What are the Taylor Swift VIP packages? Everything included for UK Eras Tour starting from £195

VIP packages for the UK Eras tour shows in Liverpool, London, Cardiff and Edinburgh range in price from under £200 up to over £600

  • 10:58, 11 JUL 2023
  • Updated 15:27, 12 JUL 2023

Photo shows Taylor Swift pointing at crowd

Taylor Swift fans who are lucky enough to get through to buy presale tickets for the superstar's upcoming UK Eras Tour will be offered a number of options. As well as the usual standing or seated options, several VIP packages are also available.

Presale opened for the Shake It Off singer's highly-anticipated UK tour on Monday, July 10 and there was unprecedented demand for tickets. The launch gave fans a first look at ticket prices and seating plans.

For the London shows at Wembley Stadium, pre-sale tickets started from £58.65 and ranged up to £172.25. A number of ticket packages were also available, with the most expensive being the It's Been A Long Time Coming package, which costs £662.40

Read more: When Taylor Swift emails will arrive and what to do if you haven't got one yet

Name that chocolate bar !

But what exactly is included in the VIP packages? We've put together all of the information you'll need to know below...

It's Been A Long Time Coming Package - £662

This is the most expensive VIP package of the bunch. It includes one reserved seated ticket, a special set of four Taylor Swift prints, exclusive Taylor Swift VIP merchandise including a bag, pin, sticker and postcard set and a souvenir concert ticket. Fans will also get a VIP tour laminate and matching lanyard.

Karma Is My Boyfriend Package - £387

The Karma Is My Boyfriend Package includes one front standing general ticket, early entry to the show and first access to your section. Concert-goers will also get a special set of four Taylor Swift prints, exclusive Taylor Swift VIP merchandise which includes a tote bag, pin, sticker and postcard set and a souvenir concert ticket. They will also get a VIP tour laminate and matching lanyard.

I Remember It All Too Well Package - £332

This package includes one reserved seat ticket, a special set of four Taylor Swift prints, exclusive Taylor Swift VIP merchandise - a tote bag, pin, sticker and postcard set and souvenir concert ticket - and a VIP tour laminate and matching lanyard.

Ready For It Package - £277

For £277, fans can purchase the Ready For It Package, which includes one general admission pitch ticket, early entry and first access to the section, a special set of four Taylor Swift prints, exclusive Taylor Swift VIP merchandise which includes a bag, pin, sticker and postcard set, a souvenir concert ticket and a VIP tour laminate and matching lanyard.

It's A Love Story Package - £250

This grants VIPs to one reserved seat ticket, a special set of four Taylor Swift prints, exclusive Taylor Swift VIP merchandise which includes a bag, pin, sticker and postcard set, a souvenir concert ticket and a VIP tour laminate and matching lanyard.

We Never Go Out of Style Package - £195

The basic VIP package, the We Never Go Out of Style Package includes one reserved seat ticket, special set of four Taylor Swift prints and all of the Taylor Swift VIP merchandise listed in the pricier packages.

Official tickets for all of the UK Eras Tour dates will be sold through Ticketmaster and AXS on the designated release times and dates .

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Taylor Swift | The Eras Tour | Wembley Stadium

Fri 21 june — tue 20 august 2024.

Wembley Stadium | London

Global superstar Taylor Swift brings her ERAS TOUR to the UK in 2024! The UK & Europe leg of The Eras Tour will include a string of shows at London's Wembley Stadium:  21, 22, 23 June and 15, 16, 17, 19 & 20 August 2024 .

Premium Club Wembley Tickets Package includes: - Arrive via your dedicated Club Wembley entrance - Official Club Wembley Tickets in the premium Level Two seating area - Luxury padded, wider seating - Access to the bars on the exclusive Club Wembley concourse to purchase food and beverages - Premier Events personal customer support and dedicated after-sale assistance - Eticket delivery by email

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  • All bookings are covered by Our Guarantee. 
  • All sales are final.
  • Venue and ticket terms may apply, such as age restrictions. Check for more details.
  • Event dates and times are subject to change. Make sure you check for updates.
  • After your purchase, you will receive a confirmation email with ticket delivery details.
  • Premier Events is a secondary market agent specialising in supplying hard to get or premium tickets.
  • Premier Events operates as a ticket marketplace, only listing and offering tickets from vetted and trusted sellers.
  • Premier Events is not connected in any way to the venue, artist, primary ticket agent(s) or event promotors.
  • Seat locations are allocated from the venue closer to the event date.
  • Premier Events reserves the right to upgrade your booking wherever possible.
  • In the unlikely event that the dates move, your tickets will remain valid for any rescheduled dates.
  • Pricing is set dynamically, based on demand, and often above face-value. Prices may vary by day and ticket location
  • All prices are per person
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  • Original face value for (ex fees) £170.00-£749.00

Restricted Bag Policy Wembley operates a restricted bag policy, and we ask every guests to familiarise themselves with it before attending. You can read more about our restricted bag policy by clicking here.

Cashless Wembley Stadium is a cashless venue. Please be aware that NO kiosks will accept cash. Contactless & Card payments will be accepted at all kiosks inside the stadium.

Age Restrictions

No under 5s

No under 14s on pitch standing

All under 14s must be accompanied by an adult aged 18 or over

  • from £3,750.00 + VAT
  • from £1,950.00 + VAT
  • from £1,850.00 + VAT

"I’m enchanted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past & present!)" Premium Club Wembley Tickets Package includes: - Arrive via your dedicated Club Wembley entrance - Official Club Wembley Tickets in the premium Level Two seating area - Luxury padded, wider seating - Access to the bars on the exclusive Club Wembley concourse to purchase food and beverages - Premier Events personal customer support and dedicated aftersale assistance - Eticket delivery by email All prices are per person. Global superstar Taylor Swift is set to bring her ERAS TOUR to London in 2024! The UK & Europe leg of The Eras Tour includes a string of shows at London's iconic Wembley Stadium. Featuing Special Guest Support from Paramore. How to get tickets for Taylor Swift’s 2024 UK tour? Premier Events will be your number one premium ticketing source for Taylor Swift Eras Tour premium tickets and VIP packages in the UK, including all London shows. Is Premier Events the official agent for The Eras Tour 2024 UK and how much are Taylor Swift tickets? Premier Events is a secondary market ticket agent, marketplace and exchange service , specialising in providing an outlet for exclusive and hard-to-get tickets. As such, most tickets provided by Premier Events are priced over and above the original ticket face-value, which reflects demand, market price, seller valuations, Premier customer support and our dedication in providing and guaranteeing a high value premium ticketing service. Premier Events is not connected or affiliated with the event promotors or venues. How do I pay for tickets? You can book your Taylor Swift tickets with Premier Events, safely and securely online. Email [email protected] and a member of our team will assist you.

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Taylor Swift Hospitality Packages

Home / Concerts, Cultural, Theatre & Comedy / Concerts Hospitality / Taylor Swift Hospitality Packages

Fourteen- time Grammy Award winner Taylor Swift will be bringing her highly-anticipated Eras Tour to the UK, which is set to reach her legions of UK fans in 2024. Heralded as a true arena rock goddess by Rolling Stone, Taylor’s previous tours have seen her play to live audiences total l ing over 1.3 million fans, and the record of sold – out arenas is set to go on as she prepares to bring The Eras T our to the UK.

VIP tickets to see Taylor Swift in concert are in high demand, so reserve your place and enjoy a truly VIP experience with Hospitality Finder.

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Hospitality Finder’s experienced corporate hospitality sales team will be able to talk you through your bespoke event requirements in order to recommend the perfect hospitality packages to suit your needs.

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THE ERAS TOUR VIP EXPERIENCE

The Eras Tour, having been toured around the US and Australia, is renowned for the incredible experience for her fans. Go back in time and enjoy snippets of each and every TS album, including fan favourites and the biggest singles, all with incredible costumes and dance performances. With surprise songs and guest singers brought out on each night of her tour, it’s sure to be an incredible night. In addition, attendees are encouraged to dress as their favourite Taylor Swift era, as well as make friendship bracelets to swap with fellow fans. It’s an uplifting, empowering and exciting evening for everyone, and it’s sure to be an incredible spectacle at the incredible Wembley Stadium .

Adding the privacy of a suite at Wembley and access to the hospitality lounge to your Eras Tour experience is sure to create a memory you’ll never forget! This is an incredible opportunity to treat the Swifties in your life, be it friends or family. So browse our options and start planning your Eras Tour outfits.

TAYLOR SWIFT WITH HOSPITALITY FINDER

With Hospitality Finder, make your time watching this incredible performer a truly special experience. You can browse our VIP packages above, and our options include:

  • Champagne reception
  • Buffet meal
  • Lounge-style private suite
  • Complimentary drinks
  • Unparalleled stage views
  • Post-show party

Choose the right package or get in touch with us to plan your perfect trip to the Eras Tour today. 

Taylor Swift VIP package tickets for UK Eras tour - including £600 seats

AXS is urging people to read the terms and conditions before they buy as VIP packages cannot be refunded or exchanged

  • 14:51, 10 JUL 2023

Taylor Swift

Lucky Taylor Swift fans have started bagging themselves tickets for the first UK dates of the popstar's highly-anticipated Eras Tour.

The Bad Blood singer will be performing tracks from all 10 of her studio albums to London, Liverpool, Edinburgh and Cardiff as part of the European leg of her tour in June and August next year. As expected, tickets are in very high demand, and So far, only fans with presale access have been in with a chance.

To try and control access to the ticket sites, sellers Ticketmaster and AXS are staggering the ticket presales with different shows going on sale at different times. The first wave of presale tickets for Taylor's show in London on June 21 and Edinburgh on June 7 went on sale at 11am, and this afternoon, fans will have two more chances to get tickets - this time for the London show on August 15, and two more Edinburgh shows on June 8 and 9.

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Today's 11am presale was the first of nine in total - with two more taking place today at 1pm and 3pm, and six more over Tuesday and Wednesday. Within minutes of tickets going on sale, prices for both the London and Edinburgh shows started coming through on social media.

Ticket prices shared on social media for London Wembley showed Front Standing tickets are priced at £172.25 each for the Friday, 21 June, 2024 gig. Meanwhile, a presale General Admission Standing is priced at £110.40. Seated tickets, meanwhile, start at £58.65 and go up to £194.75 each.

Prices were virtually the same for Edinburgh, with both presale Left and Right Front Standing are priced at £171.25 each for the Friday, 7 June, 2024 gig, while General Admission Standing is priced at £109.40, and seated tickets, which are staggered over a number of levels, range from £86.90 to £182.50.

But for those wanting to splash out a little more there are a number of VIP packages costing between £662.40 and £196.60. There are six packages in total, and AXS is urging people to read the terms and conditions before they buy.

You can see the full round up of prices here.

Full list of Taylor Swift UK Eras Tour VIP Packages:

It's Been A Long Time Coming Package

Prices shared online indicate the package is priced at £662, and includes:

  • One Unforgettable reserved seated ticket
  • A special set of four Taylor Swift Prints

Exclusive Taylor Swift VIP merchandise - a bag, pin, sticker and postcard set and a souvenir concert ticket, and a VIP tour laminate and matching lanyard

Karma Is My Boyfriend Package

The second VIP package comes in at £387.50 and includes:

  • One Phenomenal Front Standing General Admission Pitch Ticket

Early entry and first access to your section (before standard ticket holders)

I Remember It All Too Well Package

Priced just a little less at £332,40, this package includes:

  • One Incredible reserved seated ticket

Exclusive Taylor Swift VIP merchandise - a bag, pin, sticker and postcard set and a souvenir concert ticket, and a VIP tour laminate and matching lanyard and another lanyard

Ready For It Package

The package is priced at £277.40 and includes:

  • One Amazing General Admission Pitch Ticket

It's A Love Story Package

It's A Love Story package is £222.40, and includes:

  • One Excellent Reserved Seat Ticket

We Never Go Out of Style Package

We Never Go Out Of Style is £196.60, and includes:

  • One Awesome Reserved Seat Ticket

Terms and conditions

AXS is warning fans that all sales are final, which means there will be no refunds or exchanges and all packages are non-transferable. They also add that VIP merchandise will be shipped directly to each package purchaser and will not be shipped outside of the UK 'under any circumstances'. Further information can be found here .

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Taylor Swift | The Eras Tour

Taylor Swift is coming to the UK for a major tour in 2024! The Eras Tour will stop in London for several nights. You can book our official Taylor Swift premium tickets and hospitality packages. Taylor Swift is no stranger to the UK, as she has headlined major venues and events like Etihad Stadium, Wembley Stadium , BST Hyde Park, and the Jingle Bell Ball. To sum up, Taylor last toured in the UK in 2018 for her Reputations World Tour. The Eras Tour is the ongoing sixth concert tour by the American singer-songwriter. The tour visits 146 cities across five continents. Don’t miss your chance to see Taylor Swift live in London in 2024. Secure your place today with us.

Taylor Swift

Swift’s last tour was in 2018, and therefore fans have been eagerly awaiting her return to the stage. Likewise, the Eras Tour is expected to be her biggest and most spectacular tour yet, with Swift performing songs from all nine of her studio albums. Swift is one of the biggest pop stars in the world, and her concerts are always sold-out. She has energetic performances and the ability to connect with her fans. The Eras Tour is sure to be one of the most anticipated tours of 2024, and fans are already snapping up tickets.

Wembley Stadium

Wembley Stadium is the largest stadium in the United Kingdom, and it will be packed with Swift fans from all over the world. The stadium is known for its excellent acoustics and atmosphere, and it is sure to be an unforgettable experience for all who attend.

Here are some things that fans can expect at Taylor Swift’s shows at Wembley Stadium in 2024:

  • A setlist that includes songs from all nine of her studio albums, including her biggest hits and fan favourites.
  • An energetic and visually stunning performance.
  • A chance to be part of one of the most anticipated tours of the year.

Therefore, if you are a fan of Taylor Swift, then you don’t want to miss her shows at Wembley Stadium in 2024. Above all, It is sure to be an unforgettable experience.

taylor swift uk tour vip

Hospitality Packages

Club wembley premium tickets.

Official Club Wembley VIP Tickets enable music fans the opportunity to experience a fantastic day at Wembley Stadium for each showpiece show, perfectly partnering access to the VIP bars and lounges within the heart of the stadium with padded VIP seats offering superb views of the action on the pitch at Wembley Stadium connected by EE.

We’re proud to be an Official Overseas Travel Agent of Wembley Stadium.

taylor swift uk tour vip

Package Benefits

  • VIP entrance at Wembley Stadium connected by EE
  • Exclusive access to the Club Wembley concourse inside Wembley Stadium
  • Access to the range of VIP lounges, bars and restaurants within Club Wembley
  • Official Tickets on Level Two (VIP Level) with padded seats
  • A wonderful range of dining options available to purchase on the Club Wembley concourse
  • Experienced Wembley hospitality staff in attendance throughout the event
  • Your booking managed by an Official Travel Agent of Club Wembley – ATM Events Group

Diamond Package

The Official Diamond Hospitality experience at Wembley Stadium connected by EE is the ultimate way for fans to enjoy a concert at Wembley Stadium.

Official Diamond Hospitality at Wembley Stadium is sold on a first-come-first-served basis, and can be booked for groups of various sizes (subject to availability).

taylor swift uk tour vip

  • Arrive via the VIP entrance at Wembley Stadium
  • Reserved ticket in a central seating block on Level One
  • Champagne & Cocktail Reception
  • Premium grazing menu
  • Complimentary beers, premium wines & soft drinks from when doors open until the show starts and for one-hour post-show
  • Bespoke drinks options are available throughout the show
  • Access to the hospitality lounge throughout
  • Access to a one-hour post-show party with dance floor & DJ
  • Taylor Swift Concert goodie bag
  • Booking is managed by ATM Events Group – a proud Official Club Wembley Travel Agent

Gold Package

Official Gold Hospitality enables music fans the opportunity to experience a fantastic day at Wembley Stadium for each showpiece show, perfectly partnering access to the VIP bars and lounges within the heart of the stadium with padded VIP seats offering superb views of the action on the pitch at Wembley Stadium connected by EE.

taylor swift uk tour vip

  • Executive access to relaxed and informal ‘lounge-style’ hospitality preshow and for one-hour post-show
  • Complimentary beers, wines and soft drinks pre show and for one post show
  • Wide ranging buffet menu before the main act
  • Purchase bar available during the show
  • Snacks served post show
  • Access to the Club Wembley after show party until late
  • Booking managed by ATM Hospitality – a proud Official Club Wembley Travel Agent

Silver Package

The exclusive Silver Hospitality experience at Wembley Stadium connected by EE is a great way for groups of fans to enjoy an unforgettable night. From the moment you arrive via the VIP entrance at the venue, guests enjoy access to the hospitality lounge and excellent stage views from prime seats.

Official Silver Hospitality is sold on a first-come-first-served basis, and can be booked for groups of various sizes (subject to availability).

taylor swift uk tour vip

  • Arrive via the hospitality entrance at Wembley Stadium
  • Reserved ticket in a central seating block on Level Two, with a great view of the show
  • Exclusive access to relaxed and informal ‘lounge style’ hospitality pre show
  • Complimentary beers, wines and soft drinks pre show served for two hours from doors opening
  • Pre main act hand held food offering
  • Lounge will close two hours from doors opening

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What's included in every Taylor Swift VIP packages for UK Eras Tour

Details for It’s Been A Long Time Coming, Karma Is My Boyfriend, I Remember It All Too Well, Ready For It, It’s A Love Story and We Never Go Out of Style packages

  • 15:54, 5 APR 2024

Taylor Swift performs as part of the "Eras Tour" at the Tokyo Dome, Wednesday, Feb. 7, 2024, in Tokyo.

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Taylor Swift's Eras Tour VIP tickets come with a range of bonuses, including tote bags, souvenir concert tickets, lanyards, and more.

The Eras Tour in the UK includes dates in major British cities including London, Liverpool and Edinburgh. There are five VIP ticket bundles, each named after a memorable song lyric from the popstar.

Taylor's tour sets have consistently run over three hours long as she goes through her extensive back catalogue, dividing the shows into sections for each album.

READ MORE: Taylor Swift was spotted in Liverpool just weeks before huge Eras tour announcement

READ MORE: Taylor Swift ticket update as Ticketmaster announces Eras Tour U-turn

The setlists have combined her hit songs and two tracks unique to each performance – keeping the setlist fresh for fans.

Taylor Swift UK Eras Tour VIP package details:

It’s been a long time coming package.

  • One 'unforgettable' reserved seated ticket*
  • Special set of four Taylor Swift prints
  • Exclusive Taylor Swift VIP merchandise including commemorative Taylor Swift | The Eras Tour VIP tote bag, collectable Taylor Swift pin, sticker and postcard set and souvenir concert ticket, special VIP tour laminate and matching lanyard

* Venue seating configurations and package locations can vary by city. See your show date for specific details.

Karma Is My Boyfriend package

  • One 'phenomenal' Golden Circle general admission pitch ticket'*
  • Early entry and first access to your section (before standard ticket holders)
  • Exclusive Taylor Swift VIP merchandise including: commemorative Taylor Swift | The Eras Tour VIP tote bag, collectible Taylor Swift pin, sticker and postcard set and souvenir concert ticket, special VIP tour laminate and matching lanyard

*Venue seating configurations and package locations can vary by city. General Admission sections are non-reserved (standing only). See your show date for specific details.

I Remember It All Too Well package

  • One 'incredible' reserved seated ticket'*

Ready For It package

  • One 'amazing general admission pitch ticket'*

* Venue seating configurations and package locations can vary by city. General Admission sections are non-reserved (standing only). See your show date for specific details.

It’s A Love Story package

  • One 'excellent' reserved seated ticket'*

We Never Go Out of Style package

  • One 'awesome reserved seated ticket'**

Taylor Swift UK Eras Tour VIP package prices:

  • It's Been A Long Time Coming package - £662.40
  • Karma Is My Boyfriend package - £387.40
  • I Remember It All Too Well package - £332.40
  • Ready For It package - £227.40
  • It's A Love Story package - £222.40

Taylor Swift UK Eras Tour tickets:

There are currently no tickets available on Ticketmaster or AXS.

Taylor Swift UK Eras Tour dates:

  • June 7 2024, Edinburgh – BT Murrayfield Stadium
  • June 8 2024, Edinburgh – BT Murrayfield Stadium
  • June 9 2024, Edinburgh – BT Murrayfield Stadium
  • June 13 2024, Liverpool – Anfield Stadium
  • June 14 2024, Liverpool – Anfield Stadium
  • June 15 2024, Liverpool – Anfield Stadium
  • June 18 2024, Cardiff – Principality Stadium
  • June 21 2024, London – Wembley Stadium
  • June 22 2024, London – Wembley Stadium
  • June 23 2024, London – Wembley Stadium
  • August 15 2024, London – Wembley Stadium
  • August 16 2024, London – Wembley Stadium
  • August 17 2024, London – Wembley Stadium
  • August 19, 2024, London – Wembley Stadium
  • August 20, 2024, London – Wembley Stadium

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Taylor Swift | The Eras Tour

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Live in London

Taylor Swift

Taylor Swift | The Eras Tour is coming to Wembley Stadium on 21, 22 & 23 June and 15, 16, 17, 19 & 20 August 2024.

The UK & Europe leg of Taylor Swift | The Eras Tour will kick off on 9 May 2024 in Paris and wrap up on 20 August 2024 in London.

Important information for customers looking to purchase tickets to Taylor Swift | The Eras Tour shows at Wembley Stadium in 2024 can be found here.

21, 22 & 23 June and 15, 16, 17, 19 & 20 August 2024

Hospitality

Experience Taylor Swift | The Eras Tour in style with Club Wembley hospitality

Disabled Access ticketing information For important information regarding booking and sale dates, please click here. Any guest with an access requirement can find all the information on purchasing accessible tickets by clicking here. All accessibility tickets will be sold by Wembley Stadium. If you need to get in touch with us to discuss your access requirements, please click here . You can read about accessibility at Wembley by clicking here. For information about our Sensory Rooms, please click here BSL interpretation

Wembley Stadium is proud to offer BSL interpretation for every show we hold. For these shows, the interpreter will be located in front of Blocks 110/111. If you would like to purchase tickets in this area, please follow the process to book accessible tickets by clicking here.

Merchandise

Please check back for further information in the weeks leading up to the shows.

Entry Times

Restricted Bag Policy Wembley operates a restricted bag policy, and we ask every guests to familiarise themselves with it before attending. You can read more about our restricted bag policy by clicking here .

Wembley Stadium is a cashless venue. Please be aware that NO kiosks will accept cash. Contactless & Card payments will be accepted at al kiosks inside the stadium.

Age Restrictions

No under 5s

No under 14s on pitch standing

All under 14s must be accompanied by an adult aged 18 or over

Visit the Guest Support portal for information, help and to contact us: https://help.wembleystadium.com/support/solutions

Taylor Swift at Wembley Stadium VIP package confirmed from 'We Never Go Out Of Style' to 'Karma Is My Boyfriend' packages

The VIP packages range in price from £662.40 to £196

  • 13:45, 10 JUL 2023
  • Updated 09:49, 14 NOV 2023

taylor swift uk tour vip

Taylor Swift's long-awaited Eras Tour is coming to London in 2024 in what is likely to be the most in-demand tour of the year to arrive in the capital. Fans keen for tickets have been waiting weeks for the opening of the pre-sale, with ticket sales being staggered over five days for the five dates.

Taylor is performing at Wembley Stadium on June 21, 22, and 23 and August 15, 16, and 17 in 2024. The stadium, recently played by the likes of Harry Styles and Blur, has a capacity of up to 90,000 people.

Ticket prices have been revealed as ranging from £58.65 to nearly £200, however, the tour has also got a number of special VIP packages on offer which along with tickets provide a number of other bonuses and goodies for super-fans.

READ MORE: Taylor Swift Eras Tour set list as Wembley Stadium concert set to sell out

taylor swift uk tour vip

The six VIP packages are named after some of Taylor's most memorable lyrics, and each is priced slightly differently with different benefits. We've outlined exactly how much each package costs below, as well as exactly what you'll be getting for your money.

It's Been A Long Time Coming package - £662.40

  • One Unforgettable Reserved Seated Ticket*
  • Special Set of Four (4) Taylor Swift Prints
  • Exclusive Taylor Swift VIP Merchandise
  • Commemorative Taylor Swift | The Eras Tour VIP Tote Bag
  • Collectible Taylor Swift Pin, Sticker & Postcard Set + Souvenir Concert Ticket
  • Special VIP Tour Laminate & Matching Lanyard

*Venue seating configurations and package locations can vary by city. See your show date for specific details.

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You can sign up to get the most exciting events to the new bars and restaurants in London sent straight to your WhatsApp from the MyLondon team.

To sign up, you need to already have WhatsApp. All you need to do is click this link and select 'join community'.

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Karma Is My Boyfriend package - £387.40

  • One Phenomenal Front Standing General Admission Pitch Ticket*
  • Package Includes Early-Entry & First Access to Your Section (Before Standard Ticket Holders)

*Venue seating configurations and package locations can vary by city. General Admission sections are non-reserved (standing only). See your show date for specific details.

You can find tickets here .

taylor swift uk tour vip

I Remember It All Too Well package - £332.40

  • One Incredible Reserved Seated Ticket*

Ready For It package - £227.40

  • One Amazing General Admission Pitch Ticket*

taylor swift uk tour vip

It's A Love Story package - £222.40

  • One Excellent Reserved Seated Ticket*

We Never Go Out Of Style package - £196.00

  • One Awesome Reserved Seated Ticket**

Anyone thinking about picking up one of the VIP packages should also be aware of the terms and conditions with none of the packages refundable or transferrable and VIP merchandise not able to be shipped outside of the UK.

You should also be aware that the information and addresses you use to purchase will be used as the shipping address for merchandise which may not arrive until after the show itself.

If you're looking for tickets you can find them here .

Our What's On newsletter, Going Out Out, features everything from the most exciting events to the new bars and restaurants in the capital. You can sign up HERE .

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Taylor Swift on stage

How to get tickets for Taylor Swift’s 2024 UK Eras Tour, including price and extra London dates

It’s been five years since Tay last set foot on our shores

Chiara Wilkinson

Hot Swiftie summer is well and truly on the way. While Taylor Swift might currently be taking her Eras tour around Australia , it won’t be long before she hits UK  shores. Only a few more months to spend waiting around, pouring over set lists and constantly refreshing our feeds to hear news about the star. 

On her US leg, we saw the mega star perform through a torrential storm, dive head first into the stage, partake in a short-lived (and bizarre) relationship with The 1975 frontman Matty Healy, and bring her ex Taylor Lautner out to do a few backflips. We can only hope that the UK leg will be just as exciting and spectacular. 

And as any hardcore fan knows, Tay Tay truly is the gift that keeps on giving. After the chaotic scramble for UK tickets left thousands disappointed, she announced extra dates and is set to play 15 shows in the UK – including eight in London. Here's everything we know about Taylor’s Eras tour in the UK. 

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When is Taylor Swift coming to the UK as part of her 2024 Eras tour?

We now know for sure that Taylor is going on tour in the UK and dates have finally been announced. She’ll be over in two rounds throughout June and August – you can find out more about specific dates and locations below. 

Two new London shows announced for the UK Eras tour

Additional shows were announced for London’s Wembley Stadium on August 19 and August 20, with tickets available to a limited number of fans who registered for London shows earlier this year. 

When do Taylor Swift Eras tickets go on sale in the UK?

Tickets for the new London shows went on sale on November 14 and November 15, while tickets for the other shows went live last July. 

How do the Ticketmaster on-sale codes work?

On July 5 2023, fans were contacted by Ticketmaster to let them know if they’ve received an ‘on-sale code’ or have been placed on a waiting list. 

The ticketing platform stressed that tickets would be provided on a first come, first serve basis, meaning that not everyone who registered in advance will receive an on-sale code. If you were lucky enough to get one, it included timing details and a link to where the on-sale would occur, as well as a unique, non-transferable access code. However, the code did not guarantee that you would secure a ticket. 

Fans who did not receive an email were placed on a waiting list until a later date when further tickets become available. Fingers crossed for you.

How can I register for tickets?

To help tickets reach the hands of fans who want to attend the shows, there was the opportunity to register for tickets. Registration closed on Thursday, June 22 at 11.59pm (local time) in the UK, and on Friday, June 23 at 11.59pm (local time) in Ireland and Europe.

Registered fans who received a unique code were able to use them to buy tickets in each city at specified dates and times. Fans who wanted an opportunity to access ticket sales in multiple cities needed to register once for each city they wanted to attend.

Was there any presale? 

Fans who participated in the Taylor Swift UK store ‘Midnights’ album pre-order offer qualified for special pre-sale access to all UK and Ireland shows. 

The first of those presales was on July 10 at 10am, which was for the London dates and some of the Edinburgh ones. More than 40,000 Swifties joined an online queue in an attempt to snap up tickets before the general sale. Other presales took place on July 11 (for Edinburgh and Dublin) and July 12 (Cardiff and Liverpool).

Unfortunately, if you missed out on pre-ordering the album, you had to wait for general sale to be in with a chance of grabbing tickets. 

How much are Taylor Swift tickets in the UK?

For the London and Edinburgh date presales, tickets ranged in price from around £59 (for partial or obstructed view tickets) to £110 for general admission standing. Front standing was priced at about £172, while seated tickets went up to  £194. 

Want to go VIP?

And if you’re absolutely swimming in wonga and have acute Swift-itis you can spend from £799 on hospitality packages that get you things like premium seats, arrival via the hospitality entrance, premium dining options and other cool-but-expensive things. Find out more here .

What UK dates have been confirmed for the Eras Tour?

June 7 2024, Edinburgh – BT Murrayfield Stadium. Sale date:  Wednesday July 19, 2pm . June 8 2024, Edinburgh – BT Murrayfield Stadium.  Sale date:  Wednesday July 19, 2pm. June 9 2024, Edinburgh – BT Murrayfield Stadium. Sale date: Monday July 17, 3pm. June 13 2024, Liverpool – Anfield Stadium. Sale date: Tuesday July 18, 11am. June 14 2024, Liverpool – Anfield Stadium. Sale date: Tuesday July 18, 1pm. June 15 2024, Liverpool – Anfield Stadium.  Sale date:  Tuesday July 18, 3pm . June 18 2024, Cardiff – Principality Stadium.  Sale date:  Wednesday July 19, 3pm June 21 2024, London – Wembley Stadium. Sale date: Monday July 17, 11am  June 22 2024, London – Wembley Stadium. Sale date:  Tuesday July 18, 1pm .  June 23 2024, London – Wembley Stadium. Sale date: Wednesday July 19, 11am.  August 15 2024, London – Wembley Stadium. Sale date: Monday July 17 , 1pm.  August 16 2024, London – Wembley Stadium.  Sale date:  Tuesday July 18, 1pm .  August 17 2024,  London – Wembley Stadium.  Sale date: Wednesday July 19 , 1pm .  August 19, 2024, London – Wembley Stadium. Sale date: Tuesday November 14, 2pm. August 20, 2024, London – Wembley Stadium. Sale date: Wednesday November 15, 2pm.  

What’s going on with resale tickets?

With tickets as precious as these, it’s no wonder that they’re already being resold at extortionate prices. Despite a four ticket limit per buyer, resale sites Viagogo and Stubhub already have tickets being resold. Some are listed for as high as £6,000. 

Needless to say, you should be especially careful when buying anything on resale and only buy from official resale websites. 

What’s been said about the tour so far?

Taylor Swift kickstarted her tour at Arizona’s State Farm Stadium in March, where she debuted a mega three-hour set playing songs from across her career.

The production includes 16 dancers and many set and costume changes, as well as a moment where the singer appears to ‘dive’ into the stage.

At her show in Arlington, Texas, Swift teased the crowd saying: ‘One thing we said about the Eras Tour: you think you can just go online, you think you can just scroll and know the setlist?

‘Let it be said about the Eras Tour ,  we’re tricksy. That’s what we are [and] we enjoy a good, healthy setlist hijinks.'

Translation? Expect the unexpected. 

What’s the current setlist for her Eras Tour?

The show is made up of an epic 44-song setlist divided up according to the singer’s ten ‘eras’, which each refer to one of her albums. 

The songs included ‘ Miss Americana & the Heartbreak Prince’, ‘Cruel Summer’, ‘The Man’, ‘You Need to Calm Down’, ‘Lover’, ‘The Archer’, ‘Fearless’, ‘You Belong With Me,’ ‘Love Story’, ‘Tis The Damn Season’, ‘Don’t Blame Me’, ‘22’, ‘We Are Never Ever Getting Back Together’, ‘I Knew You Were Trouble’, ‘Shake it Off’, ‘Anti-Hero’, ‘Mastermind’ and ‘Karma’. 

She also performs two different surprise acoustic songs each night and has invited other musicians to perform with her on stage including Phoebe Bridgers and The National’s Aaron Dessner. 

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  • Chiara Wilkinson Features Editor, UK
  • Amy Houghton Contributing writer

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US singer Taylor Swift just released 'Midnights' and her 'Eras' tour, and you might be wondering if ...

Is Taylor Swift’s VIP Eras Tour Package Worth It? A Breakdown

The most expensive package is $899 — before tax and fees!

Raise your hand if you also blacked out while trying to get tickets to Taylor Swift’s Eras tour , because it was a trying time for every Swiftie out there. Not only was Ticketmaster’s virtual queue a mess, but once you finally got through it, you were also faced with one of the most stressful steps of the process: trying to actually secure your ticket. With tickets being snatched up left and right, you may have just bought whatever was available at the time. If that was a VIP ticket, you might be wondering now, is Taylor Swift’s VIP Eras tour package worth it? Let’s break it down.

First of all, VIP packages are nothing new for a Taylor Swift tour. For many artists, VIP packages include a meet and greet and merch, along with some of the best seats in the venue for the show. However, fans know that Swift is one of the few artists who doesn’t offer paid meet and greets . Since meeting Swift is not part of the package, it’s fair to wonder what could be worth hundreds of dollars — which is how much these VIP packages go for.

I was lucky enough to receive a VIP package to Swift’s Reputation tour for Christmas in 2017. Since it was a present, I didn’t personally spend the money on the package, but my sister made it very clear she didn’t think it was worth the splurge. Now that the Eras tour VIP packages are starting to arrive in the mail, Swifties are on the fence about whether they’re worth their price as well. If you had to determine if they fall under the cop or drop category, some may lean towards drop and regret. However, Jordan Walker ( @fairytaleswift ) — who was at one of the Glendale Eras Tour shows — told Elite Daily it was “so worth it.”

How Much Are Taylor Swift VIP Tickets For The Eras Tour?

Taylor Swift performing at a concert, which has Taylor Swift VIP tickets.

Before you can even consider whether or not Taylor Swift VIP tickets are worth it for you, it helps to determine if they’re even in your budget. According to Variety , the VIP packages for The Eras Tour range from $199 to $899. Here is a breakdown of each Eras Tour VIP tier and its price:

  • “It's A Love Story Package” — $199
  • “...ready for it Package” — $449
  • “I Remember It All Too Well Package” — $559
  • “Karma Is My Boyfriend Package” — $749
  • “It's Been A Long Time Coming Package” — $899

That’s actually not that bad compared to the Reputation tour. For that, Ticket Crusader reports that VIP packages ranged from $495 to $895 and my sister and I had the $495 tickets — aka the “Kingdom Keys Package.” Walker ended up getting the second-highest “Karma Is My Boyfriend Package” for both her and her mom.

Seats & Merch For Taylor Swift VIP Packages For The Eras Tour

A Swiftie unboxes the Taylor Swift Eras Tour VIP packages.

All Eras Tour VIP packages get the same exact merch whether you’re paying $199 or $899. Let’s compare what I got for the Reputation tour versus what’s in the Eras Tour merch package. I received the following:

  • A seat in the lower bowl section of the stadium
  • A collectible box with an exclusive video message from Swift built in
  • A Reputation book with exclusive photos and poetry from Swift
  • An LED VIP tour laminate to wear to the show
  • A commemorative ticket with a display case
  • A reputation stadium tour patch
  • A copy of the Reputation CD

The Eras Tour merch includes:

  • A reserved seat
  • A special edition set of four Swift prints, and each set “contains a hand-numbered print designed specifically for your show and city”
  • A commemorative Eras Tour VIP tote bag
  • A collectible Taylor Swift pin
  • A collectible Taylor Swift sticker
  • A collectible Taylor Swift postcard set
  • A souvenir concert ticket

Comparing the two tours, the merch inside each box is pretty much the same. Similar to the three Reputation tour packages, the only thing that separates the five different Eras Tour tiers is where your seat is located. The two most expensive packages — Karma Is My Boyfriend Package and It's Been A Long Time Coming Package — are on the floor and come with additional perks. Those, according to Walker, were “separate merch stands, along with early entrance, and access to seats a bit before non-VIP.” The VIP merch booths were supposed to be crowd-free, but Walker told Elite Daily the lines were still long and she had to wait about 40 minutes in total. That includes going to different merch stands to find items that were sold out at others.

Another VIP Swiftie with floor seats, Izzy Mendoza ( @izzy618 ), told Elite Daily they only had to wait about 20-30 minutes. While there is no exclusive VIP merch at these special booths, you may be able to avoid extremely long lines by going to them instead of the general ones. That may make the price of the ticket worth it if saving some time before the show is important to you.

You just have to justify whether spending close to $1000 per ticket, which is around what the floor tickets cost with all of Ticketmaster’s fees and taxes, is reasonable for shorter lines. Since I’m someone who just recently realized there was a Reputation book at the bottom of my VIP package box , I’m clearly in it for the seats rather than the merch.

What’s The View From VIP Taylor Swift Tickets?

Izzy is a Swiftie who bought the VIP package for Taylor Swift's Eras Tour, and explains why it was w...

You would expect the Eras Tour VIP package seats to be some of the best in the house, but where you’re located — especially on the floor — can make a huge difference. For anyone who is VIP with floor tickets, you better hope you’re not standing behind someone taller than you. Something you also don’t think about until you’re there is that everyone is trying to capture the best video to post on TikTok. “Always remind yourself that people love to put their phone up high to record,” Mendoza warned.

Hats are another thing you don’t expect to have to deal with, but remember a lot of people are going to use the Eras Tour as a chance to dress like they just got invited to the Met Gala. As much as you’ll love seeing someone dressed up as a willow tree before the show, sitting behind them won’t be as pleasant.

Both Walker and Mendoza mentioned there were parts of the show they couldn’t see from the floor. Walker didn’t mind, though, and shared that Swift “was so close most of the night.” When she wasn’t, the screens in the stadium allowed them to see everything else.

TikToker @bickybui also mentioned not being able to see the cool lighting and effects that happen on the stage from the floor, which can only be seen from above. Mendoza said that while this was their second time on the floor, sitting on the first tier of the stadium is better if you want to “see every detail of the show.” The Eras Tour has some intricate sets you may have to watch back on TikTok later if you can’t see them IRL.

Are Taylor Swift’s VIP Eras Tour Packages Worth It?

A Swiftie opens one of the Taylor Swift Eras Tour VIP boxes, which some fans think is not worth it.

Ultimately, I don’t think anyone should have to spend close to $1000 to see a concert. The idea of collectible merch is exciting, but as some fans have pointed out, the Eras VIP merch is nothing to write home about. TikToker @louissuspenders was the first to share the Eras tour VIP package on TikTok, which many fans were disappointed in seeing. It looks like everything mentioned was included, like the pin, postcards, prints, and tote bag. However, the box itself doesn’t appear to be as high quality as previous ones.

When asked if she thought the VIP merch was worth the $900 price tag, Walker said, “Not necessarily, but I love what was sent.” Putting things into perspective, Walker revealed that it was her first experience with the package, saying, “I was happy to get the chance to even be VIP.”

Walker, who had the second most expensive package, said, “I truly think it was so worth it. It was an incredible experience. She did a phenomenal job.” The overall VIP ticket was worth it for both Swifties. According to Mendoza, VIP is something that every Swiftie should be able to experience at least once.

Jordan Walker shares whether she thinks Taylor Swift's VIP Eras tour package is worth the $899 price...

I have to agree that being a VIP for one of Swift’s shows is something every fan should try to check off their Taylor Swift bucket list — if they can. The “if you can” is important. It’s possible to have just as much fun and see more from nosebleed seats that are within your budget as well. Considering Ticketmaster canceled the public sale to Swift’s Eras tour , just having something should be celebrated.

Even from my seat in the last row at SoFi Stadium, I’m going to have the best time shaking it off and cry-singing to “All Too Well (10 Minute Version)” as if I’m in the front row. And for anyone who is actually in the front row and managed to snag some VIP tickets, I — and probably many other Swifties — will be watching your concert footage on TikTok after the show.

This article was originally published on 11.29.22

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Taylor Swift’s ‘The Tortured Poets Department’ Smashes Records En Route to U.K. No. 1

"Tortured Poets" posts the biggest opening week numbers in seven years.

By Lars Brandle

Lars Brandle

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Taylor Swift

Taylor swift creates history on australia's charts, trending on billboard.

With a dozen leaders, Swift draws level with Madonna as the female artist with the most No. 1 albums in Official Albums Chart history. Only four acts in chart history have racked up more: The Beatles (16), The Rolling Stones (14), Robbie Williams (14) and Elvis Presley (13). Bruce Springsteen also has 12.

Tortured Poets joins Red (2012), 1989 (2014), reputation (2017), Lover (2019), folklore (2020), evermore (2020), Fearless (Taylor’s Version) (2021), Red (Taylor’s Version) (2021), Midnights (2022), Speak Now (Taylor’s Version) (2023) and 1989 (Taylor’s Version) in her collection of consecutive chart-toppers.

No other artist has notched up 12 leaders in such a short space of time, doing so in just 11 years and 6 months. That beats the Beatles, which chalked up as many No. 1s in 14 years and 1 month, between Please Please Me (May 1963) and The Beatles At Hollywood Bowl in June 1977.

Also, Swift extends her record as the only artist to claim 12 No. 1 albums in the 21st century, all of which came consecutively.

In non-TayTay news, Pearl Jam snags a best U.K. chart performance in 11 years with Dark Matter (Monkeywrench Records/Republic Records), new at No. 2, while British reggae act UB40 ‘s 21st studio album UB45 (Sono Recording Group) bows at No. 5.

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White house correspondents’ weekend saw a surreal mix of celebrity and power players — and a backdrop of protest and disruption, taylor swift breaks yet another record in the uk, after a historical week on spotify.

By Caroline Frost

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Taylor Swift

Taylor Swift has broken yet another record with her latest album The Tortured Poets Department .

Since the album was released a week ago, it has topped the UK’s music chart with the biggest first-week sales in seven years.

The BBC reports that the 31-track double album (including a second volume titled The Anthology , which Swift presented as a surprise to her fans) shifted 270,000 UK chart units in seven days, beating Swift’s previous best of 204,000 for her 2022 album Midnights .

Swift has broken other records with this album. By the end of launch day, it had become Spotify ’s most streamed album ever in a single day, and five days later had been streamed a billion times, the first album ever to do so.

The album is a clear verbal souvenir of the last couple of years of Swift’s romantic life, including a long relationship with English actor Joe Alwyn, and a shorter fling with 1975 frontman Matt Healey, who appears to come off worst in the lyrics, with the title of one song, The Smallest Man Who Ever Lived , being attributed by many to the diminutive pop star.

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NEWS... BUT NOT AS YOU KNOW IT

Taylor Swift fan Scarlett Oliver, who had viral moment at concert, dies aged 9 after cancer diagnosis

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Taylor Swift giving a hat to Scarlett Oliver

Taylor Swift fan Scarlett Oliver has died, aged 9, following her brain cancer diagnosis.

The young girl from Perth went viral after a family member shared a social media callout to get Scarlett to receive a signed hat Taylor that hands out at concerts during hit song 22.

At the star’s Sydney show during the ongoing Eras Tour , they made the moment happen and the pair shared a hug that quickly went viral online.

Her father Paul announced his daughter’s death online just days before her 10th birthday following her diagnosis of a rare brain cancer known as high-grade glioma.

Posting pictures of Scarlett on the beach to an Instagram page , the caption read: ‘My Angel, so strong, so brave, so beautiful ❤️

‘Nothing will ever be the same again. Don’t forget me and please find a way to let me know you are ok. Goodnight baby, I love you – Dad 😢. It’s just not fair 💔.’

Scarlett’s story gained attention around the world when she attended the first night of Taylor’s Sydney shows at the Accor Stadium in February.

Taylor Swift hugging Scarlett Oliver

Ahead of the gig, her stepmother Natalie posted a message on Instagram calling for Swifties to help make Scarlett’s dream come true of receiving the coveted 22 hat on the night.

‘I’m hoping to make this happen for my beautiful step-daughter but I need some help!!’ the message began.

‘Scarlett is a 9-year-old from Perth and she was diagnosed in October last year year with a high-grade glioma – this is a very aggressive brain cancer with no cure 😢 The prognosis given to us was 12 – 18 months from diagnosis. She has been an absolute warrior through surgeries, radiation and other treatments (all done to try and prolong her life).

‘Scarlett was granted a ‘Wish’ from the Make a Wish Foundation and her wish was to meet Taylor Swift. Unfortunately, they told us this wasn’t possible so through the power of social media and some generous people … We made attending the concert happen and got tickets!! 🤩 She is attending this Friday night in Sydney!!

‘Scarlett is so excited and would absolutely love to receive the 22 hat from Taylor (as would everyone else I’m sure 🤣).

‘I just want her to experience everything in life and if anyone deserves a little happiness it’s her. She deserves the world.’

They managed to make Scarlett’s wish come true, with Taylor placing the hat on her head during the show and embracing the young girl in a moment that captured the hearts of social media users.

What is high-grade glioma?

According to the Nationwide Children’s Hospital , a high-grade glioma is ‘a type of tumor formed in the brain or spinal cord (central nervous system or CNS) through the abnormal growth of glial cells.

‘Glial cells surround, protect, and help with the functions of neurons—the cells that help send messages from your brain to the rest of your body.’

High-grade gliomas are graded as a 3 or 4, indicating they are more aggressive and grow more rapidly.

Symptoms of high-grade gliomas include:

  • Vision, hearing, communication and balance problems
  • One-sided weakness
  • Unexplained weight loss or gain
  • Changes in behaviour or personality
  • Increased head size (in infants, due to the fontanels, the space between the bones of the skull, not being completely closed)

However, the time after the show was blighted with health issues for the young girl, with her parents updating her 42,000 followers on her struggles.

Paul wrote on April 12 : ‘We have felt so much love and support from around the world so felt it is right to share this update on Scarlett written by Paul (her dad). Those closest to us are aware but our beautiful Scarlett isn’t going so well.

‘Unfortunately, the last two weeks have seen a rapid deterioration. She recently had a feeding tube inserted to assist in weight gain as she has dropped to a little over 20kg and is bringing up anything that is going in. We have spent much of the school holidays in hospital due to complications with the tube, constant vomiting and extreme tiredness.

‘Last night after discharge from PCH she suffered a significant seizure and was rushed to hospital via ambulance. She has now stabilised but remains in hospital very unwell.

‘Oncology doctors have informed us that based on an MRI scan and recent events that her prognosis is dire and we are looking at weeks rather than months. Her birthday is on May 7th and they have concerns that she will not get to enjoy that.

‘I just want to see my baby smile and laugh if only for a little while. We are all struggling to comprehend how we are where we are.’

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A fundraising page , set up by Scarlett’s aunt, has raised more than $100,000 AUD (£51,700) for her family.

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Taylor Swift fans flock to London pub after reference on new album

The Black Dog in Vauxhall has increased its security and is already making preparations for when the American singer plays dates at Wembley Stadium this summer. The pub was name-checked on US singer's 11th studio album, The Tortured Poets Department.

Monday 22 April 2024 16:18, UK

FILE PHOTO: Taylor Swift poses on the red carpet as she attends the 66th Annual Grammy Awards in Los Angeles, California, U.S., February 4, 2024. REUTERS/Mario Anzuoni/File Photo

A London pub mentioned on Taylor Swift's new album said the sudden international recognition was "surreal" - and had received "thousands of requests" from fans wanting to buy merchandise.

The Black Dog in Vauxhall was name-checked on the US singer's 11th studio album, The Tortured Poets Department , and fans have already been flocking to the pub with many buying pint glasses as souvenirs.

The pub said its security had been increased and expects more fans to visit during June and August when Swift is set to perform at Wembley Stadium as part of her Eras Tour.

Staff also urged the US singer to visit the pub and stop by for a drink.

The pub told Sky News it was exploring ways to create merchandise to showcase their new links with Swift - and was also looking into the possibility of launching a beer dedicated to the American superstar.

Amy Cowley, marketing consultant for the pub, said: "We're really happy to ride this wave. It has been surreal.

"We have received thousands of requests from Taylor Swift's fans regarding merchandise, so we are setting up a dedicated email address for people to contact us on.

"People just want things to show they have been to the pub, or to have something associated with The Black Dog.

"But the weekend was very busy. We had to turn people away because so many wanted to come in. We needed extra security to deal with it all.

"Taylor Swift has nine nights at Wembley in the summer, so we're preparing for that already.

"It would be something if she would come down to the pub and have a drink with us. We would love to do something fun with her."

The Black Dog pub in Vauxhall

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She said staff had checked CCTV footage to see if Swift had been to the pub with her former boyfriends, but "the answer is they absolutely could have been, but we're just not entirely sure".

A track on the album, called The Black Dog, directly references a "bar" of the same name in the lyrics.

Swift sings: "And your location, you forgot to turn it off. And so I watch as you walk. Into some bar called The Black Dog. And pierce new holes in my heart."

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Taylor Swift kisses Kansas City Chiefs tight end Travis Kelce after the NFL Super Bowl 58 football game against the San Francisco 49ers, Sunday, Feb. 11, 2024, in Las Vegas. The Chiefs won 25-22. (AP Photo/John Locher)

The tracklist for Swift's record has already offered hints on whether songs refer to her English ex-boyfriend Joe Alwyn.

Fans have also speculated whether the pub is a reference to The 1975 frontman Matty Healy, with whom she briefly had a relationship.

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Ms Cowley said they were leaving it to the fans to work out the references on the album: "If anybody can crack it, it's [the Swifties], right?"

The pub has been stocking more pint glasses after fans bought them as souvenirs - and said the international attention had given their trade a huge boost.

"The fans are really supportive. Everyone has been keen to sample the atmosphere," added Ms Cowley.

"We're a small team and a well-loved team. It has been a tough industry in recent years, but we've been one of the lucky ones.

"But this has given us another big boost and is like the icing on the cake, really."

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Taylor Swift Renews Her Vows With Heartbreak in Audacious, Transfixing ‘Tortured Poets Department’: Album Review

By Chris Willman

Chris Willman

Senior Music Writer and Chief Music Critic

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Taylor Swift 'Tortured Poets Department" variant album cover vinyl LP review

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For where it sits in her catalog musically, it feels like the synth-pop of “Midnights,” with most of the feel-good buzz stripped out; or like the less acoustic based moments of “Folklore” and “Evermore,” with her penchant for pure autobiography stripped back in. It feels bracing, and wounded, and cocky, and — not to be undervalued in this age — handmade, however many times she stacks her own vocals for an ironic or real choral effect. Occasionally the music gets stripped down all the way to a piano, but it has the effect of feeling naked even when she goes for a bop that feels big enough to join the setlist in her stadium tour resumption, like “I Can Do It With a Broken Heart.”

The first time you listen to the album, you may be stricken by the “Wait, did she really just say that?” moments. (And no, we’re not referring to the already famous Charlie Puth shout-out, though that probably counts, too.) Whatever feeling you might have had hearing “Dear John” for the first time, if you’re old enough to go back that far with her, that may be the feeling you have here listening to the eviscerating “The Smallest Man Who Ever Lived,” or a few other tracks that don’t take much in the way of prisoners. Going back to it, on second, fifth and tenth listens, it’s easier to keep track of the fact that the entire album is not that emotionally intense, and that there are romantic, fun and even silly numbers strewn throughout it, if those aren’t necessarily the most striking ones on first blush. Yes, it’s a pop album as much as a vein-opening album, although it may not produce the biggest number of Top 10 hits of anything in her catalog. It doesn’t seem designed not to produce those, either; returning co-producers Jack Antonoff and Aaron Dessner aren’t exactly looking to keep her off the radio. But it’s easily among her most lyrics-forward efforts, rife with a language lover’s wordplay, tumults of sequential similes and — her best weapon — moments of sheer bluntness.

Who is the worst man that she delights in writing about through the majority of the album? Perhaps not the one you were guessing, weeks ago. There are archetypal good guy and bad boy figures who have been part of her life, whom everyone will transpose onto this material. Coming into “Tortured Poets,” the joke was that someone should keep Joe Alwyn, publicly identified as her steady for six-plus years, under mental health watch when the album comes out. As it turns out, he will probably be able to sleep just fine. The other bloke, the one everyone assumed might be too inconsequential to trouble her or write about — let’s put another name to that archetype: Matty Healy of the 1975 — might lose a little sleep instead, if the fans decide that the cutting “The Smallest Man Who Ever Lived” and other lacerating songs are about him, instead. He might also have cause to feel flattered, because there are plenty of songs extolling him as an object of abject passion and the love of her life — in, literally, the song title “LOML” — before the figure who animated all this gets sliced down to size.

The older love, he gets all of one song, as far as can be ascertained: the not so subtly titled “So Long, London,” a dour sequel to 2019’s effusive “London Boy.” Well, he gets a bit more than that: The amusingly titled “Fresh Out the Slammer” devotes some verses to a man she paints as her longtime jailer (“Handcuffed to the spell I was under / For just one hour of sunshine / Years of labor, locks and ceilings / In the shade of how he was feeling.” But ultimately it’s really devoted to the “pretty baby” who’s her first phone call once she’s been sprung from the relationship she considered her prison.

It’s complicated, as they say. For most of the album, Swift seesaws between songs about being in thrall to never-before-experienced passion and personal compatibility with a guy from the wrong side of the tracks. She feels “Guilty as Sin?” for imagining a consummation that at first seems un-actionable, if far from unthinkable; she swears “But Daddy I Love Him” in the face of family disapproval; she thinks “I Can Fix Him (No Really I Can),” before an epiphany slips out in the song’s hilariously anticlimactic final line: “Woah, maybe I can’t.” Then the most devastating songs about being ghosted pop up in the album’s later going.

Now, that, friends, is a righteous tirade. And it’s one of the most thrilling single moments in Swift’s recorded career. “But Daddy I Love Him” has a joke for a title (it’s a line borrowed from “The Little Mermaid”), but the song is an ecstatic companion piece to “That’s the Way I Loved You,” from her second album, now with Swift running off with the bad choice instead of just mourning him. It’s the rare song from her Antonoff/Dessner period that sounds like it could be out of the more “organic”-sounding, band-focused Nathan Chapman era, but with a much more matured writing now than then… even if the song is about embracing the immature.

The album gets off to a deceptively benign start with “Fortnight,” the collaboration with Post Malone that is its first single. Both he and the record’s other featured artist, Florence of Florence + the Machine , wrote the lyrics for their own sections, but Posty hangs back more, as opposed to the true duet with Florence; he echoes Swift’s leads before finally settling in with his own lines right at the end. Seemingly unconnected to the subject matter of the rest of the record, “Fortnight” seems a little like “Midnights” Lite. It rues a past quickie romance that the singer can’t quite move on from, even as she and her ex spend time with each other’s families. It’s breezy, and a good choice for pop radio, but not much of an indication of the more visceral, obsessive stuff to come.

The title track follows next and stays in the summer-breeze mode. It’s jangly-guitar-pop in the mode of “Mirrorball,” from “Folklore”… and it actually feels completely un-tortured, despite the ironic title. After the lovers bond over Charlie Puth being underrated (let’s watch those “One Call Away” streams soar), and over how “you’re not Dylan Thomas, I’m not Patti Smith,” an inter-artist romance seems firmly in place. “Who’s gonna hold you like me?” she asks aloud. (She later changes it to “troll you.”) She answers herself: “Nofuckinbody.” Sweet, and If you came to this album for any kind of idyll, enjoy this one while it lasts, which isn’t for long.

From here, the album is kind of all over the map, when it comes to whether she’s in the throes of passion or the throes of despair… with that epic poem in the album booklet to let you know how the pieces all fit together. (The album also includes a separate poem from Stevie Nicks, addressing the same love affair that is the main subject of the album, in a protective way.)

There are detours that don’t have to do with the romantic narrative, but not many. The collaboration with Florence + the Machine, “Florida!!!,” is the album’s funniest track, if maybe its least emotionally inconsequential. It’s literally about escape, and it provides some escapism right in the middle of the record, along with some BAM-BAM-BAM power-chord dynamics in an album that often otherwise trends soft. If you don’t laugh out loud the first time that Taylor’s and Florence’s voices come together in harmony to sing the line “Fuck me up, Florida,” this may not be the album for you.

When the album’s track list was first revealed, it almost seemed like one of those clever fakes that people delight in trolling the web with. Except, who would really believe that, instead of song titles like “Maroon,” Swift would suddenly be coming up with “My Boy Only Breaks His Favorite Toys,” “Fresh Out the Slammer,” “Who’s Afraid of Little Old Me?” and “The Smallest Man Who Ever Lived”? This sounded like a Morrissey track list, not one of Swift’s. But she’s loosened up, in some tonal sense, even as she’s as serious as a heart attack on a lot of these songs. There is blood on the tracks, but also a wit in the way she’s employing language and being willing to make declarations that sound a little outlandish before they make you laugh.

Toward the end of the album, she presents three songs that aren’t “about” anybody else… just about, plainly, Taylor Swift. That’s true of “Who’s Afraid of Little Old Me?,” a song that almost sounds like an outtake from the “Reputation” album, or else a close cousin to “Folklore’s” “Mad Woman,” with Swift embracing the role of vengeful witch, in response to being treated as a circus freak — exact contemporary impetus unknown.

Whatever criticisms anyone will make of “The Tortured Poets Department,” though — not enough bangers? too personal? — “edge”-lessness shouldn’t be one of them. In this album’s most bracing songs, it’s like she brought a knife to a fistfight. There’s blood on the tracks, good blood.

Sure to be one of the most talked-about and replayed tracks, “I Can Do It With a Broken Heart” has a touch of a Robyn-style dancing-through-tears ethos to it. But it’s clearly about the parts of the Eras Tour when she was at her lowest, and faking her way through it. “I’m so depressed I act like it’s my birthday — every day,” she sings, in the album’s peppiest number — one that recalls a more dance-oriented version of the previous album’s “Mastermind.” It’s not hard to imagine that when she resumes the tour in Paris next month, and has a new era to tag onto the end of the show, “I Can Do It With a Broken Heart” might be the new climax, in place of “Karma.” “You know you’re good when you can do it with a broken heart,” she humble-brags, “and I’m good, ‘cause I’m miserable / And nobody even knows! / Try and come for my job.”

Not many superstars would devote an entire song to confessing that they’ve only pretended to be the super-happy figure fans thought they were seeing pass through their towns, and that they were seeing a illusion. (Presumably she doesn’t have to fake it in the present day, but that’s the story of the next album, maybe.) But that speaks to the dichotomy that has always been Taylor Swift: on record, as good and honest a confessional a singer-songwriter as any who ever passed through the ports of rock credibility; in concert, a great, fulsome entertainer like Cher squared. Fortunately, in Swift, we’ve never had to settle for just one or the other. No one else is coming for either job — our best heartbreak chronicler or our most uplifting popular entertainer. It’s like that woman in the movie theater says: Heartache feels good in a place like that. And it sure feels grand presented in its most distilled, least razzly-dazzly essence in “The Tortured Poets Department.”

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