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GSTC Criteria

The global sustainability standards in travel and tourism, gstc2024 global conference, royal djurgården, stockholm, sweden - april 23-26, public consultation, revision of the gstc accreditation manual for certification of hotel/accommodation & tour operator v.4.0, what is sustainable tourism.

There are many terms that float around that may sound similar but actually refer to something distinct.

Definition of Sustainable Tourism

definition sustainable tourism

Negative impacts to a destination include economic leakage, damage to the natural environment and overcrowding to name a few.

Positive impacts to a destination include job creation, cultural heritage preservation and interpretation, wildlife preservation landscape restoration, and more.

Sustainable tourism is defined by the UN Environment Program and UN World Tourism Organization as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”

Additionally, they say that sustainable tourism “refers to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability” ( UNEP & UNWTO , 2005: 11-12. Making Tourism More Sustainable – A Guide for Policy Makers ).

Definition of Ecotourism

definition sustainable tourism

Fennell described it as such: “Ecotourism is a sustainable form of natural resource-based tourism that focuses primarily on experiencing and learning about nature, and which is ethically managed to be low-impact, non-consumptive, and locally-oriented. It typically occurs in natural areas, and should contribute to the conservation or preservation of such areas” (Fennell, 1999: 43. Ecotourism: An Introduction ).

The  Mohonk Agreement (2000) , a proposal for international certification of Sustainable Tourism and Ecotourism, saw ecotourism as “sustainable tourism with a natural area focus, which benefits the environment and communities visited, and fosters environmental and cultural understanding, appreciation, and awareness.”

The ecotourism definition by the  Global Ecotourism Network (GEN) : “Ecotourism is responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and creates knowledge and understanding through interpretation and education of all involved (visitors, staff and the visited).”

Definitions of Responsible Travel

Responsible Travel refers to the behavior of individual travelers aspiring to make choices according to sustainable tourism practices. The behaviors usually align with minimizing the negative impacts and maximizing positive ones when one visits a tourism destination.

Travelers that want to learn more about how to be a responsible traveler can visit the section on the GSTC website For Travelers .

Summary of the difference between Sustainable Tourism, Ecotourism, and Responsible Travel

Ecotourism is a niche segment of tourism in natural areas.

Sustainable Tourism does not refer to a specific type of tourism, rather it is an aspiration for the impacts of all forms of tourism to be sustainable for generations to come.

Responsible Travel is a term referring to the behavior and style of individual travelers. The behaviors align with making a positive impact to the destination rather than negative ones.

Sustainable Tourism and the GSTC Criteria

definition sustainable tourism

They are the result of a worldwide effort to develop a common language about sustainability in tourism. They are categorized in four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; (D) Environmental impacts.

These standards were built on decades of prior work from industry experts around the globe. During the process of development, they were widely consulted in both developed and developing countries. They reflect our goal in attaining a global consensus on sustainable tourism.

The process of developing the Criteria was designed to adhere to the standards-setting code of the ISEAL Alliance. The ISEAL Alliance is the international body providing guidance for the management of sustainability standards in all sectors. That code is informed by relevant ISO standards .

Finally, the GSTC Criteria are the starting goals that businesses, governments, and destinations should achieve. Tourism destinations each have their own culture, environment, customs, and laws. Therefore, the Criteria are designed to be adapted to local conditions and supplemented by additional criteria for the specific location and activity.

There are three sets of Criteria

  • GSTC Industry Criteria = relates to the sustainable management of private sector travel industry, focusing currently on Hotels and Tour Operators.
  • GSTC Destination Criteria = relates to sustainable management of Tourism Destinations.
  • GSTC MICE Criteria = relates to sustainable management of Venues, Event Organizers and Events & Exhibitions.

Learn more about Sustainable Tourism

Reading one article is not enough. The GSTC website offers those interested in learning more about sustainable tourism the needed resources. Make sure you visit the relevant pages for you:

  • For Hotels & Accommodations
  • For Tour Operators
  • For Governments & Destinations
  • For Corporate and Business Travel

You can also join one of the regular GSTC courses:

  • Want to gain in-depth knowledge of the GSTC Criteria and understand sustainable tourism? The GSTC Sustainable Tourism course is for you.
  • Engaged with corporate and business travel? The GSTC Sustainable Business Travel course is for you.
  • Are you a hotelier or work in the hospitality sector? GSTC Sustainable Hotel course

GSTC Sustainable Tourism Training Schedule

✓ Gain in-depth knowledge of the GSTC Criteria, the global standard for sustainability in travel and tourism. ✓ Make informed decisions on how to implement sustainability practices for your company or destination. ✓ Get ready for developing viable and actionable sustainable tourism policies and practices for your organization

I’ve participated in the course to get a comprehensive overview of destination sustainability criteria. Much more than this, the course gave me the up-to-date analysis of current trends, and a huge number of relevant cases from the destinations, the industry networks and the service providers. I strongly recommend to attend the course.

definition sustainable tourism

My course facilitator and teacher (Ayako and Antje) went above and beyond to answer our questions and provide us with additional resources. The course content (the GSTC Criteria) was delivered in an understandable and organized way. Learning the GSTC Criteria and how it applies to our own projects, businesses, and destinations is integral to anyone wanting to do any kind of work in the future centered around travel. I appreciated that the course was delivered in an interactive way over Zoom, and not just something we watched on YouTube. For me, being able to interact with fellow students from around the world, was a big plus. Was well worth it, and I highly recommend the course!

definition sustainable tourism

This course has been very relevant and provides in-depth knowledge of GSTC criteria for sustainable practices for destinations as well as the travel industry [with] plenty of real life examples and share links to plenty of reading material throughout the course. … As we move forward during these difficult COVID times, learning our lessons on the damage to nature, it becomes all the more important for industry professionals to get trained and step up efforts to embrace sustainability in all aspects of tourism. Hence, I recommend this course to all industry professionals.

definition sustainable tourism

This course enables participants to connect with the GSTC team directly, over an easy to use platform and network around the world. Using real life examples and detail in each of the 4 sections of the GSTC.

definition sustainable tourism

The GSTC training was a great way to connect, network, and engage in mind-broadening and eye-opening discussions with others in the diverse field of sustainable tourism. I would highly recommend this as a starting point for anyone interested in the journey of regenerative and sustainable tourism.

definition sustainable tourism

The course was great and the on- the-go discussions added great value to keep abreast of trends from across the globe. Participants from various parts of the world brought in their experiences and made the course very interesting.

definition sustainable tourism

Hearing about actual destinations applying Sustainable Tourism initiatives and learning from real situations practicing Sustainable Tourism, as well as the related successes and challenges, was very informative and valuable. My favorite part was the unexpected camaraderie from and connections with the other participants. I genuinely enjoyed the online discussion, sharing of ideas, and breakout groups and, overall, meeting so many others who she a passion for Sustainable Tourism. Thank you, GSTC, for a great course!

definition sustainable tourism

A complete holistic approach to sustainable tourism. The comprehensive lessons given each week break down the GSTC Criteria and are paired with practical examples, international experts and ‘hands on’ online workshops. The opportunity to discuss and share insights from all the participants around the world not only contributes to my own knowledge but to also my professional network. I highly recommend this course for anyone discovering sustainable tourism.

definition sustainable tourism

The course is quick and handy way to immerse in the issues of Sustainability in Tourism and a great kick start in starting your own business or destination program. I could have had the course even longer and especially the live sessions were great to get to know some of the other participants and share their knowledge and experiences – best practices are the best way to get started and to get valuable information. Highly recommended!

definition sustainable tourism

The course was so informative and presented in an engaging & interesting way. The examples & speakers gave us a lot to think about and many tangible ways that we can make a difference in our travel business. Thank you!

definition sustainable tourism

This course has given me an approach to the GSTC Criteria, where the basic and complete structure to move forward on sustainable paths is visualized. The reflections generated through real examples, discussions and available material are key to better internalize what sustainability means. Ideas applicable to our business and our work area appear during the course that contribute positively to one’s reality. I will recommend this course, for its contribution to the objective, honest and constructive understanding of what sustainability is.

definition sustainable tourism

I can only highly recommend the course for every travel and tourism professional- it is a great motivational boost to get into action and helps me support destinations in bringing the idea of destination stewardship – an inclusive and holistic approach – alive. We do not need more and more tourists, we need sustainable tourism.

definition sustainable tourism

Taking the GSTC training at this point in time was extremely valuable. It gave me a sustainable tourism framework to help assess what I’ve been able to accomplish and also consider the role that sustainable experiential travel may mean as we begin to inch our way out of the world of zero tourism towards something likely new and different. One other great benefit of the training was starting to get acquainted and sharing with other participants and instructors from around the globe. These connections will be valuable for a very long time to come.

definition sustainable tourism

I found this online course well structured and enjoyable. The trainers are really inspiring, extremely knowledgeable about the field and very supportive. The live online sessions give a great introduction to key topics, and there are online lessons, discussion forums and reference material to deepen knowledge. I feel like I have access to so much wisdom, and it is great to be part of a global community of sustainable tourism practitioners.

definition sustainable tourism

Thank you GSTC for such a great course. The content was relevant, the case studies were inspiring and the course structure was spot on! I can’t wait to take my learnings and inspiration and activate it across regional destinations in Australia. Keep up the great work.

definition sustainable tourism

What I liked the most about this course is the well-defined structure, the opinion sharing with online classmates, and the up-to-date topics. It makes the experience much more effective and enjoyable.

definition sustainable tourism

Excellent course that sets the foundations for sustainable tourism practice.I was very new with sustainable tourism and now after the course I have very solid understanding and skills to apply to my job. In addition, the amazing network of professionals sharing ideas is another great tool!

definition sustainable tourism

This course provided me with a thorough understanding of how to implement sustainable travel practices. I will definitely integrate information from this training into my work with travel organizations and destinations to help them achieve short-term progress through a long-term strategy.

definition sustainable tourism

The GSTC training provides a comprehensive overview of key indicators for a holistic view of sustainable tourism. The training provided an excellent opportunity to network with other tourism professionals, and to share ideas, develop plans, and comment on sustainable tourism initiatives that are being implemented in a diverse array of locations globally. I’m grateful for the connections that I made and for the helpful feedback on ideas for improving sustainability in several operations.

definition sustainable tourism

Useful and inspiring! The way the course is organised with lots of practical experience from colleagues in the tourism sector is indeed the most useful and interesting part of the course, [making it easier] to approach the GSTC criteria.

definition sustainable tourism

The GSTC course was really great to me because it gave me an in-depth knowledge about sustainable tourism. The combination of the criteria explanation and the presentation from other experts was really great, as it gave us the know-how, lots of samples and case studies. Before joining this course, I had heard about the term sustainable tourism many times, but [was not sure] what it is all about and how we can achieve it. I am glad to have gained the bigger picture of sustainable tourism. I’m developing my village to be a community based tourism destination, and now I can adopt and apply the standard locally.

definition sustainable tourism

A great training program that gives the participants a thorough understanding on the sustainable management of both destinations and individual businesses. Anyone from the industry – from the business or the government side – should understand the bigger picture of the destination level management as well as the industrial level so that both public and private sectors can work together for a more sustainable tourism industry.

definition sustainable tourism

The GSTC Sustainable Tourism Training Program provided an up-to-date perspective and holistic approach on the topic. I really enjoyed taking part in the group discussions and hearing about the realities of other destinations and their challenges.

definition sustainable tourism

I think the training was very useful and gave me many insights that I will use in my daily work to develop more sustainable tourism. The training class was also a good group for networking.

definition sustainable tourism

The Global Sustainable Tourism Council (GSTC) is the most widely recognized institution for offering sustainability courses for tourism professionals.

definition sustainable tourism

This is a one-of-a-kind course that provides the tools in getting you started. Not to mention, you’re also collaborating with people and organizations across the globe facing similar challenges. The feedback from fellow students was invaluable and honestly, what better way to tackle some big challenges related to the environment than with people from different countries and backgrounds. I’d take this course again just for those connections!

definition sustainable tourism

The [GSTC course] has been a remarkable learning experience and a great introduction to sustainable tourism. The combination of online resources, discussion forums, weekly live events with guest presenters provides a deeper understanding and useful tools in sustainable tourism. The trainers have incredible expertise in both tourism and sustainability and share their knowledge and passion about current sustainability practices. I would highly recommend this course to everyone involved in the tourism industry or have a interest in sustainable tourism.

definition sustainable tourism

An excellent programme run by well qualified professional staff and trainers. The guest speakers were world class and materials industry leading. A definite must for any tourism professional who is serious about making sustainable impacts for the betterment of our industry.

definition sustainable tourism

Amazing learning experience. Exceeded my expectations by far. Excellently organized and facilitated. Great dynamics in discussions with course participants – so much to learn from. Highly valuable best practices and interactive modules really made the best learning experience I had until now! It really motivated and inspired me to continue on the road of global sustainable tourism.

definition sustainable tourism

The GSTC Sustainable Tourism Training gave me the tools and network to be able to work for a more sustainable tourism sector in the area where I’m based (South Sweden). The structure with the four principles makes it easy to follow and to discuss also outside the GSTC world. The examples from the other participants were great, and we will continue sharing good and bad examples from destinations all over the world.

definition sustainable tourism

To work on sustainability is a never-ending story and can be overwhelming at times. The GSTC training supports a structured approach toward continuous improvement. It provides applicable tools to evaluate our sustainability performance and guidance for setting long-term strategies. It allows you to break down this massive task into achievable working packages.

definition sustainable tourism

The GSTC training was a great first touch point for me into the world of sustainable tourism and destination management. I loved hearing case studies from around the world and real life examples on how the GSTC criteria can make a difference. The course has enabled me to start building on these criteria within my job.

definition sustainable tourism

The training has enable me to go through all the GSTC Criteria thoroughly with better knowledge of sustainable tourism standard and practices. It will be useful as basic guidelines for the Foundation to use these Criteria, as the destination wants to embark in becoming a sustainable tourism destination, aiming to become GSTC-Certified.

definition sustainable tourism

I would definitely recommend GSTC training to absolutely everyone in the tourism industry. The entire [GSTC] framework is extremely useful and important – a framework of values and ideas that is evolving, and that is meant for us a roadmap to make things better for people and companies that may be starting from different points in the journey towards sustainability.

definition sustainable tourism

The quality of this training was really first class; materials, presentations, trainer support, resources and discussions. The forum helped keep everything relevant and up to date, and I also liked the format of the live events. All guest presenters were excellent; I liked that they were sharing real life experiences and not just theoretical examples. From each and every live presentation I gained ideas, reinforcements to my own experiences and enthusiasm for what I and my colleagues are doing in our own part of the world.

definition sustainable tourism

The STTP programme has been a good introduction to the principles of sustainable tourism. It was a good mix of presentations and cases of sustainable tourism in real-life, insights from experts from various countries and across tourism sectors and explanation of key GSTC criteria. Participants were encouraged to share their experiences and observations through discussion forums and presentations, which made the sessions more lively. The final exam is recommended for those who wish to test their ability to put these principles to practice. I highly recommend this course to tourism industry professionals wishing to incorporate sustainable tourism management at work.

definition sustainable tourism

The GSTC training provided me with a deep understanding of the criteria. My fellow classmates were industry experts in various sectors from around the world, bringing the criteria to life with valuable examples/discussions of how they have implemented the very practices we were learning.

Deby Stabler

My first impression was the organization, it was perfect regarding the admin efforts and the learning tools. The course materials were really useful, as well as the live sessions from which I gained a deep understanding and experience from the other participants. I really want to have the chance to thank all the team who was involved, and of course I would recommend people working in the tourism industry to join this course

definition sustainable tourism

The training gave me a clear understanding of the challenges we face and the actions to take to make sustainability effective, [covering] each of the main areas in a systematic way with enough technical detail for those who needed it, without losing the less technical trainees (like myself) who needed to understand the broad overview of sustainable tourism practices

definition sustainable tourism

The overview of standards, coupled with best practice and real world examples has been very beneficial for my work in destination management and responsible tourism development. The ability to meet likeminded industry colleagues, who are working in this arena was also highly valuable.

definition sustainable tourism

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Sustainable tourism

Related sdgs, promote sustained, inclusive and sustainable ....

definition sustainable tourism

Description

Publications.

Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

For more information and documents on this topic,  please visit this link

UNWTO Annual Report 2015

2015 was a landmark year for the global community. In September, the 70th Session of the United Nations General Assembly adopted the Sustainable Development Goals (SDGs), a universal agenda for planet and people. Among the 17 SDGs and 169 associated targets, tourism is explicitly featured in Goa...

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In December 2015, the United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development. This is a unique opportunity to devote a year to activities that promote the transformational power of tourism to help us reach a better future. This important cele...

Emerging Issues for Small Island Developing States

The 2012 UNEP Foresight Process on Emerging Global Environmental Issues primarily identified emerging environmental issues and possible solutions on a global scale and perspective. In 2013, UNEP carried out a similar exercise to identify priority emerging environmental issues that are of concern to ...

Transforming our World: The 2030 Agenda for Sustainable Development

This Agenda is a plan of action for people, planet and prosperity. It also seeks to strengthen universal peace in larger freedom, We recognize that eradicating poverty in all its forms and dimensions, including extreme poverty, is the greatest global challenge and an indispensable requirement for su...

15 Years of the UNWTO World Tourism Network on Child Protection: A Compilation of Good Practices

Although it is widely recognized that tourism is not the cause of child exploitation, it can aggravate the problem when parts of its infrastructure, such as transport networks and accommodation facilities, are exploited by child abusers for nefarious ends. Additionally, many other factors that contr...

Towards Measuring the Economic Value of Wildlife Watching Tourism in Africa

Set against the backdrop of the ongoing poaching crisis driven by a dramatic increase in the illicit trade in wildlife products, this briefing paper intends to support the ongoing efforts of African governments and the broader international community in the fight against poaching. Specifically, this...

Status and Trends of Caribbean Coral Reefs: 1970-2012

Previous Caribbean assessments lumped data together into a single database regardless of geographic location, reef environment, depth, oceanographic conditions, etc. Data from shallow lagoons and back reef environments were combined with data from deep fore-reef environments and atolls. Geographic c...

Natural Resources Forum: Special Issue Tourism

The journal considers papers on all topics relevant to sustainable development. In addition, it dedicates series, issues and special sections to specific themes that are relevant to the current discussions of the United Nations Commission on Sustainable Development (CSD)....

Thailand: Supporting Sustainable Development in Thailand: A Geographic Clusters Approach

Market forces and government policies, including the Tenth National Development Plan (2007-2012), are moving Thailand toward a more geographically specialized economy. There is a growing consensus that Thailand’s comparative and competitive advantages lie in amenity services that have high reliance...

Road Map on Building a Green Economy for Sustainable Development in Carriacou and Petite Martinique, Grenada

This publication is the product of an international study led by the Division for Sustainable Development (DSD) of the United Nations Department of Economic and Social Affairs (UNDESA) in cooperation with the Ministry of Carriacou and Petite Martinique Affairs and the Ministry of Environment, Foreig...

Natural Resources Forum, a United Nations Sustainable Development Journal (NRF)

  Natural Resources Forum, a United Nations Sustainable Development Journal, seeks to address gaps in current knowledge and stimulate relevant policy discussions, leading to the implementation of the sustainable development agenda and the achievement of the Sustainable...

UN Ocean Conference 2025

Our Ocean, Our Future, Our Responsibility “The ocean is fundamental to life on our planet and to our future. The ocean is an important source of the planet’s biodiversity and plays a vital role in the climate system and water cycle. The ocean provides a range of ecosystem services, supplies us with

UN Ocean Conference 2022

The UN Ocean Conference 2022, co-hosted by the Governments of Kenya and Portugal, came at a critical time as the world was strengthening its efforts to mobilize, create and drive solutions to realize the 17 Sustainable Development Goals by 2030.

58th Session of the Commission for Social Development – CSocD58

22nd general assembly of the united nations world tourism organization, world tourism day 2017 official celebration.

This year’s World Tourism Day, held on 27 September, will be focused on Sustainable Tourism – a Tool for Development. Celebrated in line with the 2017 International Year of Sustainable Tourism for Development, the Day will be dedicated to exploring the contribution of tourism to the Sustainable Deve

World Tourism Day 2016 Official Celebration

Accessible Tourism for all is about the creation of environments that can cater for the needs of all of us, whether we are traveling or staying at home. May that be due to a disability, even temporary, families with small children, or the ageing population, at some point in our lives, sooner or late

4th Global Summit on City Tourism

The World Tourism Organisation (UNWTO) and the Regional Council for Tourism of Marrakesh with support of the Government of Morroco are organizing the 4th Global Summit on City Tourism in Marrakesh, Morroco (9-10 December 2015). International experts in city tourism, representatives of city DMOs, of

2nd Euro-Asian Mountain Resorts Conference

The World Tourism Organisation (UNWTO) and Ulsan Metropolitan City with support of the Government of the Republic of Korea are organizing the 2nd Euro-Asian Mountain Resorts Conference, in Ulsan, Republic of Korea (14 - 16 October 2015). Under the title “Paving the Way for a Bright Future for Mounta

21st General Assembly of the United Nations World Tourism Organization

Unwto regional conference enhancing brand africa - fostering tourism development.

Tourism is one of the Africa’s most promising sectors in terms of development, and represents a major opportunity to foster inclusive development, increase the region’s participation in the global economy and generate revenues for investment in other activities, including environmental preservation.

  • January 2017 International Year of Tourism In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.
  • January 2015 Targets 8.9, 12 b,14.7 The 2030 Agenda for Sustainable Development commits Member States, through Sustainable Development Goal Target 8.9 to “devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism, as a driver for jobs creation and the promotion of local culture and products, is also highlighted in Sustainable Development Goal target 12.b. Tourism is also identified as one of the tools to “increase [by 2030] the economic benefits to Small Island developing States and least developed countries”, through Sustainable Development Goals Target 14.7.
  • January 2012 Future We Want (Para 130-131) Sustainable tourism is defined as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities” as well as to “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”.
  • January 2009 Roadmap for Recovery UNWTO announced in March 2009 the elaboration of a Roadmap for Recovery to be finalized by UNWTO’s General Assembly, based on seven action points. The Roadmap includes a set of 15 recommendations based on three interlocking action areas: resilience, stimulus, green economy aimed at supporting the tourism sector and the global economy.
  • January 2008 Global Sustainable Tourism Criteria The Global Sustainable Tourism Criteria represent the minimum requirements any tourism business should observe in order to ensure preservation and respect of the natural and cultural resources and make sure at the same time that tourism potential as tool for poverty alleviation is enforced. The Criteria are 41 and distributed into four different categories: 1) sustainability management, 2) social and economic 3) cultural 4) environmental.
  • January 2003 WTO becomes a UN specialized body By Resolution 453 (XV), the Assembly agreed on the transformation of the WTO into a United Nations specialized body. Such transformation was later ratified by the United Nations General Assembly with the adoption of Resolution A/RES/58/232.
  • January 2003 1st Int. Conf. on Climate Change and Tourism The conference was organized in order to gather tourism authorities, organizations, businesses and scientists to discuss on the impact that climate change can have on the tourist sector. The event took place from 9 till 11 April 2003 in Djerba, Tunisia.
  • January 2002 World Ecotourism Summit Held in May 2002, in Quebec City, Canada, the Summit represented the most important event in the framework of the International Year of Ecosystem. The Summit identified as main themes: ecotourism policy and planning, regulation of ecotourism, product development, marketing and promotion of ecotourism and monitoring costs and benefits of ecotourism.
  • January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
  • January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

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Coral frames have been placed in the shallows on Baa Atoll in the Republic of Maldive

Coral reforestation helps restore desolated reefs around Landaa Giraavaru Island on Baa Atoll in the Republic of Maldives.

For travelers, sustainability is the word—but there are many definitions of it

Most people want to support sustainable tourism, even though the concept remains fuzzy.

The word “overtourism” is a relatively new term—but its novelty has not diminished the portent of its meaning: “An excessive number of tourist visits to a popular destination or attraction, resulting in damage to the local environment and historical sites and in poorer quality of life for residents,” according to the Oxford Dictionary .  

As travel recovers from pandemic lows, travelers are once again experiencing the consequences of overtourism at enticing, but crowded, destinations. The UN World Tourism Organization, along with public and private sector partners, marks September 27 as World Tourism Day and uses this platform to discuss tourism’s social, political, economic, and environmental impacts.

This day highlights the importance of sustainable tourism —a framework for engaging travelers and the travel industry at large in supporting goals that include protecting the environment, addressing climate change, minimizing plastic consumption , and expanding economic development in communities affected by tourism.

Getting the facts

A National Geographic survey of 3,500 adults in the U.S. reveals strong support for sustainability. That’s the good news—but the challenge will be helping travelers take meaningful actions. According to the survey—which was conducted in 2019—while 42 percent of U.S. travelers would be willing to prioritize sustainable travel in the future, only 15 percent of these travelers are sufficiently familiar with what sustainable travel actually means.  

( Learn about how to turn overtourism into sustainable global tourism .)

In the National Geographic survey, consumers most familiar with sustainable travel are young: 50 percent are 18 to 34 years old. Among travelers who understand the sustainable travel concept, 56 percent acknowledge travel has an impact on local communities and that it’s important to protect natural sites and cultural places.

The survey has informed National Geographic’s experiential travel and media businesses and sparked conversations for creating solutions around sustainability. Our travel content focuses on environmentally friendly practices, protecting cultural and natural heritage, providing social and economic benefits for local communities, and inspiring travelers to become conservation ambassadors. In short, we see every National Geographic traveler as a curious explorer who seeks to build an ethic of conserving all that makes a destination unique.

Building better practices

National Geographic Expeditions operates hundreds of trips each year, spanning all seven continents and more than 80 destinations. Rooted in the National Geographic Society ’s legacy of exploration, the company supports the Society's mission to inspire people to care about the planet by providing meaningful opportunities to explore it. Proceeds from all travel programs support the Society’s efforts to increase global understanding through exploration, education and scientific research.

National Geographic Expeditions offers a range of group travel experiences, including land expeditions, cruises, and active adventures, many of which take place around eco-lodges that are rigorously vetted for their sustainability practices.  

These independent lodges incorporate innovative sustainability practices into their everyday operations, including supporting natural and cultural heritage, sourcing products regionally, and giving back to the local community.

For example, South Africa’s Grootbos Lodge launched a foundation to support the Masakhane Community Farm and Training Centre. Through this program, the lodge has given plots of land to local people who have completed the training, increasing their income and access to local, healthy foods; so far the program has benefitted more than 138 community members.

As a media brand, National Geographic encourages travelers to seek out and support properties that embrace a mission to help protect people and the environment. Not only do these accommodations make direct and meaningful impacts in their own communities, but staying at one helps educate travelers in effective ways to preserve and protect the places they visit.

Supporting sustainability

The travel industry is crucially dependent on the health of local communities, environments, and cultures. As many experts note, we need to invest in the resiliency of places affected by overtourism and climate change to achieve sustainable tourism.

( Should some of the world’s endangered places be off-limits to tourists ?)

National Geographic’s coverage stresses the importance of reducing our carbon footprint and encourages travelers to step off the beaten path and linger longer, respect cultural differences and invest in communities, reconnect with nature and support organizations that are protecting the planet. Here are 12 ways to travel sustainably , reported by our staff editors.

Storytelling can help by highlighting problems brought on by tourism and surfacing practices and technologies to mitigate negative impacts. A key goal of our storytelling mission at National Geographic Travel is to dig deeper into the topic of sustainable tourism and provide resources, practical tips, and destination advice for travelers who seek to explore the world in all its beauty—while leaving behind a lighter footprint.

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What Is Sustainable Tourism and Why Is It Important?

Sustainable management and socioeconomic, cultural, and environmental impacts are the four pillars of sustainable tourism

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What Makes Tourism Sustainable?

The role of tourists, types of sustainable tourism.

Sustainable tourism considers its current and future economic, social, and environmental impacts by addressing the needs of its ecological surroundings and the local communities. This is achieved by protecting natural environments and wildlife when developing and managing tourism activities, providing only authentic experiences for tourists that don’t appropriate or misrepresent local heritage and culture, or creating direct socioeconomic benefits for local communities through training and employment.

As people begin to pay more attention to sustainability and the direct and indirect effects of their actions, travel destinations and organizations are following suit. For example, the New Zealand Tourism Sustainability Commitment is aiming to see every New Zealand tourism business committed to sustainability by 2025, while the island country of Palau has required visitors to sign an eco pledge upon entry since 2017.

Tourism industries are considered successfully sustainable when they can meet the needs of travelers while having a low impact on natural resources and generating long-term employment for locals. By creating positive experiences for local people, travelers, and the industry itself, properly managed sustainable tourism can meet the needs of the present without compromising the future.

What Is Sustainability?

At its core, sustainability focuses on balance — maintaining our environmental, social, and economic benefits without using up the resources that future generations will need to thrive. In the past, sustainability ideals tended to lean towards business, though more modern definitions of sustainability highlight finding ways to avoid depleting natural resources in order to keep an ecological balance and maintain the quality of environmental and human societies.

Since tourism impacts and is impacted by a wide range of different activities and industries, all sectors and stakeholders (tourists, governments, host communities, tourism businesses) need to collaborate on sustainable tourism in order for it to be successful.

The World Tourism Organization (UNWTO) , which is the United Nations agency responsible for the promotion of sustainable tourism, and the Global Sustainable Tourism Council (GSTC) , the global standard for sustainable travel and tourism, have similar opinions on what makes tourism sustainable. By their account, sustainable tourism should make the best use of environmental resources while helping to conserve natural heritage and biodiversity, respect the socio-culture of local host communities, and contribute to intercultural understanding. Economically, it should also ensure viable long-term operations that will provide benefits to all stakeholders, whether that includes stable employment to locals, social services, or contributions to poverty alleviation.

The GSTC has developed a series of criteria to create a common language about sustainable travel and tourism. These criteria are used to distinguish sustainable destinations and organizations, but can also help create sustainable policies for businesses and government agencies. Arranged in four pillars, the global baseline standards include sustainable management, socioeconomic impact, cultural impacts, and environmental impacts.

Travel Tip:

The GSTC is an excellent resource for travelers who want to find sustainably managed destinations and accommodations and learn how to become a more sustainable traveler in general.

Environment 

Protecting natural environments is the bedrock of sustainable tourism. Data released by the World Tourism Organization estimates that tourism-based CO2 emissions are forecast to increase 25% by 2030. In 2016, tourism transport-related emissions contributed to 5% of all man-made emissions, while transport-related emissions from long-haul international travel were expected to grow 45% by 2030.

The environmental ramifications of tourism don’t end with carbon emissions, either. Unsustainably managed tourism can create waste problems, lead to land loss or soil erosion, increase natural habitat loss, and put pressure on endangered species . More often than not, the resources in these places are already scarce, and sadly, the negative effects can contribute to the destruction of the very environment on which the industry depends.

Industries and destinations that want to be sustainable must do their part to conserve resources, reduce pollution, and conserve biodiversity and important ecosystems. In order to achieve this, proper resource management and management of waste and emissions is important. In Bali, for example, tourism consumes 65% of local water resources, while in Zanzibar, tourists use 15 times as much water per night as local residents.

Another factor to environmentally focused sustainable tourism comes in the form of purchasing: Does the tour operator, hotel, or restaurant favor locally sourced suppliers and products? How do they manage their food waste and dispose of goods? Something as simple as offering paper straws instead of plastic ones can make a huge dent in an organization’s harmful pollutant footprint.

Recently, there has been an uptick in companies that promote carbon offsetting . The idea behind carbon offsetting is to compensate for generated greenhouse gas emissions by canceling out emissions somewhere else. Much like the idea that reducing or reusing should be considered first before recycling , carbon offsetting shouldn’t be the primary goal. Sustainable tourism industries always work towards reducing emissions first and offset what they can’t.

Properly managed sustainable tourism also has the power to provide alternatives to need-based professions and behaviors like poaching . Often, and especially in underdeveloped countries, residents turn to environmentally harmful practices due to poverty and other social issues. At Periyar Tiger Reserve in India, for example, an unregulated increase in tourists made it more difficult to control poaching in the area. In response, an eco development program aimed at providing employment for locals turned 85 former poachers into reserve gamekeepers. Under supervision of the reserve’s management staff, the group of gamekeepers have developed a series of tourism packages and are now protecting land instead of exploiting it. They’ve found that jobs in responsible wildlife tourism are more rewarding and lucrative than illegal work.

Flying nonstop and spending more time in a single destination can help save CO2, since planes use more fuel the more times they take off.

Local Culture and Residents

One of the most important and overlooked aspects of sustainable tourism is contributing to protecting, preserving, and enhancing local sites and traditions. These include areas of historical, archaeological, or cultural significance, but also "intangible heritage," such as ceremonial dance or traditional art techniques.

In cases where a site is being used as a tourist attraction, it is important that the tourism doesn’t impede access to local residents. For example, some tourist organizations create local programs that offer residents the chance to visit tourism sites with cultural value in their own countries. A program called “Children in the Wilderness” run by Wilderness Safaris educates children in rural Africa about the importance of wildlife conservation and valuable leadership development tools. Vacations booked through travel site Responsible Travel contribute to the company’s “Trip for a Trip” program, which organizes day trips for disadvantaged youth who live near popular tourist destinations but have never had the opportunity to visit.

Sustainable tourism bodies work alongside communities to incorporate various local cultural expressions as part of a traveler’s experiences and ensure that they are appropriately represented. They collaborate with locals and seek their input on culturally appropriate interpretation of sites, and train guides to give visitors a valuable (and correct) impression of the site. The key is to inspire travelers to want to protect the area because they understand its significance.

Bhutan, a small landlocked country in South Asia, has enforced a system of all-inclusive tax for international visitors since 1997 ($200 per day in the off season and $250 per day in the high season). This way, the government is able to restrict the tourism market to local entrepreneurs exclusively and restrict tourism to specific regions, ensuring that the country’s most precious natural resources won’t be exploited.

Incorporating volunteer work into your vacation is an amazing way to learn more about the local culture and help contribute to your host community at the same time. You can also book a trip that is focused primarily on volunteer work through a locally run charity or non profit (just be sure that the job isn’t taking employment opportunities away from residents).

It's not difficult to make a business case for sustainable tourism, especially if one looks at a destination as a product. Think of protecting a destination, cultural landmark, or ecosystem as an investment. By keeping the environment healthy and the locals happy, sustainable tourism will maximize the efficiency of business resources. This is especially true in places where locals are more likely to voice their concerns if they feel like the industry is treating visitors better than residents.

Not only does reducing reliance on natural resources help save money in the long run, studies have shown that modern travelers are likely to participate in environmentally friendly tourism. In 2019, Booking.com found that 73% of travelers preferred an eco-sustainable hotel over a traditional one and 72% of travelers believed that people need to make sustainable travel choices for the sake of future generations.

Always be mindful of where your souvenirs are coming from and whether or not the money is going directly towards the local economy. For example, opt for handcrafted souvenirs made by local artisans.

Growth in the travel and tourism sectors alone has outpaced the overall global economy growth for nine years in a row. Prior to the pandemic, travel and tourism accounted for an $9.6 trillion contribution to the global GDP and 333 million jobs (or one in four new jobs around the world).

Sustainable travel dollars help support employees, who in turn pay taxes that contribute to their local economy. If those employees are not paid a fair wage or aren’t treated fairly, the traveler is unknowingly supporting damaging or unsustainable practices that do nothing to contribute to the future of the community. Similarly, if a hotel doesn’t take into account its ecological footprint, it may be building infrastructure on animal nesting grounds or contributing to excessive pollution. The same goes for attractions, since sustainably managed spots (like nature preserves) often put profits towards conservation and research.

Costa Rica was able to turn a severe deforestation crisis in the 1980s into a diversified tourism-based economy by designating 25.56% of land protected as either a national park, wildlife refuge, or reserve.

While traveling, think of how you would want your home country or home town to be treated by visitors.

Are You a Sustainable Traveler?

Sustainable travelers understand that their actions create an ecological and social footprint on the places they visit. Be mindful of the destinations , accommodations, and activities you choose, and choose destinations that are closer to home or extend your length of stay to save resources. Consider switching to more environmentally friendly modes of transportation such as bicycles, trains, or walking while on vacation. Look into supporting locally run tour operations or local family-owned businesses rather than large international chains. Don’t engage in activities that harm wildlife, such as elephant riding or tiger petting , and opt instead for a wildlife sanctuary (or better yet, attend a beach clean up or plan an hour or two of some volunteer work that interests you). Leave natural areas as you found them by taking out what you carry in, not littering, and respecting the local residents and their traditions.

Most of us travel to experience the world. New cultures, new traditions, new sights and smells and tastes are what makes traveling so rewarding. It is our responsibility as travelers to ensure that these destinations are protected not only for the sake of the communities who rely upon them, but for a future generation of travelers.

Sustainable tourism has many different layers, most of which oppose the more traditional forms of mass tourism that are more likely to lead to environmental damage, loss of culture, pollution, negative economic impacts, and overtourism.

Ecotourism highlights responsible travel to natural areas that focus on environmental conservation. A sustainable tourism body supports and contributes to biodiversity conservation by managing its own property responsibly and respecting or enhancing nearby natural protected areas (or areas of high biological value). Most of the time, this looks like a financial compensation to conservation management, but it can also include making sure that tours, attractions, and infrastructure don’t disturb natural ecosystems.

On the same page, wildlife interactions with free roaming wildlife should be non-invasive and managed responsibly to avoid negative impacts to the animals. As a traveler, prioritize visits to accredited rescue and rehabilitation centers that focus on treating, rehoming, or releasing animals back into the wild, such as the Jaguar Rescue Center in Costa Rica.

Soft Tourism

Soft tourism may highlight local experiences, local languages, or encourage longer time spent in individual areas. This is opposed to hard tourism featuring short duration of visits, travel without respecting culture, taking lots of selfies , and generally feeling a sense of superiority as a tourist.

Many World Heritage Sites, for example, pay special attention to protection, preservation, and sustainability by promoting soft tourism. Peru’s famed Machu Picchu was previously known as one of the world’s worst victims of overtourism , or a place of interest that has experienced negative effects (such as traffic or litter) from excessive numbers of tourists. The attraction has taken steps to control damages in recent years, requiring hikers to hire local guides on the Inca Trail, specifying dates and time on visitor tickets to negate overcrowding, and banning all single use plastics from the site.

Traveling during a destination’s shoulder season , the period between the peak and low seasons, typically combines good weather and low prices without the large crowds. This allows better opportunities to immerse yourself in a new place without contributing to overtourism, but also provides the local economy with income during a normally slow season.

Rural Tourism

Rural tourism applies to tourism that takes place in non-urbanized areas such as national parks, forests, nature reserves, and mountain areas. This can mean anything from camping and glamping to hiking and WOOFing. Rural tourism is a great way to practice sustainable tourism, since it usually requires less use of natural resources.

Community Tourism

Community-based tourism involves tourism where local residents invite travelers to visit their own communities. It sometimes includes overnight stays and often takes place in rural or underdeveloped countries. This type of tourism fosters connection and enables tourists to gain an in-depth knowledge of local habitats, wildlife, and traditional cultures — all while providing direct economic benefits to the host communities. Ecuador is a world leader in community tourism, offering unique accommodation options like the Sani Lodge run by the local Kichwa indigenous community, which offers responsible cultural experiences in the Ecuadorian Amazon rainforest.

" Transport-related CO 2  Emissions of the Tourism Sector – Modelling Results ." World Tourism Organization and International Transport Forum , 2019, doi:10.18111/9789284416660

" 45 Arrivals Every Second ." The World Counts.

Becken, Susanne. " Water Equity- Contrasting Tourism Water Use With That of the Local Community ." Water Resources and Industry , vol. 7-8, 2014, pp. 9-22, doi:10.1016/j.wri.2014.09.002

Kutty, Govindan M., and T.K. Raghavan Nair. " Periyar Tiger Reserve: Poachers Turned Gamekeepers ." Food and Agriculture Organization.

" GSTC Destination Criteria ." Global Sustainable Tourism Council.

Rinzin, Chhewang, et al. " Ecotourism as a Mechanism for Sustainable Development: the Case of Bhutan ." Environmental Sciences , vol. 4, no. 2, 2007, pp. 109-125, doi:10.1080/15693430701365420

" Booking.com Reveals Key Findings From Its 2019 Sustainable Travel Report ." Booking.com.

" Economic Impact Reports ." World Travel and Tourism Council .

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Ask an Expert: What is Sustainable Tourism?

Tourists on Main Market Square in Krakow, Poland.

Tourism has been one of the industries most affected by the coronavirus pandemic. But as the outbreak loosens its grip on the United States, the industry is showing signs of a recovery as people resume domestic travel and visit their favorite destinations. 

Popular tourist destinations across the country have experienced record visitation rates in recent months. At Cape Hatteras National Seashore in North Carolina, for example, visitation totals for the first six months of the year were 26% higher than visitation totals for the same period in 2002, the busiest year on record. 

The tourism boom, however, could have negative impacts on surrounding communities, according to Whitney Knollenberg , an assistant professor in the Department of Parks, Recreation and Tourism Management at NC State’s College of Natural Resources. 

Knollenberg, whose research focuses on sustainable tourism development, said rapid tourism growth at destinations can cause a number of social, environmental and economic impacts, including increased cost of living in nearby communities and damage to natural resources through overuse. 

In response, Knollenberg is working with residents, businesses and other stakeholders in North Carolina to identify opportunities for sustainable tourism development. We recently spoke with Knollenberg to discuss her research efforts and to learn more about the benefits of sustainable tourism. Check out the Q&A below.

What is sustainable tourism? 

Tourism generates economic, environmental, and social impacts on all destinations and those visit, do business, and live in them. Sustainable tourism is an approach to tourism development and management that aims to maximize the positive impacts that tourism has on a destination and minimize the negative impacts. Environmental impacts are often the focus of sustainable tourism development and management, but social and economic impacts are equally important. By maximizing the positive impacts, destination communities and tourism businesses remain viable for generations to come.

Why is sustainable tourism needed? 

Tourism is a powerful force. Some people compare it to a fire; it can cook your dinner or it can burn your house down. This means that while tourism can bring many positive impacts to a community — improved quality of life for residents, protection of natural resources, and jobs — it also can bring negative impacts. Sustainable tourism is needed as a way to develop and manage tourism to ensure that the positive impacts are maximized.

How can sustainable tourism be implemented?

Sustainable tourism can be implemented at the community level, within individual businesses, or by tourists themselves. Implementing sustainable tourism requires buy-in and support from those who are impacted by tourism, including residents, businesses, employees and others. Because tourism impacts each of these stakeholders in different ways, destination and industry leaders must engage with each stakeholder group to determine which positive impacts they want to maximize and which negative impacts they want to minimize. 

What are the challenges associated with sustainable tourism? 

Sustainable tourism requires a considerable amount of proactive planning and consistent assessment of tourism’s impacts on destinations. As tourism destinations change over time the positive and negative impacts of tourism change as well. Community and industry leaders must be proactive and collaborative to identify who is being impacted by tourism and what impacts they are experiencing. They must be willing to adapt plans and policies to ensure that the positive impacts of tourism are maximized. 

Can you provide an example of sustainable tourism?

One example of a sustainable tourism practice that I’ve identified through my research is implemented in Ocracoke, North Carolina where the economy is heavily dependent on tourism. As an island accessible only by ferry and with limited housing availability, Ocracoke faces challenges with attracting and maintaining a workforce for tourism businesses. 

Business owners and community leaders in Ocracoke recognize that the people of the tourism workforce are the heart of the industry and without them it doesn’t function. So to minimize the negative economic impacts of tourism for tourism employees and residents, many local restaurants keep a few menu items at a lower price to allow tourism employees to enjoy the local dining scene just as the tourists do. 

To maximize the positive social impacts of tourism, local leaders utilize taxes generated through tourism to host events that celebrate and connect residents and tourism employees, building a strong network of support and appreciation that increases the community’s resilience and appeal to those looking to live and work in Ocracoke.

For the Media:  If you would like to speak with Whitney Knollenberg for a story, please contact Laura Oleniacz at [email protected] or Andrew Moore at [email protected].

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Tracey, L., Cumming, T. L., Shackletonb, R. T., Förster, J., Dinie, J., Khana, A., Gumulae, M., & Kubiszewskif, I. (2017). Achieving the national development agenda and the Sustainable Development Goals (SDGs) through investment in ecological infrastructure: A case study of South Africa. Ecosystem Services, 27 , 253–260.

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UN Resolution. (2015). Transforming our world: The 2030 Agenda for Sustainable Development. Resolution adopted by the General Assembly on 25 September 2015.

UN Sustainable Development Goals Knowledge Platform. https://sustainabledevelopment.un.org/sdgs . Accessed 1 July 2019.

UNEP & UNWTO. (2005). Making tourism more sustainable – A guide for policy makers, p. 12. www.unep.fr/shared/publications/pdf/DTIx0592xPA-TourismPolicyEN.pdf . Accessed 2 July 2019.

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UNWTO. Global Code of Ethics for Tourism. http://ethics.unwto.org/en/content/global-code-ethics-tourism Accessed 2 July 2019.

WCED (World Commission on Environment and Development). (1987). Our Common Future . New York: Oxford University Press.

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Sonuç, N. (2023). Sustainable Tourism (Sustainable Development of Tourism, Sustainable Tourism Management). In: Idowu, S.O., Schmidpeter, R., Capaldi, N., Zu, L., Del Baldo, M., Abreu, R. (eds) Encyclopedia of Sustainable Management. Springer, Cham. https://doi.org/10.1007/978-3-031-25984-5_454

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EU Guidebook on Sustainable Tourism for Development

In recognition of the considerable opportunities and issues involved in the development of tourism, in 2012 the European Commission's Directorate-General for Development and Cooperation – EuropeAid established the project “Enhancing capacities for sustainable tourism for development in developing countries”. The project was undertaken in collaboration with the World Tourism Organization (UNWTO) which was commissioned to prepare a Guidebook on Sustainable Tourism, as an engine for development, trade in services, job creation and poverty reduction.

The Guidebook is intended to enhance the understanding of tourism in all its dimensions, how it relates to the EU Agenda for Change so as to enable EU services in Brussels and the EU Delegations in 180 countries as well as other development institutions to include sustainable tourism development in their programme cycles.

UNWTO endeavours to maximize tourism’s contribution to, inter alia, development and international understanding, while minimizing its negative impacts, paying particular attention to the growth potential of developing countries. Likewise, the European Union is well placed to support developing countries in identifying and implementing interventions in sustainable tourism.

The approach has been based on the experience of UNWTO and its work with a wide range of partner agencies and governments. In particular, the results of the study have been field tested in six countries during and following the preparation of the document, namely Kenya, India, Vietnam, Senegal, Botswana and Timor-Leste . The guidebook was publicly launched with the EU on the 27th of June 2013 in Brussels.

Background- Sustainable Tourism for Development

Over the last decades, tourism has experienced continued growth and increased diversification, becoming one of the fastest growing economic sectors in the world. The business volume of tourism today equals or even surpasses that of oil exports, food products or automobiles, offering millions of direct entry points into the workforce, particularly for youth and women, and a diversity of investment opportunities for young entrepreneurial talents. Tourism has become one of the major sectors in international trade, at the same time representing one of the main income sources for many developing countries.  It is their only service sector with recorded surpluses in trade compared to the rest of the world.

However, tourism can also be a source of environmental damage and pollution, a threat to the socio-cultural structure, a heavy user of scarce resources and a potential cause of negative externalities in society.  What must be done?

Tourism in the Global Development Agenda: The future we want Rio+20 outcome document

" Sustainable tourism is highlighted in the final outcome document of Rio+20 as a thematic area and a cross-sectorial issue within the framework for action and follow-up.

130. We emphasize that well-designed and managed tourism can make a significant contribution to the three dimensions of sustainable development, has close linkages to other sectors, and can create decent jobs and generate trade opportunities (…)

131. We encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential (…)"

  • Rio+20: The Future We Want
  • Green Economy Report leaflet

In recent years, sustainability has emerged as a critical concern that must be addressed in any viable tourism development strategy. Expressed simply, sustainable tourism can be defined as “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities”. Tourism is one of the ten economic sectors identified in the UNEP Green Economy Report, whose greening could increase prosperity, create employment and reduce poverty. In addition, tourists are increasingly demanding the greening of tourism. Tourism development should hence have a sustainable approach , to be able to promote growth in the long-term while maintaining a balanced use of resources. This should be supported at local, national, regional and international levels.

Developing Countries surpassing advanced economies’ international tourist arrivals in 2015

Although developed countries remain both the major tourism destinations and source of international tourism, developing countries are reducing the gap. In recent decades there has been a substantial diversification in international tourism destinations, and many developing countries have registered phenomenal growth in tourist arrivals and receipts. Tourism also particularly thrives on assets such as natural environment, warm climate, rich cultural heritage and plentiful human resources, where developing countries have a comparative advantage.

  • Tourism is the first or second source of export earnings in 20 of the 48 LDCs
  • In some developing countries, notably small island states, tourism can account for over 25% of GDP.
  • From 2015, emerging economies will, for the first time receive more international tourist arrivals than advanced economies
  • By 2030, 58% of international arrivals will be to emerging economy destinations of Asia, Latin America, Central and Eastern Europe, the Middle East and Africa

Inbound tourism, advanced and emerging economies

However, tourism can also be a source of environmental damage and pollution , a heavy consumer of scarce resources and a cause of negative impacts in society.  For these reasons, it is imperative that it is well planned and managed , embracing the principles of sustainable tourism which is defined as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry the environment and host communities” .

The Purpose of the Guidebook- Sustainable Tourism for Development

The Purpose of the Guidebook- Sustainable Tourism for Development

The document is aimed at two main audiences:

  • The EU and other development assistance agencies – to help them understand and identify opportunities to assist the tourism sector in delivering sustainable development.
  • Governments and other stakeholders within developing countries – to help them identify where they may need to strengthen their approach to sustainable tourism, and if necessary to seek assistance, within the context of international priorities and policies for sustainable development.

In particular the document provides a basis for discussion between the above two groups in agreeing on priorities and actions for supporting sustainable tourism.

The study is seen as informing the existing cooperation frameworks and common assessment and coordination processes in Official Development Assistance and Aid for Trade . This applies particularly in the field of trade, in which tourism plays an important part, including the work of the Enhanced Integrated Framework in promoting Diagnostic Trade Integration Studies and in the delivery of Aid for Trade.

The study contributes to the positioning of tourism within the overarching framework for action on green growth, poverty eradication and sustainable development post-2015 , stemming from Rio+20 and addressed by the European Commission in Communication (2013) 92 A Decent Life for All: Ending poverty and giving the world a sustainable futur e

Related links

  • A Decent Life for All: Ending poverty and giving the world a sustainable future

“Sustainable Tourism for development in developing countries”: A document in three interlinking parts

The Guidebook takes a comprehensive approach to tourism, covering a wide range of topics relating to its planning, development, management and impact. By working through the whole document, users are able to identify priorities for intervention across a spectrum of issues.

The Guidebook’s aim is to mainstream tourism by:

  • Enhancing understanding and commitment to sustainable tourism.
  • Providing guidance to assess the tourism sector’s importance, identifying opportunities for sustainable tourism development, planning actions, and enhancing sustainability of projects.
  • Delivering a “Sustainable Tourism for Development Study” which will enable the EU and other development institutions to include sustainable tourism development in their programme cycles.

The guidebook is divided in the three parts described below:

  • GUIDANCE NOTE:  Relates the UE framework for development, e.g. the EU Agenda for Change and Tourism pillars (methodology) and relates to EU priorities. It aims at providing guidance to EU services on the approaches required to ensure the effective implementation of priorities for sustainable tourism in developing countries. 
  • SITUATION ANALYSIS : Describes the macro-economic dimensions of tourism; its contrubution to improve the situation of a country and its relation with other sectors; policies in place to develop the sector and its contribution to sustainable development and reviews the existing policies and programmes auming at developing sustainable tourism in developing countries.   
  • METHODOLOGY:  Designes to ptovide EU delagrions with a sustematics approach to understand the impact and value of the tourism sector in the country and the way it is managed and operated; and to understand which actions are appropriate to improve the situation through tailored interventions. 

“The Methodology”: How to assess priorities for Sustainable Tourism in Developing Countries?

The Methodology follows a systematic structure which, through a series of questions * under each issue, enables the situation to be assessed, weaknesses and gaps identified and possible actions considered, while also pointing to existing services that are available. It focuses on five key pillars of sustainable tourism in developing countries:

 Sustainable Tourism in Developing Countries

Assess your needs!

  • Questionnaire Pillar 1- Tourism policy and governance
  • Questionnaire Pillar 2- Trade Investment, Data and Competitiveness
  • Questionnaire Pillar 3- Employment, Decent Work and Capacity Building
  • Questionnaire Pillar 4- Poverty Reduction and Social Inclusion
  • Questionnaire Pillar 5- Sustainability of natural and cultural environment

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definition sustainable tourism

  • A/70/472 - Sustainable development: report of the Second Committee [Arabic] [Chinese] [English] [French] [Russian] [Spanish]
  • A/RES/70/193 - International Year of Sustainable Tourism for Development, 2017 [Arabic] [Chinese] [English] [French] [Russian] [Spanish]
  • A/RES/70/196 - Sustainable tourism and sustainable development in Central America [Arabic] [Chinese] [English] [French] [Russian] [Spanish]
  • A/RES/70/200 - Global Code of Ethics for Tourism [Arabic] [Chinese] [English] [French] [Russian] [Spanish]
  • Compendium of Best Practices in Sustainable Tourism

definition sustainable tourism

Sustainable Tourism

Sustainable tourism is the form of tourism that meets the needs of tourists, the tourism industry, and host communities today without compromising the ability of future generations to meet their own needs.

According to The World Tourism Organization (WTO), sustainable tourism should:

1) Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.

2) Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.

3) Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

Definition of Sustainable Tourism

The World Tourism Organization defines sustainable tourism in the following manner:

“Sustainable tourism development meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. It is envisaged as leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems.”

While tourism is welcomed almost universally for the benefits and opportunities it creates, there is a growing recognition of the need to see tourism in its environmental context, to acknowledge that tourism and the environment are interdependent, and to work to reinforce the positive relationship between tourism , the environment and poverty reduction.

Sustainable tourism means tourism which is economically viable but does not destroy the resources on which the future of tourism will depend, notably the physical environment and the social fabric of the host community.

According to Richards , “Sustainable tourism is tourism which develops as quickly as possible, taking account of current accommodation capacity, the local population, and the environment. The development of tourism and new investment in the tourism sector should not detract from tourism itself. New tourism facilities should be integrated with the environment.”

Butler defines environmentally sustainable tourism as , “tourism which is developed and maintained in an area (community, environment) in such a manner and at such a scale that it remains viable over an infinite period and does not degrade or alter the environment (human and physical) in which it exists to such a degree that it prohibits the successful development and well being of other activities and processes.”

Sustainable Tourism Development

The World Commission on Environment and Development (The Brundtland Commission) brought the term ‘sustainable tourism development’ into common use in its seminal report (1987) called ‘Our Common Future.’

“Sustainable Development is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

The definition has within it two concepts:

  • The concept of ‘needs’, especially the needs of the poor.
  • Ability to meet the present and future needs.

Basically, when we talk about sustainable development, the easiest definition is what we, the present generation, have inherited a certain amount of ecology and environment surrounding in terms of land, water, and air; when we leave it to the next generation, we should leave it at least in the same condition, of not in a better condition than what we inherited. This is the sum and substance if sustainable development, putting it in elementary terms.”

Need for Sustainable Tourism Development

Until the beginning of last decade tourism was seen as a profitable sector of business with no obvious constraints to growth, few barriers to entry to the market, an almost, universal welcome from governments and, for the most part, entailing few effective regulatory requirements to take the environment into account.

Commercial organizations, large and small, act on the Dawkin’s principle of self-interest. They do not make significant changes to the way they do business, which could be because of exhortations or out of good intentions, except in response to the pressure of external factors that cannot be avoided or to seize a competitive advantage.

International tourism has brought in a phase in which the opportunities of making quick profits from exploiting what was regarded as freely available natural resources dazzled the eyes of government and businessmen, as well as many local residents.

As there are many economic, social, ecological and political limits to tourism development, sustainable strategies are necessary to eradicate these problems.

Principles of Sustainable Tourism

Tourism Concern, 1991 in association with the Worldwide Fund for Nature(WWF) gives 1 0 principles for sustainable tourism . These are following as:

1)  Using resources sustainably. The conservation and sustainable use of resources- natural, social and cultural – is crucial and makes long-term business sense.

2) Reducing over-consumption and waste. Reduction of over-consumption and waste avoids the costs of restoring long-term environmental damage and contributes to the quality of tourism.

3) Maintaining biodiversity. Maintaining and promoting natural, social and cultural diversity is essential for long-term sustainable tourism and creates a resilient base for the industry.

4) Integrating tourism into planning. Tourism development which is integrated into a national and local strategic planning framework and which undertake environmental impact assessments increases the long-term viability of tourism.

5) Supporting local economies. Tourism that supports a wide range of local economic activities and which takes environmental costs and values into account, both protects these economies and avoids environmental damage.

6) Involving local communities. The full involvement of local communities in the tourism sector not only benefits them and the environment in general but also improves the quality of the tourism experience.

7) Consulting stakeholders and the public. Consulting between the tourism industry and local communities, organizations and institutions are essential if they are to work alongside each other and resolve potential conflicts of interest.

8) Training staff. Staff training which integrates sustainable tourism into work practices, along with recruitment of personnel at all levels, improves the quality of the tourism product.

9) Marketing tourism responsibly. Marketing that provides tourists with the full and responsible information increases respect for the natural, social and cultural environments of destination areas and enhances customer satisfaction.

10) Undertaking research. Ongoing research and monitoring by the industry using effective data collection and analysis are essential to help solve problems and to bring benefits to destinations, the industry, and consumers.

Three Dimensions of Sustainable Tourism

Tourism has environmental, economic and social impacts. Sustainable tourism is about maximizing the impacts which are positive and minimizing the negative ones.

  • Environmental

Environmental Dimension

To many people, sustainability is about the environment, primarily the natural, physical environment, and its protection. However, there is far more to the environment than just the natural landscape.

Let us now move on to look at the five aspects of the environment:

The Natural Resources

Tourism makes use of a range of natural resources, and in many cases, the core attraction of a destination’s product may be natural resources such as clean air, land, mineral waters, and the water in lakes and seas.

The Natural Environment

There are few natural landscape or wilderness areas left in the world. Almost all natural landscapes have been affected to some extent by the actions of man through the centuries. Tourism is only one industry or activity which changes landscapes.

The natural landscape represents the core of the tourism product in many areas including natural forests, mountains, and regions which attract tourists because of their rivers and lakes.

The Farmed Environment

The farmed environment can cover a diverse range of agricultural systems including agriculture landscapes, man-made forests, and fish farms.

Wildlife has a number of dimensions such as land-based mammals and reptiles, flora, birds, insects, fish, and marine mammals. Tourism can clearly be very harmful to wildlife through the destruction of habitats, affecting feeding habits, disrupting breeding patterns, fires in woodlands and people picking rare plants.

The Build Environment

We also need to recognize that, in term of tourism, there are several dimensions to the built environment such as individual buildings and structures, villages and townscapes, transport infrastructure, dams, and reservoirs.

Economic Dimension

In the debate over sustainable tourism, the economic dimension is often given relatively scant attention compared to the environmental issues. Tourism is an economic phenomenon because:

  • It is a major industry and foreign currency earner.
  • It is the basis of the growth of many transnational corporations.
  • It accounts for a significant proportion of the annual disposable income.

Economic Benefits of Tourism

Tourism contributes to the economy of a country in various ways. Economic benefits of tourism are following as:

  • Job creation
  • Injection of income into the local economy through the multiplier effect.
  • Helping keep the local business viable.
  • Infrastructure development.
  • Attracts the foreign direct investments.

Economic Costs of Tourism

There are many economic benefits of tourism as well as costs. Economic costs of the tourism are following as:

  • Many jobs are low paid and seasonal.
  • Opportunity costs.
  • Congestion.
  • The need to invest in expensive infrastructure which may only be required for part of the year.
  • Over-dependence on tourism makes the host economy vulnerable.

Social Dimension

The social dimension of tourism has been given less attention in the sustainable tourism debates, than the environmental impacts of tourism. This is because the socio-cultural impacts of tourism usually occur slowly over time in an unspectacular fashion. They are also largely invisible and intangible.

The social impact of tourism is usually permanent with little or no opportunity to reverse the changes once it has taken place. When the social impact of sustainable tourism has been considered the focus has normally been upon the host community .

There are a number of factors that determine whether or not the balance of socio-cultural impacts will be positive or negative in a particular location including:

  • The strength and coherence of the local society and culture.
  • The nature of tourism in the resort.
  • The level of economic and social development of the host population in relation to the tourists.
  • The measures were taken by the public sector in the destination to manage tourism in ways which minimize the socio-cultural costs of tourism.

Tourism Teacher

What Sustainable Tourism Is + Why It Is The Most Important Consideration Right Now

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Sustainable tourism- have you heard of this term? Probably. That’s because the term ‘sustainability’ has become one of the most commonly used ‘buzzwords’ in contemporary society. But in reality, sustainable tourism is much more than the latest trend…

Today I am going to talk to you about the most important thing in travel- sustainability. While there are companies who claim to be ‘sustainable’ in order to achieve good PR and greenwashing happens more often than any of us wish to admit, the reality is that sustainability is literally a matter of life and death.

As highlighted by Guru David Attenborough, amongst many others, if we continue to act in the way that we are, the planet will not survive. And on a smaller scale and in a somewhat shorter time frame, if we continue to holiday in the way that we have been, tourism will not survive.

Sustainable tourism is not a choice, we have no choice- it MUST happen. And in this article I am going to tell you what this means for tourism industry workers, industry stakeholders and us- the tourists .

What is sustainable tourism?

Sustainable tourism definitions

Why is sustainable tourism important?

The principles of sustainable tourism

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Tourism is one of the world’s fastest growing and  most important industries  and is a major source of income for many countries. However, like other forms of development, tourism can also cause its share of problems.

Sustainable tourism, therefore, relies on the premise of taking care of the environment , society and the economy . Sustainable tourism principles intend to minimise the negative impacts of tourism, whilst maximising the positive impacts. However, this if often easier said than done.

A large majority of global travellers (87 percent) say that they want to travel sustainably, according to the Sustainable Travel Report released by Booking.com. But what does sustainable tourism actually mean and are we really being sustainable?

sustainable tourism

Sustainable tourism is a tourism form which has received significant attention in recent years, both by the media and the academic community. If you Google the term ‘sustainable tourism’ over 270,000,000 results are returned- that’s a lot!

The body of literature addressing sustainable practices in tourism has expanded exponentially. In fact, there is so much information on the concept of sustainable tourism nowadays that you take take an entire travel and tourism degree focussed on the sustainability management issues!

Sustainable tourism

One of the earliest and most regarded definitions of sustainable tourism was published in  The Brundtland Report , where it was defined as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.

This sums it up pretty well to me. Think about it- if everyone (industry workers, government, tourists etc) continues to act in the way that they have been, will our grandchildren or great grandchildren have the same opportunities that we have had? For example, if litter is dropped on the beach and not cleared up, then future tourists will not want to visit that beach .

And if economic leakage is not controlled (i.e. when money spent by tourists leaves the country as a result of foreign owned businesses, imported produce etc) then the local people will see little or no benefits of the tourism and may become unwilling to work in the sector or even become antagonised by it. You see where I am going with this?

Another key definition of sustainable tourism is that of The United Nations World Tourism Organisation who state that sustainable tourism is “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”.

According to the The United Nations World Tourism Organisation , sustainable tourism should:

  • Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
  • Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.
  • Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

As I pointed out, there is a wide breadth of tourism literature available in today’s market. Some of my favourite academic texts include Managing Sustainable Tourism by David Edgell and Sustainable Tourism by David Weaver. You can also find a wide range of research papers on Google Scholar .

What is responsible tourism?

Sustainable tourism influences positive movements that in return will create successful development by following strategies that allow the positive impacts to outweigh negative impacts.

As you can see from the graph below, the tourism industry is predicted to continue growing at a rapid rate. This means that any negative impacts caused as a result of tourism will also grow, thus indicating an urgent need for these to be carefully managed and mitigated through sustainable tourism practices.

definition sustainable tourism

From the depths of the Amazon jungle to the Australian outback, there are few places in the world that have escaped the burgeoning growth of the travel and tourism industry. Unfortunately, in many cases, this has come at the expense of natural resources, local economies and indigenous populations.

A few years ago I visited a place called Dahab on my travels through Egypt , because I wanted visit the ‘Sharm el Sheik of 30 years ago. I plan to visit the ‘Thailand of days past’ by travelling to Myanmar and I chose the ‘less trodden’ path when climbing Mount Kilimanjaro .

Areas untouched by tourism are becoming more difficult to find. But more worryingly, areas that are untainted or undamaged by tourism are also becoming less common.

If we want to preserve the very things that it is we are going to see (the beach, the mountain, the wildlife etc), then we need to behave responsibly and sustainably.

Principles of sustainable tourism

T he Worldwide Fund for Nature (WWF) and Tourism Concern (1991) outline 10 principles for sustainable tourism. These are outlined below:

  • Using resources sustainably.  The conservation and sustainable use of resources- natural, social and cultural – is crucial and makes long-term business sense.
  • Reducing over-consumption and waste.  Reduction of over-consumption and waste avoids the costs of restoring long-term environmental damage and contributes to the quality of tourism.
  • Maintaining biodiversity.  Maintaining and promoting natural, social and cultural diversity is essential for long-term sustainable tourism and creates a resilient base for the industry.
  • Integrating tourism into planning.  Tourism development which is integrated into a national and local strategic planning framework and which undertake environmental impact assessments increases the long-term viability of tourism.
  • Supporting local economies.  Tourism that supports a wide range of local economic activities and which takes environmental costs and values into account, both protects these economies and avoids environmental damage.
  • Involving local communities.  The full involvement of local communities in the tourism sector not only benefits them and the environment in general but also improves the quality of the tourism experience.
  • Consulting stakeholders and the public.  Consulting between the tourism industry and local communities, organizations and institutions are essential if they are to work alongside each other and resolve potential conflicts of interest.
  • Training staff.  Staff training which integrates sustainable tourism into work practices, along with recruitment of personnel at all levels, improves the quality of the tourism product.
  • Marketing tourism responsibly.  Marketing that provides tourists with the full and responsible information increases respect for the natural, social and cultural environments of destination areas and enhances customer satisfaction.
  • Undertaking research.  Ongoing research and monitoring by the industry using effective data collection and analysis are essential to help solve problems and to bring benefits to destinations, the industry, and consumers.

Benefits of sustainable tourism

Sustainable tourism has many, many benefits. In fact, many would argue that implementing sustainable tourism is not a choice at all, it is essential. But to summarise, here are the key advantages of sustainable tourism:

the best beaches in Seattle

Sustainable tourism promotes the conservation and protection of natural resources and biodiversity, reducing the negative impacts of tourism on the environment. It also encourages the use of eco-friendly transportation and accommodations, reducing carbon footprint and other pollutants.

Sustainable tourism can contribute to poverty reduction by creating job opportunities and income for local communities. It also promotes cultural understanding and respect by engaging tourists in local cultures and traditions.

This type of tourism can be a profitable and economically viable industry, contributing to economic growth and development. It supports local businesses and economies by promoting local products and services.

Sustainable tourism can help to preserve natural and cultural heritage sites for future generations by promoting responsible tourism practices and supporting conservation efforts.

Sustainable tourism can raise awareness and educate people about environmental and social issues, and encourage behaviour change towards more sustainable practices. It also provides educational opportunities for tourists to learn about local cultures and traditions.

  • Sustainable tourism can lead to a more meaningful and authentic travel experience for tourists, as they can engage with local communities and cultures in a responsible way.

Overall, sustainable tourism can benefit both tourists and local communities by promoting responsible and sustainable tourism practices that respect the environment, society, and economy.

Disadvantages of sustainable tourism

Virtual tourism

While sustainable tourism has many benefits, there are also some potential disadvantages to consider. These include:

Sustainable tourism often requires more investments in eco-friendly technologies and practices, which can increase the costs for tourism businesses and potentially make it more expensive for tourists.

Sustainable tourism often requires limiting the number of tourists to reduce negative impacts on the environment and local communities, which can limit the economic benefits for tourism businesses and potentially reduce access for some tourists.

Sustainable tourism practices may require limiting the development of tourism infrastructure in certain areas to protect natural and cultural heritage sites, which can limit economic growth and development opportunities for local communities.

Sustainable tourism may require changes in local cultural practices and traditions to accommodate the needs of tourists, which can potentially lead to the loss of cultural erosion and loss of heritage.

Sustainable tourism practices can vary widely across destinations and tourism businesses, which can lead to inconsistencies in quality and standardisation, potentially reducing the overall effectiveness of sustainable tourism practices.

Ever heard of the term ‘easier said than done’? Sustainable tourism can be difficult to implement and manage, requiring partnerships between different stakeholders and long-term planning and management.

It’s important to note, however, that these potential disadvantages can be mitigated through careful tourism planning , collaboration, and monitoring to ensure that sustainable tourism practices are effective and beneficial for all stakeholders involved.

Examples of sustainable tourism

It’s not difficult to be a sustainable tourist , the biggest problem is a general lack of awareness amongst many tourists. If you want to learn more about how to be a sustainable traveller I recommend this book- How to be a highly Sustainable Tourist: A Guidebook for the Conscientious Traveller .

There are so many wonderful examples of sustainable tourism throughout the world! I have visited a few and I have lots more on my bucket list. Here are a few of my favourite examples.

My first example of sustainable tourism is Footsteps Ecolodge, which I visited back in 2010.

David, the Founder of Footsteps Ecolodge expresses how when he took a relatively cheap trip to The Gambia, he discovered that the staff at his booked hotel were only earning on average £1 per day. David felt guilty for enjoying a holiday knowing that the locals were receiving little or no economic benefits at all from hosting him.

David went on to develop Footsteps Ecolodge, with a mission to improve The Gambia’s trade through responsible tourism and therefore encourages sustainable development. In fact, one of his goals has led footsteps to employ only from the local village and buy only local produce.

I loved visiting this ecolodge. It has many environmentally friendly initiatives, ranging from solar powered electricity to composting toilets. It is based far away from the main tourist areas, providing a unique and authentic holiday experience. After spending a few days in the main tourist resort of Kotu, I was happy to exchange the evening chatter in the restaurants for the humming of grasshoppers and the beach bar music for the gentle sounds of waves.

You can read more on David’s story and the story behind Footsteps Ecolodge here.

The Eden Project is another great example of sustainable tourism.

It was built to demonstrate the importance of plants to people and to promote the understanding of vital relationships between plants and people. It is a huge complex that welcomes a wide range of tourists from the UK and overseas. In 2017, the project attracted more than o ne million visitors.

The project in fact has annual sustainability reports, monitoring its sustainable impact year on year.

Reality Tours and Travel’s mission is to provide authentic and thought-provoking local experiences through their tours and to use the profits to create change in Indian communities.

Reality Tours and Travel is a social catalyst and works towards profit sharing programs. 80% of their profits go directly to Reality Gives which runs high quality education programs in areas where their tours work.

Reality Tours and Travel now welcomes over 15,000 guests each year and employs over 50 members of staff.

The Dolphin Discovery Centre begun when Mrs Evelyn Smith begun to feed a group of dolphins near her home. Following her discovery of the dolphin grouping, specialists were brought in to monitor and study the local dolphins.

A few years later, the Dolphin Discovery Centre allowed tourists and community members to interact with the dolphins in hope they would understand and enjoy the marine mammals.

In brief, the Dolphin Discovery Centre Adopt a Dolphin Program supports the conservation of dolphins and the broader marine environment.

To date, the Dolphin Discovery Centre not only conserves dolphins, the centre also conserves turtles too. Learn more on adopting a dolphin or turtle with the Dolphin Discovery Centre here.

Ranch Margot is exactly what it sounds, a ranch located in Costa Rica. It all begun in 2004 when the founder of Rancho Margot, Juan Sostheim, purchased 400 acres of pasture. Despite the land being cleared of all vegetation, Juan Sostheim had a vision to grow sustainable food and raising animals.

Today, Rancho Margot focuses specifically on sustainable production and living, from the food they delivery to their energy production and the transportation used. Read more on Rancho Margot here.

Rancho Margot’s sustainable mission is in keeping with the Brundtland Report.

“To achieve and maintain sustainable operations, we work to find better ways to satisfy our needs without compromising future generations​”

Whilst I didn’t get a chance got visit Rancho Margot during our travels through Costa Rica , it does look like a fantastic place to go and a great example of sustainable tourism.

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So now that we understand a bit more about what sustainable tourism is and what it looks like in practice, lets re-cap the key points that we have covered in this article.

Sustainable tourism is an approach to tourism that seeks to minimise negative impacts on the environment, society, and economy, while maximising the positive impacts.

  • Sustainable tourism can help to preserve natural and cultural heritage sites, and contribute to poverty reduction by creating job opportunities and income for local communities.
  • Sustainable tourism promotes responsible travel practices, such as respecting local cultures, conserving natural resources, and reducing carbon footprint.
  • Sustainable tourism requires partnerships between different stakeholders, including governments, local communities, NGOs, and private sector businesses.
  • Sustainable tourism involves long-term planning and management to ensure that the benefits of tourism are sustainable over time.
  • Sustainable tourism can be a profitable and economically viable industry that contributes to economic growth and development.
  • Sustainable tourism can help to raise awareness about environmental and social issues, and encourage behavior change towards more sustainable practices.
  • Sustainable tourism can support the conservation of biodiversity and ecosystem services, which are crucial for the health of the planet and human well-being.
  • Sustainable tourism is not just a trend or a buzzword, but a necessity for the future of tourism and the planet.

Now lets finish up this article about sustainable tourism by answering some of the most common questions on this topic.

Sustainable tourism is important because it can help to preserve natural and cultural heritage sites, contribute to poverty reduction, promote responsible travel practices, and support the conservation of biodiversity and ecosystem services.

What are some examples of sustainable tourism practices?

Examples of sustainable tourism practices include using eco-friendly transportation and accommodations, supporting local businesses and communities, conserving natural resources, and respecting local cultures.

How can tourists practice sustainable tourism?

Tourists can practice sustainable tourism by reducing their carbon footprint, supporting local businesses and communities, respecting local cultures, and conserving natural resources.

What is the role of governments in sustainable tourism?

Governments can play a crucial role in promoting and regulating sustainable tourism practices, such as setting standards and regulations for tourism businesses, supporting local communities, and preserving natural and cultural heritage sites.

How can tourism businesses implement sustainable practices?

Tourism businesses can implement sustainable practices by adopting eco-friendly technologies and practices, supporting local communities and economies, reducing waste and carbon emissions, and promoting responsible tourism practices.

What is the impact of unsustainable tourism practices?

Unsustainable tourism practices can have negative impacts on the environment, such as pollution , overuse of natural resources, and habitat destruction. They can also have negative social impacts, such as exploitation of local communities and cultures.

How can sustainable tourism contribute to economic growth and development ?

Sustainable tourism can contribute to economic growth and development by creating job opportunities , generating income for local communities, and promoting local businesses and economies.

How can sustainable tourism help to address climate change?

Sustainable tourism can help to address climate change by reducing carbon emissions through the use of eco-friendly transportation and accommodations, and by promoting responsible travel practices.

How can consumers support sustainable tourism?

Consumers can support sustainable tourism by choosing eco-friendly accommodations and transportation options, supporting local businesses and communities, respecting local cultures, and conserving natural resources.

To summarise, sustainable tourism is a form of tourism that takes a long term approach. It considers needs of the future, not only the present. Sustainable tourism has close ties with a number of other tourism forms such as responsible tourism, alternative tourism and ecotourism. In order to be sustainable the three pillars of sustainable tourism must be accounted for: economic impacts, social impacts, environmental impacts.

Typically tourists who partake in sustainable tourism activities will have a desire to help and support local communities and environments whilst avoiding any negative impacts their visit might bring. Many tourists now are far more conscious than they used to be and in general, society is a lot more aware of the impacts of their actions. In many ways, this has fuelled the sustainable behaviours of a number of stakeholders, who seek to please their customers and to enhance their own business prospects.

If you found this article about sustainable tourism helpful, I am sure you will enjoy these too:

  • The scary truth about water insecurity
  • Cultural erosion: A simple explanation
  • Why Ecotourism in Costa Rica is such big business
  • 13 Social impacts of tourism + explanations + examples
  • 15 reasons volunteering might not benefit you as much as you think: Negative impacts of volunteer tourism

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Sustainable Tourism

The Mediterranean is the world’s leading tourism destination. The region is also considered one of the most important biodiversity hotspots in the world. Unfortunately, many mass tourism activities include unsustainable practices that threaten Mediterranean biodiversity and ecosystem services today: the trend is to continue growing in the next decades exacerbating current impacts.

More information

Sustainable tourism as an opportunity.

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If managed responsibly, tourism can become an opportunity for the socio-ecological systems it relies on. But it requires companies, destinations, and tourists to be more aware and held accountable for their impact. We all have an important role to play to ensure that tourism lives up to its promise to improve people’s livelihoods and protect the environments they depend upon.  

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Ecotourism respects the resources of protected Areas and the prosperity of locals. IUCN-Med is focused on developing sustainable tourism models providing both indirect and direct positive impact to conservation within and around parks, increasing their role in supporting the sustainable development of the destination. 

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Reducing tourism pressures within the socio- ecological limits for coastal destinations, managing tourism growth to achieve positive net impact. IUCN-Med is exploring the creation of a simple mechanism to address the Net impact of tourism on coastal destinations, in partnership with  The Travel Foundation  and GFN. 

IUCN-Med is looking for  PARTNERSHIPS  to build alliances, fund and implement projects on:

  • Building the  Mediterranean Ecological Network. 
  • Assessing  Tourism impacts  on ecosystem services in coastal areas
  • Tourism and Conservation Policy  Advocate for policy change and integration of conservation and sustainability agenda in tourism at Mediterranean, regional and local scale.
  • Tourism Planning & management  Develop new tools and guidelines to plan, manage and monitor the net impact of tourism on key ecosystem services in coastal areas for destinations and administrations managing the coastal environment, under the principles of ICZM.
  • Changing minds about tourism and nature  -   Mainstreaming biodiversity into the tourism industry, increasing the valorisation of the Med unmodified natural coastal landscapes as a key tourism asset and enhanced awareness of the sector on marine and coastal biodiversity.
  • Reducing tourism impacts-  Work with the tourism supply chain on measuring and reducing its ecological footprint in Med coastal zones and Protected Areas.
  • Market access for sustainable products-  creating innovative ecotourism products in Med PAs as best practice examples, supporting local operators to gain market access through the community around the MEET Network .
  • Capacity for Tourism Management in PAs  Building capacity for ecotourism development in PAs, through coaching, training workshops and MOOCs, giving Protected Areas managers the training and tools to measure, manage and keep tourism impact within limits of acceptable change. 

Or those interested, please contact our focal person  [email protected]   with the message subject: Partnerships for Ecosystem Resilience and Spatial Planning

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  1. What is Sustainable Tourism? Here's the Definition

    Definition of Sustainable Tourism. Sustainable Tourism refers to sustainable practices in and by the tourism industry. It is an aspiration to acknowledge all impacts of tourism, both positive and negative. It aims to minimize the negative impacts and maximize the positive ones. Negative impacts to a destination include economic leakage, damage ...

  2. Sustainable tourism

    The World Tourism Organization defines sustainable tourism as "tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities". Based on General assembly resolution 70/193, 2017 was declared as the International Year of ...

  3. What does sustainable travel mean?

    For travelers, sustainability is the word—but there are many definitions of it. Most people want to support sustainable tourism, even though the concept remains fuzzy. The word "overtourism ...

  4. Sustainable tourism

    Sustainable tourism is a concept that covers the complete tourism experience, including concern for economic, social, and environmental issues as well as attention to improving tourists' experiences and addressing the needs of host communities. Sustainable tourism should embrace concerns for environmental protection, social equity, and the quality of life, cultural diversity, and a dynamic ...

  5. What Is Sustainable Tourism and Why Is It Important?

    Sustainable tourism considers its current and future economic, social, and environmental impacts by addressing the needs of its ecological surroundings and the local communities. This is achieved ...

  6. Sustainable development

    Sustainable tourism development requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective ...

  7. What is sustainable tourism and why is it important?

    What's the definition of sustainable tourism? Sustainable tourism can be defined as a kind of tourism that has more benefits than negative impacts, especially relating to the environment, the economy and communities. Truly sustainable and responsible tourism should make destinations better for people to live in as well as visit.

  8. Ask an Expert: What is Sustainable Tourism?

    Tourism generates economic, environmental, and social impacts on all destinations and those visit, do business, and live in them. Sustainable tourism is an approach to tourism development and management that aims to maximize the positive impacts that tourism has on a destination and minimize the negative impacts.

  9. Sustainable Tourism

    In the definition of UNWTO, sustainable tourism is the form of tourism that "takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities." This entails meeting the needs of present tourists and host regions while protecting and ...

  10. Sustainable Tourism (Sustainable Development of Tourism ...

    Parallelly, in a following definition, sustainable tourism is defined as "a form of tourism that safeguards and enhances the natural and cultural assets of the destination, the resident population's quality of life and life opportunities; satisfies the needs and expectations of the tourist market; is economically viable and achieves a ...

  11. EU Guidebook on Sustainable Tourism for Development

    The purpose of the study is to enhance common understanding and commitment about Sustainable Tourism and to demonstrate how it is a vehicle to foster economic and social growth, through the achievement of development imperatives, while minimizing negative social, cultural and environmental impacts.. The document is aimed at two main audiences: The EU and other development assistance agencies ...

  12. Sustainable tourism .:. Sustainable Development Knowledge Platform

    In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to "by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products". The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to "develop and implement tools to monitor ...

  13. Sustainable Tourism

    Definition of Sustainable Tourism. The World Tourism Organization defines sustainable tourism in the following manner: "Sustainable tourism development meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. It is envisaged as leading to management of all resources in such a way that ...

  14. What Sustainable Tourism Is + Why It Is The Most Important

    Another key definition of sustainable tourism is that of The United Nations World Tourism Organisation who state that sustainable tourism is "tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities". ...

  15. What is "Sustainable Tourism" ?

    Sustainable tourism should: ・ Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. ・ Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter ...

  16. Role of Tourism in Sustainable Development

    Summary. Sustainable development is the foundational principle for enhancing human and economic development while maintaining the functional integrity of ecological and social systems that support regional economies. Tourism has played a critical role in sustainable development in many countries and regions around the world.

  17. Sustainable tourism: a comprehensive literature review on frameworks

    The best known definition of sustainable development is 'development that meets the needs of the present without compromising the ability of future ... Twenty-five of 47 journals have just one paper on STD. According to Table 18, the Journal of Sustainable Tourism is the most popular one, as it has published 28 papers (21.3%) of the ...

  18. Sustainable Tourism

    Sustainable Tourism . The Mediterranean is the world's leading tourism destination. The region is also considered one of the most important biodiversity hotspots in the world. Unfortunately, many mass tourism activities include unsustainable practices that threaten Mediterranean biodiversity and ecosystem services today: the trend is to ...

  19. Definitions and Resources

    Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective measures whenever necessary. Sustainable tourism should also maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists, raising their awareness about ...

  20. What Is Sustainable Tourism, and Why Does It Matter?

    Sustainable tourism has three interconnected aspects: environmental, socio-cultural, and economic. Sustainability implies permanence, so sustainable tourism includes optimum use of resources ...

  21. (PDF) Definition of Tourism and Sustainable Tourism

    be country-specific (IRTS 2008, 5.12). 2. Sustainable Tourism Definition and Concept: Definition: Tourism that takes full account of its current and future economic, social and. environmental ...