tourism management as a course

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Build Essential Tourism Skills

The diverse range of tourism courses we offer are specifically designed to equip you with the necessary skills and knowledge to excel in the dynamic field of tourism. Whether you aspire to become a travel consultant, tour operator, event planner, or hospitality manager, our courses will provide you with the latest industry insights and practical expertise to thrive in this ever-evolving sector.

The language used throughout the course, in both instruction and assessments.

Choose the Tourism Course That Aligns Best With Your Educational Goals

University of Copenhagen

Sustainable Tourism – promoting environmental public health

Skills you'll gain : Leadership and Management

(1.3K reviews)

Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona

Sustainable high-end tourism

Intermediate · Course · 1 - 3 Months

ESSEC Business School

Hotel Management: Distribution, Revenue and Demand Management

Skills you'll gain : Business Analysis, Leadership and Management, Strategy and Operations, Market Analysis, Marketing, Strategy, Business Process Management, Forecasting, Media Strategy & Planning, Operations Management, Performance Management

(2K reviews)

Beginner · Specialization · 3 - 6 Months

Introduction to Hospitality Management in the 21st Century

Skills you'll gain : Innovation, Strategy

(7 reviews)

ESCP Business School

Intercultural Management

Skills you'll gain : Business Psychology, Culture, Leadership and Management, Business Communication, Communication, Collaboration, Entrepreneurship, Human Resources, Marketing, Sales

(433 reviews)

Beginner · Course · 1 - 3 Months

Hospitality Luxury Brand Management

Skills you'll gain : Innovation

Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo

Introducción a la Hotelería y el Turismo

Pontificia Universidad Católica de Chile

English for Interactions in the Workplace Intermediate Level

Skills you'll gain : Communication

(26 reviews)

Archaeology and Heritage of Africa

Skills you'll gain : Culture

(15 reviews)

IESE Business School

How to Build an Effective Service Company

(20 reviews)

University of Washington

Business English: Planning & Negotiating

Skills you'll gain : Business Communication, Negotiation, Planning, Customer Relationship Management, Decision Making, People Management, Writing, Collaboration

(546 reviews)

Rice University

America Through Foreign Eyes

Skills you'll gain : Human Learning

(385 reviews)

Searches related to tourism

In summary, here are 10 of our most popular tourism courses.

• Sustainable Tourism – promoting environmental public health :   University of Copenhagen
• Sustainable high-end tourism :   Universitat Autònoma de Barcelona
• Hotel Management: Distribution, Revenue and Demand Management :   ESSEC Business School
• Introduction to Hospitality Management in the 21st Century :   Starweaver
• Intercultural Management :   ESCP Business School
• Hospitality Luxury Brand Management :   Starweaver
• Introducción a la Hotelería y el Turismo :   Universidad de Palermo
• English for Interactions in the Workplace Intermediate Level :   Pontificia Universidad Católica de Chile
• Archaeology and Heritage of Africa :   Universitat Autònoma de Barcelona
• How to Build an Effective Service Company :   IESE Business School

Frequently Asked Questions about Tourism

What is tourism ‎.

Tourism refers to the business of traveling for work or for fun. The industry encompasses a range of sectors, such as transportation, hotel management, food and beverage, financial services, and entertainment. Tourism is big business all over the world and contributes several trillion dollars each year to the global gross domestic product (GDP). Top tourist destinations around the world include France, Spain, the United States, China, Italy, and Turkey. ‎

What is sustainable tourism? ‎

Sustainable tourism is a specific type of travel that focuses on protecting and respecting the culture and environment of a destination while visitors explore it. It contrasts with mass tourism that solely aims to make money. Sustainable tourism meets the needs of tourists who want to visit and experience different places around the world as well as the host countries and communities that rely on the money they bring in. Money generated through sustainable tourism often pays for programs that protect natural and historical landmarks in the region. ‎

What jobs can I get in tourism? ‎

Tourism jobs include a wide range of occupations, such as hotel manager, travel agent, restaurant server, flight attendant, and tour guide. You may work at an airline, a hotel, a cruise ship, a casino, a tour company, or a retail store. Hotels and cruise ships often hire massage therapists, fitness instructors, bartenders, and housekeepers to work in their facilities. Companies like travel agencies, airlines, and hotels also have office staff who specialize in revenue management and human resources. ‎

What kind of people are best suited for roles in tourism? ‎

Individuals best suited for roles in tourism enjoy working with people and like finding ways to meet their needs. Even with the rise of technology within the industry, being able to empathize with people is important, as is the ability to work well on a team and pay attention to detail. Working in this industry requires strong problem-solving and communication skills as well as the ability to work in high-pressure situations. ‎

What are the benefits of taking an online Tourism course? ‎

Online Tourism courses offer a convenient and flexible way to enhance your knowledge or learn new Tourism skills. Choose from a wide range of Tourism courses offered by top universities and industry leaders tailored to various skill levels. ‎

What Tourism courses are best for training and upskilling employees or the workforce? ‎

When looking to enhance your workforce's skills in Tourism, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here . ‎

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Tourism Management M.T.M.

CSU's online master's in tourism management helps you develop your business management acumen, enhance your knowledge of industry practices, and understand the social and environmental impacts of global tourism — so you can live the lifestyle you love while working to create positive experiences for others.

Gain the advanced skills to thrive in an evolving industry

Global events, an evolving market, and new technology have all changed the way people engage in tourism activities. As a result, more consumers now seek regional experiences with greater personalization and a focus on sustainable, meaningful, and authentic experiences.

Start building the industry-specific knowledge you need to become a well-rounded leader in a tourism management role.

Learn a whole-system approach

Gain foundational skills as you study a holistic, integrated approach to sustainable tourism management. Explore technological and strategic business solutions that can help you operate a more agile, streamlined operation. Investigate the social and environmental impacts of this evolving industry as you learn to balance the ethical treatment of people and resources while running a profitable venture.

Throughout this master’s program, you will learn:

• Financial management processes and tools
• Effective marketing and communication strategies
• How to use data to gain insight and guide business decisions
• How to strategically and ethically manage both people and resources

Inspired by exploring the outdoors or regional cultures? Looking to align who you are with what you do? Tourism offers many options for shifting into a new career or advancing into a management role within the industry.

Build the specialized skills to make a meaningful impact on the world while doing something you love.

Gain a competitive career advantage with employers specializing in:

• Hospitality and resort management
• Outdoor and adventure travel
• Tourism management
• Destination management or marketing
• Event management
• Cruise management
• Agritourism

Start your own tourism venture

Our graduates have established roles in a variety of tourism settings all over the country and world. Some examples are numerous hotels, City Parks and Recreation Departments, and more specifically – Beaver Creek Resorts, The Cliff Lodge – Snowbird, Visit Fort Collins, Vail Resorts, U.S. Forest Service, Into the Vineyard - Wine-Inspired Travel, Adventure Sixty North, Natural Habitat Adventures, Colorado Forest Restoration Institute, Yellowstone Campgrounds, Cruise Norway, Steamboat Spring Chamber of Commerce, Universal Studios Beijing, and Taiwan Ministry of Tourism.

Graduates work in tourism positions relating to marketing, operations, event planning, and some have even founded their own companies. This program has helped students enter the tourism industry, as well as elevate their career if they were already in the tourism field.

"My online learning experience with CSU was amazing. All the professors were amazing and got back to me in a timely manner. They are so knowledgeable, helpful, and kind. They answered all my questions. I’m grateful to be part of this community."

Current role : Founder, Adumu Safaris

"The Tourism Management program at CSU significantly elevated my expertise in sustainable tourism and adventure travel and expanded my network of social entrepreneurs. With this knowledge, I established Adumu Safaris, a socially responsible safari tour company aimed at empowering my Maasai tribe in Tanzania through community-accountable ecotourism. CSU's training equipped me with leadership, finance, and sustainable tourism skills, which I now use to create transformative journeys for travelers."

Caroline R.

"My graduate program at CSU has been instrumental in my current position, where I oversee multiple departments within a hotel/lodge. The ski area management certification and M.T.M. skills I gained are vital in running a successful resort. Learning about resort finances, creating memorable guest experiences, and fostering guest loyalty have been invaluable. Connecting with professors, like skiing with one at Snowbird, provided valuable insights. My advice to current and prospective students: Engage with professors to gain informative career guidance. CSU's program equipped me with the knowledge and tools necessary for success in my industry, particularly in hotel operations and finance."

As a student in CSU’s online tourism management master’s program, you receive the same education, learn from the same faculty, and earn the same regionally accredited degree as students on campus. Additionally, you can expect:

• The Ability to Graduate in Less than a Year: In just nine months you can earn an industry-specific master’s degree that helps set you apart when seeking employment or advancement in the tourism industry.
• A Focus on People and the Planet: Learn to provide meaningful travel experiences for clients while making business decisions grounded in sustainability and social responsibility. Explore the types and extent of tourism impacts on natural resources. Discover methods for reducing the ecological footprint of tourism activities and destinations. Learn how to increase tourism's contribution to natural resource conservation while improving human welfare in the process.
• Preparation in Fact-Based Decision-Making: This program incorporates courses in global tourism policy (NRRT 662) and two courses in quantitative analysis (NRRT 601 and 602) to equip you with the knowledge needed to make smart, meaningful business decisions driven by data.

Alan Bright, Ph.D.

Alan's teaching responsibilities include on-campus and distance coursework for the M.T.M. program and courses in the natural resource tourism program. Alan's primary research interests center around theoretical applications of social psychological constructs toward the management of natural resources, including values, attitudes, behavior, and the complexity with which people think about issues. These constructs are also considered in the context of attitude and behavior change. Alan's teaching interests focus on development and administration of coursework in the tourism undergraduate and graduate programs.

Christina T. Cavaliere, Ph.D.

Cavaliere is an environmental social scientist with a focus on linking tourism and biocultural conservation. Her areas of research involve the human dimensions of socio-ecological systems including tourism impacts. She serves as an Assistant Professor of Human Dimensions of Natural Resources in the Warner College of Natural Resources at Colorado State University in Fort Collins, Colorado. Dr. Cavaliere investigates aspects of sustainability and climate change impacts related to gender, conservation, aviation, wildlife, and governance. View Dr. Cavaliere’s full bio .

Stuart Cottrell, Ph.D.

Stuart teaches courses in ecotourism, sustainable tourism development, protected area management, and research in human dimensions of natural resources. His research focus includes sustainable tourism, travel and tourism behavior, visitor impact management, and public perceptions of landscape disturbance issues. Present projects involve a National Science Foundation grant to examine land management agency and water provider perception of pine beetle impacts on water quality. As a former resident fellow with the School for Global and Environmental Sustainability, Stuart conducted a preliminary study of the impacts of mountain pine beetle infestation on recreation and tourism, which led to the present NSF project. One of the highlights of Stuart's teaching involves the monitoring of diseased corals and volunteer based conservation projects for an NGO in the Bahamas.

David Knight, Ph.D.

David has developed a unique transnational skill-set in sustainability and tourism management living and working in the U.S., Spain, the Philippines, Peru, and China. Drawing from experience as director, educator, researcher, consultant, collaborator, and confidant, David’s growing university-level leadership underscores his passion for partnerships and diversity in working with real-world organizations and communities to provide tangible, experiential learning opportunities for students. His research and consulting projects for organizations operating from local to international levels have analyzed a variety of sustainability and tourism issues pertaining to National Parks, Chinese tourist behavior, marine protected areas, and rural (e.g., Machu Picchu) community development. Ultimately, David hopes to employ his experience, compassion, and intellect to support institutions of higher learning in empowering diverse communities through exceptional outreach, student recruitment/retention, advising, teaching, and research activities.

Mike Manfredo, Ph.D. Head

Michael’s research focus is on understanding human thought about wildlife and natural resources. The goals of his current research program are: to increase the availability of human dimensions information relevant to wildlife and natural resource management; to provide for increased understanding of the role of human dimensions information in natural resources decision-making; to facilitate the integration of human dimension information into the natural resource decision-making process.

Dr. Sarah Walker

Dr. Sarah Walker’s research uses an environmental justice lens to investigate the role well-being can play in helping us better understand people’s relationships with their environments. Specifically , she studies human well-being in the context of climate resilience and adaptation in vulnerable communities around the world. Her work also investigates the well-being benefits of spending time in nature. Sarah received her PhD from Colorado State University and is currently completing her post-doctoral training at University of Colorado Boulder. She’s an avid hiker and cyclist, and loves being in the classroom with students.

Lina Xiong, Ph.D.

Lina Xiong is an assistant professor in the Department of Human Dimensions of Natural Resources. She is also called "Dr. Bear," because her last name in Chinese means bear. Dr. Bear came to the U.S. in 2006 from mainland China. Lina completed her Ph.D. in Business Administration from Temple University in Philadelphia. Before coming to CSU, Dr. Bear had taught many business courses in the College of Business at Marshall University. Her teaching assignment at CSU includes tourism strategic management, tourism marketing, and advanced lodging in the Master of Tourism Management program. She is also responsible for developing several M.T.M. courses in mandarin. Dr. Bear's research interests include service management, internal branding, employee brand motivation, and customer loyalty. She has published several articles in hospitality management journals. Recently, Dr. Bear's dissertation, titled, "Employee Brand Internalization: The Central Route to a Brand Aligned Workforce," has received a Highly Commended Award of the 2014 Emerald/EFMD Outstanding Doctoral Research Awards in the Hospitality Management category. This is a prestigious international annual award presented by Emerald and the European Foundation for Management Development (EFMD). She has worked in hospitality and tourism businesses in both China and the U.S.

What is tourism management?

Tourism management is a field of study that explores the theory and practice of creating, overseeing, and marketing tourism ventures. Management professionals in the tourism industry typically require skills in leadership, finance, and business operations. The online tourism management program offered by CSU has a unique focus on natural resource management and tourism policy.

What can I do with a degree in tourism management?

As the industry continues to evolve, there are many new and unique opportunities for professionals with an advanced tourism management degree. Graduates of the online Master of Tourism Management program will be qualified to work in fields that include: hospitality and resort management, outdoor and adventure travel, event management, agri-tourism, ecotourism, and more. Anyone intending to create their own tourism enterprise will also benefit from completing this program.

Why study tourism management?

There are numerous rewarding career opportunities in the tourism industry for people with the right skills. In the U.S. alone, tourism supports more than 15 million jobs and generates nearly $2 trillion in economic output, according to the U.S. Travel Association. Working in this industry is often appealing to individuals with a passion for travel, exploration, adventure, and the outdoor lifestyle. The primary goal of tourism ventures is to provide customers and clients with positive experiences.

What jobs can I get with a tourism management degree?

Graduates of the tourism management master’s program gain the managerial skills to create entrepreneurial ventures, or take leadership roles in the industry. Career opportunities in tourism management range from agri-tourism to hospitality and resort management. Students gain the skills to build careers as tourism program directors, event coordinators, sales managers, account executives, marketing managers, customer experience managers, and many others.

What is the average salary for hospitality and tourism?

Salaries vary widely in the hospitality and tourism industry depending on the specific job, region, and other factors. According to Glassdoor, the average annual salary (U.S.) for a tourism marketing manager is $80,673, and the average salary for a hotel manager is $59,461. The median annual salary for a resort manager is $46,342, according to PayScale.com.

What is sustainable tourism management? What is ecotourism management?

Sustainable tourism management is an approach to the business of tourism that values the environment and social responsibility as much as profit. Ecotourism is a subset of sustainable tourism that primarily focuses on exotic, remote, and/or threatened natural areas such as rainforests, coral reefs, and other fragile ecosystems. The typical goal of ecotourism is to promote the conservation of these areas by helping tourists experience them while creating minimal or no environmental impact. A portion of profits from some ecotourism ventures may also be used to help fund various conservation efforts.

Can I get a graduate certificates along with this master’s degree?

Yes. You can apply up to 12 credits of the Communication for Conservation certificate toward the Master of Tourism Management degree.

What is the average timeframe to complete the program?

The online Master of Tourism Management can be completed in two semesters. However, for students who are working full-time, this is likely an unrealistic timeframe. The average student completes the program in two years, but some students may take longer. The flexible, online program allows you to earn your degree at a pace that suits your lifestyle and goals.

Are summer classes an option?

No. All coursework in the program is during the fall and spring semesters.

What fees should I expect to pay in addition to tuition?

In addition to the tuition, students will pay a $32/semester technology fee. There will also be an added cost for books and texts.

The Master of Tourism Management requires completion of 30 credits, with a minimum of four elective credits.

All courses are eight weeks with some courses offered the first part of a semester and others in the second part of a semester. Please work with a Program Coordinator to determine your approved course plan:

Kathryn Metzger Program Coordinator, Tourism Enterprise Program (970) 491-7617 [email protected]

Linda Sawyers Program Coordinator, Tourism Enterprise Program (970) 491-7592 [email protected]

M.T.M. Curriculum

Fall semester: first 8-week session.

• NRRT 600 – Tourism Industry Concepts and Practices (2 cr.)
• NRRT 608 – Nature, Outdoor Recreation - Human Well-Being (2 cr.)
• NRRT 620 – Organizational Management in Tourism (2 cr.)
• NRRT 679A – Current Topics in Nature-Based Tourism (1 cr.)

Fall Semester: Second 8-week Session

• NRRT 615 – Sustainable Tourism Development Foundations (2 cr.)
• NRRT 650 – Financial Management in Tourism (2 cr.)
• NRRT 655 – Tourism Marketing Concepts and Applications (2 cr.)
• NRRT 679B – Current Topics in Nature-Based Tourism (1 cr.)

Spring Semester: First 8-week Session

• NRRT 601 – Quantitative Analysis in Tourism I (2 cr.)
• NRRT 677 – Project Management and Event Planning (2 cr.)
• NRRT 671 – Strategic Management for Travel and Tourism (2 cr.)
• NRRT 567 – Tourism Entrepreneurship (2 cr.)

Spring Semester: Second 8-week Session

• NRRT 609 – Tourism and Conservation (2 cr.)
• NRRT 625 – Communication/Conflict Management in Tourism (2 cr.)
• NRRT 678 – Tourism Leadership (2 cr.)
• NRRT 667 – Applied Experiential Learning in Tourism (2 cr.)

Elective Options:

Students can take the electives listed below or other electives may be approved by an advisor.

You may substitute some of the M.T.M. courses with electives from the Communication for Conservation graduate certificate program.

The are some additional options, such as RRM 520 – Lodging Management , available as well. Please contact your Program Coordinator to determine your approved course plan.

Application Deadlines

Start your application online and upload materials directly into the online system. You can save your progress and return any time.

Applications are reviewed once they are completed. You can expect to be notified of your application status within two weeks of submitting all application materials.

1 Review Admission Requirements

The tourism management master's degree requires that students have the following:

• Bachelor's degree from a regionally-accredited institution.
• A 3.0 GPA on all undergraduate coursework. For applicants who do not meet the 3.000 cumulative GPA requirement, this is an alternative admission pathway. Applicants can gain formal admission if they have a cumulative GPA between 2.800 and 3.000 or have a cumulative GPA below 2.800 and have taken six credits of regular, graduate‐level coursework (500 level or higher) at CSU and obtain a B or better in all courses.
• GRE scores are not required.

2 Prepare Application Materials

• A Statement of Purpose essay describing how this program aligns with your goals and why you’re applying for this degree.
• Your Resume or Curriculum Vitae (CV).
• Two letters of recommendation (generally from professional or academic references).
• One transcript from EACH university attended (if previous course work has been completed at Colorado State University-Fort Collins, transcripts are not required).

Please Note: Students may be unconditionally admitted and registered in their first semester of courses with an unofficial transcript. Official transcripts must be submitted, prior to or during your first semester, before you can register for your second semester of graduate work. Failure to meet this condition will result in your dismissal from the Graduate School.

• Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via e-mail are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.
• Graduate Admissions
• Colorado State University - Office of Admissions
• 1062 Campus Delivery
• Fort Collins, CO 80523-1062

3 Complete Online Application

Complete the online graduate application and pay the nonrefundable application processing fee (payable online). As soon as you have completed the required information, please submit your application. Your application will not be reviewed until it is complete and all required materials have been received.

• Select "Tourism Management (M.T.M.) – Distance" when choosing the program of study.

4 Request Official Transcripts

Request one official transcript of all collegiate work completed from all institutions attended. Transcripts from Colorado State University are not required. Transcripts must be received directly from the originating institution to be considered official.

Electronic (preferred): Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via emails are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.

Mail (if necessary) Graduate Admissions Colorado State University – Office of Admissions 1062 Campus Delivery Fort Collins, CO 80523-1062

Check Your Application Status

View your application status at any time to ensure your application checklist is complete or to check on updates.

For International Applicants

Proof of English language proficiency is required for applicants from countries or United States territories where there are official languages other than (or in addition to) English. This includes the U.S. territories of American Samoa, Guam, the Northern Mariana Islands, and Puerto Rico.

Learn more about English language proficiency requirements .

We love learning about your goals and answering any questions you have.

Program Details

• 3.0 GPA on all undergraduate coursework
• Math Entrance Exam scores recommended for applicants who have not taken the required prerequisites within the past 10 years

Application Dates

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Tourism Management, M.S.R.

Develop a comprehensive understanding of travel and prepare to excel in a multi-billion dollar industry with IU Online’s Master of Science in Recreation in Tourism Management. This flexible, online master's degree program enables you to make educated decisions and preparations for tourists, travelers, convention-goers, and more.

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Course Delivery : 100% Online

Total Credits : 35

In-State Tuition Per Credit : $518.62

Out-of-State Tuition Per Credit : $621.98

Cost of attendance may vary by campus. View the total cost calculator

Degree Overview

Your M.S.R. in Tourism Management prepares you to utilize new technologies to attract and retain visitors, and learn the ins and outs of sustainability, travel behavior, accessibility, tourism planning and development, and public health. You’ll work with industry-expert faculty and develop connections to launch your exciting career in tourism management.

You’ll graduate with an Indiana University degree respected by employers worldwide—and you can work on yours anytime and anywhere. Plus, you’ll enjoy personalized support services throughout your academic journey.

And the benefits start long before graduation. More than half of IU Online students advance in their careers before they complete their degree.

To be accepted to this program, you must have:

• A bachelor’s degree

To apply to this program, complete an online application that includes:

• Official transcripts
• Three letters of recommendation
• Statement of purpose, 600 words or fewer
• TOEFL or IELTS scores (international applicants only)

Application Dates

Fall semester (priority date): Jan 15

Fall semester: Apr 1

Spring semester: Nov 15

Degree Requirements

NONE LISTED, NEEDED FROM IU ONLINE

Find course descriptions with our Search Schedule of Classes/Courses tool .

Find the answers you need or start your application. We’re here to help!

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Hospitality, Travel and Tourism Management (BS)

Program description.

The BS in Hospitality, Travel and Tourism Management prepares students for management positions in one of the largest economic sectors worldwide. Combining a thorough liberal arts program of study with industry- specific business classes, students gain in-depth knowledge in the areas of hospitality finance, sales and marketing, revenue management, special event planning, destination development, and food and beverage operations. Students learn how to develop new hotel and resort concepts, market tourism destinations, and manage tourism and convention bureaus. Frequent site visits, industry events, and guest speakers ensure that students make use of all the opportunities New York City has to offer, both in and out of the classroom. In addition, they gain hands-on experience through internships, which develop them into successful—and highly employable—industry professionals.

New York University's Office of Undergraduate Admissions supports the application process for all undergraduate programs at NYU.  For additional information about undergraduate admissions, including application requirements, see How to Apply . 

Program Requirements

Concentrations.

The program requires the completion of 128 credits, and students may choose one of six concentrations listed below.

The BS in Hospitality, Travel and Tourism Management prepares students for a wide range of careers in hotels, restaurants, catering companies, real estate and management services companies, online travel agencies, marketing and PR firms, destination marketing organizations, event companies and consulting firms. The degree has six concentrations:

Event Management

This concentration explores career opportunities in festivals, weddings and social events, trade shows, and experiential marketing.

The event sector is growing fast, and offers a wealth of career opportunities. Whether you are interested in festivals, weddings, business conventions or sporting events, this concentration will equip you with the skills and knowledge you need to succeed in this exciting field.

Event planning, design and production are a central focus of this concentration. Event planners/producers coordinate every detail of the event: from the venue and speakers to arranging for printed materials and audio-visual equipment. They develop the concept for the event, and liaise with suppliers and staff. Event planners/producers may work for non-profit organizations, associations, hotels, corporations, and government. Many are independent business owners and coordinate events for a range of clients.

Events can also play an important role in a company’s marketing strategy. Experiential or event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays.

Marketing and Analytics

In this concentration, students study hospitality and travel sales and marketing, as well as strategies and processes that optimize a business’s revenues.

The marketing and analytics concentration provides students with in-depth knowledge of the marketing functions of hospitality businesses.  Professionals in marketing and branding roles need strong analytical skills as they conduct market research, oversee multimedia advertising campaigns, and consult with outside agencies, promotional representatives and corporate executives.

Marketers and revenue managers currently evolve in an increasingly digital and data-driven environment. They are tasked to develop and implement strategies to maximize the business's revenues and profitability. On the basis of daily reports, they make predictions of demand and make distribution channels and pricing decisions. They also leverage the power of loyalty programs and optimize the entire guest acquisition phase; in partnership with travel agencies - on and offline - and other travel intermediaries.

Leadership and Management

This concentration focuses on the operational aspects of hospitality businesses – a great concentration for budding general managers!

The leadership and management concentration provides students with in-depth knowledge of the operational aspects of hospitality businesses. This is an attractive concentration for budding general managers, as the concentration includes aspects of sales and marketing, food and beverage management, but also leadership and law. Hotel operations roles are available in a wide range of departments: front desk, catering, events, housekeeping and human resources. Professionals in operations oversee the daily activities of their teams, and aim to ensure guest satisfaction.

Hotel Real Estate Finance and Development

This concentration provides students with in-depth knowledge of financial management and the hotel development process.

The hotel real estate finance and development concentration provides students with in-depth knowledge of financial management and the hotel development process. Hotel finance careers may include responsibilities such as overseeing the financial processes of the hotel, maintaining audits and reports, producing monthly income statements, and coordinating budgets and forecasts. The hospitality sector is mostly associated with the hotel industry, however, many other asset classes fall into this sector, including large scale resorts, spas, timeshares, restaurants and casinos.

Another aspect of this concentration is hotel development and asset management. Many well-known hotel brand names do not own the building in which the hotel operates, but rather contract their management and brand name to the owner for a fee. Owners and real estate investment trusts employ analysts to maximize the returns earned by the property. Hotel investment professionals produce valuations, and make recommendations about the development of new assets or the remodeling of existing assets.

Travel and Tourism Development

This concentration prepares students for careers in destination marketing organizations, (online) travel agents, tour operators, airlines, cruise lines, PR firms, and visitor attractions.

The travel and tourism industry has shown remarkable resilience in the face of economic challenges, geopolitical conditions and natural disasters. It remains one of the largest and fastest growing industry sectors in the world. Graduate tourism degrees prepare students for a wealth of careers in the public, private and voluntary sectors. WTTC estimates that the travel and tourism sectors support 292 million jobs worldwide, or 1 in every 10 jobs.

The travel and tourism development concentration prepares students for careers in destination marketing organizations, (online) travel agents, tour operators, airlines, cruise lines, event companies, development agencies, marketing and PR firms and visitor attractions. Students will explore various aspects of this large and multi-faceted sector, including casinos, special interest tourism products, sports tourism and mega-events, entrepreneurship and destination marketing.

Entrepreneurship

In this concentration, students will learn the different aspects of the typical entrepreneurship journey: from ideation, to prototyping,  to business launch, and management as applied to hospitality.

Entrepreneurship plays a crucial role in innovation, economic development and competitiveness. The entrepreneurship concentration provides students with in-depth knowledge of the crucial role that entrepreneurship plays in the travel and hospitality business. It also provides them with the entrepreneurial and innovative mindset sought after by many employers. The courses offer an overview of the different aspects of the typical entrepreneurship cycle, from ideation to business launch and management. Courses in this concentration are experiential,  applying theory to real world problems and opportunities.

Sample Plan of Study

Learning outcomes.

Upon successful completion of the program, graduates will:

• Comprehend the historical development of the industry, including its key global stakeholders, terminology and data/information sources.
• Develop analytical and critical thinking skills, by understanding the selection of appropriate research methods and data, and the principles of analyzing data effectively to address industry challenges.
• Develop the business skills and attributes required of contemporary, global hospitality and tourism professionals, to include the areas of management, service, leadership, communication, ethical responsibility, finance and technology.
• Develop strong business writing skills, as well as engaging and effective presentation skills.
• Develop a specialized focus on a specific area of study within hospitality and tourism.
• Prepare for successful careers by integrating work experiences with academics.

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Master of Science in Hospitality and Tourism Management

Gain essential skills in executive management, leadership and analytics -- all while staying current on hospitality and tourism industry trends. Learn from leading instructors, tackle real-world challenges, and join a top-ranked program to become a customer experience expert and distinguish yourself in the competitive field of hospitality management.

Ready to Become a Boilermaker?

Leverage innovations to become an effective engineer while delivering customer service excellence..

Elevate your career with Purdue’s online Master of Science in Hospitality and Tourism Management program. Offered by the White Lodging-J.W. Marriott, Jr. School of Hospitality, Purdue’s innovative program is designed for managers in tourism, events, hotels or restaurants. Gain essential skills in executive management, leadership and analytics — all while staying current on industry trends.

Learn from leading researchers, tackle real-world challenges and join a #1-ranked program to become a customer experience expert (UniversityHQ, 2023). Become an experience engineer and stand out in the dynamic field of hospitality and tourism management.

Program Specifics

Learn more about the master of science in hospitality and tourism management.

Learn from Purdue’s acclaimed hospitality and tourism faculty – experts in hotel and restaurant management, customer service innovation and more. Tailor your leadership skills for the unique challenges of the hospitality field, acquire global perspectives for managing diverse organizations, and refine your communication and critical-thinking skills.

• Business Statistics and Quantitative Analysis (HTM 50300)
• Hospitality Business Law and Risk Management (HTM 51100)
• Leadership in Hospitality and Tourism (HTM 51200)
• Hospitality and Tourism Marketing II (HTM 53100)
• Advanced Service Management for Hospitality and Tourism (HTM 53600)
• Advanced Hospitality Accounting and Finance Systems (HTM 54100)
• Strategic Revenue Management in the Hospitality Industry (HTM 54200)
• Advanced Management Project Capstone (HTM 59500)
• Management Challenge Analysis (HTM 61200)
• Advanced Personnel Systems in Restaurants, Hotels and Institutions (HTM 64200)

Tuition and Fees

$766.30 per credit hour (In-State Residents) $843.80 per credit hour (Out-of-State Residents)

34 total credit hours.

Domestic students and permanent residents may qualify for the following types of financial aid:

• US federal financial aid
• US veterans financial aid

Career Outcomes

Top Job Titles

• General Managers
• Guest Service Representatives
• Food and Beverage Managers
• Night Auditors
• Receptionists

Top Industries

• Hotels and Motels
• Limited- and Full-Service Restaurants
• Event Management

Source: LightcastTM (2023). Unique job postings for July 2022-2023. Projected growth for years 2023-2033.

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Are you ready to join the Purdue  innovators  and  changemakers  always striving to make giant leaps forward in our industries and fields? Start your application today!

You are not alone in taking your next giant leap. Get your questions answered, receive application help, or plan your degree journey by speaking with an enrollment counselor. Request more information today. 

Master of Science in Hospitality and Tourism Management (MS)

Program at a glance.

• In State Tuition
• Out of State Tuition

Learn more about the cost to attend UCF.

Formulate and Implement Strategies for Success

The M.S. in Hospitality and Tourism Management program helps you advance your career within the global hospitality and tourism industry by maintaining a competitive skill set. Build on your strengths and interests, broaden your knowledge of the industry, and sharpen your management skills. Plus, the program incorporates your professional and extracurricular experiences into our interactive learning environment.

As a graduate student in hospitality and tourism management, choose from a thesis and non-thesis option. The thesis option is a great fit if you’re interested in the scientific study of the various aspects of the hospitality and tourism industry. You’ll also want to choose this path if you plan to pursue a doctoral degree or a professional research position. The non-thesis option provides a wealth of opportunity if you’d like to gain a managerial or leadership position within the industry. The emphasis of the non-thesis option is on coursework, practical experience, and real-world insight.

Complete your degree in a format that works best for you. Enroll in the online master’s in hospitality and tourism management degree program , take it on campus or customize it through a mix of both to fit your schedule and budget. Please note that the thesis option is not available to students who study fully online.

As a graduate from the Rosen College of Hospitality Management, you’ll be in high-demand for hospitality and tourism organizations around the globe. Many of our alumni go on to work for leading employers including the Walt Disney World Company, Universal Orlando Resort, Hilton, Marriott International, Loews Hotels, Royal Caribbean Cruise Lines, Orange County Convention Center and so many more.

Available Tracks:

• Foundations Track

Application Deadlines

Ready to get started, course overview, critical issues in hospitality human resources.

Analysis of HR critical factors affecting operation and profitability of hospitality enterprises. Examination of emotional labor, empowerment, burnout, service orientation, turnover, absenteeism, compensation.

Managing Hospitality and Guest Services Organizations

Analysis of the unique problems of managing organizations in the hospitality and guest services industry.

Hospitality/Tourism Strategic Issues

Capstone experience with strategic decision-making principles in hospitality/tourism. Application of skills, knowledge and understanding of areas of concern for formulating and implementing operational strategies.

Hospitality Management & Tourism Skills You'll Learn

• Prepare for higher-level management and leadership positions with the knowledge, connections and experience to gain a competitive edge in the marketplace
• Apply high-level academic knowledge to real-world management challenges
• Handle the analytical, financial, logistical, operational and management challenges that managers face on a daily basis

Career Opportunities

• Hotel Manager
• Restaurant Manager
• Travel and Tourism Services Marketing Manager
• Convention or Conference Manager
• Director of Special Events
• Director of Sales

Admission Requirements

The hospitality and tourism management master’s degree at UCF accepts applications three times throughout the year: fall, spring and summer. You must apply online and submit all requested materials by the established deadline.

The typical candidate:

• Is a professional working in a position related to hospitality, tourism or events.
• Holds an undergraduate degree in hospitality, business management or a related discipline.
• Understands that advanced educational training is required to be competitive in the thriving hospitality, tourism and event industry.

Admission is restricted each semester to individuals showing high promise of success in postgraduate studies. In addition to the requirements, other indicators of promise include the applicant’s extracurricular activities, work experience, job responsibilities and leadership experience, which will be considered in making admissions decisions.

To apply, submit the general graduate admissions requirements , as well as the following items by the deadline:

• One official transcript (in a sealed envelope) from each college/university attended
• Goal statement
• Three letters of recommendation
• The GRE/GMAT is not required, however, the Admissions Committee may ask for the GRE/GMAT to strengthen a candidate’s application package.

Rosen College of Hospitality Management News

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Enter your information below to receive more information about the Hospitality and Tourism Management (MS) program offered at UCF.

The Master of Science in Hospitality and Tourism Management enables students to build on their strengths and interests, broadens their knowledge of the industry, sharpens their management skills, and incorporates their professional and extracurricular experiences. The Rosen College of Hospitality Management candidates are especially attractive hires for hospitality and tourism organizations around the globe.

The typical Hospitality and Tourism Management MS candidate:

• Is a professional working in a position related to hospitality, tourism, or events.
• Holds an undergraduate degree in hospitality, business management, or a related discipline.
• Understands that advanced educational training is required to be competitive in the thriving hospitality, tourism, and event industry.

The program offers thesis and non-thesis options. The thesis option is intended for students who are interested in the scientific study of the various aspects of the hospitality and tourism industry and who may anticipate pursuing a doctoral degree or a professional research position. The non-thesis option is intended for students who anticipate a managerial and leadership position in the hospitality and tourism industry. The emphasis of the non-thesis option is on coursework, practical experience, and real-world insight. You can complete your degree either fully online, face-to-face, or customize it through a mix of both to fit your schedule and budget, although the thesis option is not available to students who study fully online. A maximum of three credit hours of restricted elective may be taken as an independent study.

The Rosen College of Hospitality Management aims to provide students with an outstanding graduate hospitality management educational experience and serve other stakeholders with continuing education, research, and service. The College is committed to UCF's goals by providing intellectual leadership through quality hospitality education, international prominence by means of educational and research programs, promotion of a global perspective, nurturing inclusiveness and diversity, and partnerships with local, national, and international hospitality and tourism constituencies.

Please note: Hospitality and Tourism Management (MS) may be completed fully online . However, the thesis option is not available to students who study fully online, and not all elective options or program prerequisites may be offered online. Newly admitted students choosing to complete this program exclusively via UCF online classes may enroll with a reduction in campus-based fees.

International students (F or J visa) are required to enroll in a full-time course load of 9 credit hours during the fall and spring semesters. Only 3 of the 9 credit hours may be taken in a completely online format. For a detailed listing of enrollment requirements for international students, please visit http://global.ucf.edu/ . If you have questions, please consult UCF Global at (407) 823-2337.

UCF is not authorized to provide online courses or instruction to students in some states. Refer to State Restrictions for current information.

Program Prerequisites

For students with undergraduate majors in Hospitality Management or Business Administration, there will be no undergraduate course prerequisites, provided they have successfully completed an undergraduate course in statistics or applied quantitative analysis with a grade of "C" or higher.

For industry professionals with an undergraduate degree in a discipline other than Hospitality Management or Business Administration, the following two undergraduate courses "may" be required to be completed with a grade of "B" or higher within the first year of course work in the program (decisions are made at the discretion of the Graduate Recruitment Team).

• HFT 2401 - Hospitality Industry Financial Accounting
• HFT 3431 - Hospitality Industry Managerial Accounting

Students would also have to have successfully completed an undergraduate course in statistics or applied quantitative analysis with a grade of "C" or higher within the first year of course work in the program. The following undergraduate courses "may" be required to be completed with a grade of "B" or higher within the first year of course work in the program (decisions are made at the discretion of the Graduate Recruitment Team).

• STA 2401 or STA 2023 or
• HFT 3465 Applied Quantitative Analysis for the Hospitality and Tourism Industry

Degree Requirements

Required courses.

• HMG6228 - Critical Issues in Hospitality Human Resources (3)
• HMG6245 - Managing Hospitality and Guest Services Organizations (3)
• HMG6477 - Financial Analysis of Hospitality Enterprises (3)
• HMG6585 - Data Analysis in Hospitality and Tourism Research (3)
• HMG6596 - Strategic Marketing in Hospitality and Tourism (3)
• HMG6296 - Hospitality/Tourism Strategic Issues (3)

Thesis Option/Nonthesis Option

• An appropriate culminating academic experience is required of all master's degree candidates. For those students in the thesis option, a thesis defense is required. Thesis defenses will be approved by a majority vote of the thesis advisory committee. Further approval is required by the Dean of the Rosen College of Hospitality Management and the UCF College of Graduate Studies before final acceptance of the thesis in fulfilling degree requirements.
• HMG6586 - Research Methods in Hospitality and Tourism (3)
• HMG6971 - Treatise (Thesis OF Research Report) (1 - 99)
• FSS6365 - Management of Food Service Operations (3)
• HMG6227 - Advanced Training and Development in the Hospitality Industry (3)
• HMG6251 - International Lodging Accommodations Analysis (3)
• HMG6267 - Case Studies in Restaurant Management (3)
• HMG6291 - Hospitality Entrepreneurship: Concept Creation to Capitalization (3)
• HMG6347 - Contemporary Issues in the Resort Industry (3)
• HMG6446 - Hospitality/Tourism Information Technology (3)
• HMG6476 - Feasibility Studies for the Hospitality/Tourism Enterprises (3)
• HMG6528 - Convention and Conference Sales and Services (3)
• HMG6529 - Contemporary Issues in Resort Sales Management (3)
• HMG6533 - Hospitality/Tourism Industry Brand Management (3)
• HMG6556 - Digital Marketing and Big Data Management for Hospitality and Tourism (3)
• HMG6565 - Social Media in Hospitality and Tourism (3)
• HMG6566 - Principles of Destination Marketing and Management (3)
• HMG6710 - International Tourism Management (3)
• HMG6738 - Tourism Industry Analysis (3)
• HMG6756 - Mega-Events (3)
• HMG6797 - Event Administration (3)
• HMG6466 - Applied Revenue Management Techniques in Hospitality (3)
• HMG6229 - Corporate Social Responsibility and Ethics in the Hospitality and Tourism Industry (3)
• HMG6449 - Smart Travel and Tourism (3)
• HMG6757 - Advanced Theme Park and Attraction Management (3)
• HMG6810 - Food Supply Chain Management (3)
• HMG6811 - Beverage Supply Chain Management (3)
• HMG6224 - Leadership in Hospitality and Tourism (3)
• HMG6223 - Leading Innovation and Change in Hospitality and Tourism (3)
• HMG6299 - Contemporary Issues in Hospitality and Tourism Leadership (3)
• An appropriate culminating academic experience is required of all master's degree candidates. For students in the non-thesis option, an appropriate culminating academic experience is the successful completion of HMG 6296 - Hospitality/Tourism Strategic Issues, a required course in the curriculum that is designated as a capstone course. This capstone course acquaints students with the principles of strategic decision-making in various sectors of the tourism and hospitality industry. Students are required to apply skills, knowledge, and understanding in order to identify areas of concern encountered by managers responsible for formulating and implementing operational strategies.

Independent Learning

• Candidates for the MS degree are constantly challenged with numerous requirements to engage in independent learning during the program of study through special projects and papers. For students in the non-thesis option, an appropriate culminating academic experience is the successful completion of HMG 6296 - Hospitality/Tourism Strategic Issues , a required course in the curriculum that is designated as a capstone course. HMG 6296 should be taken during the final term of study, and enrollment is based on approval. This capstone course acquaints students with the principles of strategic decision-making in various sectors of the tourism and hospitality industry. Students are required to apply skills, knowledge, and understanding in order to identify areas of concern encountered by managers responsible for formulating and implementing operational strategies.

Grand Total Credits: 33

Application requirements.

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Hospitality and Tourism Management Major

White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Consistently ranked as one of the leading hospitality and tourism management programs, both globally and nationally, Purdue’s hospitality and tourism management program will immerse you in the fast-paced hospitality industry and prepare you to work in a variety of management positions. Hospitality is internationally relevant and a powerful economic driver, and Purdue’s hospitality and tourism management major equips you with valuable skills to create memorable experiences for consumers.

Coursework is challenging and relevant to today’s workforce needs, and you’ll learn from faculty who bring years of industry experience into the classroom. To prepare you to be a well-rounded hospitality business professional, courses explore accounting, marketing, lodging, food service, tourism, human resource management, law and more. The major also offers a strong foundation of management classes. Additionally, the program’s hands-on learning experiences will prepare you to work in any facet of the industry, from food service to lodging to tourism and beyond. You’ll also participate in a 320-hour hospitality and tourism management paid internship that aligns with your professional career goals. 

Through a tremendous partnership with White Lodging — a relationship that is unique to Purdue — students are also provided with opportunities and support from a leading hospitality company that is second to none. The White Lodging LAUNCH Hospitality Immersion Program provides hospitality and tourism students the opportunity to work on campus at the Union Club Hotel , part of Marriott’s Autograph Collection of brands. These world-class facilities provide an exceptional learning laboratory for students, and is the only luxury student-run hotel of its kind.

Career Opportunities

Students who majored in hospitality and tourism management have a 98% job placement rate, finding successful careers at Amazon, Disney, Hilton Hotels and Resorts, Marriott International, White Lodging Services, and more. The following are notable career paths for hospitality and tourism management majors:

• Account executive
• Airline operations manager
• Catering director
• Convention/event planner
• Corporate recruiter
• Corporate travel manager
• Country club manager
• Director, convention and visitors bureaus
• Entrepreneur
• Events services manager
• Event planner
• Facilities manager (casino, healthcare, resort, sports venue, etc.)
• Food and beverage director
• Food service manager
• Hotel general manager
• Hotel operations director
• Human resources recruiter
• Marketing associate
• Product/equipment supplier
• Property manager
• Reservations coordinator
• Restaurant designer
• Restaurant owner/manager
• Revenue manager
• Sales representative
• Travel agency manager

Career Resources

• The  HTM Career Center  provides career planning services and coordinates more than 700 interviews each year.
• HTM Career Day  brings representatives from the industry to campus each fall for a career fair, keynote address and reception for employers and students.
• The  Center for Career Opportunities offers additional career fairs and assistance.
• The Certificate in Entrepreneurship and Innovation can complement your hospitality and tourism management degree without the need to take additional credits.

Learning Experiences

• Connect all your hospitality and tourism management knowledge in the capstone course as you build your own hospitality business with a team of classmates.
• Complete two mandatory  paid internships .
• Immerse yourself in a world-class hotel learning experience right on campus at the Union Club Hotel when participating in White Lodging’s LAUNCH Hospitality Immersion Program . 
• Train in the school’s two  restaurants : the John Purdue Room (fine dining) and the Boiler Bistro (quick service).
• Complete an optional six-month paid internship at a Shangri-La Hotel in China, or  study abroad  at various destinations around the world.
• Join  HTM student organizations that are mentored by our award-winning faculty, including the HTM Society, which organizes the annual  Black Tie Dinner fundraising event.
• Enhance your plan of study by completing the event and meeting management minor or a certificate in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management.
• Participate in research activities to explore of a variety of topics within hospitality and tourism management.

Program Quick Facts

Degree Type: Bachelor’s

Location: West Lafayette

Department/School: White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Concentrations

Environmental Sustainability

The optional environmental sustainability concentration examines issues related to sustainability in the hospitality and tourism industry. Courses cover sustainable tourism and responsible travel, environmental ethics, environmental policy and more.

Hospitality Facilities Design and Management

The optional hospitality facilities design and management concentration allows you to focus on the systems, technology and architectural components of the hospitality industry. Courses cover mechanical and electrical systems, technology systems, construction management, facility design, project management and more.

Marketing and Sales

The optional marketing and sales concentration is designed for individuals interested in the process of generating revenue for hospitality and tourism businesses. Courses cover public relations, advertising, relationship selling, marketing, consumer behavior and more.

The optional finance concentration allows you to gain in-depth knowledge of managing financial affairs and financial decision-making in the business world. Courses cover investment management, corporate finance, international finance and more.

“Growing up as a part of a military family, I have moved many times. When it came time to select a university, I was living in Germany and had no idea where I wanted to go, but I knew I wanted to become an event management professional. After doing my research, I chose Purdue because of its highly esteemed HTM program!” — Claire

Hometown:  Fayetteville, North Carolina Major:   Hospitality & Tourism Management   Why Purdue:  Growing up as a part of a military family, I have moved many times. When it came time to select a university, I was living in Germany and had no idea where I wanted to go, but I knew I wanted to become an event management professional. After doing my research, I chose Purdue because of its highly esteemed HTM program! Favorite Place at Purdue:  My favorite place at Purdue is either the Marriott atrium or Mackey Arena. So many fun memories in both of those locations! Advice for an Incoming Freshman:  Don’t be afraid to change! College is all about finally having the chance to become someone you’ve always wanted to be. Seek out exciting opportunities to learn and grow, and trust me, these four years go by so fast, and you don’t want to waste a minute of it! I’m the president of HTM Society’s   Black Tie Dinner , if you have questions about anything please contact  [email protected] . Instagram:  @purdueblacktie

Other Hospitality and Tourism Management Majors

Outside USA: +1‑607‑330‑3200

Sustainable Tourism Destination Management Self-Paced Cornell Course

Course overview.

This course aims to train global hospitality and tourism professionals in using sustainable practices across all areas of the tourism industry. Throughout the course, you will be introduced to innovative, data-driven methods for destination management, delivered by over 20 world-renowned experts in the field. You will begin by identifying the different components that make up the global tourism industry and examine the effects each of these components has on a destination’s social, cultural, and environmental well-being. You will then acquire the tools needed to manage your destination sustainably by designing a climate action plan, documenting and accommodating natural capital needs, improving land-use planning, engaging with local communities, and managing public-private partnerships. Ultimately, you will be able to contribute to the economic development of a destination while also protecting its health.

Key Course Takeaways

• Define the global tourism economy and measure the social and environmental impacts of tourism
• Document water, waste, energy, and natural capital management needs
• Design a climate action plan for your tourism destination
• Track how tourism can support essential economic development goals
• Facilitate an inclusive process where local communities review and protect their own cultural and natural assets
• Transform destination governance by promoting public-private partnerships, data-driven decision making, and innovative financing
• Synthesize sustainable destination management tools by applying them to real-life tourism case studies

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Strategic partners.

How It Works

Course authors.

• Certificates Authored

Mark Milstein is Clinical Professor of Management and Director of the Center for Sustainable Global Enterprise at the Samuel Curtis Johnson Graduate School of Management, Cornell University. He conducts applied research in and oversees the Center’s work on market and enterprise creation, business development, clean technology commercialization, and sustainable finance.

Dr. Milstein specializes in framing the world’s social and environmental challenges as unmet market needs which can be addressed effectively by the private sector through innovation and entrepreneurship, thereby allowing companies to achieve financial success by creatively addressing problems such as climate change, ecosystem degradation, and poverty. He has received funding from the National Science Foundation, the Bill & Melinda Gates Foundation, the Rockefeller Foundation the S.C. Johnson Foundation, SEvEN, the World Bank, the University of Queensland, and the Water Resources Institute. Over the past decade, Dr. Milstein has worked with more than 100 firms across a range of industries, including renewable energy and carbon markets, life sciences and sustainable agriculture, consumables, food and nutrition, healthcare, tourism and hospitality management, as well as finance and international development.

Dr. Milstein’s work and perspectives have been featured in The New York Times, MSNBC, CNBC, Forbes, The Guardian, and GreenBiz. He is a frequent speaker on the topics of strategy, organizational change, and innovation related to business and sustainability. He also consults with a number of multinational firms, small- and medium-sized enterprises, and NGOs. Dr. Milstein currently serves on the board of directors of Livelihood Basix International and as a board member for Johnson & Johnson’s Earthwards Program.

• Omnichannel Leadership Program
• Sustainable Business
• Food Executive Program

Megan Epler Wood is a leader, educator, and consultant who has dedicated her professional career to the implementation of sustainability practices in the field of tourism. She has worked for over 30 years to inform leaders, students, and business professionals across the globe on the use of well-researched and sustainable business, environmental conservation, and inclusive economic development tools. As program director of the Sustainable Tourism Asset Management Program (STAMP), Ms. Epler Wood seeks to increase collective knowledge and understanding of how to more effectively manage tourism destination assets over time to improve maintenance; ensure proper valuation; and help offset the influences of poverty, ecosystem degradation, climate change, land tenure, and the lack of government investment in vital local infrastructure in underdeveloped economies worldwide.

Who Should Enroll

• Hospitality and tourism professionals
• Business leaders
• Regional and urban planners
• Local, municipal, and national government employees
• Marketing and PR professionals
• Land and marine management professionals
• Economic development professionals
• Civil and systems engineers

What You'll Earn

• Recognition of Achievement from Cornell’s SC Johnson College of Business
• 40 Professional Development Hours (4 CEUs)

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• MS in Travel and Tourism Management
• Curriculum: MS in Travel and Tourism

MS in Travel and Tourism Management Curriculum

Degree/curriculum structure.

CORE CURRICULUM: The MS in Travel and Tourism Management core curriculum is designed to provide you with a deep and broad travel and tourism management foundation that serves you throughout your career.

ELECTIVE COURSES: MS in Travel and Tourism Management students can choose from numerous industy related elective courses. Electives can also be taken in other academic areas of study offered across NYU SPS.

CAPSTONE COURSES: In the capstone courses, students apply their cumulative knowledge to projects that meet the needs of our industry partners.  

Visit the MS in Travel and Tourism Degree Page >

Program requirements.

This 36-credit, full– or part-time program of study consists of a sequence of core courses, electives in specialized areas, and a capstone project whereby students research a leadership challenge for industry organizations. It is international in scope, and reflects the opportunities and challenges tourism managers face in today’s globalized world.

Core Curriculum

The core curriculum is designed to provide you with a deep and broad foundation that serves you throughout your career. Students are required to take all of the following courses

• TCTM1-GC3350 Trends in Travel and Tourism 3
• TCTM1-GC3650 Data Analytics for Hospitality and Travel 3
• TCTM1-GC3560 Business Communications 3
• TCTM1-GC3705 Financial Analysis for Hospitality and Travel 3
• TCTM1-GC3340 The Travel and Tourism System 1.5
• TCTM1-GC3520 Design Thinking and Innovation 1.5
• TCTM1-GC3920 Internship 1.5

Students may choose to combine any of the courses below until they reach the required 18 credits.

• TCTM1-GC1040 Tourism Planning 3
• TCTM1-GC3245 Placemaking and Destination Branding 3
• TCTM1-GC3205 PR, Media and Advertising 3
• TCTM1-GC3250 Digital Marketing 3
• TCTM1-GC3260 Ideation - Value Creation 1.5
• TCTM1-GC3265 Proof of Concept - Prototyping 1.5
• TCTM1-GC3605 Travel Technology and New Media 3
• TCTM1-GC3120 Social Entrepreneurship 3
• TCTM1-GC3545 Customer Relationship Management and Loyalty 3
• TCTM1-GC3370 Visitor Attractions and Entertainment 3
• TCTM1-GC3105 Corporate Travel Management 3
• TCTM1-GC3115 Airline Management 3
• TCTM1-GC1060 Creative Community Tourism Development 3
• TCTM1-GC3320 Cultural Heritage Tourism 1.5
• TCTM1-GC3345 Sustainability, CSR and Impact Planning 3
• TCTM1-GC3925 Special Topics in Travel and Tourism 1.5-3
• TCTM1-GC4000 Individual Thesis 3
• TCTM1-GC3900 Independent Study in Tourism 1.5

Students are required to take the following course.

• TCTM1-GC1015 Leadership 1.5

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Bachelor of Science in Tourism Management, major in Travel Operation and Service Management (4 years)

Offered by the College of Tourism and Hospitality Management  – Department of Tourism Management

Description.

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT  is a four-year degree program related to the fields of hospitality and tourism education. It provides students the opportunity to become directly involved in managing and planning the world’s biggest people industry – tourism.  This concentrates on courses such as history, travel, language, and other cultural aspects. It provides exposure and training of becoming experts in management of the travel, tour, and hospitality industry and will lead students to a journey toward a senior role in the exciting, diverse, and growing industry.

The BS Tourism Management program has two areas of specialization: (1) Major in Travel Operations and Service Management, and (2) Major in Recreation and Leisure Management.

The BACHELOR OF SCIENCE IN TOURISM MANAGEMENT Major in Travel Operations and Service Management program covers the study of various components focusing on the management, operations, and service delivery relevant to the travel and tourism industry. It encompasses technical, practical, and professional learning and application of skills with respect to specific areas such as travel agency management, tour arranging and planning, travel industry operations and procedures, tourism marketing and promotion strategies, travel counseling, travel industry law, international and domestic operations, and travel and tourism policy.

Becoming Part of the Program

The University of Santo Tomas, in pursuit of truth, guided by reason and illumined by faith, dedicates herself to the generation, advancement, and transmission of knowledge to form competent and compassionate professionals committed to the service of the Church, the nation, and the global community.

I am a Thomasian. I carry the SEAL of Thomasian education. I am a S ervant leader, an E ffective communicator and collaborator, an A nalytical and creative thinker, and a L ifelong learner. With Christ at the center of my formation as a Thomasian, I am expected to demonstrate the following Thomasian Graduate Attributes ( ThoGAs ): 

SERVANT LEADER 

• Show leadership abilities to promote advocacies for life, freedom, justice, and solidarity in the service of the family, the local and global communities, the Church, and the environment. 
• Implement relevant projects and activities that speak of Christian compassion to the poor and the marginalized in order to raise their quality of life. 
• Show respect for the human person, regardless of race, religion, age, and gender. 

EFFECTIVE COMMUNICATOR AND COLLABORATOR 

• Express oneself clearly, correctly, and confidently in various environments, contexts, and technologies of human interaction.
• Work productively with individuals or groups from diverse cultures and demographics. 
• Show profound respect for individual differences and/or uniqueness as members of God’s creation. 

ANALYTICAL AND CREATIVE THINKER 

• Show judiciousness and resourcefulness in making personal and professional decisions. 
• Engage in research undertakings that respond to societal issues. 
• Express personal and professional insights through an ethical and evidence-based approach. 

LIFELONG LEARNER 

• Engage in reflective practice to ensure disciplinal excellence and professional development. 
• Exhibit preparedness and interest for continuous upgrading of competencies required by the profession or area of specialization. 
• Manifest fidelity to the teachings of Christ, mediated by the Catholic Church, in the continuous deepening of faith and spirituality in dealing with new life situations and challenges. 

PEO1. Exhibit Christian leadership by promoting life advocacies through project implementation for social and economic transformation 

PEO2. Practice effective interpersonal and communication skills through collaboration, use of information technology, and respect for cultural heritage and diversity 

PEO3. Assess industry-academe trends and issues to generate research and business undertakings in tourism and hospitality through the basis of specific standards and criteria within personal, professional, societal, and ethical contexts 

PEO4. Employ a solid understanding and the need for continuous upgrading of the managerial and operational competencies of tourism and hospitality through reflective practice consistent with the global standards and Christian values 

Upon successful completion of the program, graduates should be able to:

PO1. perform leadership skills in various areas of tourism through advocacy programs that aim to improve the quality of life of both local and global communities;

PO2. engage in meaningful collaboration, communication, and processing of information through technology to effectively perform assigned tasks in a diverse cultural environment;

PO3. apply analytical and quantitative skills to formulate business decisions producing quality research and business outputs that respond to tourism and hospitality issues and trends compliant with the laws of the society; and

PO4. demonstrate the ability to perform basic supervisory job functions, as well as entrepreneurial competencies, manifesting Christian values, in the tour, travel, leisure and recreation, and hotel and restaurant careers.

In addition, graduates of BS in Tourism Management Major in Travel and Operations Management should be able to create concrete plans for the different stakeholders through service learning, manifesting global innovations in varied forms of communication and collaboration (PO5-TOSM). 

Application Period: July to December of each year

Application Website

Release of Results: January 28 of the following year

Go to  THIS PAGE and look for the “College of Tourism and Hospitality Management” tab for the tuition fees.

Career Opportunities

Graduates of BS in Tourism Management, Major in Travel Operations and Service Management may be a/an:

Area Supervisor

Ground Handling Personnel

Training Staff

Area Manager

Group Coordinator

Ticketing Manager

Administrative Assistant

File Clerk 

Tourism Center Director

Airline Purser

Flight Attendant

Airline Manager

Information Specialist

Tour Planner

Communications Specialist

Media Specialist

Travel Promotions Staff

Country Manager

Media Coordinator

Travel Representative

Customer Service Representative

Media Liaison

Travel Editor

Customer Service Quality Director

Manager of Travel Literature

Travel Photographer 

Chief of News and Information

Operations Employee

Travel Writer

Director for Customer Care

Package Tour Coordinator

Travel Counselor (Domestic / International)

Economic Development Specialist

Product Development Manager

Research Analyst

Reservation Agents

Public Information Officer

Research Director

Reservations Manager

Public Relations Officer

Reservationist

Since the program includes business-related courses, a BS in Tourism Management graduate may also be a/an: 

Sales Representative

Commercial Account Specialist

Trainee Group Consultant

Marketing Analyst

Sales and Marketing Manager

Customer Analyst

Advertising Specialist

Management Personnel (4 functional areas-HR, Marketing, Operations, Finance plus IT)

Financial Analyst

Marketing Coordinator

Senior Manager of Strategy and Marketing

Merchandising Analyst

Advertising Manager

Student Experience and Support

Department of Tourism Management Facilities

The University of Santo Tomas provides student services that cater to academic, spiritual, and wellness concerns of students. These support units are found in the different parts of the campus and can be accessed by Thomasians. When the University shifted to distance learning, the services also transitioned to online services to continue addressing the needs of Thomasians.

Program Curriculum (New)

Effectivity: A.Y. 2023-2024

This curriculum may have some changes upon the availability of new guidelines.

Effectivity: A.Y. 2021-2022

Effectivity: A.Y. 2019-2020

Effectivity: A.Y. 2018-2019

Student Life

The Tourism Management Department regularly offers immersion programs for the students to see and gain first-hand knowledge of how the industry works. From hotels, cruise lines, and community immersions, various adventures await you!

Our students regularly participate in various tourism-related contests, such as PHILTOA, UFTE, Domestikwhiz, TourCon, and HRT.

Apart from classroom learning and industry immersions, the college also has educational tour for the students. One of the most awaited highlights of being a Tourism Management student is the exciting domestic tours in Cebu, Bohol, Palawan and international tours in South Korea, Japan, China, Singapore, Malaysia, and Thailand.

Our students are often invited to assist and become ushers for University activities inside and outside the campus giving them more exposure and a chance to practice service and hospitality skills they learn in the classroom namely, Papal Visit, diplomatic missions, national and international events, UAAP, etc.

The University of Santo Tomas is one of the leading private research universities in the Philippines and is consistently ranked among the top 1000 universities in the whole world. With academic degrees and research thrusts in the natural, health, applied, social, and sacred sciences, as well as business and management, the University continuously strives to make a positive impact on the society.

Visit Us: Espana Blvd., Sampaloc, Manila, Philippines 1008

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• Undergraduate

International Tourism Management BSc (Hons)

• Course detail & modules

Entry requirements

• Study & career progression

Why study at UWL? 

• In the top 30% of universities nationwide  - The Guardian University Guide 2024
• University of the Year for Social Inclusion  - Daily Mail University Guide 2024
• Best university for Student Experience and Teaching Quality in the UK  - The Times and Sunday Times Good University Guide 2024
• Number 1 London university (non-specialist)  - National Student Survey 2023**

Would you like a job where no two days are the same? Our degree in International Tourism Management opens the door to a career in this growing and diverse, global industry. You will gain key business skills and industry knowledge relevant to an exciting range of careers within the sector. 

London is one of the world’s leading tourist destinations and home to some of the leading international tourism companies. UWL’s strong links with employers allow us to offer you unique insights and study opportunities . These include lectures, workshops, and assessments with leading travel and tourism professionals. 

For aspiring and ambitious students willing to work hard, this course provides a solid foundation for your move into management within the tourism sector. 

Our courses offer opportunities to discuss current issues and examine solutions from a sector perspective. Our course content is developed with support from a wide network of sector professionals to include changes in the industry.

Select your desired study option, then pick a start date to see relevant course information:

Start date:

If your desired start date is not available, try selecting a different study option.

Why study International Tourism Management with us?

What our students say…

The skills and knowledge I developed on the course helped me secure a management position. It also provided a foundation for life-long learning and a desire to continually learn new things and develop my skills.

Course detail & modules

A successful manager knows their industry well and has a well-rounded set of skills that enables them to deal with daily challenges.

This course will support you to develop your operational, management and communication skills to deliver an excellent customer experience.

The focus of the course is on understanding the travel and tourism industry as a business. 

You will learn about:

• the structure and organisation of the tourism industry
• how the industry is changing and why
• the needs of customers
• the development of new tourism products and services 
• how new products and services are brought to the market. 

Examples and case studies are taken from a range of different companies and organisations in the public and private sectors from all regions of the world.

The diverse module options and the final year project will give you the opportunity to explore a particular area of tourism interest, which can help you identify and work towards your career goals.

You can choose to take this course with a work placement of 40 weeks (1400 hours) after Level 5. This can be in any sector of the travel and tourism industry, either in the UK or abroad. It will allow you to expand your network, gain paid experience and enhance your professional skills. Once our placement is over, you will return for your final year of studies.

*As we are in unprecedented and unpredictable times, there is no guarantee that you will be successful in securing a placement in the UK in the future.

If you choose a course with a placement/internship route we would like to advise you that if a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route. This is to ensure you are still successful in being awarded a degree.

The placement route for this course is open to UK students only.

Compulsory modules

Introduction to travel and tourism.

This module aims to provide students with understanding of concepts concerned with travel and tourism. It familiarises students with the operating characteristics of the tourism industry and the business relationships between its sectors. The module adopts a multidisciplinary approach, thus developing a wide range of competencies.

Professional Skills for Tourism Management

The module is divided into two main areas: students’ academic development and employability. The first part of the module provides students with some of the skills needed to study at the UKHE level; such as essay and report writing, academic referencing and presentation skills. This aspect of the module seeks to provide students with a firm foundation for later, more detailed academic and research work at Level 5 and 6. 

In terms of professional employability, the module is designed to equip students with knowledge and understanding pertinent to employment and with skills to assist them to enhance their employment prospects.

Travel and Tourism Finance and Planning

This module will provide the knowledge related to the underlying concepts of profitability in financial and economic terms – the principles of supply and demand, costs and revenues – and the relentless desire amongst many tourism organisations to reduce costs and grow ancillary revenues. The module will also analyse the concepts and principles as to how tourism organisations attempt to obtain the capital they require in order to operate and grow.

Worldwide Tourist Destinations

This module aims to introduce students to the role of physical, human, political and economic geography in the travel and tourism industry. It develops your understanding of the complexities of global travel and the key geographic determinants of tourism destinations. This module develops academic knowledge and practical skills relevant in the tourism industry.

Tourism Service Operations

This module seeks to represent a contextualization of the principles of tourism service operations. This will be achieved through the application of ideas concepts and theories applied to the travel, tourism and transportation industry. Here the use of examples and case studies will be central to the delivery of the module.

Tourism Culture and Society

This module aims to engender an understanding of the role played by culture upon representations of people, populations and pasts in the tourism marketplace. The purpose of this module is to explore the embodiment of culture in contemporary international tourism movements. Adopting an interdisciplinary approach this module will require students to inspect the relationship between tourism and culture in society in different destination areas.

Talent Management and Leadership

This module explores talent management, which has become an area of significant importance in international HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. This is never so important than in today's ever-changing work environment, where businesses operate in an environment of not only risk but also volatile, uncertain, complex and ambiguous (VUCA).

The module will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation. This module aims to develop your understanding of the requirements for successful leadership and talent management in an ever-changing world.

Applied Research Methods

The module aims to provide you with broad knowledge and understanding of the theory and practice of research. It focuses on the use of a range of different research methods and approaches. The module encompasses the understanding and application of appropriate research methodologies, research approaches, research designs, forms of data collection, research statistics and report writing and presentation.

Managing Sustainable Tourism

This module focuses on the importance and evolution of the concept of sustainable development and how it applies to the context of tourism. The module identifies the core principles of sustainable development and looks at the implementation challenges faced by policymakers and destination managers in making all forms of tourism more sustainable.

Travel Technology and Innovation

The module examines how technology influences and changes tourism products, operations, processes and tourist behaviour in modern society. A review of global technological trends will also be undertaken to determine the cultural significance of technology to specific tourism societies and tourism businesses. The emphasis throughout is upon how we might more effectively address the challenge of creating and sustaining competitiveness in tourism organisations through the mechanisms of technology and innovation.

Digital Marketing and Consumer Behaviour

In this module, you will be introduced to the dynamic and changing world of digital marketing and communications. The importance of creating and sustaining internal and external digital communications as well as delivering the online customer experience are explored. The module also aims to offer you an overall perspective of the aspects of consumer behaviour in a digital age.

Leadership and Talent Management with Placement (Placement students only)

This module explores talent management, which has become an area of significant importance in internationally HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. This is never so important than in today's ever-changing work environment, where businesses operate in an environment of not only risk but also volatile, uncertain, complex and ambiguous (VUCA). The module will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation.

Optional modules

Tourism fieldwork (overseas fieldwork).

An overseas field trip during which students will research cultural and heritage tourism through observing current challenges such as visitor management, tourist and local interaction and diversification of the tourism offer. 

Note that the cost of this module is not included in the tuition fees for the course.

Global Contemporary Issues in Travel and Tourism

This module presents a dynamic overview of global contemporary trends and issues in the travel and tourism industry. It therefore aims to identify and analyse some of the key current issues that are pertinent to the travel and tourism sector worldwide. It also aims to equip students with a deeper understanding of the background, nature and implications of the identified issues.

Strategic Management and Analytics

In this module, students will develop core analytical and evaluation skills in recognising and interpreting how organisations maintain and develop competitive advantage through the use of analytics and strategic management tools. The application of analytics is a key part of this, including the concept of data, together with the application of analytical skills to select data to inform the organisation’s strategic decision making processes. Students will also be able to interpret relevant data and its implications for the organisation, together with evaluating how the organisation can use the data to support strategic management decisions.

Revenue and Distribution Management

This module aims to provide students with a systematic understanding in the theory and practice of revenue management and its impact on hospitality and hotel businesses as well as their customers. It seeks to provide the students with knowledge and skills to enable them to critically analyse and evaluate market condition, pricing strategies, inventory control tactics and customer value assessment in order to make appropriate management decisions that enable hospitality organisations to achieve sustainable financial success.

Dissertation

The aim of the dissertation module is to provide students with the opportunity to critically review, analyse and evaluate a topic of their choice related to the subject area of the course that they are studying. This is best done by conducting research in that topic and presenting the outcomes in a thesis. The module builds on knowledge and understanding that students may have achieved as part of an introductory research methods module. However, this is a self-contained module and it is not a pre-requisite to have been previously studied an introductory research module.

Tourism Risk and Opportunities

Tourism destinations and tourism businesses are becoming increasingly exposed to various risks and prone to disasters due to global environmental changes and security challenges. This module provides a strategic approach to understanding the nature of tourism risks, and learning how organisations could plan for and manage such risks in order to minimise, or even turn them into opportunities.

Niche Tourism

This module covers the current debates in one of the key areas affecting the tourism industry – its fragmentation into a number of specific markets and the development of niche products. It, therefore, aims to develop a knowledge and understanding of the niche tourism provision globally. 

In doing so, the module will discuss a range of macro and micro socio-economic and environmental influences pertaining to the growth and development of niche tourism. It will also examine the influence of national and transnational tourism development policy relevant to niche tourism and consider the implications of this for tourists, the host communities and the wider tourism industry.

Tourism and Events in the Global Context (TEGC)

This module will take an explicit international approach. Tourism and Events will combine theory and practise which will address challenges and opportunities globally. You’ll examine the impacts and benefits globalization has on the tourism and events industry.

Tourism and Digital Futures

The module focuses on the digital futures of tourism. The module will examine the reasons for digital transformation within the tourism industry, which are related to innovation, the creation of new structures, and the implementation of a new culture, processes and technology. The module will also look at the premise that travellers have changed and how tourism businesses can develop new opportunities to meet their expectations and enrich their tourism experiences.

• Requirements: UK
• Requirements: International

These can include:

• A Levels at grade B, B and C, or above
• BTEC Extended Diploma with Distinction, Merit, Merit
• Access to HE Diploma

You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.

Looking for BSc (Hons) International Tourism Management with Foundation Year?

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry To directly enter the second year of this course you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry To directly enter the third year of this course you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.

You need to meet our English language requirement - a minimum of IELTS 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page  for information on other English language tests we accept. 

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents . 

We offer pre-sessional English language courses if you do not meet these requirements.

Find out more about our English Language courses .

Teaching staff

Dr Peter Smith

Peter Smith is the Course Leader for BSc (Hons) International Tourism Management programme at the London Geller College of Hospitality and Tourism. Peter has over 12 years’ experience teaching and leading tourism programmes at University level.

Peter’s research is interdisciplinary, focusing on the sociology of tourism. He is the co-author (with Jim Butcher) of Volunteer Tourism: The lifestyle politics of international development (Routledge, 2015).

Peter worked in the independent travel sector for many years. Immediately prior to embarking on an academic career, Peter was the UK Customer Relations Manager for STA Travel, the UKs leading student/youth travel company, where he was responsible for leading and implementing the company’s national customer relations strategy. Peter draws on his industry experience to inform his teaching, modules and wider curriculum development.

Peter regularly appears in the media and at public events discussing travel, tourism and mobility related issues. He has been interviewed for Radio 4 The World Tonight, Radio 5 live Nicky Campbell and presented an opinion piece on BBC London television news.

He has given guest lectures at a number of HE institutions including, Kings College London, University of Brighton, London Metropolitan University and Canterbury Christ Church University. Outside academia Peter has spoken at and participated in public debates for a range of organisations including: the Royal Institute of British Architects, Royal Anthropological Institute /Development Studies Association, The Cheltenham Science Festival, Clarke Mulder Purdie, and the Battle of Ideas annual festival in London.

Dr Gergina Pavlova

Dr Cristina Maxim

Dr Faithfull Gonzo

Francesco Ragni

Study & career progression

This course prepares you to lead effectively in an ever-evolving sector, with the skills and confidence needed to tackle the issues the sector is facing today and into the future.

Once you graduate you could go on to work in:

• tour operating
• hotel and resort management
• retail travel 
• cruise shipping
• attractions management
• the transport industry
• public sector tourism agencies.

Alternatively, you could advance your studies with a  postgraduate course  at the London Geller College of Hospitality and Tourism. Popular postgraduate travel and tourism courses at UWL include:

• MA International Tourism and Aviation Management
• MA Luxury Hospitality Management

How to apply

• How to apply: UK
• How to apply: International

Head to the UCAS website where you can apply using:

• our institution code - W05
• the UCAS course code (below)

Want to ask us a question first? We would love to hear from you. Contact us free on: 

• 0800 036 8888
• [email protected]

Apply for this course

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We aim to make a decision on your application as quickly as we can. If we need any more information about your qualifications, we will be in touch.

In the meantime, come and visit us and find out more about what studying at UWL is like. Sign up for an  open day  or join a campus tour .

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Any questions about a course or studying at UWL? We're here to help - call us on 0800 036 8888 (option 2, Monday – Friday 10am-4pm) or email us on [email protected].

You can apply online at any time by following the link below.

Our application form will ask you for some information about what you want to study, your previous qualifications or experience, and how we can contact you.

You can apply to us in two ways:

• on the UCAS website  you will need our institution code (W05) and the UCAS course code (at the top of this page)
• directly on our website – follow the ‘apply now’ link below

Want to ask us a question first? Our dedicated international students’ team would love to hear from you. 

• Ask the International Recruitment Team a question  
• learn more about international student applications
• find out more about why you should study in London at the Career University.

Related courses

Ba (hons) event management.

BSc (Hons) International Tourism Management with Foundation Year

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Events and opportunities.

World Travel Market

Our International Tourism Management students attended World Travel Market in London’s ExCell Centre.

As well as the opportunity to network with industry professionals, they attended round table discussions and speeches about challenges facing the global tourism industry, sustainability and graduate job opportunities.

Course Leader, Dr Peter Smith explained, “The World Travel Market is an annual event held in London and is an invaluable opportunity for our students to meet representatives from all over the world showcasing their destinations. Students can meet and chat with industry professionals in a relaxed yet informative environment.”

Madrid Field Trip

Our International Tourism Management students recently completed a 4-day field trip to Madrid, as part of the Level 5 (Year 2)  Tourism Fieldwork  module.

Students researched cultural and heritage tourism in the Spanish capital, visiting sites including old town, the Plaza Mayor, Palacio Real, Thyssen-Bornemisza Museum, and Catedral de la Almudena. 

Course leader, Dr Peter Smith said, “Madrid is a fantastic city for students to observe and research current tourism management challenges such as visitor management, tourist and local interaction and diversification of the tourism offer, in a European context.

Dr Cristina Maxim author of  World Tourism Cities A Systematic Approach to Urban Tourism , accompanied the group and worked with students on their observations and research projects. 

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Important notes for applicants

* Modern universities  - defined as higher education institutions that were granted university status in, and subsequent to, 1992.

** The National Student Survey 2022 and 2023 -   Based on an average of all 27 questions. Excludes specialist institutions.

Testimonials - our students or former students provided all of our testimonials - often a student from the course but sometimes another student. For example, the testimonial often comes from another UWL student when the course is new.

Optional modules - where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.

Videos - all videos on our course pages were accurate at the time of filming. In some cases a new Course Leader has joined the University since the video was filmed.

Availability of placements - if you choose a course with placement/internship route we would like to advise you that if a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route, this is to ensure you are still successful in being awarded a degree.

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• Undergraduate

International Tourism Management BSc Honours

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With optional language modules and a variety of placements, this course will help you kickstart your career in the exciting world of international tourism

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Why choose International Tourism Management BSc Honours at Middlesex?

With strong industry partnerships and an international student body, Middlesex offers the perfect environment to launch your career in tourism.

We have 145 years of experience delivering professional, creative and technical education that prepares students – like you – for success in global careers.

What you will gain

This course will provide you with highly valuable business management skills, including problem-solving, team-working/interpersonal skills, leadership and time management.

You'll also gain essential communication and decision-making experience in dynamic and fast-paced international environments, including the ability to forecast and evaluate the impact of tourism development in specific contexts.

Planning and marketing skills such as data analysis, critical thinking and innovation are also core to the course, as is knowledge of the latest digital technology and software available for business.

What you will learn

Our international tourism course covers all the essential skills to give you a solid foundation from which to pursue your interests.

3 great reasons to pick this course

One of london's best.

We are proud to be one of the top five universities in London for Tourism — Complete University Guide, 2023

Graduate success

Our graduates now work at leading travel companies including Etihad, Marriott, Thomas Cook and Virgin Holidays

Top 5 university in the UK

According to Times Higher Education (THE) — Young Universities 2023

In this tourism management degree, you will learn to critically evaluate the tourism sector business environment, including tourists and the places they visit. You also will assess the contribution and impacts of tourism on society and gain an understanding of the application of innovative ideas to developing tourism for the future. You’ll be equipped with knowledge about tourism in relation to sustainable economic development and civil society. You will also gather an understanding of the events industry and everything that goes into planning memorable ones. You’ll cover planning, strategy, and management while analysing festivals and the requirements of different event types. You will be able to develop your own event concept and produce a portfolio to show your understanding of planning specific events. In addition to this, you’ll be able to choose from a range of optional modules across years two and three and take part in work-based learning opportunities.

Tourism and Society (30 credits) - Compulsory

This module provides you with the space to explore the social context of tourism and to think as a social scientist. This entails developing your skills in reading, critical thinking, and in written and verbal communication.

The approach adopted is ‘the world in a grain of sand’ in which we work outwards, starting with particular localised issues and using a wide set of concepts to explain them from a social and political perspective.

There is a focus on four projects – Hastings, Heathrow, an ethical issue, and London – used as a means for you to find out for yourself what the questions, the issues, the explanations and possible solutions are.

By encouraging you to work in ever-widening circles, it is hoped that you will discover the complexity of what may appear to be relatively simple situations and the layers of thought and meaning that each one expresses.

In order to do this, there is a particular emphasis on compiling bibliographies and identifying the different standpoints that writers adopt in discussing the topic.

Marketing Theory and Practice (30 credits) - Compulsory

This module is designed to provide you with an overview of key marketing concepts as they apply in a variety of organisations.

Through this module, you will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal environment for marketing practice.

The International Tourism Industry (30 credits) – Compulsory

This module aims to provide an introduction to the key sectors that are integral to the tourism business, whilst exploring the dynamic relationships between them. It also acquaints you with significant stakeholders at both organisational and industry levels.

Through creating an awareness of relevant industry trends and happenings, the module provides an overview of the opportunities and challenges, along with a focus on vital skills and competencies needed by you to start a career in the tourism industry.

Opportunities and Resources in Tourism (30 credits) – Compulsory

This module aims to provide you with an understanding of key economic concepts, theories and skills necessary to evaluate the economic impact of tourism.

It enables you to employ a data-driven approach to the evaluation of resources and opportunities in tourism as tourism professionals.

The fieldwork (physical or virtual) will introduce basic research skills and also allow you to link theory to practice.

Contemporary Tourism Management (30 credits) - Compulsory

This module aims to examine theories and practices of tourism management. It critically analyses the challenges faced by the tourism industry in the context of contemporary management functions and tourist/visitor behaviour which is a fundamental part of the module content.

This module also assists you in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories.

Experiential Learning (15 credits) - Compulsory

This module aims to develop your abilities to independently conduct – either in person or virtually – theoretically informed, ethically-rigorous data collection in mature tourism destinations.

You will be challenged to systematically analyse the datasets that derive from these collection processes, and to synthesise such findings with relevant secondary source material.

Furthermore, you will need to clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative that conforms to professional, academic standards.

Researching People and Places (15 credits) - Compulsory

This module aims to develop critical awareness of a range of quantitative and qualitative research methodologies and techniques relevant to academic investigation of tourism industry issues.

It will also develop your ability to relate theory to real world case study material, distinguishing the links between theory, method and data.

Specific attention will be paid to exploration of key research methods and techniques and their applicability to a range of tourism-related research contexts.

Changes in approach, especially the rise of qualitative approaches and techniques, will be considered. The module will also seek to promote students’ ability to think critically – or critique – existing research.

Consulting Project in Tourism (15 credits) - Optional

This module is a group-based consultancy project. It aims to offer you a valuable opportunity to engage in a live brief commissioned by an external client, and to investigate real-world challenges faced by the client.

Based on the research findings, you will work in partnership with the module leader, who also acts as the project leader and the mentor providing support and guidance, to co-create solutions to improving the ways the client communicates and interacts with its customers and the public.

Work Internship (30 credits) - Optional

The primary aim of the work placement module is to provide you with the opportunity to undertake a period of work experience (minimum of 30 days) from which they learn about business in general and the organisation, and the sector within, which it operates as well as the critical drivers of business success.

The work placement will provide an insight into the world of work and appropriate conduct at work. The module will therefore facilitate you in becoming and staying employable through assertiveness, continuing development and reflection on their development and the link between theory and practice.

Tourism Languages: Spanish I (15 credits) - Optional

The module aims to enable you with little or no previous knowledge of Spanish to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

On completion of this module, you will be able to:

• Grasp the basics of the writing system and pronunciation, basics of conjugation and syntax,
• Good knowledge of the norms and conventions of everyday life in to be used in understanding and producing basic written Spanish, and
• Demonstrate a broad awareness of the diversity of some of the cultures where Spanish is spoken.

Emerging Market: China and Latin America (15 credits) - Optional

This module examines the dramatic shifts of the last decades in the world economy due to the rise of what is popularly known as 'emerging economies’.

China’s staggering rates of sustained economic growth, which is to a large extent the driving force of this transformation, is analysed.

The module shows how Latin America, apart from its huge economic potential, has the largest reserves of many natural resources (oil, gas, water, gold, minerals, arable land etc.) in the world.

The solid, long-term partnership between China and Latin America will have enormously positive consequences primarily for Latin America but also China, who requires natural resources in growing quantities is also analysed.

Responsible Tourism Management (15 credits) - Optional

Through the study of a wide range of case studies from diverse geographical environments, this module aims to provide a broad critical understanding of the opportunities and constraints involved in developing more responsible and sustainable forms of tourism.

Alternative strategies for improving tourism sustainability will be examined. A key consideration is how to achieve the balance between the environmental, social and economic aspects of tourism.

Tourism Business (15 credits) - Optional

The module builds on ‘The International Tourism Industry and Employability’ module in the first year to further develop the understanding of the significant aspects of the tourism business.

It aims to familiarise students with key theoretical concepts, evaluate them and apply them in practice.

Through identifying trends in the global tourism industry, the module also seeks to create awareness of major technological and digital developments, opportunities and challenges in the global tourism business.

Tourism Enterprise and Revenue Management (15 credits) - Optional

The module aims to provide you with an understanding of tourism enterprise and the significance of the small businesses which dominate the tourism sector.

Enterprise-related concepts such as entrepreneurship, innovation and creativity will be analysed.

Revenue management theory and practice as well as the impact it has on tourism and hospitality businesses and customers is also a major component of this module.

You will gain the knowledge and skills required to make appropriate management decisions for sustainable financial success.

Aviation and Passenger Transport Management (15 credits) - Optional

This module aims to generate critically informed understanding of the relationships between the tourism industry and key public passenger transport modes (including aviation, rail, coach and bus systems).

The current standing of these modes - in terms of public and private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context.

The module will also directly address sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

Creative Marketing in Tourism (30 credits) - Compulsory

This module aims to develop your understanding of theories and business practice concerning building strong brands in travel and tourism.

You will learn how certain content in social media engages with target audiences and viewers in a compelling way and achieves branding agendas simultaneously, while even going viral online.

This module not only promotes creative thinking and problem solving skills but also develops your abilities to create branding solutions and a coherent plan in selected social media platforms.

Tourism Policy-Making (30 credits) - Compulsory

This module examines some of the contemporary issues facing tourism through a global to local framework.

The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses.

Case studies are used to explore the potential and limitations of different theoretical approaches.

Customer Service Management in Tourism and Hospitality (15 credits) - Optional

The module aims to develop a critical understanding of customer service management as a key component of organisational culture and business strategy.

Theories and models used to shape the financial analysis, application and design of customer service will be explored.

You will gain practical and theoretical insight into the implementation, communication, management and measurement of customer service.

Consumer and market research theories and models to support customer relationship building will be examined and evaluated as will ways to promote customer service internally and externally.

Work Placement Project (30 credits) - Optional

The primary aim of these work experience modules is to provide you with flexibility to undertake a period of work experience without having to take an extra year of study. This is achieved by integrating your learning at work and your studies. You will attain a sandwich degree within three rather than four years. In the first year of study you will be required to record and reflect upon your learning at work and in the second year to reflect on how you have developed and built on your learning from the previous year and complete a report on the organisation you have worked in. The modules will therefore support you to process of reflect on your own development, integrate theory and practice, develop your commercial awareness and thus enhance your personal and professional development.

Consulting in Organisations (30 credits) - Optional

The module builds on learning from prior modules and provides you with a theoretical introduction to consulting and the idea of the learning organisation.

The module then provides an opportunity to apply theoretical knowledge to organisation practice by students working in small teams on a real-time consultancy project which takes place in a variety of public, private and voluntary sector organisations.

It gives you the responsibility of approaching and pitching to potential clients, managing yourself, your time, your team relationships and your relationships with external clients to achieve outcomes that make a real difference to the organisation.

The module provides a bridge between academic study and full-time employment by focusing on the significance and relevance of their consultancy experience. It aims to enhance your career following the completion of your degree programme.

Social Media and Viral Marketing (15 credits) - Optional

This module aims to provide you with an understanding of social media and viral marketing and will incorporate owned, earned and paid tactics.

The practice of social media and viral marketing in today's marketing landscape will be outlined in addition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace.

In preparation for future employment, the module will allow you to apply taught theories to real-life organisations.

Tourism Languages: Spanish II (15 credits) - Optional

The module aims to enable you, once you have passed TOU2024: Tourism languages Spanish I to progress to lower Intermediate language skills in Spanish (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

• Grasp the grammatical and syntactical elements of Spanish at lower intermediate level,
• Good knowledge of the norms and conventions of everyday life
in to be used in understanding and producing lower intermediate written Spanish, and
• Demonstrate a broad awareness of the diversity of some of the
cultures where Spanish is spoken.

Tourism in Cities (15 credits) - Optional

This module aims to introduce you to the extent and variety of city tourism, to assess its impacts in different types of cities and to examine pertinent contemporary issues that have emerged around its expansion, such as gentrification, commodification, socio-spatial divisions and regeneration.

The module places urban tourism in the context of changes in the economy, in politics and in leisure in order to critically assess its impacts on its stakeholders, and evaluate its potential and the pitfalls.

Event Sector (15 credits) - Optional

The aim of this module is to develop a critical understanding of the events sector, the impacts, and legacy of events.

You will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events.

This module will also cover different perspectives on events classification, origins, current and future trends.

The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.

Event Planning and Management (15 credits) - Optional

This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event.

Throughout this module, you will develop your own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context, and lastly evaluation of events.

Hospitality Business Management (15 credits) - Optional

This module aims to develop a critical understanding of the scope and current trends in the global hospitality industry including corporate profiles of key players.

Leadership and management theory and models will explained and analysed in the context of hotel, restaurant and management services.

This module will also examine operational management models relevant to hotels, including rooms division and food and beverage management, and to restaurants and managed services.

To find out more about this course, please:

Download the International Tourism Management BSc Honours specification (PDF

Download the International Tourism Management BSc Honours specification (PDF) with Foundation year specification.

We review our courses regularly to improve your experience and graduate prospects so modules may be subject to change.

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Our communications are designed to support you in deciding your future and keep you up to date about student finance, employment opportunities and student activities available at Middlesex University.

Student work

You'll be taught by an experienced teaching team with a wide range of expertise and professional experience. You will learn by attending lectures, fieldwork, seminars and practical workshops. Seminars and workshops are a great opportunity to discuss what you have learnt in lectures and through independent study with your peers and tutors. Most seminar groups have about 25 students. Work is divided into credits of approximately 10 hours of study time. You will need to complete 120 credits per year, which are broken down into modules of typically 30 credits.

• How we'll teach you

Coursework and assessments

Typical weekly breakdown.

During your first year, your weekly timetable will typically consist of:

• 4 hours of lectures
• 6.5 hours of seminars and workshops

Teaching vs independent learning

Outside of teaching hours, you’ll learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, and preparing for assessments including coursework, presentations and exams.

Here is an indication of how you will split your time:

Academic support

Our excellent teaching and support teams will help you develop the skills relevant to your degree from research and practical skills to critical thinking. And we offer free 24-hour laptop loans with full desktop software, free printing and Wi-Fi to use on or off campus, even over the weekend.

Your learning will be assessed regularly and is made up of 100% coursework.

Assessments

We'll test your understanding and progress with informal and formal tests.

The informal tests usually take place at least once per module, from which you’ll receive feedback from your tutor. The grades from these tests don’t count towards your final marks.

There are formal assessments are usually at the end of each module and will count towards your module and your final marks.

Assessments are reviewed annually and may be updated based on student feedback or feedback from an external examiner.

To help you achieve the best results, we will provide regular feedback.

North London campus

Our north London campus is 23 minutes away by underground train, travelling from London Kings Cross.

Our Sheppard Library provides a wide range of resources and support to help you to succeed in your studies.

Over 1,000 study spaces including rooms for group study and over 500 computers available.

We have one of London's biggest and best university campuses with everything you need in one place.

Student support.

We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.

Additional needs

We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team .

Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.

Work while you study

Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page .

Financial support

You can apply for scholarships and bursaries and our MDX Student Starter Kit to help with up to £1,000 of goods, including a new laptop or iPad.

We have also reduced the costs of studying with free laptop loans, free learning resources and discounts to save money on everyday things. Check out our guide to student life on a budget .

How can the BSc International Tourism Management support your career?

There is an exciting diversity of tourism careers across the private, public and voluntary sectors.

Graduate job roles

Roles for graduates within the tourism sector include:

• Business development officers
• Graduate trainee managers
• HR executives
• Marketing executives
• Project managers
• Travel consultants

Graduate employers

International Tourism graduates have gone on to work in areas including local authorities, tourist boards, airlines, airports, travel agencies, hotels, museums, heritage centres and sports, meetings and events companies.

Some of the companies our graduates have been employed by include the City of London Corporation, Etihad, Eurostar, Marriott, Radisson Blu Edwardian, Thomas Cook, Travel Republic and Virgin Holidays. A number of graduates also go on to do further study for a Master’s Degree or PhD qualification.

The course opens doors to many different industries too, including tourist boards, local authorities, airports, hotels, and museums.

Our employability service , MDXworks will launch you into the world of work from the beginning of your course, with placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.

Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has been recognised with the following awards:

The top 20 UK universities for business leaders and entrepreneurs – Business Money, 2023

A top 10 university for producing CEOs – Novuana, 2023.

MDXcelerator student start-up support

Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.

Global network

You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career.

Our entry requirements provide a guide to the qualifications that you’ll need to study our courses. We have a personalised admissions approach and we make fair but aspirational offers. We want you to aim high and achieve great results.

• International entry
• How to apply

Qualifications

At Middlesex, we're proud of how we recognise the potential of future students like you. We make fair and aspirational offers because we want you to aim high, and we’ll support you all the way.

We’ll always be as flexible as possible and take into consideration any barriers you may have faced in your learning. And, if you don’t quite get the grades you hoped for, we’ll also look at more than your qualifications. Things like your work experience, other achievements and your personal statement.

We'll accept T Levels for entry onto our undergraduate degree courses (including our extended courses with a foundation year) with standard application of science requirements and GCSEs in line with UCAS tariff calculation.

Our general entry requirements page outlines how we make offers where we have given a range (e.g. BBB – BBC in A levels), and how you will be made an offer if you are studying a combination of qualifications (e.g. BTEC and A level). In both cases, we will base this on information you’ve provided on your application. Applications from mature candidates without formal qualifications are welcomed, provided they can demonstrate appropriate levels of relevant ability and experience.

Foundation year

If you don't meet the entry requirements, why not consider our Foundation Year in Business course to help you prepare for the full degree?

Mature students (over 21)

We welcome applications from mature candidates, including those without formal qualifications, provided you can demonstrate relevant experience and ability.

Academic credit

If you have a qualification such as a foundation degree or HND or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three. Find out how you can transfer courses .

If you have relevant qualifications or work experience, we may be able to count this towards your entry requirements. Find out more about prior learning accreditation .

You won’t be required to attend an interview for this course.

We welcome students from the UK, EU and all over the world. Join students from over 122 countries and discover why so many international students call our campus home:

• Quality teaching with top facilities plus flexible online learning
• Welcoming north London campus that's only 30 minutes from central London
• Work placements and networking with top London employers
• Career support to get you where you want to go after university
• Global alumni network and connections

96 UCAS points

We accept a wide range of international qualifications such as A level and International Baccalaureate. You can find out more on your country's support page . If you need help with your application, please contact your nearest regional office .

In addition to qualifications such as A level and International Baccalaureate, we accept a wide range of international qualifications. Find out more on your country's support page. If you are unsure of the suitability of your qualifications or would like help with your application, please contact your nearest regional office .

Advance entry

Year 2 entry: 120 UG credits at level 4 in a degree/HNC/HND in a related subject

Year 3 entry: 240 UG credits in a degree/HNC/HND in a related subject

English language

You'll need good English language skills to study with us. That's usually an IELTS 6.0 qualification (with a minimum of 5.5 in all sections). And, if you need help, we offer an intensive pre-sessional English course.

To study with us in the UK, you will need a student route visa .

You can apply now via UCAS using the code N88I. Visit the UCAS site today .

For help with your application, please view our undergraduate application page.

Fees & funding

The fees below are for the 2024/25 academic year:

UK students 1

Full-time students: £9,250

Part-time: £77 per taught credit

International students 2

Full-time students: £16,600

Part-time students: £138 per taught credit

Additional costs

The following study tools are included in your fees:

• Free access to the resources, learning materials and software you need to succeed on your course
• Free laptop loans for up to 24 hours
• Free printing for academic paperwork
• Free online training with LinkedIn Learning.

Scholarships and bursaries

To help make uni affordable, we do everything we can to support you including our:

• MDX Excellence Scholarship offers grants of up to £2,000 per year for UK students
• Regional or International Merit Awards which reward International students with up to £2,000 towards course fees
• Student Starter Kit. Get help with up to £1,000 of goods, including a new laptop or iPad. Find out about our MDX Student Starter Kit.

Find out more about undergraduate funding and all of our scholarships and bursaries .

Fees disclaimers

1. UK fees: The university reserves the right to increase undergraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.

2. International fees: Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.

Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.

Student testimonials "I was sure that studying tourism was the best decision, and after the four days trip to South England I had yet another confirmation. Besides being an incredible opportunity to bond with my classmates, I had the opportunity to enhance my knowledge on Research activities. It is amazing when you get to look at tourism from a different perspective. You learn how you as a student, tourist or a future manager of tourism industry, can make the difference in improving one of the most important and fast-growing industries in the world. In addition, visiting iconic heritage sites such as Stonehenge, Roman baths in Bath, and the Jurassic Coast was incredibly exciting. A big applause goes to my lecturer for the great organisation. This will certainly be one the best memories of my studies at Middlesex University." Nertila Dumani Final year BSc International Tourism Management student

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We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.

Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.

Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.

At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.

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(Major Code: 05081) (Academic Plan Code: 663105BSS)

All candidates for a degree in applied arts and sciences must complete the graduation requirements listed in the section of this catalog on Graduation Requirements   .

A major in hospitality and tourism management must be planned with an emphasis in hotel operations and management, or meetings and events operations and management, or restaurant operations and management, or tribal gaming operations and management.

A minor is not required with this major. Preparation for the major courses may not be taken Cr/NC; the minimum grade in each class must be a C- (1.7) or better.

Emphasis in Restaurant Operations and Management

Preparation for the major.

These prerequisite courses may not be taken Cr/NC. The minimum grade in each class is C- (1.7) or better.

• HTM 201 - Introduction to Hospitality and Tourism Management Units: 3
• HTM 219 - Hospitality, Recreation, and Tourism Professions Units: 3
• MATH 120 - Calculus for Business Analysis Units: 3
• HTM 223 - Hospitality Managerial Accounting and Controls Units: 3
• HTM 250 - Hospitality Law Units: 3
• ECON 101 - Principles of Economics Units: 3
• ECON 102 - Principles of Economics Units: 3
• RTM 290 - Data Driven Decision Making in Hospitality, Recreation, and Tourism Units: 3
• MIS 180 - Principles of Information Systems Units: 3
• RWS 290 - Business Writing and Rhetoric Units: 3
• STAT 119 - Elementary Statistics for Business Units: 3

Graduation Writing Assessment Requirement

See “ Graduation Requirements   ” section for a complete listing of requirements.

• RTM 396W - Writing in Recreation Settings Units: 3 with a grade of C (2.0) or better.

A minimum of 44 upper division units to include:

• HTM 301 - Service Leadership Development Units: 3
• HTM 327 - Economics and Supply Chain Management in the Events Ecosystem Units: 3
• HTM 340 - Restaurant Management Units: 3
• HTM 351 - Identities and Organizations in Hospitality, Recreation, and Tourism Management Units: 3
• HTM 398 - Internship I in Hospitality and Tourism Units: 3
• HTM 455 - Hospitality Financial Management Units: 3
• HTM 480 - Leadership and Coaching in Hospitality Units: 3
• HTM 490 - Strategic Management in Hospitality and Tourism Units: 3
• HTM 491 - Leadership and Self Development in Hospitality Units: 2
• HTM 498 - Internship II in Hospitality and Tourism Units: 3
• B A 370 - Marketing Units: 3
• RTM 404 - Cross-Cultural Perspectives of Tourism Units: 3
• RTM 470 - Global Sustainable Tourism Management Units: 3

Six Units of Electives Selected from

• HTM 325 - Global Hospitality Leadership Units: 3
• HTM 333 - Weddings and Social Events Units: 1
• HTM 342 - Restaurant Marketing and Menu Management Units: 3
• HTM 370 - Tribal Gaming: Cultural and Political Context Units: 3
• AMIND 370 - Tribal Gaming: Cultural and Political Context Units: 3
• HTM 371 - Tribal Gaming: Casino Operations Units: 3
• HTM 381 - Cross-Cultural Interpretations of Gambling Addiction Units: 3
• HTM 430 - Specialty Event Management Units: 2
• HTM 431 - Convention Services for Hotels Units: 2
• HTM 433 - Destination Management Services Units: 2
• HTM 435 - Sporting Events and Festival Management Units: 3
• HTM 453 - Hospitality Sales and Marketing Units: 2
• HTM 456 - Hotel Revenue Management Units: 2
• HTM 465 - Hospitality Technology Units: 1
• HTM 495 - Innovation in the Experience Economy Units: 3
• RTM 396W - Writing in Recreation Settings Units: 3
• RTM 475 - Commercial Recreation and Attractions Management Units: 3
• RTM 477 - Sustainable Tourism Planning Units: 3
• RTM 487 - Environmental and Cultural Interpretation Units: 3
• THEA 476 - Event Coordination and the Entertainment Industry Units: 3

Tourism and Hospitality Management

Join a thriving industry and turn your passion into a rewarding profession.

Home » Program » Tourism and Hospitality Management, Tourism Management Concentration, B.S.

Tourism and Hospitality Management, Tourism Management Concentration, B.S.

Escape the Ordinary

The Tourism and Hospitality Management, B.S. degree is proudly offered through the College of Behavioral and Health Sciences at MTSU.

Program Overview:

Welcome to the Tourism Management concentration within the Tourism and Hospitality Management program at Middle Tennessee State University (MTSU). If you're driven by a passion for exploring new destinations, orchestrating unforgettable experiences, and contributing to the booming tourism industry, you've found the perfect fit.

Here's what you can expect:

• Tailored Curriculum : Dive into a curriculum meticulously designed to cover the facets of tourism management, from destination marketing strategies to sustainable tourism practices.
• Hands-On Learning : Gain valuable real-world experience through internships, fieldwork, and practical projects. Whether you're conducting market research or collaborating with industry partners, our program ensures you're ready to hit the ground running upon graduation.
• Expert Guidance : Learn from seasoned professionals and dedicated faculty who are committed to your success. Benefit from personalized mentorship, industry insights, and networking opportunities that will help you thrive in your academic and professional endeavors.
• Industry Connections : Forge meaningful connections with leading tourism organizations, travel agencies, and hospitality companies through our extensive network of industry partners. Explore internship opportunities, attend guest lectures, and engage in experiential learning experiences that will set you apart in the competitive job market.

Embark on a transformative journey with us at MTSU and unlock the doors to endless possibilities in the exhilarating world of tourism management. Your adventure starts here.

Career Opportunities:

With experiential learning opportunities and strong corporate connections in Nashville and surrounding communities, our Tourism and Hospitality Management program equips students with the skills and knowledge necessary for a diverse range of career paths within the tourism industry, including:

• Destination Management
• Tour Guiding
• Tour Operations
• Tourism Marketing and Promotion
• Sustainable Tourism Development
• Convention and Visitors Bureaus (CVBs) / Destination Management Organizations (DMOs)
• Public Policy in Tourism

Empower Your Future:

Join us at MTSU and embark on a journey towards a rewarding career in tourism and hospitality. Explore the endless opportunities available in this dynamic industry and prepare to make your mark.

Other Concentrations:

• Event Planning
• Hospitality Management

Requirements

Information.

News Briefs

Meet Sosina Bekele: A Standout in MTSU's Tourism and Hospitality Program

Sosina Bekele, a shining example of excellence within MTSU's Tourism and Hospitality Program, is making waves with her passion and dedication to the industry. Starting with a Bartender license and working at esteemed country clubs and wedding venues, Sosina's journey has led her to her current role as assistant staff coordinator for a staffing company, where she credits her THM education for her success.

As a student representative for the THM program, Sosina showcases her leadership and commitment. Dr. Tan's Destination Management course sparked her interest in Destination Management Organizations (DMOs), marking a pivotal moment in her academic career. Despite being a recent addition to the THM program, Sosina has already seized numerous opportunities, including assisting Dr. Liu with the annual career fair and embarking on a research project with Dr. Whalen.

Beyond her major, Sosina's leadership extends to her role as treasurer of ESO and her efforts to establish connections with industry organizations like the Southeast Tourism Society and NACE. Her aspirations lie in working for a DMO, focusing on community building and empowerment—a testament to her passion for the industry.

For prospective THM students, Sosina offers clear advice: "If you're interested in the industry, the THM program at MTSU is your ticket to success. You'll gain invaluable connections, comprehensive knowledge, and mentorship from dedicated faculty." Join Sosina in shaping the future of tourism and hospitality at MTSU!

Meet Emily Groves: A THM Success Story at MTSU

Formerly an Interior Design major, Emily Groves switched to Tourism and Hospitality Management (THM) during her sophomore year—a move that sparked her passion and led to remarkable growth. As the Development and Retention Chair for the Blue Elite Tour Guide, Emily guides prospective students and promotes diversity.

Emily's role as Student Event Specialist Coordinator showcases her versatility in event planning, while her research on virtual reality in travel earned her a grant from MTSU's Undergraduate Research Experience and Creative Activity (URECA).

Guided by Dr. Yi Liu, Emily's academic journey flourished through research projects and mentorship, leading to internships and industry connections. Actively engaging in student organizations like the Southeastern Tourism Society, she stays informed about industry trends.

MTSU's THM program significantly contributed to Emily's personal and professional growth, offering a dynamic curriculum, supportive faculty, and hands-on experiences. She aspires to work at a Convention and Visitors Bureau and become an event planner, equipped with practical insights gained from her MTSU journey.

To future THM students, Emily advises embracing diverse opportunities, engaging in coursework, and connecting with professors for guidance and networking. MTSU's THM program stands out for its versatility, academic excellence, and emphasis on sustainability, offering a unique learning environment tailored to each student's needs. Join Emily in the THM journey at MTSU!

Welcome to MTSU’s Tourism and Hospitality Management Program, Tourism Concentration

With the expertise and insights acquired through our concentration in tourism, graduates are primed to embark on fulfilling careers within the expansive tourism sector. Whether your interests gravitate towards guiding travelers through exotic destinations, spearheading sustainable tourism initiatives, or curating unforgettable cultural experiences, MTSU equips you with the essential skills and knowledge to thrive in this dynamic industry.

• Travel Agent
• Destination Manager
• Cruise Director
• Tourism Marketing Specialist
• Adventure Tourism Guide
• Ecotourism Specialist
• Travel Writer or Blogger
• Hospitality Consultant
• Theme Park Manager
• Cultural Heritage Tour Coordinator
• Visitor Center Manager
• Travel Coordinator for Corporations
• Sustainable Tourism Coordinator
• Travel Photographer
• Tourism Policy Analyst
• Attractions Manager

Whether you envision yourself as a destination manager, an adventure tourism guide, or a tourism marketing specialist, our program lays the groundwork for a rewarding and impactful career in the ever-evolving world of tourism. Embark on limitless opportunities with our Tourism concentration within the Tourism and Hospitality Management program at MTSU. Join our journey in shaping the industry's future and unlocking exhilarating career paths.

REQUIREMENTS

Dr. Karen P.S. Tan

Dr. Elizabeth A. Whalen

INFORMATION

Mtsu tourism and hospitality program overview, mission statement.

Our mission is to develop leaders who are passionate and well-rounded critical thinkers to contribute to the growth and innovation of the tourism and hospitality industry in the greater Tennessee area.

Vision Statement

We will enhance the image of MTSU by becoming the top tourism and hospitality program in Tennessee in the next five years.

Core Values

• Curiosity & Innovation . Pursuit of knowledge, understanding, and learning; a sense of inquisitiveness and exploration that leads to innovation, idea generation, and positive change.
• Perseverance & Integrity . Persistence in the face of adversity and challenge; a will to overcome difficulties and obstacles while maintaining honesty, morality, and personal principle.
• Relationships & Experience . Creation of an environment of collaboration, communication, and connection; a desire to build a community with peers, colleagues, and mentors through active engagement, working in teams, participating, and being present.

Program Learning Outcomes

• Identify and apply the knowledge and skills necessary for hospitality and tourism operations.
• Develop and integrate a core set of business skills necessary to successfully operate a hospitality and tourism organization.
• Demonstrate competence in the communication skills necessary for hospitality and tourism management.
• Formulate business decisions in hospitality and tourism management.
• Evaluate leadership principles necessary in the diverse and global hospitality and tourism industry.

Tourism Concentration PLOs:

• Utilize tourism concepts and business management knowledge to function effectively as a tourism professional.
• Demonstrate knowledge of best practices to further responsible tourism.
• Analyze information and develop solutions for tourism businesses by using skills associated with critical thinking, problem solving, decision making, and creative thinking.

Transfer Students:

We accept a maximum of 12 credits transferred for core/concentration courses plus up to three approved electives for an additional 9 credits.

Tourism and Hospitality Management Minor

Health and Human Performance  

The minor in Tourism and Hospitality Management requires 15 semester hours.

Required (9 hours)

• THM 3100 – Introduction to the Tourism and Hospitality Industry   3 credit hours  
• THM 4300 – Issues and Trends in Tourism and Hospitality Management   3 credit hours  
• THM 3200 – Principles of Lodging   3 credit hours   OR
• THM 3250 – Destination Management   3 credit hours   OR
• THM 3350 – Event Planning   3 credit hours  

Electives (6 hours)

• LSTS 4850 – Cross-Cultural Perspectives in Leisure and Tourism   3 to 6 credit hours  
• THM 3110 – Tourism Planning and Development   3 credit hours  
• THM 3200 – Principles of Lodging   3 credit hours  
• THM 3210 – Service Design and Delivery in Tourism and Hospitality Management   3 credit hours
• THM 3250 – Destination Management   3 credit hours  
• THM 3360 – Weddings and Special Events   3 credit hours  
• THM 4130 – Sport Tourism   3 credit hours  
• THM 4140 – Food and Beverage Tourism   3 credit hours  
• THM 4160 – Event Risk Management   3 credit hours  
• THM 4167 – Hospitality Revenue Management   3 credit hours  
• THM 4220 – International Tourism   3 credit hours  
• THM 4267 – Hospitality Technology   3 credit hours  

Clubs and Organizations:

Southeast Tourism Society (STS) Student Chapter

THM Advisory Board:

Please fill in the form below and we will contact you very soon

Register to study through Unisa

• Subjects & modules
• All subjects

TOURISM MANAGEMENT

Tourism Management: Major combinations for BCom: NQF Level: 5: TRT1502, MNB1501, MNB1601 NQF Level: 6: TRT1602, TRT2601, MNG2601, MNM2615 NQF Level: 7: TRT3701, TRT3702, TRT3703, TRT3705 Tourism Management: Major combinations for the Diploma: NQF Level: 5: DTM1501, TRT1502 NQF Level: 6: TRT1602, DTM2601, DTM2603, DTM2604, DTM2605, DTM3605 and DTM3609 NQF Level: 7: DTM3701, DTM3703, DTM3704 & TRT3702

General Education Requirements (44 Hours)

• General Education Requirements    

The following major courses may also count in General Education:

• RM 2100 - Leisure in Society (3) [GenEd: SS]
• RM 2140 - Natural Resources: Becoming an Informed Citizen (3) [GenEd: HS]

Major Requirements (53 Hours)

R M CRTM GPA requirements: 2.0 cumulative GPA required for declaration, and 2.0 cumulative and 2.0 major GPA required for graduation. There are no GPA retention requirements.

R M CRTM grade requirements: All RM CRTM majors must earn a minimum grade of “C” (2.0) in the following courses: RM 2310   , RM 2410   , RM 3315   , and RM 4210   .

Core Requirements (38 Hours)

• RM 2120 - Leadership and Group Dynamics in Recreation (3)
• RM 2210 - Recreation Site and Facility Management (3)
• RM 2310 - Introduction to Administration of Recreation (3)
• RM 2410 - Recreation Program Planning (3)
• RM 3210 - Inclusive Recreation (3)
• RM 3315 - Career Development in Leisure Services and Recreation (1)
• RM 3561 - Leisure Services Promotions (3)
• RM 3610 - Financial and Risk Management in Recreation (3) [WID]
• RM 4110 - Evaluation in Recreation and Leisure Service Management (3)
• RM 4210 - Senior Seminar (2) [CAP]
• RM 4900 - Internship (8-12)

Commercial Recreation & Tourism Management Concentration (CR&TM) (15 Hours)

• RM 2130 - Principles of Commercial Recreation and Tourism (3)
• RM 3241 - Travel and Tourism (3)
• RM 4450 - Seminar in Tourism Development (3)

6 hours of RM / HOS electives must be approved by a Recreation Management Advisor. HOS is the prefix for Hospitality Management. Examples include, but not limited to:

• RM 2220 - Principles of Outdoor Experiential Education (3)
• RM 3140 - Camp Management/Conference Center Management (3)
• RM 3155 - Wilderness First Responder (3)
• RM 3220 - Planning and Design of Leisure Facilities (3)
• RM 3221 - Aquatic Facility Management (3)
• RM 3222 - Lifeguarding Instructor (3)
• RM 3223 - Aquatics/Water Safety Instructor (3)
• RM 3235 - Introduction to Sport Management (3)
• RM 3236 - Sports Officiating I (3)
• RM 3237 - Sports Officiating II (3)
• RM 3242 - Tourism in Costa Rica (3)
• RM 3243 - The Cruise Line Industry in a Cultural Context (3)
• RM 3244 - Coastal Tourism: A Field-Based Understanding (3)
• HOS 2000 - Survey of the Hospitality and Tourism Industry (3)
• Any RM course approved by Advisor (3)

Minor (12-18 Hours)

Elective hours (up to 17 hours), general education courses taken for major (-3 to -6 hours), total required (120 hours).

University of Florida

Entrepreneurship in tourism, hospitality and event management.

The Entrepreneurship in Tourism, Hospitality and Event Management Certificate trains students in the implementation of entrepreneurship in the tourism, hospitality, and event industries. Students will learn about business trends, food and beverage, strategic management, marketing applications, facility, and operations in the industries. They also can gain specialized knowledge and practice in areas such as starting a new business, joining franchises, working in social enterprises, and working in corporate settings.

About this Program

• College:   Health and Human Performance
• Credits:  9 | Completed with minimum grades of C or better; courses must be taken at UF.
• Student Learning Outcomes (SLOs)

Certificates must comply with the  Certificate Policy .

Department Information

The Department of Tourism, Hospitality and Event Management prepares students to gain competency in industry knowledge, develop intellectual abilities, and foster adaptive and technical leadership skills. Website

Email | 352.294.1661 (tel) | 352.846.6627 (fax)

P.O. Box 118208 THE FLORIDA GYMNASIUM GAINESVILLE FL 32611-8208 Map

 Curriculum

• Artificial Intelligence and Data Analytics in Tourism, Hospitality and Event Management Certificate
• Combination Degrees
• Entrepreneurship in Tourism, Hospitality and Event Management Certificate
• Event Management Minor UF Online
• Tourism, Hospitality and Event Management
• Tourism, Hospitality and Event Management UF Online

Open to students in any major except Tourism, Hospitality & Event Management majors with a specialization in Tourism & Hospitality Management.

Prerequisites

• Current UF undergraduates
• 2.0 overall GPA

Required Courses

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AgriLife Today

Texas A&M AgriLife's digital magazine and newsroom

New Department of Hospitality, Hotel Management and Tourism approved at Texas A&M

New undergraduate degree tracks offered to meet growing hospitality workforce need.

June 26, 2023 - by AgriLife Today

Texas A&M University will now be home to a new Department of Hospitality, Hotel Management and Tourism after receiving approval from the Texas Higher Education Coordinating Board . This new department is a renaming and reformulation of what was formerly the Department of Recreation, Park and Tourism Sciences .

A growing and evolving hospitality industry

The new department will offer three new undergraduate degree tracks in hospitality, hotel management and tourism. Hanover Research projects employment in hospitality and hotel management over the next 10 years to grow 6.3% nationally and 17.2% in Texas. Currently the department offers certificates in professional event management, recreation and park management, hospitality management and tourism management. Graduate degrees include a Master of Science and a Doctor of Philosophy in hospitality, hotel management and tourism.

“These changes reflect the dynamic needs of the hospitality and resort industry in Texas, nationally and around the globe,” said M. Katherine Banks, Ph.D., president of Texas A&M University. “Through our revitalized programming and world-class faculty and facilities, we will provide a transformational education to prepare the next generation of leaders in the hospitality, hotel management and tourism industry, and show the world what Aggie Hospitality really means.”

The department will be led by Brian King, Ph.D. , who joined the Texas A&M College of Agriculture and Life Sciences in January 2022. King’s career has combined academia with industry through varied roles around the world in hospitality, human resource development, and marketing to international agencies, providing him with a global perspective on destination management and tourism.

“We knew we could achieve a lot by bringing together faculty resources to help mobilize the visitor economy in Texas, attracting global interest and recognition,” said King. “This transition for the department solidifies the approach and opens more doors for our faculty and students to benefit the hospitality industry locally, statewide and nationally.”

“We knew we could achieve a lot by bringing together faculty resources to help mobilize the visitor economy in Texas, attracting global interest and recognition. This transition for the department solidifies the approach and opens more doors for our faculty and students to benefit the hospitality industry locally, statewide and nationally.”

Brian King, Ph.D. Department Head and Professor

Built on a legacy of excellence

Embracing its nearly 60-year-long legacy of internationally recognized excellence in resource management and tourism sciences, the department plans to lean on and expand upon its strong foundations in teaching, research and extension while embracing the evolving demographics and increasingly global population of Texas. This added focus will allow faculty and students within the department to capitalize on this emerging industry and propel their expertise to areas where they can positively influence the industry at the state, national and global levels.

“This department embraces a modern experience with the life sciences and agriculture, exploring new places and experiences, and applying comprehensive expertise together across all the departments of the College of Agriculture and Life Sciences,” said Jeffrey W. Savell, Ph.D., vice chancellor and dean for Agriculture and Life Sciences. “With an expanded scientifically based focus on an enhanced human experience with the world, we are helping people find new places and creating spaces to be thoroughly enjoyed.”

New program available this fall

The new department name will be effective on Aug. 15, according to the Texas Higher Education Coordinating Board. This fall, the College of Agriculture and Life Sciences will also be welcoming their largest class of incoming freshmen. Incoming students are able to join the Hospitality, Hotel Management and Tourism program.

This new department will have a presence in the Aplin Center, which will serve as an immersive learning laboratory for students with programs in hospitality, retail studies and food product development. Texas A&M University is set to break ground on the Aplin Center in fall 2023.

About Texas A&M AgriLife

As the largest comprehensive agriculture program nationally, Texas A&M AgriLife brings together a college and four state agencies focused on agriculture and life sciences within The Texas A&M University System. With over 5,000 employees, and a presence in every county across the state, Texas A&M AgriLife is uniquely positioned to improve the quantity and quality of food production to benefit human health and lower health care costs, while increasing profitability for producers and ensuring environmental sustainability.

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