tour of hope 2023

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NF Announces the Hope Tour With Special Guest Cordae

The 47-show trek will take place in the U.S., Canada, Europe and the U.K.

By Carl Lamarre

Carl Lamarre

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NF’s last body of work came in 2021 with  Clouds (The Mixtape) . The 11-track effort debuted at No. 3 on the Billboard 200 and included its Hot 100 hit “Clouds.” Before that, he netted two No. 1 Billboard 200 albums, including 2017’s  Perception  and 2019’s  The Search . As for his upcoming effort, NF previously released several singles, including “HAPPY” and “MOTTO.” The project will also have features from Julia Michaels (“GONE”) and Cordae (“CAREFUL”).

Take a look at the dates for the HOPE TOUR below. 

U.S. + Canada tour dates:

• Wed Jul 12 — Columbus, OH — Schottenstein Center *
• Fri Jul 14 — Rosemont, IL — Allstate Arena
• Sat Jul 15 — Minneapolis, MN — Target Center
• Sun Jul 16 — Lincoln, NE — Pinnacle Bank Arena
• Tue Jul 18 — Grand Rapids, MI — Van Andel Arena
• Thu Jul 20 — Newark, NJ — Prudential Center
• Fri Jul 21 — Boston, MA — Agganis Arena
• Sat Jul 22 — Philadelphia, PA — The Liacouras Center
• Mon Jul 24 — Greensboro, NC — Greensboro Coliseum Complex
• Tue Jul 25 — Huntsville, AL — Propst Arena at the Von Braun Center
• Wed Jul 26 — Nashville, TN — Bridgestone Arena
• Fri Jul 28 — Orlando, FL — Addition Financial Arena ^
• Sat Jul 29 — Duluth, GA — Gas South Arena
• Mon Jul 31 — North Little Rock, AR — Simmons Bank Arena
• Tue Aug 01 — Tulsa, OK — BOK Center
• Wed Aug 02 — Fort Worth, TX — Dickies Arena
• Fri Aug 04 — Glendale, AZ — Desert Diamond Arena
• Sat Aug 05 — Anaheim, CA — Honda Center
• Sun Aug 06 — San Francisco, CA — Bill Graham Civic Auditorium
• Tue Aug 08 — Portland, OR — Veterans Memorial Coliseum
• Wed Aug 09 — Seattle, WA — WAMU Theater
• Fri Aug 11 — Salt Lake City, UT — Vivint Arena * 
• Sat Aug 12 — Denver, CO — Ball Arena
• Wed Aug 23 — Vancouver, BC — Rogers Arena
• Fri Aug 25 — Calgary, AB — Scotiabank Saddledome
• Sat Aug 26 — Edmonton, AB — Rogers Place
• Sun Aug 27 — Saskatoon, SK — SaskTel Centre
• Tue Aug 29 — Winnipeg, MB — Canada Life Centre
• Fri Sep 01 — Toronto, ON — Scotiabank Arena
• Sat Sep 02 — Ottawa, ON — Canadian Tire Centre
• Sun Sep 03 — Laval, QC — Place Bell

^Without support from Cordae

Europe and U.K. tour dates:

• Sat Sep 23 — Milan, Italy — Fabrique 
• Sun Sep 24 — Zurich, Switzerland — Halle 622 
• Tue Sep 26 — Vienna, Austria — Gasometer 
• Wed Sep 27 — Munich, Germany — Zenith
• Fri Sep 29 — Düsseldorf, Germany — Mitsubishi Electric Halle
• Sat Sep 30 — Amsterdam, Netherlands — AFAS Live 
• Sun Oct 1 — Paris, France — L’Olympia 
• Tue Oct 3 — Frankfurt, Germany — Jahrhunderthalle
• Thu Oct 5 — Hamburg, Germany — Sporthalle
• Fri Oct 6 — Berlin, Germany — Max-Schmeling-Halle
• Sun Oct 8 — Brussels, Belgium — Forest National 
• Tue Oct 10 — Manchester, UK — O2 Victoria Warehouse 
• Wed Oct 11 — Glasgow, UK — O2 Academy 
• Thu Oct 12 — Dublin, Ireland — 3Olympia Theatre 
• Sat Oct 14 — Cardiff, UK — Great Hall 
• Sun Oct 15 — London, UK — Eventim Apollo 

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LOST (feat. Hopsin)

If you want love, let you down, nf | hope tour 2024.

NF Announces ‘HOPE TOUR’

Featuring Special Guest Cordae Across North America Dates

North america verified fan registration open now through sunday, april 2 here , fans can visit nfrealmusic.com to access additional pre-sales now, general on-sale begins friday, april 7 at 10am local time on nfrealmusic.com, pre-order/pre-save nf’s forthcoming album hope here ., the album drops  april 7th .

Today, Michigan rapper and producer NF  announces his HOPE TOUR . The massive 47 show runs across the US, Canada, Europe, and UK in support of his forthcoming studio album, HOPE,  releasing April 7. Produced by Live Nation, the North American leg of the tour will feature special guest Cordae and kick off on Wednesday, July 12th at Schottenstein Center in Columbus making stops across the U.S. in Philadelphia, Anaheim, Denver, and more before wrapping up in Laval at Place Bell on Sunday, September 3rd. The 16-date European leg kicks off on September 23rd at the Fabrique in Milan making stops in Switzerland, Belgium, Ireland, and more before wrapping up in London at Eventim Apollo on October 15th. 

TICKETS: See ticketing timing per market below and visit NFREALMUSIC.COM for more information. 

• US/Canada: Fans can register now for the Verified Fan on sale for U.S. and Canada HERE. Registration for the North America dates will close Sunday, April 2 at 11:59 PM ET. Access to additional pre-sales will run throughout the week on NFREALMUSIC.COM . The general on sale will begin Friday, April 7 at 10 AM Local Time on NFREALMUSIC.COM . For more details on tickets and timeline, visit HERE.
• EU/UK: Pre-sale opt-in’s for first access to tickets are open now. The general on sale will begin Friday, April 7 at 10 AM Local Time on NFREALMUSIC.COM . For more details on tickets and timeline, visit HERE.

Last month NF returned with the stirring new single “HOPE” ( NF Real Music/Virgin Music ). The song finds  the multi-Platinum hitmaker at his most raw and unfiltered as he assesses his musical journey thus far and looks to the future. Hope is accompanied by a suitably uplifting visual, which captures the MC’s defiance and authenticity. Watch it HERE .  

Next up is NF’s facetious “MOTTO”, of which The New York Times says, “in his early career, NF sounded as if he was internalizing all the pressures of the world, but now he sounds free and calm, dismissing those same pressures with a shrug.” Watch the pointed video HERE.  

HOPE   is the fifth studio album from the Billboard chart-topping, multi-platinum artist. Known for rapping quick-witted lyrics over hip hop beats and cinematic production, NF has built an obsessively loyal fanbase that has earned him over 30 billion global streams and established NF as one of the most consumed artists today. NF’s  HOPE  is a 13-track album boasting instant hits, such as “HAPPY”, “MOTTO” and notable Grammy-nominated features with singer/songwriter Julia Michaels on “GONE,” and rapper Cordae on “CAREFUL”. 

HOPE US + CANADA TOUR DATES: 

Wed Jul 12 — Columbus, OH — Schottenstein Center *

Fri Jul 14 — Rosemont, IL — Allstate Arena

Sat Jul 15 — Minneapolis, MN — Target Center

Sun Jul 16 — Lincoln, NE — Pinnacle Bank Arena

Tue Jul 18 — Grand Rapids, MI — Van Andel Arena

Thu Jul 20 — Newark, NJ — Prudential Center

Fri Jul 21 — Boston, MA — Agganis Arena

Sat Jul 22 — Philadelphia, PA — The Liacouras Center

Mon Jul 24 — Greensboro, NC — Greensboro Coliseum Complex

Tue Jul 25 — Huntsville, AL — Propst Arena at the Von Braun Center

Wed Jul 26 — Nashville, TN — Bridgestone Arena

Fri Jul 28 — Orlando, FL — Addition Financial Arena ^

Sat Jul 29 — Duluth, GA — Gas South Arena

Mon Jul 31 — North Little Rock, AR — Simmons Bank Arena

Tue Aug 01 — Tulsa, OK — BOK Center

Wed Aug 02 — Fort Worth, TX — Dickies Arena

Fri Aug 04 — Glendale, AZ — Desert Diamond Arena

Sat Aug 05 — Anaheim, CA — Honda Center

Sun Aug 06 — San Francisco, CA — Bill Graham Civic Auditorium

Tue Aug 08 — Portland, OR — Veterans Memorial Coliseum

Wed Aug 09 — Seattle, WA — WAMU Theater

Fri Aug 11 — Salt Lake City, UT — Vivint Arena * 

Sat Aug 12 — Denver, CO — Ball Arena

Wed Aug 23 — Vancouver, BC — Rogers Arena

Fri Aug 25 — Calgary, AB — Scotiabank Saddledome

Sat Aug 26 — Edmonton, AB — Rogers Place

Sun Aug 27 — Saskatoon, SK — SaskTel Centre

Tue Aug 29 — Winnipeg, MB — Canada Life Centre

Fri Sep 01 — Toronto, ON — Scotiabank Arena

Sat Sep 02 — Ottawa, ON — Canadian Tire Centre

Sun Sep 03 — Laval, QC — Place Bell

^Without support from Cordae

HOPE EUROPE + UK TOUR DATES: 

Sat Sep 23 — Milan, Italy — Fabrique 

Sun Sep 24 — Zurich, Switzerland — Halle 622 

Tue Sep 26 — Vienna, Austria — Gasometer 

Wed Sep 27 — Munich, Germany — Zenith *

Fri Sep 29 — Düsseldorf, Germany — Mitsubishi Electric Halle *

Sat Sep 30 — Amsterdam, Netherlands — AFAS Live 

Sun Oct 1 — Paris, France — L’Olympia 

Tue Oct 3 — Frankfurt, Germany — Jahrhunderthalle *

Thu Oct 5 — Hamburg, Germany — Sporthalle *

Fri Oct 6 — Berlin, Germany — Max-Schmeling-Halle *

Sun Oct 8 — Brussels, Belgium — Forest National 

Tue Oct 10 — Manchester, UK — O2 Victoria Warehouse 

Wed Oct 11 — Glasgow, UK — O2 Academy 

Thu Oct 12 — Dublin, Ireland — 3Olympia Theatre 

Sat Oct 14 — Cardiff, UK — Great Hall 

Sun Oct 15 — London, UK — Eventim Apollo 

* Not a Live Nation date

PRE-ORDER/PRE-SAVE HOPE HERE

Website | Facebook | Twitter | Instagram | YouTube

NF raps with raw grit and emotional authenticity, born of a lifetime of taking hits and getting back up again. He’s earned 39 RIAA certifications,14 Platinum plaques, and 5 multi-Platinum honors. This success stems from genuine fan-fueled momentum — connecting directly with fans in an authentic way.

His intimate yet propulsive tracks received two consecutive No. 1 albums on the Billboard 200 with Perception and The Search. Often silent on self-promotion and social media, NF’s massive achievements come straight from his music and lyrics resonating with fans. As Forbes noted, “NF’s success speaks to what can be done these days outside of the traditional system, proving that with his strong fan base and his incredible drive, the success of NF is a true testament to his status as a talent in the hip hop world.”

Nate Feuerstein came of age in Michigan, using music as both escape and expression, a way to channel his pain. Through the years, he’s demonstrated the power of vulnerability on hits like “Let You Down” and “The Search.” In 2015, he signed with Capitol Records; thus setting the stage to climb to rap dominance beginning with his album, Mansion followed by Therapy Session in 2016 and Perception in 2017, which debuted at No. 1 and eventually went 2x Platinum. In 2019, he dropped The Search, which also hit No. 1 and went Platinum. His 2021 project CLOUDS (THE MIXTAPE), an inward-looking mixtape, again connected deeply with listeners, debuting within the top three on Billboard’s Top 200 Albums Chart and Top R&B/Hip Hop Albums Chart.

Today, NF has tipped into global dominance having generated 30 billion streams and worldwide touring that has sold over half a million tickets to date. Emerging from a year of no new releases yet remaining one of the most consumed artists in the world, NF announces his forthcoming fifth studio album, HOPE. 

About Cordae:

Cordae knows exactly what he wants to say. He chooses his words and phrases carefully. He speaks from a place of truth. That’s why the two-time GRAMMY® Award-nominated gold-selling Maryland-raised rapper has quietly become one of the modern generation’s most trusted narrators. A remarkable life has given him a lot to say. He went from trailer parks and public housing with his mom to stratospheric success. After a series of buzzing singles, he reached critical mass with his 2019 full-length debut, The Lost Boy. It bowed in the Top 15 of the Billboard Top 200 and included four gold-certified singles— “RNP” [feat. Anderson .Paak], “Have Mercy,” “Broke As Fuck,” and “Kung Fu.” Beyond unanimous praise from Billboard, Complex, High Snobiety, New York Times, Pitchfork, and Stereogum, he garnered a pair of GRAMMY® Award nominations in the categories of “Best Rap Album” for The Lost Boy and “Best Rap Song” for “Bad Idea” [feat. Chance the Rapper].  

He’s the rare artist whose presence can be felt on-screen in a Super Bowl commercial alongside legendary Academy® Award-winning director Martin Scorsese and among XXL’s coveted “Freshman Class.” Along the way, he linked up with Roddy Ricch and Ant Clemons for “Gifted” as well as joining forces with Eminem for “Killer.” Absorbing wisdom from a life-changing trip to Africa, enduring the loss of a friend gone too soon, and evolving as an artist and a man, he tells this story in widescreen technicolor on his 2022 second full-length offering, From A Birds Eye View [ART@WAR/Atlantic Records]. Cordae followed up the release of his sophomore album with the Facebook exclusive premiere of his visual only, From A Birds Eye View (Live) album. This past summer, he debuted his first TED Talk entitled “The Hi-Level Mindset” which has accumulated over 1.4M views. He continued his takeover of 2022 with a flurry of releases and collaborations. From the release of his Unacceptable EP and the accompanying visuals from both singles, to his recent collab with Hit-Boy on their “Checkmate” track from the Madden NFL 2023 Soundtrack, Cordae is showing no signs of slowing down. 

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com .

Jennie Boddy | [email protected]  

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Live Nation Concerts

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The Source For All Things Pop Culture

NF Announces Dates For 2023 ‘HOPE TOUR’

Michigan rapper and producer NF announces his HOPE TOUR . The massive 47 show runs across the US, Canada, Europe, and UK in support of his forthcoming studio album, HOPE , ?releasing April 7. Produced by Live Nation, the North American leg of the tour will feature special guest Cordae and   kick off on Wednesday, July 12th at Schottenstein Center in Columbus making stops across the U.S. in Philadelphia, Anaheim, Denver, and more before wrapping up in Laval at Place Bell on Sunday, September 3rd. The 16-date European leg kicks off on September 23rd at the Fabrique in Milan making stops in Switzerland, Belgium, Ireland, and more before wrapping up in London at Eventim Apollo on October 15th. 

TICKETS:   See ticketing timing per market below and visit   NFREALMUSIC.COM for more information. 

US/Canada: Fans can register now for the Verified Fan on sale for U.S. and Canada HERE.  Registration for the North America dates will close Sunday, April 2 at 11:59 PM ET. Access to additional pre-sales will run throughout the week on NFREALMUSIC.COM .  The general on sale will begin Friday, April 7 at 10 AM Local Time on NFREALMUSIC.COM . For more details on tickets and timeline, visit HERE.

EU/UK: Pre-sale opt-in’s for first access to tickets are open now. The general on sale will begin Friday, April 7 at 10 AM Local Time on NFREALMUSIC.COM . For more details on tickets and timeline, visit HERE.

Last month NF  returned with the stirring new single “HOPE”  ( NF Real Music/Virgin Music ). The song finds  the multi-Platinum hitmaker at his most raw and unfiltered as he assesses his musical journey thus far and looks to the future. Hope is accompanied by a suitably uplifting visual, which captures the MC’s defiance and authenticity. 

Next up is NF’s facetious “MOTTO”, of which The New York Times says, “ in his early career, NF sounded as if he was internalizing all the pressures of the world, but now he sounds free and calm, dismissing those same pressures with a shrug.” Watch the pointed video  HERE.  

HOPE ? is the fifth studio album from the Billboard chart-topping, multi-platinum artist. Known for rapping quick-witted lyrics over hip hop beats and cinematic production, NF has built an obsessively loyal fanbase that has earned him over 30 billion global streams and established NF as one of the most consumed artists today. NF’s? HOPE ?is a 13-track album boasting instant hits, such as “HAPPY”, “MOTTO” and notable Grammy-nominated features with singer/songwriter Julia Michaels on “GONE,” and rapper Cordae on “CAREFUL”. 

HOPE US + CANADA TOUR DATES: 

Wed Jul 12 — Columbus, OH — Schottenstein Center *

Fri Jul 14 — Rosemont, IL — Allstate Arena

Sat Jul 15 — Minneapolis, MN — Target Center

Sun Jul 16 — Lincoln, NE — Pinnacle Bank Arena

Tue Jul 18 — Grand Rapids, MI — Van Andel Arena

Thu Jul 20 — Newark, NJ — Prudential Center

Fri Jul 21 — Boston, MA — Agganis Arena

Sat Jul 22 — Philadelphia, PA — The Liacouras Center

Mon Jul 24 — Greensboro, NC — Greensboro Coliseum Complex

Tue Jul 25 — Huntsville, AL — Propst Arena at the Von Braun Center

Wed Jul 26 — Nashville, TN — Bridgestone Arena

Fri Jul 28 — Orlando, FL — Addition Financial Arena ^

Sat Jul 29 — Duluth, GA — Gas South Arena

Mon Jul 31 — North Little Rock, AR — Simmons Bank Arena

Tue Aug 01 — Tulsa, OK — BOK Center

Wed Aug 02 — Fort Worth, TX — Dickies Arena

Fri Aug 04 — Glendale, AZ — Desert Diamond Arena

Sat Aug 05 — Anaheim, CA — Honda Center

Sun Aug 06 — San Francisco, CA — Bill Graham Civic Auditorium

Tue Aug 08 — Portland, OR — Veterans Memorial Coliseum

Wed Aug 09 — Seattle, WA — WAMU Theater

Fri Aug 11 — Salt Lake City, UT — Vivint Arena * 

Sat Aug 12 — Denver, CO — Ball Arena

Wed Aug 23 — Vancouver, BC — Rogers Arena

Fri Aug 25 — Calgary, AB — Scotiabank Saddledome

Sat Aug 26 — Edmonton, AB — Rogers Place

Sun Aug 27 — Saskatoon, SK — SaskTel Centre

Tue Aug 29 — Winnipeg, MB — Canada Life Centre

Fri Sep 01 — Toronto, ON — Scotiabank Arena

Sat Sep 02 — Ottawa, ON — Canadian Tire Centre

Sun Sep 03 — Laval, QC — Place Bell

^Without support from Cordae

HOPE EUROPE + UK TOUR DATES: 

Sat Sep 23 — Milan, Italy — Fabrique 

Sun Sep 24 — Zurich, Switzerland — Halle 622 

Tue Sep 26 — Vienna, Austria — Gasometer 

Wed Sep 27 — Munich, Germany — Zenith *

Fri Sep 29 — Düsseldorf, Germany — Mitsubishi Electric Halle *

Sat Sep 30 — Amsterdam, Netherlands — AFAS Live 

Sun Oct 1 — Paris, France — L’Olympia 

Tue Oct 3 — Frankfurt, Germany — Jahrhunderthalle *

Thu Oct 5 — Hamburg, Germany — Sporthalle *

Fri Oct 6 — Berlin, Germany — Max-Schmeling-Halle *

Sun Oct 8 — Brussels, Belgium — Forest National 

Tue Oct 10 — Manchester, UK — O2 Victoria Warehouse 

Wed Oct 11 — Glasgow, UK — O2 Academy 

Thu Oct 12 — Dublin, Ireland — 3Olympia Theatre 

Sat Oct 14 — Cardiff, UK — Great Hall 

Sun Oct 15 — London, UK — Eventim Apollo 

* Not a Live Nation date

NF raps with raw grit and emotional authenticity, born of a lifetime of taking hits and getting back up again. He’s earned 39 RIAA certifications,14 Platinum plaques, and 5 multi-Platinum honors. This success stems from genuine fan-fueled momentum — connecting directly with fans in an authentic way.

His intimate yet propulsive tracks received two consecutive No. 1 albums on the Billboard 200 with Perception and The Search. Often silent on self-promotion and social media, NF’s massive achievements come straight from his music and lyrics resonating with fans. As Forbes noted, “NF’s success speaks to what can be done these days outside of the traditional system, proving that with his strong fan base and his incredible drive, the success of NF is a true testament to his status as a talent in the hip hop world.”

Nate Feuerstein came of age in Michigan, using music as both escape and expression, a way to channel his pain. Through the years, he’s demonstrated the power of vulnerability on hits like “Let You Down” and “The Search.” In 2015, he signed with Capitol Records; thus setting the stage to climb to rap dominance beginning with his album, Mansion followed by Therapy Session in 2016 and Perception in 2017, which debuted at No. 1 and eventually went 2x Platinum. In 2019, he dropped The Search, which also hit No. 1 and went Platinum. His 2021 project CLOUDS (THE MIXTAPE), an inward-looking mixtape, again connected deeply with listeners, debuting within the top three on Billboard’s Top 200 Albums Chart and Top R&B/Hip Hop Albums Chart.

Today, NF has tipped into global dominance having generated 30 billion streams and worldwide touring that has sold over half a million tickets to date. Emerging from a year of no new releases yet remaining one of the most consumed artists in the world, NF announces his forthcoming fifth studio album, HOPE. 

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NF announces second leg of Hope Tour including KC stop

Sep 21 , 2023

Kansas City, Mo. (Sept. 21, 2023) —  Today,   chart-topping, multi-Platinum rapper/producer NF announced the second leg of the HOPE TOUR, spanning the U.S. and Australia/New Zealand, and produced by Live Nation. The tour begins with five dates in Australia with a series of 22 U.S. dates will follow, including a stop at T-Mobile Center on May 11.

Hailed as “one of the world’s biggest rappers,” NF is one of the most consumed artists of our time, generating over 30 billion combined global streams worldwide and selling over half a million tickets to date. After his extensive 2023 North American tour, which sold over 250,000 tickets, NF embarked on a sold-out European tour. NF raps with raw grit and emotional authenticity, born of a lifetime of taking hits and getting back up again. He’s earned 39 RIAA certifications, 16 Platinum plaques and 23 Gold honors. This success stems from genuine fan-fueled momentum — connecting directly with fans in an authentic way.

Nate Feuerstein came of age in Michigan, using music as both escape and expression, a way to channel his pain. Through the years, he’s demonstrated the power of vulnerability on hits like the 8x Platinum “Let You Down” and “The Search.” In 2015, he signed with Capitol Records; thus setting the stage to climb to rap dominance beginning with his album,  Mansion  followed by  Therapy Session  in 2016 and  Perception  in 2017, which debuted at No. 1 and eventually went 2x Platinum. In 2019, he dropped  The Search , which also hit No. 1 and went 2x Platinum. His 2021 project CLOUDS (THE MIXTAPE), an inward-looking mixtape, again connected deeply with listeners, debuting within the top three on Billboard's Top 200 Albums Chart and Top R&B/Hip Hop Albums Chart.

Tickets for NF at T-Mobile Center go on sale to the general public on  Sept. 29 at 10 am.

NF Announces Plans for HOPE TOUR With Cordae 

Chart-topping rapper NF announced his massive tour, “HOPE  TOUR.” The name comes from his upcoming album, “HOPE,” which will be available on April 7 th . NF – also known as Nate Feuerstein- will bring the highly-anticipated tour across North America, Europe, and the UK in summer and fall.

HOPE TOUR will kick off in Columbus, OH at the Schottenstein Center on July 12 th , and will wrap up in London, UK at the Eventim Apollo on October 15 th .

HOPE TOUR – US, Canada, Europe, UK Get more info and access to pre-sales at https://t.co/McaPILhC2M pic.twitter.com/M4cJNGjTGB — NF (@nfrealmusic) March 30, 2023

Tickets for NF tour dates are on sale this week, with general access beginning on Friday, April 7. Prior to that, there will be presales available offering held-back tickets for various affinity groups, including a block reserved for distribution through Ticketmaster’s Verified Fan system. Check NFREALMUSIC.com for timing and details.

NF’s highly anticipated North American leg of his tour will feature special guest, Cordae. NF’s huge fanbase has landed him with over 20 billion global streams, making him one of the most consumed artists right now. He’s bringing his unique sound to many popular places around the world such as Boston, Nashville, Toronto, Milan, and Amsterdam. For full tour dates and cities, please look below:

Ticket Links

NF tickets at MEGASeats.com | 10% off use code TICKETNEWS NF tickets at ScoreBig NF tickets at SeatGeek NF tickets at StubHub NF tickets at Ticket Club | Free membership use code TICKETNEWS NF tickets at Vivid Seats

NF HOPE US + CANADA TOUR DATES:

Wed Jul 12 — Columbus, OH — Schottenstein Center Fri Jul 14 — Rosemont, IL — Allstate Arena Sat Jul 15 — Minneapolis, MN — Target Center Sun Jul 16 — Lincoln, NE — Pinnacle Bank Arena Tue Jul 18 — Grand Rapids, MI — Van Andel Arena Thu Jul 20 — Newark, NJ — Prudential Center Fri Jul 21 — Boston, MA — Agganis Arena Sat Jul 22 — Philadelphia, PA — The Liacouras Center Mon Jul 24 — Greensboro, NC — Greensboro Coliseum Complex Tue Jul 25 — Huntsville, AL — Propst Arena at the Von Braun Center Wed Jul 26 — Nashville, TN — Bridgestone Arena Fri Jul 28 — Orlando, FL — Addition Financial Arena Sat Jul 29 — Duluth, GA — Gas South Arena Mon Jul 31 — North Little Rock, AR — Simmons Bank Arena Tue Aug 01 — Tulsa, OK — BOK Center Wed Aug 02 — Fort Worth, TX — Dickies Arena Fri Aug 04 — Glendale, AZ — Desert Diamond Arena Sat Aug 05 — Anaheim, CA — Honda Center Sun Aug 06 — San Francisco, CA — Bill Graham Civic Auditorium Tue Aug 08 — Portland, OR — Veterans Memorial Coliseum Wed Aug 09 — Seattle, WA — WAMU Theater Fri Aug 11 — Salt Lake City, UT — Vivint Arena Sat Aug 12 — Denver, CO — Ball Arena Wed Aug 23 — Vancouver, BC — Rogers Arena Fri Aug 25 — Calgary, AB — Scotiabank Saddledome Sat Aug 26 — Edmonton, AB — Rogers Place Sun Aug 27 — Saskatoon, SK — SaskTel Centre Tue Aug 29 — Winnipeg, MB — Canada Life Centre Fri Sep 01 — Toronto, ON — Scotiabank Arena Sat Sep 02 — Ottawa, ON — Canadian Tire Centre Sun Sep 03 — Laval, QC — Place Bell

^Without support from Cordae

HOPE EUROPE + UK TOUR DATES: 

Sat Sep 23 — Milan, Italy — Fabrique Sun Sep 24 — Zurich, Switzerland — Halle 622 Tue Sep 26 — Vienna, Austria — Gasometer Wed Sep 27 — Munich, Germany — Zenith Fri Sep 29 — Düsseldorf, Germany — Mitsubishi Electric Halle Sat Sep 30 — Amsterdam, Netherlands — AFAS Live Sun Oct 1 — Paris, France — L’Olympia Tue Oct 3 — Frankfurt, Germany — Jahrhunderthalle Thu Oct 5 — Hamburg, Germany — Sporthalle Fri Oct 6 — Berlin, Germany — Max-Schmeling-Halle Sun Oct 8 — Brussels, Belgium — Forest National Tue Oct 10 — Manchester, UK — O2 Victoria Warehouse Wed Oct 11 — Glasgow, UK — O2 Academy Thu Oct 12 — Dublin, Ireland — 3Olympia Theatre Sat Oct 14 — Cardiff, UK — Great Hall Sun Oct 15 — London, UK — Eventim Apollo

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The tour kicks off July 12 in Columbus, Ohio.

Published on

Michigan rapper and producer NF has announced his Hope Tour. The massive 47 show runs across the US, Canada, Europe, and UK in support of his forthcoming studio album, HOPE , out April 7.

Produced by Live Nation, the North American leg of the tour will feature special guest Cordae and kick off on Wednesday, July 12 at Schottenstein Center in Columbus making stops across the U.S. in Philadelphia, Anaheim, Denver, and more before wrapping up in Laval at Place Bell on Sunday, September 3. The 16-date European leg kicks off on September 23 at the Fabrique in Milan making stops in Switzerland, Belgium, Ireland, and more before wrapping up in London at Eventim Apollo on October 15.

US/Canada fans can register now for the Verified Fan on sale for U.S. and Canada. Registration for the North America dates will close Sunday, April 2 at 11:59 PM ET. Access to additional pre-sales will run throughout the week on NF’s official website. The general on sale will begin Friday, April 7 at 10 AM Local Time.

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In Europe and the UK, Pre-sale opt-in’s for first access to tickets are open now. The general on sale will begin Friday, April 7 at 10 AM Local Time.

Last month, NF returned with the stirring new single “HOPE” (NF Real Music/Virgin Music). The song finds the multi-Platinum hitmaker at his most raw and unfiltered as he assesses his musical journey thus far and looks to the future. Hope is accompanied by a suitably uplifting visual, which captures the MC’s defiance and authenticity.

Next up is NF’s “MOTTO,” of which The New York Times says, “In his early career, NF sounded as if he was internalizing all the pressures of the world, but now he sounds free and calm, dismissing those same pressures with a shrug.”

HOPE is the fifth studio album from the Billboard chart-topping, multi-platinum artist. Known for rapping quick-witted lyrics over cinematic production, NF has built an obsessively loyal fanbase that has earned him over 30 billion global streams and established the MC as one of the most consumed artists today.

Visit NF’s website for tour dates and ticket information.

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Acclaimed rapper and producer, NF , known for his chart-topping hits and multi-Platinum status, has unveiled the details of the upcoming second leg of the HOPE TOUR . This extensive tour will span across Australia and New Zealand and make its way to United States, with Live Nation handling production. The tour kicks off at Perth’s HBF Stadium on February 2, 2024, marking the first of five shows in Australia, and concludes at Spark Arena in Auckland, New Zealand, on February 11. Following the international leg, the tour will embark on a series of 22 dates across the United States, commencing with a performance at Milwaukee’s Fiserv Forum on May 8. Notably, NF will make a special stop in his home state of Michigan at Detroit’s Little Caesars Arena on May 14, before heading to the East Coast and Southern states, culminating in California with shows at San Diego’s Viejas Arena on June 6, Inglewood’s Kia Forum on June 7, and Sacramento’s Golden 1 Center on June 8. For the complete tour itinerary, please refer below.

Fans can now register for presale at nfrealmusic.com/tour and will remain open until Sunday, September 24. After registration Presale on Wednesday, September 27, a limited number of tickets will be available during the general onsale, starting on September 29 at 10:00 AM local time, while supplies last.

Billboard has recognized NF as “one of the world’s biggest rappers,” and his music has garnered over 40 billion global streams.

NF is hitting the road on the second leg of the HOPE Tour to support his third studio album, HOPE , which debuted at No. 1 on Billboard’s Top Album Sales, Top R&B/Hip-Hop Albums, and Top Rap Albums charts. To date, HOPE has amassed over one billion combined global streams.  

Critics have lauded HOPE as a remarkable return, with some describing it as NF’s most personal work to date.

Sign up for presale now or get limited tickets remaining on September 29 at NF’s website .

Europe and U.K. 2023 HOPE Tour Dates: Sat Sep 23 — Milan, Italy — Fabrique Sun Sep 24 — Zurich, Switzerland — Halle 622 Tue Sep 26 — Vienna, Austria — Gasometer Wed Sep 27 — Munich, Germany — Zenith Fri Sep 29 — Düsseldorf, Germany — Mitsubishi Electric Halle Sat Sep 30 — Amsterdam, Netherlands — AFAS Live Sun Oct 1 — Paris, France — L’Olympia Tue Oct 3 — Frankfurt, Germany — Jahrhunderthalle Thu Oct 5 — Hamburg, Germany — Sporthalle Fri Oct 6 — Berlin, Germany — Max-Schmeling-Halle Sun Oct 8 — Brussels, Belgium — Forest National Tue Oct 10 — Manchester, UK — O2 Victoria Warehouse Wed Oct 11 — Glasgow, UK — O2 Academy Thu Oct 12 — Dublin, Ireland — 3Olympia Theatre Sat Oct 14 — Cardiff, UK — Great Hall Sun Oct 15 — London, UK — Eventim Apollo

2024 HOPE TOUR DATES: AUS + NZ: 2.2 Perth, AUS – HBF Stadium 2.4 Melbourne, AUS – John Cain Arena 2.7 Brisbane, AUS – Brisbane Entertainment Centre 2.9 Sydney, AUS – Qudos Bank Arena 2.11 Auckland, NZ – Spark Arena

US: 5.8 Milwaukee, WI – Fiserv Forum 5.10 Kansas City, MO – T-Mobile Center 5.11 Indianapolis, IN – Gainbridge Fieldhouse 5.12 St. Louis, MO – Chaifetz Arena 5.14 Detroit, MI – Little Caesars Arena 5.15 Pittsburgh, PA – PPG Paints Arena 5.16 Uncasville, CT – Mohegan Sun Arena 5.18 Charlotte, NC – Spectrum Center 5.19 Baltimore, MD – CFG Bank Arena 5.21 Hershey, PA – GIANT Center 5.22 Raleigh, NC – PNC Arena 5.24 Tampa, FL – Amalie Arena 5.25 Sunrise, FL – Amerant Bank Arena 5.26 Jacksonville, FL – VyStar Veterans Memorial Arena 5.28 Greenville, SC – Bon Secours Wellness Arena 5.29 Birmingham, AL – Legacy Arena at the BJCC 5.31 Oklahoma City, OK – Paycom Center 6.1 Dallas, TX – American Airlines Center 6.2 Austin, TX – Moody Center 6.6 San Diego, CA – Viejas Arena at San Diego State University 6.7 Inglewood, CA – Kia Forum 6.8 Sacramento, CA – Golden 1 Center

Follow NF for the most up to date news: Website  //  Instagram  //  Twitter  //  Facebook

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NF Hope Tour

NF: Hope Tour

With special guest cordae.

• Date July 26 , 2023
• Event Starts 8:00 PM
• Availability On Sale Now

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NF raps with raw grit and emotional authenticity, born of a lifetime of taking hits and getting back up again. He’s earned 39 RIAA certifications,14 Platinum plaques, and 5 multi-Platinum honors. This success stems from genuine fan-fueled momentum — connecting directly with fans in an authentic way.

His intimate yet propulsive tracks received two consecutive No. 1 albums on the Billboard 200 with Perception and The Search. Often silent on self-promotion and social media, NF’s massive achievements come straight from his music and lyrics resonating with fans. As Forbes noted, “NF’s success speaks to what can be done these days outside of the traditional system, proving that with his strong fan base and his incredible drive, the success of NF is a true testament to his status as a talent in the hip hop world.”

Nate Feuerstein came of age in Michigan, using music as both escape and expression, a way to channel his pain. Through the years, he’s demonstrated the power of vulnerability on hits like “Let You Down” and “The Search.” In 2015, he signed with Capitol Records; thus setting the stage to climb to rap dominance beginning with his album, Mansion followed by Therapy Session in 2016 and Perception in 2017, which debuted at No. 1 and eventually went 2x Platinum. In 2019, he dropped The Search, which also hit No. 1 and went Platinum. His 2021 project CLOUDS (THE MIXTAPE), an inward-looking mixtape, again connected deeply with listeners, debuting within the top three on Billboard's Top 200 Albums Chart and Top R&B/Hip Hop Albums Chart.

Today, NF has tipped into global dominance having generated 30 billion streams and worldwide touring that has sold over half a million tickets to date. Emerging from a year of no new releases yet remaining one of the most consumed artists in the world, NF announces his forthcoming fifth studio album, HOPE.

About Cordae:

Cordae knows exactly what he wants to say. He chooses his words and phrases carefully. He speaks from a place of truth. That’s why the two-time GRAMMY® Award-nominated gold-selling Maryland-raised rapper has quietly become one of the modern generation’s most trusted narrators. A remarkable life has given him a lot to say. He went from trailer parks and public housing with his mom to stratospheric success. After a series of buzzing singles, he reached critical mass with his 2019 full-length debut, The Lost Boy. It bowed in the Top 15 of the Billboard Top 200 and included four gold-certified singles— “RNP” [feat. Anderson .Paak], “Have Mercy,” “Broke As Fuck,” and “Kung Fu.” Beyond unanimous praise from Billboard, Complex, High Snobiety, New York Times, Pitchfork, and Stereogum, he garnered a pair of GRAMMY® Award nominations in the categories of “Best Rap Album” for The Lost Boy and “Best Rap Song” for “Bad Idea” [feat. Chance the Rapper]. 

He’s the rare artist whose presence can be felt on-screen in a Super Bowl commercial alongside legendary Academy® Award-winning director Martin Scorsese and among XXL’s coveted “Freshman Class.” Along the way, he linked up with Roddy Ricch and Ant Clemons for “Gifted” as well as joining forces with Eminem for “Killer.” Absorbing wisdom from a life-changing trip to Africa, enduring the loss of a friend gone too soon, and evolving as an artist and a man, he tells this story in widescreen technicolor on his 2022 second full-length offering, From A Birds Eye View [ART@WAR/Atlantic Records]. Cordae followed up the release of his sophomore album with the Facebook exclusive premiere of his visual only, From A Birds Eye View (Live) album. This past summer, he debuted his first TED Talk entitled “The Hi-Level Mindset” which has accumulated over 1.4M views. He continued his takeover of 2022 with a flurry of releases and collaborations. From the release of his Unacceptable EP and the accompanying visuals from both singles, to his recent collab with Hit-Boy on their “Checkmate” track from the Madden NFL 2023 Soundtrack, Cordae is showing no signs of slowing down.

APPROVED BAGS: Medical bags, parenting bags and CLEAR 12" x 12" bags will be permitted following X-Ray screening. Backpacks of any kind are NOT permitted.

Guests attending events with approved bags will experience delayed entry times. For expedited entry, please leave bags at home.

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2023 Journey of Hope: Jordan, Israel, Palestine Biblical Tour – Tour Fare

Tour fare per person:

CAD: Double Occupancy $4,844, Single Supplement: $1,205 USD: Double Occupancy $3,875, Single Supplement: $855

What do “Double Occupancy” and “Single Supplement” mean for my tour fare?

Important note: Costs could increase if you sign up less than 90 days before a tour begins

Fare includes

• Hotel accommodations
• Land transportation within the tour
• Group airport transfers
• Entrance fees included in the itinerary
• All breakfasts, 1 lunch, all dinners
• Expert tour leaders and knowledgeable local guides
• Jordan Visa fee and departure tax
• Gratuities for drivers, guides, and group meals

Fare excludes

• International airfare
• Airport transfers if separate from group
• Most lunches
• Beverages with meals
• Any additional or optional activities
• Travel medical (out-of-country emergency) and cancellation/interruption insurance

Travel medical (out-of-country emergency) insurance and cancellation/interruption insurance are not mandatory but are  highly recommended.  Click here  to learn more about insurance services we offer.

All rates shown are in effect at time of printing (June 2021). Although every effort is made to maintain the prices as established, TourMagination does reserve the right to adjust prices on this tour should it become necessary. As of June 2023, we will no longer be accepting cheques or e-transfers on new invoices. For your convenience, we accept online credit card payments.

Click here to return to the tour itinerary.

Questions? We’re here to help!

• Consequence

How to Get Tickets to NF’s 2024 Tour

The second leg of the “Hope Tour” kicks off in February

Rapper NF  has announced a run of the “Hope Tour” taking place in 2024.

The tour comes in support of Hope – his third studio album to debut at No. 1 on Billboard’s Top Album Sales, Top R&B/Hip-Hop Albums and Top Rap Albums charts.

Get seats here , and read on for more details including pre-sale ticket information.

What Is NF’s Next Tour?

NF’s fifth studio album, the No. 1 hit Hope , debuted this past April. In July, the rapper launched his “Hope Tour,” which has already gone throughout North America, and will head to Europe for the remainder of 2023.

Going into 2024, the second leg of the “Hope Tour” will first take NF to Australia for four shows, and then New Zealand for one. After that, the rapper will head back to North America, making stops in cities like Detroit, Pittsburgh, Baltimore, and more before heading to Florida, the Southeast, Oklahoma and Texas, and, finally, California. The tour will wrap with a final date at the Golden 1 Center in Sacramento, California, on June 8th, 2024.

Who Is Opening for NF on His 2024 Tour?

No specific announcements have been made regarding an opening act or support act to join NF on his 2024 tour. For the first leg of the “Hope Tour,” though, NF was joined by Cordae . Previously, the pair collaborated on the song “CAREFUL” from NF’s Hope .

How Can I Buy Tickets to See NF’s 2024 Tour?

Tickets for NF’s “Hope Tour” can be first claimed by fans who register via Ticketmaster  before Sunday, September 24th at 10:00 p.m. PT. After registrants are selected from a random drawing, the Fan Advanced pre-sale will open on Wednesday, September 27th at 10:00 a.m. local time. A  Live Nation pre-sale  follows on Thursday, September 28th at 10:00 a.m. local time (using access code  STUDIO ).

After that, tickets will become available to the general public via Ticketmaster on Friday, September 29th, at 10:00 a.m. local time.

Once tickets are on sale, you can also find them at here , where orders are 100% guaranteed through StubHub’s FanProtect program. StubHub is a secondary market ticketing platform, and prices may be higher or lower than face value, depending on demand.

For fans in Australia and New Zealand, tickets can be found through  Viagogo .

What Are All of NF’s Upcoming Tour Dates?

See the full list of NF’s upcoming tour dates below, and grab your tickets for his US dates here , and his international dates here .

NF 2023 – 2024 Tour Dates: 09/23 – Milan, IT @ Fabrique 09/24 – Zurich, CH @ Halle 622 09/26 – Vienna, AT @ Gasometer 09/27 – Munich, DE @ Zenith 09/29 – Düsseldorf, DE @ Mitsubishi Electric Halle 09/30 – Amsterdam, NL @ AFAS Live 10/01 – Paris, FR @ L’Olympia 10/03 – Frankfurt, DE @ Jahrhunderthalle 10/05 – Hamburg, DE @ Sporthalle 10/06 – Berlin, DE @ Max-Schmeling-Halle 10/08 – Brussels, BE @ Forest National 10/10 – Manchester, UK @ O2 Victoria Warehouse 10/11 – Glasgow, UK @ O2 Academy 10/12 – Dublin, IE @ 3Olympia Theatre 10/14 – Cardiff, UK @ Great Hall 10/15 – London, UK @ Eventim Apollo 02/02 – Perth, AU @ HBF Stadium 02/04 – Melbourne, AU @ John Cain Arena 02/07 – Brisbane, AU @ Brisbane Entertainment Centre 02/09 – Sydney, AU @ Qudos Bank Arena 02/11 – Auckland, NZ @ Spark Arena 05/08 – Milwaukee, WI @ Fiserv Forum 05/10 – Kansas City, MO @ T-Mobile Center 05/11 – Indianapolis, IN @ Gainbridge Fieldhouse 05/12 – St. Louis, MO @ Chaifetz Arena 05/14 – Detroit, MI @ Little Caesars Arena 05/15 – Pittsburgh, PA @ PPG Paints Arena 05/16 – Uncasville, CT @ Mohegan Sun Arena 05/18 – Charlotte, NC @ Spectrum Center 05/19 – Baltimore, MD @ CFG Bank Arena 05/21 – Hershey, PA @ GIANT Center 05/22 – Raleigh, NC @ PNC Arena 05/24 – Tampa, FL @ Amalie Arena 05/25 – Sunrise, FL @ Amerant Bank Arena 05/26 – Jacksonville, FL @ VyStar Veterans Memorial Arena 05/28 – Greenville, SC @ Bon Secours Wellness Arena 05/29 – Birmingham, AL @ Legacy Arena at the BJCC 05/31 – Oklahoma City, OK @ Paycom Center 06/01 – Dallas, TX @ American Airlines Center 06/02 – Austin, TX @ Moody Center 06/06 – San Diego, CA @ Viejas Arena at San Diego State University 06/07 – Inglewood, CA @ Kia Forum 06/08 – Sacramento, CA @ Golden 1 Center

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Glass Animals Will Embark on ‘Tour of Earth’ With 2024 Live Shows

By Larisha Paul

Larisha Paul

Later this year, Glass Animals will bring their forthcoming studio album I Love You So F***ing Much on an international tour fittingly titled Glass Animals: Tour of Earth.

The record, which features the newly released single “Creatures in Heaven,” will arrive on July 19, while the tour is scheduled to kick off just under a month later. The band will be joined on the road by Kevin Abstract, Eyedress, Blondshell, and The Big Moon on select dates.

Tour of Earth begins on Aug. 7 in Charlotte, North Carolina, and will close out its North American run on Sept. 22 in Austin, Texas. Glass Animals will make stops at New York’s Madison Square Garden and Inglewood’s Kia Forum, in addition to performances in Philadelphia, Toronto, Cincinnati, Nashville, Phoenix, Raleigh, and more. The tour also includes two back-to-back shows at Red Rocks Amphitheater in Morrison, Colorado.

General sale for North America and Europe will begin on Thursday, April 11 at 10 a.m. local time via the official Glass Animals website. Presales will begin on Tuesday, April 9.

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“Life can change dramatically, but sometimes you aren’t able to change as quickly on a personal level. You end up feeling like a spectator,” frontman Dave Bayley shared in a statement. “And then you are asked and expected to be a certain type of person, a different person. But…I wasn’t sure how. It confused me to the point of not knowing who I was or if anything was real.” Eventually, he accepted a simple truth: “Human connection and the love between us is much bigger, more important, and more complex than anything else.”

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The UK’s biggest suicide prevention initiative

IN JUNE 2023 THE BATON OF HOPE BEGAN ITS INAUGURAL TOUR OF THE UK

“the baton of hope’ is a true point of light in our country, and it will help to save many lives now and in years to come.”, – prime minister rishi sunak.

In summer 2023, the baton of the hope embarked on the biggest suicide prevention and awareness initiative the UK has ever seen, spanning 12 cities in 12 days.

WHAT’S NEW?

Missy Elliott announces first headlining tour featuring Busta Rhymes, Ciara and Timbaland

Missy Elliott just dropped an "out of this world" announcement.

The rapper, 52, on Monday revealed she will embark on her first headline tour, Out of This World — The Missy Elliott Experience, which heads across North America this summer and will feature Busta Rhymes , Ciara and Timbaland .

"Fans have been asking me to tour forever but I wanted to wait until I felt the time was right because I knew if I was ever going to do it, I had to do it big, and I had to do it with family!" Elliott said.

News of the tour was also shared in a sci-fi themed video , which was posted hours before Monday's total solar eclipse . In the clip, Elliott, Busta Rhymes and Ciara are seen outside of a spaceship realizing they have made a wrong turn and ended up on another planet. A press release announcing the tour also declared that Monday's "solar phenomenon was eclipsed" by Elliott's own "supernova announcement."

For Elliott, the tour comes after she made history last year as the first female rapper to be inducted into the Rock & Roll Hall of Fame . She told "Good Morning America" in November that "words cannot describe" how much of an honor this was. "When you're in the hip-hop world, it seems so far out of reach," she said.

Between that induction and this tour, the "Work It" singer said Monday, "This is an incredible time in my life as I am experiencing so many milestone 'firsts.'"

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Her 24-city tour will commence on July 4 at Vancouver's Rogers Arena and conclude at the Allstate Arena in Rosemont, Illinois, on Aug. 22.

The rapper's manager, Mona Scott-Young, said in a statement, "Missy has always been an iconic groundbreaker and continuously pushes herself to be bolder and go where she has never been before – and surprisingly, one of those places is headlining her own tour!"

Rock Hall induction of George Michael, Sheryl Crow, Missy Elliott airs Jan. 1: Best moments

How to get Missy Elliott tour tickets

Tickets for the tour will be available via a Verizon presale on April 9 starting at 10 a.m. local time. Additional presales will run throughout the week, a press release said, with the general onsale scheduled for April 12.

Out of This World — The Missy Elliott Experience tour dates

According to Monday's announcement, Elliott's tour will be stopping by the following locations:

• Thursday, July 4 — Vancouver, British Columbia — Rogers Arena
• Saturday, July 6 — Seattle — Climate Pledge Arena
• Tuesday, July 9 — Oakland, California — Oakland Arena
• Thursday, July 11 — Los Angeles — Crypto.com Arena
• Saturday, July 13 — Las Vegas — T-Mobile Arena
• Tuesday, July 16 — Denver — Ball Arena
• Thursday, July 18 — Austin, Texas — Moody Center
• Saturday, July 20 — Houston — Toyota Center
• Sunday, July 21 — Fort Worth, Texas — Dickies Arena
• Wednesday, July 24 — Tampa, Florida — Amalie Arena
• Thursday, July 25 — Sunrise, Florida — Amerant Bank Arena
• Saturday, July 27 — Atlanta — State Farm Arena
• Thursday, Aug. 1 — Baltimore — CFG Bank Arena
• Friday, Aug. 2 — Hampton, Virginia — Hampton Coliseum
• Saturday, Aug. 3 — Belmont Park, New York — UBS Arena
• Monday, Aug. 5 — Philadelphia — Wells Fargo Center
• Thursday, Aug. 8 — Washington — Capital One Arena
• Friday, Aug. 9 — Newark, New Jersey — Prudential Center
• Saturday, Aug. 10 — Boston — TD Garden
• Monday, Aug. 12 — Brooklyn, New York — Barclays Center
• Thursday, Aug. 15 — Detroit — Little Caesars Arena
• Saturday, Aug. 17 — Montreal — Bell Centre
• Monday, Aug. 19 — Toronto — Scotiabank Arena
• Thursday, Aug. 22 — Rosemont, Illinois — Allstate Arena

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With Watch Sales Down, Brands Hope for a Trade Show Boost

Organizers say the 2023 Watches and Wonders Geneva had a global reach of 700 million. Many in the industry hope for that kind of interest this year, too.

By Robin Swithinbank

The largest luxury watch fair in Switzerland opens April 9 — just as the Swiss watch industry appears to be entering a slowdown.

More than 45,000 visitors are expected to visit Watches and Wonders Geneva and its 54 exhibiting watch brands before the show closes April 15, just weeks after the Federation of the Swiss Watch Industry announced that watch export values had fallen for the first time in two years, following a period of record revenues.

Exhibitors said the show’s timing couldn’t be better.

“In the market context, which is not as positive as last year, it’s a good opportunity to relaunch the momentum for some brands,” said Laurent Dordet, chief executive of Hermès’s watchmaking division, which is to exhibit at the show.

Rolf Studer, co-chief executive of Oris watches, another exhibitor, agreed. “We have a lot of challenges in the market and in the world and therefore also in our industry,” he said. “So to meet up and see others in person is very important.”

The federation’s data indicated that exports of Swiss watches in February had declined by 3.8 percent by value and 5.2 percent by volume compared with the same month last year. The fall was accelerated by an underperforming Chinese market, which registered a drop of 25.4 percent in export values year over year. And Hong Kong, which the federation tracks individually, was down 19 percent.

For some, this was a sign the industry needed to rethink its recent strategy of selling fewer watches at higher prices. “Industrialized groups have been painting themselves into a tighter and tighter corner over recent years,” Rob Corder, editor in chief of the industry platform WatchPro, wrote in an email. “With a few notable exceptions, brands have not been attracting new customers. Now we will see if manufacturers have a plan for customer acquisition.”

In the past, Watches and Wonders Geneva has drummed up huge interest in Swiss watchmaking. According to Matthieu Humair, chief executive of the Watches and Wonders Geneva Foundation, the nonprofit organization that stages the show, the 2023 event had a global reach of 700 million people, pushing news about watches made by industry giants such as Rolex, Cartier and Patek Philippe into homes all over the world.

Research produced by the Geneva-based consultancy Digital Luxury Group indicated that Google searches for the event have surged in recent years, totaling 429,000 in March and April 2023, a 192 percent increase over levels in 2021, when the event was solely online because of the pandemic.

That growth has prompted eight brands to exhibit at the show for the first time, including H. Moser & Cie, Bremont and Nomos Glashütte. “The watch fair in Geneva is the biggest fair in the world,” Ben Küffer, chief executive of Norqain, an independent brand founded six years ago and exhibiting in Geneva for the first time, said in a WhatsApp voice mail, “and for us to be there as the youngest brand to showcase our products is a huge opportunity.”

The show, which opened to the public for the first time last year, has added a third day to the schedule this year.

“Opening to the public was a good and important move for the industry,” Mr. Humair said, noting that 25 percent of the 12,000 public visitors last year were less than 25 years old. “The foundation’s goal is to promote the watchmaking industry around the world through this major event, and to promote vocations to the young generation.” (The industry has been concerned that a lack of skilled workers may stall future growth.)

A day pass, Mr. Humair said, will range from 50 Swiss francs (about $55) to 70 francs for adults and include special access to some brand booths and the ability to register for guided tours of the show.

And as for new watches, what should visitors look out for?

“I expect a safety-first Watches and Wonders,” Mr. Corder wrote. “Expect little more than line extensions for best-selling collections in on-trend colors such as pink and green, new materials,” popular models in titanium, “and fashionably smaller cases.”

The foundation also is continuing efforts started last year to push the show out of its Palexpo confines and into the community, this year scheduling a series of events called In The City that includes children’s workshops and a street party with live music on April 11.

Exhibitors said they supported the fair’s expanded programming. “It is very nice to see,” wrote Thierry Stern, president of Patek Philippe, which is represented on the foundation’s board. “And it’s reassuring for the future and also a source of pride for all working in our industry.”

Mr. Dordet of Hermès said: “Everything that makes the industry less elitist and more accessible is a good thing.”

Mr. Studer, who said Oris, like other exhibitors, would hold special activities at its booth for the public days, said they added a valuable dynamic. “On the weekend, you get the unfiltered feedback of the people who actually put money on the table,” he said. “It’s a moment of truth. It’s good to have that reality check.”

Many major brands continue to stay away from the fair, however, citing the expense as well as the perception that a high-end trade show separates brands from consumers.

Swatch Group has not exhibited since it pulled its watch brands, including Omega and Longines, from the 2019 iteration of the Baselworld show, now defunct. And neither Audemars Piguet nor Richard Mille nor Breitling will be exhibiting — which means five of the 10 largest Swiss watch brands by estimated sales will not be in Geneva.

“Since we left Baselworld, we’ve had more funds and resources available to do local events,” said Adrian Bosshard, chief executive of Rado, which is owned by Swatch Group. “This way we can bring the brand closer to end consumers.”

Some brands that have exhibited at past watch fairs have been showing signs of softening their stance. Last year, for example, Breitling negotiated terms with the Watches and Wonders Geneva Foundation, but later withdrew its application.

While the LVMH Moët Hennessy Louis Vuitton watch brands TAG Heuer, Hublot and Zenith will be at Watches and Wonders Geneva, Bulgari, a sibling brand, has rented two floors at the Hotel President Wilson to capitalize on the presence of industry figures and watch buyers. But it might yet return to the show in the future. “It’s an ongoing discussion,” said Antoine Pin, managing director of Bulgari’s watch division. “We’re not in a rush to get in. But I’m not saying we won’t be there.”

Exhibitors, however, maintained that a presence at Watches and Wonders Geneva was worth the investment. “Fairs remain a source of motivation and positive energy for all, and also a source of pride,” Mr. Stern wrote.

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The Masters 2024 props, golf odds: Expert shares best PGA Tour prop bets, parlay picks for Augusta National

Mike mcclure locked in his expert pga golf prop picks and parlay for the masters 2024 at augusta national.

The list of low amateurs in Masters history is a who's who of the sport that includes Tiger Woods, Phil Mickelson, Hideki Matsuyama, Patrick Cantlay and Bryson DeChambeau. The 2024 Masters field features five amateurs, highlighted by the current No. 1-ranked amateur golfer in the world, Christo Lamprecht. The 6-foot-8 South African was low-amateur in his lone previous major start and is attracting plenty of 2024 Masters prop picks to repeat the feat at Augusta National. His Masters 2024 prop odds would return +225 if Lamprecht is the low-amateur, and he has an advantage over the other four in the 2024 Masters field. The 2024 Masters tee times begin Thursday morning.

Lamprecht attends Georgia Tech, so he may have the local support and has said he'll have friends and family in attendance. Perhaps, if you're feeling confident on Lamprecht's chances to be low-amateur, then you could incorporate him into other Masters Masters player props as well. Before locking in your 2024 Masters prop picks or entering Masters pool picks, you need to see what SportsLine DFS pro and PGA expert Mike McClure has to say . 

McClure is a DFS legend with over $2 million in career winnings, and he's been red-hot on his PGA picks dating back to the PGA Tour restart in June of 2020. McClure uses his proprietary simulation model to analyze the field and crush his  golf picks . He is up almost $9,500 on his best bets since the restart.  

McClure's model predicted Jon Rahm would finish on top of the leaderboard at the 2023 Sentry Tournament of Champions and The American Express. At the 2023 Masters, the model was all over Rahm's second career major victory heading into the weekend. It was the second straight Masters win for the model, which also nailed Scheffler winning in 2022. 

This same model has also nailed a whopping 10 majors entering the weekend. Anyone who has followed McClure's picks has seen massive returns.  

Now, McClure has dialed in on the Masters golf tournament and just locked in his top prop picks and PGA predictions. You can only see McClure's Masters 2024 prop picks at SportsLine .

Top 2024 Masters prop picks

We can tell you that one of McClure's favorite Masters prop picks is Ludvig Aberg to be the top debutant at +275. At this time a year ago, Aberg was still an amateur at Texas Tech and was the 905th ranked player in the world. Since then, he's turned pro, collected two worldwide victories, had another two runners-up, and climbed to No. 9 in the World Rankings. He's placed in the top 25 in each of his last six PGA starts, four of those being signature tournaments versus stacked fields.

Aberg doesn't play like a newcomer on tour, and he's already proven himself as one of the game's elite ball-strikers. He ranks in the top 20 in both strokes gained: tee-to-green and strokes gained: off-the-tee. The Swede has power, ranking eighth in driving distance (all drives), and precision, as he's seventh in proximity to hole on approach shots. Many think Aberg can win it all in his first career major appearance, so merely finishing as the top debutant is a comfortable Masters prop bet to make at +275 odds.  You can see who else to back at SportsLine .

How to make Masters 2024 prop picks

McClure has also locked in a slew of other prop bets for the 2024 Masters, including a prop that pays almost 20-1 and comes from an unlikely player. You can find out who it is, and check out all of McClure's Masters prop picks at SportsLine .

Who wins the Masters 2024, and which golfer should you target for almost a 20-1 payout? Visit SportsLine now to get Mike McClure's Masters 2024 prop picks, all from the golf expert who is up almost $9,500 on his best bets since 2020 , and find out.

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State of Grocery Europe 2024: Signs of Hope

For the European grocery industry, 2023 was a challenging year. Inflation led consumers to tighten their belts, leading to a drop in volume and significant downtrading. As a result, industry growth was significantly below food price inflation. Food price inflation in Europe was 12.8 percent in 2023, 1 Based on Eurostat data, January 2024. while grocery sales grew at a rate of only 8.6 percent. 2 Based on Europanel data. Discounters and private labels benefited from this market environment and were yet again the winners of the year.

In 2024, we expect macroeconomic uncertainty to persist, but at the same time, our research indicates the first small signs of recovery. The pressure on margins, costs, and prices remains a key concern for grocery retail CEOs, but leaders are less pessimistic than they were in previous years. In addition, thanks to initial signs of economic recovery and wage increases in many countries, consumer confidence is returning. Still, our consumer research shows that recovery of consumer behavior is very polarized for 2024. While most consumer segments are still price sensitive and trading down, some segments show an increased appetite for uptrading and innovations.

2023: Again all about price

Grocery sales in Europe 3 Includes Belgium, Czech Republic, France, Germany, Italy, Netherlands, Poland, Portugal, Spain, Sweden, and the United Kingdom. grew by 8.6 percent in 2023. This growth was a result of 12.8 percent food price inflation, a downtrading effect of 1.8 percent, and a 2.0 percent volume decline. This implies that grocery sales in real terms (that is, adjusted for inflation) declined again in 2023 and are now 4.5 percent below 2019 levels. This decrease from 2019 is driven by a small volume increase of 0.3 percent and a decline of the price per item in real terms by 4.8 percent.

About the authors

While inflation eased significantly over the course of 2023, it was still the dominant factor affecting the industry. Overall inflation came down from a historic high of 10 percent in October 2022 to a stable 3 percent at the end of 2023. European food price inflation was even higher, reaching a 19.0 percent peak in March 2023 and an average of 12.8 percent for the full year. Producer prices in the European Union started to decline in early 2023, following agricultural prices with a delay of six months. Food prices for consumers saw minimal decline at the time, in part because grocery retailers’ price contracts with suppliers remain in effect and labor costs increased significantly. 4 Eurostat, January 2024.

Real wages were compressed during 2022 and most of 2023. This has put severe pressure on many household budgets and curbed consumer purchasing power. Wage increases of 6.3 percent in the EU-27 in the second half of 2023 brought some relief for consumers, but not all countries returned to 2019 wage levels in real terms. For instance, real wages are still below 2019 levels in France, Germany, Italy, and the Netherlands. On average, real wages in the EU-27 were 1.2 percentage points below 2019 levels at the end of 2023. 5 Economist Intelligence Unit (EIU), January 2024.

As a result, consumers traded down significantly in 2023, and private labels and discounters benefited. The private label share increased substantially by 1.8 percentage points, to 38.0 percent of sales in 2023 from 36.2 in 2022. Discounters gained another 0.8 percentage points in market share on average, and at least 1.0 percentage point in Belgium, Germany, Poland, Sweden, and the United Kingdom. The overall market share of supermarkets remained stable at 37.2 percent in Europe. Supermarkets in Italy, the Netherlands, Portugal, and Spain found strategies to succeed despite high price pressure and even achieved market share increases of 0.5 to 0.8 percentage points. Online sales remained stable at 6 percent of total grocery sales, with significant differences among countries. France had the highest online gain with 0.5 percentage points, while the online channel lost market share in Sweden (–1.2 percentage points), the United Kingdom (–0.7), and Italy (–0.5), as well as in Belgium, the Netherlands, and Portugal (–0.2). 6 Europanel, March 2024.

With inflation easing toward the end of the year, the development of the grocery market also improved. Downtrading and declines in volume slowed from quarter to quarter and came close to zero in the fourth quarter of 2023 (Exhibit 1).

2024: Signs of hope?

Our data shows signs of hope for 2024. While the first few months of 2024 may still be challenging as the economy contends with the aftereffects of high inflation, the fundamentals are slowly improving. Overall inflation is expected to stabilize around 2 percent, with food inflation slightly below in the short to medium term. Real wages are expected to grow. Grocery volume stopped decreasing toward the end of 2023 and even started to increase in some markets. In addition, in our survey, consumers tell us that they plan to trade down less than they did in 2023, and a few consumer groups even intend to start trading up again (Exhibit 2). If this trend holds, we expect grocery volume in Europe to return to growth in the second half of 2024.

Our data also shows large differences among countries and consumer segments. In some countries, including Germany, consumers report a strong intention to reduce downtrading and to start trading up again selectively. In other markets, consumers are still less optimistic about the future (for example, in Italy and Switzerland). We therefore expect market performance in Europe in 2024 to be quite heterogenous, with significant differences between countries. We expect the same to be true for consumer segments. For example, low-income households are still trading down, while high-income households intend to trade up again on specific occasions or in selected categories.

Grocery CEOs remain concerned—although less so than last year. Seventy-six percent of European grocery retail CEOs in our survey remain concerned about challenging market conditions (Exhibit 3). Thirty-six percent expect market conditions to become worse than in the prior year (down from 44 percent in 2023 and 60 percent in 2022), while 40 percent expect them to remain the same (up from 33 percent in 2023). CEOs are particularly concerned about prices and inflation. That said, CEOs in Central and Eastern Europe are somewhat less pessimistic than their peers in Western Europe. Only 29 percent of Central and Eastern European CEOs expect market conditions to become worse, compared with 50 percent in Western Europe.

The 2024 grocery CEO agenda remains similar to last year’s. Increased margin pressure and downtrading take the top two positions again, well ahead of other priorities (Exhibit 4). However, four priorities gained between seven and 12 ranks compared to last year: talent, food to go, government regulations, and loyalty programs.

Based on our CEO and consumer surveys and further research, we identified eight trends that we believe will shape the grocery industry in 2024. Some of the trends build on last year’s, while others are new and will shape the strategies required to win in the grocery industry in the coming years (see “ Key Trends ”).

1. Cost and margin pressure

The profitability of grocers declined further in 2023, and the pressure will not go away in 2024.

Margins decreased for both grocery retailers and consumer packaged goods (CPG) companies between 2019 and 2022. While grocery retailers lost 0.4 percentage points of EBITDA margin in that period, CPG companies lost 1.3 p­oints. However, 2023 followed a different trajectory. Retailers were losing another 0.3 percentage points because of additional cost increases, while CPG ­companies gained back 0.8 percentage points as they passed their cost increases on to retailers (Exhibit 5).

In 2024, grocery retailers will continue to feel margin pressure. The main driver in 2024 is rising rent and labor costs. According to our CEO survey, cost and margin pressure is a top three priority for 70 percent of CEOs (compared with 67 percent last year).

To improve their margins, retailers are expected to intensify supplier negotiations, buying-alliance activity, and consolidation efforts in 2024. In 2023, we saw intense supplier negotiations during which some leading products were temporarily not available in stores. This year we expect to see even more intense negotiations. Buying alliances are gaining strength, and selected new ones are emerging—such as the recently announced partnership between Auchan and Intermarché. “This will be a real game changer,” Auchan CEO Yves Claude told us during an interview (see “ A growth journey toward green and local” ). Meanwhile, M&A activity is expected to stay high as retailers seek economies of scale, building on the 2023 record of 21 transactions in Europe, 7 GlobalData, March 2024, data available for past ten years for Europe. including Reitan’s acquisition of the majority of the ALDI store network in Denmark.

Back to all trends

2. The return of polarization

Most consumer groups still intend to trade down in 2024, while high-income households are starting to trade back up.

More than 45 percent of respondents to our European consumer survey said they are still looking for ways to save money when shopping in 2024. Still, this number is lower than it was last year, while it continues to be similar across income groups (Exhibit 6). While downtrading is still highly prevalent across low-income households, we saw initial signs in 2023 that high-income households are uptrading again. The net intent of high-income households to buy more high-quality or organic products further increased at the beginning of 2024 and is now clearly positive. We therefore expect to see downtrading and uptrading at the same time, depending on the consumer group and the geography. The consumer survey results vary greatly across countries, leading us to expect significant differences in market development across Europe.

Private label growth continues and is expected to persist, even if the economy improves. Both private labels and discounters experienced strong growth across Europe, gaining 1.8 and 2.9 percentage points, respectively, and consumers continue to have positive experiences with private label offerings. According to our consumer survey, 83 percent of consumers rate private label products of equal or better quality than branded options. Therefore, we do not expect shoppers to switch back even if the market environment improves.

The quest for health and longevity is the only premiumization trend that has not been negatively affected by inflation. The intent of shoppers to buy healthier products has remained constantly high for several years. According to our consumer survey, consumers also prioritize products perceived as “good for myself” over those “good for the planet.” Functional food claims such as “boosting energy” and “supporting health” continue to gain traction.

3. Food to go: A wrestling match for share of stomach

As consumers spend more time on the move, the food-to-go market is surging.

The food-to-go market declined during the COVID-19 pandemic, but it has recovered and continues to grow. Food to go encompasses various channels: prepackaged ready-to-eat meals, ready-to-heat convenience meals, counters and kiosks, restaurant takeaways, and meal delivery. The growth of these channels is driven by the return of workers to offices and consumers’ increasingly busy lifestyles. According to our CEO survey, food to go is one of the top five trends for 2024; CEOs expect food to go to drive traffic, raise margins, and generate cross-selling opportunities.

In Paris, half the population now lives alone, so they prefer packaged meals and smaller portions. Our new concept stores will help us gauge the demand for ready meals. Yves Claude, CEO, Auchan Retail

Foodservice providers such as restaurants, takeaway players, and meal delivery services are gaining share from grocery retailers. Despite the inflationary environment and consumers trading down, the foodservice industry outpaced the grocery retail industry by nearly three percentage points. While foodservice grew at 11.5 percent, 8 Eurostat foodservice turnover. grocery achieved a growth rate of only 8.6 percent last year. France and Italy now have higher foodservice volume compared with prepandemic levels, while Germany and Spain are still below those levels. 9 Eurostat, February 2024; McKinsey, growth in sales value adjusted for change in Harmonised Index of Consumer Prices for catering. Going forward, food to go is expected to grow at roughly 8 percent per year over the next five years in Europe, 10 GlobalData: Away-from-home food in retail channel 2023, sample of 23 European countries. while the grocery retail market is expected to grow at roughly 3 percent.

Grocery retailers are expanding their food-to-go offerings to capture this growth. Grocers are expanding their offerings of traditional ready-to-eat, ready-to-heat, and ready-to-cook products. They are also increasingly experimenting with foodservice offers such as hot food to go, cafeterias, and seated restaurants, either through third-party concepts or by offering them directly.

4. Sustainability: Progress made, still a long way to go

A step change for sustainability in grocery requires bold actions from retailers; our 2024 consumer research does not show increasing pull from consumers.

In fact, the share of consumers who want to buy products that are more sustainable in the next 12 months decreased by one percentage point from 2023. Also, the intent to buy more alternative-protein products remains stable at the low levels of 2023. Only members of Generation Z and millennials signal a high intent to buy more environmentally friendly products in 2024.

The window of opportunity to reach 2025 sustainability targets is closing. All of the top ten European grocery retailers have set sustainability goals for 2025, covering a variety of sustainability dimensions (Exhibit 7). 11 The top ten European grocers are Schwarz Group, ALDI Süd, Ahold Delhaize, Tesco, Edeka, Rewe, Leclerc, Carrefour, Sainsbury, and Casino; Euromonitor, accessed February 2024. Many of the dimensions still have sizable gaps to close to reach these targets. We therefore expect to see accelerated sustainability efforts across the industry in 2024. For targets on Scopes 1–3, 12 Scope 1 is direct emissions generated by an organization. Scope 2 is emissions generated by production of purchased energy. Scope 3 is indirect emissions from up and down the value chain. working toward these presents a dual opportunity to reduce carbon emissions and capture cost savings; we have found that, depending on the category, up to 40 percent of emissions can be reduced in a way that also reduces cost.

So far, none of the top ten European grocers are reporting any progress on Scope 3 emission reductions. 12 Scope 1 is direct emissions generated by an organization. Scope 2 is emissions generated by production of purchased energy. Scope 3 is indirect emissions from up and down the value chain. This is mainly because measuring these emissions accurately is very difficult. However, pioneering retailers have started to build Scope 3 accounting capabilities that use actual emissions by product and supplier instead of global averages across all suppliers. This shift will enable grocers to measure and reduce their Scope 3 emissions more effectively. For example, by understanding the real emissions associated with each supplier, grocery retailers can switch to suppliers with lower emissions or agree with suppliers on concrete reduction targets.

Regenerative agriculture 13 Scope 3 refers to all greenhouse gas emissions that happen in the value chain before or after grocery retailers (that is, suppliers and consumers). could become the new ‘organic.’ Most of grocery retailers’ greenhouse gas emissions are driven by agriculture. About 50 percent are driven by dairy and meat alone. Regenerative agricultural practices are therefore the key to meet the net-zero ambitions proclaimed by many retailers. Introducing regenerative agricultural labels in their assortment as an alternative to organic labels can be a big opportunity for retailers to differentiate their offerings while working toward their sustainability targets.

5. Online: Liberation from offline

Online grocery is returning to growth, and it is increasingly evolving into an independent, profitable format with its own differentiated value proposition.

Online grocery lost market share in 2023, but consumers are starting to return as spending power recovers. The net intent of consumers to buy more food online has returned to positive, increasing by eight percentage points in the first quarter of 2024. We expect e-grocery to grow faster than the overall grocery market over the next years. Meal delivery from restaurants might grow even faster than e-grocery (Exhibit 8). Pure players in particular show extraordinary growth rates as they expand into new regions. For instance, Picnic grew at more than 30 percent per annum over the past five years, 14 Regenerative agriculture includes farming and grazing practices that improve soil health, crop resilience, nutrient density, water management, and biodiversity, as well as the livelihoods of farmers. driven by rapid expansion.

Pure players are starting to reach profitability. For instance, Rohlik is profitable. 15 Picnic company accounts, February 2024. Picnic claims to be “operationally profitable in mature markets,” 16 Zosia Wanat, “Brunch with the founder of Rohlik — a profitable disruptor of a trillion-dollar grocery industry,” Sifted, December 12, 2023. and Ocado returned to profitability in 2023. Moreover, leading meal delivery players have also reached breakeven (DoorDash and Deliveroo over the course of 2023), thanks to a successful shift of priorities from growth to rightsizing. 17 “Online supermarket Picnic gets €355 million capital injection from shareholders,” NL Times , January 9, 2024.

Increasingly, consumers expect different value propositions from online and offline channels. It is becoming progressively clear that the two channels satisfy different shopping needs. For example, 37 percent of consumers in our UK survey (two percentage points higher than 2023) always shop at a different banner online than offline because they exhibit different needs by channel. In addition, UK consumers see promotions as more important than price for offline store selection, while for online, price is more important than promotions.

6. Retail media: Click here to boost the bottom line

Retail media (RM) undoubtedly remains a substantial profit driver for grocery retailers, with 20 of Europe’s top 30 grocery retailers now active in the market.

Grocers view RM as a fundamental driver of profitability. In Europe, the RM market was worth €11 billion in 2023 and is expected to grow at a rate of 15 percent annually in the coming years. With EBIT margins reaching 65 to 70 percent within three years of launching, RM presents an attractive opportunity for grocery retailers. 18 Company financials; Corporate Performance Analytics by McKinsey, March 2024. In our survey, grocery retail CEOs confirmed this opportunity, naming RM as one of the top five opportunities for the year ahead.

2024 will be marked by a bold expansion of retailers’ RM footprint. The name of the game for RM is scale—only the largest players are expected to remain relevant for CPG advertisers in the long run, especially in light of Amazon’s large share in the market (Exhibit 9). This will prompt smaller players to consolidate and form partnerships to maintain relevance in the RM world. Alliances, such as the Unlimitail partnership between Carrefour and Publicis, and the growth of ad network aggregators such as Amazon Ads are expected to shape the market this year.

Standardization, impact measurement, and ad diversification are critical for engaging CPGs on RM. Regulatory changes have increased the difficulty of targeted digital marketing, boosting the appeal of RM for CPG companies to engage with consumers at the point of purchase. Transparency and standardization of impact metrics, such as return on ad spending, are essential for RM success, and CPG companies rank these as the top barrier to further investing in RM. 19 IAB Europe, Statista, January 2024. To address this, Ahold Delhaize, for example, has launched a self-service platform for suppliers to manage and track the impact of RM campaigns. Moreover, retailers are expected to expand their offerings beyond classic paid search and website banners to include video, connected TV, shoppable (video) content, and innovative in-store activations in order to stay relevant to CPG advertisers.

7. Conversational commerce: The next wave of analytics

Advanced analytics and traditional AI still account for most of the impact, but conversational commerce enabled by generative AI has the potential to reimagine how we shop.

Retailers have started to experiment with generative AI but have yet to unlock real value. From the total advanced analytics and AI impact pool in grocery retail, an estimated 10 to 20 percent of value potential stems from generative AI. In grocery, six revenue-enhancing and efficiency-driving use cases are expected to drive value: hyper-personalized content, smart search, copilots for category management (for example, supplier negotiations), copilots for support functions (such as software development), content creation, and conversational commerce (Exhibit 10). By engaging shoppers with a human-like chatbot as a personal shopping assistant, conversational commerce can significantly improve the on- and offline shopping experience. For instance, US-based Walmart launched its Text to Shop proposition last year, allowing consumers to shop for groceries by texting. They can also get inspiration for recipes, make restocking suggestions, and schedule delivery or pickup times.

Advanced analytics and traditional AI are still the largest sources of technology-driven value creation in retail. Eighty to 90 percent of future value creation for grocers is driven by advanced analytics and traditional AI. For grocers, assortment, pricing, and promotion optimization are the largest opportunity areas. Rigorously leveraging advanced analytics and traditional AI across the organization has the potential to improve EBIT margins in retail by up to one percentage point. Most large retailers in Europe have adopted a range of advanced analytics use cases by now and started to capture a significant share of that potential. The remaining opportunity resides in expanding to further use cases, increasing adoption of use cases, and using the new capabilities to localize and personalize the offering for each store and consumer.

8. Talent: Making retail a career again

Grocers across Europe face an unprecedented number of job vacancies, and the average employee tenure is shrinking.

Vacancy and fluctuation rates are high. In the third quarter of 2023, 2.2 percent of all retail jobs were vacant, a 29.4 percent increase from 1.7 percent prior to the pandemic. 20 Retail Media Standards Survey 2023, IAB Europe, 2023. While retailers work hard to fill open positions, they are also confronted with high turnover rates—especially in frontline positions. In addition, there is a shortage of skilled talent, particularly in supply chain activities, as well as for jobs that require digital and technological know-how. The aging of the population further exacerbates the situation. The number of citizens of working age in the EU-27 will decline by approximately one million people per year going forward. Hiring and developing talent is one of the top three priorities of European grocery retail CEOs, according to our survey. Yet only 21 percent of retail employers in Germany say they have a professional retention program in place, and even fewer—11 percent—say they have the tools in place to survey employee satisfaction regularly. 21 Eurostat EU-27 countries.

As automation and digitalization progress, the roles and job profiles of retail employees will change significantly over the next decade. Social, emotional, cognitive, and technological skills will become more important as the need for physical activity decreases. Our analysis shows that by 2030, the time workers spend using social or emotional abilities will increase by 32 percent, and the time they spend leveraging technical skills will increase by 64 percent. Physical and manual activity, on the other hand, will decline by 17 percent as a result of technological advancements.

Attractive grocery employers offer careers, not just jobs, in combination with the right work–life balance. Forty percent of retail employees in Germany and 33 percent of retail employees in the Netherlands are considering changing their jobs. 22 Study: Talents4Retail 2023/24 , EHI Retail Institute, January 2024. Respondents cited unmet needs of applicants, compensation, and working times among the top five factors in ongoing retail vacancies in Germany. Flexible work arrangements and a multitude of career paths gain in importance. Yet only 16 percent of retail employers in Germany say they offer work–life benefits to frontline retail employees, and more than 50 percent of retail employers in Germany say they do not offer individual career opportunities to their employees. In the United Kingdom, the retail sector ranks in the bottom third in terms of offering career progression opportunities compared with other sectors. Meanwhile, retailers such as Walmart have started acting on these developments by offering different types of career paths and trainings depending on employee preferences.

Implications for grocers

The state of grocery continues to present challenges, but—supported by stronger consumer sentiment—there are opportunities for executives to build new sources of competitive advantage. We see three strategic priorities for grocery retailers that will help them strengthen their assortments, increase profitability, and leverage the momentum for RM networks.

Future-proofing the assortment

Confronted with polarized consumer behavior, grocers seek to balance affordability with value-adding products while rationalizing the assortment to optimize costs. To defend their market share, supermarkets and hypermarkets will want to keep strengthening their private label offerings. At the same time, growing demand for healthy products and for food-to-go, ready-to-eat, and ready-to-heat options provides further opportunities for uptrading consumers. Retailers that can differentiate assortment by store depending on local needs will be best positioned to win in this market environment—especially given that different countries, regions, and neighborhoods will show varied recoveries in 2024.

Driving nontrivial efficiency savings

As margin and cost pressure remains high, grocery retailers need to take rigorous mitigating actions to achieve cost savings. With low-hanging fruit already captured, cross-functional and nontrivial cost positions need to be addressed in 2024—for example, operating model redesign, end-to-end supply chain optimization from supplier to store, rent renegotiation, or design-to-value for private label assortment.

Monetizing retail media

When it comes to building and scaling a RM business that drives profits in 2024 and beyond, grocers have no time to lose. To go from good to great in RM, players need to think like ad agencies and secure the right leadership commitment, business autonomy, and resources dedicated to RM business development. Grocery retailers enjoy a privileged position in today’s media landscape. However, to remain relevant to advertisers over time, RM players should consider improving their impact measurements, as well as continuously enhancing and renewing their advertising offerings.

Christel Delberghe is director general of EuroCommerce, where Anton Delbarre is chief economist. Dirk Vissers is consumer insights director for Europanel. Daniel Läubli and Franck Laizet are senior partners in McKinsey’s Zurich office, where Alexandre Kleis is an associate partner, and Rickard Vallöf is a partner in the Gothenburg office.

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The Assumption Belfry and Ivan the Great Bell Tower

View from a corner of Assumption Cathedral on the architectural ensemble of the Assumption Belfry (at the left) and Ivan the Great Bell Tower (at the right) built in the Moscow Kremlin in 16th century. The tower’s name implies that it had once housed St. John’s Church, and that it used to be the tallest building in Moscow (height with cross is about 80 m). For many decades the bell tower was also the main watchtower in the Kremlin, and later also a fire tower. Petrok Maliy, the Italian architect who built the Kitai-Gorod wall in Moscow, started the construction of the church of the Resurrection, later renamed Church of the Nativity, next to the Ivan the Great Tower in 1532. Decades later was converted to a four-tier belfry for large bells, known today as the Assumption Belfry after its main 64-ton bell placed in the middle of the fourth tier. The Assumption bell tolled only on great holidays and to announce events of exceptional significance.

Photo #043 taken on June 29, 2016 during a tour of Moscow Kremlin with my dear client from Lebanon, Jacques Saade.

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My name's Arthur Lookyanov, I'm a private tour guide, personal driver and photographer in Moscow, Russia. I work in my business and run my website Moscow-Driver.com from 2002. Read more about me and my services , check out testimonials of my former business and travel clients from all over the World, hit me up on Twitter or other social websites. I hope that you will like my photos as well.

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On the Bank of Tom River at Studeny Ples

View from a stone bank of Tom River on the mountains covered with pine trees at Studeny Ples (Eng: Icy Spread), the beautiful quiet place located in the headwaters of the Tom River, in one of the most ecologically clean and beautiful taiga corners of the Mezhdurechensky district (about 25 km south-east from Mezhdurechensk city).

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