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Salesforce Events 2024 – You should not miss!

Introduction

List Of Salesforce Events

• Enterprise App Test Automation

The Salesforce ecosystem constantly evolves, and attending a Salesforce event is a great way to stay updated. There's an event for everyone, from developers to sales professionals and entrepreneurs. It is time to mark your calendars and plan your dates for 2024. No matter the event, one can expect to network with like-minded professionals, attend technical sessions, product demos, and gain hands-on experience to keep up with developments in Salesforce. innovations.

So get ready to level up your Salesforce game and make the best of meaningful connections at one (or more!) Salesforce events in 2024.

Cactusforce, January 26, Scottsdale, AZ, US

Cactusforce is a community event focused on learning advanced topics for developers, architects, and admins. Developers can learn the programmatic side of the Salesforce platform. Architects can get Salesforce Certified Technical Architect (CTA) program intros, training, board exam prep, and more. Experienced admins can learn to tackle advanced configuration, declarative development, and process automation. With access to experts, you can have opportunities to connect with sponsors, speakers, and other attendees.

Register: https://bit.ly/whova-registration

World Tour Sydney, February 28, Sydney

The much-awaited Salesforce World Tour Sydney will happen on February 28th, 2024. Salesforce enthusiasts, including customers, partners, and Trailblazers, will attend this event. They share innovative ideas through which you can learn and network with them. Whether you prefer to participate in-person in Sydney, Australia, or virtually on Salesforce+, this will be an exciting event to celebrate the power of technology to transform businesses and make positive change.

TrailblazerDX, March 6 - 7, San Francisco

TrailblazerDX is an AI developer event. It is the must-attend event for developers learning to build generative AI applications and leverage the latest platform features. Whether you're just getting started with the platform or have extensive knowledge, TrailblazerDX can provide expert guidance to help you improve your skills in the AI era. If you can't make it to San Francisco? Join online exclusively on Salesforce+. This event offers an opportunity to attend technical sessions, demos by product owners, and brainstorming with the AI experts through exclusive Q and A sessions.

Register: https://bit.ly/trailblazerdx-registration

World Tour NYC, April/ December, New York

Join the World Tour, which will happen in New York City on April 25th, and December 2024. This event brings all community innovators and thought leaders together to connect, inspire, and expand their networks. Experience the energy and excitement of attending an event in person. Engage with attendees from various industries and backgrounds. This event provides an opportunity to learn, grow, and share ideas with like-minded individuals.

World Tour D.C., April 10, D.C.

Get ready for a hands-on learning experience to enhance your skills to the next level at the world tour in Washington, DC, or tune in digitally through Salesforce+. Explore the latest advancements in Salesforce's Customer 360, hear inspiring customer success stories, and network with industry experts.

Tableau Conference, April 29 - May 1, San Diego

Tableau Conference is the data event of the year, heading to San Diego and Salesforce+. This specialized event brings data professionals together to discuss and share topics about product innovations. The topics include cloud-based analytics, security, and futuristic applications of data. Inspiring attendees can network and share knowledge about the future of intelligent workspaces. Or enhance your career or business with workshops and hands-on training during this event.

Register: https://bit.ly/tableau-registration

World Tour Toronto, May 9, Canada

Get ready for an inspiring day at the Salesforce World Tour Toronto! This event is a must-attend for anyone interested in learning how the future of business can transform your customer relationships. Block your schedule on May 9, 2024, to attend this world tour in Canada.

Connections, May 22 - 23, Chicago

Connections are a must-attend if you are from the digital marketing and commerce industry. This event can help Salesforce users provide their customers with an exceptional experience. Participants will gain insights into digital marketing's latest trends and strategies for enhancing the customer journey. Salespeople would benefit from attending the newer, promising event. Take advantage of this opportunity to enhance your clients' experience to stay ahead in the industry.

Register: https://bit.ly/connections-registration

Texas Dreamin’, May 30 - 31, Austin, TX, US

Texas Dreamin' is led by a group of community leaders across Texas. This initiative aims to empower all Salesforce users. Attendees can expect an energetic environment, valuable knowledge, and inspiring connections. Take a chance to attend Texas Dreamin', the event to build your career and core skills.

Register: https://bit.ly/texasdreamin-registration

World Tour London, June 6, London

The World Tour is soon arriving in a city near you. Block your calendars for the world tour in June 2024 in London. Get inspired for what lies ahead by being aware of the new products exhibited at the event and share innovative ways to help customers transform their business.

Dreamin’ in Color, June 19 - 21, New Orleans, LA

Dreamin' in Color is an inclusive event to empower black Salesforce professionals and entrepreneurs. This event is for individuals interested in the Salesforce platform and its integrated technologies, such as Tableau, MuleSoft, Slack, and AI. Attendees can learn strategies for overcoming career obstacles and achieving success while networking with like-minded individuals.

Registration Link: https://bit.ly/dreamin-registration

Midwest Dreamin’, July 17 - 19, Minneapolis, MN, USA

Midwest Dreamin' is a community-led and community-run event. Salesforce administrators and developers looking for a community-driven event can benefit from Midwest Dreamin'. It offers a plethora of information for seasoned Salesforce users and MVPs. The regional User Group leaders used to organize this event. They dreamed of bringing a 'Super User Group' with experienced speakers to the Midwest for learning and networking.

Tahoe Dreamin’, July 25 - 26, South Lake Tahoe, CA, USA

Tahoe Dreamin' was first held in 2016. This event has since become popular among Salesforce professionals around the world. The event includes a range of subjects related to the Salesforce platform, including design, development, administration, and user experience. In addition to learning sessions, Tahoe Dreamin', organized by Salesforce community members, provides people to network and share best practices.

WITness Success, August 2 - 3, Louisville, KY, USA

WITness Success is a two-day event at Brown Hotel to support and empower women in the Salesforce ecosystem. This Women in Tech (WIT) event aims to inspire growth and development through networking, engaging sessions, and workshops. Witness Success seeks to equip attendees with the knowledge and skills to succeed confidently in the tech industry. Around two hundred-plus attendees can be expected for this event.

Register: https://bit.ly/witness--success-registration

Dreamforce, September 17-19, San Francisco

Dreamforce is an annual event to bring the entire global Salesforce community for learning and community building. This event started in 2003, which is to be noticed. Whether you're a marketer, admin, programmer, or CEO, Dreamforce has something for everyone. This event will happen in San Francisco, US, or online on Salesforce+. Dreamforce brings together worldwide thought leaders and industry pioneers to learn, network, and innovate. You'll have a chance to meet the industry's leading visionaries, share successes, and have fun at the event. So, mark your calendars for September 17-19, 2024.

Register: https://bit.ly/dreamforce-registration

Florida Dreamin’, October 2 - 4, Tampa, FL, USA

Florida Dreamin' is one of the community-led Salesforce events designed for learning opportunities. The event can be attended by developers, administrators, and users looking to deepen their knowledge and network. This event can benefit those who can only participate in small events. Registration links and hotel reservations for the 2024 event are now open.

Register: https://bit.ly/florida-dreamin-registration

NorthEast Dreamin’, October 15 - 16, Manchester. NH, US

Northeast Dreamin' is like Dreamforce but led by a Salesforce user group of leaders & fellow users. Through this event, you can learn new features, listen to inspirational speakers, and connect with other Salesforce users in your city. It's one time a year when you can come together in the Northeast and exchange ideas with other professionals. Attendees can benefit from various workshops to develop their Salesforce skills. Northeast Dreamin' 2024 is set to be an enriching experience by offering a blend of educational sessions, networking opportunities, and community engagement.

The Salesforce ecosystem offers a variety of events catering to people's interests and experience levels. The valuable sessions across the above events provide insights into leveraging Salesforce for business success, enhancing customer engagement, and staying updated with the evolving tech landscape. Whether it's a community event or a major global event organized by Salesforce, each presents an opportunity to learn, share, and grow.

ACCELQ is excited to announce that we will be exhibiting numerous 2024 Salesforce events, and we would love to see you there! To stay up-to-date with all the events we will be attending this year, head over to our events page: https://www.accelq.com/events/

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World Tour Essentials Stockholm 2024

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Session Title

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Jeff Mancari is a host of exceptional ability. Studies show that a vast majority of guests attending events by Jeff have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

The Event is full. We have now closed the possibility to register. 

The future of business is here! Discover the latest product innovations and hear how AI is changing the game across industries. Find solutions to your challenges and drive results. Learn more to maximize your investment with Salesforce. April 24 - it’s all in one day and it’s all free.

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• Events help bring people closer together in the information age.
• Seven times out of ten, the experiences people remember most happen at events.
• When it comes to event type, meet your attendees where they are.

Be there and feel the inspiration

Ignite your AI journey

Whether you're new to Salesforce or a long-time customer find out how the latest Data Cloud and Einstein innovations can unlock your AI potential. Learn how customers are already automating processes 27% faster with our Einstein 1 platform.

Learn from the best

Participate in sessions led by customer Trailblazers, AI visionaries and thought leaders to explore bringing AI to any industry, role or workflow. Connect with industry peers to brainstorm, share expertise and hear incredible stories of customer success.

Find your solutions

Discover how everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM. Find solutions that save you time, lower costs, and grow businesses of all sizes - with Customer 360.

Great speakers share great ideas

Erik Slottner

Minister for Public Administration & Digitalisation

Head of Fundraising and Loyalty,

Plan International

Ashley Meunier

Global Senior Director Program Management,  Asics Digital

Gina Azaric

Senior Advisor Brand & Marketing

Milap Patel

Head of AI Products & Strategy, Ericsson

Liselott Blomgren

Head of IT, Bonnier News

Nicholas Gullberg

Head of Product & Development, NTM

Anders Landgraff Nilsen

Head of CRM, Schibsted

Amy Boreson

Strategic Product Manager, Thule

Ludvig Cosma Stålberg

Head of Digital Workplace, EQT

Magnus Jernberg

Head of the Education Unit, 

Swedish Air Force

Head of Business Intelligence, Instabee

Director Sales Process Management,

Volvo Trucks

Managing Director, Sequence Advice

Pontus Anderssson

CTO & Founder,

Valerie Lundgren

Global CRM Data and Business Manager, GANT

Luis Gisbert, 

Principal Strategy Consultant,

ZEOS Zalando

Thomas Areskoug

 VP Digital Sales and Marketing, Atlas Copco

Anna Dahlström

Team Manager Customer Engagement, 3 (Tre)

Karin Anesand

Head of CRM, Willys

Staffan Enocksson Witting

Enterprise Architect, Aspia

Experience the magic.

Customer experience

Learn about Salesforce Customer 360 in our main expo area

Subtitle Text

Data Management

Hear from local customers at our Keynote and Breakout sessions

Sporst and Technology

Have fun while you network with industry peers and leaders

You’re on schedule for success

08.00 - 09.30

Pick up your badge, connect with peers over coffee and explore the exhibition. New to Salesforce? Join the Introduction to Salesforce at the Discovery Theatre  08:30 at Floor 5.

9.15 - 10.45

Opening Session

Now Everyone’s an Einstein with CRM + AI + Data + Trust. Discover the latest news and get inspired by our special guests at main stage.

10.45-11.15

Coffee Break, Networking & Expo

Demos, networking and hands on learning in the exhibition. 

On stage at the Discovery Theatre  at Floor 5.

10:50 - Revenue Cloud session Product Catalog Management on Salesforce.

11.15-12.00

Breakout Sessions - Block 1

What’s the HOW behind the WOW? Get inspired by Swedish thought leaders and industry experts in our first block of breakout sessions.

12.00-13.15

Lunch and networking

Enjoy lunch and networking in the exhibition.

On stage at the Discovery Theatre  at Floor 5:

12:10 - Data Cloud & AI to drive business outcomes.

12:40 - Build and Secure AI Powered apps on Salesforce.

13.15-14.00

Breakout Sessions - Block 2

What’s the HOW behind the WOW? Get inspired by Swedish thought leaders and industry experts in our second block of breakout sessions.

14.00-14.30

Demos, networking and hands on learning in the exhibition.

On stage at the Discovery Theatre at Floor 5.

14:05 -  Boost Sales Productivity with Salesforce on Slack .

14.30-15.15

Breakout Sessions - Block 3

What’s the HOW behind the WOW? Get inspired by Swedish thought leaders and industry experts in our third and final block of breakout sessions for the day.

15.30-17.00

Networking & Drinks

Enjoy some final networking and refreshments while digesting the day's information.

Even if you’re new to Salesforce, this event is for you

Hear inspiring stories of our customers’ success in driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform.

Discover how you can empower your sales, service, marketing, IT and commerce teams to work as one from anywhere — so you can keep your customers happy everywhere.

Interested in a introduction to Salesforce? Join the 08:30 session at the Discovery Theatre at floor 5.

Thank you to our partners!

Platinum Partners

Gold Partners

Silver Partners

Executive Experience Partners

Your AI journey starts here

Full Agenda - All Sessions

08.30 - 08.50

Introduction to Salesforce

Explore the heart of Salesforce, where innovation, trust, customer success, and sustainability drive us forward.

This brief session illuminates Salesforce's core mission: revolutionizing customer relationships while steadfastly adhering to our foundational values. Discover how we empower businesses and their customers to succeed, reflecting our commitment to trust, relentless innovation, and sustainability. Engage with us to kickstart your day, learning how these values shape our journey and ensure we remain at the forefront of supporting thriving businesses and communities.

Location: Discovery Theatre (Floor 5)

• Carl Röhfors, Account Executive, Salesforce

Now Everyone’s an Einstein with CRM + AI + Data + Trust.

The future of business is here! Discover the latest product innovations and hear how AI is changing the game across industries. Join our Salesforce hosts Emelie Garrison and Lucas Fernström together with special guests as they bring the magic to the main stage.

Location:  A1 (Main Stage)

Guest Speakers:

• Erik Slottner, Minister for Public Administration & Digitalisation

• MilaP Patel, Head of AI Products & Strategy, EriCsson

• Pia Brunn, Head of Fundraising and Loyalty,

• Ed Thompson

SVP, Global Influencer Strategy, Salesforce

10.50 - 11.10

Product Catalog Management on Salesforce

Delight your customers with unified product experiences across channels, while easily managing product lifecycle at scale. Gain insights on how to rapidly launch products and respond to market conditions.

Location: Discovery Theatre (Floor 5)

• Oscar Bjelvert, Account Executive, Salesforce

• Michael Aaron Senior Director Revenue Cloud Solutions, Salesforce

Breakout BLOCK 1

From Insights to Action: Retailers achieving sustainable growth and competitive advantage through data, AI, loyalty and new revenue streams.

Join us for a session where we discuss how a solid data foundation and AI can help you drive personalized customer experiences and foster loyalty. Discover how retailers can leverage data insights to not only enhance customer engagement but also unlock new revenue streams through retail media. By embracing these strategies, retailers can position themselves at the forefront of the industry, driving sustainable growth and gaining a competitive edge in today’s dynamic market landscape.

Location:  Breakout Room A1 (Main Stage)

• Valerie Lundgren, Global CRM Data and Business Manager, GANT

• Luis Gisbert, Principal Strategy Consultant, ZEOS Zalando

11.15 - 12.00

Financial Services

Transforming the advisory experience: Drive productivity, revenue and customer satisfaction

Join us for a session where we discuss how you can enhance the advisory experience for your frontline staff and your customers. Discover how to leverage data insights to position yourselves at the forefront of the Financial Service industry.

Location:  Breakout Room A2 (Floor 5)

• Robert Karlsson, CTO NON-LIFE & HEAD OF INTELLIGENT AUTOMATION,

SÖDERBERG & PARTNERS

• Tomas Ohlin, CTO NON-LIFE & HEAD OF INTELLIGENT AUTOMATION,

Manufacturing

Manufacturing Perspectives: Elevating Customer Experience

Hear from manufacturing companies how they are elevating customer experience, fuelling competitive advantage, building brand reputation, and sustaining long-term growth.

Location:  Breakout Room A4 (Floor 5)

• Thomas Areskoug, VP Digital Sales and Marketing, Atlas Copco

• Alco Bor, Director Sales Process Management, Volvo Trucks

Deliver AI-Powered Experiences with MuleSoft

Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Location: Breakout Room C1 + C2 (Floor 2)

• Staffan Enocksson Witting, Enterprise Architect,

11.15 -12.00

Platinum Partner: Axenon / NoA

The AI way to the customer - a marketing panel on best practice and the road to future success.

Together with NoA and Axenon, a couple of senior brand and marketing leaders discuss the potential of generative AI to reach the customer and leverage marketing activities.

Location: Breakout Room C3 (Floor 2)

• Gina Azaric, Senior Advisor Brand & Marketing

• Ann Sonne, Managing Director, Sequence Advice and former VP of Communication & Sustainability, Instabee

• Pontus Andersson, CTO & Founder, App Shack

• JONATHAN PETTERSSON, CEO, NOA SWEDEN

Revolutionizing Media: Harnessing Data, AI, and CRM for Unparalleled Customer Experiences.

Explore how Data, AI, and CRM are reshaping media customer experiences. Learn from industry leaders as they share strategies for personalised content delivery and streamlined interactions. Gain practical insights into harmonising data and leveraging AI for targeted marketing. Engage in dynamic discussions and case studies, and connect with peers to drive meaningful change in your organization.

Location: Breakout Room C4 (Floor2)

• Nicholas Gullberg, Head of Product & Development, NTM

• Anders Landgraff Nilsen, Head of CRM,

Schibsted News Media

• Liselott Blomgren, Head of IT, Bonnier News

Ideell Sektor & Medlemsorganisationer

Lyckas med digital transformation och ta nästa steg med AI.

I sessionen för ideell sektor och medlemsorganisationer berättar Akavia om hur de lyckades med sin digitala transformation genom att fokusera på förändringsledning och kontinuerligt arbete med användarupplevelsen. Vi kommer också ta en titt in i framtiden på hur organisationer kan ta nästa steg i sin transformation med AI.

Location: Breakout Room 24+25 (Floor 2)

• Michaela Stolpe, Systemspecialist CRM, Akavia

12.10 - 12.30

Data Cloud & AI to drive business outcomes

Companies have more data than ever and are all looking to benefit from the promise of AI. Predictions and outputs generated by AI is not better than the Data it feeds off. But there is a struggle to drive business outcomes. Hear how Data Cloud allows you to get to the data you need for your AI use cases, so you can deliver AI capabilities to Serve users in the flow of work.

• Magnus Lundin, Solution Engineer, Salesforce

12.40 - 13.00

Build and Secure AI Powered apps on Salesforce

Learn how Salesforce gives IT teams the tools and development environments needed to implement, build, and extend your business, securely.With our low-code builders, you can accelerate Salesforce development and release cycles with modern DevOps and secure test environments to build AI-powered apps fast.  And with our suite of security and governance solutions, you can secure your organisation and stay compliant to protect customer data and maintain trust.

• Veronika Zaricka, Product Marketing Analyst, 

BREAKOUT BLOCK 2

 13.15-14.00 

Marketing Cloud B2C

Breaking Barriers: How AI is Redefining Marketing

From buzz and hype to reality in record time, AI is truly breaking barriers and changing how marketeers work and the results they can get. See how you can work in a new way and be inspired by other customers!

Location: Breakout Room A1 (Main Stage)

• Anna Dahlström, Team Manager Customer Engagement, 3 (Tre)

• Karin Anesand, Head of CRM, Willys

Sales Cloud

Sales AI: Unleash growth for your customers…and You!

Fun fact: 94% of CROs have prioritized tech stack consolidation, all while grappling with how AI will impact seller productivity. Join this session as we showcase the Sales AI innovations that your sellers and sales operations need, and the new products that will help you consolidate. It all starts with AI – supercharging sales everywhere and driving growth and productivity.

Our panel of experts - a rockstar Salesforce admin, a tenure Sales Operation Manager, and a fearless CSO - will discuss their different Point of views on how AI can support sales Productivity. Don't miss out!

 Location: Breakout Room A2 (Floor 5)

• Nora Kocsis, Sales Operation Manager, Trustly

• Jesper Klang, Trailblazer Community, Group Leader

• CHRISTIAN FINSTAD, Chief Sales Officer,

Mentimeter, 

Service Cloud

Embracing AI & Automation: The Future of Service Experiences

Step into the AI and automation era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM. Take a look at the opportunities, challenges, and ethical considerations of AI in service, and discover how Nordic service leaders are gearing up for this paradigm shift.

 Location: Breakout Room A4 (Floor 5)

• Amy Boreson, Strategic Product Manager,

Tableau (Data/Analytics)

Transform how you make decisions with AI-powered analytics

Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions.

 Location:  Breakout Room C1 + C2 (Floor 2)

•  Paul Flynn, Head of Business Intelligence, Instabee

13.15 -14.00

Platinum Partner: Deloitte

Measuring Digital Transformation Success with Atlas Copco and Salesforce

Organizations often find themselves at a digital crossroads, knowing digital investments are essential to enterprise value but struggling to define and measure their success. Research drives this paradox home: nearly 70% of respondents in research agree digital transformation is the single most important investment they can make to drive enterprise value; however, three out of four also struggle to define what success is. Learn how Atlas Copco use digital value measurement for their global Salesforce transformation and how they stack up against industry and regional nuances. 

• Luis Clement, Global Program Manager,

Atlas Copco

13.15 - 14.00

Commerce B2C

Power Commerce Everywhere with AI + Data + CRM

Learn how the world's leading companies are driving profitable growth with AI-powered commerce that's smart, personalized and everywhere.

  Location:  Breakout Room C4 (Floor 2)

Coming Soon

Small Business/Scale-Ups

Success Tips to Help SMBs Find, Win and Keep customers

Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how Salesforce increases the impact of your sales, service and marketing teams.Join us to see how you:- Optimise lead routing and scoring- Automate prospecting with sales cadences- Manage forecasts and pipeline- Solve customer issues quickly.

 Location: Breakout Room 24 + 25 (Floor 2)

•  Johanna Mattsson, CEO, Nordaq

14.05 - 14.25

Boost Sales Productivity with Salesforce on Slack

Discover the future of sales productivity with Slack Sales Elevate, a groundbreaking solution that combines the power of Salesforce CRM with the productivity and ease of the Slack experience. Witness the benefits of a more connected, aligned, and efficient sales process, where updating deals becomes effortless, and visibility into deal progression is unparalleled, even while on the move!

• Lilliana Lindberg, Solution Engineer, Salesforce

BREAKOUT BLOCK 3

14.30 - 15.15

Marketing Cloud B2B

Transforming B2B Marketing: AI-Powered Innovation Unleashed

Experience the future of B2B marketing with 'Transforming B2B Marketing: AI-Powered Innovation Unleashed.' Explore how AI revolutionizes strategies for dynamic market success. Join us to unlock the potential of data-driven insights and personalized customer experiences.

Location:  Breakout Room A1 (Main Stage)

• Oskar Andersson, Global Digital Marketing Intelligence Specialist, Mölnlycke Health Care

• Petra OxensKjöld, Marketing Automation Specialist, Hallon

Empowering Private Equity: EQT's Automation and AI Journey with Slack

 In today's rapidly evolving financial landscape, traditional finance is encountering disruption from cutting-edge technologies such as AI and automation. Join us to hear from Ludvig Cosmo Stålberg, EQT's Head of Digital Workplace, as he shares insights into their approach to navigating this technological revolution.This session will feature live demonstrations of AI-powered workflows and explore Slack's latest innovations in

 Location : Breakout Room A2 (Floor 5)

• Ludvig Cosma Stålberg, Head of Digital Workplace, EQT

Data Cloud + AI/Platform

Why Salesforce is the future of Data and AI today

Discover why the Einstein 1 Platform is the top choice for businesses seeking powerful Data and AI solutions. Learn how this platform revolutionises decision-making and drives innovation in today’s digital world.

• Ziad Fayad, Director, Solution Engineering Data Cloud, 

• Torben Markussen, VP, Solution Engineering, 

14.30 -15.15

Platinum Partner: Nextview

How digital prioritization helps prepare you for the future!

Ashley and Ilka will guide you through ASICS iterative prioritization process. Learn how ASICS created a holistic view on how digital initiatives result in actual value for the business, improvement of the customer experience and employee and stakeholder satisfaction.

Location: Breakout Room C1+C2 (Floor 2)

• Ashley Meunier, Global Senior Director Program Manager, Asics Digital

• Ilka Tuinstra, Managing Design Lead, Nextview

Commerce B2B & Revenue Cloud

Making the shift towards an outside-in B2B sales strategy with the latest Go-to-market innovations

Join us for a session on how the latest innovation in B2B sales drives data-centric operational efficiency across your entire business. Learn how a single, powerful platform can unlock untapped potential in your go-to-market teams and stay resiliant in an unstable market.

  Location: Breakout Room C3 (Floor 2)

• Barry O'Neil, Partner at Deloitte Digital Customer

• Chris Timmerman, Managing Partner, Waeg

• DiCo Timmerman, Manufacturing Industry Lead, Nextview

• Michael Aaron, Senior Director Revenue Cloud Solutions, Salesforce

Public Sector

Så arbetar du framgångsrikt med relationsbyggande och personalförsörjning inom en av Sveriges största myndigheter.

Att anställa personal är dyrt och kräver mycket tid och kompetens. Att förlora kvalificerade medarbetare är ännu allvarligare, då de utgör ryggraden i verksamheten. Genom att bygga starka relationer och upprätthålla dem över tid kan man öka chanserna att behålla personalen. Detta skapar en modern och attraktiv arbetsmiljö med engagerade medarbetare.

I dagens teknikdrivna samhälle är det således en fördel att prioritera en lösning för relationshantering. Lyssna på hur offentlig sektor kan förstärka sin kompetensförsörjning och skapa bästa möjliga förutsättningar för organisationen.

Location: Breakout Room C4 (Floor 2)

• Magnus Jernberg, Försvarsmakten, Chef Utbildningsenheten, 

Professional Services

Exploring CRM, Data, and AI Trends with one of Salesforce customers.

Join us for an insightful discussion with a prominent Swedish industry leading customer, in collaboration with Salesforce Professional Services. Discover key insights into the challenges, future trends, and top priorities shaping CRM, AI, and Data strategies within the Swedish and Nordic markets.

Location: Breakout Room 24+25 (Floor 2)

• Mikael Ekman, CSO,

Virtual Tips

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SporTS and Technology

Post-Event Page: Reg Closed Footer

Get inspired and

get down to business.

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Salesforce says its AI chatbot won't hallucinate – well, probably

Salesforce announced the general availability of einstein copilot during its world tour in new york.

Salesforce on Thursday announced the general availability of its chatbot for businesses, Einstein Copilot.

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Salesforce executives say Einstein Copilot is a lot less likely than other AI chatbots to hallucinate , or generate false or nonsensical information — something that other chatbots from Google, Meta, Anthropic, and OpenAI have struggled to overcome.

“They can be very confident liars,” Patrick Stokes, Salesforce executive vice president of product marketing, said of AI chatbots during a keynote at Salesforce World Tour NYC on Thursday.

Einstein Copilot is different, Stokes said, because it uses a business’s own data from both spreadsheets and written documents in all the apps they’re stored on, whether it’s Salesforce’s own platform, Google Cloud, Amazon Web Services, Snowflake, or other data warehouses.

The chatbot is designed as sort of an intermediary between a business, its private data, and large language models (LLMs) such as OpenAI’s GPT-4 and Google’s Gemini. Employees can put in queries like “what next step should I take to respond to this customer complaint,” and Einstein will pull in the business’s relevant data from Salesforce or other cloud services. It then will attach that data to the initial query to send to an LLM, which will generate a response.

Salesforce’s new chatbot also comes with a protective layer so that the LLMs it sends prompts to can’t retain a business’s data.

In a follow-up interview with Quartz, Stokes explained more about why Einstein Copilot is less likely to hallucinate than other chatbots. “Before we send the question over to the LLM, we’re gonna go source the data,” he said, adding that, “I don’t think we will ever completely prevent hallucinations.”

For that reason, the chatbot comes with a hallucination detection feature. It also gathers real-time feedback from Salesforce’s customers so it can flag system weaknesses to administrators.

AI hallucinations will always happen

Stokes said that envisioning a world with no AI hallucinations is as “silly” as imagining a world where computer networks are totally unhackable.

“There’s always going to be a way in. I think that’s true with AI as well,” he said. “But what we can do is do everything that we possibly can to make sure that we are building transparent technology that can surface when that happens.”

Salesforce’s chief marketing officer Ariel Kelmen contended. “What’s funny is LLMs inherently were built to hallucinate,” he said. “That’s how they work. They have imagination.”

A New York Times report last year found that the rate of hallucinations for AI systems was about 5% for Meta, up to 8% for Anthropic, 3% for OpenAI, and up to 27% for Google PaLM.

Chatbots “hallucinate” when they don’t have the necessary training data to answer a question, but still generate a response that looks like a fact. Hallucinations can be caused by different factors such as inaccurate or biased training data and overfitting, which is when an algorithm can’t make predictions or conclusions from other data than what it was trained on.

Hallucinations are currently one of the biggest issues with generative AI models — and they’re not exactly easy to solve . Because AI models are trained on massive sets of data, it can make it difficult to find specific problems in the data. Sometimes, the data used to train AI models is inaccurate anyway, because it comes from places like Reddit .

That’s where Salesforce says its chatbot will be different. It’s still early days, though, and only time will tell which AI chatbot is the least delusional.

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