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The Eras Tour Was Taylor Swift’s Biggest Outing Yet, But It Was Far From Her First

City by city, song by song, Taylor Swift’s Eras Tour has quickly become of the highest-grossing (and buzziest) tours in music history. Spanning the entire length of Swift’s discography, Taylor honors each of her previous musical/aesthetic “eras” with a dedicated section on her setlist, allowing fans to relive the feeling of each album, if only for a moment.

But while the Eras Tour brings each album together on one mega-tour, it’s hardly the first time Taylor has been around, or even the first time she’s embarked on a stadium tour. From humble beginnings to sold-out shows across the globe, here’s a breakdown of all of Taylor Swift’s tours, in chronological order.

Fearless Tour

As most Swifties know, Taylor’s first album was a self-titled country pop record with singles like “Teardrops on My Guitar,” “Our Song,” and “Tim McGraw.” Taylor did tour during the release of Taylor Swift, but not as a headliner—she supported her first album by performing as an opening act for larger artists at the time like Tim McGraw, Brad Paisley, Faith Hill, and Keith Urban.

But while Taylor Swift was her first album, it wasn’t her first tour—that honor belongs to the Fearless Tour, which kicked off in April 2009 and ran through July 2010. The tour played a total of 105 shows (mostly across North America) including limited stops in Asia, Europe, and Australia. Kellie Pickler joined Taylor as an opening act, with artists like then-boyfriend John Mayer, Katy Perry, and Faith Hill appearing at certain performances as surprise guests. Though the tour didn’t get a concert film, Taylor Swift: Journey to Fearless was released as a 3-episode docuseries, documenting the behind-the-scenes of the tour.

Speak Now World Tour

Taylor’s first proper world tour, the Speak Now World Tour , began in February 2011 and featured a total of 111 performances, including seven in Asia and 12 in Europe. In addition to being her first world tour, Speak Now was also Taylor’s first stadium tour and featured more extensive set pieces, choreography, and costuming than the Fearless tour. Speak Now ‘s openers included NeedToBreathe, Hunter Hayes, and Hot Chelle Rae, and it was the first Taylor tour attended by yours truly. A concert film, Taylor Swift: Speak Now World Tour Live , was recorded to accompany the tour.

The Red Tour

Two years later, Taylor was back on the road with the Red Tour, which kicked off in March of 2013 and ran through June of 2014, with a total of 86 performances across the globe. In addition to continuing to bump up the tour’s production value through costuming, choreography, and set design, the Red tour also featured the introduction of surprise songs, which changed night-to-night. Certain Red tour dates also featured Taylor bringing out a surprise guest and singing one of their songs as a duet. Highlights of Red tour guests included Taylor singing “Jenny From the Block” with Jennifer Lopez, “You’re So Vain” with Carly Simon, and “My Songs Know What You Did in the Dark” with Fall Out Boy’s Patrick Stump.

Unlike previous installments, there was no concert film version of the Red tour.

The 1989 World Tour

Following Red was the 1989 World Tour, beginning in May 2015 and ending December of the same year for a total of 85 shows. The 1989 World Tour featured the return of the Surprise Songs mechanic, and hosted Vance Joy, Shawn Mendes, Rae Morris, and Haim as opening acts. Haim would also go on to return as an opening act for the Eras Tour, as well as guest star in the Bejeweled music video and feature on an evermore track.

One of the tour stops in Sydney was recorded for a concert film version of the tour called The 1989 World Tour Live —prior to the Eras Tour, that Sydney performance held the record for Swift’s most-attended performance, with 75,980 Swifties in attendance.

Reputation Stadium Tour

Though Taylor had previously performed at plenty of stadiums on tour, the Reputation Stadium Tour was Swift’s first all-stadium tour, playing May through November of 2018 for a total of 53 shows—her shortest tour to date. Openers for reputation included Camila Cabello, Charli XCX, and Broods, some of whom would join Taylor during the set for “Shake it Off.” As with her previous tours, reputation featured surprise songs at each show and a number of surprise guests at certain performances, this time including Troye Sivan, Selena Gomez, and Niall Horan.

A performance in Arlington was recorded for a concert film called Taylor Swift: Reputation Stadium Tour , which was released by (but recently taken off of) Netflix. Fans speculate that reputation leaving Netflix could be related to the fact that Taylor has yet to re-record her masters for reputation .

A sixth tour, Lover Fest, was originally scheduled for April through August of 2020, but was canceled due to the COVID-19 pandemic. The tour would’ve featured Swift’s then-first performance in Brazil, and would also have been the first time Swift’s tour dates included stops at previously organized festivals. Because there was no tour, there’s no Lover concert film, but Swift did release City of Lover , a recording of a one-off concert in Paris, as a tv special in May of 2020.

The Eras Tour

Last but certainly not least is, of course, The Eras Tour , which is currently ongoing and kicked off in March of 2023. We’ve previously done a full breakdown of the Eras setlist, which features glimpses into all of Swift’s previous albums, but focuses most heavily on those she was unable to tour because of COVID— Lover, folklore, evermore, and Midnights. A concert film, Taylor Swift: The Eras Tour , was released in theaters and is currently available to rent on streaming.

(featured image: Taylor Swift Productions)

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As Taylor Swift’s Eras Tour Hits One Year, Let’s Take a Look at Its Staggering Numbers

O n March 17, it will officially have been one year since Taylor Swift's Eras Tour kicked off in Glendale, Ariz. In the 12 months since that fateful first show, Swift has broken untold records , made history as TIME's 2023 Person of the Year , cultivated a new legion of NFL fans , and announced her forthcoming 11th studio album— The Tortured Poets Department , out April 19—among a litany of other accomplishments.

By the end of 2023—less than halfway through its scheduled 152-show run—the Eras Tour had earned over $1 billion to become the highest-grossing concert tour of all time. During that period, every city where Swift played got a substantial economic boost from the so-called "Taylor Swift effect," a term that refers to the singer's unprecedented ability to influence consumer behavior. Following the inaugural U.S. leg of Eras, the U.S. Travel Association estimated that the tour's total economic impact likely exceeded $10 billion.

In the new year, Swift's staggering popularity seems to somehow still be on the rise. Less than a week after watching her boyfriend, Travis Kelce, win the Super Bowl, Swift played to the biggest concert crowd of her career while performing at the Melbourne Cricket Ground (MCG) in Australia during the first run of 2024 Eras dates, following four shows in Tokyo.

In honor of the first anniversary of the start of the Eras Tour, we're taking a numerical look back at the biggest year of Swift's career to date.

Read More: 2023 Person of the Year: Taylor Swift

Number of Eras shows and cities

Swift will have played 83 shows across 30 cities as of March 17. Of those shows, 53 took place in the U.S. in 20 different cities stateside. The remaining 30 were part of the Latin America and Asia-Pacific legs of the tour. By the end of 2024, Swift is set to play a grand total of 152 Eras shows across 54 cities worldwide.

Number of surprise songs

In addition to her 40-plus-song set list, Swift has played at least two "surprise songs" per Eras show. Taking repeats into account, she has performed 145 different tracks (counting mashups of repeat songs as unique entries) as her 167 surprise offerings.

Number of special guests

From MUNA to Sabrina Carpenter to Haim, Swift's Eras stops have featured 10 different opening acts. She has also brought out eight other special guests, from Maren Morris to frequent collaborator Jack Antonoff, to join her on stage at various shows.

Number of people in attendance at her biggest show to date

Swift played three back-to-back shows at MCG on Feb. 16, 17, and 18 that were each attended by a record 96,000 people for a three-day total of 288,000 concertgoers. Ed Sheeran, who drew a crowd of around 109,500 each of the two nights he played at MCG in 2023, still holds the venue's single-night attendance record. But that's largely due to the fact that Swift's stage setup took up more room in the arena, cutting down on the number of available seats.

Number of Eras tickets sold

Swift sold an estimated 4.35 million tickets across 60 tour dates within concert trade publication Pollstar's chart year of Nov. 17, 2022 to Nov. 15, 2023. That's an average of 72,500 tickets per show, with each ticket costing an average of $238.95. Using those numbers to extrapolate across shows played since then, Swift has likely now sold around 6.02 million tickets.

Total Eras Tour gross

Based on the approximately $17.32 million in ticket revenue Pollstar estimates Swift earned for each of the first 60 Eras dates, her total tour gross currently sits somewhere around $1.44 billion. By the end of 2024, the tour is expected to have brought in an astronomical $2.165 billion. For comparison, the second-highest grossing tour of all time, Elton John’s multi-year Farewell Yellow Brick Road Tour, sold six million tickets over the course of 328 shows to earn $939 million.

Total Eras merch revenue

According to reports from different venues, Pollstar estimates Eras attendees were spending an average of $40 per person on merch at the first 60 Eras shows. That puts Swift's tour merch revenue at an estimated $240.8 million—not including non-concert day purchases—following her first run of 2024 Eras dates.

Taylor Swift: The Eras Tour box-office earnings

Since its Oct. 13 release in theaters, Swift's record-breaking three-and-a-half-hour concert film has grossed $180,756,269 in North America and $261,656,269 globally at the box office. An extended edition of the movie became available to rent via video on demand services on Swift's birthday, Dec. 13, followed by the longest and most complete version of the film, Taylor Swift: The Eras Tour (Taylor’s Version) , arriving on streaming on Disney+ March 14.

Number of new songs

Since the Eras Tour began, Swift has released two re-recorded albums, Speak Now (Taylor's Version) and 1989 (Taylor's Version) , and one new single, "You're Losing Me (From the Vault)," for a total of 45 new songs (including re-recorded songs and vault tracks). In their first week of sales, Speak Now (Taylor's Version) , which featured one Billboard Hot 100 Top 10 hit, and 1989 (Taylor's Version) , which featured seven Billboard Hot 100 Top 10 hits, sold 716,000 equivalent album units and 1.653 million equivalent album units, respectively. "You're Losing Me (From the Vault)" tallied 8.7 million official streams and sold 19,000 downloads in the U.S. in the first two days after its Nov. 29 debut, according to Luminate .

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Taylor Swift tour dates 2024

Taylor Swift is currently touring across 14 countries and has 69 upcoming concerts.

Their next tour date is at PARIS LA DEFENSE ARENA in Nanterre, after that they'll be at PARIS LA DEFENSE ARENA again in Nanterre.

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The show was absolutely amazing! Definitely worth every cent. I have been obsessed with Taylor ever since 2010, and this was only my 2nd show, and I was SO CLOSE! It was so admirable that the show went on, even though there was a THUNDER STORM. I loved the fact that she really appreciates us as much as we appreciate her, and I hope she knows that I will be there for her no matter what. There was a REALLY tall person, almost like a basketball player in front of me, which was a bit disappointing because I'm so short, but for some reason, he got replaced just before the show started, and I was so glad #sorrynotsorry I'm pretty sure the security did that. ANZ Stadium you did amazing, sweetie! Love you Taylor, and can't wait to see what you do next! <3 <3

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This concert was AMAZING!!!! Okay, so even though we got rained on and were soaking wet and cold by the concert's half-way point- that aside... I had so so so much fun. Taylor is one of my idols and role models and it was so great to see her live. She is such a performer and not only was the music and atmosphere so contagiously happy, but the actual show and set design and technology that made it all happen was also amazing. From the lights, to the LED screens, to the blow up snakes, it was definitely the highlight of my week, and I would OF COURSE either go see her again or recommend it to my friends and family. Thank you Taylor and crew for an unforgettable night!!!!!!!

reputation Stadium tour Seattle, 9/10. It all started when Charli XCX started singing. She was pretty good. But she probably shouted “SEATTLE!” 10 times. But the reason why I gave the whole thing a 9/10 was because Camila was not there. She had dehydration. And Taylor didn’t make up for it. Then it was TAY TAY! She came on stage with a “bad girl effect.” Singing Ready for it, I did something bad, and Gorgeous. Then it was a mashup of Style, Love Story, and You Belong With me. Then she sang look what you made me do. A HUMONGOUS SNAKE. Came out. It was so cool! Then with a gold jacket/background came End Game and King Of My Heart. Then she flew to the B-Stage while singing delicate. When she got to the B-Stage, we were SOOO close!!! She sang Shake it off with Charli. And then she got a guitar. And I freaked out. She sang Dancing with our hands tied and the mystery song. The mystery song ended up being “Holy Ground”. Then she went to the OTHER B-Stage and sang Dress and Blank Space. Then she flew on a snake cage to the main stage while singing bad blood. Then she sang SHOULDVE SAID NO. FROM 2006! I was freaking out. Then she came out and showed everyone her vocal range with Don’t Blame Me. Then she went to the piano and sang Long Live and New Years Day together. Then came purple jacketed GetaWay Car. Then there was a fountain and a mansion background and she sang Call It What You Want. Then came the last song. We are never ever getting back together/This is why we can’t have nice things. She got soaking wet in the fountain. And there were FIREWORKS!!!! It was truly amazing. Recommend it so much.

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• PARKING: TAYLOR SWIFT | The Eras Tour
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Taylor Swift in Concert   She is, quite simply, a global superstar.   Taylor Swift is a seven-time GRAMMY winner, and the youngest recipient in history of the music industry’s highest honor, the GRAMMY Award for Album of the Year. She is the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure (2010’s Speak Now and 2012’s RED ). She’s a household name whose insanely catchy yet deeply personal self-penned songs transcend music genres, and a savvy businesswoman who has built a childhood dream into an empire.   But the numbers don’t tell Taylor's story half as well as she could. After all, it’s the intangibles that elevate Swift into the stratosphere of our pop culture planet, allowing the 24-year old singer-songwriter to orbit in a more rarified air. Her large-scale charitable contributions are one thing, but it’s in the small gestures – the notes of compassion she posts on the Instagram photos of lovelorn fans, the genuine hugs she distributes without discretion – where Swift proves time and time again that platinum-selling, record-setting success has not changed her inherent nature. She is awkwardly honest and powerfully empathetic; a brazen superfan, loyal friend, fierce protector of hearts; and one of the world’s greatest ambassadors for the power of just being yourself.   Granted, for Taylor, “being herself” tends towards shimmering, gossamer perfection – but that’s an image regularly blown whenever she dons fake braces and a tri-pony to clown around on late night TV. She’s the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums, and while she’s been named one of Time magazine’s 100 Most Influential People in the World, she’s probably the only person on that list who uses social media to post notes to her best friends and videos of her cats.   As Billboard’s only artist to receive this nod twice and youngest-ever Woman of the Year prepares to release her fifth album, 1989, she finds herself, as always, in the glare of a blinding spotlight of expectation – but if you think that scares her, you haven’t been paying attention. She calls 1989 her most sonically cohesive collection, and armed with a multiple-week international No. 1 debut single, “Shake It Off,” she’s ready to blaze into the next phase of her still-young career, where she’ll continue to dance like no one’s watching, write like she stole our collective diary, and inevitably soar to ever-greater heights. All that’s left to wonder is how many more lives she’ll lift in the process.

Reviews 10000

New knowledge.

It no longer matters if you get those floor sets…you won’t have to try and see around a little girl on the chair! there is no bad seat in the stadium… also be aware that the rain may assault you, and there may not be any food venues around. But definitely get the 22$ lavender haze it’s so worth it! Dress up, have fun! You are lucky just to be there.

Amazing time!!!

I went and it was the best time of my life!!! I laughed, I cried, and i was happy! The vibe there is crazy everyone is trading friendship bracelets all in all great experience ❤️❤️❤️❤️❤️

I've never seen Taylor live

I've never seen Taylor. I would love to see her live. How do I get on the waitlist? If I get to go, I'd be happy to write a review.

THE BEST EXPERIENCE EVER

I loved this show! There are no bad seats! She had amazing performances and on time. I love the way she engaged with her fans! Her vocals were amazing. Would definitely recommend this to anyone wanting to go.

I haven’t been but….

I haven’t been but she is my fav singer so I give a five

Seriously had so much fun! My whole family enjoyed it! You can’t beat 3.5 hrs of hit after hit!

Best night of my life

Taylor swift’s concert was the best thing to happen to me. I even got the 22 hat

Best Concert Ever

We paid $850 for two floor seats in Atlanta and she was amazing the outfit changes were everything and every era was so much fun!!! This concert ruined every other concert in the best way. We loved every minute!!

We ❤ you, Taylor

Taylor wasn't even on my list of favorite artists a year ago. It took my friend to show me Taylor and I fell in love. She went from not even on the list to #1. I love all her eras. I especially love Lover ❤ I claim that album. But anyways, she changed my life, gave me hope, gave me great friends and help me re/connect with old/new people in my life. I don't care if people find me annoying when I talk and talk about her, but she's truly a life saver. I hope and pray that sometime in my life, I get to see Taylor live :) Thank you, swifties, and Thank you Taylor! 🫶

My fav Taylor & Tru Goddezz

I enjoy and like the most. Not whom I consider to be the most influential, the best technically & spritually gifted musicians, the best songwriters, etc. Just the artists I like to listen to the most. Enjoy are Tru Goddezz and Taylor Swift

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Monster jam, dave matthews band, jonas brothers, wicked (touring).

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How Taylor Swift’s Eras Tour Conquered the World

The pop star’s record-breaking, career-spanning show has dominated the summer, commanding attention and whipping up demand at a level thought unachievable in a fragmented age.

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By Ben Sisario

Reporting from Kansas City, Mo., and New York

As Taylor Swift rolled into Los Angeles this week, the frenzy surrounding her record-breaking Eras Tour was already in high gear.

Headlines gushed that she had given $100,000 bonuses to her crew. Politicians asked her to postpone her concerts in solidarity with striking hotel workers. Scalped tickets were going for $3,000 and up. And there were way, way too many friendship bracelets to count.

These days, the center of an otherwise splintered music world can only be Taylor Swift.

The pop superstar’s tour, which is now finishing its initial North American leg with six nights at SoFi Stadium outside Los Angeles, has been both a business and a cultural juggernaut. Swift’s catalog of generation-defining hits and canny marketing sense have helped her achieve a level of white-hot demand and media saturation not seen since the 1980s heyday of Michael Jackson and Madonna — a dominance that the entertainment business had largely accepted as impossible to replicate in the fragmented 21st century.

“The only thing I can compare it to is the phenomenon of Beatlemania,” said Billy Joel, who attended Swift’s show in Tampa, Fla., with his wife and young daughters.

In a summer of tours by stars like Beyoncé, Bruce Springsteen, Morgan Wallen and Drake, Swift’s stands apart, in numbers and in media noise. Although Swift, 33, and her promoters do not publicly report box-office figures, the trade publication Pollstar estimated that she has been selling about $14 million in tickets each night. By the end of the full world tour, which is booked with 146 stadium dates well into 2024, Swift’s sales could reach $1.4 billion or more — exceeding Elton John’s $939 million for his multiyear farewell tour, the current record-holder.

Swift has now had more No. 1 albums on the Billboard 200 over the course of her career than any other woman, surpassing Barbra Streisand. With the tour lifting Swift’s entire body of work, she has placed 10 albums on that chart this year and is the first living artist since the trumpeter and bandleader Herb Alpert in 1966 to have four titles in the Top 10 at the same time.

“It’s a pretty amazing feat,” Alpert, 88, said in a phone interview. “With the way radio is these days, and the way music is distributed, with streaming, I didn’t think anyone in this era could do it.”

But how did a concert tour become so much more: fodder for gossip columns, the subject of weather reports , a boon for friendship-bracelet beads — the unofficial currency of Swiftie fandom — and the reason nobody could get a hotel room in Cincinnati at the end of June?

“She is the best C.E.O., and best chief marketing officer, in the history of music,” said Nathan Hubbard, a longtime music and ticketing executive who co-hosts a Swift podcast . “She is following people like Bono, Jay-Z and Madonna, who were acutely aware of their brands. But of all of them, Taylor is the first one to be natively online.”

Swifties have chronicled the stream of celebrity fans who have turned up each night: Julia Roberts, the New York Jets’ new quarterback Aaron Rodgers, even Flavor Flav of Public Enemy. But Swift has also made each show a news event by adding two “surprise songs,” often with headline-grabbing guests. On the July day that she put out a music video featuring Taylor Lautner, an ex-boyfriend, the actor backflipped across the stage in Kansas City, Mo., and paid Swift effusive tribute — “not just for the singer you are,” Lautner said, “but for the human you are.” The crowd registered its approval with an earsplitting roar.

The Taylorpalooza extends to every level of the news media, which began the coverage cycle by chronicling Swift’s ticketing fiasco last November, when fans — and scalpers’ bots — crushed Ticketmaster’s systems, leading to a heated Senate Judiciary hearing . Since then, seemingly no nugget of Swift news has escaped coverage, from the stars in the stands to oddities like a Seattle concert that, according to one researcher, shook the ground with an intensity equivalent to a 2.3-magnitude earthquake .

Music critics have portrayed the Eras Tour as showing Swift at the top of her game as a media-savvy, big-tent talent, a pop star with a knack for grand spectacle as well as the polished artistry of a classic songwriter.

Shania Twain, the country-pop star whose career in some ways prefigured Swift’s, caught the Las Vegas stop of the Eras Tour, a 44-plus song production that goes as long as three and a half hours. She praised Swift’s “beautiful balance” of high-tech stagecraft and intimate performance segments. “I have to applaud her,” Twain said in a telephone interview. “As a performer, I know that work that goes into it.”

The power of Swift’s fan army — and fear of crossing the star, or even appearing to — has kept nearly all of the press about the tour sunny. Though some fans (and parents) balked at the ticket prices and challenges of securing seats, most frustration was directed squarely at Ticketmaster, not Swift. After a few weeks of headlines romantically linking Swift with a frontman some fans considered to be problematic, reports spread in the celebrity pages that they had split. (Swift’s representatives declined to comment for this article.)

For fans, the shows are a pilgrimage, and a rediscovery of the joys of mass gatherings. Flights are packed with Swifties, and travelers trade stories and compare outfits — drawn from looks associated with Swift “eras” — in stadium corridors and parking lots. In Kansas City, the comedian Nikki Glaser was attending her eighth show, a commitment that she estimated has cost her $25,000.

“This year I decided not to freeze my eggs,” Glaser said. “I’m going to put that money toward the thing I love most in the world, which is Taylor Swift.”

Before Eras, Swift hadn’t been on tour since 2018. And her catalog has grown by seven No. 1 albums since then, fueled in part by three rerecorded “Taylor’s Versions” of her first LPs — a project hailed by Swift’s fans as a crusade to regain control of her music, though it is also an act of revenge after the sale of Swift’s former record label, a move that, she said , “stripped me of my life’s work.”

“Folklore” and “Evermore” expanded her palate into fantastical indie-folk and brought new collaborators into the fold: Aaron Dessner from the band the National and Justin Vernon, a.k.a. Bon Iver, rock-world figures who helped attract new listeners.

The other major tour this year that is enticing fans to book transcontinental flights, and to show up costumed and in rapture, is also by a woman: Beyoncé, 41, whose Renaissance tour is a fantasia of disco and retrofuturism. Like Swift, she is also a trailblazing artist-entrepreneur, maintaining tight control over her career and fostering a rich connection with fans online. Together with Greta Gerwig’s “Barbie,” a critique of the patriarchy told in hot pink, they are signs of powerful women ruling the discourse of pop culture.

But in music, at least, the scale and success of Swift’s tour is without equal. Later this month, after completing 53 shows in the United States, she will kick off an international itinerary of at least 78 more before returning to North America next fall. Beyoncé’s full tour has 56 dates; Springsteen’s, 90. (Recently, Harry Styles wrapped a 173-date tour in arenas and stadiums, grossing about $590 million.)

Outside Arrowhead Stadium in Kansas City, fans posed for selfies and shared their ticketing ordeals. Esmeralda Tinoco and Sami Cytron, 24-year-old former sorority sisters, said they had paid $645 for two seats. A stone’s throw away, Karlee Patrick and Emily DeGruson, both 18 and dressed as a pair in angel/devil costumes after a line in Swift’s “Cruel Summer,” sat “Taylorgating” at the edge of the parking lot; they said they had paid $100 for parking but couldn’t afford tickets.

As Swift’s opening acts finished, the crowd rushed in. Glaser, the comedian, later said that of the eight shows she had been to, her favorites were the ones where she had brought her mother — and converted her to Swiftie fandom.

“Everyone is in love with her,” Glaser said her mom told her after one show in Texas. “Now I get it.”

Ben Sisario covers the music industry. He has been writing for The Times since 1998. More about Ben Sisario

Inside the World of Taylor Swift

A Triumph at the Grammys: Taylor Swift made history  by winning her fourth album of the year at the 2024 edition of the awards, an event that saw women take many of the top awards .

‘The T ortured Poets Department’: Poets reacted to Swift’s new album name , weighing in on the pertinent question: What do the tortured poets think ?  

In the Public Eye: The budding romance between Swift and the football player Travis Kelce created a monocultural vortex that reached its apex  at the Super Bowl in Las Vegas. Ahead of kickoff, we revisited some key moments in their relationship .

Politics (Taylor’s Version): After months of anticipation, Swift made her first foray into the 2024 election for Super Tuesday with a bipartisan message on Instagram . The singer, who some believe has enough influence  to affect the result of the election , has yet to endorse a presidential candidate.

Conspiracy Theories: In recent months, conspiracy theories about Swift and her relationship with Kelce have proliferated , largely driven by supporters of former President Donald Trump . The pop star's fans are shaking them off .

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Taylor Swift Announces U.S. Dates for 2023 Eras Tour

The stadium shows will mark the superstar's first proper tour in nearly five years.

By Jason Lipshutz

Jason Lipshutz

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Taylor Swift is, at long last, headed back on the road. Following this week’s monumental chart debut of Midnights , her tenth studio album, Swift announced the U.S. leg of her 2023 Eras tour on Tuesday morning (Nov. 1), confirming her first official tour in nearly five years following months of rumors.

“I wanted to tell you something that I’ve been so excited about for a really long time. I’ve been planning for ages and I finally get to tell you: I’m going back on tour,” Swift said on GMA . “The tour is called the Eras tour and it’s a journey through all of the musical eras of my career.”

Taylor Swift Is ‘IN SHAMBLES’ Over ‘Midnights’ Dominating the Hot 100 Top 10

Swift said that after kicking off in the U.S., the tour will go on an international swing, with those dates to be announced soon.

Support on the tour will come via a rotating cast of opening acts including Paramore, beabadoobee, Phoebe Bridgers, girl in red, Muna, Haim, Gayle, Gracie Abrams and Owenn. The public on-sale date for the tour will be 10 a.m. local venue time on Nov. 18. Swift has partnered with Ticketmaster’s Verified Fan program, with fans able to register here for the TaylorSwiftTix presale now through Nov. 9 at 11:59 p.m. ET. Registered fans will get a code with exclusive access to purchase tickets on Nov. 15 starting at 10 a.m. local venue time.

Previous Lover Fest Verified Fan purchasers will get preferred access to participate in the TaylorSwiftTix presale; make sure to register with the same Ticketmaster Account as your Lover Fest purchase. Capital One cardholders will have priority access to purchase tickets on Nov. 15 at 2 p.m. local venue time through Nov. 17 at 10 p.m. local venue time or until supplies last.

Swift’s planned follow-up to the Reputation tour, Lover Fest, was scheduled to take place in 2020 following the 2019 release of her Lover album, but was canceled due to the pandemic. Since the Reputation tour, Swift has released four original studio albums — Lover , 2020’s Folklore and Evermore , and Midnights — as well as two re-recorded albums, Fearless (Taylor’s Version) and Red (Taylor’s Version) , both in 2021.

This week, Midnights blasted in atop the Billboard 200 albums chart with 1.578 million equivalent album units earned in the U.S. in the week ending Oct. 27, according to Luminate — the biggest week for any album in nearly seven years. Meanwhile, Swift made history on the Hot 100 by becoming the first artist to claim the chart’s entire top 10 in a single frame, with “Anti-Hero” debuting at No. 1 to become her ninth career chart-topper.

See the full list of Eras U.S. tour dates below:

• March 18 — Glendale, AZ @ State Farm Stadium (Paramore, Gayle)
• March 25 — Las Vegas, NV @ Allegiant Stadium  (beeabadoobee, Gayle)
• April 1 — Arlington, TX @ AT&T Stadium (beabadoobee, Gracie Abrams)
• April 2 — Arlington, TX @ AT&T Stadium (beabadoobee, Gracie Abrams)
• April 15 — Tampa, FL @ Raymond James Stadium (beabadoobee, Gracie Abrams)
• April 22 — Houston, TX @ NRG Stadium (beabadoobee, Gracie Abrams)
• April 28 — Atlanta, GA @ Mercedes-Benz Stadium (beabadoobee, Gracie Abrams)
• April 29 — Atlanta, GA @ Mercedes-Benz Stadium (beabadoobee, Gracie Abrams)
• May 6 — Nashville, TN @ Nissan Stadium (Phoebe Bridgers, Gayle)
• May 12 — Philadelphia, PA @ Lincoln Financial Field (Phoebe Bridgers, Gayle)
• May 19 — Foxborough, MA @ Gillette Stadium (Phoebe Bridgers, Gayle)
• May 20 — Foxborough, MA @ Gillette Stadium (Phoebe Bridgers, Gayle)
• May 26 — East Rutherford, NJ @ MetLife Stadium (Phoebe Bridgers, Gayle)
• May 27 — East Rutherford, NJ @ MetLife Stadium (Phoebe Bridgers, Gracie Abrams)
• June 2 — Chicago, IL @ Soldier Field (girl in red, Owenn)
• June 3 — Chicago, IL @ Soldier Field (girl in red, Owenn)
• June 10 — Detroit, MI @ Ford Field (girl in red, Owenn)
• June 17 — Pittsburgh, PA @ Acrisure Stadium (girl in red, Owenn)
• June 24 — Minneapolis, MN @ U.S. Bank Stadium (girl in red, Owenn)
• July 1 — Cincinnati, OH @ Paycor Stadium (Muna, Gracie Abrams)
• July 8 — Kansas City, MO @ GEHA Field at Arrowhead Stadium (Muna, Gracie Abrams)
• July 15 — Denver, CO @ Empower Field at Mile High (Muna, Gracie Abrams)
• July 22 — Seattle, WA @ Lumen Field (Haim, Gracie Abrams)
• July 29 — Santa Clara, CA @ Levi’s® Stadium (Haim, Gracie Abrams)
• August 4 — Los Angeles, CA @ SoFi Stadium (Haim, Owenn)

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Taylor Swift Announces 2023 U.S. Tour Dates

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Update 8/3/23:

For more information on Verified Fan for Taylor Swift | The Eras Tour 2024 U.S. and Canadian dates head to: Taylor Swift | The Eras Tour 2024 FAQs: LINK

Update 6/2/23:

For more information on Verified Fan for Taylor Swift | The Eras Tour dates in Mexico, head to: Taylor Swift | The Eras Tour FAQs (Spanish):  LINK Taylor Swift | The Eras Tour FAQs (English):  LINK

Update 11/16/22:

Taylor Swift Eras Tour Capital One Cardholder Presale Wednesday, November 16  | 2 p.m. local venue time

To best access the Taylor Swift Eras Tour Capital One Cardholder Presale ticket queues, fans should log into their Ticketmaster account and click on the link for your preferred dates below. 

Please keep in mind:

• Capital One Cardholder Presales are scheduled for Nov. 16 at 2 p.m. local venue time. 
• Queues will now open 15 minutes prior to the onsale time.
• To gain entry into the presale, enter the first 6 digits of your Capital One credit or debit card. Having an eligible Capital One credit or debit card does not guarantee tickets.
• At checkout, remember to use an eligible Capital One credit or debit card to pay for your Taylor Swift Eras Tour tickets (excludes Capital One private label retail cards). All other credit card types will not be allowed.
• Supplies are limited and the presale ends on Nov. 18, 2022 at 10 p.m. local venue time, or until tickets are sold out.

_______________________________________________________________________

Important information for buying tickets during the TaylorSwiftTix Presale powered by Verified Fan:

Our goal is to maximize the number of fans who have an opportunity to shop.

The link in your text will direct you to the show you were selected for — either a show that was available during registration or a show that was announced after registration closed.

If you were selected for a show available during registration, your code will enable you to shop  that  show  or any show in the same city  that was announced after registration closed. (You will not be able to shop a different show that was available during registration).

If you were selected for a show announced after registration closed — i.e., the link in your text directs you to one of those shows — your code is good for that show. We recommend you use the code for that show as it will have the greatest availability for you. If you choose, you can use your code instead for the show you prioritized first during registration; however, we expect demand for that show to be higher and your wait to be longer.

Remember, each code only allows you to purchase 6 tickets.

Update 11/11/2022:

New Shows Added

Due to unprecedented demand for tickets to Taylor Swift | The Eras Tour, presented by Capital One, after announcing 8 new shows last week, Taylor has added 17 additional shows in the US.

• Friday, March 17, 2023 – Glendale, AZ – State Farm Stadium
• Friday, March 24, 2023 – Las Vegas, NV – Allegiant Stadium
• Friday, March 31, 2023 – Arlington, TX – AT&T Stadium
• Thursday, April 13, 2023 – Tampa, FL – Raymond James Stadium
• Friday, April 21, 2023 – Houston, TX – NRG Stadium
• Sunday, April 23, 2023 – Houston, TX – NRG Stadium
• Sunday, April 30, 2023 – Atlanta, GA – Mercedes-Benz Stadium
• Sunday, May 7, 2023 – Nashville, TN – Nissan Stadium
• Sunday, June 4, 2023 – Chicago, IL – Soldier Field
• Friday, June 9, 2023 – Detroit, MI – Ford Field
• Friday, June 16, 2023 – Pittsburgh, PA – Acrisure Stadium
• Friday, June 23, 2023 – Minneapolis, MN – U.S. Bank Stadium
• Friday, June 30, 2023 – Cincinnati, OH – Paycor Stadium
• Friday, July 7, 2023 – Kansas City, KS – GEHA Field at Arrowhead Stadium
• Friday, July 14, 2023 – Denver, CO – Empower Field at Mile High
• Tuesday, August 8, 2023 – Los Angeles, CA – Sofi Stadium
• Wednesday, August 9, 2023 – Los Angeles, CA – Sofi Stadium

Registration is closed for TaylorSwiftTix Presale powered by Verified Fan. Fans who previously registered do not need to re-register for the added shows.

Anyone invited to participate in the presale will have access to purchase the added event(s) within their selected market.

Update 11/4/22:

Due to overwhelming demand, additional dates have been added to Taylor Swift | The Eras Tour, presented by Capital One!

The registration period for Taylor Swift Presale powered by Ticketmaster Verified Fan has closed.

• Friday, April 14th 2023 – Tampa, FL – Raymond James Stadium
• Friday, May 5th 2023 – Nashville, TN – Nissan Stadium
• Sunday, May 14th 2023 – Philadelphia, PA – Lincoln Financial Field
• Sunday, May 21st 2023 – Foxborough, MA – Gillette Stadium
• Sunday, May 28th 2023 – East Rutherford, NJ – MetLife Stadium
• Sunday, July 23rd 2023 – Seattle, WA – Lumen Field
• Friday, July 28th 2023 – Santa Clara, CA – Levi’s® Stadium
• Thursday, August 3rd 2023 – Los Angeles, CA – SoFi Stadium

The TaylorSwiftTix Presale begins on Tuesday, November 15 @ 10AM local venue time. There is a six (6) ticket limit per event.

__________________________________________________________________________

Taylor Swift just announced the U.S. leg of Taylor Swift | The Eras Tour, p resented by Capital One, and she wants to make sure her fans have the best chance to get tickets .

Demand is expected to be extremely high for Taylor Swift | The Eras Tour, presented by Capital One , so registering for the TaylorSwiftTix Presale powered by Verified Fan is your best chance to get tickets to see Taylor Swift live. While the TaylorSwiftTix Presale powered by Verified Fan doesn’t guarantee that everyone who registers will get a ticket, it does help ensure only fans are invited to purchase tickets.

Previous Lover Fest Verified Fan purchasers will receive preferred access to participate in the TaylorSwiftTix P resale. Please make sure that you register with the same Ticketmaster Account as your Lover Fest purchase.

Read on for information about how to register for your chance to buy tickets to Taylor Swift | The Eras Tour, p resented by Capital One.

Key Dates to Know

• TaylorSwiftTix Presale powered by Verified Fan Registration is open now until Wednesday, November 9 at 11:59PM ET .
• TaylorSwiftTix Presale powered by Verified Fan Invitations will be sent on the evening of Monday, November 14 .
• TaylorSwiftTix Presale powered by Verified Fan takes place on  Tuesday, November 15 at 10AM local venue time .
• General Public On-sale begins on Friday, November 18 at 10AM local venue time .

How many shows can I register for?

You may register for up to three (3) shows. When doing so, please be sure to rank your show preferences in order from highest to lowest. Please note: Registering for multiple shows does not guarantee that you will be selected for all shows you’ve ranked. If demand for tickets from verified fans exceeds supply for a given show, invitations may be subject to availability.

How many tickets can I purchase?

Fans may purchase a maximum of six (6) tickets per show using their unique access code. If you are selected for multiple shows, you will receive one (1) code for each show.

Can I change or update the shows I register for?

Yes, you can update your show preferences any time before registration ends. To do so, return to the TaylorSwiftTix Presale powered by Verified Fan registration link and click “edit entry”. Only your last selections will be considered once registration closes.

Can I register more than once to increase my invitation status?

No, only one registration is permitted per person.

When submitting my registration I received a 6-digit authentication code from Ticketmaster. Can I use this code to purchase tickets during the TaylorSwiftTix Presale powered by Verified Fan?

No, if selected for the TaylorSwiftTix Presale powered by Verified Fan you will receive a new, unique, alphanumeric access code the night prior to your show(s) going on sale. The previous 6-digit authentication code you received when registering was sent to verify your mobile phone number. It cannot be used to purchase tickets.

Can I register for the TaylorSwiftTix Presale powered by Verified Fan outside of the U.S.?

Yes, however you must use a U.S. or Canadian phone number. Please note that VOIP numbers are not supported.

When does registration close for the TaylorSwiftTix Presale powered by Verified Fan?

Registration closes on Wednesday, November 9 at 11:59PM ET .

When does the TaylorSwiftTix Presale powered by Verified Fan begin?

The TaylorSwiftTix Presale powered by Verified Fan will begin on Tuesday, November 15 at 10AM local venue time.

Does registering mean I get a TaylorSwiftTix Presale powered by Verified Fan access code?

Access codes are never guaranteed, and due to anticipated demand, fans will be selected at random to receive an invitation to shop for tickets during the TaylorSwiftTix Presale powered by Verified Fan.

I received a confirmation email, what does that mean?

This email is to confirm your details and that we successfully received your registration. It doesn’t, however, guarantee you’ll receive an invitation to purchase tickets. On Monday, November 14, you’ll receive an email with additional information about your invitation status.

Does getting an access code mean I will get tickets?

No. Only fans who have been verified and invited to shop by receiving an access code will have the opportunity to purchase tickets during the TaylorSwiftTix Presale powered by Verified Fan.

Receiving an access code means that you’ll have the opportunity to shop for tickets. However, the ability to purchase tickets is determined by supply and demand, and is not guaranteed. Tickets are available on a first come, first serve basis.

If selected, fans will also receive a text message to the phone number provided during registration. This text will include a unique access code and a link to shop. Keep an eye out for this text and be careful not to accidentally delete it.

The Waiting Room will open 30 minutes before the sale begins. You may only join the Waiting Room using the same Ticketmaster Account that you registered with.

When the sale begins, fans in the Waiting Room will be assigned a spot in line. When it is your turn to shop, you must enter your access code exactly as it appears in your text to access tickets.

Can I share my access code with my friends or family?

No. To purchase tickets with your unique code during the TaylorSwiftTix Presale powered by Verified Fan, you must be logged in to the Ticketmaster Account you registered with. Your access code is unique to your account and for this reason, fans will not be able to share their codes with friends or family.

What device should I use to purchase tickets?

All ticket purchases must be made online. Please be prepared to shop for tickets using your computer, mobile web, or Ticketmaster app. Tickets will not be available by phone call.

Can I sign into the same Ticketmaster Account on multiple devices to shop?

No, when you sign into the same account on multiple devices it may result in errors and/or limit you from shopping during the TaylorSwiftTix Presale powered by Verified Fan. Before the sale begins, please double check you are only signed into the Ticketmaster Account you registered with on one device.

How many tabs can I have open at once?

One tab per show.

You may only use multiple tabs on the same device when shopping for more than one show (if you received an invitation to multiple shows). As a reminder:

• If you’d like to shop for tickets to multiple shows, you will need to join the Waiting Room for each one.
• Please only join the Waiting Room once and only use one tab per show to reduce any delays.
• Once you join the Waiting Room, do not close your page.

I got an email telling me that I’m on the Waitlist, what does that mean?

Due to extremely high demand, not all fans who register may be invited to purchase tickets during the TaylorSwiftTix Presale powered by Verified Fan. Should additional tickets become available, a select number of registered fans may be randomly selected to move off the waitlist. If this happens, you will be notified via text message.

Will there be a way to purchase tickets other than the TaylorSwiftTix Presale powered by Verified Fan?

Yes. The General Public On-Sale will be Friday, November 18 at 10AM local venue time.

Why do I see tickets available to purchase on another site before the TaylorSwiftTix Presale powered by Verified Fan has even happened?

Many unofficial sellers will list tickets before they even go on sale. This practice is called speculative listing and fans should not trust resellers claiming to have tickets. Those speculative listings are not real tickets in hand. Beware of these sellers. Learn more about speculative tickets here .

Will there be VIP packages available for the tour?

A limited number of VIP Packages + Tickets may be available at time of purchase. Check your event page for any VIP details.

What are the health check requirements?

In the best interest of fans and staff, the event organizers are monitoring local COVID-19 trends and will meet or exceed protocols mandated by local governments and local venues. By purchasing tickets to this event, you agree to abide by the health and safety measures in effect at the time of the event, which may include, but not be limited to, wearing masks, providing proof of vaccination & booster status and/or providing proof of negative COVID-19 test. Check back often for updates to your event venue website as guidelines are subject to change.

Where can I find more information on the U.S. leg of Taylor Swift | The Eras Tour?

For more information, visit here .

TAYLOR SWIFT | THE ERAS TOUR U.S. TOUR DATES

* = These venues are not ticketed by Ticketmaster – for more information, please visit the respective venue’s website.

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The year of Taylor Swift

2023 was arguably the most massive year in the major musical artist’s lucrative and prolific 18-year career.

By Sarah Gambles

The year 2023 was primetime if you’re a Taylor Swift fan. It was arguably the most massive year in the major musical artist’s lucrative and prolific 18-year career.

She embarked on a massive international tour that has already become the most profitable tour of all-time — she rereleased two iconic albums and she even made a splash on the NFL stage, inadvertently diverting the spotlight from huge star players.

It’s likely impossible to navigate your social circles without encountering a Swiftie, what her fans call themselves. So what was it that lead to the rise in fever pitch surrounding Swift?

“I think she became so popular this year because her music can bring people together from all different stories,” long-time Swift fan Britnee Boyer told the Deseret News. “Even the kindergarteners I teach talk about her. Her songs can mean one thing to one person and something else to another.”

Taylor Swift’s major milestones and records broken in 2023

In a myriad of ways, Swift reached multiple notable achievements in the last year. Here are a few of note.

Time Magazine: We’d like to name you Person of the Yea- Me: Can I bring my cat. https://t.co/SOhkYKSTwG — Taylor Swift (@taylorswift13) December 6, 2023

• The Eras Tour, which includes 151 shows across five continents, became the highest-grossing tour of all-time.
• Swift was named Time Magazine’s Person of the Year .
• She broke Elvis Presley’s record for most weeks spent on top of the Billboard 200 charts for a solo artist.
• Apple Music named her Artist of the Year .
• She partnered with Google to drop hints about “1989 (Taylor’s Version)” and her fans crashed the site .
• “Cruel Summer” hit No. 1 on the Hot 100 four years after its release .
• Her appearance at a Kansas City Chiefs game dominated social media and pundits’ talk shows.
• “Taylor Swift: The Eras Tour” concert movie became the highest grossing domestic release of a concert movie and also broke the record for highest ticket-sales revenue during a single day.
• Known for her voter activism, an Instagram post of hers in September drove record traffic to Vote.org .
• The Taylor Swift economy came into the popular lexicon, with reports The Washington Post saying the U.S. tour provided a $5.7 billion boost to the U.S. economy.

Confessions from a Swiftie

I am a major Swiftie, if you couldn’t already tell. I was hooked from the moment I heard “Tim McGraw” as a junior in high school. I watched the Country Music Channel every morning and after school hoping they would play “Tim McGraw” or “Teardrops on My Guitar.” And I bought every one of her CDs the day it was released and listened repeatedly.

my parents in 2008: this is just a phase you’ll get over this taylor girl soon me in 2023: pic.twitter.com/iYT8NLK7Yk — jen (@thelessiknow13) October 16, 2023

During my senior year of high school, our baseball and softball team shared a charter bus from little Soda Springs, Idaho, to go to a double header in Twin Falls. “Our Song” came on the radio, and the entire bus was scream singing every word as the bus driver cranked up the sound.

Swift managed to craft a song that was so unavoidably catchy and enticing to sing to that even a group of self-conscious teens from a small town couldn’t resist the temptation to play it cool. It was a moment where it felt like each of us was admitting that falling in love and relating to a clever but cheesy love song actually sounded really amazing.

I felt seen listening to “A Place in This World.” I have cried my eyes out to “All Too Well” more times than I can count. Her “Folklore” album put into words and melancholy melody the exact feelings I was experiencing while the world was going through a pandemic.

Her music and her words resonate — heartbreak hurts. Navigating relationships is tricky. Growing up is hard. And she provided a means to lean into those feelings.

Oftentimes we become conditioned not to express those emotions or put this pressure on ourselves to be OK or to seem fine, even if we are experiencing a breakup or a loss or a difficult time at work or a strained relationship with a friend.

Swift doesn’t shy away from leaning into that hurt or that heartbreak and has created an outlet for her fans to do that as well. Emotions don’t just go away because we want them to. And for me and millions of other fans, she’s provided a path for us to process those hardships and sing along while doing it.

“Her music reminds us all that we’re all just living the human experience — we all experience love and loss and a time we need to reinvent ourselves,” Boyer said. “And that’s how it unites us, because her music reminds us that we have a lot more in common than not.”

Taylor Swift embraces the things that might make her kind of a dork

Swift is brilliant. She was the most searched songwriter in the world, according to Google’s data, for a reason. The artist has a talent for writing and creating a moment that fully engulfs the person experiencing her work. And part of what makes her so good at that is that she’s not afraid to employ props classically labeled “dorky” or “basic” to enhance her performances and to use in her marketing.

She announced her “Lover” album standing in front of a butterfly mural — the exact image people joked makes a girl basic. She embraced the theatrical in her performance of “Tolerate It” during The Eras Tour, shining a light on how it feels to be in a relationship that isn’t working anymore. She named her three cats after her favorite movie and TV characters. Also, she owns three cats.

“I’m a big advocate for not hiding your enthusiasm for things,” Swift said during her New York University commencement speech, per Billboard . “It seems to me that there is a false stigma around eagerness in our culture of ‘unbothered ambivalence.’”

She continued, “Never be ashamed of trying. Effortlessness is a myth. The people who wanted it the least were the ones I wanted to date and be friends with in high school. The people who want it most are the people I now hire to work for my company.”

Another aspect of Swift’s brand that has reached a fever pitch this year — friendship bracelets. One Seattle bead store completely sold out in anticipation of Swift’s Seattle shows, King 5 reported.

The friendship bracelets have become a signature of her brand, empowering fans to share their creativity and to engage with each other while trading.

“Taylor pushed me out of my comfort zone this year,” long-time Swift fan Ashley Llewellyn said. “I met so many amazing people through her. I traded bracelets with strangers, threw listening parties for all my Swiftie friends and met so many new people at concerts.”

Taylor Swift empowers her fans to be their best selves

When Swift released “Taylor Swift: The Eras Tour” concert movie to be available to rent, my sister hosted a watching party at her house, which included sugar cookies to decorate with references to each of Swift’s albums, friendship bracelets to make and a life size cutout of Swift.

Throughout the performance, my niece and her friends danced and sang along to each of the songs. At the end, the four of them grabbed hands and took a bow, mirroring Swift and her team. As I watched them take a bow in their costumes and matching Swift T-shirts, it gave me hope. I love that those girls get to grow up with a role model like her — someone who isn’t afraid to be honest about her feelings, who embraces her dorky side and who empowers them to make change for the better.

“Taylor gave me amazing memories with my daughters this year and for that I will be forever grateful,” Llewellyn said. “I was lucky enough to take my oldest daughter to two concerts and it was magical. Watching her scream out some of my most beloved lyrics from Taylor was amazing. Then I got to take my youngest daughter to the movie multiple times and got to see her proudly show off her ‘Fearless’ dress and curls and dance around singing the words to all the songs. My kids know most Taylor songs word for word and it has been incredible sharing our love of Taylor together.”

Taylor Swift’s Eras Tour breaks record as highest-grossing music tour ever

Taylor Swift's Eras Tour is officially the highest-grossing music tour ever, becoming the first to surpass $1 billion dollars in revenue.

The tour, which began in March 2023 and is set to conclude in December 2024 after a total of 151 shows worldwide, has earned $1.04 billion (£840 million) to date, according to Pollstar.

This breaks the record set by Elton John’s five-year farewell tour which ended earlier this year, bringing in $939 million (£749 million) over 328 shows. 

Swift’s sixth concert tour is in fact so popular that it has earned more than this year’s next two highest-grossing tours (Beyoncé’s and Bruce Springsteen’s) combined.

Beyoncé’s 56-date Renaissance World Tour broke Madonna’s 14-year-old record for the highest-grossing music tour by a female artist , earning $579 million (£468 million) between May and October, before The Eras Tour subsequently took the title.

Described by Swift as a journey through all her musical “eras”, each show is over 3.5 hours long with a set list of 44 songs divided into 10 acts.

It has received immensely positive reviews from critics, who have heaped praise on the production’s concept and quality, as well as Swift’s performances.

Her devoted fanbase, the Swifties, have turned out in full force to see their idol, crashing ticketing sites, selling out hotels, and even causing earthquake-like seismic activity at certain shows, as happened in Seattle in July.

With roughly 72,000 people in attendance at each concert, and tickets averaging around $238, the tour is grossing over $17 million per show.

According to Pollstar, 4.3 million tickets have been sold to date, and at this trajectory, the tour could realistically rake in over $2 billion dollars if all the remaining scheduled shows are played.

Merchandise has also proven to be a lucrative source of revenue, with estimates that it has brought in around $200 million so far.

The Eras Tour is just one of Swift’s many successes in 2023. In addition to recently being named Time ’s Person of the Year, and the re-recording of her decade-old 1989 being the best-selling album of the year, she has broken multiple world records.

In June, she was awarded the record for the most simultaneous albums on the US Billboard 200 for a living artist, with 10 of her albums charting at the same time.

She then broke several more records in July : 

• Most US No.1 albums by a female artist – 12 
• Most US singles chart entries (female) – 212
• Most Top 10 debuts on the US Hot 100 (female) – 31
• Most simultaneous new entries on the Hot 100 (female) – 26
• Most cumulative weeks at No.1 on US albums charts (solo female) – 63

And in August, she made history with the most monthly listeners on Spotify (female) , becoming the first female artist to amass 100 million.

With plans to release more music and continue on her record-breaking tour, we’ve no doubt that Taylor Swift will achieve many more Guinness World Records titles in 2024!

Want more? Follow us on Google News  and across our social media channels to stay up-to-date with all things Guinness World Records! You can find us on Facebook , Twitter/X , Instagram , Threads ,  TikTok , LinkedIn , and Snapchat Discover . Don't forget to check out our videos on YouTube  and become part of our group chat by following the Guinness World Records  WhatsApp channel . Still not had enough? Click here  to buy our latest book, filled to the brim with stories about our amazing record breakers.

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The Startling Intimacy of Taylor Swift’s Eras Tour

By Amanda Petrusich

Critics are always bellyaching about the death of the monoculture—we no longer consume the same cultural objects at the same time or in the same way, and as a result we feel disconnected, adrift, lost. The mind-boggling inescapability of Taylor Swift ’s latest endeavor—a sixty-date stadium romp known as the Eras Tour—offers one enormous exception. The tour recaps all ten of Swift’s studio albums, presenting each as an epoch, with its own elaborate sets, costumes, and vibes. (The scope of the show reinforces the hysterical demands on twenty-first-century pop stars: be something new every time you show up, or don’t show up at all.) Swift cancelled her previous tour, in 2020; the sweeping concept of this one, combined with the long delay to see her live again, guaranteed that the demand for tickets would be preposterously high. Ticketmaster bungled the rollout so badly that the company received a public talking-to from Swift herself. Not long afterward, the Senate Judiciary Committee held a hearing to investigate whether Live Nation Entertainment, which owns both Ticketmaster and many major concert venues, has an illegal monopoly. The tour, which concludes in November, could, by some foggy estimates, make Swift a billionaire.

I attended a show at MetLife Stadium, in New Jersey. It was a warm Saturday evening in May, and I wore a cardigan. My daughter, who is about to turn two, had picked out my socks, which had cats all over them—a little wink to the fans, I thought. (Swift loves cats.) Let me tell you: no one was looking at my socks. This crowd had made it fashion. The fits were shimmering and often bespoke. The eye makeup was elaborate. The pavement outside the stadium was dappled with thousands of fallen sequins. Strangers were mouthing the word “slay” to each other. Forearms were wrapped in bracelets featuring Swift-isms spelled out in lettered beads. I was seated in front of two people dressed as fully decorated Christmas trees. (Swift was brought up on a Christmas-tree farm in Pennsylvania.) The crowd was ecstatic, doting, and very sober. The line for chicken fingers was, per my calculation, fifteen times longer than the line for beer.

Swift has for years been a savant of what I might call “you guys” energy, a chatty, ersatz intimacy that feels consonant with the way we exist on social media—offering a glimpse of our private lives, but in a deliberate and mediated way. When Swift addressed the seventy-four thousand people who had gathered to see her, I felt as though she was not only speaking directly to me but confessing something urgent. After one long applause break, she said, “There’s nothing I can say that can accurately thank you for doing that. You just, like, screamed your head off for an hour and a half. That was insane.” Maybe it’s her savvy use of what feels like the singular “you.” When I attempted to explain this feeling to other people, it sounded as though I had been conned. Yet I’d prefer to think of it as an act of kindness: Swift sees each of us (literally—we were given light-up bracelets upon entering) and wants us to know it.

On TikTok , fans discuss each concert with a fervor and knowledge that reminds me of the grizzled heads who spend years analyzing old Grateful Dead set lists. Swift’s show is famously long—more than three hours. By the end, mothers were carrying out sleeping children. I found Swift’s stamina astounding. (She is onstage the entire time, save costume changes.) Some eras translate better than others to the shape and echo of a football stadium. The lusty bite of “Reputation,” for instance, overpowered the aching ballads of “evermore.” There were some nice surprises: Phoebe Bridgers came out to sing “Nothing New,” a wounded song from “Red (Taylor’s Version),” and the Bronx-born rapper Ice Spice performed on a smug remix of “Karma.” Toward the end of the set, Swift does two acoustic songs, on piano or guitar. It’s the only part of the show that reliably changes. That night, she performed “Holy Ground” and “False God.” The latter is one of Swift’s most carnal songs. “I know heaven’s a thing / I go there when you touch me,” she sings.

Swift’s voice has become richer and stronger over the years; its clarity and tone foreground her lyrics. Played on piano, absent the R. & B. production of the studio version, “False God” felt, suddenly, like a reflective song about resigning yourself to failure. Love and sex are a trap, its lyrics suggest; never trust the fantasy sold to you by pop songs:

We might just get away with it The altar is my hips Even if it’s a false god.

Swift is sometimes described as “professional,” which feels like a pejorative—it suggests decorum, efficiency, steadiness, and various other qualities that, in general, have nothing to do with great art. She has perhaps been unfairly dismissed as too capable and too practiced, an overachieving, class-president type. I’ll admit that I’ve struggled, at times, with the precision of her work. If you’re someone who seeks danger in music, Swift’s albums can feel safe; it’s hard to find a moment of genuine musical discord or spontaneity. Over time, though, I’ve come to understand this criticism of Swift as tangled up with some very old and poisonous ideas about genius, most of which come from men slyly rebranding the terrible behavior of other men. (Swift sees it this way, too. On “The Man,” she imagines life without misogyny: “I’d be a fearless leader / I’d be an alpha type.”)

The intense parasocial bond that Swift’s fans feel with her—the singular, desperate throb of their devotion—can swing from charming to troublesome. When Swift débuts new costumes, as she did in New Jersey, a wave of glee washes over Twitter. But when she puts out a new song (“You’re Losing Me”) with lyrics that suggest romantic turmoil (“And I wouldn’t marry me either / A pathological people pleaser”), it can provoke vitriol—in this case toward the actor Joe Alwyn, Swift’s former partner. (Weeks earlier, Swifties were outraged after one of Alwyn’s co-stars posted a photo of him on a scooter, which was read as an egregious slight because Swift has been in a public battle with a music executive named Scooter Braun.) It’s hard enough to understand a relationship when you’re inside it; trying to piece together a narrative via song lyrics and a few paparazzi photos seems like a fundamental misunderstanding of human relations. Swift was recently rumored to be dating Matty Healy , of the British rock band the 1975. Healy is, depending on whom you ask, either an irascible provocateur or a disgusting bigot. Some of Swift’s fans deemed him a racist torture-porn enthusiast, owing to comments he made on a podcast, and groused about him after he and Swift were photographed together. Though it would be easy, and maybe even correct, to dismiss this sort of hullabaloo as ultimately innocuous—just people being hyperbolic online, in the same way one might tweet, say, “Taylor Swift can run me over with a tractor”—the swarm-and-bully tactic feels at odds with Swift’s music, which has always lionized the misunderstood underdog. Maybe Healy deserves it. Alwyn, at least, seems innocent. This is the obvious flip side of Swift’s purposeful cultivation of intimacy. From afar, her fans’ possessiveness appears both mighty and frightening.

Still, the intensity of her fandom manifests so differently offline. Swift’s performance might be fixed, perfect (it has to be, of course, to carry a tour so technically ambitious), but what happens in the crowd is messy, wild, benevolent, and beautiful. I was mostly surrounded by women between the ages of fifteen and twenty-five. As Swift herself once sang, on “22,” that particular stretch into post-adolescence is marked by feeling “happy, free, confused, and lonely at the same time.” The camaraderie in the audience invited a very particular kind of giddiness. My best friend from childhood had accompanied me, and when she returned from the concession stand carrying two Diet Pepsis so enormous that they required her to bear-hug them for safe transport, I started laughing harder than I have laughed in several years.

As the night went on, I began to understand how Swift’s fandom is tied to the primal urge to have something to protect and be protected by. In recent years, community, one of our most elemental human pleasures, has been decimated by COVID , politics, technology, capitalism. These days, people will take it where they can get it. Swift often sings of alienation and yearning. She has an unusual number of songs about being left behind. Not by the culture—though I think she worries about that, too—but by someone she cared about who couldn’t countenance the immensity of her life. In her world, love is conditional and frequently temporary. (“You could call me ‘babe’ for the weekend,” she sings on “ ’tis the damn season,” a line I’ve always found profoundly sad.) On the chorus of “The Archer,” she sings, “Who could ever leave me, darling? / But who could stay?” Toward the end of the song, she adds a more hopeful line: “You could stay.”

As she sang that “you” on Saturday, she raised an arm and pointed directly to the audience. Swift has written many songs that describe her devotion as a punishment to be endured. “I love you, ain’t that the worst thing you ever heard?” she bellows on “Cruel Summer.” She believes that the force of her affection will push people away. But her fans have remained. They have buoyed her; in turn, she has given them everything. ♦

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By Julia Cho

Taylor Swift Is Taking ‘The Eras Tour’ International This Year And Next With Her Newly Announced Dates

So far, Taylor Swift’s The Eras Tour has been an absolutely spectacle, but only in North America. Next year, though, Swift will be taking the trek around the world: Today (June 20), she announced international tour dates for 2023 and 2024.

EXCUSE ME HI I HAVE SOMETHING TO SAY 🙋‍♀️ I can’t wait to see so many of you on The Eras Tour next year at these new international dates! Visit https://t.co/EYBevxhQzH for more information on your registrations, pre-sales and on-sales!! pic.twitter.com/G8zx8QUUAV — Taylor Swift (@taylorswift13) June 20, 2023

The shows start this August in Mexico City before taking a month-plus off. Then it’s back on the road in Argentina and Brazil in November. After a few months away, Swift will hit Tokyo and Australia in February, Singapore in March, and Europe and the UK from May to August.

Find more information about tickets on Swift’s website and check out the full list of dates below.

08/24/2023 — Mexico City, MX @ Foro Sol * 08/25/2023 — Mexico City, MX @ Foro Sol * 08/26/2023 — Mexico City, MX @ Foro Sol * 08/27/2023 — Mexico City, MX @ Foro Sol * 11/09/2023 — Buenos Aires, AR @ Estadio River Plate * 11/10/2023 — Buenos Aires, AR @ Estadio River Plate * 11/11/2023 — Buenos Aires, AR @ Estadio River Plate * 11/18/2023 — Rio de Janeiro, BR @ Estádio Nilton Santos * 11/19/2023 — Rio de Janeiro, BR @ Estádio Nilton Santos * 11/24/2023 — São Paulo, BR @ Allianz Parque * 11/25/2023 — São Paulo, BR @ Allianz Parque * 11/26/2023 — São Paulo, BR @ Allianz Parque * 02/07/2024 — Tokyo, JP @ Tokyo Dome 02/08/2024 — Tokyo, JP @ Tokyo Dome 02/09/2024 — Tokyo, JP @ Tokyo Dome 02/10/2024 — Tokyo, JP @ Tokyo Dome 02/16/2024 — Melbourne, AU @ Melbourne Cricket Grounds (MCG) * 02/17/2024 — Melbourne, AU @ Melbourne Cricket Grounds (MCG) * 02/23/2024 — Sydney, AU @ Accor Stadium * 02/24/2024 — Sydney, AU @ Accor Stadium * 02/25/2024 — Sydney, AU @ Accor Stadium * 03/02/2024 — Singapore, SG @ National Stadium, Singapore * 03/03/2024 — Singapore, SG @ National Stadium, Singapore * 03/04/2024 — Singapore, SG @ National Stadium, Singapore * 05/09/2024 — Paris, FR @ Paris La Défense Arena 05/10/2024 — Paris, FR @ Paris La Défense Arena 05/17/2024 — Stockholm, SE @ Friends Arena 05/24/2024 — Lisbon, PT @ Estádio da Luz 05/30/2024 — Madrid, ES @ Estadio Santiago Bernabéu 06/02/2024 — Lyon, FR @ Groupama Stadium 06/07/2024 — Edinburgh, UK @ BT Murrayfield Stadium 06/08/2024 — Edinburgh, UK @ BT Murrayfield Stadium 06/14/2024 — Liverpool, UK @ Anfield Stadium 06/15/2024 — Liverpool, UK @ Anfield Stadium 06/18/2024 — Cardiff, UK @ Principality Stadium 06/21/2024 — London, UK @ Wembley Stadium 06/22/2024 — London, UK @ Wembley Stadium 06/28/2024 — Dublin, IE @ Aviva Stadium 06/29/2024 — Dublin, IE @ Aviva Stadium 07/05/2024 — Amsterdam, NL @ Johan Cruijff Arena 07/06/2024 — Amsterdam, NL @ Johan Cruijff Arena 07/09/2024 — Zürich, CH @ Stadion Letzigrund Zürich 07/13/2024 — Milan, IT @ San Siro Stadium 07/18/2024 — Gelsenkirchen, DE @ VELTINS-Arena 07/23/2024 — Hamburg, DE @ Volksparkstadion 07/27/2024 — Munich, DE @ Olympiastadion 08/02/2024 — Warsaw, PL @ PGE Narodowy 08/09/2024 — Vienna, AT @ Ernst-Happel-Stadion 08/16/2024 — London, UK @ Wembley Stadium 08/17/2024 — London, UK @ Wembley Stadium

* with Sabrina Carpenter

‘This Is Extraordinary’: Why the Eras Tour Is Taylor Swift’s Greatest Live Triumph Yet

By Rob Sheffield

Rob Sheffield

“Jersey, welcome to the Eras Tour!” Taylor Swift yelled on Friday night. “There is one thing that I daydream about with the childlike enthusiasm of a hundred birthday parties, and that is MetLife Stadium Night 1.” That gets the mood about right. She spent this weekend at her long-awaited MetLife Stadium shows in New Jersey destroying the hearts and lungs of 83,000 of the planet’s most godforsaken messes. All three shows were chaotic jubilation, full of songs we’ve waited years to sing. And Taylor missed this more than any of us. 

This weekend I spent three consecutive nights at these shows, singing and weeping and suffering and agonizing through an emotional epic Tay-pocalypse every night. But it feels brutal that it’s over so soon. Nobody wanted it to stop. Not even Taylor, who paused on Sunday night at her piano during “Champagne Problems” to rave, “If you think I’m just coasting along thinking this is normal, I can assure you this is not the case. This is extraordinary.”

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The communal vibe is always intense at a Swift show, but never more than at this one. I was in the Night 1 parking lot about 10 minutes before someone I’d never met gave me a BETTY’S CARDIGAN friendship bracelet that I’m still wearing right now. I brought extra packs of pocket tissues, which came in handy when the Fearless interlude inspired a few meltdowns in my row Sunday night. When Taylor began the Evermore section into “Tis the Damn Season,” the security guy came over and said, “You the guy with the tissues?” Another couple of fans were having tear-duct emergencies, sobbing to me, “I really love this album!” ONLY at a Taylor show. 

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Over the show, she celebrates every part of her career, except her 2006 country debut, which surprisingly doesn’t even make a token appearance, though she’s done some of the songs as acoustic one-offs. (There’s no other career where such a great debut could turn out to be Not Era Enough.) Some of the eras turned into full-blown dance parties, like 1989 , Reputation , and Midnights . Fearless was the one era where she flashed her early twangy side — she made such a statement by stepping out on the catwalk after the first verse for a triumphant power twirl. It was pandemonium when she introduced “You Belong With Me” and “Love Story” by asking, “Jersey, are you ready to go back to high school with me?” 

By the time she got to the Folklore era, it was already a few hours into the show, but her emotional brutality never let up — honestly, the worst thing that she ever did was what she did to us. She sang “The One” on the roof of a mossy cottage — the line that blows up into a real audience screamer is “You meet some woman on the internet and taaaaake her hooome .” She did just the peak of “Illicit Affairs,” the “don’t call me kid” chant — a song about sordid meetings in parking lots hit hard coming an hour after “Fearless,” a very different song about a couple in a parking lot, but maybe the same girl a few years down the line. So many of the songs felt extra cathartic live, since virtually all of us in the crowd learned to sing these songs in a moment of extreme solitude and isolation. She did “Betty,” “Cardigan,” “My Tears Ricochet,” and the unstoppable “August,” pouncing on that final “get in the car!” Also, it wouldn’t be Tay’s style to forget that MetLife Stadium is literally behind a mall .

She slips acoustic surprise songs into the set list every night, one on guitar and one alone with her piano. On Friday night, she did “Getaway Car” (with Jersey boy Jack Antonoff) and “Maroon.” On Saturday, it was a pair of New York love songs, “Holy Ground” and “False God.” But the peaks were Sunday night, when she did a stripped-down “Welcome to New York,” leaning hard on the line that people chose to overlook in 2014 — “You can want who you want/Boys and boys and girls and girls.” Then she did a devastating “Clean” on piano. Her enthusiasm spilled over with quips like “You guys always give 113 per cent” or “You will get a treat for that!” Early on Friday night, she declared, “You guys are historically a great crowd. Do you think that you want to continue that tradition?” When the fans roared, she replied, “I was hoping you would say that. In case you said no, I was going to just ditch this plan completely.”

“All Too Well (Ten Minute Version)” was the coup de grace, filling up the enormous space with the sound of just Taylor and her thousands of confidantes. It couldn’t help but evoke the moment when she sang it the first time she played MetLife Stadium — 10 summers ago, in July 2013. That night, it already seemed incredibly to think of how far she’d come so fast. But 10 ears later, hearing “All Too Well” in that same venue, it seemed to sum up everywhere she’s traveled in those past 10 years. Like the rest of the Eras Tour, it was a celebration of all the holy ground she and her audience has covered.

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At one point on Sunday night, during the Midnights finale, I heard voices and thought the security guard near me was arguing with a fan. It turned out they were just trading friendship bracelets. It’s THAT kind of show. That’s the world this woman and only this woman creates, on an epic scale, night after night. There’s no experience in music like being part of that world Taylor Swift creates for a few hours. And there’s no way not to feel joyful about taking it all with you when you leave. 

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All the proof Taylor Swift is making first major change to Eras Tour

Welcome to "The Tortured Poets Department" (Eras Tour Version).

It looks like Taylor Swift 's Eras Tour is getting a brand new era, straight from the Tortured Poets Department .

Since the announcement of her new 11th studio album ( which dropped April 19 ), fans have been anxiously waiting to see if her worldwide, career-spanning tour would get a shakeup to accommodate the new music. While Swift is remaining mum, and a rep for the singer didn't respond to an EW request for comment, a new YouTube Short posted to Swift's account seems to provide all the clarity Swifties needed that a change is imminent.

In the video, which is part of Swift's #ForAFortnightChallenge tied to the album's first single, "Fortnight," the 14-time Grammy winner can be seen rehearsing for tour with her backup dancers. While some shots are obviously from the Folklore , Lover , and other existing "eras" of the show, several blink-and-you'll-miss-it moments have never been seen before.

In one, Swift, clad in workout gear, appears to be wearing the same boots seen in her "Fortnight" video . She's holding on to a banister that looks like it has the Tortured Poets Department emblem on it — the "P" and the "D" can just be made out.

taylor swift/youtube

Although the video is in grayscale, and therefore exact colors are impossible to identify for sure, several shots feature what looks like a new white-ish mic, which has never been seen before. The new era's color, of course, is also an off-white hue.

Perhaps the most interesting moment of the new clip, though, is one that features what looks like new choreography and costumes. Swift's backup dancers can be seen in top hats and dancing with canes, while she sings in the front middle of the group — choreography and props which have so far not been featured in the concert.

This is all speculative until the tour resumes in Paris, France, on May 9, of course, but if Swift is adding a whole new era, it would mark the first major change to the setlist since Swift began performing it last March.

Throughout the tour, she's made little swaps here or there: She added performances with some of the artists who opened for her like HAIM or Phoebe Bridgers, and she added "Long Live" to the Speak Now section when that re-recorded album released during tour. She also swapped out "Invisible String" for the "The 1" in the Folklore section after news of her split with Joe Alwyn broke.

But, nothing has majorly been added or subtracted from the show, which is already a whopping three-and-a-half hours long. Now, if anyone could pull off adding more runtime to Eras, it's the "Mastermind" herself, but it's more likely that some songs will be getting cut to make room for new material. Fans have theorized that the tracks that didn't make it into the VOD rental of the Eras Tour concert film — "The Archer," "Wildest Dreams," "Cardigan," and "Long Live" — could be first on the chopping block, but we'll just have to wait and see what Ms. Swift has up her cryptic and Machiavellian sleeve.

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So what exactly makes taylor swift so great.

Taylor Swift performs during the “Eras” tour.

AP Photo/George Walker IV

Christina Pazzanese

Harvard Staff Writer

Experts weigh in on her fanbase loyalty, skills as songwriter, businesswoman as her albums, tours break financial, popularity records

Whether you’re a fan of Taylor Swift or not, it’s hard to deny the cultural and financial juggernaut the pop superstar has become this year. Her album “Midnights,” released in late 2022, was the year’s top-seller at 1.8 million copies, twice that of the second-biggest by Harry Styles. Her latest, “Speak Now (Taylor’s Version),” debuted in July at No. 1, giving Swift her 12th in the top spot, surpassing Barbra Streisand for the most No. 1 albums by a woman artist.

Swift’s 131-date “Eras” world tour, currently packing stadiums across the U.S., is on track to be the highest-grossing concert tour of all time, at $1.4 billion, when it ends next year. Analysts estimate the tour will also have a total economic impact from tour-related spending of $5 billion on host cities. Even the Federal Reserve noted the effect her tour is having on regional economies.

To better understand the Swift phenomenon, the Gazette asked some Harvard and Berklee College of Music faculty to assess her artistry, fan base, the tour’s economic impact, and her place in the industry. Interviews have been edited for clarity and length.

‘Very few people have her songwriting talent’ Stephanie Burt, poet and Donald P. and Katherine B. Loker Professor of English

Gazette: How good is Swift as a songwriter?

Burt: She has a terrific ear in terms of how words fit together. She has a sense both of writing songs that convey a feeling that can make you imagine this is the songwriter’s own feelings, like in “We Are Never Ever Getting Back Together,” and a way of telling stories and creating characters. She can write songs that take place at one moment, and she can write songs where the successive verses give you a series of events, like in “Betty” or “Fifteen.”

She has a lot of different gifts as a songwriter, both at the macro level, how the song tells a story or presents an attitude, and at the micro level, how the vowels and consonants fit together, and she’s able to exercise that range, along with quite a lot of melodic gifts, and in a way that does not make her seem highbrow or alienate potential audience members. I would not be surprised to discover that her body of songwriting altogether had a larger number of words than any body of comparable hit songs by a comparable songwriter, except for someone like Bob Dylan.

One of the things that’s really remarkable for me about her is that harmonically, she’s not usually that interesting. It’s pretty normal pop chord progressions and pretty standard varieties of pop arrangement. Her great genius and her innovations and her brilliance as a songwriter is melodic and verbal. And, of course, she’s also very good at singing, which is not to be sneezed at. But she’s able to do that within the fairly tight constraints of existing, easily recognizable chord progressions and rhythmic setups.

She’s able to create verbal hooks, “I’m only 17. I don’t know anything, but I know I miss you.” They stick in your mind, and you spin stories out from them. That’s just being a good writer. She’s a celebrity with a complicated personal life that has been lived in the public eye for quite some time, and so, people speculate about the meanings of her songs, both because they are complex and meaningful works of art, and because some of them do speak to public facts about her life outside the songs.

“Fifteen,” which is a terrific song, gains resonance if you know that it’s about a real person and they’re still friends. But no one would care if it weren’t a brilliantly constructed song. Take something from “Speak Now”: It’s nice to know that “Dear John” is about John Mayer, who really had no business dating a 19-year-old, but it’s also a song about a pattern [of behavior], and it works in itself.

There’s all kinds of celebrity gossip about pop stars who maybe have her level of vocal talent and performing talent but happen not to have her level of songwriting talent. Very few people have her songwriting talent.

Gazette: Which songs would you count among your very favorites?

Burt: There’s so many good songs. I find the ones that speak to me the most are the ones whose topics are closest to my own life. I’m a queer lady. She writes wonderful songs about falling in love or falling out of love with various guys. Those are not, by and large, my favorites even though they’re some of her biggest hits. “Fifteen,” “Betty,” “seven,” “It’s Nice to Have a Friend.”

I actually really like “The Last Great American Dynasty.” The two indie folk albums [“Folklore” and “Evermore”], almost everything on them is amazing. It’s so hard to sustain that level of success artistically while changing that much. Few can do it. “Nothing New” is amazing. “Anti-Hero,” which is the big hit from “Midnights,” is an absolutely fantastic and extraordinarily self-conscious song about being the kind of celebrity that she’s become.

4 albums in Billboard top 10

Taylor Swift is the only living artist to have four albums in the Billboard top 10 at the same time since Herb Alpert in 1966. Following his death in 2016, Prince had five albums in the top 10. (Swift is the only woman with four albums in the top 10 at the same time since the Billboard 200 was combined from its previously separate mono and stereo album charts into one all-encompassing list in August of 1963.)

Source: Billboard

‘Strong social and emotional bond that people feel with her’ Alexandra Gold , clinical fellow in psychology at MGH and Harvard Medical School

Gazette: Swift appears to have a devoted fan base who feel intensely connected to her and her music. Why is that?

GOLD: There is a strong social and emotional bond that people feel with her. And in general, when people become super fans or part of the fandom, it’s often because there’s something about the object of that fandom, the public figure or celebrity, that does connect back to their identity in some way. That’s often the link.

In the case of Taylor, there’s a couple of things going on. The first piece is relatability. Even though there’s aspects of her that maybe don’t feel very relatable — she’s a celebrity and lives a very different life from her fans — what she is singing about — the lyrical content as well as the emotions that underlie the lyrical content — are very relatable to a lot of people. There’s something that is very common to the human experience.

Another piece is a lot of Millennials, as well as Gen Z now, are fans of Taylor Swift. With the Millennials, a lot of people grew up alongside her. When they were having some of these first experiences, maybe with relationships or entering adulthood, she was doing that at the same time and singing about that. Her life story mapped onto their life story, in some way.

For Gen Z, during the pandemic, there was a lot of TikTok content about her, she was putting out many albums, so a new generation discovered her, and they’re also having similar experiences. Overall, she’s been really important for identity development and growth for a lot of people.

@taylorswift That’s my whole world 💕 #tstheerastour #swifttok ♬ So it goes x Miss Americana – 🪩

A third piece is aspirational. She is a role model. She is a great example of someone who sticks to their values and shows their fan base that they can reach their goals, whatever those might be. For instance, she’s claiming ownership of her work and has been successful in putting out re-recordings [of her older albums] and doing that despite barriers or obstacles that might be in the way. Seeing someone do something like that could be inspiring for a lot of young people.

And then, lastly, the fan community is a big part of this. People often form their identity around relationships not just with a celebrity, but also with other fans. The fan community that Taylor has around her, people meet their friends through it and people become part of something bigger than themselves. That is really important for them as they grow up and as they go through life.

Gazette: Swift has had to tell some fans to stop harassing people she once dated. Where’s the line between fan and fanatic?

GOLD: I think fandoms are, overall, very positive. That is an important message, that being a fan is a very positive thing. It’s important to be aware of when it’s interfering in other aspects of one’s life — not engaging in other areas that might be important, other relationships, whether time spent online is causing anxiety or stress or negative feelings for people. Trying to defend Taylor against other celebrities, for instance, that’s when it maybe goes into a category of “OK, let’s take a step back and think about what we can do to bring this back to a place where it feels more positive.” Recognize while this is a relationship that’s important to you, it’s not a friendship. And so, if someone starts to feel like there’s a two-way relationship when there’s no evidence that’s happening, that’s also something to be aware of.

‘The kinds of gains you see in an event like a Super Bowl’ Matthew Andrews , Edward S. Mason Senior Lecturer in International Development at Harvard Kennedy School

GAZETTE: You and some colleagues examined the effects on cities and regions hosting mega events. The total economic impact to host cities of Swift concerts on her current tour is expected to hit $5 billion. Does that sound plausible?

ANDREWS: Those numbers, I think, are completely accurate. I would be in agreement with those numbers because those are the kinds of gains you see in an event like a Super Bowl. The thing that is so amazing about the Taylor Swift concert, in particular, is that it goes from city to city, and you see the same kind of impact in city after city. You do see it with some other musicians, as well. But this is something that’s on a scale and a consistency that we haven’t really seen before.

Swift’s 131-date “Eras” world tour, currently packing stadiums across the U.S., is on track to be the highest-grossing concert tour of all time. Pictured is a June show at Acrisure Stadium in Pittsburgh.

Benjamin B. Braun/Pittsburgh Post-Gazette via AP

Gazette: Which industries typically benefit when a major concert tour or sporting event takes place?

ANDREWS: The main beneficiaries in the private sector are people involved in tourism and the support network around the entertainment industry, so it is going to be hotels, restaurants, tourism agencies. It’s going to be anything to do with transportation hubs. They are going to be the primary beneficiaries.

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The costs to the public sector can be quite significant. And the cost for people in these areas who are not directly benefiting can be quite significant in terms of congestion, use of roads, just wear and tear, in terms of policing. This is a really important one — the cost of public order. Unless the government really thinks this through and charges for this as part of its permitting process, the government can end up on the short end after these kinds of events.

The other thing about these events that is increasingly attracting attention, from a public policy perspective, are climate change concerns. You have many, many people transporting themselves to a small area and a lot [are] coming through the air and through vehicles. This is something we worry about a lot more with prolonged mega events like a World Cup than with something like a Taylor Swift concert, but you do need to think about what those costs are.

‘Standing up for … rights and doing good business’ Ralph Jaccodine , assistant professor of music business/management, Berklee College of Music

GAZETTE: What are the factors that make Swift a successful performer from an industry perspective?

Jaccodine: First of all, if you’re going to talk about Taylor Swift, you’ve got to talk about the power of great songs. It all starts with the power of great songs. That’s why we’re still listening to The Beatles, and Bob Dylan, and Frank Sinatra. And like Bowie and Gaga and Dylan, she’s not afraid to stretch. She’s not afraid to bring her audience for a ride. We’ve seen her grow up in real life, from a young girl to a woman with power, and she’s owning it.

Number two, and this is really important: You’ve got to be great live. My students come to me and say, “We have 53 likes on this video, and we’re not selling tickets.” They don’t understand the power of going in front of people and blowing them away. In my business, as a manager, 80 percent of the income comes from live performances, so I want them to change lives live. I’m a massive Springsteen fan. I’m going to be seeing Springsteen at Gillette. I’ve seen him 12 times. I don’t need to see Bruce anymore. I’m an old guy, but I’m still going to rock concerts for artists to change my life. Taylor Swift’s songs, combined with how great she is live, is a powerful combination.

She’s always had a good team around her, smart people around her, good publicists, and good management. When you’re that good, you have the best in the industry. Her team is great: They build anticipation; they create a buzz about things. She’s imprinted her fans in such a way that they want everything about her. The day before a big stadium show, the T-shirt stand is open and there’s thousands of people in line. They hang on to every word of her social media posting, look at all the pictures. They share it; they talk about it; they have groups. That’s really hard to pull off.

GAZETTE: Has her advocacy for better artist compensation from streaming platforms and record labels and her fight to reclaim control of her back catalog made a difference?

Jaccodine:   Absolutely. First, in the awareness of these topics. The general music fan isn’t aware of streaming revenues or master rights or re-recording rights. They don’t know or really care, but she shines a light on all these things. She shines a light on management contracts and what labels are or what labels aren’t. The whole master recordings topic has been spotlighted by Taylor. She had the budget and the resources and the talent to re-record things. The whole exercise was done in public; the whole exercise was reported on. So now, students are studying that, and they’re questioning that for the first time.

I do know she’s empowered and imprinted serious numbers of people that are fans of music or musicians themselves because of her influence. I look at Rihanna; I look at Beyoncé; I look at Taylor Swift. These are the biggest artists on the planet. They’re all women that are empowering girls and standing up for their rights and doing good business. I love it; I love it.

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European cities hope jet-setting Taylor Swift fans will splash the cash for Eras tour

The superstar arrives in Europe next month – and Swifties, tourist boards and venues are already preparing

T im Brown, 44, and his wife, Marcella, 34, may not consider themselves bona fide “Swifties”, but when it was announced last June that Taylor Swift would be visiting their corner of the globe this summer they could not resist joining the scramble for a pair of tickets.

A post-pandemic appetite for live music events has fuelled huge worldwide interest in the American singer-songwriter’s Eras tour, which surpassed in $1bn sales in November to become the highest-grossing series of concerts in history.

The pop culture event of the summer will arrive in Europe next month, kicking off in Paris on 9 May and wrapping up in London on 20 August with 49 dates in between in Sweden, Ireland, Portugal, Germany, Poland, Austria, Spain, Italy, the Netherlands and Switzerland.

The unique nature of the tour’s ticketing system, which was tweaked after a number of hitches last year, means there will be a mass movement of travelling fans who will not only be Swiftie in affiliation but swift-like in their willingness to travel across the continent.

In expectation of intense demand, Ticketmaster introduced a pre-registration system that rewarded some early applicants with access codes to the ticket sale proper, via staggered windows for each city.

Notionally designed to prioritise genuine fans over “scalpers” – people who buy and resell tickets for a quick profit – the pre-sales system also meant many fans registered for tickets in multiple destinations across Europe to increase their chances.

Tim and Marcella, who live in Norwich, registered not just for the nearest concerts – in London and Liverpool – but also in Amsterdam and Lisbon. The pair got lucky with a pair of €91 tickets in the Portuguese capital and have turned the trip into a weekend break. “I used to live in Lisbon so I thought why not kill two birds with one stone,” Tim said. “We booked ourselves flights and four nights’ accommodation the same day.” They are far from alone.

Katie Soo, the chief business officer of DICE, a rival ticketing company, said: “The excitement and uncertainty inherent in the ticket-purchasing process might have inadvertently incentivised fans to apply for tickets in multiple cities, thereby increasing the likelihood of travelling across Europe to attend the concerts.”

Hotel prices

Several European cities have already reported a sharp rise in demand for hotel and short-term rental accommodation over the summer, when the Swift hurricane will arrive. In Edinburgh, Liverpool and Cardiff, rooms at the Travelodge chain around Swift’s June dates have been sold out since August 2023, a month after tickets for the shows went on sale.

In Paris, where fans anticipate Swift to debut an updated version of the Eras show with songs from the new Tortured Poets Department album, 80% of hotels and apartments listed on Booking.com are already full up. In Warsaw on 2 August, only 9% of hotels listed on the same site are still available.

Not all of the 18 cities covered by the Eras tour are obvious tourism destinations. From 17-19 July, Swift will play three concerts at the 65,000-capacity home ground of the football club Schalke 04 in Gelsenkirchen in Ruhr valley, western Germany. The city’s less-than-familiar name prompted one US chatshow host to quip that “the place might not even exist”.

Yet even in Germany’s rust belt the influx of Swift fans is temporarily transforming the hotel market: any two-bedroom apartments that remain available are going for €800-2,000 a night, with cheaper accommodation available only in surrounding cities that are just as off the usual tourist track as Gelsenkirchen, such as Essen, Bochum or Herne.

Cities with stricter rules on allowing Airbnb-style holiday lets and a more limited stock of short-term rental apartments are reporting a particularly marked increase in rates during Swift’s visit, with about 30% year-on-year spikes in rental rates in Cardiff, Edinburgh and Milan, according to AirDNA, a data analytics company specialising in the short-term rentals market.

Of all the tour’s European stops, Vienna is experiencing the most notable impact on its rental market, with booking rates for the nights of Swift’s concerts recorded in February 44% higher than at the same point the previous year. By the end of March the number of nights booked in the Austrian capital for the length of Swift’s stay in the second week of August had risen by 430% compared with the same period in 2023.

When Luke Tilden’s wife, Tatjana, suggested last summer that the couple buy their 13- and 15-year-old daughters, Lena and Maya, tickets to a Taylor Swift gig for Christmas, the 53-year-old Briton initially waved it off. “There’s no chance in hell we’d get a ticket without paying through our noses, I thought,” said Tilden, who works as an interpreter at the Council of Europe in Strasbourg.

But after pre-registering for tickets in London, Paris and Munich, the Tildens got unexpectedly lucky for four tickets in southern Germany and have turned the concert visit into a mini-holiday: “We’ll visit the in-laws in Bavaria, enjoy the countryside, do a bit of hiking.”

The hope in cities across Europe is that this will be replicated on a massive scale, with fans’ excitement translating into generous spending sprees on food, shopping and leisure. In Stockholm, for example, where authorities are expecting 159,000 visitors to arrive from 135 countries in mid-May, the chamber of commerce has forecast a spending boost of €50m. “We hope the whole town will buzz from the Eras tour,” said Tomas Andersson, a spokesperson for the Swedish capital’s tourism board.

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Whether fans will necessarily act like ordinary tourists, however, is up for debate. “Pop-culture tourists do not necessarily care about traditional buildings and authentic restaurants,” said Maria Lexhagen, a professor at the European Tourism Research Institute, Mid Sweden University.

“Joining up with other fan communities is stronger motivation, as is the idea that they might get closer to the stars themselves. Many of them will map out where Swift is spending her time in the city – they will seek out seemingly marginal but meaningful places like back alleys or coffee shops.” Venues may be hoping for a repeat of Sydney in February, when Swift swept into an unassuming Italian restaurant in the suburbs and sent its name into global media headlines.

In Stockholm the tourism board said it was expecting bookshops and secondhand clothes stores, rather than museums and royal palaces, to attract most of the arriving visitors. Some venues are being proactive: one restaurant within walking distance of the multipurpose Friends Arena in the Solna municipality is putting on a “Taylor Swift brunch experience” with a karaoke stage; the waterfront nightclub Debaser is hosting a pre-concert party on 16 May, an all-ages all-day party with a Swift-themed quiz on 19 May and an afterparty the day after.

Environment

As the Swift circus rolls across the continent, the transport infrastructure of urban centres will also be put to the test. Around the tour’s three-night stop in Dublin at the end of June, Irish Rail has announced additional late-night services to Cork and Limerick to meet an expected increase in demand. Extra tram and bus services are likely to be announced nearer the time.

Unlike rail operators, most airlines do not have capacity to charter additional flights. Due to yield management – airlines adjusting prices based on expected demand – a scramble for airborne journeys into cities that host the Eras tour is more likely to result in more expensive tickets rather than additional flights.

Officials at Lisbon airport said no additional flights had been chartered around Swift’s concerts on 24 and 25 May but that demand would probably be reflected in slightly higher load factors. A spokesperson for Amsterdam Schiphol said general aviation slots could be requested at short notice but nothing out of the ordinary had been logged so far.

Calculating the environmental impact of the tour with any certainty was difficult, experts said. “We can expect that some Swift fans will travel a long way to see one, if not several, shows across Europe”, said Stefan Gössling, a professor of tourism at Linnaeus University in Kalmar, Sweden. “But measuring the environmental impact of these trips is extremely difficult – it would involve a lot of guesswork.”

This did not mean the carbon footprint was negligible. “Every flight taken by a person adds to demand and hence influences supply considerations,” Gössling said. “The greater the demand, the more aircrafts are in service.”

The pop star’s carbon footprint is easier to estimate. Swift owns two jets by the French manufacturer Dassault, whose journeys are trackable. During the 2023 leg of the Eras tour, Swift’s planes spent 166 hours crisscrossing the US in about 75 individual journeys, though it is possible they were used by people other than the singer.

According to data available through the open-access aviation tracker ADS-B exchange, Swift’s jets caused carbon emissions of about 2,830 tonnes of CO 2 equivalent over the course of the US Eras tour – about 1,700 times the annual contribution of an average person.

A spokesperson for Swift told US media last year that in advance of the tour’s start in March 2023, the pop star bought more than double the carbon credits needed to offset all tour travel. Carbon offset credits are tradable certificates that allow purchasers to compensate for emissions by investing in environmental projects that claim to reduce carbon emissions, though recent studies have questioned the efficacy of these schemes.

Additional reporting by Ajit Niranjan

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How much are Kentucky Derby tickets? See 2024 Kentucky Derby prices compared to Taylor Swift's Eras Tour.

The 2024 Kentucky Derby is fast approaching and around 150,000 people are expected to be at Churchill Downs for the most exciting two minutes in sports.

The annual event tends to have a significant impact on Louisville's economy, bringing in large amounts of tourists and generating over $400 million in economic impact in 2023, as previously reported by The Courier Journal. With 2024 marking the 150th "Run for the Roses," this year's impact could be even greater.

But how much does it actually cost to attend the Kentucky Derby? Is it an affordable event for the average person? How does it compare to Taylor Swift's Eras Tour? Here's what we know:

Kentucky Derby 2024: When is the Kentucky Derby? Everything to know ahead of the Run for the Roses in 2024

How much are Kentucky Derby tickets 2024?

According to Ticket Smarter, ticket prices for the 2024 Kentucky Derby on May 4 range from $110 to upwards of $11,000 depending on the seat location, type of admission and other factors. The average ticket cost for a single race day from April 27 through Derby is nearly $730, tripling prices from 2014.

Can the average person afford the Kentucky Derby?

According to Forbes, a single-person, three-night vacation in 2023 cost around $1,390 for flights, lodging, car rentals and meals. In 2022, the average hotel cost in Louisville per night around Derby was over $670, meaning a three-night stay would cost over $2,000 on lodging alone. Not to mention, tickets for the race track, meals, transportation and other needs.

Impact of Kentucky Derby on Louisville's economy

In 2023, Churchill Downs contributed more than $4.3 million in tax revenue to the state on Derby day alone, and roughly $1.1 million in tax revenue from Oaks Day, according to The Courier Journal.

How much are Taylor Swift Eras Tour tickets?

According to U.S. News & World Report, the average resale ticket for Taylor Swift's Eras Tour was $1,619 at the time of publication in August of 2023.

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Kentucky Derby tickets compared to Taylor Swift concert tickets

Based on information from the U.S. News & World Report and Ticket Smarter, tickets to Swift's Eras Tour is more than double the cost of 2024 Kentucky Derby tickets.

Taylor Swift Eras Tour economic impact

According to the U.S. Travel Association, the total economic impact of Swift's Eras Tour will likely exceed $10 billion.

Concert ticket system is 'broken,' say artists. But some experts say targeting resellers isn't the fix

More than 250 artists signed a letter thursday calling out 'predatory' re-sellers.

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The way concert tickets are sold is "broken," according to a new letter signed by more than 250 major recording artists including Billie Eilish, Blue Rodeo and Fall Out Boy.

The letter, signed Thursday, voiced support for the Fans First Act, a bill pending in the U.S. Senate that would prevent speculative ticket sales when a seller does not have a ticket. It also would require "all-in" pricing, outlaw deceptive websites and strengthen enforcement of penalties for bot usage to scoop up tickets.

"We are joining together to say that the current system is broken," the artists said in a letter to congressional sponsors of the legislation.

"Predatory re-sellers and secondary platforms engage in deceptive ticketing practices to inflate ticket prices and deprive fans of the chance to see their favourite artists at a fair price.

"Predatory resellers should not be more profitable than the people dedicating their lives to their art."

Other prominent artists who signed include Cyndi Lauper,  Aimee Mann, Indigo Girls, Lorde, Green Day and Duran Duran.

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"Buying a ticket to see your favourite artist in concert is like going through a gauntlet for too many Americans," said U.S. Sen. Amy Klobuchar, who is a co-sponsor of the bill, in a statement on her website . "This is hurting music fans and it's hurting artists."

It's an issue lawmakers are looking at in Canada , too. Measures such as more transparency, prohibiting bots, and strengthening penalties have already been adopted in some provinces, CBC previously reported . In last week's  federal budget , the Liberal government pledged to work with provinces to crack down on "fraudulent resellers and reseller practices which unfairly drive up prices." 

Ticket resale prices keep rising. What's Quebec doing to crack down?

But as ticket prices soar , and resale prices soar even higher (tickets for Taylor Swift's Nov. 14 Toronto show go as high as $11,267 a pair on StubHub, for instance), some experts argue that the letter — and the U.S. bill — are unlikely to change much for fans. And they say targeting resellers isn't necessarily the fix.

The perception is often that artists feel they're being exploited or taken advantage of by the ticketing industry, said Shiraz Mawani, an independent ticketing consultant in Toronto. And he says he can empathize with their frustration.

"But at the same time, it's difficult to find a solution that really works. Because, at the end of the day, it's a supply issue," Mawani said.

"There are only so many seats available."

Sales are booming

Live music sales are booming, according to Live Nation, which owns Ticketmaster. Earlier in April, the company said in a filing with regulators that 2023 brought all-time highs in both attendance and ticket sales . This was powered by big stadium tours from artists including Taylor Swift and Beyoncé, Live Nation said.

Economists have predicted that, this year, music fans will continue to see high prices for big-name artists .

One problem with the letter signed by the musicians calling for ticket reform is that it's directed at resellers such as StubHub instead of Ticketmaster and Live Nation, which hold the market share and "considerable control" in the industry, said Timothy Dewhirst, a professor of marketing and consumer studies at the University of Guelph.

"It's become pretty pricey to deal with Ticketmaster for a lot of the leading concerts that are out there," Dewhirst told CBC News.

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Some artists have been vocally critical of Ticketmaster, calling out their extra fees and dynamic ticket pricing. Last year, The Cure's Robert Smith convinced Ticketmaster to refund some of what he said were the "unduly high" fees for tickets for the band's U.S. tour.

Some fans had complained that the fees essentially doubled the price of their tickets. In a post on X last year , formerly Twitter, Smith wrote that he was "sickened."

That was a "pretty notable gesture" on Smith's part, Dewhirst said, but it's not one he sees some of the major artists out there, such as Taylor Swift, replicating. 

"People are willingly paying the high prices. She probably figures, 'well, people are willingly able to do that, that's the going rate,' so to speak," he said.

The Cure frontman ‘sickened’ by Ticketmaster fees

Fix the tix.

Venues and artist groups have formed a coalition called Fix the Tix, led by the National Independent Venue Association (NIVA), that is pushing for passage of the Fans First Act, which they say offers the strongest protections for ticket buyers.

Stephen Parker, executive director of NIVA, said that bill is "the most fan- and artist-friendly ticketing legislation that Congress has ever introduced."

"It makes illegal the abusive, predatory behaviour from predatory resale platforms and ticket brokers," he said, and also calls for a national evaluation of the ticket resale market.

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But going after re-sellers, or more specifically, bad actors in the reseller market, won't fix the ticket price problem, said Mawani, the independent ticketing consultant. And limiting reselling could actually limit the supply of tickets for people who aren't able to buy them during the pre-sale or the moment they became available online, he added.

"This act that they're trying to push through does very little on the Ticketmaster side," he said.

"It could be a step in the right direction in terms of continuing the conversation around tickets and resale... but I don't know if this specific bill is going to be the one that's going to change the world."

Ticketmaster told Reuters it backed bans on speculative sales and deceptive websites, as well as better enforcement of anti-bot legislation.

U.S. Senate grills Ticketmaster over Taylor Swift presale fiasco

About the author.

Senior writer and editor

Natalie Stechyson is a senior writer and editor at CBC News. She's worked in newsrooms across the country, including the Globe and Mail, Postmedia News, Calgary Herald and Brunswick News. Before joining CBC News, she was the Parents editor at HuffPost Canada, where she won a silver Canadian Online Publishing Award.

With files from Reuters, The Associated Press

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Taylor swift beats beatles in race to 12th uk number one album.

Taylor Swift topped the British music charts on Friday with "The Tortured Poets Department", outselling the rest of the top ten combined and beating the Beatles for the record of fastest artist to rack up 12 UK number one albums.

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Taylor Swift hints at Eras Tour setlist changes after ‘TTPD’ album release

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Fans theorize that Taylor Swift is changing her Eras Tour setlist to include songs from her new album, “The Tortured Poets Department.”

Swift shared a black-and-white video collage of her practicing for the upcoming leg of her tour and added her new single, “Fortnight,” in the background to YouTube Shorts on Thursday.

The Grammy winner, 34, included several snippets of her wearing different athleisure outfits while holding a microphone, singing and dancing on different parts of the stage.

The “Cruel Summer” songstress even featured a snap of her playing her acoustic guitar and sitting at her signature mossy piano.

However, some eagle-eyed fans noticed a few differences in some of the clips from what she’s done in her past shows –– such as her background dancers wearing black top hats and canes.

Swift also appeared to be leaning on a silver pole that seemed to have a white “TTPD” sign hanging on the side of it. Fans additionally pointed out her white guitar and matching microphone.

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“A fortnight til Paris 🤍 Brought to you by YouTube Shorts #ForAFortnightChallenge,” she captioned the video on Thursday.

Swift will resume her tour in Paris in two weeks –– aka a fortnight –– on May 9.

Several fans flooded the comments pointing out the changes and wrote about how convinced they are she’ll be swapping some songs for “TTPD” hits.

“Won’t be surprised if she actually does change the setlist a little bit,” one user wrote.

“she’s going to add TTPD songs to the setlist!!” another person commented.

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“SHE’S PROB GONNA ADD TTPD!!!!!” someone exclaimed.

“TTPD on the setlist😭I will pass out,” another person added.

Swift has not released the setlist for her upcoming shows and she did not share the setlist before she kicked off the tour in Arizona in March 2023.

The “Shake it Off” songstress previously sang 44 songs on every show and swapped out two songs each concert that were acoustic “surprise songs” not included in the same setlist.

After Paris, Swift will hit several European countries, including Sweden, Spain and Portugal, before wrapping up in London in August.

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Will Taylor Swift’s ‘Eras Tour’ Setlist Change After ‘The Tortured Poets Department’ Release?

Taylor Swift ’s The Tortured Poets Department has already captivated the world , leaving her fans to wonder whether any of the new songs will pop up on her Eras Tour setlist.

Swift, 34, kicked off her three-hour concert series in March 2023 in Arizona, soon traversing the United States, Central and South America, Asia and Australia. The shows highlight most of her past albums: Taylor Swift, Fearless, Speak Now, Red, 1989, Reputation, Folklore, Evermore and Midnights . There also is a section dedicated to “surprise songs,” where Swift adds two new acoustic renditions (most recently, mash-ups) to the show.

Swift has been on hiatus since early March, weeks before The Tortured Poets Department dropped on Friday, April 19. The record, her 11th studio album, features 31 songs including “Fortnight,” “So Long, London,” “Fresh Out the Slammer,” “So High School” and “thanK you aIMee.”

Swift’s fans planning to see Eras later this year — the tour leg kicks off in Paris on Thursday, May 9 — have since taken to social media, curious if they will be able to hear any TTPD live.

Related: Taylor Swift Is Absolutely 'Bejeweled' in Her 'Eras Tour’ Concert Outfits

“OK listen I NEED Taylor to add ‘I Can Do It With a Broken Heart’ to the Eras Tour setlist. … Just that ONE. … PLEASE. … It was MADE for the Eras Tour !!!!!!!!!!” a social media user wrote via X.

Another added, “I am so obsessed with Taylor’s new album idk how to survive the Eras Tour (if I actually go twice I might just drop dead afterwards).”

Since Eras has sections dedicated to Swift’s previous albums , it is possible that TTPD could get its own mini-set in the lineup. Not all of her preexisting cohorts feature the same amount of songs, so Swift could cut some songs in order to add a time for Tortured Poets additions .

Spotify added further fuel to the fire on Friday as Swifties noticed the streaming platform’s official video for “I Can Do It With a Broken Heart,” a TTPD track, features footage solely from the Eras Tour.

Related: Breaking Down All of Taylor Swift's 'Eras Tour' Surprise Song Mash-Ups

Swift’s musical director David Cook , who has also been featured on several of her past LPs, also hinted that TTPD songs could make an appearance on the tour lineup.

“Not sure how much I can add to the discourse other than this album is really REALLY good. You FEEL it,” Cook wrote via Instagram on Friday, quoting “Loml” with a mind-blown emoji.

According to eagle-eyed Swifties that captured screenshots, Cook also wrote, “Wait until you hear the live versions.” The addition, however, has since been deleted.

Of course, it is also possible that Swift will drop a TTPD single in her surprise song section.

“How will The Tortured Poets Department affect the Eras Tour ? Hopefully only on surprise songs (in a good way),” an X user theorized.

While Swift has yet to address if TTPD will affect her Eras Tour setlist, she’s given fans insight into how she picks song s for the acoustic section.

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“This has become my favorite part of the show because it’s become very chaotic and it’s become a challenge for me to think of new things to do for every single city,” Swift told the crowd in Singapore in March. “And hope that I’m doing something that you guys might like. It’s been a blast!”

Per the Grammy winner, she “invented [her] crazy acoustic section,” to be able to play “as many songs” as she could way over the 44 staples at each show. Adding TTPD tracks there seems like an easy way to do just that, if you ask Us.

The Tortured Poets Department is out now and Swift’s Eras Tour resumes on Thursday, May 9.

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