mass tourism types

Mass Tourism: History, Types, Advantages & Disadvantages, Destinations and Its Impacts

Mass tourism is a form of tourism that involves the movement of large numbers of people to popular holiday destinations. It is often associated with package holidays, all-inclusive resorts, and organized tours. Mass tourism aims to provide travellers with a hassle-free vacation experience, where everything from transportation to accommodation and activities is planned and delivered by a single operator.

While mass tourism has been a boon for many destinations, it has also been criticized for its negative impact on local cultures, economies, and environments. The sheer number of tourists can overwhelm local infrastructure and resources, leading to overcrowding, pollution, and strain on natural resources. In addition, mass tourism can also lead to the commodification of local cultures, where traditional practices and customs are adapted to suit the needs and expectations of tourists. This can result in the loss of cultural authenticity and homogenization of local cultures.

Despite its drawbacks, mass tourism remains a popular form of travel for many people. It offers convenience, affordability, and the opportunity to visit popular destinations without worrying about the logistics of planning a trip. However, it is essential to consider the impact of mass tourism on local communities and the environment and to make responsible travel choices whenever possible.

Table of Contents

History of mass tourism.

Mass tourism has a long and exciting history from the 19th century. The growth of leisure travel and its importance resulted from increased spending power, personal mobility, the development of public transport, and internationalization in modern communities.

Mass tourism began in 1851 when Thomas Cook led a mass of tourists to the Great Exhibition in London. A British entrepreneur, Cook is the father of modern tourism. He organized the first package tour , which involved people travelling together on a pre-planned itinerary. Cook’s innovation made travel affordable and accessible to the masses and quickly became popular.

The introduction of paid holidays in the early 20th century further fueled the growth of mass tourism. Workers were given time off from work to travel and explore new destinations. The concept of paid holidays was first introduced in the UK in 1938, and it quickly spread to other parts of the world. This increased the number of people travelling, creating a new market for the tourism industry .

The post-World War II period saw a significant increase in mass tourism. The airline industry’s growth , the development of new destinations, and the introduction of new technologies, such as the jet engine, made travel faster, cheaper, and more comfortable. This led to an explosion in the number of people travelling, creating a new industry that catered explicitly to mass tourism.

In conclusion, mass tourism has a rich and fascinating history that dates back to the 19th century. The growth of leisure travel, the introduction of paid holidays, and the development of new technologies have all contributed to the growth of mass tourism. Today, mass tourism is a significant industry that generates billions of dollars in revenue and employs millions worldwide.

Types of Mass Tourism

Mass tourism refers to the movement of a large number of organized tourists to popular holiday destinations for recreational purposes. It is a phenomenon which is characterized by the use of standardized package products and mass consumption. Here are some types of mass tourism:

• Cultural Tourism : This type of mass tourism involves visiting historical and cultural sites, museums, art galleries, and other places of cultural significance. Cultural tourism is popular among tourists who want to learn about a particular region or country’s history, traditions, and customs.
• Adventure Tourism : This type of mass tourism involves activities such as trekking, hiking, mountaineering, rock climbing, and other outdoor activities. Adventure tourism is popular among tourists seeking excitement and thrill during their holidays.
• Beach Tourism : This type of mass tourism involves visiting coastal areas, beaches, and islands. Beach tourism is popular among tourists who want to relax, sunbathe, swim, and engage in water sports.
• Ecotourism : This type of mass tourism involves visiting natural areas, wildlife reserves, and national parks. Ecotourism is popular among tourists who want to experience nature, observe wildlife, and learn about conservation efforts.
• Medical Tourism : This type of mass tourism involves travelling to another country for medical treatment. Medical tourism is popular among tourists who want to access medical treatments that are not available in their home country or are too expensive.
• Sports Tourism : This type of mass tourism involves travelling to attend or participate in sports events such as football matches, cricket matches, tennis tournaments, and other sporting events.
• Cruise Tourism : This type of mass tourism involves travelling on a cruise ship to visit multiple destinations. Cruise tourism is popular among tourists who want to relax, socialize, and enjoy onboard entertainment while visiting various destinations.

Mass tourism has positive and negative impacts on the environment, economy, and society. It is important to manage mass tourism sustainably and responsibly to minimize its negative effects and maximize its benefits.

Advantages of Mass Tourism

Mass tourism has several advantages, making it an essential part of the tourism industry. Here are some of the benefits of mass tourism:

Boosts Local Economy

Mass tourism can significantly boost the local economy of a tourist destination. It generates much revenue for local businesses, such as hotels , restaurants, and souvenir shops. This, in turn, creates job opportunities for the locals and helps improve their living standards. Mass tourism can also contribute to infrastructure development, such as roads, airports, and public transportation, which can benefit the local community even after the tourists have left.

Increases Cultural Exchange

Mass tourism can increase cultural exchange between tourists and locals. Tourists can learn about the local customs, traditions, and way of life, while locals can learn about the visitors’ culture. This cultural exchange can help to promote understanding and tolerance between different cultures and can also help to preserve the local culture by promoting it to a wider audience.

Provides Affordable Travel Options

Mass tourism provides affordable travel options for people who may not have the means to travel otherwise. The package deals offered by mass tourism companies can be significantly cheaper than individual travel arrangements. This makes travel more accessible to a wider range of people, including those on a budget.

Supports Conservation Efforts

Mass tourism can also support conservation efforts in tourist destinations. The revenue generated by mass tourism can be used to fund conservation projects, such as wildlife conservation and habitat restoration. This can help preserve the destination’s natural beauty and protect it for future generations.

Mass tourism has several advantages, making it an important part of the tourism industry. It can boost the local economy, increase cultural exchange, provide affordable travel options, and support conservation efforts. However, it is important to balance the advantages of mass tourism with its potential negative impacts, such as overcrowding, environmental degradation, and cultural homogenization.

Disadvantages of Mass Tourism

Mass tourism has become increasingly popular in recent years but has drawbacks. Here are some of the disadvantages of mass tourism:

1. Environmental Impact

One of the most significant disadvantages of mass tourism is the environmental impact. Mass tourism can lead to pollution, degradation of natural resources, and damage to ecosystems. The large number of tourists can put a strain on local resources, such as water and energy, and contribute to climate change.

2. Overcrowding

Mass tourism can lead to overcrowding in popular tourist destinations, which can cause inconvenience and discomfort for tourists and locals. Overcrowding can also lead to safety concerns and increase the risk of accidents and incidents.

3. Cultural Impact

Mass tourism can have a negative impact on local cultures and traditions. The influx of tourists can lead to a loss of cultural authenticity and homogenization of local cultures. This can also lead to losing traditional ways of life and displacement of local residents.

4. Economic Impact

While mass tourism can bring economic benefits to a destination, it can also have negative economic impacts. The reliance on tourism can lead to an unstable economy, and the profits from tourism may not benefit local communities. In some cases, tourism can also lead to inflation and increased living costs for locals.

5. Sustainability

Mass tourism is often unsustainable in the long term. The strain on local resources and ecosystems can lead to irreversible damage, and focusing on short-term profits can lead to neglecting long-term sustainability goals.

While mass tourism can bring economic benefits and opportunities for travellers, it is essential to consider its negative impacts on the environment, local communities, and cultures.

Mass Tourism Destinations

Mass tourism has become popular for people to explore new destinations and experience different cultures. The most popular mass tourism destinations include beaches, mountains, national parks, and historical sites. Here are some examples of popular mass tourism destinations:

Beaches are a popular destination for mass tourism. Some popular beaches include Goa in India, Santorini in Greece, and the Harbor Islands in Boston. These destinations offer beautiful beaches, crystal clear waters, and a variety of activities for tourists to enjoy.

Mountains are another popular destination for mass tourism. Central Massachusetts and the Greater Merrimack Valley are popular destinations for tourists who want to experience the beauty of the mountains. These destinations offer breathtaking views, hiking trails, and other outdoor activities.

National Parks

National parks are also popular destinations for mass tourism. Cape Cod National Seashore is a popular destination for tourists who want to explore the area’s natural beauty. The park offers hiking trails, beaches, and other outdoor activities.

Historical Sites

Historical sites are also popular destinations for mass tourism. The Pyramids of Giza in Egypt and the North of Boston are popular destinations for tourists who want to explore the history of the area. These destinations offer a glimpse into the past and a chance to learn about different cultures.

Overall, there are many popular mass tourism destinations for tourists to explore. Whether you are looking for a beach vacation, a mountain retreat, or a chance to explore historical sites, there is something for everyone.

Impact on Local Communities

Mass tourism significantly impacts local communities, and the effects can be positive and negative. While tourism can bring economic benefits to a region, it can also negatively impact the local culture, jobs, infrastructure, local businesses, gentrification, and over-tourism.

One of mass tourism’s most significant negative impacts on local communities is the erosion of local culture. As more tourists flock to a destination, the local culture can become homogenized, and the unique traditions and ways of life can be lost. This can lead to a loss of identity for the local community and a decline in cultural heritage.

Another negative impact of mass tourism is the effect on jobs. While tourism can create jobs in the hospitality and service industries, it can also lead to a decline in traditional industries. For example, in some regions, farming and fishing have been replaced by tourism, leading to a loss of traditional jobs and a decline in local economies.

Infrastructure can also be negatively impacted by mass tourism. As more tourists visit an area, the demand for infrastructure such as roads, airports, and hotels increases. This can lead to overcrowding, traffic congestion, and strain on local resources.

Local businesses can also be impacted by mass tourism. While some businesses may benefit from increased tourism, others may struggle to compete with larger international chains. This can lead to a decline in local businesses and a loss of economic diversity in the region.

Gentrification is another issue that can arise from mass tourism. As more tourists visit an area, property prices can rise, leading to the displacement of local residents. This can lead to social and economic inequality, as the local community is pushed out of its own neighbourhood.

Finally, mass tourism is a growing concern in many popular tourist destinations. When the number of tourists visiting a destination exceeds the region’s carrying capacity, it can lead to overcrowding, environmental degradation, and a decline in the quality of life for local residents.

In conclusion, while mass tourism can bring economic benefits to a region, it is essential to consider the impact on local communities. The negative impacts of mass tourism can be significant, and it is crucial to find a balance between economic growth and sustainable tourism practices.

Economic Aspects of Mass Tourism

Mass tourism can have a significant impact on the economy of a destination. It can generate income and create employment opportunities, but it can also put a strain on resources and infrastructure.

One of the main benefits of mass tourism is the income it generates for local economies. Tourists spend money on accommodation, food, transportation, and activities, which can contribute to the local economy. According to a report by the Massachusetts Office of Travel and Tourism, travel expenditures in Massachusetts in 2018 generated over $24 billion in direct spending, which supported over 150,000 jobs and generated $1.6 billion in state and local taxes.

However, mass tourism can also put a strain on resources and infrastructure. Popular tourist destinations may struggle to accommodate the influx of visitors during peak season, leading to overcrowding and strain on local resources such as water and energy. Additionally, the increased demand for goods and services can drive up prices, making it harder for locals to afford basic necessities.

Another economic aspect of mass tourism is profit. Large tourism companies may benefit from the high volume of tourists by making significant profits. However, smaller local businesses may struggle to compete with larger companies, leading to a concentration of wealth in the hands of a few.

Overall, the economic impact of mass tourism is complex and multifaceted. While it can generate income and create employment opportunities, it can also strain resources and infrastructure and concentrate wealth in the hands of a few.

Tourist Behavior and Expectations

Tourist behaviour and expectations play a crucial role in the mass tourism industry. Tourists are individuals who travel to different places for leisure, business, or other purposes. They have certain expectations and requirements from their travel experience, which can influence their behaviour during their stay.

One of the primary expectations of tourists is to have a comfortable and enjoyable experience. They expect high-quality accommodations, transportation, food, and entertainment options. Tourists also expect to be treated with respect and hospitality by the locals and the service providers. They want to feel welcomed and appreciated during their stay.

Another important aspect of tourist behaviour is their spending habits. Tourists tend to spend significant money on their travel, which can boost the local economy. However, they also expect value for their money and are likely to avoid places that are overpriced or do not meet their expectations.

Family tourists are a significant segment of the mass tourism industry. They have unique expectations and requirements, such as child-friendly accommodations, entertainment options, and safety measures. Family tourists also tend to plan their trips well in advance and are likely to choose destinations that offer a variety of activities for all members of the family.

Responsible tourism is another emerging trend in the mass tourism industry. Responsible tourists are conscious of their impact on the environment and the local communities. They expect the destinations and service providers to follow sustainable practices and reduce their carbon footprint. Responsible tourists will likely choose eco-friendly accommodations, participate in local conservation efforts, and support local businesses.

Overall, understanding tourist behaviour and expectations is essential for the success of the mass tourism industry. Service providers and destinations that meet and exceed these expectations will likely attract more visitors and generate higher revenues.

Role of Media and Internet

The role of media and the internet has greatly influenced the rise of mass tourism. With the advent of social media platforms such as Instagram, travellers are constantly exposed to images of exotic destinations and experiences, which can influence their travel decisions. In fact, a study suggests that social media has a significant impact on tourists’ choices of travel components, with most studies focusing on the impact of social media on behavioural intention.

The media has also played a vital role in promoting tourism, especially in countries where tourism is a major source of revenue. The media is often used to showcase a destination’s natural beauty, culture, and attractions, which can attract tourists. For example, television shows such as Anthony Bourdain’s “Parts Unknown” and Samantha Brown’s “Places to Love” have helped to promote off-the-beaten-path destinations to a wider audience.

The internet has also revolutionized the way people plan and book their travel. Travellers can now easily research and book flights, accommodations, and activities through online travel agencies and booking platforms. This has led to increased independent travel, where travellers can plan their own itineraries and customize their travel experiences.

However, the internet has also brought about challenges for the tourism industry. With the ease of access to information, travellers are now more aware of the negative impacts of tourism, such as overcrowding, environmental degradation, and cultural commodification. This has led to a rise in sustainable and responsible tourism practices, where travellers seek to minimize their impact on the environment and local communities.

Overall, the role of media and the Internet in mass tourism cannot be overstated. While it has brought about challenges, it has also opened up new opportunities for travellers to explore the world and for destinations to promote themselves to a wider audience.

Tour Operators and Travel Agents

Tour operators and travel agents play a significant role in mass tourism. They are intermediaries between the tourists and the service providers, such as hotels, airlines, and transportation companies. Their main function is to package and sell tours to holiday destinations, including flights, accommodation, and other services.

Travel agents are professionals who provide travel-related services to clients. They offer advice on travel destinations, make reservations for flights, hotels, and other services, and provide information on travel insurance, visas, and other travel-related documents. They earn a commission from the service providers for the services they sell.

On the other hand, tour operators specialize in organizing and selling packaged tours to holiday destinations. They create tour packages that include transportation, accommodation, meals, and other services. They work with travel agents to sell their tour packages to clients. Tour operators profit by buying services from service providers at a discounted rate and selling them to clients at a higher price.

Mass tourism has led to the growth of travel agents and tour operators. They have become essential players in the tourism industry, providing clients with a wide range of services. They have also contributed to the growth of the tourism industry by promoting tourism destinations and creating new tourism products.

One of the main advantages of using travel agents and tour operators is convenience. They provide a one-stop shop for all travel-related services, making it easy for clients to plan their holidays. They also offer expert advice on travel destinations and provide assistance in case of any problems during the trip.

However, there are also some disadvantages to using travel agents and tour operators. One of the main disadvantages is the cost. Travel agents and tour operators charge a commission for their services, which can add up to a significant amount. Moreover, some travel agents and tour operators may not provide accurate information or may misrepresent the services they offer.

In conclusion, travel agents and tour operators are essential players in the mass tourism industry. They provide clients with a wide range of services, including packaged tours, flights, accommodation, and other travel-related services. While they offer convenience and expert advice, they also have disadvantages, such as cost and potential misrepresentation of services.

Environmental Concerns

Mass tourism has been associated with a wide range of environmental concerns. One of the most significant environmental concerns is the impact of tourism on the natural environment. The increase in tourist activities has resulted in a higher demand for natural resources, such as water, energy, and land. This has led to the degradation of natural habitats, deforestation, and soil erosion in some areas.

Another environmental concern is the amount of waste generated by mass tourism. Tourists generate significant waste, including plastic bottles, food packaging, and disposable items. This waste often ends up in landfills or littered in the environment, leading to pollution and negative impacts on wildlife.

Sustainable travel is an approach that seeks to minimize the negative impact of tourism on the environment. This includes promoting green tourism practices, such as using renewable energy sources, reducing waste, and conserving natural resources. Sustainable travel also involves educating tourists about the importance of responsible tourism practices and encouraging them to participate in environmentally friendly activities.

Carrying capacity is another important concept in mass tourism. It refers to the maximum number of tourists a destination can accommodate without causing negative impacts on the environment. When the number of tourists exceeds the carrying capacity of a destination, it can lead to overcrowding, pollution, and damage to natural habitats.

Finally, carbon emissions associated with transportation and accommodation significantly contribute to climate change. Mass tourism is responsible for significant carbon emissions contributing to global warming. Sustainable travel practices, such as using public transportation, choosing eco-friendly accommodations, and offsetting carbon emissions, can help reduce the impact of tourism on climate change.

Future of Mass Tourism

Mass tourism has been a significant contributor to the global economy for decades. However, recent events have highlighted the need for a more sustainable and responsible approach to tourism. The COVID-19 pandemic has caused a significant decline in mass tourism, leading to the closure of many businesses and job losses. The future of mass tourism is uncertain, and it will likely require significant changes to adapt to the new reality.

One of the most significant challenges facing mass tourism is sustainability. The industry significantly impacts the environment, and there is a growing awareness of the need to reduce this impact. Governments and tourism organizations increasingly focus on sustainable tourism practices, such as reducing waste, conserving energy, and protecting natural resources. The future of mass tourism will depend on its ability to adapt to these new practices and become more sustainable.

Another challenge facing mass tourism is the changing preferences of travellers. Many people are now looking for more authentic and immersive travel experiences rather than traditional mass tourism offerings. This trend will likely continue, and mass tourism must adapt to meet these changing preferences.

Technology is also likely to play a significant role in the future of mass tourism. Advances in technology are making travel more accessible and convenient, and this trend will likely continue. For example, virtual reality technology is already used to provide immersive travel experiences, which will likely become more widespread.

In conclusion, the future of mass tourism is uncertain, but it is clear that significant changes will be required to adapt to the new reality. Sustainability, changing traveller preferences, and technology will likely be the key drivers of change in the industry. The industry’s challenge will be adapting to these changes while continuing to provide high-quality travel experiences for its customers.

In conclusion, mass tourism is a significant part of the tourism industry, associated with package holidays, popular tourist attractions, and well-known resorts. However, the growth of mass tourism has led to several challenges, including over-tourism, environmental degradation, and cultural homogenization.

The future of mass tourism is uncertain, with several factors influencing its growth and development. The rise of sustainable tourism, technological advancements, and changing consumer preferences will likely impact mass tourism’s future.

Despite the challenges, mass tourism continues to provide economic benefits to many destinations. However, balancing economic benefits with environmental and social sustainability is essential to ensure the industry’s long-term viability.

Overall, the future of mass tourism is complex and multifaceted, with several challenges and opportunities. It is crucial to adopt a holistic approach to tourism development, taking into account the economic, social, and environmental impacts of mass tourism.

The "Good Tourism" Blog

For diverse perspectives on sustainable tourism & responsible travel ... because travel & tourism is everyone's business., what is ‘mass tourism’ and what’s the problem.

What is ‘mass tour­ism’? How do we think about it and talk about it? Do we con­sider all of its con­texts, costs, and benefits?

Does mass tour­ism con­trib­ute to good lives? Or do ‘the masses’ only rep­res­ent threat?

Does leis­ure travel for the many have its place in a ‘green’ future for us all? Or will it remain the priv­ilege of a few?

Vil­helmi­ina Vain­ikka shared this “Good Tour­ism” Insight at the invit­a­tion of Tour­is­m’s Hori­zon: Travel for the Mil­lions , a “GT” Part­ner. (You too can write a “GT” Insight .)

Table of contents

What is ‘mass tourism’ .

Why would any­one ask such a ques­tion? Isn’t the answer obvious? 

Pre­sum­ably every­one using the term — in industry, aca­demia, and in gen­er­al — has some idea of what mass tour­ism might be. After all, it’s likely we have been tour­ists ourselves, many of us live in places that attract tour­ists, and many work in tourism. 

Mass tour­ism is integ­ral to our cul­ture. But, as Ray­mond Wil­li­ams argued in rela­tion to the term ’cul­ture’ itself, its ubi­quity masks a range of con­tested understandings. 

Don’t miss oth­er “GT” posts tagged ‘Car­ry­ing capa­city, mass tour­ism, & overtourism’

Research­ers of tour­ism have prob­ably had to define mass tour­ism in their pub­lic­a­tions. Tour­ism stu­dents have prob­ably had to learn one or more defin­i­tions. We can say that most people — aca­dem­ics too, des­pite claimed expert­ise and author­ity — hold socially-con­struc­ted views of mass tourism. 

There are many dif­fer­ent defin­i­tions of and per­spect­ives on mass tour­ism. My own doc­tor­al research con­cen­trated on the dif­fer­ent ways pro­fes­sion­als — aca­dem­ic research­ers, pack­age tour agents, and tour guides — think of mass tourism. 

What is ‘mass tourism’? Quantitative vs qualitative definitions

When we define some­thing, we are sim­ul­tan­eously part of cre­at­ing that phe­nomen­on. Lan­guage con­veys mean­ing, but also con­structs it. Defin­i­tions make some­thing an under­stand­able entity, draw­ing lines where it ends and some­thing else begins. 

One way to define mass tour­ism is as a quant­it­at­ive notion. ‘Mass’ implies a large scale, involving many people (in rela­tion to the glob­al, region­al, or loc­al con­text in which mass tour­ism is perceived). 

This quant­it­at­ive notion is often tied to qual­it­at­ive char­ac­ter­ist­ics. Large num­bers of tour­ists may be under­stood in a pos­it­ive, neut­ral, or neg­at­ive way. Today it is often under­stood as prob­lem­at­ic, for example in the debates on ’over­tour­ism’.

Mass tour­ism can also be approached in oth­er, more qual­it­at­ive ways:

• It can refer to a mode of production/consumption . So, for example, we might think of Ford­ist mass pro­duc­tion, or eco­nom­ies of scale of mass production. 
• It can refer to spa­tial spe­cial­isa­tion . The resort as a space for mass tour­ism is an example of this. 
• It can also carry a strong asso­ci­ation with demo­crat­isa­tion , such as access to tour­ism by sec­tions of soci­ety; by social class , for example. 

All of the cat­egor­ies men­tioned above have changed — none are stat­ic — adding to the real­ity that mass tour­ism really needs think­ing through. 

Equally, mass tour­ism can also be under­stood as a ’super-umbrella term’ for tour­ism for ’the masses’, which com­bines the afore­men­tioned per­spect­ives. This sug­gests that num­bers of tour­ists, the mode of pro­duc­tion, the polit­ics of con­sump­tion, phys­ic­al mani­fest­a­tions such as the resort, and demo­crat­isa­tion, are all part of a wider ideo­lo­gic­al and polit­ic­al infra­struc­ture that we might call ’mass soci­ety’ or ’mass culture’. 

The super-umbrella approach con­nects tour­ism to all of its his­tor­ic­al, eco­nom­ic, and polit­ic­al con­texts: the devel­op­ment of indus­tri­al soci­ety, polit­ic­al change, growth, (in)equality, tech­no­lo­gic­al advances, and infrastructures. 

Not­ably in this fram­ing, the niche modes of tour­ism (eco­tour­ism, for example), which are often aes­thet­ic­ally and cul­tur­ally coun­ter­posed to mass tour­ism, can be seen as being part of the mass phe­nomen­on of tour­ism, just like the resort. This under­lines the com­plex­ity of the phe­nomen­on today.

Also read Sudip­ta K Sarkar’s “Good Tour­ism” Insight ‘Eco­tour­ism for the masses, not the elite classes!’

Contexts for mass tourism: The ‘good life’

Con­text is import­ant. Mass tour­ism is con­tex­tu­al­ised on spa­tial, tem­por­al, and scal­ar terms; we exper­i­ence it in space, time, and at a scale. There­fore, it is neces­sary to zoom in on dif­fer­ent loc­al, region­al, and nation­al con­texts in which mass tour­ism is tak­ing place. The his­tor­ies of dif­fer­ent com­munit­ies with mass tour­ism, wheth­er as des­tin­a­tions or as sources of tour­ists, are mean­ing­ful in under­stand­ing con­tem­por­ary life­styles and ideas of what con­sti­tutes a ’good life’.

Is mass tourism a singularity or a plurality?

The ‘mass’ in mass tour­ism is both a sin­gu­lar and a plur­al . The rela­tion­ship between the two is key. In dis­cus­sions of mass tour­ism, char­ac­ter­isa­tions of the sin­gu­lar mass, or ’the masses’, can obscure the plur­al­ity of indi­vidu­als, and indi­vidu­al­ity itself. 

I have argued in my research that the use­ful­ness of mass tour­ism as a concept is embed­ded in address­ing this very rela­tion; reflect­ing on what the ‘mass’ sym­bol­ises and what con­sequences it has for how we see our fel­low humans. 

Erik Cohen has urged more research on mass tour­ist exper­i­ences and under­lined the pos­sib­il­ity for both col­lect­ive and indi­vidu­al exper­i­ences. We should allow space for both the sin­gu­lar­ity and the plur­al­ity in the dis­cus­sions we have of mass tourism.

Are the masses a threat?

See­ing large num­bers of people as a threat is not new, nor is it only a fea­ture of debates about tour­ism. Chris­ti­an Borch noted that crowds have often been per­ceived more as a threat than a solu­tion in soci­ety .  

Clas­sic­al crowd the­or­ies hold that indi­vidu­al agency and indi­vidu­al­ity are lost in the mass mind, and that crowds threaten the social order. These the­or­ies emerged in part as an elite fear of unrest among the urb­an work­ing masses. One could argue that these fears are sus­tained through con­tem­por­ary prejudices. 

Also read Jim Butcher­’s “GT” Insight ‘Was this the European sum­mer of ter­rible tour­ists? Give us a break, media!’

These ideas, and their mod­ern mani­fest­a­tion, are often reduct­ive. Rather than threat­en­ing, the crowd can be the very thing that is attract­ive about tour­ism exper­i­ences. For example, Jill­ian Rickly reminds us that part of the appeal in tour­ism are the events in which crowds gath­er and cre­ate an authen­t­ic experience. 

Cer­tainly, tour­ism is a form of com­pet­it­ive con­sump­tion. Often we wish there were no oth­er tour­ists, and cer­tainly no crowds, at the places we wish to admire and enjoy. But equally, in oth­er con­texts, crowds can be excit­ing, fun, human; the very essence of what anthro­po­lo­gists refer to as com­munitas .

Let’s talk about mass tourism … deterministically or flexibly?

Wheth­er we are research­ers, author­it­ies, or tour­ism industry pro­fes­sion­als, it mat­ters how we dis­cuss mass tour­ism . If we use a determ­in­ist­ic dis­course, we liken mass tour­ism to a mould. Into that mould we pour the exper­i­ences of mil­lions, but turn out a single, uni­form entity: ste­reo­typ­ic­al mass tourism. 

How­ever, if we use a flex­ible dis­course on mass tour­ism, we recog­nise that the phe­nomen­on, includ­ing its pro­duc­tion and con­sump­tion, changes over time and as tech­no­lo­gies and know­ledge are developed. This acknow­ledge­ment requires us to take a more dynam­ic con­cep­tu­al­isa­tion and wider per­spect­ive on mass tour­ism. As a res­ult, we get a more real­ist­ic por­tray­al of the phe­nomen­on, which can lead to more fruit­ful dis­cus­sions on its status and future.

Mass tourism vs the green transition

When we fol­low the dis­cus­sion on the green trans­ition for a sus­tain­able future, we are chal­lenged by the issue of ’qual­ity over quant­ity’; a bet­ter type of tour­ism . It sounds reas­on­able because, of course, we wish tour­ism stand­ards to be high in rela­tion to the envir­on­ment and loc­al communities. 

But as des­tin­a­tions seek to optim­ise bene­fits from tour­ism, ’qual­ity over quant­ity’ can mean in prac­tice ’the upper classes versus the masses’; ’qual­ity’ tour­ism for the rich and bet­ter edu­cated; ’quant­ity’ for the less enlightened ’mass tour­ist’ stereotype.

Also read Peter Smith’s “GT” Insight ‘For the sake of the world’s poor, might the risk of over­tour­ism be worth it?’

Per­haps we should invest more in find­ing ways to accom­mod­ate as many as pos­sible, while con­sid­er­ing that tour­ism could be some­thing dif­fer­ent from what we have prac­ticed so far. This may also make it easi­er to win sup­port from ‘the masses’ — indi­vidu­als seek­ing their own ver­sions of the ‘good life’ — for redu­cing car­bon emis­sions and address­ing envir­on­ment­al concerns. 

Ulti­mately, the masses vote, pro­duce, and con­sume. Pro­gress­ive, sus­tain­able change needs to come through them. Cari­ca­tures of mass tour­ism are unlikely to win friends and influ­ence people.

Mass mobilities

Finally, research­ers have begun to invest­ig­ate how cli­mate change influ­ences the mobil­it­ies of people, nam­ing it ‘ cli­mate mobil­it­ies ’. It is likely that we will face a blur­ring of the pre­vi­ous cat­egor­ies of mobility.

Cli­mate change, and the impacts it has on dif­fer­ent places, will likely increase migra­tion and affect tour­ism. Cat­egor­ies of travel — voluntary/involuntary, leisure/residential, migration/refugee, short-ter­m/long-term, etc — will be fur­ther complicated. 

There­fore, we need to dis­cuss how soci­et­ies and mobil­it­ies will be con­struc­ted and for whom. Through it all we should remem­ber that ‘the masses’ are the ’we’ and the ’us’; the ‘you’ and ‘I’; the pro­spect­ive bene­fi­ciar­ies of true sus­tain­able development.

What do you think? 

What is ‘mass tour­ism’ to you? Share your own thoughts   in a com­ment below. Or  write a deep­er “GT” Insight .  The “Good Tour­ism” Blog  wel­comes diversity of opin­ion and per­spect­ive about travel & tour­ism, because travel & tour­ism is everyone’s busi­ness .

“GT” is where free thought travels.

About the author

Vil­helmi­ina Vain­ikka is a post-doc­tor­al research fel­low at Tampere Uni­ver­sity , Fin­land. She is work­ing on the HUMANE-CLIMATE pro­ject (2022 – 2026), “the civic poten­tial of cli­mate mobil­ity”, which is fun­ded by the Academy of Finland.

Dr Vain­ikka con­trib­uted this “Good Tour­ism” Insight at the invit­a­tion of  Tourism’s Hori­zon: Travel for the Mil­lions , a “GT” Partner.

Featured image (top of post)

What is ‘mass tour­ism’? Is it, as this graf­fiti asserts, “human pol­lu­tion”? Image by Mark de Jong (CC0) via Unsplash . “GT” cropped the image and added the dangling ‘?’.

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Geojournal of tourism & geosites, what is mass tourism.

Mass tourism is a form of tourism that involves tens of thousands of people going to the same resort often at the same time of year. It is the most popular form of tourism as it is often the cheapest way to holiday and is often sold as a Package Deal. A package deal is one in which all of the tourists needs are catered all by one company. These needs include travel/flights, activities, accommodation and sometimes food. These types of holiday are often the opposite to sustainable tourism, extreme tourism and ecological tourism.  There are many types of mass tourism, including skiing in the mountains, sunbathing on a beach, visiting a theme park (eg Euro Disney near Paris) or taking a cruise. Governments and local people often support mass tourism because it generates a lot of income for local areas.

via:  coolgeography.co.uk

Mass tourism refers to the movement of a large number of organized tourists to popular holiday destinations for recreational purposes. It is a phenomenon which is characterized by the use of standardized package products and mass consumption. Conceptually, this type of tourism features standardized leisure products and experiences packaged for mass tourists (Poon  1993 ).

Naumov N., Green D. (2016) Mass tourism. In: Jafari J., Xiao H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01384-8_378

• Jobs are generated by tourism in many areas - in the initial construction of the resorts, in travel, in food provision and in other service related industries.
• Local people benefit directly from employment.
• Roads, rail, facilities, electricity services etc. all need improving to accommodate the tourists - local people also benefit from these.
• Transport facilities are developed.
• The local tax base increases so the local government/council can invest in schools, healthcare and social services.
• Tourists introduce new values and cultures and learn about new cultures.

via: coolgeography.co.uk

Disadvantages

• TNCs (Trans National Corporations) from rich countries are often involved - this can result in a lot of profits leaving country.
• Jobs can be seasonal - especially in beach and skiing based resorts. People can therefore find themselves out of work in the close season.
• Tourists consume huge amounts of resources including food and water.
• Tourists introduce new values and culture - this causes cultural pollution.
• Land is lost from farming to tourist developments.

Mass Tourism websites

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KVH Media Group is a leading provider of commercially licensed news, music, TV, and movie entertainment content for a wide range of industries including maritime, retail, and hotels. KVH Me dia Group has 60 years’ experience in providing versatile, cost-effective content services to a diverse range of sectors.

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Mass Tourism

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Mass Tourism plays a very essential role in the development of the tourism industry after the World War II (Jayawardena 2002 ). Due to that, the trend and popularity has helped in the up grading the mass tourism cross to domestic products. The destinations have involved in motivating tourist to come in large numbers to various destinations . It has led to the expansions of the destinations in various aspects, based on the following factors: (1) economically, (2) environmentally, and (3) social-culturally. Mass tourism has been recognized as one of the major sources of foreign revenues, employment opportunities for the local peoples, and economic growth for many developing and least developed countries .

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Introduction

Travel and tourism have become increasingly popular in recent years, experiencing a significant growth in numbers. This surge in travel can be attributed to various factors, such as increased disposable income, improved transportation systems, and the growing desire for new experiences and adventure. However, with this exponential growth comes the concept of mass tourism, which has both positive and negative implications.

Mass tourism is a term used to describe the phenomenon of large numbers of people traveling to and visiting the same destinations at the same time. It involves the mass movement of tourists to popular hotspots, often resulting in overcrowding, strain on local resources, and potential negative impacts on the environment, society, and local economies.

This article will delve into the concept of mass tourism, exploring its definition and the factors that contribute to its rise. We will also discuss the environmental, social, and economic impacts of mass tourism, as well as consider sustainable tourism as an alternative approach to travel. By understanding the issues associated with mass tourism and exploring sustainable solutions, we can work towards a more responsible and balanced approach to travel and tourism.

Definition of Mass Tourism

Mass tourism can be defined as a form of tourism that involves the movement of large numbers of people to the same tourist destinations, typically popular and well-known places. It is characterized by the concentration of visitors in specific areas and the simultaneous arrival of tourists during peak seasons.

The key aspect of mass tourism is the sheer volume of tourists visiting a particular location, often resulting in overcrowding. These destinations are often marketed as must-visit places, attracting visitors from all over the world. Examples of popular mass tourism destinations include iconic landmarks like the Eiffel Tower in Paris, the Taj Mahal in India, or the Great Wall of China.

Mass tourism is facilitated by various factors, such as affordable transportation options, the availability of budget accommodations, and the influence of media and advertising. With the rise of social media and travel influencers, certain destinations have experienced a surge in popularity, contributing to the phenomenon of mass tourism.

It is important to note that mass tourism is not inherently negative. It can bring economic benefits to local communities, creating jobs and generating revenue through visitor spending. However, it is essential to recognize and address the potential negative impacts that mass tourism can have on the environment, local culture, and the well-being of residents in these destinations.

The concept of mass tourism is closely related to the idea of overtourism, which refers to the point at which the number of tourists overwhelms the capacity and limits of a destination. When a destination experiences overcrowding and is unable to sustain the influx of tourists, it can lead to negative consequences for both the visitors and the local community.

Overall, the definition of mass tourism revolves around the movement of a large number of people to specific destinations, resulting in overcrowding and potential negative impacts. By understanding this concept, we can explore strategies to mitigate the challenges associated with mass tourism and promote more sustainable and responsible travel practices.

Factors Contributing to Mass Tourism

Mass tourism is influenced by a variety of factors that contribute to its growth and popularity. Understanding these factors can help shed light on the reasons behind the rise of mass tourism and the challenges it presents.

1. Accessibility: Improved transportation systems, including affordable flights, high-speed trains, and cruise ships, have made travel more accessible to people around the world. This increased connectivity has made it easier for individuals to reach popular destinations, resulting in higher tourist numbers.

2. Globalization: The interconnectedness of the world through technology and communication has made travel more appealing and feasible. People are exposed to different cultures, destinations, and attractions, fueling their desire to explore the world and check off popular destinations from their bucket lists.

3. Marketing and Advertising: Effective marketing campaigns and advertising play a crucial role in promoting destinations and attracting tourists. Through enticing visuals, persuasive narratives, and strategic branding, destinations are positioned as must-visit places, driving the demand for mass tourism.

4. Social Media and Influencers: The advent of social media platforms has revolutionized the way people travel. Travel influencers and bloggers provide inspiration, recommendations, and firsthand experiences, creating a desire among their followers to visit the same destinations. The viral nature of content on social media has contributed to the rapid growth of mass tourism.

5. Economic Factors: Economic considerations also play a significant role in mass tourism. Affordable accommodation options, discounted travel packages, and competitive prices make travel more accessible and appealing to a larger audience. Additionally, the economic benefits that tourism brings to local communities, such as job creation and increased revenue, further incentivize destinations to cater to mass tourism.

6. Political Stability: Political stability and the absence of conflicts or security concerns in a destination can greatly influence the growth of mass tourism. Tourists are more likely to visit places that are perceived as safe and stable, leading to increased visitor numbers.

While these factors contribute to the rise of mass tourism, it is important to recognize the potential negative impacts that can arise from the overwhelming influx of tourists. Balancing the desire for travel with sustainability and responsible tourism practices is crucial in managing the growth of mass tourism and its associated challenges.

Environmental Impacts of Mass Tourism

Mass tourism can have significant environmental impacts on the destinations it attracts. The sheer volume of tourists, coupled with unsustainable practices, can put a strain on natural resources, ecosystems, and contribute to climate change. Here are some key environmental impacts of mass tourism:

1. Overcrowding: Popular tourist destinations often experience overcrowding during peak seasons, which can lead to congestion and pressure on infrastructure. This can result in increased pollution, waste generation, and stress on local ecosystems.

2. Loss of Biodiversity: In some cases, mass tourism can lead to the destruction of natural habitats and loss of biodiversity. The development of hotels, resorts, and tourist infrastructure can encroach upon sensitive ecosystems, displacing wildlife and disrupting their habitats.

3. Pollution: The increased number of visitors brings with it an increase in pollution. Air pollution from transportation, such as planes and cars, and water pollution from cruise ships and recreational activities, can have detrimental effects on the environment. Improper waste management and littering can also degrade natural ecosystems.

4. Resource Depletion: The high demand for resources by tourists, including water, energy, and food, can deplete local resources. The extraction of water for hotels and resorts can strain water sources, especially in regions with limited water availability. The consumption of energy and non-renewable resources can contribute to environmental degradation.

5. Climate Change: Mass tourism is a significant contributor to carbon emissions due to transportation, accommodation, and recreational activities. Air travel, in particular, emits greenhouse gases that contribute to climate change. The increased carbon footprint from mass tourism can exacerbate the effects of global warming and impact local ecosystems.

6. Disturbance of Natural Ecosystems: Activities associated with mass tourism, such as hiking, snorkeling, and wildlife viewing, can disrupt natural ecosystems. Trampling on delicate flora and fauna, disturbing nesting sites, and stressing wildlife can have long-term consequences on the biodiversity and ecological balance of the destination.

Addressing these environmental impacts requires a concerted effort from both tourists and destinations. Implementing sustainable practices, such as promoting responsible tourism, investing in renewable energy, managing waste effectively, and preserving natural habitats, can help mitigate the negative effects of mass tourism on the environment. Additionally, raising awareness among tourists about their role in minimizing their ecological footprint and respecting natural resources is essential for long-term sustainable tourism.

Social and Cultural Impacts of Mass Tourism

Mass tourism can have profound social and cultural impacts on the destinations and local communities it attracts. While tourism can bring economic opportunities and cultural exchange, the rapid growth and influx of tourists can also have negative consequences. Here are some key social and cultural impacts of mass tourism:

1. Crowding and Displacement: The sheer numbers of tourists can result in overcrowding in popular tourist destinations. This can lead to a loss of quality of life for local residents, as public spaces become crowded and potentially inaccessible. Local communities may also face difficulties accessing essential services due to the prioritization of catering to tourists. In extreme cases, the displacement of locals from their homes and neighborhoods to make way for tourism infrastructure can occur.

2. Loss of Authenticity: Mass tourism can lead to the commodification and commercialization of local cultures and traditions. Tourist areas may be transformed to cater to the desires of visitors, eroding the authentic character of the destination. This can result in the loss of traditional practices, language, and customs, as local communities adopt tourist-friendly activities and performances.

3. Cultural Appropriation: The rise of mass tourism can bring with it the risk of cultural appropriation. Tourists may engage in activities or wear clothing that is significant to the local culture without appropriately understanding or respecting their significance. This can lead to the exploitation of cultural heritage and the misrepresentation of local traditions.

4. Strain on Infrastructure and Services: The influx of tourists can strain local infrastructure, including transportation, healthcare, and public facilities. Local communities may find it challenging to cope with the increased demands on resources, resulting in inadequate services for both tourists and residents.

5. Social Tensions: The presence of mass tourism can create social tensions between tourists and local communities. Differences in language, behavior, and cultural expectations can lead to misunderstandings and conflicts. Additionally, the economic disparities between tourists and locals can create a sense of inequality and resentment.

6. Loss of Community Identity: The transformation of a destination into a mass tourism hotspot can alter the identity and dynamics of local communities. Traditional livelihoods and community structures may be disrupted, and young generations may choose tourism-related jobs over traditional occupations, leading to the erosion of community cohesion and local identity.

Addressing these social and cultural impacts of mass tourism requires a collaborative approach between tourists, local communities, and governments. Measures such as promoting community-based tourism, encouraging cultural exchange, respecting local customs and traditions, and implementing sustainable tourism practices can help maintain the social fabric and cultural integrity of destination communities.

Economic Impacts of Mass Tourism

Mass tourism can have significant economic impacts on the destinations it attracts, bringing both benefits and challenges to local economies. The influx of visitors can generate revenue, create employment opportunities, and stimulate economic growth. However, it can also lead to a reliance on tourism, income inequalities, and the exploitation of resources. Here are some key economic impacts of mass tourism:

1. Job Creation: Mass tourism can provide employment opportunities for local communities, directly and indirectly. From hotel and restaurant staff to tour guides, drivers, and artisans, the tourism industry creates a diverse range of jobs, contributing to economic stability and reducing unemployment rates.

2. Economic Growth: The spending of tourists can have a positive impact on local economies. Tourists contribute to the local economy through accommodation bookings, dining at restaurants, purchasing souvenirs, and participating in activities and excursions. This expenditure can result in increased business revenues, tax revenues for the government, and overall economic growth.

3. Infrastructure Development: The growth of mass tourism often necessitates the development of infrastructure, such as hotels, resorts, restaurants, and transportation systems. This infrastructure development can boost local construction industries, stimulate investment, and improve the overall quality of life for residents.

4. Income Inequality: The economic benefits of mass tourism are not always distributed equally among the local community. In some cases, income inequality can arise, with a small portion of the population reaping the majority of the benefits while others struggle to access the opportunities created by tourism. This can contribute to social tensions and disparities within the destination.

5. Seasonality and Dependency: Mass tourism can lead to seasonality in employment and visitor numbers. Destinations may experience peak seasons with high visitor numbers and demand for services, followed by periods of low tourism activity. This seasonality can create challenges, as businesses and communities become dependent on the income generated during peak times, leading to economic instability during off-peak periods.

6. Resource Exploitation: The mass influx of tourists can put pressure on local resources, including water, energy, and natural landscapes. In some cases, resources may be overexploited to meet the demands of tourism, potentially harming the environment and impacting the long-term sustainability of the destination.

It is important for destinations to carefully manage the economic impacts of mass tourism, considering the sustainability and long-term viability of the local economy. This can include diversifying the tourism product, investing in infrastructure that benefits both visitors and residents, promoting responsible tourism practices, and prioritizing the well-being and inclusion of the local community in the tourism industry.

Sustainable Tourism as an Alternative

In response to the challenges posed by mass tourism, sustainable tourism has emerged as an alternative approach that aims to mitigate the negative impacts and promote responsible travel practices. Sustainable tourism focuses on the triple bottom line of economic, environmental, and social sustainability. Here are some key aspects of sustainable tourism:

1. Environmental Conservation: Sustainable tourism prioritizes the preservation and protection of natural resources and ecosystems. This includes promoting eco-friendly practices such as waste reduction, energy efficiency, water conservation, and the preservation of biodiversity. Destinations can implement sustainable infrastructure, promote sustainable transportation options, and encourage visitors to engage in environmentally responsible activities.

2. Community Empowerment: Sustainable tourism seeks to empower local communities by involving them in decision-making processes and ensuring their voices are heard. It emphasizes community participation, fair distribution of economic benefits, and the preservation of local cultures, traditions, and heritage. Community-based tourism initiatives can provide opportunities for direct engagement between tourists and local residents, fostering cultural exchange and mutual understanding.

3. Economic Benefits for Local Communities: Sustainable tourism emphasizes the importance of equitable economic benefits for local communities. It encourages the development of small and medium-sized enterprises, supporting local artisans, farmers, and service providers. By promoting local businesses and products, sustainable tourism aims to reduce leakages and ensure more of the tourism revenue stays within the destination community.

4. Education and Awareness: Sustainable tourism promotes education and awareness among tourists, residents, and industry stakeholders. By educating visitors about responsible travel practices, environmental conservation, and cultural sensitivity, they can make informed choices that contribute to sustainable tourism. Engaging local communities in educational initiatives can also help build support and understanding for sustainable tourism practices.

5. Responsible Tourism Behavior: Sustainable tourism encourages tourists to engage in responsible and mindful behavior while traveling. This includes respecting local cultures and traditions, minimizing waste and pollution, supporting local businesses, and being mindful of their impact on the environment. Sustainable tourism also encourages tourists to seek off-the-beaten-path experiences, reducing the strain on overtouristed destinations.

6. Collaboration and Partnerships: Sustainable tourism requires collaboration and partnerships among various stakeholders, including local communities, governments, tourism operators, and non-profit organizations. By working together, destinations can develop and implement sustainable tourism strategies, share best practices, and monitor and evaluate the effectiveness of initiatives.

By embracing sustainable tourism practices, destinations can strike a balance between the economic benefits of tourism and the preservation of their environment, culture, and community. Sustainable tourism offers an alternative approach that ensures the long-term viability and resilience of destinations, allowing future generations to continue enjoying the wonders of travel while protecting the planet and its people.

Mass tourism brings opportunities and challenges to destinations around the world. While it offers economic benefits, the rapid growth and influx of tourists can have negative impacts on the environment, local communities, and cultural heritage. It is crucial to address these challenges and promote sustainable tourism practices.

By understanding the factors contributing to mass tourism and its impacts, we can work towards finding solutions that balance the economic benefits of tourism with the preservation of natural resources, cultural integrity, and the well-being of local communities. Sustainable tourism offers an alternative approach that prioritizes economic, environmental, and social sustainability.

Destinations can adopt sustainable practices such as promoting eco-friendly initiatives, involving local communities in decision-making processes, preserving cultural heritage, and educating tourists about responsible travel behavior. By diversifying tourism offerings, managing visitor flow, and investing in sustainable infrastructure, destinations can mitigate the negative effects of mass tourism.

Furthermore, tourists also play a vital role in the transition to sustainable tourism. Choosing responsible and mindful travel practices, supporting local businesses, respecting local cultures, and minimizing environmental impact are essential for promoting sustainable tourism. By embracing sustainable tourism as individuals, we can contribute to the preservation and ethical enjoyment of destinations for generations to come.

In conclusion, mass tourism presents us with an opportunity to rethink how we travel and experience the world. By focusing on sustainable tourism practices, we can create a more balanced and harmonious relationship between tourism, the environment, local communities, and cultural heritage. It is through our collective efforts that we can ensure that travel remains a positive force for both present and future generations.

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Mass Tourism

Mass Tourism is a kind of tourism in which there is huge gathering of tourist in a destination and creates huge impact upon its carrying capacity. It includes the assembly of visitors, tourists or voyagers going to a similar destination put regularly in the meantime of year.  It is likewise considered as the ease approach to earn more profit in the destination and marketed as a packaged tour such as places of Manali, Shimla, Goa, Nainital as places of Mass tourism .Mass tourism added to the development of provincial and local and global tourism. In fact ass is a term that portrays individuals gathered together, or extensive quantities of individuals.  Mass tourism is a thought that has been a piece of scholastic and expert travel exchanges for long. 

• In the event that we go to history we see that in 1950  There were in all out 25 million visitor entries all around.
• There were 278 million tourist arrivals in 1980 globally.
• There were 528 million tourist arrivals in 1995 globally.
• There were 1.23 billion tourists in 2016 globally (UNWTO 2016) . 
• It is estimated of UNWTO that by the year 20130 there will be 1.8 billion tourists by 2030. 
• Mass tourism is the consequence of mass excursion implies individuals are having room schedule-wise to movement and unwind or take rest from work.
• In display time there is an expansion in the number of tourists since individuals are having more recreation time and discretionary income that is contributing for more mass tourism
• Additionally there are more individuals living past the retirement age who can appreciate tourism. 
• Mass tourism relies on specific variables for the development, for example, increment of relaxation time as well as the structure of time accessible and on the financial matters of tourism and friendliness industry. 
• The lifetime dispersion of extra time has likewise been a vital effect on mass tourism. 
• The growth of senior citizen with discretionary money has contributed for mass tourism

History of Mass Tourism 

• Tourism represents around 10 percent of the world’s GDP contribution and is one of the primary generators of business. 

In the early years of the twentieth century, tourism kept on growing as an outcome of expanding income, premium and friendly states of mind, and changes in individuals’ travel patterns.

 Advances in transport enabled individuals to movement in masses. 

• Indeed, mass creation and mass utilization was the method of reasoning of that period. 
• In early eighteenth century, travel was as yet a curiosity for the masses, and the homogeneous character of the request prompted the generation of institutionalized items that could suit everybody. 
• The interest for tourism is affected by the image markers who adequately make vacation spots. 
• This is a different industry and incorporates originators of lodgings and attractions and in addition media and travel writers.  
• The idealistic hover of mass tourism has five principle stages; regardless, mass tourism developed in the USA in the decades of nineteen thirties. 

Two imperative conditions were: the spread of paid holidays and the expansion of auto cars. The development of motel chains likewise gave the important settlement framework to the rising tourism industry.

The goals of most visitors were waterfront region and spa resortregionss. There was some common laborers tourism in Europe as of now coordinated at the coastal. 

First Stage of Mass Tourism (1930s onwards)

• From the decade of 1930s onwards, the development of car invigorated. 
• During second world war the advancement of  aviation technology started
• Growth in aviation sector enhanced the travel of wealthy people of the world. The beginning of holiday camps encouraged middle and low class people to travel for the sake of leisure.  
• The moment accomplishment of the idea brought about the development of low cost accommodation and facilities everywhere throughout the coastal areas and beaches.

Second Stage of Mass Tourism (1950’s)

• In the second stage in the fifties household mass tourism developed in Europe fuelled by recreation time and auto car possession.
• The beaches and seaside areas were the  main tourism destinations for rural and coastal tourism in many countries.  

Third Stage of Mass Tourism (1960’s)

• In the third stage the late sixties mass tourism built up another measurement, being progressively internationalized. 
• In the vicinity of 1950 and 1988, the quantity of global travellers expanded from 25 million to 389 million. 

Fourth stage of Mass Tourism (1970’s)

 In the fourth stage there was an Europeanization of global tourism from the 1960s. 

As indicated by the World Tourism Organization, globally there were 405 million worldwide tourists in 1989; the developments were for the most part inside that mainland. 

The development of mass tourism was encouraged by the facilitating of movement directions and by the development of the universal air travel industry. 

Fifth stage of Mass Tourism (Late 20 th Century)

• In the last stage in the late twentieth century there has been a globalization of the tourism business. 
• Globalization has happened as an ever increasing number of nations have progressed toward becoming bolted into universal travel.
• Tourism from Japan, Europe, North America, Australia, India and the Middle East has turned out to be progressively internationalized.
• In the meantime, the scope of goals of mass tourism has expanded. 

Reasons for growth mass tourism

Explanations behind mass tourism are as per the following: 

• Sustained flourishing and resulting ascend in the pay of the general population
• Increase in paid recreation time           
• Rise in instructive standard;
• Reduction in the measure of family
• Development of good correspondence framework
• Growth of travel agents and tour operators
• Monotony of work life in an industrialized society
• Growth in the quantity of International Conferences

Advantages of Mass Tourism

• Jobs are produced by tourism in numerous territories – in the underlying development of the resorts, in movement, in sustenance arrangement and in other administration related businesses. 
• Local people get advantage specifically from work 
• Roads, rail,  power and other services are developed for tourists, local people also get advantage from these infrastructure. 
• Transport services are created 
• The local duty and tax base builds of local government/board increasers that can be used for schools, human services and social administrations. 
• Tourists present new esteems and societies and find out about new societies this causes social comprehension 

Disadvantages of Mass Tourism

1) Various international companies also become the part of business in – this can bring about the leakage of benefits to other countries.

2 Jobs can be occasional – particularly in shoreline and skiing based resorts. Individuals can consequently wind up out of work in the nearby season. 

• Tourists devour tremendous measures of assets including sustenance and water – this sort of tourism is especially unsustainable in this way. 
• Tourists present new esteems and societies – this causes social contamination. 
• Land is lost from cultivating to tourists infrastructure and improvements.

FACTORS CONTRIBUTED THE GROWTH OF MASS TOURISM 

• The variables that made room for mass tourism for its brilliant age are specifically technology, generation and management related changes in the advance. 
• The hotel chains, airlines, business ventures, travels and short breaks have been the elements that helped advancement of mass tourism in the advance. 
• Tour operators, sanction flights, and comprehensive tours particularly occasion package tours are the identifiers of mass tourism. 
• The factors that changed the world tourism business and appropriately mass tourism could be condensed as being technology, air transportation, settlement organizations, tour operators, combinations and mass utilization relying upon occasion needs. 

Role of Technology in Mass tourism

• Technology today is seriously associated with every one of the enterprises, controlling the business world and the tourism business isn’t the special case.
• The effects of technology are generally observed on the aircrafts, credit cards and travel checks, computers reservation systems etc has made travel more easy and accessible
• The technology helped to make the correspondence among coordinators and manufacturers of services when the tourism business’ mass tourism age is considered. 
• Technology has straightforwardly influenced tourism on four noteworthy subjects: aircrafts, plastic cards and travel checks, computers and reservation systems. 
• The essential impact of technology on the aircraft technology is connected with the Second World War. 
• There was a growth of vast number of experienced pilots. 
• There was huge increase in interest among people about flying, as a huge number of military and civilians experienced their first flight journey. 
• Increased information of the climate; 
• Improved maps and information of remote landscape; 
• Construction of thousands of airfields in wide parts of the world; 
• In the early years of mass tourism, computer technology was still in its early stages. Along these lines, computers were utilized mostly to plan and conveyance procedure of the tourist item. 
• Computers were increasingly the facilitators of the brilliant time of mass tourism. 
• The present computers are additionally identifiers in either generation or showcasing phases of the tourism business with the assistance of the correspondence innovations. 
• The most eminent effect of the technology in the brilliant age is connected to the Computer Reservation Systems (CRSs). 
• Airlines, hotels and tour operators set up their own CRSs. CRSs in the early years were serving moronic terminals without intranet or web and they were not working synchronously.

 A. Air transportation  

• Air transportation enhanced tourism significantly globally; unlike every other transportation mode in modern tourism it eased the accessibility of destinations and comprehensive tours.
• The two most critical parts of international package tour was accommodation and air travel 
• Today, there are more than 365 Commercial Airlines worldwide and there are around 5000 airlines with IATA codes.
• The more imperative improvement of air transportation with respect to mass tourism is the sanction flights and the equivalent rights which were given to contract and booked organizations for the new headings in 1960. 
• By methods for the said rights, monopolist air transportation showcase has ended up being more sensible for tour operators. 
• The airlines could arrange flights with the liberalizations to new goals that were beforehand worked just by the booked airlines. 
• The travellers were the most profited leg of these changes and liberalizations. 
• Tourists could discover more contrasting options to more goals with better administrations here and there, and paying not exactly previously. 
• Notwithstanding, this was another shoot impact for mass tourism’s brilliant age that more individuals could compose their own movement. 
• Tour operators and the chain hotels and airline companies were the main determinants in the advancement of mass tourism. 
• The development of hotels, motels, resorts,  ascent of lavish hotels being worked everywhere throughout the nation , chain hotels and the airline companies being the initiator of mass tourism. 
• Surface and the rail transportation decided the advancement of accommodation organizations, prompted the development of new hotels and motels in goals and junction.
• The beginning of the airline business flagged the start of the end, for longseparate rail benefits as well as, more conclusively, for the considerable steamship companies.
• The appearance of air transportation prompted an exponential development as tourists could travel anyplace with a quick, dependable and routine system.
• The expanding number of individuals voyaging brought about the regulation of little, free hotels changed over to multi-accomplice companies, working with establishment system, profiting money related instruments, for example, renting, management contracts and so forth. 
• Multinational hotel companies had likewise made imperative interests in the creating nations. 
• Tourism was acknowledged to be a critical medium for expanding work openings and decreasing the outside money deficiency in the developing countries.
• Mass tourism is fundamentally created in types of package tours from various countries to emerging and developed tourist destinations.
• Tour operators in developing nations arranged package tours by making contracts with accommodation principals and airline companies, and offered these tours to customers in movement offices by means of movement writing, for example, pamphlets, flyers and so on.

Some Serious Issues That Causing Tourism Problems

• The tourism emergency is the effects that including 800 million extra universal guests for each year to the tourism business, also the expansion of tourism visits that may happen inside national outskirts. 
• Including 800 million guests a year is what might as well be called including 8 or 9 Walt Disney Worlds to the tourism industry.
• The difficulties of how to build offices, give vitality, water and waste management, grow new nourishment supplies, and ensure cultural legacies of local groups, is an immense emergency, to be sure. 
• The treats of mass tourism have taken numerous structures. For instance, as of now we have seen what happens when: 
• Coastal tourism offices with poor development are hit by sea tempests. 
• Tourist destinations are suffering from shortage the water supply far from the local community to serve tourist resorts. 
• Various tourist spots going from net exporters to net shippers of sustenance.
• Increased vitality utilization and coming about carbon discharges. 
• Increased waste and contamination issues. 
• Increased clashes with indigenous societies and land proprietorship. 

Then again, tourism can likewise bring numerous positive advantages and really enhance the manageability of a community. A portion of the potential positive effects include: 

• Financial commitments for community improvement and environmental assurance. 
• Improved environmental management and planning. 
• Increased environmental training and mindfulness programs. 
• Improved security and authorization of environmental laws and directions. 
• Improved zoning and construction laws for environmental assurance and calamity diminishment. 
• New work openings and monetary advancement for destitution stricken territories. 
• There are numerous cases of what people and associations are doing to enhance nature for tourism and local groups. 

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Mass Tourism vs Sustainable Tourism: Comparison for Eco-Friendly Traveling

As awareness of our environmental impact grows, the discussion around mass tourism versus sustainable tourism gains momentum. Both have their roles, but understanding their effects on our travel destinations is crucial. Are we benefiting the places we visit, or are we part of the problem? This piece delves into their differences, similarities, and the pros and cons, guiding you toward travel choices that are enjoyable and responsible.

Table of Contents

What is mass tourism and what is sustainable tourism?

Mass tourism is when numerous tourists flock to a destination simultaneously. It’s characterized by large groups, often attracted by affordable, easy-to-book travel packages from big companies. While convenient and budget-friendly, this tourism style can overburden local resources, harm the environment, and disrupt community life.

Contrastingly, sustainable tourism is the considerate alternative, focusing on the long-term effects of travel on destinations. It aims to reduce negative impacts and enhance positive contributions to local cultures and economies. Choosing this path means aiding in the preservation of destinations for the future, a step towards supporting local economies .

Key differences between mass tourism and sustainable tourism

• Visitor numbers: Mass tourism draws large crowds, whereas sustainable tourism advocates for fewer, more manageable visitor numbers.
• Environmental impact: Mass tourism can cause significant ecological damage, while sustainable tourism strives to reduce such impacts.
• Economic contribution: Mass tourism might not always benefit local economies significantly, unlike sustainable tourism, which seeks to bolster local economic growth.
• Cultural interaction: Tourists in mass tourism scenarios often engage with local cultures superficially, whereas sustainable tourism encourages meaningful cultural interactions.
• Longevity: Mass tourism is about immediate benefits, whereas sustainable tourism focuses on long-term viability, an approach that often requires more investment .

Key similarities between mass tourism and sustainable tourism

Despite their differences, both tourism types share some commonalities:

• Travel motivation: Both cater to people’s desire to explore and experience new cultures.
• Economic impact: They both contribute to local and global economies.
• Resource usage: Both require resources like accommodation and transportation, albeit in different manners.
• Job creation: They generate employment in the destinations they touch.
• Cultural exchange: Both forms of tourism facilitate cultural exchanges, though sustainable tourism does so more respectfully and often involves more planning and research .

Pros of mass tourism over sustainable tourism

• Ease of planning: Mass tourism’s pre-arranged packages simplify travel, offering a straightforward, hassle-free experience for tourists.
• Cost-effectiveness: Leveraging economies of scale, mass tourism can be more budget-friendly, making travel more accessible to a broader audience.
• Economic boost: In the short term, mass tourism can inject substantial financial resources into local economies, increasing demand for services and goods.
• Global awareness: Exposure to different regions through mass tourism can broaden knowledge and understanding of diverse cultures.
• Job creation: Especially during peak seasons, mass tourism can generate numerous employment opportunities, albeit often temporary.

Cons of mass tourism compared to sustainable tourism

• Environmental strain: The high volume of tourists can lead to pollution, littering, and harm to natural habitats.
• Overcrowding: Popular destinations may suffer from excessive tourist numbers, putting pressure on local infrastructure and resources.
• Cultural superficiality: There’s a risk of shallow engagement with local traditions and customs, potentially leading to misunderstandings or disrespect.
• Seasonal employment: The jobs created are frequently seasonal, offering limited long-term security for residents.
• Economic disparity: The profits from mass tourism don’t always benefit the local community directly and may not contribute to conservation efforts.

Pros of sustainable tourism over mass tourism

• Environmental stewardship: Sustainable tourism prioritizes ecological preservation, aiming to minimize tourism’s footprint and promote conservation.
• Cultural depth: It fosters a profound appreciation and respect for local traditions, aiding in their preservation for future generations.
• Local prosperity: This tourism model ensures a more significant portion of financial benefits remains within the community, supporting local enterprises.
• Quality experiences: Focusing on meaningful interactions rather than sheer visitor volume, sustainable tourism offers enriching and memorable experiences.
• Stable employment: By promoting tourism outside peak seasons and diversifying attractions, sustainable tourism can offer more consistent job opportunities.
• Educational opportunities: Tourists often gain insights into environmental conservation and cultural respect, enhancing the trip’s value beyond mere leisure.

Cons of sustainable tourism compared to mass tourism

• Higher costs: Implementing sustainable practices can be more expensive, which might translate to higher prices for travelers, contrasting with the cost-effectiveness of mass tourism.
• Limited spots: To avoid overtaxing resources, sustainable tourism might cap the number of visitors, which could make securing a spot more challenging.
• More planning required: Without the convenience of pre-packaged deals, travelers might need to invest extra effort into organizing their sustainable trips.
• Accessibility issues: Not all destinations offer sustainable options, potentially limiting choices for eco-conscious travelers.
• Growth pace: The focus on long-term benefits in sustainable tourism might mean slower immediate growth compared to the rapid expansion seen in mass tourism.
• Infrastructure: Some sustainable destinations might lack the extensive infrastructure that mass tourism spots offer, which could affect convenience for travelers.

Situations when mass tourism is preferable

• Budget constraints: For those prioritizing affordability, mass tourism’s cost-effective options can be more appealing.
• Limited planning time: The ready-made packages of mass tourism are ideal for travelers with little time to arrange their journeys.
• Popular attractions: If visiting well-known landmarks is a priority, mass tourism might offer more straightforward access to these sites.
• First-time travelers: The structured nature of mass tourism can provide a sense of security and ease for novice travelers.
• Large group travel: Coordinating travel for many people can be simpler with mass tourism’s group-friendly options.

Situations when sustainable tourism is the better choice

• Environmental concern: Travelers passionate about conservation should lean towards sustainable tourism to align with their values.
• Seeking authenticity: For a more genuine and immersive experience, sustainable tourism offers unique insights into local life and culture.
• Cultural engagement: Those looking to deeply connect with local communities will find sustainable tourism more fulfilling.
• Avoiding crowds: Travelers preferring tranquility and less congested destinations will benefit from the ethos of sustainable tourism.
• Economic impact: Choosing sustainable tourism supports local economies more directly, ensuring that tourism benefits are more evenly distributed.
• Educational aspect: For those looking to learn about environmental conservation and cultural preservation, sustainable tourism provides valuable learning opportunities.

By considering these factors, travelers can make informed decisions that align with their preferences, budget, and values, ensuring a more fulfilling and responsible travel experience.

Mass Tourism vs Sustainable Tourism Summary

In our exploration of mass versus sustainable tourism, we’ve dissected their benefits and drawbacks. Your choice hinges on personal needs and values. Yet, as we strive to be more conscientious travelers, pondering the long-term effects of our journeys is vital. Opting for sustainable tourism ensures the preservation of our treasured destinations for posterity. Travel is about celebrating and respecting our world, not depleting it.

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Jessica Patterson

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Mass tourism and Types Of Tourism

The mass tourism.

Academics have defined mass tourism as travel by groups on pre-scheduled tours, usually under the organization of tourism professionals. This form of tourism developed during the second half of the 19th century in the United Kingdom and was pioneered by Thomas Cook. Cook took advantage of Europe's rapidly expanding railway network and established a company that offered affordable day trip excursions to the masses, in addition to longer holidays to Continental Europe, India, Asia and the Western Hemisphere which attracted wealthier customers. By the 1890s over 20,000 tourists per year used Thomas Cook & Son.

The relationship between tourism companies, transportation operators and hotels is a central feature of mass tourism. Cook was able to offer prices that were below the publicly advertised price because his company purchased large numbers of tickets from railroads. One contemporary form of mass tourism, package tourism, still incorporates the partnership between these three groups.

Travel developed during the early 20th century and was facilitated by the development of the automobiles and later by airplanes. Improvements in transport allowed many people to travel quickly to places of leisure interest so that more people could begin to enjoy the benefits of leisure time.

In Continental Europe, early seaside resorts included: Heiligendamm, founded in 1793 at the Baltic Sea, being the first seaside resort; Ostend, popularised by the people of Brussels; Boulogne-sur-Mer and Deauville for the Parisians; Taormina in Sicily. In the United States, the first seaside resorts in the European style were at Atlantic City, New Jersey and Long Island, New York.

By the mid-20th century, the Mediterranean Coast became the principal mass tourism destination. The 1960s and 1970s saw mass tourism play a major role in the Spanish economic "miracle".

The terms tourism and travel are sometimes used interchangeably. In this context, travel has a similar definition to tourism but implies a more purposeful journey. The terms tourism and tourist are sometimes used pejoratively, to imply a shallow interest in the cultures or locations visited. By contrast, traveler is often used as a sign of distinction. The sociology of tourism has studied the cultural values underpinning these distinctions and their implications for class relationsç

Discover More About Tourism

Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be domestic (within the traveller's own country) or international, and international tourism has both incoming and outgoing implications on a country's balance of payments.

Tourism numbers in 2000s recession

Tourism numbers declined as a result of a strong economic slowdown (the late-2000s recession) between the second half of 2008 and the end of 2009, and in consequence of the outbreak of the 2009 H1N1 influenza virus, but slowly recovered until the COVID-19 pandemic put an abrupt end to the growth. The United Nations World Tourism Organization estimated that global international tourist arrivals might decrease by 58% to 78% in 2020, leading to a potential loss of US$0.9–1.2 trillion in international tourism receipts..

International Tourism Affected in 2020

Globally, international tourism receipts (the travel item in balance of payments) grew to US$1.03 trillion (€740 billion) in 2005, corresponding to an increase in real terms of 3.8% from 2010. International tourist arrivals surpassed the milestone of 1 billion tourists globally for the first time in 2012, emerging source markets such as China, Russia, and Brazil had significantly increased their spending over the previous decade.

Global tourism 2020

Global tourism accounts for c. 8% of global greenhouse-gas emissions, as well as other significant environmental and social impacts that are not always beneficial to local communities and their economies. For this reason, many tourist development organizations are beginning to focus on sustainable tourism in order to mitigate negative effects caused by the growing impact of tourism. The United Nations World Tourism Organization emphasized these practices by promoting tourism as part of the Sustainable Development Goals, through programs like the International Year for Sustainable Tourism for Development in 2017, and programs like Tourism for SDGs focusing on how SDG 8, SDG 12 and SDG 14 implicate tourism in creating a sustainable economy.

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Six reasons why mass tourism is unsustainable

"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." -- Buckminster Fuller

Despite the slow but steady increase in the number of enterprises claiming to be responsible or green, the fact remains that the current system of mass international tourism is utterly unsustainable.

Thanks to the application of the same industrial model developed for cars, houses and consumer goods, international tourism has exploded in size since the 1950s and swept into virtually every nook and cranny of the planet, washing up cash, jobs, golf courses, airports and enormous amounts of real estate.

Claimed by the UN World Tourism Organisation as a stimulant of economic recovery, tourism is, undoubtedly, a force to be reckoned with. It generates more than $2.1tn in annual revenues. In many countries and regions of the world, tourism is now the primary source of foreign exchange, employment and cash.

The to 1.8 billion travelers within the next 17 years, yet many remain in denial that the industry is based on a finite and limited supply of attractions, or accessible places rich in scenic beauty or culture.

The industry resembles a high-speed train, crammed with passengers with cheap tickets, racing toward a cliff edge. So it's worth asking why this challenge generates so little debate in the press and in general business literature.

Ending the unsustainable travel addiction

Clearly the media makes a lot of money from advertising holiday locations around the world, but on a broader level, perhaps providers, customers and regulators have each become so addicted to the promise and pleasures of cheap and frequent travel that the prospect of going without is simply too much to contemplate. Perhaps a form of "willful blindness" has infected us all.

The challenge turns out to be far more complex than just the prospect of run-away volume growth on a finite planet. Many sectors are running themselves into the ground financially as margins dwindle to razor thin. Meanwhile, thanks to congestion or overuse of scarce water and land resources, many destinations are destroying the landscapes and attractions, both natural and cultural, on which they depend.

I have come up with six key reasons why the current tourism model is way past its prime and why more of us need to focus on creating alternatives:

1. Mass industrial tourism is based on the assembly, distribution and consumption of packaged products and, as a consequence, one product is substitutable for another. The commodification of what should be revered as unique is further aggravated by the application of industrial cost cutting strategies of homogenisation, standardisation and automation that further strip out any remaining vestiges of difference, let alone mystique. Tourists "do" places and rarely get the chance to stand in awe and wonder.

2. In most youthful destinations, low barriers of entry and zero regulation encourage rapid growth and speculation. Both local politicians and often not-so-local developers benefit enormously from this growth, but rarely stay put long enough to have to cope with the crises caused by overcapacity and volatile demand.

3. The product is perishable - it's a time-based service - and can't be stocked. So when capacity goes up and demand declines, price discounting is the adaptive tactic of choice.

4. Technological connectivity and price comparison engines have shifted purchasing power to consumers, who have been convinced, by repeated discounting, that cheap travel is now a right - not a privilege. This accelerates the downward pressure on prices and yields.

5. Residents of tourism hotspots, who may have welcomed the first influx of visitors, soon find that cheap travel doesn't reduce their costs. Visitors cause land, food, water, housing and infrastructure prices to increase at a rate closely correlated with the decline in tourism operators' margins. Sadly, more tourism often means less benefit to the host communities.

6. Having fought so hard to be recognised as an industry, the tourism community fragments back into its specific sectors when issues of waste, carbon, water scarcity and other "externalities" are raised. Airlines don't pay taxes on aviation fuel and have fought carbon-related charges for decades.

What's to be done

We need to develop the idea of conscious travel and start to imagine a better alternative. Unfortunately, there is no magic wand or silver bullet; change will need to occur at the grassroots level, one destination at a time.

It will first and foremost require hosts to wake up and see their world differently - not as a resource to be exploited, but as a sacred place to be protected and celebrated for its uniqueness.

Second, it is important they start to view their customers not as mere units of consumption, but as guests seeking to be healed and transformed. Our conscious or mindful alternative is about less volume, congestion, hassle, destruction and harm and about more meaning, purpose, value, peace and fulfillment. In short, not more but better.

Tomorrow, on Guardian Sustainable Business, I will explore how we can start to move in this direction .

Anna Pollock has 40 years experience working as a strategist, analyst and change agent for travel destinations around the world. She is the founder of Conscious Travel .

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21 Fascinating Types of Tourists Around The World

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

There are so many different types of tourists around the world and it is important that we understand the different types of tourists in order to be able to ensure that the tourism industry meets their needs. Heck, it wouldn’t make sense to try to sell kids clubs tickets to tourists are are mostly elderly and without young children, just as it wouldn’t make much sense to sell  volunteer tourism  trips to tourists who just want to relax by the poolside for their annual vacation!

From a tourism management perspective, we need to understand the different types of tourists so that we can provide each tourist type with the products and the services that best suit their needs and  demands . So in this article I will introduce you to the the major types of tourists, are you ready to learn more? Read on….

Cohen’s types of tourists

Cohen’s tourist typology was one of the first major typologies developed in the travel and tourism industry. Cohen said that types of tourists can be put into four categories- I have explained these briefly below (if you want a more comprehensive explanation, read my article on  Cohen’s tourist typology ).

Drifters typically have an authentic and deep  immersive tourism  experience, opting for staying with members of the local community rather than in hotels and spending their time in the local community. They seek adventure and plan their own itineraries. This type of tourist always opts for novelty over familiarity- you won’t see a Drifter eating in McDonalds or shopping in Zara! The Drifter is the type of tourist that is least connected with the mass tourism industry.

The Explorer

Explorers also seek novelty over the familiar, however these types of tourists do often have a little more interaction with the commodities associated with the tourism industry. For example, an Explorer may travel independently and enjoy an immersive cultural experience, but they may rest their head on a hotel pillow at the end of the day. This type of tourist will generally eat and shop local, but don’t be surprised if they enjoy a Big Mac from time to time too.

The Individual Mass Tourist

The Individual Mass Tourist seeks the familiar rather than the new. These types of tourists want familiar food, they want to be able to communicate in a familiar language and they want to stay in  types of accommodation  that they are familiar with. However, the Individual Mass Tourist is not constrained by the likes of group tours and activities- yes, they may book their holiday through a travel or use a local tour guide, but they will typically opt for solo travel over group tours.

The Organised Mass Tourist

The Organised Mass Tourist seeks the familiar, typically as part of an organised group. These types of tourists seek the familiar over novelty every time and they are often found with tour guides and undertaking group tours. The Organised Mass Tourist will generally have an itinerary or a plan and they will stick to it.

Plog’s types of tourists

Stanley Plog is another tourism academic who categorised types of tourists in his model of Allocentricity and Psychocentricity. Essentially, he grouped tourists into three types and then mapped this to the way that a destination may rise and fall in popularity. I won’t go into the details of Plog’s theory here, but if you do want to learn more you can head on over to my article ‘ Plog’s model of allocentricity and psychocentricity: Made easy ‘

Allocentric tourists

According to Plog, the allocentric tourist is most likely associated with destinations that are un(der)developed. These types of tourists might be the first tourists to visit an area. They may be the first intrepid explorers, the ones brave enough to travel to the ‘unknown’. Allocentric tourists like adventure. They are not afraid of the unknown. They like to explore.

Allocentric tourists are often found travelling alone. They are not phased that the destination they are visiting doesn’t have a chapter in their guidebook. In fact, they are excited by the prospect of travelling to a place that most people have never heard of!

Psychocentric tourists

Psychocentric tourists are the opposite to allocentric tourists. Psychocentric tourists are most commonly associated with areas that are well-developed or  over-developed for tourism . Many people will have visited the area before them- it has been tried and tested. These tourists feel secure knowing that their holiday choice will provide them with the comforts and familiarities that they know and love.

Psychocentric tourists travel in organised groups. Their holidays are typically organised for them by their  travel agent . These travellers seek the familiar. They are happy in the knowledge that their holiday resort will provide them with their home comforts. The standard activity level of psychocentric tourists is low. These types of tourists enjoy holiday resorts and  all inclusive packages . They are components of  enclave tourism , meaning that they are likely to stay put in their hotel for the majority of the duration of their holiday. These are often repeat tourists, who choose to visit the same destination year-on-year.

Mid-Centric tourists

Mid-centric tourists fall somewhere in the middle- these types of tourists like some adventure, but also some of their home comforts. Perhaps they book their holiday themselves through dynamic packaging, but then spend the majority of their time in their holiday resort. Or maybe they book an organised package, but then choose to break away from the crowd and explore the local area.

Types of tourists by destination type

It is common for types of tourists to be grouped by the destination type. This typically encompasses four major categories, as I have explained below.

Domestic tourists

Domestic tourism  is the act of travelling for business or leisure within one’s home country.  According to the UNWTO , a person must be away from their usual place of residence (but still in their home country) for at least one night to qualify as a domestic tourist.

Popular destinations for domestic tourism include the USA, India and China . This is because they are big countries with a variety of tourist experiences to offer.

International tourists

International tourism  is the act of travelling overseas for business or leisure. International tourism is one of the biggest industries in the world. Which tourists visit which destinations is determined by a number of different factors, such as distance to travel, cost of living in the  traveller generating region and the tourism destination region , the tourist ‘s culture, disposable income and a range of other factors.

Inbound tourists

Inbound tourism  is the act of someone travelling to a country other than that of where they live for the purpose of tourism.

Many countries around the world rely on inbound tourism. Inbound tourism is often seasonal, meaning that many destinations will have evident peak, shoulder and low seasons. This is often dependant on weather conditions (for example sun or snow ) and school and public holidays.

Outbound tourists

Outbound tourism  is the act of travelling ‘out’ of your home country for the purposes of tourism. Outbound tourism does not include the purchasing of good or services before or after the trip within the tourism generating country.

The terms outbound tourism and inbound tourism are often used interchangeably. This is because a tourist who is travelling internationally is both an outbound tourist (because they travel OUT of their home country) and an inbound tourist (because they travel IN to another country).

Types of tourists by tourism type

Many people will differentiate types of tourists according to the type of tourism that they are undertaking. Whilst this  can  be useful, it can also become rather complication when you consider how many different types of tourism there are! Below I have outlined some of the most common types of tourists according to tourism type, but I do suggest that you also take a look at this article, which outlines  150 different types of tourism !

Sustainable tourists

Sustainable tourism is one of the most important types of tourism, if not THE most important type of tourism that there is and more and more tourists are embracing sustainable tourism nowadays than ever before.

Sustainable tourism , also often referred to as  responsible tourism , relies on the premise of taking care of the environment, society and economy. Sustainable tourism principles intend to minimise the negative impacts of tourism, whilst maximising the positive impacts.

Ethical tourists

Ethical tourism  refers to tourism that benefits the people and the environment involved. It is closely aligned with the concepts of sustainable tourism and responsible tourism. Many tourists now seek advice on  how they can be ethical tourists  and implement this into their travel decisions and behaviours.

Experiential tourists

Experiential tourism  is derived from the concept of experiential learning, whereby a person learns and creates meaning through their experiences. Therefore, these types of tourists focus on immersion with a particular destination, its culture, people, customs and histories. Experiential tourism is popular amongst backpackers, students and tourists looking for an authentic and deep travel experience.

Adventure tourists

Adventure tourism  is one of the most exciting types of tourism. Adventure tourism is tourism which involves a degree of risk. It typically requires specialist skills or physical exertion. Adventure tourists might go rock climbing, skydiving, white water rafting, mountain climbing, zip-lining and paragliding, to name just a few examples.

Dark tourists

Dark tourism , also known as black tourism, thanatourism or grief tourism, is tourism that is associated with death or tragedy.

The act of dark tourism is somewhat controversial, with some viewing it as an act of respect and others as unethical practice. Popular dark tourism attractions include Auschwitz, Chernobyl and Ground Zero. Lesser known dark tourism attractions might include cemeteries, zombie-themed events or historical museums.

Cultural tourists

Cultural tourism  is the act of travellers visiting particular destinations in order to experience and learn about a particular culture. This can include many activities such as; attending events and festivals, visiting museums and tasting the local food and drinks. Cultural tourism can also be an unintentional part of the tourism experience, whereby cultural immersion (with the local people, their language, customs, cuisine etc) is an inevitable part of a person’s holiday.

Ecotourists

Ecotourism  is a form of tourism directed at preserving fragile environments and eco-systems. Ecotourism commonly occurs in threatened natural environments, where the intention is to provide conservation. Ecotourism efforts include building tourist facilities that have minimal impact on the natural environment, adopting the use of products such as compost toilets or solar-powered electricity.

Ecotourism has become somewhat of a ‘buzz word’ in recent years and is closely related to the concept of  sustainable tourism .

Medical tourists

Another type of tourist that is increasing rapidly are Medical tourists.  Medical tourism , also known as health tourism, refers to the act of travelling to another destination for the purpose of medical treatment. Motivations of medical tourists may include reduced costs for treatments or higher quality of provision. Medical tourists may seek life-saving treatments unavailable to them at home, cosmetic surgery or dental procedures amongst a range of other medical needs. Popular destinations include India , Turkey and Panama.

Religious tourists

Religious tourism , also known as faith tourism, refers to the act of travelling for the purposes of religious pilgrimage, missionary, or interest. A branch of  cultural tourism , religious tourism constituted some of the earliest tourism forms. Not all religious tourists conform to beliefs of or religious practices of the attractions/destinations that they are visiting which can cause conflict between visitors and worshippers. Popular religious tourism destinations include Israel, Mecca and Varanassi.

Business tourists

Business tourism , or business travel, is one of the most important types of tourism there is, because it is so big! Business tourism is essentially a form of travel which involves undertaking business activities that are based away from home.

Business tourism activities includes attending meetings, congresses, exhibitions, incentive travel and corporate hospitality.

The traveller versus tourist debate

I would like to finish off this article by paying reference to a debate that I see referenced a lot by my fellow travel bloggers- the tourism versus traveller debate- and I would like to debunk it.

There are many people who claim that they are not a tourist, but instead they are a ‘traveller’. They claim that this is because they enjoy immersing themselves into the local culture and avoiding  mass tourism  places. However, I would like to point out (as I explain in more detail in my article on the  definition of tourism ), that these people are indeed tourists, just as much as anyone else is a tourist.

As I have demonstrated throughout this article, there are many different types of tourists- yes, some enjoy local experiences and avoiding packaged, commodified and mass tourism products, and other types of tourists are at their happiest while sipping a cocktail by the pool in their  all inclusive holiday resort . It doesn’t matter exactly what we do on our travels- if we are travelling away from home to see and experience new and different places, we are tourists.

Types of tourists- further reading

If you enjoyed this article outlining the different types of tourists, I am sure that you will enjoy these articles too!

• What is alternative tourism and why is it growing so fast?
• Where to find a job in travel and tourism
• The fascinating history of tourism
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Philippines divers plant nurseries for damaged coral

STORY: The Philippines is one of the most marine resource-rich countries in the world.

It counts 600 types of native corals and 2,000 species of fish.

But rising sea temperatures and human destruction is pushing many corals in the archipelago to the brink– endangering the ecosystem as well as tourism.

In the coastal town of Bauan– which has built its reputation on its stunning reefs– conservationists are fighting back by planting nurseries, where the next generation of corals can grow back stronger than before.

Carmela Sevilla has run a diving resort in Bauan for around 19 years.

In that time, she has seen the coral population suffer from rising temperatures, typhoons, as well as threats like plastic waste and dynamite fishing.

To protect the natural wonders upon which her livelihood depends, Sevilla devised a plan to begin planting nurseries for damaged, or ‘orphaned,’ coral.

She invited likeminded conservationists like Sam Shu Qin from Singapore to join the initiative.

Together, the team has so far collected 64 pieces of orphaned coral for the nursery.

"So for now what we are doing is we're attaching coral skeletons, we're attaching the corals skeletons on this net. It will serve as the base for the grafted corals, the corals that we want to propagate."

Divers then plant the rafts at sea.

Sevilla and her team hope to one day replant the rescued coral back in the wild.

But considering the coral growth rate is only one or two centimeters per year, that process that could take years.

Sevilla knows the nursery won’t solve the climate crisis alone, but she believes in the power of grassroots initiatives like this one.

“Everything that creates an influence has always started small. So I think that small efforts are what will make a difference because it builds up over time, it builds up slowly, and it's something that can last, and it helps create an impact on people."

In 2020, parts of this region suffered a mass coral bleaching event, which occurs when high temperatures turns coral white through algae loss.

And according to the U.S. National Oceanic and Atmospheric Administration, parts of the Philippines may experience more bleaching in the next three months– in what is likely to be declared a fourth mass global bleaching event.

Shu Qin believes the nursery project can help identify corals that are more resilient to climate events like the one on the near horizon.

“So sometimes some corals when they bleach and they recover, you know they can be a little stronger than their friends, right, so you want to really propagate that stock.”

“If we select those that are actually more tolerant to climate change, to higher temperature, that can survive higher temperature, then you can actually propagate more, so next time you are actually like building a reef of the future.”

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