tourism sectors in the philippines

Travel, Tourism & Hospitality

Tourism industry in the Philippines - statistics & facts

Domestic tourism leading the industry in times of uncertainty, outlook of the tourism industry, key insights.

Detailed statistics

Value of domestic tourism spending APAC 2022, by country

Value of international tourism spending APAC 2022, by country

Estimated online travel and tourism revenue Philippines 2023, by category

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Gross value added of the tourism industry Philippines 2019-2022, by type

Number of domestic tourism trips Philippines 2012-2021

Leisure Travel

International tourist arrivals Philippines 2012-2023

Related topics

Recommended.

• Coronavirus (COVID-19) pandemic in the Philippines
• Aviation industry in the Philippines
• Passenger transport in the Philippines
• Food service industry in the Philippines

Recommended statistics

• Premium Statistic International tourist arrivals worldwide 2019-2022, by subregion
• Basic Statistic Value of domestic tourism spending APAC 2022, by country
• Basic Statistic Value of international tourism spending APAC 2022, by country
• Basic Statistic Travel and tourism's direct contribution to employment APAC 2022, by country
• Premium Statistic Estimated online travel and tourism revenue Philippines 2023, by category

International tourist arrivals worldwide 2019-2022, by subregion

Number of international tourist arrivals worldwide from 2019 to 2022, by subregion (in millions)

Value of domestic tourism expenditure in the Asia-Pacific region in 2022, by country or territory (in billion U.S. dollars)

Value of international tourism expenditure in the Asia-Pacific region in 2022, by country or territory (in billion U.S. dollars)

Travel and tourism's direct contribution to employment APAC 2022, by country

Direct contribution of travel and tourism to employment in the Asia-Pacific region in 2022, by country or territory (in millions)

Estimated revenue on online travel and tourism services in the Philippines in 2023, by category (in million U.S. dollars)

Economic impact

• Premium Statistic Gross value added of the tourism industry Philippines 2019-2022, by type
• Premium Statistic Share of tourism GDP Philippines 2012-2022
• Premium Statistic Tourism industry growth rate Philippines 2018/19-2021/22, by sector
• Premium Statistic Tourism receipts Philippines 2019-2022
• Premium Statistic Tourism expenditures Philippines 2022, by travel type
• Premium Statistic Tourism sector employment figures Philippines 2012-2022

Gross value added generated from the tourism industry in the Philippines from 2019 to 2022, by type (in billion Philippine pesos)

Share of tourism GDP Philippines 2012-2022

Share of direct gross value added of the tourism industry to the GDP of the Philippines from 2012 to 2022

Tourism industry growth rate Philippines 2018/19-2021/22, by sector

Annual growth rate of the gross value added generated from the tourism industry (GVATI) in the Philippines from 2018/19 to 2021/22, by sector

Tourism receipts Philippines 2019-2022

Tourism receipts in the Philippines from 2019 to 2022 (in billion Philippine pesos)

Tourism expenditures Philippines 2022, by travel type

Total value of tourism expenditures in the Philippines in 2022, by type of travel (in billion Philippine pesos)

Tourism sector employment figures Philippines 2012-2022

Total number of people employed in the tourism industry in the Philippines from 2012 to 2022 (in millions)

Inbound tourism

• Basic Statistic International tourist arrivals Philippines 2012-2023
• Premium Statistic Tourist arrivals Philippines 2023, by country of residence
• Premium Statistic Expenditure value in inbound tourism Philippines 2021-2022, by type
• Premium Statistic Number of inbound overnight tourists Philippines 2012-2021
• Premium Statistic Average length of stay of inbound tourists Philippines 2012-2021

Total number of international tourist arrivals to the Philippines from 2012 to 2023 (in millions)

Tourist arrivals Philippines 2023, by country of residence

Leading source countries of foreign tourist arrivals in the Philippines in 2023 (in 1,000s)

Expenditure value in inbound tourism Philippines 2021-2022, by type

Total value of expenditure in inbound tourism in the Philippines in 2021 and 2022, by type (in billion Philippine pesos)

Number of inbound overnight tourists Philippines 2012-2021

Number of inbound overnight visitors in the Philippines from 2012 to 2021

Average length of stay of inbound tourists Philippines 2012-2021

Average length of stay of inbound tourists in the Philippines from 2012 to 2021 (in days)

Domestic tourism

• Premium Statistic Number of domestic tourism trips Philippines 2012-2021
• Premium Statistic Domestic passenger count Philippines 2022, by airline
• Premium Statistic Household expenditure share of domestic tourism spending Philippines 2012-2022
• Premium Statistic Domestic tourism expenditures Philippines 2012-2022
• Premium Statistic Domestic tourism expenditures Philippines 2020-2022, by product

Total number of domestic tourism trips in the Philippines from 2012 to 2021 (in 1,000s)

Domestic passenger count Philippines 2022, by airline

Number of domestic passengers in the Philippines in 2022, by airline (in millions)

Household expenditure share of domestic tourism spending Philippines 2012-2022

Domestic tourism expenditure as a share of household final consumption expenditure in the Philippines from 2012 to 2022

Domestic tourism expenditures Philippines 2012-2022

Total value of domestic tourism expenditures in the Philippines from 2012 to 2022 (in billion Philippine pesos)

Domestic tourism expenditures Philippines 2020-2022, by product

Total value of expenditure in domestic tourism in the Philippines from 2020 to 2022, by product (in billion Philippine pesos)

Outbound tourism

• Premium Statistic Number of international tourist departures in the Philippines 2014-2029
• Premium Statistic Outbound tourism expenditures Philippines 2020-2022, by segment
• Premium Statistic Expenditures on accommodation services in outbound tourism Philippines 2012-2022
• Premium Statistic Expenditures on food and beverage services in outbound tourism Philippines 2012-2022
• Premium Statistic Expenditures on travel agency services in outbound tourism Philippines 2012-2022

Number of international tourist departures in the Philippines 2014-2029

Number of international tourist departures in the Philippines from 2014 to 2029 (in millions)

Outbound tourism expenditures Philippines 2020-2022, by segment

Total value of expenditure in outbound tourism in the Philippines from 2020 to 2022, by segment (in billion Philippine pesos)

Expenditures on accommodation services in outbound tourism Philippines 2012-2022

Value of expenditures on accommodation services for visitors in outbound tourism in the Philippines from 2012 to 2022 (in billion Philippine pesos)

Expenditures on food and beverage services in outbound tourism Philippines 2012-2022

Value of expenditures on food and beverage serving services in outbound tourism in the Philippines from 2012 to 2022 (in billion Philippine pesos)

Expenditures on travel agency services in outbound tourism Philippines 2012-2022

Value of expenditures on travel agencies and other reservation services in outbound tourism in the Philippines from 2012 to 2022 (in billion Philippine pesos)

Accommodation

• Premium Statistic Overnight travelers Philippines 2022, by type
• Premium Statistic Revenue of the hotels industry in the Philippines 2019-2028
• Premium Statistic Average hotel room rates Metro Manila Philippines 2021-2022, by star classification
• Premium Statistic Highest overnight room rates of hotels in Metro Manila, Philippines 2023, by city
• Premium Statistic Revenue of the vacation rentals industry in the Philippines 2019-2028

Overnight travelers Philippines 2022, by type

Number of overnight travelers in the Philippines in 2022, by type (in millions)

Revenue of the hotels industry in the Philippines 2019-2028

Revenue of the hotels market in the Philippines from 2019 to 2028 (in million U.S. dollars)

Average hotel room rates Metro Manila Philippines 2021-2022, by star classification

Average room rates for hotels in Metro Manila in the Philippines in 2021 and 2022, by star classification (in U.S. dollars)

Highest overnight room rates of hotels in Metro Manila, Philippines 2023, by city

Maximum overnight room rate of hotels in Metro Manila in the Philippines as of June 2023, by city (in Philippine pesos)

Revenue of the vacation rentals industry in the Philippines 2019-2028

Revenue of the vacation rentals market in the Philippines from 2019 to 2028 (in million U.S. dollars)

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Philippines Tourism Industry

Demand Forecast for Tourism in the Philippines by Medical Tourism and Sports Tourism for 2024 to 2034

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Analytical Study of Tourism in the Philippines from 2024 to 2034

The Philippines tourism industry is estimated to stand at US$ 12.30 billion in 2024. The industry is forecasted to exceed a valuation of US$ 34.47 billion by 2034. The industry is projected to experience impressive growth through 2034, recording a CAGR of 10.80%. Sales in the Philippines tourism are primarily driven by promotional efforts by tourism boards, travel agencies, and online platforms.

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Key Factors Influencing the Philippines Tourism Industry Growth

The Philippine economy relies a lot on tourism. Many people like to travel to the Philippines to enjoy its peaceful atmosphere and delicious food. Tourists especially love the Philippines because there are many tasty foods and beverages to choose from. Social media is making more people interested in culinary tourism in the Philippines .

In June 2023, the Philippines introduced its new tourism campaign called "Love the Philippines." It changed it from "It's More Fun in the Philippines" to focus more on real and deep experiences after the pandemic.

On Facebook, Twitter, and Instagram, travel influencers are showing off beautiful places and travel services online. Tourism companies are also putting ads there to reach more people. Consequently, there is likely to be around a 2.8X surge in the sales of tourism in the Philippines by 2034.

Hoteliers are using apps more to manage visitor services, giving them better control over the visitor experience. Also, services like digital check-in and contactless cards are getting popular, while facial and fingerprint verification help with payments and record keeping. This is boosting sales in the Philippines' hospitality industry.

In the Philippines, there are lots of different things to do for eco/sustainable tourism . People can join community activities in the Philippines, like fixing houses, planting mangroves, or helping with schools. They can also teach new skills or work on projects like building a visitor center or fixing up a forest.

Historical Industry Study on the Philippines Tourism alongside Future Projections

From 2019 to 2023, the Philippines tourism industry showed promising growth, boasting a 9.80% CAGR. Hotels in Metro Manila are getting better after the pandemic, with 4 million tourists visiting in the first nine months of 2023. That is almost twice as many as in 2022 and close to the year-end target set by the Department of Tourism. Tourists have already added US$ 5.7 billion to the economy.

Prices are still not as high as before the pandemic, and more places to stay are being made. If the government and cities with lots of future places to stay do well economically, more people might want to stay there, and the places might get fuller. More hotels are being built, with 6,400 new rooms expected by 2026, mostly in Quezon City and Pasay City. This trend is expected to contribute to the positive outlook of the Philippines tourism industry.

Social media is helping the tourism industry in the Philippines grow. Travel influencing is the new buzzword in the market. Travel influencers visit different places to promote tourism, and the Philippines is no exception. They now share the real footage of places and their experience on platforms like Facebook, Twitter, and Instagram, and tourism companies advertise there too. In the Philippines, there are 86.75 million active people using social media.

As social media platforms are proliferating more day by day, it is expected to help the industry develop more during the forecast period.

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Top Opportunities for the Philippines Tourism Industry Players

In October 2022, the Department of Tourism (DOT) in the Philippines changed the entry rule for travelers with the e-Arrival Card system. This system is easier because it does not need a mobile app and asks for less information. Also, by the end of 2024, the government plans to start a VAT Refund Program to give back VAT on things tourists take out of the country.

DOT started the "Tourism Champions Challenge" to help cities and towns with tourism, giving them $3.2 million. Overseas Filipino Workers (OFWs) who bring foreign tourists to the country can win prizes in a raffle called "Bisita, Be My Guest." Therefore, the future of the Philippines tourism and hotel market looks bright. Hotels in the Philippines are getting better, with more people coming, owing to promotions and help from the government.

Key Trends Shaping the Philippines Tourism Industry

• The Philippines travel industry is increasingly adopting sustainable practices. It aims to minimize environmental impact and promote responsible travel.
• Another evolving trend in the Philippines tourism industry is the increasing interest in medical and wellness tourism. The country is capitalizing on its natural resources to promote spa retreats and wellness-focused travel experiences.
• With the growth of remote work, more people are choosing to work while traveling. The Philippines has an affordable cost of living and reliable internet connectivity. This trend makes the Philippines an attractive destination to remote workers.

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Comparative Analysis of the Adjacent Philippines Tourism Global Industry

A comparison of the tourism industry in the Philippines with that of South Korea and Malaysia has been conducted in the table below. Analysis of these industries from 2024 to 2034 suggests that their expected growth rates are going to be relatively similar, with minimal variations. This is because the entire Asia Pacific is witnessing a boom when it comes to tourism.

Philippines Tourism Industry:

South Korea Tourism Industry:

Malaysia Tourism Industry:

Tourism Industry Analysis in the Philippines by Segment

As far as the tourist type is concerned, the domestic segment is likely to perform better in 2024, holding 58.00% of the Philippines tourism industry share. Similarly, the 26 to 35 years segment is expected to generate significant turnover in terms of age group, possessing a 47.00% revenue share of the tourism industry in the Philippines in 2024.

Influence of Domestic Travelers is Very High in the Philippines Tourism Industry

The domestic traveler segment is likely to become the prime revenue generator within the industry. The main reason Philippine tourism is bouncing back is because more people are traveling within the country. In 2022, most overnight travelers were locals, with around 40 million visitors.

People prefer to visit their own country nowadays because they know about their own culture and interesting places there. Individuals also find domestic traveling cost-effective as it does not necessitate the huge amount of money required for trips abroad or getting visas. These travelers often know people and have friends in the places they visit, so they can do special things that they may not be able to do outside.

Tourism Emerged as the Go-to Choice for 26 to 35 Years Age Group

The 26 to 35 age group is the top segment in the industry. The main reason this segment is growing is because individuals belonging from this age group have enough money to travel. They are financially stable, so they can go wherever they want, whether it is within their own country or abroad.

People aged 26 to 35 like to travel because they want special and unforgettable experiences in each place they go. They really want to explore different tourist spots and are excited about seeing adventure sites. People in this group also enjoy adventurous activities like scuba diving and exploring different islands, which are easy to find in the Philippines.

Competitive Landscape

Tourism industry players in the Philippines employ miscellaneous strategies to get a competitive edge. Some players give high priority to enhancing infrastructure for smoother travel experiences. At the same time, many prioritize industry to showcase natural beauty and cultural richness. Some adopt sustainable practices to attract tourists who are extremely concerned about the environment. While others collaborate with the government to leverage policies for tourism promotion. Many make substantial investments in digital platforms for convenient traveler services.

Recent Developments

• In November 2023, the Department of Tourism and the Tourism Promotions Board Philippines launched the updated Travel Philippines app. This improved digital platform marks the start of the Philippine tourism industry's digital transformation. The aim is to offer travelers a more convenient way to explore the country.
• In October 2023, the Department of Tourism introduced its inaugural Tourist Assistance Call Center following the Philippines' achievement of over 4 million international arrivals. The call center is going to be available round-the-clock, connecting tourists with live agents who can offer information on various aspects. Some of these include addressing tourism complaints, responding to inquiries about the Philippine tourist destination policies, providing details on transportation options and accommodations, among others.
• In July 2023, the Department of Tourism launched the Philippines Hop-On-Hop-Off (HOHO) service in the capital city, debuting Manila's "Cultural Hub" tours. Secretary Frasco was accompanied by officials from the City Government of Manila, headed by Mayor Honey Lacuna, along with representatives from the tourism industry.

Key Philippines Tourism Industry Players

• Scorpio Travel and Tours Inc.
• Baron Travel
• Asiaventure Tours & Travel
• Vansol Travel & Tours
• Kapwa Travel
• Marsman Drysdale Travel Inc.
• Rajah Tours Philippines
• Atlas Tours and Travel Inc.
• Bridgeway Travel and Tours
• Haranah Tours Corporation
• Travel Related Incentive Programs and Services, Inc.
• Travbest Travel & Tours
• Rakso Air Travel & Tours Inc.
• GoldenSky Travel and Tours
• GrandHope Travel Tours
• Kesari Tours Pvt Ltd
• Tourismo-Filipino Inc.

Key Coverage in the Philippines Tourism Industry Research Report

• Factors Prompting the Philippines Culinary Tourism Market Size
• Philippines Tourism Market Outlook in Different Regions
• In-depth Analysis of Philippine Tourism Statistics
• Adjacent Study on the Philippines Vacation Market
• Emerging Trends in Philippine Hospitality Sector and Trends in Philippines Tourism Market
• Growth of the Philippine Travel Industry in Different Quarters
• Market Overview of Tourism Destinations in the Philippines

Key Segments Profiled in the Philippines Tourism Industry Survey

By tourism type:.

• Cultural & Heritage Tourism
• Medical Tourism
• Eco/Sustainable Tourism
• Sports Tourism
• Wellness Tourism

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• International

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

Frequently Asked Questions

How big is the tourism industry in the philippines.

The industry size for tourism in the Philippines is forecasted to be worth US$ 12.30 billion in 2024.

What is the Sales Forecast for Tourism in the Philippines?

The Philippines tourism market value is projected to surpass US$ 34.47 billion by 2034.

What is the Projected CAGR for the Philippines Tourism Industry?

The CAGR of the Philippines tourism industry is estimated to be around 10.80% through 2034.

What is the Market Trend in the Philippines for Tourism?

Ecotourism is a key industry trend where travelers indulge in protection and management of natural resources.

Which is the Leading Brand of Tourism in the Philippines?

Marsman Drysdale Travel Inc. and Rajah Tours Philippines are Philippines Tourism industry leaders.

Table of Content

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Exploring the Economic Impact of Tourism on the Philippines

As the pandemic eases, the Philippines opened tourism again in 2022 which will likely serve to boost the economy in coming years.

As the Philippines go through multiple changes adapting to the digital era, the pandemic, and administration changes within the government, there have been challenges in how tourism would move forward in 2022 and the succeeding years. Specifically, there is an urgent need to adopt policies in the tourism industry that drive economic recovery as it will help minimize the adverse effects of the pandemic.

For instance, the government now allows incoming, vaccinated foreign visitors to utilize quarantine waivers instead of a previously mandatory quarantine period. This trend will likely become more prominent in the next two years as international travel to the Philippines will become more frequent. 

Such a development is positive for the Philippine tourism industry as it will entice foreign travelers. Likewise, other industries will also benefit as the entry of foreigners will introduce a new market to cater to. Specifically, sectors like retail, food and beverage (F&B), and hospitality will benefit the most from the influx of visitors. To further bolster this predicted growth, the tourism sector should seek to collaborate with closely related industries by creating package deals that cater to the end-to-end needs of visitors, like hotel accommodation, transportation services, tours, etc.

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Tourism in the Philippines: Exploring Opportunities and Overcoming Challenges

Introduction

Travel and tourism in the Philippines is a vibrant and growing sector. The country has many attractions, including beautiful beaches, impressive mountains, and a rich cultural heritage. Every year, millions of tourists flock to the islands of the Philippines to explore its breathtaking beauty and indulge in its offerings. In 2019, foreign arrivals peaked at 8.3 million , indicating the country’s popularity as a tourist destination.

However, the tourism industry in the country suffered significant losses in previous years because of the pandemic. Nevertheless, the country is optimistic and expecting a revival and revitalization of its tourism economy. Continue reading to explore the nation’s thriving sector, its obstacles, and the potential it provides.

Why do tourists love to visit the Philippines?

The Philippines, an archipelagic nation spanning over 7,000 islands, offers an unparalleled and distinctive experience for travellers. With a vibrant culture, delectable cuisine, welcoming locals, and breathtaking natural scenery, the country boasts a diverse range of offerings to cater to all interests. Here are just a few you won’t want to miss out on!

Stunning Beaches

The Philippines is home to some of the most beautiful beaches in the world. From laid-back, crystal-clear waters to vibrant nightlife scenes and everything in between, you’re sure to find something that will suit your tastes. Notable attractions are the stunningly beautiful islands of Siargao, Boracay, and Palawan, all of which were ranked first, second, and third, respectively, on Condé Nast Traveller’s list of Asia’s best islands in 2018 .

Adventure & Nature

The Philippines is a nature-lovers paradise, possessing a variety of breathtaking landscapes and diverse ecosystems. The country’s rainforests are home to some of the world’s most exotic plants and animals, while its mountains offer exciting trekking opportunities. Adventure seekers can also enjoy white-water rafting in the Cordilleras or explore some of the country’s many volcanoes including the perfectly cone-shaped Mayon Volcano in the region of Bicol, which is a UNESCO Biosphere Reserve.

Cultural Experiences

The Philippines is a melting pot of cultures, and its vibrant heritage can be experienced through its cuisine, music, art, and festivals. The country also features some of the most beautiful colonial architecture in the world, notably Vigan, a UNESCO World Heritage City and one of Asia’s best-preserved planned Spanish colonial towns. Additionally, the local people are warm and welcoming, and travellers often find themselves connecting with the locals for a truly authentic experience.

Tourism and the Philippine Economy

The travel and tourism industry is one of the major contributors to the Philippine economy. In 2019, the industry contributed a record 12.7% of the country’s GDP, amounting to PhP 2.48 trillion, a 10.8% increase over 2018. It is one of the largest service industries in the country in terms of gross revenue and foreign exchange earnings. It also employs millions of Filipinos, with an estimated 5.7 million people employed in the sector as of 2019. This makes it an incredibly important source of income for many local communities across the nation.

However, the COVID-19 pandemic has negatively impacted the industry in the past few years. Thousands of livelihoods were severely affected and many jobs were lost. In fact, in 2021, the sector was only able to contribute 5.2% to the country’s GDP. Tourism employment in 2021 also took a nosedive at an estimated 4.90 million, which, while higher than the 4.68 million recorded in 2020, is still significantly lower than pre-COVID numbers.

Challenges of the Philippine Tourism Sector

Covid-19 anxieties.

As mentioned, the recent pandemic has brought unprecedented challenges to the Philippine tourism sector. The industry has been one of the hardest-hit sectors, with a significant decline in international and domestic arrivals. As a result, businesses have suffered due to restrictions on travel, social distancing requirements, and a decrease in tourist spending.

In Standard Insights’ most recent Consumer Report Philippines 2023 , which surveyed over 1,000 Filipino respondents in November 2022, more than half of the population stated health & safety-related issues (53.6%) were their biggest worry about travelling in 2023.

Interestingly, most Filipinos, specifically 76.6%, feel safe and secure travelling abroad despite the ongoing COVID-19 situation. Merely a minority of 6.2% expressed feeling insecure about international travel this year.

Airline Woes & Airfare Costs

Another major challenge facing the Philippine tourism sector is the limited number of air links between domestic and international destinations. For many years, the country has relied heavily on its domestic airlines to provide service to both local and foreign passengers. However, with a limited number of flights available, it can be difficult for tourists to visit multiple destinations within the same trip. The lack of direct routes from other countries also proves to be an obstacle for those hoping to travel to the Philippines for a holiday or business trip.

Adding to this challenge is the high cost of airfare that affects the Philippine tourism sector. The cost of oil prices has been rising steadily over the past few years, and the cost of airfare is one of the most affected areas due to this trend. Moreover, airfares in the Philippines tend to be higher than in other Asian countries due to taxes imposed by both local and international airlines as well as fuel costs that are often not included in ticket prices. This makes it difficult for budget travellers and those who are looking to save money on their trips.

Infrastructure

Another challenge facing the Philippine tourism sector is inadequate infrastructure and services such as hotels, transportation networks, and attractions available at tourist destinations across the country. Inadequate infrastructure often leads to overcrowding at major tourist spots during peak season and prevents visitors from enjoying all that each destination has to offer. Additionally, poor public transportation options make it difficult for travellers to explore beyond just their immediate area without having access to private transport such as cars or taxis.

Government Tourism Revival Efforts

The Philippine government has undertaken various measures to revive the tourism sector. In 2021, it launched the Tourism Response and Recovery Plan (TRRP) to help mitigate the impacts of COVID-19 on the industry and protect jobs, visitors, and communities by providing financial assistance for businesses and individuals in need. This allows support for the recovery of tourism enterprises and helps to rebuild confidence and growing demand in domestic and foreign markets. The plan also included an incentive program for domestic tourists, which was implemented in late 2021 and aimed to help revive local tourism by offering discounts on accommodations, food, and activities.

Moreover, starting in 2024, foreigners will be allowed to get tax refunds for purchases made in the Philippines as part of the government’s aim to attract more visitors. Value-added tax (VAT) , which is presently charged at a rate of 12% on goods consumed domestically, will eventually be refunded to international visitors on items they take out of the country.

Finally, the Philippines can be hopeful about the future of its tourism industry. In the previous year, the country welcomed 2.6 million visitors , surpassing its 2022 goal of 1.7 million arrivals. This achievement has encouraged the Department of Tourism (DOT) to set a new target of attracting 5 million foreign visitors in 2023, double the number from last year.

In recent years, the Philippine tourism industry has encountered a multitude of obstacles, particularly with health and safety concerns. In the aftermath of the pandemic, these issues continue to linger, with over half of the population expressing apprehension about travelling in 2023 due to the ongoing impact of COVID-19. Despite the challenges, the industry remains resilient and adaptable, implementing measures to ensure the safety and well-being of tourists and locals alike.

The government has also responded by launching various initiatives such as the Tourism Response and Recovery Plan to help revive the industry and promote domestic and international travel. By continuing to focus on strengthening infrastructure, encouraging domestic tourism, and offering attractive packages for foreign visitors, the Philippines is taking steps toward restoring its tourism sector to its former glory.

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DOT welcomes positive tourism figures for FY2022; vows sustained industry recovery drive under the Marcos administration

The Department of Tourism (DOT) foresees a robust recovery for the country’s tourism industry, underpinned by the encouraging figures in the Philippine Tourism Satellite Accounts (PTSA) for 2022 as compiled by the Philippine Statistics Authority (PSA).

In a recent media release issued by the PSA, the Tourism Direct Gross Value Added (TDGVA) share of the sector to the Philippine economy, as measured by the Gross Domestic Product (GDP), was estimated at 6.2 percent for 2022. Further, the TDGVA last year amounted to PHP 1.38 trillion, which is 36.9 percent higher compared with the PHP 1.00 trillion in 2021. Meanwhile, internal tourism expenditure, which combines inbound and domestic tourism expenditure, also saw a significant increase last year, tallying PHP1.87 trillion in 2022, which is a 131.2 percent growth from the PHP 810 billion in 2021.

Tourism Secretary Christina Garcia Frasco welcomed the optimistic figures and noted the commitment of the DOT to sustain last year’s gains through its seven-point agenda to be pursued under the Marcos administration.

“We are elated and inspired by the figures enclosed in the 2022 Philippine Tourism Satellite Accounts. We ascribe last year’s gains, foremost, to our President Ferdinand R. Marcos, Jr., whose clear vision and confidence in the tourism industry sparked a strong sense of inspiration and urgency for the DOT, and all players that make up the tourism value chain–our national and local government partners, and tourism stakeholders in the private sector–to work together. This whole-of-government approach to tourism allowed the Philippines to achieve great heights less than a year into office,” Secretary Frasco said.

“As we continue to ride the wave of travel resurgence coming out of the pandemic, we in the DOT acknowledge the need for initiatives that will make the Philippine tourism industry sustainable, resilient, and top-of-mind for the next several years,” she added.

The 2022 PTSA showed that inbound tourism expenditure posted the highest growth out of the different forms of tourism expenditure, registering PHP 368.67 billion last year compared with PHP 27.63 billion in 2021, or a growth rate of 1,234.2 percent.  Inbound tourism expenditure, which refers to the expenditure of non-resident visitors or those foreign and Filipinos permanently residing abroad, contributed 5.9 percent to the country’s total exports in 2022, compared to 0.6 percent share in 2021.

Domestic tourism on the rise

With domestic tourism expenditure in 2022 reaching PHP 1.50 trillion, or a 92.3 percent growth from the PHP 782.57 billion in 2021, the DOT chief stressed on the importance of further boosting the country’s domestic tourism.

Domestic tourism expenditure, or expenditure of resident visitors within the Philippines either during domestic trips or as part of their international travel, contributed 9.0 percent to the household final consumption expenditure.

Among the DOT’s initiatives aimed at domestic tourism promotion are the North Luzon Travel Fair last year, Mindanao Travel Expo earlier this year, and the Central Philippines Travel Fair Expo on June 16 inviting key travel and tourism stakeholders from Luzon, Mindanao, and the rest of Visayas to converge in Iloilo. Apart from continuing existing tourism circuits in regions across the country, the DOT also launched the Philippine Experience: Heritage, Culture and Arts Caravans, a nationwide program across all regions of the country highlighting key, emerging and lesser-known destinations, and featuring various tourism products such as pilgrimage tourism, heritage tourism, food tourism, wellness, and arts and local products of communities and micro, small and medium enterprises.

“One of our objectives to be pursued under the Marcos administration is the maximization of domestic tourism as it has proven a very strong and reliable contributor to the economy. Through the Philippine Experience Program, our regional expos, fairs, and the like, we intend to generate tourism opportunities by giving our travel and tourism stakeholders opportunities to immerse themselves in other destinations and regions and to come up with tour packages that they can dovetail with their offerings,” the DOT chief explained.

More than 5 million Filipinos employed in tourism-related jobs in 2022 

Further, employment in tourism identified industries was estimated at 5.35 million in 2022, higher by 9.3 percent than the 4.9 million in 2021. The 2022 PTSA also recorded the share of employment in tourism industries to the country’s total employment at 11.4 percent, which increased from the 11.1 percent in 2021.

Published:June 17, 2023

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DOT targets increased inoculation of tourism workers in more destinations

Puyat: More vaccines coming for Palawan tourism workers

Dot statement on nesthy petecio’s silver medal finish in the tokyo 2020 olympics, rizal park drive-thru vax site opens; puyat hails manila’s anti-covid initiative, dot gets highest coa rating for 2nd straight year, statement of the department of tourism on the passing of heritage and cultural tourism advocate mr. ramon hofileña, statement of the department of tourism (dot) on the heightened community quarantine level implementations in ncr, more tourism workers in boracay to receive covid-19 jabs – dot, dot reiterates call for safe travel amid stricter quarantine measure, dot reminds hotels, resorts that room sharing for quarantined families is allowed, dot celebrates siargao inclusion in time magazine as one of the world’s greatest places of 2021, dot launches halal food tourism, dot backs gov’t infra program to boost tourism, dot backs iloilo bid for ‘creative city of gastronomy’ recognition from unesco, statement of the department of tourism on iatf decision allowing children five years old and above, and fully vaccinated seniors to visit outdoor areas, dot partners with viber to promote kain na foodfest, dot: 3,000 boracay tourism workers to receive covid vax, dot, tpb continues to support lgus with digital transformation projects, dot teams up with scarlet belo and cartoon network to take safe trips, dot statement on the activities of the taal volcano, bakuna by the sea: dot hails davao’s innovative approach to travel, hospitality workers, dot, tpb to roll out 2nd phase of rt-pcr financial subsidy program through pcmc, dot unveils region 1 tourism recovery plan, statement of the department of tourism on the drop of tourism contribution to gdp, dot to co-stage virtual fête de la musique june 18-21, more ncr tourism workers receive support through dot-dole program, travel for tourists of all ages from ncr plus to boracay, other mgcq areas extended to june 30, dot eyes inoculation of 5,000 bohol tourism workers, museums in ncr plus to reopen on limited capacity – dot, dot turns food tourism to high heat with 2021 kain na, terms for tourism business loans eased, dot bares tourism recovery plans for bulacan, dot and tiktok launch #sarapmagingpinoy campaign to promote local food tourism, dot launches five-year plan to develop tourism professionals, dot celebrates world environment month, highlights responsible marine wildlife interactions, statement of the department of tourism (dot) on the rt-pcr requirement for leisure travelers under iatf-eid resolution 118a, statement of the dot on iatf-eid resolution 118a, more than 16k bulacan tourism workers get dot-dole cash aid, dot orders stricter monitoring of staycation hotels and aes in gcq areas following new iatf guidelines, dot lauds inclusion of frontline tourism workers in a1 priority group, dot hosts pata summit for first hybrid mice event in 2021, over 1,400 golf workers in metro manila get dot-dole cash aid.

Central Luzon to Showcase ‘Flavors of Pampanga’, readies tourists for gastronomic experience

Dot lauds ph hotels recognized with the 2021 tripadvisor awards, 3,390 tourism workers in marinduque approved to receive p16.95m dot-dole cash aid, puyat bares tourism recovery plans for marinduque, dot proposes ‘green lane’ for fully vaccinated travelers, dot hails expansion of priority vaccination to a4 cluster, including tourism frontliners, 5,986 staycation rooms open for guests from ncr plus, intramuros to open fort santiago, baluarte de san diego to visitors may 17, dot statement on the proposed vaccination center in nayong pilipino, dot welcomes iatf decision to ease travel in ncr plus, 221m cash aid approved for 44k tourism workers in western visayas, statement of the department of tourism (dot) on the collected garbage from the waters of samal island, davao del norte, statement of the department of tourism (dot) on the reported violations of a hotel in davao city, dot to host hybrid pata annual event for adventure travel, p1.5m cash aid approved for 295 intramuros tourism workers, updates on the vaccination of tourism workers, labor day vax for tourism workers, more than 400k displaced tourism workers get dot-dole cash aid, philippine tourism and mice industry to bounce back with the hosting of wttc global summit, dot, manila lgu ink mobile hospital deal, dot-accredited establishment staysafe.ph-users, eligible for safety seal certification, dot grants the wttc safe travels stamp to 33 more hotels nationwide, dot welcomes proposals to convert tourism sites to temporary medical facilities, dot lauds repurposed hotels, calls for ‘bayanihan’ vs covid, dot approves use of burnham green and quirino grandstand in rizal park for temporary mobile hospital and drive-thru vaccination site, dot celebrates saud beach inclusion in the 25 most beautiful beaches in the world list of travel and leisure, 67k displaced tourism workers of ncr+ receive dot-dole cash aid, statement of the department of tourism on the vaccination facility in nayong pilipino property, statement of the department of tourism regarding the alleged birthday “super spreader” event in boracay, dot eyes adoption of covid-19 digital travel pass, dot statement on ecq extension in ncr plus, phl, dot nominated at asia edition of 2021 world travel awards, dot pushes for inclusion of other tourism workers in priority group a4, strict new guidelines set for hotels under ecq; lenten ‘staycations’ within ncr plus suspended, dot statement on ecq for ncr+ areas, dot statement on holy week, rizal park and paco park adjust visiting hours, remain open for physical exercise, dot statement on biatf measures for boracay, tpb philippines spearheads tourism and technology forum (ttf), dot statement on coron tourist with falsified travel documents, dot supports rizal tourism circuit on food, faith, art, adventure and nature, the ‘fun’ continues: philippines joins digital itb berlin, dot to spur domestic tourism in rizal, dot’s stdp program to enhance resiliency of phl destinations – puyat, dot sustains online presence with ‘wake up in ph’ campaign and safety travel advisories, dot greenlights partial operations of hotel restaurants on june 15, dot eyes tourism recovery as more destinations may reopen, domestic travel to drive recovery of tourism industry, says survey, dot hails revival of tourist cops, tourism will recover well, dot chief vows, dot celebrates hidden beach, palawan’s inclusion in cnt’s best beaches in the world, tourism industry hikes share in gdp to 13%; puyat sees strong recovery from pandemic, dot pushes stringent guidelines for stakeholders across the nation, biatf denounces travelers’ breach of entry protocol to boracay, dot lauds partnership model for safe and sustainable tourism in boracay, dot issues guidelines on tourist land transport services, iatf–eid resolution reiterates ‘dot certificate of authority’ as requisite to operate, dot issues protocols on restaurant operations under the new normal, dot welcomes ph ‘rising stars in travel’ citation by forbes.com, dot, dti to roll out health and safety guidelines, digital solutions for restaurants, dot, attached agencies promote digital tourism, tourism chief reminds hotels, resorts: no dot certificate, no business operations during mgcq, dot assists 36,000 tourists during covid-19 crisis, dot webinar tackles digital as the new normal, dot welcomes the resumption of tourism operations in areas under mgcq, trust and health safety key to phl tourism recovery – dot chief, puyat on reopening tourism: ‘do it slowly but surely’, dot brings home 84 tourists stranded in eastern visayas, dot supports coron’s sustainable tourism development to bounce back, dot welcomes puerto princesa reopening to domestic tourists, dot urges for more wttc safe travels stamp applications, boracay’s white beach, el nido’s nacpan beach among tripadvisor’s top beaches in asia, dot statement on uniform travel protocols, dot supports the safe reopening of negros oriental, puyat affirms support for siquijor’s reopening, dot statement on el nido’s swift action against tourists with false covid test records, dot supports dilg’s streamlining of travel requirements, dot assists 98 stranded tourists in western mindanao, dot assists 246 tourists stranded in bicol, dot response team assists 1004 tourists stranded in caraga region, statement of tourism secretary bernadette romulo-puyat, dot8 springs stranded tourists, total assisted travelers now at 11,000, dot assists stranded tourists in central luzon, dot response teams assist over 10,000 travelers, dot announces the guidelines on hotels and other accommodation establishments during the enhanced community quarantine, dot chief: innovation to spur food tourism in new normal, dot webinar tackles heritage site conservation and use amid pandemic, dot banners “filipino brand of service”; assists over 35,000 tourists amid pandemic, dot to jumpstart domestic tourism under stricter protocols with iatf and lgus, dot partners with wttc to share experts’ tourism outlook, recovery plans, dot regulates hotel food deliveries, dot: tourism industry up to tough challenges on path to recovery, more than 155,000 tourism sector workers receive first tranche of dof wage subsidy program, dot mounts sweeper flights; brings home 1000 stranded domestic tourists, dot webinar tackles recovery, future of phl’s m.i.c.e., statement of the department of tourism (dot) on the iatf–eid authorization to mount sweeper flights, statement of secretary bernadette romulo puyat on the passing of former dot secretary ramon jimenez, jr., dot–ncr assists 24,000 in–transit nationals amid ecq of luzon, dot and ssi support philippine food producers in online philippine harvest, dot provides virtual backgrounds for video calls to encourage “travel from home”, dot offers online “enhanced opportunity” training for tourism stakeholders, dot-region 6 delivers filipino brand of service in crisis, dot outlines tourism response, post–covid 19 recovery plan to aid private sector, dot issues guidelines defining “new normal” for accommodation establishments, 24,836 hotel rooms reserved for ofws’ quarantine, bpo staff use – dot chief, stranded tourists welcome extended stay in batanes, dot welcomes lifting of travel ban for outbound passengers, recovery flights, tourism transport to continue for stranded passengers, statement of the department of tourism (dot) on covid-19 local transmission, dot statement on the curfew recommendation for lgus, dot, turkish airlines form partnership to increase philippine tourism from europe and mediterranean source markets, dot celebrates first run of the philippine international hot air balloon fiesta in calabarzon, puyat convenes tourism council; invites public to travel within ph, international visitor receipts hit usd 9.31b in 2019, 20.81% up from 2018, dot postpones nationwide mall sale to prioritize safety of citizens, department of tourism unveils new ad inspired by the abakada alphabet, highlighting unique filipino culture, puyat advocates for cultural and ecotourism in the new normal, relive the history of intramuros city with augmented reality app experience philippines, dot: 1st phl shopping fest kicks off march 1st, doh, dilg and dot give public gatherings green light, 2019 international arrivals exceed target with 8.26 million visitors to the philippines, dot welcomes lifting of taiwan travel ban, joint statement of the department of tourism and tourism congress of the philippines, dot backs “balik sa bohol” for tourism industry revival, intramuros reopens in the new normal, relaxed and standard health protocols, personalized trips key to tourism recovery, says latest philippine travel survey, dot files falsification raps against boracay tourists with forged covid test results, dot: reclassification of industries to hasten recovery, dot statement following the president’s latest directive to contain the ncov, guidelines in handling guests in tourism enterpises in the advent of ncov global health emergency, puyat eyes isabela as top agro-ecotourism destination, dot, dti inspect hotels and restaurants’ compliance with health and safety protocols, dot chief checks readiness of palawan, fresh produce at your doorstep, courtesy of dot–grab tie–up, dot ‘seal of good housekeeping’ boosts confidence among restos amid pandemic – puyat, dot celebrates as palawan reclaims best island in the world citation, tourism chief bullish on english schools’ recovery, dot, fao team up for sustainable farm tourism in ph, meetings, conventions allowed only under mgcq at 50% capacity – dot, boracay now open to youths, seniors from region, dot chief lauds senate approval of bayanihan 2 on final reading, cites plans for 10b stimulus fund, “think out of the box,” tourism industry urged in dot webinar, dot assures tourist stakeholders of all–out support for slow reopening, puyat meets with bohol execs to tackle tourism situation, recovery plans, dot, cloud panda ph launches phl harvest e-commerce site, statement of dot, dot to scale up baguio’s ridge to reef travel bubble plan across phl, dot celebrates “surprisingly spectacular diving” tag of 3 phl dive sites by lonely planet, phl bags best overseas diving award 2020, statement of department of tourism, dot’s phidex 2020 goes digital, dot-dole amended jmc further expands coverage of beneficiaries, dot welcomes new protocols for arriving passengers, dot bats for a more fun, safe and sustainable laguna, dot chief: green corridors are critical to tourism recovery, dot statement on destination test requirements, dot statement on boracay tourists, dot welcomes asean as a single tourism destination, iatf allows baguio hotels to receive domestic tourists under gcq, raising the bar of filipino hospitality with the leadership excellence series 2021, dot lauds inclusion of tourism frontliners in priority group for vaccination, dot’s ‘kain na’ cooks up online food fest, phl hosts 3rd asean meet on tourism professionals; dot commits to beef up competency of tourism workforce in the new normal, safety marshalls to ensure physical distancing when beaches, resorts reopen, 10,000 bpo jobs for displaced tourism workers, zero interest loans, no collateral, easy terms for distressed tourism businesses, puyat to grace baguio reopening; dot to go big on domestic tourism in 2021, chocolate, coffee, tea take centerstage in dot’s kain na food festival, dot receives safetravels stamp from world tourism body, puyat launches baguio’s vis.i.t.a. platform, reopening of boracay to more markets builds momentum for domestic tourism revival, puyat: even in most unusual ways, tourism must stay alive, message of tourism secretary bernadette romulo-puyat on the celebration of the world tourism day, dot statement on the city garden grand hotel, dot chief supports negrense cookbook launch, vows continued support to thriving food tourism scene in western visayas, dot statement on the closure of makati shangri-la hotel, dot pledges to help negros occidental get ready for more domestic tourists, dot welcomes the first two recipients of the wttc safe travel stamp, dot statement on baguio party incident, dot welcomes iatf decision to allow balikbayans, dot launches “have a safe trip, pinas” to promote safe travels and support tourism workers, dot celebrates ph’s victory as world’s leading dive destination and tourist attraction for intramuros in 2020, dot welcomes coron’s reopening on dec. 1 with health and safety measures in place, dot aims for data-driven response to tourism recovery under new normal with survey, dot backs enhanced contact tracing; announces low-cost covid tests with up-pgh for boracay-bound tourists, puyat encourages affected tourism workforce to avail of the expanded dot-dole financial assistance, dot welcomes strides to reboot mice, puyat visits batangas, shores up dive tourism, statement of the dot on cebu resort incident, dot presents virtual concert to promote manila’s cultural heritage sites, dot, makatimed foundation forge partnership for tourism destination health security, dot launches webinar training on reducing single-use plastics for hospitality sector, dot to assist zambales in safe and gradual tourism reopening, dot bats for uniform lgu travel requirements, dot, tpb promote pinoy christmas through music, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot prepares local destinations, accommodation establishments for wttc safe travels stamp application, 27,000 displaced tourism workers of car receive dot-dole financial assistance, dot backs temporary suspension of flights from uk, dot inspires balikbayans to come home with ‘balikan ang pilipinas’ campaign, dot, tpb expand rt-pcr financial subsidy program for 11,600 tourists through pcmc, dot reiterates penalties for quarantine hotels used for staycation and other purposes, dot supports strict entry protocols in light of new covid-19 variant, dot reiterates rule on staycation hotels, dot celebrates boracay and palawan inclusion in conde nast’s 25 best island beaches in the world list, dot issues guidelines for safe ‘staycation’, dot accreditation goes digital, boracay reopens, heralds “safe, gradual” revival of philippine tourism, dot gets coa’s highest rating on 2019 audit, dot sees domestic tourism boom in baguio with affordable antigen testing, phl islands named top favorites by int’l travel magazine, dot welcomes reopening of ilocos norte to luzon tourists on oct 15, dot funds rt-pcr testing of boracay tourism workers, dot inks tourism “cares for travel” msme loan program with sb corp, health, safety rules drawn up for recreational diving, batangas now open to divers – dot, puyat reminds ‘staycation hotels’ to follow rules, protocols, dot welcomes baguio city’s opening to guests from luzon starting oct. 22, dot statement on the opening of ilocos sur starting nov 15, ridge and reef corridor heralds domestic tourism recovery, puyat – hotels in gcq, mgcq may now be allowed to operate at full capacity, pra to amend retirement policies, suspends processing of srrv applications, dot supports expansion of palawan’s travel bubble starting oct. 30, tourism chief bats for covid-19 tests price cap, dot urges tourism businesses to avail of sb corp’s covid-19 loan program, dot leadership excellence series returns anew, dot statement on the inclusion of palawan and boracay in big 7 travel’s list of 50 most beautiful places, dot, tpb launch official philippine travel app, dot, dole agree on guidelines for cash-for-work program for displaced tourism workers, tour guides, dot’s kain na takes on food trips for november, intramuros is now asia’s leading tourist attraction the philippines and dot receive accolades at the 2020 world travel awards asia winners day, statement of the department of tourism on prrd’s signing of eo 118, dot inks mou on tourism education, training, dot partners with nissan to promote ‘safe trips’, dot allows operation of 7,200 hotels, resorts, dot lauds ibagiw 2020, baguio’s creative city festival, dot welcomes reopening of phl’s surfing capital, siargao, ridge and reef travel corridor expands to ilocos sur, dot chief visits baguio city, touts cultural tourism with creative crawls, sec. puyat to grace 2020 bambanti festival, dot allocates p340.7m for iloilo tourism infrastructure development, tourist arrivals mark 7.4m in november, up by 15.58%, safety of tourists is dot’s top priority – sec. puyat, dot, cab collaborate to enhance air passenger’s bill of rights, statement of the department of tourism, 2nd statement of the department of tourism, dot thanks smart for emergency satellite phones, dot–dotr meet to boost tourism infra, connectivity; puyat to push approval of 1b for night–rated airports, dot chief to visit, vows to revitalize baguio, tourism chief: phl one with asean in responding to covid crisis.

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Road to resurgence of tourism sector in the Philippines

Broad indicators in the global tourism industry, including arrivals, flight capacity, and hotel occupancy rates, are anticipated to finally recover to pre-pandemic levels by next year, according to real estate services firm Leechiu Property Consultants Inc.

Industry stakeholders should thus look out for certain trends that can significantly impact the Philippines in the coming year, including the relaxation of visa restrictions, persistent high airfares driven by escalating aviation fuel costs, ongoing inflation, a high-interest rate environment that may leave consumers with diminished purchasing power, as well as the return of business travel and meetings, incentives, conferences, and exhibitions (MICE) events.

Promising outlook

The third quarter of 2023 alone already revealed a promising outlook on the Philippine tourism sector, with the number of international tourist arrivals reaching 4.038 million as of end September. This places the Department of Tourism (DOT) at an impressive 84 percent of its 4.8 million international tourist arrivals target for 2023.

Despite substantial recovery from key source countries like South Korea, the United States of America, and Australia, the Philippines has yet to reclaim more than 50 percent of its 2019 tourist numbers from Japan and China.

China’s relatively low recovery rate can be attributed to multiple factors, including limited international flight capacity, which currently operates at only 50 percent of its pre-pandemic levels. Meanwhile, the reduced number of Japanese tourists year to date may be linked to a 32-year low for the Japanese Yen, falling below 150 per US dollar, among other concerns.

Private sector investments

To sustain the growth in the Philippine tourism industry, there’s a pressing need for greater private sector investment in additional hotel accommodations. Initiating these investments within the next year is critical to fortify international tourism beyond 2027.

Currently, a development pipeline is in place, with nearly 15,000 new hotel rooms expected to be delivered within the next five years, primarily concentrated in Metro Manila. Moreover, additional hotel projects are anticipated to be announced in the coming months or years, aligning with the DOT’s target of 12 million international arrivals for 2028.

The development of hotels in key cities such as Cebu, Clark, Davao, Bohol, and Palawan highlights the pivotal role of international airports in driving demand for hotel accommodations.

For instance, the establishment of the Bohol–Panglao International Airport in 2018 and the installation of night instrumentation in 2019 have significantly boosted tourist arrivals in Panglao. In 2019, Panglao reached an impressive 1.58 million visitors, coming close to Boracay’s 2.034 million arrivals during the same period.

Premier tourism destination

Given these promising figures, it’s becoming increasingly likely that Panglao Island could surpass Boracay Island as the Philippines’ premier tourism destination.

Alfred Lay, director for Hotel, Tourism, and Leisure at Leechiu Property Consultants, highlighted a key advantage of Panglao over Boracay: its larger size and capacity limits. He also pointed out the ongoing developments in Panglao, including the proposed 50-ha Panglao Shores project, the upcoming JW Marriott hotel, the Cebu-Bohol bridge, and large-scale energy initiatives designed to meet Bohol’s growing energy demands.

These developments have had a significant impact on land values, with Alona Beachfront properties now priced at approximately P80,000 to P120,000 per sqm, approaching the land values in Boracay’s white beach area.

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Tourism sector in the Philippines

The tourism sector in the Philippines is growing fast. As the number of international flights find their way to the Philippines increases, more and more hotels and resorts are opening themselves up to an international tourist market. Some of the major international hotel chains operate in the Philippines and an increasing number of hotel operators are examining the opportunities that the natural environment provides for international tourism.

Many international flight operators have flights to the Philippines. At the moment Philippine Airlines (PAL)provide the only direct flights from the UK to the Philippines. Because of that, tourist visitor numbers are up by 11% over the last year. PAL is now flying daily direct flights from London to Manila.

There are many well developed hotels and resorts scattered around the Philippines 7,107 islands, with concentration of hotels in a few popular resorts. See some of the top tourist spots in the Philippines for examples of the hotel developments already in existence.

There are all types of hotels from backpacker facilities to 5 star luxury hotels to cater for every taste. Tourism investment is being actively encouraged by the government. We present here some available information on tourism and hotel development opportunities.

Invest in Philippine Tourism

Introduction

1.Philippine Country Profile

2.Philippine Investment Climate

3.Philippine Tourist Industry

4.Geographical Destinations

5.Cost of doing business in The Philippines

6.Government Agencies involved

7.Tourism Investment Laws & Incentives

8.Investment Procedures and Guidelines

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Experience the Philippines

The many islands of the Philippines are sure to provide lifelong memories through unforgettable experiences and activities.

Whether you want to relax, enjoy an adventure, volunteer, or cruise, there’s something for everyone to discover!

Experience the Philippines. An archipelago of 7,641 islands, the Philippines has countless thrills for you and your loved ones. You can go island-hopping forever. Or dive into the deep blue sea and get lost in its lushness, its lusciousness. ( The Philippine Deep was once considered the deepest part of the ocean.) Or climb every mountain — or volcano. (We are in the Pacific rim of fire.) Or ride the strong tropical wind aboard Wizard of Oz balloons.

You can even plunge headlong into our desertscapes — the shape-shifting sand dunes in the northern Philippine city of Laoag . Or run alongside giraffes in Palawan, for many years named the best island destination in the world by glossy international luxury magazines.

And then there are out-of-this-world mystical experiences in certain mountains and islands for the brave and daring.

Here’s the thing: The rest of the archipelago is an ecotourism adventure beyond compare. Did you know that we have the world’s smallest primate (the tarsier) as well as the biggest fish (the whale shark)?

Experience the Philippines. A small nation, the Philippines is nonetheless ranked top globally among the countries with the longest coastlines. The Philippine coastline of 36,289 km (22,548 miles) — the fourth longest coastline in the world — is longer than even the huge, huge United States mainland. These numbers easily translate into this one fun fact: Beaches!

If you don’t know it yet, international luxury travel magazines have for years declared that the best beach in the planet is in the Philippines. After all, our beaches are Instagram-perfect destinations, with sensuous sugary sand sending you off lolloping in the waves. And our beaches are veritable party places, throbbing with global, multicultural beats, cuisine, and happenings.

We take our beaches seriously, too. Recently, the Philippine government closed Boracay, the world’s top beach destination, for several months to clean up its waters and ensure that hotels, restaurants, bars, and other tourism establishments would be linked to a state-of-the-art sewage disposal and treatment system in the island. Now, Boracay is open for business once again — with smart environment-friendly protocols. And Boracay is just one among many beaches all over the 7,641 islands!

Read more about  Philippine Islands and Beaches .

Experience the Philippines. The Philippines has largely been undiscovered, with its 7,641 islands providing many excellent opportunities for cruise tourism. The Philippines offers rich diversity – from ancient Spanish heritage, culture and history through bustling metropolitan centers to pristine beaches and stunning scenery. It boasts of world-class shopping, dining, gaming, and the warmest welcomes on the planet. Whatever escaped you choose, definitely it’s more fun cruising in the Philippines.

The Philippines expects not only to dramatically increase the number of transit calls, but also position itself as a much-needed alternative homeport between Singapore and China or Hong Kong.

Experience the Philippines. Among the top diving destinations in the world, the Philippines has become the favorite of many seasoned scuba divers. World-renowned divers and underwater photographers can attest to the underwater diversity and richness of what is known to be the “Center for Marine Biodiversity in the World.” They contend that the most biologically diverse waters on the planet can be found in the Philippines. The Verde Island Passage, in particular, is considered as a site of unparalleled marine biodiversity.

Divers and non-divers enjoy the facilities and amenities from new resorts in up-and-coming island destinations alongside the tried and tested resorts. Add reasonable value-for-money, exceptional service, and unpretentious Filipino hospitality, a diving trip to the Philippines is truly epic.

Some remarkable reefs – Anilao, Calamianes and Cebu — are accessible by shore entry. Coron, Apo Reef and Tubbataha Reef offer clear water, vigorous corals, and intense drop-offs. Then there’s the trip to Malapascua, where you may see rare thresher sharks. Rare macro and muck critters are great discoveries in many marine-protected areas .      

The moat that once secured Intramuros, the Walled City of Manila, from the onslaught of rebellion by the Filipinos against the Spanish colonial administrators has now become a golf course. Still a symbol of the deep divides in Philippine society, the golf course is nonetheless among the top golf destinations in the Asia-Pacific. With over a hundred golf courses in the 7,641 islands of the Philippines, the country has become an increasingly important hub in the global golfing map.

Golf was first played in the Philippines in 1886 by British expats employed by the Manila Railway Company. By 1901, the three-way golf course had given way to a nine-hole course beside the railway station. This gave birth to the Manila Golf Club — and the Philippine Open, the oldest national golf championship in Asia.

The story goes that the first Filipino who won the Philippine Open, Larry Montes, in 1929, was asked to vacate his seat at the awards dinner because of a club rule stipulating that caddies could not enter the clubhouse. This led to the founding of another golf course, the Wack Wack Gold & Country Club, which welcomed all golfers.

Medical Tourism

Experience the Philippines. The Philippines welcomes you to its 7, 107 islands of wellness and healing. With government institutions and private sector partners continuing to develop and promote the country’s medical travel and tourism industry, the Philippines has made great strides in globally positioning the country as the heart of Asia, combining modern technology and international standards in healthcare with Philippine culture and tradition, highlighting the warmth of the Filipino people.

“Oh, East is East and West is West, and never the twain shall meet,” Rudyard Kipling wrote once long ago, when the Philippines was not yet on the must-visit lists of globe-trotting travelers. Well, Kipling, welcome to the Pearl of the Orient! A string of 7,641 islands in Southeast Asia, the Philippines can sometimes seem more Western than its neighbors: an overwhelming majority of the population of 100 million speaks some kind of English; the main religion is Roman Catholicism; the political system hews to the American model of representative democracy; and the economy is unabashedly capitalist, dominated by multinational companies from the West.

And yet the Philippines is truly in the Orient, too. Its basic social unit is the clan; the usual go-to person for strange illnesses is the community healer whose command of herbs, potions, and incantations are unquestioned; and in some places, peace-keeping is still wielded by village elders whose authority does not emanate from the threat of a lawsuit or the barrel of a gun.

Nowhere is this coming together of East and West in the Philippines more gloriously at play than in the social ecology and economy of the body undergoing, well, a massage. There is an acknowledgment of the Western mindset of the massage as relaxation, pampering, and leisure. But there is also the Eastern appreciation of the massage as touch healing, connecting with elemental energy, repairing the body from its state of misadventures, and shooing away the negative forces that have brought about brokenness. Today, the Philippines is a top destination among global citizens wanting to get away from it all to recover and reclaim themselves in a healing spa holiday.

Volunteering

A new breed of global citizens is on the rise: volunteers.

They go around the world and teach English in far-flung villages, or nutrition in informal settlements in urban jungles, or non-verbal theater in communities ravaged by war. They help build new homes in the wake of earthquakes, tsunamis, and flooding. They clean rivers and riverbanks, oceans and beaches. They capacitate rural communities through transfer of technology. They reach out and lend a helping hand where it is needed — without seeking financial remuneration. It is their way of giving back.

In this new age of climate impacts, the Philippines has drawn its fair share of volunteers from around the world. After super typhoons and other disasters, they come to the Philippine islands to participate in relief and rescue operations, especially those with the necessary crucial expertise. Many fly in a bit later and for a bit longer, for the rehabilitation operations: rebuilding ravaged communities, restoring potable water supply, initiating supply chains to benefit community people. Even company executives and data scientists pitch in to offer support in much-needed urban planning and resource generation.

Here is a quick list of volunteer programs in the Philippines.

Experience the Philippines.   When in the Philippines, there really aren’t enough to tell thee how you love them. If basking in the soft glow of a sunset that goes on for miles, or swaying in a hammock under the shade a fragrant palm frond sounds like your idea of romance and the perfect place to pop the question then the Philippines is definitely for you. The Philippines is one of the only places where you can have a wedding while being serenaded by the rhythmic crashing of azure blue waves on some of the whitest and best beaches in the world.

Stand-Up Paddling

Because the Philippines is an archipelago of so many islands, we’re always finding new ways to take our water sports to the next level. You may have seen the word SUP floating around adventure pamphlets, but aren’t completely sure what it is. SUP is the abbreviation for the water activity known as Stand Up Paddling or Stand Up Paddleboarding. Think of it as a cross between kayaking and surfing, without the waves or sitting down.

If you’re a foodie then you probably already know about Filipino adobo, or maybe even been refreshed on a hot summer day with some halo-halo. However, with a country made up of this many islands, there really isn’t one cuisine that dominates the Philippines – instead (much like Canada) our diversity is the key to enjoying our eclectic culinary food tours. What you will find when you explore our five-star and world-class restaurants is that fresh seafood and sunkissed fruit are the centre of mostly every Filipino dish.

Does hanging ten on a double-up get you absolutely stoked? Then you need to line up to where the pros dub the best surfing in the world – the Philippines! Everyone already knows the Philippines are famous for its lush and vibrant forests and monumental cliffs, but amongst the starry-white Philippines beaches lie a secret treasure trove of gorgeous shores and righteous waves.

Recognized by the World Travel Awards as Asia’s leading beach destination in 2020 and Asia’s leading dive destination in 2019 and 2020.

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Discover what some of the country’s top destinations have to offer.

Explore the unique activities and experiences of each island.

ITINERARIES

Use our itineraries to help you plan your next visit.

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Philippines’ biggest hotel developer bets big in tourism

M egaworld continues to pour in more investments to help boost philippine tourism as it eyes to have about 20 operating hotel properties in its portfolio by 2029.

M ANILA, Philippines — Behind every successful tourism story in the Philippines is an inspiring narrative of how the world has come to love our brand of hospitality. Take the impressive rise of property giant Megaworld as the country’s biggest hotel developer as an example.

Since it was founded 35 years ago, Megaworld has successfully grown and expanded its hotel portfolio under Megaworld Hotels & Resorts. To date, the company now has more than 6,000 hotel room keys from 12 operating hotel properties in key tourism destinations across the archipelago.

“We take great pride in Megaworld being the biggest player in the Philippine tourism sector. Within its portfolio is the largest array of hotel properties that cater to all types of tourists and visitors. With the surge in domestic and international tourism activities, all our hotels have been experiencing high occupancy rates and much-improved average daily room rates, and these are things that continue to encourage us to invest bigger in Philippine tourism,” says Kevin Andrew Tan, CEO of Alliance Global Group Inc. (AGI), the parent company of Megaworld.

Perhaps the most notable addition to Megaworld’s growing portfolio is the 1,530-room Grand Westside Hotel within the company’s 31-hectare Westside City township in Parañaque City. Once it opens this coming June, Grand Westside Hotel will bear the distinction as the Philippines’ biggest hotel development to date.

It is just a short drive away from the Ninoy Aquino International Airport (NAIA) via the NAIA Expressway (NAIAX) and is poised to delight guests with wonderful views of the world-famous Manila Bay sunset, as well as the skylines of Makati, Manila and Taguig City.

“We are truly excited to welcome tourists and visitors to our hotel properties across the country, be it in any of our hotels in Metro Manila, in Batangas or Boracay. Last year, we had the opportunity to serve more than 1.7 million guests in our properties. We were also able to generate nearly 3,000 jobs across our developments, and we are looking to create about 1,000 more from the next three hotels that we will be opening soon. All of these allow us to make a significant impact in terms of maximizing the multiplier effect of tourism on the economy,” shares Cleofe Albiso, managing director of Megaworld Hotels & Resorts.

By 2029, Megaworld will further grow its hospitality portfolio with the addition of six new hotel properties. These developments, which are located in Pasig City, Pampanga, Boracay, Bacolod, Iloilo and Palawan and will bring the total number of the company’s hotel developments to 20 by then, are aimed at further solidifying the company’s market dominance in the fast-growing tourism sector.

The 19-story, two-tower Grand Westside Hotel is the latest hotel development set to be opened soon by Megaworld, the only Philippine real estate development company to earn a Hall of Fame distinction as Best Developer after winning the Outstanding Developer Award at the Property and Real Estate Excellence Award by FIABCI Philippines for three straight years (2015, 2016 and 2017). The company was also named the Best Developer at the prestigious Philippines Property Awards by PropertyGuru for three consecutive years (2016, 2017 and 2018). — RAY IGNACIO

Editor's Note: This press release is paid for by Megaworld. 

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The philippines: us$2.45bn tourism trade surplus in 2023.

The country generated more than US$100bn in the export of goods and services in 2023.

The Philippines.- The Department of Tourism (DOT)  has announced that the Philippines recorded  a net trade surplus of US$2.45bn in 2023 after surpassing US$100bn in exports of goods and services. The DOT noted that export receipts had doubled since 2022 , reaching US$9.1bn and accounting for 93.2 per cent of the 2019 levels.

Authorities noted that travel services constituted “an impressive 18.9 per cent share of the country’s total service exports amounting to US$48.28bn.”According to the  Bangko Sentral ng Pilipinas’ (BSP) , the growth of service exports was attributed to the strong performance of the IT-BPM sectors and a turnaround in tourism revenues.

Tourism secretary  Christina Frasco emphasised the collective efforts of stakeholders in establishing the Philippines as a tourism powerhouse. She reaffirmed the DOT’s commitment to advancing tourism as a key economic pillar and highlighted ongoing initiatives in the National Tourism Development Plan (NTDP) 2023 to 2028.

For 2024,  the Philippines aims to attract 7.7 million arrivals . Last year, it received  5.45 million international visitors .

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Tourism frontliners in Negros Oriental undergo training on Filipino brand of service excellence

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• by Jennifer Tilos
• Apr. 4, 2024 1:54 pm in News

VALENCIA, Negros Oriental (PIA) -- Tour guides in Valencia town had the chance to update their skills as the Department of Tourism (DOT) conducted a six-day back-to-back training on community tour guiding and Filipino Brand of Service Excellence (FBSE).

A total of 52 tour guides underwent walking tour coaching to improve their skills as the industry’s frontliners.

DOT, in partnership with the Valencia municipal government, has provided training for tourism workers on tourism reception, tour guiding techniques, and effective communication skills.

The town of Valencia is a first class municipality located in the highlands of Negros Oriental that offers various tourist spots such as Mt. Talinis, waterfalls, and museums, among others. 

Part of the training is a mock tour of the geodiversity of Mt. Talinis, as hiking to the volcano is a popular adventure among visitors. 

“It is our goal to capacitate our tourism industry workers for them to be able to provide quality service leading to customer satisfaction and increase competitiveness of our industry that will subsequently lead to increase in tourism arrivals and receipts,” said Cynthia Monzon of DOT-7. 

DOT also introduced the FBSE program in training to sustain excellence in hospitality and enhance the quality of tourism services.

More confidence 

Maurina Buladola, secretary of the Valencia Eco Guides Association (VEGA), said the training has made her more confident as a worker in the tourism industry. 

“Daghan jud kaayo ang akong nakat-onan niining maong training. Akong na realize nga ang pagka tour guide mahimo pod diay nga profession. Mas confident na ko nga mo guide karon tungod sa bag-ong learnings na akong nakat-unan sama sa proper handling sa mga bisita. Among dakong pasalamat sa facilitators,” said Buladola. 

(I have learned a lot in these training sessions. I realized that tour guiding can be a profession. I am now confident to guide because of my new learnings, like proper handling of visitors. We are grateful to all the facilitators.)

Valencia tourism officer Des Tilos, Jr., said the training is in response to the need to capacitate the tourism frontliners with the right skills and attitude to become “effective stewards of the town’s tourism industry.” 

“The local government of Valencia shares the same vision with that of DOT to capacitate our tourism frontliners in order to level up the kind of service we extend to our visitors,” said Tilos. 

The more satisfied the tourists are, the better it will be for the local economy as more tourists will be coming into the town, he said. 

“This translates to a vibrant tourism industry that creates jobs for the locals,” added Tilos. (JCT/PIA7 Negros Oriental)

• tour guiding
• Filipino Brand of Service Excellence
• Mt. Talinis
• Negros Oriental

About the Author

Jennifer Tilos

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