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London Buses Embrace Kerala: A Viral Promotion for Indian Tourism

In a captivating display of cross-cultural promotion, Kerala Tourism has taken to the streets of London, adorning iconic red double-decker buses with vibrant advertisements showcasing the beauty of the Indian state. A recent video capturing the spectacle has gone viral, drawing attention to Kerala’s lush landscapes and inviting travel opportunities. Quite literally, the red buses have turned green with these stunning visuals.

Amidst the bustling thoroughfares of London, these buses serve as moving canvases, transporting viewers to a realm of serene backwaters, golden beaches, and verdant greenery. Instagram user @ryan.ambattu.manathoor captured the enchanting scene, sharing footage of the bus adorned with Kerala’s picturesque vistas, accompanied by a catchy Malayalam song.

The video’s popularity on social media has sparked a wave of admiration, with users expressing pride in Kerala’s representation abroad. The hashtag #TravelforGood, prominently displayed on the buses, further promotes the allure of Kerala as a destination worth exploring.

This innovative initiative by the Kerala tourism department underscores London’s pivotal role in promoting Indian tourism to a global audience. By leveraging the iconic imagery of Kerala’s backwaters, the campaign aims to entice travellers and boost tourism, particularly as the summer season approaches.

With stunning visuals of Kerala’s scenic beauty adorning London’s double-decker buses, this creative endeavour serves as a testament to the state’s charm and invites travellers to embark on an unforgettable journey to “God’s Own Country.”

The historical connection between Kerala and the UK market is evident, with the UK being the largest inbound source market for Kerala.. London itself boasts more than 50 traditional Kerala restaurants run by non-resident Indians, primarily from Kerala. Kerala Tourism has been participating in the World Travel Market London since 1991, and Alexander Frater’s famous travelogue, “Chasing the Monsoon,” put Kerala on the Britishers’ minds, paving the way for British tourists to explore Kerala’s beaches, backwaters, hill stations, and charming homestays. The recent direct flights from Kochi to the UK by Air India have further facilitated travel between Kerala and the UK.

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Vibrant bus ad in London shows Kerala’s scenic beauty. Internet is impressed

In an effort to promote tourism, the kerala government has launched advertising campaigns both domestically and internationally and one such example was seen in london..

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• London bus features Kerala tourism ad
• Video shared by Ryan Shiju and Kerala Tourism Minister
• Kerala, famous for its natural beauty and rich heritage

A video showing a London bus with an ad for Kerala tourism has captured the internet’s attention. The video was shared on Instagram by Ryan Shiju and also shared on Facebook by Kerala Tourism Minister P A Mohamed Riyas.

Kerala, often referred to as 'God's Own Country', is renowned for its natural beauty, diverse landscapes, and rich cultural heritage. With its lush greenery, pristine beaches, and delectable cuisine, Kerala attracts tourists from all over the globe.

In an effort to promote tourism, the Kerala government has launched advertising campaigns both domestically and internationally. Now, the striking initiative was spotted in London, where a double-decker bus adorned with vibrant advertisements showcasing Kerala's scenic backwaters and iconic houseboats caught the attention of passersby.

View this post on Instagram A post shared by Ryan Shiju (@ryan.ambattu_mannathoor)

Kerala Tourism Minister P A Mohamed Riyas also took to social media to share the excitement, posting a video of the bus branding from London on Facebook.

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Video shows Kerala Tourism advertisement on London bus, goes viral

There’s also a hashtag #travelforgood that promotes tourism in kerala..

Picture this—amid the bustling streets of London, where the iconic red double-decker buses weave through the city’s fabric, there emerges a sight straight out of a dream, transporting you to a land of lush greenery, serene backwaters, and golden beaches, Kerala.

That’s exactly what happened when Instagram user @ryan.ambattu.manathoor noticed a London bus sporting vibrant advertisements promoting tourism in Kerala tourism .

He shoots the video, walking alongside the bus, singing aloud a Malayalam song, to show how the entire bus is covered with scenes from Kerala backwaters. A hashtag on one side of the bus says #TravelforGood.

  View this post on Instagram   A post shared by Ryan Shiju (@ryan.ambattu_mannathoor)

The video has sparked a wave of appreciation among social media users. One user added, “Alappuzha, Kuttanad Ammathiri comments are not needed okay 😂 All kerala power 🔥🔥🔥 This is our Kerala, that’s enough.” Another user, beaming with pride said “Wow, the whole of Alappuzha is in the vehicle.” A third user wrote, “Alappuzha, Kuttanad supremacy everywhere.” A fourth user expressed, “People recognise India through Kerala , proud of it.”

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How London Is Playing A Key Role In Promoting Kerala Tourism

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Last Updated: May 02, 2024, 15:05 IST

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They also added a hashtag: Travel For Good. (Photo Credits: Instagram)

Double-decker buses in London have been adorned with stunning visuals of Kerala.

The Kerala tourism department has embarked on an innovative initiative by taking “God’s Own Country” to foreign shores through bus branding. Double-decker buses in London have been adorned with stunning visuals of Kerala, showcasing scenes from its picturesque backwaters. This creative venture aims to boost state tourism, particularly as the summer holidays approach. A viral video capturing the double bus branding has garnered significant attention on social media platforms.

An Instagram user shared his excitement after spotting a vibrant London with advertisements that promote Kerala tourism. As the video plays, the user shows the complete look of the bus with scenes from the backwaters. With the logo of Kerala Tourism added to the bus, one can also see pictures of Alappuzha’s houseboat, snake boat races and the water bodies stuck all over it. A hashtag on one side of the bus reads, “#TravelForGood.”

View this post on Instagram A post shared by Ryan Shiju (@ryan.ambattu_mannathoor)

Social media users also reacted to the video, sharing amazement. One of them wrote, “Wow, the whole of Alappuzha is in the vehicle,” while another one commented, “Alappuzha, Kuttanad supremacy everywhere.”

“People recognise India through Kerala, proud of it,” a comment read. A user praised the advertising tactics and wrote, “Brilliant placements, hats off to Kerala tourism marketing team.”

The video has collected over four million views. Kerala Tourism Minister P A Mohamed Riyas also shared a video of the bus branding from London and wrote, “Kerala tourism’s new campaign method. Our Alappuzha and house boat in London buses. New campaign ideas that can be implemented in foreign countries will be informed in the comment box.”

People praised the state tourism department’s effort towards promoting Kerala tourism on foreign soil. Notably, this is not the first time that such an initiative has been taken. Earlier in 2018, around five big London double-decker buses with visuals from Kerala were run across the city. The experiment was carried out with the iconic red buses, catching the attention of the commuters and the general public in London. Prior to that, the department successfully branded Kerala on taxis across London, Birmingham and Glasgow.

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Kerala Tourism ad on a London bus goes viral

The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas

One of the most iconic things about London is the red buses, which are synonymous with the city's timeless charm. So when a Keralite abroad saw an ad for Kerala Tourism ad on London's most celebrated symbols, it understandably went viral. Netizens were delighted by the ad and expressed pride in spotting an ad for their native land in a foreign country.

The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas.

While this may come as a surprise to many, the ad is a part of the Kerala government's ongoing tourism endeavour since 2018. The red buses in London are a part of Kerala Tourism's marketing strategies on an experimental basis. The double-deckers operated from five depots in central London with displays of Kerala's backwaters and houseboats. The wrap on these buses presented scenic pictures along with the Kerala Tourism branding. Prior to that, the department had Kerala branding on taxis in the United Kingdom, covering London, Birmingham and Glasgow. For Kerala, the UK is among the top countries that reportedly send over 1.5 lakh visitors in a year. Kerala is one of the most picturesque places in India and a hot favourite among tourists. Given its popularity, the Kerala government has been actively promoting tourism in the green state for decades. Since the mid-80s, Kerala Tourism has launched several ad campaigns, some of which have won awards for their creativity. The ad is part of the Kerala government's global outreach programme to push the state's prospects as a scenic tourist destination, specialising in a variety of cultural offerings such as snake boat race, vegetarian cuisine and Ayurvedic retreats. Recently, Kerala Tourism's "Make up for lost time" campaign won Gold at the 2023 Pacific Asia Travel Association for "Marketing Campaign (State & City - Global).

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From backwaters to houseboats: London bus promotes Kerala tourism

01 may 2024, 02:44 pm ist.

Photo: facebook.com/PAMuhammadRiyas

The state tourism department has come up with mesmerising advertising campaigns in foreign countries, publishing the beautiful culture and traditions of God's own country. These advertisements have been circulated in many countries, including London. One of those is the double bus branding, which has gone viral and been a major hit on social media platforms. Alappuzha’s houseboat and snake boat races have been stuck all over a double-decker line bus in London. The view also includes a beautiful glimpse of Alappuzha's landscape and water bodies. The logo of Kerala Tourism is also added to it. Advertisements for Kerala tourism have already appeared on buses in London. State tourism department minister PA Muhammad Riyas shared the video of this bus on his social media page along with a note that read, this is the new campaign strategy of Kerala tourism. He also went ahead and asked viewers to drop new campaign ideas in the comment box that the tourism department can take up and implement in foreign countries.

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Double-Decker Bus With Kerala Tourism Ad Seen On London Roads

T he red double-decker buses in London are one of the iconic sights of the British capital. Recently one of them was seen sporting an advertisement of Kerala Tourism. In a video that has gone viral on social media, the double-decker bus can be seen covered with scenic pictures of Kerala, including the famous backwaters.

Kerala Tourism on London bus

The video was posted on Instagram by Ryan Shiju, a Kerala native, currently living in the UK.  ''Kerala advertised bus in London,'' the caption of the video shared by Ryan read.

Also read:  Facebook Ranks Kerala Tourism Page As Best In The Country

Many on social media applauded the creative approach of the Kerala Tourism Department to attract more foreign tourists.

Kerala Tourism Minister PA Mohamed Riyas, who also shared Shiju's video further sought recommendations from social media users for innovative outreach campaigns.

Responding to the minister some suggested that similar advertisements should be placed in India's major airports, while another user said that he recently saw an ad of Kerala Tourism at the Doha Airport.

Similar campaign in 2018

It should be noted that this is not the first time Kerala Tourism has been featured on London's double-decker busses . In 2018 Kerala Tourism had launched a similar initiative to attract tourists. 

Tourism on the rise in Kerala

Kerala, which is one of the most sought-after tourist destinations in India, by both domestic and international tourists has seen an uptick in tourism activity , post-COVID.

Also read:  Kerala Tourism Efforts To Make State Disabled-Friendly Earns Praise From UN

In 2023, Kerala saw a record in domestic tourist arrivals with 2.18 crore tourist footfalls. This was an increase of 15.92 per cent from the 1,88,67,414 domestic tourists who visited Kerala in 2022.

Double-decker bus in Munnar

Last month Kerala Tourism had launched a double-decker bus service for tourists in the famous hill station Munnar .

The bus, operated by KSRTC can accommodate 50 tourists at a time and will have three trips daily, with stops at Signal Point, Chokramudy, Anayirankal, and Botanical Garden.

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Here's How London's Iconic Red Buses Are Playing A Key Role In Kerala Tourism's Latest Campaign

Kerala has now gone a step further with promoting itself as one of India's most cherished tourist spots. 

Kerala Tourism Promotional on London buses. — Prashob Kunnath (@prashobkunnath) March 11, 2018

Kerala is now enjoying huge visibility on the streets of London, especially Central London, thanks to a new mode of branding launched by the state tourism department - 'bus branding'.

Five big London double-decker buses, with alluring visuals from 'God's Own Country', are now running across the city, and will continue to ply the routes until the end of March.

The new tourism policy, a tourism official pointed out, has clearly proposed focused campaigns and new marketing strategies. Red Buses in London, being experimented for the first time, has already caught the attention of the commuters and the general public in London, the tourism official said, reports TOI . 

Jesus. This is Kerala summer weather. pic.twitter.com/cYNPMuX7p8 — Anjana Menon (@AnjiMenon) July 22, 2013

The double-decker buses, operating from five depots in Central London, have on display the picturesque Kerala backwaters and famed houseboats on one side and that Kathakali on the other. The wrap titled '#Go Kerala' also provides the link to the official website - keralatourism.org .

~ M U N N A R ~ When you're not restless anymore and peace surrounds you... ~ STORY BY @surbhikaushik . We love photos with stories and raw emotions, share it with us and let us share it with the world ! . Follow @stories.of.kerala and use #StoriesOfKerala to get featured. . Capture the Stories & Keep Sharing! A post shared by Stories Of Kerala (@stories.of.kerala) on Mar 12, 2018 at 2:23am PDT

The department, a couple of years ago, had branded Kerala on taxis in the United Kingdom covering three cities London, Birmingham and Glasgow which had been a great success. The branding was a part of new marketing strategies adopted in Kerala's major source markets like the UK, one of the traditional and steady foreign markets which top the list for several years with more than 1.5 lakh visitors.

The year 2016-17 had also witnessed promotional activities in the Middle East, which included branding on cabs in Dubai, besides translates in airports in Saudi Arabia and Oman and television campaign through BBC World and Al Jazeera channels.

Too much of #greenery #teaplantation #kerala A post shared by Ritika Garg (@rittzii) on Mar 12, 2018 at 2:07am PDT

"Last year, we put up static displays at 20 tube stations in London, targeting the commuters. They were huge displays on panels on both sides of the stations. With a minimum of four minutes of waiting time for trains at these stations, the visibility we could achieve was huge," the official said.

Realising the importance of innovative marketing tools and methods in the tourism sector, the government has been sanctioning crores of rupees for campaigns in both national and international markets, the official said. The domestic market has already witnessed campaign through TV channels, cinema halls, radio, airport translates and OTT (over the top) channels.

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Now, London buses promote Kerala tourism

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Now, London buses promote Kerala tourism

The year 2016-17 had also witnessed promotional activities in the Middle East, which included branding on cabs in Dubai, besides translites in airports in Saudi Arabia and Oman and television campaign through BBC World and Al Jazeera channels.

Kerala Tourism is currently enjoying a huge visibility on the streets of London, especially Central London, thanks to a new mode of branding launched by the state tourism department – ‘Bus branding’. Five big London double-decker buses, with alluring visuals from ‘God’s Own Country’, are now running across the city, and will continue to ply the routes till end of March.

The new tourism policy, a tourism official pointed out, has clearly proposed focused campaigns and new marketing strategies. Red Buses in London, being experimented for the first time, has already caught the attention of the commuters and general public in London, the tourism official said.

The department, a couple of years ago, had branded Kerala on taxis in the United Kingdom covering three cities London, Birmingham and Glasgow which had been a great success. The branding was a part of new marketing strategies adopted in Kerala’s major source markets like the UK, one of the traditional and steady foreign markets which tops the list for several years with more than 1.5 lakh visitors.

“Last year, we put up static displays at 20 tube stations in London, targeting the commuters. They were huge displays on panels on both sides of the stations. With a minimum of four minutes of waiting time for trains at these stations, the visibility we could achieve was huge,” the official said.

Realizing the importance of innovative marketing tools and methods in the tourism sector, the government has been sanctioning crores of rupees for campaigns in both national and international markets, the official said. The domestic market has already witnessed campaign through TV channels, cinema halls, radio, airport translites and OTT (over the top) channels.

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Kerala Tourism’s London Bus Campaign: Showcasing Backwaters and Houseboats

The Kerala Tourism Department has launched captivating advertising campaigns across various foreign countries to showcase the beauty of the state’s culture and traditions. These campaigns, including one in London, feature mesmerizing visuals of God’s Own Country, garnering significant attention on social media platforms.

In London, a double-decker bus has been adorned with images of Alappuzha’s iconic houseboats and snake boat races, offering viewers a glimpse of Kerala’s picturesque landscapes and waterways. The bus also prominently displays the Kerala Tourism logo as part of the branding. Similar advertisements promoting Kerala tourism have been spotted on buses in London previously.

PA Muhammad Riyas, the State Tourism Department Minister, shared a video of the bus on his social media page, highlighting it as part of Kerala Tourism’s new campaign strategy. He invited viewers to share their ideas for new campaign initiatives in the comments section, suggesting potential opportunities for the department to explore and implement in foreign countries.

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Video of London bus with Kerala tourism ad goes viral, netizens stunned

A video of london grabbed attention on social media. it featured a bus with a kerala tourism advertisement..

London: For Indians moving abroad, it is always special to see something that reminds them of their homeland. One man took to Instagram to post a video of a bus he spotted in London. Unlike the classic red buses on the streets of London, this bus carried an advertisement about Kerala tourism. The video amassed several reactions from netizens. Most people were amazed. Others were happy to see a piece of their home in a foreign land. “But who might be the father sitting in that boat,” asked one jokingly. Some nostalgically identified the place shown on the ad as Allapuzha.

Video credits: ryan.ambattu_mannathoor/Instagram 

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Guaranteed reservation., deals in new model buses only (2015 to 2019 models only)., experienced + uniformed drivers., central reservation office., guaranteed pickup n drop., tour manager service., our drivers.

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Best South Indian Tour Buses. 34 seated Luxury Bus, and their ac travelers are also good . Perfect for students and family tour. I have tried also their Volvo Buses, all good!

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A handy guide for first-time visitors to London

Throwback travel pictures seem to be the biggest trend among celebrities on social media. A few days ago Priyanka Chopra posted her Bahamas vacation pictures on Instagram. But with the lockdown restrictions getting eased out, Priyanka Chopra took time off to explore England, which is the largest as well as the most populated country in the UK. In fact, England is a great option for those who are travelling abroad for the first time. It’s a very updated country technologically too. London is also a great travel option. The underground subways of London are easy for travellers to navigate. There are a lot of options for travellers who arrive in London to explore- Buckingham Palace, Westminster Abbey, London Eye, Tower Bridge, Big Ben, Parliament.

Travelling to London for the first time? We are here to help Travelling to a new country can also give you the jitters. Here we have put together an essential travel guide for those paying London a visit for the first time.

London is big. Plan your day based on areas: London is larger than it seems in Google maps and the map will give you a hint of the number of iconic places you can visit. That’s one thing London guarantees- never a dull moment! One of the best ways to make the most of your London travel is by grouping all the activities that are close to an area. If you want to visit Madame Tussauds wax museum you can club it with visits to Regent’s Park, Primrose Hill, and The Sherlock Holmes Museum as they are situated in the same area. Create your list on Google maps for better results as each time you save a place to your created list, a blue icon will appear. It’s super useful and visible. By planning your attractions based on areas, you’ll see more things and waste less time travelling from place to place.

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Tipping is not compulsory: Tipping is voluntary in most places in England. If you want to leave a tip for good service in a restaurant a 10% tip is generally the rule of thumb. Tipping isn’t as big a deal as it is in the United States or other countries but that doesn’t mean it isn’t appreciated. Usually, a small 10-15 per cent tip is more than fine for a restaurant whilst there is no need to tip at any bar or for drinks. There’s also no need to tip when hailing a cab, though it often makes sense to round up the amount to the nearest pound. It’s one of the interesting facts about London that might seem quite strange if you’re used to a culture of tipping.

Keep right on the escalators: While this may sound strange, it is an unwritten rule in London which suggests staying on the right side of the escalators to make way for people to pass. A city like London that is always bustling with life will always have people rushing to get ahead of time, and a small act of courtesy can go a long way in this city!

Pack for all weathers: Always carry an umbrella: London is best known for its erratic weather changes, where it can be sunny one minute and you can wind up feeling cold after an unpredictable shower! Pack your essentials wisely so that you have plenty of layers at hand to tackle any weather. Having an umbrella at all times is advisable.

Avoid travelling during rush hour: If you can avoid travelling during peak times (in London) or any major city it will not only save you money on fares but also possibly your sanity. If you have to travel when it is busy make sure you have an Oyster card.

Ride a bike around the city: You may come across several bikers on a typical day in London, as bikes are quite an inexpensive mode of transport in the city. If you’re someone who doesn’t mind losing their the way during their excursion, rent a bike which is easily available on bike-bays on the street using a debit/credit card.

Get an oyster card: Get yourself an oyster card that would help you on saving both times as well as money during your trip in the subway. The card, which works for both metro and underground, can be easily topped up at any station in the city! Having an Oyster card will also mean you will not have to wait it out in the long queues.

Experience an afternoon tea: Londoners take their afternoon tea very seriously. Which basically consists of small sandwiches, scones, cakes and, of course, tea. This tradition was introduced in England by Anna, the seventh Duchess of Bedford, in 1840. She used to be hungry in the afternoon and she made it a routine. Then she started inviting friends around to have afternoon tea. This was adapted by Queen Victoria and then became nationally popular. Nowadays, afternoon tea isn’t a thing that the British do in their houses, but they go to cafes where afternoon tea is served on special occasions or meet friends.

Museums are free: A lot of them like the Natural History Museum, the Science Museum, the British Museum, the National Portrait Gallery and the Tate Modern are all free. So you can actually spend a day exploring the many historical artifacts and the rich heritage.

7 must-visit places in London 1. Tower Bridge: The iconic Tower Bridge, which was completed in 1894, is one of the world’s most famous bascule (a French term for “see-saw”) bridges: It opens in the middle to allow tall boats on the Thames to pass through. Catch a glimpse of the bridge opening and walk across its high-level glass floor walkways 42 metres above the Thames!

2. Piccadilly Circus: This is considered as the city’s paltry attempt to impersonate Time’s Square. It’s always absurdly busy with bright billboards lining the edges of the buildings and you’ll probably find yourself here if you’re planning an evening in the West End or Soho! It’s worth marvelling at night and taking in the atmosphere that surrounds it.

3. Tower of London: Home to the Crown Jewels, the iconic beefeaters, and (allegedly) several spooks, the Tower of London’s history dates back nearly 1,000 years. Standing guard by Tower Bridge and the River Thames, the medieval compound has served as a royal palace, prison, and execution site. Legend has it, these royal ghosts haunt Britain to this day!

4. The Shard is almost 310 metres (1,016 feet) tall and is made from gleaming metal and lots of angled glass. Seemingly rising up from the River Thames, the iconic landmark was inspired by sleek spires. Completed in 2012, it’s not only the tallest building in the UK but is also one of the top five tallest buildings in Europe. It’s pretty impressive to see, even from afar, and we’d consider it a must-visit in London. Featured in movies and TV shows, the building is also celebrated for its environmentally friendly features like its onsite combined heat and power plant that creates electricity and hot water for the building. The Shard truly is among the best places to visit in London.

5. Buckingham Palace is one of London’s most iconic attractions. The official home of Queen Elizabeth II, the splendid palace is used for many royal functions. Guarded by a smartly dressed royal soldier, clad in black and red with the unmistakable bear-skin hats, the original parts of the palace were built in the early 1700s. An impressive building from the outside, the lavish interiors are equally as awe-inspiring. Of the palaces 770-plus rooms, the stunning staterooms are open to visitors in the summer months. The grand gardens are a riot of colour in the warmer months when the numerous flowers are in full bloom. We don’t really have to say that Buckingham Palace is one of the most famous places in London – it’s quite a no-brainer and definitely worth the visit!

6. Sherlock Holmes: Fans of Sherlock Holmes have already assumed why London’s so special. Make the pilgrimage to the Sherlock Holmes Museum at 221b Baker Street (yes, it really exists!), or follow the path of the BBC’s latest version of the legendary detective with stops at St. Bart’s Hospital, Speedy’s Restaurant on North Gower Street, or Leinster Gardens. Holmes himself would have a hard time cracking these strange unsolved mysteries!

7. Harrods: It is one of the largest and most famous department stores in Europe. The Harrods motto is Omnia Omnibus Ubique, which is Latin for "all things for all people, everywhere". Several of its departments, including the Seasonal Christmas department and the Food Halls, are well known. They have been offering luxury goods to its customers for over 160 years. Across seven floors and 330 departments, shoppers will find only the best fashions, accessories, and homewares. Shopped out? Toast your purchases with some bubbly at the Champagne Bar, or a box of rainbow hued Ladurée macarons. Here are more of the world’s greatest department stores. It is said that the Queen went on secret trips to Harrods to buy goodies for the royal family as she does her own present shopping.

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