berlin tourism fair

04. - 06. March 2025 | World's leading trade fair for tourism and the hospitality industry

The ITB Berlin encompasses the entire spectrum of travel – from countries and destinations to tour operators, booking systems, transport services, hotels, and other service providers aiming to enhance their customers' vacation experiences. It offers insights into the diverse facets of the global travel and tourism sector and provides opportunities to discover the latest products, services, and innovative concepts and trends.

A special focus is placed on the Business Travel sector, which, along with Leisure Travel, represents an important and profitable segment. The globalization of the economy has increased the significance of business travel. The ITB Berlin serves as a platform to explore new trends, concepts, and opportunities for cooperation in this sector.

The fair is of great importance not only to trade visitors but also to the general public. It offers the opportunity to gain firsthand information about destinations and gather inspiration for future travels.

The Messe Berlin exhibition grounds, equipped with state-of-the-art infrastructure and technology, meet the diverse requirements of exhibitors and visitors. Its central location in Berlin makes the ITB Berlin easily accessible internationally and provides an attractive setting for the global meeting of the travel and tourism industry.

In summary, the ITB Berlin is a key event for stakeholders in the global travel and tourism industry. It serves not only as a business platform but also as a forum for the exchange of ideas and innovations that shape the future of travel.

On the whole the organisers welcomed on the 3 days of the fair, from 07. March to 09. March 2023, about 5500 exhibitors from 161 countries and 90127 visitors from 180 countries on the ITB in Berlin.

The ITB will take place on 3 days from Tuesday, 04. March to Thursday, 06. March 2025 in Berlin.

Audience: professional visitors and general public

Cycle: annually

Local time: 02:34 h (UTC +02:00)

Fair location:

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• < 1000 interested persons
• 05. - 07. March 2024 Berlin
• 5500 exhibitors from 161 countries
• 90127 visitors
• 09. - 13. March 2022 Online
• 09. - 12. March 2021 Online
• 10000 exhibitors
• 113500 visitors
• 110000 visitors
• 109000 visitors
• 10000 exhibitors from 187 countries
• 120000 visitors
• 10096 exhibitors from 186 countries
• 175000 visitors
• 10147 exhibitors
• 114000 visitors
• 7354 exhibitors from 189 countries
• 130000 visitors
• 7276 exhibitors from 190 countries
• 132000 visitors
• 7400 exhibitors from 180 countries
• 127500 visitors

Downtown Berlin: 11.19 km in a straight line

Trade Fairs in Berlin

Product groups: books, bus tours, cultural tourism, holiday destinations, hotels, hotels, spa trips, tour operators, travel, …

• Tourist Industry

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.

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Where does the ITB taking place? The ITB fair takes place in Berlin, at the Messe Berlin.

When is the ITB taking place? Visit the ITB from 04. - 06. March 2025.

How often does the ITB take place? The ITB takes place annually.

What kind of fair is the ITB? The ITB is an exhibition for Travel, Holiday and Tourism.

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UN Tourism | Bringing the world closer

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UNWTO at ITB Berlin: Setting Priorities for Tourism

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• 10 Mar 2023

UNWTO returned to ITB Berlin with a clear message: Tourism is back and committed to delivering positive change that goes beyond the sector itself.

Tourism returns – why ITB matters

ITB Berlin is the world's biggest tourism and travel trade fair. This week's event was the first in-person ITB for four years and comes as the sector's recovery is well underway. According to UNWTO, international tourism could reach 80 to 95% of pre-pandemic numbers by the end of the year, with 70 million international arrivals recorded in January alone (more than double the number of January 2022).

The return of ITB was heralded by UNWTO as proof of strong confidence in travel as "the ultimate barometer of trust" . UNWTO Secretary-General Zurab Pololikashvili was invited to officially open the event, alongside Germany's Vice-Chancellor Robert Habeck, Georgian Prime Minister Irakli Garibashvili, Berlin Mayor Franziska Giffey, and public and private sector leaders.

Education and Investment: Key Priorities for Tourism

At the official ITB opening, UNWTO reinforced the importance of education, training and investments for tourism's ability to deliver on its potential.

In Berlin, UNWTO announced a new partnership that will see the Organization work with Saudi Arabia to promote education and professional development in tourism.

Alongside this, UNWTO also signed a new agreement with the Business School of Lucerne University of Applied Sciences and Arts to partner towards the creation of a new Bachelor of Science degree in International Sustainable Tourism.

The key message of investing in people was also stressed as UNWTO took part in a special Industry Roundtable . The event built on UNWTO's status as the bridge between the public and private sectors. Recognizing the vital need for more and better-targeted investments to put transformative plans into action, UNWTO also confirmed that World Tourism Day 2023 will be celebrated around the theme of "Tourism and Green Investments" .

Accelerating tourism climate action

Against the backdrop of ITB Berlin, UNWTO released a new report highlighting the progress that global tourism has made in measuring greenhouse gas emissions. "Climate Action in the Tourism Sector" was developed by UNWTO with support from the German Government and in collaboration with UN Climate Change (UNFCCC). The recommendations will help ensure more reliable measurements of GHG emissions towards fulfilling the commitments of the Glasgow Declaration on Climate Action in Tourism.

Tourism for all

ITB 2023 coincided with International Women's Day. To mark the occasion, UNWTO was joined by UN Women to present a summary of the achievements of the "Centre Stage: Women's empowerment during the COVID-19 recovery" project . The initiative made clear the extent to which women working in tourism were particularly impacted by the pandemic. And while tourism remains a leading employer of women , UNWTO and UN Women jointly stress that the sector is still to deliver on its women's empowerment potential.

Finally, to further advance the diversification of the sector and the growth of areas that can deliver new benefits, a special UNWTO Roundtable Discussion on "Connecting Sports Tourism to Health" was held at ITB ahead of the 2nd World Sports Tourism Congress in Zadar , Croatia (26-27 April).

Related links

• Download the News Release in PDF
• World Tourism Day 2023
• UNWTO Regional Department for Europe
• 2nd World Sports Tourism Congress

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ITB Berlin 2023: UNWTO Hails the Fair's Official Opening

Tourism is on track to achieve full recovery this year and ready to deliver on its potential as a pillar of peace and sustainability, UNWTO has told sector leaders at ITB in Berlin.

As the leading tourism trade fair celebrates its first in-person event since 2019, UNWTO data shows that more than twice as many people travelled internationally in January  as they did at the start of last year. According to UNWTO Secretary-General Zurab Pololikashvili, the message is clear:  "Tourism always comes back" , and the return of ITB, alongside the recent re-opening of China, is clear proof of  renewed confidence  in international travel.

Building a better tourism

Secretary-General Pololiksahvili was invited to be part of the official inauguration ceremony for ITB 2023, alongside Germany's Vice-Chancellor Robert Habeck, Georgian Prime Minister Irakli Garibashvili, Berlin Mayor Franziska Giffey, and public and private sector leaders. While welcoming the positive data, he also stressed that tourism has a " responsibility to grow back better . We must speed up and scale up to a more sustainable and resilient tourism."

Outlining UNWTO's priorities for the sector, Mr. Pololikashvili urged both governments and businesses to recognize the importance of  education and training , as well as the crucial role of  investment  – the "missing ingredient" for turning plans for greater sustainability and resilience into reality. Investment will be the theme for World Tourism Day 2023, to be celebrated on 27 September.

UNWTO at ITB 2023

At ITB 2023, UNWTO will be part of a special Industry Roundtable, focusing on 'transitions in travel', while also sharing key knowledge and insights into tourism's climate action efforts, and expectations for tourist behaviour as the sector's recovery continues. UNWTO will also provide an update of its leading work in tourism for rural development, including through the Best Tourism Villages initiative.

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A variety of trade fairs

In addition to world-famous trade fair highlights such as the International Tourism Exchange (ITB), Green Week, and the International Consumer Electronics Fair (IFA), numerous other trade fairs take place in Berlin. Meet artisans at Bazaar Berlin or catch German movie stars first hand at the German Film Award. The Berlin Book Fair is also attracting increasing numbers of visitors every year. In addition to readings, there are opportunities to meet authors and publishers. Most events take place on the grounds of Messe Berlin GmbH. But you can also discover exciting trade fairs elsewhere, such as Durchreise, the world's oldest fashion fair.

14/05/2024 – 16/05/2024

CWIEME Berlin

Location Messe Berlin Messe Berlin Jafféstr. 14055 Berlin

Time 09:00 am

https://berlin.cwiemeevents.com/Home

15/05/2024 – 16/05/2024

Freelance Unlocked 2024 - Germany's First Freelancer Conference

Location Alte Münze Berlin Alte Münze Berlin

Time 09:00 am – 16:00 pm

https://www.freelanceunlocked.com/de/

Buy tickets

24/05/2024 + 2 additional dates

Gartenträume auf der Rennbahn Hoppegarten

• Sustainability

Location Rennbahn Hoppegarten Rennbahn Hoppegarten

Time 10:00 am – 18:00 pm

04/06/2024 – 05/06/2024

MOVE - The Conference for Sustainability Communication

• MICE-Events

Location Quadriga Forum Quadriga Forum Werderscher Markt 15 10117 Berlin

Time 08:30 am

https://move.depak.de/

14/06/2024 – 16/06/2024

Mary Jane Berlin

Time 10:00 am

https://maryjane-berlin.com/2024/

Lab-Supply Berlin

Location Estrel Hotel & Convention Center Estrel Hotel & Convention Center

Time 09:30 am

https://www.lab-supply.info/besuchen/berlin

18/06/2024 – 19/06/2024

VIR Innovationstage

Location tba tba Berlin

https://v-i-r.de/events/vir-online-innovationstage/

26/06/2024 – 28/06/2024

Capital Congress 2024

Location Hub 27 Hub 27

Time 00:00 am – 00:00 am

19/07/2024 – 21/07/2024

Berlin board game Con

Location Estrel Hotel & Convention Center Estrel Hotel & Convention Center 12057 Berlin

Time 17:30 pm

https://berlin-con.de/

Börsentag Berlin

• Free of charge

Location Ludwig Erhard Haus Ludwig Erhard Haus

http://www.boersentag-berlin.de/

07/09/2024 – 08/09/2024

Green World Tour

Location Malzfabrik Schöneberg Malzfabrik Schöneberg Bessemerstr. 2-14 12103 Berlin

Time 11:00 am

https://www.autarkia.info/green-world-tour-berlin/

Hauptstadtmesse

https://www.hauptstadtmesse.de/

21/09/2024 – 22/09/2024

BUCHBERLIN 2024

• Accessible Events

Location Arena Berlin Arena Berlin Eichenstr. 4 12435 Berlin

https://www.buch-berlin.de/

12th Berlin Job Fair

Location Olympiastadion Berlin - Besucherzentrum Olympiastadion Berlin Olympiastadion Berlin - Besucherzentrum Olympiastadion Berlin

Time 12:00 pm

https://www.berliner-jobmesse.de

04/10/2024 – 06/10/2024

Design Fair Berlin

• Bauhaus & Modernism
• The roaring twenties in Berlin

Location Trabrennbahn Karlshorst Trabrennbahn Karlshorst

Time 17:00 pm

http://www.design-boerse-berlin.de

VDI nachrichten Recruiting Tag

https://www.ingenieur.de/recruiting-tage/berlin/

heise Jobs IT Tag

Location Spreespeicher Spreespeicher

https://it-jobtag.de/berlin/

11/10/2024 – 12/10/2024

deGUT – Messe zum Gründen und Unternehmen

http://www.degut.de/

25/10/2024 – 27/10/2024

Manga and Entertainment Expo - MEX Berlin

• International

Location Messe Berlin Messe Berlin, Nordeingang Messedamm 22 14055 Berlin

https://mex-berlin.de

05/11/2024 – 07/11/2024

Location Messe Berlin Berlin ExpoCenter City (Messegelände Berlin) Messedamm 22 14055 Berlin

http://www.belektro.de/

06/11/2024 – 10/11/2024

Bazaar Berlin

http://www.bazaar-berlin.de/de

ITB Berlin Tourism Fair 2024 - March 5-7, 2024

Join us to explore what's new in the world of the hospitality-tourism industry, join our network.

HERE TO STAY //

Große neuigkeiten für das berlin travel festival 2024.

Liebe Reisebegeisterte,

wir sind überglücklich, ankündigen zu dürfen, dass das Berlin Travel Festival auch im Jahr 2024 weitergehen wird!

Wir haben erkannt, dass unsere Stärke in einem unverwechselbaren Festivalformat liegt, das sich nicht mit traditionellen Messen mischen lässt. Deshalb kehren wir mit unserem einzigartigen Konzept aus Vorträgen, Workshops und Meet-ups für Reisebegeisterte zu unseren Wurzeln zurück.

An einem zentraleren Ort und in einem Umfeld, das zu unseren Ideen und unserer Community passt, werden wir 2024 neu durchstarten. Mit einem überarbeiteten Format wollen wir die Begeisterung für das Reisen weiter entfachen.

Seid gespannt und freut euch auf ein Festival, bei dem Austausch, Inspiration und Gemeinschaft im Mittelpunkt stehen.

Bis bald und reiselustige Grüße,

das Team des Berlin Travel Festival

Interrail x Berlin Travel Club

Wir haben uns mit unseren Freunden von Interrail zusammengetan, um die ultimative (Zug-)Reisegarderobe für Euch zu entwerfen.

Werft einen Blick auf die komplette Kollektion in unserem Online Shop.

Special Areas

Erlebt die beeindruckende Foto-Ausstellung mit 50 großformatigen Bildern der Gewinner des Red Bull Illume Outdoor & Adventure Photography Awards 2023.

Und lasst euch in unserem Tiny House Village rundum zum Thema beraten und inspirieren.

Alle Aussteller beim Berlin Travel Festival teilen unsere Begeisterung für das Reisen, von Destinationen über Unterkünfte bis hin zu Veranstaltern und Marken.

Hier findet ihr unsere Aussteller, auf die beim Festival 2023 dabei waren.

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In unserer Brand-Section empfehlen wir euch unsere liebsten Destinationen, Reiseveranstalter, Unterkünfte, Verlage für Reiseliteratur, Vertreiber von Travel-Gadgets, Tiny House Experten und viele andere Brands die sich bei uns zuhause fühlen.

Destinationen

Länder, Städte, Regionen – Orte, an denen ihr gerne seid oder schon immer mal hinwolltet.

Egal ob ihr mit dem Fahrrad, dem Auto, der Bahn, dem Schiff, dem Flugzeug oder einfach zu Fuß unterwegs sein wollt – wir haben die beste Auswahl an Transport-Dienstleistern für euch zusammengestellt.

Unterkünfte

Hotels, Motels, Hütten, kleine Häuser – die besten Orte für eure nächste Übernachtung.

Reiseveranstalter

Food Trips, Ausflüge, geführte Touren und perfekt arrangierte Ferien.

Reiselektüren

Die besten Lektüren, die besten Karten und die besten Reiseführer… eine Auswahl an großartigen Verlagen, Blogs und Magazinen.

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2023: Berlin tourism continue to rise

• A total of around 12.1 million visitors (+16%) and around 30 million overnight stays (+12%) in hotels
• Rise in share of international guests to 40 per cent. Great Britain, USA and the Netherlands rank among the top 3
• Berlin voted among the most popular cities in the world to travel to in 2024 as per surveys

Berlin, 23 February 2024  Berlin tourism sees a steady recovery: Around 12.1 million guests visited the German capital in the year 2023 and accounted for 29.6 million overnight stays. The figures were presented this morning by Berlin's Senator for Economic Affairs Franziska Giffey together with Managing Director of visitBerlin  Burkhard Kieker at a press conference on the Berlin TV tower. The number of guests jumped by 16 per cent and the number of overnight stays increased by twelve per cent. A total of 718 accommodation establishments were ready to welcome visitors.

Franziska Giffey , Mayor and Senator for Economic Affairs, Energy and Public Enterprises said: "2023 was a very successful year for Berlin's tourism and convention business. This positive trend is sure to continue. We are among the top cities in Europe alongside London and Paris, and Berlin was recently voted one of the most interesting destinations in the world alongside New York and Cape Town. With more than twelve million guests from all over the world and around 30 million overnight stays last year, the trend is quite obvious: Berlin is luring an ever growing number of tourists. The city's cosmopolitanism and tolerance, culture and creativity, neighbourhoods and metropolis, innovation and economic strength together with its commitment to urban tourism are the aces up our sleeve. This development is beneficial for our entire city and we will continue to systematically support the industry in order to secure important jobs and make Berlin one of the most attractive, innovative and sustainable cities in the world - in other words, a place that everyone should visit at least once in their lives."

Burkhard Kieker , Managing Director of visitBerlin , said: "Berlin is buzzing. We welcomed more international guests again in the year 2023. We are very pleased about the interest expressed by our Polish neighbours. The whole city benefits from this success, especially the culture, tourism and event industry. This is not a simple matter of course, rather it is the culmination of close cooperation between all players in the industry."

Overnight stays by international guests, especially from the UK, the USA and the Netherlands  In the year 2023, the share of international overnight stays exceeded 40 per cent for the first time since 2019. In addition to Germany, the most important source markets were once again the UK (1.3 million overnight stays, +35%), the US overseas market (1.2 million overnight stays, +19%), the Netherlands (843,000 overnight stays, +10%), Spain (643,000 overnight stays, +10%) and Italy (637,000 overnight stays, +23%). Polish guests also travelled more to Berlin (607,000 overnight stays, +30%).

The tourism and event industry reaps the benefits The local leisure and cultural sector also enjoyed stable growth in the number of visitors. Tourist attractions were delighted to see a four per cent increase in visitors as compared to the previous year. The number of visitors to museums and memorials rose by 22 per cent. Theatres recorded an increase in visitors of 19 per cent and sightseeing providers had 17 per cent more guests. This data is based on the visitBerlin market research tool " Visitor Insight ". 

Berlin ranks among the world's best destinations for city breaks Berlin's appeal shines through in an international comparison: In the current "Best cities in the world 2024" ranking, Berlin is one of the three most interesting cities in the world, along with New York and Cape Town, according to  TimeOut-Magazine . In the European City Travel Study 2023/2024 by  ProjectM , in which 6,000 city travellers in Germany, Austria and Switzerland were surveyed, Berlin is placed first and, together with Paris, is one of the top city travel destinations in a comparison of 170 cities in Europe. 

Highlights for 2024: European Football Championships, 35th anniversary of the fall of the Berlin Wall, 100th anniversary of IFA Berlin is hosting several high-profile events in the year 2024. In summer, Berlin will celebrate a giant football and cultural festival: The Olympic Stadium will host five matches and the final of the 2024 European Football Championships. Thanks to the fan zone at the Brandenburg Gate, even those who do not have a ticket for the Olympic Stadium can enjoy the big public viewing event. This September, the IFA celebrates its 100th anniversary. Autumn of 2024 will be dedicated to the 35th anniversary of the fall of the Berlin Wall. Berlin is also looking forward to several other anniversaries, such as the 20th anniversary of the Festival of Lights, the 50th Berlin Marathon and 55 years of the Berlin TV Tower.

Important congresses for 2024  The congress business is also booming: Numerous congresses are on the agenda in 2024, especially in the fields of medicine and science. Among them we have the EHRA Heart Congress in April (European Heart Rhythm Association, 7-9 April, with 5,000 participants), the Annual Breast Cancer Congress in May (ESMO Breast Cancer 2024, 15-17 May, with over 4,000 participants), the World Health Summit in October (13-15 October, with over 3,000 participants in Berlin) and the German Nursing Day in November (7-8 November, with 3,500 participants). In addition to the IFA, another absolute highlight will be the Greentech Sustainability Festival, which will take place for the first time at the Berlin Exhibition Centre (15-17 May) and is expected to host 10,000 guests.

visitBerlin “Inspiring the world for Berlin.” With this mission, Berlin Tourismus & Kongress GmbH promotes Berlin’s destination management as well as the city’s tourism and congress marketing. Under the visitBerlin brand, the company is a partner, actor, source of creative ideas, and networker. Its remit is focused on sustainable product development and marketing city-compatible tourism services in all twelve Berlin boroughs with the aim of maintaining the life quality of local residents and harmoniously increasing experience value for visitors. As a tour operator, visitBerlin also issues the Berlin WelcomeCard , the city’s official tourist ticket. The company also operates the Berlin Tourist Info Centres. On visitBerlin.de, Berlin’s official tourism website, visitors can find all the information they need on every aspect of their trip to the city. Find out more about visitBerlin on about.visitBerlin.de

Take a look at the Berlin Highlights 2024  here . For all information about a visit to Berlin, please go to  visitBerlin.de . Press release from the Berlin-Brandenburg Statistical Office:    statistik-berlin-brandenburg.de/023-2024

Tourism in Berlin: Development of the travel industry :  statistik-berlin-brandenburg.de/tourismus-berlin

• Statistik Berlin-Tourismus 2023 [.pdf 134.34 KB]
• Präsentation Berliner Tourismus-Bilanz 2023 [.pdf 2.85 MB]
• Burkhard Kieker, Franziska Giffey & Sabine Wendt stellten die Tourismus-Bilanz vor (Foto: visitBerlin, Dirk Mathesius) [.jpg 3.94 MB]
• visitBerlin-Pressekonferenz auf dem Berliner Fernsehturm, visitBerlin, Foto: Dirk Mathesius [.jpg 1.31 MB]

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Visitors at the ITB in Berlin 1999-2024

Number of visitors* at the itb in berlin from 1999 to 2024.

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1999 to 2024

Figures have been partly rounded. ITB Berlin = Internationale Tourismus-Börse Berlin, tourism trade fair. * Professional and private visitors. ** In 2021 and 2022, the fair took place online due to the coronavirus pandemic. *** Rounded. In 2020 the fair was cancelled due to the risk of a coronavirus outbreak.

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About the region

• Premium Statistic Tour operators in Germany by revenue 2016-2019
• Premium Statistic Nights spent in hotels in Germany 2008 to 2023
• Premium Statistic Tourist overnight stays in accommodation in Germany 2023, by state
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