a destination management organization; includes national tourism boards, state/provincial tourism offices, and community convention and visitor bureaus.

Tours provided to overseas travel agents, travel agencies, RTOs, and others to provide information about a certain product at no or minimal cost to participants. The short form is pronounced like the start of the word "family" (not as each individual letter).

A company that creates and executes corporate travel and event packages designed for employee rewards or special retreats.

Introduction to Tourism and Hospitality in BC - 2nd Edition Copyright © 2015, 2020, 2021 by Morgan Westcott and Wendy Anderson, Eds is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Definition of 'travel agency'

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22 Types of Travel Agencies Based on 4 Key Criteria

Travel agency definition

How many types of travel agencies exist.

The best way to understand the intricate design of the tourism industry is to observe the businesses that operate within it . Travel agencies are the cogs that keep travel machinery moving forward. However, not all travel agencies operate in the same way. Plus, these businesses often tend to go through operational and managerial changes driven by technology implementations and shifts in the best practices.

If you are planning to work with or in an agency, you need to know more about travel agencies in general. Staying tuned to the latest developments can be challenging. That’s why we decided to help you answer the ultimate question – “How many types of travel agencies exist?”  

Let’s start with the travel agency definition to lay a foundation for the information that’s to come.

The best way to understand a travel agency is to look at it as a private retailer . It is a business that specializes in selling travel products and services. At the core of travel agencies, we have a global distribution system (GDS). This commonly used agency software system plays a vital role in enabling agencies to check the availability and prices of accommodation and travel arrangements.

Two most commonly used travel agency definitions come from Airlines Reporting Corporation and SARC . The first one goes along the following lines:

“Travel agency is a business with the following functions: makes reservations, quotes fares, rates, arranges travel insurance, arranges travel tickets and accommodation, accepts payments, foreign currency, and documents.”

Here is the definition by SARC:

“Travel agency is a business that specializes in selling tourism products and tourism-related services to tourists and performs arranging transportation and accommodation, air ticket issuing, accepting payments, and providing additional specialized services.”

Travel agencies often work with vendors from whom they source travel products and enable direct, over-the-phone, or online booking for their customers. Their primary source of income comes from the commission rates the vendors give them. Without going into great detail, the commission rates are not uniform and depend on several factors. However, as you will see, some travel agencies act as intermediaries between vendors and other travel agencies. The primary source of income of these agencies is the services they provide to other agencies.

Travel agencies also differ in terms of the distribution channels they use. There are three main distribution channels available to travel agencies: online channels, strategic partnerships, and offline channels . To stay competitive, many agencies use more than one channel, often all three at the same time.

Now let’s see how many unique types of travel agencies are there.

There are dozens of types of travel agencies out there. The best way to understand each type is to have a classification system. That’s exactly what we decided to do. 

Below you can find different types of travel agencies based on the business model, business size, services, geographical coverage, number of outlets, level of specialization, distribution chain, type of vacations they offer, agency functions, and tourism flows.

Let’s start with some of the most basic classifications, including business model and size.

🧑🏻‍🤝‍🧑🏿 Travel agency types based on the number of travelers

Travel products don’t only differ in terms of destination and available amenities in the location. Some travel agencies prefer catering to individual travel needs, while others facilitate group travel. There are, of course, those that offer individual and group travel arrangements. There are three travel agency types based on the number of travelers.

FIT travel agencies

FIT stands for “foreign independent travel” or, a more modern term, “flexible, independent travel.” This is the most common type of agency you can find both online and offline . While they offer regular products, they also include tailor-made travel experiences to accommodate travelers’ individual needs and interests . The examples include:

• https://vacations.united.com/
• https://www.redtag.ca/

Group travel agencies

Group travel agencies, as the name suggests, specialize in group travel. They offer a number of group travel packages. The travel products they offer are often tailored for ten or more travelers. The agencies negotiate their travel products according to the size of the group . Some of them enable booking online. However, the majority offer services offline because some hotels tend to cancel the bookings if they detect a group . Here are a couple of examples:

• https://www.contiki.com/en-eu
• https://www.solresor.se/

FIT & Group travel agencies

FIT & Group travel agencies work with a wide range of travelers, including those who are interested in tailor-made experiences and those who prefer group travel. Their travel product portfolio is often quite big and diverse. The noteworthy examples include:

• https://www.appleleisuregroup.com/

🛒 Travel agency types based on the type of market

The famous question from Hollywood movies: “Business or pleasure?” brings us to our next travel agency classification. All travel agencies can be divided into two groups based on whether they sell leisure or business travel packages.

Leisure travel agency

As its name implies, a leisure travel agency specializes in selling holidays and leisure trips. They cater to the needs of customers interested in having fun, rest, and relaxation. Their itineraries can also include various activities ranging from excursions to local sightseeing. Here is an example:

• https://travel.aaa.com/

Business travel agency

Business travel agencies offer custom-tailored trip experiences to businesses. They help streamline sales presentations, conferences, and meetings, whether scheduled in a state or abroad. They cater to passengers traveling for working purposes and facilitate MICE and incentive travels . The two examples include:

• https://www.bcdtravel.com/
• https://www.amexglobalbusinesstravel.com/

🚛 Travel agency types based on the type of distribution

All travel agencies can be categorized into two big groups based on the type of distribution. There are those who source and cater their products toward businesses, so-called wholesalers, or B2B travel agencies. The other type of travel agency encompasses travel companies focused on B2C markets.

Wholesalers or B2B travel agencies

Wholesalers of B2B travel agencies distribute their products through other agencies . Their primary source of income is commission rates. They can either source products from other B2B travel agencies or create travel products of their own. There are several types of wholesalers depending on how they choose to do business.

Tour Operators

Tour operators are companies that specialize in creating complete travel products . Their products often include hotel rooms, transportation, and activities at the location, such as excursions. Tour operators exclusively distribute their products through agencies. Here are the examples:

• https://teamamericany.com/index.php/home/start
• https://www.gocollette.com/en

Bedbanks are companies that focus on distributing hotel inventory through different channels . However, over time their scope of services kept growing. Today, Bedbanks also offer transfers and various services in destinations . Here are a couple of examples so you better understand what Bedbanks are:

• https://www.hotelbeds.com/home
• https://www.webbeds.com/

DMC stands for a destination management company. As the name suggests, these are inbound travel companies . They create inbound travel products for specific destinations and distribute them across various B2B channels . The examples include:

• https://www.alliedtpro.com/
• https://galaxyvacations.com/

Wholesalers

Wholesalers operate similarly to tour operators. However, they don’t create travel products themselves . Instead, they source products from multiple Bedbanks, tour operators, and DMCs, and distribute them through B2B channels, mainly travel agencies . The examples of wholesalers include:

• https://www.jumbotours.com/
• https://www.bonotel.com/  

Travel networks

Travel networks are quite specific travel agencies. Their primary focus is on creating big travel agencies and travel advisor networks. Once the network is up and running, these travel agencies will provide all types of travel products to their partners and affiliates under exclusive terms and conditions. The examples include:

• https://www.travelleaders.com/
• https://www.allstar.travel/  

Retail travel agencies are the newest addition to the big family of different agency types. It is a new way of B2B distribution generated by Bedbanks . The goal is to provide products and services directly to travel agencies without the need to be a travel network . Here are some examples:

• https://www.bedsonline.com/home/en-df
• https://www.tboholidays.com/

Travel agencies or B2C travel agencies

Travel agencies or B2C travel agencies offer travel products and services directly to consumers. There are different travel agency types based on how they set up their business in terms of distribution channels, location, and dependency. Let’s see the most common types of B2C travel agencies.

OTA or an online travel agency is not every agency you can use to book travel packages online . These are big companies that sell directly to consumers . They offer a wide range of travel products, including hotels, air tickets, car rentals, tickets for shows, travel insurance, tours, and all kinds of land transportation. We are sure that you are familiar with the following two examples of OTAs:

• www.expedia.com  
• www.booking.com 
• www.edreams.com  
• www.despegar.com  

Physical offline travel agency

Physical offline travel agencies offer their services in person to consumers . Due to the shift to the online business model, the number of physical offline travel agencies continues to decrease . These agencies are mainly focused on providing personalized travel experiences to consumers. They provide advice regarding the best location to visit according to the travelers’ unique needs and expectations. Their offer also includes tailor-made itineraries and excursions. The examples include:

• www.pangea.com

Physical + online travel agency

Physical + online travel agency is a new type of business . These agencies offer most of their services online . However, they still have offices, so they can work with travelers in person, answer questions, or provide advice . The examples include:

• www.cvcviagens.com  
• www.viajesfalabella.com 
• www.almundo.com

Independent travel advisor

Independent travel advisors work as independent travel professionals . They don’t align with any particular company or work for one. Their number continues to increase worldwide, especially in the US market. Independent travel advisors provide personalized service to travelers. The examples include:

• https://www.asta.org/

Implants are travel professionals located within another company that has significant travel requirements . They often have a desk or entire office setup so they can meet the company’s travel demands and provide better services . The most noteworthy implants include:

Direct travel agencies

Due to the harsh competition and volatile markets, some businesses in the travel industry decided to offer their travel products directly to consumers through B2C channels . Such is the case with many hotels and airlines . Here are a couple of examples:

• https://www.deltavacations.com/
• https://www.latamairlines.com/
• https://www.wyndhamdestinations.com/
• https://www.viajaconviaja.com/

🛎️ Travel agency types based on the type of services

Finally, we come to a more specific classification of travel agencies. If you take a look at travel agencies only taking into account the type of services they offer , you can see that there are a number of different companies . With this in mind, we give you travel agency types based on the type of services they offer.

Regular services

Most commonly, travel agencies are focused on selling pre-designed products and services . They can sell those products and services on a regular or more exclusive basis . Here are two examples of travel agencies that provide regular services:

• https://www.grayline.com/
• https://www.gct.com/

Tailor-made

Tailor-made travel agencies develop specific itineraries travelers can’t find anywhere else . They often enable clients to create completely custom products and make their own itineraries. Tailor-made travel agencies are either contracting directly or via DMCs. The two examples include:

• https://www.intrepidtravel.com/
• https://www.evaneos.com/

Niche travel companies

Niche travel companies are focused on very specific demographics . They tend to study the particular needs and expectations of consumers in a demographic segment and create itineraries and experiences that reflect those needs. 

LGBT travel agencies specialize in LGBT travel and tailor-made vacations. They carefully create travel experiences to only include supplies that welcome everyone . These agencies also offer advice and adhere to the highest travel quality standards . Here are two examples:

• https://www.protravelinc.com/luxury-vacations/lgbtq-travel

There are also travel agencies that specialize in offering products tailored for students . They enable students and youth to experience the world. These agencies often offer exclusive travel deals emphasizing cheap hotels, tours, and flights . Here are two examples:

• https://acis.com/
• https://www.yes-trips.com/

Seniors have enough experience to know how to make the best use of the travel time. Travel agencies for seniors offer travel tours specifically tailored to the needs of seniors ensuring they are freed up of all their worries so they can enjoy the destination they choose. Here are some examples:

• https://www.goaheadtours.com/escorted-tours/senior-travel
• https://nationalseniorstravel.com.au/

Backpackers

Travel agencies for backpackers offer tailor-made backpacking travel experiences to people who enjoy this particular way of experiencing destinations. The examples include:

• https://www.backpackingtours.com/
• https://www.backandpack.com/

Travel Adventure

Travel agencies can specialize in travel adventures as well. They carefully source their products to ensure they pack enough adrenaline and that “wow” factor so they can attract consumers who prefer their travel to resemble an adventure. Here are examples:

• https://www.exodustravels.com/
• https://www.oattravel.com/

Ski travel agencies specialize in customizing ski and snowboard vacation travel packages . They are often focused on creating or sourcing packages in one specific location. The examples include:

• https://www.esquiades.com/
• https://www.skican.com/

Luxury travel agencies specialize in offering exclusive destinations, hotels, and activities. Their focus is on a rich clientele that reflects their product portfolio. They often offer tailor-made holidays and have special honeymoon offers. Here are a couple of examples:

• https://www.abercrombiekent.co.uk/
• https://www.virtuoso.com/travel  

When it comes to the travel agency types based on the type of service they sell, there can be many unique variations . 

Travel agencies can operate in many ways and play different roles in the distribution chain of travel products and services. To answer your initial question: 

“How many types of travel agencies exist?” There are more than 25 unique travel agency types depending on the segmentation you choose. 

However, it’s practically impossible for an agency to be of only one type. For instance, it can be an inbound, leisure, niche travel agency. Hopefully, our ultimate guide to travel agency types will help you better understand these companies in terms of how they operate and their role in the travel industry.

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Cristóbal Reali, VP of Global Sales at Mize, with over 20 years of experience, has led high-performance teams in major companies in the tourism industry, as well as in the public sector. He has successfully undertaken ventures, including a DMO and technology transformation consulting. In his role at Mize, he stands out not only for his analytical and strategic ability but also for effective leadership. He speaks English, Spanish, Portuguese, and Italian. He holds a degree in Economics from UBA, complementing his professional training at Harvard Business School Online.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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The trains and stations of the Moscow Metro

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The Moscow Metro is the third most intensive subway system in the world after Tokyo and Seoul subways. The first line was opened on May 15, 1935. Since 1955, the metro has the name of V.I. Lenin.

The system consists of 12 lines with a total length of 305.7 km. Forty four stations are recognized cultural heritage. The largest passenger traffic is in rush hours from 8:00 to 9:00 and from 18:00 to 19:00.

Cellular communication is available on most of the stations of the Moscow Metro. In March 2012, a free Wi-Fi appeared in the Circle Line train. The Moscow Metro is open to passengers from 5:20 to 01:00. The average interval between trains is 2.5 minutes.

The fare is paid by using contactless tickets and contactless smart cards, the passes to the stations are controlled by automatic turnstiles. Ticket offices and ticket vending machines can be found in station vestibules.

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Tomás · August 27, 2012 at 11:34 pm

The Moscow metro stations are the best That I know, cars do not.

Alberto Calvo · September 25, 2016 at 8:57 pm

Great videos! Moscow Metro is just spectacular. I actually visited Moscow myself quite recently and wrote a post about my top 7 stations, please check it out and let me know what you think! :)

http://www.arwtravels.com/blog/moscow-metro-top-7-stations-you-cant-miss

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The largest country in the world at 17,075,400 square kilometres (or 6,592,800 sq mi), Russia has accumulated quite an impressive reputation. Covering more than an eight of the Earth's land area, 142 million people live there making it the ninth largest nation by population . Still known for its impressive days as the expansive Union of Soviet Socialist Republics (USSR), Russia was the world's first and largest constitutionally socialist state. A recognized superpower, the USSR was known for its excellence in both arts and science winning many awards in both fields.

Russia changed drastically after the dissolution of the Soviet Union in 1991, but it continues to be a powerful and important nation. It has one of the world's fastest growing economies and the world's eight largest GDP by nominal GDP. Russia is also one of the five countries which officially recognized nuclear weapons states. In conjunction with this title, Russia is also a permanent member of the United Nations Security Council, the G8, APEC and the SCO, and is a leading member of the Commonwealth of Independent States.

A European city in a country that lies over a vast part of Asia, Moscow holds one-tenth of all Russian residents . The city is located in the western region of Russia and is the capital and epicentre of political, economic, cultural, religious, financial, educational, and transportation happenings. "Muscovites" , as residents are known, tend to be cultured and worldly. This may be due to the many scientific, educational, and artistic institutions that are based here. An intoxicating mix of the exotic and the familiar, it is the largest city in Europe with the Moscow metropolitan area ranking among the largest urban areas in the world.

The city is situated on the banks of the Moskva River which flows through much of central Russia. Moscow is actually located in a basin for the Volga, Oka, Klyazma, and Moscow rivers. The city of Moscow is 994 sq. km with 49 bridges spanning the rivers and canals that criss-cross the city.

Forests are another part of Moscow's make-up. They coveer over a third of the territory in the region. A variety of animals like elk, wild boar, deer, foxes, weasels, lynx, martens, and birds make their home here.

Located in the UTC+3 time zone , Moscow has a humid continental climate. The summers tend to be warm and humid and the winters are long, cold, and hard. High temperatures occur during the warm months of June, July and August at about 23 °C (73 °F). Heat waves sometimes grip the city anywhere between May to September with temperatures spiking up to 30 °C (86 °F). Winters are harshly chilly with temperatures dropping to approximately 9 °C (15.8 °F). There is consistent snow cover for 3 to 5 months a year, usually from November to March.

Update 10/07/2009

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• Solar Eclipse 2024

See the 2024 Solar Eclipse’s Path of Totality

A total solar eclipse is expected to pass through the United States on April 8, 2024, giving stargazers across the country the opportunity to view the celestial phenomenon in which the sun is completely covered by the moon.

The eclipse will enter the U.S. in Texas and exit in Maine. It is the last time a total solar eclipse will be visible in the contiguous United States until 2044.

Here's what to know about the path of the eclipse and where you can see it.

Read More : How Animals and Nature React to an Eclipse

Where can you see the total solar eclipse?

The eclipse will cross through North America, passing over parts of Mexico, the United States, and Canada. 

The eclipse will enter the United States in Texas, and travel through Oklahoma, Arkansas, Missouri, Illinois, Kentucky, Indiana, Ohio, Pennsylvania, New York, Vermont, New Hampshire, and Maine. Small parts of Tennessee and Michigan will also experience the total solar eclipse.

Much of the eclipse's visibility depends on the weather. A cloudy day could prevent visitors from seeing the spectacle altogether.

When does the solar eclipse start and end?

The solar eclipse will begin in Mexico’s Pacific coast at around 11:07 a.m. PDT. It will exit continental North America on the Atlantic coast of Newfoundland, Canada, at 5:16 p.m. NDT.

The longest duration of totality—which is when the moon completely covers the sun — will be 4 minutes, 28 seconds, near Torreón, Mexico. Most places along the path of totality will see a totality duration between 3.5 and 4 minutes.

Read More : The Eclipse Could Bring $1.5 Billion Into States on the Path of Totality

Where’s the best place to see the total solar eclipse?

The best place to witness the event is along the path of totality. Thirteen states will be along the path of totality, and many towns across the country are preparing for the deluge of visitors— planning eclipse watch parties and events in the days leading up to totality.

In Rochester, NY, the Rochester Museum and Science Center is hosting a multi-day festival that includes a range of events and activities. Russellville, Arkansas will host an event with activities including live music, science presentations, tethered hot-air balloon rides, and telescope viewings.

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Write to Simmone Shah at [email protected]

Solar eclipse 2024: Photos from the path of totality and elsewhere in the U.S.

Images show the Great American Eclipse, seen by tens of millions of people in parts of Mexico, 15 U.S. states and eastern Canada for the first time since 2017.

Millions gathered across North America on Monday to bask in the glory of the Great American Eclipse — the moment when the moon passes between the Earth and the sun. 

The path of totality measures more than 100 miles wide and will first be visible on Mexico’s Pacific coast before moving northeast through Texas, Oklahoma, Arkansas, Missouri, Illinois and upward toward New York, New Hampshire and Maine, then on to Canada.

Total solar eclipse 2024 highlights: Live coverage, videos and more

During the cosmic spectacle, the moon’s movements will temporarily block the sun’s light, creating minutes of darkness, and will make the sun's outer atmosphere, or the corona, visible as a glowing halo.

Here are moments of the celestial activities across the country:

Breaking News Reporter

Elise Wrabetz is a Senior Photo Editor for NBC News digital

Chelsea Stahl is the art director for NBC News Digital