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Breaking Down the City of Raleigh Logo: A Designer’s Look at Symbolism

Comparing the City of Raleigh’s Old and New Design

New Design by The Assembly

Classic Design

Minimalist Design

Duo-tone color gradient, modern font.

• The Oak Tree – Representative of the City of Oaks and our natural history.
• The green-yellow palette represents our natural areas and parks. As much as the city skyline grows, this logo is meant to assure the viewer that Raleigh will always embrace parks and trees.
• The logo has a mixed theme of organic and digital, symbolizing the high-tech businesses and growth of Raleigh in digital industries.
• Half of the oak tree has wavy leaves and lines, indicating a soft, natural, go-with-the-flow personality.
• However, the tree evolves from left to right, growing into harder, more pixelated lines. This could represent the city’s growth into rectangular buildings, instead of wavy trees, as the downtown high-rises grow. It also could indicate the city’s growth in the digital world.
• Note the change in the text from the old seal to the new logo. The classic logo says “City of Raleigh. North Carolina.” In the new font, the word “Raleigh” stands alone, no longer needing to provide details like state and status as a city. Much like a celebrity such as Cher or Beyonce no longer needs to write their last name to be recognized, this shows that Raleigh is now large enough and bold enough to not need a “last name.”
• The font is far less classic and serious. Instead, it’s bold and conveys a slight sense of playfulness. It shows we are developing our own personality — our own brand — as a city.

The Storytelling Power of a Simple Logo

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Richard Horvath

Richard Horvath is the founder of TheeDigital, a Raleigh based award-winning web design and digital marketing agency. He is proud of his team and the results that they provide to their clients.

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Raleigh Visitor Information Center

Conveniently located between the Raleigh Marriott City Center and Raleigh Convention Center, the Raleigh Visitor Information Center (VIC) is a service of Greater Raleigh Convention and Visitors Bureau (GRCVB). The VIC provides official brochures, event calendars, special promotions, maps and other visitor information for every visitor type. Raleigh's energetic, intelligent and culturally-rich vibe is shaped by the smart, savvy locals who call the area home. These passionate minds make Raleigh and Wake County an exciting place to visit. In addition to the VIC, the GRCVB puts other visitor resources and tools into the hands of travelers online through its website, www.visitRaleigh.com. Book a room, make a restaurant reservation, or plan an entire weekend getaway.

500 Fayetteville St. Raleigh, NC 27601

(919) 834-5900 www.visitraleigh.com [email protected]

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Ends: 6/15/2024

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RANKED AS ONE OF THE TOP 20 YOUTH SOCCER CLUBS IN THE NATION

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visitRaleigh.com Girls College Showcase

Join us for our visitRaleigh.com Girls College Showcase on December 6-8, 2024. Averaging more than 300 College Coaches each year, the Girls College Showcase is one of four elite tournaments in our visitRaleigh.com Showcase Series in Raleigh, North Carolina.

The visitRaleigh.com Showcase Series is nationally recognized for great competition from around the country, exposure to college coaches, and much more! The showcases are open to premier and elite level teams (ages 10 - 19) from around the country.

Girls College Showcase Quick Facts

December 6-8, 2024

3 game showcase format, with one game per day

Eligible Teams

U15-U19 Girls Elite and Classic teams

Games played at  WRAL Soccer Park   or in the surrounding

Raleigh, North Carolina area. 

Important Dates

Registration Deadline      Payment/Refund Deadline

October 4th                              October 4th

Acceptance Posted           Schedules Posted

October 8th                              November 4th

Online Check-In Open     Online Check-In Deadline

September 20th                       November 25th

College Combine

December 5, 2024

• Click here for more information

*All entry fees for U16-U19 include 16 tickets to both NCAA Women's College Cup Semi Final matches on December 1st.  

Teams must pay their team fee by October 4, 2024 in order to be accepted to play

Online Check-In

Please view the online check-in instructions.

[email protected]

Girls College Showcase Brackets

2023 girls college showcase schedules, attending colleges, college coach registration.

ScoutingZone® is our official onsite recruiting/scouting partner. College coaches, please register for our event to access tournament schedules, team rosters, and player profiles. Please contact  ScoutingZone® for more information: [email protected]  |  www.scoutingzone.com

Girls Goalkeeper Showcase

The Girls Goalkeeper Showcase is designed to provide goalkeepers with a chance to participate in a 1-hour session lead by NCFC Youth Goalkeeping staff. During the hour session, goalkeepers will rotate through four different stations where they will display their abilities in front of College Coaches.

2 Sessions will be held on Friday at 1:45pm and 3:00pm and 2 sessions are held on Saturday at 12:00pm and 1:15pm

Please check your team's schedule prior to signing up for the Girls Goalkeeper Showcase to ensure that you are able to attend.

The Goalkeeper Showcase is $80.00, and each player will receive a shirt to be worn during the event.

* Players should only sign up for 1 GK Showcase session. If a player is signed up for more than 1 session, they will be contacted to select only one.

Hotel Information

NCFC Youth is  excited to announce  our partnership with Team Travel Source (TTS) as the official housing provider for all VisitRaleigh.com Showcase Series tournaments and additional tournaments that welcome travel teams for the next two years. This partnership is aimed at providing high-quality accommodations and travel services for athletes, coaches and their families participating in NCFC Youth Showcase Series tournaments. Additional information coming soon regarding booking links, processes and more.

Tournament Documents

• College Showcase Rules
• Permission to Host
• Stay to Play

College Showcase

• One game each day for a total of 3 games.
• 550+ teams in 2023
• Four Goalkeeper showcases will be hosted during each College Showcase.
• Last year, more than 500 college coaches attended the College Showcases.
• December 5, 2024 at WRAL Soccer Park
• Great opportunity for players attending the Showcases to engage with college coaches in a training and game environment.

Guest Players

Please visit our Guest player webpage regarding guest players and opportunities that may exist for the Girls College Showcase if:

• If your team is in need of guest players,
• If you are a player interested in attending the showcase event and your team is not participating

Frequently Asked Questions

What are the rules for the college showcase events.

The rules for the event can be found at here.

What is Stay-to-Play?

Stay to Play is a tournament housing method that allows teams to receive the best available hotel benefits and ensures all teams receive the protections NCFC Youth and TTS have established with the hotels. TTS pre-secures room blocks at the closest available hotels to the fields and negotiates the lowest rates and best amenities for teams. TTS always selects properties with the team's best interest in mind.

More information can be found here: Stay to Play Policy

I am coaching more than one team during the tournament so can you handle scheduling conflicts?

Yes, we can handle scheduling conflicts for Showcase teams. We cannot guarantee we can avoid all conflicts, but we will do our best.

When is check-in for the tournament?

Team check-in will be online check-in ONLY and must be completed by the deadline date listed on the tournament home page. The process cannot be started until your team is accepted.

**PLEASE NOTE THAT THE DEADLINE TO ADD GUEST PLAYERS TO YOUR ROSTER IS THE SAME AS THE ONLINE CHECK-IN DEADLINE. GUEST PLAYERS CANNOT BE ADDED AFTER THE ONLINE CHECK-IN DEADLINE. PLEASE PLAN ACCORDINGLY.**

Can we mix USYS cards or medicals with US Club cards and medicals?

No. You must register as a USYS team or US Club team. Guest players must match the teams affiliation.

Do we need a Notification to Travel Form?

Yes. Any USYS team from outside North Carolina will need to upload their Notification to Travel form during the online check-in process. US Club teams do not need to provide a Notification to Travel Form.

Can I bring my pets to the fields?

No pets (e.g., dogs, cats, or other leashed animal) are allowed at any NCFC Youth owned or operated facility used for practices, games, and/or tournaments (except for a documented service animal). This includes parking lots, sidelines, walking paths, shelters/pavilions, or anywhere else on premises.

This policy is in place to ensure the safety of our players, families, and visitors. Animal control experts agree that even the most well-mannered and “family friendly” pets struggle in this unfamiliar setting to manage their instinctual behaviors.

Referees will help enforce this policy on game days by delaying games until animals are removed from fields, even if this involves asking an individual to leave a facility. We ask that all of you take ownership of this policy to help us protect your children and families.

Can my team use buses and RVs for the event?

Buses are able to drop players using the Bus Dropoff Area located at P5, but they will not be able to remain on site during the day. Ample parking is available at Triangle Town Center a few minutes away. RVs are not permitted to be stationed on-site.

Do you have a letter for my players school?

Girls School Excuse letter coming soon

visitRaleigh.com Girls College Showcase Sponsors

3150 Spring Forest Road, Suite 116

Raleigh, nc 27616, office hours.

919-834-3951

[email protected]

Para Espanol: [email protected]

Visit Raleigh logo

September 27, 2023 | By mtyson

City leaders say Raleigh's new $226,000 logo worth it

RALEIGH, North Carolina (WTVD) -- Some say it looks like a leaf, others see broccoli or perhaps a feather, but Raleigh's new logo, meant to depict an oak tree, is here to stay.

The Raleigh City Council unanimously approved the logo at its Wednesday meeting after it spent nearly a year in development.

The project, accomplishing part of the City's strategic plan to find a way to effectively tell Raleigh's story, comes with a price tag of $226,000.

The simple image of an oak tree in varying shades of green is half organic, half technology-inspired.

"This great natural park that we live in, there's so much green here, but there's also the City emerging from this forest," said Damien Graham, City of Raleigh Communications Director. "On one side you have the tree and the natural environment and on the other side you have the built environment, and they come together in a unified way."

It's the first of its kind for the capital city, which has never had a logo.

"We've used the city seal as a logo," said Mary-Ann Baldwin, the councilwoman who's championed the project. "It's not a logo. It's the city seal."

The city seal will continue to be used for official government documents, but Graham said the logo is the solution to inconsistent branding across departments.

"Every department, every division had a different look about it, a different color uniform, a different color symbol on their chest," Graham said.

Graham said the City paid Oklahoma-based consultant Cubic $83,000 to conduct objective research. Raleigh-based The Assembly did the design for $143,000.

Graham said the high cost came from the City's "intentional" approach to in-depth research and several iterations of the logo.

"It really embraced the City of Oaks," said Baldwin. "That's who we are, that's how we identify. I feel pretty confident that we got to the right place and over time, you're going to see people embrace this and use it."

Staff will now develop a strategic plan for its gradual rollout.

Graham said that although updating the City's social media accounts was a simple fix, other items will receive the new logo as they need to be replaced.

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Our media kit provides information about the City of Raleigh, City Council, city leadership, our demographics, accolades, and more. The news media will also find details about media requests, public records, social media, and live streaming of City Council, as well as, other committee meetings.  If you have additional questions about the city, or seek more information, please contact our Public Information Officer, Julia Milstead , by calling our Communications Department at 919-996-3100 .

About Raleigh

The City of Raleigh is the capital of North Carolina, home to several colleges and universities, with a vibrant performing arts community. Fueled by an impressive mix of education, ingenuity and collaboration, North Carolina's capital city has become an internationally recognized leader in life science and technology innovation.

Raleigh Demographics 

The Greek roots of the word demographics translate to “measurement of people”. This simple idea is a crucial part of effective governance at all scales and especially for the City of Raleigh. It has come to include a range of topics like age, race, employment, household size, and marital status. Elected officials and city staff must understand national and regional trends as well as characteristics unique to Raleigh in order to maintain the quality of life that citizens enjoy. View Raleigh Demographics

Raleigh Accolades 

Raleigh ranks among the best places to live, work, and play. We have an extensive list of recognitions Raleigh has received throughout the years. View Raleigh Accolades

Open Raleigh (Open Data) 

The City of Raleigh is a partner in the open government community and strives to become a worldwide model for an open source city. Through the Open Raleigh initiative, the City seeks to develop opportunities for economic development, commerce, increased investment, and civic engagement. Browse Raleigh's open data portal Data.RaleighNC.gov

City Council Members

The City of Raleigh has an eight-member council. For more information on council meetings and public hearing dates, please visit our  Raleigh City Council page.

City Council

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Raleigh City Council: Phone: 919-996-3050 Email Entire Council Staff Liaisons : Lou Buonpane Chief of Council Services Council Staff

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The Office of the City Manager is the administrative center of the City of Raleigh organization. In addition to the coordination and oversight of activities of all City Departments, the Office of the City Manager also provides direct staff assistance to City Council members, including the Mayor, and Council committees. The Office of the City Manager also leads the financial and budget management process for the City and directs the City's efforts to plan for the future. Staff members perform research, suggest public policy development and direction for City Council and evaluate potential public programs.

Contact Information: 919-996-3070 |  [email protected] Raleigh Municipal Building, 222 W. Hargett St. - 2nd Floor

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Visit Milwaukee Unveils New Brand and Logo

V isit Milwaukee updated its corporate brand and logo this week for the first time since the original brand and logo were introduced in 2005, with the new logo having been created with input from thousands of Milwaukee residents. 

Visit Milwaukee also partnered with local firm Ocupop and P3 Development’s Genyne Edwards, which led the research and community input programs over two years. 

The new brand themes focus on the themes of fresh, flavor and forward. The new Visit Milwaukee logo incorporates the three themes with a design that features three stylized M shapes. 

The theme of Milwaukee Fresh focuses on the spirit of innovation and exploration that the city’s residents embody. Milwaukee Flavor focuses on the city’s spirit of food culture, recognizing the traditions and community that comes from Milwaukee’s love of food. The Milwaukee Forward theme focuses on the city’s atmosphere of collaboration, community and the people who call it home.  

The Visit Milwaukee logo design features three stylized M’s. The top line stands for the heartbeat of the city, the middle line celebrates the beautiful Lake Michigan coastline, and the third line represents the city’s diversity. 

The new brand and logo will be on display throughout several in-person events by Culture x Design, including MKE Fashion Week and Bronzeville Week, as well as Visit Milwaukee’s existing events, like Juneteenth Day and the Veterans Day Parade. The brand will also be offering a new e-commerce store with branded merchandise later this spring for the first time in its history. 

Visit Milwaukee’s new branding will be displayed across digital, social media and physical platforms over the next eighteen months. Additionally, Visit Milwaukee will offer a physical visitor center for the first time at the Baird Center. 

“We couldn’t be more excited about the new Visit Milwaukee brand, which was made possible because of all of the thoughtful feedback and ideas that local leaders, businesses, frontline staff, and thousands of residents contributed to the research phase of this work,” says Visit Milwaukee President & CEO Peggy Williams-Smith. 

“We’re also tremendously grateful for the hard work of Ocupop and P3 Development, who took all of that feedback, plus our own, and worked with us to create something we’re incredibly proud of,” continued Williams-Smith. “I think this new look reflects the people who made it – and make tourism possible – in Milwaukee. All Milwaukeeans can find something within it and the messaging around it that reflects their experience here, and that was incredibly important to us. After all, it’s our residents and their welcoming nature that keep visitors coming back year after year.”  

Visit Milwaukee reveals new logo ahead of RNC, other high profile events

More eyes will be on Milwaukee during the next few months than any other time in recent history, which is why Visit Milwaukee is launching a rebrand.

With the current season of Top Chef highlighting different parts of the city and state each week, the Republican National Convention coming in July, and the Milwaukee Bucks in the playoffs, Visit Milwaukee revealed its new logo on Tuesday.

“Going into a new rebrand is always a big challenge and a heavy undertaking,” said Josh Albriecht, vice president of marketing and communications. “Especially when you’re doing a new brand that helps to represent and define a city and community that you live and work in.”

Visit Milwaukee, which promotes tourism to the area, has been working on this new logo for two years, talking to stakeholders and doing surveys. The organization wanted to make it official before the big-time events get underway.

“It’s a very high-profile year,” Albriecht said adding that the opening of the expanded Baird Center adds to the excitement. “Definitely 2024 is 100% the year to do this... to really celebrate and capture the momentum that we have right now in the city.”  

Visit President and CEO Peggy Williams-Smith said the organization "should be doing a brand refresh every five years."

"We need to make sure that we're staying up to date and that we're selling Milwaukee as Milwaukee is, not as Milwaukee was," Williams-Smith said. "We know Milwaukee is the economic hub of the state and we need to make sure that we're shouting that from the rooftops."

Here's all the messages within the new logo:

What's up with the three lines?

The three lines are meant to look like waves and celebrate the city on the water. It also represents the three rivers (Milwaukee, Menomonee and Kinnickinnic) that flow through Milwaukee.

Why three lines?

Each line represents one of the original towns, Juneautown, Kilbourntown and Walker's Point, that eventually formed to make Milwaukee.

The lines look like the letter M?

There's more than the three most visible Ms in the logo. In the negative space and the larger combined logo there are seven Ms representing the Milwaukee 7 region.

I see a heart!

Hidden in the logo is a heart to represent the passion of the people of Milwaukee.

Each line looks different, is that on purpose?

Yes. The top line is meant to represent the Hoan Bridge, the Mitchell Park Domes and the roof at American Family Field.

The more rigid line is meant to represent the city's area code, 414.

And the lines are meant to look like wings to represent the previous logo, the Milwaukee Art Museum.

When and where the solar eclipse will be crossing the U.S.

A total solar eclipse will grace the skies over North America on Monday, one of the most hotly anticipated sky-watching events in recent years.

Weather permitting , millions of people in Mexico, 15 U.S. states and eastern Canada will have the chance to see the moon slip between Earth and sun, temporarily blocking the sun’s light .

The total solar eclipse will be visible along a “path of totality” that measures more than 100 miles wide and extends across the continent. Along that path, the moon will fully obscure the sun, causing afternoon skies to darken for a few minutes.

Follow live updates on the solar eclipse

In all other parts of the continental U.S., a partial solar eclipse will be visible, with the moon appearing to take a bite out of the sun. Exactly how big a bite depends on the location.

The first spot in North America that will experience totality on Monday is on Mexico’s Pacific coast at around 11:07 a.m. PT, according to NASA .

After moving northeast across Mexico, the eclipse’s path travels through Texas, Oklahoma, Arkansas, Missouri, Illinois, Kentucky, Indiana, Ohio, Pennsylvania, New York, Vermont, New Hampshire and Maine. Slivers of Michigan and Tennessee will also be able to witness totality if conditions are clear.

In Canada, the eclipse will be visible in parts of southern Ontario, Quebec, New Brunswick, Prince Edward Island and Cape Breton, at the eastern end of Nova Scotia.

The timing of the eclipse and the duration of totality varies by location. Most places will experience around 2 minutes of darkness, but the longest periods of totality are typically in the center of the eclipse’s path.

This year, the longest stretch of totality will last 4 minutes and 28 seconds in an area northwest of Torreón, Mexico.

Below is a list of timings for some U.S. cities along the path of totality, according to NASA .

• Dallas: Partial eclipse begins at 12:23 p.m. CT and totality at 1:40 p.m. CT.
• Idabel, Oklahoma: Partial eclipse begins at 12:28 p.m. CT and totality at 1:45 p.m. CT.
• Little Rock, Arkansas: Partial eclipse begins at 12:33 p.m. CT and totality at 1:51 p.m. CT.
• Poplar Bluff, Missouri: Partial eclipse begins at 12:39 p.m. CT and totality at 1:56 p.m. CT.
• Paducah, Kentucky: Partial eclipse begins at 12:42 p.m. CT and totality at 2:00 p.m. CT.
• Carbondale, Illinois: Partial eclipse begins at 12:42 p.m. CT and totality at 1:59 p.m. CT.
• Evansville, Indiana: Partial eclipse begins at 12:45 p.m. CT and totality at 2:02 p.m. CT.
• Cleveland: Partial eclipse begins at 1:59 p.m. ET and totality at 3:13 p.m.
• Erie, Pennsylvania: Partial eclipse begins at 2:02 p.m. ET and totality at 3:16 p.m. ET.
• Buffalo, New York: Partial eclipse begins at 2:04 p.m. ET and totality at 3:18 p.m.
• Burlington, Vermont: Partial eclipse begins at 2:14 p.m. ET and totality at 3:26 p.m. ET.
• Lancaster, New Hampshire: Partial eclipse begins at 2:16 p.m. ET and totality at 3:27 p.m.
• Caribou, Maine: Partial eclipse begins at 2:22 p.m. ET and totality at 3:32 p.m. ET.

Other resources can also help you figure out when the various phases of the eclipse will be visible where you live, including NationalEclipse.com and TimeandDate.com .

If you plan to watch the celestial event, remember that it’s never safe to look directly at the sun, including through binoculars, telescopes or camera lenses. Special eclipse glasses are required to safely view solar eclipses and prevent permanent eye damage.

Denise Chow is a reporter for NBC News Science focused on general science and climate change.

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