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<p><a href=" http://www.ata.org.al/index.php/al/"><strong>Albanian Tourism Association</strong></a><br>Date signed: 20 October 2014<br>Event: International Conference on Managing Seasonality in Tourism<br>Signed by: Mr. Enver Mehmeti, President<br>Website: <a href=" http://www.jinlinghotel.com/English/index.aspx">www.</a><a href=" http://www.ata.org.al/index.php/al/">ata.org.al</a></p&gt ;

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Albanian government to draft the new fiscal package for the tourist sector for the 2024 budget

  • 8/14/2023 11:40 AM

Albanian government to draft the new fiscal package for the tourist sector for the 2024 budget

The Albanian government has started work on drafting the new fiscal package for the 2024 annual budget.

The Ministry of Finance and Economy has already started work on the preparation of a new fiscal package. The new package takes into consideration businesses remarks to achieve an even more favorable business climate.

The tourism industry that produces about half of the country's GDP, requires fiscal and economic relief according to the sectorial business.

Zak Topuzi, representative of this industry and Head of the Hotel-Tourism Association, part of the Albanian Tourism Association (ATA), said for the RTSH that they are in constant communication with the authorities and have prepared the package of requests to ensure a better partnership, in support of this industry and to its empowerment through the facilities that the government may have to offer for this industry.

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Tourism 2.0 in Albania: A new opportunity for resilient growth

Raha shahidsaless, fernando blanco, stefka slavova, laureta qorlazja.

Saranda port

In a striking example, Albania has shown how the tourism sector can drive economic development. Following the country’s turbulent economic and political transition in the 1990s, tourism was perched on the sidelines of the Albanian economy. International travel, hospitality and related services essentially catered to returning members of the country’s large diaspora. However, in the 2000s, several major European tourism operators started recognizing Albania’s potential to join the Mediterranean’s thriving, though often overcrowded, sun-and-sand destinations. A surge of investments followed, and, between 2000 and 2019 the number of hotels, rooms, and beds increased more than tenfold.

Over the past two decades, the contribution of Albania’s tourism and travel sector to the country’s gross domestic product (GDP) has steadily increased and reached more than 8%, creating jobs and generating 38% of total exports. Looking back, 2019 was Albania’s best year for tourism, with 6.4 million foreign visitors and $2.3 billion in sectoral earnings. The future looked promising.

Unfortunately, when COVID-19 swept across the world, the number of international arrivals plunged by 60% and the sector’s earnings fell to $1.1 billion with the accommodations subsector shrinking by 75% in the second quarter of 2020. While 10% of Albanian businesses reported shutting down, another 60% earned less than 10% of their 2019 revenue, and more than half the employees in the sector were laid off.

Luckily, as travel restrictions eased and economies launched recovery efforts, the tourism sector bounced back with the arrival of 5.7 million foreign visitors and tourism earnings achieving pre-pandemic levels during the summer of 2021. While the sector was just finding its feet, Russia’s invasion of Ukraine dealt a second blow. The good news is that, despite the war, the summer of 2022 has been even better—as of October, the country received 6.8 million visitors, with projected earnings of more than $3.3 billion.

While the recovery was swift and remarkable, COVID-19 exposed the tourism sector’s vulnerability to external shocks, highlighting the need for a more diversified, resilient, and sustainable tourism sector.

Now, as hotels, restaurants, and operators recover from the economic impacts of the pandemic, they face three major hurdles:

Staffing : While the pandemic’s impact on the number of visitors and earnings has been fully reversed, it has exacerbated the situation regarding the shortage of qualified personnel. Kliton Gerxhani, Chairman of the Albanian Tourism Operators Association (ATOA) and co-owner of Albania Holidays DMC, emphasizes, “With no proper tourism schools, we invested a lot in training our staff on the job over the last five to 10 years. Yet, we were forced to let them go—first the younger staff and then the more experienced ones.”

In 2022, skills shortage continued to take a toll on the industry. While the sector tried to bring back staff following the recovery of tourism in Europe, many had already found jobs in other sectors or moved abroad, leading to reduced service capacity. In response, the provision of training courses for the accommodation sector and also for maritime activities could address the issue of skills shortage through training programs that award recognized international certifications.

The War in Ukraine : While the war has not impacted the total number of visitors to the country, it has triggered logistical and supply issues for the industry. Supply chain disruptions and surging food and oil prices have increased costs, eating into the sector’s revenue share in 2022. COVID-19 and the war in Ukraine have also altered tourist behavior with a higher rate of booking cancellations, impacting planning and logistics of supplies and management of reservations, and underlining the need for digitalization.

Opportunities and Branding : Albania is known as a beach destination for tourists who usually prefer shorter stays with low levels of individual spending—a profile associated with an undiversified tourism value chain with a limited range of attractions and activities.

Unfortunately, Albania’s “blue tourism” subsector, including boating, diving, recreational fishing and aquatic sports, remains largely undeveloped. Additionally, despite Albania’s unique cultural heritage, cultural tourism represents a small fraction of the industry.

Mapping the future

Prepared by IFC and the World Bank, the Albania Country Private Sector Diagnostic ( CPSD ), released in June 2022, highlights massive investment opportunities for the private sector. It also underlines the need for a strong policy roadmap that can set the course for a higher-value-added, more diversified and sustainable tourism sector.

With the pandemic bringing about a shift in tourist preferences—from mass tourism to small group outdoors-based tourism—this could be a good opportunity for Albania. The country can reposition its tourism sector to cater to new markets and rebrand as a destination for niche and high-end tourism. 

Further, linking blue tourism in coastal areas to nature-, food-, and culture-oriented tourism in the country’s mountain forests and well-preserved villages could raise average spending, extend the average length of stay, reduce seasonality and ease the pressure on overcrowded tourism hotspots. Implementing the government’s Blue Tourism Strategy could increase international arrivals by 208,000 a year, boosting tourism revenue by over $400 million annually.

However, shifting to a more diverse and sustainable tourism model will require major investments, for example, in marinas and nature-based activities. Albania will need to address critical infrastructure bottlenecks while increasing air connectivity and expanding road networks to develop inland tourism and promote tourist circulation.

Albania will also need investments in water and waste management along with regulations and environmental safeguards to ensure destinations are sustainable. The growth of ecological and cultural tourism will require specialized accommodations and supportive infrastructure for the country’s national parks, inland villages and cultural heritage sites. Additionally, it will be key to develop a skilled workforce, support firms with innovation and technology transfer and improve access to finance for tourism operators.

With strong government support, timely investments in infrastructure and effective policy and regulatory measures, the private sector can contribute to a robust tourism industry, turning Albania into a top tourist destination while preserving its underlying natural and cultural assets.

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Rachel (Raha) Shahidsaless

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Albanian Tourism Association starts preparations for the upcoming touristic season

posted on March 19, 2015

The Albanian Tourism Association has started the preparations for the new touristic summer season, with the aim to ensure an excellent performance of state institutions and private operators in touristic areas. In the framework of this, the ATA held an official meeting with Ministry of Tourism and Economic Development officials and tourism experts and the focus of their discussions was the compilation of short and long term measures regarding the tourism sector.

An important topic discussed was also the organization of the National Conference of Tourism, which will be organized for the seventh time this year by the Albanian Tourism Association in collaboration with operators in the tourism industry, whose activities are connected or established in touristic areas.

In the line of these preparations, the ATA will hold trainings and seminars in the field of “services and hospitality” for hotels staff, touristic agencies, bars and restaurants. The training programs which will be held on April also include the training of ATA’s staff and inspectors in the management and marketing fields. The trained staff will be certified by the American Hotel and Lodging Education Institute and will be held not only in Tirana capital but also in other cities throughout the country.

News source/photo credits: ATA

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Tourism and Hospitality in Albania 2022 An assessment of tourism trends and performance

  • Tourism and Hospitality in Albania 2022 An assessment of tourism trends and performance pdf (4.2 MB)

Tourism and Hospitality in Albania 2022

Tourism and Hospitality in Albania 2022 An assessment of tourism trends and performance

December 20, 2022

In the second half of 2022, UNDP in cooperation with the Albanian Tourism Association conducted a study to assess the impact of the war in Ukraine on the tourism sector. The main goal was to collect and analyze data on hospitality and tourism focusing on the main actors from the supply and demand side.

In addition to data from official sources, the study included surveys and focus groups with the hospitality and tourism sector as well as a representative survey with the urban population. Innovative techniques were also used to extract data from online booking platforms. The report summarizes a series of findings and perceptions, conclusions and recommendations that offer a comprehensive picture of tourism in Albania in 2022.

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albanian tourism association

Through the years

Albanian Tourism Union Association has had a series of achievements and successes, both in the implementation of several different projects, as well as in the organization of a large number of activities and info tours to promote the tourism potential of Albania.

Among the main activities we can mention:

“Welcome to Albania” 2005 – A Joint promotion of Albanian tourism resources in cooperation with the British Albanian Chamber of Commerce and the Albanian Agribusiness Council. This activity was honoured with the participation of the English lord Richard Cooper (Bt.)

Info Tour with Italian Tour Operators

In September 2005 Albanian Tourism Union Association organized the first Info Tour with Italian Tour Operators to promote Albania in Italy

albanian tourism association

Joint Table with Albania National Tourism Agency

In December 2005 Albanian Tourism Union Association hosted a Joint Roundtable with Albania National Tourism Agency called “Priority of cultural tourism in the activities of of incoming tour operators travel “

The event focused on Discussions and support from the Ministry of Tourism in prioritizing the cultural tourism in Albania.

National Conference “Tourism – Priorities and Challenges”

This Conference was organized in May 2006 and was also supported by other business associations, as well as by the Ministry of Tourism, as its co-organizer, to discuss the main priorities of tourism and the challenges of the future.

Presentation of Albanian tourism in the Russian market

A Workshop organized in January 2007, in collaboration with the main Russian Tour Operators, in order to discuss the promotion of Albania to the Russian tourists, as a potential destination for summer holidays.

Joint Roundtable “Enforcement of Tourism Law – For Tourist and Hotel Activities”

January 2008 – Analysis and Discussions by the tourism business community on the implementation of the Tourism Law and the problems that arise. Joint roundtable with the Ministry of Tourism, SNV Project, with the assistance and consultancy of Mr. Richard Denman, consultant at WTO.

“Go Regional” Roundtable

This activity was organized by Albania Tourism Union Association, as an initiative for the integration of Regional Tourism with the surrounding countries – Kosovo, Montenegro, Macedonia, where a joint agreement was signed between the business communities of tourism of these countries.

4th National Tourism Conference

A Joint Activity of the Ministry of Tourism with Tourist Associations organized in April 2009, with the participations of the tourism associations and the Ministers of Tourism, Health, Environment, Deputy Ministers of Foreign Affairs and Interior.

National Activity “Tourism and Police”  

This theoretical-practical activity is organized every year by the Presidency of Albania Tourism Union Association and the Directorate of Border Police and Immigration. It emphasizes the coordination and institutionalization of joint activities between the institutions, in order to increase the quality of services in tourism and strengthen of the fight against informality in tourism.

Establishment of the Regional Tourism Organization

The organization was established in February 2010 in Tirana ceremoniously in the presence of the main local media, with representatives from the business community of travel agencies from Albania, Kosovo, Macedonia and Montenegro involved in the respective organizations

Promotional activity with the Polish Chamber of Tourism (PIT)

In October 2011 Albania Tourism Union Association, organized a promotional activity with the Polish Chamber of Tourism (PIT), aiming to introduce Polish partners interested in the Albanian tourism market and to promote the most prominent tourist destinations of Albania.

The activity was attended by more than 180 operators and many Polish print and visual media journalists, who were introduced with the cultural and historical tourism potential of Albania

Promotion of Albania to the Czech Republic market

In June 2014, a memorandum of cooperation was signed between the association of Czech Republic agencies and Albania Tourism Union Association, where some of the Czech media and representatives of the Czech Tourism National Agency were present in the event.

It was finalized with a study tour organized throughout Albania.

National Tourism Conference

Albania Tourism Union Association organized in May 2015, the national tourism conference, with the support of the Minister of Tourism Mr. Arben Ahmetaj, in cooperation with Business Albania, the National Tourism Agency (AKT), the Albanian Agrotourism Council (KASH)

In this conference it was emphasized the contribution that Albania Tourism Union Association has given to the increased number of tourists from the European Union Countries,

Some other main topics were treated such as:

The Growth and development of rafting tourism, development of cycling tourism, Development of agro and rural tourism, development of mountain tourism destinations, as a nationwide potential for incoming tourism in Albania.

International Tourism Fair (International Tourism Fair “Tirana 2016”)

This fair was initiated by the Albania Tourism Union Association and was organized in cooperation with the Ministry of Tourism and Albexpo Group, on 5 & 6 February 2016.

The main purpose of this activity was to promote the tourist potential of Albania towards foreign visitors.

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Albania's Tourism Expected to Keep Increasing during 2024

Tourism was the sector that shone in 2023, with a record number of visitors and returning to the best year on record. The objective of 10 million visitors, although still "uncertified" by the official publications of the Institute of Statistics, seems to have been achieved, as by November there were over 9.5 million visitors.  In relation to the previous year, the year 2023 marked an increase of over 30% in the number of foreign citizens who entered the Albanian territory. The tourism industry, which at the beginning of last year expected a satisfactory growth, but without foreseeing the real levels at which the flow of visitors appeared, was caught by surprise.  Tourist operators estimate that 2023 was the best year for Albania as a tourist destination and brand, but also the point where there should be quick reflection, in order not to turn this situation into a boomerang, due to the bottlenecks that the service shows, the lack of of human resources, infrastructure and transport or organization of mobility.  The year 2024, thanks to the good echo of the promotion in the international media and social networks, is expected to be a continuation of the one we left behind.  The march remains safe and indicative of this are the contracts with guarantees of organized tourism, which were signed in the middle of last year and marked a double-digit increase in number.  Rrahman Kasa, president of the Albanian Tourist Union, says that the number of contracts with guarantees has marked a double-digit increase in relation to organized tourism in the country. The increase in demand has been such, leaving some of the international partners without meeting their needs or planning for additional capacities.  "The contracts have been closed since the middle of 2023. From what I see in general from the market, it is an increase that goes up to 35% 'e-commitment', or the commitment to enter into a guarantee relationship.  For the year 2024, the guaranteed capacities have been exhausted and some partners have secured their requirements, while others have not managed to find the required capacity.  The Polish market leads for this year as well, and then comes the Czech one and others in a row", - underlines Mr. Case for "Monitor".  In the past year, in relation to organized tourism, in addition to the Polish market, other important groups remain the Czechs, the Spanish. The presence of tourists from the Baltic countries, Hungary, Slovakia was also noted.  Meanwhile, the Nordics, the Germans and the Swiss were organized with 'block seats' (reserving seats on airlines, but not special charters).  Poles were the group with the largest growth in 2023 for organized tourism. The figures up to October showed a 34% increase in the 10 months of last year compared to the previous year. Specifically, in January-October 2022, over 165 thousand Poles came, while in the same period of 2023, there were over 222 thousand.  For Arben ?ipa, from the Association of Hoteliers in Saranda, the Polish tourist is of high quality as it includes all categories, from those who don't spend to those who spend a lot.  "The Poles lead in organized tourism. It has an increasing trend with significantly higher levels from year to year and remains the most stable.  The peculiarity of the Polish market is that it includes all categories or economic levels in the flow. They are a group of tourists who spend economically, even much more than any other type of market", Mr. Chip.  Albania, marketed as an economic destination, had a significant number of tourists who had as the main reason for choosing the low costs. Most of the European sand and sea destinations saw price increases from the high inflation that accompanied the Eurozone and this was one more reason for Europeans to include Albania in their adventure list.  The increase in demand from international promotion, but also economic prices, brought another chain effect that follows the logic of the market, which is the increase in prices. This was clearly seen in the middle of last year, when packages for guaranteed contracts increased by at least 35%.  "The prices set in 2023 in guarantee contracts, which belong to the next season, have marked a drastic increase, ranging from 15-25%, which is not normal for a cooperative relationship like we have with foreign agencies.  At this level, Albania will be sold 25% more expensive and the customer, who is used to the prices of the past years, will be surprised with a significantly higher price. Let's say that, if a package was sold for 1000 euros, now it will be sold for 250 euros more and the value is not small.  This significant increase is the result of the devaluation of the Euro and increased costs", - asserts Mr. Cash register from the Albanian Tourist Union.  Giving this signal in the middle of last year may indicate that during this year, prices driven more by demand may increase even for individual tourists.

Such a step may affect the group of those who choose Albania as an economic destination. Last year, the adventure tourist and the tendency to spend minimally prevailed.  This is also related to the fact that young tourists prevailed, who have a limited budget. You could reach this conclusion if you compared the flow of tourists with consumption that did not have the same growth rate.  "Compared to 2022, if we talk about the number of tourists, I think that in some regions there were twice as many, and in others, 70-80% more tourists. Consumption has not increased at the same rate, but in relation to 2022 we can say that it has increased by 50%.  Not all ages of tourists have spent a lot", Mr. Chips in the closing of the balance of tourism 2023.  (Source: Monitor)

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Tips and information for tourists about Albania and our touristic places: what to see, where to go, cities, museums and monuments, activities, guided visits and tours, beaches, gastronomy, hotels and guides.

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Top destinations in albania to visit.

Coastal tourism

Coastal Tourism

Himarë; The municipal town's main features are its beachfront promenade, the tavernas, and the historically conserved old town located on a hill.

Mountain Tourism

Mountain Tourism

Theth, Shkodër; The Albanian government has designated Theth a Protected Historic Center. Theth National Park, a region of remarkable natural beauty, has the village in its center.

Cultural tourism

Cultural Tourism

Butrint, Sarandë; Butrint, an old Illyrian city, is regarded as one of Albania's most significant archaeological monuments. Designated a UNESCO World Heritage Site in 1992 due to its vast wealth of cultural, historical, and ecological importance and long history.

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The 2019 bus schedules (inter-city) are now available here! We strongly recommend using the inter-city buses in Albania. They are the safest and easiest way to travel our beautiful country. Getting around by train From 30 August  2010

1. 05.30 06.27 06.15 07.15

2. 08.30 09.31 08.45 09.45

3. 14.10 15.07 09.20 10.20

4. 15.25 16.23 13.05 14.05

5. 16.25 17.23 16.40 17.40

6. 19.55 20.53 20.10 21.10

1. 13.15 16.50 05.40 09.21

1. 05.30 13.10 13.25 21.05

1. 16.30 22.15 04.30 10.20

Shenim : Trenat ndalojne dhe në stacionet Vorë,Sukth e Shkozet.

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COMMENTS

  1. ATU

    Promoting. Albania's tourism potential and the services of ATU members, through freqquent networking events, trainings, B2B meeting and fam trips.

  2. About ATU

    ABOUT ATU The "Albanian Tourism Union" association was founded in 2005 and it's an independent association which has as its mission and purpose the protection of rights and interests of all subjects that operate in the field of tourism.

  3. Welcome to Albanian Tourism

    Welcome to Albania, a nation rich in culture, history, architecture, and unspoiled beaches! Albania's attractions of ancient towns, hidden wines

  4. Home

    We have the power to change the tourism industry in Albania. Members of our association ATOA have often been part of television debates to discuss the problems and challenges of the sector. Constructive debate and arguments have been part of these panels with other tourism actors and government representatives.

  5. Join

    This association aims to protect the interests of entities operating in the tourism sector such as: Incoming & Outgoing Tour Operators, Travel Agencies, Ticketing Agencies, Tourist Guides, Tourist Transporters, Accommodation Units, Tourist Restaurants and other Associations Associated with the Albanian Tourism Union.

  6. National Association of Tourist Guides of Albania

    National Association of Tourist Guides of Albania - NATGA, Tirana, Albania. 2,266 likes · 52 were here. National Albanian Tourist Guide Association (NATGA)

  7. Albanian Tourism Association (ATA)

    Submitted by opentrends on Fri, 12/12/2014 - 13:42

  8. Albanian government to draft the new fiscal package for the tourist

    Zak Topuzi, representative of this industry and Head of the Hotel-Tourism Association, part of the Albanian Tourism Association (ATA), said for the RTSH that they are in constant communication with the authorities and have prepared the package of requests to ensure a better partnership, in support of this industry and to its empowerment through ...

  9. PDF Albanian Tourism Association (ATA) The work done so far and the vision

    The genesis In April 2008, 400 Albanian tourism businesses responded positively to the proposal of creating a representing association and 120 of them signed membership under the first umbrella organization of businesses in the country.

  10. Tourism 2.0 in Albania: A new opportunity for resilient growth

    Tourism 2.0 in Albania: A new opportunity for resilient growth. In a striking example, Albania has shown how the tourism sector can drive economic development. Following the country's turbulent economic and political transition in the 1990s, tourism was perched on the sidelines of the Albanian economy. International travel, hospitality and ...

  11. Albanian Tourism Association starts preparations for the upcoming

    The Albanian Tourism Association has started the preparations for the new touristic summer season, with the aim to ensure an excellent performance of state institutions and private operators in touristic areas.

  12. Tourism and Hospitality in Albania 2022

    December 20, 2022. In the second half of 2022, UNDP in cooperation with the Albanian Tourism Association conducted a study to assess the impact of the war in Ukraine on the tourism sector. The main goal was to collect and analyze data on hospitality and tourism focusing on the main actors from the supply and demand side. In addition to data ...

  13. Through the years

    Albanian Tourism Union Association has had a series of achievements and successes, both in the implementation of several different projects, as well as in the organization of a large number of activities and info tours to promote the tourism potential of Albania.

  14. Matilda NACO-ANDONI

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