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The History and Evolution of Trek Bicycles: A Legacy of Innovation

In the world of biking, Trek is a name that stands out. With its innovative designs and advanced technologies, Trek has been revolutionizing cycling since 1976. It was founded by Richard Burke and Bevil Hogg, who combined their engineering expertise with a desire to create the best bicycles in the world. Since then, Trek Bicycles has steadily risen to become one of the most well-known and respected bike brands around.

Trek’s story began in Waterloo, Wisconsin in 1976. Richard Burke had been working as an engineer at a local bike shop when he was approached by Bevil Hogg with the idea of starting their own company. After prototyping and testing their first model, they began production in 1977. The bikes were an immediate success, with customers praising them for their light weight, performance, and comfort.

As Trek grew, it quickly became known for its pioneering spirit. In 1983, it released the first mountain bike ever made from aluminum alloy—the Trek 980. This was followed by other early innovations such as carbon fiber forks (1987), full suspension frames (1988), cantilever brakes (1989), and disc brakes (1994). With each new product release, Trek further cemented its reputation as an industry leader.

In the 1990s and 2000s, Trek continued to innovate and develop even more cutting-edge technologies to enhance performance and safety on the roads and trails. Electronic shifting systems such as Di2 (2004) allowed cyclists to shift gears instantly; active suspension systems like IsoSpeed (2012) provided a smoother ride; wireless connectivity systems like ANT+ (2003) allowed riders to track their progress in real time.

Today, Trek is still pushing boundaries with its latest lineup of bikes that feature groundbreaking designs and technologies. From full-suspension downhill rigs to ultra-lightweight road machines to comfortable commuting hybrids—there’s something for everyone at Trek. Whether you’re an avid competitive cyclist or a casual weekend rider looking for some fun on two wheels, there’s no doubt that you can find something perfect for you.

For over four decades now, Trek has been redefining what it means to be a top-of-the-line bicycle company. By continually striving to produce top-notch products and implementing cutting-edge technologies into all its models, Trek has become one of the most well-recognized names in cycling today—a true legacy of innovation.

To explore more on Trek Bicycles , visit official website today!

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Trek Bicycles – A Brief History

Image Courtesy of Trek Bicycles

The Birth of the Trek Bicycle Brand

It began in a barn….

The story of Trek bicycles began in 1976 when Richard “Dick” Burke and Bevil Hogg founded the company in a small red barn in Waterloo, Wisconsin.

With a mission to build the best bikes in the world, they chose the name “Trek” to evoke the spirit of adventure and exploration that cycling represents.

In the early months of 1976, fueled by ambition and armed with a team of just five dedicated individuals, Trek embarked on its journey of crafting steel touring frames.

With a clear vision and a mission to challenge the dominance of Japanese and Italian models in the mid to high-end market, Trek set out to create exceptional bicycles.

The inaugural year proved to be a testament to their craftsmanship as nearly 900 meticulously hand-brazed framesets were crafted. Each frame found its way into the hands of eager cyclists for just under $200.

As the year drew to a close, the success and recognition of Trek’s work led to the incorporation of Trek Bicycle.

A significant milestone arrived in 1977 when Penn Cycle in Richfield, Minnesota became the first authorized Trek retailer in the world. This paved the way for future partnerships.

The ensuing years witnessed an incredible surge in sales, with Trek’s revenue approaching a staggering $2,000,000 by 1979! This was the start of the brand’s relentless pursuit of excellence.

Global Reach and Recognition

From its roots in Wisconsin, Trek has expanded its reach to become a globally recognized brand.

Trek bicycles are now available in over 90 countries, with a vast network of dealers and distributors worldwide. The brand’s dedication to excellence has been acknowledged through numerous industry awards and accolades, further solidifying its position as a leader in the cycling industry.

Innovations that Transformed the Industry

Trek quickly established itself as a pioneer in bicycle technology, introducing groundbreaking innovations that revolutionized the cycling world. Some notable milestones include:

• The introduction of the first lightweight steel touring bike, the 720, in the early 1980s, providing riders with a versatile and durable option for long-distance adventures.
• The development of the Trek 2000, one of the first affordable carbon fiber road bikes, in the late 1980s, marking a significant leap in performance and weight reduction.
• The iconic OCLV (Optimum Compaction Low Void) carbon fiber manufacturing process, debuted in 1992, setting new standards for strength, weight, and ride quality.
• The invention of the IsoSpeed decoupler in 2012, a suspension system that provided increased comfort and performance on rough roads, making Trek bikes more versatile and enjoyable.

Expanding Product Range and Technology

Trek has continually expanded its product range to cater to a wide variety of cycling disciplines and rider preferences. From road bikes and mountain bikes to electric bikes and gravel bikes, Trek offers a diverse lineup designed to meet the needs of every rider.

The brand has embraced cutting-edge technologies, including electronic shifting, advanced suspension systems, and integration of smart features, ensuring that riders can experience the latest advancements in cycling technology.

Racing Success and Partnerships

Trek’s commitment to performance has been reflected in its successful partnerships with world-class athletes and teams. The brand has witnessed remarkable victories in various disciplines, including road racing, mountain biking, and cyclocross.

Trek’s partnerships have included collaborations with top athletes and teams who have showcased the brand’s capabilities on the global stage. From thrilling road races to exhilarating off-road challenges, Trek has been a formidable presence in the racing world.

Trek’s collaborations with professional cycling teams have seen them achieve outstanding results across a range of competitions. These partnerships have showcased Trek’s dedication to developing bikes that excel in demanding racing environments.

Community and Philanthropy

Trek understands the importance of giving back to the community. Through initiatives like the Trek Foundation, the brand has supported numerous charitable organizations and causes, including youth cycling programs, environmental conservation, and healthcare access.

Trek’s commitment to making a positive impact extends beyond their products and into the communities they serve.

Commitment to Sustainability

Trek has long been dedicated to environmental stewardship and sustainability. In 2007, the brand launched its “One World, Two Wheels” campaign, pledging to help create a more bicycle-friendly world. Trek has also made significant strides in reducing its carbon footprint through initiatives such as recycling programs, responsible manufacturing practices, and support for bicycle advocacy organizations.

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Trek bicycle corporation.

Trek Bicycle Corporation is the world's largest manufacturer of bicycles sold by specialty retailers. Founded in 1976, the company sells close to a million bikes a year, as well as full lines of bicycle accessories and clothing. In addition to bicycles bearing the Trek brand name, the company also markets a line of mountain bikes named after Gary Fisher, one of the inventors of the mountain bike, and a line of bikes named for racing star Greg LeMond. Trek has several European subsidiaries, and its equipment is distributed in over 60 countries across the globe. In the United States, Trek maintains five Wisconsin manufacturing plants and four distribution centers. In addition to its manufacturing operations, Trek sponsors a number of racing teams, an on-site repair program, and an annual fund-raising ride for Midwest Athletes Against Childhood Cancer.

Early History

Trek was established in 1976, at the peak of the 1970s bicycle boom. Its founders were Dick Burke, president of Milwaukee-based appliance and electronics distributor Roth Co., and Bevill Hogg, the proprietor of a chain of bike stores, one of which was located in nearby Madison. With financial backing from Roth's parent company, the Brookfield, Wisconsin-based Intrepid Corporation, Burke and Hogg launched Trek in an old warehouse in Waterloo, Wisconsin, located halfway between Milwaukee and Madison. With a work force of about five, the company began making high-quality, lightweight steel bicycle frames by hand.

From the outset, Trek committed itself to selling bicycles primarily through specialty bicycle stores, rather than through general retail outlets. This decision helped the company to maintain its image as a supplier of equipment for serious bicycling enthusiasts. Trek quickly became a favorite brand among that connoisseur market, and independent bicycle shops have remained Trek's most important outlet.

Competing primarily against European and Japanese manufacturers, Trek began to have an impact quickly, gaining industry attention both for the quality of its bikes and for being an American company. Trek bicycles were especially popular in the Midwest, the company's own backyard. By 1978, however, Trek was distributing to both coasts, as well as to other bicycling hotspots, such as Colorado. After only three years in business, the company's annual sales had grown to $750,000.

By 1980, Trek had outgrown its original plant. The company moved to a new facility in Waterloo, and there it began mass-producing bicycles. Sales were so brisk that Trek also contracted a Taiwanese firm to produce some of the company's bikes. Among bicycling enthusiasts, Trek was quickly gaining a reputation as a producer of the very highest caliber of bicycles available, and its sales reflected that reputation. During the early 1980s, sales virtually doubled each year.

The Age of Mountain Bikes

In 1983 Trek became a fairly early entrant into the mountain bike market, with the introduction of its 850 model. Developed in California in the late 1970s, mountain bikes featured more comfortable seats, fatter tires, and more gears than the ten-speed road bikes that dominated the market at the time. Fueled largely by the surging popularity of mountain bikes, Trek sold more than 45,000 bikes in 1984. The company also launched its Trek Components Group that year.

During the 1980s, Trek was one of the very few American companies that stood in the way of an all-out takeover of bicycle manufacturing by Taiwanese factories. Although even Trek continued to import some of its bikes from Taiwan, the company found that it was able to offset the somewhat higher costs associated with manufacturing in America by saving on ocean shipping and cutting out other middlemen. Even labor costs proved to be a relatively minor problem, since making bikes was seen by young employees, many of them avid bicycling hobbyists themselves, as a fairly glamorous job, and those employees were therefore willing to work for rather modest wages. As Trek expanded its facilities over the next several years, it was able to rely less and less on imports.

After a conflict with cofounder Burke, Hogg left Trek in 1985 to start his own bicycle company in California. In spite of the changes, Trek continued to grow at an impressive rate. In 1985 the company introduced its first aluminum road bike, Model 2000. Its first carbon composite road bike, Model 2500, hit the market the following year. By 1986 sales had soared to $16 million, and surging demand led to the addition of 75,000 square feet to the company's Waterloo manufacturing facility.

A New Philosophy for the Late 1980s

Ten years of startling growth did not come without problems, however. As Burke explained in a 1996 Capital Times (Madison, Wisconsin) interview, "In all fairness, Bevill [Hogg, company cofounder] was more of a dreamer than a manager." Although sales remained solid, Trek began to experience difficulties in a number of areas. Unsold inventory began to pile up, and as a result the company was losing money. With morale nearing rock bottom, Burke decided to take over the day-to-day management of the company. He instituted a "back to basics" approach, emphasizing sensible business practices and quality service. His new mission statement had four components: "Produce a quality product at a competitive price, deliver it on time in a positive environment."

Burke's new approach began to pay off quickly. Improved efficiency and marketing, combined with Trek's ongoing reputation for turning out quality products, breathed new life into the company's sagging bottom line. Sales doubled in each of the next three years. In 1987 Trek successfully introduced a new line of mountain bikes, and their popularity helped the company sell a total of about 100,000 bicycles in 1988.

Trek continued to find innovative ways to make money during the last years of the 1980s. In 1988 the company introduced a line of bicycling apparel. The following year, Trek entered the stationary bicycle market with Trek Fitness bikes. In 1989 the Jazz line of children's bicycles were introduced, and the company opened subsidiaries in Great Britain and Germany. Within five years, international sales accounted for about 35 percent of the company's business. By 1990 mountain bikes made up nearly half the bicycles sold in the United States, and Trek was prepared to claim a strong share of those sales. The company sold 350,000 bikes altogether that year. Trek's sales grew to about $175 million for fiscal 1991, and the company had about 700 employees by that time.

The High-Tech 1990s

During the first part of the 1990s, Trek remained at the technological forefront among bicycle manufacturers. Throughout the 1980s, the company had succeeded in developing advanced materials that enabled it to maximize the lightness and strength of its bicycle frames. These breakthroughs led to the 1992 development of the Optimum Compaction Low Void (OCLV) carbon fiber lamination process. Using the OCLV process, Trek was able to make the lightest production frames in the world, weighing in at a mere 2.44 pounds. Trek's first OCLV carbon road bike, Model 5500, was introduced in 1992, and its first OCLV carbon mountain bikes, Models 9800 and 9900, were unveiled a year later.

Meanwhile, another expansion project took place at Trek's Waterloo plant, which now measured 140,000 square feet. During the early 1990s, the bicycle industry in the United States experienced a bit of a sales slump. To compensate, Trek looked to boost its sales in other areas. The company continued to emphasize international growth during this period. Sales in Japan, for example grew by about 40 percent per year from 1991 through 1993. Trek also concentrated more on sales in Europe, where it was gaining a solid reputation among bicycle buyers who had long thought of American bikes as heavy, clunky monsters built for kids.

In addition, the company began to focus more on the sale of bicycling accessories. Beginning in 1992, Trek assembled helmets at a new plant in Oconomowoc, Wisconsin, out of parts purchased from other companies. By 1993 the plant was making helmets at a rate of about half a million a year, double its total from 1992. Trek also launched a small line of tandem bikes in 1992. Although a relatively small market, the tandem bikes proved popular among family fitness buffs.

In 1993 Trek acquired the Gary Fisher Mountain Bike Company, the company founded by and named for the originator of the mountain bike. Gary Fisher's sales increased tenfold in its first year as part of the growing Trek empire, from $2 million to $20 million. Altogether, company sales reached $230 million for 1993, a $20 million increase from the previous year. That modest increase was impressive considering that it came during a period so difficult for bike makers that it saw longtime industry giant Schwinn sink into bankruptcy. Having passed competitors Specialized and Cannondale, Trek was now the clear market leader in specialty bike shop sales. By this time, exports generated $80 million of Trek's sales, and the company maintained seven overseas distribution operations--one in Japan and the other six in Europe.

Trek passed the $250 million mark in sales in 1994. By that time, the company was manufacturing 65 different models in its Wisconsin plants, including road bike, mountain bike, hybrid, and tandem styles. Trek expanded its children's bicycle business that year with the introduction of a line called Trek Kids. A number of major developments took place at Trek in 1995. That year, the company opened a new state-of-the-art manufacturing facility in Whitewater, Wisconsin. The Whitewater plant, capable of producing 3,000 bicycles a day, dwarfed the company's other factories.

Acquisitions in the Mid-1990s

Trek also bought out two smaller niche-market competitors in 1995--Bontrager Bicycles, based in Santa Cruz, California; and Klein Bicycles of Chehalis, Washington. Those companies' plants remained in operation after the purchases. On top of those additions, Trek also signed a ten-year licensing deal with bicycle-racing superstar Greg LeMond to use his name on a line of road bikes. Additionally, the company introduced a new line of mountain bikes featuring an innovative Y-shaped frame. Trek's Y-frame received an "Outstanding Design and Engineering Award" from Popular Mechanics magazine, and the U.S. Secret Service even bought a few Y-frame bikes for patrolling the grounds of the White House.

Largely on the continuing strength of mountain bike sales, Trek's revenue grew to $327 million in 1995, a jump of nearly 19 percent. In early 1996, the company announced plans to add another 45,000 square feet to its Oconomowoc distribution center. It also announced its intention to build a distribution center in Atlanta to go with its existing centers in New Jersey and Southern California. Around the same time, Trek revealed that it was joining forces with Volkswagen of America to form a professional mountain bike team. The Trek/Volkswagen alliance went further yet, with the introduction of the Volkswagen Jetta Trek, a car that comes equipped with a mountain bike and rack.

In 1996, Trek also began planning a retail "superstore" on the west side of Madison, Wisconsin. The announcement did not sit particularly well with the specialty retailers already selling Trek bikes in the area. Although the company had dabbled in retail operations before--Trek has another retail store already operating in Madison, and flirted briefly with part ownership of a chain of stores in northern California--Burke insisted that it was not about to plunge into retail as a major part of their operation.

Meanwhile, Trek continued to beat out much of the competition in terms of quality and service, as it sought to solidify its position at the front of the high-end bicycle pack. Its ability to thrive during a period in which the bicycle industry as a whole was more or less stagnant suggests that Trek is poised to maintain its dominant position.

Principal Subsidiaries: Fahrradhandel Gesellschaft GmbH (Austria); Bikeurope BV (Netherlands); Trek Denmark; Trek Bicycle GmbH (Germany); Trek Japan; Bike USA S.L. (Spain); Trek Fahrrad AG (Switzerland); Trek UK.

Source: International Directory of Company Histories , Vol. 16. St. James Press, 1997.

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Trek Bicycle Corporation

Discover the unique color palette of trek bicycle corporation, and learn more about the brand's history and values. download the trek logo in both vector svg and raster png formats with a transparent background. the faqs provide additional insights into the brand's visual identity and guidelines., the "trek bicycle corporation logo" appears in: .

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This is the Trek color scheme, you can replicate each of the brand's logo colors by clicking on the corresponding button above displaying its HEX code.

The power of color in branding: Exploring the psychology of colors in the Trek logo

Black is power, control, authority, discipline, discretion, secrecy, ellegance, and mistery. Explore a collection of logos featuring black colors, and discover how different brands use these hues to communicate their visual identity:

Cincinnati Reds

West virginia state yellow jackets, albacete balompie, windy city bulls, hortonworks, white and case, automotive logos.

Browse through a variety of logos associated with Trek from the Automotive Industry , and find inspiration for your own branding or design projects:

General Tire

Download trek logo in png or svg formats:.

The PNG raster format is ideal for web applications because of its small file size and ability to preserve transparency, which makes it suitable for logos with a transparent background. However, it may be better to scale the logo to smaller sizes.

On the other hand, SVG vector format is ideal for larger applications such as billboards, as it is a vector format that can be scaled up or down without losing of quality. Also, you can easily convert SVG file to other vector formats such as EPS, AI and even PDF.

Frequently Asked Questions

The Trek logo is an example of the automotive industry logo from United States. According to our data, the Trek Bicycle Corporation logotype was designed in 2018 for the automotive industry. You can learn more about the Trek brand on the trekbikes.com website.

What is the difference between brandmark and logomark? What is the difference in a logotype and a logo?

Logomarks, also known as brandmarks, consist of logos represented solely by a symbol, emblem, or visual imagery. Brands usually adopt brandmarks after achieving widespread recognition, enabling them to omit their company name from the logo.

The distinction between logotype, logomark, and logo lies in their design and focus. A logotype is a type of logo that prominently features a company name or its initials as the central element. On the other hand, a logomark is a logo that revolves around a symbolic image or icon, rather than relying on the company name. Finally, the term "logo" encompasses all types of marks used to represent a brand, including both logotypes and logomarks.

What logotype is?

Logos are crucial for brand recognition and differentiation in the business world. They help establish a strong brand presence and convey the identity and values of a company like Trek Bicycle Corporation. A well-designed logo plays a vital role in marketing, appearing on websites, packaging, advertisements, and social media profiles to reinforce Trek's brand identity and foster brand loyalty.

Creating an effective logo involves capturing comapy's essence and conveying it in a concise and memorable manner. Trek's logo may incorporate text, such as Trek Bicycle Corporation or its initials, along with visual elements like symbols, icons, or emblems.

A high-quality logo for a company should be distinctive, simple, versatile, and scalable across different mediums. Its design should effectively communicate Trek's message and evoke the desired emotions or associations with the brand. Professional graphic designers or branding agencies are typically involved in creating Trek Bicycle Corporation's logo, ensuring alignment with Trek's visual identity and marketing goals. In summary, a well-crafted logo is essential for Trek Bicycle Corporation as it represents the brand's reputation, values, and promises made to customers. By establishing brand recognition, logo becomes a valuable asset in the competitive business landscape.

Where can I use the Trek logo?

As a general rule, third parties may not use the Trek logo without permission given by the logo and (or) trademark owner . For any questions about the legal use of the logo, please contact Trek directly. You can find contact information on the website trekbikes.com .

We strive to find official logotypes and brand colors, including the Trek logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Trek logo on this web page is accurate, official, or up-to-date. To get the official Trek logo, please get in touch with Trek directly or go to trekbikes.com .

By downloading the Trek logo from this website, you agree that the logo provided "as-is." All the materials appearing on the website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.

We do not claim any rights to the Trek logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Trek trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Trek logo" or "official Trek Bicycle Corporation logo." Thank you.

What do the colors in Trek logo mean?

The color black is a neutral color that is often associated with sophistication, elegance, and power. It is a strong, bold color that is often used to create a dramatic visual impact. In design, black is often used to create a sleek, modern look, and it is also often used to represent sophistication and luxury. In fashion, black is often used to create a sleek, classic look, and it is also often associated with formality and evening wear. The color black is also often associated with mystery, darkness, and the unknown.

It's important to note that these associations are not universal, and different people may have different emotional responses to colors.

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Vintage Trek Catalogs

Table of Contents

Here you can find all the Trek catalogs from 1976 up to 1999. If you’re looking for a specific model for a specific year, you can find them further in the article.

Trek Catalogs

• Trek Catalog 1976
• Trek Catalog 1977
• Trek Catalog 1978
• Trek Catalog 1979
• Trek Catalog 1980
• Trek Catalog 1981
• Trek Catalog 1982
• Trek Catalog 1983-1
• Trek Catalog 1983-2
• Trek Catalog 1984
• Trek Catalog 1985All-Terrain
• Trek Catalog 1985Trek2000
• Trek Catalog 1985TrekRacing
• Trek Catalog 1985TrekSport
• Trek Catalog 1985TrekTouring
• Trek Catalog 1986
• Trek Catalog 1987
• Trek Catalog 1988
• Trek Catalog 1989
• Trek Catalog 1990
• Trek Catalog 1991
• Trek Catalog 1992
• Trek Catalog 1993
• Trek Catalog 1994
• Trek Catalog 1995
• Trek Catalog 1996
• Trek Catalog 1997
• Trek Catalog 1998
• Trek Catalog 1999

History and Iconic Models

Trek started out in 1975 by providing only frames. In 1976 they would supply entire bicycles.

For many people Trek is most famous for sponsoring Lance Armstrong’s U.S. Postal team during the late 90’s up to his retirement.

But Trek already pioneered the use of carbon fiber in 1989 with the Trek 5000.

It would result in the short-lived but daring design of the Y-Foil, introduced in 1998. One of the few bikes that is designated with something more than just a number.

They were also early adopters of the mountain bike craze, with the Trek 850 launched in 1983.

Their early foray in using carbon fiber would be later used with the introduction of the iconic Y33 and Y22 models. Mountain bikes with a monocoque carbon fiber frame. Although it used the suspension technique URT ( unified rear triangle ) which would turn out to be rubbish, the original design was considered iconic.

If you’re interested in learning more about vintage Trek bicycles, please visit vintage-trek.com .

Trek Models

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Trek Bikes Brand Review: A Close Look at the Iconic USA Bike Brand

T rek Bikes is one of the most popular and the most respected USA-based bike brands right now, and for a good reason. They offer models in all categories and all price points, for all types of cyclists. Let’s learn more in our in-depth overview!

No matter if you are an absolute beginner who can’t even ride, or you’re a pro cyclist with years of experience in the legs, Trek Bikes has a bike for you.

With more than 40 unique models, it’s both very easy and very challenging to find exactly what you’re looking for. Our in-depth overview teaches you all you need to know about each model series and many other things related to Trek.

Technologies

Trek’s range of models, trek mountain bikes, trek bikes – road, trek hybrid & city bikes, trek gravel & cyclocross bikes, trek adventure & touring bikes, trek tt/triathlon bikes, trek electric bikes, electra bikes, trek women’s bikes, kids’ trek bikes, new or used trek bikes.

The first bikes Trek made were touring steel frames , but as the business evolved, so did the selection of models. Soon enough, Trek began producing road racing bikes, and then mountain bikes from both aluminum and carbon.

The first Trek-branded all-aluminum bike left the production lines in 1985 and the first full-carbon model came out in 1989.

Today, Trek offers high-profile road bikes such as Domane, Madone, and Emonda; hardtail and full-suspension models like Marlin , X-Caliber, or Slash; Checkpoint and Boone gravel and CX bikes; and dozens of other popular model names in a wide range of categories.

Related:  Trek vs. Giant Bikes Comparison: Which Brand Is Better?

Over the years, Trek has pioneered or perfected many of the best technological solutions used in the top-level cycling sport.

Over the years, many of these advanced technologies have been passed down from best Trek bikes to mid-range and entry-level classes, improving the cycling experience for beginner and intermediate cyclists as well.

Here are some of the most ground-breaking technologies developed by Trek so far:

• OCLV Carbon:  Optimum Compaction Low Void carbon frames developed in 1991 — some of the lightest and stiffest in the world.
• Alpha Aluminum: Trek’s refined aluminum frames that rival carbon frames in terms of strength and overall weight.
• Active Braking Pivot: A revolutionary patented system developed to keep the rear suspension working while braking.
• RE:aktiv: Advanced suspension system that provides dynamic flow that automatically adapts its performance to the rider and the type of the terrain.
• Full Floater: Trek’s rear suspension system that allows for extremely supple and responsive rear suspension action, giving you the impression of bottomless travel.
• IsoSpeed Suspension: Road bike suspension that decouples the seat tube from the top tube, diminishing the fatiguing impacts of the road.

One of the secrets to Trek Bikes’ long-lasting success is that they make bicycles for EVERYONE. No matter what kind of riding you wish to do or how much you can stretch your budget, you can find a suitable model in Trek’s lineup.

Their beginner bikes such as FX, 820, or Marlin start at around $400; whereas their elite road models such as Domane or Madone cost upward of $12,000.

Below is a full list of ALL Trek model lines available at the moment of writing this article, organized into logical categories.

This is intended as an informative resource for people looking into Trek bikes , trying to decide which one suits their needs the best.

820 is the most affordable mountain bike in the Trek line. It consists of one men’s and one women’s model, both of which cost around $500. They are equipped with rim brakes, Shimano Tourney components, and 26″ tires, which makes them perfect for beginners.

Best for: 820 bikes are good for short daily recreational and fitness rides, as well as short commutes.

See On Trek Bikes

Marlin is one of Trek’s most popular entry-level MTB lines. It consists of several aluminum hardtail models that cost between $620 and $1,400, so they’re ideal for first-timers and experienced hobby cyclists. Marlin bikes feature front suspension, disc brakes, 2x or 3x drivetrains, and wide 27.5″ or 29″ tires.

Best for: Marlin series can be used for on and off-road riding, commuting, and all-around daily cycling.

Our review s of Marlin 4 –  5 –  6 –  7

Mountain biking enthusiasts who don’t have thousands of dollars but want quality trail bikes can choose the Roscoe line. These are fun aluminum hardtail bicycles with massive 27.5+ tires and specs that are ready to party. These models cost between $1,200 and $2,800 , so they are quite affordable as well.

Best for: If you want to ride trails more seriously with RockShox suspensions and SRAM or Shimano components, check out Trek Roscoe.

X-Caliber is Trek’s lineup of quality, yet affordable aluminum 29ers ideal for beginners and riders with some experience on the trails. They’re characterized by 120 mm of travel in the fork, light and efficient 1x drivetrains, and prices that remain between $1,500 and $2,000 . All models also feature powerful hydraulic disc brakes and size-specific tires.

Best for: Aspiring trail riders who aim to challenge themselves more, explore more technical trails, and do it all on a tight budget.

Farley is a collection of Trek’s super-capable fat bikes built around aluminum or carbon frames, depending on the model. They’re characterized by awe-inspiring 27.5″ x 4.5″ tires and mud-ready 1x drivetrains. Most models have rigid forks, but there are options with a suspension fork as well.

Best for:  Trek Farley showcases its abilities best when put against snow, mud, rocks, roots, and other extreme conditions.

Trek Procaliber is a group of race-ready aluminum and carbon cross-country hardtail bikes. They feature 100 mm of front suspension as well as IsoSpeed rear decouplers that improve control and comfort further. All Procaliber models also come with 29″ wheels, modern 1x drivetrains, and strong hydraulic disc brakes.

Best for: Cyclists interested in doing cross country racing or simply having fun and improving their skills on high-quality, yet reasonably-priced XC machines.

If you have more money than you know what to do with, why not spend it on the mouth-wateringly good Trek’s full-suspension Fuel EX line? These bikes are built with 140mm/130mm front and rear suspension, 29″ wheels, and efficient 1x drivetrains. The prices start at around $2,500 and cap at around $10,600  for the flagship Fuel EX 9.9.

Best for:  Expert trail riders (or those who practice becoming so) with money to spare, who want to ride a wide range of terrains, climb, descent, and race.

Top Fuel is a line of high-end , full-suspension bikes that are suitable for elite XC racing competitions. Every model features 120 mm of travel in the fork and 115 mm in the rear shock. All models are also equipped with super-capable 29″ wheels and tires that go up to 2.4″. If you want to own a Top Fuel bike, you’ll need to pay between $2,700  and $11,500.

Best for:  All-around fun on challenging and technical singletracks and top-level XC racing events. 

Stache offers a high level of performance in a simple and easy to maintain hardtail package. These are mid-range trail bikes built around carbon or aluminum frames, with prices between $2,500 and $4,000. They feature 120 mm of front suspension travel coupled with 29+ wheels and tires that are 3.0″ wide. They’re capable of some serious damage.

Best for:  Stache bikes are best for trail enthusiasts who want to have maximum fun on the most challenging terrain available in their area, but not worry much about upkeep costs. 

Remedy is one of Trek’s best-selling full-suspension bikes because of phenomenal money to value ratio and well-balanced components. It comes with 160/150 mm of front and rear travel, zippy 27.5″ wheels, wide-range 1×12 drivetrains, and dropper posts. The frames are aluminum or carbon, depending on the price. It’s the most trail aficionados can ask for!

Best for:  Remedy models are best suited for riders who enjoy fast and dynamic descents, jumps, drops, and other challenging on-trail stuff.

Slash is a capable long-travel enduro bike built to… well, slash the trails. Right now, this series numbers around seven models valued between $3,500 and $12,500. Therefore, these bikes are great for pro riders and those who feel that way. They have premium carbon frames, 160/150mm of front and rear travel, and huge 29″ wheels.

Best for:  Professionals and enduro enthusiasts who enjoy the thrill of fast-paced downhill sections and challenging rocky trails. 

If you want the best of the best in the DH world, Session is the type of bike you should be looking at. Session models boast premium carbon frames, 190 mm of deluxe RockShox travel, 29″ wheels, and high-end SRAM and Shimano components. They’re ready to win races.

Best for:  Making the best results and winning World Cup Championships on the most brutal downhill courses.

Supercaliber

Supercaliber is a series of unique cross-country racing bikes with Trek’s premium IsoStrut rear suspension. The rear shock is integrated into the frame with unique pivotless seatstays. In addition, it also features 100 mm of front travel, 29″ wheels, 1×12 drivetrains, and progressive racing geometry. Supercaliberline consists of some of the most expensive Trek bikes that cost up to $12,000.

Best for:  Cross-country races that require maximum speed and technical terrain that requires the best possible components and geometry. 

The Domane series is Trek’s selection of fast, versatile, and technologically advanced endurance road bikes. It’s one of Trek’s best-known lineups, featuring IsoSpeed frame suspension, aluminum or carbon frames, and different levels of SRAM and Shimano components. Domane models cost anywhere between $1,100 and $12,600, so they’re suitable for everyone.

Best for:  Beginner, intermediate, and professional road cyclists looking for all-around good performance on a quality road bike that can do it all. 

Our review s on Domane  2 – 3 – 4 – 5 – 6 .

The Émonda line consists of some of the lightest and best-performing road bikes in the world. It’s built around three frame options – 700 OCLV Carbon, 500 OCLV Carbon, and lightweight aluminum. The most expensive Émonda bike costs $13,000, whereas the cheapest can be bought for just $2,300. They’re race-ready, good-looking, and suitable for all rider profiles.

Best for:  Beginner, intermediate, and elite cyclists who want the lightest available road setup suitable for racing, fitness, and leisure riding.

Trek Madone is a top-of-the-line aero road bike developed in the wind tunnel. These bikes are super-light, super-fast, but super-expensive as well. If you want to own one, you’ll have to spend between $4.8K and $13K. For that money, you’ll get a carbon aero frame, aero wheels, high-end components, and supreme integration.

Best for:  Seasoned road riders in search of capital and marginal gains that would make them as fast and as efficient as possible. 

Related: Best Road Bike Brands

If you want an aluminum bike that costs between $600 and $2,000 and that can truly do it all, Trek FX is one of the best choices around. These are efficient and affordable hybrid bikes with entry-level or mid-range components, skinny 700c wheels, and comfortable upright geometries. Around 15 models are available, which includes men’s and women’s bikes.

Best for:  Recreational or fitness riders wanting to commute, run errands, get fit, or train on a daily basis without spending too much money.

Trek Verve is a lineup of comfortable, high-quality, yet accessible hybrid and fitness bikes that can serve as all-around workhorses to urban riders. They cost between around $700 and $1,000, which makes them very cost-efficient. Verve bikes are made from aluminum, roll on 700c wheels, and feature disc brakes coupled with entry-level components.

Best for:  Trek Verve is best for entry-level riders who need a dependable two-wheeler to use and abuse every day or just enjoy riding on the weekends. 

As its name tells you, Trek Dual Sport is a versatile series that can be used for on and off-road rides. These bikes are built around affordable aluminum frames, generally cost around $1,000 , and roll on wide 700c wheels. All models have disc brakes and 63 mm of front suspension. Riders can choose between step-over and step-though frame designs.

Best for:  Versatile riders who want one affordable bicycle that can be used for urban commutes and weekend out-of-town excursions on dirt and forest roads. 

Trek jumped on the gravel bandwagon with the Checkpoint series. These are versatile and efficient gravel and adventure bikes built around aluminum frames. Therefore, they don’t cost much — as little as $2,400 . The prices can get up to $12,000 for high-spec models. Checkpoint bikes feature wide 700c tires, 1x or 2x drivetrains, and disc brakes on all models. They look pretty cool as well!

Best for:  Trek Checkpoint can be used by beginner or seasoned cyclists for gravel races, bike touring adventures, daily commutes, or anything else that comes to mind. 

Trek Crockett is a capable aluminum cyclocross bike that can navigate the urban jungle or take you through a real jungle. These models ride on lightweight aluminum frames, knobby 700c tires, and dependable and efficient 1x drivetrains. At the moment, Crockett numbers three affordable models with price tags between $1,500 and $3,000.

Best for:  Trek Crockett works equally well as a fast CX racing machine and a rugged daily commuter. Use it to commute on workdays and go crazy on the weekends.

Trek Boone is the lightest, fastest, and best-looking cyclocross bike around. Boone frames are built with lightweight carbon fiber material and feature IsoSpeed front and rear decouplers that improve comfort and off-road riding efficiency. Boone also has performance-oriented racing geometry, race-ready components, and 1x drivetrains.

Best for:  Cyclocross racing for beginner riders and amateur or experienced athletes. 

The well-known 520 is one of Trek’s bikes with the longest tradition. Its classic touring steel frame was developed back in the 1970s when the company was established. Today, it’s equipped with front and rear racks, disc brakes, 700c tires, 27 speeds , and comfort-based geometry. It’s the best expedition tourer for the money.

Best for:  Trek 520 is a dependable touring bike that you can take around the world, ride over mountain passes, or use it as a day-to-day bike and commute on a regular basis.

If there is one bike that almost every bikepacker dreams about, it has to be Trek 1120. This is the ultimate bikepacking setup thanks to a lightweight aluminum frame, stiff carbon fork , well-designed front and rear racks, and fearless 29×3.0″ tires. Its 1×11 Shimano SLX drivetrain can get you up any hill and over any off-road section.

Best for:  Bikepacking and off-road touring that requires dependable components that can take daily abuse for months, years, and thousands of dusty miles.

Speed Concept

Speed Concept is the only TT bike Trek makes, if we don’t count in the Madone aero road bikes. This speed machine is made around a super-lightweight carbon frame developed after years of testing in wind tunnels. It offers total aerodynamic integration, minimal drag, and a 2×11 Shimano Ultegra drivetrain.

Best for:  Trek Speed Concept is most suitable for Time Trial events or Triathlon races where speed, aerodynamics, and power efficiency is all that matters. 

Trek Verve+ series is an electric version of the regular verve series. These are versatile electric hybrid and city bikes with step-over and step-through frames, making them suitable for men and women. They can assist your pedaling up to 20 mph thanks to Bosch electronics. They also feature lights, fenders, and a rear rack for easier commutes.

Best for:  Daily urban commuters and fitness riders who want to maintain an upright riding position and enjoy the comfort and extra boost Verve+ offers.

Trek Allant+ is series of mid-range and high-end electric hybrids with flat bars and premium Shimano components. They are capable of replacing your car thanks to powerful and reliable Bosch electronics that will support your pedaling up to 28 mph. Allant+ bikes are made with aluminum and carbon frames and feature fenders, racks, and lights.

Best for:  Urban riders who want to ditch their cars and do long daily commutes through busy city traffic that require utmost speed, reliability, and comfort. 

Trek Powerfly is a range of high-performing electric hardtail mountain bikes. The series numbers just two bikes at the moment — one men’s and one women’s. They’re built around lightweight aluminum frames and come equipped with high-end Bosch electronics that assist up to 20 mph. You also get 120 mm of travel and 1×12 SRAM drivetrain for around $4,200.

Best for:  Trail mountain biking enthusiasts who want to conquer hills more easily and focus more on descents and speedy flat sections. 

The Trek Rail series presents the best of the best one can get in the e-MTB world . Rail bikes cost between $5K and $12.5K, but they are worth the money. They have extremely long 160mm travel, 29″ wheels and tires, Bosch electronics (20 mph max speed), and high-end Shimano and SRAM components.

Best for:  Mountain bikers with high expectations and deep pockets who want to stay fresh when climbing and preserve the energy for aggressive descents. 

Domane+ HP/LT

One thing cannot be argued — Domane+ LT and HP are the best electric road bikes in the world. The HP series (28 mph max speed) provides maximum power, whereas the LT series (20 mph max) offers a good balance between power and weight. These bikes cost up to $12,500 , but they have the best groupsets you can find, the lightest and stiffest carbon, and the highest-end Bosch electronic parts.

Best for: Road riders with money to spare, who want the speed, weight, and performance of a standard road bike, coupled with electronics that will assist them along hilly sections.

In 2014, Trek acquired the Electra Bicycle Company , which is now part of Trek’s brand. That is why you can see many Electra bikes on Trek’s official website.

The Electra brand offers a wide range of city, cruiser, and hybrid bikes built around aluminum or steel frames and intended for daily recreational and fitness riding.

Electra’s lineup also includes electric models (“Go!” in the model name) and numerous kids’ bikes with a wide range of wheel sizes. These are quality and affordable bicycles, even though they don’t have “Trek” written all over them.

Below is a full list of Electra model series available on Trek’s website:

• Cafe Moto Go!

Trek advertises all of their bikes as unisex, although the smaller models are more suitable for women.

In previous years, Trek came out with two kinds of models, but pretty much all of the 2024 range is unisex.

The trick is, smaller models come with a curved top tube to make mounting the bike easier, but for bigger models, the top tube is straight.

See All Women's Bikes

Electra Kids Bikes 16″, 20″, 24″

At the moment, Trek offers a wide range of kids’ bikes under the Electra brand. These bikes are available with 16″, 20″, and 24″ wheels, so they are suitable for different ages. Electra does not have any balance bikes, but there are many 16″ and 20′ models with training wheels. There are also single-speed and multi-gear models for younger and older kids. The best thing about them is fun and colorful designs!

Best for:  Kids and teenagers of all ages, for riding around the block, commutes to school, or family weekend rides on bike paths.

Kickster is the only balance bike Trek offers. It costs around $160 and it comes with 12″ wheels, so it’s suitable for kids who are roughly 34″-40″ tall. It’s the best bike for very young riders to learn how to ride, practice balance, and progress on their own terms.

Best for:  Toddlers who need to learn how to maintain balance on two wheels. 

Precaliber, Wahoo & Roscoe

Precaliber, Wahoo, and Roscoe are Kids’ MTB series with wider tires, rim or disc brakes, and rigid or suspended forks. Trek Roscoe is available only with 24″ wheels, whereas Precaliber and Wahoo can be bought with 16″, 20″, 24″, and even 26″ wheels. These kids’ bikes are excellent for both on and off-road riding , trips to school, family rides, and any other fun cycling activities.

Best for: Children of all ages who need versatile bikes that they can ride on paved and unpaved roads, as well as on bike paths.

The MT-201 pedal trailer can be attached to the parent’s bike in front and allows the child to tag along and practice balancing while pedaling. The saddle is fully adjustable and the trailer comes with a 20″ wheel that makes it suitable for children between 45″-52″ tall.

Best for:  Toddlers and preschoolers who still need to perfect their balancing skills but want to follow their parents anywhere they go.

See All Kids Bikes on Trek

That means that you can probably easily sell them when you decide to upgrade and get a decent part of your investment back. Of course, assuming the bike is still in good condition.

If you have the money to spare, we recommend going for a new Trek bike that you will be able to sell for a decent chunk of the original price in the future, if you decide to do so.

Whenever possible, new is always better. It’s true that you can buy a bike with better specs for the same amount of money if you look for used, but you should only do it if you have enough experience to determine whether the bike is in good shape.

One of the benefits of buying a Trek bicycle is that you can usually choose from a large number of sizes. Most Trek bikes are usually available in 6 to 7 sizes , but some series come in up to 8 sizes (Domane).

Trek also offers size-specific wheels on many of their MTB models, such as the Marlin series. That means that the smallest frame sizes come with 27.5″ wheels, whereas larger frame sizes are 29ers. This ensures the best possible fit for riders of all heights.

One big plus is that Trek also offers height and inseam-based bike size charts , which is something that many other brands avoid. Therefore, to find the right size, just compare your height and inseam to the chart provided for every single bike.

Check out our favorite TREK bikes

What is a Trek bike?

These are bicycles made by Trek Bikes, one of the most popular USA-based cycling companies. Electra bikes can also be considered as Trek bikes because they are part of the same enterprise.

Are Trek Bikes Any Good?

Yes, Trek bikes are very good. Trek has a long history of making quality bikes that are used by beginner, hobby, and elite cyclists around the world. Trek bikes last for a long time and have excellent reselling value years after purchase.

Why are Trek Bikes so expensive?

Trek bikes are not expensive if you compare the price to the components. The price might be steeper compared to some other low-profile brands; however, the value you get is much higher as well.

Is Trek owned by Giant?

No, Trek is not owned by Giant. Giant makes some of Trek’s bikes in Taiwan, but they also do it as a paid service to for other major brands such as Scott or Colnago.

Is Cannondale owned by Trek?

No, Cannondale is not owned by Trek. Cannondale is owned by Dorel Industries.

What is the most expensive Trek bike?

Some of Trek’s most expensive bikes include Supercaliber, Domane, Madone, Emonda, Domane+, and Rail series. The highest-priced models cost around $12,500.

Is Trek worth the money?

Yes, Trek bikes are worth the money. Trek packs high-end technologies into their bikes, build their bikes around high-quality aluminum and carbon frames, and use only reliable Shimano and SRAM components.

Where are Trek bikes made?

Most Trek Bikes are made in the Netherlands, Germany, Taiwan, and China. Trek also has two manufacturing facilities in USA, Wisconsin – one in Waterloo and one in Whitewater.

Why are Trek bikes so popular?

Trek bikes are very popular because they offer excellent value for the money, they look good, they’re jam-packed with modern technologies, and they retain value for a long time. Their bikes are also ridden by many elite cycling athletes, which makes them even more desirable.

How much is a used Trek bike worth?

It depends on the model, age, and condition, but used Trek bikes have one of the best re-selling values of all bike brands.

See All Models On Trek Bikes

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5 thoughts on “ trek bikes brand review: a close look at the iconic usa bike brand ”.

The Trek Powerfly 5 Review may be an extremely advanced electrical off-roader that comes with spectacular specs to deliver unmatched skillfulness.

It offers the sort of power you’ll have to be compelled to tackle difficult cross-country terrains, however still feels natural on a leisurely weekend cruise round the neighborhood!

I was interested in buying a used xcalibur 7 and it’s a woman’s model. I can’t find any differences in the mens and woman’s besides the seat and coil spring. Is the frame and everything else the same? Thanks

Hi Jack, Good question. Unlike other mountain bikes with the top tube curving down for women’s bikes, there is not much difference except the frame size and the things you mentioned perhaps?

What’s the difference sl series. I’m confused, can you please explain.

Hi Antonio, It’s just an acronym: AL: Aluminium. CF: Carbon Fibre. CF SL: Carbon Fibre Super Light. CF SLX: Carbon Fibre Super Light Extreme etc 😉

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