tour d'elegance beverly hills

Beverly Hills Tour d’Elegance Hits the Road This Weekend with a $100M+ Convoy

Big Oly hasn’t been run for 10 years or so, and you can see it in action alongside a $70M Ferrari GTO and more in the parade.

KristinVShaw

For the last 25 years, the Rodeo Drive Concours d’Elegance has been a Father’s Day weekend staple in Beverly Hills . Fittingly in the ritzy area of Los Angeles, it’s typically an all-out fancyfest with celebrities and expensive cars on display, and it attracts in the neighborhood of 50,000 people or more.

This year, organizer and philanthropist Bruce Meyer reimagined the event in a way that is safer for the crowd in the midst of health concerns by making it a parade instead of a static event. Celebrities like Jay Leno and Tori Spelling will be driving a few of the vehicles in the convoy, which includes an eclectic collection of vehicles like the recently-sold Big Oly Bronco and a 1939 Bugatti Type 57C once owned by the Shah of Iran .

“We’ll have everything from a 23-window VW bus to the Lost in Space chariot to a $70M Ferrari GTO,” Meyers told me. “It’s an incredible array of cars, like a brand new McLaren Speedtail , cars from Mad Max, and a Lancia Stratos Zero.”

Along the line, parade viewers will get a glimpse of the 1962 Ferrari 250 GTO valued at $70M, a 1960 Maserati Typo 61 Birdcage, 1957 Dual Ghia Convertible and the spectacularly futuristic one-of-one 1970 Lancia Stratos Zero. In the Concours tradition, a few pre-war collectibles like a 1936 Auburn Boattail Speedster Custom and 1935 Packard Dual Cowl Phaeton will fall in as well. Some of the cars aren’t even street legal, and a few have never been seen on the road before.

O’Gara Coach – the Beverly Hills dealer for McLaren, Aston Martin, Bentley, Bugatti, Koenigsegg, Lamborghini, Maserati, Alfa Romeo, Rolls-Royce and Genesis – will be leading the lineup with cars from its showroom. (Side note: can you imagine the revenue that dealership generates in that location?)

Meyer is passionate about supporting the community, and sponsorship dollars from the event will go to the Beverly Hills Police Officers Association and the Beverly Hills Firefighters’ Association. The showcase on wheels will begin at 10 a.m. PT tomorrow heading north on San Vicente Boulevard, turning west on Burton Way, and culminating in the grand finale on Rodeo Drive.

If you're looking for a great vantage point for viewing, Meyer has an inside tip: he says the best place to watch will be on Beverly Drive between the 500 and 700 blocks. Not in the area? Check out the Tour's site for a video feed next week. 

Got a tip? Send the writer a note: [email protected]

Beverly Hills Tour d'Elegance Was 9021OMG!

The coolest cars of the 90210 celebrate dad's day on the road

• When Covid cancelled the Concours on Rodeo, they held a Tour instead.
• Celebrities and cool cars cruised the streets of 90210.
• The Tour wended its way from the Petersen Automotive Museum to Beverly Hills.

The Tour was a special event organized by the same team that puts on the Rodeo Drive Concours d’Elegance , that wonderful (free!) car show held on Rodeo Drive in Beverly Hills every Fathers Day that brings out the best collectible cars the city has storied away. This year, they could not hold the traditional street-wide, day-long show because of lingering Covid restrictions, so they held a rolling celebration of automtotive art.

That included things you otherwise probably wouldn’t see in the sheetmetal, like the recently auctioned Big Oly Bronce in which Parnelli Jones won two Baja 1000s and which was just auctioned for almost $2 million. Or the 1970 Lancia Stratos Concept, that flat orange scream that represented that decade better than all the polyester and paisley ever could. Or the Shah of Iran’s Bugatti, or Jay Leno’s Fabulous Hudson Hornet, or Jeff Dunham’s Chariot from the “Lost In Space” TV series. In all the Tour welcomed 50 exotic and collectible cars to the streets of Beverly Hills on Father’s Day, June 20.

“We couldn’t be more pleased with the turn-out for the first-ever Beverly Hills Tour d’Elegance,” said event founder Bruce Meyer. “I would call the display of cars ‘show-stopping’ but for the first time in the Rodeo Drive Concours d’Elegance’s 25-year history, the show was moving! The Tour allowed us to find a socially distanced alternative to the much-loved Concours and reconnect with the community after an incredibly trying year, all while supporting our local first responders.” Cars seen rolling also included: a 1962 Ferrari 250 GTO, 1960 Maserati Typo 61 Birdcage, pre-war collectibles, futuristic concepts and winning race cars. Celebrity participants showed off their automotive proclivities as well; Caitlyn Jenner drove her 1960 Bugeye Sprite while Jay Leno piloted his 1951 Hudson Hornet. Retired NBA star Chris Mills joined the tour with his custom 1961 Chevrolet Impala lowrider. The Beverly Hills Fire Departments drove its own 1929 Ahrens-Fox Fire Truck.

O’Gara Coach, the Beverly Hills dealer for McLaren, Aston Martin, Bentley, Bugatti, Koenigsegg, Lamborghini, Maserati, Alfa Romeo, Rolls-Royce and Genesis, lead the tour from its start at the Petersen Automotive Museum to its end at the Beverly Hills City Hall. Limited run hypercars like O’Gara’s McLaren Speedtail and Lamborghini Sián guided Tour cars down the famed city streets. The Tour benefited both the Beverly Hills Police Officers Association and the Beverly Hills Firefighters’ Association, non-profit charities that provide assistance to first responders injured in the line of duty. The associations maintain scholarship funds for their children and provide other support. Thank you first responders! And all dads!

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Beverly Hills Tour d'Elegance this Father's Day, Sunday, June 20

• June 15, 2021

The Beverly Hills Tour d’Elegance , a special event by the team behind the Rodeo Drive Concours d’Elegance, is inviting families to witness some of the world’s rarest and most iconic cars from the sidewalks, shops and restaurants of historic Beverly Hills this Father’s Day, Sunday, June 20. The tour will showcase 50 of the world’s most exquisite and collectable cars from marques like Lamborghini, Bugatti, Ferrari, McLaren and Bentley in a moving display devised to fill the place of the annual Rodeo Drive Concours, a Father’s Day tradition for over 25 years. The Rodeo Drive Concours will return in its established format in 2022.

The official route takes cars north on San Vicente Boulevard before turning west onto Burton Way. The route then travels north on Rexford Drive and Canon Drive before heading southbound on Beverly Drive toward Rodeo Drive. Spectators are invited to view the tour from anywhere along the official route and will have excellent views of the event which starts at 10 a.m.

The tour includes rare vehicles like the incredibly valuable 1962 Ferrari 250 GTO, 1960 Maserati Typo 61 Birdcage, 1957 Dual Ghia Convertible and the one-of-one 1970 Lancia Stratos Zero. American muscle cars, pre-war collectibles like the 1936 Auburn Boattail Speedster Custom and 1935 Packard Dual Cowl Phaeton by Dietrich, winning race cars, lowriders, Hollywood movie cars and futuristic rides join the tour as well. Celebrity drivers and passengers will add further excitement to this visceral motoring display, as will the Beverly Hills Fire and Police Chiefs.

The tour will be led by O’Gara Coach, the Beverly Hills dealer for McLaren, Aston Martin, Bentley, Bugatti, Koenigsegg, Lamborghini, Maserati, Alfa Romeo, Rolls-Royce and Genesis. O’Gara will bring out vehicles like the McLaren Speedtail hyper-grand tourer and the McLaren Elva open-top roadster to join the already exciting display of classics.

Beverly Hills Mayor Robert Wunderlich said, “The people of Beverly Hills endured an uncertain year, forced apart from friends and family. This Father's Day, we will re-connect in the company of 50 incredible cars while raising funds for our first responders. The Tour d'Elegance on June 20th carries on a beloved Beverly Hills tradition enjoyed by residents and visitors every year.”

The special event benefits both the Beverly Hills Police Officers Association and the Beverly Hills Firefighters’ Association, non-profit charities which provide assistance to first responders injured in the line of duty, maintain scholarship funds for their children and provide other support. The Tour d’Elegance thanks O’Gara Coach as well as Hagerty, Auto Vault Storage, GEARYS Beverly Hills, Two Rodeo Drive, Rodeo Drive Associates and the Beverly Hills Historical Society for its support.

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Beverly Hills Tour d’Elegance Kicks off Father's Day with a Bang

Hotrod Hotline

The Rodeo Drive Concours d’Elegance Returns To Beverly Hills on Sunday, June 18, 2023

June 18, 2023 @ 10:00 am - 3:30 pm.

The “ Rodeo Drive Concours d’Elegance and Car Show ” and “ Rodeo Drive Road Rally ” are returning to the most famous shopping street in America. On June 18, 2023, the City of Beverly Hills will host a police-escorted Classic Car Road Rally through the streets of Beverly Hills that culminates into the Beverly Hill Concourse d’Elegance & Car Show.

The Rodeo Drive Concours d’Elegance and Car Show will display some of the most exquisite automobiles ever produced on the streets of Beverly Hills. Such top brands include Rolls-Royce, Bentley, Aston Martin, McLaren, Pagani, Lamborghini, Bugatti, Ferrari, Mercedes-Maybach, Koenigsegg, and more will be on exhibit, from American muscle cars to pre-war rarities and winning race cars.

The above photo features a French-styled award-winning show car called the “Aquarius”. The Aquarius was inspired by a Delahaye 165 and created by Rick Dore out of Oceanside, California. Rick Dore built the car back in 1980 for Metallica band member James Hetfield.

The Celebrity filled Beverly Hill Concours d’Elegance is one of the world’s premier car events and was named one of the “300 Unmissable Events & Festivals Around the World” by renowned travel publication Frommer’s.

The Car Show will feature over 100 of the world’s finest automobiles right on Rodeo Drive, in Beverly Hills, CA, that have been carefully selected from famous car collections.

This is a must-see “ Father’s Day Event ” that attracts over 30,000 car lovers and will absolutely put a smile on Dad’s Face.

ADMISSION: Both events are FREE to attend .

The Beverly Hills Car Show starts at 9 a.m. on Sunday morning with a Car Rally of fifty beautiful collectible cars and a police escort through the streets of Beverly Hills.

Shortly after, the Rally Cars will join other classic cars parked up and down Rodeo Drive to start the 27th Annual Beverly Hills Concours d’Elegance.

Rodeo Drive will shut down for “pedestrians only” as collector cars park up and down Rodeo Drive and side streets. Some side streets include parts of Wilshire Boulevard and Santa Monica Boulevard.

Visit Beverly Drive, which is located between Sunset Boulevard and Wilshire Boulevard, for the greatest views of the vehicles and car collections.

This year’s car show will feature the Rolls-Royce Margue as the premier brand.

The Concours d’Elegance Car Show i s FREE for all to attend and will open at 10:00 a.m. and close at 4:00 p.m.

The best place to experience all the cars is to stroll up and down Beverly Drive – between Sunset Boulevard and Wilshire Boulevard.

MAP OF THE BEVERLY HILLS ROAD RALLY

Map of Beverly Hills Car Rally Route and Concours d’Elegance with start and linish locations.

Rodeo Drive is home to some of the most luxurious designer brands and shops in the world. Designer shops include Gucci, Fendi, Louis Vuitton, Saint Laurent, and Chanel, just to name a few.

Rodeo Drive is also home to fine dining, bar hopping, and celebrity watching. To view the shopping and dining available on Rodeo Drive, visit https://rodeodrive-bh.com/directory/

The Rodeo Drive Concours d’Elegance and Road Rally has been a Father’s Day tradition for many in Southern California for the past 28 years.

VIDEO: Beverly Hills Car Show | The Rodeo Drive Concours d’Elegance

The Car Show, the Concours d’Elegance, and Road Rally are all managed and supported by the City of Beverly Hills .

Additional supporters are the Rodeo Drive Committee, Rolls-Royce Motor Cars, and local companies O’Gara Coach, Auto Vault Storage, Geary’s, Two Rodeo, Ferrari of Beverly Hills, Mercedes-Benz of Beverly Hills, RM Sotheby’s, and Pirelli Tire.

The event directly benefits the Beverly Hills Police Officers Association and Beverly Hills Firefighters’ Association, non-profit charities raising funds for first responders and their families.

Entry to the event is free, with parking available at local parking garages. To learn more, visit beverlyhills.org/concoursbh .

Participation in the Road Rally and Car Tour is limited to pre-registered vehicles only, but the public is welcome to watch from their cars or sidewalks along the route. Use the link if you are interested in being considered for participation.

EVENT SUMMARY & Schedule

• DATE: SUNDAY, JUNE 18, 2023 AT 10 am – 4 pm
• Event: Rodeo Drive Concours d’Elegance and Car Show
• Event: TOUR d’Elegance* Start at 9:30 am
• Date : Sunday, June 18th, 2023 – Father’s Day
• Location: Rodeo Drive, Beverly Hills, California
• The Car Show Starts: at 10:00 am
• Car Show Ends: 4:00 pm
• Spectator Admission: FREE
• Attendance: 30,000
• Cars In Show: +50 Cars

To find more exciting events you can go to this Travel Guide .

ALSO SEE: The World Greatest Collector Car Event Calendar Includes All Upcoming Classic Car Auctions and Concours d’Elegance

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Plans Revealed for 2022 Concours d’Elegance in Beverly Hills

In Beverly Hills, Father’s Day is synonymous with the Rodeo Drive Concours d’Elegance , an antique automobile legacy event that first began in 1993. While COVID-19 prevented the show from taking place in 2020, a modified version was held in 2021 called the Tour d’Elegance, where a car rally featuring rare luxury vehicles toured the city streets instead of on display along Rodeo Drive. The Concours d’Elegance returns this year on June 19 from 11 a.m. to 4 p.m. in a new format that includes elements from the Tour and Concours, with select cars positioned on Rodeo Drive for the public to view in addition to a VIP/sponsor driving tour.  

The 2022 Father’s Day car show will invite auto enthusiasts to participate, driving a planned route that begins at City Hall and concludes on Rodeo Drive, giving fans the chance to see the vehicles both in motion and up close. At its April 12 Study Session, the Beverly Hills City Council heard plans for the event from the President of the Rodeo Drive Committee, Kathy Gohari, and approved a total associated budget request in an amount not to exceed $228,970. Since its inception, the Rodeo Drive Concours d’Elegance has been among the biggest automotive events in the world, drawing in as many as 46,000 people each year. From American muscle cars to pre-war collectibles and winning race cars, some of the most exquisite vehicles ever made by Lamborghini, Bugatti, Ferrari, McLaren, Bentley and more will be on display.  

“Having the combination of a car rally in conjunction with the stationary exhibition on Rodeo Drive , residents and visitors are in for an exciting Father’s Day celebration,” Gohari told the Courier. “As we are heading into the summer months, and hosting the annual Father’s Day event, with outmost caution for safety, this tradition is an excellent way to come together again.”

The Concours event is curated and supported by founder Bruce Meyer, a longtime Beverly Hills resident, founding chairman of the Petersen Automotive Museum and prominent collector of classic cars. “We’ve traditionally done a car show on Rodeo Drive,” Meyer said at the council meeting. “Then over COVID we did a parade last year, which I thought was quite successful. So, this year, we’re going to do the best of the best, do the parade and the car show.”  

The daylong event will be confined to the city, beginning in front of City Hall on Crescent Drive with a parade of 50 curated cars and drivers who will be cheered on as they set out to follow the proposed route, ending on Rodeo Drive. Another 50 cars will be staged concours-style on Rodeo Drive for the public to enjoy close-up before being joined by vehicles from the tour. “We’ve really taken out all the stops,” Meyer added. Last year, the tour included vehicles like the 1962 Ferrari 250 GTO, 1960 Maserati Typo 61 Birdcage, 1957 Dual Ghia Convertible and the only 1970 Lancia Stratos Zero.  

“I love the fact that we have made this a hybrid,” Mayor Lili Bosse said. “I love the fact that there’s going to be the tour in Beverly Hills and the car show on Rodeo. I think people are so excited to have it back. So, I’m going to be a predictor, and I’m going to tell you it’s going to be the best one yet. And there’ll be people who will love both and do both.”

Video monitors will be installed throughout enhancing the experience and ensuring that attendees know what vehicles are positioned where, giving everyone a chance to enjoy all the event has to offer. Organizers will work with the Chamber of Commerce and the Beverly Hills Convention and Visitors Bureau (CVB) to map out restaurants in the city on the monitors to help people find a bite during the car show. “We’re going to get people to really enjoy our restaurants and really enjoy our city,” Bosse said.  

Luxury auto dealership O’Gara Coach will return this year as the event’s main sponsor, displaying some of their most rare historic vehicles. According to coordinators, additional sponsorships will be secured, including from other local brands.  

The Council also approved the following street closures required for the event: Crescent Drive from S. Santa Monica Boulevard to N. Santa Monica Boulevard on June 19 from 7 to 11 a.m.; Rodeo Drive from Wilshire Boulevard to S. Santa Monica Boulevard on June 18 from 9 p.m. to June 19 at 10 p.m.; Dayton Way from Rodeo Drive to the alleyways on either side from June 18 at 9 p.m. to June 19 at 10 p.m.; and Brighton Way from Rodeo Drive to the alleyways on either side from June 18 at 9 p.m. to June 19 at 10 p.m.

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Beverly Hills Tour d’Elegance Set For Father’s Day

BEVERLY HILLS—On Sunday, June 20, the Beverly Hills Tour d’Elegance will be held on Father’s Day. The organizers of the Rodeo Drive Concours d’Elegance announced news of the event that has been a tradition in Southern California for over 25 years. This will provide families with a fun way to celebrate Father’s Day. Attendees are expected to adhere to social distancing guidelines.

The Beverly Hills Tour d’Elegance select 50 prestigious cars to take part in a rolling display. Attendees will see these vehicles in motion on roads in the city. Rodeo Drive Concours d’Elegance will return in 2022.

The tour will be led by O’Gara Coach, a Beverly Hills dealer for a variety of vehicles. After the tour, O’Gara will bring out the latest vehicles from its showroom for a drive on public roads.

Participants will have the opportunity to see many rare different vehicles. Vehicles ranging from muscle cars, European cars, etc…will tour the streets of Beverly Hills. Celebrity drivers participating in Beverly Hills Fire Department’s own 1928 Ahrens Fox fire engine are expected to take place. Attendees are able to view the tour anywhere on its route. It will be published in the coming weeks and will include some of the city’s most iconic landmarks, including Rodeo Drive.

The city of Beverly Hills is encouraging attendees to view the event from sidewalks, to sit at local restaurants, and to remain appropriately distanced. In addition, the tour will be between 10 a.m. and 11 a.m.

The event will provide assistance to first responders that were injured in the line of duty, maintain scholarship funds for their children and provide other forms of support.

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Beverly Hills Tour d’Elegance Welcomed Iconic and Priceless Cars

The boulevards of Beverly Hills were lined with enthusiasts and families

By: Beverly Hills Tour d’Elegance | Photos Courtesy of: Beverly Hills Tour d’Elegance

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The inaugural Beverly Hills Tour d’Elegance, a special event organized by the team behind the Rodeo Drive Concours d’Elegance, welcomed 50 exotic and collectible cars to the streets of Beverly Hills this Father’s Day, June 20. This never-before-seen moving display of automotive art saw enthusiasts, families, and lucky dads line the sidewalks of Beverly Hills to witness iconic cars from marques like Maserati, Ferrari, Bugatti, McLaren and Bentley as well as a host of movie cars, art cars and more. The celebrated Rodeo Drive Concours, a Father’s Day tradition for over 25 years, will return in 2022.

“We couldn’t be more pleased with the turn-out for the first-ever Beverly Hills Tour d’Elegance. I would call the display of cars ‘show-stopping’ but for the first time in the Rodeo Drive Concours d’Elegance’s 25-year history, the show was moving! The Tour allowed us to find a socially distanced alternative to the much-loved Concours and reconnect with the community after an incredibly trying year, all while supporting our local first responders.” – event founder Bruce Meyer

Rarely seen vehicles like a 1962 Ferrari 250 GTO, 1960 Maserati Typo 61 Birdcage, and the one-of-one 1970 Lancia Stratos Zero joined American muscle cars, pre-war collectibles, futuristic concepts and winning race cars. Celebrity participants showed off their automotive proclivities as well; Caitlyn Jenner drove her 1960 Bugeye Sprite while Jay Leno piloted his 1951 Hudson Hornet. Retired NBA star Chris Mills joined the tour with his custom 1961 Chevrolet Impala lowrider. Other standout cars included the “Big Oly” Ford Bronco raced by Parnelli Jones, the Chariot from the “Lost In Space” TV series driven by Jeff Dunham and the Beverly Hills Fire Department’s own 1929 Ahrens-Fox Fire Truck.

O’Gara Coach, the Beverly Hills dealer for McLaren, Aston Martin, Bentley, Bugatti, Koenigsegg, Lamborghini, Maserati, Alfa Romeo, Rolls-Royce and Genesis, lead the tour from its start at the Petersen Automotive Museum to its end at the Beverly Hills City Hall. Limited run hypercars like O’Gara’s McLaren Speedtail and  Lamborghini Sián guided cars down famed city streets to the delight of spectators.

The special event benefited both the Beverly Hills Police Officers Association and the Beverly Hills Firefighters’ Association, non-profit charities that provide assistance to first responders injured in the line of duty, maintain scholarship funds for their children and provide other support. The Tour d’Elegance thanks O’Gara Coach as well as Hagerty, Auto Vault Storage, GEARYS Beverly Hills, Two Rodeo Drive, Rodeo Drive Associates and the Beverly Hills Historical Society for their support.

More information about the 2021 Beverly Hills Tour d’Elegance can be found at  rodeodrive-bh.com/rodeo-drive-recommends/ .

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Rare Vehicles Gather for Inaugural Beverly Hills Tour d’Elegance

The inaugural Beverly Hills Tour d’Elegance , a special event organized by the team behind the Rodeo Drive Concours d’Elegance, welcomed 50 exotic and collectible cars to the streets of Beverly Hills this Father’s Day. This moving display saw enthusiasts, families and dads line the sidewalks of Beverly Hills to see cars from marques like Maserati, Ferrari, Bugatti, McLaren and Bentley as well as a host of movie cars, art cars and more. The celebrated Rodeo Drive Concours, a Father’s Day tradition for over 25 years, will return in 2022.

“We couldn’t be more pleased with the turn-out for the first-ever Beverly Hills Tour d’Elegance,” said event founder Bruce Meyer. “I would call the display of cars ‘show-stopping’ but for the first time in the Rodeo Drive Concours d’Elegance’s 25-year history, the show was moving. The Tour allowed us to find a socially distanced alternative to the much-loved Concours and reconnect with the community after an incredibly trying year, all while supporting our local first responders.”

Vehicles like a 1962 Ferrari 250 GTO, 1960 Maserati Typo 61 Birdcage and the one-of-one 1970 Lancia Stratos Zero joined American muscle cars, pre-war collectibles, futuristic concepts and winning race cars. Celebrity participants showed off their automotive proclivities as well; Caitlyn Jenner drove her 1960 Bugeye Sprite while Jay Leno piloted his 1951 Hudson Hornet. Retired NBA star Chris Mills joined the tour with his custom 1961 Chevrolet Impala lowrider. Other standout cars included the “Big Oly” Ford Bronco raced by Parnelli Jones, the Chariot from the “Lost In Space” TV series driven by Jeff Dunham and the Beverly Hills Fire Department’s own 1929 Ahrens-Fox Fire Truck.

O’Gara Coach, the Beverly Hills dealer for McLaren, Aston Martin, Bentley, Bugatti, Koenigsegg, Lamborghini, Maserati, Alfa Romeo, Rolls-Royce and Genesis, lead the tour from its start at the Petersen Automotive Museum to its end at the Beverly Hills City Hall and included limited run hypercars like O’Gara’s McLaren Speedtail and Lamborghini Sián.

The special event benefited both the Beverly Hills Police Officers Association and the Beverly Hills Firefighters’ Association, non-profit charities that provide assistance to first responders injured in the line of duty, maintain scholarship funds for their children and provide other support. The Tour d’Elegance thanks O’Gara Coach as well as Hagerty, Auto Vault Storage, GEARYS Beverly Hills, Two Rodeo Drive, Rodeo Drive Associates and the Beverly Hills Historical Society for their support.

THE SHOP Staff

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The Inaugural Beverly Hills Tour d’Elegance

The annual Rodeo Drive Concours d’Elegance is a decades-old Father’s Day tradition in Beverly Hills. After the pandemic forced a cancellation in 2020, the community desperately needed a reason to come together and heal in ’21, yet pandemic restrictions were still in effect. Kahn Media helped provide a solution – if we couldn’t bring the people to the cars, we would bring the cars to the people with a moving car show rolling through the iconic boulevards of America’s most famous city – the Beverly Hills Tour d’Elegance.

Beverly hills tour d’elegance, type of work, pr/communications graphic design videography photography event marketing, june 20, 2021.

01 / The Challenge

Mid-Pandemic Event

A global pandemic, hesitation about public events and an all-new event format made for one of the most challenging environments to create an experience such as the Beverly Hills Tour d’Elegance. Set to be the first major public gathering in Southern California after the statewide stay-at-home orders were lifted, and with the need to abide by ever-changing health and safety guidelines set by local government – all on a very tight budget and timeline – we also had to keep a keen eye on public sentiment to ensure the event was well received by the public, the press and elected officials.

02 / the tactic, the global pandemic immediately ended the hopes of holding the rodeo drive concours d’elegance in its traditional format, but kahn media had quickly strategized a creative pivot that could make the event a success., by may 2020, we were deep into planning a twist to the decades old – and much beloved – rodeo drive concours, a new “moving car show” for father’s day, when increasing covid numbers and outdoor gathering restrictions caused us to pause event planning until the following year. but as father’s day 2021 drew closer, the pandemic was still present and many events were once again facing delays or worse..

The possibility of cancellation was still on the table, but Kahn Media pushed ahead with the help of event organizers, city officials and sponsors to plan a new Father’s Day car event in Beverly Hills. The concept: curate a group of high profile vehicles, from famous movie cars like the Back to the Future DeLorean and the rover from Lost in Space to incredibly rare collector cars like the Ferrari 250 GTO, to famous drivers including comedians Jay Leno and Jeff Dunham, celebrities including Tori Spelling and Caitlin Jenner and the car hobby’s biggest names (including event founder and leader Bruce Meyer) and have them drive a pre-promoted “drive route” on the city’s most famous streets with a police escort.

As planning moved along, excitement grew and it became clear that the new format would not only provide the public with a much-needed opportunity to reconnect with neighbors and their community, but also “spread the love” with the parade winding through the famous streets and iconic properties of beverly hills to become more than a car show on a single street, but an opportunity for the city’s residents to reconnect and smile after a long, tough year., kahn media spent months reaching out to its network of collectors to curate some of the greatest cars ever produced while also pitching local, automotive and luxury media to build hype for this first-of-its-kind event in beverly hills..

Strategize A Creative Pivot

Adjusted the format of the event to comply with pandemic rules

Grassroots promotion through our network and PR promotion using media contacts and local news

Executed a combination of virtual and in-person experiences

03 / the results.

Moving Display of Automotive Art

The Beverly Hills Tour d’Elegance was a resounding success that matched the turnout of the traditional Rodeo Drive Concours d’Elegance with an estimated attendance of 50,000 spectators along the tour route and generated $5,000 benefiting both the Beverly Hills Police Officers Association and the Beverly Hills Firefighters’ Association, non-profit charities that provide assistance to first responders injured in the line of duty. The public loved the opportunity to see the cars in motion, and many, including city officials and sponsors, have asked for the format to continue in 2022 and beyond.

The event proved to the community and the client that kahn media could successfully pivot and create an event as good or better than it would have been, even in the face of unprecedented challenges. using a mix of advance pitching with kahn media produced b-roll and imagery, onsite live segments and km produced video news release (vnr) content, kahn media was also able to line up coverage on every major local tv news station, including kabc, knbc, kcbs, kttv and ktla along with over a dozen major vertical outlets..

About the client:

The beverly hills tour d’elegance is a moving car show rolling through the famous streets of beverly hills on father’s day. the tour carried on the decades-old tradition set by the rodeo drive concours d’elegance. both events include world-class cars on display for a free father’s day event in support of local charity organizations..

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Concours D’Elegance Auto Extravaganza

Treat yourself to an experience of spectacular automobiles and amazing food when you travel with us on a motor coach excursion from San Diego to Rodeo Drive in Beverly Hills.

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Treat yourself to an experience of classic luxury and modern opulence when you travel with us to Rodeo Drive in Beverly Hills. This elegant shopping district is famous for designer labels and haute couture, so it's not unusual to spot the occasional Bentley or Ferrari parked along the three-block stretch of upscale boutiques and shops. But once a year the street is closed to vehicular traffic and lined with more than 100 of the finest vintage, classic, and exotic European and American cars during the annual Concours D'Elegance. Come stroll this famed strip and marvel at the showcase of Porsche, Lamborghini, Rolls Royce, and other beauties. Prior to this exquisite event, you'll have time for shopping and lunch on your own at L.A.'s Original Farmer's Market, an iconic hot-spot for eats and treats. Spanning over 30 acres adjacent to The Grove shopping complex, this historic indoor/outdoor bazaar keeps locals and celebrities alike returning again and again for the amazing food and unique shopping experiences. Whether you're celebrating the father in your life or just on the hunt for great food and fun, don't miss this spectacular event featuring the best of cars and cuisine!

All-day Excursion

All times and routing are approximate and subject to change without notice.

Comfort stop

11:15am - 1:15pm

L.A. Farmer's Market for shopping and lunch on your own.

1:30pm - 4:00pm

Time in Beverly Hillls for the Concours D'Elegance car show and exlporing.

Depart for San Diego

Depart for local dropoffs

Tour Manager:  6/16 - Christina Koohmarey *

Activity Level: Moderate

Moderate walking is necessary to fully experience the Farmers Market, Beverly Hills, and the car show; however, all walking is at your own pace.

What's Included in the Tour Fare

·     Round-trip luxury motor coach transportation from pickup locations throughout San Diego County

·     Professional Tour Manager throughout the trip

·     Complimentary bottled water and snacks on the coach

What's Not Included in the Tour Fare

·     Meals

·     Cancellation Protection

·     Gratuities for the Tour Manager and driver

Know Before You Go

As this is an outdoor event, much of your time will be spent outside. We recommend sun protection (hats, sunglasses, sunscreen, etc.) and comfortable walking shoes.

How to Make a Reservation

Making your reservation is easy. Simply click the Book Now button above to select your date and confirm your space online, 24/7. You can also call the DayTripper Tours reservations department at (619) 334-3394 during business hours of M-F, 9:00 a.m. to 3:00 p.m.

Smartphones

Although not necessary to fully enjoy your trip, a personal smartphone can greatly enhance your tour experience. Take high-quality photos, share your experience on social media in real time, search for nearby restaurants and topics of interest, set reminders, and more.

14-Day Cancellation Deadline

If you purchased the optional Cancellation Protection Plan (CPP) prior to the deadline, you can cancel your booking at any time for any reason and you'll receive a full refund of the tour fare.

If you declined the CPP, you may cancel your reservation fourteen (14) or more days prior to the departure date to receive a refund less a $15 per person cancellation fee. Alternatively, when you cancel your booking fourteen (14) or more days prior to the departure date, you can avoid the cancellation fee by transferring the funds to another tour or a non-refundable voucher, which can be applied to any future excursion booked within one year of the original tour date. Bookings canceled within 14 days of the departure date are nonrefundable and nontransferable for any reason. Name changes on daytrips are always permitted at no additional cost.

* Tour Manager is subject to change without notice.

Below is a list of pick-up points available on this tour.

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Rodeo Drive Concours d’Elegance

Rodeo Drive Beverly Hills, CA 90210

A Father’s Day tradition since 1993, the annual Rodeo Drive Concours d'Elegance on Sunday, June 19 features a complimentary car rally and show.

This year's festivities will be two events in one: a moving car rally escorted through city streets by Beverly Hills Police and a car show on Rodeo Drive. The rally will begin at approximately 9:30 a.m. and showcase fifty of the finest, fastest and most unique automobiles in the world before joining more vehicles displayed on Rodeo Drive from 11:00 a.m. to 4:00 p.m.

Named one of the “300 Unmissable Events & Festivals Around the World” by top travel publisher Frommer’s, the Concours d’Elegance has been among the biggest automotive events in the world. From American muscle cars to pre-war collectibles and winning race cars, some of the most exquisite vehicles ever made by Rolls Royce, Lamborghini, Bugatti, Ferrari, McLaren, Bentley and more will be on display.

Click LEARN MORE above to view rally map.

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Classic car show returns to Rodeo Drive

This year’s Rodeo Drive Concours d’Elegance will highlight Rolls-Royce Motor Cars. (photo courtesy of the city of Beverly Hills)

The Rodeo Drive Concours d’Elegance will return to Beverly Hills on Sunday, June 19, celebrating 27 years as the must-attend Father’s Day event in Southern California. The free car show will present visitors and residents with an up-close look at some of the world’s most prestigious vehicles against the luxurious backdrop of designer boutiques that line the city’s most famous street. This year’s featured class is Rolls-Royce Motor Cars.

This year’s Rodeo Drive Concours d’Elegance will be two events in one with a moving car rally escorted through city streets by the Beverly Hills Police Department and a stationary concours-style show on Rodeo Drive. The rally will begin around 9:30 a.m. and showcase 50 of the world’s finest, fastest and most unique automobiles before joining many more vehicles displayed on Rodeo Drive. The best viewing area for the rally will be along Beverly Drive between Sunset Boulevard and Wilshire Boulevard. Participation in the tour is limited to registered vehicles only, but the public is welcome to watch from their cars or sidewalks along the route.

“With the success of the 2021 Beverly Hills Tour d’Elegance, we knew we had to incorporate a moving show into this year’s Rodeo Drive Concours d’Elegance,” said Bruce Meyer, Chairman of the Rodeo Drive Concours d’Elegance. “We also return to Rodeo Drive for our traditional Concours for the first time since 2019. That means spectators will be able to see and hear the cars in motion before getting an up-close look at each of the wonderful machines on the world’s most famous street. We’re thrilled to be back.”

Rolls-Royce, one of the most storied marques, will be the featured class this year with over a dozen of the finest models from over a century of automotive craftsmanship. Pre-war coach-built cars, like the 1925 Rolls-Royce Phantom I Jonckheere Coupe, through modern examples like the Phantom and Ghost provided by O’Gara Coach will be on view.

“The Father’s Day Concours d’Elegance is my favorite way to kick off summer in Beverly Hills,” Mayor Lili Bosse said. “The incredible car rally through the beautiful streets of Beverly Hills and car show on Rodeo Drive is a community tradition and, now more than ever, we are ready to celebrate together!”

“The annual Rodeo Drive Concours d’Elegance is a spectacular event for all that brings together luxury, fashion and a car culture that is unique to Rodeo Drive,” Rodeo Drive Committee President Kathy Gohari said. “After a two-year pause, we welcome fathers, families and car lovers back to the street to enjoy a celebration of the finest cars in the world.”

In the 27 years since its inception at Beverly Hills High School, the Rodeo Drive Concours d’Elegance has become one of the most eagerly awaited annual events. Considered a Father’s Day tradition for many Angelenos, the show offers a unique blend for car lovers and their families.

Rodeo Drive Concours d’Elegance invites car owners of all types to submit their cars for consideration in 2022. The Concours will run from 11 a.m. to 4 p.m. on Rodeo Drive between Wilshire Boulevard and Santa Monica Boulevard. Entries are now being accepted at rodeodrive-bh.com/the-beverly-hills-tour-delegance-2022.

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