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Our digital solutions are designed specifically for travel selling businesses.

Together they create an affordable, time saving & easy to use  marketing system  to grow your client base and increase sales..

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Travel Marketing Solutions

For travel agencies tours operators dmcs, improve brand awareness, attract & inspire customers, turn lookers into bookers.

A Strategic Marketing Partner for Tourism Brands

Travel businesses often face the challenge of balancing marketing along with their day-to-day travel operations, making it seem like an uphill struggle. Ensuring your marketing is aligned with the modern travel buyer’s journey is daunting. With intense competition in every segment, promoting your travel business online and standing out in the market is more challenging than ever before. We believe we can make a difference.

At Allura Travel Marketing, we want to redefine the way we approach marketing in the travel and tourism industry. We offer end-to-end marketing solutions that cater specifically to the travel industry, backed by experience and a deep understanding of the sector. Moreover, our solutions target customers across the entire journey (inspiration, planning, booking, experiencing & post-trip sharing) to maximize impact.  We’re not another digital marketing agency; we’re your strategic partner in the journey to digital excellence and long-term growth.

Our Services

Strategy & consulting.

Implement your marketing with more clarity with a custom strategy based on your goals, audience research, competitor analysis and industry trends

Set your business apart in a crowded market with strategic positioning, messaging and brand identity.

Website Design & Development

Visually stunning, content-rich, SEO-friendly websites designed to drive more traffic and conversions

Social Media Management

End-to-end social media management to amplify your brand presence and engage your audience on key platforms.

Content Creation

Captivating content that tells your story, builds trust, and drives conversions - photos, videos, blog posts, podcasts & more.

Email Marketing

Targeted and personalized email campaigns to build stronger brand awareness, nurture leads and drive more bookings & customer loyalty.

A reliable partner for all your travel marketing needs

What makes us different, industry expertise.

Unlike other agencies that follow a one-size-fits-all approach, we bring travel industry specific insights & solutions to your marketing

strategy-first

We start with a custom strategy tailored to your business to help you stand out from the competition and maximize impact

results driven

We ensure that every marketing initiative is aligned with your business goals, driving measurable ROI for your travel business

Meet the Founder

With over 10 years of experience in marketing and a strong passion for travel, Chintan Goswami is the driving force behind Allura Travel Marketing.

Having travelled to 25+ countries across 4 continents, he brings strong industry insights and a global perspective to travel marketing.

With 7+ years of experience in the travel industry, he understands the unique challenges travel businesses face when it comes to marketing and branding.

He is on a mission to help travel businesses align their marketing with the expectations of customers today to drive better business results. 

Latest Blog Posts

Case Study: How we Developed a Digital Marketing Strategy for a large OTA

Biggest Travel Branding Mistakes You Should Avoid

How to Use the Travel Customer Journey to Drive More Loyalty and Bookings

Why Travel Agents & Tour Operators Should Outsource Their Digital Marketing

The Ultimate Guide to SEO for Travel Agencies & Tour Operators

Subscribe to get expert travel marketing strategies and insights straight in your inbox!

Drive Demand. Convert Customers. Build Loyalty.

Feel the power of the #1 travel marketing platform that grants you unmatched visibility into travel demand and intelligence to make the most of your budget.

Could Your Data be Doing More ?

Hotel marketers that are implementing first-party data programs are seeing real-time value in doing it today vs. tomorrow.

Always-On Marketing Gives Destination Marketers An Edge

Learn how to leverage an always-on marketing strategy for your destination in The Destination Marketer’s Guide to Always-On Marketing .

Solutions to Fit Your Business

When you understand how travel businesses are intertwined and have access to the data that drives those businesses, you’ll gain more knowledge to power your marketing decisions. With this expanded visibility, developing an always-on strategy and leading prospective travelers along a path to purchase becomes simpler than ever. Learn more about Sojern solutions for Hotels, Destinations, Attractions, and Airlines.

Destinations

Attractions

Boost Growth & Profitability

Focused on travel from day one, the Sojern Travel Marketing Platform provides unparalleled access to the inner-workings of travel. With cutting-edge AI technology—built by a dedicated team of engineers and data scientists, and guided by collective decades of travel experience—we put our expertise to work for you.

Find & Understand: Unrivaled Traveler Insight

Since day one, we’ve maintained an unwavering focus on travel. We aim to solve marketing problems exclusively for the travel industry by constantly seeking to understand traveler buying behavior. Working with Sojern means that we put that knowledge to work for you. We provide more insight into the traveler buying journey than customers can see on their own.

• Enrich your first-party data
• Profile, find, and target your ideal travelers
• Build the perfect audience for whatever you have to offer

Identify & Attract: Intelligent Audiences

Sojern’s AI-powered audiences offer travel marketers a strategic advantage in optimizing their marketing investments. By leveraging AI technology, marketers can make informed decisions on resource allocation, effectively targeting the right customer segments for maximum return on investment and business impact.

• Target high intent travelers and deliver high-impact messages cross-channel
• Use AI to maximize your first party data
• Increase customer engagement with audiences that are enhanced in real time

Activate & Convert: Multichannel Activation & Optimization

Boost your efficiency in customer acquisition almost immediately when you activate media across multiple digital channels. Let Sojern automatically manage and optimize your marketing budget for cross-channel digital advertising, so you can be sure that your always-on campaign is always performing at its peak. Or use our latest Guest Experience Solutions to drive conversions and loyalty directly from your property. Delivering the right message at the right time gives your digital marketing campaigns the power to work harder and smarter.

• Engage travelers more efficiently across digital channels: social, display, email, SMS, video and more
• Optimize performance to drive awareness, consideration and conversions
• Maximize your budget by delivering the right message in the right place at the right time

Engage & Delight: Connected Guest Experience

Sojern’s enhanced Travel Marketing Platform now enables engagement across the entire guest journey with cutting-edge AI-powered technology to optimize booking value for hotels. We can provide hotel marketers with the ability to engage travelers before, during and after their hotel stay.

• Increase guest satisfaction and get ahead of issues with customizable in-stay surveys
• Boost ancillary revenue through easy email and SMS communication tools, templates, and campaign building
• Maximize resources and relieve overburdened teams with automated messaging and message routing.

Deeper Knowledge Drives Results

Our Platform Helps Your Dollars Work Harder

The Sojern Travel Marketing Platform is a set of easy-to-use software and services backed by our own cutting-edge technology to deliver unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and guest experience solutions—all in one place. Our combination of data and technology lets you target your ideal travelers with unmatched precision and efficiency.

What Sets Us Apart

• Sojern Traveler Ecosystem™
• AI-powered Audiences
• Multichannel Activation and Optimization All In One Place
• AI-powered Connected Guest Experience

Discover What Our Platform Can Do for You

Target your ideal travelers with unmatched precision and efficiency. Learn how our cutting-edge technology can help you forge better connections with travelers and the market itself.

Expedia Group Media Solutions

The world’s leading travel advertising platform

Our advertising solutions help you inspire, engage, and convert hundreds of millions of travelers — everywhere in the world.

Sign up for our Travel Marketing Insider Newsletter to stay up to date on the latest travel industry trends

Unmatched global inventory that travelers access every day

We connect thousands of advertisers around the globe with the most highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. The advertising solutions and targeting capabilities we offer help you engage with those travelers and deliver the results you want.

average daily visitors across our sites and apps*

trips booked through Expedia Group*

booking sites in more than 75 markets and 40 languages*

Look and book with our immersive travel tech

As travel evolves, so does our technology. That’s why we built the industry’s first streaming platform that delivers a wholly unique experience for travelers.

This innovative approach to travel advertising gives travelers a firsthand view of what it’s like to be a tourist at various destinations. The videos our Media Studio team creates brings these locations to life, from road trips through the California desert to kayaking the Potomac or sitting down with filmmaker Spike Lee to talk about Brooklyn, New York. This immersive experience lets travelers shop for and book travel as they’re watching the content, putting a whole new spin on tourism marketing as entertainment.

Explore unexpected places with the GoUSA TV series

Travel advertising that delivers results

We’ve got decades of experience helping advertisers bring travelers to their destination, book hotels and flights, and more. We get you to the right traveler at the right time and through the right channel. You need someone who understands the travel business better than anyone else, and that’s Expedia Group Media Solutions.

Flexible advertising solutions

Solutions that work for any business — and any budget.

Find your ideal traveler

Actionable data insights and targeting capabilities to put you in front of the right people.

Real-time data

Robust reporting to monitor and optimize your campaigns.

Why you should partner with Expedia Group

Our unique capabilities and custom digital media solutions meet your needs and bring your brand to travelers.

See all our solutions

TravelAds Sponsored Listings

In the competitive hotel market, it’s essential to stand out from the crowd. TravelAds is a simple, proven solution with a pay-per-click approach designed to increase your hotel’s visibility with travelers. Use TravelAds to:

• Boost room bookings.
• Drive incremental revenue and profitability.
• Reach the right travelers.
• Control your cost-per-click and daily spend.
• Create customized copy and images.

Accelerator

Like TravelAds, Accelerator, our cost-per-stay solution, is a budget-friendly and effective way to gain visibility with travelers. Use Accelerator to:

• Boost your visibility in search results.
• Scale up or down as needed with an easy-to-use platform in Partner Central.
• Cost-effective: You only pay when you receive a booking.

Co-op campaigns

Make an impact with a collective and cost-effective advertising solution that will extend and amplify your marketing spend. Co-op advertising allows you to:

• Connect with other destinations, hotels, airlines, and more to jointly engage with travelers and drive demand.
• Easy and simple: We secure similar strategic partners for you.
• Stretch your marketing budget.

Media Studio

Get access to our award-winning in-house creative agency to create immersive and compelling interactive experiences that engage travelers. With Media Studio you can:

• Create videos that tell your brand’s story in a unique and unforgettable way.
• Use emerging technology to stand out.
• Build engaging social media campaigns and work with influencers.

Display advertising

Build a full-funnel experience that inspires, influences, and converts travelers. With display advertising you can:

• Reach the millions of travelers who visit our 200+ websites every day as they dream, plan, and book travel.
• Design ads that seamlessly integrate across all our sites.
• Choose from a range of media options that work for advertisers of any size, budget, and business goal.
• Create branded ads for mobile or email.
• Become a sponsor — use homepage takeovers or promotional sponsorships to capture travelers’ imaginations.

Work with the biggest brands in the business

Advertise with Expedia Group, where you’ll get the strength, experience, and reach of globally recognized travel brands to help you succeed. Our brands offer the largest expanse of travel channels for you to connect with travelers across the globe.

Exclusive and actionable traveler insights

We have billions of data points from travelers using our 200+ travel websites. The benefit of this exclusive first-party data is unrivaled traveler insights, and, in a cookieless world, you’ll always be able to reach your target audiences with specific ads that align with their interests.

Explore our customer stories

Find out how we help advertisers meet their needs, from airlines and hotels to destinations.

The largest airline in Canada, has been a long-time partner with Expedia Group Media Solutions. With Black Friday and Cyber Monday approaching, Air Canada wanted to stay top of mind with travelers looking for deals during some of the most important sales events of the year.

During the early days of the COVID-19, the Hyatt Regency Chicago realized that there was going to be limited customer demand. They decided to use TravelAds to differentiate themselves from other hotels in Chicago to drive bookings.

Looking to rebuild and renew, VisitScotland embarked on a tourism marketing campaign to highlight the unique experiences it offers travelers.

In a competitive market, visibility is key to filling room nights and Blinkup wanted to help Place of Charme connect with more travelers. To reach travelers worldwide, the marketing consultancy partnered with Media Solutions to showcase Place of Charme’s six properties on Expedia Group sites.

Recommended for you

The Path to Purchase

New research to help you understand how travelers search, plan, and book travel.

Travel Insights report

Our exclusive first-party data and research provides you with actionable insights.

TravelAds guide

Find out how to reach the right travelers and maximize results with TravelAds targeting and bidding tools.

Are you ready to advertise?

Get in touch with one of our digital advertising experts today to find out how our first-party data insights and full-funnel suite of solutions can work for you.

*Expedia Group internal data

• Programmatic Advertising
• Deterministic Targeting
• OTT Attribution
• AI Modeling

Digital Audio

• Digital-Out-of-Home
• Local Sites
• Paid Social
• Paid Search
• Magazine Advertising
• Cover Wraps
• Industry Focus
• Insight Lab

Digital Advertising without Third-Party Cookies

Travel Marketing 101: Everything You Need to Know

People are ready to travel. Where, when, and how varies as much as the individual. Passion, timing, and budgets lead the way. A smart media strategy, combined with evocative storytelling, will transport consumers to your destination.

• What is Travel Marketing?
• Top Travel Industry Trends

Essential Travel and Tourism Marketing Strategies

• — Video Marketing
• — Virtual Reality Experiences
• — Augmented Reality
• — Increase Search Visibility
• — Content Marketing & Native Ads
• — Digital Audio
• — Personalized Messaging
• Big Data in the Travel Industry

Get Started with Travel Marketing Today

What is travel marketing and why is it i mportant.

• The Travel & Tourism market is projected to reach $54 billion in 2023.
• Revenue is expected to show an annual growth rate from 2027 of 4.41%, resulting in a projected market value of over one billion by 2027. 74% of this will be generated by online sales. 

It's clear why travel marketing is important. Having a data-driven travel marketing strategy makes all the difference in overall business performance. It promotes travel services to new markets, strengthens awareness of one's brand, and increases the rates of both conversions and sales.

Just as travelers— for business or pleasure—have priorities and purpose in mind, so too should travel and tourism brands. What distinguishes your hotel from the others? What’s unique about your location? Who are your primary targets and how are you going to make their experience exemplary to earn their affinity? It all starts with defining your audience personas, crafting your brand, and knowing your KPIs.

Top Travel Industry Trends (2022–2025)

Again, how and where we travel varies, just as much as the destinations themselves. Below are just a few ways people are traveling. Understanding who is traveling where—and why—will inform strategies and personalization.

• Travelers Go it Alone : 25% of all American millennials plan to travel by themselves each year.
• Travelers Crave Local Experiences : The “experience economy” is huge in the travel industry. Consumers crave authentic experiences that distance them from mainstream tourism.
• Going Virtual : For consumers who want to sample and learn about different places without leaving their homes, there’s the alternative of booking a private tour and activity with locals around the world virtually, and viewing in the metaverse.
• Bucket List Travel: Always wanted to see an Emperor Penguin? There’s a cruise for that. Interested in seeing the beaches of Normandy? There’s a personal tour guide for that. Chances are the journey for these experiences starts with a recommendation from a friend and a good old-fashioned Google search to get the lay of the land.
• Business and Leisure Travel : Working remotely can mean Italy as much as Hoboken. The concept of being location-independent— traveling and working remotely— has become a new mainstay post-pandemic. In turn, digital nomads are searching for locations and deals on where to work and play.
• Sustainable Travel : Most U.S. travelers believe there aren’t enough options when it comes to sustainable travel. Nearly 70% of travelers say they are more likely to book accommodations if they know the property is planet-friendly .

Travel Industry Trends Resources: Generational Marketing 2023 Marketing Trends and Predictions

One of the best travel marketing tips to keep in mind is that most customers are not really paying for products or services in their minds. They are paying for experiences . As with nearly all businesses, technology presents the travel industry with seemingly endless opportunities to connect with customers. Below are just a few way brands are getting noticed:

Video Marketing

In the travel industry, videos have long been an indispensable marketing tool. They show off destinations and hospitality businesses in their full glory. Travel marketers that lean into video creation—and that doesn’t have to equal big budget productions—will forge connections with target audiences. Digital video is an amazing way for brands to educate, elicit emotion, and tell compelling stories.

Virtual Reality Experiences—The Metaverse and You:

It’s the ultimate test vacation. The metaverse can transport you just about anywhere and no passport is required. Like what you see? Post an offer and start planning. While still in the early stages, the tourism industry is already making the jump in the virtual reality (VR) world . Over the past few years, museums have introduced more creative ways to interact with exhibits and some have even taken consumers on pub crawls. Thomas Cook , a pioneer in the travel and tourism industry for more than 170 years, is using 360 VR films so travelers can test the waters of Sharm-el-Sheikh in Egypt and more. And if you’re trying to reach Gen Z, they’re here and they’re ready to go places.

Augmented Reality Enhances Real-World Settings

AR, or augmented reality, differs slightly from virtual reality. AR uses apps and overlays to create an experience and show additions to a particular setting. Travel companies can use this to advantage by using AR to transport and showcase their offerings.

Increase Search Visibility and See Bookings Soar

It’s easy to take the importance of a focused SEO strategy for granted with so many other options vying for your attention, but that would be a mistake­. Not having a mindful search strategy as a key tenet in your media strategy would be like not seeing the Eiffel Tower when in Paris. A well-rounded SEO strategy facilitates direct bookings, drives site engagement, and increases overall cost-effectiveness.

Do it right, and you’ll see your Google rankings increase. Getting your brand name on the first page of results is the holy grail to success when 94% of search starts with a search engine and more than 25% click the first result that comes up.

While you may already spend on SEO, it's a good idea to have an SEO check-in from time to time to make sure you’re targeting the right folks and doing so the way they want you to.

Content Marketing and Native Advertising

Few things combine time and place to greater effect than native advertising. It’s the ultimate storytelling device, empowering marketers to say exactly what they want to say and where. A good magazine ad or digital native advertising piece will take the shape of an article—for example, by showcasing a vineyard in Napa on the cover of Travel + Leisure or a video highlighting the beaches of Mexico within a surfing site. The creative will transport viewers, and hopefully a nicely placed call-to-action leads to a website that will give audiences more of the information they seek.

A few native advertising tips:

• Create content that encourages the reader to act
• Know how you’re going to measure results: what is it that you want user to do after they read your article or play your video?
• Try to be original. If you are one of several players trying to host destination weddings, why should they pick you? Are you offering a special incentive code?
• Be authentic. Be real. Native content is storytelling, not overt advertising. It isn't directly selling, per se, but rather sparking ideas.
• Find a fit: Be mindful of where you’re running your creative and complement the space. It’s a curated audience you’re being seen in, so make the most of it.

For many, the first step to a journey is “hey Siri,” "ok Google," or “Alexa,” so it’s little surprise that increasingly travelers (and potential travelers) are turning to devices to book hotels or flights, and learn more about excursions and dining experiences. Markers can optimize content to capitalize on voice searches.

Personalized Messaging Enhances Customer Experience

The goal of effective advertising is to personalize messaging so it's as relevant and beneficial to the recipient as possible. If a travel brand is targeting a young family, it makes sense to highlight the activities for minors. If trying to become a bachelor or bachelorette destination, it may make sense to include in your ad the customized experiences available to enhance their stay (and perhaps a discount code). Leading with a customer-centric perspective distinguishes brands, creates affinity, and earns loyalty.

Data Draws the Big Picture: Big Data in the Travel Industry

The importance of data analytics to drive performance and ROI cannot be overstated and data visualization platforms play an important role in this. They—quite literally—provide a big picture of how all elements in any particular ad campaign are performing. Operators, in turn, can use this information to see what creative is performing strongest, and which platforms are driving the most visit to optimize performance.

Gathering the data enables travel and tourism entities to discern data sets and maximize budgets. Data visualization platforms, such as MNI’s industry-praised Optics , gives advertisers the ability to evaluate key metrics and optimize ROI.

• Engagement rate: How are people engaging with your content? Are they commenting, saving, and sharing, or merely scrolling past? If you have a million followers but only 1,000 interact with your marketing, that is not a great return on your effort.
• Targeting/Retargeting: Are your ads reaching new audiences and are you using data to re-engage potential leads or customers who leave your website without converting? Retargeting ads are designed to help advertisers reach visitors who do not convert right away. These campaigns are effective because they allow advertisers to target engaged customers with a highly relevant ad. Retargeting delivers strong results for increased awareness, website traffic, and conversion rate.
• Putting it all together: Let the picture of what you see tell you where you want to go, where you should be spending more, what ads you should optimize. For the effort that your business is putting into collecting and maintaining a database, you should be able to obtain an equal or greater amount of value from the insights it gathers. 

Attitudes to travel are a moving target. Whether traveling for business or leisure, going by air or train or car, the desire to travel is real. Telling your target audience how you will be providing value and keeping them safe is essential. Step #1, know your audience. Step #2, connect with them. Step #3, embrace a multi-channel strategy. To do this, it’s incumbent to keep up to date with the very latest travel marketing strategies and to partner with those that do it best.

• Deutschland
• Asia, Australia & New Zealand
• Europe, Middle East & Africa
• United States & Canada
• Latinoamérica

How travel marketers can own the customer journey

Planning a trip can be an arduous, thankless task. But marketers have new tools and tactics in their arsenal that can make the experience better. By combining data with digital audience solutions, savvy travel marketers can better connect with travelers—and drive more bookings.

Exciting as it may seem, trip planning can be a chore. Stress runs unchecked: 69% of leisure travelers worry they're not finding the best price or making the best decision while booking a trip. 1 To put that in perspective, travelers are more worried about not finding the best price or making the best possible vacation decision than they are about their financial investments, home improvements, or electronics purchases. 2

Compounding this anxiety is the amount of time many leisure travelers allow to plan—and obsess over—trips. Twenty-six percent decide on a vacation destination three to five months before departure, while 19% decide more than six months out. 3 This presents a challenge for marketers trying to differentiate their brands and drive consideration throughout the travel shopping journey.

Think with Google

Source: Google/Phocuswright, “Leisure Traveler” study, base: U.S. leisure travelers, n=930, Oct. 2015.

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With digital, though, brands gain unparalleled insight into their target audience. Marketers can go beyond traditional demographic targeting and look more closely at travelers’ intentions. Whether it’s videos viewed, searches, or content engaged with across the web, these activities send strong signals about whether a traveler could become a customer.

These audience-driven strategies represent an exciting opportunity, but only if brands are smart about how they integrate their customer data with automated audience solutions. Then, they can unlock personalization opportunities at scale—and set themselves on a path to growth.

Here are three strategies that are proven to find—and convert—travelers on the hunt:

1. Examine lifetime value (LTV) to know who your best customers are

A millennial leisure traveler who spends lavishly at a hotel once a year may not be as valuable as a business traveler who spends less on a single trip but returns again and again. Prioritize the right audience by consolidating your company’s first-party data and segmenting customers by the value they bring.

Even if your company doesn’t have reams of cumulative data on hand, you can still glean a snapshot of your most valuable customers. Segmenting across category lines (e.g., product type, behaviors, loyalty) for just the past year will allow you to confidently estimate LTV for many user groups.

By learning the online behaviors of your desired audience—as well as how similar audiences engage with online content—you can refine your digital strategy.

2. Engage high-value customers with timely ads

Serving the right ad at the right time is the goal of all digital marketers, but identifying those moments can often feel like hunt-and-peck guesswork.

Starwood Hotels and Resorts found a way to make this easier and more efficient. By utilizing remarketing lists for search ads (RLSA), the brand was able to use signals such as date-range inputs to customize follow-up messaging in search for users who had visited its website. With this approach, Starwood drove 240% higher conversion rates and 160% return on investment.

3. Optimize for the entire customer journey

By looking beyond the last-click conversion, brands can better understand how travelers research throughout the customer journey.

La Quinta revolutionized its audience targeting with a strategy that utilized data-driven attribution and Smart Bidding in Google Ads. 4 This approach allowed La Quinta to determine which keywords were more profitable in the context of the full customer journey. Having learned which generic keywords were most influential, La Quinta can now better personalize its messages.

The brand’s new audience strategy yielded a 131% higher click-through rate (CTR) and 27% higher conversion rate.

The successes from Starwood and La Quinta are examples of an exciting shift in digital marketing: Marrying consumer data with automated audience-growth strategies can unlock tremendous opportunities to customize messages at scale.

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How La Quinta captured travelers—and increased conversions—by leading with data

Travel trends 2016: data reveals hot spots and new consumer insights, travel micro-moments guide: how to be there and be useful for travelers, travel trends: 4 mobile moments changing the consumer journey, 3 ways cruise line marketers can win with digital, 3 ways the digital traveler is changing — and 3 ways marketers can keep up, sources (2).

1,2,3 Google/Phocuswright, “Leisure Traveler” study, base: U.S. leisure travelers, n=930, Oct. 2015. 4  Google Adwords is now Google Ads. Learn about  our new brands .

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12 Travel Marketing Strategies To Help You Out-Market Your Competitors in 2023

Kyle Morley

January 26, 2023

The world of travel has evolved, especially after the COVID-19 pandemic in 2020. Travelers are valuing their time off more and researching more heavily before making travel decisions. Additionally, brands are competing to drive bookings and increase revenue to make up for the large losses the industry took in 2020. 

Utilizing new and unique marketing strategies can help travel brands separate themselves from the competition, reach new audiences, and increase bookings. Take a look at our top 12 marketing strategies that can help travel brands stand out and out-market their competitors. 

What Is The State of the Travel Marketing Industry in 2023? 

The travel industry took a huge hit in 2020 with the emergence of the global COVID-19 pandemic. Both domestic and international travel stopped almost overnight, leaving the travel and tourism industry with little-to-no business. However, over the past three years, the industry has steadily increased to semi-regular rates, though still slightly lower than 2019. 

According to the International Air Transport Association , global air travel is expected to make a full recovery by 2024. Additionally, the IATA expects domestic air travel to increase by 3% in 2023 compared to pre-pandemic levels in 2019. With that being said, many travel companies are looking to dedicate time and resources to out-marketing their top competitors and return business to pre-pandemic levels. 

12 Travel Marketing Strategies For 2023

Using a combination of tried-and-true marketing strategies and unique ideas will offer a fresh foundation for travel destinations to attract new tourists and increase bookings. In 2023, the way consumers make travel decisions has changes. People are valuing sustainable travel options and relying heavily on social media and video content to make their travel decisions. 

Luckily, we’ve compiled a list of 12 key marketing strategies and tips to help travel companies increase bookings and drive consumers to their destination. 

1. Create A Seamless Website Experience 

All of your marketing channels will be driving traffic to the same place – your website. If the user experience is lacking, it could drive away potential customers or have them book a stay with a separate OTA. 

As direct bookings become increasingly important for travel companies, a seamless user experience on the website is of the utmost importance. A travel website should showcase all of the best things about the destination to really show consumers what their vacation will be like. Additionally, users should be able to seamlessly book travel experiences directly from the site. 

2. Publish Blog Content on a Regular Basis

Blog content is a great way to capture the attention of untapped audiences and focus on search engine optimization. By creating content that targets highly searched keywords in the travel space and keywords specific to your destination, brands can dominate the search engine results page. 

Not only does long-form editorial content help put a brand in front of new audiences, it also showcases the beauty of your travel destination. Consumers want to learn a lot about a destination before traveling there. According to TripAdvisor , consumers will spend an average of four weeks researching their travel destination. With blog content, brands can create a high quality resource for consumers to turn to throughout their research process.  

3. Lean On Your Customer Reviews

Consumers are spending more on travel now than ever before. According to the ASTA , 40% of consumers are spending more on travel now than they did before the pandemic in 2019. However, consumers also want to be sure that their money is being spent in the right place. 

Traveler reviews are some of the most valuable pieces of content that brands can use in advertising. Sites like TripAdvisor and Yelp are growing increasingly popular and can make or break a travel destination. By showcasing positive experiences that other travelers have had, brands can increase social proof and gain trust with new customers. 

4. Upgrade Your Social Media Game

Social media is an integral part of any marketing strategy for 2023 and beyond. With the growing popularity of platforms like TikTok and Instagram, travel companies can leverage their social media following to increase bookings and drive traffic to other marketing channels. Regularly posting content and engaging with your audience is incredibly valuable for companies in the travel industry. 

Influencers are also a key part of a social media marketing strategy. Utilizing influencer content allows you to reach completely new audiences and showcase the best parts about your brand and vacation destination. If you are looking to increase your reach with photo and video content, social media marketing is the best way to do so.

5. Rely On Data for Key Insights

Data is everywhere – you just need to know how to track it properly. Between websites, social media, online advertisements, and more, there is an abundance of consumer data that can be used to optimize your marketing strategy. 

Travel companies can track user behavior, see where high-converting consumers are coming from, and see what marketing strategies are currently working. Using this data to further improve and optimize your marketing efforts will provide unbeatable insights and deliver quality results. However, you need to be confident that the data you are using is trustworthy and accurate.

6. Don’t Underestimate the Power of Remarketing

Remarketing is a powerful tool that can help direct audiences to your travel website or destination. A customer journey, especially in the travel space, can include tons of different searches and websites. 

Remarketing may prove to be one of the most valuable tools in your marketing toolbelt. When consumers are more familiar with your brand, they may be more receptive to advertisements. Additionally, consumers may be more likely to convert after visiting your website more than once. 

7. Improve Your Mobile User Experience

With the advancement of smartphone technology, consumers are starting to rely heavily on the mobile experience instead of a desktop experience. Travel brands need to shift their focus to the user experience from a mobile standpoint. Whether that means a quality mobile app or website experience can vary from brand to brand.

According to a study performed by SalesCycle , 44% of travelers will book their vacations online. Additionally, those booking on a mobile app or mobile site have a lower cart abandonment rate compared to those on desktop. Mobile consumers are becoming more and more valuable as the travel industry evolves. It is important to ensure that your brand has a seamless booking experience for both desktop and mobile users.

8. Utilize Email Marketing Campaigns

Email marketing is one of the oldest marketing strategies in the book. It continues to be a helpful tool for travel marketers to increase bookings, get more eyes on their destination, and actively engage with their audiences. 

If you have an email list of consumers, you should be utilizing it! And, if you don’t, you should start building one. Including a simple spot on your website for users to input their email address and some basic personal information will allow you to organically grow your list and engage with your audience organically. 

9. Use Video To Enhance The User Experience

As consumers are changing the way they research for a big vacation or small weekend trip, video is becoming more and more popular. Users like to feel like they’ve traveled to a destination before they have even left their house. Video is a great way to market your destination as highly desirable and fun. 

Travel brands can either create their own video content, use consumer created content, or rely on influencers to create video content for them. Each type of content will provide it’s own unique benefit from a marketing perspective. 

Branded video content created internally will be a great way for travel companies to interact with their existing audiences. These can actively be promoted on social media accounts, through email, and on the brand’s website. User generated content will appear the most organic and allow you to interact with your consumers’ networks. Influencer marketing videos may not be as organic as user generated content, but it will reach the widest audience. 

10. Introduce New Technology To Your Marketing Strategies

New technologies in the travel industry are constantly evolving and are a great way to revitalize your marketing efforts. While AI Chatbots have been popular in the industry to assist with online bookings and answer quick questions from customers, the technology has majorly evolved since then. Outside of automated FAQ responses, AI can really have an impact on travel marketing.

There are AI technologies out there that can make personalized travel recommendations for tourists, can interact with consumers via voice throughout their vacation, track and trace baggage via image, and more. With so many new, AI-driven technologies emerging in the travel industry, it is important for brands to stay ahead of the curve to ultimately create an ideal travel experience. 

11. Engage With Local Audiences Too

Local audiences may not seem that important to the travel industry, but they can be an additional untapped audience to target with marketing campaigns. While you may think that locals are familiar with the travel and tourism destinations in their area, you may be surprised to see how many have not visited. 

Not only an this help you encourage repeat visits to your location, it can also help unlock untapped audiences. Successfully marketing towards locals may seem like a difficult task, as they likely try to avoid the tourist areas of their home. However, offering discounts to locals may help encourage increased attendance and may help your local marketing campaigns gain traction.  

12. Tell A Story with Your Destination

Consumers want to travel to a destination with a unique identity and a clear story attached to it. In order to have a successful travel marketing campaign, travel brands need to do more than just showcase their beautiful destinations. 

Every destination will have a unique identity and a unique story attached that can really help consumers picture themselves vacationing there. Whether marketers decide to lean into their destination’s rich culture and history, beautiful, calm scenery, or booming cities, a unique story will help travelers make their decisions easier. 

Refresh Your Marketing Strategy with From the Future’s New Travel Marketing Platform™

Travel marketing can be a complicated undertaking. With that being said, it is important for travel companies to rely on expert marketers to help them understand what strategies are best for their brand. 

At From the Future, we have over a decade of travel marketing experience and have used our expertise to change the way you see marketing. With our Travel Marketing Platform™ , marketers can access brand new audiences and tell their unique story. Get in touch with one of our specialists to see how the Travel Marketing Platform™ can revitalize your marketing strategies. 

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Category: Travel

Date: February 6, 2024

The Role of Social Media in Travel Marketing: Best Practices and Case Studies

Back in 2016, then Marriott’s chief global marketing officer, Karin Timpone spoke to CNBC about their social media travel marketing service and incorporation of geo-fencing technology. 

If someone posts a photo from one of its properties, her team will reach out and contact the front desk to let them know. The hotel will often then reach out to the customers and offer complimentary upgrades — something to show that Marriott values their presence. 

Earlier, a music video for “I’ll Show You” featuring Justin Bieber at the Fjadrárgljúfur canyon in Iceland. A few years later, tourism to this once-quiet town nearly doubled. The video on YouTube has over 500 million views since 2015. 

Given the general rise in income levels and jobs going remote, people find more time to take frequent travel breaks, showcasing the need for effective digital marketing services to tap into the growing travel market

And social media has only accentuated this trend , 

• By hosting engaging travel content and motivating reviews
• By increasing travel FOMO (Fear-Of-Missing-Out)
• By minimizing unpleasant surprises at the destination

Given the scope of social media in travel marketing services , this blog discusses best practices followed by interesting case studies for inspiration. 

The Power of Social Media in Travel Marketing

• Expedia’s 2023 Traveler Value Index noted almost 35% of travelers turn to social media for holiday inspiration. 
• Furthermore, 75% of respondents chose a specific destination inspired by social media as per Amex’s 2023 Global Travel Trends Report .
• Travel Live Streaming is becoming increasingly popular on social media, with 60% of travelers saying they have watched a live stream of a travel experience. 
• 74% of travelers use social media while traveling, while 92% of consumers trust word of mouth and UGC more than other forms of advertising, thus making UGC on social media crucial for any travel marketing campaign. 

Best Practices for Successful Social Media Travel Marketing

Top 5 things travelers use social media to research – Destinations, Hotels, Activities, Attractions, and Restaurants. Let’s list out travel marketing best practices to get the most attention from social media users. 

Choosing the Right Platforms

Creating engaging content, building a consistent brand presence, utilizing paid advertising, monitoring and analytics.

Identify the social media platforms that align with your target audience. 

Popular Vacation Inspiration Social Platform

Demographics

Millennials, GenZ

Highly visual

Boomers, Millennials

Moderately visual

TripAdvisor

Millennials

User Generated Content

Extremely visual

Boomers, Millennials, GenZ

Detailed & Informative

B2B travel marketing

Take a que from social media strategy of Marriott Hotels . Their Instagram account features stunning photos of their hotels, while their Twitter account is more focused on sharing news and updates.

Invest in high-quality, visually appealing content, including photos and videos. Use storytelling techniques to capture the essence of your travel experiences.

Encourage user-generated content (UGC) by running contests or using branded hashtags. UGC refers to any content that is created and shared by users or consumers of a product, service, or brand rather than by the company or organization itself. 

Travel marketers can leverage UGC in the following way: 

• Display UGC on their social channels to engage other users as it signals authenticity.
• Monitoring UGC can become your informal market research to upgrade your services in-time. 
• UGC also helps build employer brand which results in team retention.

Furthermore, you may leverage the new YouTube app feature that lists video recommendations according to thumbnail color. As a travel marketer, you can explore more such strategies to increase views on YouTube here .  

Highlight safety measures and sustainable practices in your travel marketing, as these have become critical concerns for travelers post-pandemic.

Take inspiration from our previous blog where we have discussed Innovative Travel Marketing Campaigns From Around The World . 

In a bid to blindly replicate brand marketing successes on social media, many end up creating “self-congratulating” content.

Recreating trendy content give a false impression to the marketing team about better reach. The truth beholds, unless original thought is put to market product/service, the social media marketing will lead to poor brand awareness, let alone lead generation. 

Consistency is Key. Develop a content calendar to maintain a consistent posting schedule. Consistency helps keep your audience engaged and informed.

Share travel stories, itineraries, and personal experiences. Storytelling creates a deeper connection with your audience. Use live streaming feature to promote your brand often. Learn more tips on travel live streaming here . 

You can use hashtag strategy to expand your content’s reach. Create a branded hashtag for your campaigns and encourage followers to use it.

However, we feel social media hashtags are overused. Hashtags are annoying and they hijack conversations. Moreover, users may relate social media posts with many hashtags as spam.

Here is an interesting blog by Hannah Macready where she discusses the best use of hashtags for your social media campaigns in 2024 and beyond. 

Partner with social media influencers who align with your brand and target audience. Influencers can provide authentic recommendations and reach new followers. 

Look for long-term association with the right content creator on social media for consistent engagement of new and existing users. Influencer marketing tools like Ylytics , HypeAuditor , and others can help you find the right social media influencers. 

How Travel Marketers Want People to Search on Google?

Enter a search query -> Your brand website ad appears -> Book your services

But How Do People Actually Search?

Enter a search query -> Google analyzes and displays results per keyword -> Visitor clicks -> Interrupted by WhatsApp chat -> Sleeps.

… a week later…

Notices a display ad from your brand -> Visits the landing page -> Bookmarks it -> Checks out the brand profile on Instagram -> Share it with spouse -> Logs out

… 2 days later in the office…

Visits your site -> Confirm their bookings.

Use paid advertising options on platforms like Facebook and Instagram to target specific demographics and promote your travel offerings. Consider retargeting ads to re-engage users who have shown interest in your travel products or services.

Use geo-targeting to reach users in specific locations, especially if you’re promoting local or regional travel experiences.

Also, read>> Facebook Ad formats

Also, read>> YouTube Ad formats

Also, read>> Instagram Ad formats

Use analytics tools provided by social media platforms to track the performance of your posts and campaigns. Adjust your strategies based on data insights, focusing on what works best for your audience.

Continuously monitor social media trends and adapt your strategy to incorporate new features and technologies. Keep an eye on emerging platforms that may provide new opportunities for travel marketing.

It is important to develop a crisis management plan to address any negative incidents or crises that may arise on social media. Swift and appropriate responses are crucial.

Further, experiment with different types of content, posting times, and ad creatives to determine what resonates best with your audience. 

Latest Trends in Social Media Travel Marketing

• Augmented Reality (AR) and Virtual Reality (VR) for immersive advertisements and travel previews.
• Live streaming for real-time travel experience.
• Showcasing eco-friendly destination and promoting responsible tourism.
• AI-powered chatbots and recommendation engines.
• Social commerce and booking directly on social media platforms.

VietJet Air is not afraid to experiment with new formats and strategies. For example, they recently launched an augmented reality (AR) campaign that allowed users to virtually experience their flights.

You can connect with us for more AI-related marketing solutions . 

Case Studies: Success Stories in Social Media Travel Marketing

Let’s explore a few success stories in social media travel marketing through case studies. The selected case studies highlight how effective social media strategies can help travel brands engage their audience, encourage user-generated content, and create memorable and impactful marketing campaigns. 

• Airbnb – #LiveThere Campaign
• Icelolly – Facebook Marketing Automation
• Royal Caribbean International – Targeted Ad Campaigns
• Expedia – #ThrowMeBack Campaign

Each campaign leveraged the power of storytelling, user participation, and visual content to connect with travelers and promote unique travel experiences.

1. Airbnb – #LiveThere Campaign:

Airbnb wanted to differentiate itself from traditional hotels and emphasize the idea of “living like a local” when traveling.

Social Media Strategies Implemented

• Launched a series of visually stunning Instagram and Facebook posts showcasing unique properties and travel experiences.
• Encouraged hosts and guests to share their stories, photos, and videos using the hashtag #LiveThere.
• Collaborated with travel influencers and celebrities to create authentic content.

Results and Outcomes

• The #LiveThere campaign garnered over 3.5 million Instagram mentions.
• Airbnb’s Instagram following grew by over 300% in a year.
• The campaign effectively communicated the brand’s message of unique and authentic travel experiences.

It may have worked for Airbnb back in 2017 but will be work for your travel business in 2024 and beyond? No one can be sure but you can surely take some inspirations out of it and improvize over it.  

2. Icelolly – Facebook Marketing Automation:

Icelolly experienced a temporary decrease in conversion rates across their social media platforms. As a response, they incorporated the Facebook extension into their Engagement Cloud.

• Implemented an omnichannel strategy to unify data from a single social media platform with the website. 
• Delivered tailored ad notifications through social media feeds to individuals who have subscribed to destination price alerts.
• Conversion rate was generated by 17% through Facebook
• Retargeting ads was increased up by 3%
• Open rate was generated by 35%
• CTR was increased by 201%
• Conversion was increased by 45%

3. Royal Caribbean International – Targeted Ad Campaigns: 

Royal Caribbean International, a global cruise line, sought to increase engagement and conversions through its social media marketing efforts.

• The cruise line implemented marketing automation tools to segment its social media audience based on factors like travel preferences and past interactions.
• They used automated chatbots to respond to common inquiries and facilitate booking processes on social platforms. 
• They launched targeted ad campaigns on Facebook and Instagram, retargeting users who had shown interest in specific cruise itineraries.
• Significantly improved response times and engagement on social media platforms.
• Enhanced conversion rates, with more users booking cruises directly through social media channels.
• Increased brand loyalty as travelers received personalized recommendations and timely responses to inquiries.

4. Expedia – #ThrowMeBack Campaign:

Expedia aimed to inspire travelers to relive their favorite travel memories.

• Encouraged users to share their old travel photos with the hashtag #ThrowMeBack, along with a caption explaining the memory.
• Curated and featured some of the best user-submitted photos on Expedia’s social media accounts.
• Over 15,000 users participated in the #ThrowMeBack campaign, sharing their travel memories.
• The campaign generated increased engagement and user interaction on Expedia’s social media platforms.
• It created a sense of nostalgia and encouraged travelers to book new trips to create more memories.

Challenges and Pitfalls in Social Media Travel Marketing

Social media travel marketing offers significant opportunities, but it also comes with various challenges and potential pitfalls that marketers should be aware of, like 

• Platform Algorithm Changes: Social media platforms frequently update their algorithms, affecting organic reach and engagement. Marketers need to adapt strategies to stay visible to their audience.
• Privacy and Data Protection: Stricter privacy regulations (e.g., GDPR) require marketers to handle user data responsibly. Mismanagement can lead to legal issues and reputational damage.
• Ad Saturation: Social media users may become overwhelmed with advertising, leading to ad fatigue. Marketers must strike a balance between promotion and providing value to the audience.
• Language and Cultural Sensitivity: Misinterpretations or insensitivity to local languages and cultures can lead to backlash. Marketers must research and tailor content appropriately for different regions.
• Changing Travel Behavior: Travel behaviors and preferences change over time, influenced by various factors like technology, health concerns, and economic conditions. Marketers need to stay updated and adapt accordingly.
• Over-Tourism Concerns: Social media can contribute to over-tourism by popularizing specific destinations or attractions, leading to overcrowding and environmental issues. Travel marketers must promote responsible tourism.

Hike Up Your Marketing Efforts with ColorWhistle

If your goal is to motivate shoppers, fans, and advocates through genuine content that has a track record of success, we are here to provide assistance. 

ColorWhistle’s expert travel-focused designing and marketing assistance can boost your social media efforts. Further, our experienced digital marketing service team can elevate user experiences on multiple touchpoints. You can write to us or call us at +1 (210) 787 3600 anytime to enquire more. 

Kindly leave your comments down below if you found the information in this blog useful and wish to learn more

Related Posts

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About the Author - Manav Gupta

Manav Gupta is a full-time CopyWriter at ColorWhistle, where he works to benefit both professionals & enthusiasts in the field of Digital Marketing, Branding & Web Development by creating engaging content. Prior to joining ColorWhistle, Manav was responsible for managing & executing content projects ranging from sales collateral to web content, ad copy to letters, business proposals to sales plans, and training manuals. A graduate of a reputed university, Manav holds an honors degree in Engineering. When not hard at work creating meaningful content, he enjoys perfecting his knowledge of music, playing cricket, and volunteering to build a carbon-neutral society.

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• MOBILE APPS DEVELOPERS
• RETAILERS AND CONSUMER GOODS COMPANIES

• clients in Russia
• prospects in Russia
• partners in Russia
• opportunities in Russia
• strategies in Russia
• awareness in Russia
• value in Russia
• demand in Russia
• competitive advantages in Russia

• Online Games
• Foreign Real Estate
• Global Advertising Agencies

We know the ropes of the Russian media market. We understand specifics of how to work with international agencies. We work with global brands and help them successfully introduce any products and services in the Russian market. We render full assistance to our foreign partners.

Among our partners, there are agencies from more than 10 countries and 3 continents.

Learn our cases, part of which has been implemented jointly with international advertising agencies.

We build effective communication between companies. We attract new clients and help you keep those that you already have. We help global business build corporate communications and sales in a consistent manner by means of PR, content marketing, event management, and other tools. We develop unique strategies for your business to achieve its goals.

The online games market is growing every year. A bigger market share is occupied by mobile games. We know the audience of online games and know how to work with it. We promote and bring games to the market, expand user audience or create it from scratch

Russians pay more and more attention to real estate beyond Russia. Nowadays, they are not only deep-pocketed people, but also ones with moderate means. We know wishes of the Russian audience and offer effective strategies to promote foreign projects in Russia. We find clients and investors for developer projects in European and Asian countries.

We help international companies and their products or services take their place in the Russian market. We deal with product promotion in social media, media, and offline. We will help you take a place on a shelf of major retailers and tell potential buyers about it.

We know everything about Russian tourists. We help build and implement strategies to attract them to different countries. We deal with promotion of travel destinations in traditional offline media, think over special projects in mass media, organize digital marketing, and do joint projects with tour aggregators

How to gain b2b and b2c audience's confidence in Russia?

We understand what is inside of Russia!

Do you know that Russians do not value cheap items? And the English word “bargain” cannot be translated properly into Russian, because the idea of a good or service of high quality which has a reasonable price is foreign to ordinary people. But a "freeloader" (“khalyava”) is a different story. The fact that upscale goods can be gotten for free does not make the goods seem to be any worse. This is one of the differences between Russian consumers and the consumers of other nationalities. The RMAA helps international businesses to communicate with Russian audiences as in the complex field of b2b and as well as in the mass markets.

Start work with Russia

Founded 2008

RMAA was founded as a traditional advertising agency, and for more than 10 years we’ve become a group of industry-focused marketing teams and increased our service offerings to include marketing, advertising, consulting and strategy solutions.

At RMAA, it’s all about the relationship with clients. We are doing a lot of great work together with travel, gaming, beauty, complex b2b and other industries. Check our clients list here.

We`ve accomplished more than 200 cases helping our clients to increase their businesses on the Russian market.

Why RMAA Agency?

We are a team of talented individuals who love Russia and thoroughly understand Russia's insights. We truly understand what b2b and b2c companies need to do to win the favour of the Russian audience

Our clients choose us because working with a single team is easier than juggling multiple agencies

We are independent. Our management decisions are not influenced by the politics or requirements of a large holding network, so we avoid high overhead expenses and operate more economically. RMAA only answers to one authority: the client.

We are boutique marketing agency that work with limited number of clients with a unique approach because we believe that each client is special. We don`t strive to serve huge flow of clients.

We help brands navigate cultural and linguistic barriers to communicate their stories consistently to the Russian audience.

Russian Digital Market Overview 2023

Complete Guide

to Create a Digital Marketing Strategy in the Russian Market

HOW TO SELL TO RUSSIAN LARGE COMPANIES?

White Paper:

Learn how to conquer this billion-dollar marketplace

How does the media-buying market in Russia work?

New reality 2023

Media buyers’ quick guide for effective work in Russia

RUSSIAN TOURISM MARKET REPORT:

Trends, Analysis & Statistics

How to impress Russian tourists and attract them to your country.

Clients Testimonials

VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.

Anna Härkönen in

Visitkarelia Destination Project Coordinator

Appreciate the creativity and professional client servicing of RMAA Agency.

Ms. Bashi Fernando

Area Manager, Dilmah Ceylon Tea Company PLC Colombo

RMAA Group has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA Group is flexible, creative and client focused which has been important for us as we’ve grown and evolved our global business.

CHANDOS QUILL in

VP, Global Data and Strategic Alliances, Acxiom Corporation

RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.

Thyge Backen in

Media Marketing Manager, Bigpoint GmbH

Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.

Gregory Wintgens in

Head of Marketing & PR bei EGOSOFT

Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.

Raweewan Sangchan

Chief of the Tourism Authority of Thailand

Newsletters

Join 1000+ of your peers! We run different newslellerts on following topics:

B2B Marketing in Russia

Russia Digital Marketing

Media Buying in Russia

The Latest For Our Blog

Using Out-of-Home advertising at Vnukovo Airport in Russia with a focus on the solvent audience

5 April 2024

RMAA Group announced updated White Papers for 2018 about digital amd media-buying marketing in Russia

6 March 2018

RMAA office in Moscow

RMAA Moscow

123317, Russia

Moscow, Presnenskaya emb. 12,

Moscow-City, Federation Tower,

+74958189658

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