what does a travel brochure include

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17 Travel Brochure Examples For Traveler & Tourism

By Danesh Ramuthi , Oct 12, 2023

Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.

These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.

In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.

If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.

So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.

Click to jump ahead:

Trifold travel brochure example

Travel guide brochure example, adventure travel brochure example, cruise travel brochure example, beach travel brochure example, vintage travel brochure example, minimalist travel brochure example, modern travel brochure example, city tour brochure example, travel brochure example for students, travel brochure example for travel agency.

• What to include in a travel brochure?

How to make a travel brochure?

Final thoughts.

Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.

The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.

Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader. 

Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.

Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.

Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.

For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.

Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries. 

Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.

Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.

Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away. 

After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.

Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner. 

With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in. 

Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.

Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises. 

Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer. 

From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.

A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.

Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations. 

Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel. 

These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.

Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner. 

Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed. 

Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering. 

Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.

Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends. 

These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences. 

Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm. 

Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.

Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems. 

Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city. 

Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation. 

For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.

Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion. 

Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements. 

Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.

Trekking brochure example

Trekking brochures are aimed to attract the hikers’ attention to visit the routes and trails described on them.  In case a reputable trekking company intends to sell  Tour du Mont Blanc  the detailed info will be referred exclusively to this route. 

For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations. 

From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust. 

The design often reflects the brand assets of the travel agency, ensuring consistency in messaging. 

Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.

In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.

What to include in a travel brochure? 

Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.

Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:

• Destination name : Clearly mention the travel destination to set expectations for potential tourists.
• Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
• Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
• Map : Include a map to highlight key attractions, accommodations, and transportation options.
• Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
• Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
• Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
• Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
• Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
• Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
• Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
• Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
• Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
• QR code : Integrate a dynamic QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.

Related: 88.2% Of People Travel The World To Get Their Hands On This… [INFOGRAPHIC]

Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.

Understanding the target audience

Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.

Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.

These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.

Selecting the optimal format

Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.

On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.

Use a color scheme

The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.

Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.

Integrating practical information

While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.

Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.

Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.

Embracing modern design elements

Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.

Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.

Use a pre-designed template

For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.

They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.

Related: Top 10 Best Brochure Design Software in 2022

It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.

Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.

The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.

Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.

Embark on your creative journey now!

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How to Make a Travel Brochure

Last Updated: March 9, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 594,165 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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Travel Brochure: A Guide to Crafting an Engaging Travel Narrative

Table of Contents

Introduction

Travel Brochures are ideal for alluring expected voyagers with invigorating stories of experience, shocking photography, and enlightening advisers for nearby attractions. These leaflets come in different configurations, from lustrous flyers to online computerized duplicates, and act as an integral asset for movement organizations, visit administrators, and objections to showcase their administrations.

In this article, we’ll take a top-to-bottom glance at movement handouts and investigate how to make one that stands apart from the group. From characterizing the fundamental components of an effective leaflet to sharing genuine models, we’ll direct you through the most common way of making a connecting with movement story.

The Purpose of a Travel Brochure

The basic role of a movement pamphlet is to showcase an objective or administration to likely clients. It ought to feature the critical highlights and advantages of the area or movement and grandstand the novel selling focuses that separate it from different choices.

A very much-planned travel leaflet ought to likewise motivate the peruser and make a feeling of fervor and expectation for the experience. It ought to convey the feeling of experience and fun that accompanies voyaging and cause the peruser to feel like they are essential for an extraordinary local area of explorers.

Elements of a Successful Travel Brochure

A successful travel brochure should include several key elements that work together to create an engaging and informative narrative. These elements include:

Eye-catching Cover

The front of your handout is the principal thing that potential clients will see, and it needs to quickly catch their eye. Utilize excellent pictures, striking typography, and clear tones to make your handout stick out.

Compelling Narrative

The account of your handout ought to be connecting with and simple to peruse. It ought to recount a story that catches the creative mind of the peruser and makes a feeling of fervor and expectation.

High-quality Images

Pictures are a fundamental part of any movement pamphlet. They ought to be great, outwardly staggering, and catch the embodiment of the objective or action.

Informative Content

The substance of your handout ought to be instructive and furnish perusers with all the fundamental data they need to settle on an educated choice. This remembers subtleties for facilities, attractions, transportation, and exercises.

Call-to-Action

Your handout ought to incorporate an unmistakable source of inspiration that urges perusers to make the following stride, whether that is reserving an excursion, visiting a site, or reaching a travel planner.

Contact Information

Make a point to incorporate contact data for your organization or objective, including telephone numbers, email locations, and web-based entertainment joins.

Real-Life Examples

To inspire your travel brochure creation, let’s take a look at some real-life examples.

Visit Portugal

Visit Portugal’s pamphlet features the country’s one-of-a-kind culture, history, and normal excellence. The cover includes a picture of the famous Cable car 28 in Lisbon, and the leaflet’s story exhibits the dynamic tones and various scenes that make Portugal such a well-known objective.

G Adventures

G Experiences’ pamphlet utilizes staggering photography and strong typography to encapsulate the experience that the organization is known for. The account centers around the feeling of local area and association that explorers experience on G Undertakings’ visits.

Visit Norway

Visit Norway’s handout is an ideal illustration of how to utilize excellent pictures to exhibit a location’s normal magnificence. The leaflet highlights shocking pictures of the Norwegian fjords and features the country’s remarkable culture and open-air exercises.

Tips for Creating an Effective Travel Brochure

Creating a movement pamphlet that stands apart from the opposition and showcases your objective or administration requires cautious preparation and tender loving care. The following are a couple of tips to assist you with making a compelling travel leaflet:

1.         Know your ideal interest group: Before you begin making your pamphlet, it’s vital to realize who you’re making it for. Research your main interest group and design your information to their inclinations and inclinations.

2.         Focus on visuals: words usually can’t do a picture justice, and this is particularly evident about travel handouts. Make a point to incorporate excellent pictures that exhibit your objective or administration in the most ideal light.

3.         Keep it brief: While it’s vital to incorporate all the fundamental data, you would rather not overpower your perusers with an excess of text. Keep your information clear and succinct, zeroing in on the main subtleties. great post to read about Travel Essentials .

How do I make a travel brochure?

To make a travel brochure, start by identifying your target audience and researching the destination or service you want to promote. Choose high-quality images and develop a compelling narrative that highlights the unique selling points of your offering. Make sure to include informative content and a clear call to action.

What is a travel brochure?

A travel brochure is a marketing tool that promotes a destination, accommodation, or activity to potential customers. It typically includes high-quality images, informative content, and a clear call to action.

What is the content of a travel brochure?

The substance of a movement leaflet ought to give perusers all the fundamental data they need to go with an educated choice. This remembers subtleties for facilities, attractions, transportation, and exercises. The story ought to be drawing in and make a feeling of fervor and expectation for the experience.

What is the brochure format?

Leaflets come in different arrangements, from gleaming handouts to online computerized duplicates. The most widely recognized size for a movement handout is A4, however, there are no rigid principles. The arrangement you pick ought to be founded on your interest group and the message you need to pass on. Homepage

Table: Elements of a Successful Travel Brochure

Jasper Bruxner is a passionate and versatile blogger with a keen eye for trends and a knack for crafting engaging content. As the founder of WendyWaldman.com , he has established himself as a trusted resource in a diverse range of niches, including food, tech, health, travel, business, lifestyle, and news. He tends to share the latest tech news, trends, and updates with the community built around Wendywaldman. His expertise and engaging writing style have attracted a loyal following, making him a respected voice in the online community.

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How To Make A Travel Brochure (And Are They Still Necessary In 2022?)

When 90% of travelers are booking their trips online, are tourist brochures still relevant?

Today, most guests turn to their phones for travel information, meaning the display with brochures stacked up in a visitor center or hotel lobby could soon be a relic of the past.

Instead of creating a physical brochure that promotes your tours or attractions, you could invest more time on your website to drive more bookings online.

After all, your website functions as a 24/7 tourist brochure — and with the right SEO strategy in place, it can attract new customers ( and convert them ) far better than a brochure ever will.

Still, many tourists continue turning to brochures once they arrive at a destination. Since that’s when nearly half of experience bookings happen, tour operators might consider adding a brochure to their marketing arsenal.

If that’s the case, here is everything you need to know to create yours.

1. What is a tourist brochure?

A travel brochure is a promotional pamphlet advertising a destination, attraction, or tour activity.

Tour operators might offer travel brochures about their activities to educate guests about their offerings. An outdoor adventures company , for example, would create a brochure showcasing all of the different activities it offers, from hiking to skydiving.

Tour operators might also want to display a colorful travel brochure about their destination, which lists historic sites, local restaurants, and other interesting things to do. This way, you can indirectly help guests plan the rest of their itinerary , without having to do much extra work.

2. What is the purpose of a brochure?

Travel brochures are used to inform travelers about a particular destination or travel company. Brochures can inspire guests to plan a trip and educate them about things to do after they’ve arrived.

As a tour operator, you would create a brochure to inform guests about your experiences. Similar to the tour listings page on your website, your brochure would display your best experiences alongside descriptions that persuade guests to book.

The idea is that guests skim through these listings when they’re in your tour office and that the information provided helps them choose a tour.

You might also want to hand them out for guests to take home. If they’re not quite ready to book, another look at your colorful brochure might convince them to bite the bullet later that day. With that brochure in hand, customers are more likely to go straight to your website to book, rather than through another Online Travel Agency .

3. How can I write a brochure?

Every travel brochure should include a good cover, high-quality photos, and valuable information that will help guests in their trip planning.

Here are six key components to include in your brochure format.

• A good cover: The cover of your brochure should be visually compelling and include your company name, logo, and colors.
• About your company: Write a short paragraph or two about your tour company and what you offer.
• Tour or attraction descriptions: Inside, you should list and describe your tours and/or attractions . Make sure your descriptions excite potential guests and anticipate their questions.
• Call to action: Your brochure should persuade guests to book your tour or visit your attraction. Add a clear call to action such as “visit our website to book” or “call now to book your visit.”
• Location: Include the exact location of your attraction or tour office, if you have one.
• Contact: Let guests know the best way to reach you. Tourist brochures typically display contact information on the front or back page.

4. How do I make a brochure for free

Today, tour operators can make a brochure online in just a matter of minutes. Free online tools like Canva, Flipsnack, and Adobe Spark offer customizable templates for all types of marketing material, including brochures.

Canva is a free graphic design tool where you can easily design your travel brochure. Once you’re on the website, search for “travel brochure.” You’ll find several different templates to choose from.

You can then customize the text, colors, and graphic elements to make the brochure your own.

Flipsnack similarly offers free templates for travel brochures .

You can then publish your brochure on Flipsnack’s online platform and share it as a digital brochure. This way you can send your brochure to guests on social media or email without needing to print it.

Adobe Spark is another option. The online platform offers a few free templates you can edit to create something unique to your brand.

The internet has made it a lot easier to create travel brochures.

Better yet, travel companies today might not even need to spend the extra money to print out their brochures. Instead, you could include a digital travel brochure created on Flipsnack as part of your online marketing strategy .

It’s also worth noting that your website can also act as an in-depth digital brochure . Your site serves the same purpose as a travel brochure: It provides customers with a place to learn more about your company. Except on your website, your customers will be able to book an experience at the same time ( and without having to call your team !)

Whether you’re writing a physical tourist brochure or creating one online, use this guide to make the best one yet.

Writer Carla Vianna

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The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

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How to make a travel brochure

First things first:

What is a travel brochure?

A travel brochure is a printed or digital publication designed to provide information about a particular destination or travel experience.

These brochures are typically created by travel agencies, tourism boards, or businesses to attract visitors and provide them with information about the destination.

The goal of a travel brochure is to inspire and inform potential travelers, encouraging them to choose the destination for their next adventure.

In this article, we aim to help you with the creation of your travel content, providing some useful tips and considerations to have in mind to start from scratch with your brochure.

Outline the travel brochure

• How to create a travel brochure? - What’s inside a travel brochure? - What to add to the design of a Travel brochure?
• Things to consider when creating travel brochure - Who is your audience? - What to avoid?

Make an online travel brochure

In the first place, it’ll be necessary to select the destination that you’re going to make the content about and investigate its most famous places, culture, traditions, foods, markets, and seasonal events.

Consider when the travel brochure will be distributed. When possible, the best option is to work on different brochures for each season to make it more appealing and useful. For example, you can use summer or winter pictures, warm or cold colors in the design, add more relevant information about events or activities on the dates, and so you can create a brochure with a much more specific context for the traveler.

With that in mind, you then can create an outline of everything you will include on the brochure, and most importantly, you’ll need to verify that the information you’ve collected is trustworthy. Make sure that the sources where you took this information from have comments, reviews, or is an official site.

When someone decides to travel to a city and is looking for a brochure, he most probably has never been there, so you want to ensure that the people reading your content get the best information possible in a straightforward and clear way . You can always add links or references for the reader to expand the information and go deeper.

Use illustrative pictures that will allow the reader to discover the charm of the focal points like monuments, and nature, and have a brief idea of what that place is about. Make sure that these pictures are high quality, and try not to use pictures that don’t show authentic colors. Making a place look better than it is with an overly retouched image will only make the traveler disappointed and blame the brochure or, worse, the brand.

Add maps to your brochure to make it more useful. They could be interactive so your readers can see the places they want to visit and what will be around.

Include recommendations about places where the tourist can eat typical food, where they can go shopping, carnivals, events, etc. And, of course, mention your services, such as if you offer guidance, accommodation, transportation, etc.

You can also contact the best places when you do not offer these specific services. It is usually possible to reach agreements or partnerships with them. Keep in mind that the satisfaction of your reader is more important than the profitability of a partnership.

How to create a travel brochure?

What’s inside a travel brochure.

The cover often features a captivating image or illustration of a key attraction from the destination. It may also include the destination's name and a slogan representing the place.

A brief introduction or welcome message that sets the tone for the brochure and entices readers to explore the destination. This can be about the city, the country, or an introduction to your services.

Add the main destinations. This section must highlight the main attractions, landmarks, and activities that make the destination unique. It may include images, descriptions, and key selling points. Add information about historical facts about the destination.

Add a map of the area to help readers get a sense of the geography and the location of major points of interest. The map can be interactive or have the places highlighted with illustrations. As we mentioned, this will help your readers spend more time looking at the brochure, which will help your brand retention.

Include accommodations , like information about hotels, resorts, and other lodging options in the area, including information about amenities, room types, and contact information.

Descriptions of various activities and entertainment options available in the destination, such as tours, excursions, and cultural events. Here it is necessary to consider when the travel brochure will be distributed in order to include only the events of the specific season and not to overload it with unnecessary information.

Information about local cuisine , popular restaurants, and dining options, including special dishes or culinary experiences unique to the area. When possible talk to someone who lives near the area. Many of the best restaurants are not very public, and your reader will appreciate a good, not-so-well-known place to eat.

Select the appropriate information about transportation . Add details on how to get to the destination, and the most exclusive or affordable ways. This section may also include links to buy transportation tickets. It's something most travelers don't like spending time on.

Make sure to include useful information such as local customs, language tips, currency details, and other practical advice.

It's also a good idea to save some space to add quotes or testimonials from previous visitors, providing positive feedback about their experiences in the destination.

Always include your contact details for the tourism board, travel agencies, or businesses mentioned in the brochure and near the testimonials or in the context of the services offered, allowing visitors to seek further information at the right time.

What to add to the design of a Travel brochure?

The role of a travel brochure design is important to create visually appealing and informative publications. As one, you can use different tools that will prove templates to have somewhere to start with your design, for example you can work with Canva , Venngage , InDesign , among others.

Travel brochure designers are responsible for conceptualizing the visual elements of the brochure. This includes selecting appropriate images, graphics, and layout styles that capture the essence of the destination. For example, using a classic font for an Athens travel brochure, a modern background for a Tokyo travel, or a warm color palette for a Caribean trip.

You should also ensure that the brochure aligns with you branding guidelines to reinforce the brand identity.

The layout and composition of the brochure involves arranging text, images, and other design elements in a way that is aesthetically pleasing and guides the reader through the content logically. For example, you can add "Did you know?" boxes with facts or tips, relevant maps or infographies in-between the text or maybe a layout with testimonials at the bottom of each section.

Choose the right typography for readability and to maintain the overall theme of the design. You should choose two fonts or three at most to keep the design consistent, and it should be very legible in case the traveler is on the move.

Selecting high-quality images that showcase the destination's attractions and atmosphere is key. This is the first thing that will catch your reader attention, and it can be difficult to differentiate from any other travel brochure about the same place. You can be creative by using close-up pictures for what would normally be a landscape. Or combine images of a monument: a small one easily recognizable and a larger one with unusual or uknown details. Including photos of people enjoying activities can also help your reader reflect on what will happen when he gets there.

While designing the brochure you also need to organize information in a structured way. You can emphasize a travel route, a theme, the history behind a place or the importance for quick or long travels. Depending on the research of the destination and the target audience, you must choose the appropriate organization.

When you know the brochure will be printed , using a print-first approach is a good idea. It is easier to make a printed document become digital than the other way around. You need to consider specifications such as paper size, folds, bleed margins, and the minimum resolution of the images you will use. Always keep in mind what sections will become interactive when online. This will help you take the appropiate design decisions early on. For example, a printed map should be large enough to be easily navigable when converted to a Google map in the digital version.

Bring a creative flair to the project, exploring innovative ways to present information to stand out. Add interactions like videos, webs to official sites, typical music of the country, links, among others, this will make the content more interactive and fun to watch for the travelers.

Things to consider when creating a travel brochure.

Who is your audience.

The target audience for a travel brochure can vary depending on the destination, the purpose of the content, and the marketing strategy. However, in general, the primary audience includes:

• Individuals who are considering traveling to the destination
• People who have a general interest in travel
• Bussiness travelers
• Tour operators
• Educational institutions or cultural organizations
• Event planners promoting conferences or special occasions
• National, or local governmental entities promoting their city or region

You don't have to stick to the general category you are targeting. Go as deep as you can researching the target audience:

• Analyze the destination main attractions: Will it attract families? honeymooners, cultural enthusiasts?
• Understand the demographics: Is it a destination for older or younger people? Is it an expensive or luxury destination?
• Think about the travel motivations: Is it a leisure or a business travel? Must be an adventure or a relaxed experience?

This will help you define the tone of the text and the design of your brochure, and will make it easier for you to decide what to recommend for places to go, routes to follow, restaurants to eat, or activities to do.

What to avoid?

Things to avoid when making a travel brochure:

Avoid overloading the brochure with too much information. A clean and organized design is more attractive and more accessible to readers.

Try not to mislead the reader. They are trusting you for a travel to an unknown place. Focusing on their interests and preferences will help your brand more than any promotion or partnership.

Keep the information updated. What could be worse than planning and going to a remote site only to find that it is closed for renovations? Keep a list of the activities and update your brochure often. Make it clear to your readers when you updated something and they will see that they are in good hands.

Don't leave the digital version aside . Ensure that it is digital and mobile-friendly. Many people access travel information on smartphones, so the brochure should be easily viewable on any device. Allow your readers to download the content in case the connectivity is a problem, so they can access the brochure always.

Poorly edited images can impact the overall quality of the brochure. Images are what will initially attract your readers, they need to be high-quality and represent the destination well.

Long paragraphs of text can be overwhelming. Aim for concise and engaging content. Use bullet points, subheadings, and captions to break up the text and make it more friendly. Avoid using complex langage , keep the language simple and accessible.

Now that you created the best possible travel brochure you can make it online with Heyzine . A few and easy steps and it looks like this:

We have various guides on how to create your travel brochure flipbook , add interactivity , group them in digital bookshelves , or embed hem to your website .

Go ahead and inspire more people to travel the world.

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Creating a Travel Brochure? 5 Design Tips To Get you Started

The travel industry is booming and it will continue to grow for some time. What does that mean for travel marketing? It’s also growing. With an actively growing industry, it’s no surprise that we are seeing an increase in print marketing for travel and tourism. Some of the more common things marketers and designers are looking for online are travel brochure design ideas and inspiration on how to create a travel brochure.

So, what exactly is a travel brochure? A travel brochure is exactly what it sounds like. A promotional brochure or small booklet that advertises an attraction, destination or activity in a place typically visited by vacationers. They can be used by travel agents to inspire their customers, shared at hotels, restaurants or visitor centers to inform visitors about what to do while visiting the destination. 

One profound statistic is that over 40% of tourists are influenced by travel brochures during their stay while on vacation. That’s powerful! 

As it relates to the design of a travel brochure, for them to be effective, they need to be strategically thought through. Here in this article, we’re sharing 5 design tips to get you started on designing a successful travel brochure. Those tips include:

• Compelling Imagery
• Color Selection
• Brochure Fold Options
• Descriptive Copy
• Contact & Geographic Information

Include Compelling Imagery

When it comes to vacationing, travel and tourism , images and visuals are critical to the success of your brochure. Someone viewing the brochure needs to be able to see what you’re trying to sell to them while also conveying an emotion of intrigue and excitement. This becomes even more important when you consider that the brochure could be sitting on a rack with 100+ other travel brochures all fighting for the attention of the same people.

Images you’ll definitely want to include are pictures of the attraction itself, product images, action shots of people participating in an activity or food or drink offerings. 

The goal of visuals in a travel brochure is to sell to someone who’s never heard of your attraction and make them feel that this is a “must-see” attraction while on vacation.

Be Selective on Brochure Color Scheme

Similar to the images that you include in your brochure, the colors you choose to include are just as important. The colors used in a travel brochure serve a very intentional purpose and that is to grab attention and match the theme of the destination or attraction the brochure is selling. 

Using bright colors to grab their attention and neutral colors to break up the brochure is an easy way to balance grabbing attention and keeping a clean design. But some attractions may lend the creative freedom to create “gaudy” and wild designs, which if that is the case you should do it. Examples of matching coloring to the theme to the attraction are using yellows and greens to promote a tropical destination, or muted coloring with bright bold type to showcase a museum.

Choose the Brochure Fold That Works For Your Business

When you think of designing a travel brochure, you may not think about the fold and finishing options available, but the number of folds you decide on plays a big role in the overall look and feel of your final product. In many cases your design may dictate the number of folds or panels you use in your brochure.

You can choose to use a single, bi-fold, tri-fold or quad-fold brochure depending on the amount of information you want to include in your brochure (which we discuss further in this article). This effectively creates 2 panels (front and back), 4 panels, 6 panels or 8 panels for your design to be produced on. Obviously if you have more space, you can include more information and leverage the folds to deliver information to the prospect in an engaging way. Additionally, the folds themselves can be incorporated into your brochure design!

Don’t be afraid to get creative and design something unique. The more unique the piece, the more likely the recipient will be to engage.

Brochure Copy: What To Include

Other than images, the text or copy included on your travel brochure is one of the most important elements. Once you’ve enticed someone with images and colors to pick up your brochure, they need to know exactly what you’re selling. 

The copy on your brochure should be short and concise, think a couple sentences here and there or bold headlines and sub-headlines to support the imagery. You don’t want to have big paragraphs of text because it may overwhelm the prospect and deter them from reading the important message you’re trying to convey. You want the information you’re sharing to be easily consumed and absorbed.

Here are some key pieces of information you may want to include in your brochure depending on your business: 

• It’s easy and accessible to book a trip (demonstrate value and a simple booking process)
• Fun or interesting facts about the surrounding area and local historic sites 
• Things To Do (if promoting a location vs an attraction)
• Weather and Climate expectations (this may be seasonal depending on location) 
• Costs or pricing (if applicable) 
• Customer/tourist reviews or testimonials

When actually writing the text for your brochure, keep it informative, engaging, and descriptive. You want someone reading it to feel transported to your location or attraction.

Don’t Forget Contact & Geographic Information

This may be a no-brainer but it’s so important that we want to call attention to it here. The most important thing to have on your brochure is geographic information such as your location, a map (if applicable) and contact information (QR Code to contact form, website, phone number, email address). If you want them to book a trip, excursion, or make a reservation – you need to provide a way for them to contact you quickly.

If all of these design tips are considered, your travel brochure will sell your services for you, and is sure to get the attention and engagement you’re looking for.

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Create captivating travel brochures with Adobe Express.

Travel brochures are an excellent marketing tool for inspiring people to take a trip or guide them once they’ve arrived at a destination. Whatever your vision is for making a travel brochure, Adobe Express is here to help bring it to life. Adobe Express helps you create stunning graphics, which you can resize to share on any social platform or printed format. It’s as easy as choosing a template, customizing, and sharing.

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Make the most of your adventure with a custom travel brochure.

While we make the most of traveling by living in the moment, it’s important to document along the way to be able to reflect on your amazing memories. Adobe Express is a design tool made to help you commemorate your client’s travels or market traveling experiences with graphics such as brochures, emailers, flyers, photo collages, posters, social images, and more. There are endless creative opportunities to convey the magic of traveling and relive the memories.

Let Adobe Express be your travel brochure design expert.

Hone your creativity with the power of Adobe Express. Explore professionally designed templates to get your wheels spinning or create your own travel brochure from scratch. Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make them feel entirely authentic. Duplicate designs and resize them to create consistency across multiple types of materials. With Adobe Express, it’s free and easy to make, save, and share your designs within minutes so you can add collaborators, get approval, and market your travel brochure.

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How To Make a Travel Brochure and Leaflet

When targeting customers for your travel business, there are some things that come to mind. Brochures and leaflets are one of those things. They’re commonly assumed as the basis of travel marketing. Even with the onslaught of digital marketing, a printed travel brochure and travel leaflet are staples in the travel and tourism industry.

But what do you include in a travel brochure and leaflet?

We’ve written a handy step-by-step guide which details how to a travel brochure and guide.

If your business isn’t in the travel industry, worry not. This blog is still full of brochure and leaflet examples and is a guide for how to put together a brochure or leaflet for your business. Continue reading to learn how to create, write and put together the perfect, not yet dead, marketing asset for your business.

We’ll cover:

Brochure vs Leaflet: The Difference

Why brochures & leaflets are important in travel marketing.

What to Include in Your Travel Brochure & Leaflet

How to Distribute Your Travel Brochure & Leaflet

A brochure is essentially a small book/magazine with descriptions and information about your products and places.

The information is usually more detailed and more than a paragraph long. A brochure typically highlights prices, products, events. It contains testimonials, itinerary options and suggestions as well as many calls to actions (CTAs) for the reader.

A brochure is a longer form piece of content that typically encompasses all the information about that destination, and all of the things you as a travel company provide.

A leaflet is a much smaller version of a brochure. It’s composed of no more than two pages and is typically folded. On a leaflet, or pamphlet as it’s also called, the descriptive content is organised in one or two brief points, and the contained copy is much more succinct than a brochure.

Typically you would use a leaflet to alert people to a single special offer, which contains a very specific call to action. Leaflets can be used to support individual marketing campaigns.

A leaflet is useful for on-the-go travellers and is relatively cheap as they tend to be a single sheet of paper. A leaflet does not usually include pricing options however there are exceptions. Your business can include the price of your services on your brochure, as some travellers prefer to have all the information easily accessible. Throughout the blog, we give you some topics and ideas about what to include and exclude.

What you include tends to be entirely dependant on your audience, so keep that in mind when you are producing any marketing assets.

Since brochures are larger than leaflets they are more costly to print and have a higher environmental impact. This is especially important to consider as the younger generations are more socially and environmentally conscious. You could consider having the brochure available as a download, which is perfect for users that browse on their mobiles.

Even though there are differences between the contents, both brochures and leaflets are considered pivotal marketing assets for a travel business. Here’s why…

Despite being a traditional method of communication, brochures and leaflets are a very common travel industry marketing assets. That’s because they’re still effective! And if it ain’t broken, why fix it?  

In our ever digital world, there is something very novel about flicking through an actual, physical brochure. The tactile nature almost gives you more of an emotional response to the pages…and it doesn’t matter if the wifi goes down!

Here are some reasons why both brochure and leaflet marketing assets are beneficial for your travel business:

Lead to Successful Conversions

Brochures are still one of the most popular information sources for tourists. Tourism Intelligence states brochures might even play a greater role than the Internet when it comes to influencing decisions of travellers who are already travelling.

Yes, your printed brochure could potentially influence more people than a digital version!

Professor Patrick Tierney interviewed 1,569 tourists, and his study reveals once travellers leave home, brochures become the top planning tool followed by a friend or relative. The study also revealed that few people bothered consulting the internet for information while on vacation–only 11% to be exact.

Additionally, the same study found that among the tourists who had taken a brochure from a rack, 37% changed their travel plans considering the info provided by the brochure and 47% purchased something featured in the brochure. Professor Patrick Tierney

Based on this information, we can firmly and confidently reinforce that if you want clients or customers for your travel business you should definitely have a well thought out and put together brochure and leaflet. This means investing in having them professionally designed and printed.

With many tourists also concerned about their internet usage whilst out and about, it becomes imperative to have an offline counter part to rely on.

Added Benefit to Hotel Stays

An added benefit of leaflets is they can be of great help for hotel staff.

According to Skift, the Hospitality Visitor Information Survey stated guests frequently ask hotel staff for:

• printed brochures (27%),
• maps (26%) and
• guides (22%).

The least asked for publications include in-room publications (13%) and an electronic visitor information kiosk (9%).

They’re particularly useful regarding aiding and initiating communication between staff and customers. For example, when a guest is asking a concierge for restaurant recommendations, it’s much easier for the concierge to take out a printed map from a brochure or a destination guide and mark it with directions. It’s a much more hospitable tactic to help a guest. Especially considering when there is a language barrier.

Build a Personal Connection

Travellers feel like they’re having a more authentic experience if they’re picking up brochures locally or asking the concierge and locals for recommendations.

Out of a list of 12 information sources, Hsieh and O’Leary found brochures to be the third most commonly used information source by travellers following two forms of interpersonal communication.

As you can see, brochure and leaflets are still fundamental to the travel industry and even more fundamental to visitors enjoying their stay and building an emotional connection with the destination.

Now you understand the point of having a leaflet and a brochure in your marketing arsenal, you may be asking how do you write a travel brochure? What information to include? How do you make a travel brochure? And what makes a good brochure design?

Brochures and leaflets, like all marketing collateral, should reflect your business personality; but they should also align with the experiences you’re providing. There needs to be a clear visual alignment between the services you offer, the look of your brochure and the customer you are trying to attract.

What To Include in a Travel Brochure & Leaflet

To help ensure you’ve got it right, we go through the six steps to designing a travel leaflet and brochure. There are many different types of brochures and leaflets that you can opt to create, and we help differentiate them all.

The brochure and leaflet should reflect your brand’s personality, the look and feel of your brand, and be consistent with your other branded materials . They should also convey an exciting and intriguing time for your customer. These assets are pulling people in!

Step 1: Define Sizing & Dimensions

The first step to making a brochure or leaflet is to define the size, dimensions and style.

The size and dimensions are important because they directly influence the way the design is set up.  There are many different types, styles, and shapes of leaflets and brochures which could fit your desired outcome.

Remember, the more custom your shape and print specifications the higher the costs are to produce and ship. Keep this in mind, and decide before you get crazy with a heart-shaped, etched brochure that sings to your customer and is made from silk….you get the point.

You can be as creative as you want when deciding a style and shape. The more original, the more your clients will feel drawn to it. If you need to look for inspiration, check out our Travel in Style Pinterest board . Consider also the amount of content and imagery you will have, this affect the size and length of the overall document. There’s no use writing War & Peace volume ii if you have opted for a small leaflet.

Here’s a rough guide of the options that are traditionally available within design agencies and printing companies:

Leaflet & Brochure Dimensions

These are the most common brochure formats and dimensions. We recommend the A5 size for leaflets as the A4 can look really large. A brochure tends to be around A4, but do feel free to challenge the norm…we usually do!

• A4  (297mm x 210mm) Mainly used for brochures in portrait orientation.
• A5 (210mm x 148mm) Mainly used for leaflets. We recommend designing on both sides if you’re going for the A5 format to make the most of the space.
• DL (99mm x 210mm) For promotional materials, it’s very common for the measuring standard to be DL. DL measures 99mm x 210mm–one-third of A4 and it stands for ‘dimension lengthwise’.

If you’re struggling to decide which size to use, visit a stationary shop, your local printing company or even a design agency to help you find the right leaflet size in order to fit all of your information.

You can also download this handy ‘A Series Paper Size’ printable , which shows you the standard paper sizes.

Leaflet Types & Styles

• Single Fold: A Single Fold looks like a little booklet. It has a fold down the middle hence the name Single Fold. This method is ideal for customers whose information is more than would fit on the standard single sheet. Traditionally, these are printed in landscape and designed on an A5 page.

• Concertina Fold: This leaflet is folded in three panels; therefore the customer has 6 sides to advertise. Also referred to as Zig-Zag Fold.

• Cross Fold: A Cross Fold is basically like the pocket tube maps or some foldable shopping bags. This style of a leaflet is small but mighty as it can fit quite a lot of information.

• Open Gate Fold:  An Open Gate Fold looks like a paper window when it’s all set up. This style is particularly nice if incorporated with a good copy.

• Closed Gate Fold:  This style of a leaflet is just as the open gatefold above except that once you open it, the leaflet is folded once more along the centre. Great if you have various sections of different information to include.

• Roll Fold:  The roll fold, just as the name suggest folds in an inner roll inside the leaflet. These leaflets feature 6 panels, or 3 per side, although 8 panels are also common.

Once you’ve settled on the size and dimension, it’s important to decide if you’re aiming to print these assets or just leave them online as e-resources. This will change the way you design your leaflet and booklet as they both have different requirements.

For instance, for print, you’ll need to leave a bleed margin for the images that you require without a border, whilst online you don’t have to pay attention to bleed margins. If you’re outsourcing a design agency or a printing company, they should walk you through this and other requirements.

We recommend contacting the printing company prior to putting together the visual aspects of the brochure or leaflet, that way you and your designer know what you need.

Step 2: Research & Theme

This second step is the fun part. In order to put a brochure and leaflet together you need to plan a concept and a theme.

A theme pertains to the concept of your marketing assets. It means defining the colours and aesthetic preferences. Like we discussed earlier, your theme should align with your company branding . Your leaflet and brochure help with brand awareness, and they should connect people with your company.

This doesn’t mean they shouldn’t be original! The look of your leaflet or brochure should align with the rest of your visual identity and feel “you” but should also stand out.

Look online for inspiration and ideas. Here’s our Travel in Style Pinterest board if you’re struggling to find good sources.

Making sure your product stands out doesn’t necessarily mean printing has to be expensive. A postcard as a brochure is a brilliant marketing tactic that is engaging and cost-effective. A good example of an original brochure design is the company Top Deck with its playful and foldable brochures.

Try and think outside the box when it comes to choosing your brochure.

Gather all of your ideas and inspiration into one place. This could be a mood board, a list of ideas, a set of imagery you like…anything that better helps you express the mood and theme you’re going for your business.

Don’t feel disheartened if you’re struggling with coming up with a theme, Really consider your brand style and what you are trying to communicate. It helps a lot if you have created visual guidelines for your business too!

Now that you know the dimensions and the theme you’re going for, it’s now time to define what you want to communicate via the text. It’s time to work on the copy.

Step 3: The Copy. How Do You Write a Travel Brochure?

Before determining exactly what you want to say, you need to think about what actions and feeling do you want to encourage. Do you need them to get in touch? If so how? Is it clear how they can? Always have an end outcome.

Define the topics and necessary information you need to include in your leaflet or brochure.

Some things to keep in mind include the pricing and packages. Leaflets don’t always have the prices available or visible, but brochures typically do. As mentioned above, some customers tend to appreciate having the prices available rather than having to partake in consultation and/or a phone call. Do keep that in mind, and see what works for your customer base.  You don’t want to accidentally be alienating any clients.

Now, what to write about in your brochure?

Remember, like the theme of the brochure or leaflet should align with your branding, the copy should be in your tone of voice. It should sound like you.

Here are some suggestions for topics you can explore in your marketing assets:

• Testimonials
• Location and maps
• Fun facts about the area
• Suggestions for something new to try
• Historic sites
• Recommendation for best restaurants and coffee shops

Information about:

• The climate and expected weather conditions
• Means of transportation
• The language
• Local activities
• Accommodations (if applicable)
• Estimated cost per person (if applicable)

Be aware, of course, to not include something that directly competes/conflicts with your business. For example: mentioning the local government forbids fishing boats on a particular spot, the same spot your boat tour takes place is probably not the best idea.  

Pick topics you think your customers might find useful and interesting.

Once you define the categories of what to write and to include, make a list of the extra assets you need. For instance, do you need to add an image of a map to mark the best restaurant spots? Or how about a new icon to mark the history spots?

Tone of Voice

Now on to the writing.

This is often the hardest part of putting together a brochure. It’s difficult to capture the essence and spirit of a location with words. However, here are some tips on how to write for travel marketing.

• Keep it friendly and positive. No one wants to go on vacation with a Debbie Downer or a Negative Nancy, and definitely, no one wants to go to a place that feels like that! Your destination spots need to be alluring and enticing; make sure your spirits are up when writing about travel locations or services. Happiness is contagious, make sure you’re spreading it with your leaflets and brochures. Use positive and aspirational words, help them to build a picture of the destination…for example; “Admire the sunset as the warm breeze from the west coast gently brushes your arm” is better than saying “watch the sunset”.
• Keep it engaging. By now, you surely have a preferred target audience. Think of them when you’re writing. What sort of things does your audience persona appreciate? Make sure you inadvertently reach out them. What language do they use to describe things?
• Keep it descriptive . A technique you can use when writing for a travel brochure is to write literally what your services are.

One way to think about it is to write about the travel process as a customer would go through it. For example, if you sell boat tour services, write about what you need to prepare for, the process of it and what your customers can get out of it. Suppose you can see dolphins from your boat tour services, you can write something like: “Enjoy the sight of delightful dolphins as we cruise on the emerald Le Mermaid boat. An enthusiastic experience to not miss.”

• Keep it informative . When customers are travelling, they tend to enjoy learning more about cultures or things that aren’t known by them. Keep an informative tone and share short tidbits of knowledge throughout your writing, this works as a convincing, authoritative argument to your audience. Meaning you’re proving you know what you specialise in and that makes your leads feel secure, allowing them to purchase confidently.

Overall ensure you’re writing punchy copy that is able to transport your customers to that travel moment.

As a general tip: avoid industry jargon, unusual phrases, and difficult words. Before finalising it check for spelling mistakes and re-read it in a couple of days post writing to ensure you’re really happy with the finished product.

Step 4: Travel Brochure & Leaflet Layout & Plan

Sizing and dimensions? Check. Theme? Check. Copy? Check. It’s time to gather it all together into a nice template.

Meet the flat plan: gather all of your contents into a general drafted plan. This is what it looks like:

We know this looks crazy at first glance! By stay with us. It’s a layout of all the information you’re putting into your leaflet or brochure.

Note down what contents are going into it and arrange them as to you would like them to look, don’t worry if you arent the next Monet, scribbles with page titles in each box will do!

If you’re working with a graphic design agency, they should be able to read the flat plan and interpret what you’re asking. This should kick start the first draft of the brochure or leaflet. You can also ask your design agency to create a flat plan layout for you so you can see how the content is going to be displayed. It may be easier for them to adjust it as you change things around. Always sign off the flat plan before design starts as this will increase production costs.

This is great to do even if you don’t have all of the content, from here you know exactly what you’re missing and the other assets you need to create.

Don’t forget if the aim is to get printed you need to remember to group the pages in multiples of 4 – this applies to brochures and is simply because when you fold any sheet of paper in half there are 4 sides.

If the flat plan and bespoke design isn’t a good option for you, you can always grab a template and add your own imagery and copy to the existing file.

ome sources where you can download some travel brochure templates and leaflet templates are:

• Shutterstock
• Themeforest
• Graphicburger
• Creative Market

Step 5: The Appearance

The fun part is here! Putting it all together in a pretty design. Keep these things in mind when you’re stylising your leaflet or brochure. This is an extension of Step 2 Research & Theme where you chose the style of your brochure!

Typography & Fonts: Does your business have a typography palette or brand guidelines? If so, ensure you’re utilising those fonts correctly. If you don’t have a typography palette, we encourage you to create one! Brand guidelines help with brand consistency , ensuring all your marketing collateral align. When you’re picking fonts, look for readable, simple fonts and ones that suit the theme you picked.

Imagery:  Imagery is very personal to your brand. There are, however, a couple of do’s and don’ts for imagery in order to have an appealing marketing asset:

• Use royalty-free imagery.  Before even thinking of the type of imagery, make sure you have permission to commercially use the image. Don’t use any image you don’t have permission to use.

Here’s a blog with a list of websites you can get free imagery from. Have a look, maybe you’ll like the imagery for your business. With that being said, using your customer’s images might also be a good tactic as it can work as a testimonial and social proof. But again, be sure you have permission to use them. BusAbout uses customer’s imagery throughout their brochure.

In the Asia 2018/2019 brochure, the footer of the imagery page reads: “Our cover shot was snapped at Koh Phi Phi by Nicola Davidson, who travelled with us in 2017.”

• If you need help coordinating imagery, read through these graphic design rules you should never break.
• Try and look for eye-catching imagery, that feels exciting.
• Use high-quality imagery that will print well.
• Avoid pixelated imagery.

Finally, don’t forget to insert your logo and have your brand present throughout your assets through your brand colours and icons.

Fun fact: 1970’s brochures were very text heavy and similar to textbooks. They had information on subjects like history, administration, agriculture, etc. The pictures weren’t the predominant focus, as they had more of a decorative function.Oh how times have changed! Now, the pictures are just as important as the copy, if not more so to draw people in.

Step 6: Printing Your Travel Brochure & Leaflet. The Paper & The Printer Guidelines

The final step is all about the feel of your finished product: the paper.

Like when choosing your business cards or other print collateral, the feel of the finished product makes a huge difference.

If you’re thinking of keeping your marketing assets exclusively online, keep in mind that travellers and tourists avoid utilising the internet when abroad as mentioned in the above paragraph Why Brochures & Leaflets are Important.

Having an attractive brochure doesn’t do you any good if you don’t find a way for it to reach your potential customer.

Choosing a Type of Paper

Many businesses try and save on the cost of production by shipping not-so-smooth to the touch brochures. When selling experience or an intangible item, it is crucial to appeal to all of the senses. By choosing a feel-good paper for a brochure, you’re communicating how the provided services are going to feel.

If you work with a design agency, they should be able to guide you through the different types of paper and printing options available and advise you on the best kind for your budget and business.

If you’re doing this solo, know you can request samples and ask for help from your preferred printing company.

Some do’s and don’ts include:

• Don’t print on regular printing paper or from your own InkJet printer.
• Take into consideration some paper doesn’t absorb ink as well as others. Your printer will be able to tell you about this.
• Do ask for samples.
• Do ask for templates and cutter lines/guides before delivering the artwork (the layout that states the recommended dimensions before printing that every printing company has).

Printing Companies

Costs for printing differ per printing company so do ask for a budget from each company to ensure you’re getting the best deal for you.

Print on Demand

Print on demand means that a brochure will only get printed as and when it is requested. There will be no stockpile kept. This is good if you are a larger company, but might be more difficult and costly if you are an individual.

There are two types of Print on Demand contracts to consider;

Contract with fulfilment. “ With fulfilment” means the printing company is also responsible to ship the printed brochure to the respective clients. This takes a little bit more time and money to set up, and it works better for larger companies with a lot of customers. This is particularly good for brochures rather than leaflets.

Not all printing companies offer print and demand contracts with fulfilment, though.

Do make sure you compare pricing and that it fits into your budget before deciding to enrol in one of these contacts.

Contract without fulfilment.  Without fulfilment means the printing company still prints when a submission form is submitted online, however they aren’t responsible for shipping or delivery. In this instance, you can either hire a delivery company for an additional fee or pick the finished brochure up from your printer and ship it yourself.

The most common printing service and the one you’ll most likely need is the short run. This means the printing company will print a quantity to your liking (i.e. 100, 150, 200, 210) and print them. It’s your responsibility then to collect the printed goods and ship them.

Be aware, though, certain printing companies have a minimum printing limit request, usually refered to as a Minimum Order Quantity (MOQ). This information should be supplied to you once you enquire for more information.

The printing guidelines (also known as gutter lines or gutter guidelines) should also be supplied to you upfront. Each printing company has its own, unique measurements. Sending off a printing job without asking for the template or dimensions first is a very high-risk situation. To ensure you’re avoiding situations like this always double check with your printing company twice before sending the order through.

Again, if you’re partnering with an agency for this, they should be able to guide you through the process and even send it off to print for you. However, even agencies sometimes make mistakes so always, always, always ask for dimensions.

Before Sending to Print

Your checklist before you send off the final design:

• Get a few different quotes, at least three different printers.
• Once decided which company to go for, ask for a template (cutter guide).
• Check spelling, grammar, sources, etc. Once it’s printed, there’s no going back.
• Print proof: The printing company should be able to send you a first print proof (by email) for you to double check for any mistakes. Do take your time when looking through this original print proof as any mistakes missed here will not be the printers fault.

Tip: Brochures can be quite expensive to design, print and ship. If you need to cut down on costs, you can always sell advertising space for activities and other travel companies in your brochure.

How To Distribute Your Travel Brochure & Leaflet

Now you have the finalised brochure and leaflet in hand; let’s get them out for the world to see.

One of the benefits of leaflet and brochures is how easy they are to distribute. You can place leaflets and brochures in a wide variety of locations. Some of their distributions locations and methods are:

• Contact local hotels and Airbnbs or PR representatives of a hotel and ask them to display your leaflet.
• Research local trade events and distribute your leaflet to attendees.
• Pair a leaflet with a brochure.
• Insert your brochure as part of a promotional giveaway.
• Insert your brochure in a media or PR kit with information about your business.
• Send via post to leads and lapsed leads.
• Send a digital version to your email subscriber list .
• Allow customers to request a brochure or a leaflet online or via the phone.

When requesting a travel brochure, the lead is already at the consideration phase; meaning the user is already aware of the services your business offers, they’re interested in the services your business offers and are requesting more information.

Even though you’ve printed the brochure and leaflet, don’t forget to incorporate them into your digital efforts as well. Place the brochure visibly on your website for download. Whether that’s through a CTA button of “request a brochure” or through an emailable option,  you want to have multiple ways for your potential customers to have access to your marketing collateral.

You’re now a proud owner of a travel leaflet and a travel brochure. You’re ready to entice travellers with images of far off places and enthral them with the potential adventures that await them.

Tips and Tricks for the Best Travel Brochure & Leaflet

And you’re done. You completed all the steps. Here are some final tips and tricks to remind yourself:

• Keep it simple. Don’t reinvent the wheel while designing a brochure.
• Let the imagery speak for itself.
• Organise imagery by colour or theme so the assets look coherent.
• Follow your brand guidelines.
• Research a quote for your printing service.
• Request a template from your printing company even if you think your project is pretty straightforward to understand.
• Show the final design to a friend or colleague to see how they feel about it.

Travel leaflets and brochures are a cornerstone of your marketing assets, and we can’t wait to hear how you utilise them for your business.

If you want to know other ways to get ahead in the travel industry, check out How To: Travel Marketing for Agencies & Travel Businesses. This blog breaks down the four key moments that lead to conversion in travel marketing, how to successfully target in travel marketing, the importance of personalisation, and different marketing tactics to be competitive in the travel industry and produce meaningful content. It’ll be your secret weapon.

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How to Create a Travel Brochure in 4 Steps?

• September 4, 2022

Are you getting ready to go on a vacation and want to create a travel brochure ? Or maybe you need to create one for a school project. Either way, it can be tricky to know where to start. In this blog post, we will give you tips on creating a travel brochure that will impress your friends and family. Also, we will discuss where to get free travel brochure templates.

So, read on for all the information you need about travel brochures with travel brochure examples !

What is a Travel Brochure?

A travel brochure is printed marketing material that showcases a specific destination or travel experience. It often includes photos, descriptions of attractions and activities, and information about accommodations and transportation options. Travel brochures can help plan a vacation or gather ideas for future trips.

Tourism boards, hotels, resorts, and travel agencies typically distribute them. However, with the rise of online travel booking websites and social media, physical travel brochures have become less common . Instead, many companies now offer digital versions of their flyers or information on their websites.

Despite this shift towards digital options, some travelers still enjoy collecting physical brochures as souvenirs or for reference during their trips.

How to Create a Travel Brochure?

Creating a travel brochure for your travel business can be a fun and creative way to share your travel experiences with others. If you want to create a travel brochure, you can use a template at PrintSafari.com. But still, it is not possible with just a click; you must consider different factors to create a stunning travel brochure.

Here are the four steps you need to perform to make an eye-catching travel brochure:

1. Choose your Focus

Travel brochures can be about a specific destination, travel experience, or accommodations. Choosing a focus for your flyer to narrow down your content is essential. For example, if you create a brochure about a specific destination, you will want to include information about the best things to do, see, and eat in that area.

On the other hand, if you focus on a particular travel experience, you will want to include information about booking that experience, what to expect, and any insider tips.

2. Pick a Format

Once you have decided on a focus for your brochure, you will need to choose a format. Brochures can be single-page or multi-page. They can also be tri-fold or bi-fold. The design you choose will depend on the amount of content you have and the look you are going for.

You may want to choose a multi-page brochure if you include a lot of information with your photos. Similarly, you may select a tri-fold brochure if you want a more traditional look. You can also consider other formats, such as a z-fold or gate-fold, to quickly add travel destinations to your travel brochure.

3. Design your Brochure

It is the most crucial factor that contributes to the overall look of your brochure. The travel brochure design should be eye-catching and professional. Be sure to use high-quality images relevant to your brochure’s focus. The text should be easy to read and organized in a way that is easy to follow. But a travel brochure doesn’t contain text only.

Including your brand logo, maps, charts, images, and other graphics is essential to break up the text and add visual interest. These elements can also help provide additional information about the destination or travel experience.

Your brochure should also have a consistent color scheme and branding elements, such as a logo. This way, people can quickly identify and remember your brochure after seeing it.

4. Print or Publish your Brochure

After you have designed your brochure, you must print or publish it. If you are printing your brochure, you must choose a company that offers high-quality printing at a reasonable price. On the other hand, if you publish your brochure online, you must select a website or platform to host your brochure.

Once you have published your brochure, you can share it with friends, family, and potential customers. It is vital to proofread any brochure before you print or post it. It will help to catch any errors so that you can make corrections.

Benefits of Travel Brochures

In this modern age, people still use travel brochures. But why? Indeed, in the internet age, people can find all the information they need about a destination online, so why bother with a physical brochure or even an online published brochure?

Here are the benefits of travel brochures:

Offer a Quick Overview

A good travel brochure offers potential customers a snapshot of what your business has to offer. It should include the basics, including your business name, logo, contact information, and website. Beyond that, it should give potential customers an idea of what they can expect if they do business with you.

For example, suppose you are a tour company. In that case, your brochure should include information about the tours you offer, the destinations you cover, and what makes your company unique.

Tell about Different Cultures and Customs

Another benefit of travel brochures is that they can teach potential customers about different cultures and customs. This is especially useful for businesses that cater to international travelers.

For example, if you are a travel agency specializing in European tours, your brochure can educate potential customers about the different cultures they will encounter on their trip. Your travel brochure can also teach potential customers about customs such as tipping, dress code, and etiquette.

Accessible to Compare Travel Options

When traveling, you have more than one option for almost everything. You can choose to stay in a hotel, hostel, or Airbnb. You can decide to take a bus, train, or plane. You can even choose to walk, bike, or drive.

With so many options, knowing which one is the best for you can be difficult. Travel brochures can help by providing an easy way to compare different travel options. For example, if you are trying to decide between two other tour companies, you can use a travel brochure to compare the two side-by-side.

Help find Discounts and Coupons.

Travel brochures are also a great way to find discounts and coupons for your trip. Many businesses offer deals and coupons in their brochures that you can take advantage of. This can help you save money on your trip, which is always good.

If you design your travel brochure, including discounts and coupons that potential customers can use.

Way to Remember your Trip

Memories are one of the best things about traveling. But as time goes by, it can be challenging to remember all the details of your trip. Travel brochures can help by providing a way to remember your trip.

You can write down the highlights of your trip in the brochure, and you can also include pictures. This way, you can reflect on your journey and remember all the great things you did.

Creating a travel brochure is a great way to promote your business and attract potential customers. But that’s not all they can do. Travel brochures have a lot of benefits that make them well worth the effort.

So, if you are considering creating a travel brochure for your business, use an attractive template to make it stand out. With a little effort and the help of PrintSafari.com , you can create a travel brochure that will help your business succeed.

Frequently Asked Questions

Writing a travel brochure can be both exciting and challenging. Before diving into the design and layout, research the travel destination and gather all relevant information. Next, think about the tone and voice of the brochure. Is it aimed at adventurous travelers or families?

Once this is established, you can begin crafting compelling descriptions and highlighting unique experiences. Pay attention to the visuals as well. These include adding relevant photos, graphics, maps, etc. Lastly, don’t forget to include crucial details such as contact information for booking or additional resources for further exploration.

Q: What is the best travel brochure?

When it comes to travel brochures, there is no one-size-fits-all approach. However, some elements can make a brochure stand out and attract attention.

First, the design should be visually pleasing and thoughtfully laid out. Too much text or cluttered graphics can be overwhelming for potential travelers. The brochure should also include high-quality photos, giving potential visitors a taste of the destination’s unique qualities and experiences.

In addition, the copy should provide clear descriptions and include practical information about accommodations, transportation options, and activities to do at the destination.

Q: How do you make a travel brochure look stunning?

When designing a travel brochure, the first step is identifying your target audience and the brochure’s purpose. Once you have nailed down these key factors, it is time to start incorporating visuals.

A visually stunning brochure can often catch the eye of potential visitors more effectively than text alone. Lastly, a good layout is also crucial. Using white space effectively and organizing information in an easy-to-read manner can make a huge difference in how professional and appealing your brochure looks.

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20 Travel Brochure Examples to Inspire Your Next Design

The warm sun on your cheeks, the cool wind at your back, the hustle and bustle of local street eats. Whatever kind of travel experiences you facilitate, there’s no better way to get potential clients in vacation mode than a well-designed booklet with stunning photos and captivating copy.

Learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below.

Why Travel Brochures Are Good Business

If print marketing seems outdated in this glued-to-our-smartphone age, you’ll be surprised to find out how important travel brochures really are. Small but mighty, these handheld pamphlets often make a real difference in vacationers’ plans.

According to a study by Bentley University :

• Print brochures are the second-most popular source of trip-planning information (behind internet sources like personal research or travel ads ).
• 85% of participants learned about a new attraction by seeing it on a brochure.
• 73% of participants would consider changing their plans based on a brochure.

Plus, for many people, planning is half the fun of any trip! The right travel brochure builds early excitement and contributes to a positive customer experience long before the experience actually begins. 

And, one final bonus: Because DIY travel brochures have gotten so easy, you can make a digital brochure and a print brochure at the same time. Create your custom booklet, export one file for print and one for web, and you’ll be ready to share it online and stock it in your lobby.

Sound good? Then get inspired to design by browsing the twenty beautiful city guides and creative tourist pamphlets below.

City-Specific Travel Brochure Examples

City guides help visitors—especially those on foot—orient themselves in an exciting new place. These travel brochures often include maps, highlights of key attractions, fun facts, and historical details.

1. Santorini, Greece

This travel brochure plays off well-loved Greek motifs including the classic blue-and-white palette (one of the world’s most iconic color combinations !), mosaic-inspired tile patterns, and a faux Greek font that evokes stone-carved manuscripts.

2. Macau, China

This city guide is the perfect distillation of Macau’s indigenous, Chinese, and Portuguese influences. It contains more text than most other travel brochure examples but uses a grid to keep everything easy to read.

3. Singapore

Bold colors make this Singapore city guide stand out, evoking some of the vibrant street art of this cultural melting pot. A suggested itinerary helps visitors explore this interesting city-state in just five days.

4. Tel Aviv, Israel

This walking map of Tel Aviv uses a cool motif drawn from Bialik Square to give each page of the pamphlet a cohesive identity and professionally designed look.

5. Istanbul, Turkey

Take a page from this Istanbul travel brochure by adding a QR code to your own design. QR codes make it easy for viewers to move from print marketing to the web , where they can continue finding even more helpful information.

6. Tokyo, Japan

Featuring a flat-design map with five attractions and six local recommendations, this Tokyo travel brochure has the highlights covered.

7. Budapest, Hungary

With its monochrome poppy orange and a lightly textured screen-printed look, this Budapest city guide rocks a retro 1960s feel while still feeling super contemporary.

8. Krakow, Poland

If you have a ton of information to share, this Krakow guide is one of the best travel brochure examples to follow. It features a whole lot of text but utilizes background boxes, dividing lines, and color-coding to maintain a strong visual hierarchy. 

9. Paris, France

This city guide advertises custom walking tours in Paris, using an action-packed photo and a bold-type font . Be sure to include critical info like website, phone number, location, or whatever else will ensure your appointment books get full!

10. Barcelona, Spain 

Quirky, uneven letterforms and oversized asterisks serve as a whimsical introduction to Barcelona. The sky blue background and white clouds work especially well with the two photos, both of which feature a prominent sky.

Travel Brochure Examples for Cultural Sites and Tourist Attractions

The following travel brochures hone in on a specific attraction, region, or cultural site, incorporating beautiful visual representations as well as useful information for tourists. They’re perfect to keep stocked in hotel lobbies, visitor centers, and travel agencies.

11. Villages of Crete, Greece

This guide is given to guests of a family-owned hotel on the island of Crete. The black-and-white photos , desaturated peach paper, and vintage grotesque font lend themselves to a nostalgic, down-home look.

12. Waters of Palawan, Philippines

Unsurprisingly, gorgeous travel photos of beaches, water, and sunsets take center stage in this travel brochure example. The natural element of water is reflected in the dark blue color palette and the curving wave motif.

13. Wines of Bordeaux, France

This museum booklet captures the elegance of French wine through an understated beige and slate gray color palette and a modern serif font.

14. Aruba, South America

Aruba’s stunning white beaches are a must-see experience. Use a Create template like this one to insert enticing and can’t-miss attractions for your destination.

Even try using minimal text to let those pro-photos speak for themselves. You can upload your own images or use some of Shutterstock’s unmatched royalty-free photos geared to your location.

To find this template in Create , simply type “Travel” into the search bar and it’ll pop right up!

15. Trails of Taiwan

Part outdoor trail map and part historical guide, this travel brochure highlights the natural beauty of the island, as well as the history of local indigenous peoples.

16. Railways of India

Okay, so this travel brochure is for a railway that only exists in our collective cultural imagination (thanks, Wes Anderson!). But, there are well over 20,000 trains in India , and any one of them could benefit from a creative brochure like this one.

17. Churches of Kaunas, Lithuania

Drawing upon classic Orthodox iconography and church decor, this guide to Kaunas, Lithuania, perfectly mirrors the religious sites it highlights.

Hand-drawn illustrations and sketched tiling add a folksy and authentic feel.

18. Mountains of Bolivia

This travel brochure highlights Bolivia’s natural beauty and encourages visitors to travel in an ecofriendly way . The earthy greens and browns contribute to the rustic feel, with a helpful legend indicating various outdoor activities at each location.

19. Wildlife of South Africa

This campground and safari travel guide strikes a rustic and authentic tone with its font and desert-friendly color choices. You can always use personal photos or Shutterstock’s images to capture the essence of your destination. As you build your design, keeping colors, fonts, graphics, and images complementary will make for a cohesive theme.

For more tips on capturing African landscapes, check out this must-read tutorial for design inspo. And to find this template in Create , simply type “Animal” into the search bar and start crafting!

20. Beaches of Thailand

Creative text effects make this Thailand travel brochure especially remarkable, including text and photo layering, text masks, and even a subtle color gradient at the bottom.

To mirror this look in Create , explore the Effects tab for a multitude of options. For color gradients, specifically, click the Change color circle on the lefthand toolbar, select Gradient, and Apply !

If you were able to browse these twenty travel brochure examples and not be flooded with an overwhelming desire to get away, you must be one in a million.

Why not take a page from the brochures above and tell your own travel story? Start with one of Create’s travel templates or begin your own vision with a blank canvas ! We can’t wait to see all of your fun adventure-time-fueled creations.

License this cover image via briddy .

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Things to Include in a Travel Brochure

by Andrea Nicole

Published on 26 Sep 2017

Travel brochures describe a destination, hotel, service or tour with the intention of promotion. You can use them as mailings to prospective customers, include them in brochure racks and have them available at your office or business location. As travelers often collect brochures and other literature when planning a holiday, brochures can be very effective marketing tools. You must, however, be sure to include all the necessary information and plan your inclusions carefully.

A Good Cover

This is the first thing that people will see and it should immediately answer three questions: 1. Who is advertising? (your business) 2. Where you are located? 3. What are you selling? Make the cover visually compelling and keep it simple. Use professional quality images.

Description of the Benefit

Tell your potential customers not only what you are offering, but why they will enjoy it. This will require knowledge of your target audience, so research this if you haven't already. Create a personal message to that audience letting them know why they specifically should participate in your offering.

Call to Action

Your brochure should focus on one specific objective. If you are announcing new offerings, make sure the brochure explains them and their benefits. A brochure that is intended to describe a travel product should be detailed and provide plenty of pictures and descriptions. You should include a statement telling people what you want them to do next and how they can become involved.

Product Explanation

Describe the facilities completely and include attractive photographs. Include information about special services, promotions and events. Tell them what differentiates you from the competition.

Recreational Activities

List not only the facilities and activities available to your guests but also any public sites that they may be able to take advantage of during their stay. Entertainment is an important part of travel, so be sure you include all the fun things your guests will experience with your travel product.

Geographic Information

List the address, contact details and a map to help people find you. If you are located in a place that is difficult to get to, include comprehensive directions. Include your website address if you have one.

Travel is a very visual product category. People want to see where they are going and only high quality professional images can achieve this. Include several photos that best showcases your product. Be careful, however, not to mislead people by using old phots or pictures that misrepresent your offerings.

The anatomy of a good brochure design

Just like flyers , you simply can’t avoid brochures. Unless you’ve been living under a rock for the past 20 years, there is no chance you weren’t handed one. Whether we’re talking about a bi fold brochure, a tri fold brochure, or any other type of brochure for that matter, it is the brochure design that caught your attention first. Based on the subject and the design, you then either threw it away, or you opened it and read it. If you are handed a brochure of something you have 0 interest in, chances are you might still open it if the design catches your eye. 

When it comes to brochures, the design needs to be on point, so if you are wondering how to create a brochure that stands out, then this article is for you. In what follows I will share some brochure design tips, brochure examples, and brochure templates to get you started. However, before we get things started, let’s answer a very important question:

What is a brochure?

There are different brochure definitions, but they basically say the same thing. Simply put, a brochure is a document, either made from paper or digital, that contains information or promotional content. Most of the time, a brochure is mainly used as a marketing tool. Companies often use brochures to promote their products or services. There are different types of brochures, and different ways to distribute them, but more on that, a little bit later.

What do you do before designing your brochure?

There are a few things you should consider before designing your brochure. Being aware of this information will help you create a brochure specifically for your target audience’s needs. So, let’s start.

Know your brand

Before designing your brochure, it is important to know everything about your brand : its story, its mission, and its values. Knowing all of this information will allow you to create and uniformly deliver all your marketing materials, thus maintaining brand consistency. It is important to maintain brand consistency across all channels, so you need to make sure that all promotional materials (brochures in this case) follow the same branding guidelines.

Your brochures should promote your brand’s image. This means using the same brand elements across all publications including the logo, and the font, and maintaining the same overall aspect. Sure, the overall design will vary depending on particular cases, but as long as these branding kit elements are properly used, your brochures will deliver a consistent message. Think of these branding elements as your signature. They represent what you are, as a company.

Know your audience

Before you start thinking about brochure design ideas, you need to think about your target audience. Is your brochure business-related ? Is it an event brochure ? Knowing who your target audience is will allow you to adjust the message, visuals, and text.  

For instance, a brochure designed for elementary school students will have a different text and visuals than a real estate brochure . What works for one purpose might not work for another and vice-versa.

You can see the difference between these two brochure templates . The school template contains lively colors, suitable for the target audience – children in this case. On the other hand, the real estate one has a more serious look, and a different color palette, suitable for a business. 

The two brochures deliver the messages in different ways: a more playful tone for the school brochure, with catchy and inspiring quotes. The real estate one is more serious. It gets straight to the point, it offers information about the company, solutions, and testimonials from clients. 

I created the two with different purposes in mind. Speaking of purpose…

Know the purpose of your brochure

What are you trying to accomplish with your brochure? Do you want to bring people to your store? Do you want them to visit your website? Or do you want to draw attention to a certain cause? Or maybe to invite people to an event? 

How do you want to deliver the brochure? Do you want to create a digital brochure and share it online? Do you want to print a brochure and then share it physically? Having answers to all these questions is important, as the answers will influence the brochure design. 

Based on the brochure’s purpose you will need to choose a brochure type. There are lots of them to choose from, but some of the most popular are bifold, trifold, and z-fold. Each type serves a purpose and is often used in different situations. 

Z-fold brochures, for example, are used when the brochure contains lots of visuals. The bifold is the most popular and it is often used for promoting products and services. It has only 4 pages and it is easy to skim through it.

The brochure type influences the brochure size and both of them influence the brochure layout design. Because of this, the amount of information you can include in them varies. For example, a bifold (4 pages) brochure will contain less information than a trifold (6 pages) one because there is less content space to work with. The less space you have to work with, the more precise you need to be with the message.

Now that I’ve shared some information on what to do before designing a brochure, let’s see what information should be included in the brochure. 

What information should be in a brochure?

When designing a brochure, you should know where each piece of information should be placed. What to put in the back of the brochure, on the cover, and so on. In the next paragraphs, I will present some must-have elements that your brochure should contain. Let’s take a look at them. 

• A catchy headline
• Purposeful visuals
• Concise text
• Branding elements
• Contact information
• Call to action

Let’s take a closer look at each of these elements. 

1. A Catchy Headline

When it comes to the brochure design, the headline is one of the most important elements. Think about it: it is among the first things you see when you receive a brochure. 

The headline should be quick and concise. It should grab the attention of the reader in no time and deliver the right information in just a few seconds. There are different ways you can do so. For example, you could ask a question: “Where would you travel today?” as a headline for your travel brochure . Or, you could use the headline to make it clear that you will offer a solution: “How to buy a house in 5 easy steps”. You could invite people to an event: “Come see your favorite band”. 

If your headline game is strong, it becomes easier to grab the attention of the targeted readers and get them to go through the brochure. If your headline game is weak, your precious brochure might end up being discarded in the trash can.

When creating a headline for your brochure, you have to be sure the chosen font is legible, clean, and complementary to your brand image. Some good Sans Serif fonts for brochure headings are Oswald, Aquatico, Moon, Lombok, Bernier, and Pier. With Flipsnack, you can even upload your font and use it in your publications. This will allow you to maintain the so-important brand consistency I mentioned earlier.

2. Purposeful Visuals

Besides the headline, the cover picture is another element of great importance. A cover image, just like the headline, draws attention to the brochure. It needs to stand out, but it should be consistent with the overall brochure design. The same principle applies to all the brochure’s pictures, not just the cover. 

Pictures are worth a thousand words. Visuals comprise a variety of things, including HD images, icons, graphical elements, and so on. They will make your design easy to navigate. Look for meaningful images and illustrations for your brochure to add visual interest to your design. 

It might be difficult to decide which pictures to include in your brochure, but you should base the decision on how on point the image is. Does the picture add anything of value for the reader? Is it complementary to the text, or did you add it there just because you liked the way it looks? 

If you do not have a budget for your product images, stock images are also an option. That being said, try to avoid using them for the sake of brand credibility. However, if stock photos are the only choice you have, then make sure that the images fit the message. If you offer a service, add a picture related to that service. If you’re a travel agency, maybe add a picture of the most popular vacation destinations. 

3. Concise text

The text you include in the brochure is important, as it has the power to communicate your brand’s message to the readers. The words you use should be clear enough to send your message. This means that you should use simple words, which are easy to read and understand. If you want to deliver a message regarding your brand, boost sales, or persuade repeated purchases, using complicated words won’t help. 

The subheadings should offer precious information; if people skim through the brochure, the headline and subheadings should offer a clear idea of what your company is about. 

Regarding the message, try to stick to a single one. If the purpose is to invite people to your event, the message should be about that event only. Adding too many messages might be counterproductive, as it might confuse the readers. Know the purpose of the brochure!

Writing is a creative process, it takes time, and lots of rewriting will be involved. You can’t just add words to a brochure and expect them to stick. There should be a whole content strategy plan in place when creating content for a brochure. Stay on top of the latest content trends, and know what works and what doesn’t. Try different text versions, ask for feedback, and see which version has the biggest positive impact. 

One good practice is writing the text, reviewing it, and then adjusting it accordingly to the type and size of the brochure. Trim the fat so to speak, and keep only relevant information inside the brochure. If sentences contain words that do not add anything of value, feel free to remove them. Remember, you have limited space to work with, so you should use it wisely. 

4. Branding Elements

As I previously mentioned, it is imperative to know and promote your brand, and one of the best ways to do so is to be consistent from a visual point of view. 

The logo is the face of a business, which is why you should place it somewhere visible in your brochure. A good brochure design always has a logo that can represent the business in all possible ways. Make sure it isn’t too big on the cover. Play around with different sizes and alignments, and see what works best.

Branding is not just about the logo, though; it is also about the way you deliver a certain message. Companies often use their own fonts and have well-established typography rules. Custom brand colors are also important, as they enhance a company’s visual identity. All of these elements combined will lead to something spectacular. 

5. Contact information

You should include your contact information in the brochures you share. If your brochure is a physical one, the contact options are standard: website link, a physical address (if it is a viable option), business email , and a phone number. As a rule, try to include at least two kinds of contact information, to make sure that you can be reached in different ways. 

Things are a little bit different when it comes to digital brochures because they offer interactivity . Let’s say that you are interested in a modern brochure design. You can use one of Flipsnack’s brochure design templates, edit it to your will, and then you can add different interactive elements to it. One such element is the embed feature, which allows you to add a map of your location in your brochure. This allows the reader to find your location with ease. The feature is excellent for an event brochure, or if your business has a physical location. 

This way, you could make the contact information I mentioned interactive, meaning that readers could easily contact you with the click of a button. On top of that, a digital brochure offers options a regular brochure can’t: social media buttons. 

Sure, you could add a link to your Facebook profile, but with a digital brochure, you could add links to all your social media accounts. The good part is that the design would not be altered too much, as the text would be revealed only when clicked. Think about the extra exposure such an option would bring. 

6. Call to action

Now that you’ve managed to grab your audience’s attention with a proper headline and text, it is time to include another important element of any brochure: the call to action. 

Calls to action push the viewers to the verge of following the desired action. You should carefully select the call to action based on the brand. If you run a charitable organization, your call to action would be related to donations or volunteering; similarly, if you are a mentor, then your call to action will be something about downloading your guide. 

A powerful call to action does not just tell the readers what to do, but it also gives them the right motivation to do so.

In the case of product brochures, you can offer something for free, or maybe a discount. People love free stuff, and that might be the extra motivation they need to get in touch. Don’t think of it as something scammy, as a trick to convince people of doing something. Think of it as an opportunity for people to sample the products or services you offer. Make it worthwhile for your readers to take action. 

Put some thought into creating the CTA message and make it stand out from the rest. Make the text bigger than the rest, and use a message which makes the reader understand what you are offering. A suitable message would be “Find a house today!” or something of that manner for a real estate company. Choose a concise, well-written call to action and let it do its magic for you! 

What makes a good brochure design?

Now that I’ve covered what a brochure should contain, it is time to see how it is structured; where all these elements are included, and in what pages of the brochure. The information I’m about to present is based on a trifold brochure design , but the core principles remain the same. Let’s see how to design a brochure that stands out.

The Front Cover

The brochure cover is one of the crucial components of the brochure. Its purpose is aimed at grabbing the attention of the audience and fabricating an emotional bond that compels the audience to read the brochure. This is where you should place the headline and the cover image, for obvious reasons. The cover should also contain your company’s name to make it stand out and allow people to remember you even if they don’t open the brochure. 

Hopefully, that is not the case, the headline and the visual managed to accomplish their purpose, and people opened the brochure. The next thing they will see is…

The Inside Flap

This section is also called the inside cover, and its role is to explain how your business can help potential customers. It should provide solutions to their problems, it should raise awareness regarding a cause, it depends on the brochure’s purpose. 

The inside flap is often considered the brochure’s most important page, as it should “hook” people into reading more information. For this reason, make sure there is enough white space or negative space around the text to let the brochure breathe; a crowded copy would be difficult to read. 

The Content

The content, also known as the body, or the interior, is a brochure’s main section. If the cover is designed to gain attention, the inside flap to make them interested, and the content should provide all the necessary information regarding the brochure’s purpose.

This is the section that delivers your branding message, it offers information about your product, your company, and your event. Due to the limited space, the text should be concise and clear; it should deliver only necessary information which can be understood in one reading. As I mentioned in the copy section if a piece of text does not add anything of value to the reader, remove it. If it is difficult to understand, rewrite it. 

Put some thought into this section’s design, both regarding the text and the imagery. Use subheadings for the text and structure it into small pieces. Use high-quality pictures complementary to the text. 

The Outside Flap

While the inside flap is used to hook the readers into keeping on reading the brochure, the outside flap is often used to reward them for doing so. This section usually contains a “reward” for the readers, and in most cases, it is a discount of some sort, but it can also include a list of tips & tricks that help the readers.

Maybe a discount coupon , or a scannable QR code for a free item. Or, offer a discount if people come into the store with the brochure. You could include a lead form in your digital brochure, so people can subscribe to your emails for some benefits. As I mentioned, make it worthwhile for them as well. 

The Back Cover

Finally, the brochure’s last page: the back cover. This section has the purpose of making people engage with your business in different ways: convince them to make a purchase, donate to your cause, visit your event, or follow you on social media. 

What goes on the back of a brochure?

This page contains different elements and we’ll go through them one by one. Now that you have given the reader all the information they need, it’s time to bring it home with a call to action. As I already mentioned, the call to action should be clear, and engaging, and it should stand out visually. 

The back cover should also contain the contact information I previously went through. Once again, a physical brochure is limited in regards to the amount of information you can add. If you want to add more than a phone number or an email address, a digital brochure is the better option. 

This is the common practice for a trifold brochure design, but the same rule applies to any type of brochure. Of course, you can make slight adjustments if you need to. 

Brochure templates

Now that I’ve covered which information should be included in the brochure, and what makes a good brochure design , let’s take a look at some examples. 

If you are interested in some brochure design ideas, then look no further, as Flipsnack offers a wide selection of brochure templates you can use as inspiration. Here are 3 of our template examples to get you started.

Business Brochure Design For PDF Download

Take a look at this business brochure design for PDF download . On the front cover, you can see the business’s name, and the inside of the brochure contains a message from the director, important clients the company has worked with, some achievements, and client testimonials. 

The imagery, mainly in black and white, is a perfect match for a business. It is serious, professional, and classy. The information from the template is just a placeholder; you can edit it to your liking: change the pictures, and the text, and personalize it to suit your needs.

Editable MLS Realty Brochure Template

Here is another example, this time of an editable MLS realty brochure template . The front cover features the company’s name, and the image features a building. One look at it, and you realize that the brochure is related to real estate.

The inside section shares some information about the real estate agent, but the property takes the spotlight. The brochure features property information, as well as some useful information about the neighborhood it is located. This template is MLS compatible , which means that you can design the brochure as you wish, connect your MLS database to Flipsnack, and quickly make changes to the brochure depending on your presentations. You can keep the brochure design intact, and only change the information related to the property. 

Finally, the last page features the company’s name again, with different contact details. The design features pleasant colors, it is welcoming and homey.

City Vacation Brochure Template

Last but not least, we have a city vacation brochure template . This template draws attention through its playful colors. The title is in both color and black and white, but the brochure cover takes the spotlight in this case. On the inside, you can find information about the different activities you can do in Venice, and some information about discounts for guides, hotels, and so on. The outside cover contains the ever-useful contact details.

There you go, three different brochure templates, each with its look, designed with a different purpose.

How to design a brochure in Flipsnack

If you are interested in designing your own brochure, then Flipsnack is the perfect solution for it. We offer a wide selection of brochure templates to choose from, and the process is really simple. In a few easy steps, you can personalize your brochure:

• Choose a template that you like, such as this interactive brochure template , for example.
• Open it in our Design Studio, and edit it to your will. 
• Customize the text: choose the font, and edit its weight and size. Set your typography and deliver the message according to your needs. 
• Personalize your brochure by uploading your images or videos. If you lack inspiration, choose stock photos and videos from our Pexels, and Pixabay library. 
• Take advantage of our interactivity feature. Take your brochure to the next level by using elements such as CTA buttons, captions, tags, or social media buttons. 
• Add a personal touch to your brochure design by uploading your own brand’s colors, fonts, and logos. Brand consistency ‘till the end!
• Download or save your brochure. Make it public, or share it as a PDF link , or email it to selected individuals. Choose from our different sharing options . 

If you are inspired, you can create your brochure from scratch, having full control over the brochure design. If you already have a brochure, you can save it as a PDF, upload it in Flipsnack, and then use our Design Studio to make it interactive . 

Brochure design FAQ

There are different questions people ask when it comes to brochures, and in the following section, I’ve gathered the most popular ones. I hope that the answers will be helpful and will shed some light on the process of creating a brochure. 

There are different ways to categorize brochures. You can categorize them based on their type of fold. For example, there are bi-fold, tri-fold, gate-fold, and z-fold, just to name a few. The type of fold influences the design, and the amount of information you can include in the brochure. Then you can categorize them based on the subject: travel brochures, business brochures, real estate brochures, and so on. Once again, the subject is important when it comes to the content you include in your brochure. You can also divide them into paper or digital brochures. Brochures are traditionally made out of paper, but in recent years digital brochures or e-brochures have gained popularity. Why? Because they are cheaper to produce, as there are 0 printing costs, are easier to share, interactive, the key element of flipbooks , the form e-brochures take with Flipsnack. For this reason, this article will mainly focus on digital brochures.

Even though brochures come in different sizes, all of them follow a similar format. In the case of a tri fold brochure: • The brochure cover should contain the company information and the headline. • Use the inside flap and content to raise awareness and provide all the necessary information about the product/service/event.  • The outside flap should provide an incentive for the reader: discounts, free items, tips, and so on.  • The cover should contain the contact details and a call to action.

A brochure allows companies to promote their products and services. Brochures can be used for marketing purposes, and they offer different benefits: they are easy to distribute, they create engagement opportunities, and they are large enough to contain the right amount of information.

• Know your brand and maintain brand consistency in the brochure design, both in text and visually. • Be aware of your target audience and create the content with the audience in mind. • Know the purpose of your brochure. Based on the brochure design, choose what type of brochure to create, how to share it, and with whom.

There are different brochure makers to choose from, but Flipsnack is a great all-around solution. Through Flipsnack you can upload your PDF, create a brochure from scratch, or choose from a large selection of brochure templates to get you started. You can use different interactive features to make your brochures more appealing to your customers.  When it comes to sharing, Flipsnack offers different possibilities: by mail, direct link, through social media, or you can directly embed your brochures on your website.

Each brochure should contain the following elements: a headline, brand elements, contact information, a call to action, text, and visuals. Each of them should be placed strategically, and that is what makes a good brochure design.

The anatomy of good brochure design. Takeaways

When designing your brochure, make sure it has all the elements we talked about above. Here are some main takeaways to consider when designing your brochures:

• Front covers always steal the show, so make sure they fabricate an emotional bond with readers. 
• The flap should be engaging enough to keep the momentum going. 
• The text should be concise. Avoid adding superficial information just for the sake of it. 
• Use high-quality images to support your text and headlines. 
• The back cover of the brochure should conclude the information with a clear, yet powerful call to action.
• Make the contact information clear and prominent.
• If your brochure is digital, add interactive elements to it. 
• If you are looking for brochure design inspiration, Flipsnack can help you.

And that’s it! Make sure you check out Flipsnack’s template inventory for all sorts of creative and engaging brochure designs.

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Examples of Great Travel Brochures Fit for Globetrotters

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Last Updated on December 2, 2022 by Packoi Team

Traveling as a Hobby

People do not need to be confined to a particular office in order to fulfill their job responsibilities. They want to experience the outdoors and engage in fun activities like hiking road trips, and exploring the world. people want to enjoy life in different cities and relax on the beach.

Solo travelers usually work as freelancers. So, they have the opportunity to enjoy their trips without limitations. They also work with limited budget allocations, so they always look for details in travel brochures on how they can save for their next trips.

The most popular types of travel styles include friends’ trips and parties, solo journeys, family trips, adventures, and individual exploration of the best places across the world. All these people can be reached using travel brochures . If your brochure highlights the best places for making fun they can go, they will definitely want to engage you for business.

The Growth of the Globetrotting Business

There are many companies emerging to capitalize on the emerging market of people who love travel adventures. With thousands of websites offering travel tips and how to market your solo travel services as a company, we want to give the best examples of travel brochures fit for globetrotters.

With these examples, you will know what information to include in order to attract different clients, including travel bloggers, solo female travel fanatics, family travel adventures, and more.

What should you include in order to give value to solo travelers? To answer that question, you desire to know what a solo traveler is looking for. Before he or she plans a trip to South America, they must have identified certain traits. So, if you capture this information in your brochures and marketing materials, you will definitely make the travel tips valuable for globetrotters.

Let us dive and learn more from these great examples.

What to Include in a Travel Brochure

With the rise and expansion of the travel market, many travel agencies do not know what information they should include in a good travel brochure . If you are targeting solo female travel enthusiasts, you should know what kind of information they are seeking when making your brochure.

On the other, when targeting people who love road trips, tell them information about the road experience, sights, and the like. Family travel tips should also capture specific information that is ideal and attractive to families. Solo travel is expanding, and you must have ready nuggets for solo travel lovers.

A travel brochure is among the great travel resources that can assist travelers. Here is some of the information that must be included in your travel brochure.

Introduce Your Destinations, Highlighting Its Most Popular Attractions

When creating your travel brochure, always start with an introduction to your destinations. Ensure that you highlight the most popular attractions found within the destinations. For example, you can suggest places for hiking or historic sites for solo adventurers. People on a family travel trip can also benefit from outdoor experiences and historic sites.

Other important information about the location includes places people can go road tripping or scuba diving. All these are important events that matter to people who are traveling.

List the Different Types of Accommodations Available

After highlighting the popular attractions on the destinations, it is important to list the different types of accommodation available. Solo travelers are people who work with strict budgets. So, always share any interesting information about the destination that will be valuable to the readers.

For example, if your destination is South America, you highlight the best hotels where families, individuals, or groups can stay together at cheaper rates. The accommodation should be comfortable and interesting while focusing on affordability.

Provide Information on Food and Dining Options

When people travel, they also like enjoying the cuisines of the destination. So, it is important to list the areas where people can get food and dine on a budget. Your travel tips should include important information besides destinations like hiking sites. The brochure can also include suggestions for further readings on blogs for people to discover eating and dining options in a country. People should have many options for dining when exploring a city or country for fun.

Offer Tips on What to Do and See While in the Area

It is important to make your brochure as detailed as possible. People should have a comprehensive idea of what they should do while in the area. Since you are targeting tourists, have ideas for trips, hotels, camping sites, and other destinations where travelers can spend time and enjoy the visit to a new place. When people are on holiday, especially in major cities like Europe, you can include details about destinations that are family friendly and can host people for holidays.

Give Readers a Sense of the Culture and Atmosphere

When people travel to a city, they would also like to experience the culture and atmosphere of the city. So, it is important to suggest areas where people can spend time and learn about the culture of the place. Many travelers are interested in learning about cities and the culture that define them. This is an important aspect that equally influences why people travel. When people visit marketplaces and other historic sites to learn about the culture, they experience the outdoors and also purchase items that keep the memory of the place even after they leave.

Include Photos or Illustrations For Visual Appeal

Having photos of the destinations, sites, and marketplaces within your brochure is important. Photos give people an impression of what it will be like during their adventure. therefore, always never forget to have a gallery of pictures that cover important aspects of the place. Include photos that give a sense of the history of the place, including the best places to visit while in the area.

How to Design Your Travel Brochure

After knowing the kind of information to include in your brochure, it is vital to know the process of designing a great travel brochure. Designing is not an easy process, you need someone who is qualified and has the right tools to deliver an outstanding representation of the city, country, or place you want to capture. Here are some of the most important aspects to consider when designing a brochure .

Choose a Theme for Your Brochure

Once you have an idea for your brochure, it is important to choose a theme for the design. The theme includes patterns and aesthetics of the designs. You must create something that is appealing and attractive to the audience. The theme should capture the spirit of adventure, the best places, exploring, camping, and discovering new places.

Select a Color Scheme

After choosing the theme, it is now time to choose the color scheme of the design. The color scheme is part of the brochure theme because it contributes to the aesthetics of the design. So, it is important to choose a color scheme that aligns with the spirit of adventure, beach, holiday, and other unique experiences from traveling.

Decide on the Layout of Your Brochure

The next step is settling on the layout of the brochure. The brochure layout determines where you place images, places to include patterns or the folding format. Always have marketing material with an outstanding layout that captures all important details.

Create an Outline of the Places You Want to Feature

After that, you should now create an outline of the places that should be included in the brochure. you must have clear details of the most important destinations and their respective details.

Write Descriptions of Each Destination

After that, include details about the destinations. Descriptions can include information about sites to visit, accommodation options, dining places, markets, and cultural sites. All these are important to give readers the right impression of the place and what outdoor and adventure activities they will experience.

Add Photos and Graphics

As we have noted earlier, a good travel brochure should include clear photos that showcase the best places in the destination. It is important to have a perfect gallery of all important features that represent the country, city, or place. The photos can also have brief captions that provide explanations of what travelers will see.

What a Good Brochure Can Do for Your Travel Agency

A good brochure can initiate a conversation about traveling and what summer holiday options are available. So always explore unique ways to reach your audience with outstanding reviews about the offers available when they journey to a certain place. Their journey should bring fulfillment and enable them to experience life as they have never before.

The style and outlook of the brochure should give a good taste of what life is when they arrive at the destination. if you have a website, always refer back your audience to the website to get more information about travel tips. Have specific reviews for hotels, best places to visit, routes, and other important information.

Promoting your travel agency or services requires you to have the right type of brochure with perfect design. A good brochure is an excellent option for promoting your travel brand. You can outline packages ideal for family journeys, solo trips, or any other type of service that might appeal to the audience.

Print the marketing materials from a designer who understands branding and promotion. This will ensure that you share something that is valuable and can enhance your brand position. With printing companies like Packoi Printing , you will always get the best services for your marketing needs . These materials come with amazing offers that guarantee optimal results.

Looking for a perfect travel brochure printer? Look no further. At Packoi Printing, our business is to offer amazing designs for brochures and other types of marketing materials . We also provide custom packaging and other branding needs for your business. get in touch with us now to get a quick quote.

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What Is A Travel Brochure

What is a travel brochure?

A travel brochure is a document that promotes tourism, typically by providing information about a destination. It may be printed or digital, and can be in PDF or HTML format.

Typically, a travel brochure will include:

-An overview of the destination, including its history and attractions

-A map of the destination

-Detailed information about tourist attractions, including opening hours, prices and contact information

-Accommodation options, including prices and contact information

-Restaurant information, including prices and contact information

-Travel information, including visa requirements, currency exchange rates and health and safety information

How to use a travel brochure

If you’re planning a trip, a travel brochure can be a great resource. It can help you get a feel for the destination and decide which attractions you want to visit.

When you’re looking at a travel brochure, pay attention to the layout. Is it easy to find the information you need? Are the prices and contact information easy to read?

If you’re interested in a particular attraction, be sure to check the opening hours and prices. Also, find out if there is a contact number you can call if you have any questions.

If you’re looking for accommodation, check the prices and see if there is a contact number you can call if you have any questions.

If you’re looking for a restaurant, check the prices and see if there is a contact number you can call if you have any questions.

If you’re looking for travel information, such as visa requirements, currency exchange rates and health and safety information, be sure to read through it carefully.

Where to find travel brochures

You can find travel brochures at tourist information centres, travel agencies and online.

• 1 How do you write a travel brochure?
• 2 What does a brochure means?
• 3 What should a travel brochure contain?
• 4 What makes a good travel brochure?
• 5 What’s inside a travel brochure?
• 6 What is the importance of a brochure?
• 7 What is the purpose of travel brochure writing?

How do you write a travel brochure?

A travel brochure is a great way to promote your travel company and the destinations you offer. It can help convince people to visit your destination, and it can also be a useful marketing tool to promote your company to potential customers.

When writing a travel brochure, it’s important to remember your tone of voice. The tone of voice should be informative and exciting, and it should make potential customers want to visit your destination. You should also make sure to focus on the benefits of travelling to your destination.

Your brochure should also be creative and eye-catching. Use attractive images and interesting descriptions to capture people’s attention. Make sure to highlight the unique selling points of your destination, and don’t forget to include important information such as prices and package deals.

If you want to create an effective travel brochure, make sure to follow these tips!

What does a brochure means?

A brochure is a document that is used to promote and advertise a product or service. It typically contains information about the product or service, as well as images and/or graphics. Brochures are often distributed by hand or sent through the mail, and they can also be distributed electronically.

Brochures can be used to generate interest in a product or service, and they can also be used to provide information about a product or service. They can be used to provide detailed information about the product or service, or they can be used to provide a brief overview.

Brochures are often designed to be visually appealing, and they often contain images and/or graphics that are designed to attract attention. They are also often designed to be easy to read, and they typically contain concise and easy-to-understand information.

Brochures can be a valuable marketing tool, and they can be used to generate leads or to provide information about a product or service. They can also be used to generate interest in a product or service, and they can be used to increase sales.

What should a travel brochure contain?

A travel brochure should contain information about the destination, such as the climate, the culture, and the attractions. It should also provide information about the cost of traveling to the destination and the availability of accommodations and other services.

What makes a good travel brochure?

What makes a good travel brochure? 

There are a few key things that make a good travel brochure: 

-The tone of voice should be informative but also engaging, making the reader want to find out more.

-The layout should be easy to understand and the information easy to find.

-The images should be high quality and evoke a sense of the destination.

-The text should be well written and accurate.

A good travel brochure will tempt the reader to visit the destination and provide all the information they need to make a decision.

What’s inside a travel brochure?

A travel brochure is a type of advertisement that promotes a destination or a travel event. They are often created by tourist boards or travel companies to entice potential visitors to book a holiday or travel package.

Inside a travel brochure, you will typically find information about a destination, such as its attractions, history, and culture. There will also be details about the different types of travel packages on offer, as well as information on how to book.

Most travel brochures are designed to be visually appealing, with attractive images of the destination or event. They often include maps and handy tips for travellers.

If you’re thinking of booking a holiday or travel package, be sure to take a look at the travel brochures first. They can provide a lot of useful information, and can help you to decide on a destination or event.

What is the importance of a brochure?

There are many reasons why a brochure is an important tool for businesses. Here are some of the most important:

A brochure can help you introduce your business to potential customers. It can explain what your business does, what products or services you offer, and how to contact you.

A brochure can help you promote your products or services. It can show potential customers what your products or services look like, how they work, and what benefits they offer.

A brochure can help you build relationships with current customers. It can remind them of the products or services you offer, remind them of your contact information, and provide information about new products or services you may be offering.

A brochure is a cost-effective way to reach your target market. You can print them in small quantities or even create them yourself using a computer and printer.

A well-designed, well-written brochure can help you make a positive impression on potential customers. It can help you stand out from the competition and persuade potential customers to do business with you.

A brochure can help you track the success of your marketing efforts. You can use it to track how many people view your brochure, how many people contact you as a result of your brochure, and how much business you generate as a result of your brochure.

What is the purpose of travel brochure writing?

A travel brochure is a document that is used to promote a certain location or tourist attraction. It typically contains information about the place or attraction, such as its history, what there is to do there, and how to get there.

The purpose of a travel brochure is to persuade people to visit a certain location or tourist attraction. It typically contains information about the place or attraction, such as its history, what there is to do there, and how to get there. This information is meant to appeal to the reader and generate excitement about the destination.

Travel brochures can be used to promote a wide range of places and attractions, from small towns to major tourist destinations. They are often distributed by tourist boards, travel agencies, and hotels.

If you’re thinking about traveling to a new location, be sure to check out the local travel brochures to get a sense of what there is to see and do.

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