inclusive tour description

• Tips & tricks

How to Write the Perfect Description for Your Tours and Activities

Table of Content

Understand your audience, the essentials of a great description for tours and activities, storytelling in tour and activity descriptions, practical writing tips for tour and activity descriptions, seo (search engines optimization) tips for tour and activity descriptions, the role of photos and videos in tour and activity descriptions.

According to the popular saying, the pen is mightier than the sword, meaning that the written word is the most effective tool at our disposal to educate, inspire, and persuade others. Not even the threat of physical violence can compete with such a powerful weapon. For tour operators and activity providers, the ability to craft a compelling description of their products can be the difference between a booked experience and a missed opportunity. Behind every ticket sold lies a fascinating story that not only informs, but intrigues and engages potential customers.

This guide will show you how to write the perfect description for tours and activities. Remember, merely describing the main features of your experiences is not nearly enough to capture the attention of your website visitors. From understanding the nuances of your target market to using storytelling techniques that bring their experiences to life, we will walk you through every step of creating a description that converts.

Thanks to Regiondo’s Booking Widget, displaying the descriptions of your tours and activities on your website will be easier than ever. To learn more about our all-in-one reservation software, click here .

The foundation of any compelling tour or activity description begins with a deep understanding of your audience: in other words, knowing who you are writing for is just as important as knowing what you are writing about.

Identify your target audience – The first step is to clearly define who your ideal customers are by considering factors such as age, interests, travel preferences, and budget. Are your experiences tailored to adventure-seeking millennials, luxury-oriented baby boomers, or families looking for educational yet fun activities? Understanding these demographics will help you craft a message that resonates. Last but not least, consider leveraging tools like Google Analytics to gain deeper insights into the audience your site is currently attracting.

Tailor your language and content to your audience – Once you know who your audience is, adapt your language and content to their preferences. For example, a younger audience may appreciate a casual, energetic tone, while a more mature audience may prefer detailed, in-depth descriptions. Don’t forget that your choice of words can either win your audience over or alienate them.

Address needs instead of listing features – Contrary to what we like to think, humans are emotional creatures, not logical ones: in fact, we resonate far more with stories than with raw facts. For this reason, a sterile collection of features and characteristics won’t make a good description of your tours and activities. Remember that each tourist is looking for something different from their trip, whether it is relaxation, escapism, or adventure. Your description should address these desires and highlight the unique aspects of your experience that meet them.

Be inclusive – In today’s global marketplace, being culturally sensitive and inclusive is essential, not to mention good for your bottom line. A Facebook survey shows that customers are more loyal to brands that embrace diversity and inclusion in their advertising campaigns (59% of respondents). For this reason, make sure your descriptions are respectful and considerate of different cultures, backgrounds, and abilities. This will broaden your appeal and also reflect a more modern, empathetic approach to business.

Writing an effective tour and activity description requires a blend of clarity, accuracy, and emotional appeal. As mentioned above, your goal should be to turn a simple narrative into an irresistible invitation, because simply listing a bunch of features won’t cut it. For best results, follow these simple tips.

Be concise – While details are necessary, overly long descriptions can lose the reader’s interest. Unfortunately, in the digital age, the average attention span is only 8,25 seconds . That’s why you need to strike a balance between providing enough information to engage and inform, but not so much as to overwhelm.

Be clear – Your audience should be able to quickly understand what the experience entails and what makes it unique. The trick is to avoid industry jargon or overly complex language.

Appeal to emotions – Use emotional language to tap into your audience’s feelings and desires. Describe the sense of adventure, the awe of natural beauty, or the thrill of learning something new.

Highlight unique features – Whether it’s a rare sightseeing location, an interaction with local culture, or a unique approach to a common activity, emphasize what makes your experience different.

End your description with a strong call to action – Encourage the reader to take the next step, whether it’s booking the experience, contacting you for more information, or visiting your website for more details. The ideal call to action should be clear, concise and visible. In our opinion, nothing beats a bright “Book Now” button that links to a page where customers can complete their purchase.

With Regiondo’s Booking Widget you can create an effective call to action that will turn lookers into bookers in no time. Find out more by clicking here .

Storytelling is a powerful tool for transforming standard descriptions into compelling narratives that engage prospects. Not surprisingly, recent studies show that storytelling makes customers more likely to buy your product and can increase conversion rates by up to 30% .

Let’s take a look at some of the elements you need to consider to turn your tour or activity description into a powerful story.

Focus on the experience – Begin by framing your experience as a story. This doesn’t mean making up details, but presenting them in a way that follows a narrative structure. First, set the scene by describing the setting or background of the experience. Then introduce the “characters,” whether they are guides, locals, or the participants themselves. Finally, build to the climax, which could be the main event or a special aspect of the experience you’re offering.

Use vivid imagery and sensory details – Describe what participants will see, hear, smell, touch and taste during the experience. For example, instead of just mentioning a visit to the beach, describe the feeling of warm sand underfoot, the sound of crashing waves, and the smell of salt in the air. These sensory descriptions can make your story more relatable and immersive.

Build an emotional connection – This can be achieved by highlighting the emotional rewards of the experience, such as the joy of discovery, the thrill of adventure, or the peace of quiet nature. Connecting on an emotional level can be a powerful motivator for bookings.

Include real-life testimonials – Including snippets of testimonials or real stories from past participants can add authenticity and relatability to your descriptions. When prospects read about others’ positive experiences, it builds trust and helps them see themselves in a similar scenario.

When it comes to storytelling, form is just as important as content, and even if your goal isn’t to win the Pulitzer Prize for Fiction, you should curate the style of your writing. Luckily, we have a few tips to help you take your descriptions to the next level.

Use active voice – Active voice makes your writing more direct and dynamic: it puts the topic first, so that your descriptions are more convincing and easier to read. To give you an example, instead of saying “The tour will be led by experienced guides,” say “Experienced guides will lead the tour”.

Write a strong opening sentence – The first sentence of your description is crucial – as the saying goes, you only get one chance to make a first impression. Keep it intriguing, exciting, or evocative to immediately grab the reader’s attention.

Use bullet points and headings – Bullet points and headings make your tour or activity description easier to read and understand. In particular, bullet points are a great way to present key features in an easy-to-scan format, while headings can guide the reader through different sections of your description, which is especially beneficial for longer, more detailed narratives.

Keep it simple – The readability of your descriptions is essential, especially considering that your audience may span different ages and backgrounds. Therefore, avoid confusing them with convoluted sentences or by using industry jargon.

Be consistent – Maintaining the same tone and style throughout your description will help build a recognizable brand voice. Whether you choose a formal, informative tone or a casual, friendly style, make sure it fits your brand and is consistent across all of your communications.

Proofread and edit – Grammar, spelling, and punctuation errors can detract from your professionalism and credibility. It’s also helpful to have someone else review your content, as a fresh set of eyes can catch mistakes you may have overlooked.

Thanks to Regiondo’s editor, you can format the description of your experiences to make them look both modern and professional. Find out more by clicking here .

Ranking highly for relevant keywords on Google and Bing is a powerful sales driver. In fact, SEO is the most powerful yet cost-effective way to improve your visibility. After all, in 9 out of 10 cases, the journey that leads to an online purchase begins with a simple query on a search engine . Let’s explore a few ways to make the description of your tours and activities more SEO friendly.

Include relevant keywords – Identify and incorporate keywords that potential customers are likely to use when searching for experiences like yours. They should be relevant to your tour or activity and used naturally in your description. Keep in mind that keyword stuffing (the excessive use of the same keyword over and over again within a page) makes your content less readable and can negatively impact your search engine rankings. Pro tip : Tools like Google Keyword Planner can help you find the right keywords for your content.

Write SEO-friendly titles and meta descriptions – Create titles and meta descriptions that are not only SEO friendly, but also appealing to your potential customers. The title should be concise and include your main keyword, while the meta description should provide a brief and enticing summary of the experience, encouraging users to click through to your site.

Use alt text for images – Alt text, as the name suggests, is a brief description of a picture. It may seem minor, but alt text allows visually impaired users who are using a screen reader to understand what an image is about, greatly improving their user experience. At the same time, they also allow search engines to better index your images, which benefits your ranking.

Optimize for mobile – With the increasing use of smartphones for travel research and booking ( 64% of searches are done from a phone! ), you need to ensure that your product pages are mobile friendly, an element that has a significant impact on SEO rankings. This means having a website with a responsive layout that adapts to different screen sizes so users can easily navigate regardless of the device they’re browsing on.

Leverage local SEO – If your experience is location-specific, local SEO is essential. This means optimizing for location-based keywords and making sure your business is listed and accurately represented on maps and local directories.

Monitor and update constantly – SEO is not a one-time effort. Continually monitor your website’s performance using tools such as Google Analytics and update your content as needed.

The Regiondo Booking Widget is developed in React, a modern technology that guarantees extremely fast loading times, a key factor to improve your SEO ranking.

“A picture is worth a thousand words,” and that’s even more true when it comes to travel experiences. Photos and videos play a critical role in complementing your written content, making it more engaging and effective.

• Use high-quality images – When it comes to images, quality matters. High-resolution, professionally shot photos greatly enhance the appeal of your experience.
• Don’t forget to include videos – According to recent statistics, websites that include video have nearly double the conversion rate of those that don’t . They allow potential customers to immerse themselves in the experience before they even book, encouraging them to proceed with the purchase.
• Leverage user-generated content – User-generated content, such as photos and videos from past attendees, is perceived as authentic and trustworthy, providing a real-life glimpse into the experiences of actual customers.
• Update and refresh regularly – Update your visuals regularly to keep your content fresh and relevant. This is especially important for experiences that are seasonal or have undergone changes.

As we conclude our exploration of how to write the perfect description for your tours and activities, it’s clear that this process is both an art and a science. From understanding your audience to employing storytelling techniques, optimizing for SEO, and using compelling visuals, each element plays a critical role in creating descriptions that not only inform, but also inspire and persuade.

To learn more about Regiondo, the leading booking system for the leisure industry, request a free demo with one of our consultants.

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• What is inclusive tour?

Welcome to our ultimate guide to all-inclusive travel! In this article, we will delve into the world of inclusive tours, understand what they are, and explore the benefits they offer. Whether you are a seasoned traveler or planning your first trip, this guide will provide you with valuable insights and tips to make the most out of your inclusive tour experience.

Understanding Inclusive Tours

Benefits of inclusive tours, choosing the right inclusive tour package, tips for a successful inclusive tour, common inclusive tour mistakes to avoid, exploring inclusive tour destinations, how to book an inclusive tour, inclusive tour vs independent travel: pros and cons, what is an inclusive tour, are meals and drinks included in inclusive tours, can i customize an inclusive tour package, what should i pack for an inclusive tour.

An inclusive tour, also known as an all-inclusive tour, is a travel package that combines transportation, accommodation, meals, activities, and sometimes even drinks, all in one price. This means that once you book an inclusive tour, you don't have to worry about arranging individual components of your trip separately. Everything is taken care of for you, allowing you to relax and enjoy your vacation to the fullest.

There are several benefits to opting for an inclusive tour. Firstly, it provides convenience and saves time as all the necessary arrangements are made for you. Additionally, inclusive tours often offer great value for money as the cost of accommodation, meals, and activities are bundled together. Moreover, inclusive tours provide an opportunity to explore various destinations without the hassle of planning and organizing every aspect of your trip.

When selecting an inclusive tour package, it is essential to consider your preferences, budget, and desired destinations. Research different tour operators, compare packages, and read reviews to ensure that you choose a reputable and reliable company. Look for packages that align with your interests and provide a good balance between activities and leisure time.

• Research the destinations included in the tour package to ensure they match your interests and preferences.
• Check if there are any additional costs or optional activities not included in the package.
• Read reviews and testimonials from previous travelers to get an idea of the quality and experience offered by the tour operator.
• Pack essentials such as comfortable clothing, appropriate footwear, and any specific items required for the activities included in the tour.
• Keep a copy of your itinerary and important contact numbers handy.
• Stay open-minded and embrace new experiences during your inclusive tour.
• Not thoroughly researching the tour operator and their reputation.
• Overpacking or not packing essential items for the tour.
• Not reading the fine print and understanding the inclusions and exclusions of the tour package.
• Expecting everything to be perfect and not being flexible in case of any unexpected changes or challenges.
• Not taking advantage of the inclusive amenities and activities offered.

Inclusive tours can take you to a wide range of destinations, from tropical beach resorts to historical landmarks and cultural hotspots. Some popular inclusive tour destinations include Bali, Maldives, Rome, and Cancun. Depending on your preferences, you can choose a destination that suits your interests and offers the experiences you are looking for.

Booking an inclusive tour is relatively straightforward. Start by researching tour operators that specialize in inclusive tours to your desired destination. Visit their websites or contact them directly to explore their available packages. Once you have chosen a package, follow the booking instructions provided by the tour operator. Make sure to provide accurate information and clarify any doubts or questions you may have before finalizing your booking.

Both inclusive tours and independent travel have their own advantages and disadvantages. Inclusive tours provide convenience, cost savings, and a hassle-free experience. On the other hand, independent travel allows for more flexibility, personalized itineraries, and the ability to explore off-the-beaten-path destinations. Consider your travel preferences, budget, and desired level of control when deciding between an inclusive tour and independent travel.

Inclusive tours offer a fantastic way to explore various destinations without the stress of arranging every detail of your trip. With the convenience, value, and peace of mind they provide, inclusive tours are an excellent choice for travelers seeking a relaxing and enjoyable vacation experience. Remember to research, plan, and make informed decisions to ensure you have the best inclusive tour experience possible.

Frequently Asked Questions

An inclusive tour, also known as an all-inclusive tour, is a travel package that combines transportation, accommodation, meals, activities, and sometimes even drinks, all in one price.

Yes, meals and drinks are often included in inclusive tours. However, it is essential to read the package details to confirm the specific inclusions.

Some tour operators may offer customization options for their inclusive tour packages. However, not all packages may be customizable. It is best to check with the tour operator directly.

Packing essentials for an inclusive tour include comfortable clothing, appropriate footwear, toiletries, travel documents, and any specific items required for the activities included in the tour.

What is sustainable excursion?

How many days do you need in Tours?

What is the difference between escorted and guided tours?

What is outdoor excursion?

Why do we go to excursions?

What are the benefits of embarking on an excursion?

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How to Write an Inclusive Job Description [Tips & Examples]

Is your company aiming for a more diverse workforce? It all starts with an inclusive job description. An inclusive JD sets the tone for the candidates you’ll attract and eventually hire. Katrina Kibben , CEO of Three Ears Media, says:

“Creating an inclusive job posting is not just about pushing your content through gender bias AI. It’s about changing techniques to provide more clarity, so any candidate from any background can understand the daily responsibilities and determine if they would like to do this job every day.”  source: SHRM

In this post, you’ll find:

• 5 tips on how to make job descriptions more inclusive
• 2 examples of inclusive job descriptions (plus a link to 7 more)

Let’s get started!

How to Write an Inclusive Job Description

Here are 5 great tips on how to write inclusive descriptions:

1. Focus on your “must haves” in your JD

When writing your JDs, make sure you only list the “must-have” requirements for the job. A best practice for all job descriptions is to keep your requirements list to 7 items or less. Many candidates get bored or move on after the 7th bullet.

An HP study shows men apply for a job even if they meet only 60% of the job qualifications. But, women only tend to apply if they meet 100%.

This also holds true for some neurodiverse candidates. For example, someone with autism might take your long list of requirements very literally and not apply if they don’t feel they meet each one on the list.

2. Use gender-inclusive words

Gender-coded words decrease apply rates and increase the cost per application . Removing them will increase your chances of attracting more talent from diverse groups.

If you want to write more inclusive (and gender-neutral JDs), it’s challenging to catch every gender-coded word. That’s why it’s best to use AI software like Ongig to automate the process and save yourself some time.

Ongig analyzes your JDs for gender-coded words and suggests more inclusive alternatives (or allows you to delete them):

3. Remove gender-specific pronouns from your JDs

Many companies use pronouns like “he” or “she” in their JDs. To be more inclusive and gender-neutral, use “you” or “they” to refer to candidates. You might also use “this candidate” or “this position” if you want to be more formal:

User gender-neutral pronouns opens up your JDs to all types of applicants — cisgender, transgender, or gender non-binary.

4. Remove other “biased language”

Outside of gender, many different types of bias creep into your JDs. Age bias is one example.

Age shouldn’t be a requirement for any role. If you want to attract skilled and experienced candidates, make sure your JDs are free from words like “youthful,” digital-native,” or “millennials-only,” to name a few. These words imply that your company prefers people from a certain age bracket and deters qualified applicants who are outside that age group. 

Other types of bias you want to find and remove from your JDs to be more inclusive are:

• racial bias
• disability bias
• ethnicity bias
• former felons bias
• elitism bias
• mental health bias
• religion bias

Here’s a list of the 25 Most-Used Exclusionary Words [in job ads] (with replacements) to use as a guide when you’re writing inclusive job descriptions:

5. Include a diversity and inclusion statement

Most candidates value seeing a D&I commitment when they’re looking for jobs to apply for. So when you think about how to write an inclusive job description, include a statement about your company’s stance on DEIB. Even if it’s short, still use it.

A diverse population of LinkedIn members in the U.S. said:

“even a generic statement is still better than no statement.” source: LinkedIn Study of 764 members on Diversity Statements, June 2021 .

If you need to write one, check out this link for 25+ examples of D&I statements for inspiration.

Now, what does an inclusive job description look like? Here are 2 examples (plus a link to 7 more):

Inclusive Job Description Example — Pearson

This role from Pearson is a great example of an inclusive job description because:

• it emphasizes their commitment to DEI at the beginning and the end
• there are very few masculine-coded words (which decrease apply rates)
• only the “must-haves” are listed in the qualifications section (keeping this list short attracts more diverse talent)
• it uses the 2nd-person point of view (you, they) to make candidates feel welcome and included
• there are no “ exclusionary words ” that might deter talent from underrepresented groups

Plus, it’s short, so it holds the candidates’ attention.

Inclusive Job Description Example — CVS

Another great example of an inclusive job description is the one below from CVS. Here’s why:

• the “Required Qualifications” list is short (opening up the role for candidates without loads of experience)
• the benefits list includes things like fertility benefits, family support resources, and hybrid work options (great for women candidates, people starting families, or caring for older family members)
• Employee Resource Groups (ERGs) are also listed in the JD (this shows support for the inclusion of underrepresented groups)
• there’s an “ anti-discrimination” statement and a DEIB statement

Do you want more examples of great inclusive JDs? Check out Ongig’s post 7 Examples of Inclusive Job Descriptions from Gem Siocon.

Why I Wrote This:

Remember, a diverse workforce always starts with great JDs. With these tips, you’ll be able to attract a diverse workforce for your biz. And, if you want to learn how to write inclusive job descriptions using Ongig’s software, please request a demo to learn more.

Shout-outs!

• 6 Tips for Inclusive Recruitment Writing (by Monster Staff)
• Learn How to Write Inclusive Job Postings (by Roy Maurer)
• 5 Must-Dos for Writing Inclusive Job Descriptions (by Maxwell Huppert)
• Why Women Don’t Apply for Jobs Unless They’re 100% Qualified (by Tara Sophia Mohr)
• The Impact of Gendered Wording on Candidate Attraction (by Appcast)
• Feature Photo by Tim Mossholder on Unsplash

September 15, 2022 by Joanne Derecho in Diversity and Inclusion

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Tour Package

Package holidays, popularly known as a tour package or simply the word ‘tour’ in the travel and tourism industry refers either to a package tour escorted or not escorted by the tourist guide.

When we say tour package, it means a pre-arrangement, prepaid trip that combines two or more travel components like airfare, airport transfer, accommodation, and other services . Practically, to define the tour package concept is complex one rather understand.

Holloway defines a tour package as “a total tourism product consisting of transportation from the market area to the destination, accommodation at the destination and recreational activities promoted by the tourists.”

According to Gregorg “a tour package is advertised journey including specific features, arranged and promoted with tour literature by a tour operator and paid for in full by the tourists  before starting the tour.”

Technically, a package tour/tour package is a total tourism product as it generally includes transport from the origin place to the destination, accommodation at an en route place or at the destination and other recreational or travel services. These components are purchased by an individual, firm or company called the ‘ tour operator ‘. He combines all the travel components in a package and sells them at all-inclusive prices to the clients.

History of Tour Package

The term ‘tour’ was in vogue as early as 1670. The Britishers traveled to widen their knowledge of the continent, especially to study the culture and social life. This practice was gradually adopted by other lovers of cultural centers.

The result of the process was that many European historic and cultural centers were opened to the British tourist. By the early 1730’s the small fishing resorts around the British coast begin to attract tourists seeking to their diseases by drinking the sea-water or by immersing themselves in it.

The introduction of a rail link between the major centers in 1830, had a profound impact on the pleasure travelers for the first time. Many entrepreneurs began to inspire rail travel by organizing excursions for the public at discounted offers.

However, to ‘the origin of package tour’ the credit goes to Mr. Thomas Cook in 1855 , Cook, extended his business operation to different countries by introducing the first ‘ inclusive tour ‘ to Paris.

Mr. Cook put together all the components of tourism products and sold them as ‘inclusive tour’ to the tourists. His pre-packaged tour inspired other tour organizations in the travel industry to organize similar tours to all parts of the globe.

Most of Cook’s tours were a linear tour i.e., the person went from place to place on a single destination. Basically, Mr. Cook developed the concept of ‘grand tour and escorted tour’, the concept which is still used.

Incidentally, World War II has tremendously developed the package tour concept because of the following reasons:

• Social and Economic Conditions
• Increase in Aircrafts
• Marketing Conditions
• Legal Requirements
• Integration took place.

Today, package tours are a vital segment of the world’s travel and tourism industry. According to WTTC, the package tour sales generate $25 billion annually in the United States, $18 billion in Europe, $19 billion in Britain, and $21 billion in Asia. Today tour sales represented 50 percent of all leisure travel sales and 35 percent of all travel agency revenues.

Types of Tour Packages

A travel agency/tour operator deals with variety of ‘tour packages,’ catering to the diverse needs of tourists such as adventure, beach, architecture, cultural, business, conference, incentive tours, ayurvedic packages, Buddhist, religious, incentive tour, special interest tours, cruise tour group tour, educational tour, heritage, monuments, wildlife lovers, etc. These are broadly classified into five categories :

• Independent Tours
• Escorted Tours

Hosted Tours

• Incentives Travel/Tours

Freedom Tours

Independent tour.

Independent tours are prepared/formulated for those tourists who want to travel independently. The components of such tours are air travel, air transfer, accommodation, travel documents, sightseeing, boat riding, entertainment, and other travel services.

However, in some cases, the tourists are free to purchase every single component separately. Thus, this type of tour provides the tourists considerable freedom to plan the activities according to their own choice.

An independent tour may or may not be an all-inclusive tour. Therefore, tour price varies depending on the type of air travel, air transfer, accommodation and is inclusive of other tour components. The foreign independent travel (FITs) and domestic independent travel (DITs) are examples of an independent tour.

Escorted Tour

When a travel agency includes the services of a well educated and trained tour manager in its package, the tour is called an escorted tour. Basically, escorted tours are meant for those travelers who are planning to visit a foreign country first time.

The escort’s responsibilities and duties are to provide comprehensive information and assistance to the group or individual traveler, at the origin, en route and the destination place. The excursion tours are the example of escorted tours.

A hosted tour means when an agency utilizes the services of another agency at a particular destination. Suppose a group of French tourists is coming to India. When the group arrives in India, they are greeted at the airports by TCI, which assists them in clearing their baggage and transfer them to the hotel.

Their tour-host (TCI) is available to offer device and information about the local attractions and entertainment. Further, when the group arrives at another designation in India, a different travel agency greets them at each tourist spot. Thus, a hosted tour provides the tourists maximum level of pre-arranged and personalized services.

Incentives Travel/Tour

It is a motivational programme or a fully paid holiday which is given to the employees by the enterprises as a reward. Mostly in medium and large-scale companies and usually too distant destinations to spur them in maintaining their track record, to increase output, improve the image and moreover to earn the long period loyalty of the employees.

There are a number of the other packages offered by a tour company such as a custom tour an excursion tour, an adventure, and special interest package tours.

Freedom tours are becoming very popular these days among the working class. These tours are designed as per the choice of tourists. The tourist is free to choose and plan how they want to travel and enjoy their holidays. These types of tours are meant for that kind of people who like to decide how, when, and where to travel.

This tourist may an individual, family, group holidays for families and group travel for business. These tours are promoted and developed by the ORBIT.

Components Of Tour Package

What is to be included in a package tour largely depends and varies from one tour organization to another, or from the one country to another, or from one destination to another and from one market to another market. But there are certain well-defined travel services which always turn a part of a package tour irrespective of the tour operator/travel agency, destination and even the market condition.

If we study and see the package tours offered by Thomas Cook and Sons Ltd., Cox and King Ltd., and other international travel companies, we find that a package tour has two major components. Therefore, a standard package tour has two basic components namely:

• Ground Arrangements

Travel industry experience has shown that the first component, i.e. ‘Travel’ is directly bought by the agency from the principal providers like airlines and transport operators and for ground arrangement, the travel agency management asks the ground operators.

The reason behind buying ground arrangement from a handling agency is that it represents as a ground operator at a particular destination for the numerous tour organizations. Secondly, the price offered by it are much lower than an individual agency obtain. Thirdly, it is very difficult to get credit from the supplier and finally, it ensures professional travel services.

Factor Affecting the Tour Package Formulation

Generally, the business of package tours involves great risk, high breakeven, high-quality product, and competitive prices. Therefore, the tour management requires in-depth tour planning and market survey. However, before a tour is designed the tour manager should take into consideration certain factors which are crucial in the formulation process.

These factors have a profound impact on the tourist’s satisfaction. The main factors are:

• Purpose of Tour
• Choice of Destinations
• Tourist Budget
• Legal Requirement
• Types of Tourist Accommodation
• Tour Period
• Departure and stay information
• Tour price; inflationary condition
• Tour Reference Tools
• Tour Features – political stability
• The relationship between the host and tourist generating nation

Tour Package Design and Selection Process

The quality of a package tour is entirely based on the above factors. Essentially, to design/formulate a travel product, the tour manager has to take the biggest responsibility, intuitiveness, imagination, and innovation coupled with a lot of business activities which range from finding new exotic destinations and planning, organizing or promoting such tour.

The following are the main stages in the tour design and selection process:

1. Initial Research

(i) the destination research.

The decision to develop and formulate a new package is a multi-stage process that involves various positive and negative points/steps. Normally, the idea for a new product comes either from the tour executive within the company due to a review of the questionnaire completed by the previous tour members because of the political, economic and social development in a particular area.

When a tour manager see that a large number of old clients are interested in taking a trip to particular destinations, naturally, those destinations become the nucleus of a new ‘tour concept’.

(ii) Market Research

Since tour package is a complete tourism product, obviously, before formulating/designing this product, market research needs to be analyzed and assessed in a systematic manner. Market  research provides us the answer to the following questions:

• What is the size of the tourism market?
• Who are the existing clients?
• Where do they live?
• Who will be their potential buyers?
• Who are their competitors – their strategy and area of business leisure?
• How many tourist ones want to cater?
• What price will the clients accept?
• What facilities are available and required?
• What are the constraints viz., license, permission, finance, restrictions, taxes, and others?

Once we know the basic components of the package tour, distribution channels, market conditions, constraints in the tourism market, we can develop the marketing strategy. It enables the smooth functioning of the agency and also offers a clear picture of the tour programme. Practically, market research is conducted by the private tour companies/ private tourism enterprises in order to penetrate the market.

2. Itinerary Preparation

By itinerary one means the designing of a programme which one wants to sell and it includes destinations, stopping points, number of days and the travel services that are to be included in the programme. Whether it is a lean season or an offseason, escorted or not escorted, consumer-oriented or readymade tour programme, the itinerary is prepared to identify the origin, destinations, stopping points, accommodations, sightseeing and other travel services on travelers’ trip.

3. Handling Agency or Destination Company

The appointment of handling agency not only ensure excellent travel services to the tourist but also make the operation smooth and profitable. It is a matter of great significance as the success of travel business largely depends upon the clients are actually taken care of during the tour.

It is a positive match between the promised services and tourist’s actual experiences or feelings. Thus, the tour operator should consider the experience of the handling travel agency in the business, the area of operation, reputation, credibility, professional staff, credit facilities and the competitive price in appointing a handling agency.

4. Negotiation

It is another important management decision area in tour designing and planning. Once the decision has been made regarding the destination’s concerning their date, duration and number of clients to be carried during the trip, the tour management starts negotiations with the principals’ suppliers for a normal contract.

Negotiation means talk between the travel companies and the principal suppliers for the terms, conditions, and prices of the components of a tour package. When both parties are satisfied, it leads to a formal or informal contract between them. The tour company negotiates with the following tour vendors/suppliers:

• Accommodation
• Transport Operations- Rail and Road
• Ground Operators
• Cruise Companies
• Car Rental Companies
• The overseas representatives
• Ancillary Service Organizations

5. Coasting and Pricing a Package Tour

The cost of a package tour encompasses the air ticket, the hotel room, car rental, entertainment charges, administrative costs, promotional costs, and other travel services. The confidential tariff helps the travel company in preparing the cost sheet which will enable the concern to determine its price strategy.

Tour pricing is a big factor in the success of the company’s tour programme. The price of a package tour is, whether it is an escorted, independent or hosted the tour, often lower than the combined costs of the same components purchased separately from the principals. However, the purchase price of a travel product is based on three factors: Cost, competition, and demand.

Every tour package sold by a vendor has a quantifiable cost. To produce profit the price paid by the tourists must be greater than the agency’s cost.

6. Tour Brochure

The tour package is an intangible product which has to be purchased by the tourists/clients without inspection and sometimes even without adequate knowledge. In these circumstances, the brochure becomes the principal instrument to perform the major tasks to inform the clients about the products and to pursue them to purchase it.

Designing, printing, and distributions of tour brochures require necessary skills and knowledge about the components of the tour package. Basically, in the era of specialization and intense competition, tour brochure creates awareness and provides the description of the holiday programme.

Thus, tour management should consider various pros and cons while preparing a tour brochure. A brochure should contain the following information:

• Name of the Travel Company
• Means of transport
• Details about destinations
• Accommodation, types, location, meals
• Name of the overseas representative
• Duration of each tour
• Booking, reservation and cancellation conditions
• Details of other services – insurance, currency, entertainmentTravel documents required
• Details of price

7. Development of Reservation System

The next step in tour formulation process is reservation system. The agency management in order to put a package into operation must develop and implement a scientific reservation system. The system depends on whether the reservation is to be handled manually or with a computer working on the distribution method.

Whatever method the agency may adopt, the agency management should always keep in mind the sole objective of the reservation system.

8. Marketing of Tour Package

Once a tour package is ready, travel agency management has to make a careful decision regarding promotion and marketing of the particular package tour. The basic objective of management is to make a tour package widely known to make it more and more attractive.

To achieve these objectives, the management must consider the budget available, promotion mix, potential market, easiest and most effective media, campaigning through the international, regional or the public/private sector etc.

The promotion of a package tour means increasing its sales potential and creating an awareness of the existing and potential markets. The following methods are commonly used to promote package tours:

• Middlemen – Retail Travel Agents, GSA, consolidators
• Familiarization tours
• Building Brand Loyalty
• Encouraging Potential Buyers
• Competitive Market

9. Tour Handling/Actual Tour Operation

After the successful marketing and achieving target sales, the next and final step in the process of tour designing is tour handling. It means an actual operation of tours, which generally includes administrative work and passenger handling like maintaining reservations, handling deposits, sending advice to ground operators, arranging travel representation, analyzing the feedback received from clients/escorts/ground operator and so on.

All this is not an easy task. At every stage, one has to face different types of queries and problems due to lack of coordination and communication.

Significances of Tour Package

Tour package is beneficial to travel companies, travelers, destinations and other organizations which are directly or indirectly involved in the tourism business. The main benefits are:

• Increase the seasonality of a destination cost/price
• Earn foreign currency
• Better quality of products professional services
• Wide-variety of the tour package
• Provide bulk business to organizers

How to write the tour description with real example

Table of Contents

A tour description is a way to inform your potential customers about the details of your tours. It is also a way to persuade them to book with you. Overall, it is your opportunity to showcase your unique selling points, highlight the benefits of your tours, and create a memorable impression on your readers.

This article will show you how to write effective tour descriptions that will boost your conversions and sales. We will guide you through the steps for writing a tour description, from choosing the right tone and language to structuring your content and adding a call to action. We will also provide you with an example tour description to use as a reference or inspiration.

If you want to learn how to write tour descriptions that sell, keep reading!

Steps for Writing a Tour Description

Now that you know why tour descriptions are important let’s see how you can write them. Writing a tour description is not as hard as it may seem if you follow some simple steps. Here are the main steps for writing a tour description to attract and convert your readers.

Determine the Purpose of the Tour

The first step for writing a tour description is to determine the tour’s purpose.

What are the tour’s key features? What makes it unique? What are the main benefits and value propositions of the tour? Why should someone choose your tour over other options? These are some of the questions you must answer before writing.

By defining the tour’s purpose, you can focus on the most relevant and appealing aspects of your tour and avoid unnecessary or boring details.

You will also be able to decide on the target audience for your tour. Who are you writing for? What are their needs, preferences, and expectations? What are their pain points and desires? Knowing your target audience, you can tailor your tour description to their interests and needs and use the right tone and language to connect with them.

Highlight the Tour Itinerary

The next step for writing a tour description is highlighting the tour itinerary. This is where you provide an overview of your tour and what your customers can expect. You should list the major stops and attractions included in the tour and provide some brief information about each one.

You should also provide a timeline or schedule for the tour so that your customers can know how long each activity or destination will take. You don’t have to go into too much detail here, as you don’t want to overwhelm or bore your readers with too much information. You just want to give them a glimpse of what they will experience on your tour and spark their curiosity and excitement.

You can also use descriptive words and phrases to make your tour itinerary more vivid and engaging. For example, instead of saying, “Visit the Eiffel Tower”, you can say, “Marvel at the iconic Eiffel Tower and enjoy panoramic views of Paris”. This way, you will create a more emotional connection with your readers and make them imagine themselves on your tour.

Describe the Experience

Another step for writing a tour description is to describe the experience of the tour. This is where you use sensory language to describe the tour’s sights, sounds and smells. It will make your readers feel like they are there with you.

You should also include any special activities or experiences unique to your tour . They will show how they will enhance your customers’ enjoyment and satisfaction. For example, suppose your tour includes a wine-tasting session. In that case, you can describe how your customers will savor the flavors and aromas of different wines. And mention learning about the history and culture of wine-making.

By describing the experience of the tour, you will create a more immersive and memorable impression on your readers, and make them want to join your tour.

Share Background and Historical Information

The next step is to share some background and historical information about the destinations visited on the tour. This is where you provide interesting facts or historical background about the places and landmarks you will see on your tour and show how they relate to the theme or purpose of your tour.

You should also use storytelling techniques to engage the reader and make the tour come alive. For example, if your tour is about the French Revolution, you can tell stories about the events and people that shaped the history of France, and how they influenced the architecture and culture of Paris.

By sharing background and historical information, you will add more depth and context to your tour description, making it more informative and educational for your readers.

Use Attention-Grabbing Headlines and Bullet Points

One of the most important steps for writing a tour description is to use attention-grabbing headlines and subheadings to break up the text and make it easier to read. Use headlines and subheadings that capture the main idea or benefit of each section, and make the reader curious and interested to read more.

You should also use bullet points to highlight your tour’s important features or selling points, and make them stand out from the rest of the text. Bullet points are a great way to summarize your tour’s key information and benefits. They will make them more visible and memorable for your readers. For example, you can use bullet points to list your tour’s main attractions, activities, or inclusions and show why they are worth booking.

Add Photos and Videos

The final crucial step for writing a tour description is to add high-quality photos and videos of the tour destinations and activities . Photos and videos help complement your written descriptions. They will give the reader a better sense of what to expect. They can also help you showcase the beauty and diversity of your tour locations and create a more emotional appeal for your readers.

You should use photos and videos that are relevant, clear, and attractive and that match the tone and style of your tour description. You should also use captions or descriptions to explain what the photos and videos show and how they relate to your tour. Adding photos and videos will make your tour description more visual and engaging and increase your chances of converting your readers into customers.

Are you ready to take your travel website to the next level? Harness the power of SEO and captivate your audience with compelling tour descriptions. Unlock the secrets of effective copywriting and drive more traffic to your website. With the “how to write the tour description” guide, tailored specifically for the TravelerWP WordPress travel theme , you’ll discover expert techniques to optimize your tour descriptions for search engines and entice potential customers.

Don’t miss out on this opportunity to boost your online presence and maximize your bookings. Get your copy now and start crafting irresistible tour descriptions that will make your travel business soar!

Example Tour Description

To help you understand how to write a tour description better, here is an example tour description from Paris City Vision, a leading tour operator in France. The tour description is for a 1-day Big Bus Paris hop-on hop-off tour , allowing you to explore Paris at your own pace and see the city’s main attractions. (For more detail, please open the link to read the full description.)

The tour description for the Big Bus Paris 1-day tour is a good example of how to write a tour description that is clear, concise, and informative. It does a great job of using attention-grabbing headlines and bullet points to break up the text. It also highlights the main features and benefits of the tour.

Plus, it has photos and videos of the tour destinations and activities, which make the tour description more visual and engaging. This will give the reader a better sense of what to expect.

However, there are some areas where the tour description could be improved:

1. For example, it could determine the tour’s purpose and decide on the target audience. This would help the tour description to focus on the most relevant and appealing aspects of the tour and use the right tone and language to connect with the reader. 

For instance, if the target audience is young travelers who are looking for a fun and flexible way to explore Paris, the tour description could use a more casual and enthusiastic tone. In this case, it should emphasize how the hop-on hop-off tour allows them to customize their itinerary and see the sights they want to see.

2. It could also describe the tour experience and share some background and historical information about the destinations visited on the tour. This would make the tour description more vivid and engaging and create a more emotional appeal for the reader. 

For example, it could use sensory language to describe Paris’s sights, sounds, and smells and include interesting facts or stories about the places and landmarks they will see on tour.

3. It could also add a call to action at the end of the tour description, encouraging the reader to book the tour.

For example, it could say, “Don’t miss this opportunity to discover Paris at your own pace and according to your schedule. Book your Big Bus Paris 1-day tour now and prepare for an unforgettable adventure!”

Tour descriptions are powerful instruments to persuade potential tour customers. In this article, we hope you learned how to write effective tour descriptions that attract and convert your readers.

We instructed you on determining your tour’s purpose and target audience, highlighting the tour itinerary, describing the experience, sharing the background and historical information, using attention-grabbing headlines and bullet points, and adding photos and videos. You also saw an example tour description that applied these steps, and an analysis of how it could be improved.

By following these steps, you can write tour descriptions that sell, and boost your conversions and sales. Thank you for reading this article, and happy writing!

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What Does a Tour Package Include? Essential Components Explained

When planning a trip, it can be challenging to organize all the necessary details, including accommodation, transportation, meals, and activities. This is where a tour package comes in handy, as it includes all these elements in one convenient package. This blog post will explain what a tour package entails, the available types, and how to choose the right one.

Table of Contents

What does a tour package include?

• Accommodation: A tour package typically includes accommodation in a hotel, resort, or other lodging facilities. The type of accommodation provided will depend on the tour package you select.
• Transportation: Transportation is another essential component of a tour package. It can include flights, trains, buses, and even private cars or vans. The mode of transportation provided will depend on the tour package you select.
• Meals: Most tour packages include breakfast only to all-inclusive dining. The number and type of meals provided will depend on the tour package you select.
• Activities: A tour package may include various activities such as sightseeing, cultural experiences, adventure sports, or shopping. The type and number of activities included will depend on your selected tour package.
• Itinerary: A tour package will provide you with a detailed itinerary of your trip, including the date, time, and location of each activity, as well as any free time you may have.

Types of tour packages

• Inclusive tour package: This type of tour package includes accommodation, transportation, meals, and activities, all for a fixed price.
• All-inclusive travel package: This tour package is similar to the inclusive package, but it also includes drinks, tips, and other extras.
• Budget tour package: This package is designed for those who want to travel on a tight budget. It usually includes basic accommodation and transportation but limited activities and meals.
• Customized tour package: This package allows you to choose the specific activities and accommodations you want, giving you more control over your travel experience.
• Luxury tour package: This tour package provides premium accommodation, transportation, meals, and activities for a higher price.

How to choose the right tour package?

Choosing the right tour package can be a daunting task, but here are some tips to help you make the best decision:

• Budget: Determine your budget and look for tour packages that fit within it. Remember that a higher price may mean better quality, but finding a balance between affordability and quality is essential.
• Destination: Consider the destination you want to visit and choose a tour package that offers the best experience in that location. Look for packages that include the attractions you want to see and the activities you want to do.
• Travel Style: Think about your travel style and the type of experience you want. Do you prefer a leisurely vacation or an adventure-packed trip? Make sure to choose a tour package that aligns with your travel style.
• Reviews and recommendations: Read reviews and ask for recommendations from friends or family who have traveled with a tour package before. This can give you insight into the tour package’s quality and other travelers’ experiences.

In conclusion, choosing a tour package can make travel planning more manageable and less stressful. With various tour packages available, selecting the one that aligns with your budget, destination, travel style, and preferences is crucial. When selecting a tour package, read reviews and consider recommendations from other travelers. By following these tips, you can have a stress-free and enjoyable travel experience.

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7 Tips To Create The Best Tour Descriptions For Your Travel Business

Writing a tour description is like writing a letter to your future clients. You need to make sure it's exciting and compelling if it's going to generate new bookings.

Tour descriptions are one of the most important elements of selling more tours. Your tour description represents the end stage of the buying journey. If the description is persuasive, it may result in a booking. If not, you may lose the customer to a competitor.

In this guide, we’ll cover the importance of composing innovative tour descriptions, and outline.

Why Tour Descriptions Are Important 

Your tour descriptions play an essential role in attracting customers, engaging them, and getting them to convert .

First of all, your tour descriptions help to make your tours more visible. With the right description, your tour landing pages could achieve better SEO results and become easier for your customers to find.

This is because the tour pages will offer more relevant information, which will ultimately help those who are searching for those queries.

Then, when people land on your tour pages, your tour description is what will entice them to make a booking. This is where the magic comes in - your description needs to sell the tour, and reveal why it's the right experience for the customer.

Your tour description also helps to develop trust by showing the customer that they should have full confidence in your brand.

By providing extensive detail in your tour description, you prepare customers with exactly what to expect from their adventure. This can help them have a more fulfilling tour experience, as they will know what they were getting into when they arrive.

If your tour description is too vague, customers might expect certain things that your tour doesn't actually offer. This could result in negative reviews and a lack of repeat business.

A well-articulated tour description will help your business in the following ways.

• Attract more customers
• Engage with your website visitors
• Increase conversions
• Boost customer satisfaction

Top 7 Tips For Creating Tour Descriptions 

Taking the time to concisely write and optimize tour descriptions is essential. Here are some of the best tips and tactics you can use for creating powerful tour descriptions.

1. Ensure Your Tour Descriptions Provide Sufficient Detail 

First and foremost, it's paramount that your tour descriptions clearly display all of the details that your tour includes. This should include all logistical details, how long the tour will be, what the tour package includes, what the tour timeline will look like, and so on.

Try to be as specific as possible here. Be clear on who the tour is suitable for. Also, ensure that you outline exactly what is expected from the tour participants (in terms of their behavior and what essentials to bring along).

This will help to answer any questions people may have about your tour and let them know exactly what to expect - which is important for a positive tour experience.

2. Look At The OTAs 

Whether or not your business uses OTAs to sell tours, it's a good idea to look at existing OTAs and see how they structure/word their tour descriptions.

This is because OTAs are very specific about the information and details included in their tour descriptions. Making sure your business also covers this information will help you tap into an already proven tour description formula.

Also, look at how OTAs categorize and organize their tours . Taking a similar approach can help your tour booking website offer a better user experience.

Conduct a gap analysis to see what information and details might be missing from these pages This could help ensure that all pertinent information is included and make your descriptions more informative and appealing.

Another nifty tip is to keep your descriptions uniform. If a potential customer browses different tour booking pages and compares your tour options, having a uniform tour description format will make their journey a lot easier. This also ensures that all of your tour descriptions offer the same, relevant information.

3. Include Keywords 

A tour description is a prominent place for keyword placement . When executed properly, this can boost your SEO efforts, and help your tour pages gain more visibility for relevant online searches.

When writing tour descriptions, conduct thorough research into potential target keywords - this is the main search query your tour will be targeting. For example, if you offer fishing tours in Florida, the relevant keyword that prospective customers might be something for will be along the lines of “Florida fishing trips”.

Once you have found your target keyword, incorporate it naturally into your tour description. Inserting the keyword a few times in your text will help search engines understand what your tour is about. This should improve its visibility for the correct search terms.

Adding variations to your keyword, and being specific about the keyword, is also important. For example, your fishing tours page could include keywords like “boat fishing Trip in Florida” or “full-day fishing tours Florida”. This could help your page to gain relevancy for a wider range of online searches.

There’s a lot more that goes into successful SEO than just this, but being conscious about inserting keywords into your tour description can make a big difference to your tour page’s discoverability.

4. Showcase Your USP 

Your Unique Selling Proposition (USP) is what sets your tour apart from the competition. It's essential that you make your USP perfectly clear in your tour description.

Tourism can be a highly competitive market, and there may be many similar tour operators in your area. Customers will want to know what makes your tour unique in order for them to book through your platform.

In order to understand your USP, it's important that you research your competitors. Check out their tour descriptions, and see what they don't offer that you can highlight about your tour. This will give you a competitive edge and make your tour description more appealing.

Your USP could be that your tours are more affordable, more sustainable , support local communities , or even cater to specific groups . Maybe you’re offering a luxury tour with hotel transfers, or perhaps your tours run at unique hours.

Whatever the case, highlight the USP clearly in your tour description.

This is also important for persuading people to book your tour instead of doing it themselves. For example, you might offer tours to a popular site, like the Colosseum. If this is the case, you need to convince tourists that booking your tour is more worthwhile than their visiting the Colosseum independently.

In this instance, your USP could be that your fee comes with a “skip the queue” benefit, that you offer expert guides who share unique historic details, or that your guides offer a local perspective of the area.

Make the value of your tour clear, and your tour description will help you generate more bookings.

5. Understand Your Buyer Personas 

It's important that you keep the customer journey in mind and speak directly to your target audience when writing your tour description.

Having clear buyer personas will help you write tour descriptions that speak to your target customer’s interests, answer their questions, and solve their pain points. Understand what kind of person would be searching for your tours and why they would book one.

Are they looking for an adventure? Do they want to learn through educational tours ? Are they hoping to relax while on vacation? Maybe they want to escape their comfort zone and try something new. Whatever the case, you should address these areas in your tour description.

6. Utilize Reviews And Testimonials 

It is no secret that reviews and testimonials have become a significant part of the buying decision . This is because they provide one of the best ways to establish trust.

This is necessary for pushing your website visitors into making a purchase decision.

Incorporate positive reviews or testimonials into your tour description. Potential customers might not trust what your brand has to say, but they will trust reviews and testimonials from previous, satisfied customers.

Simply adding a quick blurb like “9 out of 10 customers rated their experience as outstanding” can make your tour description a lot more compelling.

7. Use Video And Images 

Writing tour descriptions is important, but optimizing your tour booking pages with videos and images can be a game changer.

Try to include videos and images of your tours in your description. This will give potential customers more realistic insights into your tours, how they work, and what to expect from the experience.

Using quality imagery can help to tell your story better, which is important for inspiring customers to book your tours.

If you rely solely on a written tour description, people might struggle to imagine what to expect from your tour. This could prevent people from making bookings.

Conclusion 

Writing a good tour description can benefit your business in a number of ways. Most importantly, it will attract more people to your tour pages and help you generate more bookings.

Understanding your target audience is key, and highlighting the important facts about what unique selling proposition your travel company offers and why people should book through your platform can make or break whether prospective customers equate to conversions.

By following the seven tactics above, your tour description could help you tremendously to generate a lot more bookings .

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How to Write Powerful Tour and Activity Descriptions to Increase Bookings

Writing marketing copy that will pique potential customers' interest is a delicate dance—your site visitors and prospective guests need to get a taste of the tour or activity without too much effort. Resent research finds that the average attention span in 2015 is a mere 8.25 seconds , down from 12 seconds since 2000. So if you want your prospects to book one of your tours or activities, you need to find ways to keep them engaged and make a booking decision—and preferably in fewer than 9 seconds.Use these tips to write powerful and impactful tour and activity descriptions that can help to increase bookings each season.

Create a Scene

Tours and activities are immersive experiences, not products. Engage a prospect by showing them how they will feel, what they will see, and what they will experience during their visit—not just what a great time they will have. Offer up some concrete information about the tour or activity, but turn it into a story.Here's a sample description for a sailing tour around San Francisco Bay: "Our sunset sailing tour takes you to Alcatraz, Angel Island, along the Golden Gate Bridge, and down the city front. Price includes beer and wine!" And here's a revised version: "Explore the beautiful coast of San Francisco Bay with our 90-minute narrated tour. We'll depart from Pier 39 and sail over to Alcatraz Island where you can see the historic prison. Next, it's on to Angel Island, one of the most enchanting islands in the Bay Area. Grab your camera to capture the silhouette of the Golden Gate Bridge as we sail around Sausalito and take in the views of the city skyline as we head back to the pier around sunset. Enjoy beer and wine of your choice, compliments of our crew!" The first description provides just the basics and gives the reader an idea of what the tour is about. But it doesn't help to create a scene in the eyes of the reader. The second example walks the guest through the experience, giving the reader a taste of the actual experience.

Use Visuals to Your Advantage

This infographic about The Science of Storytelling by OneSpot indicates that the brain processes images 60 times faster than words. This is why the concept of "showing, not telling" can be so powerful when it comes to promoting tours and activities—you want to be able to engage and entice the customer in the fastest and most impactful way possible. Peruvian ecotourism company Rainforest Expeditions has created comprehensive tour descriptions for its website, complete with a photo gallery, a sample itinerary, and a list of activities guests enjoy on the tour. While lengthy and detailed, the presentation of visuals can be a powerful addition to any description.

Use visual media, such as professional photographs or video snippets of the tour or activity experience.

Use visual media, such as professional photographs or video snippets of the tour or activity experience. You might even consider adding user-generated snapshots of the experience in your descriptions for a more personalized touch—visitors can see photos of the experience form a guest's point of view. Embed a video right next to the written description, add large professional photos to the description, and link out to a gallery of images sent to you by happy customers or candid shots you have taken yourself. Captain K's Bait, Tackle & Charter has created an informational video on YouTube and embedded it right with the landing page about their fishing charter packages and rates. This is an impactful way to attract the site visitor's attention and provide relevant information quickly. Share Highlights with Bullet Points Bullet points are easy on the eyes and great for readers who tend to scan content rather than read every single line. The experts at Ironpaper, a digital agency based in New York, share some web design statistics in this blog post and indicates that 70 percent of people look at lists with bullet points. Bullet points make web pages easier to read and can be an attractive element for any tour and activity description.Distill some of the highlights of your tour or activity in about four to five bullet points so that every reader has some takeaways to work with when choosing one activity over another. For example, a brewery tour operator might include a set of bullet points like this below their tour summary:

• Available Tuesdays, Thursdays, and Saturdays
• Includes tour of brewery and restaurant
• Complimentary pour samples
• Complimentary beer of choice at the end of the tour
• Free parking

For a live example, take a look at how Alpine Endeavors, a company that offers rock climbing tours and skills training programs, breaks down their description in an easy-to-read format . They use bullet points to break out the description and include a basic itinerary along with what is and what isn't included in the rate. Provide Preparation Tips If you sell hard adventure experiences such as rock climbing, trekking, and whitewater rafting, or soft adventures such as snorkeling, horseback riding, and snowshoeing that require some basic skills and experience, make sure your adventure seeker can determine if they are fit for the experience. Unless you plan on selling an educational or training component as part of the experience, your visitors need to be comfortable using special gear and equipment, and feel confident that they can handle the high-energy experience. Southern Yosemite Mountain Guides , a company that coordinates mountain trips around Yosemite high country, does a great job with this by providing a breakdown of equipment provided, preparation and experience requirements, and indicates whether climbing gear rentals and equipment are included in the cost.If you're offering equipment rentals, consider including them as an add-on option when the guest checks out. You can use online booking software like Peek Pro to list a set of add-ons for each tour or activity you offer so that everything is available to the traveler within a few clicks.

Don't Share Too Many Options Upfront

Consider the effect of having too many choices, as illustrated by the famous jam study conducted by psychologists Sheena Iyengar and Mark Lepper . Results of this study found that when shoppers had 24 flavors of jam available, only 3 percent who tasted the samples purchased something. When only six options were available, 10 times as many shoppers —30 percent—purchased at least one jar of jam.Limiting the number of options available can help to grab your prospects' attention without overwhelming them. Your prospects will still have the option to page through your entire catalog or menu of offerings at another time but those first few interactions with your company—those first visits to your website—need to be as straightforward and impactful as possible.Consider limiting your offerings to one to two in each category on the main pages of your website. For example, a kayak tour operator who offers 10 different kayaking experiences for singles, couples, and families could pick two popular experiences for each customer type and elaborate on only those six experiences with fully fleshed-out descriptions, photos, and video clips. The remaining four options could be listed elsewhere on the website with summaries, photos, and relevant booking information.

Final Thoughts

Helping prospects understand what types of experiences you offer and what to expect during their visit can help you drive more bookings. You want to share many highlights of the tour or activity to appeal to your target customer but you also want to leave some things to the imagination—giving your prospects a taste of what's to come can encourage them to book and get excited about the experience. Use these writing tips and presentation ideas to drive more bookings for your tour and activity business each season.

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Global Report on Inclusive Tourism Destinations: Model and success stories

• Middle East

Together with the UNWTO Affiliate Members Department, Affiliate Member  globaldit  is launching the  Global Report on Inclusive Tourism Destinations: Model and Success Stories. 

The   Global Report on Inclusive Tourism Destinations: Model and Success Stories  presents a model for inclusive tourism which  refers to the capacity of tourism  to integrate disadvantaged groups so that they can  participate in, and benefit from, tourism activity. The report showcases how tourism can function as a vehicle for sustainable development and the reduction of poverty and inequality in the context of the 2030 Agenda and the 17 Sustainable Development Goals (SDGs). The report  highlights  the need to foster discussion on and examine new  approaches to inclusive tourism in order to drive long-term  sustainability in the sector.  The Model for inclusive tourism destinations presented in this  Global Report is a formula for practical and realistic public  action that can be applied to different types of destinations.  It is a path towards inclusion that is adaptable, modular  and scalable, and facilitates the transformation of tourism  models towards socially and economically inclusive models.

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The Irish Tradition Packages

Your classic custom private/chauffeur* driven tour of Ireland

Ireland castles, scenic landscapes and luxury accommodations for a trip to remember..

Just the idea of visiting Ireland conjures up images of the beautifully rugged landscape, Irish pubs, Ireland castles, Waterford Crystal, and of course the warmth of the Irish people. This private, all-inclusive Irish vacation is chauffeur-driven, allowing you to sit back and enjoy the majestic countryside, historic architecture, and the unique sights and sounds of Ireland. This classic Ireland tour leads you through the Ireland you have dreamed of visiting. Enjoy luxurious hotel, inn, or castle room accommodations with all the amenities you expect from your Ireland vacation.

This Irish castle tour package is an 8-day custom tour of traditional Ireland. Transportation, breakfast, nightly hotel and castle accommodation in Ireland are included. This is a Private/Chauffeur * guided tour.

*Can also be taken as a self-driven tour.

View Tour PDF

• Professional Irish Driver Guide from arrival Day 2 to Day 6 arrive in Dublin with Deluxe Vehicle
• Galway – Hardiman Hotel – 1 Night
• Killarney – The Killarney International Hotel – 2 Nights
• Kinsale – Trident Hotel – 1 Night
• Dublin – Davenport Hotel – 2 Nights
• Full Irish Breakfast Daily
• Fully escorted sightseeing as per itinerary
• All Driver’s Expenses
• Hotel tips and taxes (Except to Driver/Guide)
• Any items of a personal nature.
• Dinners and suggested optional sightseeing that is mentioned in itinerary. All admissions suggested in the itinerary are not included in the rate are paid directly to sightseeing venues unless otherwise requested prior to departure. As a Chauffeur-Drive Tour is meant to.

*Rates determined by number of passengers and dates of travel.

Low Season 2024

Mid season 2024, high season 2024, example private/chauffeur driven tour itinerary.

Day 1 Shannon-Galway. Morning arrival at Shannon Airport where after clearing customs you are met by your Professional Irish Driver/Guide. Leaving Shannon Airport you travel via Limerick, Irelands 3rd largest city. Early morning drive through Ennis to Go on to Galway. Check into our hotel for a short rest… This afternoon we tour rugged Connemara. We take in the magnificent views of the Connemara region, Ireland’s treasure of wild, natural beauty where Gaelic remains the only spoken language. We travel via Clifden to Kylemore Abbey, monastic home of the Benedictine Nuns before returning to Galway. After dinner why not enjoy a pint at the pub “AuPouchan” a short walk from Eyre Square with great Irish Music. Overnight Hardiman Hotel or ASHFORD CASTLE (Ask for Rates)

Day 2 Galway-Cliffs of Moher-Killarney. After breakfast we head south through the rugged Burren. We stop at The Cliffs of Moher which rise 700 feet and stretch along the Atlantic Coastline for five miles. Enjoy the view and perhaps a coffee before continuing along the coast as we head towards Killmer to take the Tarbert Ferry to cross the Shannon Estuary. We then continue south through Abbeyfeele and on to Killarney. Enjoy a late lunch before checking into your hotel. You could decide to eat your hotel this evening; however, another suggestion is to check out “Gaby’s”. It is in the middle of town where you will be and has great seafood. Plenty of local pubs to hear great music this evening. Overnight Killarney International Hotel.

Day 3 The Dingle Peninsula. After breakfast, experience the true beauty of Ireland on this full day tour to the breathtaking Dingle Peninsula. Traveling via Tralee and The Slieve Mish Mountains we will stop in the sleeping fishing village of Dingle before heading out to see Slea Head and the ominous views of The Blasket Islands With its 12th century Beehive Huts, its ominous views of the Blasket Island originally home to Irish Monks, we have been told by many travelers that the awe-inspiring beauty of this particular area has left them with a truly spiritual feeling. Suggested lunch stop in Dingle is Maria DeBraae, right on the main street, Dingle. We depart Dingle and travel via Tralee where every August the famous Rose of Tralee Festival is held. Tonight, enjoy many of the local restaurants Killarney has to offer. Overnight Killarney International Hotel

Day 4 Killarney-Macroom-Blarney-Kinsale. After a leisurely breakfast we depart Killarney and travel over the Derry Nasaggart Mountains to Macroom. Macroom Castle is the boyhood home of William Penn during the years that he lived in County Cork. It stands on the western margin of the town of Macroom, and its windows look away into the distance where a rugged land lies at the foot of the mountains. We continue to picturesque Kinsale. As part of the European conflict raging between Catholic Spain and Protestant England, Spain sent a force of men to support the Irish leader O’Neill. The rendezvous was set for Ulster, however the Spanish under Aquila landed at Kinsale in October 1601. Here they soon took possession of the local strong points. Kinsale is now noted as “The Gourmet Capital of Ireland” and is especially noted for its seafood. Be sure to partake of this fine food at The Blue Haven. Stroll through the narrow street filled with local artisan’s ware. Overnight Trident Hotel.

Day 5 Kinsale-Kilkenny-County Laois-Dublin. Morning departure from Kinsale takes us through the Medieval Town of Kilkenny. Time to visit Kilkenny Castle (optional) which in the last few years has been completely restored with original artifacts. We continue through County Laois, stopping as you like to see the county of your Irish Heritage. You may also eliminate Kilkenny to spend more time in Laois. We continue to Dublin where on arrival we bid farewell to our Irish Driver Guide. By now he surely has become a part of our family. Overnight Davenport Hotel.

Day 6 Dublin. Our last day in Ireland presents itself with a plethora of activities. I would suggest taking a ½ day sightseeing tour of this 1000-year-old city. You can purchase you tour from the Dublin Bus Company which is located at 69 O’Connell Street. You will be sure to see ST. Patrick’s Cathedral where writer Jonathan Swift gave his sermons, The G.P.O. on O’Connell Street scene of the 1916 Easter Uprising where the bullet holes till remain to this day. Drive through famous Phoenix Park where the Pope said Mass in late 70’s and finally Trinity College to view the 8th century manuscripts, The Book of Kells, still preserved as they were when the Monks produced them all those centuries ago. Make sure to visit Dublin’s oldest Pub, O’Donohues for a last pint! Overnight Davenport Hotel.

Day 7 Dublin-USA. Make your way to Dublin Airport allowing time for last minute duty-free shopping before boarding your flight.

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Actual locations dependent upon itinerary

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Step 1 of 2 - tour details, trip details.

• Tour Name * Select a Tour Custom Tour - Please create the ultimate Ireland experience for me! Breath of Elegance Castle Tour Celtic Irish Band Classically Ireland Golf Tour Ireland Enchanted Intimate Ireland Hideaways and Backroads Luxury Spa and Wellness Vacation Northern Elegance Northern Intimate Ireland Southern Elegance Southern Intimate Ireland The Irish Tradition Wild West I'm not sure, please help me choose!
• Tour Name * Select a Tour Custom Tour - Please create the ultimate Scotland experience for me! Castle Tour Celtic Irish Band Classically Scotland Scotland and Skye Adventure I'm not sure, please help me choose!
• Tour Name * Select a Tour Custom Tour - Please create the ultimate Britain experience for me! Celtic Irish Band Cotswold's and Lake District Southern England I'm not sure, please help me choose!
• Band you wish to tour with * Select a Band Dallahan Dublin City Ramblers & Emish Get Up Jack Rogue Diplomats Scythian Tartan Terrors The Elders The Young Dubliners Tullamore We Banjo 3 I'm not sure, yet.
• # of Passengers * (make sure to include yourself) Please enter a number from 1 to 50 .
• Tour Type * Please select how you would prefer to travel on this tour. Chauffeur driven private guided Escorted Tour Group Self-driving
• Start Date * Date Format: MM slash DD slash YYYY
• End Date * Date Format: MM slash DD slash YYYY
• Select Dates for Enchanted Intimate Ireland Tour April 1-15, 2023 May 6-20, 2023 June 10-24, 2023 July 1-15, 2023 August 12-26, 2023 September 2-16, 2023 October 7-21, 2023
• Select Dates for Northern Intimate Ireland Tour April 1-9, 2023 May 6-14, 2023 June 10-18, 2023 July 1-9, 2023 August 12-20, 2023 September 2-10, 2023 October 7-15, 2023
• Select Dates for Southern Intimate Ireland Tour April 7-15, 2023 May 12-20, 2023 June 16-24, 2023 July 7-15, 2023 August 18-26, 2023 September 8-16, 2023 October 13-21, 2023
• Select Dates for Breath of Elegance Tour February 8-22, 2020 March 7-21, 2020 April 4-18, 2020 May 2-16, 2020 June 13-27, 2020 July 4-18, 2020 August 8-22, 2020 September 5-19, 2020 October 10-24, 2020
• Select Dates for Northern Elegance Tour February 8-16, 2020 March 7-15, 2020 April 4-12, 2020 May 2-10, 2020 June 13-21, 2020 July 4-12, 2020 August 8-16, 2020 September 5-13, 2020 October 10-18, 2020
• Select Dates for Southern Elegance Tour February 14-22, 2020 March 13-21, 2020 April 10-18, 2020 May 8-16, 2020 June 19-27, 2020 July 10-18, 2020 August 14-22, 2020 September 11-19, 2020 October 16-24, 2020
• Select Dates for Classically Ireland Tour February 8-16, 2020 February 22-March 1, 2020 March 21-29,2020 April 18-26,2020 May 16-24, 2020 June 20-28, 2020 July 18-26, 2020 August 22-30, 2020 September 19-27, 2020 October 17-25, 2020 November 14-22, 2020

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Why inclusive travel is the key to unlocking new business in 2022

According to the World Health Organization (WHO), 15% of the world’s population (1 billion people) lives with some form of disability or impairment, and with an aging population, that number will only increase. During the pandemic, many persons with disabilities and the elderly were excluded from public health and travel updates and information regarding accessibility to basic tourist services. Considering this, it is more crucial than ever that tourism advocates for inclusion, accessibility, and diversity, as they are good for both tourism and people’s general wellbeing.

Inclusive or accessible tourism is about being mindful of the unique needs of people around us that also wish to explore the world. In 2022 and beyond tour operators have the opportunity to transform the lives of many aspiring travellers by minimising barriers, reducing uncertainty and increasing accessibility in the tours you design. By embracing the entire community of travellers, regardless of ability, tour operators have the opportunity to appeal to a wider range of tourists, presenting a compelling business case whilst also practising social responsibility.

People with disabilities make up a large part of your market and come from all walks of life. These can include guests, business owners that you work with, and employees. There are a few things that are important to note when it comes to understanding this segment of the market:

• The majority of disabilities aren’t visible
• Some people may not identify as having a disability. For example, an older person may find it harder to see or hear but would not feel the need to tell you
• A disability can be temporary. For example, a person may need to use crutches for a short time as a result of an injury or accident.

As businesses are looking to bounce back from the impacts of the pandemic, ensuring accessibility for tourists with specific access requirements is a smart way to recover and grow your business in a more inclusive and resilient way. Here are some global statistics that tell us a bit more about the importance of accessible tourism:

• The potential market of people with disabilities in the European Union (EU) is more than 80 million people (130 if we add senior citizens and accompanying persons).
• 70% of people with disabilities in the EU have financial and physical capabilities to travel.
• In Asia and the Pacific, the market size is 690 million people and in Latin America and Caribbean this figure reaches 85 million people .
• The economic impact of disability travel reaches USD 58.7 billion in the USA.
• Trips taken by citizens from the United Kingdom with an impairment and their travelling companions made up 15% of domestic overnight trips in 2015 and 20% of day visits in 2018.
• Average holiday expenditure of tourists with disabilities is EUR 800+ compared to EUR600+ of tourists without any disability, in Spain.
• In Australia, when domestic and inbound markets are added, the total accessible tourism market is worth AUD 10.8 billion . 

Customers with disabilities can experience a wide range of difficulties and barriers when it comes to travel due to the way that services and environments are designed. Sadly, all too often services and public spaces do not consider the access requirements of lesser abled people. Improving the overall accessibility within your tours will enable you to tap into a large and growing market that is. Here are ways you can ensure that your business is accessible for everyone:

Improve your marketing information

By incorporating accessibility information into collateral provided to all guests, you’ll show your customers that you care and are committed to creating a more inclusive travel experience. It’s also a good idea to consider additional formats when it comes to your marketing materials, office facilities, and tours such as using larger print, simple language, audio descriptions and braille.

Be transparent

Provide reliable, detailed, and up to date information on the accessibility of the tours that you offer. Tell visitors about any potential barriers such as steps or bedrooms on upper levels not accessible by lift and include specific measurements and floor plans where possible and appropriate.  

Review basic information you provide on booking

Consider including additional information on accessibility that will be helpful to your customers. For example, information on wheelchair accessible taxi services and public transport are a great place to start. Information on accessible refreshment stops and tourist attractions near their accommodation or local town centre may be helpful as well.

Prepare your staff

Make sure staff are familiar with all of the tours that you run and any barriers they have. Another good idea is to integrate disability awareness training into your customer service onboarding. By doing so, your staff will learn information about common barriers to access, as well as strategies to overcome them.

Encourage feedback

If accessible travel is new for your business it’s especially important to collect customer feedback that can be used for future improvements. As an example, if you are offering tours that are accessible to those with disabilities, talk to them to find out what you could do to make the experience better for future guests. They have most likely travelled to other places and may be able to share some useful information.

As tour operators, it’s our job to make sure that travel is accessible for everyone to experience. Now is the time to adopt an inclusive approach to tourism by developing sustainable practises and solutions. Accessible tourism brings a plethora of benefits to visitors, local communities, tour operator businesses and provides a better quality and inclusive life for all.

How does the travel industry actually work?

Who are the key players in the industry, where do they all fit together and how does the industry actually work?! There’s no doubt that the travel industry is a confusing space to wrap your head around so we’ve broken it down for you in this easy new resource.

Travel designers- meet the influencers you should work with.

Understand the role travel influencers play in the industry and why tour operators should be following, interacting and collaborating with them. Explore eight global travel influencers who are inspiring travellers daily.

Tourism news websites you can trust

In the tourism industry it can be hard to differentiate the reliable travel news sources from the not-so-trustworthy ones. In this blog we summarise the top travel news websites that tour operators, travel agencies and DMC’s should pay attention to.

How to set your team up for success when introducing new software

Making changes happen is hard. Especially when it is something that will create a significant impact on the way you work, like new software. We discover what change management is and how it can assist you, your leaders and your team in creating new processes that will make you more successful in the long run. Is it time for a change?

How to Create a Tour Package in 6 Simple Steps

By Blake Ng — 26 Nov 2018

distribution   marketing   operations   tour operator

Updated April 2022 – As a tour company, you may be seeking effective ways on how to create a tour package that’s enticing for your customers. A packaged tour combines elements that would be a hassle to coordinate separately, such as transport, attractions, meals, and entertainment. With the ease of a tour package, these elements can be easily bought as one and provides convenience for your customers.

Travelers looking for a hassle-free trip usually seek an all-inclusive tour package. It’s an enticing product to promote and include within your marketing strategy and can help you boost your bookings. Most travelers would usually seek a travel agency to provide them with the best packages. However, if you could set up tour packages yourself, you may be able to attract customers to book packages through you directly.

What do customers look for in a tour package?

When understanding the first steps on how to create a tour package, you need to understand your target audience. What is it that they prioritize? Is it affordable airfare? Easy car rental? Flexible cancellation policies? or a particular destination that can cater for their entire trip? Understanding your target audience is key to building enticing tour packages.

Once you’ve nailed your tourism market research, make it easy for your website visitor to identify the different types of tours you offer.

Points to outline in your descriptions should include:

• Types of tours (day tours, adventure tours, family-friendly getaways, group tours, sightseeing, etc.)
• The estimated total cost and budget per guest or booking
• The total duration of the vacation package
• The different travel products included (transportation, tours, activities, etc)
• Age range. Are there any age limitations?

The price of your products should be set 12 months in advance, and it should include all your costs – product development, entry and guide fees, meals, maintenance, and marketing.

If you want to partner with other travel companies (which you totally should), make sure that

• Everyone has a good profit margin but is still able to provide competitive prices
• You have allowed for unexpected costs
• You have determined product break-even points

It would also be smart to ask everyone involved to promote and sell the package.

If you want to reduce your package price, remember not to compromise quality. It should be your last option. Consider other strategies that will make your tours more competitive.

2. Commission

Depending on the market you’re targeting, you will need to consider the commission you pay your agents. It differs from 10-30% depending on the type of agent involved.

If your market is overseas, you’ll likely be dealing with inbound tour providers, and they will expect a commission of 25-30%.

Want to learn more about agent commission rates and how to calculate commission breakdowns? Click here .

3. Legal Implications

When creating a tour package, you need to provide explicit conditions of the sale of the tour package in order to avoid any confusion. Tour wholesalers and retail travel agents must:

• Provide explicit conditions of sale
• Be selective with product endorsements

You don’t want to be involved in a customer complaint about your failure to deliver or misleading advertising.

It’s recommended that you work closely with a lawyer in order to develop the right language for your tour package. Since travel agents will need these legal conditions in place before they can resell your product, it’s best you have your terms and conditions prepared before promoting your tour packages.

4. Travel packages & promotion

How you distribute your package will determine your success. You should conduct product and package familiarisations for retail agents, wholesalers, and sample target markets.

Packaging for overseas:

Contact distributors who understand international packages and markets. You may not even need to create a package, because the international tour operator may bundle a range of products, including yours, for a wholesaler. Remember to screen your overseas resellers, too.

Packaging for domestic markets:

Trialing domestic markets before going international is probably the safer option when first starting out. It’s a more cost-effective and less complicated option.

You can start by targeting the following groups:

• Clubs and associations members (particularly those that cater to retirees)
• Schools and educational institutions (if your product has educational content, create an excursion package)
• Families (they will want the value for money)

Testing the waters within your local travel industry will also generally produce faster results.

Remember to include special interest groups and individuals in your marketing – for example, sports, festivals, and arts.

5. Complementary Product Packaging

Partnering with other tour operators who offer complementary products is a smart way to reduce your promotion costs while making your package more appealing.

For example, you can offer:

• A range of products from an area to specific niches with related interests
• A selection of products in a destination where a customer can create personalized experiences

Last, but certainly not least, is timing. When you set your availability, remember to consider your high season and the popular time of year that your target markets come by. Sometimes, however, tour packages can be the perfect answer to your off-peak season too.

The return on your investment will be gradual, so don’t expect an immediate return. Profits can take up to 2-3 years but can be achieved earlier if you get your distribution strategy right.

You can do things to speed up the process, like choose online booking software that allows agents to check your availability and book immediately. Make sure it isn’t commission-based so it doesn’t eat into your profits.

Curious to see how you can organize your tour packages with Rezdy? Start your FREE 21-day trial or request a demo today.

If you enjoyed this article – 6 ways to package tourism products – then follow the Rezdy blog . There are a lot of marketing tools and resources designed with businesses like yours in mind.

Start your free trial today

Enjoy 21 days to take a look around and see if we are a good fit for your business.

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Isla Contoy Tours

Contoy Snorkeling Adventure Tour

Contoy Eco Adventure

Isla mujeres and isla contoy all-inclusive snorkeling tour description, contoy adventures - cancun snorkel tours.

Isla Contoy is truly a nature lovers paradise, designated as a National Marine Park by the Mexican Conservation Authority in 1998, this virgin island located right in the edge of the Gulf of Mexico and the Mexican Caribbean is a hidden gem. A well-kept secret so very close to the hustle and bustle of Cancun. Our all-inclusive tour takes you to this unique island in a snorkeling and sightseeing expedition.

Explore its lagoon, a most for all bird watching lovers and it’s secret passages with our certified guides or just relax on it’s a beautiful virgin beach, become one of the lucky 200 people allowed daily in this ecological reserve.

Contoy Eco-Adventure Video

Isla mujeres + isla contoy day trip pricing.

• Per Adult $119 USD
• Per Child (5-11) $95 USD
• Per Infant (0-4) $50 USD
• No Ground Transportation Required (Rental Cars) $0 USD
• Cancun Downtown, Hotel Zone and Costa Mujeres $10 USD
• From Royalton Riviera, Puerto Morelos and Playa del Carmen $20 USD
• Xcaret, Puerto Aventuras, and Akuma $30 USD
• Hotels in Tulum with Meeting Point at Hacienda Doña Isabel $45 USD
• It is recommended to add private round-trip transportation to your reservation if you do not have a rental car.

It is recommended to add round-trip transportation to your reservation

Light breakfast, sterilized snorkeling gear, 45 minutes snorkeling at Ixlache reef, tour around the island with our certified guides, activities and free time, lunch, domestic open bar and a visit to Playa Norte in Isla Mujeres before returning to Cancun.

$20 USD per person Deck and National Park Bracelet fee due in cash at check-in.

Tour duration is approximately 9:45 AM to 6:00 PM.

At your hotel, condo or Airbnb, south of Playa del Carmen from 7:00 to 7:45 AM, Playa del Carmen from 7:45 to 8:30 AM and Cancun downtown, Hotel Zone and Costa Mujeres 8:30 to 9:15 AM

• Comfortable shoes/sandals
• Biodegradable Sunblock
• Insect Spray
• $10 USD in cash per person for Deck and National Marine Park Entrance Fee Bracelets
• Cash/Credit card for Tips, souvenirs, etc.

Isla Contoy + Isla Mujeres Tour Photo Gallery

Isla contoy + isla mujeres tour video gallery, additional information, isla mujeres + isla contoy tour, contoy eco-adventure trip description.

Isla Contoy is truly a Nature Lovers Paradise! Designated as a National Marine Park by the Mexican Conservation Authority in 1998, Isla Contoy is a hidden gem. A well-kept secret so very close to the hustle and bustle of Cancun. It’s a rare find in the Gulf Of Mexico.

Explore its amazing Marine Museum, walk the secluded nature trails thru the mangroves, and observe the Flora and fauna on Isla Contoy.

This BEST All Inclusive full day tour also includes a stop to the Magical Island of ISLA MUJERES. So much fun and adventure in one day – and some relaxation time!

Full Day of Fun!

Sun, snorkeling, exploring, relaxing and shopping on 2 amazing Islands!

Isla Mujeres + Isla Contoy Tour Includes

• Light breakfast at our marina
• Sterilized snorkeling gear
• Reef snorkeling at Ixlache Reef for 45 minutes
• Trip to Isla Contoy
• Tour around the island with certified guides
• Mayan Style Buffet Lunch
• Open bar (domestic)
• Visit to Playa Norte beach
• Time to Relax on the Beach
• Visit to Isla Mujeres downtown
• Shopping or exploring Isla Mujeres
• Party time on the trip back to the marina!

Isla Mujeres + Isla Contoy Tour Itinerary

You’ll meet your fellow Adventure seekers at our Luxury Marina Punta Sam where you’ll enjoy a Pre Departure Juices, Coffee, snacks of fruit and sweet-rolls, followed by a briefing of the day’s activities. Then you will board our Ultra-Modern Fully equipped High Speed Boats and head out for adventure.

Snorkeling Ixlache Reef

First stop will be the Ixlache Reef which is the actual start of the famous Mesoamerican Reef system that extends down the Caribbean . You’ll be provided Professional Grade Snorkel and Flotation vest certified by National Geographic. (Other tour Companies charge EXTRA for Snorkel Gear….your gear is included at NO EXTRA CHARGE!)

You’ll easily enter the snorkeling area from the rear step-deck section of our specially equipped boats for easy in and out access….No ladders or jumping overboard as you’d be forced to do on “other” tours.

Isla Contoy Trip

After approximately 45 minutes observing the Colorful fish, turtles, etc., you’ll head to Isla Contoy with its White Powder Sugar beach and Virgin Crystal-Clear waters. You’ll be able to visit the Amazing Marine Museum operated by the “Amigos De Isla Contoy”, as well as checking out the nature trails and observatory overlooking the island.

Mayan Style BBQ and Isla Contoy Beach and Isla Mujeres

Then it’s “LUNCH TIME”. You will enjoy an Amazing Caribbean BBQ featuring Fresh Fish prepared “Mayan Style” or Tik n Xic, which are Fresh Fillets marinated in secret Mayan Spices charcoal broiled over native hardwood. Also featured is Charbroiled Chicken, Rice, Vegetables, Salad, Potatoes, fruit, Water Soft Drinks & Beer!

Then RELAX on the beach after which we’ll re-board the Fast Boats and head to ISLA MUJERES where you’ll have an hour or so to do some shopping, etc. When you depart on Isla Mujeres and return you’ll receive a Special Fun Cocktail. On the return trip to Marina it’s “PARTY TIME”!!!! The Bar is Now open Rum, Tequila, Vodka and the Music is “Cranked Up”. Hit the Upper Dance-Deck & “Shake your Booty”!!!

You’ve now enjoyed a Full Day of Fun – Sun Snorkeling, Exploring, and shopping on 2 Amazing Islands all for the cost of a 30-Minute Encounter with a Trained Dolphin.

AVAILABILITY: Isla Contoy Marine Park Adventure is available every day except Sunday and when the port is closed due to bad weather (refund or rebook).

About Isla Contoy

Isla Contoy is in the State of Quintana Roo and is located at the point of the Caribbean Sea and the Gulf of Mexico, approximately 30 kilometers north of Isla Mujeres. The island is only 8.5-Km in length. Isla Contoy is also considered the most important nesting place of sea birds in all of the Mexican Caribbean.

Protected by the Mexican government since 1961, and declared a National Park in February 1998, the island is jointly run by the Isla Mujeres-based Non-Governmental Organization, Amigos de Isla Contoy A.C.“ and the National Comission for Natural Protected Areas CONANP who depends of the Secretary of Environment, Natural Resources and Fishing (SEMARNAT).

Besides its unparalleled beauty, secluded sandy white beaches and lush palm trees, the island boasts more than a hundred and fifty migrating and resident bird species. The most easy to observe are the frigate, the brown pelican and the double-crested cormorant. Isla Contoy is also an important nesting place for Sea Turtles!

There is also snorkeling locations close to Isla Contoy, where visitors can stop and snorkel the beautiful Ixlache Reef, home to countless marine species.

• U.S. English
• Egypt Day Tours
• Cairo Day Tours

Cairo City Tour All Inclusive

Durations 8 hrs

Description.

Enjoy an all-inclusive day tour of Cairo with Your Egypt Tours!

• Visit the famous Egyptian Museum and see its vast selection of artifacts on display. 
• Explore the most popular Islamic attractions in Cairo, such as the Alabaster Mosque.
• Uncover the rich history and culture of Coptic Cairo.  
• Immerse yourself in the lively Khan el-Khalili bazaar.
• Qualified Egyptologist guide.
• Entrance fees to all the mentioned sites to Egyptian Museum.
• Entrance fees to Citadel of Salah el-Din.
• A visit to the Coptic area and Khan El Khalili bazar,
• Hotel pickup and drop off.
• Transportation by air- conditioned vehicle.
• Bottled water during the tour.
• Gratuities (recommended)
• Food and drinks, unless specified.
• Entrance to the Royal Mummies Room at the museum.

Tour Itinerary

Day 1 itinerary.

Today you will immerse yourself in Egypt's history with a visit to the famous Egyptian Museum. Following this, you will visit Cairo's most prominent Islamic attraction, the Alabaster Mosque, and then stroll through the Khan el-Khalili bazaar. Housing over 65,000 Egyptian artifacts, the Egyptian Museum attracts millions of visitors annually. The highlight of the Museum is the priceless treasures of King Tutankhamun . His 6-gold gilded coffins dominate the main hall, while his magnificent gold mask is the star attraction! Your Egyptologist guide will introduce you to the most important pieces before allowing you free time to explore the Museum at leisure. Here you can also visit the “Royal Mummies Room,” where you will learn about the ancient art of mummification (optional, for an additional cost).

Following your visit to the Egyptian Museum, you will tour the Alabaster Mosque at the Citadel of Salah el-Din, which sits on top of a limestone hill overlooking Cairo and is the most important mosque in the city. The lower part of the Mosque is clad inside and out with Alabaster, while the top part is constructed from the limestone cladding removed from the Pyramids of Giza. Inside the mosque, your guide will introduce you to the fundamental beliefs of Islam, including a translation of the most common prayers.

Then you will discover the ancient sites and culture of Coptic Christians and learn about Christian life in Egypt, a country where Christianity is a minority. You will first visit the Hanging Church, built into the walls of the Roman fortress's watergate and possibly the oldest Christian church in Egypt. It is one of Cairo's most beautiful churches dedicated to the Virgin Mary. Continue to the Monastery and Church of Saint George. It is one of the few remaining circular churches in the Middle East.

Your next stop is the Abu Serga, where the Holy Family rested after fleeing Israel from King Herod. At the turn of the century, this little church, which dates from the 10th century, was the most important pilgrimage spot in Old Cairo for visiting Christian tourists. Twenty-four marble columns line the central court, and a series of 12th-century icons depict the 12 apostles. You will then tour Ben Ezra Synagogue, one of the oldest synagogues in Egypt. Set in a shady garden, it was built on the site of the 4th-century Christian church. After that, you will visit the Khan el Khalili bazaar, where your guide will introduce you to the famous bazaar, which is said to have inspired Christopher Columbus to discover the New World. Here you will enjoy free time to stroll through the maze of streets and shops and try your luck bargaining with the shop owners for a souvenir of your trip to Egypt or have a cup of tea at the famous coffee shop “El Fishawy.”

This private Egypt tour allows you to determine the amount of time you will spend at each site. In addition, you will have the chance to visit a Papyrus Institute to see how this famous artwork is made and have the opportunity to purchase genuine items if you wish. After the conclusion of your tour, you will be taken back to your hotel for drop-off.

Price quotes are in US dollars per person per trip and are valid until April 30th, 2025. Please inquire for pricing over Christmas, New Year’s, and Easter holidays.

Reservations should be made as early as possible to book the desired holiday. Space on a given tour will be secured upon receipt a deposit of 25% of the full price. This payment will be 50% during the Christmas and New Year holidays and on packages including airfare. This deposit counts as part of your final payment. Deposits can be made by bank wire transfer or sent via Western Union or paid using a credit card (Visa or MasterCard). Payment should be received within 7 days of booking.

Children Policy

• Up to 2 years: FREE
• Age from 2 and below 6 years: 25% of adult price
• Age from 6 up to 11 years: 50% of adult price
• Ages 12 and up: adult price.
• Children policy is applied to children who share rooms with their parents (Maximum 1 Child sharing parent's room).
• If your tour includes airfare, additional charges for your children may apply.

360$ Per Person

199$ Per Person

160$ Per Person

120$ Per Person

Pricing information

• Prices are listed as a guide only. For an exact price quote, contact us
• Child prices are not applicable, adult prices apply to all travelers.
• Infants aged 2 years and under are free of charge, provided they do not occupy a seat
• Prices are per person.
• Our pricing is updated constantly to ensure you always receive the lowest price possible.

INQUIRE NOW

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Egypt travel faqs.

Learn about our latest news, promotions, and professional tips. Know before you book your next Egypt tours

Is one day enough for Cairo?

One day in Cairo may not be enough to experience everything in Cairo, but it is more than enough to learn about the popular attractions in Cairo such as the Egyptian Museum . You can find a lot of attractions if you have a well-thought-out itinerary and the desire to explore.

Can you explore Cairo on your own?

You can certainly enjoy Cairo day tours on your own, but having a tour guide around will be more beneficial because they can teach you about the background information and history of each Cairo attraction. Whatever mode of transportation you pick when visiting Cairo, be ready for crowds. Taxis and metro tickets are reasonably priced, as are both public and private tour buses.

How can I see Cairo in one day?

Begin your day tour in Cairo with popular attractions such as the Pyramids of Giza , Saqqara, Memphis, and Dahsour, finish the attractions of Giza day tours then move to the Egyptian Museum in Tahrir, and end your day with a shopping tour in Khan El Khalili .

How many days is enough to see Cairo from USA?

Cairo is one of the largest cities in the world, and the second largest in Africa by population. You could tour the city for weeks, but we suggest spending at least 3 days in Cairo on your first visit.

Is a day trip to Alexandria from Cairo worth it?

Yes, a day trip to Alexandria from Cairo is worth it, but as others have said, it’s going to take most of the day to visit most popular attractions in Alexandria day tours such as Qaitbay Citadel, Lighthouse, Catcombos of Kom El Shoqafa, and Alexandria Library.

Your Egypt Tours Reviews

Travel has helped us to understand the meaning of life and it has helped us become better people. Each time we travel, we see the world with new eyes.

Absolutely mind blowing. A definite must see. We flew from Aswan after I contact them, as I did not want to sit in car for hours with my 10-year-old daughter. Just so much history and ancient love. You cannot miss this one thing if you are in Cairo. The rocks are just HUGE, so special.

Peter Hamilton

I recently traveled with my wife, daughter, son in law and two grandsons (ages 4 and 2). We had a private tour experience. From the moment we landed at the airport on our arrival to the day we left we were treated with the utmost care and attention

Brent Sclafani

Our trip to was wonderful. The accommodations and travel was seamlessly arranged by customer service rep, Mona, and we visited so many of the famous Egyptian antiquities. I would not have done the trip without the very knowledgeable guides, Ashraf and Mamdouh

TA leaders of Cielo, Raytheon discuss affirmative action next steps >> Catch the webinar today!

Your guide to writing inclusive job descriptions

Subscribe to learn more about diversity & inclusion.

You know the basics of writing job descriptions—choose a job title, then outline job requirements, role responsibilities, and important skills. But what about writing inclusive job descriptions?

An inclusive job description takes those basic ingredients and amplifies them. It transforms your job description into a powerful tool that appeals to more (and more qualified) candidates. 

Worried about adding extra steps to your writing process? Don’t panic. This post will make it easy. Keep reading to learn more.

What’s in an inclusive job description?

Job descriptions are the foundation of your hiring process. And an inclusive job description sets the tone for a more inclusive hiring process . They appeal to as many qualified applicants as possible and encourage people of diverse backgrounds to apply. 

Inclusive job descriptions demonstrate your company’s commitment to diversity, equity, inclusion, and belonging (DEIB). They use inclusive language, highlight specific DEIB policies, and outline inclusive benefits your organization provides. 

What does “inclusive language” refer to?

The Linguistic Society of America says that inclusive language “acknowledges diversity, conveys respect to all people, is sensitive to differences, and promotes equal opportunities.”

Inclusive language in job descriptions is:

• Gender neutral. Free of pronouns and masculine-coded phrases.
• Age-inclusive. Doesn’t try to reach one age group over another.
• Disability-inclusive. Doesn’t assume applicant ability.
• Culturally sensitive. Free of offensive phrases and references to national origin, ethnicity, race, religion, or sexual orientation.
• Stereotype-free. Doesn’t assume what kind of people are applying.
• Free of exclusive phrases. Welcomes a range of qualified candidates.
• Low on jargon. Free of insider language, buzzwords, or excessive abbreviations.

Why are inclusive job descriptions important?

Before we cover how to write inclusive job descriptions, let’s discuss why you need them. 

Attract diverse talent

Making job descriptions inclusive will draw in more diverse applicants. People of color, women, and LGBTQ+ people are more likely to turn down non-inclusive jobs. Don’t let your choice of words alienate or marginalize whole communities.

Maintain compliance

The U.S. Employment Opportunity Commission (EEOC) protects people from discrimination based on race, skin color, religion, sexual orientation, gender identity, pregnancy status, age (if 40 or older), disability, or medical history. Follow the law and maintain recruiting compliance with inclusive job descriptions. 

Promote diversity and inclusion

McKinsey found that 39% of participants turned down or stopped pursuing a job because they saw a lack of inclusion at their prospective employer. That’s too many applicants to lose when you’re on the hunt for great talent.

Enhance employer brand

Research shows that 86% of candidates consider an organization’s approach to DEI when searching for work. An inclusive job description shows potential candidates that your brand cares too.

Improve employee engagement

There’s a statistically significant relationship between DEIB practices and employee engagement. Attract engaged em ployees with inclusive job descriptions and see improved business outcomes, like reduced turnover and increased productivity.

Foster innovation and creativity

Diversity increases innovation, improves decision-making, and promotes creativity. If you want adaptable teams that make better decisions quickly or deliver 46% more innovation revenue , prioritize inclusive hiring.

The impact of inclusive language on diverse candidates

Words have the power to cause harm. They might be offensive, marginalizing, or perpetuate stereotypes. On the other hand, inclusive language is welcoming and respectful. 

Using DEI language for job descriptions shows that your organization is committed to inclusion. It also helps foster trust between potential employees and your company. And signals that all employees are valued.

How to identify biased language in job postings

Biased language can be outwardly rude or hurtful. It can also be so subtle that a writer doesn’t notice they’re using it. For example, “Even if you’re a woman, you’ll do well in this job” is clearly offensive and needs revision. Using job titles like “chairman” or “businessman” instead of “coordinator” or “professional” is more subtle but should be fixed too.

Biased language doesn’t just apply to gender. Requesting “native English speakers” could exclude immigrants or people who speak more than one language. Using common terms like “pow-wow,” “circle the wagons,” or “guru” is also culturally insensitive. 

Asking applicants to be “crazy about success” or “OCD about meeting deadlines” is offensive to people with mental health diagnoses. And requiring “digital natives” who want to work in a “fast-paced environment” excludes older, more experienced workers.

Best practices for writing inclusive job descriptions

You know the why, so let’s tackle how. Use these best practices to write better and more inclusive job descriptions today.

Define essential job requirements

Remove nice-to-haves and only request must-haves. For every job requirement you add, you increase the risk that great candidates will self-select out. Women are especially likely to do this—they tend to apply if they meet every single job requirement.

Be clear about potential job responsibilities too. Many applicants want to know role specifics, so be upfront about job duties to manage expectations.

Focus on transferable skills

Transferable skills are useful in any work situation and can carry from job to job. For instance, empathy, conflict resolution, leadership, and communication skills are transferable. Hiring for skills is up to 5 times more predictive of employee success than work experience or educational background.

Industry-specific skills are taught more easily than transferable skills. Attract high-quality applicants from other industries by ranking transferable skills over industry skills. And know that not all applicants have had the same chances for career advancement or schooling, so hiring based on skills is more inclusive too.

Avoid unconscious bias

To reduce bias in your job descriptions, learn what your own biases are. When you understand them, you can work to counteract them. Taking a Harvard Implicit Association Test will help you identify where you might be biased.

Use clear language

Avoid jargon, clichés, or work-specific phrases. Not all job seekers come from an English-speaking background or a background in your industry. Don’t discourage them with too much insider language.

The average American is comfortable reading at a 7th or 8th-grade level, so your job descriptions should be easy to understand. Keeping the language simple will also benefit neurodiverse candidates, candidates with reading comprehension difficulties, or people who speak multiple languages.

Use accurate job titles

Write job titles clearly. Avoid trendy phrases or gender-specific titles. Don’t say things like “salesman” or “marketing ninja.” Your job won’t appear in job searches, and you’ll turn off non-male candidates.

Consider, too, that more potential employees have skills in multiple fields and are willing to go beyond “traditional” job responsibilities. Don’t narrow down your talent pool with hyper-specific job titles. For example, instead of asking for an “SEO Expert,” seek a “Marketing Lead.” Or, instead of “Receptionist,” consider “Workplace Coordinator.”

Use gender-neutral language

Many job descriptions use language that appeals only to men. To appeal to women and gender non-conforming applicants, use neutral language instead. Feminine-coded words are also okay, as men aren’t as easily deterred by “feminine” language.

Masculine-coded words to avoid include “ambitious,” “dominant,” and “competitive.” Inclusive, feminine-coded words are “collaborative,” “compassionate,” and “interpersonal.” Common examples of gender-neutral words are “creative,” “knowledgeable,” “organized,” and “self-aware.”

Avoid age-related language

Don’t turn away experienced potential employees with language that targets young applicants. Avoid phrases like “tech-savvy” and “young at heart.” Don’t ask after internships or GPAs. And include younger applicants by avoiding words like “seasoned” or “proven.”

Age-inclusive phrases include “adaptable,” “flexible,” or “engaged.” To be even more inclusive, consider removing any “years of experience” requirements too. The number of years someone’s worked won’t tell you what they can achieve.

Provide salary transparency

Candidates don’t trust organizations that don’t share pay ranges. They worry their salary will suffer because of bias. The pay gap is a problem, too—women still earn 84% of what men do, and Black households only hold 12.7% of wealth compared to white households.

To attract these candidates, help shrink the pay gap, and gain candidate trust, share salary ranges. As pay transparency laws are becoming more common, it’s important to make sure you’re following them too.

Highlight career growth opportunities

If you offer stipends for continuing education or programs for development, share them in your job descriptions. Including these benefits will attract motivated candidates and improve employee retention. Make it clear you want great candidates who will stick around.

Highlight your company’s commitment to diversity and inclusion

70% of job seekers want to work for companies that prioritize DEIB. Using DEI language for job descriptions—language that demonstrates openness to diverse candidates—will reinforce your company’s commitment to inclusion.

Consider adding an Equal Employment Opportunity Statement to your job descriptions too. Descriptions that include EEO statements fill positions faster and convey your dedication to DEIB .

Seek input from diverse teams

If you have a DEIB committee or diverse colleagues willing to help, ask them to review your job descriptions. They can help point out problematic words or things that would make them uncomfortable applying for that job.

Do not do this without their consent, though. Just because you have a co-worker from a diverse background does not mean they want to be a resource for all diversity efforts.

Review and iterate

If they’re open to it, have your DEIB team review your job descriptions and offer feedback. Other members of your hiring team or current employees can help ensure job descriptions paint an accurate picture of your company. Or candidates you’re actively interviewing can share what attracted them to apply. 

When you first learn how to write inclusive job descriptions, you might not get it perfectly the first few times. That’s okay, as long as you’re willing to keep getting better. Take the time to research more inclusive job description examples . And incorporate any feedback into your job descriptions for more inclusive versions in the future.

Monitor the impact

Track how your new job descriptions are performing. Monitor views, clicks, and the conversion rate of job ad views to applications. Adjust as needed.

Over time, keep track of employee retention, turnover, performance, and satisfaction. Learn how well your inclusive job description efforts paid off.

Addressing accessibility in job descriptions

Avoid job description language that implies ability, like “you’ll walk door-to-door” or “you’ll see clients.” Instead, try “you’ll canvas neighborhoods” or “you’ll connect with clients.” Focus on role requirements, and let the candidates manage “how” in a way that works for them.

Remember, accommodations aren’t just for recognizable physical disabilities. Be inclusive of candidates who require accommodations for mental illness, neurodiverse candidates , or applicants with hidden disabilities. 

Consider including video clips with your job descriptions for people who process information differently. Work to simplify your language as much as possible. And make it clear that your organization offers Employee Assistance Programs or other ways to accommodate individual needs at work. Adding an Accessibility Accommodation Statement will show you’re committed to meeting employee needs too.

Leveraging technology for inclusive job descriptions

As you write more inclusive job descriptions, specialized tools can help you. Some technologies will evaluate your text for biased language, while others will provide suggestions for improvement.

Programs that use AI, like ChatGPT , can be a good place to start outlining more inclusive descriptions if you aren’t sure where to start. If you want to check that your job descriptions are easy to read, use a tool like the Hemingway Editor or the grammar checker Grammarly . To add branded visuals or videos to your job descriptions, programs like Cliquify can help.

Many tools are available to help you write and deliver more inclusive job descriptions. Don’t be afraid of the technology. Instead, let it work for you.

Attract qualified candidates with inclusive job descriptions today! 

Let Clovers help you optimize job descriptions for inclusive language. With Clovers Attract, an inclusive job description tool , define job description must-haves, then analyze and score your text. Improve your inclusion score with automated suggestions, and attract more diverse candidates right away!

Want to make the rest of your hiring process more inclusive, too? Clovers supports inclusive hiring from beginning to end with resume reviews , interview coaching opportunities, and I/O certified question guides.

Inclusive job descriptions are only the first step on your inclusive hiring journey. Schedule a demo today to see what comes next.

Scot Sessions

Scot is a successful HR technology entrepreneur and advocate for conscious inclusion. Passionate about helping others succeed, he’s committed to improving the hiring process for employers and job-seekers every step of the way.

Cognitive diversity in the workplace

Editor's picks, ready to hire better , schedule a meeting.

7 of the best all-inclusive experiences to book this year, from a travel planner

• As a travel planner, my clients seem to be increasingly interested in all-inclusive trips .
• Some of my favorite luxury resorts are in Costa Rica, the Maldives, and Isla Mujeres.
• Cruises, group tours, and adults-only lodgings can also come with all-inclusive options. 

As a travel planner at Marvelous Mouse Travels , I know vacations are expensive — especially if you're looking to go somewhere this summer . But all-inclusive travel is often a great way to get the most value out of a luxury experience.

I've been on several all-inclusive vacations with my family, friends, and work, and I've helped other people book them in destinations around the world .

Here are some of the best all-inclusive experiences I'm recommending to my clients this year.

Try a split-stay vacation to see the best of Costa Rica.

Costa Rica is one of the most sought-after vacations , and for good reason. It's great for both relaxation and adventure.

I recommend booking a split stay, starting at an all-inclusive resort in Guanacaste near the beach for some fun in the sun and moving to a resort near the famous Arenal Volcano for a jungle adventure.

Some of my favorite resorts in Costa Rica are the Westin Reserva Conchal and the Dreams Las Mareas. And if you're looking for an even more unique experience, check out the glorious swim-out suites with private pools at Dreams.

Baglioni Maldives is one of my favorite all-inclusive resorts.

The Maldives, a remote set of islands in the Indian Ocean, offers a plethora of resort options for couples and families, but Baglioni Maldives is my favorite.

For many in the US, getting to the islands can be daunting — there are very few direct commercial flights, and it can take almost an entire day. But it's hard to beat the country's luxury accommodations and gorgeous landscape.

The Maldives also has some of the most beautiful marine life and coveted spots for snorkeling and scuba diving.

No matter where you go, overwater bungalows are the ultimate all-inclusive splurge.

Overwater bungalows — villas standing on poles over open ocean water — are prevalent at all-inclusive resorts in destinations like the Maldives, Fiji, and Bali.

But I've also come across the luxurious accommodations at select adults-only Sandals Resorts throughout the Caribbean.

I think having a private villa on the water is the perfect way to unwind and relax.

Adults-only vacations are on the rise.

Traveling with kids can be a blast, but I also think it's important for adults to take a much-needed break on their own.

Adults-only resorts have been a total respite for me and my husband after hectic months of juggling work with our kids' school and sports schedules.

If you're looking to unwind with a partner, relax on a girls' trip, or even connect with your adult children, there are countless adults-only, all-inclusive resorts to choose from, depending on where you're looking to visit.

Some properties, including Sandals and Beaches Resorts, also offer butler service. Designated staff members can help with anything from room requests and dining reservations to cabana rentals and transportation coordination.

I upgraded to the service at my favorite adults-only spot, Le Blanc Los Cabos, and I felt totally pampered.

Isla Mujeres is pure luxury.

Isla Mujeres, a small island off the coast of Cancún, is known for its crystal-clear, turquoise water and peaceful vibe. It's also home to Playa Norte, one of the best beaches in Mexico .

Impressions Isla Mujeres by Secrets is a gorgeous all-inclusive resort on the island. It offers luxury at its finest, but with only 125 rooms, it has a boutique feel.

One of my favorite features of the resort is the waterslide that leads right into the beautiful ocean.

There are plenty of all-inclusive packages at sea.

Cruising is one of the most popular vacations , whether it's an epic adventure on a Royal Caribbean Cruise, a couples-only journey on Virgin Voyages, or a regal tour of Europe on Viking River Cruises.

Although cruises aren't traditionally considered all-inclusive, with the right booking, they can have the same feel as a luxury resort.

Most cruise bookings include food, nonalcoholic drinks, and live entertainment. If you add beverage packages and excursions in advance, your trip should be fully paid for before you depart.

Book a small-group or private tour if you're looking for adventure.

Group travel is a great way to explore new places while soaking up culture and history.

Popular destinations include Italy, Japan, Costa Rica, and Alaska, and many travel companies take care of everything for you, essentially making it all-inclusive.

I like Adventures by Disney , which offers small-group travel all over the world facilitated by seasoned guides. All the trip details are taken care of, including experiences, food, lodging, and transportation.

Additionally, Kensington Tours offers luxury private travel where every facet of the trip is meticulously planned for you.

• Main content

APRIL SALE:   Discover and book at   up to 60% off!

Europe Tours & Trips

With so many cultural experiences, it's no wonder why a European tour is top of mind for many. Step back in time when visiting London 's famous landmarks, sample the finest wines in Paris, or get lost in the alleyways of Rome . Whether you want to relax on a Danube cruise , or don your hiking boots in Iceland , there's so much to see on a tour through Europe.

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250+ europe tour packages with 83,288 reviews.

• Coach / Bus

Europe Escape

Amazing experience, very fast paced . Sometimes you would arrive in locations during the night and leave early in the morning. Met amazing people and would do another trip there are some extra costs so best to factor this in as well. Would recommend.

• 10% deposit on some dates Some departure dates offer you the chance to book this tour with a lower deposit.

Europe Jewel

Very amazing experience love it.

• In-depth Cultural

The Best of Eastern Europe

A well organised varied and interesting tour . The tour leader was delightful and aimed to please everyone. A variety of travel modes . Felt safe well cared for and accommodated Our tour group were all friendly and supportive

• Christmas & New Year

The Great Adventure

Israel was an amazing guide. My only critique would be how I was shuffled into other tours but with different timetables

Best of Central Europe

To be honest, part of what made the trip fantastic was our group of 12- could not have had a better group to travel with- which is clearly luck, but a piece of our group being so cohesive was Nejca, our guide. She was perfect! Available but not pushy. Laid back, but willing to assert herself to make our experience the best. She made each person in the group feel special and appreciated. Thank you, Nejca! The itinerary was quite good as well. Although there were places I could have stayed for a day longer, I think it’s important to not stay too long and feel like time is wasted on a certain place on the tour. Transportation was efficient and Nejca did a great job getting us to our destinations easily and without rushing. Accommodations were very good- with the exception of Prague. Although our apartment was nice, it was clear that the residents of Prague feel that their space is being taken over by tourists- which is clearly true. I would have preferred to have stayed in a hotel in Prague-honestly, I would have paid more for it. Other than that, cannot day enough good things about the trip! Thank you!!

European Delight

We really enjoyed our 16 Day tour from Rome to Paris. We met some lovely people and of course some tour guides are more experienced than others and we understand this. We hope to use Europomundo again in the future. The only complaint would be the Spanish translation seemed more detailed( went on longer than the English) as I don’t understand Spanish, I feel they were told more about the towns and cities than we were.

Rome to Berlin: Piazzas, Prague & the Past

Great diversity of countries and cities but WAY too fast paced. One night in Slovenia and Poland was ridiculous and with travel time some days we spent less than 15 hours in the city. The guide was a but inexperienced so we didn't have a good description of some of the cities. Great way to make friends and see cities! Would recommend going end of August or later as it was still very hot going through the cities!!

• Train & Rail
• Sightseeing

Berlin to Venice (15 Days) (including Salzburg)

All About Balkans (4 Star Hotels)

Great tour to see Balkan countries at fast pace but well organised. Visited sites were very interesting with Wonderful sceneries and intriguing history Good hotels, Dragan was an excellent Guide and Sasha excellent driver A lot to see but also long drives

• €150 deposit on some dates Some departure dates offer you the chance to book this tour with a lower deposit.

Balkan Discovery (4 Star Hotels)

I went on this trip in mid October and surprisingly the weather was great enough for swimming. Simon was my guide with Chris as our bus driver. Simon was very informative and extremely nice throughout the whole trip. I really felt like I received a great introduction to the land and its people. Chris made sure we took comfort breaks every couple to few hours so that everyone had a chance to regroup. The first couple of days were short as it required some long hours of driving, but it was all worth it. Also, I had the pleasure of meeting wonderful travelers from university students to grandparents, though the group skewed to the former. Pay for all the extra excursions, especially the nature ones!

• Walking Adventure

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11 ways to create inclusive job descriptions

It’s important for companies to reduce, if not eliminate, bias when hiring - especially in candidate communication. 

Diversity hiring starts with writing inclusive job descriptions, which should allow people from diverse backgrounds to apply for the job.

Don't know where to start? 

Check out these best practices for using inclusive language in job descriptions, with our inclusive job descriptions examples. 

Use gender-neutral language.

Crafting gender-neutral job descriptions can help you reach out to a more inclusive, broad, and balanced selection of applicants.   

Unfortunately, gendered words still find their way into many job advertisements. 

Research shows that women feel they need to meet 100% of the job requirements before applying, while men often use them after completing only 60% of the requirements.

According to LinkedIn Gender Insights Report , women are more selective when they apply for jobs. They tend to screen themselves out of the conversation and submit fewer job applications than men. 

There are millions of highly-qualified female candidates, but you may miss them if your job description has too many male-coded words. And the same happens when you overlook eligible male applicants because you’ve used too many female-coded phrases. 

Use gender-neutral words to write job descriptions that appeal to both males and females.

Check out these tips: 

1. Use gender-neutral job titles

Job titles are the first thing an applicant sees in your job description, so it's crucial to use gender-neutral job titles to entice candidates to click and read the rest of your job posting. 

For example, if you use policeman in your law enforcement job ad, you may deter highly-experienced female police officer candidates from applying to your job advertisement. 

Some gender-neutral job titles:

• Chairperson instead of Chairman and Chairwoman
• Firefighter instead of Fireman
• Supervisor or Mananager instead of Foreman
• Flight Attendant instead of Flight Stewardess
• Salesperson instead of Salesman

‍ 2. Use gender-neutral adjectives 

Gender bias is not only limited to job titles. It also extends to adjectives used in the company information, responsibilities, qualifications, and requirements. 

Using gender-neutral adjectives in job ads helps you reach a broader and more diverse set of candidates. 

Gender-neutral adjectives examples:

• Articulate, tactful, persuasive instead of pleasant or assertive
• Aystematic, organized, accurate instead of analytical or logical
• Sound, steady, decisive instead of superior or strong

3. Avoid using “he” or “she.” Instead, use “you,” “they/them,” “people,” or “the candidate.”

You may unconsciously craft your job descriptions, assuming that the position is more appropriate for a male or female. 

Using ‘you’ pronoun covers all genders and sexual orientations. It also gives the applicant the impression that they’re being spoken to directly. 

In their Freelance Copywriter job posting, Canva uses ‘you’ on its job requirements instead of using him or her:

• You have a good grasp of your local language in terms of sentence construction, spelling, and grammatical structure. And because less than 50% of our community is English-speaking, you consider your output carefully.
• You are meticulous with details, style, and tone, writing with clarity and empathy to deliver what is needed.
• You are quick with ideas, coming up with original template copies that can catch our user’s eye but can still match Canva’s voice and brand guidelines.

Avoid racial bias

Like gender bias, racial bias can be unconsciously implied and often unknowingly when you think about the people you need to hire. 

Here are some tips to avoid racial discrimination in your job descriptions to attract diverse candidates.

• According to Ongig, avoid using derogatory terms associated with certain races, ethnicity, and the indigenous group. 
• Don't use terms that show bias against immigrants like ‘illegals’ or ‘illegal immigrant’. Instead, use refugee, immigrant, or undocumented immigrant.
• Don’t use ‘English native speaker' , since many non-native English speakers can be fluent in this language. Replace it with ‘fluent in English’ or ‘proficient in English.’ 

Avoid affinity bias 

Affinity bias shows when a hiring manager favors a particular job seeker because they have a similar background. 

To know and understand the different affinity biases when writing a job posting, read on: 

• GPA bias - new graduates are recruited by achieving a grade point average or GPA.

Here’s an example of a GPA bias in a job description for a Data Reporting and Analytics Intern : The requirements include a 3.0+ GPA and a steep grade to achieve, especially for math subjects. In reality, GPA doesn’t fully measure someone’s knowledge.

Junior or senior level student currently enrolled in an accredited college or university, seeking an undergraduate degree in Computer Science, Information Systems, or a related field. Must have at least a 3.0 GPA

• College or university bias - some managers may be biased toward candidates from top colleges, especially if they also attended a top university
• Club membership bias  - The hiring manager may select the candidate because they belong to the same sorority, memberships, or groups.
• Religious bias - shows when the hiring manager prefers one applicant over the other because they share the same faith or religion
• Location bias - bypassing a candidate because they lived too far away from the job location

Want to know how to reduce bias in the hiring process? Learn about Fair Evaluations

Avoid exclusionary language 

Your choice of words tells the applicant how inclusive your organization is towards certain underrepresented groups.

Candidates may feel they aren't good enough to apply because of the intimidating language or even feel uncertain of what the position entails.

Adjectives like 'energetic,' 'fast-paced,' or 'who can give 110%' indicate that your company is searching for a young employee who can work long hours.

It could also imply that your company isn't keen on accommodating those with families or that work-life balance isn't necessary.

Your job description should be inclusive of people from all backgrounds: old or young, single or married, or with or without children. 

Avoid using buzzwords

Using words like Ninja/Rockstar can cause bias towards a specific type of person or gender

During an online discussion exercise, Rutger students were asked to share their biggest concerns about job descriptions. More than 60% of the respondents listed vagueness as their top concern when reading job descriptions . 

Some perceived job descriptions as having too much detail, especially those filled with company jargon and buzzwords, dehumanizing the application process.

It's like the organization is trying to recruit a machine instead of a human employee with ideas and the ability to contribute to the culture. 

Most industries have jargons that are unique to what they do. And most professionals in those fields learn these terminologies and usage through work experience. 

However, job descriptions with jargon tend to exclude potential applicants, such as new graduates or those who reenter the workforce or switch careers. 

Examples of jargon, buzzwords, and cliches: ninja, guru, rockstar, game changer, self-starter, wizard, disruptor, disruptor, hacker

In addition, the work benefit ‘‘We offer a positive, fun, and stable work environment” is vague. What does it mean? ‘Fun’ can be interpreted in various ways: it could be ‘beer pong on Thursdays’ or ‘allowing flextime work schedule.’ 

Focus on actual skills and competencies 

Results-based job descriptions help your inclusive hiring efforts because they remove our unconscious biases while writing them.

Instead of posting bullet points of irrelevant qualifications, emphasize the position's daily responsibilities. Sometimes, having a lengthy list of job requirements can scare off candidates, creating the impression that working for your organization could be an ordeal.

In this example from  Data Center Technician , job description below,  ‘x years’ of experience was removed. Google highlights the actual skills like ‘experience in operating systems and networking protocols’ and ‘computer hardware troubleshooting.’ 

Qualifications:

• Experience with operating systems and networking protocols 
• Experience with computer hardware and server hardware or troubleshooting/diagnosing
• Experience with Linus operating systems
• Experience in project management and leadership

Consider the specific competencies or accomplishments that come with years of employment and paraphrase the requirements to highlight that. 

Clarity helps candidates understand what the role needs and eliminates doubts from both the applicant and the employer. 

Describe how you support disabled employees

Avoid language that might discourage qualified disabled candidates from applying and how you support disability in your workplace .

Focus not on the ‘what’ but on the ‘how’ a requirement needs to be accomplished. 

For instance, instead of saying ‘must be able to stand for the whole shift,’ replace it with ‘must be able to stay in a stationary position during shift.’ 

Or, in this example from ‘ FT-Receiver/Stocker-Day ’ job description, change ‘Minimally must be able to lift 25 pounds without assistance’ to ‘Move equipment weighing up to 50 pounds’.

Write in a conversational tone 

A job description written in a conversational tone will encourage more applications.

Write as if you are explaining the job to your friend. Be careful not to sound overly casual because this may lead to candidates doubting if your job is legitimate.

Use straightforward words that are not overly technical. Write in short sentences and paragraphs, with ample spacing to make it more readable, especially on a mobile device:

Aim between eight-grade to tenth-grade reading levels. Use Hemingway Editor App to ensure your job description is readable.

Include salary range

Most job ads don't include the salary range . 

However, when you have this information in your job description, you draw in underrepresented job seekers because your organization puts importance on pay equity.

In the minds of the job seekers, you are a trustworthy employer.

Moreover, pay transparency is especially beneficial when hiring women and people of color.

This level of openness indicates your organization's commitment to diversity. In a 2018 study by Glassdoor, salary remains the top factor in what job seekers and employees look for in job ads at 67% .

Include your company’s DE&I statement

Show your commitment to an inclusive workplace by including DEI statements in your job description.

See the example from Accenture : 

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities.

More than their diversity statement, they are also committed to hiring military and veterans. 

Accenture is a proud supporter of the military community. We know you bring invaluable experiences, leadership and discipline to teams everywhere. From skilling to hiring to giving back, we're proud to partner with you every step of the way to ensure our veterans, Reservists, National Guard and military spouses succeed in their new careers with us.

They even have military hiring programs dedicated to student veterans, junior military officers, technology apprenticeship programs, and Vetforce.

Meanwhile, Johnson and Johnson have their own DEI mission and vision : 

Our Vision Be yourself, change the world. Our vision at Johnson and Johnson is for every person to use their unique experiences and backgrounds together – to spark solutions that create a better, healthier world. Our Mission Make diversity and inclusion how we work every day. Our mission is to make diversity, equity and inclusion our way of doing business. We will advance our culture of belonging where open hearts and minds combine to unleash the potential of the brilliant mix of people in every corner of Johnson and Johnson.

Part of their global Diversity, Equity & Inclusion strategy is to build a diverse workforce in the future, which stems from understanding and meeting the needs and desires of their varied customers and patients to have a workforce that reflects diversity.

Research shows that inclusive organizations outperform their competitors and generate more revenues. So building an inclusive workplace starts with diversity hiring .

To attract diverse candidates, start by writing and posting inclusive job descriptions that appeal to people of all backgrounds. 

Gem Siocon is a digital marketer and freelance writer specializing in recruitment, marketing, and HR Tech. Connect with her on LinkedIn

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