Photography pricing – How much do photographers charge?

Photography pricing – How much do photographers charge?

Professional photographers typically charge $100 to $250 per hour or around $25 to $100 per final edited image . Day rates range from $300 to $500 for birthday parties and $1,000 to $3,000 for a wedding. On average, freelance photographers make $17,000 to $78,000 annually . 

$100 – $250 average cost per hour

Tom Grupa

Average Photographer Cost

The average cost to hire a photographer is  $100 to $250 per hour  depending on their skill level. Event photographers charge  $150 to $250 per hour  with a 2-hour minimum, while a wedding photographer costs  $1,000 to $3,000  for 6-hours. A portrait photography photoshoot and print package runs  $150 to $300+ .

Average photographer cost per hour - chart

How Much Do Photographers Charge?

Photographers charge between  $25 and $500 per hour  with most spending  $94 to $262 per hour  on average. Prices largely depend on their skill level and what type of event they are shooting. Extra costs include travel time, prints, digital image files, and photo editing fees.

How much do photographers charge - chat

Hobbyists: less than $50 per hour / $10 to $25 per image . These folks are avid photographers who do it for fun on the side without having studied professional techniques and best practices.

Amateur: $25 to $100 per hour / $25 to $50 per image . Amateur photographers have built up an online portfolio and have sold their images to other clients. Still, they haven't had any professional photography education, but offer much lower prices.

Student: $50 to $100 per hour / $25 to $100 per image . They may have an apprenticeship where they work directly with a professional photographer, or they may also take photography and related media classes in college.

Semi-Pro: $75 to $150 per hour / $50 to $150 per image . These are mostly part-time photographers with a strong education in the field and more than one year of experience.

Professional: $100 to $300 per hour / $75 to $350 per image . These full-time photographers have an extensive portfolio, strong skills, years of education, and several years of experience.

Top Professional: $200 to $500+ per hour / $400 to $1,000+ per image . Exclusive full-time photographers like these are in high demand for top magazine publications, advertising companies, and the film industry.

Professional Photographer Prices

A typical professional photographer costs between  $75 and $300 hourly , or from  $75 to $375 per photo  because they put significant pre-production and post-production editing work into creating the final print.

Professional pictures prices increase up to  $200 to $500 hourly  or about  $300 to $2,000 per image  for top photographers with higher demand. This group of photographers is less than 10 percent of the majority in the industry.

Male photographer with a wide assortment of professional camera lenses

Freelance Photography Rates

Freelance photography rates may be as low as  $25 per image , or as high as  $150 per photo  depending on their level of expertise. For more images than initially planned in your photo shoot, photographers may offer a 25 percent discount.

Freelance photographers charge according to their expenses to maintain all of the equipment they have, as well as the amount of time they invest in editing professional photos. They are independent contractors who often rely on seasonal work, whereas company photographers sometimes charge less since they don't pay for their own equipment and insurance.

Photography Prices For Beginners {beginner}

Beginner, hobbyist, and amateur photographers typically charge  $25 to $100 per hour  depending on where they are located. Photographers who are still developing their online reputation and Photoshop skills make around  $25 hourly  in the Wisconsin area, but they can make  $80 hourly  in New York.

A photography price list for beginners is harder to create because they don't have enough experience yet, especially when working as a freelancer. Most use a cost-plus-profit model as a starting point, then start to charge premium prices as they become established.

Photography Rates

Photography services are set with either hourly rates, daily, in packages, or per photo. Hourly rates are typically between  $50 to $200 , while day rates range from  $300 to $3,000  per photographer. Photoshoot sessions and packages start at  $100  and quickly go up to  $500 or more .

Photography rates by type chart

Photographer Hourly Rate

Although a photographer may charge  $100 to $250 hourly , once they factor in their travel fees, equipment, supplies, insurance, and editing time, they may only make  $50 per hour .

Freelance photographers can charge up to  20 percent more  if they have Adobe After Effects or Photoshop skills and graphic design experience. Remember that the photographer charge per hour changes a lot based on their location, also due to the cost of living.

Photographer Day Rate

A photographers day rate fluctuates between  $300 and $3,000  depending on how many hours worked, the amount of setup work, and how many key shots the client requests. A small birthday party is  $150 an hour  for the first two hours and  $100 hourly  after that, while a wedding averages  $2,000 .

If it's a large gathering with more than about 50 guests, then you'll likely need more than one photographer which can double your costs. They may have to bring in additional photography lighting if the party is at night, which will cost more as well.

An  experienced photographer  knows it takes a lot of time to select, edit, and process a set amount of photos from one day of shooting. You need to set your target goal for the number of shots you want or the fixed amount of hours for taking those photos.

Typically they will also include in their contract an option for you to see all the photos that they've taken, or their best selection of all the pictures from that day, if you want to order additional prints.

How Much Do Photographers Charge Per Photo?

Photographers typically charge  $25 to $250 per photo  or about  $75 per edited shot  on average depending on their experience. A per photo pricing model includes meeting with the client, setting up, doing the photo shoot, traveling, editing, and delivering the final product in the client's preferred medium.

Learn more about  how photographers charge for a photo  and understand how much time went into creating that photo. Using image-based costs creates the best pricing model when clients are expecting high-quality work reflected in just a few images.

Photography Packages Prices

Photography packages cost  $150 to $500  for a portrait session or  $300 to $600  for a small event or birthday party, which covers 2 to 4 hours of shooting depending on the photographer's expertise. Most photographers deal with packages based on time spent, the number of photos, or à la carte.

Some examples of photography packages that are popular are:

For family shots or general portraits, one large print to hang on the wall plus a few smaller wallet-size and desk-frame size images for sharing with others

For a wedding shoot, one large photo printed on canvas plus digital images, engagement photos, and an album

For headshots, several 8 by 10-inch prints plus wallet-size prints

Photography Mini Session Pricing

Photography sessions cost  $100 to $175  for a 40-minute mini-session with 20 edited images. If you only need a headshot or group portrait, sessions can be as short as 20 minutes at a cheaper rate. Pricing can double or triple for each additional hour of photography, additional prints, and photo editing.

How Much Do Photographers Make?

According to the  American Bureau of Labor Statistics , most professional photographers make an annual salary of  $34,000 to $42,770 . The highest-paid in-house photographers make  $80,000  in the aerospace industry, or  $65,000  in real estate, government, schools, hospitals or the motion picture industry.

Other in-house photographers who work exclusively at companies involved in corporate marketing or field research average around  $50,929 to $72,415  annually, though a smaller percentage of some high-profile positions could pay up to  $90,000  annually or more.

How much do photographers make - chart

Figuring out how much photographers make requires you to consider how much training and experience they have, how good their equipment is, where they live, and their knowledge of photo editing and design.

Average Photographer Salary

The median average photographer salary is  $42,000  for general freelancers, while commercial photographers make  $46,000 to $77,000 . Self-employed freelancers who are part-time may earn as little as  $17,000 , or up to  $78,000  depending on their skill set, experience, location, and if they keep their schedule full.

Photographers who receive the highest professional photo shoot prices in the world are generally fashion photographers and those who work for industry-leading magazines like Vogue. Photographers find more jobs available in larger metropolitan areas in California, New York, Florida, Texas, New Jersey, Massachusetts, Michigan, Pennsylvania, and Illinois.

How Much Does A Photographer Make Per Month?

The average freelance photographer with minimal experience makes  $3,750 per month  or about  $865 per week . The top 10 percent of professional photographers earn  $6,400 per month  or more, especially wedding photographers.

However, keep in mind that most photographers work from contract to contract and do not have steady 40-hour work weeks throughout the year since some seasons are busier than others.

Photography Pricing

For freelance photographers to set reasonable prices, they research what others with their level of experience in their local market are charging and how much they offer. Be aware that there is no fixed photography pricing formula anywhere in the industry. Averages vary according to the amount of work involved and the place.

Photography Pricing Guide

Each type of photography tends to have different pricing models. Review the following photography price list examples to get an idea of typical price ranges:

Average Wedding Photographer Cost

Average wedding photography prices  range from  $1,500 to $3,500 , with most spending  $2,200 . Wedding packages from beginners building up their photography portfolio could cost between  $300 to $500 . On the other hand, a professional destination-wedding photographer could start their pricing at  $10,000 .

Wedding photographer capturing the bride and groom smiling

Engagement Photography Prices

For engagement photo shoots, the average professional charges around  $200 to $350 , whereas students charge around  $90 to $150  and generally only offer digital copies. At  $500 and up , you'll typically get extras like full rights to the images, prints and digital copies. To get more discounts on engagement photos, you can often book them as part of a bigger wedding photo package with your photographer.

Event Photography Rates

Event photographer rates range from  $150 to $250 per hour  with a 2-hour minimum, then around  $100 per hour  for every hour after that. Small events like birthday parties cost  $300 to $500 , while a 4-hour event in NYC runs  $500 to $1,000 , including photo editing and setup costs. For corporate event photography, pricing could be about  $200-$600  hourly.

Family Photo Shoot Prices

Family photo shoot prices  start at  $145  for a 30-minute session at one location, and from  $399 to $1,099  in metropolitan areas. If you spend around  $445 , then you can get photos in up to three locations with wardrobe changes, as well as credit toward albums and prints.

Cheaper packages offer a 30-minute session with around 15 edited digital images, while more expensive sessions may include a photo shoot of up to 2 hours in 2 locations, unlimited digital images and a large canvas print.

Happy family portrait photography with red and gray theme

Senior Pictures Prices

The average price for senior pictures is between  $125 to $350 . The cost of senior pictures varies according to how many locations you choose, how many photos you order, and how many wardrobe changes you have.

Portrait Photography Pricing

Portrait photography prices  range from  $150 to $370+ per session , which usually lasts for about an hour. Average rates are  $250  for a package deal or  $125 per hour  inside their studio. For longer 2-hour sessions with around 12 professionally edited photos in high resolution, packages are  $350+ .

Keep in mind that portrait photographers rates fluctuate according to the area you live in and the skill level and experience of the photographer.

Birth, Baby & Newborn Photography Prices

Due to the extra time generally involved in newborn photoshoots,  baby photography packages cost  around  $320 to $650 .

Maternity Photography Prices

A 60-minute maternity photography session indoors or outdoors with wardrobe options and 15 high-resolution digital downloads is  $575  total. Hourly rates maternity photographers range from  $150  for a smaller package to  $1,500+  for a two-hour session.

Pet Photography Pricing

A  pet photography session costs   $150 per hour  with up to two pets and two people, though you can add more subjects for just  $25  each. Photo prints and retouched digital images are available as a separate purchase. Packages start at  $300  plus prints with professionally retouched photos for  $159  and up.

Pet photography of cute dog in field of flowers

Real Estate Photography Pricing

Professional real estate photographers typically charge  $150 to $350  per shoot (without video), depending on where you are located. A high-end architectural photographer will charge a day rate of about  $1,500 , with the price including lighting, assistants, and the post-production photo editing.

Real estate photography rates will increase depending upon additional equipment that the photographer may have to rent, travel expenses, setup time, etc. To cover the base expense of performing the photo shoot, an architectural photographer may set a fixed minimum number of photos that the client agrees to purchase before they start the shoot.

Interior Photographer Rates

Interior photography rates to get magazine-quality photos for interior designers, home sellers and architects are around  $299  for a property less than 2,000 square feet. The price increases according to the size of the area photographed.

Product Photography Pricing

Average product photography rates range between  $35 to $170 per image . Like most promotional photography prices, this number fluctuates based on how much time they need to set up each product and rent special lighting. If the images require significant time to retouch, then it will also cost extra.

Professional photographer taking pictures of a product for a website

Commercial Photography Rates

Commercial photography rates  range from  $150 to $250 per image , or  $200 to $300 per hour , plus more for licensing rights if they're headshots for a law firm, for example. Prices change according to how much setup time is involved and what additional services the photographer offers.

Drone & Aerial Photography Prices

You can get up to eight high-quality and professionally edited drone photos for  $100 to $300  from aerial photographers. It's usually a standard add-on to a complete real estate photography package. If you want an edited video from a drone as well as the photos, then prices increase up to  $400 to $500+.  The final result is generally up to 25 pictures and 2 minutes of video footage.

Business Photography Pricing

To get stunning images promoting your business, professional photographers charge  $400  for up to 4 hours of shooting time and coverage of the interior, exterior, staff, and products. For the same kind of coverage for 8 hours at a larger business, corporate photography rates increase to  $600  or more.

Prom Photography Prices

The average prom photographer charges  $75 to $125 . Prom picture prices can include the photographer's sitting/reservation fee, and the session usually takes place right before the dance. For an additional fee, you can book photos in multiple locations as well.

Graduation Photoshoot Prices

Graduation photoshoots cost between  $100 and $150  for 2 hours of shooting from a freelance photographer to produce digital images only without retouching. For  $299 , you can get a professional service at two locations, wardrobe changes, and assistance from makeup artists and stylists. Plus, discounts on edited images.

Average Price of Headshots

The average  price of headshots  is around  $75 to $325 , and the top professional photographers charge  $1,000+  for their headshot sessions. Cheaper sessions are shorter the photos receive little to no photo retouching, while expensive headshots include special lighting and professionally edited, high-resolution images.

Food Photography Pricing

Food photographers charge from  $150  for a small job done in an hour with little to no editing on digital files only, up to  $500 or more  for several hours on a professional set with assistants. To get an accurate food photography price quote, you'll need to know how many shots you need, what kind of format your photos need to be in, what type of backdrop and set you want, how much photo retouching you want, and how long it takes to prepare the food.

Professional photo studio shooting food under lighting

Lifestyle Photography Prices

Lifestyle photographers typically charge  $150 to $370 per hour  on average, while semi-professional or full-time pros cost  $600 for a 60-minute session  and 25 well-edited photos. Packages cost up to  $800  for a 2-hour session with up to seven people and 40 professionally edited digital images.

Band Photography Rates

Band photography rates start at  $300  for a simple portrait and headshots-only session. Packages cost  $500 or $1,000  for booking an exclusive location like a high-rise rooftop in the city for the photoshoot with professional lighting, sets, and extensive retouching and resizing afterward for album covers. Exclusive photo licensing rights can also cost extra.

Model Photoshoot Prices

A professional  model photoshoot costs   $150 to $300 per hour  plus the price of printing the photos. However, prices vary significantly for those aiming to be professional models. A new model who just joined a modeling agency often pays for their own test shoot, which could be  $400 to $1,000 .

Exceptions to this standard are when an agency decides to deduct the cost of the photoshoot from the model's future earnings, or if an aspiring fashion photographer offers it for free because they need the photos for their portfolio.

Nature Photography Prices

Nature photography prices  range from  $200 hourly to $500 per day , plus payments from future resale rights if you sell the image to a famous publication. For the average photographer though, the rates often cost the same as most portrait photography at  $150 per hour .

Freelance Sports Photography Rates

Freelance sports photography pricing ranges from  $150 to $300 per session . After years of experience building an extensive portfolio, a few photographers may gain the privilege of shooting for the NBA, but even then, they often have to give up rights to all the images.

Construction Photography Rates

Construction photography rates cost an average of  $175 hourly  with  $50  for the digital images to document construction progress. However, photographers could charge an  extra $100  if aerial drone photos are part of the package.

Fashion Photography Rates

Freelancer fashion photographers will charge  $100 to $300 per hour  or more to cover the expenses of their equipment, seasonal work, location setups, and other rentals as needed. For in-house wage-based photographers under contract, they earn at least  $30 hourly . High-profile magazines pay much higher rates according to their number of subscriptions.

Website Photography

It's common for local website photography to cost around  $35 to $150 for each image . However, large-scale commercial photographs that require additional setup time and special lighting often cost more.

Photoshoot Prices

In photoshoot pricing, standard portrait photography rates are  $150 to 200 hourly  if taken by a semi-professional photographer. These prices are for the average client who only wants to share the images with their friends and family.

Photography Fees

The following photography fee structure is a basic guideline of what you could expect to pay, although actual prices will vary:

Photography Session Prices

The cost of booking a photoshoot session is  $100 per hour  if you're working with a beginner photographer, though most photographers with good experience and skills charge  $150 to $200 hourly . The best photographers charge upwards of  $500  depending on what extras and exclusive shooting locations they offer.

Pricing Photography Prints

Professional photographers charge  $24 to $76+  to deliver top-quality 8-inch by 10-inch prints. To calculate how to price photography prints, you need to add up:

Cost of the photo lab to print it

Value of your time spent editing it

Framing fee

Packing and shipping charges

Credit card processing fee

Pricing Digital Image Files

When selling web-licensing rights, prices can ranges from  $200 to $1,500 per image  for a one-time print as well as Internet use depending on the amount of traffic that the website currently receives. Pricing digital image files gets more expensive when a small business requests unlimited usage with full copyright ownership.

Photo Licensing Fee

To calculate photo licensing fees, the standard charge is  10 to 20 percent  of how much money the photographer spent to create that image, process, and edit it. The photography license cost allows multiple companies or advertisers to use your same photograph for limited amounts of time, as you decide.

If they want to purchase exclusive rights to use this photo, essentially buying the copyright, prices range from  50 to 100 percent  of the original photography production and editing fee.

Should The Buyer Own The Copyright?

Federal law states that the photographer owns the original copyrights to all of their photos as soon as they take them, especially for commercial purposes. Most buyers would only buy the copyrights to images when they want to resell the photo exclusively, if the image includes their proprietary personal brand symbols or trademarks, or if they have personal reasons why they don't want the images licensed to anyone else.

If you do not specify that you want to buy the copyrights to your images, then a photographer is free to license them to other companies for marketing purposes and feature them in their portfolio.

A copyright purchase always comes at an additional charge to the price of hiring the photographer for the original photo shoot. Keep in mind that a photographer must grant copyright privileges in writing because copyrights don't automatically transfer to the buyer with their purchase.

Photographer Travel Fee

You'll need to pay an additional photographer travel fee of around  50 to 100 percent  of their regular hourly rate if they're coming from outside of their local metropolitan area.

Photography Sitting Fee

A photography sitting fee, also known as a booking fee or session fee, is an upfront cost to cover the photographer's expenses for setting up a photoshoot. It can cover the costs of booking the venue, private consultation services, and the time spent preparing their equipment.

With some freelance photographers, the sitting fee may also include a partial payment for the minimum amount of photos the photographer will produce for their client.

Sitting fees are essential to photographers so that they don't lose money or the opportunity to do another photoshoot when a client suddenly cancels or doesn't show up for their appointment.

Photography Retainer Fee

Industry standard is for the client to pay  50 percent of their bill upfront  as a photography retainer fee upon booking their appointment. Some photographers charge nonrefundable retainers when their demand is high enough that they will have to turn down other customers to hold a client's reservation.

When you create your photography contract, make sure that the client clearly understands the deposit required to secure their time slot in your photography studio. If part of their payment is refundable provided they cancel early enough, then it's better to refer to their payment as a "deposit" rather than a retainer since retainers are nonrefundable by nature.

Photo Editing Rates

In general, photo editing rates are around  50 percent  of the hourly photography rate. To determine how much to edit photos, you need to consider how much work the client is willing to pay for and what kind of final effect they want to see in the final photographs.

Photography team editing photos in the studio

A professional photographer never gives all of their unprocessed, unedited images to a client unless that's specifically what they requested. While most people want wedding photos to look like magazine-quality images, they don't realize no magazine photo like that has been printed unedited.

Often more hours go into retouching, color-correcting and editing a series of photos than it took to take the original photographs. To educate the clients beforehand, you can show them an unedited sample photograph and then show them how it looks after you've worked on it so that they can appreciate the difference and the time involved.

Frequently Asked Questions

How much do photographers charge for a quinceanera.

In metropolitan areas, photographers charge between  $650 and $2,500  for complete coverage of a Quinceanera for up to six hours with an unlimited number of images, digital downloads, and prints. Prices go up to  $3,800  for up to eight hours of photo coverage and portrait sessions with all the guests.

JCPenney Photography Prices

JCPenney has  outdoor photography sessions  starting at  $49.99  for 10 image prints and your choice of one high-resolution digital image. At  $149.99 , their ultimate package features 8 full-size image prints, a 16 inch-square print on canvas and a high-resolution digital album. Offers are only valid at participating studio locations, and prices are subject to change.

JCPenney portrait sessions  have special promotional rates offered seasonally of  $50 off  a high-resolution digital photo album, plus discounted prints. They also provide business headshots to create professional profiles. If you want to turn your photos into gifts, then you can order your photos framed or printed on custom calendars, mugs, thermoses, laptop cases, personalized puzzles, and more.

How Much Does A Nightclub Photographer Make?

Nightclub photographers make around  $125 to $225 hourly  for someone with a good portfolio and experience. Beginner photographers make less, and seasoned professional photographers will charge more.

Grow Your Photography Business

There are dozens of  freelance photography jobs  posted every day near you. Create a profile on Fash to help people discover you so that you can expand your business.

The critical difference in becoming a successful freelance photographer is to set yourself apart from other photographers. Be sure to create an award-winning profile once you sign up.

Photography Pricing Calculator

Calculating how much to charge for a photoshoot depends entirely on the reputation of the person taking the photos and where those images become published. A professional studio photoshoot for a magazine is up to  $500 per image . Top professionals who have exclusive contracts with the world's most prominent magazines can make a million a year.

First, you must calculate your total  cost of doing business . You need to add up each of the following:

Rental prices for your photography studio or office

Maintenance fees for your equipment, including charges for repairs

Marketing fees to maintain your website, buy online ads

Computer costs for photo-editing software updates, hard drives, etc.

Transportation fees

Postage and related expenses to produce and send printed photos

Insurance costs

Your time spent managing the business, taking pictures, editing work, and photo processing

You can use a business management tool called  Sprout Studio's  photo price calculator for photographers to help you determine how much to charge. Answer the questions in their pricing tool to calculate your cost of doing business as compared to what you're offering to your clients.

Getty Images  has its own free online price calculator for rights-managed images. The Getty Images pricing structure guide clearly outlines the differences between their royalty-free images and rights-managed images.

Photography Price List Templates

The  National Press Photographers Association  offers a business calculator to help you create a personalized, free photography pricing template for your potential clients. For a fee, you can use software like Modern Market or the LSP calculator to make a more highly detailed price sheet template for photography.

If you don't have digital design skills, then download a  pricing sheet template for photographers  to advertise your offers more professionally. The same designs work to build your own videography price list template too.

Browse through this  collection of photography price list templates  and find one that suits you and your services. Then, add your information and personal photos, and you're ready to go.

Photography Price Sheet

It's essential to create a photography pricing spreadsheet and business model that helps generate customized quotes for each client and to track all your expenses and profits accurately. You can try a pre-made  photographer's pricing workbook  built in Excel, or you can look at its structure and create something similar that works better for you.

When you're crunching the numbers, remember you also need to add in how much federal tax you will owe as a self-employed contractor. Because you are self-employed, you don't have federal and state income tax automatically deducted from your paychecks like most people who work at large companies. That means you will owe some taxes to the government.

You can itemize your traveling expenses and other business expenses as tax deductions. If your studio is at home, then you can also fill out an additional form to deduct part of your rent or mortgage as a related business expense. You also need to calculate the rate of depreciation for your equipment. You can read through the basic guidelines at this  Tax Guide for Photographers . Consult the  IRS website  for the latest updates.

Hire A Professional Photographer

On Fash, you can find qualified photographers in your area, compare pricing, reviews, recent work, chat, and easily hire. The first step is to check out the list of professional  photographers near you .

Real estate photography pricing

Jeff Palicki Photography Graphic Design Logo.jpg

  • Feb 2, 2023
  • 26 min read

Photography Pricing | Photography Price List | 2024 Pricing Guide

Updated: 6 days ago

Well, I finally did put together THE ULTIMATE 2024 PHOTOGRAPHY PRICING GUIDE! This photography pricing list covers ANYTHING and EVERYTHING photography. If you can think of something I missed (I bet you can't), leave a comment or reach out to me personally and let me know so I can add it! Let's do this.

As a photographer, pricing your photography can be one of the toughest things to figure out. On one hand, you want to charge what you're worth and make a living. On the other hand, you don't want to price yourself out of a job or turn away potential clients with high prices. So, what's the answer? Well, let's dive into some of the factors that go into photography pricing, starting with a nice table I made just for you.

Photography Pricing Guide by Jeff Palicki Photography

Average Photographer Cost

The average cost of a photographer varies greatly based on the experience and skill level of the photographer, the type of photography being done, and the location. A beginner photographer in a smaller town may charge $50-$100 per hour, while a highly experienced photographer in a big city could charge $200-$400 or more per hour.

How Much Do Photographers Charge?

The amount that photographers charge also depends on the type of photography they do. A wedding photographer, for example, may charge a flat rate for the day, while a portrait photographer may charge a sitting fee plus a per-print rate. A commercial photographer may charge a day rate plus expenses, while a pet photographer may charge a flat rate for a photo session.

Professional Photographer Prices

Professional photographers usually charge more than amateur photographers, due to their level of skill and experience. A professional photographer may have a degree in photography, years of experience, and a portfolio of published work. Their rates can range from $100-$500 or more per hour, depending on the type of photography they specialize in and their location.

Freelance Photography Rates

Freelance photographers set their own rates, so prices can vary widely. Freelance photographers may work part-time or full-time, and they may or may not have a studio. Freelance photography rates can range from $50-$300 or more per hour, depending on the photographer's experience and reputation.

Photography Prices For Beginners

For beginner photographers, the best way to start is to offer low rates in exchange for building a portfolio and gaining experience. As they build their portfolio and reputation, they can gradually raise their prices. A beginner photographer may charge $50-$100 per hour for their services, but as they become more experienced, their prices may increase.

Photography Rates

Photography rates can vary widely based on the type of photography being done, the location, and the experience of the photographer. For example, a wedding photographer may charge a flat rate for the day, while a portrait photographer may charge a sitting fee plus a per-print rate. The best way to determine photography rates is to research what other photographers in your area are charging and to set your rates based on your experience and reputation.

Photographer Hourly Rate

The photographer's hourly rate is determined by a number of factors, including their experience, location, and the type of photography they specialize in. A beginner photographer may charge $50-$100 per hour, while a highly experienced photographer may charge $200-$400 or more per hour. It's important to remember that photography is an investment, and you get what you pay for.

Photographer Day Rate

A photographer's day rate is the amount they charge for a full day of photography services. This can vary widely based on the type of photography being done, the location, and the experience of the photographer. A beginner photographer may charge $500-$1000 for a full day, while a highly experienced photographer may charge $1500-$3000 or more.

How Much Do Photographers Make?

The earning potential for photographers varies greatly depending on their level of experience, niche, location, and business model. Some photographers work as employees for a company or agency, while others work as freelancers or run their own photography businesses.

According to the Bureau of Labor Statistics, the median annual salary for photographers in the United States is $34,000. However, top photographers can earn well over $100,000 per year, especially if they specialize in high-demand niches like wedding or commercial photography.

Average Photographer Salary

The average salary for photographers can vary widely based on their level of experience, location, and niche. According to Glassdoor, the average salary for photographers in the United States is around $42,000 per year. However, this number can be much higher for experienced photographers or those working in high-demand niches like wedding or commercial photography.

It's also worth noting that the earning potential for freelance photographers can be higher than for those working as employees, as they have the ability to set their own rates and take on as much work as they choose. However, freelance photographers are also responsible for covering their own expenses, such as equipment and marketing costs.

How Much Does A Photographer Make Per Month?

The amount a photographer makes per month will depend on their annual salary, as well as the number of hours worked and the amount of work they are able to secure. Based on the average annual salary of $42,000, a photographer can expect to make around $3,500 per month.

Keep in mind that this is just an estimate and that the actual amount a photographer makes each month will vary based on their level of experience, niche, location, and business model. Freelance photographers may have more control over their monthly earnings, but they also have more expenses to cover.

Photography Pricing

The cost of photography services can vary greatly depending on the type of photography, the level of experience of the photographer, and the location. On average, portrait photography can cost anywhere from $100 to $400 per session, while wedding photography can cost upwards of $10,000.

It's also important to consider the cost of editing and retouching services, as well as any additional fees for travel, usage rights, or digital files. When shopping for a photographer, be sure to get detailed quotes for all of the services you're interested in to get an accurate understanding of the total cost of the photography services.

How Much Do Photographers Charge Per Photo?

The cost of a photographer per photo can vary greatly depending on the type of photography, the experience and reputation of the photographer, and the level of post-production work required. On average, professional photographers charge anywhere from $50 to $300 per photo. The price can be lower for freelance or beginner photographers and higher for experienced, established photographers.

The cost per photo can also be impacted by the usage rights granted to the buyer. For example, a photo used for commercial purposes typically costs more than a photo used for personal purposes. If the buyer wants exclusive rights to the photo, the cost will be even higher. It's important to discuss the usage rights and cost per photo with the photographer upfront to avoid any misunderstandings down the line.

Photography Packages Prices

Photographers often offer packages that include a certain number of photos or hours of photography coverage. These packages can provide a more affordable option compared to paying for each photo separately. The cost of photography packages can range anywhere from a few hundred dollars to several thousand dollars.

The price of a photography package can be impacted by a variety of factors, including the location of the shoot, the length of time the photographer will be on site, and the level of post-production work required. It's important to choose a package that fits your budget and provides the coverage you need for your event or project. Make sure to discuss the details of the package with the photographer and review any limitations or restrictions before signing a contract.

Photography Mini Session Pricing

Mini sessions are a great option for those who want professional photos but don't want to pay for a full photo shoot. Mini sessions are shorter in length and often have a lower cost than full photo shoots. The cost of a mini session can range from $100 to $400, depending on the photographer and the location of the shoot.

Mini sessions are a popular option for family photos, engagement photos, and pet photos. However, keep in mind that the number of photos included in a mini session is typically limited, so you may not get as many photos as you would with a full photo shoot. Before booking a mini session, make sure to discuss the details with the photographer, including the length of the session, the number of photos included, and any additional costs.

Photography Pricing Guide

The cost of photography services can vary greatly depending on the type of photography, the experience and reputation of the photographer, and the level of post-production work required. To help you budget for your photography needs, here are some general guidelines for the cost of various types of photography:

Portrait photography: $200 to $800

Wedding photography: $2,000 to $10,000

Event photography: $200 to $2,500

Real estate photography: $100 to $500

Product photography: $50 to $500

Aerial photography: $500 to $1,500

These are just general guidelines and the actual cost can vary depending on the specific needs and requirements of your project. Be sure to discuss the cost with the photographer and get a detailed quote before signing a contract.

Average Wedding Photographer Cost

Wedding photography is a highly specialized field, and the cost of hiring a professional wedding photographer can vary greatly. On average, wedding photographers in the United States charge anywhere from $2,000 to $10,000. However, the cost of a wedding photographer can be higher or lower depending on a variety of factors such as the experience of the photographer, the location of the wedding, and the size of the wedding. It's important to keep in mind that wedding photography is a major investment and should not be overlooked or undervalued.

Engagement Photography Prices

Engagement photography is a growing trend and a great way to capture the love and excitement leading up to your big day. Engagement photography sessions typically cost between $200 and $1,000, with an average cost of around $500. The price of an engagement photography session can vary based on factors such as the photographer's experience, the location of the shoot, and the amount of time spent shooting. When considering engagement photography, it's important to keep your budget in mind, but also keep in mind that the photos will be a cherished memory for years to come.

Engagement Photography Pricing

Event Photography Rates

Event photography covers a wide range of events from corporate events and conferences to birthdays, anniversaries, and reunions. The cost of event photography can vary greatly, depending on factors such as the size of the event, the length of time the photographer is needed, and the level of experience of the photographer. On average, event photographers charge anywhere from $150 to $500 per hour, with full-day rates typically running between $1,000 and $3,000. Before hiring an event photographer, it's important to have a clear understanding of your needs and budget, so you can find the right photographer to meet your specific needs.

Family Photo Shoot Prices

Family photo shoots are a great way to capture memories and create lasting keepsakes for your loved ones. The cost of a family photo shoot can vary greatly, depending on factors such as the location of the shoot, the number of people being photographed, and the experience of the photographer. On average, family photo shoots cost between $200 and $800, with an average cost of around $400. When considering a family photo shoot, it's important to choose a photographer who you feel comfortable with and who you feel can capture the essence of your family in a way that truly reflects your personalities and relationships.

Jeff Palicki Photography | Family Photography Pricing

Senior Pictures Prices

Senior picture photography is a rite of passage for many high school seniors, and the cost of these sessions can vary greatly. On average, senior picture photography sessions cost between $200 and $800, with an average cost of around $400. The cost of a senior picture session can vary based on factors such as the location of the shoot, the length of time spent shooting, and the level of experience of the photographer. When choosing a photographer for your senior pictures, it's important to find someone who you feel comfortable with and who can help you capture your unique personality and style in a way that truly represents you.

Portrait Photography Pricing

Portrait photography is one of the most popular types of photography, capturing people in a posed or candid setting. The cost of portrait photography will vary depending on the experience and reputation of the photographer. On average, a portrait photography session can range from $150 to $500 or more for a one-hour session, with additional fees for prints or digital images. Some photographers may also offer packages that include multiple prints, digital images, and a photo album, which can range from $500 to $1000 or more.

Birth Photography | Newborn Photography Prices

Photographing new arrivals is a special and unique moment for families. The cost of birth, baby, and newborn photography will vary depending on the experience and reputation of the photographer. On average, a birth photography session can range from $400 to $1500 or more, while a newborn photography session can range from $300 to $800 or more. The cost may also include additional fees for prints, digital images, and a photo album. Some photographers may also offer packages that include multiple prints, digital images, and a photo album, which can range from $500 to $1000 or more.

Maternity Photography Prices

Maternity photography is a way to capture the beauty and excitement of pregnancy. The cost of maternity photography will vary depending on the experience and reputation of the photographer. On average, a maternity photography session can range from $300 to $800 or more for a one-hour session, with additional fees for prints or digital images. Some photographers may also offer packages that include multiple prints, digital images, and a photo album, which can range from $500 to $1000 or more.

Jeff Palicki | Maternity Photography Prices

Pet Photography Pricing

Pet photography captures the unique and special bond between a pet and their owner. The cost of pet photography will vary depending on the experience and reputation of the photographer. On average, a pet photography session can range from $200 to $500 or more for a one-hour session, with additional fees for prints or digital images. Some photographers may also offer packages that include multiple prints, digital images, and a photo album, which can range from $500 to $1000 or more.

Real Estate Photography Pricing

Real estate photography captures the beauty and potential of a property for marketing and listing purposes. The cost of real estate photography will vary depending on the experience and reputation of the photographer. On average, a real estate photography session can range from $100 to $400 or more for a one-hour session, with additional fees for prints or digital images. Some photographers may also offer packages that include multiple prints, digital images, and a virtual tour, which can range from $500 to $1000 or more.

Real Estate Photography Prices

Nature Photography Prices

Nature photography is a beautiful and diverse field, capturing stunning landscapes, flora, and fauna. Photographers who specialize in nature photography generally charge based on their level of experience, the equipment they use, and the type of shoot. For example, a nature photographer may charge more for a remote location shoot that requires extensive travel and equipment. On average, nature photography prices can range from $100-$500 per hour, with full-day rates ranging from $1,000-$3,000.

It's always a good idea to have a clear understanding of what the final product will be, what the photographer will provide, and what is included in the price. Some photographers offer digital images, while others offer a mix of digital and printed images. Make sure to discuss all details with the photographer before booking to ensure everyone is on the same page.

Freelance Sports Photography Rates

If you're familiar with my work, then you already know you're dealing with a professional Sports Photographer first and foremost. And you also know that there's nothing more important than making sure you have the right camera for sports photography , and that your camera is setup with the perfect settings for sports photography .

Sports photography is a fast-paced and exciting field, capturing athletes in action and the thrill of the game. Freelance sports photographers generally charge based on the length of the shoot, the type of event, and the final product desired. Hourly rates for sports photography can range from $75-$300, with full-day rates ranging from $500-$1,500. In addition to the shooting fee, some photographers may also charge for editing, printing, and travel expenses.

For large events, such as a professional sports game, photographers may charge a flat fee for the entire event, which can range from $1,000-$5,000. It's essential to discuss all details with the photographer, including the type of coverage desired, the final product, and any additional fees. With clear communication, you can ensure that you receive the high-quality sports photos you're looking for.

Jeff Palicki Photography | Pittsburgh Sports Photographer

Baseball Photography Pricing vs Football Photography Cost vs Hockey Photography Price vs Soccer Photography Pricing

A sports photographer can make different amounts of money depending on the sport they are shooting. This can be due to a variety of factors, including the level of demand for photography services for each sport, the complexity of capturing the action, the location of the event, and the specific requirements of each sport. For example, capturing fast-paced action in a hockey game may require a Hockey Photographer to have more specialized equipment and a higher level of skill than a Baseball Photographer capturing a baseball game, which may result in a higher rate for hockey photography.

As a rough estimate, freelance sports photographers can make anywhere from $200 to $2,000 or more per event, with the average rate being around $500 to $800. However, these figures can be higher or lower depending on the factors mentioned earlier.

For example, photography services for a high-profile event, such as the Super Bowl or the World Series, can command higher rates, with some photographers charging $1,500 or more per event. On the other hand, photography services for a lower-level event, such as a local high school football game, may only command rates of $200 to $400.

It's important to note that these are just rough estimates and actual rates can vary greatly depending on a variety of factors. It's best to discuss specific rates with individual photographers or photography agencies to get a more accurate idea of what you can expect to pay for sports photography services.

Construction Photography Rates

Construction photography captures the progress and beauty of construction projects, including buildings, infrastructure, and engineering feats. Construction photographers generally charge based on the length of the shoot, the type of construction project, and the final product desired. Hourly rates for construction photography can range from $100-$300, with full-day rates ranging from $700-$2,500.

In addition to the shooting fee, some photographers may also charge for editing, printing, and travel expenses. For large construction projects, photographers may offer a package deal, including several visits to the site to document the progress of the construction. It's essential to discuss all details with the photographer, including the type of coverage desired, the final product, and any additional fees. With clear communication, you can ensure that you receive high-quality construction photos that accurately document the progress of your project.

Fashion Photography Rates

Fashion photography is a creative and exciting field, capturing the latest styles and trends in fashion. Fashion photographers generally charge based on the length of the shoot, the type of fashion event, and the final product desired. Hourly rates for fashion photography can range from $200-$500, with full-day rates ranging from $1,500-$5,000.

In addition to the shooting fee, some photographers may also charge for editing, printing, and travel expenses. For large fashion events, such as a runway show, photographers may charge a flat fee for the entire event, which can range from $3,000-$10,000. It's essential to discuss all details with the photographer, including the type of coverage desired, the final product, and any additional fees. With clear communication, you can ensure that you receive high-quality fashion photos that accurately capture the essence of your event.

Website Photography

Photography for your website is crucial if you want to make a good first impression on potential customers or clients. A good set of photographs can help to showcase your products or services and give a visual representation of your brand. Prices for website photography can vary greatly, but on average, you can expect to pay anywhere from a few hundred to a few thousand dollars, depending on the complexity of the photoshoot, the location, and the number of photographs required.

Prom Photography Prices

Prom is a special event that you'll want to remember for years to come, and hiring a photographer is a great way to ensure that you have high-quality photos to look back on. Prom photography prices can range from a few hundred dollars to several thousand dollars, depending on the number of hours you need the photographer for, the type of photoshoot you want, and the location. It's always a good idea to get quotes from several photographers to compare prices and services.

Bar Mitzvah Photography Pricing

Bar mitzvah photography is a special type of event photography that requires a unique set of skills and expertise. On average, bar mitzvah photography packages can cost anywhere from $500 to $3,000 or more, depending on the length of the event, the number of photos taken, and the quality of the photos. The package price may also include the cost of photo editing, a photo album, or the sale of prints and digital files to the guests. When choosing a bar mitzvah photographer, it's important to consider not only the cost, but also the photographer's experience, portfolio, and style to ensure that you get the best results possible.

Yoga Photography Pricing

Yoga photography is a specialized type of photography that requires a keen eye for detail, an understanding of lighting and composition, and a deep appreciation for the practice of yoga. On average, yoga photography packages can cost anywhere from $500 to $2,500 or more, depending on the length of the shoot, the number of photos taken, and the quality of the photos.

The package price may also include the cost of photo editing and the sale of prints and digital files to the clients. When choosing a yoga photographer, it's important to consider not only the cost, but also the photographer's experience, portfolio, and style to ensure that you get the best results possible.

Social Media Photography Package Pricing

Social media photography packages are designed to help businesses and individuals create high-quality content for their social media platforms. On average, social media photography packages can cost anywhere from $500 to $2,000 or more, depending on the length of the shoot, the number of photos taken, and the quality of the photos.

The package price may also include the cost of photo editing and the delivery of digital files that can be used on various social media platforms. When choosing a social media photographer, it's important to consider not only the cost, but also the photographer's experience, portfolio, and style to ensure that you get the best results possible.

Concert Photography Pricing

Concert photography is a challenging and rewarding type of event photography that requires a high level of skill, experience, and creativity. On average, concert photography packages can cost anywhere from $500 to $3,000 or more, depending on the length of the event, the number of photos taken, and the quality of the photos. The package price may also include the cost of photo editing, a photo album, or the sale of prints and digital files to the guests.

Jeff Palicki Photography | Pittsburgh Concert Photographer

When choosing a concert photographer, it's important to consider not only the cost, but also the photographer's experience, portfolio, and style to ensure that you get the best results possible. But as a failed rockstar myself, and professional Concert Photographer in Pittsburgh you can't put a price on the opportunity to photography some awesome bands!

Learn how to become a Concert Photographer!

Graduation Photoshoot Prices

Graduation is another important milestone in your life that you'll want to remember. A professional photoshoot is a great way to capture this moment, and there are many photographers who specialize in graduation photography. Prices for graduation photoshoots can vary, but on average, you can expect to pay anywhere from a few hundred to a few thousand dollars, depending on the location, the number of hours you need the photographer for, and the type of photoshoot you want.

Average Price of Headshots

Headshots are important for anyone who needs a professional photo for their portfolio, acting resume, or social media profiles. The average price for a headshot photoshoot is around $200-$500, but prices can vary depending on the location, the photographer's experience, and the number of photos you need. It's always a good idea to research different photographers and compare their prices and services before making a decision.

Food Photography Pricing

Food photography is an art form that requires a keen eye for detail and an understanding of lighting and composition. If you're a restaurant owner or a food blogger, you'll need high-quality photos of your dishes to showcase your offerings. Prices for food photography can range from a few hundred to several thousand dollars, depending on the complexity of the photoshoot, the location, and the number of photos you need. It's a good idea to get quotes from several photographers to compare prices and services.

Lifestyle Photography Prices

Lifestyle photography is all about capturing real-life moments and emotions, whether it's a family photoshoot, a couple's session, or a personal branding photoshoot. The prices for lifestyle photography can vary greatly, but on average you can expect to pay anywhere from $300 to $1500, depending on the location, duration of the shoot, and the number of edited digital images you'll receive. Some photographers may also offer additional services such as photo albums or prints, so be sure to ask about these options when getting quotes.

Commercial Photography Rates

Commercial photography is a specialized type of photography that is used to promote a product, service, or brand. Commercial photographers typically work with businesses and organizations to create images for advertisements, websites, brochures, and more. The cost of commercial photography can vary widely depending on the complexity of the project, the location, and the number of images required, but on average, you can expect to pay anywhere from $500 to $5000 or more.

Drone & Aerial Photography Prices

Drone and aerial photography offer a unique perspective on the world, providing stunning views from above. Drone photographers typically charge by the hour, with prices ranging from $100 to $300 or more, depending on the location, the complexity of the shoot, and the experience of the photographer. Some photographers may also charge additional fees for travel or specialized equipment.

Business Photography Pricing

Professional business photography is an important investment for any company looking to showcase their products, services, or brand. The cost of business photography can vary widely depending on the type of photoshoot, the location, and the number of images required. On average, you can expect to pay anywhere from $300 to $3000 or more, but it's always a good idea to get quotes from several photographers to compare prices and services.

Band Photography Rates

As a band, having professional photography to showcase your music and your style is crucial. Band photography rates can vary depending on the location, the number of hours you need the photographer for, and the type of photoshoot you want. On average, you can expect to pay anywhere from $300 to $1000 or more, but it's always a good idea to get quotes from several photographers to compare prices and services.

Interior Photographer Rates

Interior photography is all about capturing the beauty and functionality of interior spaces, whether it's for a home, office, or commercial property. Interior photographers typically charge by the hour, with rates ranging from $100 to $300 or more, depending on the location, the complexity of the shoot, and the experience of the photographer. Some photographers may also charge additional fees for travel, lighting equipment, or special post-processing services.

Product Photography Pricing

Product photography is an essential part of any e-commerce or retail business, showcasing your products in the best possible light. Product photography rates can vary widely depending on the number of items you need photographed, the type of photoshoot you want, and the experience of the photographer. On average, you can expect to pay anywhere from $50 to $500 or more, but it's always a good idea to get quotes from several photographers to compare prices and services.

Model Photoshoot Prices

Model photoshoots are all about capturing the unique beauty and style of each individual model. Model photoshoot prices can vary widely depending on the location, the number of hours you need the photographer for, and the type of photoshoot you want. On average, you can expect to pay anywhere from $100 to $1000 or more, but it's always a good idea to get quotes from several photographers to compare prices and services.

Elopement Photography Pricing

Elopement photography is a special type of wedding photography that focuses on capturing the intimacy and beauty of the wedding day. On average, elopement photography packages can cost anywhere from $500 to $2,500 or more, depending on the length of the shoot, the number of photos taken, and the quality of the photos. The package price may also include the cost of photo editing and the sale of prints and digital files to the clients. When choosing an elopement photographer, it's important to consider not only the cost, but also the photographer's experience, portfolio, and style to ensure that you get the best results possible.

Architectural Photography Pricing

Architectural photography is a specialized type of photography that requires a keen eye for detail, an understanding of lighting and composition, and a deep appreciation for architecture. On average, architectural photography packages can cost anywhere from $500 to $2,500 or more, depending on the length of the shoot, the number of photos taken, and the quality of the photos. The package price may also include the cost of photo editing and the sale of prints and digital files to the clients. When choosing an architectural photographer, it's important to consider not only the cost, but also the photographer's experience, portfolio, and style to ensure that you get the best results possible.

Real Estate Photography Pricing in Chicago

Real estate photography is a crucial component of the real estate industry, as it helps potential buyers get a sense of the property and its potential. In Chicago, the cost of real estate photography can vary widely, with prices ranging from $100 to $1,500 or more, depending on the size of the property, the number of photos taken, and the quality of the photos. The package price may also include the cost of photo editing and the delivery of digital files for use on real estate websites and platforms. When choosing a real estate photographer in Chicago, it's important to consider not only the cost, but also the photographer's experience, portfolio, and style to ensure that you get the best results possible.

Chicago Real Estate Photography Pricing

Commercial Real Estate Photography Pricing

Commercial real estate photography is a specialized type of photography that focuses on capturing the best aspects of commercial properties, such as office buildings, retail spaces, and other large-scale structures. On average, commercial real estate photography packages can cost anywhere from $500 to $3,000 or more, depending on the size of the property, the number of photos taken, and the quality of the photos. The package price may also include the cost of photo editing and the delivery of digital files for use on commercial real estate websites and platforms. When choosing a commercial real estate photographer, it's important to consider not only the cost, but also the photographer's experience, portfolio, and style to ensure that you get the best results possible.

Photoshoot Prices

Photoshoot prices can vary widely depending on the type of photoshoot, the location, and the number of hours you need the photographer for. On average, you can expect to pay anywhere from $100 to $1500 or more, but it's always a good idea to get quotes from several photographers to compare prices and services.

Photography Fees

The cost of photography services can include a variety of fees, such as hourly rates, travel fees, equipment fees, and post-processing fees. It's important to get a clear understanding of all the fees involved in a photoshoot before hiring a photographer, so you can make an informed decision about what's right for you. On average, you can expect to pay anywhere from $100 to $5000 or more, but the final cost will depend on the type of photoshoot, the location, and the services you require.

Photography Session Prices

Photography session prices can vary greatly depending on the experience and reputation of the photographer, the type of session, and the location. A portrait session with a seasoned photographer in a major city, for example, could cost anywhere from $200 to $800 or more, while a similar session with a less experienced photographer in a smaller town might only cost $100 to $300. When determining the cost of a photography session, it's important to take into consideration the amount of time and effort the photographer will put into preparing, executing, and delivering the final product.

Pricing Photography Prints

The cost of photography prints can also vary greatly, depending on the size and type of print, as well as the quality of the paper and printing process used. For example, a single 4x6 print might only cost a few dollars, while a large 20x30 canvas print could cost several hundred dollars. The cost of the print is influenced by the cost of materials, labor, and overhead involved in producing it, as well as the perceived value of the final product. When pricing photography prints, it's important to consider the value the customer will receive, and to price accordingly.

Pricing Digital Image Files

The cost of digital image files can range from just a few dollars to hundreds or even thousands of dollars, depending on the quality, size, and usage rights of the files. For example, a small, low-resolution digital file might only cost a few dollars, while a large, high-resolution file with extensive usage rights could cost hundreds or even thousands of dollars. When pricing digital image files, it's important to consider the cost of production, the perceived value to the customer, and the intended use of the file.

Photo Licensing Fee

The cost of licensing a photo for commercial use can vary greatly, depending on the intended use, the size of the image, and the length of the license. For example, a small photo used for a blog post might only cost a few hundred dollars, while the same photo used for a major advertising campaign could cost several thousand dollars or more. When pricing photo licensing fees, it's important to consider the intended use of the photo, the size of the audience it will reach, and the length of time the license will be in effect.

Should The Buyer Own The Copyright?

One of the most important things to consider when pricing photography is who will own the copyright to the final images. In most cases, the photographer retains the copyright and grants the buyer a limited license to use the images for a specific purpose, such as for personal use or for use in marketing materials. If the buyer wants to own the copyright to the images, they can purchase it for an additional fee. It's important to understand the rights and limitations of the license and to make sure that it meets the buyer's needs before the shoot takes place.

Photographer Travel Fee

If the photography shoot takes place outside of the photographer's studio or regular shooting location, they may charge a travel fee to cover the cost of transportation, lodging, and other expenses. This fee is typically calculated based on the distance of the travel and the length of the shoot, and can range from a few hundred dollars for a local shoot to several thousand dollars for an international shoot. It's important to discuss the travel fee with the photographer before the shoot and to make sure that all expenses are clearly outlined in the contract.

Photography Sitting Fee

The photography sitting fee is the fee charged for the time and expertise of the photographer, including preparation, setup, and execution of the shoot. This fee covers the photographer's time and talent, and can range from a few hundred dollars for a short portrait session to several thousand dollars for a full-day event. The sitting fee does not typically include the cost of the final images, which are typically sold separately as prints or digital files.

Photography Retainer Fee

A photography retainer fee is a fee paid in advance to secure the photographer's services for a specific date and time. The retainer fee is typically a percentage of the total cost of the shoot, and is non-refundable. The retainer fee is used to cover the photographer's expenses and to ensure that the photographer is available on the date and time requested by the buyer. It's important to understand the terms of the retainer fee and to make sure that it is clearly outlined in the contract before the shoot takes place.

Photo Editing Rates

In addition to the photography sitting fee, many photographers also charge a fee for photo editing services. Photo editing involves processing the final images to correct lighting, color, and other imperfections, and can take anywhere from a few minutes to several hours per image. The rate for photo editing services can range from a few dollars per image for basic correction to several hundred dollars for advanced retouching and manipulation. It's important to discuss the photo editing fee with the photographer and to make sure that the fee includes all of the services that you need.

What is included in the photography sitting fee?

The photography sitting fee typically includes the time and expertise of the photographer, including preparation, setup, and execution of the shoot. It does not typically include the cost of the final images, which are typically sold separately as prints or digital files.

Can I get a discount on the photography sitting fee?

The rate for the photography sitting fee is typically set by the photographer and is not negotiable. However, some photographers may offer a discount for referrals or for booking multiple shoots.

How much do I need to pay in advance?

Most photographers require a retainer fee, which is a fee paid in advance to secure the photographer's services for a specific date and time. The retainer fee is typically a percentage of the total cost of the shoot and is non-refundable.

How much do photographers charge for a Quinceanera?

The cost of a Quinceanera photography shoot can vary greatly depending on the type of photography, the length of the shoot, and the number of photos taken. On average, the cost of a Quinceanera photography shoot can range from $500 to $3,000 or more. The cost of the final images, including prints and digital files, is typically sold separately and can add several hundred dollars to the total cost of the shoot.

JCPenney Photography Prices

JCPenney is a department store that offers photography services, including portrait photography, event photography, and photo editing services. The cost of JCPenney photography services can vary depending on the type of photography and the location of the store. On average, the cost of a portrait photography session at JCPenney can range from $50 to $200 or more, and the cost of the final images, including prints and digital files, can range from $10 to $100 or more. JCPenney also offers a variety of photo packages, including digital images, prints, and photo books, which can be customized to meet your needs and budget.

How Much Does A Nightclub Photographer Make?

Nightclub photographers typically earn a fee for each event they shoot, which can range from a few hundred to several thousand dollars per event. The exact fee depends on factors such as the duration of the event, the number of photos taken, and the quality of the photos. In addition to the fee for the event, nightclub photographers may also earn money from the sale of prints and digital files to the guests. The average income of a nightclub photographer can vary greatly depending on the photographer's experience, reputation, and the market demand for their services.

Photography Pricing Calculator

A photography pricing calculator is a tool that can help photographers estimate the cost of a photography shoot based on factors such as the length of the shoot, the number of photos taken, and the cost of any additional services such as photo editing. Photography pricing calculators can be found online and are designed to be user-friendly and easy to use. They can be a useful tool for photographers who are just starting out and are looking to establish their pricing structure, as well as for established photographers who want to quickly estimate the cost of a new project.

Photography Price List Templates

Photography price list templates are pre-made price lists that photographers can use as a starting point when creating their own pricing structure. These templates typically include the cost of photography services, such as photo shoots and photo editing, as well as the cost of final products, such as prints and digital files. Photography price list templates can be found online and are often available for free or for a small fee. They can be a useful tool for photographers who are just starting out and are looking to establish their pricing structure, as well as for established photographers who want to quickly create a new price list.

Photography Price Sheet

A photography price sheet is a document that lists the cost of the photographer's services, including the photography sitting fee, retainer fee, photo editing fee, and any additional services that the photographer may offer. The photography price sheet is usually provided to the client before the photography shoot, and it can be a useful tool for both the photographer and the client to understand the cost of the photography services and to ensure that everyone is on the same page. The photography price sheet can also be used as a reference when negotiating the final cost of the shoot, and it can be a valuable tool for tracking expenses and managing the financial aspect of the photography business.

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Travel Fees for Photographers: A Comprehensive Guide

The average range photographers charge for travel fees is between $150 and $200; there are other factors you should consider before setting a fixed price. If you're going overseas to cover a wedding or, due to the nature of the job, have to take on more gear than you usually would, that pricing structure above may prove ineffective.

travel fees for photographers

Element Photo

Published on

Nov 10, 2023

Understanding how much to charge for travel fees as a photographer is an important question that only you can answer.

In this article, we will discuss the intricacies of travel fees for photographers and explore how Element Photo is revolutionizing the way photographers handle payments, invoicing, and the tracking of expenses.

Pricing Structure for Travel Fees

When it comes to travel fees, the standard pricing range that many photographers adhere to typically falls within the range of $150 to $200.

For instance, in the case of destination weddings, you need to account for travel expenses, accommodation, and logistics. This pricing model proves valuable.

Travel Fee Per Mile for Photographers

When determining your travel fee per mile, it's essential to note that the general range falls between $0.50 and $1.50. However, the precise amount you should charge is contingent upon factors such as your level of expertise and skill set.

Photographer Travel Fee Calculator

There are three ways to set a travel fee:

Per mile : If you've decided the amount you want to charge per mile, the next step would be to calculate the number of miles you're going to travel and multiply that by your rate per mile.

Per hour: This works the same way. Simply set a rate per hour and multiply it by the number of hours worked. This is typically not advisable because it can be difficult to distinguish between the hourly travel rate and the job fee.

Fixed rate: This is ultimately the best way to navigate travel fees as a photographer. If you're unsure how to fix this, get a ballpark figure by using the per-mile method.

These approaches ensure that you are appropriately compensated for your work, while your clients benefit from a transparent and equitable pricing structure that reflects the extra financial aspects associated with travel.

Increasing Productivity with Element Photo

It is normal for photographers to go above and beyond, both physically and figuratively, in order to capture beautiful images at various locations and destinations.

Thus, because travel costs can make up a sizable portion of your costs, Element Photo has made payment and tracking easier, enabling you to effectively manage your funds while travelling for a job.

Invoicing and Payment using Element Photo

Element Photo is a website specifically designed for photographers. It provides a wide range of tools to help photographers manage their clients, present their work, and simplify the financial side of their business. One notable feature that is especially helpful if you usually deal with travel expenses on a regular basis is Element Photo's effective invoicing and payment system.

Photographers frequently have to ask customers or event organizers for travel expenses when they set out on photography gigs. Element Photo gives photographers an easy-to-use, effective way to create professional invoices, making the billing process clear-cut, efficient, and trouble-free. This is how it operates:

Simple Invoice Creation: Element Photo is excellent at giving you the tools you need to create and send invoices. These invoices include all pertinent information, such as the required travel costs, the dates of payment, and an itemized list of all the charges. In addition to streamlining the payment procedure, this degree of professionalism fosters openness and trust between you and your clients.

Automated Reminders : Keeping track of multiple invoices can be a laborious task, particularly for photographers who are primarily concerned with honing their craft. In order to overcome this difficulty, Element Photo uses customized reminders for payments. This essential feature ensures that travel costs are received on time by reducing the likelihood of late payments.

Monitoring Expenses : Element Photo provides you with even more power by including a user-friendly function for tracking expenses. With the help of this function, you can effectively organize your spending and obtain insightful knowledge about your spending habits and budget while traveling. It is essential to keep track of these charges in order to successfully manage travel expenses and make the necessary adjustments as needed.

Notes and Updates

Element Photo understands the value of seamless communications between photographers and their clients, especially when discussing financial matters, as the cornerstone of controlling travel fees and related expenses.

Client Notes : As a photographer, you can add helpful notes and messages to your invoices using Element Photo. This feature can be very helpful in explaining how travel fees are broken down or in giving bank details, payment terms, and refund policies, along with shedding light on the costs to be incurred while working on the job. It increases openness and makes it possible for you to explain the financial aspects of your work in detail.

Real-time Updates : Photographers and their clients may work together in real-time thanks to Element Photo. As clients interact with invoices within the platform, you receive immediate updates. This increased degree of openness makes sure that everyone is always in agreement, which lowers miscommunication and builds trust.

Navigating Travel Costs in Photography

The choice of destination, accommodation, transportation, equipment, permits, insurance, daily expenses, and sometimes hidden fees all influence the photographer's budget. In this section, we'll dissect the dynamic travel costs and expenses for photographers, providing insights on how you can manage and optimize costs while ensuring you execute your job perfectly.

1. Location and Length

The first step in evaluating travel costs is deciding where to go and how far it will take to get there. The area of the world you choose to photograph is a major factor in how much your entire photographic journey will cost. Three general categories can be used to aggregate the costs related to different destinations:

Local or Domestic Travel : Travelling domestically can benefit photographers by offering cheaper airfare and simpler visa procedures. This decision does not, however, lessen the importance of budgetary considerations. Fuel, lodging, and entrance fees to national parks and other sites are examples of travel expenses.

International Journeys : Travelling to foreign countries can result in substantial increases in spending because of increased airfare, additional procedures for admission or a visa, and possibly higher living costs. You should consider the cost of applying for a visa, currency exchange rates, and any additional papers required for international travel.

Remote or Exotic Places : Remote locations could cost more than usual travel since they might need private plane chartering, special permits, or logistical arrangements that drive up prices.

2. Accommodation Dilemmas

Your choice of lodging while starting a photography gig might have a big impact on your budget. You should strike a careful balance between affordability and comfort.

3. Transport Expenses

The price of transportation includes more than simply your plane ticket. Various factors need to be taken into consideration, depending on the project and its location.

Airfare : Although flying is one of the quickest methods to get where you're going, you should look for discounts, make reservations well in advance, and factor in additional costs for photographic gear before checking out.

Road Transportation : You could require road transportation, depending on your objectives. Landscape photographers frequently rent cars, whereas urban photographers could use public transportation or hire local drivers. Examine your options for transportation and the related expenses.

4. Equipment Expenses

Extensive equipment is a hallmark of professional photographers, as it is essential to their work. But it's crucial to learn more about equipment expenses and how to control them.

Baggage Fees : Carrying photography gear on an airline usually entails special rules and charges. Do some research on the baggage policies of the airline you have selected to avoid unpleasant surprises. Some photographers spend money on camera backpacks or protective cases made to fit through airline size limitations.

Equipment Maintenance : Keeping your equipment in good working order will help you prevent unforeseen maintenance bills. Maintaining your cameras and lenses on a regular basis guarantees optimal performance and lowers the possibility of expensive faults while travelling.

Rent vs. Own: If you have specialized gear that you might only use sometimes, consider the cost-benefit analysis of renting versus buying. For some projects, renting can be more affordable than buying, as it can save you a lot of money up front.

5. Visas and Permits

The legal procedures for photography in some places can involve a complex web of permissions and visas.

Photography Permits : In certain places, taking pictures necessitates getting a special permit. It can be costly and time-consuming to get these licences, so be sure you budget for them in advance.

Visas : Depending on your country of origin and intended destination, you may require a visa in order to travel. Learn about the particular criteria of your destination, as visa prices and application procedures can differ greatly.

Customs Declarations : Know the rules about bringing photography gear into your destination when it comes to customs. Valuable equipment must be declared in certain countries; otherwise, you risk fines or confiscation.

6. Insurance

A comprehensive insurance policy serves as a safeguard when transporting expensive photography gear.

Camera Gear Insurance : This type of insurance protects your equipment from loss, theft, and damage. During your travels, this coverage guarantees the safety of your investments.

Travel Insurance : In addition to covering equipment, travel insurance also covers medical crises, trip cancellations, and other unforeseen circumstances. Travel insurance should be factored into your overall travel budget.

Liability Insurance : You could need liability insurance if you're engaged in commercial photography. This safeguards you in the event of mishaps or harm sustained during your photo shoots.

Before signing a contract for a photography job, it's crucial that both you and the client are on the same page regarding the potential travel costs involved. These costs should be transparently outlined in the contract and the invoice, leaving no room for surprises. Clear communication and agreement on travel expenses ensure that the client is aware of the travel costs and the photographer can operate without financial ambiguity.

In conclusion, Element Photo provides photographers with a comprehensive platform to effectively handle their billing and invoicing requirements, particularly with regard to travel expenses. You can easily manage your financial operations with Element Photo's user-friendly and straightforward features, which include secure payment processing, automated payment reminders, and easy invoice creation. With the help of Element Photo, you can confidently request and monitor travel expenses, guaranteeing a seamless and financially viable path through the ever-evolving world of travel photography.

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Frequently Asked Questions

How and when will i get my photos after the shoot is done.

We will send you an email with link to  your online gallery  within five business days. There will also be a link in that email to leave feedback and tell about your experience, so please be sure to let us know!

Can I choose which photos I receive in my gallery?

The Flytographer packages include only the ‘best of the best’ from your shoot – as industry practice, your photographer removes any photos with funny faces, closed eyes, and improper lighting. Due to the nature of candid photography, not all shots that are taken will turn out as planned, but if you have any ‘must have’ shots, we would be more than happy to prioritize those shots so that they end up in your final gallery.

Can I buy all of the shots that the photographer took?

Unfortunately not. Not even if you ask really, really nicely… 😉 We know that it can take dozens of snaps to get exactly that perfect version of a shot, and since our photographers shoot in RAW format this would mean editing hundreds of extra not-perfect shots rather than focusing on delivering you the best of the bunch. This leads into our other, even more important, reason: we only want to send you shots that we think you love .

All this being said… if you thought there were shots you remember being taken that didn’t make it into your set, let us know and we can reach out to your photographer and find out what’s possible. (Please note: under no circumstance are we able to provide images in raw format.)

How many people can book a shoot together?

Getting great photos with a group means having ample time on your shoot to do so. In order to do that, we have required package lengths based on number of participants. Our group maximums are as follows:

  • 30 mins: max 6
  • 60 mins: max 10
  • 90 mins: max 15

*If more people show up to your shoot than you originally indicated on your booking form and the total number of people then exceeds the package requirement, extra people above the limit will be charged at $75 per person. The package length and photo quantities will remain as originally booked.

I had a great time with my photographer. Can I tip them after the shoot?

Thank you for asking! What a thoughtful question. We make sure that our photographers are fairly compensated for their work, so tips are not at all expected. Sometimes our clients have so much fun with their photographers that they all go for a drink or dessert once the shoot is complete, but of course this is not expected or required either. It’s entirely up to you!

I want to gift this to family/friends, can I book for them?

Due to the personal nature of photography and the sometimes many logistics involved, we cannot book shoots through family/friends. Instead we encourage you to gift as a gift card . This allows them to create an account organize the shoot themselves and receive their galley. They can also confirm the best time for them, preferred location, and the photographer that best matches their itinerary and style.

We have also found that this kind of photography is a pretty personal experience, so having it feel like an invited experience they have a say in helps them to feel more comfortable in front of the camera on the day! Keeping it as a gift card also has the advantage that if for some reason it isn’t possible for them on this trip they have the option to use it on a future trip!

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How to Take Travel Photos: A Complete Guide

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Who doesn’t love visiting gorgeous places? When we travel, it is natural to want to capture those special moments. So why not explore this niche?

With the right skills and some practice, you could make your travel photography hobby into a full-time job. In this article, we have organised our knowledge base on travel photography.

Read on to find out how to become a travel photographer.

Image of travellers surrounded by a beautiful landscape

What Is Travel Photography?

Travel photography is the act of photographing while travelling. The goal is to capture the locations you visit and the adventures you experience.

It is a combination of different genres. It includes landscape , street , portrait , environmental portrait and even architecture photography.

You can take landscape images of the places you visit, portraits of the people you meet or architecture photos of the buildings you see.

You can even master your self-photography skills by taking selfies everywhere you go.

Opened backpack with things needed for travel photography like camera, money, passport and tickets

How to Start Travel Photography

Getting started with travel photography: beginner’s guide.

Travel photography is a genre that requires a lot of pre-photoshoot preparation.

You need to be able to find suitable locations, handle different weather conditions, and choose the best equipment for each trip.

Practising and learning how you like travelling the basis of the whole process. You should also find out which type of travel photography suits you the most.

Read our beginner’s guide to learn more about how to get started with travel photography.

travel phototgraphy Image of a samurai with landscape

How to Plan for Road Trip Photography

Everyone’s idea of travel is different. Some go away for the weekend, and others plan a whirlwind trip covering dozens of countries in a concise period of time.

If you are the road trip kind, this article is for you.

Firstly, you’ll need to figure out how to get around. Will it be your car, a rental or even hitch-hiking? Next is the route.

You need to take care of how you can stay connected to the internet. Or how you’ll have access to electricity, and how you’ll back up your photos .

Travel photography image of a road with snow

The Travel Photographer’s Packing Checklist

Travelling requires a few more items than your keys, wallet, and passport. It requires planning and making sure you have every necessary item with you.

The easiest way to remember everything is by writing a list.

Think about where you are going and if the location has the things you might need to buy? Don’t forget to update your list after each trip.

Prepare for bad weather, hot summer days and everything you can predict. Take a look at our list so you surely won’t miss anything!

Image of a notebook with checklist written

Photographing With Minimal Gear: Why You Don’t Need as Much as You Think

As a travel photographer, you’ll constantly be moving around. A heavy backpack full of equipment gets tiring very fast.

Learning how to capture travel photography with minimal equipment is a blessing. That way, you’ll enjoy your journey much more.

Think about your lenses. Perhaps one or two zoom lenses are much better than five fixed (prime) alternatives. And don’t take anything you might not use. It is a waste of space.

Street photography of a women taking photo of street art

The Best Packing Hacks for the Travel Photographer

As a travel photographer, you need to organise both your camera gear and your clothes. It can be a hard task. All you need to find is balance.

Start by creating a photography shot list in advance. Lay out your gear and then cut it all down.

Choosing the right bags is also essential. With our space-saving packing hacks, you are going to be able to organise everything cleverly.

An important thing to keep in mind is that you will need to reach your gear easily. If you don’t have comfortable access to them, you will get frustrated soon.

packed suitcase for travel photographers before travel

How to Make the Most of Your Travel Photography With a Shot List

The best travel photos are the results of hours of planning and research.

A shot list is a helpful reminder to ensure you get a wide range of images. No matter where you go, you will have the same or a similar list.

You won’t miss anything if you need what kind of shots you need. Also, a list can guide your attention and make you spot the scenes worth photographing.

Notepad open with blank page for writing travel to-do list, a Cup of coffee and pen on the wooden brown table

How to Choose the Best Travel Tripod

A tripod helps you capture long exposures and stops movement in low light conditions. It also allows your arms a little rest while keeping your camera safe.

I know they can be heavy and a burden when you don’t need them. Yet, there are lightweight carry-on choices that can fit in your bag.

You have to use a tripod that matches your camera. Heavier gadgets will need sturdy and stable ones. Also, windy weather requires more robust tripods.

Read here for more information on tripod choices for all your travel photography needs.

Cityscape travel photography with a camera on a tripod in the city of Alesund, Norway.

The Most Useful Travel Photography Accessories

As a travel photographer, you will encounter a lot of different situations. Not only do you have to be ready for them, but your gear has to as well.

There are some basic accessories you should always carry with you. A lens pen is the perfect pocket-tool for cleaning your lenses on the go. But others, like a drone,  are for more creative photography.

Start with the basics. Choose a comfortable neck strap or buy memory card holders . Extra batteries and power banks are also practical and necessary items, based on how long and where you are shooting.

Accessories for travel photography like a guidebook, camera, local money and phone

Travel Photography Settings for Every Scenario: From Portraits to Landscapes

Travel photographers have to deal with changing lights and scenes. Also, it’s a mixture of genres, so even the type of photography determines the settings.

Pay attention to white balance, focus, and the pillars of the exposure triangle .

You can find basic settings for portraits, environmental portraits, landscapes, sunsets, or buildings in our article above. Food, wildlife, action or night photography are not missing from the list either.

Start with these settings and tweak them if needed.

A travel photography image of a foggy landscape and sunrise

Photography Style: What Is It and How Can You Find Your Own

Your photography style separates you from every other travel photographer. Believe me. There are thousands in this category.

Finding your style will take time and practice. It isn’t something you can develop overnight.

Keep experimenting. You can focus on a particular mood or atmosphere. Or concentrate on the same colour range. Or even take stunning portraits .

Famous photographers have recognizable styles. If someone recognizes your images without seeing your name on them, you’re on the right path.

Travel photography image of a Greek city

Top 12 Rules For Amazing Travel Photography

Travel photography is not about your camera. It isn’t even about where you are.

It is about the stories you tell with your captured images. The way you take these stunning images is through research and observation.

Researching your location will let you know what is available to photograph. And the best time to capture it.

Preparing your gear and writing travel notes are also something you should do.

Read our article for all the 12 rules of travel photography.

A travel photographer taking an architectural photograph beside her boyfriend

How to Avoid These 15 Common Travel Photography Mistakes 

You can first ruin your travel photography but not planning it enough. Not having a shot list is a part of this mistake.

Also, make sure to have enough time for what you would like to reach. This is important when you would like to have blue hour shots of a certain place, and you are still far from there at sunset.

Don’t pack too much gear, and try not to be too shy. Telling stories with your images is always a great idea.

Follow our tips to avoid the most common mistakes!

A saturated image of a road and the desert behind it

Best Ways to Backup Your Photos While Travelling

Utilizing an external hard drive is the most important way to safely store your images once they are out of your camera.

Backing up in the field means that you need to find a solution to keep your images safe without a computer.

Having a system that will copy your images from your memory cards means not buying more of them.

Check our article above to find the best solution.

An external hard drive placed on a laptop.

Tips For Travelling Safely With Your Camera

Travelling safely with your camera leys you enjoy yourself and keep photographing.

Having an item or camera stolen can dent your experience and budget. Travel insurance is a smart investment to make.

By covering up your cameras’ brand and model, you can really deter thieves looking to take your gear. This is best done using black tape.

Use padded cases so that your camera and lenses are protected against all knocks they will encounter.

This is a great way to keep your lenses in and out of your bag for extra protection. You can also use them separately on a strap or belt.

A young travel photographer posing with her camera

Travel Safety Tips Every Photographer Should Know

Staying safe while travelling should be the most important priority of your photography.

This is how you ensure that you enjoy the place you’re in for the time that you are.

Start with taking your camera on board if you are flying. Also, respect local customs to avoid conflict. Knowing your surroundings and not leaving your gear unattended are the very basics of staying safe as a travel photographer.

Read our article here for the most important travel tips to keep you safe.

travel photgrapher in a black parka holding a DSLR watching people in a parade at a distance.

Tips for Better Vacation and Holiday Photography

You can, of course, be a travel photographer without fancy locations and a huge kit bag. It’s a well deserved holiday where you decide to capture a few shots.

Even then, your photography could use a few tips. Choosing the right spot to photograph first is the number one tip.

You might also find it a game-changer to wake up and shoot before the crowd gathers.

Try avoiding clichés and find a balance between portrait and landscapes. Include your family in your images, but also make sure to capture the local culture.

Sunset photography of Sydney opera House

Tips for Breathtaking Cityscape Photography

If you’re headed toward the city, then this article is for you. You’ll find great tips for short trips or extended stays.

Find the right location and check the forecast to check the available light. Take images from a distance and also zoom in to capture details.

Preparing your gear and thinking about your settings in advance are also essential here. Blue and golden hours might be the best time for these images. Experiment a lot, and go back if you are not satisfied and you have time. To dig deep, check out our tips on cityscape photography.

Cityscape image of New York City skyline of Midtown Manhattan from across the Hudson River.

Where To Find Travel Photography Inspiration

Best travel photography blogs to follow.

Travel photography blogs serve as great inspiration for us photographers out there.

You can get great tips and ideas by looking at other photographers’ images. Also, reading their stories and descriptions help you prepare for the shooting sessions.

You can find the best locations and events by reading quality blogs.

Take a look at the 16 best travel photography blogs to follow!

Happy photography blogger with laptop

Top 10 Travel Photography Destinations

You can go anywhere in the world and take photographs. And if you use a few basic compositional rules , you are halfway there.

Our article offers different places you should visit, from all around the globe. From Thailand to the USA and even to New Zealand, you can find popular photography destinations!

It’s always a good idea to get information before you start planning your travel.

 travel photography image of a landscape with mountains and a lake

The Most Iconic Places in the World to Photograph

There are some places in the world that everyone recognises. These are usually historical sites or buildings, but some of them are the wonders of nature.

If you visit these places, you must take photos of them. But try to be unique! Get creative, and bring a new perspective.

Take a look at our list and plan to visit one of them on your next trip. It can be the Eiffel Tower or Central Park, and you have great opportunities.

Travel photography image of a landscape in Iceland

The Best Architecture Photography Locations in the World

Some places are known for their architecture . You can find unique buildings everywhere, sometimes even stories that blow your mind.

While you are travelling, make sure to do a bit of research, and don’t miss any interesting spot!

For the ten best locations, read our article, then start packing!

Photography of details in architecture shot at close-up

The Most Beautiful Cities in Europe to Photograph

In Europe, there are so many diverse landscapes and architecture at such small distances.

The same can be said about nature. Without these venues, cities wouldn’t be the same. Natural landscapes also play a vital role in shaping the atmosphere.

Read our list, and if you have the chance, try visiting more of them during one trip!

A travel photography image of a Mediterranean village by the seaside

How to take Unique Photos of Famous Places

People travel from all around the world to see and photograph these delights. Because they are so famous, it’s hard to capture them in a unique way.

If you follow our 9 tips, you can get closer to this goal.

Start with doing research and plan what you would like to see in your images. Arriving early is a great idea to avoid the crowd. If the place is already crowded, you can even use this to show the atmosphere.

Image of Eiffel tower

Top 20 Places to Take Pictures in LA

There’s the old and classic Los Angeles. And, there are the newer, more happening spots that offer you brand new photo ideas.

Take a tour around LA with our list of the best 20 places!

 sunset through the palm trees, Los Angeles, California

The Best Places to Take Pictures in NYC

New York is an ever-changing city, with a rich history and cityscape.

Go through our 10 recommendations and imagine how you will photograph them in your own unique way.

You can include New Yorkers in your images as the crowd belongs to the atmosphere.

A travel photography image from NYC

Beautiful Pictures of Japan to Inspire Your Travel Photography

Japan has a lot of historical, cultural and natural wonders you can capture.

For some travel photographers, Japan sits on a pedestal because of it’s natural and built heritage. It is also full of interesting food and neon-lit streets.

Our 20 images of Japan give enough inspiration to book a flight to Japan!

The Best Photography Locations in Tokyo

The capital of Japan is an incredible place to photograph. Whatever style of photography  you enjoy, Tokyo will have you covered.

You should visit the most popular places and buildings. The architecture is amazing, and you can also find quirky settings like cosplay events.

A street photography image with neon hoardings shot in Tokyo at night

Guide To Photography Etiquette in Japan

Like anywhere else on the planet, Japan has a photography etiquette that should be followed when capturing images.

Some of them are common sense, such as asking for permission if photographing people up-close. Others are specific to locations. In Japan, some areas have banned selfie sticks, for example.

Read through our list to make sure you are doing everything you can to stick to these guidelines.

A street photo of a Japanese women wearing geisha attire

The Best Spots For Photography in London

London is a crowded place, and not only because of people. By walking on the streets, you bump into landmark buildings or parks on every corner.

Take a look at our list and make sure to include everything when you are planning your route.

A long exposure low light image of London with the Big Ben

The 10 Best Photography Locations in Paris

When someone says Paris, the Eiffel Tower appears in everyone’s mind. In reality, the opportunities for photography in the many arrondissements are endless. And Parisians light up every frame.

We collected 10 of the most famous ones. Make sure to visit them if you have the chance.

An long exposure image from Paris Arc de Triomph

Best Tips and Locations for Taking Great Pictures in Venice

Venice has a nostalgic and romantic atmosphere. Due to its unique location and breathtaking canals, everyone can immediately recognise photos taken here.

This article not only summarises the best locations, but it gives tips on when to visit them. A lot depends on the lighting. You can spice up the most basic images if you are there at the right time.

Gondolas with San Giorgio Maggiore church seen from San Marco in Venice

The Best Photography Spots in Rome

All roads lead to Rome; who can deny that? This city is full of history, culture, architecture, and food.

We collected our favourite photo spots and added some tips on how and when to photograph there. Plan your visit in advance to make sure you don’t miss anything!

A travel image of Colosseum in Rome

The Best Photography Spots in Barcelona

Barcelona is full of tourists due to its stunning sights. You can find famous, one of a kind buildings from Gaudí, beautiful parks and streets.

Our lA Barcelona-based photographer wrote our list of 10 photography spots you will find under-the-radar nooks only the locals know!

Picture of Guel park in Barcelona

The Best Amsterdam Photography Locations

Amsterdam is a compact, pedestrian-friendly, and cultural city. The streets themselves are worth photographing, but obviously, you can find famous venues.

Our list is going to guide you through Amsterdam and show you the places you must visit.

A beautiful cityscape image from Amsterdam

The Best Photography Spots in Budapest

Budapest is a photogenic city where you can bump into different subjects that worth capturing. From famous streets to buildings and thermal baths aplenty, there’s so much to photograph.

It has a beautiful river, the Danube, which allows you to take breathtaking images and offers many opportunities. Let us guide you, and see why you should visit this city.

A travel cityscape photo of Budapest at sunset

Best Spots for New Zealand Landscape Photography

New Zealand has beautiful places to visit. It’s like you were standing in a painting or in a scene out of a famous trilogy.

Follow our ideas to find the best spots, and take surreally beautiful images. You should include cities, lakes, waterfalls and the countryside in your collection.

View of the Tukituki river valley and Hawkes Bay from Te Mata Peak New Zealand

Best Iceland Photography Spots and Tips

Iceland is becoming more and more popular among tourists. It’s no wonder this place offers venues that are beyond comparison.

Get to know the locals, and travel to more isolated and secret places. Besides giving you useful advice, we collected the best spots you should visit!

An amazing landscape photography image from Iceland

Best Photography Spots in Yosemite National Park

Yosemite National Park is one of California’s most beautiful places. It’s full of ancient redwoods, so this is the perfect destination for wildlife photographers.

It’s hard to say which spot is the best, but we tried to collect 10 of them. Explore Yosemite and get beautiful memories printed and framed on your walls!

Casey Kiernan’s Iceland Photography Workshop Review

Casey Kiernan is an award-winning photographer and cinematographer. He is best known for his stunning time-lapse and images that can be seen all over the place.

In this review, we run through his Iceland Photography workshop. Unlike traditional photography workshops, this one took place with the use of campervans.

For all the ins and outs of why this workshop is highly recommended, read our review above.

A stunning aerial travel photography taken in Iceland

Creative Travel Photography Ideas

Tips for carnival photography.

From Brazil and Mexico to Venice and Thailand, street carnivals are a fiasco of colour and costumes.

Each one is slightly different in size, magnitude or duration. They also have different concepts.

Read our tips to arrive prepared. Practise taking what you need, scout the location, and try isolating your subject. These and our other ideas will hopefully help you a lot.

A travel street photography of the carnival at Venice

How to Take Great Travel Photos of Yourself

There will be times where you want to record yourself while travelling. Either for memories or social media proof.

What to do if you were on your own? How do you manage to capture yourself in a scene?

Luckily there are a few ways you can do this. You can ask other tourists or locals to take your picture. Another way would be to use a tripod and a 10-second delay.

For other tips and techniques, read our article here!

A self portrait image of a traveller in a forest

Creative Photography Composition Techniques to Improve Your Travel Photos

Compositional rules exist to help create interest in your images.

These can be layered for maximum effect, turning a somewhat dull image into something awe-inspiring. Using reflections is a great place to start.

These repetitive images are great for the viewer as they add depth and dimension to your subject.

A great travel photograph with reflections and composition of a village

Black and White Travel Photography: How to Make the Most of It

Shooting in black and white eliminates the distractions caused by colours. By using black and white, you look at your subject and scene in a different way.

Here, your focus is on the contrast of a scene. The textures and shapes are more prominent.

Read our article on why you should look at the city or nature in black and white.

A black and white photography of a road and the clouds

Street Photography: How to Take Pictures of Strangers

Photographing people on your travels adds story elements to a scene. It also adds a sense of scale to large or difficult to gauge subjects.

Having people in a scene can change the atmosphere of the scene easily. But for this, you need to prepare and learn how to stay invisible. Or how to communicate with your subjects.

Our article runs through how you can capture pictures of strangers.

travel photography image of fishermen from India

Documenting Places and People: What You Need to Know

As a travel photographer, you are documenting the people and places you visit. Each new location brings forth new moods, feelings, light, people and visual elements.

With most areas of photography, research is key. This lets you know what you can expect in each new area.

Knowing what to expect means you can change your camera and personal gear accordingly. This gets you one step ahead of other photographers.

Try telling stories, photograph strangers and spot the unique scenes.

 portrait of a sailor readying a boat

How to Crop Your Travel Photos for Better Results

Knowing a little about cropping can really help to boost your travel photography. What you leave in is just as important as what you leave out.

It’s better to concentrate on your subjects than missing great moments while you are trying to reach the best composition. You can crop the image later.

In our article above, we have summarised the basics of cropping and rotating your travel photos.

A travel still life photography of a camping mug and forest

How to Use an ND Filter to Remove People from Long Exposure Shots

An ND filter is an essential piece of equipment. It allows you to capture long exposure shots in the harshest sun.

Not only is it easy to assemble, but they are quick and easy to use. They can incorporate well into time-lapse projects too.

The biggest benefit is their ability to make people disappear. This can be especially helpful in very tourist-heavy locations and sites.

A long exposure street photography at night

Documentary Photography – Tips For Starting Out

If you are into travel photography, why not try a small documentary project? It could boost your creativity.

Documentary projects are typically long-term projects rather than one-time photo sessions. Photograph what you see. Visualise the atmosphere, the people and the locations around you.

You are going to learn about our world, and about your creativity too.

A travel documentary photograph of an Asian man at a street market

How to Photograph the Northern Lights

The Northern Lights attract a lot of tourists and travel photographers from all around the world.

However, they are not so easy to photograph. You have to be prepared, have a tripod and a proper camera for it.

Also, you have to be patient because they are not always visible and their intensity changes too.

Set your camera and take delight in this beautiful phenomena!

A travel photography image of a beautiful landscape at night with Northern lights

How to Take Stunning Panoramic Pictures

Panoramic images are a great way to show the landscapes you encounter. The advantage is that you are not restricted to one single perspective or view.

After capturing many images on a horizontal plane, they are then stitched together. Our article covers everything you need to know about stunning panoramic pictures.

A panoramic image of a beautiful landscape

Tips for Beautiful Beach Photography

On your travels, you are likely to come across beaches, strands, and banks. They are great areas to show sunsets, sunrises, and possibly, stories in your work.

Beach photography needs a little consideration to capture perfectly. Our list here will give you all the tips you’ll need.

After a little research, you will capture them with interesting compositions, perspectives, and exposures. Try avoiding crowds, but sometimes you can include people in your images. Details, golden hours, and silhouettes are also great ideas to capture.

A landscape photo of a seaside at sunset

Ethical Travel Photography

Travel photography ethics: when you shouldn’t take that picture.

A camera is a powerful tool. It’s a device you can use to record the world around you.

Sometimes you have to consider whether you should photograph someone or something or not. Poverty, self-promotion or stereotyping are controversial topics.

Ask permission first, to avoid questionable situations. Don’t invade anyone’s personal space.

An image of African kids near a dry river

Tipping for Photos: Should You Do It?

Tipping is the act of giving someone money in exchange for a photograph of them. Usually, it is a local person in the native environment who adds something to the image.

It makes the image possible. But you might find these locals will ask for something, usually money, to be in your image.

This is something that many travel photographs will face numerous times.

Documentary image of two smiling women

Find a Fixer: Using a Local to Improve Your Travel Photography

A fixer is basically a local person who can help with many tasks.

They speak the language, know the contacts and can show off the hidden highlights of a place.

They can be expensive, based on their experience and the lack of competition, but are incredibly useful.

A documentary image of smiling tribal woman from Africa

How to Start a Travel Photography Business

How to get paid for travel photography.

There is a lot of money in the travel industry, which means the demand for anything tourism-related is strong.

Of course, you have to make sure if travel photography is right for you. Make a website, a blog, be active on social media and have the proper gear.

Travel photography image of snowy mountains and road

Get Paid to Travel – 10 Hot Tips From Paid Travel Photographers

A travel photographer provides imagery for the global tourism industry.

This might be for magazines, newspapers, and books aimed at marketing, information or documenting cultures and events.

Being a professional travel photographer means making money from your images. There are multiple avenues to do this.

One way is to sell your prints. Be present on social media, sell your images on stock sites and enter competitions. And these are only a few of our tips!

An image of an old traveller taking a picture with film camera

How To Sell Your Travel Photography

Of course, you have to start with having great photos. Then you have a lot of options, like selling them on stock sites or as prints.

You can even sell the images directly to clients, not as stock photos. You can even sell your stories, accompanying your photos.

How do you promote yourself efficiently? Read our article above for smart tips.

A travel photograph of people reading books on a train

How to Post-Process Travel Images

How to optimise your travel photography editing workflow.

Travel photography can result in a lot of images. Sometimes it seems to be impossible to go through them.

You should back up everything and organise your images. One way to keep track of your photographs is to create a different Lightroom catalogue for each journey.

For other great workflow tips, read our article above.

A screenshot of Photoshop post processing of travel photographs

Post-Processing Tips for Better Travel Images

Travel photography can require post-processing. You should start by choosing the best editing software.

Then go through the different stages of editing, from cropping to sharpening, noise reduction and adjusting contrast, highlights and shadows. You can even remove unwanted elements.

For the 10 best post-processing tips, take a look at our article here.

Before-after image of a travel photo with and without editing.

Simple Lightroom Tips for a Better Travel Photography Workflow

Lightroom is a popular software for post-processing. It hosts a great library system for effective image storing.

After importing your images, you can make use of the built-in map. It makes it easier to find the shots you are looking for.

Lightroom presets are also going to make your workflow faster. And you can even use Lightroom on your smartphone, to edit images on the go.

Beautiful landscape image of a seaside and rocks.

Photo Editing Tips for Travel Photography

Photographing in RAW will make editing your images more efficient and you’ll have better quality.

In the editing stage, adjust the colour temperature, the exposure, and add a bit of contrast. Adjust whites and blacks as well. Cropping and strengthening are also important.

The last step can be the removal of unwanted elements.

Image of a lightning over the ocean on photo editor

Best Free Lightroom Presets to Use

Adobe Lightroom presets are a great way to edit your photographs fast. You upload them to your Lightroom preset folder, and then use them as you wish.

They adjust your image at the click of a button. Exposure values, shadows, and highlights are a few modifications that could change due to the preset.

Others are more extensive, changing the tone and colours of an image to have a certain atmosphere.

Here are a few free presets for you to work with to get more from your images. If you need some help installing these presets, read our article above.

A picture of a travel influencer showing his back at a national park.

We are confident that this article provides you with all the education you need to become a professional travel photographer!

As you can see, travel photography is a versatile genre. It needs planning, research, organising skills, patience and knowing the ethics. Be aware of your surroundings and capture everything, but also make sure to enjoy your travels!

It may start as a hobby but you can make a lucrative career out of it. So, keep travelling and clicking!

Want to reach the world with your stunning travel photographs? Get organised. Check our ebook Organic Marketing for Photographers for time-tested smart tips on building a website, SEO, lead generation, pricing, sales, etc.


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travel photography pricing

Hi, we're Hunter and Sarah, a husband-and-wife, luxury wedding photography team. We’re also educators, helping other photographers build profitable and sustainable photography businesses.


Should I Charge a Travel Fee for Portrait Wedding Photography - Hunter and Sarah Photography Education

Should I Charge a Travel Fee for Portrait/Wedding Photography?

November 24, 2022.

If you’re confused on when to charge travel fees, and how much you should be charging to travel for photoshoots and weddings, this post is for you! Today we’re answering another common pricing question: “Should I charge travel fees for my photography?”

Should I Charge a Travel Fee for Portrait Wedding Photography - Hunter and Sarah Photography Education

Should I Charge a Travel Fee?

Travel fees are one of the most common and hotly-debated questions when it comes to pricing for wedding and portrait photographers. And the TL;DR of this entire video is, YES. Photographers should be charging travel fees in MOST cases. But how we think you should price those fees is what we’re going to spend most of this post discussing. But if you aren’t convinced quite yet that you should be charging travel fees in the first place, here’s something to think about: your time is valuable. Photography is a skilled profession; it’s not something that anyone can do with just a few minutes of training. So your time is valuable! Therefore, if someone is going to take up more of your time by asking you to travel, they should also have to pay you more.

Let’s use an example to get the point across. Let’s say you charge $300 for a one-hour family session. If there’s a public park that’s a 15-minute drive from your house, then you would get paid $300 for an hour of photography and 30 minutes of shooting. So $300, divided by 1.5 hours means your hourly rate is $200/hour. But what if someone wanted to hire you for that same portrait session, but they lived an hour and a half away from you? Now, you’re spending one hour shooting and three hours in the car to make the same $300. So you’re now getting paid $100/hour, instead of $200/hour.

Now, if you worked at a grocery store and made $15/hour, and one day your boss came in and said that one of your clients wanted something special from you, so today you’d only be making $7.50/hour — half of what you should be making — you’d be furious! But if you’re a photographer who is driving hours and hours in either direction for your clients, for free, you’re doing that to yourself!

Should I Charge a Travel Fee for Portrait Wedding Photography - Hunter and Sarah Photography Education

A Really Important Message!

But knowing THAT you need to charge for travel is only half the battle. The harder part is knowing WHAT to charge. And speaking of knowing what to charge, we want to make sure you’re aware that next Tuesday,  November 29th, 2022 we’re hosting a live workshop called “Pricing for Wedding and Portrait Photographers: How to Know What to Charge to Get BOOKED!” Tickets are for sale right now ( at THIS link! ). And if you’re reading this post after November 29th, 2022, then a replay of the workshop is also available for purchase at that same link.

As you probably know, charging the right price for your photography is absolutely essential if you want to run a photography business that’s both profitable AND sustainable. But figuring out what to charge for your wedding and portrait photography services can feel overwhelming. We get questions from students all the time like, “How much should I charge? Should I include travel? What if they want extra hours? What if they ask for a discount?!”

So in this two hour workshop, we’re going to break everything down so that you know exactly how much to charge for your products and services, no matter where you live or how much experience you have. And we’re also going to answer common pricing questions, just like this question about travel fees! Again, the link for our workshops is here .

Two Photography Educators Sit on a Couch Discussing their Photography Pricing Workshop

Learn more or reserve your ticket here !

How Much to Charge for Photography Travel

Jumping back into travel fees, knowing how to price a travel fee is tricky, but the most common mistake that we see all the time (that we definitely don’t think is the right move) is to charge a hard $/mile rate. So this would look like a section on your website or your pricing guide that says, “$0.45 per mile outside of 30 miles” or something like that. But here’s why that doesn’t work very well: it gives you no flexibility.

In our video last week, we talked about venue fees , and why sometime you might want to make a venue fee higher or lower, depending on how badly you want to shoot at a specific location or with a certain couple. And travel fees can work the same way! Here’s another example. There’s this location outside of Charlottesville that is SUPER popular for photoshoots, and that EVERYONE wants to have their engagement photos or family photos taken at, especially in the fall. And because it’s so popular, but is a relatively small overlook on the side of the Blue Ridge Parkway, it’s often packed with other photographers and photoshoots, and is a huge pain to shoot at. Not to mention, it’s ~45 minutes away from our house.

Should I Charge a Travel Fee for Portrait Wedding Photography - Hunter and Sarah Photography Education

Because of those reasons, we ask for a $200 travel fee if one of our couples want to photograph an engagement session there. This serves two purposes at the same time: first it discourages couples from shooting there, which is good because we honestly are over this location. And if they really do want to shoot there, then we make an extra $200 for doing that work, which feels good to us!

So if we did a strict $/mile rate, the overlook is only 32 miles from our house, which works out to $6.25/mile. But here’s where the problem kicks in: that rate doesn’t fit every location we shoot at. We’re about 2 hours away from our nation’s capitol, Washington DC, where we genuinely enjoy shooting, and where many of our high-end clients live. Our current travel fee to DC is $300, but if we had followed that same $6.25/mile, the travel fee would instead be over $700 for a $1,000 portrait session! No one would ever hire us up to DC if it almost doubled the cost of their engagement session! But if we lowered our $/mile rate to make DC more affordable, then that overlook we don’t like shooting at would only have a $75 travel fee, and we’d end up shooting there way more often than we like.

Do you see the problem? A hard and fast $/mile is honestly just really limiting. And one of the beautiful things about running a photography business is that you’re your own boss and get to set your own prices. So set them in a way that makes more sense for you and your business!

Should I Charge a Travel Fee for Portrait Wedding Photography - Hunter and Sarah Photography Education

Our Intuitive Pricing Method aka “No Ragrets” Pricing

That’s why, rather than a strict $/mile travel fee, Sarah and I use what we call “Intuitive Pricing”, or sometimes “No Ragrets Pricing” 😂

travel photography pricing

This basically means that we price our travel fees on a case-by-case basis, factoring in what the job is, how badly we want to shoot it, when it is and how busy we expect to be at that time, if we want to go to that location for other reasons, and even what time of year it will be when we go there. And here’s why this is helpful, especially for weddings: not all locations are created equal! Two wedding venues that are both 90 minutes away may require the same amount of time for us in the car, but if one of them is a gorgeous venue that we’ve been dying to shoot at, and the other is a place that we hate driving too, we may charge a higher fee for the venue we don’t like.

Or let’s take a more extreme example. Let’s say two different couples reach out to us about flying halfway across the country for their weddings. One wants us to fly into this tiny town in the middle of nowhere. The weather isn’t going to be nice, there’s not much to do in that town, and travel is going to be a nightmare. Meanwhile, the other client wants to fly us to a tropical destination that we’ve always wanted to go to. You better believe that we’re going to charge a higher travel fee to go to the middle of nowhere than we are to go to tropical paradise!

Why? Because just like with that engagement session location we don’t really like, we charge more so that if we DO book the job, we at least get paid more to make up for the fact that we’re traveling just to work, and we need to cover all of our expenses. But with the other job, maybe we’re okay if we don’t 100% cover our expenses, if we know we’ll really enjoy the trip more while we’re there. But if we charged the same low travel fee for both trips and the first couple booked us, we’d definitely have a few regrets.

Should I Charge a Travel Fee for Portrait Wedding Photography - Hunter and Sarah Photography Education

This is actually exactly what we did with the wedding we photographed in Puerto Rico last month ! We photographed this couple’s engagement session, and they totally fell in love with our work and how we interacted with them from behind the camera. So when the time came to discuss their wedding, and they told us they were getting married in Puerto Rico, we only charged them about $500 extra beyond our typical wedding coverage.

If we had stuck with our $6.25/mile rate, we would’ve had to charge a $9,000 travel fee on a $6,000 wedding package, so of course we wouldn’t have booked that wedding! And in fact, we knew that our expenses for flights and hotel and food would probably be $2,000 – $3,000. But we also knew that we were already near the top of their photography budget, and we also knew that we’d turn that 3-day wedding weekend into a weeklong trip in Puerto Rico, and STILL make a few thousand dollars while we were at it! No regrets there!

Should I Charge a Travel Fee for Portrait Wedding Photography - Hunter and Sarah Photography Education

Won’t My Clients Be Upset?

The one lingering emotion our students usually have is guilt. “what if my clients get upset when I ask for a travel fee?” or “what if they want a location that’s really special to them and can’t afford my travel fee?” or even “what if they refuse to book me if I charge a travel fee?” These are a couple of questions we get and we will go more in depth during our Pricing Workshop ( HERE ). But the first thing we want to point out is that if you don’t value your own time, no one else will. If you traveling three hours to your clients costs the same as them driving to you, of course the client is going to pick the location that saves them from driving those three hours in a car!

And if you’re concerned that the client won’t get that special location or what they want – don’t be! We all want to celebrate our clients and make them feel special. But if you work at an unsustainable pace and without compensation, your dream job will quickly become a nightmare and you won’t have the stamina to serve more couples in the long run. So long as you have locations that are free in addition to the locations that have associated fees, I doubt any of your clients will complain too much. We’ve been charging travel fees for years to some locations and have never gotten any pushback.

Click HERE to get your free copy of our eBook: “5 Essential Tips for Turning your Side-Hustle into a Full-Time Photography Business.” You’ll also be subscribed to our newsletter, so our newest content, weekly encouragement, and exclusive offers will be delivered right to your inbox!

A Free Resource for photographers: 5 Essential Steps: Turn Your Side-Hustle into a Full-Time Photography Business

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Photography Pricing Guide - How much do Photographers make in 2023

Gurpreet Singh - Author

Confused about setting your photographer prices and how much do photographers make? Read this quick guide to getting your photography pricing right.

If you're starting out as a professional photographer, you're probably asking yourself these questions- " How much does a photographer make?" or "How do I price my photography services?" . We have put together this comprehensive photography pricing guide to help you answer precisely these questions. This guide will assist you in determining a competitive and winning pricing strategy for your photography services.

Like all entrepreneurs, photographers struggle with getting the pricing of their photography services right. With so many photography services one can offer to clients, it is even more complex to arrive at a photography pricing model that is suitable for specialties such as wedding photography prices . It can be a challenge for beginner photographers to figure out how much to charge for photography. If you under-price, you may end up leaving money on the table or, worse still, come off as a low-quality provider. Over-pricing photography might lead to loss of business as clients review many photographers and choose based on photographer prices.

As with any industry, there are standard professional photography prices that have been prevalent. But with the advent of digital photography, new software, and social media, the business of photography is rapidly transforming. Photography services which were earlier a preserve of professional photographers are now readily available at much lower prices from amateur or hobbyist photographers. This phenomenon has driven the price of photography services down, and professional photographers need to re-evaluate how to price their photography services by adding a lot more value.

As a professional photographer, you must offer services that stand out and charge prices that justify your work – based on your knowledge and your talent.

As a professional photographer, you'll want to set your professional photography prices to best represent your brand, your specialty, knowledge, experience, and many other factors. When you are starting out, a cost-plus-profit model can be a good starting point. As you grow and establish yourself, you can start charging premium pricing for photography services to reflect your increased market value and talent.

Factors to Consider When Developing Your Photography Pricing Model:

A lot of different factors influence how much do photographers make. These include the type of work performed, the number of sessions required, or even the number of prints and touch-ups. There are multiple ways to figure out how much to charge for photography based on the output that you are delivering to the client. However, make sure that you factor in your base costs and expenses and make sure that your photography pricing plan is profitable post accounting.

The basic premise of figuring your photography pricing is: Cost of running your photography business + Cost of goods + Cost of your time and labor + Profit + Taxes = Pricing

Cost of running your photography business:

Figure out all your input costs. Before answering the question - How much to charge for photography services; make sure you have put together a cost blueprint. From fixed expenses to variable costs – document everything.

The cost of running your photography business will include:

  • Equipment costs - cameras, lenses, lighting equipment. Be sure to factor in wear and tear and repair/replacement costs.
  • Office/studio costs -You need a place to work and depending on where you are based, and it can add up to be a high cost. If you are working from home, assign a rental value to that space, and make sure that your business earns and pays for that.
  • Marketing costs -You need to exhibit your work, network with clients, take part in photography contests, advertise, create a great portfolio website and undertake digital marketing activities - these costs add up and are essential to growing your businesses.
  • Fees of professionals -  These include accountant, assistants, etc.
  • Any other general expenses associated with your photography business

Calculate Your Cost-of-Goods-Sold (COGS)

COGS is the total cost of production of a good or service, which includes its labor and material cost as well. If you are providing your client with an 8×10 print, the COGS isn't merely the cost of the print itself. The cost should also include post-production charges, packaging, and shipping charges.

If you work with photo retouching or photo manipulation services, mention these expenses in your photography pricing sheet too. The same if about batch photo editing or high-end photo retouching. The rates can vary greatly, depending on the time required, the quality of picture retouching, and the type of photo. Many companies offer photo retouching services for photographers. Check out FixThePhoto  and OffshoreClippingPath , they both provide a very detailed photography pricing list with all services described, so you can factor in the costs when building your photo editing pricing.

Make sure that you include all hidden costs associated with the final deliverables that you are selling to your clients. For example, even client proofing, storing, and delivering digital files have a charge associated with them.

Cost of Your Time and Labor

Remember what Benjamin Franklin said – 'Time is money!' Many photographers do not factor in the value of the time and labor they would invest in an assignment and hence fail to earn adequately. For example, to determine your wedding photography prices, you would need to factor in the time you would spend in pre-production, traveling and meeting up with the client, setting up equipment, the actual shoot time and the post-production time. Be realistic and factor in delays and overages that are bound to happen in your invoices. In these situations, MS Excel Invoice Template comes in handy. It allows you to add all the expenses or changes to create estimates. Once you have the invoice ready, you can send it over for review.

Adding Your Profit Margin

Once you have figured out the cost of running your photography business, the cost of goods sold, and the cost of your time and labor, you need to decide on your profit margins. Your profit margin will determine your take-home income and may differ from project to project.

photography earning guide

While assigning a profit margin is highly subjective, our guide will help you determine how much do photographers make and outline factors that will help you in arriving at the “right figure.”

Review Your Competition

Before finalizing your photography pricing, research photographers working locally in your area, especially in your specialty niche ( weddings , portraits , commercial ). Make sure you charge competitively as clients do shop around locally and compare pricing before they finalize on a photographer. Avoid lowering your prices too much to win business. Underpricing can set your standards low, while over-pricing may deprive you of genuine prospective clients. An excellent way to go about pricing is to keep a pricing range. This approach gives flexibility to clients and keeps you well within your profit margin as well.

Evaluate your perceived value

Evaluate and know the quality of your product or service. Experience undoubtedly entitles you to good remuneration, but even if you're a beginner, don’t opt for very meager prices. Charging too low from the start can decrease the perceived value of your product and services in the market.

Tip: Never work free of charge. Keep a fair price, and you could run a special portfolio building discount for your clients. You can even offer up to 100% off in exceptional cases that add a lot of value to your portfolio

Work Quality and Professionalism

When setting your photography prices, you should consider the additional benefits that you bring to the table as a well-trained professional, the type of equipment you use, as well as the proper pre and post-production work that you provide. Because of your training, you can provide needed assurance to your clients – especially when you’ve only got one chance to do a perfect job. As a trained photographer, your experience allows you to utilize your one opportunity to capture those once in a lifetime moments. Your skills also allow you to create memories that last a lifetime.

Photographers that use professional equipment such as top-of-the-line industry-based cameras, lighting, software, and other tools of the trade may create higher perceived value. Photographers who also have studios, an impressive portfolio, and a professional portfolio website, also suggest a commitment to their craft. All of these indicators justify charging premium pricing for photography.

A well-made portfolio website that showcases your work professionally is the single biggest contributor to building your market value. 

Clients will judge you from the quality of your website. Make sure that you regularly update your portfolio website to project that you are doing well professionally and are a committed professional.

Pricing Factors of Copyrights and Usage

While arriving at a price, it is imperative to factor in what are the rights you are handing over to your clients. As a wedding photographer, you may choose to charge more if your client wants full copyright to their images and does not wish to feature their photographs in your portfolio. You can charge slightly less if the pictures help you build your body of work or if you are giving out a print for single-time use.

The pricing of images also depends on their usage. For example, an image shot for an advertisement to be run in a small local magazine will be less expensive than if the same image is used in an ad in a national daily.

Collect Appropriate Taxes

Make sure you are charging appropriate taxes on top of your pricing to your clients. If you are providing all-inclusive pricing, make sure that your calculations include taxes that you will pay on the total price. You don't want to end up paying taxes from your pocket and wipe away your profits when filing the annual tax return.

Check out this tax guide for photographers . Do take advice from a qualified CPA to understand and calculate your taxes.  Accounting software is of great use to invoice your client, track your expenses, send proposals, and for accounting. You can then send your sales tax summary from software directly to an accountant.

Determining the Scope of Work Before Quoting a Price

Photographers need to have contract agreements in place that includes a scope of work section. A contract allows you to identify all aspects of the services that need to be provided and calculate the associated cost and expenses before determining the price. For example, a client may prefer hard copies or a photo book as their finished product, whereas others may be happy with a digital version. Nonetheless, there is some direct cost involved that should be factored into the total price that photographers should pass along to their clients. Otherwise, they will be paying for those items out of their pockets, which will eat into their profits. Having a contract in place allows photographers to factor in all costs and expenses prior to preparing and sending out photography price quotes and before performing the work.

Well-structured pricing practices for photographers are crucial to success for a photography business. We hope that the insights in this guide have helped you figure out your pricing model based on these considerations:

  • What's your business model
  • What are your reasons for pricing the way you do?
  • What's the perceived value that you are projecting?
  • What are the add-ons that you are offering to increase revenue?
  • What are your competitors charging?
  • Are you going to charge based on images or based on your time?

Do check out these articles

  • How to Create Photography Packages - Tips and Price Guide .
  • How to Make a Photography Portfolio (Bonus: 9 best practices)
  • Getting your Wedding Photography Prices Right .
  • Commercial Photography : A Complete Guide .
  • 14 Top Photography Trends for 2023 .

Here are some of the approaches you can take to build your photography pricing model:

Rates based on use of images.

Image-based rates work well for photography of products, interiors, food, architecture, or corporate portraits. Premium image-based rates are the perfect pricing model when clients are expecting extremely high caliber work reflected in a few images of their subject. It's also pretty standard to charge a premium image-based rate based on the use of your work. For example, if you take a photograph to be used on a website or in a local newspaper, it's not as compelling as it would be if it were to be taken for a television ad, a billboard, or a national campaign. Premium prices are charged for images that you use in more prominent campaigns.  Here is an extensive collection of  interior photography portfolio website examples  for your reference. 

Check out this photography pricing calculator by the Association of Photographers, which can calculate each image rate.

Also, see this rights-managed image pricing calculator by Getty Images.

Hourly or Flat Rates

You can charge an hourly or flat rate for events photography such as weddings, corporate meets, birthdays, college/school events, etc., where you are investing a lot of time shooting the event. Make sure that you factor in costs associated with traveling and meeting the clients, pre-production, the shoot itself, post-production, and cost of creating the deliverables like prints, frames, etc.

Portrait Photographers often have flat portrait photography session prices as well. These usually consist of various packages that are priced based on volume - the number of images that are included in the package and retouches. Photography session prices may also include alternative themes and backdrops, prints or digital downloads, editing, touchups, and other services.  Check this ultimate guide to  photography packages , we'll walk through the how, why and what of packaging your photography services

Rates Based on Level of Experience

Experience is a significant factor in deciding how much does a photographer makes. Photography prices are typically based on the level of knowledge and experience, as indicated below.

Amateurs and Hobbyists - Amateurs and hobbyists commonly charge $25-$75 an hour for images normally used on blogs, small websites, or for local advertising. The fee is generally under $100. However, they may not follow standard photography practices and have other lines of work.

Student Photographers - Students typically have more experience than amateurs and hobbyists in that they've received some form of training. Their typical hourly rate is $50 - $100 per hour. Prices of student photographers can vary based several factors - the school that they are studying in, the stage of their education, whether they have worked with and assisted other professional photographers, and, last but not least, their photography portfolio. Students with brilliant student photography portfolios can command the same rates as professional photographers.

Entry-Level Photographers - The entry-level or semi-professional photographers charge $50-$150 per hour or $25-$125 per image. They're not as committed and often have other lines of work that they rely on.

Professional Photographers with experience - Professional, experienced photographers usually charge $75 - $250 per hour or per image. They rely solely on their photography work to make a living and typically have invested a lot in their equipment, and have more experience in both the pre-production and post-production stages of photography.

Top Professional Photographers - Top professional photographers, known as high-end photographers, charge $250 - $500 per hour or $200 -$1200 per image. This elite group of photographers command top dollar for their work and can even be paid up to $10,000 per day depending on their area of specialty. They cover areas such as sports, fashion, entertainment, film, documentaries for TV, movies, billboards or magazines.

Professional Photographers

Rates Based Areas of Specialty

Some professional photography prices are based on the areas of specialty. When a photographer focuses on a specific area, they increase their expertise, and thus the value of their work increases. This niche artistry drives the rates higher than non-specialized photographers.

Some examples of photography specialty areas are:

Portrait Photography Pricing  – Photographers that specialize in senior portraits may charge rates on the lower – midrange. Still, they could potentially have steady work during a specific season and more steady commercial clients. Portrait photography pricing usually varies between $150 - $300 for each session.

Wedding Photography  Pricing - Wedding photographers perform seasonal work and take up high-pressure photography assignments. They only have one opportunity to capture the moment and take images that create lasting memories. Wedding photography pricing can range from $1500 - $3500. Again, as with anything else, wedding photography packages can vary based on experience, your wedding photography portfolio , and the nature of the wedding. Some top-shot photographers can charge more than $15,000 for covering destination weddings.

Wedding Photography

Website Photography Pricing - Photographers that specialize in creating images for local websites charge $25-$150 per copy. They usually provide work for small businesses in the local area. Many photographers consider the traffic your site is getting before quoting a price.

Product Photography Pricing - Product photographers focus on images for smaller products that are used online or offline for independent websites or for sites such as Walmart, Amazon, eBay, or major department stores. However, more substantial ticket items such as automobiles, boats, or planes may be used for magazines or in major campaigns. The product photography pricing starts from $25-$150 per image but varies based on the nature of the product and usage of images.

Event Photography Pricing - Professional photographers do the event shoot mainly to add an extra source of income. Events can be anything from birthdays, family function, corporate events, or any event in your society. The event photography pricing is generally low and bigger your client and more the work they ask you to do, more are your chances to earn. Event photographers typically can charge anywhere from $50 to $300 an hour.

Newborn Photography Pricing - The newborn photography sector is another niche area that can give you good returns. Newborn photography pricing can be done on a higher-end due to the efforts and risks involved. Not every photographer can do newborn photography, but those who are into it can charge somewhere around $500 for a full session. No matter which photography pricing template you use to calculate, make sure that you have factored in all the variables that we had discussed above.

Pro tip: Download fully customizable and free Photography Pricing List Templates that look professional and clean.

If you are a full-time photographer, you will need to price your services so that you can make a living from your photography business. You also need to consider that you may not be occupied full-time, all the time.

An easy way to save costs on expensive office rentals is by investing in an online portfolio. Instagram or 500px profiles are savvy. However, if you're really serious about running a business, make your own impressive portfolio website. Pixpa offers great deals on stunning portfolio websites for budding photographers and creatives. You can get a digital storefront up and running within minutes without any coding knowledge at all. Start your Free Trial .

Do keep in mind the industry price fluctuations, any seasonal factors that might affect your pricing, and rework your pricing plans. Eventually, having photography pricing plans can only take you so far. A sound approach to photography pricing would also entail 'going with the flow' and being dynamic in your pricing your photography services at all times.

Hopefully, this step-by-step guide outlining how much does a photographer make would have given you a structure to determine your photography pricing. Just to sum things up, start by identifying all costs, consider the factors that influence the pricing, and make sure you add an adequate profit margin to arrive at your photography prices. The ultimate goal of this photography pricing guide is to ensure that you're running a successful photography business and making a profit.

Wishing you the best of luck!

Frequently Asked Question

How much should I charge for my photography? There are several factors that you should consider when determining a price range for your photography business. A good starting point is figuring out what photographers in your area normally charge for a 1 hour session. Also consider your experience level, cost of equipment and travel, editing and processing charges, as well as the cost of your time and labour.

How many pictures should be expected from a 1 hour shoot? Depending on your experience and expertise, usually you can expect anywhere from about 40 to 60 raw shots from a one hour shoot. Not all of these shots will make it to the final album, however. You should talk to your clients and figure out how many photos they are expecting and what their budget is before deciding the rates and the length of a particular shoot.

What to include in a photography pricing guide? If you are looking to create a photography pricing guide for your website, you should include your base prices that includes hourly rates for photo sessions or a flat rate for a certain number of pictures. You should also include editing and processing charges, distance charges for destination shoots, taxes and any other relevant details that may affect your rates. You can also have package deals for events like weddings, newborn photoshoots, graduation photos etc.


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Photography Pricing: How Much Should Photographers Charge

Delve into the intricacies of photography pricing, providing insights and guidance on determining the optimal charges for your photography services.

Business Guides | Learn | By India Mantle

This guide to photography pricing will show you how much you should charge your clients if you want to make a fair living out of this business.

While photography is a beautiful art form, it has to also be financially rewarding if you want to pursue a career in it.

For that reason, if you’re a professional photographer , you might be wondering about setting your rates and how much you should charge for your services, and that’s where this article comes in handy!

This comprehensive guide will walk you through everything you need to know about photography pricing, factors to consider, and different pricing strategies you may adopt.

You may not be aiming for the highest-paying photography jobs , but at least you’ll know you’re being compensated appropriately.

Let’s dive right in!

Table of Contents

How Much Do Professional Photographers Earn?

travel photography pricing

Unlike many jobs that have a clear average salary and can be estimated easily, photography is a unique job with a fairly wide range of earning potential.

The U.S. Bureau of Labor Statistics  estimates the median pay of full-time photographers to range anywhere between $19.31 per hour or $40,170 per year.

However, this average is stretched thin over various types of photographers, including those hired by businesses and companies.

In other words, it’s not a real reflection of how much professional or freelance photographers actually earn.

This is mainly because there are a ton of factors that play significant roles in putting a rough estimate of how much you should earn as a photographer .

Ideally, the experience/skill level and type of photography are the two main factors that determine a photographer’s rate. Here’s a quick look at those rates at different levels:

Photographer Rates Depending on Experience Level

As a general rule, the rate of a photographer is a reflection of their level of experience in the field.

This is because experienced photographers typically have a proven track of delivering higher quality photographs and a deep understanding of their principles and techniques.

Additionally, it’s common for a Pro-level photographer to couple their professional experience with expensive equipment and software, so they need to charge a higher markup to make up for their spending.

Beginner/Amateur Photographer Rates

When you’re just starting with your craft, the best way to go is to focus on gaining experience, building a reputation, and landing potential clients.

For that reason, it’s typical for beginner photographers to charge lower rates for their services to offer a competitive edge and gradually raise their prices as they build a decent portfolio.

Ideally, most beginner photographers would typically charge anywhere between  $50 and $100  per hour, depending on their region rates and level of skill.

Professional Photographer Rates

As previously mentioned, most experienced photographers will charge higher than beginner and amateur photographers.

This is because professional-level photographers are able to work more efficiently and produce a full range of services for their clients.

As a general role, professional photographers will charge anywhere between  $100 to $500 per hour . This typically depends on local rates, expertise, and the level of their photography gear.

In some cases, elite professional photographers can make even more than $500 per hour.

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It goes without saying that those are the top 1% of photographers who combine their unmatched skills and experience with using the latest photography tools the market has to offer.

Freelance Photographer Rates

Freelance photographers are in a realm of their own, as they can range in experience from a beginner photographer to a highly experienced one.

While they vary significantly, the common factor among freelancers is that they’re fully independent and technically running their own businesses, whether they have a studio or not.

Freelance photographers can charge per photo, per hour, or per package. However, their charging rates are mainly dependent on their experience.

For that reason, freelance photography rates can go as little as  $50 to $500+ per hour , depending on other business factors.

  • H ow to make more money as a photographer

Photographer Rates Depending on Photography Type

Photographers may choose to specialize in a particular type of photography for a variety of reasons.

Some might find better business opportunities by specializing in a specific type of photography service, especially if they have a passion for it.

Of course, the rules of experience apply here as well, which is why these types also exist on a wide payment range. Here’s a quick look at some of the most common types and how much they typically charge:

Portrait and Family Photo Photography

A family is standing in front of a window in their home.

Credit: Vlada Karpovich

Portrait sessions are among the most popular forms of photography. In fact, portrait photography can take a wide range of forms.

For instance, you can focus on individual photo sessions and family portraits or go for larger package deals, such as corporate and school packages.

A typical portrait photoshoot typically costs around $250 to $1,500. However, you can also charge an hourly rate (if it’s more suitable), which ranges between  $150 to $350 per hour .

Commercial Photography

A bottle of johnnie walker and a glass of whisky.

Credit: Ivan

Commercial photography is a unique type of photography, as there are unique factors that affect your pricing plan.

Ideally, commercial photography sessions take longer to finish, with plenty of preparations and breaks in between.

It can also take various forms, depending on the subject of photography, such as product photography, food photography , etc.

For that reason, commercial photographers typically charge a day rate rather than an hourly rate.

This rate varies depending on the complexity of the project and the company’s budget among other factors.

For example, this day rate can range anywhere from  $800 to $5,000  or even higher. Some commercial shoots take several days to complete, so you can make a lot more.

Besides day rates, commercial photography may also include other aspects like  image licensing fees  if the photos will remain your intellectual property, which ranges between  $250 to $10,000  or even more.

Event Photography

A woman giving a presentation to a group of people in a conference room.

Credit: Rdne Stock Project

Like commercial photography, event photography can take a variety of forms, and each one of them can have its unique requirements, which affects its pricing strategy.

Event photographers typically factor in type-related aspects like the size of the event while pricing their services. You also need to consider the equipment you use while estimating a price.

For example, you’ll typically need special lighting and equipment to provide a fulfilling photography experience for some events, so you have to keep them in mind.

To make sure that you don’t get carried away or overwhelmed by the size of the event, you should charge here by the hour rather than by session.

For example, for events like corporate events and graduation projects, you should charge  $150 to $500 per hour .

You might also need to set a duration minimum. For example, a  2-hour minimum . This is to guarantee that you get paid fairly if the event is cut short since you won’t be able to take other jobs for the day.

Wedding Photography

A bride and groom kiss under a veil in front of a building.

Credit: Emma Bauso

Although wedding days are technically considered events, this genre is so popular and priced differently that it has its own pricing strategies.

Unlike regular events, weddings are more carefully planned, and you’ll need to stay for as long as it goes. For that reason, wedding photographers typically charge either hourly or by the package.

The average wedding photography package typically costs around  $1,000 to $2,000 , with hourly rates ranging between  $100 to $250 .

However, setting up fair prices for these packages might depend on several additional factors, such as:

  • The length of the event (including setting a duration minimum, usually between 4 to 6 hours)
  • The number of attendees and whether you’ll need extra photographers to cover them
  • The number of photos you’ll need to take (you might agree on unlimited coverage)
  • Whether you’ll need to provide post-production and photo editing services

You should also factor in additional expenses like travel costs and whether you need to pay special fees for travel.

  • See also: How much do wedding photographers earn? and how to find affordable wedding photographers

Real Estate Photography

A beautiful home with a driveway and trees.

Credit: Pixabay

In real estate photography , charging an hourly rate is a good way to adjust for relatively larger listings or ones that require extra/complex photographs or post-processing.

Unlike other forms of photography, real estate photography work is short but abundant. In most cases, you should charge around $50 to $100 per hour or  $150 to $1,500 per listing , depending on what works best for you.

Sports Photography

A football player running with the ball on a field.

Credit: Football Wife

Freelance sports photography typically goes by the session rather than hourly, as most sporting events have clear-cut schedules.

This type of photography requires high-end equipment and special skills, so you’d typically charge  $150 to $350 per session .

That being said, making it into this career requires a certain level of experience and networking, and you typically have to give up any licensing rights to the images.

What Are the Different Ways to Earn Money from Photography?

While photo sessions are the primary way to earn a living from photography, you should keep in mind that it isn’t the only way.

Many photographers can expand their earning potential by venturing into photography-related side gigs.

If you want to diversify your income sources, here are some of the popular methods to earn some extra money with photography, besides conventional and commercial photoshoots:

  • Renting your photography equipment
  • Giving photography classes , lessons, and workshops
  • Writing photography blogs or photobooks
  • Entering photo contests and competitions
  • Sell photos to stock photo websites

You should typically use them as a secondary source of income while keeping photoshoots as your primary income source unless their profits consistently overshadow your photography income

Of course, each one of these methods has its unique profit margins and pricing strategies, but for the sake of this guide, we’ll mainly focus on photo session pricing models.

What Is the Best Way to Set a Pricing Model for Photography?

The best way to set a pricing model for photography depends on a number of factors, including your experience, location, the type of photography you specialize in, and your target market.

However, regardless of your situation, you should factor in the following aspects while pricing your services:

  • The time you spend working on a project
  • The amount of effort you put into the project, whether it’s during or after shooting
  • Any expenses that you spend in the process
  • Your living costs, including aspects like rent, utilities, insurance, etc.
  • Your market value, estimated from your experience level, skill, as well as demand and supply in your niche

To cover the previous points and still make enough profit to support yourself, you’ll need to follow a cost-plus pricing model, which is calculated by adding your expected profit margin to all your total costs.

The advantage of this model is flexibility. For instance, you’ll be able to adjust your profit margins based on your market value as you gain more experience.

How to Set a Proper Photoshoot Pricing Model

Setting an average cost for your services can be a bit challenging, but it typically follows the previously mentioned cost-plus model. Here’s a step-by-step guide that shows you how to apply that to your photography pricing.

1. Understand Your Target Market

Regardless of the type of photography you want to work in, you’ll need to take some time to understand your niche.

The best way to understand your target market is by studying your market demographics, interests, income level, and what they’re expecting when they’re looking for a photographer.

Once you have a good understanding of your target market, you can tailor your marketing and pricing strategies accordingly.

For example, if you’re targeting young families, you might want to offer discounted package pricing that includes family portraits and weddings.

On the other hand, if you’re targeting corporate clients, you might want to offer headshots and event photography packages.

Unless you know exactly what you want to do as a photographer, trying out different approaches and experimenting with target markets will help you find your optimal speciality.

2. Study the Average Photoshoot Costs in Your Region

There are a number of ways to conduct market research, but since you’re just starting, you should typically opt for free and accessible ones.

The easiest way to get an idea of how much you should charge for your services is to check search engines online for photographers in your area.

Of course, the more specific your search, the better and more accurate your results are going to be.

Keep in mind that some photographers won’t publicly disclose their detailed pricing plans, so you might need to contact them through email as a customer for further information.

Besides Google searches, you should also check social media and Yelp for photographers in your region. Gathering more information will help you form an idea about the reasonable starting price.

Another source of valuable information, especially for full-time photography jobs, is online job boards and recruiting websites like  Glassdoor ,  Indeed , and  Payscale .

3. Offer a Competitive Edge

According to a recent report by IBIS World, the photography industry revenue is expected to grow by  1.3%  over the next half-decade.

This means that there’s still room for growth, but the competition has also become quite fierce, especially with smartphone photography establishing itself as a viable alternative to amateur photography.

For that reason, you should keep your business competitive to have an edge over other photographers offering similar services.

Of course, the easiest way to do this is by lowering your prices. However, slashing the prices isn’t a viable solution in the long run, especially if you’re already nearing your minimum profit margin to break even.

Instead, you should venture into unique methods to have an advantage against the competition, such as:

  • Offering a relatively low photo editing fee
  • Introducing a photography type that isn’t available in your region
  • Introducing new techniques to the niche, such as special photography modes, lighting features, etc.
  • Speeding up your editing time and delivery ETAs
  • Using higher quality equipment whenever possible
  • Offering discounted deals on larger packages or long-term customers for a more sustainable long-term income

4. Factor In Your Experience and Skill Level

Up till this point, you have a variety of information about your local market and what other photographers are charging for services.

However, the previous steps didn’t account for the gap in experience and market value between different photographers.

For example, while an entry-level photographer charges around $50 and $100 per hour in a region, an established photographer with 5 to 10 years of experience can charge up to $500 per hour in the same region.

That’s another point where gathering plenty of information in the previous steps pays off, as you’ll also have an idea about starting prices as well as the potential for growth in your area.

Of course, for a beginner trying to break it into your local market, you should typically keep your prices at the lower end for a while.

This gives you more exposure to various potential clients and speeds up your portfolio-building process, allowing you to raise your rates later on.

5. Determine Your Expenses

A black and white photo studio with a tripod, lights, and a camera.

Credit: Brett Sayles

Figuring out your expenses is another critical part of your pricing strategy. Of course, your expenses can vary significantly depending on your type of photography, but they usually include the following:

Materials Costs

Not all photographers need to worry about the cost of materials, as not all photographers do  photography prints  and photo books.

However, for those who offer these kinds of services, and any other materials that require purchases of physical materials, you should include these costs in your final product.

This also includes any associated elements to processing these materials, including any printing, shipping, packaging, etc.

Operating and Overhead Costs (Both Fixed and Variable)

These costs include all the equipment and tools needed to perform your job. Of course, the camera and lens you’re using will typically make up the majority of these expenses.

However, you shouldn’t forget about other overhead costs associated with your photography business , such as

  • Equipment:  Cameras, lenses, lighting equipment, computers, software, etc.
  • Studio:  Rent, utilities, and labor
  • Insurance:  Professional liability insurance, business property insurance
  • Accounting and legal fees:  Taxes, business licensing fees, etc.

Of course, you don’t have to start in a studio or opt for photographer insurance right away, so you should only include the expenses that you have to pay.

Besides fixed costs, you’ll also need to factor in the variable costs associated with your niche.

For example, a wedding photographer will likely have higher overhead costs than a portrait photographer simply because they need more equipment and may have to travel more often.

Living Costs

Lastly, you need to include your average living costs to make sure that you can cover it with photography. This includes rent, utility, grocery, savings, etc.

6. Include a Value for Your Labor and Time

When setting your photography pricing plan, you should include a value for your time and effort by considering all of the factors that go into providing your service.

This includes any training, education, experience, or skills that add to your market value. A good way to ensure that your time is accounted for is to have an hourly rate and a duration minimum for projects.

7. Add a Reasonable Profit Margin

Now that you have an idea about your total costs and expenses, you should add the profit margin that suits your requirements.

Comparing your costs with your market research will give you a decent margin, which typically ranges between 20% to 50%, depending on your speciality, expertise, demand, and competition.

Like other aspects, it’s best to stick to the lower margins when you’re first starting in exchange for exposure, experience, and building a portfolio.

How to Test Your Photography Pricing Model

A bride and groom standing on a hill in the desert.

Credit: Natalia Vaitkevich

Once you have set your photography pricing model, it is critical that you test it to see how it performs in the market. Here are a few tips:

  • Track your bookings rate before and after implementing the new pricing strategy
  • Post a pricing list on your website/service page, and check your booking rate.
  • Get feedback from your clients directly by asking them to rate your prices and whether they’d recommend you to others based on those aspects
  • Offer a  money-back guarantee . This will reduce the risk for your clients and encourage them to try your services and packages

Even if your pricing plan is working well, you should revise your plan regularly and run separate pricing experiments through promotions and package offers.

This will give you a better insight into your local market, which will help you figure out when to raise your prices as your experience and portfolio grows.


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As the Content Manager of Shotkit, India Mantle brings with her a lifelong love for photography that she developed during her childhood, watching her father document their family moments with his Nikon EM. In her free time, you find her enjoying the awe-inspiring natural beauty of her home, Northern Rivers, Australia.

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travel photography pricing

Photography pricing guide: How to know what to charge in 2022

Published by Feature Shoot • 2 years ago

Last year, we witnessed a “start-up boom,” with 5.4 million new business applications filed in the United States alone. Following a challenging few years, more people are embarking on new professional journeys—and facing unexpected challenges and rewards along the way. For any new photography business, one of those first hurdles is determining your prices.

No matter what your specialty, freelance photography prices will often vary depending on the duration of the shoot, the editing time required, and your skill and experience level. A photographer in a big city will not charge the same as one in a small town, and a food photographer won’t charge the same as a real estate photographer.

The variables can feel overwhelming at times, but it all comes down to valuing your photography and knowing your worth. In this quick and easy guide, we’ll break down the basics of knowing what to charge for your services—and setting yourself up for success in 2022.

Just backstage :) by Alexander Vinogradov on

Tip #1: Calculate your costs

The first step toward setting your prices is knowing your costs—in detail. Add up your expenses, from the cost of gear and insurance to travel and transportation, post-processing software, advertising and marketing tools, taxes, subscriptions, studio space, props, backgrounds, and so on.

That number will give you an idea of what you need to make annually; divide it by the number of jobs you can realistically expect to book, and you’ll know what you need to earn from each job to break even. From there, you’ll need to make sure your prices are high enough to earn you a profit.

Tip #2: Account for your time

“Final pricing should cover your hard costs and pay for your time and labor,” the 500px team explains. It’s good practice to calculate how much time each job typically requires, including shooting time, editing time, and communicating with clients. When clients pay for a shoot, they’re not just paying for the session itself but also all the work that goes on behind the scenes. With that information in mind, it’ll be easier for you to determine what your hourly rate needs to be.

Tip #3: Do some research

Pricing can vary dramatically depending on your location and niche, so learn as much as you can about the market before setting your prices. Checking out other professional photographers’ pricing can provide some insight, but it’s only a point of departure. You’ll also need to adjust according to your level of experience and the demand in your city, as more experienced photographers can command higher prices than beginners.

Portrait confident female photographer in art studio by Hero Images Hero Images on

Tip #4: Find a trusted adviser

Organizations such as the Association of Photographers (AOP) can also provide support and guidance for their members, including help with contracts and negotiations. Working with a professional organization or even an agent can be invaluable, as can assisting for an established photographer. More and more, we’re also seeing established pros offer business mentoring services to emerging photographers. Of course, you have to pay for these coaching sessions, but they can pay off in the long run.

Tip #5: Reassess every year

You’ve likely heard it before, but it’s always better to increase your prices than to decrease them. Knowing that, you’ll likely need to reevaluate at least once a year or two to make sure you’re charging enough and increase your prices as needed. If you’ve acquired new skills or resources (gear, space, editing tools) in that time, that might be another reason your packages can be worth more than they were last year.

Photography specialties

Different types of photography command vastly different prices, and they can follow varying pricing structures. Here are just a few popular specialties, at a glance. These numbers are meant to represent a general ballpark, but plenty of photographers charge less or more, so these are not meant as advice or recommendations.

Peeler by Anil Akkus on

Product photography

Product photography is one niche with a wide price range, depending on the job. If you’re shooting some eCommerce photos for an Etsy shop, for example, you’re likely to charge far less than you would if you were shooting in the studio for a major commercial client.

Product photographers can charge by the image and/or by the hour. We’ve seen studios charge anything from $250 for setup, plus $50 per image, to $400-$500 an hour and up. Advertising jobs for big clients can run well into the thousands for the day. Beyond your day rate, it’s essential here to work out usage and licensing fees, as where and how your photos are used will affect your pricing.

Breakfast by Irina Meliukh on

Food photography

Food photographers can charge by the hour, per image, per recipe, or a standard day rate. Pricing will also depend heavily on the usage; a commercial or advertising job for a beverage company, for example, will be pricier than an editorial job for a food blog or magazine. While some jobs might cost $500, a day rate with a well-established food photographer can run up to about $1,700 and up, plus extra for styling, retouching, and overtime.

The party is on by Red Bull Photography on

Event photography

Event photographers often charge by the hour, half-day, or day. If they’re charging by the hour, they usually have a minimum of two hours or more. We’ve seen prices range from around $150 an hour to $2,500 and up for a final package.

Rebekah & Will-3 by on

Wedding photography

WeddingWire’s 2020 newlywed report puts the average cost for photography at around $2,400 in the US. The Knot Real Weddings Study of couples married in 2021 found the average cost of a wedding photographer to be about the same: $2,500. With that being said, we’ve seen wedding photographers offer prices starting much higher, perhaps at $5,000-$7,000. Very well-known photographers can even command coverage prices of $14,500 and up, so there’s quite a range.

Queens Forte Kitchen by Nathaniel Gunby on

Real estate photography

Real estate photography prices can vary depending on the square footage of the property, the number of hours required for the shoot, retouching needs, the number of photos delivered, and more. For a residential listing, a typical session might take around 45 minutes and cost about $200, plus more for additional images beyond the chosen package (generally, packages will include maybe five to ten photos).

Drone photography, video, and twilight photography will usually cost more. Plus, with all that being said, architectural photos will typically cost (much!) more than photos made for residential real estate listings.

Stéphanie by Frederic People on

Portrait and headshot photography

We’ve seen headshot pricing range from the hundreds to thousands, depending on the number of looks needed. With an established photographer, one look might cost $250-$500, while four looks could run around $750-$1,000. More experienced photographers can charge even more. Peter Hurley, one of the most famous in the business, has prices starting at $1,500 for headshots and $3,000 for portraits.

Kaguya by Prabu dennaga on

Pet photography

We’ve seen pet photographers charge anywhere from $300 for a studio shoot to $1,000 and up for outdoor sessions. Most packages include a fixed number of retouched images, with additional retouched images available a la carte . Prints will usually be extra. In general, you’d charge more for more pets, and you’d charge more for location shoots (at home or outside) than you would for sessions in your studio.

Finally, remember that pricing is personal, but it shouldn’t be taboo. Gather as much information as you need to make an informed decision, and learn to think like a businessperson. You might be an artist at heart, but photography is your job, and you should be paid accordingly.

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Our Expert Guide to the BEST Travel Cameras in 2024

We’ve spent years working as professional travel photographers, and are proud to have put together this definitive guide to the best travel cameras in 2024 for every budget, based on actual hands-on experience.

One of the best souvenirs you can bring home from your adventures abroad is photographs.

As the old saying goes, pictures are worth a thousand words, and nothing brings back the excitement and thrill of holiday memories quite like looking back at your photos.

These days almost everybody has a decent camera in their pocket, thanks to the wonders of modern smartphones. And while these are fine for the average person, if you really want great image quality, you’re going to have to invest in something better.

People say, “It’s not the camera that takes good photos, it’s the photographer”, and this is completely true. Yet there’s a reason professionals use expensive gear – they are better for the job.

Never fear though, that doesn’t mean you need to go out and spend $10k on a set-up! Definitely not.

Church Of The Good Shepherd Best Travel Camera

In fact this article is going to save you time and money by diving straight into the best travel camera for every budget.

So why listen to us?

We’ve been working as professional travel photographers for almost a decade, and have been fortunate enough to put hundreds of cameras to the test during our career.

Based on our personal experience, we’ve been able to narrow down the absolute top choice in every category.

Whether you are a beginner, intermediate or professional, or even if you know nothing at all, we’ll help you make the right choice so you don’t waste your money getting something that just isn’t up to the job.

READ MORE: Check out our comprehensive guide on how to take better travel photos .

Let’s dive into our comprehensive guide for the best camera for travel photography.

Table of Contents

Our Recommendation

Bonus: recommended lenses for sony a6600, bonus: recommended lenses for sony a7iv, size and weight, resolution/megapixels, interchangeable lenses, manual settings, weatherproofing, stabilization, mirrorless vs dslr, what camera do most professional photographers use, what camera is best for travel videos, what is the best small camera for travel, what is the best travel camera in 2024.

Without further ado, let’s get into the article!

Disclaimer – NOMADasaurus is a participant in the Amazon Services LLC Associates Program and the Amazon EU Associates Programme, an affiliate advertising program designed to provide a means for sites to earn fees by advertising and linking to and affiliated sites.

GoPro HERO12 Black – The Best Action Camera

Action cameras have come a long way since we bought our first one back in 2010.

They used to be reserved just for people who were into extreme sports – skiing, skydiving, motocross, scuba diving, etc.

Now they have become one of the top travel cameras on the market thanks to their durability, compact size and high quality.

The good ones shoot in at least 4K video (this one though actually goes up to 5.3k), are completely waterproof and even connect to your phone so can take great photos from any angle.

They also shoot time-lapse photography, which is great if you’re catching an epic sunrise or particularly busy urban scene.

Even if you are not interested in jumping off of cliffs or mountain biking through a jungle, having an action compact camera is still a brilliant tool to have in your suitcase.

They are especially awesome if you’re looking for the best cameras for adventure travel.

The undisputed king of action sports cameras is GoPro, and we’ve been proudly using them for over 13 years.

These epic cameras have insane image quality and shoot some remarkable video. They’re also extremely durable, waterproof and fit in your pocket.

Adding to the GoPro series is a huge range of accessories that makes getting footage limited by only your imagination.

Check out our brand new GoPro HERO12 Black review to see if it’s right for you!

Different mounts allow you to put them just about anywhere, extension poles get unique angles (perfect for selfies), you can stick a GoPro on a tripod and there are even filters available.

We’ve had just about every GoPro camera since the original HERO was released, and we’re super excited to share that the newest one on the market is by far the best ever.

Their latest camera is the GoPro HERO12 Black , following hot off the heels of the successful HERO11 (click the link to read our review of it), and it’s risen the bar once again.

When the HERO7 came out they introduced a number of revolutionary features, such as HyperSmooth (in-built image stabilisation), TimeWarp (awesome hyper-lapse videos) and SuperPhoto (HDR photos on steroids).

The HERO9 added a front-facing LCD screen, which really stepped things up a notch, especially for vloggers.

The HERO10 brought in the new GP2 processor, which made everything work, well, just better.

The HERO11 went bonkers with a brand new larger sensor, 10-bit colour and all new aspect ratio.

And now with the HERO12 the company has gone and made everything more refined with a host of new features and upgraded battery life.

Gopro Hero 12 Black Camera For Travel

Boasting the fantastic GP2 processor, 1/1.9″ sensor and 8:7 aspect ratio, the latest GoPro HERO12 Black now has HDR video to go along with the expert camera settings.

The massive aspect ratio gives more room to crop, so you can shoot in one perspective and scale later for portrait social media content or landscape YouTube videos.

The camera shoots in 5.3k 60 frames per second, 4k at 120fps and 2.7k at a whopping 240fps (8x slow motion), which also allowing for 27 megapixel screen grabs when using 5.3k on the full 8:7 ratio.

The stabilization is even better with HyperSmooth 6.0 (in-built horizon levelling up to 360 degrees), TimeWarp 4.0 allows to switch between hyper-lapse, real-time and slow-mo recording in the same video with a tap of the screen, and the SuperPhoto has improved HDR abilities.

The screens are still very responsive and look excellent.

SuperPhoto for photographers, in particular, means you can point and shoot, and barely have to edit before uploading to social media. Although we still recommend shooting in RAW for the pros out there.

This article talks more about how to take better GoPro photos, written by a pro.

For the purists out there, the GoPro HERO12 shoots in RAW format for all photo modes.

There is still voice activation and the entire unit is waterproof to 10m, meaning there is no need for a dive housing if you’re not going below that depth.

Also the all-new Night Effects modes are really awesome. Who would have thought you could capture light trails and the Milky Way on such a tiny camera?

For the video gurus out there the HERO12 is a gimbal killer. What does that mean? It means HyperSmooth 6.0 is on another level.

The HERO7 stabilisation was amazing for vlogging and action sports, as was the HERO8 and 9, but after testing the new HERO12, the stabilisation is even better again. Don’t know how they do it, but they do! And it works at 4K at 120fps, TimeWarp and live streaming!

Want slow motion? How does 2.7k at 240FPS sound? Buttery smooth, that’s for sure.

Whereas in previous models they had White, Silver and Black models, the HERO12 only has a Black model.

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Canon Powershot SX740HS – The Best Affordable Camera

If you want a dedicated camera that is cheap and still takes decent photos then you really are spoiled for choice.

We’ve personally owned a whole range of different brands in this range, from Canon to Fuji to Olympus to Sony, and with the way the best travel camera market is now if you’re not fussy about the brand you get, then you can’t really go wrong. But let us explain what you’ll need.

You’ll basically be looking for a small point and shoot, something that is foolproof and most importantly quite durable. Having a big zoom range is a big bonus so you can crop right in on different scenes.

The ability to use manual settings will come in handy if you ever want to play around and learn a bit more about how photography works.

And you want something affordable so that you won’t be overly worried if you lose it (just make sure you backup your photos).

The Canon Powershot SX720HS was a hugely successful compact camera, and Canon backed it up with the amazing SX730HS to become the best budget travel camera.

But like all good camera companies, Canon has stepped it up a notch again by bringing out the newest model in the range, the SX740HS .

This great little travel camera does it all, and for the price, it is the best travel zoom camera out there.

40x optical zoom, manual settings, shoots in 4K video, good color grading, and it is one of the better compact cameras out there.

It also has wifi so you can transfer photos straight to your phone or laptop without plugging it in, or control the camera from your phone. Perfect for the general traveler who just wants something to take decent photos with on their trip.

It also has a large articulated screen, so you can angle your shots perfectly, whether you’re shooting from the ground or above the head.

A few more updates over the SX730HS is an improved small sensor, meaning better low light capabilities, and faster burst shooting, cementing its position as the best budget camera for travelling.

Canon Sx740Hs

READ MORE: Check out our latest guide on the best camera accessories !

Sony RX100 vii – The Best Compact Camera for Travel

This is the next level up. You still want the portability and benefits of having a point and shoot, but you want to take incredible photos too.

You’re interested in learning about the fundamentals of photography, and perhaps want to one day print your photos or maybe put them up online. Ultimately you’re after the best pocket camera for travel.

Here are the things you’ll need: Full manual control, a decent size sensor, zoom, high-quality video, flip screen (so you can shoot from different angles while still framing your shot), ability to shoot in RAW format, good ISO performance and a wide aperture.

This is the category that most people will be in. So if you’re asking yourself what is the best compact digital camera for traveling, read on…

READ MORE: Check out our comprehensive guide to the best landscape photography tips !

This is, in our opinion, the best point and shoot camera for travel on the market. It does everything you’ll ever need it to do and has incredible image quality in a premium compact size.

Sony have completely revolutionized the market with the RX100 range, and with each update it just gets better and better.

Without a doubt there’s no better option for the best compact camera for travel out there than the Sony RX100 vii right now.

The Mark 7 has a very long zoom range (8.6x optical, up from 3.6x optical, which is like having a 24-200mm lens), an amazing 20mp one-inch sensor to capture huge dynamic range, high quality 4K video and an articulating flip screen.

It’s an expensive camera, yes, but if you want the absolute best quality on the market in a small, compact unit that fits in your pocket, this is the best travel camera out right now.

BONUS TIP – If you want to create travel vlogs and have a decent camera for photography too, this is the model for you!

Sony Rx100Vii

Canon G7X Mark iii – Best Camera for Vlogging

Vlogging is the newest craze, and it’s quite literally taking over as the new digital media of choice for many travelers and influencers.

If making videos is more your style instead of taking photos, then you’re going to want to look at a camera that has a range of specific features.

Most importantly is the ability to shoot in 4K (even if not many people have 4K monitors today, in a few years it will be common and you’re going to want to have footage to match the current standard).

Once you’ve got this another handy feature is an articulated LCD screen that can face you while you’re talking in the lens.

This allows you to frame your shot instead of cutting off half your head. Lastly you’ll want a microphone jack to catch better audio.

Get the camera, start filming and put some great videos up on YouTube ! Sounds easy, right? But what is the best travel camera for vlogging…

We’ve used more vlogging cameras than we can remember, from full-frame setups to GoPros and even putting to the test the brand new Sony ZV-1F .

But what have we settled on?

The Canon G7X Mark ii has always been considered the ultimate travel camera for vlogging, but it fell short in a few different categories.

That’s all changed now with the newest upgrade, the G7X Mark iii .

Shooting fantastic 4k video, this travel camera now has an in-built microphone jack for improved audio, a flip-up touchscreen for keeping your face in frame, and has a faster start-up time than previously.

The image quality is also much better now, and with manual control functions it really is a premium compact travel camera.

Canon G7Xiii

Sony A6600 – Best Mirrorless Camera for Travel

You’ve broken out of the realm of standard point and shoots, and you’re looking for a camera that has interchangeable lenses.

You’re getting into the idea of shooting wide, or perhaps portrait shots. Maybe you really would like to get a longer zoom.

Most of all, you really want to get serious about photography.

In your kit will be a range of lenses for a range of situations. You can look at getting filters to give beautiful effects on your shots. You might even want to start growing your photography portfolio .

A few years ago everyone would have recommended you to get an entry-level DSLR. This is no longer the case.

With the way mirrorless technology has gone DSLRs are losing traction and popularity. Now you can get something with the same image quality for half the size.

Torres Del Paine National Park Views

The Sony A6600 is an absolute powerhouse and puts up a good fight for being the ultimate travel camera.

For entry-level mirrorless cameras, Sony broke the mould by introducing the A6000 a few years ago. Since then every model has been lightyears ahead of the competition.

The latest A6600 is their newest offering, and for a compact camera, it is seriously next level.

It boasts one of the fastest autofocus capabilities of any camera on the market, an improved APS-C sensor capable of high-level video and great image quality, a touch-enabled articulating LCD screen and excellent electronic viewfinder.

The range of lenses available for this Sony mirrorless camera is huge, and manages to cover all bases for whether you want to shoot 4K video or take images that you can sell to magazines.

Sony A6600

You can really get away with the standard lenses that come in most kits, but there are a couple of exceptions that you could splurge out for.

All Sony E mount lenses will fit onto the Sony A6XXX series (including the spectacular full-frame range, with a crop factor).

So if you are ever considering an upgrade to full frame and want to buy some new lenses for your APS-C sensor, you can fork out the money early and still use your lenses later on.

Best Wide Angle Lens

There’s really only one option in this range, and it’s the brilliant 10-18mm F4 . To this day one of the best photos we’ve seen taken of the Petronas Towers was taken with a Sony A6000 (older model) and this lens.

Best Portrait Lens

The Sony 50mm F1.8 is a great choice for a native portrait lens. It’s light, fast and cheap. 

The quality is decent without being amazing, but it definitely does a wonderful job for what you pay for.

Otherwise step up to the FE 55mm F1.8 (read about it below), although this will give you a 85mm perspective on the APS-C sensor.

Best Zoom Lens

Keeping with the affordable and light range that makes for great travel camera lenses, we recommend the Sony 55-210mm f/4.5-6.3 .

For the amateur and hobbyist photographer, this will do just about everything you need and is a solid lens to have in your kit.

Humpback Whales Breaching

Sony A7iv – Best Professional Camera for Travel Photography

If you’re like us and want to make capturing the absolute best images of your travels a priority, then you’ll be looking at a professional range of travel cameras.

Following on from the discussion on mirrorless vs DSLR above, you’ll get many professional photographers who choose to stick to cameras like the Canon 6D or 5D series, or the Nikon D750 or D810.

These are legendary cameras in the industry, and with the enormous range of lenses available for each one, there’s a reason the best in the business use them.

But, we’re talking about travel cameras. And for this, we recommended sticking to mirrorless. 

Full frame DSLRs are big and heavy, whereas their equivalent in mirrorless are a fraction of the size.

If you have decided you want to take the leap to a full frame sensor and want to be rocking the best mirrorless camera for travel, then you have only two choices.

READ MORE: But you need to carry everything, right? Here’s our new expert guide to the best camera backpacks on the market today!

Sony was the first major camera producer to create a full frame mirrorless camera, and while Canon has finally caught up, Sony has years of research and development on their side.

The Sony A7 series is almost flawless. Fantastic image quality, 4K video capabilities (on the A7R, A7S and the A7iv), articulating LCD screens, wifi, light, compact and a whole range of native lenses available for it makes them the absolute best cameras for traveling.

And with the Metabones adaptors you can even use your old Canon, Nikon, Sigma, Samyang or other type of lenses on it.

As of 2024, Sony’s top cameras are the A1, A7iv, A7Siii, A7Rv and the A9ii. Now while the A9ii, A7Rv and A1 are absolute beasts of cameras, the truth is you most likely don’t need all the features they have.

We currently own the A7iv and A7Rv, and for professional travel photography, they are the best on the market.

The image quality is superb and the dynamic range is insane. The low light capabilities are also amazing. Even at ISO 12800, there’s barely any noise that shows up on the shot compared to a compact camera.

We personally recommend the A7iv as the best travel camera out there , as it’s just damn near perfect, especially as a hybrid photo and video camera.

4K video with 60fps, a lightning-fast autofocus system, joystick control, touch screen, fast processor, upgraded full frame sensor and amazing battery life.

If you’re the kind of person that loves to blow up their images for print, or does a lot of cropping when you edit your shots, then that’s the only reason you’ll want to step up to the A7Rv, as it has a 62mp sensor.

But wait – isn’t the brand new Sony A7Rv the best in class right now? Yes, it is. However, while it is absolutely incredible and takes things up another notch, it’s quite expensive and the megapixel count is likely not something you need..

Instead we recommend that you save your money on the body, put what’s left over towards some lenses, and get the A7iv be your go to camera for travel photography.

Sony A7Iv

If you’re going for the Sony A7 series, we’ve got some bad news for you. Full frame lenses are expensive.

But if you’re considering turning your photography hobby into a profession, then this is a small sacrifice to make for the quality of photos you’ll be taking.

Trust us, if you’re buying the best camera for travel photography on the market, you’ll want to also have the best lenses to go with it.

The great thing with the Sony Alpha series is that their lenses are all interchangeable, meaning if you start out with a Sony A6600 and eventually upgrade to a Sony A7iv, you can take your old lenses and put them on the new camera (but it will have a crop factor).

Best All-Round Lens

The new FE 24-105mm f4 lens from Sony is pretty much the best all round travel zoom lens for photography.

It’s damn sharp, and with a constant aperture of f4, it means you can get excellent bokeh and decent low-light performance at any focal length.

This lens practically lives on our A7iv, as it’s so versatile, great for video and the image quality is fantastic.

The Sony 16-35mm f2.8 GM lens is one of the best wide angle lenses on the market, and when you throw it on your travel camera, you’re almost guaranteed to get fantastic shots.

Pretty much every review on photography sites raves about it, and having owned it for over three years now, we completely agree.

It’s not cheap, but to have such a fast and wide native lens for the Sony setup is pretty epic! If you want a cheaper alternative, check out the 16-35mm f4 , which is also very good.

Amir Timur Mausoleum

Best Prime Lens

If you are into portrait or street photography make sure you get the FE 55mm F1.8 prime lens.

It’s very fast, very light and very sharp. And with such a good value, it may be the best prime lens that Sony makes (excluding the high-end GM series).

Owning a telephoto lens isn’t just about taking photos of wildlife or zooming in on things that are far away from you. It adds a whole new creative element known as lens compression to your arsenal.

This is the optical illusion that happens when the further you zoom into something, the bigger the background appears.

You start to get this effect from around 100mm and on, so if you’re looking for the best zoom lens to put on your Sony A7iv, consider the 70-200 f2.8 GMii lens, or the 100-400mm GM lens .

We have both of these zoom lenses, and we love love love them!

DJI Mavic Air 2 – The Best Drone for Travel

Aerial photography has gained in popularity over the last two years, and it’s easy to see why. 

Not that long ago the only way to get photos from the sky was by taking a chartered flight or helicopter.

But today just about anyone can go out, buy a drone and start taking shots from very unique angles.

The appeal is obvious. Capturing epic photos and video of landscapes from a perspective that few have ever seen before.

From the moment we bought our first drone (a DJI Phantom 4) we fell in love with it.

Good drones up until now have always been quite prohibitive when it comes to travel due to their bulky size.

The DJI Phantom series helped make it more accessible for most people, but even then it was still a commitment to travel with one.

Today the best drone for travel has finally been determined.

Sunset Vibes Coron

The DJI Mavic series is what you should be looking for when considering a travel drone.

With foldable legs and compact size, they tick all the boxes for portability.

There are a few different models to consider, and it really depends on your needs.

If you’re a professional, we recommend the DJI Mavic 2 Pro , thanks to its 1-inch Hasselblad Sensor and 360-degree collision avoidance.

But just announced is the Mavic Air 2 , and with features like 48-megapixel photo mode, panorama capabilities and 4k video, it’s the best option for anybody trying to take travel photos from the air on their next trip.

Its small size and great value makes it perfect for travel, but one thing to consider is the fixed focal length, meaning you can’t zoom in to take photos.

Note – With whatever drone you buy we highly recommend buying extra batteries. You’ll be surprised how quickly you chew through these. Check out the bundle packages from DJI (called ‘Fly More’ on the Mavics).

Dji Mavic Air 2

GoPro Max – Best 360 Travel Camera

With virtual reality becoming more and more popular, it might be no surprise that one of the best travel cameras for 2024 is actually a 360-degree camera!

These incredible little devices come with multiple cameras on one piece, managing to capture an entire scene in one shot in both photos and high definition video.

When they first came out they were very poor quality, but now they’ve improved enough that we actually travel with one full-time now.

360 cameras became popular when the Chinese company Insta360 started to bring out their affordable options, but the image quality was always pretty poor.

Then GoPro stepped onto the scene with the Fusion, and it changed the industry forever.

With all the standard great features GoPro is known for, such as being waterproof, having awesome connectivity and packing it all into compact cameras, the Fusion took things to the next level.

It did require a bit of work to use though, and the stitching wasn’t great. Plus with two SD card slots required to save media, it was just that bit too cumbersome for most photographers.

Cue the Max!

The GoPro Max took the best parts of all their cameras and threw it together into one unit with this one.

The Max, with its dual lenses on either side of the body, now uses just one SD card, making storage and management so much easier, and it has a touch LCD screen that can be used on the go.

For people looking for travel cameras that can do it all, it doesn’t just shoot in 360-degree mode.

There is their ultra-wide single perspective, and for having a small sensor, the low light shots are surprisingly good.

If you’re a travel vlogger you’ll be amazed at the quality of this! The inbuilt microphones do a great job at picking up audio while cutting out background noise, and the battery life is great.

It shoots at 5.6k video quality and 30 frames per second. You can change the pitch, yaw, field of view and angles to get the view you desire.

Even more unique, it can create 360 time-lapses and hyper lapses with a simple click. No need to pull it up in a program like Adobe Premiere Pro to make your videos any more!

Best of all it connects seamlessly to your smartphone using the GoPro app, so you can do all your editing, sticking and keyframing on the go.

When it comes to a travel camera that tries to do it all, this one is hard to beat.

Gopro Max

That concludes our list of the best cameras for traveling. Let us know if you have any other recommendations, or if you use any of these cameras while traveling the world!

How to Choose the Best Camera for Travel 

No matter what level you are, the first piece of kit you are going to need to buy is the camera.

This can range from a cheap point-and-shoot right up to a top-of-the-line DSLR that can cost as much as a small car.

A quick visit to a camera store can leave you feeling completely overwhelmed with all the choices.

Keep on scrolling to find detailed information about each of these, and why they really are the best cameras for travel.

READ MORE: See what made the cut as the best travel tripod on the market in our expert guide!

What Features to Look for in a Travel Camera

There’s a number of different features that you need to look for when searching for the best travel camera to buy, based on your needs.

The first thing to look out for is how big and heavy a camera is.

When you’re on the road traveling, weight and space is a huge issue to overcome. You don’t want to be lugging around a heavy backpack full of gear if you don’t have to.

If you’re not a pro or a big enthusiast, we recommend checking out a compact camera or mirrorless camera, as they are smaller and more portable, while also providing decent image quality.

One thing that camera companies and salespeople like to preach about is megapixels. But what exactly does that mean?

A pixel is a tiny dot of color that you see on your computer or phone display. A megapixel is 1 million (actually 1,048,576 to be technically correct)  of those dots. So ‘24 megapixels’ so about 24 million dots of color

You may hear that more megapixels equal better quality photos, but this isn’t entirely true.

The sensor has more to do with image quality than the resolution does, but it does play a small part.

In short don’t get caught up about more buying a camera with more megapixels, unless you’re planning on printing your images on billboards.

Instead just use this guide to the best travel cameras to find out exactly what is the best choice you can afford.

Cook Islands Palm Tree Tropical Water Best Travel Camera

One thing to consider when looking at the best travel camera is whether or not you can change the lens.

The reason this is important is that it gives you more choices down the road if you decide you want to get into different styles of photography.

A compact travel camera is most likely a fixed lens, meaning that whatever zoom range it comes with you can’t change.

A camera that you can change the lens on will let you upgrade to wide-angle lenses, a zoom lens, better maximum aperture options for low light performance, etc.

In general, if you can afford a mirrorless camera or DSLR, it’s worth buying.

A camera that allows you to change the manual settings gives you complete control over things like aperture, ISO and shutter speed.

This opens up a whole new world of creativity, and in our opinion, you shouldn’t consider a camera that doesn’t have this feature.

Luckily every recommendation on this list allows you to control those settings, even the GoPro HERO camera below!

It’s 2024 – make sure you get a camera that can shoot 4K video!

This provides much higher resolution when shooting video, and even if you don’t have a 4K monitor at home, you can always take that clip and watch it in high definition 1080p, or even crop into your footage.

Just beware that 4K video chews up your battery life, so make sure you have some spare ones!

Unless you plan on always being in perfect weather when you travel, it’s a good idea to get a camera that is either waterproof, or has good weather sealing.

Unfortunately you often have to compromise on a waterproof camera or a quality travel camera (unless you buy a GoPro), so we don’t recommend buying a camera that is fully waterproof.

Instead just make sure it has decent sealing, or look at buying an underwater housing if you want to get into underwater photography.

How far you can zoom in on a subject is very important when trying to decide the best travel camera.

If you buy a fixed lens camera, make sure it has a long zoom range, like a Canon Powershot or the Sony RX100vii.

Or if you buy a mirrorless camera or DSLR, you don’t have to worry about this as you can always upgrade later.

Galapagos Sea Lion

No matter how steady you think you are, you will almost always have a small amount of camera shake when taking handheld photos.

If you’re shooting at fast shutter speeds, this isn’t a problem. But if you’re photographing in low light, you can end up with motion blur.

Look out for cameras that have inbuilt image stabilization to counter this.

A DSLR ( digital single lens reflex ) works by having a mirror inside the camera. When you are looking through the viewfinder the mirror is down, covering the sensor, and you are looking at a reflected scene.

When you push the shutter the mirror flips up mechanically, allowing the image to be exposed onto the sensor, and then onto your SD card. All these moving parts take up room, hence why DSLRs are larger in size.

With mirrorless cameras, there are no moving parts inside. The image comes through the lens and directly onto the sensor.

There is an electronic viewfinder,  meaning you are seeing a digital copy of what you’re pointing the camera at, rather than a live view.

So without a mirror constantly flipping, the camera can be made a lot smaller. That’s why mirrorless cameras can be half the size of a DSLR.

When mirrorless cameras first came out the quality wasn’t that great. Now they are just about on par with DSLRs, and the portability means that they are the best cameras for travel photography!

In case you’re not sure what we mean, this article goes into a bit more information, but in short, we recommend getting a mirrorless camera.

Photos Of Penguins

The 3 most popular cameras that pros use are the Canon 5Div, the Nikon D850 and the Sony A7Riv.

For general travel videos, the kind of stuff you would publish on YouTube, we recommend the Sony RX100vii. If you’re looking to create more cinematic videos, the A6600 is the best compact travel camera for videos.

If you need the best small camera for travel, you should buy the Canon SX740HS. Compact, high quality and affordable, this little beast is a fantastic travel camera.

DISCLAIMER: Some of the links in this article are affiliate links, which means if you book accommodation, tours or buy a product, we will receive a small commission at no extra cost to you. These commissions help us keep creating more free travel content to help people plan their holidays and adventures. We only recommend the best accommodations, tours and products that ourselves or our fantastic editorial team have personally experienced, and regularly review these. Thanks for your support, kind friend!

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About the Author - Alesha and Jarryd

Hey! We are Alesha and Jarryd, the award-winning writers and professional photographers behind this blog. We have been travelling the world together since 2008, with a passion for adventure travel and sustainable tourism. Through our stories and images we promote exciting off-the-beaten-path destinations and fascinating cultures as we go. As one of the world's leading travel journalists, our content and adventures have been featured by National Geographic, Lonely Planet, CNN, BBC, Forbes, Business Insider, Washington Post, Yahoo!, BuzzFeed, Channel 7, Channel 10, ABC, The Guardian, and plenty other publications. Follow our journey in real time on Facebook , YouTube and Instagram .

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Photography Pricing Guide

Photography Pricing Guide image

photo by martin-dm via iStock

If you’re a new photographer, then you’re likely in search of a photography pricing guide to help you figure out how much you should be charging. In fact, even if you’re not a new photographer, you likely need a photography pricing guide to help you figure out where you’re at in comparison with what other photographers are charging. 

Obviously, a lot of this depends upon the type of photography you’re doing. If you’re doing real estate photography, your pricing structure is going to be a lot different than if you are doing portrait or family photography. 

Still, there are some basic tips that will help you learn how to price your photography, so you won’t ever have to Google, “how much should I charge for photography,” again. 

Popular Metal Print Companies: Metal Mouth Prints , Bay Photo , and  Artbeat Studios

Pricing with hourly rates.

how to price your photography image

photo by jacoblund via iStock

There are a bunch of ways that you can structure your photography pricing, but one of the more popular ways is to price yourself hourly. 

The problem with hourly rates is that they vary widely. But, for the sake of this photography pricing guide, we will suggest that most photographers will price themselves somewhere between $50/hr to $200/hr, depending upon the type of photography and the experience of the photographer. 

We definitely do not recommend that you price yourself on the lower side of this rate unless you are brand new to photography. That’s because, when you factor in all of the time it takes to get to your location and to edit your photos, you’ll be making nowhere near that much per hour. 

You also need to factor in all of your business expenses, like your equipment and insurance costs. 

Pricing with Daily Rates

how much should I charge for photography image

photo by Pollyana Ventura via iStock

The second option for learning how to price photography is to do so on a daily basis. While this isn’t really a popular move with someone doing portrait photography, it is popular for someone who participates in wedding or event photography, in travel photography, or in wildlife photography.  

Essentially, if you can expect to spend nearly your entire day doing a shoot, then you should likely be using daily rates. Another way to look at this is that you should be charging daily rates if you cannot feasibly expect to book multiple clients on a single day.

The photography pricing guide for photographers who charge daily rates is a bit more complex because an average day rate for a photography varies between $300 and $3,000. 

how to price photography image

photo by stock_colors  via iStock

Think about it. If you’re hired to shoot someone’s graduation, then you will really only be doing 1-2 hours of work on that day and it doesn’t make sense to charge in the thousands for that service. However, if you’re hired to shoot a wedding, then you can expect to be there from 9am until 11pm. It makes a lot more sense to charge thousands of dollars for a 14-hour work day.

If you’re planning on charging daily rates, then it may be helpful to consult a photography pricing guide that is specific to your photography niche. It may also be helpful to find a more specific photography pricing guide that is relevant to your city, since a wedding photographer in New York City will be far more expensive than a wedding photographer in a rural town. 

If you’re planning on charging daily rates, it is also so, so important for you to explicitly state the number of hours you plan to shoot in your contract. Otherwise, you may end up with an especially needy client requesting too much work for your established rate. 

Learn More:

  • How to Achieve a Good Work-Life Balance
  • How to Grow an SMS Marketing Campaign

Pricing Per Photo

photography pricing image

photo by Tempura via iStock

One final popular way to price your photography is doing it per photo. This is, of course, a part of our photography pricing guide that not a lot of photographers will truly need. However, if you’re doing professional headshots for a living, or if you’re doing specific types of marketing shots, then it may be. 

Photographers typically charge somewhere between $25 to $250 per unedited photo, and $50 to $400 per edited photo. 

If you’re planning on using this part of the photography pricing guide, then we highly recommend that you, once again, think about all of the time you’ll be helping your models get set up, traveling to and from your photoshoot location, and editing. Only after you’ve established how much time a single shot might cost you should you decide on a price.

Pricing with Packages

price your photography image

photo by focalmatter via iStock

One of the more popular pricing structures in this photography pricing guide is pricing with packages. That’s because packages offer your clients different options, but it’s also because packages offer you the option to try and guide what you want your client spending money on. That’s because good photographers will offer three different packages, with the medium-priced package being what they want their clients to purchase. 

Photography packages usually cost somewhere between $150 to $500 if you’re planning on shooting a family or individual, and $350 to $550 if you’re planning on shooting a smaller event. That’s if you’ll be doing somewhere around 3 or 4 hours of shooting. 

Collecting Payment

photography pricing guide 2 image

photo by Atstock Productions  via iStock

Regardless of which structure you choose from this photography pricing guide, you’ll need to spend valuable time chasing down paychecks from your clients. Unfortunately, it is one of the cons of running your own business. 

However, there are ways that you can make this process easier on yourself and one of them is Podium . 

Podium is an all-in-one messaging platform that allows you to text your clients to remind them about their appointments, to upsell them on your products, and to get paid. That’s because Podium allows you to send your invoice directly to your client’s cell phone via text message. Considering the fact that over 95% of text messages get opened, you can rest assured that your clients received your invoice.


The invoicing option Podium offers also lets people easily pay their invoices right from their phones because it is integrated with things like Google Pay and Apple Pay. You don’t want this process to be any harder than it absolutely has to be. 

While Podium is not free, they do offer a free trial for our readers so that you can determine whether it is something that might work for your business or not. 

  • 3 Must-Have Apps for Photography Businesses
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How to Price Your Photography

If you’re a new photographer, learning how to price your photography can be tricky. This photography pricing guide will help you get every dollar you’re worth.


If you’re wondering, “How much should I charge for my photography?” then keep reading. Pricing can be a complicated topic but you can keep it simple when you’re just starting out. The #1 thing to avoid: spending more than you make. This guide will help you make money, rather than lose it.

To be a successful photographer, it’s important to price your images based on your time, effort, and market value. Use a cost-plus pricing model to determine how much to charge to cover your costs and make a profit. Remember to include production costs, shipping charges, and overhead in your pricing, and make sure you’re making enough to support yourself. This guide can help you quickly calculate your rates.

Here’s an example of a cost-plus pricing calculation:

This pricing calculation has two steps because it’s important to figure out your total cost before adding a profit percentage. Without knowing how much it costs to stay in business, you run the risk of miscalculating too much money as profit. You want to avoid costly surprises like expensive printing, broken equipment, or unpaid assistants.

Cost of Materials

For a photographer, there are direct costs to producing your final product. If your client wants prints or photo books, you need to factor in those hard costs. Don’t forget to include packaging and shipping. The cost for materials shouldn’t come out of your pocket.

Don’t forget about costs associated with digital files. Keep track of your expenses when it comes to hard drives, cloud storage, and client gallery hosting. For clients that don’t want physical prints but need digital space, remember that you still have billable items.

Because you’re an expert, you might have some ideas for cutting material costs. Clients will always appreciate your advice, and it can be a great relationship-building tool. If you have recommendations that will save them the cost of materials, they’ll be grateful and likely to send more clients your way.

Reducing the cost of your materials is an easy way to adjust your pricing model to include more profit. If you source materials from the same retailer, reach out to see if you can become partners. They might give you a discount if you use their product exclusively and help them promote it.

Buying in bulk also helps, but make sure you really need the materials. For new photography business owners, the last thing they need is a stack of materials without any clients in sight.

Selling Digitally

Focusing on selling your images digitally can significantly lower your material costs. As mentioned above, there are still expenses related to managing your digital files, but when compared to printing, packaging, and shipping physical prints—there’s no contest.

The trick is to find the right place to sell your digital prints. There are online marketplaces for photographers and artists that will let you start selling your images relatively easily. However, they often charge commissions, and you end up competing with the many photographers whose images get listed alongside yours. That kind of competition tends to drive prices down and further complicate the question of how to price your photography.

For those reasons, it’s best to set up your own online store. And doing it using Format is the easiest way to get started.

Using Format, you can set up an online store as part of your portfolio. That means you’ll have a single place you can direct potential clients to, have them check out your work, and make it easy for them to place a purchase. There are no added expenses to include in your cost-plus pricing model because the option to set up an online store is included in every Format plan.

In addition, as opposed to an online marketplace , you have complete freedom over how your images are displayed and they aren’t shown side by side with your competitors.

Build your professional portfolio website with Format

Cost of Labor

When you love your work, you can unintentionally undervalue the cost of your labor. That’s the flip side of building a creative career. Just because you enjoy it doesn’t mean that it isn’t work. The time and labor you put into your work, whether that’s on a photoshoot or retouching afterward, needs to be reflected in your total cost.

For every piece of work, a photographer needs to know how much time it will take him or her to deliver this product. Count up the hours and be realistic. Don’t count the thirty-minute break you took to scroll through Instagram, but definitely count all the time you spent at a photo shoot waiting for everyone to get into place. When you’re on the job, you’re on the job, and you should be paid.

Consider all the time you need for pre-production (setting up your equipment, ensuring you have what you need for the shoot) and post-production (any editing or uploading of photos), including the time spent traveling and meeting with your client.

Photographers should ask themselves, “How much is my time worth?” and your photography pricing should reflect that. The more experience you get, the more you can increase your cost of labor. Ultimately you’re worth what a client will pay for your time. What makes them agree to pay more? If you are professional and deliver high-quality images on time.

Freelance Photographer Tip: It can feel great to get lots of jobs but be wary of small gigs that chew up time with low profit. Instead, focus on booking fewer bigger jobs. One big job can be worth several smaller ones (and save you from burning out!).

Overhead Costs

Overhead costs can be scary for an entrepreneurial photographer. You want to start making money, but you need a lot of equipment to get started. In the photography business, the tools you use can affect the quality of your work and the management of your time.

This is a cost you just can’t cut. Maintaining software, post-production equipment, lighting, backdrops, and buying camera lenses are all part of our overhead costs, plus the wear and tear. How often will you have to replace your camera?

If you choose to get some photographer insurance to cover damage to your equipment or business liability, the insurance fees are another overhead cost. Also, remember to include in your overhead costs any professional services you need to run your photography business, such as an accountant.

Advertising is an additional overhead cost. Depending on your photography business, you might need business cards and a spending budget for digital ads. These costs can contribute to the overall success of your business but you need to make sure you’re getting a return on your investment.

Keep track of how many new clients or gigs your advertising costs are generating and consider if it’s worth it. If it’s working, maybe it’s time to up the ante.

To cover your overhead costs in your pricing structure, add up your expenses for the year. Take that total number and divide it by the projected amount of jobs you’ll work in a year. Add that percentage of the total cost to a photography job, and you’ll start covering your total overhead, bit by bit.

Freelance Photographer Tip: If you’re just starting out, an effective way to offer affordable prices is to lower your overhead costs. Decide what’s really necessary to do a good job and stick to the basics.

A little bit more about expenses…

There are two types of expenses for a photographer: Fixed and Variable.

Fixed Expenses

These are your equipment costs, marketing, communication, and other photography business necessities. Profits should also be part of your fixed cost calculation, like a loan payment or payroll. The end goal of working as a photographer is to make a profit, not to break even.

Variable Expenses

Includes expenses that vary based on how many and what kind of shoots you do.

For example, if you are a wedding photographer , some bookings may have you spending money on travel, hotel, consultation, rental gear, and/or an assistant. Alternatively, suppose you are a fashion photographer. In that case, you may have to account for the expenses of location shooting fees or studio space, lighting, make-up, styling, casting, assistant fees, and retouching.

Photography pricing is more straightforward when you understand what it actually costs to run your business. This will get you to how much you’ll need to charge to earn a profit. If the pricing for your product or service doesn’t cover costs, consider yourself at a loss.

Our Photography Pricing Guide to Success

Now that you have your material costs, overhead costs, and labor costs all figured out, you should know how to price your photography for your next gig. Add your desired profit, and this cost-plus pricing equation will result in your suggested retail price.

It is also essential to gauge the costs of specific photography services that you might offer. For example, how much does a photoshoot cost to arrange? Will you be buying or renting your equipment? This will help you set a professional photoshoot price that works for both you and your clients.

Photography session prices should be calculated based on the number of hours, standard photography rates, and the equipment required. Use packages as a basis for pricing, but be flexible. Keep your photographer pricing list current by monitoring your costs.

By following this photography pricing guide, your final pricing model should:

  • Cover the hard costs
  • Pay for your time creating the final product
  • Leave room for overhead expenses and profit

Adding your profit can be very subjective. You need to have an accurate understanding of your photography’s worth. Here are some points to consider when you’re calculating your profit percentage:

  • The quality of your work and how you package your finished product
  • The perceived value of you and your products in the marketplace
  • How confident you are in your skills
Freelance Photographer Tip: To demonstrate that you are an active photographer, update your online portfolio frequently with current projects.

Industry-Specific Pricing Considerations

Commercial photography pricing.

When it comes to pricing commercial photography clients, costs are above a basic and creative fee. These costs are unique to each client and cannot be applied to all clients.

It’s possible to make $20k, 45k, $85k or more from a single commercial shoot. The rates differ greatly, and this is because photographer’s fees should be based on their own expenses, resulting in variation.

Fees must be calculated based on the costs associated with doing business instead of averaging or pulling a number out of the air because it sounds good to you.

When setting your photographer day rate, speak to other local commercial photographers to get an idea of what companies are willing to pay. However, regardless of the competition, don’t be afraid to be transparent about your photography day rate, as companies need this information to enlist in your services.

Event Photography Pricing

Depending on the size of your event, the location and the experience level of your photographer, event photography pricing can vary. Typically, however, you can expect a rate between $200 and $500 an hour.

Consider what you bring to the table: the equipment, lighting, backup equipment, expertise and more. Bringing these factors into the conversation upfront will help determine how much for a photographer event organizers might be willing to pay.

Event photography is a fun and rewarding way to earn money as a photographer. However, it’s important to not get too carried away with the joy of being part of a fun event, and also set your photography prices per hour at a profitable level.

Portrait Photography Pricing

A portrait photography photoshoot and print package typically starts at $150-$300.

To understand the total cost, we have to factor in all the variables. Specific items to be aware of when setting your portrait photographer’s pricing sheet are installation costs and the time involved with setting up. If you spend too much time setting up without getting paid, you could end up losing money.

Knowing how much to charge for portrait photography is crucial if you want to win over clients while making a good income. It is common for portrait photographers to offer industry-specific deals such as corporate, family, and/or school packages. Considering all of these into several different pricing scenarios will help you also determine how to price portrait photography packages.

Graduation Pictures Prices

Graduation picture prices can range from $100 per session to $400 per session, depending on the package the senior has selected.

How much to charge for graduation photos depends on what packages you’re able to offer and if you have the equipment to provide the value expected per tiered package. It’s common for a graduation package to include a graduation gown, cap, tassel, online proofs and digital images.

For higher tiered packages, the location and studio matters to the client and more photo options to choose from. The length of time spent at the studio to capture the perfect shot is part of the experience seniors expect from the shoot.

A simple gauge would be to speak with the school to find out how much they have paid photographers in the past. Given that schools are generally quite price-sensitive, it is recommended that you set your rates somewhere in line with their expectations.

Wedding Photography Prices

The average wedding photographer cost is around $2000 in the United States, but the actual price of your services will depend on the length and type of each wedding.

Vendor’s experience, level of expertise, event guest count, date, and geographic region are some of the factors that influence pricing.

Wedding photographer prices typically include between six hours and unlimited coverage. The more time you need for your event, the more you should charge. Some photographers include prints in their wedding photography rates. In addition to the initial pricing, wedding photographers’ packages may include expenses such as equipment, employees, marketing, and liability insurance.

The Different Approaches to Building a Pricing Model

While the cost-plus pricing model is a great place to start, it is not the only answer when it comes to how to price your photography. There are several ways of using value-based pricing that can help you ensure you get paid appropriately for what your photos are worth.

In the end, your pricing model can take into account multiple approaches. The cost-plus pricing model will tell you the minimum you should charge to reach your desired profit, and these value-based pricing methods will help you determine if you can ask for more.

Ways to Calculate Freelance Photographer Rates

Freelance photography pricing is difficult but critical if you want to ensure you get paid the right amount for your work. We’ve outlined some key methods for setting your freelance photographer prices correctly, so you can start earning a profit immediately. If you are looking for ways to find freelance work, check out our guide to finding fantastic freelance photography jobs .

Rates Based on Price Per Photography Use

Usage-based pricing is a typical method for setting freelance photography rates and is used for photography projects where the client is looking for just a few high-quality images of their subject, such as product photography or corporate portraits. This type of pricing model takes into account how your images will be used.

For instance, if the photos are going to be used in a national campaign, you can ask for more money than if they were to be used in a local newspaper. Also, this model takes into account how long your photos will be used, such as whether they’ll appear once or be reused again and again over a certain period. If your photos are going to be shown to a wider audience, this is often a smarter move than simply charging photography rates per hour.

The Association of Photographers has an image usage calculator that can help you figure out how to price photography based on usage. It lets you input a base amount and then select the usage details such as the licensing period, types of media, and the territory where your photos will be used.

Hourly Rates

Charging an hourly fee is the standard for many types of event photography, such as weddings and corporate events. The photographer hourly rate model is useful because it ensures you get paid for all the time you invest in shooting an event. If the event runs long and you end up having to stay late, you get paid for it, as per the photographer rates per hour agreed.

If you decide to go down this route, think carefully about the photography prices per hour you wish to charge. Have a look at the average hourly rate for photographers in your area, so as to not price yourself out of the competition. Remember that your final charge can also include time spent before and after the event, such as for travel, client meetings, preparation, and post-production.

Costs of Paying a Photographer By the Hour

While it may seem the most straightforward choice, choosing to be paid as a photographer by the hour needs careful consideration and thought into the potential overheads. Make sure that your hourly rate factors in any additional costs required for the shoot so that you can avoid facing difficult discussions with your client further down the line. If your photographer fees are largely job-dependent, consider tailoring your hourly rate to each client’s requirements. This approach will allow you to provide the most value while also retaining profitability on each project.

Alternatively, photographers will sometimes charge a flat rate for shooting an event. This is best suited to photographers with a lot of experience. That’s because to determine how to price photography at a flat rate for an event, you have to be able to accurately estimate how much work will go into it.

It’s also standard for portrait photographers to offer a flat rate for a photo session. This helps you factor the professional photoshoot cost into the rate. Sometimes these sessions will be sold as packages based on the number of images. Have a look at how much are photo shoots in your area for guidance on this. As long as the photographer knows how long it takes them to capture and retouch that number of images, they can offer a flat rate with confidence.

However, there’s more to it than just knowing how long it takes you to complete tasks. Do some market testing and discover how much photoshoots are currently being charged art in tour areas. This will help you set a pricing model that is both competitive and profitable.

Whenever you charge a flat rate for a project, it’s essential that you and the client agree on what’s involved beforehand. That includes things like the number of images, the number of client feedback rounds, whether the client wants prints, etc. If you don’t take the time to outline the scope of the project, it’s impossible to know what to charge. You could end up finding out halfway through the project that the client wants you to do much more work than you expected.

For this reason, you should write up a simple contract that outlines all of the work you plan to do for the project. It’s the only way to ensure you get properly compensated and the client gets exactly what they want.

Rates Based on Experience

It should go without saying that experience is a major factor in how much photographers can reasonably charge for their services. But if you’re looking for some specific examples, here is a brief photography pricing guide for different experience levels.

Beginners: Amateur photographers typically offer their services for between $25-$75 per hour. That’s for taking photos that appear on blogs, small websites, or in local advertisements. However, these photographers usually lack basic photography knowledge. So if you understand at least the fundamentals and standard practices of photography, you’re ahead of this group.

Students: There are a ton of photography students out there who are eager to start working. These photographers can usually ask for more money than hobbyists since they have some formal training. The typical hourly rate is between $50 and $100 an hour, depending on which school they attend, how far along they are in their studies, and whether they have any professional experience.

Entry-level photographers: Those who are just getting started in the world of professional photography after taking some formal education typically charge $50-$150 per hour or $25-$125 per image. Since their amount of professional experience is probably limited, the same factors that affect the rates of student photographers also apply here.

Professional photographers: Photographers who have some real experience under their belts can typically charge $75-$250 per hour. With the higher pay, clients expect these photographers to know all the ins and outs of the craft, including having great pre-production and post-production skills.

Top photographers: Those who climb their way to the top of the field to become high-end photographers can charge way more, from about $250-$500 per hour ranging up to as much as $10,000 per day.

Rates Based on Specialty

Choosing an area of photography to specialize in is one way to start earning higher rates. This is something that many new photographers shy away from. That’s because there’s a fear that if you limit yourself to a single area of expertise, you’ll miss out on opportunities that fall outside of that category.

But by developing expertise in a specific type of photography, specialized photographers have their work valued higher than general photographers. There are many different areas photographers can specialize in, here are just a few examples.

  • Documentary

Some specializations are valued higher than others. Typically, the more specialized the skills required for the job, the more you can earn doing it. For instance, experienced wedding photographers tend to make more than general portrait photographers. That makes sense as weddings are one-time events where the photographer often has one chance to capture important moments. So there is little room for error. Since not every photographer is up to the task, skilled wedding photographers are always in demand and can ask for higher rates.

Also, when you choose a specialization, consider how many projects you’ll be able to take on per year. This will help you determine how to price your photography. If you are a wedding photographer, work tends to come in seasonally, so you’ll have to make sure you’re earning enough to cover your costs and keep you going during the offseason.

How to Test Your Photography Pricing Model

Okay, so you have read through all of this advice and have decided on a photography pricing list; how do you know if it is correct? By now, you have probably realized that, after your costs have been factored in, photography pricing is fairly arbitrary, and it takes a bit of time to get the right price-market fit. The best way to determine if your photographer pricing list is right is by testing it in the market.

One way to test your pricing model is by putting up photography pricing list examples on your website and measuring the response from customers. For instance, if you offer photoshoots as one of your services, try placing a photoshoot pricing list on your photographer site. If you are struggling to make bookings, this could mean that your pricing model needs to be revised. Likewise, if your photoshoot costs end up being higher than what you make, you definitely need to rethink your rates.

Sometimes the model is fine, but you just haven’t accounted for additional client requests and changes further down the line. In this case, be clear about your photographer’s cost per hour rate so that your client is fully aware of the additional costs associated with the extra work. A well-developed contract can make this easy for both parties. You can also set fixed photographer fees for location work so that overheads don’t eat into your profit margin.

If you perform a number of different photography services, there also could be certain elements of your pricing list that are eating away at your profitability. For example, your event photography rates per hour could be too low, or portrait photography cost simply too high. Whatever it is, try to pinpoint the problem and act upon it before these costs mount up and hurt your business.

Get the Low-Down on your Competitors

Any established photographer would tell you to take stock of the other businesses in your local area. You should conduct some market research within your photography niche (ex. wedding, portrait, commercial) to see how you compare photography pricing models. This is what your clients will be doing, so make sure you know what they’ll see.

Depending on your photography business and location, your competitors could favor à la carte solutions, custom packages, or add-on options. What are your competitors charging? What are you offering? What does your pricing model look like in comparison? Just remember, photography cost is only one element of your model; you must also factor in distance, time, and your esteem value.

For some concrete examples of what pay rates other photographers are earning, check out this photography price list for beginners. It provides examples of how much photographers have been paid for various projects.

Don’t feel obligated to copy your competition’s photography pricing, though. While determining the average photoshoot prices of your competitors can help, don’t be too afraid to value your talent, experience, and charisma for what it is. If you feel what you offer is worth more than your competitors, by all means, set the bar high with a photoshoot price list to match. The importance of market research is for you to at least be aware of your local market.

In some cases, your competitors’ model will be “best practice” and indicate how it should be done. In other cases, you can develop a better way to be more disruptive in the marketplace. Regardless, photography pricing will vary depending on what kind of business model you are using as well as how many other players there are in the market. You need to be realistic and relevant to your local market. Do your research!

Freelance Photographer Tip: Determining your local market is vital to becoming a working photographer. If your photography pricing is too high, you will need to convince your clients of the value of your work enough to pay that price.

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Photography Pricing Guide: Determining Your Rates

Consider your costs, understand your market, determine your profit margin, choose a pricing structure, set your rates, revisit and adjust your pricing, communicate your prices clearly, how to handle price negotiation, when to offer discounts, tips for getting paid on time.

Setting the right price for your photography work can sometimes feel like navigating a maze. But don't worry! This guide will help you answer the question "how much should I charge for photography?" in a way that considers your costs, suits your market, and makes your business profitable. Let's get started.

Before you can figure out how much to charge for photography, you need to know what it costs you to do business. This isn't just about how much you spent on your camera. It's about all the nitty-gritty details that add up in the background.

  • Equipment: This isn't a one-time cost. Cameras, lenses, tripods, lighting gear, memory cards—these all wear out over time and need replacing. And let's not forget the costs of software like Adobe Lightroom or Photoshop for editing.
  • Overhead: If you have a studio, you've got rent, utilities, and maintenance. Even if you work from home, you have expenses like internet and phone bills, office supplies, and maybe even a portion of your rent or mortgage.
  • Travel: Whether you're going across town or across the country, getting to your photo shoot isn't free. You've got gas, vehicle wear and tear, maybe airfare and hotels, and don't forget meals on the road.
  • Time: This one's easy to overlook, but it's probably your biggest cost. Every hour you spend shooting is an hour you aren't doing something else. So, how much is your time worth?
  • Marketing: Whether it's business cards, a website, ads, or social media management, getting the word out about your business costs money.

Adding up these costs gives you a starting point. It tells you how much you need to make just to break even. But remember, you're not in this just to break even. Next, we'll look at understanding your market, to make sure you're charging a price that's competitive and profitable.

Now that you know your costs, it's time to look at the other half of the equation—your market. Understanding your market is all about knowing who your customers are and what they're willing to pay. Here's what you need to consider:

  • Competition: Who else is offering photography services in your area? And more importantly, what are they charging? This isn't about undercutting the competition, but about making sure your prices are in the same ballpark. If you charge too much more, potential customers might go elsewhere; charge too little, and they might question your quality.
  • Target audience: Are you aiming for budget-conscious families looking for affordable, high-quality portraits, or businesses needing professional product shots? Maybe you're targeting brides-to-be with a taste for luxury? Each audience has different expectations, and will be willing to pay different rates.
  • Location: The cost of living varies greatly from city to city and region to region. A photographer in San Francisco or New York can charge more than one in a small Midwestern town. Make sure your rates reflect the market you're in.
  • Specialization: If you specialize in a field that requires specific skills or equipment—like underwater photography or aerial drone shots—you can charge more. Specialization can help you stand out from the competition and justify higher rates.

Understanding your market isn't a one-time exercise. It's something you need to keep an eye on regularly. As you gain more experience, upgrade your equipment, or expand your services, you'll need to adjust your rates to reflect these changes. So, now you're probably wondering, "how much should I charge for photography?" Let's find out in the next section.

With a clear understanding of your costs and market, it's time to tackle the next step: calculating your profit margin. Remember, this isn't just about covering your costs—it's about making a living. So, how much should you charge for photography to ensure you're not just surviving, but thriving? Here's a simple way to approach it:

  • Start with your desired annual income: Let's say you want to make $50,000 a year. That's your end goal. But don't forget, this isn't the amount you need to earn from each shoot—it's the total you aim to earn in a year.
  • Estimate the number of jobs you'll do in a year: Be realistic. If you're just starting out, you might not have a full calendar. Let's say you can land 20 jobs in your first year.
  • Divide your desired income by the number of jobs: This will give you a rough idea of how much you should charge per job to meet your income goal. In this case, $50,000 divided by 20 jobs is $2,500 per job.

Now, remember this is a rough calculation. Each job might not take the same amount of time or require the same resources. Some jobs might be more profitable than others. But this gives you a ballpark figure to start with. Also, don't forget to factor in your costs when determining your final pricing.

Calculating your profit margin isn't rocket science, but it does require some careful thought and planning. It's all part of figuring out the answer to that all-important question: "how much should I charge for photography?"

Having a clear profit margin goal is a solid start. But, how do you structure your pricing to meet that goal? Here are a few common structures that photographers use:

  • Hourly Rate: Some photographers charge by the hour. It's straightforward and easy to calculate. If you go this route, ensure your hourly rate covers your costs and aligns with your profit margin goal.
  • Per Image Rate: A per image rate can work well for some types of photography, like product or real estate photography. You charge for each image you deliver. It encourages clients to value each shot.
  • Package Rates: Package pricing bundles a set number of hours or images together at a lower rate than if purchased separately. It's a way to offer more value to clients and increase your booking potential.

There's no one-size-fits-all answer to which pricing structure works best. It depends on your style of shooting, your market, and your personal preference. The key is to choose a structure that's transparent, fair, and aligns with your business goals.

Don't be afraid to experiment with different structures until you find one that fits. Ultimately, the right pricing structure will help answer the question: "how much should I charge for photography?"

Now that you've done your homework—understood your costs, studied your market, decided on a profit margin, and chosen a pricing structure—it's time to set your rates. This can seem like a big step, but remember, it's not set in stone. You can adjust as needed.

First, calculate your base rate. This is what you need to cover your costs and make a profit. If you're charging hourly, this is your hourly rate. If you're charging per image, this is your per-image rate. If you're offering packages, this is your lowest package price.

Next, consider adding a little extra to your base rate. Why? This gives you some wiggle room for things like price negotiations and discounts. Plus, it can boost your perceived value. If clients see you're not the cheapest option, they might assume you offer better quality or service.

Finally, remember to value your time and talent. Don't undersell yourself. If you're asking "how much should I charge for photography?" remember that the answer should reflect not just your costs and market rates, but also your skill and experience.

Take a deep breath and set your rates. Remember, it's not a life sentence. It's a starting point that you can adjust as you learn more about your business and your clients' needs.

Setting your rates is not a one-and-done deal. In the world of photography, things change — market trends shift, your skills improve, and your business grows. As a result, it's important to revisit and adjust your pricing periodically.

So, how often should you review your rates? A good rule of thumb is to do it at least once a year. However, if you see a significant change in your business or the market, don't wait. Adjust your rates as needed.

Reviewing your rates doesn't necessarily mean raising them, though. If your skills have improved significantly or you've invested in high-end equipment, a price increase might be in order. But if the market is saturated or clients are balking at your prices, you might need to consider a price drop.

Remember, revisiting your pricing isn't a sign of failure or uncertainty. It's a sign of a healthy, adaptive business. So, don't shy away from asking yourself, "how much should I charge for photography now?" Your answer today might be different from your answer six months or a year from now — and that's okay.

Once you've determined your rates, it's time to let your clients know. But how can you do this in a way that's clear and doesn't lead to misunderstandings down the line?

First, be upfront about your prices. Don't hide them or make potential clients jump through hoops to find out "how much should I charge for photography?". Consider including a pricing page on your website or a detailed rate card in your initial client consultations.

Second, explain what's included in your prices. If you charge per session, let clients know how long the session lasts, how many photos they'll receive, and whether retouching is included. This will help prevent sticker shock and ensure clients understand the value they're getting.

Finally, be prepared to answer questions about your prices. Clients might want to know why you charge more than other photographers or why a particular package costs what it does. Be ready with clear, concise explanations that highlight your skills, experience, and the quality of your work.

Remember, clear communication about your prices can help build trust with your clients. And trust is key to a successful photography business.

It's a common scenario for photographers. A client approaches you, loves your work but then says: "Your price is a bit high. Can we negotiate?" The question of "how much should I charge for photography?" now takes a twist. How do you handle this situation?

Firstly, remember that negotiation is part of business. It's not a reflection on your worth or the quality of your work. Some clients have budgets, and they're trying to work within them.

Be firm but fair. While flexibility can help you win business, too much can undermine your profitability. It's okay to say no if a client's proposed price doesn't meet your minimum rate. However, do it in a friendly and professional manner.

Offer alternatives. If your client can't afford your premium package, suggest a lower-priced option. Perhaps a shorter session or fewer final images would bring the price within their budget.

Lastly, consider the long-term value of the client. Is this a one-off job, or could it lead to future work or referrals? Sometimes, it may be worth accepting a lower price now for potential future gains.

Remember, negotiation is a skill. Like all skills, it gets better with practice. So don't shy away from it. Instead, see it as an opportunity to improve your business acumen.

Offering discounts can be a powerful tool to attract new clients or reward loyal ones. But the question is, when should you cut your photography prices?

One strategy is to offer discounts during slow periods. Let's say your business is often quiet in the winter months. You might choose to offer a winter special to attract more bookings. This approach can also help you fill up your calendar during weekdays or other less popular times.

Another good time to offer a discount is when launching a new service. Maybe you've just started offering drone photography, and you want to drum up some interest. A discount can attract clients who might not have considered this service before.

Lastly, consider offering discounts to repeat clients. This not only rewards them for their loyalty but also encourages them to keep coming back. It's a win-win.

However, be mindful not to undercut your value. Remember, you're offering a specialized service, and you should be fairly compensated for your skills, time, and effort. Also, make sure your discounted rate still covers your costs and leaves room for a reasonable profit. Otherwise, you may find yourself working hard while barely breaking even.

So, when thinking "how much should I charge for photography?", remember that discounts are a tool. Use them wisely to balance attracting clients and maintaining profitability.

Getting paid on time is vital to keep your photography business running smoothly. But how can you ensure this happens consistently? Here are a few practical tips:

Firstly, set clear payment terms. Make sure your clients know when and how they should pay you. Whether it's 50% upfront and 50% upon delivery, or a full payment before the shoot, outline your terms in a contract and have your clients sign it. This way, there's no room for confusion or delay.

Secondly, consider offering various payment options. These days, people are used to having multiple ways to pay, whether it's by credit card, bank transfer, or mobile payment apps. By making it easy for your clients to pay you, you increase the likelihood of getting paid promptly.

Thirdly, send invoices promptly. Don't wait for weeks after the job is done to send your invoice. The quicker you invoice, the quicker you'll likely get paid.

Finally, follow up on late payments. If a payment is overdue, don’t hesitate to remind your client. Be polite but firm. After all, you've provided a valuable service and you deserve to be paid in a timely manner.

In the end, determining "how much should I charge for photography?" is just one piece of the puzzle. Ensuring you get paid on time is equally important. Remember, your skills are valuable, and you deserve to be compensated fairly and promptly.

If you're looking to gain a deeper understanding of pricing your photography services, don't miss the workshop ' How to Price Your Photography ' by Kayleigh June. This workshop will provide you with valuable tips and strategies to help you confidently determine your rates and grow your photography business.

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February 26, 2022



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At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

Russian forces have invaded Ukraine, confirming our worst fears. At this very hour they are attacking us on the streets of many Ukrainian cities.  We are at war.

Skylum was proudly founded in Ukraine, and our core development center is based in Kyiv. At this harrowing time, unfortunately we cannot guarantee the on-time delivery of updates to Luminar Neo. We strive for excellence in everything we do, and we will make sure to further develop and improve Neo and to keep you updated on any news. 

However, today we ask our community for help and support. Here are some details on what has happened and how you can support Ukraine in this difficult time.

!   At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

! Right now, there are missile strikes and bombardment of peaceful Ukrainian cities.   We must hide our families in bomb shelters and protect our land with weapons in our hands as part of the territorial defense forces.

! This disastrous and entirely unprovoked Russian war has already taken the lives of 198 civilians. 33 children have been injured, and 3 have been killed.

! The Armed Forces of Ukraine, young and brave heroes, are fighting all over the country not only for Ukraine but for Peace and Clear Skies in Europe. 

As we write to you from a city under attack, we want to be very clear: This war is not just something you see on TV. It is not happening in some distant lands. It is happening right now here in Ukraine, and the Russian forces who are invading our lands and threatening our families may come to your doorstep one day too if we do not stop them.

Sanctions that world governments are currently imposing are not enough. Russia must be completely isolated from all spheres of the civilized world: the financial system, technologies, sports, culture.  

Here is a list of simple actions you can take to help Ukraine. We MUST unite to quite literally save the world before it’s too late:

- Contact your local representatives and pressure them to provide more support for Ukraine and stricter sanctions on Russia. We need military and humanitarian aid and Russia must be cut off from SWIFT.

- Donate money to humanitarian aid organizations. Find a full list over here:  

- Follow the news from official channels. Avoid fake news and disinformation!



- Support the Ukrainian Army —  Official Account of the National Bank of Ukraine

We stand together

Please share this information with your community.

#Ukrainians #NATO #Ukraine #StandWithUkraine


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Photography Pricing Calculator: The Ultimate Guide to Setting Your Photography Prices

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Pricing your photography services correctly is critical to the success of your business. In order to do this, it's important to understand the factors that influence pricing and develop a strategy that reflects your value, market, and goals. 

If you set your prices right, you’ll not only cover your expenses, make a profit, and grow your business but it gives you the confidence to attract the right clients. On the other hand, setting the wrong price can result in undervaluing your skills and time, working yourself to burnout and making no money, and eventually going out of business. 

‍ It's essential to ensure that your pricing aligns with the sustainability of your business. So let’s dive into the ins and outs of how to price your photography services.

Why It's So Important to Get Your Photography Pricing Right

It is always important to make sure your prices are set correctly in your business. But now more than ever, it is a vital part of sustaining your business. The costs of running your business, such as supplies, gas, shipping, and rising costs on pretty much everything are more expensive. Price increases affect every facet of your life, including your photography business profits. Keeping your business afloat in this time of inflation is possible, as long as you work these costs into your business.

Picsello Smart Profit Calculator

Why It’s So Hard to Set Your Photography Prices

Whether you are setting your prices as a beginner, or need to adjust your current prices, the importance of pricing for profit is clear. What is sometimes not as clear is how to do it. There is a lot of misinformation floating around about how you should price your photography services. Between seeing what every other photographer is supposedly charging on Facebook and Instagram, to what certain websites claim to be an average range for a particular type of photography service, you can end up with a pricing strategy that leaves you burnt out and broke.  
If you have reached the point where you realize having a photography business is a lot harder (and much less lucrative) than it seems, and you feel overwhelmed by all of the hidden work and costs that you just didn’t consider when you first set your prices-you are not alone. You may be at the point now where you realize that you haven’t earned much (if any) money for all of the work you have done- BUT there’s a simple solution... It’s time to raise your prices!

Photographer setting up his pricing to be sustainable.

How to Make Setting Your Prices Easier

Over three years of global industry research and personal experience from photographers setting their prices in their businesses went into creating our proprietary calculator. The calculator asks you for the most relevant information from your photography services, such as how much you want to work, how much money you want to make, your expenses, and more- to calculate a pricing structure for your business that will set you up for sustainability.

Here’s What Makes the Smart Profit Calculator™ so Accurate

Consider this calculator your personal photography service pricing concierge. Here’s a quick view of how it works to help you set your pricing:

  •  You’ll enter specific information about your business, such as financial and time goals, business costs for cameras, computers, memory cards, batteries, etc.
  • Our calculator factors in not only the industry standard business costs but also the industry standard for how long certain types of shoots take - including all of that back-end work that gets left out all too often!
  • The calculator will tell you what price you need to charge and how many photoshoots you need to do in order to hit your business goals.
  • Then, we’ll send an email to you with tips and resources about how to raise your prices , and how to schedule a call to help with that process if you need.

Setting your Prices Correctly Will Transform Your Business

If you are tired of spinning your wheels, working seemingly non-stop, and still losing money on sessions, we can help you stop the madness and take the guesswork out of setting your prices so you never leave money on the table again .

The Smart Profit Calculator™   takes the most impactful components of monetizing your business and lets you calculate sustainable prices with confidence. This is a tool that helps you set your prices based on where you want to be in your business creating packages that are tailored to your unique business, location, level of experience, and niche- not a general guesswork pricing structure- or prices set based on what other photographers are doing. 

Picsello Smart Profit Calculator showing pricing.

Getting Your Pricing Right is the Key to Building a Sustainable Business You Love

Setting the right prices for your photography business is a must if you want to achieve long-term success. It not only helps you cover your costs and make a profit, but it also establishes your brand value and attracts the right type of clients. By considering your expenses, experience, competition, target market, and value proposition, you can develop a pricing strategy that aligns with your goals for your business. 

‍ Pricing is not a one-time decision, but an ongoing process that requires continual evaluation and adjustments. As you gain more experience, perhaps you want your income to increase, if you add a studio make sure to rerun your numbers to include those additional costs. With the right pricing strategy in place, you can build a thriving photography business and enjoy the rewards of doing what you love while making a living.

P.S. Picsello makes it easy to talk to experienced photographers about the best ways to raise your prices that make sense for you and your unique business. We know that changing prices–especially raising them to a rate that’s higher than what you thought you could charge–is difficult. Our experts have been in your shoes, know how to do it,  and truly want you to succeed. We’re always just a click away to answer your questions! 

One of the best ways to see how something works is to try it out- click to try the Smart Profit Calculator for free!

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The Top 6 Travel Photography Competitions You Can Join Online

T ravel photography is a popular genre for beginners, and some people have also made a career out of capturing their adventures. You might begin by sharing images from your trip on social media—but as you progress, you may wish to see how good your skills are compared to others.

Photography competitions have existed for a while, and the internet means it's never been easier to enter one. Plenty of contests are available online, many of which take place each year. If you're looking for some of the best to join, we'll help you find them.

This article will go in-depth on a selection of travel photography competitions; you'll learn about their pricing, the requirements, and how often they occur.

1. Travel Photographer of the Year

Travel Photographer of the Year, also known as TPOTY, is one of the most famous competitions in this genre. The contest began in 2003 and has helped several photographers worldwide gain recognition.

Of course, travel photography has several sub-niches—and TPOTY reflects this. You've got the overall prize, and separate categories exist for younger photographers. If you're interested in capturing portraits on your travels, you'll find prizes available for that as well.

Many photographers later add filmmaking to their skill set, and this competition has a prize for those interested in making HD short-form videos. Young TPOTY is free to enter, but others require you to pay a fee. You can see a full breakdown of the prices on the TPOTY website .

TPOTY takes place annually, and the entry deadline is usually in the fall. For example, the deadline for the 2023 competition was in October 2022.

2. Wanderlust Photo of the Year

Wanderlust is one of the most popular travel magazines, and you'll find plenty of resources to help you plan a memorable trip. Once you've decided where to go, you may also wish to consider entering the Wanderlust Photo of the Year competition.

Like TPOTY, Wanderlust Photo of the Year takes place annually. You can submit your entries within four categories, and the contest is primarily targeted toward amateur photographers. If you're successful, you could win prizes; the 2022 version offered a trip to Singapore, for example.

If you've taken photos on a trip that you love in the past, you don't need to go out and capture new shots for the competition. Wanderlust Photo of the Year allows entries from years gone by, and you don't need to pay an entry fee if you want to submit your shots.

3. National Geographic Traveller

National Geographic is among the most renowned names in science and technology. Its travel documentaries and articles are also popular, and one thing that'll strike you when visiting the National Geographic Traveller website is its beautiful imagery.

Each year, National Geographic hosts the National Geographic Traveller Photography Competition. You can submit images in six categories, including one for landscape photography and another for urban environments.

The other four categories are:

  • Food & travel

You can enter each category if you've got a diverse portfolio and want to see how you do against other contestants. Besides the Grand Prize winners, you can also enjoy niceties if you're a runner-up.

Like TPOTY, you'll need to submit your entries in the fall of the year before the competition. However, the deadline is usually in late November.

4. Sony World Photography Awards

Sony is one of the most popular camera manufacturers. Besides these devices' capabilities for still images, many photographers with YouTube channels also use Sony cameras to film the footage they share with their audiences.

Each year, the Sony World Photography Awards offers amateur and professional picture-takers to share their art with others. You'll find numerous categories, but travel is one of them. The prizes will depend on which competition you enter.

Any entries for the Sony World Photography Awards need to have been taken in the year leading up to it. In addition to the actual winners, dozens of photographers are shortlisted. The competition is free to enter; you can purchase a bundle if you want to submit more than the maximum limits.

5. The Big Picture

The Telegraph is one of the largest newspapers in the UK, and its travel photography competition is a little unique compared to some of the others on our list. Whereas many we've already mentioned take place annually, The Big Picture is a weekly contest.

You can submit multiple kinds of travel photographs, but these aren't broken into separate categories. Instead, you'll need to send your image to the paper and explain what's happening.

You must be at least 18 years old to enter The Big Picture. Moreover, you must live in the UK, the Republic of Ireland, the Isle of Man, or the Channel Islands. Winners of The Big Picture competition receive a voucher for the popular travel operator Trailfinders in the UK and Ireland.

6. CEWE Photo Award 2023

CEWE is a photo printing company that operates throughout Europe. Each year, you can enter a selection of photography competitions—but the CEWE Photo Award is the best option if you want to submit images from your travels. The competition takes place each year, and you can choose from numerous categories.

Travel & Culture is one of the sections you can submit your images within. You can photograph events that take place on your adventures, along with landscapes and more. Entering the competition is free for all.

The CEWE Photo Award allows you to win numerous prizes, and entries feature on the company's website. To enter the competition, you need to be at least 18.

Put Your Travel Photography to the Test

Even if you don't share your photos with anyone else, travel photography is a lot of fun. But if you've been taking pictures for a while, you might want to see how you fare against others in your field. Regardless of whether you're an amateur or a pro, you'll find plenty of travel photography competitions.

A lot of the best travel photography competitions allow you to enter online. You can submit portraits, landscapes, and much more. Try out some of these on the list and see if you can achieve some recognition for your work. At the very least, these contests will force you to think more creatively.

The Top 6 Travel Photography Competitions You Can Join Online

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Travel Adventures – Part 4: Moscow

July 7, 2016 Travel

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This beautiful woman lingered for a moment on the steps at one of the several churches in the Sergeiv Posad Monastery. I thought she was absolutely beautiful.

So far in this journey we have visited some wonderful cities … Helsinki, Finland, Tallinn, Estonia and St. Petersburg, Russia. We have traveled together along the waterways of Russia to such exotic sounding places as Mandrogy, Kitzy Island, Goritzy, Uglich, and Yaroslavl and seen the beauty of the countryside in between these towns. But our ship finally came to dock in Moscow, the capital of Russia and I really had no idea what to expect!

One advantage of travel tour is that you get a good general overview of an area. That’s the good news, of course. The bad news on most tours — and this tour certainly was no exception –was that you never did have a lot of time to explore on your own. The guides and the schedule kept you pretty busy all of the time. It was great for getting information and seeing a lot, but difficult for photographers who like to explore in more depth.

When we got to Moscow, we hopped on buses and were off to tour the city. Moscow is a huge city with so much traffic that I vowed never to complain about the traffic on Los Angeles freeways ever again. I couldn’t believe how tough you had to be to drive in this city. It played havoc with all schedules and timetables because what should have taken just 20 minutes to drive ended up taking an hour. One of the reasons is how they handle their traffic accidents. From what we understood and saw, cars involved in accidents were not allowed to move until both the police and the insurance adjuster came. So, a simple traffic accident could snarl things for hours. There is definitely a different viewpoint here than back home.

The traffic on every street no matter the hour seemed to be hectic.

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The city of Moscow is upbeat with many shops, theaters, and restaurants and such. We saw shops with all of the latest and most expensive designers. All of the big brand names in clothing had shops. During this introductory tour, we were dropped off on a rather large street and told to walk through an arch into a huge open area. A large red brick/stone wall ran down one side and the most magnificent Russian Church we had seen so far was at the far end. The area was enormous and, of course, it was the famous Red Square. Behind the brick/stone wall was the Kremlin. I had to pause to take it all in, because never in my life would I have ever imagined myself standing there! The look on my sister and friend’s faces, told the same story that I was feeling … ABSOLUTE AWE!

We had some time to wander and walk by Lenin’s tomb before we had to return to the bus to continue the general tour of the city. 

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From an overlook within the St. Basil Cathedral, you can get a fabulous overview of Red Square. The Kremlin wall is on the left side of the image; at the end of that wall is the Spasskaya Tower. The red building with two towers is the National Historical Museum, barely seen and tucked into the corner to the right of the Museum is Kazan Cathedral and along the right side is the turn of the century arcades of Gum’s department store.

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Copyright © Stan Westfall

Along the wall that separates the Kremlin from Red Square is Lenin’s tomb. His body has been on public display there since the year he died in 1924.

A night tour took us past some of the brightly lit gambling casinos in Moscow. The bouncing bus, combined with the bright neon lighting, brought a few interesting photo opportunities. We attended a wonderful concert that featured many of the traditional musical instruments of Russia — another photo opportunity not normally available in a theater, but because the audience was from the various tours and ships that were in Moscow that particular evening, we could take photos — but of course, not with flash, which is always a disturbance to the performers. As we left the concert, the moon was just rising over one of the beautiful cathedral spires. My friend Anne caught the shot (3rd below/right). She is quick and steady and got a round of applause when she “nailed it!”

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Driving through Moscow’s downtown area at night was fascinating. It was bright with colored lights. Many casinos and restaurants were lit up and looked very busy. It was a supercharged city that came alive at night.

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Copyright © Anne Westfall

St. Basil’s in Red Square was beautiful during the day but at night it was a fairy tale. This is one of Russia’s most beautiful cathedrals.

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Fabulously lit fountains switched colors to make an exciting night shot.

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Square at night is spectacular with the Gums building in sparkling lights.

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Leaving the theater one night we were just in time to see the moonrise near one of Moscow’s cathedrals. 

The next day we toured the park adjacent to the grounds of the beautiful Novodevichy Conventwhere many exiled or self-exiled royal wives, daughters and lovers “took the veil” (which means they chose to become a nun), to get out of their marriage, family or mistress arrangement, since divorce was not allowed. It is in this park where you will find the lovely bronze ducks, given as a gift by President George Walker Bush and Mrs. Barbara Bush. We visited the Kremlin and I was surprised to find out that there were 5 or 6 churches within its walls. In the Armory, the stunningly beautiful royal clothes, jewels and carriages were housed. It was amazing to see that even the carriages were embedded with jewels.

The Novodevichy Convent where many exiled or self-exiled royal family members “took the Veil”. The park like setting was one of the most beautiful we had seen.

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We had the opportunity to go into their frightfully expensive, but stunningly wonderful GUM (pronounced we discovered like “goom” not “gum” as in chewing gum). Just wandering up and down this multilevel shopping extravaganza was a treat.

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Gums is a large collection of shops on one side of Red Square. The three level, indoor mall features eating establishments, large walkways and bridges from one side to another. It is frequently used as a setting for newly wed brides.

The next morning, my friend Stan Westfall and I decided to take the tour to the Sergiev Posad Monastery. My sister, Sunny, and our friend Anne Westfall opted to visit the Pushkin Museum in the morning and the Tretyakov Gallery in the afternoon. Since we were going to have separate adventures to share that evening, I reminded them to take lots and lots of photographs so we could enjoy their day as well.

In the center of the Sergeiv Posad Monastery there is a beautiful Holy Water fountain where people come to drink, to bless and to carry home a small jar of Holy Water. 

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Be sure to join us next month as we visit Moscow.

Read Travel Adventures – Part 1: Finland and Estonia

Read Travel Adventures – Part 2: St. Petersburg, Russia

Read Travel Adventures – Part 3: Cruising the Russian Waterways

by Noella Ballenger

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Shooter Files by f.d. walker

Street Photography Tips, Interaction, Travel, Guides

Apr 24 2017

City Street Guides by f.d. walker: A Street Photography Guide to Moscow, Russia


*A series of guides on shooting Street Photography in cities around the world. Find the best spots to shoot, things to capture, street walks, street tips, safety concerns, and more for cities around the world. I have personally researched, explored and shot Street Photography in every city that I create a guide for. So you can be ready to capture the streets as soon as you step outside with your camera!

At over 12 million people, Moscow is the largest city in Russia and second largest in Europe by population ( Istanbul is #1). An urban, cosmopolitan metropolis with more than enough glitz and glam to cater to the elite, but without losing its fair share of Soviet era roughness around the edges. It can be fast paced, brash, busy, and trendy like other big cities, but it has its blend of West meets Russia atmosphere and beauty that provides plenty of unique interest. The Red Square is as famous as it gets, but there’s so much more to this city, including the most beautiful subway system you’ve ever seen. It would take years to capture all of Moscow, but that means you have an endless amount of areas to discover.

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So here’s a Street Photography guide so you can be ready to capture all that Moscow has to offer before you even arrive!

  • Patriarch’s Pond
  • Old Arbat Street
  • Maroseyka Street
  • Tverskoy Boulevard

Top 5 Street Spots:

1. red square.

The Red Square is the most famous square in not just Russia, but all of Eastern Europe. The name actually doesn’t come from the color of the bricks or communism, but from the name in Russian, Krásnaya, once meaning “beautiful” before its meaning changed to “red.” This large plaza is what you see on the cover of guide books and magazines for Moscow, with St. Basil’s Cathedral being the center piece next to Lenin’s Mausoleum surrounded by the Kremlin Wall. Of course, the Red Square attracts hordes of tourist due to the main attractions, but all that activity around an interesting atmosphere does provide street photo opportunities. It’s also the central square connecting to the city’s major streets, providing a good starting point to explore outward.

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You’ll also find the popular pedestrian only Nikolskaya Street connecting the Red Square to Lubyanka Square. This line of expensive shops includes plenty of activity, while also leading you to another popular square. Filled with history rivaling any city, the Red Square and surrounding areas are the heart and soul of Russia.

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2. Patriarch’s Ponds

Patriarch’s Ponds is one of the most exclusive neighborhoods in Moscow. Despite the name being plural, there’s only one large pond, but it’s worth a visit with your camera. It’s a popular spot for locals and expats to come relax or take a stroll around the pond. You get an interesting mix of young and old too, from young love to “babushkas” feeding pigeons. It’s a very peaceful park atmosphere in one of the nicer areas within the city center, while bringing enough activity for street photography. 

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The pond is shallow and in the winter becomes a popular spot for ice-skating too. The area is also well-known for the location in the famous Russian novel, The Master and Margarita. 

3. Old Arbat (Stary Arbat)

Old Arbat is the most famous pedestrian street in Moscow, and dating back to the 15th century, also one of its oldest. Originally, it was an area of trade, but soon became the most prestigious residential area in Moscow. During the 18th century, Arbat started attracting the city’s scholars and artists, including Alexander Pushkin. Cafes lined the streets and impressive homes filled the neighborhood. Since then, New Arbat street was created as a highway in the area, while Old Arbat was paved for a 1km pedestrian only walkway.

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Due to the historic buildings, famous artists that lived here, and the bohemian atmosphere, Old Arbat has become a big attraction for tourists today. Now, there’s a mix of cafes, restaurants, souvenir shops, street performers, street merchants and other attractions for visitors, and some locals, to come enjoy. It can get really busy here and there’s usually something interesting going on so it’s a good street to come walk with your camera for guaranteed life.

4. Gorky Park

One of the most famous places in Moscow is Gorky Park. The official name is Maxim Gorky’s Central Park of Culture & Leisure, which gives you an idea of what goes on here. When built, it was the first of its kind in the Soviet Union. Divided into two parts, it stretches along Moscow River. One end contains fair rides, foods stands, tennis courts, a sports club, a lake for boat rides, and more. This end brings more active life due to its number of attractions, while the other end is more relaxed, where you’ll find gardens, trees, older buildings, and an outdoor amphitheater.

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Gorky Park attracts mostly locals so it’s a good spot to capture the non-tourist side of Moscow life. Muscovites come here to escape the city and unwind in a picturesque setting. The park remains alive outside of the warmer months too, especially when the lake turns into the city’s largest outdoor skating rink. I’d recommend taking the metro out here to spend at least half a day exploring the massive park’s life with your camera.

5. Maroseyka Street

Maroseyka Street is a popular area not too far from the Red Square. The long, winding street turns into Pokrovka and is lined with restaurants, cafes, bars and places to stay. It’s actually where I like to stay when I’m in Moscow due to its location and solid street photography opportunities itself. You have Kitay-gorod station near and if you keep walking southwest, you’ll get to the Red Square. But if you walk northwest, as it changes to Pokrovka, you can find a long street of activity for photography with its own interesting atmosphere.

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6. Tverskoy Boulevard

Tverskoy Boulevard is the oldest and longest boulevard in Moscow, beginning at the end of Nikitsky Boulevard, and finishing at Pushkin Square, a spot to come for activity itself. The boulevard is made up of two avenues, with pedestrian walkways in-between. You’ll find grass, shrubbery, trees, benches and more walking it’s almost kilometer length. Many people come here to enjoy some relaxation, walk their dog, or just to use it to walk wherever they’re going. Its center location also provides a nice place to walk with your camera near plenty of other spots you’ll want to check out anyway.

Sample Street Walk:

For a full day of Street Photography, covering some of the best spots, you can follow this sample street walk for Moscow:

  • Start your morning walking around the Red Square (1), while exploring the surrounding area, including Nikolskaya Street
  • Then walk northwest to Patriarch’s Ponds (2) and slowly walk the pond and surrounding area with your camera
  • Next, walk east to the Pushkin Monument and stroll down Tverskoy Boulevard (6)
  • Once Tverskoy Boulevard (6) ends, it will turn into Nikitsky Boulevard. Follow this down until you get to the start of Old Arbat Street (3), across from Arbatskaya station
  • After you’re done walking down Old Arbat Street (3) for more street photography, spend some time checking out Moscow’s beautiful metro stations
  • To finish off the day with more street photography, get off the metro near Red Square (1) again, Maroseyka Street (5) or wherever you’re staying for the night.

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3 Things I’ll Remember about Shooting in Moscow:

1. museum metro.

The Moscow metro system was the first underground railway system in the Soviet Union and today includes 203 stations across 340km of routes. The elaborate system has some of the deepest stations in the world too, with escalators that seem to go on forever. None of this is what makes it so special, though. Many of its stations feel like stepping inside a museum, making it without a doubt the most interesting and beautiful metro system I’ve been in.

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When built, Stalin wanted to make the metro stations “palaces for the people” with marble, chandeliers, and grand architecture. The best part is the variety of architecture and styles used, making many of the stations a completely different experience visually. You could easily spend a whole day traveling the stations and there are even tours available for people who wish to do just that. My advice, though, would be just to buy a ticket and hop on and off at different stations, while exploring different lines. The museum-like surrounding mixed with the crowds of characters can make for a great photography experience.

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Since there are so many stations, here are some of my favorites to check out:

  • Novoslobodskaya
  • Mayakovskaya
  • Elektrozavodskaya
  • Komsomolskaya
  • Ploschad Revolyutsii
  • Dostoyevskaya
  • Prospekt Mira

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2. Moscow is Big

It’s no secret that Moscow is a big city, but it can feel even bigger with how spread out much of it is. This is especially true if you compare it to cities outside of Asia. If I compared it to cities in Europe, I’d probably say only Istanbul would warrant more time to really discover the depths of this city. Most only explore around the Red Square and surrounding area, but that is such a small part of the city. Although, that central area does give you plenty to see on its own.

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Fortunately, I had a good friend living in the city to show me around, but it opened up my eyes even more to how much there is to discover in Moscow. It’s a big city with a variety of atmosphere that can take you from “east” to “west” and trendy to rugged depending on where you go. I’d imagine you’d have to live here a while to really know the city.

3. Cosmopolitan Mix of East meets West

Modern skyscrapers mixed with amazing architecture, a world-class metro system with museum-like beauty, trendy fashion and chic clubs, Moscow is a rich mix of Russian culture and history in a more western cosmopolitan package. There is a push to keep the Russian culture, while also pushing forward with a modern metropolis the whole world will envy. This comes with an impressive skyline, that continues to grow, and endless modernities, but with soviet nostalgia and atmosphere mixed in for good measure.

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Mixed in with this grand western cosmopolitan atmosphere, is a strong national pride in Russia. This includes their famous leader, Vladimir Putin. Maybe no other place will you see a country’s leader more often. All over, from the pricey tourist shops to the underground walkway stalls, you’ll find goods with Putin’s likeness covering them. From t-shirts to magnets to Matryoshka dolls. There’s a strong national pride that can be seen around the city, which also extends to their leader. Moscow is many things. It’s East meets West, modernizations meets Soviet era, and a whole lot more.

What To Do For a Street Photography Break?:

Eat at a stolovaya.

Stolovayas are Russian cafeterias that became popular in the Soviet days. You grab a tray and walk down the line of freshly prepared local dishes, and select whatever you want from the chefs. They’re usually inexpensive and a much better value than restaurants, while giving you the opportunity to try from a wide selection of everyday Russian food. They’re also very tasty. I always include some borsch on my tray and go from there. The places themselves are all over Moscow and usually come with Soviet-era aesthetics to complete the experience.

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Street Safety Score: 7

*As always, no place is completely safe! So when I talk about safety, I’m speaking in general comparison to other places. Always take precaution, be smart, observe your surroundings and trust your instincts anywhere you go!

Being the 2nd largest city in Europe with over 12 million people, you’re going to have your dangerous areas, but for the most part, it feels safe walking around. Russia is statistically higher in crime compared to most of Europe, but this generally doesn’t apply to tourists and visitors. Around the Red Square and surrounding city center, you should feel completely safe walking around. Pick pocketing can happen, but no more than other touristic places. I always explore Moscow freely without coming across too much to worry about. It’s a spread out city, though, so of course it matters where you are. Just use basic street smarts, know where you are and Moscow shouldn’t give you a problem. 

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People’s Reaction Score: 7

Moscow is fast paced, big city life, which usually means people aren’t too concerned with you, or your camera. I don’t find people notice or pay much attention to me when I’m out taking photos in Moscow. For the most part, people just go about their day. You shouldn’t get too many looks or concern. But it can depend on the area you are in. The more you stick out, the more you might get noticed with suspicions. I’ve never had any problems in Moscow, or Russia, but just be careful who you’re taking a photo of if you get out of the city center. Other than that, it’s about average for reactions. 

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Street Tips:

Learn the alphabet .

Much of Moscow, including the metro system, doesn’t use english. The Russian alphabet uses letters from the Cyrillic script, which if you aren’t familiar with it and don’t know the sounds, can be hard to decipher the words. This is most important for street names and metro stops when trying to get around. It can save confusion and make it easier getting around if you learn the basic alphabet. At the very least then, you can sound out the words to see which are similar in the english conversion, which can help matching them to maps. When out shooting street photography, getting around is as important as anything. So save yourself some time and frustration by learning the Russian Alphabet.

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Use the metro

While Saint-Petersburg feels very walkable for a city its size, Moscow can feel very spread out, even for its bigger size. Outside of the Red Square area, you can have plenty of walking before getting anywhere very interesting, so you’ll need to take the metro a lot if you really want to explore the city. Maps are deceiving here too, it will always be further than it looks.

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Another reason it’s less walkable than Saint-Petersburg is its completely different set-up. Moscow’s streets are mostly contstructed in rings with narrow, winding streets in-between. This is common with medieval city cities that used to be confined by walls, but you usually don’t have it in a city this massive. Saint-Petersburg has a more grid-like pattern that also uses the canals to help you know your way around. When it comes to navigating on foot in Moscow, it can be more difficult, so bring a map and take the metro when needed. It’s why Moscow’s metro carries more passengers per day than the London and Paris subways combined.

Explore other areas if you have time

Moscow is really big. While most people stay around the Red Square within the Boulevard Ring, there’s so much more to the city. I covered some other spots outside of this circle, but if you really want to see the city, you’ll need time. If you do have time, some other areas I’d check out first are Zamoskvarechye, along some of the south and western Moscow.

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For some more inspiration, you can look through the Street Photography of Moscow photographer Artem Zhitenev  and check out 33 of my photos taken in Moscow .


Moscow’s name brings a certain mystique, but once you’re there it might bring a different atmosphere than you expect. It’s big and sprawling, but beautiful in many ways. It can feel like a European capital on a grand scale, but you can definitely find its Russian side in there.

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The urban sprawl of Moscow can be intimidating, but give it enough time and you’ll be rewarded with plenty to discover. All with the world’s best metro system to take you around.

I hope this guide can help you start to experience some of what Moscow contains. So grab your camera and capture all that Moscow has to offer for Street Photography!

If you still have any questions about shooting in Moscow, feel free to comment below or email me!

(I want to make these guides as valuable as possible for all of you so add any ideas on improvements, including addition requests, in the comment section!)

Click Here For More City Street Guides!

(A New Guide Posted Every Other Wednesday)

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  • Deals and sales

The 32 Best Presidents’ Day Sales on Mattresses, Furniture, and More

The word "deals" in red with a blue illustrated background.

Tons of Presidents’ Day sales trumpet deals on mattresses, sheets, and pillows. But most of them stink.

We’ve scoured these often-overhyped discounts to highlight only the best deals on our expert-vetted mattress, pillow, and bedding picks, along with additional price drops on recommended electronics, furniture, appliances, and clothing.

Presidents’ Day 2024 sales

Mattress, sheet, and pillow deals, clothing deals from rei, harper wilde, patagonia, and more, home and furniture deals, appliance deals.

The Leesa Hybrid in a bedroom.

Leesa Sapira Hybrid Mattress (queen, king, or California king)

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Leesa Sapira Hybrid Mattress

Our hybrid-mattress pick with loose-cradling foam and nice bounce.

Combining the best components of memory-foam and innerspring mattresses, this longtime pick’s hybrid tech boasts over 1,000 springs and four layers of CertiPUR-US–certified memory foam. We like this mattress for stomach-, back-, and side-sleepers, and we especially appreciate its 100-day trial period and 10-year warranty.

Buying Options

Other things to know: Mattress is 11 inches tall. Use code WIRECUTTER for the deal price. The king and California king sizes are also on sale (down to $1,300) with the promo code. Deal comes with two free down-alternative pillows and a microfiber sheet (not a Wirecutter recommendation but a nice add-on). Street price has risen by $100 since last year.

Read our review of the best hybrid mattresses .

Saatva Classic (Luxury Firm, queen)

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Saatva Classic

Our plush and bouncy innerspring-mattress pick.

Appealing to those who want to nestle in, as opposed to feeling engulfed, this is the most affordable innerspring mattress we’ve found that still looks and feels luxurious. You can count on it for classic innerspring bounce paired with a cushy but understated 3-inch Euro top.

Other things to know: This mattress doesn’t have the best motion isolation. Comes in thicknesses of 11.5 and 14.5 inches, and you have 365 nights to try it. Discount available on all sizes. We recommend the Luxury Firm comfort level.

Read our review of the best innerspring mattresses .

WinkBed (Luxury Firm, queen)

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The best innerspring mattress

A quilted cover, pocketed coils, and a foamy top give this bed a pleasingly hefty hybrid feel. Its billowy-yet-substantial feel has remained a crowd-pleaser in our tests.

Other things to know: We like this mattress for back- and stomach-sleepers, side-sleepers who rotate positions frequently, or those who simply prefer a firmer mattress. Deal price reflects the Luxury Firm option in the queen size, but the other sizes are also on sale. Use code WCPD24 to get the discount.

Leesa Original Mattress (queen, king, or California king)

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Leesa Original Mattress

Our memory-foam mattress pick that doesn’t sink.

Consisting of three layers of CertiPUR-US–certified memory foam, it combines the gentle cradle of a classic memory-foam mattress with a firmness that doesn’t hamper movement. It’s a great value for back- and side-sleepers on a budget, especially when it’s on sale (like right now).

Other things to know: Memory-foam mattress provides little edge support. Leesa offers a 100-day trial period and 10-year warranty. Use code WIRECUTTER . Deal price reflects the queen size, but the king and California king sizes are also on sale for $960 with the code. Deal comes with a free sheet set and two pillows—a nice add-on, but we haven’t tested either.

Read our review of the best memory-foam mattresses you can buy online .

Tempur-Pedic Tempur-Adapt Topper (queen)

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Tempur-Pedic Tempur-Adapt Topper

Our top pick for the best memory-foam mattress topper.

Made from a dense memory foam that didn’t overheat our testers, this is the most luxurious topper we’ve found if you need to soften up a too-firm mattress. It’s pricey, but it cradles pressure points better than other memory-foam toppers we tested.

Other things to know: An investment, but comes with a 10-year warranty—the longest of any mattress topper we tried. Weighs about 36 pounds, making it difficult to maneuver. Stated deal price is for the queen size, but all other sizes are also discounted.

Read our review of the best mattress toppers .

Best Choice Products 4-in Portable Folding Mattress (twin)

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Best Choice Products 4in Portable Folding Mattress (Twin)

A staff-favorite guest-bed alternative.

If you’ve got extra storage space and truly despise air mattresses, this guest-bed alternative is a nice upgrade without having to buy an actual bed. Made of high-density foam, this folding mattress is significantly more comfortable than a blow-up bed.

Other things to know: We prefer two twins mattresses for the ultimate versatility and storage options. Stack two twin mattresses for a single guest or lay them side by side for a couple. Not a great option if you’re tight on space. Bulky to transport and store.

Read our review of the folding mattress my overnight guests love .

Nest Bedding Easy Breather Pillow (standard)

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Nest Bedding Easy Breather Pillow

The best bed pillow for side- and back-sleepers.

Our longtime favorite pillow’s moldable, customizable shredded-foam filling offers firm, comfortable support for back- and side-sleepers. And unlike some other shredded-foam pillows we’ve tried, it doesn’t have a lingering chemical smell.

Other things to know: Redesigned in 2021 with a softer, cooler cover; the shredded foam is now encased in its own washable inner pouch. Two-year warranty. Use promo code WCSLEEP24 to get deal price plus free shipping. Deal price is for the standard size.

Read our review of the best bed pillows .

Ecosa Pillow

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Our contoured memory-foam pillow pick for most body types

If you’re a back- or side-sleeper who suffers from neck, shoulder, or arm pain, this may just be the pillow of your dreams. It’s firm, but it still has a bit of squish, and the height-adjustable and curved design provides targeted neck support.

Other things to know: Pricier than some of our other pillow picks. Comes with two sheets of extra foam that you can add to the bottom (inside the cover) to adjust its height. 100-night return policy. Matches the previous best price we’ve seen. Use code WIRECUTTER to get the deal.

Read our review of the best memory-foam pillows .

Brooklinen All-Season Down Comforter (full/queen)

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Brooklinen All-Season Down Comforter

Our warm, fluffy, and lightweight down-comforter pick.

With a baffle-box construction and 700-fill-power duck down, this is an all-around great comforter. It’s easy to wash, it doesn’t slide off the bed, and it keeps its loft, even after being in storage.

Other things to know: One-year return policy and two-year warranty. Use code WCDOWNCOMFORTER27 . Deal reflects the pricing for the full/queen size in all-season weight, but all sizes and weights are discounted with the code.

Read our review of the best comforters .

Cultiver Linen Duvet Cover

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Our luxurious linen duvet cover pick

This is by far the softest linen duvet cover we’ve tested, with a breathable rustic texture that adds a pleasantly rumpled look to any bed. The strong, neat stitching holds up in the wash, and we’ve experienced no pilling, thinning, or construction breakdowns.

Other things to know: Swatches are available if you’re unsure of color or texture. Deal pricing reflects the queen size, but all sizes are on sale with code WIRECUTTER20 .

Read our review of duvet covers we love .

Brooklinen Classic Duvet Cover (full/queen)

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Brooklinen Classic Duvet Cover

Our crisp cotton duvet cover pick that comes in modern prints.

Soft, comfortable percale construction makes this duvet cover feel like luxurious hotel bedding—without a luxury-hotel price. In fact, it’s one of the least expensive covers we’ve tried, yet it also comes in the most stylish and interesting variety of prints we’ve seen.

Other things to know: Can get a bit wrinkled. After years of long-term testing, we’re still impressed with this cover’s overall construction. Use the code WCCLASSICDUVET25 . Deal price is based on the full/queen size, but the code takes 25% off all sizes.

Riley Textured Cotton Coverlet

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One of our top summer-blanket picks

Featuring a thick cotton top with gauzy backing, this lightweight, breathable blanket can keep you cool whether you tend to sleep hot during warm weather or year-round. The ribbed design and the wide selection of colors and sizes ensure that it looks great on any bed.

Other things to know: Not the softest blanket we recommend. Stated deal price is for the queen size. Use coupon code WCSLEEP . Not the lowest price we’ve ever seen on this item, but better than most deals we’ve seen within the past year.

Read our review of the best blankets .

Brooklinen Classic Percale Core Sheet Set

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Our pick for the best printed sheets

Perfect for hot sleepers, these percale sheets feel as cool against the skin as they look on a bed. They’re lightweight, breathable, and available in a variety of colors and modern prints to suit a range of styles.

Other things to know: These sheets don’t soften up as much over time as our L.L.Bean pick, but they’re similarly sturdy and hold up beautifully. Set includes a flat sheet, a fitted sheet, and two pillowcases. 365-day return policy. Deal price is for the queen size, but all sizes are discounted with code WCCLASSICSHEETS25 .

Read our review of the best sheets .

Cultiver Linen Sheet Set (queen)

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Cultiver Linen Sheet Set

The best linen sheets.

Great for hot sleepers, this longtime favorite linen sheet set pick is durable, breathable, and one of the softest we’ve tested. The set includes a fitted sheet, a flat sheet, and two pillowcases, but you can also purchase by the piece.

Other things to know: Like any linen sheets, these wrinkle very easily. More limited sizing than other brands. No warranty, and a pretty standard 30-day return policy . Deal price reflects the discount for the queen size, but code WIRECUTTER20 gets you a deal on all sizes.

Read our review of the best linen sheets .

LilySilk 25 Momme Oxford Envelope Luxury Pillowcase (standard size, set of two)

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Lilysilk 25 Momme Oxford Envelope Luxury Pillowcase

A staff-favorite hair-care tool.

Our sleep experts consider these silk pillowcases a holy-grail item for curly or potentially frizzy locks. They feel decadently lustrous and weighty right out of the box, but we like them even more after the first wash.

Other things to know: The 25-momme count indicates a good weight of silk, while the 6A rating indicates a good strand length. Add two standard-size pillowcases to your cart and use code WC1 for the deal price of $88. You can also get two queen-size pillowcases for $103 with code WC2 or two king-size pillowcases for $116 with code WC3 .

Read our article about a favorite hair-care tool .

Baloo Weighted Blanket (queen, 15 pounds)

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Baloo Weighted Blanket

Our low-maintenance, quilt-like weighted blanket pick.

Combining the best elements of a quilt and a comforter, this weighted blanket is well balanced, crisp, and easy to throw in the washer and dryer. It’s affordable, yet it offers overall better quality than cheaper options.

Other things to know: The cotton batting prevents the weight from enveloping your body as closely as that of blankets without such filler. Can feel less breathable and even hot compared with knit-style options. Lifetime guarantee on materials and workmanship. Deal for the full/queen size (60 by 80 inches).

Read our review of the best weighted blankets .

A person wearing the Harper Wilde Bliss Bralette.

Harper Wilde Bliss Bralette

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Our pick for the best bralette for lounging

This bralette offers a pull-on, wire-free design and medium support. The smooth, pleasantly stretchy material gently hugs the skin, and its plunging neckline and low back look good under a variety of tops while providing plenty of coverage.

Other things to know: Matches the best price we’ve seen on this item. Available in sizes XS to 3XL in select colors. Band and straps aren’t adjustable. Price includes $6 shipping.

Read our review of the most comfortable bras .

Lunya Washable Silk Set

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A slinky silk-pajama set we recommend as a gift

Unlike most silk pajamas, this luxe set is entirely washable, so it’s a great everyday indulgence. The youthful silhouette features an abbreviated crop top that exposes some midriff and a sporty racerback design that flatters a variety of body types.

Other things to know: Made of 100% Mulberry silk. More playful silhouette than on our pajama picks. Available in a variety of colors and sizes. Use code FOR-WCSLEEP .

Read our review of the best gifts for girlfriends (that are great for anyone) .

The Company Store Company Cotton Men’s Robe

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The best terry robe

Comfortable enough for winding down or lounging around, this indulgently soft cotton robe is absorbent enough to dry you off after a shower. It offers a roomy fit that makes it easy to move around in, with a relaxed shawl collar, generous patch pockets, and a tie belt.

Other things to know: The thick terry cloth is a tad too warm for year-round wear. Deal price is for the white color in sizes S to XXL.

Read our review of the best robes .

Eyebuydirect blue-light-lens glasses (35% off plus free shipping)

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The best place to buy glasses online.

Offering both prescription and non-prescription blue-light-blocking glasses, Eyebuydirect has a wide selection of frames and glasses, including the only option we recommend with two size options. Items are consistently high in quality, and the customer service is reliable.

Other things to know: 14-day return policy. Eyebuydirect offers four tiers of blue-light-filtering lens enhancements starting at $19. Pair with the frames of your choice and use code WIRECUTTER35 for 35% off nearly all lenses plus free shipping (some exclusions apply).

Read our review of the best blue-light-blocking glasses .

New Balance Fresh Foam 880v13 running shoes (men’s)

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New Balance Fresh Foam 880v13 (men's)

Our pick for a springy and reliable neutral running shoe.

Get a nice boost of energy on daily road runs, long walks, and even trail runs with this pair of cushioned running shoes. Featuring a flexible synthetic and mesh upper, a foam midsole, and a rubber outsole, these shoes feel supple and soft—but not too soft, so they may take a while to break in.

(select colors)

Other things to know: May take a bit longer to break in than other shoes. Consider buying the 880v13 pair in a half-size larger than usual. One runner reported that the shoes felt warm but not stifling during warm, humid weather. On sale in select colors and sizes.

Read how to choose the best running shoes for you .

Patagonia Ultralight Black Hole Mini Hip Pack 1L

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Our petite and outdoorsy fanny pack pick

Strap this compact fanny pack on your person or toss it into your suitcase, and you’ll be ready for your next adventure. It’s lightweight and weather resistant thanks to its 100% recycled ripstop nylon construction, and it’s covered by Patagonia’s open-ended guarantee.

With store pickup or REI membership (select colors)

Other things to know: The 1-liter capacity may not hold enough for some wearers. Maximum waist-strap length is only 36 inches. On sale in three color combinations. REI members get free shipping, but non-members can opt for store pickup or add to a combined order of $50 or more to avoid shipping fees.

Read our review of the best fanny packs .

The Revival Cotton Washable rug, our pick for a lightweight and washable rug, on a wood floor in a living room.

If you’ve been looking for a reason to breathe new life into your home, this is it. Here are the best Presidents’ Day furniture and home sales we’ve found.

Revival rugs (25% off washable-rug purchases over $350)

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Revival Shell Washable Rug

Our easy-to-wash area-rug pick.

These quality flatweave organic-cotton rugs come in neutral and geometric patterns and can be machine washed and hung to dry. We recommend opting for the premium rug pad with your purchase to make it softer underfoot and keep it in place.

Other things to know: We like these rugs for dining rooms, living rooms, bedrooms, kitchens, and kids rooms. Save 25% on washable-rug or rug-mat purchases over $350 when you use code WCWASH25 . Deal pricing varies depending on your total.

Read our review of the best area rugs .

Tuft & Needle Wood Frame (queen)

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Tuft & Needle Wood Frame

Our pick for a clean and classic wood bed frame.

Classically handsome with clean lines and a particularly sturdy hardwood construction, this bed is great if you like mid-century design. Our testers especially appreciated how the low headboard offers enough under-bed clearance for easy storage.

Other things to know: Impressive 12-year warranty. In a few online reviews, buyers have complained of creaking. The slats are spaced 3 inches apart, but each slat is 10 inches wide. Use code WIRECUTTER25 for 25% off, which you can also apply to the full, king, and California king sizes.

Read our review of modern bed frames to dress up your bedroom .

Frontgate Resort Collection Bath Towel

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The best bath towel

The plushest, warmest, and thickest towel we’ve ever tested creates a luxury-hotel experience in your very own bathroom. Available in a wider variety of colors than any other towel we’ve found, it holds up for years and feels fuller and more plush with each wash.

Other things to know: If you prefer thinner towels, this isn’t the pick for you. Bulkier to store and wash than other options. Use code WCFEB24 for the deal price and free shipping.

Read our review of the best bath towel .

Zeroll 1020 Original Ice Cream Scoop

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Our top pick for the best ice cream scoop

Sometimes there’s no beating a classic, which is why we love the Zeroll ice cream scoop. Our top pick since 2013, the Zeroll will have you scooping a perfect two-ounce portion like the pros.

Other things to know: This scoop is not dishwasher-safe. Lowest price we've seen since 2022. Two ounces per scoop.

Read our review of the best ice cream scoop .

A Midea U MAW08V1QWT air conditioner shown setup on a window.

Midea U MAW08V1QWT air conditioner

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Midea U MAW08V1QWT

Our top pick for the best air conditioner.

When you need to cool off but can’t stand a noisy racket, our top pick for best window AC is your best bet. While the installation is a bit tricky, the unique U-shaped design lets you open and close the window. Plus, it’s twice as efficient as non-inverter AC units.

You save $155 (41%)

Other things to know: Cleaning larger units can be challenging. One of the worst installation processes we've experienced, but we have installation tips in our guide. The new app is still working out some kinks.

Read our review of the best air conditioner .

GE GNE27J French-door refrigerator

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Our runner-up French-door refrigerator

Although this sleek French-door model takes up a bit more space, it’s a fantastic option if you want a fridge that doesn’t have smart-home-enabled features and Wi-Fi connectivity. It provides twice as much ice as our top pick, and it has more-versatile shelving.

Price reflects in-cart, includes delivery

Other things to know: Not quite as quiet or as energy-efficient as our top pick. One-year warranty on refrigerator, five-year warranty on compressor and cooling system. Price reflects in-cart and includes a $29 delivery fee.

Read our review of the best French-door refrigerators .

Our pick for best reading light overall, the Glocusent Bookmark Style Reading Light, shown clipped onto a book that is open to a page in the middle.

Glocusent Bookmark Style Reading Light

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The best overall reading light

Chic and compact, this handy reading light boasts the most light customization of all our picks. It’s a breeze to use and adjust for both paperback and hardcover books, with a slim clip and a power indicator to monitor its battery life.

Other things to know: Small size, and the buttons can be a bit too sensitive when you’re adjusting clip placement. Use promo code WIRECUTTER20 to get the deal. New low price.

Read our review of the best reading light .

TCL Q6 LCD/LED TV (55-inch)

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Our budget pick for the best gaming TV

Gaming on a budget is tough, but it's doable with the help of a TV like the TCL Q6. Despite lacking some of the higher-end tech of more expensive TV’s, it provides 4K video at a native 60 Hz, and 1080p and 1440p at 120 Hz.

Other things to know: Lacks local dimming and mini-LED technology. 60 Hz refresh rate. Doesn’t have the HDMI 2.1 inputs to take full advantage of current-gen consoles. We don’t recommend the Q6 if your priority is a more-cinematic TV and movie watching.

Read our review of the best gaming TV for the PS5 & Xbox Series X .

Anker 555 USB-C Hub (8-in-1)

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Our top pick for the best USB-C hub

A good USB hub offers useful extra ports for your laptop without causing a fuss. Powerful enough to be on your desk full-time, the Anker 555 supports 4K video at 60 Hz, guaranteeing smooth scrolling on supported displays—a rarity among most hubs in this category.

You save $20 (33%)

Other things to know: Formerly known as the PowerExpand 8-in-1 USB-C PD 10Gbps Data Hub. The two side-by-side USB-A ports are somewhat cramped. Gets hot during use, but not to a dangerous level.

Read our review of the best USB hubs .

Apple Pencil (2nd Generation)

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Apple Pencil (2nd generation)

Our upgrade pick for the best ipad stylus.

If you have a USB-C based iPad and want all the bells and whistles for your stylus, the Apple Pencil 2nd Gen can’t be beat. With pressure sensitivity, magnetic charging, and a tap system for toggling settings, it’s the best option for professional illustrators and artists.

Other things to know: Only compatible with iPads that have USB-C ports (and not the most recent 10th generation iPad); doesn’t work with older iPads.

Read our review of the best stylus for your iPad .

Editor’s note: The photo at the top of this article may reflect previous deals that are no longer valid and have been removed. Check out our Deals page for more great discounts on Wirecutter’s expert-approved picks.

This article was edited by Nathan Burrow and Ben Frumin.

Meet your guide

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Kaitlin Mahar

Kaitlin Mahar is a staff writer for Wirecutter’s Deals team. Her byline has appeared in Delish, Esquire, and Town & Country. When she’s not hunting for deals and fiercely defending the Oxford comma, she’s a proud cat parent, an avid yogi, and a co-producer and co-host of the podcast Crime Culture . Please tell your pets and grandparents she says hi.

More From Forbes

Golf travel’s hidden gem—for a great golf trip consider turkey.

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Turkey's Belek region combines great golf courses and luxury all-inclusive resorts with beautiful ... [+] Mediterranean coastline. This is the 36-hole Cullinan Links resort.

Last year a record number of Americans visited Turkey (or Türkiye, the new official national name). This was no coincidence.

At a time when travel to many popular destinations in Europe has become much more expensive, in some cases prohibitively so, Türkiye remains a fantastic value proposition. While prices are very affordable, the country is rich in culture, history and touristic sites, with delicious Mediterranean cuisine, and even great wines.

Türkiye is also much easier to get to than many people realize, and now even easier, with more non-stop flights from more U.S. cities than ever before. On top of that, last month (January 2024) they dropped the E-Visa requirement for North Americans, saving a step and another fifty bucks.

Türkiye's premier tournament venue, the 36-hole Antalya Golf Club, includes the PGA Sultan Course, ... [+] where Tiger Woods has played.

In a recent travel section feature titled, “Why this is the year to holiday in Turkey,” London’s Telegraph wrote , “With the country set to become Europe’s second most-popular destination this year, there’s never been a better time to visit.” They predicted 2024 will see Türkiye surpass France, behind only Spain in tourist volume. But that’s for an entire country. The Washington Post just reported that Istanbul was the world’s most visited city last year with 20 million international tourists (though the math seems fuzzy given that Las Vegas drew over 40 million, including domestic travelers). Why? The Telegraph said, “It’s easy to see why Turkey’s popularity is soaring. Not only does it have more than 4,000 miles of sun blessed Aegean and Mediterranean coastline—ideal for everything from fun-filled family beach holidays to relaxing gulet cruises—but it’s also home to a substantial number of stunning UNESCO World Heritage Sites such as Troy, Ephesus and Gobekli Tepe, as well as countless other dramatically set ancient sites. Turkey’s allure becomes even more apparent when you throw into the mix one of the world’s truly great cities, the continent-bestriding mega-city of Istanbul.”

According to the Washington Post, Istanbul was the most visited city in the world last year, and ... [+] offers some amazing sights

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It's also a very easy place to plan a golf vacation. While most countries have multiple golf destinations or regions, Turkey’s scene is remarkably condensed and almost entirely contained around Belek, in the Antalya region, the so called “Turkish Riviera,” an area rich in Mediterranean coastline, beach resorts and luxury hotels, dozens of them, many all-inclusive. It gets hot in July and August, but most people come then for the beach leaving the course empty, and you can play here all year-round. There are 14 golf courses, many by top European architects such as Colin Montgomerie and Nick Faldo.

After multiple enjoyable visits to Turkey over the years, I recently visited this region for a week of golf, and was quite impressed with the quality of the courses, food, lodging—and value. The Telegraph , aimed at a UK audience, reported London golf travel specialists offering weeklong stays with room, all meals, adult beverages and four rounds of golf at choice of multiple quality hotels from $1,452 per person. That’s around $200 a day all in, and that wouldn’t even pay for the greens fees at courses of this caliber at most Florida golf resorts in winter.

Meze anyone? Turkish cuisine is varied, delicious and a huge bargain!

According to the Turkish Ministry of Culture and Tourism, a record-breaking 1,334,337 Americans visited in 2023, a whopping 32% increase over 2022 and a staggering 131% increase over pre-Covid 2019.

Because just about everyone arrives through Istanbul, it is very easy to combine a stay exploring Europe’s largest city with golf, a short flight away. Istanbul in turn is one of the world’s most exotic cities, full of great hotels, food and a laundry list of “must see’ attractions such as the Blue Mosque and Topkapi Palace. If you have more time you can tack on additional great regions, such as Cappadocia, famous for its otherworldly landscape, cave hotels and as the number one place in the world to go for a hot air balloon ride. The ruins of Ephesus are another major attraction, and Bodrum is one of Europe’s hottest beach resorts, at a fraction of the price of Ibiza or Cannes. But you could also go just for golf.

The Cornelia Golf Club is a high quality 27-hole course by legendary player turned designer Sir Nick ... [+] Faldo.

There is no World Top 100 course here, no famous pilgrimage designs. What you will find is a lot of high-quality resort golf on well-maintained courses, two of which are lit for night play, extremely rare on the entire planet. There are some lighted par-3 courses in the U.S., but here you can play eighteen holes on a full-size course after dinner, and you can see remarkably well. Türkiye’s night golf is better golf than night skiing is skiing. But that is most attractive in the summer months when it gets very hot, and the rest of the year you’ll more likely want to enjoy the gorgeous daytime Mediterranean climate.

It doesn’t compete with pure golf dream destinations full of Top 100 Courses such as Scotland, Ireland, Bandon Dunes or Pinehurst, but I’d compare the quality of golf in Türkiye to that of other warm weather resort golf destinations like Palm Springs, Myrtle Beach, Texas, Tucson or most of Florida (it’s actually better on average than most Florida resort courses, which tend to be very mediocre and overpriced) but with better food, better lodging and better beaches for your dollar. You also get two vacations in one, a full-blown golf trip plus a colorful international vacation, with a heavy does of exotic culture and cuisine.

Colin Montgomerie is another pro star turned architect, and his Montgomerie Course at the MAXX Royal ... [+] resort is one of the region's best.

There are about four dozen hotels in the region rated 5-Stars on the national scale, many of them very large, but I’d only consider the ones with golf courses attached, less than ten, and several with more than one course, though you will likely bop around to other properties. You certainly do not have to go all-inclusive, but I would, it’s a place where they do it very well (even the mini-bars are often included) and the food was quite good compared to many of the all-inclusive I’ve seen in Mexico and the Caribbean. Top luxury brands that usually are not all-inclusive, such as Kempinski and Turkey’s homegrown Kaya Palazzo are inclusive here, and in high style. It makes the whole process simpler, gives everyone in your group lots of dining choices, and there’s no travel sticker shock or surprises afterwards. Many of the best hotels are Vegas-style mega-resorts (minus the casino) with large pool complexes, beach clubs, lavish fitness centers, spa, tennis and other sports, even a shopping mall and movie theater in some. Many offer luxury villas with private pools in addition to the rooms and suites.

Standout properties include the MAXX Royal , an upscale all-inclusive, all-suite and villa resort with large and very well-appointed rooms, very large lagoon-style pool complex, spa, extensive facilities and multiple good restaurants, including buffet, a la carte, Turkish, Italian, Asian etc. The MAXX has one of the top courses, the Montgomerie, with the back nine fully lit. The last time Tiger Woods competed in Turkey was on this course, where he finished third in the 2013 Turkish Airlines Open.

Kaya Palazzo Belek is a luxury all-inclusive resort with its own strong 18-holes.

The most luxurious all-inclusive may be the Kaya Palazzo Belek Golf Resort , part of small Turkish high-end resort group. I previously stayed at their fantastic property in Bodrum, Turkey’s poshest beach town, and was stunned, as it was on par with top international luxury brands, and the group even operates one of Turkey’s few ski resorts. The Belek property recently added luxury Lagoon Suites where you walk out into a pool. There are a slew of room categories including Swim Up Suites, Swim Up Villas, Golf Villas and of course, four and five bedroom “Mansions.” Beach lovers can rent Maldives-style over the water stilted cabanas. The resort also has one of the better eighteen-hole courses in the area, the Kaya Palazzo Golf Club. It was designed by Northern Ireland’s David Jones, who played on the European Tour and Senior Tour before becoming one of Europe’s more prolific designers, and he redid one of my all-time Scottish favorites, Ardglass, with great success.

For sheer golf, it’s hard to beat the Gloria , Turkey’s only 45-hole club, with two very solid eighteens, the Old and New, plus the 9-hole Verde and practice facility with Trackman equipped range. There are three all-inclusive Gloria hotels, the fanciest of which is the all-suite and villa Gloria Serenity .

Over-water cabanas in the Mediterranean are the latest upgrade to the vast facilities at the luxury ... [+] Kaya Palazzo Golf Resort.

Other resorts with multiple courses include the Antalya Golf Club (AGC), Cornelia, Regnum Carya and Cullinan Links. AGC is home to both the Pasha and the PGA Sultan course, Türkiye’s premier championship venue, where Tiger Woods lost the Turkish Airlines World Golf Final in the semi-final round to winner Justin Rose in 2012. Both courses are by European Golf Design, a leading architecture firm that has done high profile projects including the Ryder Cup courses at Celtic Mannor and most recently Rome’s Marco Simone golf club. They have had three courses in Europe named “Best New” and two World Top 100 designs. AGC also has a full golf academy, but they are not part of a resort per se. There is a luxury Kempinski hotel, the Dome , on site, one of the few all-inclusive for this global luxury brand, which also operates the most famous and iconic hotel in all of Türkiye, Istanbul’s legendary Ciragan Palace.

The Cornelia Golf Club is a 27-hole Nick Faldo design and one of Türkiye’s best. You can play it all in one longer outing, or in three different combinations of eighteen. It also has an outpost of famed instructor David Leadbetter’s academy, and multiple all-inclusive Cornelia hotels to choose from.

The upscale Regnum Carya resort is home to two impressive layouts, the National Golf Club, the first in the region by David Jones (see above), and the Carya Golf Course, designed by Thomson Perrett & Lobb, the firm of five-time British Open winner Peter Thomson, known for his high-profile Australian designs. This was the first fully-lit 18-hole course in Europe and has hosted the Turkish Airlines Open, the nation’s highest profile event, three times. It is well worth playing day or night. The resort has also hosted everything from a Jennifer Lopez concert to the G20 Summit, recently added lavish lagoon pool swim-up villas, and the even more over the top Crown Villa. It lives up to its regal billing, a single unit spanning more than 37,000 square feet, with six ornate en-suite master bedrooms, more bedrooms for staff, steam room, sauna, massage room, private gym, outdoor living spaces and gardens, 3,600 square foot heated pool—with swim-up bar— and hot tub, DJ facilities, several whirlpool baths, cinema room with another whirlpool bath, “Maxi-bar” instead of mini-bar, and one amenity you very rarely see described in hotel brochures, bulletproof windows.

Cullinan Links is the final multiple course resort here, but as it was expanded from 27-36 holes it got shortened and both courses are a bit short by modern standards. The same cannot be said for an enormous all-inclusive hotel attached, which was previously and fittingly named Titanic. On the plus side, Cullinan is the most coastal facility in the region, with sweeping Mediterannean views.

Many of the better resorts in Belek offer swim-up accommodations, like these new luxury Lagoon ... [+] Villas at the Kaya Palazzo Golf Resort.

The Montgomerie, Kaya Palazzo Golf Club, Gloria Old and New, Pasha, PGA Sultan, Cornelia Golf Club (27-holes), National and Carya are all above-average resort courses most of us would be happy to play anywhere in the world, and this is a solid base of nine-plus layouts, more than enough for a long week of play. The only one I’d advise skipping would be Lykia Links, which aspires to bring a taste of the British Isles to Türkiye’s Mediterranean coast, but comes up short. Links golf is best left to links destinations.

Because so many area resorts are all-inclusive and tourists are used to “free” meals at their hotels and don’t want to spend offsite, most of the better courses here include lunch or dinner and, in some cases, even drinks from the beverage cart in the greens fees to woo golfers to leave their resorts. This is a nice touch you won’t find in many other places, and yet another part of the area’s great value proposition. While a la carte greens fees are priced for international visitors and don’t look as low as you might expect at first glance, most golfers come on greatly discounted packages combining golf with lodging.

As far as I know, none of the top U.S. golf travel specialists have focused on this market, but Golfbreaks by the PGA Tour , launched in the UK, has a U.S. presence and covers the globe, including Türkiye. Some others to check out include Kaden Golf , which won Türkiye’s Best Inbound Tour Operator at the World Golf Awards, Belek’s Golf Mad Travel , Visit Antalya , and Golf Turkey , all of which have modern, English websites, but none of which I can personally vouch for. The individual resorts also offer stay and play packages.

As a longtiime sponsor of a European Tour event and more recently a major amateur tournament, ... [+] Turkish Airlines is a rarity in the travel industry - they let you take your golf clubs on fllghts for free.

Another plus about a Türkiye golf trip is that it’s a cheap and easy place to get to. Star Alliance (United, Air Canada, Swiss, Lufthansa, etc.) member Turkish Airlines is a multiple major award-winning carrier widely considered one of the world’s best, and in my experience superior to any major U.S. or European carrier. Yet despite its proven quality, they often have the lowest prices to Europe of any full service, non-budget airline. They also fly non-stop to a new state of the art multi-billion dollar Istanbul airport, one of the best in the world, from 13 U.S. cities, having most recently added Detroit. I’m a big fan of flying Turkish even when not going to Turkey—they serve more destinations than any airline in the world—and I recently wrote about all the places they fly from, all the awards and what makes them so good here at Forbes .

Turkish also also offers an extensive slate of stopover packages in Istanbul with free hotels and tours, described in my article. In keeping with the theme of more golf vacation for less money, they allow all international travelers to check a set of golf clubs for free , something no one else I know of does. In fact, American Airlines just made headlines by raising its checked baggage fees, and competitors are expected to follow suit, so you’ll save even more.

Hit ‘em straight!

Larry Olmsted

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Apelsin Hotel

travel photography pricing

View prices for your travel dates

  • Excellent 18
  • Very Good 9
  • All languages ( 43 )
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" DIR: West; bigger nice evening sun but louder due to main street DIR:East; Quiter, very bright in the morning if sun rises "

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APELSIN HOTEL - Prices & Reviews (Elektrostal, Russia)


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  1. Why Travel Photography is Important


  1. 2024 Photography Pricing

    Professional photographers typically charge $100 to $250 per hour or around $25 to $100 per final edited image. Day rates range from $300 to $500 for birthday parties and $1,000 to $3,000 for a wedding. On average, freelance photographers make $17,000 to $78,000 annually . Get new customers How much will your service cost? TABLE OF CONTENTS

  2. Photography Pricing Guide: How Much to Charge in 2024

    A good answer might be $100 to $300 per hour or $75 to $350 per image for professional photographers in the United States. But photography pricing is a bit more complicated than that. First, it depends on the kind of photography you're talking about. Also, how much experience do you have? What are your expenses? And how often are you working?

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    A beginner photographer in a smaller town may charge $50-$100 per hour, while a highly experienced photographer in a big city could charge $200-$400 or more per hour. How Much Do Photographers Charge? The amount that photographers charge also depends on the type of photography they do.

  4. Travel Fees for Photographers: A Comprehensive Guide

    When it comes to travel fees, the standard pricing range that many photographers adhere to typically falls within the range of $150 to $200. For instance, in the case of destination weddings, you need to account for travel expenses, accommodation, and logistics. This pricing model proves valuable. Travel Fee Per Mile for Photographers

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    Most Popular 90 Minutes $535 USD 45 Photos Multiple Locations Digital Files Included Find a Photographer A Romp Around the City 2 Hours $650 USD 60 Photos Multiple Locations Digital Files Included Find a Photographer Looking to book multiple shoots/cities or a longer package? Inquire with our concierge team at [email protected]

  6. How to Take Travel Photos: A Complete Guide

    A travel photographer provides imagery for the global tourism industry. This might be for magazines, newspapers, and books aimed at marketing, information or documenting cultures and events. Being a professional travel photographer means making money from your images. There are multiple avenues to do this. One way is to sell your prints.

  7. Should I Charge a Travel Fee for Portrait/Wedding Photography?

    So $300, divided by 1.5 hours means your hourly rate is $200/hour. But what if someone wanted to hire you for that same portrait session, but they lived an hour and a half away from you? Now, you're spending one hour shooting and three hours in the car to make the same $300. So you're now getting paid $100/hour, instead of $200/hour.

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    Wedding photography pricing can range from $1500 - $3500. Again, as with anything else, wedding photography packages can vary based on experience, your wedding photography portfolio, and the nature of the wedding. Some top-shot photographers can charge more than $15,000 for covering destination weddings.

  9. Photography Pricing: How Much Should Photographers Charge

    What Is the Best Way to Set a Pricing Model for Photography? How to Set a Proper Photoshoot Pricing Model 1. Understand Your Target Market 2. Study the Average Photoshoot Costs in Your Region

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    Portrait Photography : $150 - $300. Wedding Photography: $1500 - $3500 (destination wedding can take the pricing to $15000) Website Photography : $25 - $150 per copy. Product Photography : $25 - $150 per image. Event Photography : $50 - $300 an hour.

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    Tip #1: Calculate your costs The first step toward setting your prices is knowing your costs—in detail. Add up your expenses, from the cost of gear and insurance to travel and transportation, post-processing software, advertising and marketing tools, taxes, subscriptions, studio space, props, backgrounds, and so on.

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  13. Photography Pricing Guide

    This is, of course, a part of our photography pricing guide that not a lot of photographers will truly need. However, if you're doing professional headshots for a living, or if you're doing specific types of marketing shots, then it may be. Photographers typically charge somewhere between $25 to $250 per unedited photo, and $50 to $400 per ...

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    Depending on the size of your event, the location and the experience level of your photographer, event photography pricing can vary. Typically, however, you can expect a rate between $200 and $500 an hour. Consider what you bring to the table: the equipment, lighting, backup equipment, expertise and more.

  15. Photography Pricing Guide for Beginners (16 Questions)

    A rough estimate of the average hourly cost is $100 to $250. I recommend approaching this guide by writing down all the monthly expenses you have first, then writing down the price you plan to charge for a single client, and then figuring out how many clients you would need monthly to have a profit you like.

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    May 27, 2023 Photography Prices for Beginners - How Much Do Photographers Charge Pricing is one of the most important things in the work of every photographer. It's a double-edged sword because you risk asking too much and scaring off clients, or asking too little and earning nothing.

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    The calculator asks you for the most relevant information from your photography services, such as how much you want to work, how much money you want to make, your expenses, and more- to calculate a pricing structure for your business that will set you up for sustainability. ‍ Here's What Makes the Smart Profit Calculator™ so Accurate

  19. The Top 6 Travel Photography Competitions You Can Join Online

    This article will go in-depth on a selection of travel photography competitions; you'll learn about their pricing, the requirements, and how often they occur. 1. Travel Photographer of the Year

  20. A complete guide for pricing your photography

    Arbitrarily and to keep things simple, let's set your pay rate at $20 per hour. At $20 per hour, you would earn $180 for your labor involved in one 1-Hour Photoshoot that involves 9 hours of your time and labor. At one 1-Hour Photoshoot per week, your Photographer's annual salary would be: 48 x $180 = $8640.

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    *A series of guides on shooting Street Photography in cities around the world. Find the best spots to shoot, things to capture, street walks, street tips, safety concerns, and more for cities around the world. I have personally researched, explored and shot Street Photography in every city that I create a guide for.

  23. Moscow By Night

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    Book Apelsin Hotel, Elektrostal on Tripadvisor: See 42 traveler reviews, 19 candid photos, and great deals for Apelsin Hotel, ranked #1 of 7 hotels in Elektrostal and rated 4 of 5 at Tripadvisor.