UN urges investment in clean, sustainable tourism, as numbers bounce back

Sustainable tourism benefits the environment, the economy and communities.

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International tourism is showing strong signs of recovery, with tourist numbers rising to 57 per cent of pre-pandemic levels. On World Tourism Day, marked on Tuesday, the UN is calling for a major global rethink of the sector, to ensure that tourism is sustainable, and benefits local communities.

The UN World Tourism Organization ( UNWTO ) released encouraging news on Monday, with its latest World Tourism Barometer, which shows that international tourism arrivals almost tripled in the first seven months of 2022 (compared to the same period in 2021).

Cautious optimism

The agency’s Panel of Tourism Experts expressed cautious confidence for the rest of year, and into 2023, despite the uncertain economic environment: increasing interest rates, rising energy and food prices, and the growing prospects of a global recession, continue to pose major threats to the sector.

In a message released to mark the Day, the UN Secretary-General, António Guterres, hailed tourism’s ability to drive sustainable development, and called for more investment in clean and sustainable tourism, the creation of decent jobs, and for measures to ensure that profits benefit host countries and local communities.

Dekha Dewandana arrange words with flowers at Esa di Kubu Homestay in Sudaji Village, Buleleng, Bali, Indonesia.

Go green to survive

“Governments, businesses and consumers must align their tourism practices with the Sustainable Development Goals and a 1.5 degree future”, said Mr. Guterres, referring to international agreements aimed at keeping global warming in check. “The very survival of this industry, and many tourist destinations, such as Small Island Developing States, depends on it.”

“The restart of tourism everywhere brings hope,” declared Zurab Pololikashvili, UNWTO Secretary-General, in his address at the opening of the official celebrations organized for the Day, in the Indonesian resort city of Bali.

Mr. Pololikashvili described tourism, which employs around 10 per cent of the global workforce, as the “ultimate cross-cutting and people-to-people sector, which touches on almost everything we do.”

Report card

To mark the day, UNWTO launched its first World Tourism Day Report , the first in an annual series of updates and analysis of the Organization’s work guiding the sector forward.

The report contains updates on the agency’s activities in key areas including gender equality, sustainability and climate action, tourism governance and investments and innovation.

Representatives of the G20 group of the world’s leading economies, including tourism ministers, will meet in Bali in November. Ahead of the event, UNWTO has produced a set of guidelines for ministers, to enable them to support resilient and sustainable tourist businesses, which take into account human capital, innovation, youth and women empowerment, and climate action.

Ensure zero-tolerance for sexual exploitation: UN rights expert

An independent UN rights expert released a statement ahead of the Day, to call for Governments to ensure that the tourism industry is free from child forced labour, sexual abuse and sexual exploitation. 

Mama Fatima Singhateh, UN Special Rapporteur on the sale and sexual exploitation of children, warned that the COVID-19 pandemic, climate change and socioeconomic setbacks have caused enormous strains on child protection systems.

This, she said, has made children more vulnerable to sale, trafficking and sexual exploitation in the context of travel and tourism, especially in countries that have traditionally relied on the income generated from travel and tourism.  

Tourism and the climate crisis

  • In response to concerns surrounding the impact of the tourism sector on the climate crisis, UNWTO launched the Glasgow Declaration on Climate Action in Tourism at the 2021 UN Climate Conference (COP26), which was held in the Scottish City.
  • Signatories commit to supporting global commitments to halve harmful emissions by 2030, and reach Net Zero as soon as possible before 2050, implement climate action plans, and report on their progress on an annual basis.
  • To date more than 530 organizations have signed the Declaration, including major international companies, and tourism boards from a wide variety of countries.  
  • Regional Support Office for Asia and the Pacific (RSOAP)
  • Member States in Asia and the Pacific
  • SUSTAINABLE TOURISM OBSERVATORIES (INSTO)

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Travel demand continued to show remarkable resilience and sustained recovery, amid economic and geopolitical challenges. An estimated 700 million tourists travelled internationally from January to July 2023, 43% higher than in 2022 although 16% less compared to 2019.

International tourism is experiencing a rapid recovery in Asia and the Pacific where arrivals climbed to 61% of pre-pandemic levels this period after the reopening of many destinations and source markets earlier this year. The reopening of China and other Asian markets is expected to continue boosting travel in the region and to other parts of the world.

According to the UNWTO Tourism Recovery Tracker , both international air capacity and passenger demand recovered about 84% of pre-pandemic levels through June 2023. However, the extreme weather-related events that occurred over recent months as well as the critical challenges of managing increasing tourism flows underline the need to build a more inclusive, sustainable, and resilient sector.

unwto tourism report

Read more on the UNWTO Tourism Barometer (September 2023 excerpt) here .

About the UNWTO World Tourism Barometer

The UNWTO World Tourism Barometer is a publication of the World Tourism Organization (UNWTO) that monitors short-term tourism trends regularly to provide global tourism stakeholders with up-to-date analysis of international tourism. The information is updated several times a year and includes an analysis of the latest data on tourism destinations (inbound tourism) and source markets (outbound tourism). The Barometer also includes three times a year Confidence Index based on the UNWTO Panel of Tourism Experts survey, which provides an evaluation of recent performance and short-term prospects for international tourism.

Source: UNWTO Press Release Barometer September 19th, 2023 (Madrid)

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UN General Assembly Hosts Tourism for Sustainable Development Event

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  • 17 Apr 2024

The United Nations General Assembly has held a second thematic event focused on tourism and the sector’s critical role in critical role of tourism in advancing sustainable development and resilience.

Organized by the President of the General Assembly in collaboration with UN Tourism , the event was held at the UN Headquarters within the framework of Sustainability Week. The presence of Member States, Observers, civil society organizations, and UN agencies reflected a growing collective commitment to harnessing the transformative power of tourism for inclusive and sustainable development .

The growing significance of the tourism sector for our societies and our economies brings with it extra responsibility. We cannot allow the lifeline of tourism to be cut again. Resilience in the tourism is not just a matter of planning or reacting to crises.

Addressing the General Assembly, UN Tourism Secretary-General Zurab Pololikashvili said: “The growing significance of the tourism sector for our societies and our economies brings with it extra responsibility. We cannot allow the lifeline of tourism to be cut again. Resilience in the tourism is not just a matter of planning or reacting to crises. It is also about proactively addressing the underlying factors of those crises. Unsustainable consumption is leading to biodiversity loss, climate change and the emergence of pandemics. It's vital that we adopt policies that accelerate transformative change.”

The President of the General Assembly, His Excellency Dennis Francis, said: "We need a global tourism sector that is sustainable – one with deep local value chains that expand demand for locally made products and services in ways that also directly and positively benefit local communities; a sector that serves as a positive force for biodiversity conservation, heritage protection and climate friendly livelihoods."

High-level platform for statistics-led strategy

The thematic event provided a platform for Member States to share best practices, strategies, and innovative approaches to promote sustainable and resilient tourism, aligned with the Sustainable Development Goals (SDGs). Key highlights included:

  • Fireside Chat: The Future of Tourism - Leaders from the tourism industry, academia, and civil society engaged in a dynamic discussion on the future of tourism and the need for innovative solutions to address emerging challenges and opportunities.
  • Ministerial Roundtables : Discussions were held on the launch of the Statistical Framework for Measuring the Sustainability of Tourism and strategies for fostering resilient tourism in the face of global challenges. Ministers and high-level officials shared insights and commitments to advance sustainable tourism practices and policies.

In closing, the President of the General Assembly reiterated the importance of collaboration and partnership to address the complex challenges facing the tourism sector and reaffirmed the UN's commitment to supporting sustainable tourism as a catalyst for positive change.

In February, the UN General Assembly adopted a Resolution to declare 2027 as the International Year of Sustainable and Resilient Tourism . The resolution invites UN Tourism to work with Governments, UN agencies and international organizations to on the implementation of the themed year.

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Credit un photo/loey felipe, related links:.

  • Download News Release on PDF
  • Measuring the Sustainability of Tourism (MST)
  • Sustainable tourism development
  • Video: High-Level Thematic Event on Tourism - General Assembly
  • Tourism 4SDGs

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