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Apple Ring — everything we know so far about the rumored smart ring

Apple is reportedly working on a smart ring

The Apple Watch might not be the only health-tracker in Apple’s product portfolio for long. The company is reportedly developing a smart ring to rival the likes of the Samsung Galaxy Ring and Oura Ring.

It’s hard to imagine such a device being called anything other than ‘Apple Ring,’ though it’s not so hard to imagine what the device will do. With Apple’s long-standing efforts in the health space, a smart ring would offer an alternative form-factor for things like sleep- and fitness-tracking. 

With Apple Car plans quashed and the launch of Apple Vision Pro behind us, rumors about the company’s next new device category are ramping up. Although there are few different directions Apple could take, a smart ring seems like a natural progression of the Apple Watch ’s success.

Growing anticipation for Samsung’s sleek-looking Galaxy Ring might also make Apple users eager for a similar device of their own. Releasing a device just to match a competitor isn’t really Apple’s M.O. (which is why we still haven’t seen a foldable iPhone ) but a smart ring seems like it's in the works from what we heard. 

Apple Ring: When could it be released?

According to a report in Bloomberg , the Apple Ring is just an idea at this stage and is not in active development. While there are apparently people within Apple promoting the smart ring concept, it would be premature to talk about a potential Apple Ring launch date.

The appeal would be for people to have a "low-cost way to gather key health data without the need to wear a full-blown watch."

Apple Ring design rumors

This hypothetical Apple Ring would look, well, like a ring. Thanks to experience with the Oura Ring Gen 3 and an up-close look at the Samsung Galaxy Ring , we’re pretty familiar with the discreet design of smart rings. While they look slightly thicker than a normal ring due to a number of sensors lining the inside, at a glance, you’d think it’s just an average piece of jewelry. Smart rings even come in various colors and metal finishes to keep up the jewelry effect.

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Some people might choose to wear a smartwatch and a smart ring in conjunction, but more often, people choose a smart ring as their fitness-tracking wearable since it doesn’t replace a traditional timepiece. It’s a bit more comfortable to wear overnight for sleep-tracking than a smartwatch, too.

That said, sizing is critical to the fit and proper function of a smart ring. Too small, and it’s not comfortable to wear 24/7. Too big, and the sensors won’t get an accurate read of your heart rate, skin temperature or blood oxygen level. Smart rings have to be offered in several sizes and usually require a fitting process — it’s not two sizes fit all like with the Apple Watch.

Apple Ring rumored features

If an Apple Ring were to launch, it would likely be pitched as a screen-free alternative to the Apple Watch. Users could still count their steps, see how well they slept, get cycle insights via temperature sensing and experience many other benefits of Apple Health without needing to wear a smartwatch. It may offer a new way to close your Apple Watch rings with apps like Apple Fitness Plus .

But that’s not all. A patent spotted by Apple Insider suggests the Apple Ring could act like a sensor of sorts for better hand detection in Vision Pro. Such a device could also enhance the headset experience with haptic feedback. Depending on the design, it could act as a joystick for VR gaming as well. Although the headset currently uses hand-tracking, a companion ring sounds as though it would benefit the overall accuracy and responsiveness. It might help in low-light conditions when hands are harder for the headset’s cameras to see, too.

We don’t know much else about the Apple Ring, though we can speculate that it’ll have a longer battery life than the Apple Watch. Most smart rings last several days between charging, for reference. 

Apple Ring outlook

In launching a smart ring, Apple could reach Apple Watch hold-outs with a convenient alternative for fitness tracking. It would fit in well with the company's current product offers, presenting a new way to engage with all Apple Health has to offer. 

Price would be an important factor, though. The Apple Watch starts as low as $249 for the Apple Watch SE . We imagine the Apple Ring will cost somewhere between this and the flagship Apple Watch Series 9 , which starts at $499.

If Apple were to progress the Apple Ring from concept stages to actual development, we'd likely hear more rumors about about the device. In the meantime, you can bookmark this page for the latest Apple Ring news and updates.

Kate Kozuch is the managing editor of social and video at Tom’s Guide. She covers smartwatches, TVs and audio devices, too. Kate appears on Fox News to talk tech trends and runs the  Tom's Guide TikTok account , which you should be following. When she’s not filming tech videos, you can find her taking up a new sport, mastering the NYT Crossword or channeling her inner celebrity chef. 

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Our first look at Apple Park

Apple's spaceship has touched down in Cupertino, California. We visited its landing zone.

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Tuesday wasn't just the launch of  three new iPhones, an Apple Watch and an Apple TV. It was also the first time Apple welcomed journalists to its gigantic, 175-acre Apple Park campus in Cupertino, California. 

Apple Park is home to several buildings, most prominently a 2.8-million square-foot ring unofficially known as the Spaceship, which boasts four-story curved glass panels, custom aluminum doorhandles and one of the largest roof-mounted solar farms in the world. It's the new home for more than 12,000 Apple employees, a sizeable chunk of Apple's Cupertino workforce. 

Our first trip to Apple's spaceship campus

Building this campus was one of Apple co-founder Steve Jobs ' dying wishes, and there's video proof: An ailing Jobs went before the Cupertino City Council just months before his death  to pitch the project personally . (They approved it, unanimously, two years later.)

Apple Park is just a few minutes' drive from Infinite Loop.

Built on a concrete office park formerly owned by Hewlett-Packard, Apple Park sits on 175 acres in the heart of Silicon Valley, just a few minutes' drive from Apple's previous headquarters at 1 Infinite Loop. The spaceship wasn't finished, so we weren't allowed inside. Apple employees won't start moving in until the end of the year.

Instead, we visited two other buildings on campus -- the new Apple Park Visitor Center, which houses its own Apple retail store (which Apple are now calling "Town Squares"), and of course, the 1,000-seat Steve Jobs Theater where the company held its iPhone presentation.

The public cafe at the Apple Park Visitor Center.

In addition to the store, the Visitor Center hosts Apple's first-ever public cafe, plus an exhibit space currently being used to show off an augmented reality "experience" -- through the window of an iPad , you can hover over a 3-D model of the campus to see how it looks at different times of day, how traffic flows and where you can find a spot in Apple's giant detached parking structure.

The Steve Jobs Theater, meanwhile, is set on a small hill, a short walk above the Visitor Center. You reach it after walking up a lovely (though smelly -- they'd just fertilized the grounds) paved pathway, with trees and flowers all around. And then, you see it: a 20-foot-tall glass cylinder, 165 feet in diameter, with a roof that reflects the sky. It's a spaceship, too, on a smaller scale. And glass is the only thing holding that stunning roof up.

CNET editor-in-chief Connie Guglielmo poses with Steve Wozniak, Apple's co-founder and Bay Area legend, in front of the Steve Jobs Theater.

The glass dome is merely the foyer for the auditorium, which sits below ground. To get there, you take two curved glass elevators that rotate as they descend, or one of a pair of curved staircases that step down to the reception area and demo room for Apple's new products. A small sign hangs above the entrance to the auditorium, carved into the bare white stone. It simply reads "Steve Jobs Theater."

Inside the theater, the feeling is one of simple, elegant lines and designs. White, black, gray, brown. No jarring colors. Curved edges. Smooth surfaces. Serene is the word that comes to mind. We sit on squishy, comfortable brown leather seats, each with a power outlet built into the side, presumably so you never have to stop using your favorite Apple device. 

The front few rows, which were used to seat VIPs like Disney's Bob Iger and director J.J. Abrams on Tuesday, are basically couches made of the same brown leather that curve, slightly, around the main stage. Curved is the theme.

Outside the theater again, standing in the courtyard, the nearly finished spaceship is visible in the background. The building looks massive, otherworldly, even at this distance.

The spaceship, as viewed from the Steve Jobs Theater.

The other thing we notice is how quiet and peaceful it is here -- quite a feat considering the campus sits adjacent to Interstate 280, one of the main arteries through the Silicon Valley. That quiet could be temporary, because Apple Park isn't really open yet to the tens of thousands of Apple employees and visitors who will make it their mecca, or merely want to visit the campus Jobs designed. 

It's hard to believe, as Apple CEO Tim Cook noted in his opening dedication on Tuesday , that this now park-like campus was once an asphalt jungle of industrial office buildings surrounded by acres of parking lots.

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WWDC23 attendees invited to special “Inside the Ring” tour of Apple Park

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Apple has published the schedule for its upcoming annual Worldwide Developers Conference (WWDC), which will take place next month from June 5 through June 9, where the iPhone maker is expected to announce iOS 17, iPadOS 17, watchOS 10, and macOS 14, in addition to its long-rumored AR/VR mixed-reality headset.

On Monday, June 5, Apple will welcome developers to Apple Park for refreshments ahead of the main WWDC23 keynote at 10:00 a.m. Pacific Time. Afterwards, Apple will host the Platforms State of the Union, and there will be two 30-minute ‌Apple Park‌ tours to choose from at 3:00 p.m.

The tours, named “Inside the Ring” and “Inner Meadow” will each offer guests an exclusive look at Apple’s spaceship-like campus. The first will see developers visit Caffe Macs, see a “fascinating” exhibit at The Gallery at ‌Apple Park‌, which Apple says has not previously been open to visitors, and hear about the unique architectural design of ‌Apple Park while catching an “incredible view” of the building’s inner Ring.

The second tour, “Inner Meadow” tour, will invite attendees to walk through the outdoor inner ring, which is filled with fruit orchards and a large open pond. The tour will share insights into the history of The Rainbow and highlight design elements of Apple Park.

Afterwards, Apple will host the Apple Design Awards, and then there will be a “Special Evening Activity” which Apple says is one attendees “won’t want to miss,” with food and beverages to be provided.

When is WWDC 2023?

WWDC will take place from June 5 through June 9, with the main keynote taking place at the beginning of the week on Monday, June 5, which is when the iPhone maker is expected to announce iOS 17, iPadOS 17, watchOS 10, and macOS 14.

What will Apple announce at WWDC 2023?

WWDC will see Apple announce the next major software updates coming later in the year for iPhone, iPad, Apple Watch and Mac, including iOS 17, iPadOS 17, watchOS 10, and macOS 14. The keynote is also expected to see the company unveil its much-anticipated AR/VR mixed-reality headset , which would be shown off ahead of a launch towards the end of the year.

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Apple Park WWDC 2023 Viewing Event to Include ‘Ring’ Tour, Extended Developer Sessions, Evening Activity

Apple is holding a special 2023 Apple Park event during WWDC 2023 for select developers. The event will include tours of the Apple campus, extended developer sessions, and an evening activity.

Refreshments will be available for developers in the morning, after which they’ll view the 10:00 a.m. Pacific Time keynote address. Following the keynote, Apple will host the Platforms State of the Union, and there will be two 30-minute ‌Apple Park‌ tours to choose from at 3:00 p.m.

Attendees can select from an “Inside the Ring” tour of ‌Apple Park‌, or an “Inner Meadow” tour. With the Ring tour, Developers on the Ring tour will visit Caffe Macs, hear about the unique architectural design of ‌Apple Park‌, catch an “incredible view” of the Inner Ring, and see a “fascinating” exhibit at The Gallery at ‌Apple Park‌.

Inner Meadow tour attendees will walk through the fruit orchards and the pond, with Apple sharing the history of The Rainbow and highlighting design elements of the Ring Building.

Apple will host the Apple Design Awards at 5:30 p.m., and then will hold a “Special Evening Activity.” Apple says that the special activity is one that attendees “won’t want to miss,” with food and beverages to be provided.

On Tuesday, June 6, Apple will hold 2.5-hour morning, afternoon, or evening sessions at the Apple Developer Center.

Apple’s special event is limited to select developers and developers that were picked to attend via a lottery.

(Via MacRumors )

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Inside Apple Park, the Cupertino home base for employees

• Apple Park's massive, $5 billion headquarters is located in Cupertino, California.
• The campus includes the famous ring-shaped main building, a fitness center, a theater, and more.
• Besides a visitor center and gift shop, Apple Park is closed to the public.

Here's a look inside Apple Park, the company's massive, futuristic headquarters that opened in 2018 and cost $5 billion to build.

Apple Park is located in Cupertino, California, a short distance from the original Apple headquarters at 1 Infinite Loop.

The main building is a giant, multistory circle, colloquially known as "the ring" or " the spaceship ."

The cost of building Apple Park

The tech giant reportedly spent $5 billion on Apple Park construction . The ring is a stunning feat of design that blurs the indoor space with the environment outside, which has been landscaped with fruit trees (including apple trees, of course) and other native plants.

The building features incredible four-story curved glass windows, solar panels on the roof, and natural ventilation that reduces the need for heat/air conditioning.

The campus is also specially engineered to withstand earthquakes — its foundation sits on hundreds of movable steel saucers rather than being actually attached to the Earth, a design called "base isolation" technology.

Is it possible to visit Apple Park?

Apple Park is typically accessible only to employees, save for two areas: a visitor center at 10600 N Tantau Ave., and the Steve Jobs Theater, where Apple events are held to announce new products.

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The Steve Jobs Theater is named for the company's legendary co-founder Steve Jobs and can accommodate up to 1,000 people.

The visitor center is the only place the public is allowed on the campus without a pass, and it's free to enter. You can buy exclusive Apple merch there. There are Apple Park T-shirts and other accessories you can't get anywhere else.

The visitors center is an Apple store, but there's a lot to do there, including an AR experience, exclusive merchandise, and a cafe. Don't miss the Apple Park augmented reality experience, which lets you peek into the campus through an iPad. There is no Genius Bar or repairs available at the Apple Park visitor's center, though.

If you need a pick-me-up, there's a cafe in the visitor's center with snacks and coffee. On a weekday morning, you might see Apple employees taking meetings in the sunny cafe, the WiFi is fast and reliable, and the menu is on an iPad.

It's easy to miss the upstairs roof deck, but it's the highlight of the visitor's center. Look for the Jony Ive-designed stairs. Once you're on the roof, you get the closest view of Apple Park available to the public.

What is the capacity of Apple Park?

Apple Park features nearly 3 million square feet of office space and can accommodate about 12,000 Apple employees. That's a bit less than half of Apple's Bay Area workforce.

Who would get to work at Apple Park was a point of contention among the company's local employees. Executives, including Apple CEO Tim Cook and chief design officer Jony Ive, moved to the new campus, as well as software development teams and design teams.

Is Apple Park bigger than the Pentagon?

An interesting rumor emerged after the plan to build Apple Park was originally announced in 2011: Apple Park would be bigger than the Pentagon, the headquarters of the US military in Arlington, Virginia.

However, at 2.8 million square feet, it's significantly smaller than the Pentagon, which measures 6.5 million square feet.

Kif Leswing contributed to an earlier version of this article.

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Apple Park Visitor Center

Welcome to Apple in California. Apple Park has created a special place just for visitors. An architectural extension of the private campus, the Apple Park Visitor Center offers guests a place to learn, explore, shop, and more.

Created to illustrate the intention of building an office park that fits into the natural landscape, discover the Exhibition space within the Visitor Center that showcases the innovative design principles of Apple Park. Then, shop at the Store, which includes exclusive Apple and Apple Park branded merchandise. The merchandise is a highly curated selection of Apple products and accessories.

After exploring the Exhibition and Store, relax at the Apple Cafe. With comfortable seating both inside and out, the Cafe serves refreshments for guests to enjoy as they take in the surrounding olive grove. Lastly, head up to the Roof Terrace, which features a unique view of Apple Park and its rolling landscape.

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Apple Ring: News and Expected Price, Release Date, Specs; and More Rumors

It could one day replace your Apple Watch and supplement the Vision Pro, but nothing is official yet

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A ring to complement or take the place of your Apple Watch? Let's look at all the Apple Ring rumors and get a feel for what this new wearable could bring.

When Will Apple Ring Be Released?

With Samsung's Galaxy Ring expected later this year, it's no surprise we're also hearing rumors about a so-called Apple Ring. The problem is, unlike Samsung's ring, Apple's has yet to be announced or even hinted at by the company.

Beyond patents, the existence of the Galaxy Ring is why we think the Apple Ring is real. Samsung is a huge competitor, so it follows that Apple would want to avoid giving fans any reason to contact Samsung for their smart ring itch.

In addition to health-tracking features, a ring could easily attract fans already secured in the Apple ecosystem if positioned as a controller (of sorts) for the iPhone or Vision Pro.

Lifewire's Release Date Estimate

We guess the Apple Ring will arrive in 2026. There aren't enough leaks or rumors to support a release date that's any earlier.

Apple Ring Price Rumors

One reason Apple might develop a smart ring is to offer a low-cost wearable to users who don't want to splurge for an Apple Watch. But if you're familiar with Apple products, you know they are anything but cheap.

If this ring is marketed as a sort of Apple Watch alternative, it could cost less than the Apple Watch SE; so, it might be priced lower than $250. We'll keep our fingers crossed but, realistically, it probably won't be that affordable.

We'll guess the Apple Ring will cost anywhere from $300 to $500. For some perspective, Oura launched their ring in 2015 and the cheapest model is still $300.

You can't pre-order the Apple Ring just yet. We'll drop the link here when (and if) it becomes available for purchase.

Apple Ring Features

There's a limit to what a smart ring can do because only so much hardware can be squeezed into a piece of tech meant to wrap around a finger. What Apple does with that hardware, however, could be pretty neat.

All we can base our ideas on this early are rumors, dreams, and expectations based on existing smart rings. Here are some examples of the features we could see in the Apple Ring:

• Sleep tracking : Wear it to bed to see how long and well you slept.
• Fitness & health tracking : Record walking steps, swimming laps, heart rate, and body temperature.
• Mobile payments : If it's tied directly to your iPhone, Apple Pay is just a tap away.
• Action button : Like the Apple Watch Ultra, the Apple Ring could provide quick access to phone features. A swipe or tap could silence your phone's ringer, trigger an emergency call, or control camera zoom for selfies.
• Phone feedback : Unique vibrations for specific callers could identify who's on the other end without reaching for your phone.
• Vision Pro remote : The Apple Ring might serve as a sort of mouse for navigating the Vision Pro headset . Built-in movement tracking could also help make the headset more accurate, especially in a dark room.

We have little confidence that all these features will be available at launch, so some might be reserved for the second-gen Apple Ring.

Apple Ring Specs and Hardware

These details aren't yet known because, of course, the Apple Ring is only a rumor. If we look at how other companies make their version of a smart ring, we can get an idea of how Apple's will probably work.

The ring will undoubtedly have an accelerometer to measure movement. This might be how it knows if you've fallen and need help. It could also track your steps, identify when you're working out, and log poor sleeping habits.

Other sensors will be embedded on the underside of the ring (the part that touches your skin) to track your heart rate and body temperature.

This data will be sent to your phone and presented as charts and summaries in the Apple Health app.

One big advantage to a smart ring is they don't require as much power to run as a smartwatch or a smartphone. We're unsure about the Apple Ring's battery capacity, but if other wearables like the Oura Ring are comparable, you can expect it to last around a week on a full charge.

There's also this patent we can examine . Although it doesn't call the wearable an Apple Ring, the patent was filed by Apple, so it could indicate what they're working on. According to the patent, the illustration below is a "cross-sectional view of an illustrative finger-mounted device on a user's finger in accordance with an embodiment." It says it could have "force sensors, accelerometers, and other sensors" for haptic output devices.

If you can believe it, Apple filed a patent as early as 2015 for a smart ring . The idea presented in that patent is for a device with a "finger-ring-mounted touchscreen," so it's a bit different than the ring we're expecting these days. If anything, though, the patent shows that a smart ring has been on the company's radar for a while.

If the Apple Ring is real, we'll start hearing more rumors and uncovering leaks as it moves through its various development stages. We'll keep an eye out for those details and add them here.

The Latest News About Apple Ring

You can always get the latest wearable and other smart gadget news  here on Lifewire. Below is the latest on Apple's potential smart ring.

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What would an Apple smart ring do?

Is apple working on a smart ring now, how much would an apple smart ring cost, will apple release a smart ring soon, apple ring: what the patents and rumors say about an apple smart ring.

Table of contents

• 1. What would an Apple smart ring do?
• 2. Is Apple working on a smart ring now?
• 3. How much would an Apple smart ring cost?
• 4. Will Apple release a smart ring soon?

The idea of an Apple smart ring launch has been bubbling since the company was first granted a related patent way back in 2015.

As of yet, however, nothing concrete has emerged from Apple. 

Despite plenty of smart ring concepts and features being dreamt up in patent sketches since, we've also seen no reliable reports that a smart ring is even a serious consideration internally for the Cupertino giant. 

With companies like Oura finding great success in the smart ring space, though, and a Samsung Galaxy Ring reportedly in the works , it's also more likely than ever that an Apple ring will arrive over the next few years. 

In this guide, then, we'll be analyzing everything we know so far about an Apple smart ring.

Below, you'll find hints at what an Apple ring could potentially do, as well as how much we think one would cost and when it could realistically launch. 

• Reviewed: The best smart rings you can buy today

It would be logical to suggest Apple would follow current smart ring trends and focus any potential device toward health monitoring.

And while this is certainly possible - especially given the focus it's shown in developing the Apple Watch health features - most of the patents the company has been granted envision a ring that integrates with the rest of the Apple ecosystem as a controller.

Let's look at some of the most notable patents that have emerged over the last few years.

Touch-sensitive controller

A patent we reported on back in 2020 builds on an earlier filing relating to the idea of a smart ring acting as a controller, discussing "faster, more efficient methods and interfaces for controlling external electronic devices" in the fine print.

While other patents relate to gesture or voice control, this filing details the possibility of a screen even appearing on a ring device. 

"The ring computing device can also receive information from external devices in the form of messages or images on a touchscreen, pulses or vibrations of haptic actuators, and sound," the patent includes.

AR/VR headset control

As detailed in the company's most recently granted patent application - filed in September 2022 and granted in December 2022 - the potential ring could be used directly alongside an AR/VR headset. 

"A finger device may be used as a controller for a virtual reality or mixed reality device (e.g., head-mounted equipment such as glasses, goggles, a helmet, or other device with a display)," the patent's description reads .

The application also makes reference to haptic feedback being part of the experience, with the position of the non-ring-wearing fingers also able to register based on the position of the ring-wearing finger.

Gesture and swipe control for phones and earbuds

In this patent granted to Apple by the USPTO , the company again views the smart ring form factor as a controller. And, like in other concepts, the function is primarily related to interacting more easily with AR/VR devices, laptops, and phones. 

While other patents relate to touch control or location tracking, however, this filing instead details looks at gestures - even detailing the idea of a scrolling ball, kind of like in a computer mouse. 

"Ring input device can be utilized to provide wireless inputs for a wide variety of devices. Ring input device could be used to provide inputs to handheld devices such as smartphones (scrolling through a list using the outer band)," the patent reads. 

The ring is also imagined to control other wearables, headphones, smart home devices, and desktop computers is also referenced. 

Blood pressure and blood oxygen monitoring

In another December 2022 smart ring patent won by Apple , entitled 'Wearable Self-Mixing Interferometry Device Used To Sense Physiological Conditions', the company deviates from its typical idea of a smart ring being a controller and instead focuses on health tracking applications.

In the patent, a ring that can track heart rate, blood oxygen saturation, blood pressure, and more is referenced, with an OLED display also appearing in one figure. 

Unlike the never-ending influx of rumors relating to the upcoming Apple mixed-reality headset , we've heard no word from industry insiders about an Apple smart ring being in production. 

At the moment, the company appears dead-set on producing headsets and smartglasses as its next major hardware release, as well as developing its accompanying ambient computing platform.

All of this makes sense, considering the scale of appeal compared to a more limited wearable like a smart ring. Even 'Project Titan', which relates to the long-rumored Apple Car, appears to have been deprioritized in the last couple of years. 

The consistent stream of patent filings does suggest that the folks in charge of Apple's innovation do have one eye on smart rings, though, so it's not entirely impossible that an in-house team is performing some due diligence relating to the form factor and developing prototypes.

With no real indications of how Apple would even develop a smart ring, predicting the ballpark of how much it would cost is as difficult as it sounds. 

Based on what we know from the rest of the company's products, though, it's fair to expect that there would be a slight premium compared to the rest of the market. 

And given the current industry leader Oura has its Oura Ring Gen 3 hovering around the $400 - $500 mark, this is around the minimum we would expect an Apple smart ring to arrive at. 

With a bit of inflation thrown in there, it's also likely that the Apple ring's price tag would cost even more than this. 

But, again, price is dependent on many, many factors. 

It's possible, for example, that an Apple ring would arrive as an accessory, rather than a premium device - and that could lead to the price actually sitting more around the $200 - $300 mark. 

As you'll have gathered if you've made it this far, the launch of an Apple smart ring any time soon is very unlikely. 

With no rumors of in-house development, and Apple prioritizing different technologies and its existing products, the chances are slim-to-nil that we'll see any kind of release over the next few years. 

With what we've seen from the patents, however, the focus does appear to be on a smart ring that's primarily an input device. 

This could mean the clamor for a gesture-based controller on the finger increases as VR and AR develops over the next half-decade, at which point the smart ring market would also likely have developed further.

Waiting for interest to develop in a form factor before joining the party would also match up with Apple's typical M.O. - something we saw with its entry into smartwatches, for example. 

It's a bit of a long shot, obviously, but this would appear to be the most likely avenue for an Apple smart ring release. And with this focus, it would also mean an Apple ring wouldn't cross over with the Apple Watch line too much.  

With all that in mind, then, let's take a wild punt and estimate an Apple smart ring release happens in 2030. Why not, eh?

How we test

By Conor Allison

Conor moved to Wareable Media Group in 2017, initially covering all the latest developments in smartwatches, fitness trackers, and VR. He made a name for himself writing about trying out translation earbuds on a first date and cycling with a wearable airbag, as well as covering the industry’s latest releases.

Following a stint as Reviews Editor at Pocket-lint, Conor returned to Wareable Media Group in 2022 as Editor-at-Large. Conor has become a wearables expert, and helps people get more from their wearable tech, via Wareable's considerable how-to-based guides. 

He has also contributed to British GQ, Wired, Metro, The Independent, and The Mirror. 

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Apple Tech Fan? Visit The Apple Visitor Center In Silicon Valley

Apple has a visitor center for those who would like to come and visit them - enjoy a coffee at Apple Park.

Read update

What To Expect When At The Apple Park Visitor Center

Everyone knows about Silicon Valley and how so many of the world's tech giants are there, but it's not really a tourist destination - or is it? There is plenty of big, futuristic, and flashy tech headquarters there - although most are not open to the public (other than being able to wander around the massive campuses). Apple is one of the tech giants that has actually included a visitor center in their headquarters campus so that fans can visit.

For a very different attraction while in San Jose, consider visiting the Winchester Mystery House - an extremely massive and odd building built for the ghosts of those killed by Winchester rifles. After that, head up to San Francisco and see the best of the newest restaurants in the iconic city.

UPDATE: 2023/04/30 14:05 EST BY AARON SPRAY

Anyone can visit the Apple Park Visitor Center (although there are no tours of the campus). Tech nerds and Apple fans should consider a pilgrimage to Apple Park - the headquarters of Apple. This article was updated and expanded with what to expect when visiting the Apple Park Visitor Center (and buying a new iPhone and enjoy a cup of coffee while there).

Apple's Headquarters - Apple Park

Apple's headquarters is called Apple Park and it comes complete with a visitor center.

Apple Park Headquarters:

• Opened: To Employees In April 2017
• Location: Cupertino, California
• Site Size: 1.46 km2 (360 acres)
• Employees: Over 12,000 Employes (In The Groundscraper)

The main building of Apple Park is a massive circular groundscraper and has been nicknamed "the spaceship." The design of the Apple Park was influenced by Steve Jobs who wanted the campus to look less like more like a nature refuge than a typical business park.

• 80%: 80% of Apple Park is Green Space
• Main Building: A Massive Circular Groundscraper
• Visiting: The Apple Park Visitor Center is the Only Part Open To The Public

To that end, 80% of the site is made up of green space that has been planted out with drought-resistant trees and plants indigenous to the Cupertino area of California. In the center courtyard of the main building is an artificial pond.

Related: What's In The Surrounding Hills Of San Fran? More Than You Think

The Apple Park Visitor Center

The Apple Park Visitor Center comes with four main areas, an Apple Store, an exhibition space, a roof terrace, and a large cafe. The Apple Store offers Apple-branded merchandise not available at normal Apple stores (like T-shirts, hats, tote bags, postcards). The exhibition space showcases a 3D model of Apple Park with augmented reality.

• Parts Of The Visitor Center: An Apple Store, Exhibition Space, A Large Cafe, A Roof Terrace

This visitor center is the only part of Apple Park that tourists are permitted to visit. So while one can't just stroll around and have a poke around Apple's headquarters, at least they have created a special place just for visitors.

The Visitor Center is an architectural extension of the private campus where visitors can learn, explore, shop, and more. The intention here is to showcase the innovative design principles of Apple Park. One will see how they seek to stay at the cutting edge of technology and how they plan to go carbon-neutral across their entire business by 2030.

After relaxing with a coffee (either indoors or outdoors), head up to the Roof Terrace where one can enjoy a unique view of Apple Park and its rolling landscape.

Some of their services may be limited due to the current pandemic, if one is planning to visit, consider checking their website to see the current situation.

• Hours: Opens at 10:00 a.m. closes at 6.00 p.m.
• Days Open: Open Daily
• Address: 10600 North Tantau Avenue, Cupertino, CA

After visiting the Apple Park Visitor Center, take the time to see the other giant in town - Google's Googleplex and enjoy a visit of the headquarters .

What To Expect Visiting The Apple Park Visitor Center

While there don't seem to be any guided tours around the Apple Headquarters, but the Visitor Center is a great place for shopping. It is a great place for Apple fans to appease their inner tech geek. Visitors note the modern architecture - including the modern minimalism of the Visitor Center.

The Apple Park Visitor Center is much more of an Apple Store than it is an Apple Museum or exhibition. It is worth a visit for those who want to experience Apple's newest products. The staff are also very helpful and friendly and will explain everything anyone wants to know about Apple's products.

The Apple Park Visitor Center is a place where visitors can have a more practical visit - like upgrading their iPhones.

In terms of merchandise, the Visitor Center also sells exclusive t-shirts of Apple Park. The price of coffee and things from the cafe is also reasonable - the prices are comparable to the prices of Starbucks in the area. Maybe being an "Apple" coffee will make the coffee somehow taste better too.

Related: San Francisco Has Its Own Cuisine, And It's A Haven For Seafood Lovers

One Company of Many In The Silicon Valley

There are plenty more headquarters to visit while in Silicon Valley. One can visit Google's campus for example (but visitors can't enter the buildings there). Some of the other iconic brands may also have visitor centers or even tours.

Silicon Valley is a general term for the region in the southern part of the San Francisco Bay Area that's a global center for high technology and innovation (even if Tesla did move to Texas). Silicon Valley more or less corresponds to the geographical Santa Clara Valley and San Jose in particular.

• Location: More or Less Geographical Santa Clara Valley
• Main City: San Jose
• Startup Companies: There Are Thousands Of Startup Companies Based There

Other cities that Silicon Valley includes are Sunnyvale, Santa Clara, Redwood City, Mountain View, Palo Alto, Menlo Park, and Cupertino.

The area is home to thousands of startup companies and has around a third of all the venture capital investments in the country. Technologies developed there include the microcomputer, the silicon-based integrated circuit, and the microprocessor.

Some of the most notable companies to be based in Silicon Valley are Adobe Inc, Google, Apple, eBay, HP Inc., Lockheed Martin Space, Netflix, PayPal, Twitter, and many others.

So if one is interested in emerging technologies and one of the USA's greatest technological success stories, consider popping into Silicon Valley. See where many of tomorrow's technologies are born. See Silicon Valley on the same day as visiting the iconic Golden Gate Bridge .

Apple Is The Largest Company In The World

Many people love Apple and many people hate Apple. But almost everyone has an opinion about the innovative (if not expensive) tech company. It is grown from "some fruit company" as Forrest Gump put to the largest company in the world today (it was never actually a "fruit company")

According to companiesmarketcap.com , as of the time of writing (October 2022), Apple was the most valuable company in the world priced at $2.2 trillion (about the GDP of Canada and more than the GDP of Italy as per the IMF ).

• Value: $2.2 Trillion (October 2022)
• Rank: 1st (October 2022)

The story of Apple is a fascinating one, and together with the other tech giants and lesser-known giant companies has helped make Silicon Valley into the world's premier center of technological innovation that it is today.

Next: How Best To Visit The Golden Gate Bridge, And Why You Should Know Its History First

One More Thing

Inside Apple’s Insanely

Great (or Just Insane)

New Mothership

Inside Apple’s Insanely Great (or Just Insane) New Mothership

by Steven Levy | photographs by Dan Winters

On June 7, 2011, a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn’t a total surprise. Earlier in the year the man had expressed his intention to attend a meeting in order to propose a new series of buildings along the city’s northern border, but he hadn’t felt up to it at the time. He was, as all of them knew, in dire health.

Before the start of the meeting, Kris Wang, a Cupertino council­member, looked out the window at the back of the room and saw him walking toward the building. He moved with obvious difficulty, wearing the same outfit he had been seen in the day before when he’d introduced new products to the world—which is to say, the same outfit that anyone had ever seen him wear. When it was his turn to address the council, he walked to the podium. He began to speak, tentative at first before clicking into the conversational yet hypnotically compelling tone he used in keynotes.

His company, he said, had “grown like a weed.” His workforce had increased significantly over a decade, coming to fill more than 100 buildings as workers created one blockbuster product after another. To consolidate his employees, he wanted to create a new campus, a verdant landscape where the border between nature and building would be blurred. Unlike other corporate campuses, which he found “pretty boring,” this would feature as its centerpiece a master structure, shaped like a circle, that would hold 12,000 employees. “It’s a pretty amazing building,” he told them. “It’s a little like a spaceship landed.”

When Wang asked what benefit would come to Cupertino from this massive enterprise, the speaker had a slight edge to his voice as he explained, as if to a child, that it would enable the company to stay in the California township. Otherwise, it could sell off its current properties and take its people with it, maybe to someplace nearby, like Mountain View. That unpleasantness out of the way, the speaker was able to return to the subject of what he would create.

“I think we do have a shot,” he told the council, “of building the best office building in the world.” What he didn’t tell them—during what none of them could have known would be his last public appearance—is that he was not just planning a new campus for the company he cofounded, built, left, returned to, and ultimately saved from extinction. Through this new headquarters, Steve Jobs was planning the future of Apple itself—a future beyond him and, ultimately, beyond any of us.

On a crisp and clear March day, more than five years after Jobs’ death, I’m seated next to Jonathan Ive in the back of a Jeep Wrangler as we prepare to tour the nearly completed Apple Park, the name recently bestowed on the campus that Jobs pitched to the Cupertino City Council in 2011. At 50, Apple’s design chieftain still looks like the rugby player he once was, and he remains, despite fame, fortune, and a knighthood, the same soft-spoken Brit I met almost 20 years ago. We are both wearing white hard hats with a silver Apple logo above the brim; Ive’s is personalized with “Jony” underneath the iconic symbol. Dan Whisenhunt, the company’s head of facilities and a de facto manager of the project, comes with us. He too has a personalized hat. It is an active construction site on a tight deadline—the first occupants are supposedly moving in within 30 days of my visit, with 500 new employees arriving every week thereafter—and I felt a bit like one of the passengers on the first ride into Jurassic Park.

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We drive up North Tantau Avenue, past the buildings that will house employees not fortunate enough to sit in the campus’s main headquarters, as well as the half-finished visitor’s center. Only a few years ago, most of the space was a flat parking lot, but today huge berms—artificial hills—hug the road, blocking views of busy Wolfe Road and Interstate 280 and forming a rolling landscape with hundreds of trees, their roots half-buried in wooden boxes, ready for planting. We drive around campus and turn into the entrance of a tunnel that will take us to the Ring.

Of course I’ve seen images of it, architectural equivalents of movie trailers for a much-awaited blockbuster. From the day Jobs presented to the Cupertino City Council, digital renderings of the Ring, as Apple calls the main building, have circulated widely. As construction progressed, enterprising drone pilots began flying their aircraft overhead, capturing aerial views in slickly edited YouTube videos accompanied by New Agey soundtracks. Amid all the fanboy anticipation, though, Apple has also taken some knocks for the scale and scope of the thing. Investors urging Apple to kick back more of its bounty to shareholders have questioned whether the reported $5 billion in construction costs should have gone into their own pockets instead of a workplace striving for history. And the campus’s opening comes at a point when, despite stellar earnings results, Apple has not launched a breakout product since Jobs’ death. Apple executives want us to know how cool its new campus is—that’s why they invited me. But this has also led some people to sniff that too much of its mojo has been devoted to giant glass panels, custom-built door handles, and a 100,000-square-foot fitness and wellness center complete with a two-story yoga room covered in stone, from just the right quarry in Kansas, that’s been carefully distressed, like a pair of jeans, to make it look like the stone at Jobs’ favorite hotel in Yosemite.

Inside the 755-foot tunnel, the white tiles along the wall gleam like a recently installed high-end bathroom; it’s what the Lincoln Tunnel must have looked like the day it opened, before the first smudge of soot sullied its walls. And as we emerge into the light, the Ring comes into view. As the Jeep orbits it, the sun glistens off the building’s curved glass surface. The “canopies”—white fins that protrude from the glass at every floor—give it an exotic, retro-­future feel, evoking illustrations from science fiction pulp magazines of the 1950s. Along the inner border of the Ring, there is a walkway where one can stroll the three-quarter-mile perimeter of the building unimpeded. It’s a statement of openness, of free movement, that one might not have associated with Apple. And that’s part of the point.

We drive through an entrance that takes us under the building and into the courtyard before driving back out again. Since it’s a ring, of course, there is no main lobby but rather nine entrances. Ive opts to take me in through the café, a massive atrium-like space ascending the entire four stories of the building. Once it’s complete, it will hold as many as 4,000 people at once, split between the vast ground floor and the balcony dining areas. Along its exterior wall, the café has two massive glass doors that can be opened when it’s nice outside, allowing people to dine al fresco.

“This might be a stupid question,” I say. “But why do you need a four-story glass door?”

Ive raises an eyebrow. “Well,” he says. “It depends how you define need , doesn’t it?”

We go upstairs, and I take in the view. From planes descending to SFO, and even from drones that buzz the building from a hundred feet above it, the Ring looks like an ominous icon, an expression of corporate power, and a what-the-fuck oddity among the malls, highways, and more mundane office parks of suburban Silicon Valley. But peering out the windows and onto the vast hilly expanse of the courtyard, all of that peels away. It feels … peaceful, even amid the clatter and rumble of construction. It turns out that when you turn a skyscraper on its side, all of its bullying power dissipates into a humble serenity.

For the next two hours, Ive and Whisenhunt walk me through other parts of the building and the grounds. They describe the level of attention devoted to every detail, the willingness to search the earth for the right materials, and the obstacles overcome to achieve perfection, all of which would make sense for an actual Apple consumer product, where production expenses could be amortized over millions of units. But the Ring is a 2.8-million-square-foot one-off, eight years in the making and with a customer base of 12,000. How can anyone justify this spectacular effort?

“It’s frustrating to talk about this building in terms of absurd, large numbers,” Ive says. “It makes for an impressive statistic, but you don’t live in an impressive statistic. While it is a technical marvel to make glass at this scale, that’s not the achievement. The achievement is to make a building where so many people can connect and collaborate and walk and talk.” The value, he argues, is not what went into the building. It’s what will come out.

Norman Foster’s sketch of the building’s evolution, from propeller shape to circle.

A ring was not what Jobs had in mind when he first started talking about a new campus. Ive thinks it was around 2004 when he and his boss first began discussing a reimagined headquarters. “I think it was in Hyde Park,” he says. “When we used to go to London together, we’d spend a lot of time in these parks. We began talking about a campus where your primary sense was that you were in parkland, with many elements that were almost collegiate—where the connection between what was built and a parkland was immediate, no matter where you were.”

The discussions continued and widened throughout the company, but it wasn’t until 2009 that Apple was ready to actually move on the project. Though vacant land in Cupertino is rare, Apple had purchased 75 acres barely a mile from Infinite Loop, its current headquarters. The company began to seek out the right architectural firm to take on the task, and Jobs came to focus on Norman Foster, a Pritzker Prize winner whose commissions have included the Berlin Reichstag, the Hong Kong airport, and London’s infamous “Gherkin” tower. Jobs called Foster in July 2009 and told him, in Foster’s recollection, that Apple “needed some help.”

Two months later Foster arrived in Cupertino and spent an entire day with Jobs, first at his office at Infinite Loop and later at his home in Palo Alto, and discovered that his new client had a remarkably detailed vision of the glass, steel, stone, and trees that would make up Apple’s new home. As Jobs spoke, Foster furiously sketched in the A4 sketchbook he is never without, creating a “word picture” of what Jobs was envisioning. “His touchstone was the quad at Stanford,” Foster says, referring to the main part of the school’s campus where low-slung academic buildings, arranged around large, leafy outdoor areas and designed with open-air pathways where one can walk along the structures’ edges, offer the sensation of being both inside and out.

Foster soon brought in reinforcements from his London-based firm, Foster + Partners, for the first of many meetings Jobs would have with a growing team of architects. Though he always professed to loathe nostalgia, Jobs based many of his ideas on his favorite features of the Bay Area of his youth. “His briefing was all about California—his idealized California,” says Stefan Behling, a Foster partner who became one of the project leads. The site Apple had bought was an industrial park, largely covered by asphalt, but Jobs envisioned hilly terrain, with sluices of walking paths. He again turned to Stanford for inspiration by evoking the Dish, a popular hiking area near the campus where rolling hills shelter a radio telescope.

The meetings often lasted for five or six hours, consuming a significant amount of time in the last two years of Jobs’ life. He could be scary when he swooped down on a detail he demanded. At one point, Behling recalls, Jobs discussed the walls he had in mind for the offices: “He knew exactly what timber he wanted, but not just ‘I like oak’ or ‘I like maple.’ He knew it had to be quarter-­cut. It had to be cut in the winter, ideally in January, to have the least amount of sap and sugar content. We were all sitting there, architects with gray hair, going, ‘Holy shit!’”

As with any Apple product, its shape would be determined by its function. This would be a workplace where people were open to each other and open to nature, and the key to that would be modular sections, known as pods, for work or collaboration. Jobs’ idea was to repeat those pods over and over: pod for office work, pod for teamwork, pod for socializing, like a piano roll playing a Philip Glass composition. They would be distributed demo­cratically. Not even the CEO would get a suite or a similar incongruity. And while the company has long been notorious for internal secrecy, compartmentalizing its projects on a need-to-know basis, Jobs seemed to be proposing a more porous structure where ideas would be more freely shared across common spaces. Not totally open, of course—Ive’s design studio, for instance, would be shrouded by translucent glass—but more open than Infinite Loop.

“At first, we had no idea what Steve was actually talking about with these pods. But he had it all mapped out: a space where you could concentrate one minute and then bump into another group of people in the next,” Behling says. “And how many restaurants should we have? One restaurant, a huge one, forcing everyone to get together. You have to be able to bump into each other.” In part Jobs was expanding on a concept that he had developed while helping design the headquarters of another company he ran—Pixar—that nudged collaboration by forcing people to stroll longer than usual to the restrooms. (So involved was Jobs in that project that Pixar-­ites call the building “Steve’s Movie.”) In this new project, Jobs was balancing an engineer’s need for intense concentration with the brainstorming that unearths innovation.

To accommodate the pods, the main building took the shape of a bloated clover leaf—people at Apple called it the propeller—with three lobes doing a Möbius around a center core. But over time Jobs realized that it wouldn’t work. “We have a crisis,” he told the architects early in the spring of 2010. “I think it is too tight on the inside and too wide on the outside.” This launched weeks of overtime among Foster’s 100-person team to figure out how to resolve the problem. (Their ranks would eventually reach 250.) In May, as he was sketching in his book, Foster wrote down a statement: “On the way to a circle.”

According to Walter Isaacson’s biography of Jobs, there was another factor. When Jobs showed a drawing of the clover leaf to his son, Reed, the teenager commented that from the air, the building would look like male genitalia. The next day Jobs repeated the observation to the architects, warning them that from that point on, “you’re never going to be able to erase that vision from your mind.” (Foster and Behling say they have no recollection of this.)

By June 2010 it was a circle. No one takes full credit for the shape; all seem to feel it was inevitable all along. “Steve dug it right away,” Foster says.

By that fall Whisenhunt had heard that a former HP campus in Cupertino might be available. The 100-acre plot was just north of Apple’s planned site. What’s more, it had deep meaning for Jobs. As a young teen he had talked his way into a summer job at HP, just at the time when its founders—Jobs’ heroes—were walking that site and envisioning an office park cluster for their computer systems division. Now HP was contracting and no longer needed the space. Whisenhunt worked a deal, and Apple’s project suddenly grew to 175 acres.

Jobs had always insisted that most of the site be covered with trees; he even took the step of finding the perfect tree expert to create his corporate Arden. He loved the foliage at the Dish and found one of the arborists responsible. David Muffly, a cheerful, bearded fellow with a Lebowski-ish demeanor, was in a client’s backyard in Menlo Park when he got the call to come to Jobs’ office to talk trees. He was massively impressed with the Apple CEO’s taste and knowledge. “He had a better sense than most arborists,” Muffly says. “He could tell visually which trees looked like they had good structure.” Jobs was adamant that the new campus house indigenous flora, and in particular he wanted fruit trees from the orchards he remembered from growing up in Northern California.

Apple will ultimately plant almost 9,000 trees. Muffly was told that the landscape should be futureproof and that he should choose drought-tolerant varieties so his mini forest and meadows could survive a climate crisis. (As part of its ecological efforts to prevent such a crisis, Apple claims, its buildings will run solely on sustainable energy, most of it from solar arrays on the roofs.) Jobs’ aims were not just aesthetic. He did his best thinking during walks and was especially inspired by ambling in nature, so he envisioned how Apple workers would do that too. “Can you imagine doing your work in a national park?” says Tim Cook, who succeeded Jobs as CEO in 2011. “When I really need to think about something I’m struggling with, I get out in nature. We can do that now! It won’t feel like Silicon Valley at all.”

Cook recalls the last time he discussed the campus with his boss and friend in the fall of 2011. “It was actually the last time I spoke to him, the Friday before he passed away,” Cook says. “We were watching a movie, Remember the Titans . I loved it, but I was so surprised he liked that movie. I remember talking to him about the site then. It was something that gave him energy. I was joking with him that we were all worried about some things being difficult, but we were missing the most important one, the biggest challenge of all.”

“Deciding which employees are going to sit in the main building” and which would have to work in the outer buildings. “And he just got a big laugh out of it.”

1. Hilltop Theater

A 1,000-seat Steve Jobs Theater features a 20-foot tall, 165-foot-diameter glass cylinder topped with a metallic carbon-fiber roof. “It’s on a hill, at one of the highest points on this land,” Tim Cook says. “It felt like him.”

2. Parking Space

In 2012, Apple executives worried the project might exceed its budget. “It was a bit of a runaway kind of thing,” Cook says, leading to what one of the architects describes as a budgetary “diet.” One concession: Instead of 6,000 underground parking spaces and 3,000 above­ground (the former being more expensive), the ratio was flipped.

3. Shock Absorbers

To withstand earthquakes, the Ring is mounted on huge steel base isolators that ensure the building can move up to 4.5 feet in any direction without losing its vital services. “I love that the ambition was about more than just surviving,” Ive says. “The building could still function.”

4. Tiled Tunnel

A 755-foot, white-tile tunnel connects Wolfe Road to the campus and the Ring’s underground parking. Apple prototyped a corner of the tunnel before Ive’s design team signed off on its shape and tile work.

5. Wellness Facility

In addition to weights and a two-story yoga room, the 100,000-square-foot Fitness & Wellness Center offers employees access to medical and dental services. “I’m a big believer in people staying active. It’s something that makes them feel better and more energetic,” Tim Cook says. “It’s all about the fixation on the customer, and the customers here are our people, our employees.”

6. Breathing Building

To fulfill Jobs’ wish for a building that breathes, the engineering team consulted with experts who optimize airflow in Formula One race cars. The Ring inhales air through soffits (the undersides of the canopies) along its perimeter. Elsewhere, shafts that act like chimneys exhale warm air back outside.

7. Solar System

The 2.8-million-square-foot Ring will run solely on sustainable energy, most of it from the 805,000 square feet of solar arrays on the campus.

8. Giant Doors

The sliding glass doors along the exterior of the café extend the full four stories of the building. Weighing 440,000 pounds each, they open and close quietly via mechanisms hidden underground.

9. Native Landscape

Jobs did his best thinking during long walks in nature, and he envisioned a tree-filled campus where Apple workers could find inspiration in what one architect calls Jobs’ “idealized California.” Apple will plant almost 9,000 trees, all of them drought-­tolerant so that they can survive a climate crisis.

All that was left for Apple to do was build it.

The board approved Foster + Partners’ design in 2012. Just as Apple’s consumer products are obsessively prototyped, its new headquarters would be no different. There would be working models of various sections of the Ring scattered around the area: a mocked-up stretch of a tunnel in one of the HP buildings before it was demolished; an actual working café near Infinite Loop that served as a scaled-down replica of the Apple Park version. “We viewed the construction process as a manufacturing project and wanted to do as much outside of here as possible. Then you begin to put together Legos,” says Cook, who built his reputation as a master of supply chain efficiency.

As with the suppliers for its consumer products, Apple was demanding with its contractors, requiring them to solve problems they had never contemplated before. Such as: How does one create the largest, strongest pieces of glass in the world? Oh, and they have to be curved. “Steve loved the idea of huge pieces of glass,” Behling says. In designing its retail stores over the years, Apple has developed a relationship with a German company, Seele Group; the previous pinnacle of their collaboration was the huge glass cage on New York City’s Fifth Avenue store. The Ring makes that widely praised wonder look like a security barrier at a check-­cashing counter. Its “walls” are 45-foot-tall panels of safety glass. Seele already owned the only machine for forging such panels, but even that could bake only one panel at a time. Since the process takes 14 hours and Apple needed 800 panels, Seele’s capacity was insufficient. So Seele worked with its autoclave manufacturer to develop a much bigger cooker that could stack five panels at once. “The one we had was the biggest in the glass industry by far. This new one is just … giant,” says Nelli Diller, Seele’s managing director.

That was the easy part. Seele was also hired to produce the canopies, those fins that give the Ring its space-­age vibe. Though they’re now the building’s signature flourish, they were not something Jobs originally wanted, even though he eventually came around to them. “In Steve’s perfect world, there wouldn’t have been any canopies,” Behling says. “Yes, we can produce an all-glass building, but in this climate we have to shade it—you have to have some serious baseball-cap action.” Foster + Partners’ and Ive’s teams designed the protrusions, and Seele had to figure out how to manufacture them, with the direction that they should be as white as possible.

The problem was that the canopies also had to be made of glass, and the iron in sand (which, after all, is what glass is) throws off green. “Even if you buy the best glass in the world, it still stays green,” Behling says. “It was killing everyone.”

Fortunately Ive is perhaps the world’s most avid connoisseur of whiteness since Herman Melville—remember the White Whale purity of the early iPod? His design team proposed offsetting the green tint by painting the back of the glass white, then fixing it to perforated metal sheets coated on one side with white silicone. (Behling says a tiny amount of pink was also mixed in with the white pigment.) The solution worked, and it had the added benefit of making the canopies appear to glow.

The remaining question was how rain might affect the canopies. “Imagine if you made that mistake, and so you had this building with miles of glass but it would be water-streaked because you didn’t get the design of the canopy right!” Ive says with horror. To ensure water would roll off the canopies rather than staying put (via adhesion), the designers at Apple and Foster + Partners ended up consulting a 1994 study out of the University of Minnesota— “The Teapot Effect: Sheet-Forming Flows With Deflection, Wetting, and Hysteresis” —that informed how the canopies would curve to deflect rain.

For Seele, the very toughest challenge came from constructing the giant glass sliding doors for the café—they had to extend from the ground to the roof, a full four stories. Each door leaf is about 85 feet by 54 feet. “The only doors I know of in the world that size are on an airplane hangar,” Diller says.

The steel that frames each leaf weighs 165 metric tons, which is about 360,000 pounds. Structural components, like rods, weigh another 18,000 pounds. Then there are 10 panels of glass, each weighing nearly 6,500 pounds. So you have two leaves, weighing 440,000 pounds apiece, that have to slide open and closed. “And it’s a restaurant, so you want to have it move without any major noise,” Diller says. The solution was to put all the machinery underground.

Though Apple’s and Foster + Partners’ teams worked through dozens of such problems over the past few years, everyone insists that the project is more or less as Jobs wanted, at more or less the original estimated cost. When it looked like the budget might get out of control in 2012, they put the project “on a diet,” Behling says, making trade-offs like giving up some underground parking spaces in favor of less-expensive above­ground garages. (Though Apple won’t officially confirm or deny the project’s reported $5 billion price tag, Cook doesn’t correct me when I cite it during our time together.) “I would say that the big picture has not changed at all,” Foster says. “If Steve could reappear, it would be as he conceived it when he last saw it as drawings. He’d find some of the details that were not addressed in his lifetime, but I believe he’d approve them.”

Those post-Jobs details were largely crafted by Foster + Partners and Ive’s design team, who custom-developed almost every aspect of the building, down to the wash­basins and faucets. For Ive, it was not the first time he’d imagined what an absent Jobs would’ve wanted. “There was a point in time when he was involved in the products and then a point in time when he wasn’t,” Ive says of the months leading up to Jobs’ death. “Sadly this was no different.”

During my tour, when we pass through an aboveground parking garage, Ive quivers with enthusiasm as he describes what we’re seeing. He points out how smooth the edges are on the concrete beams and how carefully molded the curves are at the rectangular building’s corners, like perfectly formed round-rects on a dialog box. Further­more, infrastructure like water pipes and electrical conduits is hidden in the beams, so the whole thing doesn’t look like a basement. “It’s not that we’re using expensive concrete,” Ive says, defining what he calls the transformative nature of this parking garage. “It’s the care and development of a design idea and then being resolute—no, we’re not going to just do the easy, least-path-of-resistance sort of standardized form work.”

Inside the Ring, Ive lingers on another feature that draws special pride: the staircases. They’re made of a thin, lightweight concrete that achieves the perfect white, and they have unusual banisters that seem carved out from the wall alongside the stairs. “You can create a handrail by screwing on a railing system that is essentially an afterthought,” he says, with unfettered contempt at those who would. “But you actually solve it fundamentally with design.”

Later I learn that the stairwells also qualify as fire stairs; normally these require heavy doors that reduce the spread of fire. But Jobs, inspired by the way fire stairs work on yachts, had suggested that, in cases of flagration, glass encasing the stairwells should be drenched by high-­pressure sprinkler heads producing a dense mist, a proposal that apparently satisfied the Santa Clara County Fire Department.

When we examine one of the nearly completed pods, I see what a typical programmer’s office will be. It starts with the door handle, designed by Apple and Foster + Partners, who wanted the same handle to be used for sliding doors and pivoting ones and went through multiple iterations. Later I get a look at some of the early prototypes, feeling like I’m checking the fossil record of some high tech version of the Burgess Shale. Some are long and barely protruding; others are tighter and less forgiving about how you grip them. All seem to be tooled from the same aluminum as a MacBook Pro. And, of course, the final version is designed to be integrated into the doorframe—heaven forbid you would bolt something on in Apple’s headquarters.

The panels on the office walls look a lot like what Jobs described during the architects’ “holy shit” moment when the project started, but they did not come from trees cut in January. For environmental reasons, Apple created a custom timber veneer from recycled wood. The desk itself is height-­adjustable and went through multiple versions, mostly involving different configurations of the brackets that fix it to the wall: These contain the fiber for connectivity as well as electrical wires. (It would be a crime to see them dangling.) To bring the desk up or down, there are two buttons underneath. Users can tell them apart by feel: The convex one raises the table, the concave lowers it.

Jobs hated air-conditioning and especially loathed fans. (He vigilantly tried to keep them out of his computers.) But he also didn’t want people opening windows, so he insisted on natural ventilation, a building that breathes just like the people who work inside it. “The flaps and the opening mechanism,” Behling explains, “all have to relate to sensors that measure where the wind is coming from and how the air goes through it.” Unlike sealed buildings in which the temperature is rigidly controlled, the Ring circulates outside air. The concrete in the floor and ceiling is embedded with tubes of water and is supposed to lock in a temperature between 68 and 77 degrees, so that the heating or cooling system will kick in only on very hot or cold days. (In theory some workers can use thermostats to adjust the temperature in a given pod, but only by a couple of degrees.)

When I later discuss the office climate with Apple’s environment czar, Lisa Jackson, she professes understanding—to a point. “It’s not like we’re asking people to be uncomfortable at work,” she says. “We’re asking them to recognize that part of being connected to the outside is knowing what temperature it is. We don’t want you to feel like you’re in a casino. We want you to know what time of day it is, what temperature it is outside. Is the wind really blowing? That was Steve’s original intention, to sort of blur that line between the inside and outside. It sort of wakes up your senses.”

Slide: 1 / of 7 . Caption: Caption: CEO Tim Cook stands in a finished pod.

Slide: 2 / of 7 . Caption: Caption: Early sketches of the pods by Norman Foster show how the designers considered issues both large (how each pod fits into the structure of the Ring) and small (where to position the light strips).

Slide: 3 / of 7 . Caption: Caption: The light fixtures look like luminous strips rather than individual LED bulbs.

Slide: 4 / of 7 . Caption: Caption: Users can dial in the lights to cast their glow up or down (or both).

Slide: 5 / of 7 . Caption: Caption: Jobs’ idea was to repeat the pods over and over: pod for office work, pod for teamwork, pod for socializing, like a piano roll playing a Philip Glass composition.

Slide: 6 / of 7 . Caption: Caption: Designers hid two buttons (one convex, one concave) under each desk for raising and lowering it.

Slide: 7 / of 7 . Caption: Caption: Apple and Foster + Partners went through dozens of door handle prototypes before landing on the final iteration: a single piece of milled aluminum that integrates into a door­frame without any visible bolts or screws.

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It’s hard not to be overwhelmed by all of this. Ask me sometime about the fonts in the elevator or the hidden pipes in the bathroom commodes. And it’s hard not to return again and again to the same question: Is Apple Park the arcadia outlined by Jobs in his public farewell, or is it an anal-retentive nightmare of indulgence gone wild?

Apple’s answer is that the perfection here will inspire its workforce to match that effort in the products they create, that the environment itself is meant to motivate engineers, designers, and even café managers to aspire for ever-higher levels of quality and innovation. (Francesco Longoni, the maestro of the Apple Park café, helped Apple patent a box that will keep to-go pizzas from getting soggy.) “We’re amortizing this in an entirely different way,” Ive says. “We don’t measure this in terms of numbers of people. We think about it in terms of the future. The goal was to create an experience and an environment that felt like a reflection of who we are as a company. This is our home, and everything we make in the future is going to start here.”

As Apple Park inches toward completion, its critics are getting louder, and what began with aesthetic judgments of the digital renderings—the Los Angeles Times ’ architecture critic called the Ring a “retrograde cocoon”—has lately turned to social and cultural critiques. That the campus is a snobby isolated preserve, at odds with the trendy urbanist school of corporate headquarters. (Amazon, Twitter, and Airbnb are all part of a movement that hopes to integrate tech employees into cities as opposed to having them commute via fuel-gobbling cars or numbing Wi-Fi-equipped buses. ) That the layout of the Ring is too rigid, and that unlike ­Google’s planned Mountain View headquarters (which that company has described as having “lightweight blocklike structures, which can be moved around easily as we invest in new product areas”), Apple Park is not prepared to adapt to potential changes in how, where, and why people work. That there is no childcare center. “It’s an obsolete model that doesn’t address the work conditions of the future,” says Louise Mozingo, an urban design professor at UC Berkeley.

“It’s a spectacular piece of formal design, but it’s contrarian to what’s going on in corporate headquarters across the tech industry,” says Scott Wyatt, an architect at NBBJ, a prominent international firm that has designed buildings for Google, Amazon, and Tencent.

Foster will have none of it. Sitting in the gleaming café that is a model for the much larger version under construction at Apple Park, he doesn’t even wait for the question before launching into a defense of his design. “This building rose out of the passion of Steve Jobs,” he says. “The idea that a beautiful object descended on this verdant, luxurious landscape and that it will be inhabited by 12,000 people: That is a true utopian vision. So part of my job is confronting these criticisms and saying, ‘You must be mad.’”

Apple Park may be an architectural tour de force, but Foster has grasped its essential truth: At heart it is the realization of a dying man’s wish to eternally shape the workplace of the company he founded. Yes, Apple insists that by working in a place where artificial hills are dotted with pines transplanted from Christmas tree farms in the Mojave Desert, its employees will make better products. But didn’t Apple create its marvelous Apple II in a bedroom and its ground­breaking Macintosh in a low-slung office park building? The employees who work at the new campus are leaving behind the buildings that provided sufficient inspiration to invent the iPhone .

It’s probably more accurate to say that Apple Park is the architectural avatar of the man who envisioned it, the same man who pushed employees to produce those signature products. In the absence of his rigor and clarity, he left behind a headquarters that embodies both his autobiography and his values. The phrase that keeps coming up in talks with key Apple figures is “Steve’s gift.” Behind that concept is the idea that in the last months of his life, Jobs expended significant energy to create a workplace that would benefit Apple’s workers for perhaps the next century. “This was a hundred-year decision,” Cook says. “And Steve spent the last couple of years of his life pouring himself in here at times when he clearly felt very poorly.

More on Steve Jobs

Steve jobs: the next insanely great thing, how apple got everything right by doing everything wrong, the untold story: how the iphone blew up the wireless industry.

“Could we have cut a corner here or there?” Cook asks rhetorically. “It wouldn’t have been Apple. And it wouldn’t have sent the message to everybody working here every day that detail matters, that care matters.” That was what Jobs wanted—what he always wanted. And the current leaders of Apple are determined not to disappoint him in what is arguably his biggest, and is certainly his last, product launch. “I revere him,” Cook says. “And this was clearly his vision, his concept. Our biggest project ever.”

Last December, Cook, Ive, and Apple PR head Steve Dowling met with Laurene Powell Jobs, Steve’s widow. At the time, the campus didn’t have a name. One option was to brand the entire site after the company’s late CEO, but that didn’t feel right. A more intimate honor would come from lending his name to the 1,000-seat theater in the southeast corner of the campus. Not only had Jobs thought hard about what the theater should look like, but it will also be the stage for product launches like those he had so famously made his own. “It’s on a hill, at one of the highest points on this land,” Cook says. “It felt like him.”

And so his name will be on the theater. But anyone searching for Steve Jobs’ finger­prints on Apple Park will find them elsewhere—in the glint off the Ring’s curves, in the sway of the trees, and in the thousands of other details we can and cannot see.

Steven levy ( @stevenlevy ) wrote about Apple’s early AI efforts for issue 22.09. He is the editor of Backchannel .

This article appears in the June issue. Subscribe now .

grooming by raina antle (Ive, Cook); Brynn Doering/Aubry Balk (Foster)

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Is the Apple Smart Ring Coming Soon? Exploring Rumors and Potential

• March 26, 2024

Apple has always been known for its innovative and cutting-edge products that have revolutionized the technology industry.

With the rumored development of the new Apple Smart Ring, a wearable technology product, Apple is looking to continue that tradition.

In this blog post, we will provide a comprehensive guide on everything you need to know about the Apple Ring, including its expected release date, rumored features, and possible price.

Table of Contents

Apple Smart Ring Patent

Apple has won a patent for a smart ring that can control other devices through pressure-sensitive input mechanisms.

The ring could be used to control Macs, iPhones, iPads, and even VR gloves. The device would wirelessly communicate with companion devices and detect press inputs on its band.

The patent also describes the use of conductive outer bands and modulating rotational friction to improve the user experience. While it’s unclear if Apple will bring this technology to market, the patent is an exciting development in wearable tech.

When Will The Apple Smart Ring Come Out?

The highly anticipated Apple Ring, a sleek wearable that is rumored to replace bulky watches and bracelets, has tech enthusiasts buzzing with excitement.

However, the exact launch date of this device remains unknown, as Apple is known for keeping its product launches under tight wraps until the big reveal.

Industry insiders can only offer tentative guesses, with some suggesting a possible launch in 2026.

Although there are whispers that the device may be unveiled at the upcoming September 2024 Apple Event, this is pure speculation.

Until Apple officially announces the Apple Ring, its release date and any specific features remain a mystery.

As we await the official news, leaks and rumors about the device are likely to surface. However, it is important to take these rumors with a grain of salt.

Will The Apple Ring Able to Compete with Oura and Galaxy Ring

Wearable technology has become an increasingly popular trend in recent years, and the smart Ring market has become quite crowded.

There are many competitors in this space, including industry leading Oura Ring , Ultrahuman Ring AIR, Rogbid and also the upcoming Amazfit, Garmin , and Samsung Galaxy Ring . 

However, Apple has a reputation for creating innovative and highly functional products, and the Apple Watch is one of the most popular smartwatches in the market. 

Therefore, it’s safe to assume that the Apple Ring will have a strong chance of competing with other smartwatches. The Apple smart Ring is expected to have a number of features and functions that will set it apart from other smartwatches.

For example, the touch-sensitive display is expected to be similar to the display on the Apple Watch but smaller.

Additionally, the always-on display will allow users to check the time or other information at a glance without having to raise their wrists or tap the screen. 

The Apple Ring may also feature advanced health tracking features like blood oxygen monitoring and sleep tracking, which can help it compete with other high-end smartwatches in the market. 

What Features and Functions Will the Apple Smart Ring have? 

Apple’s proposed Smart Ring may have a gesture control feature that enables users to oversee connected devices with simple hand movements. It’s an interactive way of controlling your devices without having to touch the screen, which has substantial implications for a hands-free user interface and accessibility.

According to a recent patent that was made public in mid-August, Apple is developing haptic notifications similar to those found on Apple Watches. A “ring input device with pressure-sensitive input,” according to the images that were made public, suggests that the Apple smart ring will allow its wearer to push on its surface to activate it.

Possible Biometric Capabilities

Biometrics is recognized as a significant component of Apple devices, possibly the Smart Ring will also rely on this technology.

Some speculations suggest it might feature heart rate monitoring or sleep-tracking sensors akin to the Apple Watch .

Inter-device Synchronization

Being a part of Apple’s ecosystem, it’s plausible to expect that the Smart Ring will synchronize seamlessly with other Apple devices.

This means you could potentially communicate with your iPhone, MacBook, or iPad through the convenience of your Apple Smart Ring.

Apple Smart Ring Price

The price of the Apple Ring is still unknown, but it’s expected to be in line with other high-end smartwatches in the market. The Apple Watch Series 6, for instance, starts at $399.

However, it’s also possible that Apple may choose to price the Apple Ring higher due to its unique features and functions.

It’s important to note that the price of the Apple Ring may vary depending on the model and features that are included.

For example, suppose the Apple Ring features advanced health tracking features like blood oxygen monitoring and sleep tracking.

In that case, it may be priced higher than other smart Rings Oura and Upcomming Galaxy Ring in the market. However, until the device is officially released, we won’t know for sure how much it will cost.

Is the Apple Smart Ring Better than the Smartwatch

We’ve all heard whispers of a cool new gadget from Apple: a ring! But will it ever actually show up? Here’s the thing – Apple hasn’t said a peep about it. 

All we have are rumors, which means it might not even be real!

Even if it is being made, there’s no way to know when it will be available to buy. It could be this year, next year, or maybe never!

Here’s the other thing to think about: if the Apple Ring does come out, would it replace your Apple Watch? Probably not! The ring might be like a tiny fitness tracker on your finger, perfect for keeping an eye on your health in a super comfy way. 

Smartwatches, on the other hand, are more like mini-computers for your wrist. They can show you messages, run apps, and even help you find your way around.

So, basically, if you want a super comfy health tracker on your finger, keep an eye out for the Apple Ring (if it ever comes out!). But if you like all the features of a smartwatch, that might be a better choice. We’ll have to wait and see what Apple decides!

The Future of Wearable Tech

As technology continues to evolve, wearable technology is becoming increasingly popular, and smart accessories like the Apple Ring are paving the way for an exciting future of tech gadgets.

These innovative devices are designed to enhance our lives and make activities like exercising, working, and communicating more efficient and effortless.

Smart ring technology, in particular, offers a wide range of possibilities and convenience.

With the Apple Ring, users can access notifications, take calls, control their music, and even track their health and fitness , all from their fingertips.

Wearable technology is continuously evolving, aiming to integrate more seamlessly into our lives. The speculation around Apple’s Smart Ring and its possible features only fuels the flames of enthusiasm.

The Smart Ring definitely promises an exciting future for wearable technology, but until we hear anything concrete from Apple, all we can do is speculate. As we come closer to the eventual release date , we expect more detailed leaks and hopefully an official announcement.

Until then, here’s to a future where you can control all of your devices right from your finger! Stay tuned for updates on the evolving world of wearable technology.

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If you’ve been thinking about buying an Apple product, now is a great time to do it. You can save some money with Apple’s Big Spring Deals .

Q: When will the Apple Smart Ring be released?

The cool Apple Ring everyone’s talking about? We have no idea when it’s coming out. Apple likes to keep things a surprise! Some people say it might be shown in September 2024, but nobody knows for sure. It could even be next year or later. We’ll just have to wait and see!

Q: What is the future of wearable technology?

The future of wearable technology is looking bright. Smart accessories like the Apple Smart Ring are paving the way for innovative and convenient tech gadgets.

Q: What are the key features of the Apple Smart Ring?

The Smart Ring boasts an array of exciting features that set it apart from other smart rings. From customizable notifications to fitness tracking, it’s designed to enhance your daily life.

Q: Is the Apple Smart Ring compatible with other Apple products?

Absolutely! The Apple Ring seamlessly integrates with other Apple products, allowing for a seamless user experience across your devices.

Q: Why should I consider buying the Apple Smart Ring?

There are numerous reasons to consider purchasing the Apple Ring. It can enhance your daily life by keeping you connected, organized, and on top of your fitness goals.

Q. Is Apple making a Smart Ring?

Apple hasn’t confirmed a smart ring, but patents and rumors suggest it’s on the horizon. Patents hint at health tracking and a potential display, while rumors speculate a 2024 release. Challenges like fit and battery life remain, but a smart ring could offer unique features and a more natural wear experience compared to watches. Stay tuned for the latest updates on this potentially game-changing wearable!

Sunil Bhatt

Sunil Bhatt: Accomplished IT professional, passionate blogger, and tech enthusiast. Expertise in exploring gadgets, empowering readers with insights and informed decisions. Dedicated to staying at the forefront of technology and inspiring innovation.

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Apple CEO to Meet Singapore Leader to Wrap Whirlwind Asia Tour

(Bloomberg) -- Apple Inc. Chief Executive Officer Tim Cook is meeting Singapore’s leader at the tail end of his most extensive Southeast Asia tour in years, searching for new growth markets and manufacturing locations to offset headwinds in China.

Cook will be in Singapore on Thursday and Friday to meet with Lawrence Wong, who is set to take over as Prime Minister next month, as well as his predecessor Lee Hsien Loong, according to a person familiar with the matter, who asked not to be identified as the executive’s itinerary isn’t public.

Apple’s CEO is on the verge of concluding a highly public tour that’s taken him from Hanoi to Jakarta, during which he repeatedly stressed the region’s importance as both a market and emergent manufacturing base. His company is looking for growth markets beyond China, a traditional stronghold where demand for its flagship iPhone is sputtering . The company is also diversifying its production beyond the communist country to reduce risks at a time of elevated tensions between the world’s two biggest superpowers.

From meetings with country leaders in Vietnam and Indonesia to interactions with local customers, Cook has filled a lion’s share of his schedule with publicity activities to generate interest in the brand, the people said. Apple has already increased its retail presence and output in countries such as India, and is now seeking to better tap a relatively fast-growing Southeast Asian market with more than 650 million consumers.

The trip could pave the way for a more aggressive sales campaign in a densely populated region where Android phones from Samsung Electronics Co., Xiaomi Corp. and Oppo dominate the market , said one of the people.

As part of the push, the company is getting close to opening the first Apple Store in Malaysia, located in an extravagant shopping complex in Kuala Lumpur. Apple currently operates five brick-and-mortar stores in Southeast Asia, three in Singapore and two in Thailand, according to its website.

The Singapore plans are subject to change, and Apple hasn’t made Cook’s schedule in the region public. Representatives for Apple, Singapore’s Ministry of Finance and the Prime Minister’s Office didn’t respond to requests for comment.

Apple, which has operated in Singapore for over 40 years, said Wednesday it plans to invest $250 million to expand its campus in the city-state. The company employs more than 3,600 people there and said the expansion will provide space for new roles in artificial intelligence and other functions.

“Singapore is truly a one-of-a-kind place, and we are proud of the connection we’ve built with this dynamic community of creators, learners, and dreamers,” Cook said in a statement on Apple’s website. “With our growing campus, Apple is writing a new chapter in our history here.”

In the first leg of the tour, Cook met with Vietnamese Prime Minister Pham Minh Chinh on Tuesday after pledging new investment in the country. He said Apple plans to buy more components and accessories for its devices from Vietnam’s suppliers, a big boost for the country as it emerges as a global electronics hub.

In Indonesia on Wednesday, Cook told President Joko Widodo Apple is weighing the possibility of making some of its gadgets there. The two also discussed Indonesia’s controversial new trade rule to get more goods produced onshore, one of the people said.

In the most significant policy move resulting from Cook’s trip, the Indonesian government said Thursday it’ll weigh incentives to attract more investment from Apple. Those might include tax breaks, Coordinating Maritime Affairs and Investment Minister Luhut Panjaitan said in a video statement, adding the country might copy India and Thailand in taking such steps.

Southeast Asia has become an increasingly important market for Apple because of weak demand in China. The Cupertino, California-based company has struggled to sustain sales in the country since the debut of its latest iPhone 15 series, resulting in a 10% decline in first-quarter shipments. Beijing’s bans on the use of iPhones in government agencies and state-owned companies cast further uncertainty on Apple’s prospects in China.

While India is expected to become a major long-term driver, the iPhone accounts for less than 10% of the smartphones sold there now in part because of its lofty price tag.

--With assistance from Philip J. Heijmans, Norman Harsono and Eddie Spence.

(Updates with potential Indonesia incentives in 12th paragraph)

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Pickup truck driver charged with attempted murder in road rage-fueled nyc stabbing: cops.

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A Big Apple pickup truck driver was charged with attempted murder in Tuesday night’s road rage-fueled stabbing that began in Queens and ended on the Upper East Side, authorities said.

Antal Lakatos, 28, behind the wheel of a Mercedes sedan, intentionally struck 38-year-old Shaker Ahmad’s pickup on the Queensboro Bridge around 6:50 p.m. cops said. 

After the vehicles stopped, Lakatos exited his car and opened his trunk – at which point Ahmad sped off, police sources said. 

But Lakatos gave chase, catching up to the Ahmad at East 62nd Street and Lexington Avenue, this time rear-ending the pickup and causing it to careen into a light pole, cops and sources said.

Patrol officers from the 19th Precinct were eating at a Smashburger restaurant across the street when they heard the sound of the crash and ran over, sources said. 

They saw Ahmad exit his truck and run over to the victim’s Mercedes, where he stabbed him multiple times as he sat in the driver’s seat, according to the sources. 

The wounded Lakatos fell out of his car – and officers came to his aid while another cop handcuffed Ahmad, the sources said. 

Ahmad was charged with attempted murder, assault and criminal possession of a weapon, cops said. 

Lakatos was taken to Weill Cornell Medical Center where he was listed in stable condition. He was charged with attempted assault, police said. 

Ahmad served 18 months behind bars between Feb. 2016 and Aug. 2018 in connection to a second-degree assault conviction, State Corrections records show. 

Lakatos was busted in June of 2019 for driving with a suspended license, and again about two months ago for grand larceny auto in Queens, police said.

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After years of research, an Apple smart ring may be imminent

Samsung's tease of a smart ring may prompt a similar Apple release

Samsung's tease of the Galaxy Ring during its Unpacked event in January will help expand the smart ring market considerably. However, a report claims Apple isn't too far away from introducing its own.

According to an industry insider speaking to ETNews on Tuesday, Apple is getting very close to launching the rumored wearable. After filing many patent applications, and spurned on by Samsung, it could soon be Apple's turn.

"Apple has consistently released smart ring-related patents for several years, so advanced development for commercialization appears to be imminent," the insider told the report. Apple is also apparently considering a launch date for the device, though it isn't proposed how close to launch the ring could actually be.

If true, Apple faces entering a potentially fast-growing market. Business Research Insight claims the global smart ring market could grow from $20 million in 2023 to almost $200 million by 2031, growing ten times the size within 8 years.

As part of the market's growth, it's thought that the ecosystem for components needed for such hardware, including biosensors for monitoring the wearer's health, will be revitalized. With an interest in healthcare, smart rings are a point of interest for Apple in aiding in wellness.

ETNews doesn't have a great track record when it comes to predicting future Apple products, but it does feature prominently in the Apple rumor mill. However, there are no other credible rumors or leaks about the supposed smart ring which you would expect about a soon-to-arrive Apple product, putting an "imminent" launch in doubt.

That said, it does have a point concerning the number of patents filed by Apple over the device.

Ring patent rush

In covering Apple's patents, the report mentions one from November which uses a smart ring and short-range wireless communication to let users control smartphones and other devices. As part of that patent, Apple suggested the use of an external band on the ring, which could be used to provide extra touch controls or rotation.

In 2023 alone, AppleInsider has covered smart ring patents that use the device to control others , complete with pressure-sensitive input, the possible control of an Apple Vision Pro headset, and even one that could spot when a user snaps their fingers .

There's even been a viral social media post bemoaning the privacy issues of a paired wedding ring that allows someone to track their partner.

Apple has filed many patents surrounding a smart ring over the years, including one from 2015 which poses the device as having a small touch-enabled display, accelerometers and a gyroscope for gesture input, and heart-rate monitoring, among other features.

The idea of an Apple smart ring goes even further back in time, including rumors from 2007 and an Apple supplier tour in 2013 .

Tuesday's report may not necessarily be accurate about the timing of a smart ring. But, given Apple's extensive history researching what the wearable accessory could potentially do, Apple's certainly had a long time to think about it.

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Apple Has 'Explored' a Smart Ring, Glasses, and AirPods With Cameras

Apple has considered developing several new wearable devices over the years, including a smart ring for health and fitness, smart glasses, and upgraded AirPods with built-in cameras and more sensors, according to Bloomberg 's Mark Gurman .

A few years ago, Apple's industrial design team presented the idea of a "smart ring" focused on health and fitness features to executives on the company's health team, according to Gurman. However, he said Apple is not actively developing the finger-worn device at this time, so it is unclear if it will ever be released.

Gurman said the ring could be a lower-cost alternative to the Apple Watch that could sync health and fitness data with a paired iPhone. It would compete with products like the Oura Ring and Samsung's upcoming Galaxy Ring .

Smart Glasses

It has long been rumored that Apple eventually hopes to release advanced AR glasses based on its Vision Pro headset. In the meantime, Gurman said the company has considered developing a "less ambitious" pair of smart glasses that would compete with the likes of Meta's Ray-Ban Smart Glasses and Amazon's Echo Frames.

Apple has discussed creating glasses that would serve as an "AirPods replacement," with built-in speakers, cameras, health sensors, and AI capabilities, according to Gurman. The glasses are in a "technology investigation" stage within Apple's hardware engineering division, he said, so it sounds like a release is still far off.

AirPods With Cameras

Apple engineers last year started exploring how to fit low-resolution camera sensors into AirPods, according to Gurman. If ever released, he believes these AirPods could offer AI features that "assist people in their daily routines."

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They really have no idea about the future do they

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