foreign tourism market

- Global Locations -

Headquarters

Future Market Insights, Inc.

Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States

616 Corporate Way, Suite 2-9018, Valley Cottage, NY 10989, United States

Future Market Insights

1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A, Jumeirah Lakes Towers, Dubai, United Arab Emirates

3rd Floor, 207 Regent Street, W1B 3HH London United Kingdom

• Asia Pacific

IndiaLand Global Tech Park, Unit UG-1, Behind Grand HighStreet, Phase 1, Hinjawadi, MH, Pune – 411057, India

• Consumer Product
• Food & Beverage
• Chemicals and Materials
• Travel & Tourism
• Process Automation
• Industrial Automation
• Services & Utilities
• Testing Equipment
• Thought Leadership
• Upcoming Reports
• Published Reports
• Contact FMI

Tourism Market

Tourism Market: Global Industry Analysis and Opportunity Assessment 2022 - 2032

Market Insights on Tourism covering sales outlook, demand forecast and up-to-date key trends

• Report Preview
• Request ToC
• Request Methodology

Tourism Market Overview

Valued at US$ 10.5 Trillion in 2022, the global tourism market is expected to develop at a CAGR of 5% over the next ten years. By the end of this forecast year in 2032, analysts anticipate the tourism market size would be worth US$ 17.1 Trillion.

Countries such as the United States, France, and other European countries are traditionally famous tourist destinations across the world with an established tourism market. However, in recent years, several lesser-known Asian and African countries have come to the fore as destinations of appeal to foreign tourists. As a result, global tourism service providers are realigning their offerings to capitalize on the potential economic benefits of this shift.

The emergence of new trends such as adventure tourism, art tourism, and so on is projected to boost the global tourism market growth. Rock climbing, mountaineering, excavating, kayaking, and other pursuits are examples of adventure tourism significantly contributing to the tourism market share in recent years. Secondly, the adoption of tourism websites plays a significant role in the management and monetization of all types of tourism. The expanding tendency of social networking sites is also projected to give a promising possibility for tourism market advancement.

In accordance with a travel market analysis report, cultural and pilgrimage tourism are the sectors with the highest exponential growth in Asia, Africa, and South America, while adventure and ecological tourism are the fastest-growing sectors in North America and Europe. Unfortunately, outbreaks of diseases such as Ebola, SARS, and COVID in certain countries, along with geopolitical tensions, are having a significant impact on global tourism market opportunities.

During the years of the Covid-19 pandemic, the global tourism market dealt a near-fatal blow, and the market players' income declined due to severe lockdown circumstances and the suspension of transportation options. However, after the lifting of the lockdown, the tourism business recommenced in 2022 and is expected to return to its previous growth rate in the next one to two years.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Govt. Initiatives to Bode Well for the Market

Health tourism produces significant cash in emerging nations, allowing them to expand their healthcare operations. As a response, public bodies have increased their engagement through travel and tourism websites in support of healthcare services. For instance, in February 2018, the administration of Thailand announced the requirements for granting smart visas for professionals or entrepreneurs willing to engage in launching new enterprises, which could assist global health tourism service providers in expanding their operations in Thailand.

As per the previous tourism market report, Thailand was ranked as the most popular medical tourist attraction in 2019. Thailand's prominence as one of Asia's most popular dental tourism destinations has contributed to its overall market development.

Increasing per capita income is driving the growth of global tourism market leading to continuous growth in international tourism. Over the last five years, tourism market in emerging economies, especially countries in South America and Asia have driven the global tourism market. Compared to a decade ago, global tourism market has undergone a lot of changes. Emerging economies now account for more market share as compared to developed economies. As per International Travel Association (ITA), the number of international tourists arrivals in the U.S.is expected to grow from 69.8 million in 2013 to 83.8 million by 2018.

Government bodies and organizations such as World Tourism Organization UNWTO are promoting tourism in order to attract diverse tourists across the globe. These initiatives are leading to the growth of global tourism market. Adventure tourism is new concept in tourism market driving the overall tourism market. Further, medical tourism is also a new trend observed in global tourism market. Significant price difference of medical procedures between different countries is driving the trend of medical tourism across the world. Global sports and game events is another driving factor for the global tourism market. People travel to enjoy sports events such as FIFA World Cup 2014, London Olympics 2012 and ICC World Cup 2011. However, disease outbreaks such as Ebola in specific countries affect the global tourism up to large extent. Ebola outbreak in West Africa affected the tourism market in African region.

The global tourism market is segmented on the basis of type, industry products, activities involved and geography. On the basis of type, international tourism and domestic/local tourism are the two major types of tourism market. Along with it, on the basis of purpose of travel or tourism the market for global tourism is segmented into adventure tourism, leisure business travel, conference or seminar travel, business tourism, visiting relatives and friends. The companies providing tourism services offer various products and services to their customer. Thus, the industry products included in the global tourism industry are traveler accommodations, travel arrangement and reservations, air transportation, other local transport such as car rental , food and beverage establishments, recreation and entertainment, gasoline and other retail activities. Further, the industry activities considered within the global tourism market include traveler accommodation services, providing hospitality services to international tourists, airline operation, automotive rental, travel agent and tour arrangement services. Countries such as U.S., Germany and France are popular destinations for global tourism; but in recent years other less well known countries from Asia and Africa have emerged as destinations of interest for international travelers. Thus, tourism service providers are realigning their services in order to reap the economic benefits from this trend

The global tourism market has a low level of concentration as there are large numbers of international and local players in tourism market. The market for global tourism is highly fragmented in nature. Aban Offshore Ltd., Accor Group, Crown Ltd., Balkan Holidays Ltd., Fred Harvey Company and G Adventures are some of the players in global tourism market.

This research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data and statistically-supported and industry-validated market data and projections with a suitable set of assumptions and methodology. It provides analysis and information by categories such as market segments, regions, product type and distribution channels.

The report covers exhaustive analysis on

• Market Segments
• Market Dynamics
• Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies involved
• Value Chain

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Regional analysis includes

• North America
• Latin America
• Western Europe
• Eastern Europe
• Middle East and Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need and save 40%!

Recommendations

Travel and Tourism

Wildlife Tourism Market

Published : March 2024

Medical Tourism Market

Published : November 2023

Turkey Medical Tourism Market

Published : July 2023

Tourism Security Market

Published : February 2023

Explore Travel and Tourism Insights

Talk To Analyst

Your personal details are safe with us. Privacy Policy*

- Talk To Analyst -

This report can be customized as per your unique requirement

- Get Free Brochure -

Request a free brochure packed with everything you need to know.

- Customize Now -

I need Country Specific Scope ( -30% )

I am searching for Specific Info.

- Download Report Brochure -

You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.

Report Description

Table of content, competitive landscape, methodology.

• Consumer Goods
• Travel & Luxury Travel
• Tourism Market Size, Share, Growth & Industry Trends [2032]

Tourism Market

Segments - by Travel Days (Within 7 Days, More Than 15 Days, and 7-15 Days), Travel Type (Business Spending and Leisure Spending), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2024–2032

Debadatta Patel

Fact-checked by:

Partha Paul

Tourism Market Outlook 2032

The global tourism market size was USD 12.4 Trillion in 2023 and is projected to reach USD 23.1 Trillion by 2032 , expanding at a CAGR of 5.4% during 2024–2032 . The market growth is attributed to the increasing standard of living and mobility. Increasing global mobility and disposable income are expected to boost the market. Tourism offers immense opportunities for economic growth and job creation as one of the world's largest economic sectors. It generates revenue, fosters cultural exchange, promotes peace, and helps preserve natural and cultural heritage.

Rising popularity of experiential tourism is projected to signify a shift in consumer preferences from traditional sightseeing to immersive experiences. Today's tourists seek authentic, personalized experiences that allow them to connect with local cultures, learn new skills, and gain a deeper understanding of their destinations. This trend is driving innovation in the tourism industry, with businesses developing unique offerings to cater to these evolving demands.

Impact of Artificial Intelligence (AI) in Tourism Market

Artificial Intelligence (AI) has a significant impact on tourism market. AI's role in enhancing customer service is particularly noteworthy, with chatbots and virtual assistants providing round-the-clock assistance, thereby improving response times and customer satisfaction. AI's ability to analyze vast amounts of data allows for the creation of highly personalized travel recommendations, enhancing customer engagement and fostering loyalty. AI-powered predictive analytics enable businesses to forecast demand accurately, optimize pricing strategies, and manage resources effectively on the operational side. Additionally, AI's role in automating routine tasks reduces operational costs and allows staff to focus on complex, value-adding activities.

Tourism Market Dynamics

Major drivers.

Surging globalization is expected to drive the market. Travel becomes easier and accessible as the world becomes interconnected. This trend is projected to boost the market, as it facilitates international travel and promotes cultural exchange. Rising government initiatives promoting tourism is projected to propel the market. Governments worldwide are estimated to invest in tourism infrastructure and marketing to attract international visitors. These initiatives are expected to boost the tourism market, as they enhance the accessibility and attractiveness of travel destinations.

Existing Restraints

Increasing environmental concerns are expected to pose a significant challenge to the market. The industry's impact on natural resources, pollution, and climate change is leading to growing scrutiny. This trend is projected to intensify, leading to stricter regulations and a decrease in tourist activities in certain regions. Growing security concerns are projected to act as a restraint on the market. Instances of terrorism, political instability, and natural disasters significantly deter tourists. This factor is likely to continue to influence the decisions of travelers, limiting the market.

Emerging Opportunities

­Increasing adoption of digital technology is projected to present a significant opportunity for the market. An increasing number of travelers are expected to use digital platforms for booking and planning their trips as technology advances. This trend is projected to open new avenues for market players, as they offer innovative and convenient digital solutions for travelers. High demand for wellness and medical tourism is expected to present potential for the market. Consumers are projected to seek travel experiences that promote wellness as health and wellness become important to them. This demand is likely to create opportunities for market players, as they develop and offer wellness-focused travel products and services.

Scope of the Tourism Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics are included in the report.

Regional Outlook

In terms of region , the global tourism market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe, specifically France held a major market share in 2023 due to its rich cultural heritage, world-renowned landmarks such as the Eiffel Tower and the Louvre, and its reputation as a global culinary capital. Additionally, France's well-developed infrastructure and strategic location in Europe, which allows for easy travel from neighboring countries, further bolstered its market share. The market in Asia Pacific, particularly China is projected to grow at a significant pace in the years to come owing to China's rich cultural history, diverse landscapes, and rapid urban development making it an increasingly attractive destination for international travelers. China's growing middle class is driving domestic tourism , contributing to its overall market share. The government of China’s initiatives to boost tourism, such as improving infrastructure and easing visa restrictions, are expected to enhance its appeal as a travel destination, thereby driving its market.

Tourism Market Segment Insights

Travel days segment analysis.

Based on travel days , the tourism market is divided into within 7 days, more than 15 days, and 7-15 days. The 7-15 days segment held the major share of the market in 2023 due to this duration offering an optimal balance between exploration and relaxation, enabling travelers to immerse themselves in the destination without feeling rushed. The rise of this segment is attributed to the increasing preference for comprehensive travel experiences that allow for a deeper understanding of the local culture and environment. The 7 days segment is expected to expand at a significant growth rate in the coming years owing to the growing demand for short, frequent getaways that provide a quick respite from daily routines. The convenience and affordability of these shorter trips and the increasing availability of weekend packages and city breaks, is expected to fuel the segment.

Travel Type Segment Analysis

On the basis of travel type , the global market is segregated into business spending and leisure spending. The business spending segment held largest market share in 2023 due to the necessity of face-to-face meetings and networking events in many industries. Despite the rise of digital communication tools, in-person interactions remain crucial in the business world, leading to a steady demand for business travel. The leisure spending segment is anticipated to grow at a substantial CAGR during the forecast period owing to the growing emphasis on work-life balance and the recognition of travel as a means of relaxation and rejuvenation. The increasing disposable income and the rising trend of experiential travel is projected to drive the segment in the coming years.

The tourism market has been segmented on the basis of

Travel Days

• Within 7 Days
• More Than 15 Days

Travel Type

• Business Spending
• Leisure Spending
• Asia Pacific
• North America
• Latin America
• Middle East & Africa

Key Players

• Austin Adventures, Inc.
• Butterfield & Robinson Inc.
• Cox & Kings Ltd.
• Discovery Nomads
• G Adventures
• Geographic Expeditions Inc.
• Intrepid Group, ltd.
• Mountain Travel Sobek
• Row Adventures

Key players competing in the global tourism market are Austin Adventures, Inc.; Butterfield & Robinson Inc.; Cox & Kings Ltd.; Discovery Nomads; G Adventures; Geographic Expeditions Inc.; Intrepid Group, ltd.; Mountain Travel Sobek; Row Adventures; and Tui Group. These companies use development strategies including mergers, acquisitions, partnerships, collaboration, and product launches to expand their consumer base worldwide.

In January 2021 , Geographic Expeditions Inc. , a key market player, initiated a three-country expedition across the Horn of Africa, encompassing less explored destinations such as Eritrea, Djibouti, and the self-proclaimed nation of Somaliland.

Purchase Premium Report

• Single User $4200
• Multi User $5500
• Corporate User $6600
• Online License $2999
• Excel Data Pack $2599

Customize This Report

• Ask for Research To Be Focused On Specific Regions or Segments
• Receive Data As Per Your Format and Definition
• Companies Profiled based on Your Requirements
• Breaking Down Competitive Landscape as per Your Requirements
• Any Level of Customization

Our Clients

We needed a highly accurate and precise report, which delivered promptly. The company compiled information from a wide array of reliable agencies and sourcess.It is extremely satisfactory to be working with you. Strategy Head of Major Tech Company

We were very pleased to contact as they tailored reports precisely as per our requirements. As we are dealing with the aerospace and defense industry, we need reports of high accuracy and substantial quality. Major Player in Defense Industry

Extremely delighted to have a well-crafted report on “Global Packaging Solutions Market Research Report” from your team. Thank you for providing me with all our requirements and for incorporating our suggestions. CMO of Leading Packaging Company from USA

I had a good experience working with as they were very open to all constructive changes in the report. I found that the report had its charm embedded with ample of data. Founder and Managing Partner of Major Korean Company

Our company has been working with for some years now and we are very happy with the quality of the reports provided by the company.I, on behalf of my organization, would like to thank you for offering professional reports. Global Consulting Firm

Quick Contact

+1 909 414 1393

[email protected]

Certified By

Related Reports

Some other reports from this category!

Camping Sleeping Bags Market Report | Global Forecast From 2023 To 2032

Cruise Liners Market Report | Global Forecast From 2023 To 2032

Duty-Free and Travel Retail Market Report | Global Forecast From 2023 To 2032

Duty Free & Travel Retail Market Report | Global Forecast From 2023 To 2032

Business Travel Market Report | Global Forecast From 2023 To 2032

Travel Luggage & Bags Market Report | Global Forecast From 2023 To 2032

Adventure Tourism Market Report | Global Forecast From 2023 To 2032

Cooler Bags Market Report | Global Forecast From 2023 To 2032

Luggage & Bags Market Report | Global Forecast From 2023 To 2032

Leather Luggage Market Research Report 2032

• Free Sample

• Tourism Market
• Hospitality & Tourism

Tourism Market Size, Share, and Growth, Analysis Research Report – Segmented By Type (International Tourism and Domestic/Local Tourism), Purpose (Adventure Tourism, Business Travel, Conference or Seminar Travel, Family and Friend Visits and Others), and Region - Industry Forecast of 2024 to 2029.

• Product Description
• Table of Contents
• List of table & Figure
• Request Sample
• Description

Tourism Market Size (2024 - 2029):

The Global  Tourism Market  was worth US$ 11.03 trillion in 2023 and is anticipated to reach a valuation of US$ 14.77 trillion by 2029 and it is predicted to register a CAGR of 5% during the forecast period 2024-2029.

Market Overview:

Worldwide tourism has performed well over the five-year period, and economies in emerging markets continue to stimulate expansion.   In addition, countries in Asia and South America have seen a strong expansion in per capita income, which has allowed consumers in these regions to travel abroad in escalating numbers. However, due to the worldwide spread of COVID-19 (coronavirus) in 2020, industry revenue is predicted to decline by 8.9%. The worldwide pandemic is supposed to have a huge effect on all tourism-related industries, as many countries suspend international travel and limit the number of domestic flights.

Tourism is defined as the fact that international visitors who cross borders travel mainly for business, conferences, government affairs, and for leisure, vacations or to visit local people, friends, and family. The main industries that benefit from tourism spending include national and international air transport, accommodation services, food services, beverages, car rental, and travel agencies.

Market Trends:

Government agencies and organizations such as the World Tourism Organization, and UNWTO, promote tourism to attract diverse tourists from around the world. These initiatives are leading to the expansion of the world tourism market. Adventure tourism is a new concept in the tourism market that drives the entire industry. Also, medical tourism is also a new concept that is gaining ground around the world. The significant difference in prices for medical procedures between different countries is driving the trend in the medical tourism sector. Another determining factor for the global tourism market is the surge in international sporting and recreational events.

Market Drivers:

The increase in per capita income stimulates the expansion of the global tourism market, which translates into a continuous expansion of international tourism. For the past five years, the tourism market in emerging economies, particularly countries in South America and Asia, has been the driving force behind the worldwide industry. Compared to ten years ago, the world tourism market has undergone many changes. Emerging economies now represent more market share than developed economies. In recent years, the adventure tourism industry has grown exponentially worldwide. Also, travelers are interested in visiting unknown destinations for fun. Besides, a significant increase in government initiatives in the form of public and private partnerships to promote tourism is driving the expansion of the worldwide adventure travel market. The comfort factor associated with the application and implementation of the e-tourism market has been an important factor for this market. Access to the complete travel package as well as strategic access to know all the relevant information related to the place has helped customers opt for electronic means to make their travel plans.

Market Restraints:

The risk of unpredictable weather conditions limits the expansion of the global tourism market.

Market Opportunities:

The development of new trends like adventure tourism, medical tourism, etc., are likely to promote the expansion in call of the global tourism market. Adventure tourism includes some activities such as rock climbing, hiking, caving, rafting, and others. Tourism is one of the sectors with the highest exponential expansion, among which adventure tourism is one of the fastest growing. According to a study of the travel market, Europe and America are the two main regions of this market. Furthermore, the introduction of artificial intelligence plays a vital role in the operation and exploitation of adventure tourism. The growing trend of social media is also estimated to offer a promising opportunity for this market expansion.

TOURISM MARKET REPORT COVERAGE:

Market Segmentation:

Tourism Market -  By Type:

• International Tourism
• Domestic/Local Tourism

Tourism Market -  By Purpose:

• Adventure Tourism
• Business Travel
• Conference or Seminar Travel
• Family and Friend Visits

Tourism service companies offer various products and services to their clients. Thus, the industry products included in the worldwide tourism industry are accommodation for travelers, travel organizations and reservations, air transport, other local transport such as car rental, food and drink establishments, recreation and entertainment, gasoline, and other activities. In addition, industrial activities considered in the worldwide tourism market include accommodation services for travelers, provision of hospitality services to international tourists, airline operation, motor vehicle leasing, travel agencies, and travel organization services.

Market Regional Analysis:

The  Tourism Market Report includes the segmentation of Regions:

• North America 
• Europe 
• Asia Pacific
• Latin America 
• Middle East & Africa 

Countries like the United States, Germany, and France are popular destinations for world tourism. But in recent years, other lesser-known countries in Asia and Africa have emerged as destinations of interest to international travellers. Therefore, tourism service providers are reorienting their services to take advantage of the economic benefits of this trend. Thailand was the most popular destination for medical tourism in 2019. The expansion of the market was due to Thailand's status as one of the most popular tourist destinations in Asia. The escalating number of private hospitals, improvements in health infrastructure in general, and cheaper treatment costs are responsible for the expansion of medical tourists arriving in Thailand. Thailand has more than 450 private hospitals and that number is likely to grow exponentially.

Medical tourism generates substantial income in developing economies, helping them to further develop their health activities. This has resulted in escalated participation and promotion of medical tourism by government authorities. For example, in Thailand, the government is targeting potential new markets such as China, Laos, Myanmar, Cambodia, and Vietnam to benefit from the growing wealth and growing call for professional healthcare services in these countries. In February 2018, the government announced the prerequisites for the issuance of smart visas for professionals or entrepreneurs interested in investing in new businesses, which will help international medical tourism providers expand their business in Thailand with incentives such as granting a visa period of 4 years.

Impact of COVID-19 on the Tourism Market:

The novel coronavirus, which is one of its types of humanitarian disasters, has affected people and businesses around the world, triggering a worldwide economic crisis. In this sense, the tourism sector is no exception.  COVID-19 has given almost a death blow to the tourism industry around the world. The strict lockdown conditions and shutdown of transport modes have resulted in declining revenue in this industry. However, with the relaxation of lockdown conditions, the business is supposed to resume in 2021.

Market Key Players:

The Tourism Market has a low level of concentration as there are large numbers of international and local players in the tourism market. The market for global tourism is highly fragmented.

• Aban Offshore Ltd.
• Accor Group
• Balkan Holidays Ltd.
• Fred Harvey Company
• G Adventures

Market Recent Developments:

Mumbai-based Gem Tours & Travel has declared a coronavirus vaccination tour package for High Network Individual consumers who wish to travel to the United States for the shooting.

When I submit this form, I am consenting to Market Data Forecast Privacy Policy .

Frequently Asked Questions

1. What is the Tourism Market growth rate during the projection period? +

The Global Tourism Market is expected to grow with a CAGR of 5% between 2024-2029.

2. What can be the total Tourism Market value? +

The Global Tourism Market size is expected to reach a revised size of US$ 14.77 trillion by 2029.

3. Name any three Tourism Market key players? +

Accor Group, Crown Ltd., and Balkan Holidays Ltd. are the three tourism market key players.

Access the study in MULTIPLE FORMATS Purchase options starting from $ 1800

Didn’t find what you’re looking for? TALK TO OUR ANALYST TEAM

Need something within your budget? NO WORRIES! WE GOT YOU COVERED!

Call us on: +1 888 702 9696 (U.S Toll Free)

Write to us: [email protected]

Research Areas

Reports By Region

• > Global
• > North America
• > Europe
• > Asia Pacific
• > Latin America
• > Middle East & Africa
• > Country

Reports By Industry

• > Healthcare
• > Agriculture
• > Food and Beverage
• > Chemicals & Materials
• > Automotive
• > Information Technology
• > Electronics and Semiconductor
• > Energy and Resources
• > Aerospace And Defense
• > Consumer Goods And Services
• > Automation and Process Control
• > Hospitality & Tourism

WE ARE HERE TO HELP YOU

Fill the details to enquire now

Yes, I've read the Privacy Policy

* All fields are mandatory

© 2024 Market Data Forecast All Rights Reserved.

To request a free sample copy of this report, please complete the form below

We value your investment and offer free customization​ with every report to fulfil your exact research needs.​

Call Support +1 801 639 9061

sales & inquiry   [email protected]

• Aerospace & Defense
• Agriculture
• Chemicals And Materials
• Consumer Goods
• Energy & Power
• Food & Beverages
• Industrial Automation & Equipment
• Packaging & Transport
• Semiconductors & Electronics
• Specialty & Fine Chemicals
• Water & Sludge Treatment
• Asia Pacific
• Latin America
• North America
• Middle East & Africa
• Consultancy Services
• Press Releases
• Hospitality & Tourism

Global Tourism Market 2024–2033

Tourism market size, trends and insights by travel purpose (leisure tourism, business tourism, medical tourism, cultural & heritage tourism, others), by travel type (solo, group), by geographic (domestic tourism, international tourism), by mode of booking (ota platform, direct booking), by age group (below 30 years, 30 to 41 years, 42 to 49 years, 50 years & above), and by region - global industry overview, statistical data, competitive analysis, share, outlook, and forecast 2024–2033.

Report Code: CMI37676

Published Date: January 2024

Pages: 320+

Category: Hospitality & Tourism

• Product Description

Table of Contents

• Methodology
• Key Players

Report Snapshot

Source: CMI

Major Players

• Expedia Group Inc.
• Booking Holdings Inc.
• Airbnb Inc.
• com Group Limited
• com International Ltd.

Exclusive, in-depth market intelligence can help you increase your Revenue.

Reports Description

As per the current market research conducted by the CMI Team, the global Tourism Market is expected to record a CAGR of 3.7% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 8,879.2 Billion . By 2032, the valuation is anticipated to reach USD 12,313.5 Billion .

The tourism market encompasses the global industry facilitating travel for leisure, business, and other purposes. It includes a diverse range of services, from transportation and accommodation to attractions, tour operations, and travel agencies.

Key players such as Expedia, Airbnb, and hotel chains influence the market, while trends like sustainable travel, digital transformation, and local experiences shape its trajectory. The market is sensitive to economic conditions, geopolitical events, and health crises.

As a dynamic sector, it continuously evolves, driven by consumer preferences, technological advancements, and environmental considerations, playing a vital role in global economies and cultural exchange.

Tourism Market – Significant Growth Factors

The Tourism Market presents significant growth opportunities due to several factors:

• Digital Transformation : The integration of advanced technologies, including online booking platforms, mobile apps, and virtual experiences, enhances the overall traveler experience, streamlining and personalizing the booking and travel process.
• Rising Middle-Class Travelers : The growth of the middle class, particularly in emerging markets, fuels increased tourism demand as more people can afford domestic and international travel, boosting the overall market.
• Sustainable and Experiential Tourism : The shift towards sustainable and experiential travel experiences reflects changing consumer preferences, with travelers seeking authentic, eco-friendly, and culturally immersive destinations and activities.
• Globalization and Connectivity : Improved transportation infrastructure and increased connectivity via airlines and digital platforms contribute to the globalization of tourism, making diverse destinations more accessible to a wider audience.
• Health and Wellness Tourism : The growing focus on health and wellness presents an opportunity for the tourism market. Travelers seek destinations and experiences that promote well-being, including spa retreats, wellness resorts, and nature-centric activities.
• Culinary and Food Tourism : Culinary and food tourism offers an opportunity for the tourism sector to capitalize on the rising interest in gastronomy. Travelers increasingly prioritize destinations known for unique culinary experiences, local cuisines, and food-related events, contributing to the growth of this niche market segment.

Tourism Market – Mergers and Acquisitions

The Tourism Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Tourism Market include:

• In 2023, Lindblad Expeditions partnered with FOOD & WINE magazine for an immersive eight-day journey along the Columbia and Snake Rivers in the Pacific Northwest. The expedition focused on exploring the area’s rich historical, agricultural, and natural features, offering guests a unique experience to savor local cuisine and wines.
• In 2022, Intrepid Travel introduced its latest adventure tour packages in the U.S., integrating outdoor athletic activities like cycling and walking with curated itineraries emphasizing sightseeing and cuisine. The new offerings cater to travelers seeking an active and immersive experience, blending adventure with cultural exploration.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Tourism Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Tourism Market – Significant Threats

The Tourism Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Pandemics and Health Crises : Global health crises, such as pandemics, pose a significant threat to the tourism market, leading to travel restrictions, lockdowns, and a decline in consumer confidence, adversely impacting the entire industry.
• Geopolitical Instability : Political unrest, conflicts, and geopolitical tensions can disrupt travel plans and deter tourists from visiting certain regions, affecting the overall stability and attractiveness of those destinations.
• Natural Disasters : Natural disasters, including hurricanes, earthquakes, and tsunamis, pose a threat to tourism-dependent areas, causing infrastructure damage, disruptions to services, and a decline in visitor numbers.
• Terrorism and Security Concerns : Security threats and terrorist activities can lead to increased safety concerns among travelers, resulting in decreased tourism in affected regions due to fear of potential risks.
• Environmental Degradation and Climate Change : Environmental issues, such as climate change and ecological degradation, pose threats to tourism. Destinations impacted by extreme weather events, loss of biodiversity, or environmental deterioration may experience a decline in visitor numbers and attractiveness.

Report Scope

Category-Wise Insights

By Travel Purpose

• Leisure Tourism: Leisure tourism involves travel for relaxation and recreation. Trends include a rise in experiential travel, eco-friendly options, a preference for unique destinations, and a growing focus on health and wellness, reflecting a shift towards authentic and sustainable travel experiences.
• Business Tourism: Business tourism focuses on travel for conferences, meetings, and events. Trends encompass virtual and hybrid events, technological integration for seamless planning, an emphasis on sustainable business practices, and the adoption of flexible meeting formats in response to changing work environments.
• Medical Tourism: Medical tourism involves travel for healthcare services. Trends include the globalization of healthcare, increased emphasis on wellness tourism, the integration of telemedicine for remote consultations, and the growing popularity of preventive and elective medical procedures among international travelers.
• Cultural & Heritage Tourism: Cultural and heritage tourism centers around exploring historical sites and experiencing local traditions. Trends include immersive cultural experiences, heritage conservation efforts, digital platforms offering virtual heritage tours, and a focus on responsible tourism to protect cultural and historical assets.
• Others: The “others” category encompasses diverse travel purposes. Trends may include adventure tourism’s rise, nature-based and wildlife tourism, as well as niche markets like food and wine tourism. Emerging trends reflect evolving traveler interests, such as dark tourism and voluntourism, adding depth and variety to the tourism market.

By Travel Type

• Solo Travel: Solo travel involves individuals exploring destinations independently. Trends include a rise in solo female travel, a focus on self-discovery and personal growth, and technology-driven tools for solo travelers, promoting safety and facilitating seamless experiences for those venturing alone.
• Group Travel: Group travel involves organized trips with multiple participants. Trends encompass the growth of group tours catering to specific interests, such as adventure or culinary experiences, the rise of multigenerational group travel, and increased use of technology for group coordination and communication during trips.

Global Tourism Market 2023–2032 (By Billion)

By Geographic

• Domestic Tourism: Domestic tourism involves travel within one’s own country. Trends include a surge in domestic travel post-pandemic, a preference for local and rural destinations, and increased interest in outdoor and nature-based activities, reflecting a desire for familiarity and exploration of nearby attractions.
• International Tourism: International tourism involves travel between countries. Trends include the rebound of international travel post-pandemic, a focus on sustainable and responsible tourism, the rise of experiential and cultural exploration, and advancements in technology facilitating seamless cross-border travel experiences.

By Mode of Booking

• OTA Platform: Online Travel Agency (OTA) platforms facilitate travel bookings through digital platforms. Trends include the dominance of major OTAs, personalized recommendations, and the integration of artificial intelligence for tailored travel experiences, providing users with a comprehensive and convenient one-stop solution for their travel needs.
• Direct Booking: Direct booking involves travelers making reservations directly with hotels, airlines, or other service providers without intermediaries. Trends include loyalty programs, exclusive discounts, and personalized marketing strategies, empowering businesses to build direct relationships with customers and enhance the overall booking experience.

By Age Group

• Below 30 Years: Travelers below 30 seek adventurous, budget-friendly experiences. Trends include social media influence, sustainable travel choices, and a preference for experiential over materialistic travel, shaping a dynamic and socially conscious segment in the tourism market.
• 30 to 41 Years: The 30 to 41 age group comprises professionals seeking a balance between work and travel. Trends include leisure travel, digital nomadism, and a preference for customized and personalized travel experiences, reflecting a blend of work, leisure, and exploration.
• 42 to 49 Years: Travelers aged 42 to 49 typically prioritize family-oriented and culturally rich experiences. Trends include multigenerational travel, educational trips for families, and a focus on slow travel, encouraging a deeper immersion into local cultures and heritage.
• 50 Years & Above: Travelers aged 50 and above often pursue leisurely and comfort-focused travel. Trends include luxury travel experiences, wellness and health-focused retreats, and an increasing interest in educational and volunteer-based tourism, reflecting a diverse and discerning segment in the market.

Global Tourism Market 2023–2032 (By Travel Type)

Tourism Market – Regional Analysis

The Tourism Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America : North America sees a rise in experiential travel, with an emphasis on outdoor adventures and sustainable tourism. The region embraces technology for contactless travel experiences and explores wellness tourism, reflecting a growing interest in health-conscious travel choices.
• Europe : Europe emphasizes cultural and historical exploration, promoting heritage tourism and preservation efforts. Sustainable travel gains traction, with eco-friendly accommodations and responsible tourism practices. Virtual reality and augmented reality technologies enhance the visitor experience at historical sites.
• Asia-Pacific : Asia-Pacific experiences a surge in domestic tourism, with a focus on local and regional exploration. The region embraces technological innovations like AI-driven travel apps and smart tourism initiatives. Wellness and medical tourism have gained popularity, attracting international visitors seeking holistic health experiences.
• LAMEA (Latin America, Middle East, and Africa) : LAMEA showcases a rise in adventure and nature-based tourism, leveraging the region’s diverse landscapes. Cultural festivals and events attract travelers, while luxury travel experiences gain momentum. The region emphasizes sustainable tourism, with eco-lodges and conservation projects enhancing tourism offerings.

Global Tourism Market 2023–2032 (By Mode of Booking)

Competitive Landscape – Tourism Market

The Tourism Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

• Marriott International Inc.
• Hilton Worldwide Holdings Inc.
• InterContinental Hotels Group PLC
• The Priceline Group Inc.
• Delta Air Lines Inc.
• American Express Global Business Travel (GBT)
• Wyndham Hotels & Resorts Inc.
• Hyatt Hotels Corporation

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New entrants like Hopper and KAYAK leverage cutting-edge technologies, AI, and machine learning for innovative travel solutions, disrupting the market with personalized services. Dominant players include Booking Holdings, Expedia Group, and Airbnb, leading with extensive global networks and user-friendly platforms.

Airbnb’s unique home-sharing model challenges traditional accommodations, while Booking Holdings and Expedia dominate online travel agencies with diverse offerings. Continuous innovation, strategic acquisitions, and emphasis on user experience position these key players as market leaders, influencing industry trends and shaping the evolving landscape of the highly competitive tourism market.

  The Tourism Market is segmented as follows:

• Leisure Tourism
• Business Tourism
• Medical Tourism
• Cultural & Heritage Tourism
• Domestic Tourism
• International Tourism
• OTA Platform
• Direct Booking
• Below 30 years
• 30 to 41 Years
• 42 to 49 Years
• 50 Years & Above

Regional Coverage:

• Rest of North America
• Netherlands
• Rest of Europe
• New Zealand
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa
• Rest of Latin America
• 1.1 Report Description and Scope
• 1.2 Research scope
• 1.3.1 Market Research Type
• 1.3.2 Market Research Methodology
• 2.1 Global Tourism Market, (2024 – 2033) (USD Billion)
• 2.2 Global Tourism Market: snapshot
• 3.1 Tourism Market: Market Dynamics
• 3.2.1 Digital Transformation
• 3.2.2 Rising Middle-Class Travelers
• 3.2.3 Sustainable and Experiential Tourism
• 3.2.4 Globalization and Connectivity
• 3.2.5 Health and Wellness Tourism
• 3.2.6 Culinary and Food Tourism.
• 3.3 Market Restraints
• 3.4 Market Opportunities
• 3.5 Market Challenges
• 3.6 Porter’s Five Forces Analysis
• 3.7.1 Market Attractiveness Analysis By Travel Purpose
• 3.7.2 Market Attractiveness Analysis By Travel Type
• 3.7.3 Market Attractiveness Analysis By Geographic
• 3.7.4 Market Attractiveness Analysis By Mode of Booking
• 3.7.5 Market Attractiveness Analysis By Age Group
• 4.1.1 Global Tourism Market: Company Market Share, 2022
• 4.2.1 Acquisitions & mergers
• 4.2.2 New Product launches
• 4.2.3 Agreements, partnerships, collaboration, and joint ventures
• 4.2.4 Research and development and Regional expansion
• 4.3 Price trend analysis
• 5.1.1 Global Tourism Market Share, By Travel Purpose, 2022 and – 2033
• 5.2.1 Global Tourism Market by Leisure Tourism, 2024 – 2033 (USD Billion)
• 5.3.1 Global Tourism Market by Business Tourism, 2024 – 2033 (USD Billion)
• 5.4.1 Global Tourism Market by Medical Tourism, 2024 – 2033 (USD Billion)
• 5.5.1 Global Tourism Market by Cultural & Heritage Tourism, 2024 – 2033 (USD Billion)
• 5.6.1 Global Tourism Market by Others, 2024 – 2033 (USD Billion)
• 6.1.1 Global Tourism Market Share, By Travel Type, 2022 and – 2033
• 6.2.1 Global Tourism Market by Solo, 2024 – 2033 (USD Billion)
• 6.3.1 Global Tourism Market by Group, 2024 – 2033 (USD Billion)
• 7.1.1 Global Tourism Market Share, By Geographic, 2022 and – 2033
• 7.2.1 Global Tourism Market by Domestic Tourism, 2024 – 2033 (USD Billion)
• 7.3.1 Global Tourism Market by International Tourism, 2024 – 2033 (USD Billion)
• 8.1.1 Global Tourism Market Share, By Mode of Booking, 2022 and – 2033
• 8.2.1 Global Tourism Market by OTA Platform, 2024 – 2033 (USD Billion)
• 8.3.1 Global Tourism Market by Direct Booking, 2024 – 2033 (USD Billion)
• 9.1.1 Global Tourism Market Share, By Age Group, 2022 and – 2033
• 9.2.1 Global Tourism Market by Below 30 Years, 2024 – 2033 (USD Billion)
• 9.3.1 Global Tourism Market by 30 to 41 Years, 2024 – 2033 (USD Billion)
• 9.4.1 Global Tourism Market by 42 to 49 Years, 2024 – 2033 (USD Billion)
• 9.5.1 Global Tourism Market by 50 Years & Above, 2024 – 2033 (USD Billion)
• 10.1 Global Tourism’s Market Regional Overview
• 10.2 Global Tourism’s Market Share, by Region, 2022 & – 2033 (USD Billion)
• 10.3.1.1 North America Tourism’s Market, by Country, 2024 – 2033 (USD Billion)
• 10.4.1 North America Tourism’s Market, by Travel Purpose, 2024 – 2033 (USD Billion)
• 10.5.1 North America Tourism’s Market, by Travel Type, 2024 – 2033 (USD Billion)
• 10.6.1 North America Tourism’s Market, by Geographic, 2024 – 2033 (USD Billion)
• 10.7.1 North America Tourism’s Market, by Mode of Booking, 2024 – 2033 (USD Billion)
• 10.8.1 North America Tourism’s Market, by Age Group, 2024 – 2033 (USD Billion)
• 10.9.1.1 Europe Tourism’s Market, by Country, 2024 – 2033 (USD Billion)
• 10.10.1 Europe Tourism’s Market, by Travel Purpose, 2024 – 2033 (USD Billion)
• 10.11.1 Europe Tourism’s Market, by Travel Type, 2024 – 2033 (USD Billion)
• 10.12.1 Europe Tourism’s Market, by Geographic, 2024 – 2033 (USD Billion)
• 10.13.1 Europe Tourism’s Market, by Mode of Booking, 2024 – 2033 (USD Billion)
• 10.14.1 Europe Tourism’s Market, by Age Group, 2024 – 2033 (USD Billion)
• 10.15.1.1 Asia Pacific Tourism’s Market, by Country, 2024 – 2033 (USD Billion)
• 10.16.1 Asia Pacific Tourism’s Market, by Travel Purpose, 2024 – 2033 (USD Billion)
• 10.17.1 Asia Pacific Tourism’s Market, by Travel Type, 2024 – 2033 (USD Billion)
• 10.18.1 Asia Pacific Tourism’s Market, by Geographic, 2024 – 2033 (USD Billion)
• 10.19.1 Asia Pacific Tourism’s Market, by Mode of Booking, 2024 – 2033 (USD Billion)
• 10.20.1 Asia Pacific Tourism’s Market, by Age Group, 2024 – 2033 (USD Billion)
• 10.21.1.1 Latin America Tourism’s Market, by Country, 2024 – 2033 (USD Billion)
• 10.22.1 Latin America Tourism’s Market, by Travel Purpose, 2024 – 2033 (USD Billion)
• 10.23.1 Latin America Tourism’s Market, by Travel Type, 2024 – 2033 (USD Billion)
• 10.24.1 Latin America Tourism’s Market, by Geographic, 2024 – 2033 (USD Billion)
• 10.25.1 Latin America Tourism’s Market, by Mode of Booking, 2024 – 2033 (USD Billion)
• 10.26.1 Latin America Tourism’s Market, by Age Group, 2024 – 2033 (USD Billion)
• 10.27.1.1 The Middle-East and Africa Tourism’s Market, by Country, 2024 – 2033 (USD Billion)
• 10.28.1 The Middle-East and Africa Tourism’s Market, by Travel Purpose, 2024 – 2033 (USD Billion)
• 10.29.1 The Middle-East and Africa Tourism’s Market, by Travel Type, 2024 – 2033 (USD Billion)
• 10.30.1 The Middle-East and Africa Tourism’s Market, by Geographic, 2024 – 2033 (USD Billion)
• 10.31.1 The Middle-East and Africa Tourism’s Market, by Mode of Booking, 2024 – 2033 (USD Billion)
• 10.32.1 The Middle-East and Africa Tourism’s Market, by Age Group, 2024 – 2033 (USD Billion)
• 11.1.1 Overview
• 11.1.2 Financials
• 11.1.3 Product Portfolio
• 11.1.4 Business Strategy
• 11.1.5 Recent Developments
• 11.2.1 Overview
• 11.2.2 Financials
• 11.2.3 Product Portfolio
• 11.2.4 Business Strategy
• 11.2.5 Recent Developments
• 11.3.1 Overview
• 11.3.2 Financials
• 11.3.3 Product Portfolio
• 11.3.4 Business Strategy
• 11.3.5 Recent Developments
• 11.4.1 Overview
• 11.4.2 Financials
• 11.4.3 Product Portfolio
• 11.4.4 Business Strategy
• 11.4.5 Recent Developments
• 11.5.1 Overview
• 11.5.2 Financials
• 11.5.3 Product Portfolio
• 11.5.4 Business Strategy
• 11.5.5 Recent Developments
• 11.6.1 Overview
• 11.6.2 Financials
• 11.6.3 Product Portfolio
• 11.6.4 Business Strategy
• 11.6.5 Recent Developments
• 11.7.1 Overview
• 11.7.2 Financials
• 11.7.3 Product Portfolio
• 11.7.4 Business Strategy
• 11.7.5 Recent Developments
• 11.8.1 Overview
• 11.8.2 Financials
• 11.8.3 Product Portfolio
• 11.8.4 Business Strategy
• 11.8.5 Recent Developments
• 11.9.1 Overview
• 11.9.2 Financials
• 11.9.3 Product Portfolio
• 11.9.4 Business Strategy
• 11.9.5 Recent Developments
• 11.10.1 Overview
• 11.10.2 Financials
• 11.10.3 Product Portfolio
• 11.10.4 Business Strategy
• 11.10.5 Recent Developments
• 11.11.1 Overview
• 11.11.2 Financials
• 11.11.3 Product Portfolio
• 11.11.4 Business Strategy
• 11.11.5 Recent Developments
• 11.12.1 Overview
• 11.12.2 Financials
• 11.12.3 Product Portfolio
• 11.12.4 Business Strategy
• 11.12.5 Recent Developments
• 11.13.1 Overview
• 11.13.2 Financials
• 11.13.3 Product Portfolio
• 11.13.4 Business Strategy
• 11.13.5 Recent Developments
• 11.14.1 Overview
• 11.14.2 Financials
• 11.14.3 Product Portfolio
• 11.14.4 Business Strategy
• 11.14.5 Recent Developments
• 11.15.1 Overview
• 11.15.2 Financials
• 11.15.3 Product Portfolio
• 11.15.4 Business Strategy
• 11.15.5 Recent Developments
• 11.16.1 Overview
• 11.16.2 Financials
• 11.16.3 Product Portfolio
• 11.16.4 Business Strategy
• 11.16.5 Recent Developments

List Of Figures

Figures No 1 to 35

List Of Tables

Tables No 1 to 127

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2032

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them. Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Market Analysis Matrix

Prominent Player

1 . Which are the driving factors of the Tourism Market?

The key factors driving the Market are Digital Transformation, Rising Middle-Class Travelers, Sustainable and Experiential Tourism, Globalization and Connectivity, Health and Wellness Tourism And Culinary and Food Tourism.

2 . Which type led the Tourism market?

The “Leisure Tourism” category dominated the market in 2022.

3 . Who are the key players in the Tourism market?

The key players in the market are Expedia Group Inc., Booking Holdings Inc., Airbnb Inc., Trip.com Group Limited, Ctrip.com International Ltd., Marriott International Inc., Accor S.A., Hilton Worldwide Holdings Inc., InterContinental Hotels Group PLC, The Priceline Group Inc., Delta Air Lines Inc., American Express Global Business Travel (GBT), TUI Group, Wyndham Hotels & Resorts Inc., Hyatt Hotels Corporation, Others.

4 . Which region held the largest market share in the Tourism market?

“North America” had the largest share in the Tourism Market.

5 . What is the growth rate of the Tourism market?

The global market is projected to grow at a CAGR of 3.7% during the forecast period, 2023-2032.

6 . How much is the Tourism market?

The Tourism Market size was valued at USD 8,879.2 Billion in 2023.

Related Reports

India Luxury Hotel Market 2024–2033

Global Sports Tourism Market 2024–2033

Global Conference Tourism Market 2024–2033

PURCHASE OPTIONS

What You Get :

• PDF Report Format.
• Can be accessible by 1 single user.
• Free 25% or 40 hours of customisation.
• Free post-sale service assistance.
• 15% discount on your next purchase.
• Dedicated account Associate .
• Permission to print the report.
• Service guarantee available.
• PDF and Excel Datasheet Formats.
• Can be accessible upto 2 to 5 users.
• Free 35% or 60 hours of customisation.
• 25% discount on your next purchase.
• Personalised market brief by author.
• Report in your Language.
• PDF, Excel and Power Point.
• Can be accessible by unlimited users.
• Free 40% or 80 hours of customisation.
• 30% discount on your next purchase.
• Dedicated account manager.
• Excel Datasheet Format.
• Customized access as per user request.
• Upgradable to other licenses.
• Free 20% or 10 hours of customisation.
• PDF, Excel, Power Point and Power BI.
• Every Year Free Update ( Apr – Apr)
• Personalized market brief by author
• Free 50% or 90 hours of customization.
• Up to 50 Company Profiles
• Free post-sale service assistance with guarantee
• 40% discount on your next purchase.
• Dedicated account team.

Want to customize this report? 100% FREE CUSTOMIZATION!

• Top Navigation

The International Tourism Market in the Destinations of the World

Cite this chapter.

• François Vellas &
• Lionel Bécherel  

75 Accesses

The international tourism market is highly segmented by types of products, clientele and destinations. The analysis of tourism markets in each destination region of the world gives a general insight into current situations and past and future trends. For instance, it highlights the relative importance of intra-regional tourism in Europe, a consequence of the high concentration of international tourism in the region. Indeed, there are many country borders within a relatively small area and land communication (railway and road systems) is accessible and extensive. In contrast, the development of international tourism in other regions of the world such as Africa and South Asia is hampered by weak intra-regional flows, not just because of the low purchasing power of their populations but also because of the slowness of land transport and because access is restricted by poor networks of usable roads. Visitors to these areas tend to favour air transport although this is a far more expensive mode of transport.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Unable to display preview.  Download preview PDF.

Further Reading

Boerjan P. and Vanhove, N. ‘The Tourism Demand Reconsidered in the Context of the Economic Crisis’, Tourist Review , 38 (2), pp. 2–11, 1984.

Article   Google Scholar  

Boniface, B., Cooper, C. The Geography of Travel and Tourism , London: Heinemann, 1987.

Google Scholar  

Burton, R . Travel Geography, London: Pitman, 1991 .

Calantone, R. J. and Johar, J. S. ‘Seasonal Segmentation of the Tourism Market Using the Benefit Segmentation Framework’, Journal of Travel Research , 23 (2), pp. 14–24, 1984.

Mill, R. C. Tourism: The International Business . Englewood Cliffs, NJ: Prentice-Hall, 1990.

Richie, J. R. B. and Filiatraut, P. ‘Family Vacation Decision-making — a Replication and Extension’, Journal of Travel Research , 18 (4), pp. 3–14, 1980.

Sauran, A. ‘Economic Determinants of Tourist Demand: A Survey’, Tourist Review , 33 (1), pp. 2–4, 1979.

Smith, S. L. J. ‘Room for Rooms: A Procedure of the Estimation of Potential Expansion of Tourist Accommodation’, Journal of Travel Research , 15 (4), pp. 26–9, 1977.

Uysal, M. and Crompton, J. L. ‘An Overview of Approaches used to Forecast Tourism Demand’, Journal of Travel Research , 23 (4), pp. 7–15, 1985.

WTO, WTO News , no. 1, January–February 1994.

WTO, International Tourism in Europe, 1970–1993 , January 1994.

WTO, International Tourism in the Americas, 1970–1993 January 1994.

WTO, International Tourism in Africa, 1970–1993 January 1994.

WTO, International Tourism in the Middle East, 1970–1993 January 1994.

WTO, International Tourism in South Asia, 1970–1993 January 1994

WTO, International Tourism in East Asia and the Pacific, 1970–1993 , January 1994.

Download references

You can also search for this author in PubMed   Google Scholar

Copyright information

© 1995 François Vellas and Lionel Bécherel

About this chapter

Vellas, F., Bécherel, L. (1995). The International Tourism Market in the Destinations of the World. In: International Tourism. Palgrave, London. https://doi.org/10.1007/978-1-349-24074-6_2

Download citation

DOI : https://doi.org/10.1007/978-1-349-24074-6_2

Publisher Name : Palgrave, London

Print ISBN : 978-0-333-61523-2

Online ISBN : 978-1-349-24074-6

eBook Packages : Palgrave Business & Management Collection Business and Management (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

• Meet the Team
• Work with Us
• Czech Republic
• Netherlands
• Switzerland
• Scandinavia
• Philippines
• South Korea
• New Zealand
• South Africa
• Budget Travel
• Work & Travel
• The Broke Backpacker Manifesto
• Travel Resources
• How to Travel on $10/day

Home » Budget Travel » International Travel Statistics: Facts and Trends for 2024

International Travel Statistics: Facts and Trends for 2024

Every year, millions of tourists jet off to different parts of the planet in search of new experiences and lands unseen. Global tourism is a humongous industry – we’re talking trillions of dollars, millions of jobs, and thousands of attractions in every country around the world!

With international travel being such a Big Deal , there’s lots of interesting stuff to look into. So, that’s exactly what our mission here is today!

What are the most visited countries in the world? What nationalities travel the most? All the questions you never even knew you needed answers for – they’re all here.

I’ve dug up some cool travel and world tourism statistics. We’ll be looking at the most popular travel destinations around the world, international air traffic, travel styles, and more.

In addition, I wanted to find out some more stuff about the future trends of international travel statistics. No spoilers, but one of the biggest current directions of the international tourism market might start with the prefix “eco”.

So, without further ado, let’s find out what we can find out!

A Quick Look at International Travel Statistics

Top statistics about international travel, what’s coming – future trends in international travel, international travel – with more destinations to come.

Look, I get it – maybe numbers and figures are just not your thing. That’s fine! 

Do hang out for a bit, though. For folks like you, or just people who like spoilers, I’ve compiled a little list of the main facts. Here are some highlights of international travel statistics:

• International tourism makes up 10% of the global GDP
• The country with the most international tourists is China
• The most visited countries are France, Spain, and the US
• 4 out of 5 international tourists travel within their own region
• Bangkok is the world’s most internationally visited city
• 70% of all passenger flights fly to Europe, Asia, or the Pacific
• Eco is in: 83% of travellers consider sustainability important
• 84% of millenials would travel abroad to volunteer
• 61% of travellers say that the pandemic has made them want to travel more sustainably

Maybe that little list has awakened your appetite for facts… Or maybe you just enjoy reading statistics on travelling in your free time. In that case, follow me as we dive deeper into the world of international tourism statistics!

Unlock Our GREATEST Travel Secrets!

Sign up for our newsletter and get the best travel tips delivered right to your inbox.

Global travel and tourism make up a whopping 10% of the global GDP, and every 10th job worldwide is directly or indirectly tied to the industry [4a]. (Some travellers even end up in travel jobs themselves!)

In 2018, there were about 1.4 billion international arrivals (although this is not clearly comparable to the actual number of travellers – many international tourists would be travelling multiple times) [5]. That figure was already an increase from the previous year, so the real number would have definitely been even higher by 2020 when the pandemic hit.

For a funzies comparison: in 1950, there were 25 million international arrivals and 435 million in 1990. [5]

Some nationals are also more diligent travellers than others. In 2017, the Chinese were the biggest group of tourists abroad with 143 million trips. They were followed by Germany (92m), the US (87.8m) and the UK (74.2m). [5]

So, international travel has been experiencing a massive boom in the last decades as methods of travelling and information have become more widely available, cheaper, and safer. And there really isn’t a reason why it might be slowing down in the upcoming years – vice versa actually.

Now, let’s take a peek at some features of international travel statistics.

Who Travels Where?

There’s something to see in every country and region of the world. But which countries are the fan favourites? Which are the best-loved, most-travelled, super-favourite countries of all time? Here are some fun leisure travel statistics.

The list probably doesn’t come as a huge surprise. Here were the top 10 most visited countries in the world in 2019: [1]

• France – 90.0 million international visitors
• Spain – 83.7 million
• United States – 79.3 million
• China – 65.7 million
• Italy – 64.5 million
• Turkey – 51.2 million
• Mexico – 45.0 million
• Thailand – 39.8 million
• Germany – 39.6 million
• United Kingdom – 39.4 million

These countries have long been on top of travellers’ favourite destinations, and continue to be so. No wonder: they’re all chock-full of things to see – including some of the most famous attractions in the world – and have amazing infrastructure already set up to cater to tourist’s needs.

Plus, according to UNWTO, most travellers – four out of five – travel within their own region.  [5] Considering that the standard of living in Europe is generally high (so people have more money for travelling).

And travelling around Europe is easy, especially on an EU passport. It’s no wonder that Europe and Europeans lead these international tourism statistics.

But as even the more obscure parts of the world become more accessible, there will be some interesting, emerging destinations. 

Skyscanner’s data shows the biggest growth for bookings in different country categories: among popular countries, Argentina and Austria have seen the most increased bookings. In medium-visited places, it’s Azerbaijan and Uzbekistan. And in the least visited destinations, the biggest growth has been for St Maarten and Congo. [6]

Cities vs. Countryside

According to WTTC, about 44% of international tourist arrivals are aimed at cities. They looked at 73 top city destinations around the world and found that these cities’ tourism dollars contribute about 25% of the GDP of the tourism industry.

Moreover, almost half – 45% – of the money spent towards tourism in these cities came from international travellers. [4a] So, the effect of international travel on popular cities is HUGE. 

In 2018, the top five most visited cities in the world were:

• Bangkok, Thailand (22.8 million international tourists)
• Paris, France (19.1 m)
• London, UK (19.09 m)
• Dubai, United Arab Emirates (15.9 m)
• Singapore, Singapore (14.7 m)

This is not a super surprising order. Almost all of these cities are located in countries that were listed as the most visited in the last section.

However, as popular as city travel is, it seems that international visitors are now heading more and more to other destinations too. Travelling in the countryside, camping and hiking are gaining popularity as people are looking for ways to get into nature and avoid other travellers, especially post-pandemic.

Airbnb also notes this new trend and says that travellers are now headed towards more rural destinations than before. Tourists are more scattered. No more do people only congregate to the most popular places on the planet.

This kind of mindset shift is also thanks to widespread news about over-tourism . The tourists of today are more mindful of their impact than before and make conscious decisions to avoid places that suffer from over-tourism. [11]

More on sustainable travel later, though…

Up in the Air: International Air Travel Statistics

Let’s talk about international air travel statistics. For many travellers, finding a cheap flight is the easiest way to jetset off to an international holiday.

Just to note, I’ve mostly dug up data from 2019 here. They have still published reports during the pandemic but obviously it isn’t very representative of the “normal” airline industry.

For example, pandemic-time searches showed that people were booking less international trips, shorter (distance) trips for longer times, and favoured airlines with very high health and safety ratings. Lots of the data is muddled by people travelling to visit family and friends rather than for leisure.

In 2019, there were about 4,500 million international passengers in airline traffic. This number has been on a steady rise for years, even after events like 9/11 or the financial crisis. [8]

The most popular destinations in international flight traffic are clearly Europe and Asia/Pacific. In 2019, air traffic to these two destinations made up about 70% of all international passenger flights.

A total of 856 million international passengers flew to Europe – a huge number, considering the total number of international arrivals to ALL the other continents was 994 million. The Asia/Pacific area was a good second with 496 million passengers. Africa had the least international arrivals: 74 million. [8]

The rise of budget airlines has definitely helped a lot more people get out there, travelling internationally. Travellers are also taking advantage of different price options for flights. On long-distance flights, more tourists booked Premium Economy fares than First, Business, and Economy class.

However, on shorter flights, while Economy is still the most popular option, searches for first-class tickets have risen. [6] This is probably due to travellers wanting to be comfortable on their flight – but over-the-top comfort is not necessary.

On shorter flights, more people might be booking first-class because it is still relatively affordable since flight prices, in general, would be lower. [6] My guess as to why Premium Economy and similar are also gaining popularity is due to airlines’ luggage fees – especially budget airlines charge pretty large fees for extra baggage.

So, international travel is definitely going to keep growing and growing. People will keep travelling – there’s no surprise there. But what else is there to be expected in the international travel market?

More Sustainable Than Before

With growing concerns about climate change and the general state of woke-ness of the world in 2024, eco-travel is IN, in a big way! Statistics on travelling show that travellers appreciate being able to traipse the world while leaving a positive impact by supporting sustainable travel.

There’s clearly a demand for eco-friendly accommodation options. In a Condor Ferries survey, over half (58%) of the respondents said that they chose their hotels depending on if they gave back to the community and helped the planet. 

Similarly, a whole 70% of travellers said they’d be more likely to book accommodation if they knew it was eco-friendly. [2]

Similarly, when Booking.com asked its customers about sustainability, 83% of travellers thought that sustainability is essential. Almost half of them thought that, even now, there aren’t enough sustainable travel options.

3 out of 4 accommodation providers say that they have environmentally friendly practices in place. But only 1 in 3 out of them are actively marketing this info to potential customers. [3]

Unfortunately, though, only 7% of global travellers said they’d be willing to pay $10-$15 extra per night for environmentally friendly accommodation. [2]

So, even though it seems that travellers are more than willing to support eco-friendly travel, they’re not ready to foot the bill that comes with it. Eco is THE keyword for holiday accommodation now.

In the future, tourism operators are gonna have to figure out how to either provide eco-experiences for a lower price or make the environmentally friendly, more expensive service so attractive that people won’t mind paying the difference.

Or maybe the time for change is now – two-thirds of global travellers say that COVID-19 has made them want to travel more sustainably . Half have started new environmentally friendly habits at home. [3]

Giving Back to the Community – Travellers First

Voluntourism , ergo travelling abroad to volunteer somewhere, has become an increasingly interesting option, especially for the young travellers of today. Travellers are more aware of their impact on the destination – as well as the emissions their international travels cause

They are more eager to give back than before. In a 2015 survey, 84% of millennials, 68% of Gen X-ers, and 51% of Baby Boomers said that they would travel internationally to volunteer. [9]

In general, the tourists of today want more authentic, local experiences. This is all part of sustainable travel: tourists that are looking to travel on a more local level more easily become aware of grassroots issues in the destination. Tourists don’t want just experiences: they want to make connections. [9]

Post-Covid Travel: A Question Mark

World tourism statistics 2020 look pretty grim.

When the pandemic hit, the international travel industry took a massive smack in the face. Airline passenger traffic was cut in half. [8] In 2020, the tourism industry lost about $4.5 trillion USD, and about 62 million tourism-related jobs were lost. [1] 

The travel industry was, without a doubt, one of the sectors that was hit the hardest by COVID-19. But we’re climbing back, babey! Experts expect the travel industry to keep growing in the next few years. The pandemic might have slowed down international travel but I think it’s FAR from over.

Quite opposite – I think that once people are able to travel freely again, there’ll be an absolute boom in travel. People are sick of staying in their homes and feeling anxious about the state of the world. Many are looking forward to hitting the road and experiencing something new – now even more than ever.

Tourists will probably continue to be a bit cautious for some time, though. Many travellers who would’ve booked international trips before might opt for touring the homeland. About half of global travellers surveyed in 2021 were planning for a domestic holiday in the “next 12 months” [4b].

Not only for safety and money reasons: many people will want to support the tourism operators in their home countries after everything they’ve suffered through. Plus, in a booking.com survey, 61% said that ‘the pandemic has made them want to travel more sustainably in the future’. [3] Plus, being green is easier when you travel locally.

So, there you have it. International travel statistics – with a few survey-backed ideas of what might be to come!

Despite everything, I don’t think it would ever be possible for international travel to just completely stop. People have, and will always, be fascinated by foreign cultures and new experiences. Many are feverishly waiting to get back to the life of travel.

The pandemic has made travellers more aware of their impact on the world. As I’ve already mentioned, travellers think sustainable travel is more important than before , and not only for environment-related reasons.

More people are concerned about the effect of their travels on the local community. Three-quarters want to have an “authentic” travel experience that puts them close to the local life and they think that revenue from tourism should be spread evenly in society [3].

These kinds of ideas combined with the fact that many travellers want to avoid crowded destinations might open the road to even more offbeat destinations. In fact, it’s very likely: statistics on travelling show that over 2 out of 3 people said they wanted to travel off the beaten path on their next trip – 69% (nice). [3]

For international travel to continue and all these new destinations to emerge, a few things are needed. Travel and visa restrictions must be lenient; safety, both COVID-wise and in the general area, must be stable; and the countries must have good travel connections.

It will be interesting to see what’s next for international travel!

[1] World Population Review

[2] Condor Ferries

[3] Booking.com

[4] WTTC 4a: , 4b:

[5] The Guardian

[6] Skyscanner

[7] UNWTO: 7a, Sustainable Travel

[9] Responsible Travel

[10] Statista

[11] Airbnb

And for transparency’s sake, please know that some of the links in our content are affiliate links . That means that if you book your accommodation, buy your gear, or sort your insurance through our link, we earn a small commission (at no extra cost to you). That said, we only link to the gear we trust and never recommend services we don’t believe are up to scratch. Again, thank you!

Elina Mattila

Share or save this post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Notify me of followup comments via e-mail.

+1-315-215-1633

[email protected]

• Industries Healthcare Information Technology & Semiconductors Machinery & Equipment Aerospace & Defence Chemicals & Materials Food & Beverages Agriculture Energy & Power Consumer Goods Automotive & Transportation
• Services Consulting Services Tailored Insights Emerging Technologies Syndicated Market Reports Competitive Intelligence Customer Research Market Intelligence Industry Development

Tourism Market

Tourism Market Size By Travel Days (Within 7 Days, More Than 15 Days, and 7-15 Days), By Travel Type (Business Spending and Leisure Spending), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

• Report ID: TBI-13245
• Published Date: Jan, 2023
• Category: Consumer Goods
• Format: PDF

Buy @ $4700.00 Request Sample PDF

• Table of Content
• Market Segmentation

Methodology

• Request Sample PDF

The global tourism market is expected to reach USD 16.9 Trillion by 2030, at a CAGR of 5.4% during the forecast period 2022 to 2030. Asia Pacific is expected to grow the fastest during the forecast period. 

Market Overview:

Travel may be short-distance, long-distance, domestic, or international. The travel demand is expected to increase significantly over the next few years due to various factors, particularly after the relaxation of travel limitations connected to COVID-19. The different aspects of the broader service sector that meet the wants and needs of people who travel from one part of the world to another are included in the travel business. Sustainable travel, which is predicted to be the future of travel, is projected to have a growing impact on the expansion of the travel and tourist industry. The improvement in accessibility to several isolated but stunning sites as well as the development in disposable income, are the main factors driving the travel and tourism business. The travel and tourist industry has benefited from the robust growth of the general infrastructure and transportation systems. Unique once-in-a-lifetime experiences are becoming more and more popular among millennial tourists. Ecological trips are growing in popularity in this setting. As a result, the global travel and tourism market is expanding faster than before. To diversify their revenue streams, businesses in the travel and tourism industry must provide cutting-edge and distinctive travel experiences, such as immersive tours.

Get an overview of this study by requesting a free sample

Recent Development

• Hilton Worldwide Holdings Inc. made intentions to increase its presence in the Caribbean and Latin America public in August 2022. By the end of 2022, the business anticipates opening its 200th hotel in the area. The company also inked 15 new development partnerships. It announced intentions to open 15 further hotels in the second half of 2022, increasing the total number of projects in its pipeline to 105, totalling almost 15,750 rooms.
• On Unguja, the largest island in Zanzibar, RIU debuted the Riu Jambo, its second hotel, in June 2022. With a total of 461 rooms, it is a 4-star, 24-hour all-inclusive hotel.

Market Dynamics:

Increasing Government Initiatives - Emerging countries benefit greatly from health tourism's financial output, which enables them to improve their healthcare infrastructure. Public authorities have responded by increasing their participation in travel and tourist websites in favour of healthcare services. For instance, the Thai government released the criteria for issuing smart visas to professionals or business owners seeking to start new ventures in February 2018. This announcement may help international health tourism service providers expand their operations in Thailand.

Restraints:

Rise in Cost- However, one of the main reasons that would impede market growth and further complicate the expansion of the tourism market over the forecast period is the rise in the cost of research and development activities. The development of the cultural tourist business will be further hampered by the strict rules put in place by the authorities in response to the impact of COVID-19.

Opportunities:

Promotions by the government - To draw in a variety of travellers from all over the world, governments and organisations like the World Tourism Organization (UNWTO) are promoting tourism. The global tourism market is expanding as a result of these measures. The emerging notion of adventure tourism is driving the whole tourism market. Furthermore, a recent development in the global tourism industry is medical tourism . The notable price differences between medical procedures in various nations drive the global trend of medical tourism. International sporting events also drive the global tourism business. Sports events like the FIFA World Cup 2014, the London Olympics 2012, and the ICC World Cup 2011 attract travellers.

Challenges:

Several Risks Associated - When a person is travelling to another country, there are several risks associated with it, such as; contracting disease, robbery, legal issues etc. Furthermore, there are several language barriers which also challenge the market’s growth over the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest market for the global tourism market, with a 40% share of the market revenue in 2022.

Asia Pacific currently dominates tourism with a 40% market revenue share in 2022. China and India are the two most powerful nations in the region. The developing BRICS nations are a focus for international tourism and travel companies. In China, the travel and tourism sector is expanding. Tourism industry participants worldwide should benefit financially from inbound and outbound tourism to growing Asia-Pacific nations. Thailand, Japan, Singapore, Vietnam, Indonesia, Malaysia, the Philippines, and South Korea are the most popular travel destinations. After the pandemic's peak, there has been a persistent trend toward ecotourism, emphasising conservation, adventure travel, and health and wellness tours.

Europe is expected to witness the fastest growth during the forecast period. To increase tourism, important government agencies in the area are working with specialised tourism businesses and other government agencies. This is a significant factor influencing the European travel and tourism industry globally.

Europe Region Tourism Market Share in 2022 - 33%

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Travel Days Analysis:

The travel days segment is divided into within 7 days, more than 15 days, and 7-15 days. The within 7 days segment dominated the market, with a market share of around 40% in 2022. The travel days are usually 7 days. As people have their professional responsibilities so they cant expand their travelling days to more than 7, which adds impetus to the segment’s growth.

Travel Type Analysis:

The travel type segment is divided into business spending and leisure spending. Over the forecast period, the business spending segment is expected to grow at the fastest CAGR of 5.9%. Most of the businesses offer travelling facilities to their employees, adding impetus to the segment’s growth.

List of Key Market Players:

• Austin Adventures, Inc.
• Butterfield & Robinson Inc.
• G Adventures
• Geographic Expeditions Inc.
• Intrepid Group, ltd.
• Mountain Travel Sobek
• Discovery Nomads
• Row Adventures
• Cox & Kings Ltd.

Report Description: 

Frequesntly Asked Questions

What is the market size of the global tourism market.

As per The Brainy Insights, the size of the tourism market was valued at USD 11.1 Trillion in 2022 to USD 16.9 Trillion by 2030.

What is the market growth rate of the global tourism market?

The global tourism market is growing at a CAGR of 5.4% during the forecast period 2022-2030.

Which region dominates the global tourism market?

Asia Pacific currently emerged as the largest market for Tourism.

Who are the key players in the global tourism market?

Key players in the Tourism market are Austin Adventures, Inc., Butterfield & Robinson Inc., G Adventures, Geographic Expeditions Inc., Intrepid Group, ltd., Mountain Travel Sobek, Discovery Nomads, Row Adventures, Tui Group, and Cox & Kings Ltd.

Get Your Report Customized

• Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
• Segmentation on the basis of any specific country or region
• Any segment can be classified on the basis of application
• Application segment can be further divided on the basis of companies
• The companies profiled are not limited, we can incorporate additional companies of your choice
• We can split the company market share on the basis of product, application and region
• Report can be prepared for any specific country/region/segment
• Customers can be added on the basis of regions and countries

1. Introduction     1.1. Objectives of the Study     1.2. Market Definition     1.3. Research Scope     1.4. Currency     1.5. Key Target Audience 2. Research Methodology and Assumptions 3. Executive Summary 4. Premium Insights     4.1. Porter’s Five Forces Analysis     4.2. Value Chain Analysis     4.3. Top Investment Pockets           4.3.1. Market Attractiveness Analysis By Travel Days           4.3.2. Market Attractiveness Analysis By Travel Type           4.3.3. Market Attractiveness Analysis By Region     4.4. Industry Trends 5. Market Dynamics     5.1. Market Evaluation     5.2. Drivers           5.2.1. Increasing Government Initiatives     5.3. Restraints           5.3.1. Rise in Cost     5.4. Opportunities           5.4.1. Promotions by government     5.5. Challenges           5.5.1. Several Risks Associated 6. Global Tourism Market Analysis and Forecast, By Travel Days     6.1. Segment Overview     6.2. Within 7 Days     6.3. More Than 15 Days     6.4. 7-15 Days 7. Global Tourism Market Analysis and Forecast, By Travel Type     7.1. Segment Overview     7.2. Business Spending     7.3. Leisure Spending 8. Global Tourism Market Analysis and Forecast, By Regional Analysis     8.1. Segment Overview     8.2. North America           8.2.1. U.S.           8.2.2. Canada           8.2.3. Mexico     8.3. Europe           8.3.1. Germany           8.3.2. France           8.3.3. U.K.           8.3.4. Italy           8.3.5. Spain     8.4. Asia-Pacific           8.4.1. Japan           8.4.2. China           8.4.3. India     8.5. South America           8.5.1. Brazil     8.6. Middle East and Africa           8.6.1. UAE           8.6.2. South Africa 9. Global Tourism Market-Competitive Landscape     9.1. Overview     9.2. Market Share of Key Players in Global Tourism Market           9.2.1. Global Company Market Share           9.2.2. North America Company Market Share           9.2.3. Europe Company Market Share           9.2.4. APAC Company Market Share     9.3. Competitive Situations and Trends           9.3.1. Travel Days Launches and Developments           9.3.2. Partnerships, Collaborations, and Agreements           9.3.3. Mergers & Acquisitions           9.3.4. Expansions 10. Company Profiles     10.1. Austin Adventures, Inc.           10.1.1. Business Overview           10.1.2. Company Snapshot           10.1.3. Company Market Share Analysis           10.1.4. Company Travel Days Portfolio           10.1.5. Recent Developments           10.1.6. SWOT Analysis     10.2. Butterfield & Robinson Inc           10.2.1. Business Overview           10.2.2. Company Snapshot           10.2.3. Company Market Share Analysis           10.2.4. Company Travel Days Portfolio           10.2.5. Recent Developments           10.2.6. SWOT Analysis     10.3. G Adventures           10.3.1. Business Overview           10.3.2. Company Snapshot           10.3.3. Company Market Share Analysis           10.3.4. Company Travel Days Portfolio           10.3.5. Recent Developments           10.3.6. SWOT Analysis     10.4. Geographic Expeditions Inc.           10.4.1. Business Overview           10.4.2. Company Snapshot           10.4.3. Company Market Share Analysis           10.4.4. Company Travel Days Portfolio           10.4.5. Recent Developments           10.4.6. SWOT Analysis     10.5. Intrepid Group, ltd.           10.5.1. Business Overview           10.5.2. Company Snapshot           10.5.3. Company Market Share Analysis           10.5.4. Company Travel Days Portfolio           10.5.5. Recent Developments           10.5.6. SWOT Analysis     10.6. Mountain Travel Sobek           10.6.1. Business Overview           10.6.2. Company Snapshot           10.6.3. Company Market Share Analysis           10.6.4. Company Travel Days Portfolio           10.6.5. Recent Developments           10.6.6. SWOT Analysis     10.7. Discovery Nomads           10.7.1. Business Overview           10.7.2. Company Snapshot           10.7.3. Company Market Share Analysis           10.7.4. Company Travel Days Portfolio           10.7.5. Recent Developments           10.7.6. SWOT Analysis     10.8. Row Adventures           10.8.1. Business Overview           10.8.2. Company Snapshot           10.8.3. Company Market Share Analysis           10.8.4. Company Travel Days Portfolio           10.8.5. Recent Developments           10.8.6. SWOT Analysis     10.9. Tui Group           10.9.1. Business Overview           10.9.2. Company Snapshot           10.9.3. Company Market Share Analysis           10.9.4. Company Travel Days Portfolio           10.9.5. Recent Developments           10.9.6. SWOT Analysis     10.10. Cox & Kings Ltd.           10.10.1. Business Overview           10.10.2. Company Snapshot           10.10.3. Company Market Share Analysis           10.10.4. Company Travel Days Portfolio           10.10.5. Recent Developments           10.10.6. SWOT Analysis

List of Table

1. Global Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

2. Global Within 7 Days, Tourism Market, By Region, 2019-2030 (USD Trillion) 

3. Global More Than 15 Days, Tourism Market, By Region, 2019-2030 (USD Trillion)

4. Global 7-15 Days, Tourism Market, By Region, 2019-2030 (USD Trillion)

5. Global Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

6. Global Business Spending, Tourism Market, By Region, 2019-2030 (USD Trillion)

7. Global Leisure Spending, Tourism Market, By Region, 2019-2030 (USD Trillion)

8. North America Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

9. North America Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

10. U.S. Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

11. U.S. Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

12. Canada Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

13. Canada Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

14. Mexico Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

15. Mexico Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

16. Europe Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

17. Europe Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

18. Germany Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

19. Germany Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

20. France Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

21. France Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

22. U.K. Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

23. U.K. Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

24. Italy Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

25. Italy Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

26. Spain Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

27. Spain Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

28. Asia Pacific Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

29. Asia Pacific Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

30. Japan Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

31. Japan Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

32. China Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

33. China Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

34. India Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

35. India Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

36. South America Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

37. South America Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

38. Brazil Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

39. Brazil Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

40. Middle East and Africa Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

41. Middle East and Africa Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

42. UAE Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

43. UAE Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

44. South Africa Tourism Market, By Travel Days, 2019-2030 (USD Trillion)

45. South Africa Tourism Market, By Travel Type, 2019-2030 (USD Trillion)

List of Figures  

1. Global Tourism Market Segmentation

2. Global Tourism Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Tourism Market Attractiveness Analysis By Travel Days

9. Global Tourism Market Attractiveness Analysis By Travel Type

10. Global Tourism Market Attractiveness Analysis By Region

11. Global Tourism Market: Dynamics

12. Global Tourism Market Share By Travel Days (2022 & 2030)

13. Global Tourism Market Share By Travel Type (2022 & 2030)

14. Global Tourism Market Share By Regions (2022 & 2030)

15. Global Tourism Market Share By Company (2021)

This study forecasts global, regional, and country revenue from 2019 to 2030. Brainy Insights has segmented the global tourism market based on the below-mentioned segments:

Global Tourism Market by Travel Days: 

• Within 7 Days
• More Than 15 Days

Global Tourism Market by Travel Type:

• Business Spending
• Leisure Spending

Global Tourism Market by Region:

• South Africa

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

• The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
• Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
• We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
• Import & Export Data
• Business Trade Information
• Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

• Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
• Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

• Evaluating the penetration level and usage rates of the product.
• Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

• Applying demographic along with psychographic segmentation for market evaluation
• Determining the Micro and Macro-economic indicators for each region 
• Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

• Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
• Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

• CXOs and VPs of leading companies’ specific to sector
• Purchasing managers, technical personnel, end-users
• Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Choose License Type

Flexible purchase options.

• Chapters of your choice
• Quantitative Information for Historical & Forecasted Data
• Regional/Country Level Reports

Get in touch with us

Our clients.

Why choose us

Proactive We manage our resources 24/7 to identify issues and address them before they become problems

Quality & Reliability We are committed to providing reliable and highly accurate data with an excellent quality control system

Global Outreach 6 Major regions and 40+ countries level analysis accomplished

Competitive Pricing Our pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery

Some Facts About The Brainy Insights

Free Customization

Fortune 500 Clients

Free Yearly Update On Purchase Of Multi/Corporate License

Companies Served Till Date

UN Tourism | Bringing the world closer

Share this content.

• Share this article on facebook
• Share this article on twitter
• Share this article on linkedin

International Tourism to Reach Pre-Pandemic Levels in 2024

• All Regions
• 19 Jan 2024

Following a strong 2023, international tourism is well on track to return to pre-pandemic levels in 2024.

According to the first UNWTO World Tourism Barometer of the year, international tourism ended 2023 at 88% of pre-pandemic levels , with an estimated 1.3 billion international arrivals . The unleashing of remaining pent-up demand, increased air connectivity, and a stronger recovery of Asian markets and destinations, are expected to underpin a full recovery by the end of 2024.

Middle East, Europe and Africa performed strongest in 2023

The latest UNWTO World Tourism Barometer provides a comprehensive overview of the sector's performance in 2023, tracking recovery by global region, sub-region and destination. Key takeaways include:

• The Middle East led recovery in relative terms as the only region to overcome pre-pandemic levels with arrivals 22% above 2019.
• Europe , the world's most visited region, reached 94% of 2019 levels, supported by intra-regional demand and travel from the United States.
• Africa recovered 96% of pre-pandemic visitors and Americas reached 90%.
• Asia and the Pacific reached 65% of pre-pandemic levels following the reopening of several markets and destinations. However, performance is mixed, with South Asia already recovering 87% of 2019 levels and North-East Asia around 55%. 

International Tourist Arrivals (% change over 2019)

Available data shows several destinations, including both large, established destinations as well as small and emerging ones, reporting double-digit growth in international arrivals in 2023 when compared to 2019. Four sub-regions exceeded their 2019 arrival levels: Southern Mediterranean Europe, Caribbean, Central America and North Africa.

UNWTO Secretary-General Zurab Pololikashvili says: "The latest UNWTO data underscores tourism's resilience and rapid recovery, with pre-pandemic numbers expected by the end of 2024. The rebound is already having a significant impact on economies, jobs, growth and opportunities for communities everywhere. These numbers also recall the critical task of progressing sustainability and inclusion in tourism development"

International tourism hit US$1.4 trillion in 2023

The latest UNWTO data also highlights the economic impact of recovery.

• International tourism receipts reached USD 1.4 trillion in 2023 according to preliminary estimates, about 93% of the USD 1.5 trillion earned by destinations in 2019.
• Total export revenues from tourism (including passenger transport) are estimated at USD 1.6 trillion in 2023, almost 95% of the USD 1.7 trillion recorded in 2019.
• Preliminary estimates on the economic contribution of tourism, measured in tourism direct gross domestic product (TDGDP) point to USD 3.3 trillion in 2023, or 3% of global GDP. This indicates a recovery of pre-pandemic TDGDP driven by strong domestic and international tourism.

Several destinations reported strong growth in international tourism receipts during the first ten to twelve months of 2023, exceeding in some cases growth in arrivals. Strong demand for outbound travel was also reported by several large source markets this period, with many exceeding 2019 levels.

The sustained recovery is also reflected in the performance of industry indicators. According to the UNWTO Tourism Recovery Tracker, both international air capacity and passenger demand recovered about 90% of pre-pandemic levels through October 2023 (IATA). Global occupancy rates in accommodation establishments reached 65% in November, slightly above 62% in November 2022 (based on STR data).

Looking Ahead to 2024

International tourism is expected to fully recover pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above 2019 levels. This central forecast by UNWTO remains subject to the pace of recovery in Asia and to the evolution of existing economic and geopolitical downside risks.  

The positive outlook is reflected in the latest UNWTO Tourism Confidence Index survey, with 67% of tourism professionals indicating better or much better prospects for 2024 compared to 2023. Some 28% expect similar performance, while only 6% expect tourism performance in 2024 to be worse than last year. Key considerations include:

• There is still significant room for recovery across Asia. The reopening of several source markets and destinations will boost recovery in the region and globally.
• Chinese outbound and inbound tourism is expected to accelerate in 2024, due to visa facilitation and improved air capacity. China is applying visa-free travel for citizens of France, Germany, Italy, the Netherlands, Spain and Malaysia for a year to 30 November 2024.
• Visa and travel facilitation measures will promote travel to and around the Middle East and Africa with the Gulf Cooperation Council (GCC) countries to implement a unified tourist visa, similar to the Schengen visa, and measures to facilitate intra-African travel in Kenya and Rwanda.
• Europe is expected to drive results again in 2024. In March, Romania and Bulgaria will join the Schengen area of free movement, and Paris will host the Summer Olympics in July and August.
• Strong travel from the United States, backed by a strong US dollar, will continue to benefit destinations in the Americas and beyond. As in 2023, robust source markets in Europe, the Americas and the Middle East, will continue to fuel tourism flows and spending around the world.
• Economic and geopolitical headwinds continue to pose significant challenges to the sustained recovery of international tourism and confidence levels. Persisting inflation, high interest rates, volatile oil prices and disruptions to trade can continue to impact transport and accommodations costs in 2024.
• Against this backdrop, tourists are expected to increasingly seek value for money and travel closer to home. Sustainable practices and adaptability will also play an increasing role in consumer choice. 
• Staff shortages remain a critical issue, as tourism businesses face a shortfall in labor to cope with high demand.
• The evolution of the Hamas-Israel conflict may disrupt travel in the Middle East and impact traveler confidence. Uncertainty derived from the Russian aggression against Ukraine as well as other mounting geopolitical tensions, continue to weigh on confidence.

Related links

• Download the News Release on PDF
• World Tourism Barometer | EXCERPT | Volume 22 • Issue 1 • January 2024
• World Tourism Barometer | PPT Version | Volume 22 • Issue 1 • January 2024
• UNWTO Tourism Recovery Tracker
• UNWTO World Tourism Barometer
• UNWTO Tourism Data Dashboard

Category tags

Related content, international tourism to end 2023 close to 90% of pre-p..., tourism’s importance for growth highlighted in world ec..., international tourism swiftly overcoming pandemic downturn, tourism on track for full recovery as new data shows st....

US travel sector faces long wait for China tourism to hit 2019 highs

• Medium Text

Sign up here.

Reporting by Aishwarya Jain in Bengaluru; Editing by Devika Syamnath

Our Standards: The Thomson Reuters Trust Principles. New Tab , opens new tab

Markets Chevron

TSX futures fall on downbeat earnings

Futures for Canada's main stock index edged lower on Thursday, weighed down by downbeat corporate earnings from Canadian companies and in the United States, while losses were offset by an uptick in gold and oil prices.

United States (US) Destination Tourism Market Insight and Trends, Tourist Profiles, Challenges and Opportunities, 2024 Update

All the vital news, analysis, and commentary curated by our industry experts.

Published: April 03, 2024 Report Code: GDTT-DMI24-06-ST

• Share on Twitter
• Share on LinkedIn
• Share on Facebook
• Share on Threads
• Share via Email
• Report Overview
• Key Players

Table of Contents

United states (us) destination tourism report overview.

The total inbound trips to the US were 76.1 million in 2023. The United States (US) destination tourism market research report provides an in-depth analysis of the destination market’s infrastructure developments and attractions. The report also offers an in-depth understanding of the US destination tourism market dynamics through SWOT analysis along with sector risk assessment. Furthermore, a comprehensive analysis of the types of travelers that visit the destination will help in ascertaining the demand side.

US Destination Inbound Tourism Market Trends

The international arrivals to the country numbers are expected to surpass the pre-pandemic levels in 2024. As per GlobalData, the number of international arrivals is anticipated to reach more than 103 million in 2027. This is attributed to the region’s reputation for attractive and varied landscapes, wildlife, sun and beach destinations, and appeal for different kinds of holidays. The US is a big and diverse country with many different attractions, along with historical landmarks. It attracts tourists with its natural wonders, cities such as New York, Los Angeles, and Las Vegas, and UNESCO World Heritage Sites such as Yellowstone National Park, the Everglades, and Grand Canyon.

Leisure is the main purpose of travel to the US for international tourists with transportation having the highest inbound tourist expenditure. The US is an attractive destination for all types of travelers, including solo travelers, groups, families, and couples. The country can attract different types of travelers for its natural and cultural tourism, varied landscape, and range of activities on offer.

Buy the Full Report for More Information on the US Destination Tourism Market Trends

Download a Free Report Sample

US Destination Tourism Market Segmentation by Tourism Types

Sun and beach holidays was the most preferred tourism type in the US destination tourism market in Q3 2021

The key tourism types in the US destination tourism market are sun & beach holidays, visiting friends or family, city breaks, cultural holidays, adventure/sport, gastronomical, multi-stop trips, eco holidays, cruise, wellness/medical tourism, religious tourism, wedding-related tourism, and LGBTQIA+, among others. Sun and beach vacations was followed by VFR  and city breaks in 2021.

The US caters to and accommodates mass tourism mainly through its established infrastructure and facilities, such as hotels, lodges, and transportation services. These facilities are created to ensure accessibility to many tourists, ranging from offering different accommodation options such as hotels and Airbnb to various tour packages to suit different needs and budgets. It is also a prime spot for sun and beach vacations with lots of amenities for BBQs, surfing, bars, and restaurants. Some of the highlights are Hawaii’s beaches, Miami Beach, and Coopers Beach.

US Destination Tourism Market Analysis by Tourism Types, Q3 2021 (%)

Buy the Full Report for More Information on the US Destination Tourism Market Tourism Types

US Destination Tourism Construction Projects Overview

The proposed initiatives for tourism construction projects encompass a wide range of developments. The developments include the establishment of luxurious hotels and resorts, the creation of state-of-the-art airports and convention centers, and the construction of various infrastructures, specifically designed to cater to the needs of the tourism industry.

Los Angeles Port – San Pedro Waterfront Development – California: The Port of Los Angeles (PoLA) is undertaking a project extending from the Port’s inner harbor cruise facilities to Cabrillo Beach in the outer harbor. This million-dollar project includes the construction of three new harbors, a public pier, a cruise ship terminal, pedestrian walkways, and parking facilities among others. It will enhance local and visitor-serving commercial opportunities along the waterfront.

Buy the Full Report for More Information on US destination Tourism Construction Projects

Segments Covered in the Report

US Destination Tourism Types Outlook (2023)

• Sun & Beach Holidays
• Visiting Friends or Family
• City Breaks
• Cultural Holidays
• Adventure/Sport
• Gastronomical
• Multi-Stop Trips
• Eco Holidays
• Wellness/Medical Tourism
• Religious Tourism
• Wedding-Related Tourism

This report provides an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market.

Key Highlights

In 2023, international arrivals to the country reached 76.1 million, which is still lower than the pre-pandemic level seen in 2019. The numbers are however expected to surpass the pre-pandemic levels in 2024 (86.1 million travelers).

In 2023, majority of the inbound travelers visited US for leisure purposes, with 44.7 million travelers or 58.7% of overall international arrivals being for this purpose. Domestic tourism in the US has always been dominated by VFR, which accounts for 40.2% of all trips in 2023.

Singles, however, accounted for the largest share of inbound travelers in 2023 (55.7% of all inbound trips, or 42.4 million travelers), as this country is increasingly becoming one of the sought after solo travel destinations. Travelers aged 50-64 were the largest contributor of arrivals to US, accounting for 31.5% of overall arrivals in 2023.

For the year 2023, travel by land was by far the most popular mode of transport representing about 91% (1.58 million) of all domestic trips. Domestically, travel by land has always been the preferred choice.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in two popular tourist destinations.
• Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines, and hotel developments.
• Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Frequently asked questions

The total inbound trips to the US were 76.1 million in 2023.

Sun and beach vacations accounted for the largest US destination tourism market share in 2021.

The key tourism types in the US destination tourism market are sun & beach holidays, visiting friends or family, city breaks, cultural holidays, adventure/sport, gastronomical, multi-stop trips, eco holidays, cruise, wellness/medical tourism, religious tourism, wedding-related tourism, and LGBTQIA+, among others.

• Currency Conversion is for Indicative purpose only. All orders are processed in US Dollars only.
• USD - US Dollar
• AUD — Australian Dollar
• BRL — Brazilian Real
• CNY — Yuan Renminbi
• GBP — Pound Sterling
• INR — Indian Rupee
• JPY — Japanese Yen
• ZAR — South African Rand
• USD — US Dollar
• RUB — Russian Ruble

Can be used by individual purchaser only

Can be shared by unlimited users within one corporate location e.g. a regional office

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Get in touch to find out about multi-purchase discounts.

[email protected] Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

United States (US) Destination Tourism Market Insight and Trends, Tourist Profiles, Challenges and Opportunities, 2024 Update was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

• Assess the relevance of the report
• Evaluate the quality of the report
• Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Related reports

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United States (US) Destination Tourism Market Insight and Trends, Tourist Profiles, Challenges and Opportunities, 2024 Update in real time.

• Access a live United States (US) Destination Tourism Market Insight and Trends, Tourist Profiles, Challenges and Opportunities, 2024 Update dashboard for 12 months, with up-to-the-minute insights.
• Fuel your decision making with real-time deal coverage and media activity.
• Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

International Markets Worth Big Money For Wyoming Tourism

Italy's Christian Josso has been working to set up whiskey tours for all the “pure whiskey lovers” of Europe. Josso thought these tours should start in Kentucky or Tennessee, states with long histories in whiskey. But now he's thinking of starting in Wyoming.

April 22, 2024 8 min read

CASPER — Christian Josso with United Airlines in Italy has been working to set up whiskey tours in the United States for all the “pure whiskey lovers” of Europe.

At first, Josso thought these tours should start in Kentucky or Tennessee, states that have long history with whiskey, as well as some of the largest players in the whiskey world.

But now he has an entirely different idea for the start of his tour for whiskey lovers after visiting Backwards Distilling in Casper. He liked what he heard there so much, he’s now thinking it should be the start of his whiskey tour instead.

“Let me say that after what I’ve seen here in Wyoming, I will immediately divert it,” he told Amber and Chad Pollack, co-owners of Backwards Distilling, asking them directly if they would be able to support such a tour.

Josso was one of 40 international travel and tour agents in Casper for the International Roundup, which is finally back in Wyoming after being derailed during the COVID-19 pandemic.

Josso loved the daylong “fam” tour, short for familiarization, which included trips to Independence Rock State Historic Site, Fort Caspar Museum and the Nicolaysen Art Museum.

But he seemed the most taken with Backwards Distilling.

“I loved the fact that the grains are local, not imported from other countries or states,” Josso told Cowboy State Daily in a later interview. “And the fact that it is owned and operated by a family, and is not industrial. That’s much more appealing. They have a story to tell.”

Josso wasn’t the only one getting starry-eyed during the “fam” tour Saturday.

Bertrand Juilliard, North American product manager for French company Les Ateliers Du Voyage, placed his hand over his heart and told Visit Casper that the day’s trip to Independence Rock is something he will remember for the rest of his life.

Taken By The West

In the Fort Caspar Museum gift shop Saturday afternoon, a loud, British-accented voice rang out.

“Let’s go Chaps!” the male voice said. “We’re headed out West!”

He wasn’t the only one who seemed giddy with excitement during the Caspar Museum trip. A woman from the UK told Cowboy State Daily she loved seeing all the pioneer wagons and reading the pioneer stories.

“We don’t have this kind of thing in the UK,” she said. “So, it’s very interesting to us.”

That kind of enthusiasm for what Wyoming has to offer was music to Wyoming Office of Tourism Director Diane Shober’s ears throughout the multi-day International Roundup.

International tourism makes up a huge portion of Wyoming’s tourism sector, and it’s something that has not yet returned to its pre-pandemic levels.

Dude ranches in the state say that their clientele is a 50-50 mix of international and domestic travelers, Shober told Cowboy State Daily on the bus ride to Backwards Distilling. That makes events like the Roundup, which is only in Wyoming every four years, vital to recovering the state’s overall tourism sector and, hopefully, growing it further.

Destination marketing company RMI, which is headquartered in Cheyenne, tracks international tourism statistics for Wyoming Office of Tourism and is an integral part of the state’s efforts to lasso more international tourism, with operations in London, Munich, Amsterdam, Paris, Milan, Copenhagen and Sydney.

“Traditionally, I would say Wyoming’s international travel is about 10% of the whole,” RMI CEO Matthias Jung told Cowboy State Daily. “Across the seven markets that we’re in, we’re about 50% recovered from pre-pandemic highs.”

In a good year, internationals would book 400,000 Wyoming rooms for overnight stays, Jung said. That’s pre-pandemic.

“Right now, we’re about 43% of what we were, and that’s about $99 million dollars in the state of Wyoming,” Jung said. “If we were at full pre-pandemic numbers, it would be $229 million and something.”

And that’s just the spend for overnight stays, Jung added. It’s not including food at restaurants, gas for driving around, gifts and souvenirs to take home or anything else that tourists spend money on.

“So, think about how the state is funded,” Jung said. “Those tourists come in, spend that money, and leave. So, they’re not necessarily impacting the local — they’re injecting money that otherwise wouldn’t be here. So, this marketing is crucial for a state like Wyoming.”

Jung has been told the International Roundup is leading the industry with its unique format, which acts as a vetted matchmaking service for tourism operators and suppliers.

“We’re competing against bigger budgets, against bigger destinations that are more popular, like New York City,” Jung said. “This is a model that works, and it’s kind of how international visitors come over (to Wyoming.)”

Speed-Date The World

While the “fam” tour is the most popular part of the International Roundup, the most vital part of the event took place inside an enclosed space at the Ramkota Hotel in Casper on Sunday and Monday, and would probably have looked like some kind of very odd speed-dating event.

A cattle bell rang every five minutes to signal that it was time for each supplier to switch to a new table, and a new tourism agent, for their next pitch.

Suppliers mainly came from the Great American West partnership, which includes Wyoming, Montana, Idaho, and South and North Dakota. A few representatives from Minnesota and Colorado were also there.

Each supplier is vetted ahead of time, as are the travel agents, to ensure that everyone in the room is serious about buying and selling.

Many suppliers have been thinking about and honing their pitches for the event for months, thinking about how best to sell what they have to offer European and Australian tourists.

Take Visit Carbon County, for example.

Casper has more breweries, CEO Leslie Jefferson told Cowboy State Daily. And Snake River Brewing in Jackson offers the most beers at 125.

“But we have the only brewery that’s directly attached to a hot springs resort,” she said. “That makes us unique.”

Another attraction that’s unique is Brush Creek Ranch, a luxury stay that has Wyoming’s only Grade A goat dairy, as well as a wine cellar that’s among the 10 largest in the world with 30,000 bottles.

“There’s a greenhouse on site where they grow their own produce,” Jefferson added.

And the working ranch also breeds its own wagyu cattle.

Activities at the ranch range from skiing in the winter to fishing and horseback riding in the summer. And there’s a bit of goat yoga, mixology, whiskey tasting and cheesemaking classes thrown in as well.

All of which drew exclamations of, “Oh cool!” when she was visiting with Tamara V. Tommers with TRUE America, a German-based travel agency that curates custom tours for Europeans to explore “their own personal American Dream.”

Tommers took lots of notes on her Carbon County entry in the International Roundup pitch book, which contained not only contact information for every participant in the Roundup, but generous space to write notes under each and every contact.

Jung told Cowboy State Daily that RMI gets lots of compliments on the format of the book, which has been refined over the years to become one of the best in the industry.

Together We Stand

Wyoming is not a destination that’s top of mind for international tourists, Peter Vroom, with Westbound Travel in the Netherlands told Cowboy State Daily.

“A lot of our customers may only take one trip to America in their lifetime,” he said.

Those travelers are more likely to pick something on either the East or West Coast, like New York, California, or Florida — places that have big enough tourism budgets to market direct to international consumers.

For states like Wyoming with much smaller tourism budgets, banding together in a cooperative to try to draw tourists further into the state is something Vroom said is essential. One state on the interior of the country doesn’t have enough interest otherwise.

“A lot of our customers will come to America once in a lifetime,” he said. “Usually, it will be the coast. But now we have some who want to go back, and they’re looking for something new.”

Vroom thinks he sees that something new in driving tours for Dutch tourists, to places like Independence Rock or Devils Tower, which are not only unique, but have interesting stories around them.

“The scenery here is very beautiful,” Vroom said. “All these mountains. There’s so much to explore — and I like all the stories about the West.”

Renée Jean can be reached at [email protected] .

In case you missed it

Business and tourism reporter, more in business & tourism.

Insurance Rates Skyrocket For Wyoming Homeowners, Some Get Dropped Completely

Renée Jean April 23, 2024

Bringing In Billions, Outdoor Recreation Now A Wyoming Revenue Juggernaut

Renée Jean April 21, 2024

New Life For 110-Year-Old Stringer Hotel, Dubois’ Oldest - And Tallest - Building

Eating Wyoming: Although A "Blip On The Map," There's Great Food In Hawk Springs

• Africa Collective

Business Insider Edition

• United States
• International
• Deutschland & Österreich

Kenya and Uganda agree to merge cultures as they form tourism pact

Kenya and Uganda have agreed to integrate cultures to boost tourism revenue. The two East African countries have set their sights on cross-cultural tourism to help increase the number of visitors they receive. The decision was made after the Ugandan consulate to Mombasa attended the Uganda Festival.

• Kenya and Uganda join forces, integrating cultures to boost tourism revenue.
• The merging of dance, cuisine, and cultural activities is intended to attract visitors.
• Kenyan and Ugandan officials aim to increase tourist numbers with this initiative.

Recommended articles

A report by the Kenyan business news publication BusinessDaily showed that Kenya and Uganda are looking to collaborate to boost tourism revenue. They have decided to integrate certain aspects of their culture to attract more visitors including; dance, traditional cuisines, and cultural activities.

This decision resulted from a 4-day trip of the Ugandan consulate to Mombasa. The four-day trip was concerning the Uganda Festival, a culinary and cultural event organized in Kwal, Kilifi, and Mombasa. The festival aimed to attract Kenyan and international visitors.

DON’T MISS THIS: Kenya’s tourism market makes an impressive comeback

“The aim of the festival is to expose the unique Ugandan products to a wider number of corporate Kenyans, and other regional and international tourists at the Kenya coast,” the Consulate General of the Republic of Uganda, Paul Mukumbya stated.

The consulate general noted that 500,000 Kenyans visited Uganda, and 200,000 Ugandans visited Kenya for business or tourism in 2023.

“Kenya is the number one source market for visitors to Uganda. Last year, the official figures indicate that almost 500,000 Kenyans visited Uganda,” he said.

“This is why we are sensitizing more Kenyans and more international visitors to come and sample products in Uganda,” he added.

FOLLOW BUSINESS INSIDER AFRICA

Thanks for signing up for our daily insight on the African economy. We bring you daily editor picks from the best Business Insider news content so you can stay updated on the latest topics and conversations on the African market, leaders, careers and lifestyle. Also join us across all of our other channels - we love to be connected!

Best live dealer casino: Top USA live casinos online

Best real money online casinos usa: top 10 casino sites in 2024, opec excited about partnership with namibia, the us loses to russia and china in popularity across africa, top 10 most valuable south african brands in 2024, africa's giants play tug of war for the top economic spot, morocco is making giant strides to become africa's aviation manufacturing hub, hackers test their ransomwares in less protected regions like africa before striking richer nations: report, top social media platforms used for agriculture in kenya - survey.

10 best airports in Africa in 2024

Nigeria eyes $2 Billion bailout loan from the World Bank

Zap unveils Africa's first non-custodial exchange

African billionaires are fleeing their home continent amidst economic downturn.

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

• GLOBAL VIEW
• THIS IS CHINA
• REAL XINJIANG

Foreign visitors experience technology innovations at tourist attractions

China's visa-free offer and global air travel rebounds have boosted the country's inbound tourism market, and foreign visitors enjoy their trips lit up by technology innovations at tourist attractions.

• China Daily
• People´s Daily
• China.org.cn

Homepage | Site Map

ITC enters international market with ultra-luxury Ratnadipa in Sri Lanka

Itc ratnadipa has 352 guest rooms, suites, and service apartments, each boasting private balconies offering stunning waterfront views..