tourism statistics in thailand

Thailand Tourism Statistics for 2021

The Ministry of Tourism of Thailand has published the latest Tourism Statistics for the past year 2021 . As you know, Thailand started the Phuket Sandbox program on 1st July 2021 and later on, on 1st November , started the Test and Go program. Those 2 options allowed tourism to travel back to Thailand.

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Some interesting data from the Thailand Tourism Statistics 2021

▪️ The total of tourists that arrived to Thailand on 2021 was 427,869 people. Far from the 39.9 million of 2019.

▪️ 54% of them arrived in December.

▪️ 75% of them arrived after the Test and Go was approved.

▪️ 58% of them were from Europe.

▪️ Only 13,043 tourist were from China. In 2019 they were 10.9 million.

▪️ 24,899 tourists were from Germany, making it the country’s largest source of visitors, followed by United Kingdom (21,311 pax) and Russia (21,205 pax).

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Thailand welcomed over 28 million foreign tourists in 2023

Thailand welcomed over 28 million foreign tourists in 2023 The Ministry of Tourism and Sports of Thailand has revealed its statistics on the number of international tourists visiting Thailand in 2023 (from 1 January 2023 to 31 December 2023), which amounted to over 28 million. According to the figures, the top five nationalities were Malaysia, with approximately 4.5 million, followed by China with 3.5 million, South Korea with 1.7 million, India with 1.6 million, and Russia with 1.5 million. In 2024, the ministry has set a target to attract both domestic and international tourists through the promotion of lesser-known tourist attractions and the country as an all-season tourist destination.

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54+ thailand travel & tourism statistics [fresh for 2024].

Thailand is a tropical and cultural paradise.

With magnificent beaches, iconic markets, delicious cuisine, and tons of temples, it’s definitely one of the world’s most famous travel destinations!

But how many tourists does Thailand get each year?

How much does tourism contribute to the Thai economy?

Whether you’re a travel aficionado or simply planning a trip to this Southeast Asian country , you might want to know some of these Thai travel facts!

If you’re visiting Thailand soon, you won’t want to miss our handy 3-week itinerary too .

Without further ado, let’s dive in!

Sources : We will mention where we got the source for each statistic, or you can scroll down to the end of this post for all the references and research data used.

Travellerspoint

How many people travel to Thailand?

In 2022, Thailand had 11.2 million inbound arrivals, a 72% decrease from 2019, when it received 39.8 international arrivals.

What is the rank of Thailand in tourism?

Thailand is the 8th most visited country worldwide. It recorded 39.8 million overseas arrivals in 2019.

Meanwhile, Bangkok is the second most visited city in the world, with 21.2 million visitors. This should be no surprise considering the myriad of activities and attractions in Bangkok .

Which country travels to Thailand the most?

• Between January and October 2023, the country that visits Thailand the most is Malaysia (3.65 million visitors).

How much does travel and tourism contribute to Thailand GDP?

• The latest figures are yet to be found out, but in 2019, travel and tourism contributed 21.9% to GDP of Thailand.

In total in 2021, the the tourism industry's contribution to Thai GDP was approximately 356 billion Thai baht.

At a glance: Thailand travel and tourism statistics

• In 2022, Thailand had 11.2 million inbound arrivals, a 72% decrease from 2019.
• The most visited region in Thailand for foreign visitors is Bangkok, with 17.36 million visitors from January to August 2023.
• Bangkok is the second most visited city in the world, with 21.2 million visitors.
• In September 2023, Thailand received around 19.51 million local tourists, a slight derease from August 2023.
• The number of outbound travelers in Thailand increased steadily from 2013 to 2021, from 6 million to 9.1 million.
• In 2021, the tourism industry directly contributed to around 136 billion Thai baht to the country’s GDP.
• In 2019, hotels were the most preferred accommodation for international tourists when visiting Thailand, with 34.46 million tourists staying in hotels. 
• From January to August 2023, the most popular region in Thailand for domestic tourists was central Thailand, with 55 million domestic visitors during that period.

Thailand inbound tourism statistics

How many tourists visit Thailand every year?

1. In 2022, Thailand had 11.2 million inbound arrivals, a 72% decrease from 2019.

2. in total from january to october 2023, thailand welcomed 22.2 million foreign tourists, a significant increase from 7.1 million international tourists between january to october 2022..

[Ministry of Tourism and Sports]

3. The most visited region in Thailand for foreign visitors is Bangkok, with 17.36 million visitors from January to August 2023.

4. bangkok is the second most visited city in the world, with 21.2 million visitors..

Bangkok is just behind Hong Kong (26.6 million visitors) and ahead of London ( 19.2 million visitors ).

In 2021, Bangkok was in the first place but has since been replaced by Hong Kong.

5. Thailand is the 8th most visited country worldwide. It recorded 39.8 overseas arrivals in 2019.

[World Population Review]

Demographics of tourists in Thailand

6. between january and october 2023, the country that visits thailand the most is malaysia (3.65 million visitors)., 7. the second leading foreign tourist market in thailand is china, with 2.78 million chinese tourists visiting thailand from january to october 2023., 8. the republic of korea and india follow close behind, with 1.32 and 1.3 million visitors respectively from january to october 2023., 9. the us is the ninth country with the highest number of tourists in thailand..

Between January and October 2023, 711,669 American tourists visited Thailand .

10. The top 10 country in terms of foreign tourists in Thailand is rounded up by the UK, with 623,638 visitors between January and October 2023.

Between January and October 2023, 623,638 British tourists visited Thailand .

11. Between January and October 2023, 72.7% of international visitors in Thailand came from Asia and the Pacific region (16.14 million).

Meanwhile, as a continent, a total of 4.48 million European tourists came to Thailand from January to October 2023.

12. French residents also visited Thailand a lot, with over 425 thousand coming between January and October 2023.

There were a total of 425,750 tourists from France in Thailand between January and October 2023.

Thailand domestic tourism and outbound tourism

What is the outbound tourism of Thailand?

13. In September 2023, Thailand received around 19.51 million local tourists, a slight derease from August 2023.

14. the number of outbound travelers in thailand increased steadily from 2013 to 2021, from 6 million to 9.1 million..

15. In Thailand, the number of outbound travel trips as a percentage of total number of households was 40.1% n 2016. This was predicted to grow to 50.2% in 2021.

The outbound trips-to-households ratio in Thailand was projected to grow but did not take the Covid-19 pandemic into consideration. Unfortunately, the latest figures have yet to be updated by official tourism boards.

16. In 2022, 42.63 thousand Thai residents travelled to Indonesia.

17. based on 2021 numbers, the average thai tourist in indonesia spent $5,100 per visit. this is higher than the average $3,100 spent by international tourists in indonesia., 18. in 2022, thai airports registered 38.78 million domestic passengers. domestic passengers made up 61.8% of all air traffic movement in the country that year., 19. according to the european travel commission, 52% of thai nationals who travel are female..

Just over half (52%) of Thai travellers are female .

20. The peak travel month for outbound travel among Thais is October (19%), while the least popular month is September (2%).

21. the majority of thais visiting europe stays in a 4- or 5-star hotel (52%)..

31% stays in 3-star or budget hotels, while only 7% stay in an Airbnb while visiting Europe.

22. 53% of Thai holidaymakers travel with family, while an additional 22% do so with family and friends.

Interestingly, family travel is a huge trend among Thai holidaymakers, with 53% travelling with family .

Only 7% of Thai who travels is travelling alone .

Economic impact of tourism in Thailand statistics

23. in 2021, the tourism industry directly contributed to around 136 billion thai baht to the country’s gdp..

This was still significantly lower than its pre-pandemic figures, which was at 1,243 billion Thai baht in 2019.

24. Meanwhile, the tourism industry indirectly contributed around 220 billion Thai baht to Thailand's GDP. 

25. in total in 2021, the the tourism industry's contribution to thai gdp was approximately 356 billion thai baht., 26. the latest figures are yet to be found out, but in 2019, travel and tourism contributed 21.9% to gdp of thailand..

This equalled to 4.9% of GDP growth in Thailand.

27. In September 2023, international tourism receipts in Thailand were 92.06 billion Thai baht, a decrease compared to August 2023.

28. meanwhile, the tourism receipts from domestic tourism in september 2023 amounted to around 62.5 billion thai baht..

29. In 2023, the total revenue generated by the travel and tourism industry in Thailand is expected to hit US$ 3.1 billion.

This is higher than the pre-pandemic figure of US$ 2.82 billion.

30. Tourism in Thailand is projected to reach a yearly revenue of US$ 4.02 billion by 2027.

31. hotels contribute to the largest share of tourism revenue in thailand, generating us$ 1.34 billion in 2023 alone..

This is a significant increase from the US$ 624 million in 2020 , and slightly above the 2019 figure of US$ 1.31 billion.

32. Hotel revenue in Thailand is projected to reach a yearly revenue of US$ 1.76 billion by 2027.

33. In 2023, the second largest contributor to tourism revenue in Thailand is package holidays with US$ 1.09 billion of revenue.

34. Although it doesn’t take up the largest share of revenue, camping has been experiencing a significant growth in revenue, reaching 318% in 2022 and 95.4% in 2023.

35. In terms of average revenue per user (ARPU), the segment contributing the highest figure is cruises, which generated US $635.50 revenue per tourist.

Employment in Thai tourism industry

How many people are employed in the Thai tourism industry?

36. In 2021, the tourism sector in Thailand employed nearly 4 million people, a slight decrease from 2020.

37. in 2022, thailand ranked seventh worldwide in terms of country with the highest number of people employed in the tourism industry., travel accommodation in thailand statistics.

What is the occupancy rate of hotels in Thailand?

38. In 2019, hotels were the most preferred accommodation for international tourists when visiting Thailand, with 34.46 million tourists staying in hotels. 

Apartments were also highly preferred by foreign tourists in Thailand.

39. In 2022, international visitors represented 8.23% of the total guests of accommodations in Thailand.

40. In South Thailand, international visitors accounted for 21.8% of all guests of accommodations in 2022.

This shows that the southern region in Thailand was the most popular for foreign tourists in 2022.

41. In 2022, around 17.2% of guests booked their accommodations in Thailand for three months in advance, an increase from 2021.

42. the average daily rental rate of accommodations in thailand was 1063 thai baht in 2022, higher than the previous year., 43. in 2022, accommodations within the central region of thailand had an occupancy rate of 49.3%., 44. in 2023, the sales value of the accommodation business in thailand is expected to hit 2.3 billion u.s. dollars., 45. in 2020, the average length of stay for international hotel guests in thailand was around 12.54 days. .

However, this data was heavily impacted by the COVID-19 lockdowns worldwide, which left tourists stuck at their vacation destinations.

Travel behavior & trends in Thailand statistics

What is the trend of tourism in Thailand?

46. From January to August 2023, the most popular region in Thailand for domestic tourists was central Thailand, with 55 million domestic visitors during that period.

47. the southern region of thailand had the highest influx of international tourists in 2022., 48. in 2022, the southern region has the highest income from foreigners in all provinces at 143,595 million baht..

[Thailand Government]

49. Meanwhile, the northern region received a total income of 6,756 million baht from foreign tourists

Chiang Mai with the highest income at 4,246 million baht, followed by Chiang Rai at 1,585.4 million baht.

Chiang Rai has a lot of interesting things to do , and attracts many tourists every year.

Another beautiful destination in Northern Thailand is Pai, which although is not the most popular, is home to incredible spots and activities .

50. In June 2022, 74% of Thai respondents preferred personal cars as their means of traveling in Thailand, compared to 8% that chose public transportation.

51. the same june 2022 survey revealed that 76.4% of respondents who didn’t want to travel in thailand was due to the expensiveness of fuel. only 41.1% stated that they were still afraid of covid-19., 52. in 2022, airports in thailand recorded a total of 62.8 million passengers..

24 million were international passengers.

53. According to the Price of Travel Backpacker Index 2023, Chiang Mai, Thailand is the fifth cheapest destination for backpackers, with a $21.45 daily rate.

[Price of Travel]

Chiang Mai costs an average of $21.45 daily, making it a great destination for budget travel!

The daily rate inclues a dorm bed in a hostel, 3 budget meals, 2 public transport rides, 1 paid cultural attraction, and 3 cheap beers as an “entertainment fund”.

Bangkok sits on 14th place of cheapest backpacking destination with a $27.01 daily rate.

54. In 2023, 64% of all sales in travel and tourism in Thailand are made online.

Online booking and sales makes up 64% of all sales in travel and tourism in Thailand, and this is expected to reach 72% by 20207.

55. In 2023, 90.42% of all tourists in Thailand visit for leisure purposes.

Only 9.58% of all visitors in Thailand come for business purposes.

That wraps up the latest, most relevant statistics about Thai tourism…

Did we miss any important aspect about travel and tourism in Thailand?

Drop a comment down below!

Oh, if Thailand is next on your travel list, you might want to check out our island hopping guide !

In the meantime, here are some more insightful travel stats:

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• World Population Review
• Price of Travel
• Thailand Government

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5 million people can't be wrong

Tourism In Thailand Statistics 2023: All You Need To Know

by GoWithGuide travel specialist: Ajitsa A.

# travelthailand

Ah, Thailand. The enchanting country that inspires visions of crystal blue waters, vibrant cuisine, awe-inspiring temples, and dizzying information spread across several tabs? Wait, one of these doesn't belong. 

Planning a tour of Thailand shouldn't be rocket science. That's why we're cutting to the good stuff with everything you need to know about the Land of Smiles. Give your search engine some much-needed rest and discover what awaits whether you decide to visit bustling  Bangkok  ,  stay tucked away in the fields of  Chiang Mai , or have a  Thai tour guide   handle your itinerary. As they say in Thailand, pai kan (let's go)!

 The Land Of Smiles: Thailand By The Numbers 

At A Glance: Top Ten Tourism Statistics In Thailand 

Thailand is the 8th most popular tourist destination in the world, thanks to its vibrant culture, mouth-watering food, and breathtaking landscapes. It's no wonder why they received 39.9 million tourists in 2019. Though they suffered a dip in 2022 with only 11.8 million tourists, they're recovering quickly.  In fact, tourism in Thailand is set to make a comeback in 2023 with an estimated 25 million tourists projected to flock to the peninsula. ​

• 25.8 million - The number of tourists that visited Bangkok, Thailand’s capital city
• Thailand   is the   8th most   popular tourist destination in the world, thanks to its vibrant culture, mouth-watering food, and breathtaking landscapes. It's no wonder why they received   39.9 million   tourists in 2019. Though they suffered a dip in 2022 with only 11.8 million tourists, they're recovering quickly. 
• In fact, Thai tourism is set to make a comeback in 2023 with an estimated   25 million   tourists projected to flock to the peninsula.
• 167 USD - The average amount of money a tourist spends per day
• 9 days - the average time tourists spend in Thailand
• 117.5 billion   USD - The amount in dollars that tourism contributed to Thailand’s GDP for 2019  
• 21.9% - The percentage that tourism and travel contributed to the nation's GDP
• 40,000 - the number of temples in Thailand 
• 3000 - The number of elephants used for tourism purposes  
• 71.8 million - Thailand’s current population, an increase 
• 0.56 - the number of tourists per resident in Thailand
•   513,115 square km (198,115 sq m) - The size of the country, meaning you've got a lot to explore! 

Why We Love Thailand   

So what makes Thailand a popular tourist destination? Let’s find out.  

The Sites - as one of the world's most visually stunning countries, Thailand's cities have the perfect blend of outdoor enchantment and architectural awe. What's Thailand's most distinctive trait? Let's take a look. 

• Bangkok - the capital city is home to amazing structures like the Grand Palace, the Wat Arun temple, and our Damnoen Saduak floating market tour   where 10,000 boats are masterfully navigated by vendors selling fresh Thai ingredients. 
• Phuket - Thailand's largest island drifts along the Andaman Sea, with nearby beaches drawing in visitors thanks to its thriving  water sports   culture. 
• Chiang Mai - Welcome to the largest city in Northern Thailand! Millions flock to this province for various reasons, including the 117 temples, and vibrant  nightlife . 
• Chon Buri - Not too far from Bangkok (80 kilometers), this seaside settlement is a  seafood lover’s   dream.
• Ayutthaya - This UNESCO  World Heritage center   is home to several ruins of the Siamese Kingdom. Touring this archaeological site takes you back to the 14th-18th century.

Travel Q&A : What is the number one best tourist destination in Thailand? The Grand Palace in Bangkok, also known as the former residence of Thailand's royal family, is one of the most frequented structures in the world, drawing in  8 million visitors   yearly.

The Food - It's no secret that Thailand is the King of street food. It's so beloved that most residents prefer eating out to cooking at home. Here are some Thai treats to add to your culinary bucket list;

• Pad Thai (Thai fried noodles) - This world-famous dish has its roots in Thailand. With tender flat rice noodles, sweet sauces, umami flavor, and crispy fried eggs, it's often considered Thailand's signature meal. 
• Som Tam (Spicy Green Papaya Salad) - Popular throughout the country, this Northern Thai classic highlights the crunchy and sharp green papaya mixed with carrots, chilies, lime juice, green beans, and so much more!  
• Gaeng Keow Wan Gai (Thai green curry) - Coconut is a beloved Thai ingredient that shines bright in this savory, slightly sweet, and fragrant curry.  
• Khao Niew Mamuang (mango with sticky rice) - Cleanse your palate with this traditional sticky rice dessert. Thailand’s staple grain is enhanced with creamy condensed milk and fresh mangoes. 
• Satay (skewered meat) - You'll find some form of skewered, fire-roasted meat on every corner. From sweet and sticky pork to chicken heads, there are enough flavor combinations  to last a lifetime.  

Travel Treat : You may have seen dramatic videos on the internet highlighting Thailand’s exotic snacks, but it’s all true! Thai people take pride in knowing how to transform critters like cockroaches and grasshoppers into savory delights. Talk to your private guide about an in-depth GoWithGuide f ood tour. 

The Nature - Nowhere else will you find a landscape so diverse it houses both the second largest land mammal (Asian elephant) and the smallest one (the adorable bumblebee bat). Looking to enjoy Thailand's beautiful nature? Here's how.

• Jet Skis and Beach activities at Saigaeo
• Elephant Trekking in Phuket 
• Catamaran Yacht Ride in Pattaya
• Waterfalls & Caves in Chiang Mai  

Travel Q&A : Is Thailand one of the most visited countries? Yes! Thailand was ranked  the 8th most visited country in the world in 2019, beating out Germany and the United Kingdom. 

Who Else Loves Thailand

Okay, so everybody loves Thailand, but who can you expect to run into while touring this brilliant country? Here’s the tourist breakdown by nationality (pre-pandemic).  

• China - The Thai  Ministry of Tourism and Sports   reported that in 2019, over 11 million tourists came from mainland China, contributing to 28% of Thailand’s tourism. 
• Malaysia - Coming in is Malaysia, Thailand’s border mate with 4.2 million visitors and 10% of the tourism share. 
• India - Over 1.9 million Indian residents visited the Southeast Asian jewel in 2019. Indian visitors made up 10% of tourist shares in 2022 due to China's total lock down. 
• Korea - 1.8 million Koreans touched down in Thailand throughout 2019. 
• Laos - Neighboring Laos brought in 1.8 million visitors. 
• Japan - 1.7 million 
• Russia - 1.4 million 
• Singapore - 1.1 million 
• The United States - 1.1 million  
• Hong Kong - 1 million  

Travel Bonus : Is Thailand visa-free for U.S. citizens? Yes! No need to book appointments or go through long processes for a visa. You can travel for  up to 29 days   without one!   

Quick Thailand Travel Trends 

A speedy look at Thailand’s monthly tourist visiting trends 

• January to February - The Chinese new year is set to attract  30,000 Chinese   visitors and 500,000 international travelers (2023).
• March & April - 543,000 guests   flew in for The Songkran Festival. Most of them were from China, looking to splash in the traditional Thai new year with plenty of lighthearted water fights (2019).
• May - Thailand's monsoon season starts, decreasing tourist activity significantly, and some hotels along the coast shut down.
• June-September - This is Thailand's low season, with heavy trains affecting most day-to-day activities and tour highlights.
• October-December - As monsoon season wears off, travelers flock to enjoy Thailand's cool breezes and steady weather patterns. The peak season ranges from November to March drawing in visitors to Chiang Mai to celebrate the floating candle festival.   

This vs That - Thailand's Tourism Recovery (2019 vs 2022)  

Has tourism in Thailand recovered from the pandemic? Yes and no. Tourism was the industry hit hardest during the COVID-19 pandemic, and Thailand went from 40 million tourists in 2019 to just over  11 million   tourists in 2022. Though that's a drastic drop, it’s a rapid improvement, as the previous year saw only 428,000 visitors. Though around  25 million   travelers are expected in 2023, it will take some time before Thailand sees record highs again.

Travel Truth : The Land of Smiles is enchanting, but what are the disadvantages of tourism in Thailand? The  Thailand Development Research Institute   cites coral pollution due to littering from excessive beach parties, environmental strain from over-tourism, and troubling practices within Thailand's controversial sex tourism industry as some of the few pitfalls of the highly successful tourism industry.  

Explore Thailand responsibly and avoid adding to the negative side of tourism by hiring a  local private guide   who tailors your itinerary to match your desires while keeping local travel standards at the forefront.

Life in Thailand: What To Expect in The Land of Smiles 

You might be a guest, but Thailand is the best place to experience local living. Here are some things to keep in mind while living within this Southeast Asian jewel;

Getting Around -Transport can be tricky in bustling metropolitan areas like Phuket or Bangkok, but these methods are sure to get you where you need to go. 

• Tuk Tuk - this staple of Southeast Asian travel is so prevalent in Thailand that there are over 35,000 three-wheelers in operation. Keep your guide close as foreigners can sometimes be tricked into paying high fare prices. 

Travel Bonus - Want to add some fun to your Thai transport experience? Try our night time  Tuk Tuk tour filled with tasty street food stops along the way  

• Taxi - Taxis are plentiful in nearly all major cities, but they can be quite expensive.  
• Motorcycles - Strap in and make sure you have a helmet because these guys are fast, especially when zipping through traffic.  

Weather Check: Your Guide To Thailand’s Climate

Thailand is known for its diverse climate and blooming ecosystems that give us unique wildlife and weather. So what is the best time to visit Thailand? Let's look at what the  weather   has to say. 

• April tends to be the hottest month for those arriving in Bangkok, with average highs of 30.5°C (87°F). Overall, Thailand has annual highs of 37°C (98.6°F). This is considered the peak of Thailand’s March-May  hot season . 
• December brings about the year's lowest temperatures at 21°C (69.8°F). This is the lowest stage in Thailand's November to February cool season. 
• June-October is when the rainy/monsoon season kicks off with highs of 252 mm rainfall in September. 
• January holds the highest average for sunshine with Bangkok recording 273 hours of sunshine . 

Do’s & Don'ts  

Is Thailand friendly to tourists? Yes! There's a reason why they're known as the land of smiles. Thai people are hospitable and kind, but if you want to keep your trip hassle-free, consider these daily practices.

What To Avoid: Red Flags For Travelers

As friendly and accommodating as this nation is, the Thai government has pointed out several  safety gaps   that need attention. Here are some  red flags   you should look out for. 

• Join the Thai nightlife with caution - Though it can be an amazing experience, night touring opens you up to several tourist traps and threats, such as drug/sex trafficking, both of which have serious legal consequences. 
• Large, rowdy crowds - With civil unrest becoming common, it’s best to stay away from large, energetic crowds. A mild skirmish can become violent quickly, especially in political hot zones. Talk to your guide about where to go and where to avoid.  
• The taxi scam - As you leave your hotel, some taxi drivers might offer special tours but instead take you to places where you can purchase items from vendors. Don't get into any vehicle that your tour guide hasn't cleared as legitimate. 

Okay, if that last bit overwhelmed you, don’t freak out. You can still have a wholesome Thai adventure without the scary safety concerns and dizzying public transport maze to conquer. 

That’s where we come in. GoWithGuide’s selection of local private guides who know the nation’s ins and outs will help you bypass any confusion and avoid annoying travel downers like;

• Large tour groups 
• Unsafe tour areas 
• A rushed schedule influenced by strangers
• A heavy language barrier
• Getting lost at hectic or crowded venues  
• Embarrassing or legally damaging cultural missteps     

Ready to leave the stress behind and plan your personalized Thailand adventure? Get in touch with a Thai tour guide and put the smile back into travel planning. 

P.S. Looking to travel with companions? The more the merrier! Share this post with your friends and get them as excited about touring Thailand as you are.

Popular Thailand Tour Guides

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Pattaranin P.

I love to drive because i want to travelling and see what it waitting for me at the destination but i will be cool to have someone share great moment together                                                                                                                                  .

Ladies & Gentlemen, Please feel free to call me "Tom". Being a native Bangkokian, I was born, has grown up and worked in longer than 30 years. The capital city of Thailand, Bangkok is mixed together between new and old, modern and traditional. No matter what kind of tourists you are, people watching lovers, history/culture learners, shopping paradise, gourmet tasty foods…, Bangkok is for sure the right spot for you to land and enjoy it, then I’m pleased to show you around and guide through it, sharing its background story not only its well-known attractions but also off the beaten paths and hidden gems. If you need to find something unique, I’m ready in taking you to its suburb and vicinity, for example, Ayutthaya, Samut Prakan and many more. Come with me and let’s marvel at the world famous Thai temples or wander among world heritage sites, breathe the fresh air along the white-sandy beach, view Thai local ways of life or visit charming old china town- or scary museum in the hospital. Whether you’re a solo traveler or in a group and any other criteria possibly have is based on what you informed me. If this is your first visit, Bangkok certainly will log you in with its magic spell and I’ll try every ways possible to let you want to come back, so let me be a part of your great journey in my hometown today. Drop me your words in need and I’ll generate a tailor-made tour according to your own interests and conditions. Thanks a lot and see you soon, Tom, ………………………………………………………………………… Credentials; - Certified and Licensed Tour Guide from The Tourism Authority of Thailand (TAT) : A qualified tour guide, who’s legally able leading tours in Bangkok and all over Thailand since 2013. - Master Degree in Communicative English from the public university in Thailand since 2005.                                                                                                                                  

Chatthabhol J.

Sawadee everyone. i'm petch, and i am a local guide from chiang mai, north thailand. i am fluent in english and also have a tour guide license. i really enjoyed traveling and making new friends. while i travel.  i was born in ching mai, and i got to experience the tourist attractions in chiang mai and chiang rai provinces: exp, temples, national parks, local restaurants,local people, hill tribe villages, coffee shops, etc. i would love to travel to new places in thailand, explore the world, and share my experiences to help others make the right decision or schedule when they want to visit a new place. thank you so much                                                                                                                                   , plan your trip to thailand.

Chat with a local tour guide who can help organize your trip.

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TAT expects 30-35m foreign tourists in 2024, a full return to pre-Covid levels

The Tourism Authority of Thailand (TAT) estimates 30-35 million foreign tourists will visit the kingdom in 2024, generating 3 trillion baht in total revenue, marking a 100% return to pre-Covid levels

TAT Governor Yuthasak Supasorn said that the recovery is expected to be driven by increased spending per trip.

In line with the government's policy to stimulate economic recovery through tourism, the TAT has launched the "Visit Thailand Year 2023: Amazing New Chapters" campaign to drive the recovery of Thai tourism .

The TAT aims to restore the tourism industry this year to at least 80% of the 2019 levels, with an estimated maximum revenue of 2.38 trillion baht, based on a projected 25-30 million foreign tourists, generating approximately 1.5 trillion baht in revenue.

The changing behaviour of tourists after the Covid-19 situation has played a significant role in travel decision-making. Factors such as the value and quality of tourism products and services have become crucial in attracting tourists, especially in the short-haul tourists segment and high-spending Thai tourists, Yuthasak said.

Tourists now prefer travelling for relaxation, visiting relatives and families, and shopping. Shopping activities are one of the main revenue generators for Thailand and can contribute to the continuous recovery of the tourism industry, he added.

Additionally, people have become more focused on their health, leading to an increased interest in health and wellness tourism. Tourists now seek new perspectives and meaningful experiences while exploring their identities through travel.

To achieve these objectives and foster collaboration with tourism partners and stakeholders throughout the value chain, the TAT , in collaboration with Visa , has signed a memorandum of understanding to promote foreign tourist arrivals in Thailand i n the "Visit Thailand Year 2566 [2023]" project.

The one-year partnership aims to attract high-spending tourists and promote health and wellness tourism in the short-haul tourists segment, the TAT chief said.

The collaboration covers four main areas:

▪︎ Organising events and developing tourism products and services together through two main projects from March to September 2023: the Amazing Thailand Grand Sale to promote shopping and stimulate spending by foreign tourists and Thai tourists, as well as to enhance Thailand's image as one of the top five shopping and health and wellness tourism destinations.

▪︎ Promoting tourism products and services in conjunction with soft power to raise awareness and target specific groups of tourists to visit Thailand.

▪︎ Stimulate an increase in the number of tourists from potential markets with a good recovery rate, especially from nearby countries such as China, Malaysia, India, and South Korea, in collaboration with partner OTA agencies and airlines.

▪︎ Creating marketing opportunities for project stakeholders and providing benefits to Visa cardholders to boost spending and travel by both Thai and foreign tourists.

Visa Asia Pacific head of marketing Danielle Jin said: “This year, we have seen a strong recovery in the tourism industry, with an increasing number of tourists visiting Thailand and the solid foundation of the relationship we have built over the past two decades.”

“We are excited to support TAT in leveraging data innovation, expertise, and our global network to strategise and drive various projects. We hope that this collaboration will be another catalyst to propel the Thai tourism industry forward and support the long-term economic growth of the country."

TAT, TikTok tie up to capture Songkran memories this year

TAT offers half-a-million-baht holiday in travel blogging contest

TAT targets digital nomads with 100 baht travel vouchers on weekdays

E-visa limit will stop Chinese tourists from visiting Thailand: TAT

TAT pushes for bigger visa quota to meet surging demand of Chinese tourists

Thailand's economy on recovery path as tourism rises

• Medium Text
• June current account surplus at $1.4 bln; exports -5.9% y/y
• Exports seen improving in late 2023 - official
• Global slowdown, delay in government formation among risks

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Reporting by Orathai Sriring, Kitiphong Thaichareon and Satawasin Staporncharnchai Editing by Peter Graff

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Indian automaker Force Motors on Friday reported a decline in quarterly profit for the first time in five quarters, hurt by higher costs.

Mahindra Holidays & Resorts India reported a 46% rise in its fourth-quarter profit on Friday, aided by higher occupancy and strong membership growth.

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Thailand Tourist Arrivals

Tourist arrivals in thailand increased to 3352302 in february from 3035296 in january of 2024. tourist arrivals in thailand averaged 1479949.92 from 1997 until 2024, reaching an all time high of 3930800.00 in december of 2019 and a record low of 0.00 in april of 2020. source: ministry of tourism & sports, thailand, tourist arrivals in thailand is expected to be 3350000.00 by the end of this quarter, according to trading economics global macro models and analysts expectations. in the long-term, the thailand tourist arrivals is projected to trend around 3300000.00 in 2025 and 3200000.00 in 2026, according to our econometric models.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   climate.

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Thailand Tourism Statistics: Domestic Occupancy Rate: By Region and Province

Thailand domestic tourism: occupancy rate: bangkok, view thailand's thailand domestic tourism: occupancy rate: bangkok from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Ang Thong

View thailand's thailand domestic tourism: occupancy rate: bangkok: ang thong from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Ayutthaya

View thailand's thailand domestic tourism: occupancy rate: bangkok: ayutthaya from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Chachoengsao

View thailand's thailand domestic tourism: occupancy rate: bangkok: chachoengsao from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Chai Nat

View thailand's thailand domestic tourism: occupancy rate: bangkok: chai nat from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Lop Buri

View thailand's thailand domestic tourism: occupancy rate: bangkok: lop buri from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Nakhon Pathom

View thailand's thailand domestic tourism: occupancy rate: bangkok: nakhon pathom from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Nonthaburi

View thailand's thailand domestic tourism: occupancy rate: bangkok: nonthaburi from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Pathum Thani

View thailand's thailand domestic tourism: occupancy rate: bangkok: pathum thani from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Samut Prakan

View thailand's thailand domestic tourism: occupancy rate: bangkok: samut prakan from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Samut Sakhon

View thailand's thailand domestic tourism: occupancy rate: bangkok: samut sakhon from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Saraburi

View thailand's thailand domestic tourism: occupancy rate: bangkok: saraburi from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Bangkok: Sing Buri

View thailand's thailand domestic tourism: occupancy rate: bangkok: sing buri from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Central

View thailand's thailand domestic tourism: occupancy rate: central from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Central: Kanchanaburi

View thailand's thailand domestic tourism: occupancy rate: central: kanchanaburi from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Central: Phetchaburi

View thailand's thailand domestic tourism: occupancy rate: central: phetchaburi from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Central: Prachuap Sikhan

View thailand's thailand domestic tourism: occupancy rate: central: prachuap sikhan from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Central: Ratchaburi

View thailand's thailand domestic tourism: occupancy rate: central: ratchaburi from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Central: Samut Songkhram

View thailand's thailand domestic tourism: occupancy rate: central: samut songkhram from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Central: Suphan Buri

View thailand's thailand domestic tourism: occupancy rate: central: suphan buri from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northeastern

View thailand's thailand domestic tourism: occupancy rate: northeastern from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern

View thailand's thailand domestic tourism: occupancy rate: northern from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Amnat Charoen

View thailand's thailand domestic tourism: occupancy rate: northern: amnat charoen from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Bueng Kan

View thailand's thailand domestic tourism: occupancy rate: northern: bueng kan from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Buri Ram

View thailand's thailand domestic tourism: occupancy rate: northern: buri ram from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Chaiyaphum

View thailand's thailand domestic tourism: occupancy rate: northern: chaiyaphum from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Kalasin

View thailand's thailand domestic tourism: occupancy rate: northern: kalasin from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Khon Kaen

View thailand's thailand domestic tourism: occupancy rate: northern: khon kaen from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Ley

View thailand's thailand domestic tourism: occupancy rate: northern: ley from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Maha Sarakham

View thailand's thailand domestic tourism: occupancy rate: northern: maha sarakham from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Mukdahan

View thailand's thailand domestic tourism: occupancy rate: northern: mukdahan from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Nakhon Phanom

View thailand's thailand domestic tourism: occupancy rate: northern: nakhon phanom from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Nakhon Ratchasima

View thailand's thailand domestic tourism: occupancy rate: northern: nakhon ratchasima from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Nong Bua Lam Phu

View thailand's thailand domestic tourism: occupancy rate: northern: nong bua lam phu from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Nong Khai

View thailand's thailand domestic tourism: occupancy rate: northern: nong khai from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Roi Et

View thailand's thailand domestic tourism: occupancy rate: northern: roi et from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Sakon Nakhon

View thailand's thailand domestic tourism: occupancy rate: northern: sakon nakhon from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Sisaket

View thailand's thailand domestic tourism: occupancy rate: northern: sisaket from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Surin

View thailand's thailand domestic tourism: occupancy rate: northern: surin from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Ubon Ratchathani

View thailand's thailand domestic tourism: occupancy rate: northern: ubon ratchathani from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Udon Thani

View thailand's thailand domestic tourism: occupancy rate: northern: udon thani from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Northern: Yasothon

View thailand's thailand domestic tourism: occupancy rate: northern: yasothon from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern

View thailand's thailand domestic tourism: occupancy rate: southern from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Chiang Mai

View thailand's thailand domestic tourism: occupancy rate: southern: chiang mai from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Chiang Rai

View thailand's thailand domestic tourism: occupancy rate: southern: chiang rai from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Kamphaeng Phet

View thailand's thailand domestic tourism: occupancy rate: southern: kamphaeng phet from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Lampang

View thailand's thailand domestic tourism: occupancy rate: southern: lampang from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Lamphun

View thailand's thailand domestic tourism: occupancy rate: southern: lamphun from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Mae Hong Son

View thailand's thailand domestic tourism: occupancy rate: southern: mae hong son from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Nakhon Sawan

View thailand's thailand domestic tourism: occupancy rate: southern: nakhon sawan from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Nan

View thailand's thailand domestic tourism: occupancy rate: southern: nan from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Phaer

View thailand's thailand domestic tourism: occupancy rate: southern: phaer from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Phayao

View thailand's thailand domestic tourism: occupancy rate: southern: phayao from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Phetchabun

View thailand's thailand domestic tourism: occupancy rate: southern: phetchabun from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Phichit

View thailand's thailand domestic tourism: occupancy rate: southern: phichit from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Phitsanulok

View thailand's thailand domestic tourism: occupancy rate: southern: phitsanulok from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Sukhothai

View thailand's thailand domestic tourism: occupancy rate: southern: sukhothai from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Tak

View thailand's thailand domestic tourism: occupancy rate: southern: tak from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Uthai Thani

View thailand's thailand domestic tourism: occupancy rate: southern: uthai thani from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Southern: Uttaradit

View thailand's thailand domestic tourism: occupancy rate: southern: uttaradit from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Total

View thailand's thailand domestic tourism: occupancy rate: total from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western

View thailand's thailand domestic tourism: occupancy rate: western from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Chanthaburi

View thailand's thailand domestic tourism: occupancy rate: western: chanthaburi from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Chon Buri

View thailand's thailand domestic tourism: occupancy rate: western: chon buri from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Chumphon

View thailand's thailand domestic tourism: occupancy rate: western: chumphon from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: East

View thailand's thailand domestic tourism: occupancy rate: western: east from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Krai

View thailand's thailand domestic tourism: occupancy rate: western: krai from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Nakhon Nayok

View thailand's thailand domestic tourism: occupancy rate: western: nakhon nayok from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Nakhon Si Thammarat

View thailand's thailand domestic tourism: occupancy rate: western: nakhon si thammarat from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Narathiwat

View thailand's thailand domestic tourism: occupancy rate: western: narathiwat from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Pattani

View thailand's thailand domestic tourism: occupancy rate: western: pattani from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Phangnga

View thailand's thailand domestic tourism: occupancy rate: western: phangnga from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Phatthalung

View thailand's thailand domestic tourism: occupancy rate: western: phatthalung from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Phuket

View thailand's thailand domestic tourism: occupancy rate: western: phuket from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Prachin Buri

View thailand's thailand domestic tourism: occupancy rate: western: prachin buri from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Ranong

View thailand's thailand domestic tourism: occupancy rate: western: ranong from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Rayong

View thailand's thailand domestic tourism: occupancy rate: western: rayong from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Sa Kaeo

View thailand's thailand domestic tourism: occupancy rate: western: sa kaeo from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Satun

View thailand's thailand domestic tourism: occupancy rate: western: satun from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Songkhla

View thailand's thailand domestic tourism: occupancy rate: western: songkhla from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Surat Thani

View thailand's thailand domestic tourism: occupancy rate: western: surat thani from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Trad

View thailand's thailand domestic tourism: occupancy rate: western: trad from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Trang

View thailand's thailand domestic tourism: occupancy rate: western: trang from jan 2017 to may 2019 in the chart:.

Thailand Domestic Tourism: Occupancy Rate: Western: Yala

View thailand's thailand domestic tourism: occupancy rate: western: yala from jan 2017 to may 2019 in the chart:.

Explore our Data

Tourism Statistics Thailand 2000-2023

• Tourism Statistics

Last update this page : Januari 2024.

See graph of quarterly arrivals updated at bottom of page, updated till last quarter of 2023.

Thailand has restarted its tourism industry for real in the middle of 2022, which showed arrivals of 11,153,026 people by the end of that year. Expectations were very high for 2023. Arrivals were steadily above 2 million visitors each month of the year and even passed the three million mark in December 2023. A total of 28,150,016 visitors arrived. This was an increase of 152.4% over the previous year. In the last year before Covid (2019) there were 39,916,251 visitors, so the present number is still 29.5% lower.

Despite this renewed interest in Thailand (despite geopolitical and financial crises abroad) was splendid. Nevertheless, the Thai government was not fully impressed. The revenue from tourism seems to be needed, and various measures were taken to promote the country for foreign tourists. Mainly it has become easier to get visas and allowed length of stay for citizens of many countries has been extended. See quarterly arrivals at the bottom of this page. Arrivals in the last quarter of 2023 surpassed 8 million visitors. The top 5 of countries whose inhabitants visited Thailand in 2023 (between brackets arrivals in 2019, and % change) : 1. Malaysia : 4,626,422 (4,274,458 ; + 8.2 %) : lots of day trips from the country bordering Thailand. 2. China : 3,524,095 (11,138,658) ;: - 68.4 %) 3. South Korea : 1,660,042 (1,880,465 ; -11.7 %) 4. India : 1,628,542 (1,961,069 ; -17 %) 5. Russia : 1,482,611 (1,481,837 ; +0.0005 %) Europe : 5,962,234 (6,531,220 ; -8.7%) Notes : China is clearly lagging other countries. We suspect Chinese people are traveling less in general, maybe because of the local economic situation. There was also a shooting incident in Bangkok, where a Chinese visitor was killed in a shopping mall, but we do not think this can have been a major factor. Anyway, visa are now easier for Chinese (and other) people to obtain. When reading local newspapers and listening to local news, Thailand is swamped by Russian visitors. In effect, there are about exactly the same number of visitors as before the pandemic (so relatively speaking...). European tourists have resumed visiting more than Asian tourists on average.

Tourist Arrivals last few Years before the Covid-19 Pandemic :

The number of tourists visiting Thailand increased from 35.35 million in 2017 to 38.28 million in 2018 and then 39.92 million in 2019. The increase in visitors from 2018 to 2019 was limited to 4.24 %, which actually was less than Thai authorities expected. The ever rising number of tourists arriving came to an abrupt end from March 2020 onwards. 2020 saw only a total of 6,702,396 tourists, almost all arriving in the first three months of the year. From March 2020 to end August 2020 no tourists were allowed in. Thereafter in the last three months of 2020 a total of 10,822 tourists arrived under very special stringent conditions.

Lots of people in the hospitality sector lost their jobs and/or are in dire straits. As 2020, 2021 was a dismal year with hardly any visitors arriving, but we had the 'opening' of the country as from 1 November 2021. This appears to have been an audacious move, since at the time of the announcement of the initiative, a new wave of Covid-19 (the delta strain) was hitting the country hard, much more so than during the initial infections during 2020. But it likely needed to be done, since lots of people (and a lot of smaller SME companies) have a significantly reduced income, and the government has limited resources to continue providing for them. However the impact of this relaxation of travel conditions was limited, with little effect on number of arrivals. Except for the last three months of 2021, monthly arrivals were between 5,000 and 20,000 each month, which for Thailand is a very low number. As seen in the graph before, some more tourists started coming during the last quarter of 2021. Things improved especially from the middle of 2022, when most restrictions were lifted.

In usual circumstances, tourism plays an important role in the Thai economy. The National Economic and Social Development Council (NESDC, recently renamed from NESDB) stated begin February 2019 that Tourism accounted for 18.4 % (or close to one fifth) of the GDP of Thailand. It had risen from a level in 14.2 % of GDP just four years earlier. Thailand expected ever more income from its tourism sector. It was never enough. However, as we know now, the Covid-19 pandemic put an end to that, at least for the last few years.

A relatively recent development has been the ever increasing number of Chinese mainland visitors. They surpassed 10.5 million visitors in 2018, making up 27.5 % of the total. Their number increased further to 10.99 million in 2019, and the increased number of Chinese visitors was quite obvious on Bangkok's streets and in its shopping malls.

2022-2023 : TAKE-OFF ?

There were modestly more visitors during the first quarter of 2022. 497,693 tourists arrived. As a result of reduced restrictions for travel, both in Thailand and worldwide, the number of visitors 'skyrocketed' to 1,582,257 in the second quarter of 2022. The number of arrivals further increased to 3,608,135 in the third quarter (when travel to Thailand for all practical purposes was unrestricted) and to 5,464,991 in the fourth quarter. The 4th quarter saw a reemergence of the Covid-19 pandemic in China, but soon after restrictions in China suddenly were lifted. The 4th quarter saw only 54,146 Chinese visitors. However, they started coming in earnest during the 1th Quarter of 2023, with 517,270 arrivals. Their reappearance is already quite visible in Bangkok. Nevertheless, since December 2022 till September 2023, the number of arrivals has been a stationary or slowly increasing. However, the last quarter (especially arrivals in December increased) saw more than 8 million arrivals.

Long-Term View : Boom Years for Thai Tourism Industry

In 2001 Thailand received 10.13 million visitors. In the early years of the millenium there was a slow rise, later a very fast increase in tourists arrivals. 18 years later in 2019, we had 39.8 million visitors, so the number quadrupled in that time period.

With 10,994,721 visitors in 2019 China provided the largest number of tourists (27.6% of total), while the country hardly provided any visitors in the first years of this millenium.

Along the way, since the turn of the century there have been a number of temporary setbacks for the Thai tourism industry. You can sometimes see their effect on the number of visitors for a certain year in the graphs on this page. After a health scare, a political uncertainty, or a natural disaster, 'traditionally' the number of visitors decreases during just 2 or 3 months, and then picks up again. Memories from travelers are short.

The following occurred the past 2 decades :

• Post-Tsunami 2004
• Global recession and riots in Thailand 2009
• Riots and political uncertainty in 2010. Major flooding of a large part of Thailand and northern Bangkok end 2011.
• Political demonstrations end 2013 and ongoing into 2014. Anti-goverment demonstrations occupied most of the first half of 2014, and were followed by declaration of martial law, and a military (bloodless)
• Coup d'Etat on 22 May 2014. Bombing of the Erawan Shrine on 17 August 2015.
• Crack-down on zero-dollar (Chinese) tour groups at the end of 2016 had a significant effect on Chinese arrivals. This persisted during the first quarter of 2017, but overall the number of visitors kept on rising in 2016 and 2017.
• 2018 : boat accident in July in Phuket with 47 Chinese casualties. Chinese arrivals decreased during the subsequent months.
• Covid-19 Pandemic from early 2020 till 2023 (?)

It is safe to say that health scares and the global recession had a more pronounced impact than local political uncertainly, riots and demonstration. Thailand experiences an unstable political scene, but overall fortunately the tourism industry continued to grow with only a moderate hick-up during the first three quarters of 2014.

Tourism Industry in Thailand. Domestic Component

Data on tourism income in 2019 and arrivals by nationality and region for the same year.

Interestingly, the tourism sector does not only depend only on foreign visitors. The number of domestic tourists may actually dwarf the number of foreign tourists,but domestic tourists do spend much less per day and their trips are shorter.

Some numbers :

As noted above, the number of international arrivals increases year by year till 2019, bringing in lots of revenue. Averaged over three years from 2017 to 2019 (before Covid), the international traveler earned Thailand 49,661 Thai baht per person (let's say 50,000 baht).

The number of domestic travelers is actually much higher, and reached almost 167 million in 2019. Averaged over the same three years, a domestic traveler spends 6.389 Thai baht on his trips.

When looking at the larger picture, it is obvious that domestic travel is a very important component. From 2017 to 2019, revenue from domestic travel amounted to 35.8 % of total revenue gained from tourism. Effects are underway to revive the Thai tourist industry, after the Covid-19 crisis, by encouraging domestic travel, and giving government sponsored promotions, however with only modest success.

Quarterly Arrivals from 2013 to 2023 :

Thailand has a tourist season when more visitors arrive. As you can see below, the number of visitors is almost consistently higher during the first quarter and the last quarter of each year. This coincides with a more pleasant climate in the country ('cold' season), and less favorable weather conditions in Europe, and large parts of Asia, like China and Japan.

From the graph you may see that the beginning of 2014 (political uncertainty) saw less than expected arrivals.

A military coup was staged and martial law was declared by the Royal Thai Army on 20 May 2014. The above contributed further to a decrease in travel arrivals during 2014, spread over the first three quarters of the year. During the first 9 months of 2014 around 2,000,000 less tourists arrived in Thailand, or a decrease of -10.28% when compared with the same period of 2013. But afterwards, the tourism industry had a very good period, with substantial increases in the number of arrivals. Military rule continued for 5 years, without further adverse effects on the tourism industry. The military government was followed by a 'civilian' government under the same prime minister in 2019.

The first quarter of 2020 saw a dramatic decrease in the number of visitors. This was totally linked to the emergence of the Covid-19 pandemic. A dramatic decrease to ZERO occurred in the second quarter and also in the third quarter of 2020. As mentioned, a very limited number of tourists arrived during the 4th quarter under stringent conditions.

As noted above, from the second quarter of 2020, till the third quarter of 2021 (this covers no less than 18 months), hardly any visitors came to Thailand. We estimate loss of income for the country at 75+ billion U.S. Dollar. It was decided (as in many other countries around the same time) to open for tourists again, still under stringent conditions, as of 1 November 2021.

As can be viewed below, there was a modest increase in visitors during the last quarter, especially during the month of December, which looks promising for 2022. Of the 427,869 visitors to Thailand in 2021, no less than 250,948 (58.6 %) came from Europe. Europeans may be simply dumber, less infomed, or more audacious, than people from other regions ?

The first quarter of 2022 saw further very modest improvement in the number of tourists arriving in Thailand. A total of 497,693 tourists arrived, the highest number since the first quarter of 2020, but still a far cry of the number of visitors in the years before (between 8 and 10 million visitors per quarter). The number of arrivals further improved to 1,582,257 in the second quarter of 2022. At least during the 3rd and 4th Quarter of 2022, we saw marked improvement in the arrival numbers, measuring 3.608 million visitors in the 3rd quarter, and 5.465 million visitors in the last quarter of 2022. The first quarter of 2023 saw 6,477,538 arrivals. Recovering of tourism to Thailand is on track. Possible negative factors : higher prices of airline flights, higher prices of hotels (promoted by some), poor air quality, especially in the North of Thailand, and in Bangkok, mostly in the period between December and April.

Interestingly, the second quarter usually has less visitors to Thailand than the first quarter. This trend is not clearly visible in 2023 , with visitors in the first quarter numbering 6,477,538 and in the second quarter slightly lower at 6,437,153. The third quarter saw a further modest increase in visitors to 7.09 million visitors, and in fourth quarter we passed the 8 million mark (8.095 million visitors).

Numbers show number of tourist arrivals per quarter of each year (in millions). Source data : Department of Tourism, Thailand. Since a few years data are available at website of Ministry of Tourism and Sports .

P.S. : Wikipedia has a dedicated page covering the Covid-19 Pandemic in Thailand , which we surely can not improve upon.

How Thailand Hopes to Meet Its Goal For 1.7 Million Indian Tourists

Bulbul Dhawan , Skift

April 19th, 2024 at 8:52 AM EDT

India is one of the most important source markets for Thailand. Pre-Covid, nearly 2 million Indian tourists flocked to Thailand, making India the third-largest source market in 2019. Now, Thailand is looking to bring India back to pre-Covid levels.

Bulbul Dhawan

The Tourism Authority of Thailand on Thursday hosted a group of more than 8,000 incentive visitors from India. The delegation is part of the authority’s goal of receiving at least 1.7 million Indian visitors this year, it said in a statement. 

India is one of the most important source markets for Thailand and is also the fastest-growing. In 2023, over 1.6 million Indian travelers visited Thailand , making the country the fourth-largest source market for Thailand. These tourists spent more than THB 63 billion ($1.7 billion). 

In 2024, through February , India ranked fifth among source markets with more than 300,000 tourists traveling to Thailand. In 2023, Thailand was one of the top international destinations for Indians, with Bangkok being the second most popular foreign destination after Dubai, according to travel agency Skyscanner .

Schemes to Attract Indian Travelers

Thailand also introduced a visa waiver for Indian tourists from November 10 last year till May 10, 2024, a scheme that had been put on hold post Covid. 

Thailand tourism governor Thapanede Kiatphaibool called India a high quality and high spending market, while explaining the reason for resuming the visa exemption for Indian travelers. The governor had then said that the country was evaluating if a visa-free facility could permanently be extended to Indian travelers. 

Apart from this, Thailand’s key strategies to attract Indian tourists include subsidy schemes for incentive, wedding, and celebration groups, the governor said earlier this year at a travel exchange . “Joint promotions with airlines and travel agents will be offered for repeat visitors and golfers,” Kiatphaibool added. 

All-Year-Round Destination

Thailand minister of tourism Sudawan Wangsuphakijkosol said, “I am determined to elevate Thailand to be a quality and safe destination that delivers a valuable experience to our visitors from India through Thailand’s soft powers and promotes Thailand to be an all-year-round destination.” 

Expecting INR 185 billion ($2.2 billion) in tourism receipts from India, Thailand looks to attract over 1.7 million Indian travelers to the country in 2024, as it aims to attract 35 million tourists this year.

In India, Thailand is marketing itself to various segments, including families, millennials, golfers, luxury travelers, incentive groups, as well as wedding and celebrations groups.

Beyond popular destinations like Bangkok, Phuket and Pattaya, the Tourism Authority of Thailand is also promoting destinations like Hua Hin, Kanchanaburi and Khao Yai.

Thailand also plans to launch special initiatives for senior citizens, women travelers, Gen Z, and LGBTQIA+ travelers. Wellness tours and adventure sports are also segments where the destination is planning to focus. 

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Tags: asia monthly , india , india outbound , india travel , marketing campaign , skift india report , thailand , tourism , tourism authority of thailand , Travel Trends

Photo credit: Thailand introduced a visa waiver for Indian tourists last year. TAT