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Asian Institute of Tourism

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• 1 The Institute
• 3 Academic Program
• 4 Administration
• 5 Student Organizations
• 6 Related Links
• 7 References

The Institute

The U.P. Asian Institute of Tourism is the premier institution of tourism education in the Philippines. It is the first school in Southeast Asia to offer a four-year degree program leading to a Bachelor of Science in Tourism.

Its mission is to upgrade the travel and tourism profession by providing high quality education and training to students who will be the industry's future managers, entrepreneurs and technical experts.

The Institute performs the three basic functions of teaching, research and extension, fulfilling the following objectives:

• To develop entrepreneurs, managers and qualified staff for the tourism industry
• To assist in the development, growth and professionalization of tourism
• To provide a realistic instructional and research laboratory for tourism operations and management
• To provide a place for the conduct of professional and technical programs for the hospitality industry

Today, AIT remains in the forefront of tourism education and training in the country. As tourism becomes a global strategic agenda, it continues its leading functions and actively maintains its links with the various sectors of society.

A world-class provider of tourism education, research and extension services, and to lead human tourism capital development in the Philippines and the Southeast Asian Region.

To develop innovative leaders in tourism development and to provide relevant education, research, extension services and serve the needs of our students, alumni, the tourism industry, government, local communities, and other stakeholders, in a manner that optimize resources.

Upholds the values of honor, excellence, patriotism, concern for the environment, gender sensitivity, and equal opportunity for all.

Honor: Conduct ourselves according to high ethical standards

Excellence: Perform work at the highest level of quality and pursue life-long learning

Patriotism: Serve the Filipino people

Environmentalism: Promote environmentally-sustainable practices

Gender sensitivity: Respect all regardless of gender orientation

Equal opportunity: Offer services to all without discrimination

The strategic focus of AIT for 2012 to 2017 will be to:

1. Redefine the tourism graduate along the lines of Tatak UP;

2. Realize AIT’s intellectual future;

3. Provide an enabling, nurturing and stimulating academic environment; and

4. Transform the AIT area into the UP Tourism and Heritage Complex.

Concept of a tourism institute becomes subject of discussion among tourism agencies and in academic circles

• September 23, 1975

Tourism Secretary Jose D. Aspiras formally proposes the establishment of the tourism institute during the 6th Regional Asia and Australasia Hotel and Restaurant Convention

• September 1975

UP President Onofre D. Corpus directs his Program Development Staff to prepare project study for the creation of the Asian Institute of Tourism (AIT).

• December 26, 1975

RP President Ferdinand Marcos approves AIT's creation as a tripartite project of the Department of Tourism, Philippine Tourism Authority and University of the Philippines.

• February 6, 1976

A Memorandum of Agreement to establish AIT is signed by Tourism Secretary Jose D. Aspiras, Philippine Tourism Authority General Manager Rodolfo Cacdac, and University of the Philippines President Onofre D. Corpuz

• February 26, 1976

The UP Board of Regents during its 869th meeting confirms the Memorandum of Agreement, thus, paving the way for the formal founding of the institute.

AIT holds temporary office at the UP Alumni Center while AIT Complex is being constructed.

The BS Tourism Management program is offered as a four-year degree course in UP. It attracts an initial batch of 28 students.

• November 20, 1978.

AIT Complex is inaugurated by First Lady Imelda Marcos. Event marks the creation of the first such institute in Asia.

Jose Aspiras and Former First Lady Imelda Marcos unvailing the AIT Marker

Former Dean Mananzan escorting First Lady Imelda Marcos

Ribbon Cutting of the Asian Institute of Tourism

AIT produces first 12 graduates of the BS Tourism program

Prof. Daniel G. Corpuz is appointed Dean of the Institute

AIT House is leased to Brentwood Corporation and renamed AIT Hotel.

Prof. Evangeline M. Ortiz is appointed Dean of the Institute

Lease by Brentwood is terminated. AIT Hotel is closed.

Prof. Reil G. Cruz is appointed Dean of the Institute

Dr. Ma. Corazon P. Rodriguez is appointed Dean of the Institute

Dr. Miguela M. Mena is appointed Dean of the Institute

Academic Program

• Bachelor of Science (BS) in Tourism (Curriculum)

The Bachelor of Science in Tourism is a four-year course that aims to develop entrepreneurs, managers and qualified personnel for the tourism industry.

The program requires a student to take 47 courses equivalent to 150 units. Around 45 units are general education subjects (under the Revised General Education Program of the University) taken in service units of the University, such as the College of Arts and Letters, College of Social Science and Philosophy, and the College of Science.

The remaining units are taken in the Institute and consist of 19 required tourism subjects; five tourism electives, six units of which could be for study of one foreign language; and internship of 360 hours. On average, this requires taking 18 units per semester over 4 years, excluding internship (with a credit of 5 units) during the summer of 3rd year.

The subjects cover general management, accounting and finance, marketing and promotions, tourism laws, tourism planning and development, and courses that discuss the various facets of the tourism industry.

A special feature of the program is the internship in any of the industrial sectors of tourism. Students are required to undergo 360 hours (equivalent to five course credits) of training in the summer prior to their senior year. By getting practical exposure in a sector of their choice, students can make informed decisions on their career options, which may be in the airline, hotel, resort, convention, travel agency, tour operations, national tourism organization, and allied fields.

Administration

Dr. Miguela M. Mena serves as the Dean of the Institute. She is assisted by the Institute Secretary and two other Directors in managing the affairs of the school.

Office of the Dean Tel: 922-3894; VOIP 2796 Email: [email protected]

Dr. Edieser Dela Santa Institute Secretary Tel: 928-3327; VOIP 2799 Email: [email protected]

Prof. Reil G. Cruz Director Division of Research, Training and Extension Services Tel: 926-9442; VOIP 2798 Email: [email protected]

Prof. Richard Philip A. Gonzalo Director Division of Academic Affairs Tel: 926-9477 Email: [email protected] The Administrative Officer, Mr. Zito Ochoa, is also an important member of the institute having supervision over procurement of supplies, building maintenance as well as internal operating budget. There are also standing committees that assist administration officials. These are: Admissions, Scholarships and Graduation Committee Curriculum and Academic Instruction CommitteeLibrary and Textbook Committee Academic Personnel Committee Finance Committee Language Committee Food Committee

Student Organizations

Aside from the AIT Student Council (AIT-SC) , there are four other student organizations based in the institute. These groups regularly stage exhibits, seminars, shows and other educational events that overall contribute to a lively and stimulating atmosphere in the institute.

• UP Club for the Environment and Tourism (UP Club Ecotour)
• UP Tourism Management Society (TMS)
• UP Travel Society (TS)
• Student Action for Responsive Leadership in Tourism (START-AIT)

A student newsletter, the Salimbay , can also be found online. This AIT-centric e-newsletter is the voice of students, made by students, for students.

Related Links

UP Newsletter: Domestic tourism is a way to respond to global recession—UP-AIT [1]

Asian Institute of Tourism website ( http://www.upd.edu.ph/~ait/index.html )

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Tag: Asian Institute of Tourism

74 named UP Artist

Seventy-four faculty members from across the UP System were conferred the rank and title of UP Artist in a ceremony held on November 29 at the Asian Institute of Tourism, UP Diliman (UPD). Awardees hold the title for three years, which comes with a yearly monetary incentive. The recognition, which may be renewed or elevated to a higher rank, is given based on the Arts Productivity System of the University.

University of the Philippines

University of the Philippines Media and Public Relations Office Fonacier Hall, Magsaysay Avenue, UP Diliman, Quezon City 1101 Telephone number: (632) 8981-8500 Comments and feedback: [email protected]

University of the Philippines © 2024

Tourism Industry Board Foundation Inc.

• T.H.E. Academy
• Be a Member

UP AIT: Graduate Diploma in Tourism Development and Management

March 25, 2021

MS. MA. CHRISTINA  AQUINO Chairman TOURISM INDUSTRY BOARD FOUNDATION, INC. (TIBFI)

Dear Ms. Aquino,

Our warmest greetings! We are happy to inform you that UP AIT is now accepting applications for the Graduate Diploma in Tourism Development and Management, which leads to a Master of Science degree. This will be for the 1st Semester intake, scheduled to start in September 2021. Attached is our program poster which contains information on the requirements and application instructions. Further details are also posted in our website: www.ait.upd.edu.ph .

As an esteemed partner of AIT, we hope you can help us in spreading the word among the members and partners of TIBFI. Should there be queries, please feel free to contact us through this email or get in touch with: Prof. Carmela Ibanez, Graduate Program Coordinator at [email protected] .

Thank you very much and we look forward to your favorable action.

Best regards,

Asst. Prof. Victoria Villegas-Bacay Chief Information Officer Asian Institute of Tourism

Attachment:

• Poster: UP AIT Graduate Diploma in Tourism Development and Management

University of the Philippines - Asian Institute of Tourism Commonwealth Avenue, Diliman, Quezon City, Philippines

[email protected] [email protected] +63 0920 2906840 +63 919 6162586

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International tourist figures still millions below pre-COVID levels as slow recovery continues

For two years, Marcela Ribeiro worked three jobs to save for her dream holiday to Australia.

Like millions of people across the globe, the 35-year-old from Brazil had long wanted to explore the country's world-famous destinations, specifically the Great Barrier Reef, World Heritage-listed rainforest and sandy beaches. 

"I worked really, really hard, many jobs, to get here," Ms Ribeiro said.  

"The flights were very expensive, so I have to watch everything I spend. I can't afford to eat out in the restaurants every day." 

It's been a similar story for William Grbava from Canada and Amelia Mondido from the Philippines, who last week arrived in Australia for a holiday. 

"It's expensive here, much more than we were expecting. We have only been able to factor in a short stop in Sydney," Mr Grbava said. 

"We just had a beer and a pizza in Circular Quay for $50.

 "What I really wanted to do was drive up the coast to Brisbane, through Byron Bay and those beautiful towns. That's what I did when I was younger. But with the cost of fuel and car rental, it wasn't possible." 

Industry yet to recover to pre-COVID levels 

It's been more than four years since Australia's borders suddenly closed to the rest of the world and became one of the most isolated destinations on the globe. 

COVID-19 wreaked havoc across the country's economy, but nowhere was the pain as instant or more devastating as in the tourism industry. 

In 2019, 8.7 million tourists visited Australia from overseas in an industry that was worth $166 billion. 

New figures from Tourism Research Australia show there were only 6.6 million international visitors last year, a deficit of more than 2 million compared to 2019 levels.  

Victoria experienced the largest loss in international visits at 33 per cent, followed by Queensland at 24 per cent and New South Wales at 22 per cent. 

Nationally, Chinese visitor numbers — which made up the bulk of visitors to Australia pre-pandemic — slumped to 507,000 last year, down from 1.3 million in 2019. 

Figures for the month of February show more than 850,000 people visited Australia, an increase of 257,000 for the same time in 2023, but 7.5 per cent less than pre-COVID levels. 

Gui Lohmann from Griffith University's Institute for Tourism said there were a number of reasons for the slow return of international visitors. 

"The airfares are significantly high and we are under an inflationary situation with labour and food costs," Professor Lohmann said. 

"It could be challenging for Australia to reach above 8 million international visitors in the scenario we are in at the moment." 

Professor Lohmann said cost-of-living pressures were also at play in the return of international tourists, as was a "reset" in European thinking.  

"Many Europeans believe a long-haul trip is quite damaging to the environment and they're also flying less generally," he said. 

"Their domestic airline routes no longer exist [and] have been replaced by train trips." 

He said China's ongoing economic problems, the war in Ukraine and United States' election were also having an impact.  

"It's a much more complicated world we are facing after the pandemic," he said. 

A long road to recovery 

Oxford Economics has forecast it could take until 2025-26 before Australian tourism returned to pre-pandemic levels. 

Tourism Australia, a government agency that promotes holidays, said the strongest markets since borders reopened had been New Zealand, the United States and the United Kingdom. 

"We always knew that the recovery of international travel to Australia would take time, and we have continued to see the steady return of international visitors to our shores," a spokeswoman said. 

Maneka Jayasinghe, a tourism expert at Charles Darwin University, said affordability was a key factor in attracting visitors Down Under.  

She said the state and federal governments should consider subsidising travel to Australia. 

"Measures to reduce costs, such as discounted hotel prices, tourism package deals and food vouchers could be of importance to encourage visitors to Australia," Dr Jayasinghe said. 

"Tourism operators were badly hit during COVID so may not be in a financially viable position to provide further perks to visitors, especially the small-scale operators in smaller states and territories and those operating in remote areas." 

She said re-establishing links with traditional tourism markets, including Japan, was also a potential solution. 

"Countries with a rapidly growing middle class, such as India, could have high potential to grow. Some of the south-east Asian countries, such as Vietnam and Indonesia, could also be attractive due to their proximity to Australia." 

Dutch tourists Tim Erentsen and Laleh Maleki estimated it would cost them around $16,000 for their three-week holiday in Australia, where they are visiting Sydney, the Whitsundays and Cairns. 

"It has been expensive, especially the flights," Mr Erentsen said. 

Ms Maleki said the couple had travelled extensively throughout Europe and the US and the cost of hotels and food in Australia was comparable. 

"We thought if we were coming all this way and spending the money to get here, we should stay a bit longer, which is adding to the cost," Ms Maleki said. 

But despite that extra cost, she said the trip had been worth it. 

"We love the nature, it feels very safe here. The food is so good and the people are very friendly." 

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The AIT Library

The Asian Institute of Tourism Library is dedicated to providing instruction and access to resources and services that support the academic program and the general information needs, diverse cultural interests, intellectual development, and professional growth of the entire UP-AIT academic community.

Library service hours are from Mondays to Fridays from 8:00 AM to 5:00 PM - strictly by appointment only . As of August 2022, only AIT students, faculty and staff that have complete vaccinations (including booster) are allowed inside the library premises.

Visit this link to schedule your appointment.

• Library Hours
• Access to Collections
• Library Services

Online Library Services are available from Mondays to Fridays, 8:00 AM to 5:00 PM. In-person services are strictly by appointment only .

UPAIT Library Hours

Online and In-Person Hours:

Monday to Saturday: 8:00 AM – 5:00 PM

Library Staff Ms. Gladys A.Florendo AIT Head Librarian

Mr. Ruben C. Ochoa Library Support Staff

Library Entrance 1

Reading Area 1

Lounge Area

Library Staff and Librarians Room

Request Counter and OPAC

Reading Area 2

Library Entrance 2

Bag Counter

Book Return Bin

Library Entrance 3

Long table for laptop use

Discussion Rooms

Reserve Books Area

Library values the health and safety of its clientele during this time of pandemic. This is the updated guide on the Library’s policies and services as the University and community shifts to the new normal:

• To promote safety of library users, only individuals that are fully vaccinated and had their booster shot are allowed inside the library premises. Temporarily, the library only caters to AIT students, faculty and employees while closed to the public until further notice.
• Bookshelves are temporary off-limits to all clienteles and shall be accessed only by library personnel.
• Appointments required for in person services and must be booked at least one day in advance.
• To schedule your appointment, sign up the Online Appointment Form .
• Form 5 or any proof of enrollment
• Vaccination card
• Confirmation email from the Library

DISCUSSION ROOM GUIDELINES

• The Discussion Room is available for use of all bona fide students, faculty and staff of UP-Asian Institute of Tourism and open from 8:00 am – 4:30 pm, Monday – Friday, and 8:00 am – 3:30 pm on Saturdays.
• Use of the Discussion Room is on an “on demand”, “first-come, first-served” basis.
• A group composed of a minimum of two (2) members present at the time of use shall be allowed entry and use of the Discussion Room.
• One member of the group must leave his/her ID at the Control Desk and fill-up and sign the Discussion Room Request Form and Discussion Room Log Sheet.
• A grace period of 10 minutes will be given to a member who has already registered but is waiting for his/her group mates to arrive. The Library reserves the right to cancel the registration of users with less than three members after such grace period.
• Use of the Discussion Room should not exceed four (4) hours. Extension of use may be considered subject to the demand if there are users on queue.
• The Discussion Room should be used for academic purposes only and discussion voice should be maintained to a moderate level.
• No electrical equipment and peripherals are allowed to be tapped for electricity inside the Discussion Room without prior request and approval from the Library.
• A user who needs to charge any device should separately register at the Control Desk.
• The following are strictly prohibited inside the Discussion Room:.
• Lit candles, alcoholic beverages and other things that can cause damage to the facility.
• Eating, smoking, gambling and other disruptive behavior.
• Cleanliness and the upkeep of the room, its chairs and tables after using it.
• Permission to use the Discussion Room may be withheld from groups or individuals who fail to comply with these guidelines and from any user who damages the facility or causes disturbance to others using the room.

BORROWING PRIVILEGES

BORROWING FEES

• For UP students,Faculty,REPS,and Admin Staff - FREE.
• Alumni - P20.00
• Government researchers - P20.00
• Non-UP (Private) - P50.00

OVERDUE FINES

• Failure to Return a Circulation Book (exclusive of Sundays and Holidays) – P2.00/day
• Failure to Return a Reserve Book – P5.00/hour or P50.00/full day
• Failure to Return a Book or Other Restricted Materials Borrowed for Photocopying Purposes – P50.00/full day

Online Book Borrowing

• Search for the title of the book using the Tuklas , the library's discovery tool for finding books in our physical collections.
• Fill out the online Book Reservation Form to proceed with your request.
• The library will notify the borrower via email for the availability of requested book/s.
• Borrowers may personally pick-up the book/s by presenting the ID and registration form or arrange a delivery/courier service (book your own courier) to get the requested material/s.
• Failure to pick-up within 2 working days upon notification will mean cancellation or forfeiture of the requested material/s.

Returning of library Material/s

• Fill out the Book Return Form online to let us know the date that you dropped your items off at.
• Please ensure that the book/s is/are placed in a bag/box.
• drop-off, the outdoor library book return boxes located near the entrance of the AIT building are open to accept returns of library materials, and
• via courier, the necessary booking and delivery fees will be shouldered by the borrower.

Access to AIT EBSCO eBook Collections

• Electronic resources, such as journals and articles, e-books, and other digital materials, may be accessed on-campus when connected to the UP Diliman Network (DilNet). links to these electronic resources can be found on the University library website .
• When accessing off-campus, you may visit OpenAthens .
• Only duly enrolled students and students on residency can have access to OpenAthens for the current term.

Access to Electronic Resources

• AIT EBSCO ebooks are cataloged and findable in Tuklas and can be accessed directly through EBSCOhost website .
• These resources are licensed for access by current students, faculty and staff of AIT and can only be used by one person at a time.
• Log-in credentials can be requested by sending via email a copy of the library user’s UP ID and/or Form 5 to [email protected]
• Up to 60 pages of an ebook can be printed or saved per user as a PDF-file from within the eBook Full Text viewer. Some titles may have a lower page limit. The number of pages may vary depending on individual publisher-specified limits.
• The use of e-resources content is governed by copyright and vendor license agreements.
• Contents are restricted for use in academic research and classroom instruction only. Avoid sharing resources with people outside the University domain.
• Excessive downloading of resources is strictly PROHIBITED. The system can monitor the downloading of full-text content and may lead to suspension of access credentials.
• The library may suspend library privileges and revoke accounts of patrons found to have violated these policies.

Resource On Demand

• Faculty or students may request for assistance in securing or retrieving book chapters or articles in digital format (subject to copyright restrictions and availability). For request of eCopy/digitized copy, fill out the Resource On Demand Request Form .
• Take note that the library can only provide 10% of the total pages per material.
• Turnaround time of your request is 5 working days (may vary depending on the volume of the requests)
• Access to these materials are via GoogleDrive and will be automatically terminated at the end of semester.
• UP email is required.

Online Reference Assistance

The Librarian will be available to answer queries from Monday to Friday from 8:00 a.m. to 5:00 pm via email, phone, or chat. Queries received after office hours will be responded to on the following working day.

Landline : 8-981-8500 loc. 2800 (Monday to Friday) Email : [email protected] Visit our facebook page here

LIBRARY SERVICES

• Tuklas Discovery Services - https://tuklas.up.edu.ph/ .
• UPD Main Library Website - https://mainlib.upd.edu.ph/ .

TAGGING OF DELIQUENT LIBRARY USERS

• At the end of each semester, all delinquent borrowers were tagged at the Ineligibility Management and at the same time were cleared of accountability upon settlement of accounts.

ACCESS TO ELECTRONIC RESOURCES

• On-Campus via UP Diliman Network(DILNET) - https://dilnet.upd.edu.ph/ .
• OFF-Campus via OpenAthens - https://mainlib.upd.edu.ph/openathens .
• *Only enrolled students and students on residency can have access to OpenAthens for the current term.

ACCESS TO AIT EBSCO eBOOK COLLECTIONS

• AIT EBSCO ebooks are catalogued and findable in Tuklas https://tuklas.up.edu.ph/ and can be accessed directly through EBSCOhost website https://search.ebscohost.com.
• Log-in credentials can be requested by sending via email a copy of the library’s user’s UP ID and/or Form 5 to [email protected] .
• Up to 60 pages of an ebook can be printed or saved per user as a PDF file form within the eBook full Text viewer. Some title may have a lower page limit. The number of pages may vary depending on individual publisher-specified limits.

TERMS OF USES

Resource on demand, frequently asked questions.

Have a question in mind? We listed down some of the Frequently Asked Questions in the graduate program to help guide you. If you have further questions not covered in this FAQ, please send us an inquiry through [email protected]

Have a question in mind? We listed down some of the Frequently Asked Questions to help and guide you. If you have further questions not covered in this FAQ, please send us an inquiry through [email protected]

How to apply in the BS Tourism Program? To be eligible in the BS Tourism Program, you need to pass the UP College Admission (UPCA)/UP College Admission Test UPCAT). For students who are planning to shift or transfer to the BS Tourism program, you must have completed 30 units of coursework (if you are from other UPD units or other UP campus) or 33 units of coursework (if you are from other college and university) The documentary requirements can be found here . For more information and other queries, send an email with your concern to [email protected]

Are there scholarship offerings for UPAIT students? The graduate program of UPAIT offers the MSTDM scholarship award, with one awardee annually. For other scholarship opportunities for BS Tourism and Graduate Program, visit the UP Diliman Office of Scholarships and Grants Facebook Page: https://www.facebook.com/UPDilimanOSG

The UP AIT Alumni Association also offers an educational assistance in cash to deserving third and fourth year students.

Graduate Programs

What courses are offered in the graduate program of up ait, where can i get a description of the courses in the graduate program, i am a non-tourism degree graduate, am i eligible to apply to the graduate diploma in tourism development and management, eligibility and admissions, what are the requirements for admission to the graduate program, will i still be considered for admission if my work experience is not in the field of tourism, will you credit the graduate diploma/master courses/subjects that i took in another college or university, what is the coverage of the entrance exam, how do i apply to the graduate diploma in tourism development and management program.

The application process is conducted online. Please ensure that you have read and understood the program details before submitting your application here . Once you have completed the application requirements, you can now proceed to submit your application.

Credits, Schedule and Program Duration

What is the schedule of classes i have a full-time job and am taking the course part-time., what is the full load for a regular graduate student, how many units do i have to take to earn a graduate diploma or master’s degree, how long will it take for me to finish the graduate diploma (gdiptdm) and the master degree (mstdm) if i go on full load.

Full-time GDipTDM students, taking a normal load, may complete the degree in three semesters (approximately 1.5 years). The time limit for the completion of all diploma requirements shall be no more than two (2) years starting from the student’s first enrollment in the course and shall include all leaves of absence from the program.

If GDipTDM graduates choose to continue to MSTDM, you must complete an additional 19 units (Plan A, thesis track) or 16 units (Plan B, non-thesis track), which may be taken in two semesters and one mid-year term. The time limit for the completion of the Master’s requirements shall be three (3) years, starting from the student’s first enrollment in the course and shall include all leaves of absence from the program.

Are there time limits or maximum residency requirements for the program?

Tuition fee and financial assistance, how much is the cost per unit and what is the estimated cost of tuition fees per semester, are financial assistance and scholarships available to help defray cost of tuition fees and other living expenses.

Students and prospective applicants are requested to search for available grants or scholarships at the University of the Philippines Office of Scholarships and Student Services.

For list of available scholarships visit the website of the University of the Philippines Office of Student Scholarships .

Get in touch

Please ensure to schedule and coordinate your visit in advance before proceeding to our campus.

UP Asian Institute of Tourism, Commonwealth Avenue, Diliman, Quezon City 1101

[email protected]

(+63 2) 8 981 8500 extension #2798

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