Travel Wisconsin launches campaign: 'Here's to those who Wisconsin'

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Travel Wisconsin campaign

MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here’s to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin’s spirited and celebratory nature, encouraging travelers to experience shared moments of joy in a way that is unique to Wisconsin. 

The ads feature real families and real friends discovering the unexpected in Wisconsin and showcasing the welcoming personality of our state.

Building on the momentum of the 2021 advertising campaign, the 2022 campaign launched in the same 12 markets with a bigger spend and deeper reach than in any previous campaign in Travel Wisconsin’s history. In-state markets include Milwaukee, Madison, Green Bay and Wausau while out-of-state markets include Chicago, Minneapolis, Cedar Rapids, Duluth, Rochester, Davenport, Des Moines and Rockford.

"2022 is expected to be a huge year for tourism’s recovery and Travel Wisconsin is ready to help people enjoy quality time with friends and family while making lasting memories," said Tourism Secretary-designee Anne Sayers. "We’re making historic investments, but most importantly we’re using data to help make sure our dollars are working hardest for us as we engage more travelers in the Wisconsin brand. This data helped confirm our most strategic target advertising markets and informed decisions to expand investments in the Minneapolis and Chicago markets, which currently provide the greatest return on our investment and have the most untapped potential."

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Milwaukee Art Museum: Art In Bloom is back this weekend

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Travel Wisconsin TV Spot, 'Donald Driver Celebrates Wisconsin'

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Travel Wisconsin TV Spot, 'Are You WisconsIN' Featuring Donald Driver

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Former Green Bay Packer Donald Driver says that whether you're WisconsIN or WisconsOUT, you'll enjoy settling into the fall in Wisconsin whether you want to spend it inside or outside.

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COMMENTS

  1. Wisconsin Tourism Commercials

    Wisconsin Tourism Commercials. Matt Scott: A Million Reasons to Have Fun. Matt Scott is a big fan of Wisconsin. With plenty to explore, great food and countless festivals, it's no wonder. Share. Share With Friends Previous Next. Guitars, Murals, Shops and More. Explore Together.

  2. Travel Wisconsin

    Reconnect in Wisconsin and discover the unexpected. There's no better place to find inspiration that'll spark your next getaway with those who matter most. Subscribe and discover the wonder. # ...

  3. Travel Wisconsin Launches 2022 Summer Campaign, "Here's to Those Who

    In 2019, Wisconsin tourism's best year on record, arrival lift was 85.4 percent. Additionally, the 2022 campaign is supported by groundbreaking neuroscience research to observe the attentional, emotional and cognitive responses of travelers towards the summer TV commercial. ... View a full overview of the summer campaign here and download the ...

  4. Travel Wisconsin Launches 2023 Summer Advertising Campaign

    April 06, 2023. MADISON, Wis. (April 6, 2023) - Travel Wisconsin's 2023 summer advertising campaign is now live, reaching travelers in a dozen Midwestern markets and carrying forward the brand idea of "Here's to Those Who Wisconsin" into a second year. The campaign showcases families and friends discovering the unexpected together and ...

  5. Wisconsin Travel Experiences Shine as the Star of New Tourism Ad

    Public Relations Phone: 608-266-0458 Email Kristina. MADISON, Wis. - Travel Wisconsin's brand of fun just got "real" in a new marketing campaign unveiled today by the Wisconsin Department of Tourism. The new commercials put a spotlight on Wisconsin's playful side, with two authentic experiences taking center stage: supper clubs and ...

  6. Travel Wisconsin launches campaign: 'Here's to those who Wisconsin'

    MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here's to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin's spirited and celebratory nature ...

  7. Wisconsin Tourism "The Journey"

    A Wisconsin Tourism commercial we produced featuring Bill & Karen Davidson and the Harley-Davidson Motor Company.

  8. Travel Wisconsin TV Spot, 'A Wisconsin Winter: Warm Your Heart'

    Check out Travel Wisconsin's 30 second TV commercial, 'A Wisconsin Winter: Warm Your Heart' from the Cities & Destinations industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Share it with friends, then discover more great TV commercials on iSpot.tv

  9. Travel Wisconsin Releases Summer Ad Campaign Featuring Donald Driver

    MADISON, Wis. - This week, the Wisconsin Department of Tourism released its new summer advertising campaign showcasing Wisconsin's seasonal festivals and spotlighting Green Bay Packers All-Time Leading Receiver and Super Bowl Champion and "Dancing with the Stars" champion Donald Driver. The campaign is the Department's latest effort ...

  10. Travel Wisconsin

    Discover Summer Trip Ideas. From unique and refreshing eateries to unforgettable fun on our miles of fresh shorelines, there is no shortage of new and exciting Wisconsin adventures that your whole crew will enjoy. The state is full of one-of-a-kind state parks, restaurants, attractions, breweries and more, so grab your friends and family and ...

  11. Travel Wisconsin TV Commercials

    Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Travel Wisconsin TV Commercials. Watch the commercial, share it with friends, then discover more great Travel Wisconsin TV commercials on iSpot.tv

  12. Here's to the Art of Summering in Wisconsin

    Here's to the art of summering in Wisconsin and making a lifetime of memories in a single day.

  13. Travel Wisconsin Reveals 2021 Campaign, "The Wonder of Wisconsin"

    April 20, 2021. MADISON, Wis. - Today at the Wisconsin Governor's Conference on Tourism (WIGCOT) Travel Wisconsin revealed its 2021 campaign, "The Wonder of Wisconsin.". After a year of canceled plans for many travelers, this campaign encourages travelers to reconnect, refresh and discover something unexpected in Wisconsin.

  14. Travel Wisconsin TV Spot, 'Summertime In Wisconsin Is the Best Time'

    Real-Time Video Ad Creative Assessment. Travel Wisconsin invites you to go on adventures, make discoveries and reconnect with loved ones during your summertime visit to the state, enticing you with a variety of locales from pristine natural landscapes to the Milwaukee Art Museum's striking waterfront silhouette. Published.

  15. Travel Wisconsin TV Spot, 'Here's to Those'

    Check out Travel Wisconsin's 30 second TV commercial, 'Here's to Those' from the Cities & Destinations industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Share it with friends, then discover more great TV commercials on iSpot.tv. Published July 20, 2023 Advertiser

  16. Travel Wisconsin, WEDC commercials to air during Wisconsin season of

    The Wisconsin season of Bravo's Top Chef premieres tomorrow, and during the premiere episode, Travel Wisconsin will air its first-ever national advertisement.. Travel Wisconsin and Wisconsin Economic Development Corp. (WEDC) commercials will air nationally in each of the 14 episodes of Season 21 of Top Chef, which filmed in Milwaukee and Madison.Among destinations in Travel Wisconsin's ...

  17. Press Releases

    Stay up to date on the latest Wisconsin travel news and announcements. Travel Wisconsin Launches 2024 Summer Advertising Campaign. Apr. 01, 2024. MADISON, Wis. (April 1, 2024) - Under a recently expanded advertising footprint, Travel Wisconsin today launched its 2024 summer advertising campaign that highlights sweet summer moments in ...

  18. Travel Wisconsin TV Spot, 'Donald Driver Celebrates Wisconsin'

    Real-Time Video Ad Creative Assessment. If you're wondering why former Green Bay Packers wide receiver Donald Driver is always smiling, he'll tell you to come visit the state of Wisconsin to find out for yourself. WIth a festival for pretty much everything and an adventure around every corner, Donald's glad his playing days are over because it ...

  19. Jordy Nelson's Wisconsin Tourism ad

    See the ad with the Packers wide receiver.

  20. Travel Wisconsin TV Spot, 'Are You WisconsIN' Featuring Donald Driver

    Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Once verified, the information you provide will be displayed on our site. ... Travel Wisconsin TV Spot, 'Donald Driver Celebrates Wisconsin' Related Commercials. Travel Wisconsin TV Spot, 'Top Moments'

  21. Wisconsin Tourism's New Fall TV Ad Featuring Jordy Nelson

    Forget Lions and Tigers and Bears, Green Bay Packer Jordy Nelson is the star of the new Wisconsin Tourism fall TV commercial, which pays homage to the classi This site uses cookies to provide you with the best onsite experience.

  22. Marketing Overview

    Share. Seasonal Marketing Plan. Here's to a wonder-filled summer in Wisconsin. To diving headfirst into a freshwater playground—from our Great Lakes shorelines to the Northwoods lake country and stunning Mississippi River bluffs. Here's to feasting with friends on tasty dishes from 5-star restaurants and finding your new favorite food trucks.

  23. Media & Press

    Travel Wisconsin Commercial to Air During NBA Finals; July 9 2021. Travel Wisconsin Commercial to Air During NBA Finals; June 2 2021. Wisconsin Tourism Awards $496,304 in Joint Effort Marketing Grants; May 6 2021. Governor's Tourism Awards Given to Six Outstanding Recipients; Share. X.