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As the leading instant messaging app with over two billion users worldwide, WhatsApp has become an indispensable part of our daily lives. Given that it handles such a large user base, you might find yourself in need of assistance at one point or another. In this article, we’ll discuss three ways you can contact WhatsApp customer service to resolve any issues or get your questions answered.

1. WhatsApp Help Center

The first and most recommended method for contacting WhatsApp customer service is through their Help Center.

The Help Center offers a comprehensive range of guides, FAQs, and troubleshooting tutorials on various topics, including account management, privacy settings, and features.

To access the Help Center, follow these steps:

– Visit the official WhatsApp website (https://www.whatsapp.com/)

– Scroll down to the bottom of the page and click on “Help Center” under “Support.”

– Browse through the available categories or use the search bar to find the information you’re looking for.

If you can’t find a solution in the Help Center, you can still submit a request for support by clicking on “Contact Us” at the bottom of any Help Center article. You will need to provide your phone number and give a detailed description of your issue.

2. Email Support

Another way to contact WhatsApp customer service is by sending an email. You can send an email directly to their support team at [email protected] . Make sure to include your phone number (including your country code) and a detailed description of your issue or concern.

Though sending an email might not be as quick as using the Help Center or in-app support, it’s still an option if you prefer writing about your problem or if you’re unable to access other support channels.

3. In-App Support

Lastly, you have the option of contacting WhatsApp customer service directly through the app itself. This method is best for users experiencing technical issues within the app or for questions related to a specific feature. To contact in-app support, follow the steps below:

– Open your WhatsApp Messenger app.

– Go to “Settings” by tapping on the three-dots icon at the top right corner and then selecting “Settings” from the dropdown menu.

– In the “Settings” menu, tap on “Help.”

– Tap “Contact Us,” and make sure to describe your issue thoroughly. The app will also gather some technical data to help diagnose your problem.

Once you’ve submitted your request, keep an eye on your email. WhatsApp support usually responds within 24-48 hours.

In conclusion, WhatsApp provides multiple avenues for contacting customer service to ensure their users get the help they need. By using the Help Center, emailing support, or contacting in-app support, you can efficiently resolve any issues or concerns with the app and continue enjoying seamless communication with friends and family.

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How to Contact WhatsApp Support

Do you ever find yourself facing problems while using WhatsApp? Don’t worry, you’re not alone! WhatsApp is a popular messaging app, but sometimes you may encounter issues or have questions about its functionality.

In this article, we’ll show you how to contact WhatsApp Support to solve any issues you may encounter. Whether you’re using an Android phone or an iPhone, we’ve got you covered. Additionally, there’s an option to reach out via email for more specific concerns. Let’s get started!

Table of Contents

How to contact WhatsApp support on Android

If you’re using WhatsApp on an Android device, you can reach out to support through the app itself. Here are the steps you need to follow:

• Open WhatsApp on your Android device.

• Select “ Settings ” from the menu.

Your WhatsApp contact form has been submitted successfully. You will receive a response via chat within the app itself. This can take up to 24 hours.

How to contact WhatsApp support on iPhone

For iPhone users, the process is similar. Follow these simple steps:

• Launch WhatsApp on your iPhone.

• You can also choose to send your message via email by clicking on “ Send via Email ” option.

After submitting your request, wait for their response, typically within 24 hours.

How to contact WhatsApp support via email

While the in-app support option is convenient, you can also contact WhatsApp support via email for more complex issues or inquiries. For instance, if your WhatsApp account got banned , you can appeal the decision and ask for a review with this method. Here’s a simple guide to help you with the process:

• Open a web browser on your smartphone such as Chrome or Safari.
• Go to the official WhatsApp website .
• Scroll down to the bottom and click on “ Contact Us ” link under “ Need help? ” section in the footer menu.
• Next, follow the contact us link for WhatsApp Messenger Support . This will direct you to the contact form.

• Provide your email address in the designated field and confirm it by entering it again.

• Describe your query or issue in the message box, then proceed by tapping the “ Next Step ” button.
• Finally, tap on “ Send Question ” to submit your request.

WhatsApp support contact email

If you prefer reaching out via email, use the following address:

Email: [email protected]

Remember to include your WhatsApp number, device details, and a clear description of the issue to facilitate a quicker resolution.

Frequently asked questions

Response times can vary, but WhatsApp aims to address inquiries as promptly as possible. Generally, you can expect a response within 24 hours.

When reaching out to WhatsApp support, include your phone number, device information, and a detailed description of the issue you are facing.

WhatsApp support operates around the clock, but response times may vary depending on various factors.

No, WhatsApp primarily offers support through the app and email. There isn’t a direct customer support phone number.

Final words

Knowing how to contact WhatsApp support is essential for resolving any issues or concerns you may encounter while using the app. Whether you’re facing technical difficulties or have questions about privacy and security, WhatsApp support team is there to assist you. By following the steps outlined in this guide, you can easily reach out to WhatsApp support and get the help you need. If you have any questions in your mind, feel free to share them in the comments below.👇

Read other similar articles:

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• How to Fix This Account Is Not Allowed to Use WhatsApp
• Fix You Need The Official WhatsApp to Use This Account
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Find Messages Faster with Chat Filters

Opening WhatsApp and finding the right conversation should feel quick, seamless, and simple. As people increasingly do more on WhatsApp, it’s more important than ever before to be able to get to your messages fast. That’s why today we’re launching new Chat Filters so you can do that without having to scroll through your full inbox.

To start, you can choose between three filters that will appear at the top of your chat list: All, Unread, Groups, which can be selected with just a tap:

• All : The default view of all your messages.
• Unread : Perfect for when you want to see which conversations you need to catch up on or respond to. It shows messages that are either marked by you as unread or haven’t been opened yet, so you can prioritize your responses.
• Groups : A highly requested feature, now all your group chats will be organized in one place, making it easier to find your favorite ones whether it’s your weekly family dinner discussion or planning your next vacation. This will also show subgroups of Communities.

We believe filters will make it easier for people to stay organized and find their most important conversations and help navigate through messages more efficiently. We’ll continue to build more options to help you focus on what matters most. These are starting to roll out to users today, and will be available to everyone in the coming weeks.

April 16, 2024

Home WhatsApp Help Center: How to contact Whatsapp Support (2024 Updated) whatsapp WhatsApp Help Center: How to contact Whatsapp Support (2024 Updated)

WhatsApp Help Center: How to contact Whatsapp Support (2024 Updated)

Whatsapp help center: how to contact whatsapp support.

WhatsApp Help Center offers comprehensive assistance to users, addressing queries, troubleshooting issues, and providing guidance on app features. Accessible via the app or web, it offers FAQs, tutorials, and troubleshooting guides covering a range of topics such as account setup, privacy settings, messaging, and multimedia sharing. Users can also submit specific queries and receive personalized support. With multilingual support, the Help Center aims to ensure users can easily navigate and resolve any issues they encounter, enhancing their overall WhatsApp experience.

WhatsApp Help Centre(Contact Details)

WhatsApp Help Center serves as a vital resource hub, offering users diverse channels for assistance and guidance. With Email Support, users can directly communicate their concerns, while Live Chat Support provides real-time assistance for immediate queries. Additionally, the Call Center Support offers personalized help over the phone. The Knowledge Base offers a wealth of FAQs and tutorials, aiding users in troubleshooting and mastering features. Furthermore, the WhatsApp Forum fosters community interaction, enabling users to share insights and solutions. Together, these avenues ensure users can efficiently resolve issues and maximize their WhatsApp experience.

WhatsApp Email Support

WhatsApp Email Support provides users with a convenient avenue to address specific concerns and queries. By sending an email to WhatsApp’s dedicated support team, users can articulate their issues comprehensively, allowing for detailed troubleshooting and personalized assistance. Whether it’s regarding account management, privacy settings, technical glitches, or any other matter related to the app, users can expect a prompt and tailored response from the support team. This asynchronous communication method ensures that users can reach out for help at any time, providing flexibility and convenience in resolving their WhatsApp-related issues.

WhatsApp Live Chat Support

WhatsApp Live Chat Support offers users real-time assistance for immediate problem-solving and guidance. Through this feature, users can engage in instant messaging with a support representative within the WhatsApp application or on the website. Live Chat Support enables users to articulate their issues, ask questions, and receive prompt responses, fostering a seamless and interactive support experience. Whether troubleshooting technical glitches, seeking clarification on features, or resolving account-related queries, users can benefit from the convenience and efficiency of Live Chat Support. This live interaction ensures quick resolutions and enhances user satisfaction by addressing concerns in a timely manner.

WhatsApp Call Center Support

WhatsApp Call Center Support provides users with personalized assistance over the phone, catering to their specific queries and concerns. Users can reach out to the dedicated call center helpline to speak directly with trained support representatives. This direct communication channel allows for real-time interaction, enabling users to articulate their issues clearly and receive immediate guidance and solutions. WhatsApp Call Center Support offers a human touch to customer service, offering reassurance and confidence to users facing technical difficulties or seeking guidance on app features. By providing personalized assistance over the phone, WhatsApp ensures that users can efficiently resolve their concerns and optimize their experience with the app.

WhatsApp Knowledge Base

WhatsApp Knowledge Base serves as a comprehensive repository of information and resources designed to empower users with insights, tips, and solutions related to the app’s features and functionalities. Accessible through the WhatsApp Help Center, the Knowledge Base encompasses a wide range of topics, including account setup, privacy settings, messaging tools, multimedia sharing, and more. It offers detailed FAQs, tutorials, troubleshooting guides, and best practices, catering to users of varying expertise levels. By providing easy access to valuable information, the Knowledge Base enables users to troubleshoot issues independently, learn about new features, and optimize their usage of WhatsApp, ultimately enhancing their overall experience.

WhatsApp Forum

The WhatsApp Forum is like a lively gathering place where users come together to chat, learn, and help each other out. Whether it’s on official forums or other online platforms, it’s a space where people share their thoughts, experiences, and questions about WhatsApp. From sharing cool tricks to solving pesky problems, users find all sorts of useful tips and friendly advice from fellow WhatsApp fans. It’s a place where you can connect with others, pick up new skills, and feel like you’re part of a community that’s all about making the most of WhatsApp.

Social Media Support Contacts

For seamless assistance and updates, Social Media Support Contacts provide direct access to WhatsApp’s assistance across platforms. WhatsApp Instagram merges support with visuals, aiding users via direct messages and posts. The WhatsApp Facebook Page offers a centralized space for inquiries and announcements, fostering community interaction. Meanwhile, WhatsApp Twitter delivers real-time responses and news updates, ensuring users stay informed and engaged. These channels streamline communication, offering diverse avenues for users to seek help, share feedback, and stay connected with WhatsApp’s latest developments across the social media landscape.

WhatsApp Instagram

WhatsApp Instagram serves as an extension of WhatsApp’s support ecosystem, leveraging the visual and interactive nature of Instagram to assist users. Through direct messages and posts, users can reach out for help, guidance, or clarification on various WhatsApp-related issues. The platform provides a visually engaging way for users to interact with support representatives, facilitating a seamless communication experience. Whether it’s troubleshooting technical problems, understanding new features, or seeking general assistance, WhatsApp Instagram offers users a convenient and intuitive channel to connect with the support team and find solutions to their queries.

WhatsApp Facebook Page

WhatsApp’s Facebook Page acts as a central hub for users seeking assistance, updates, and community engagement. It serves as a platform where users can connect with the WhatsApp support team, ask questions, and receive timely responses. Additionally, the page serves as a source of official announcements, feature updates, and news related to the WhatsApp platform. Users can engage with the community, share feedback, and stay informed about the latest developments. With its extensive reach and interactive features, the WhatsApp Facebook Page serves as a vital resource for users looking to enhance their experience and stay connected within the WhatsApp community.

WhatsApp Twitter

WhatsApp Twitter serves as a real-time communication channel where users can access support, updates, and news related to the platform. Through tweets and direct messages, users can engage with WhatsApp’s official Twitter account to seek assistance, report issues, or gain insights into new features and updates. The platform enables swift responses from support representatives, ensuring timely resolution of queries and concerns. Additionally, users can stay informed about service status, maintenance schedules, and other important announcements via WhatsApp’s Twitter feed. With its interactive and responsive nature, WhatsApp Twitter provides users with a valuable avenue for staying connected and informed within the WhatsApp community.

Whatsapp Legal Contacts

WhatsApp Legal Contacts serve as essential resources for users to understand and engage with the platform’s legal framework. The WhatsApp Terms & Conditions outline the rules and agreements governing the use of the app, ensuring transparency and compliance. Meanwhile, the WhatsApp Privacy Policy details how user data is collected, stored, and protected, promoting trust and accountability. These legal documents provide users with clarity on their rights, responsibilities, and privacy safeguards within the WhatsApp ecosystem. By offering accessible and comprehensive legal information, WhatsApp Legal Contacts empower users to make informed decisions and navigate the platform securely and responsibly.

WhatsApp Terms & Conditions

WhatsApp Terms & Conditions outline the guidelines and agreements governing the use of the messaging platform. These terms encompass various aspects such as user responsibilities, acceptable behavior, and limitations on usage. By agreeing to these terms, users commit to adhering to specified rules and regulations while utilizing WhatsApp services. Additionally, the terms may include provisions regarding intellectual property rights, content usage, and dispute resolution mechanisms. Understanding and abiding by these terms is crucial for users to ensure compliance with legal requirements and maintain a positive experience within the WhatsApp community.

WhatsApp Privacy Policy

The WhatsApp Privacy Policy details how user data is collected, stored, used, and protected by the messaging application. It outlines the types of information collected, including personal data and usage statistics, and explains how this data is utilized to provide and improve WhatsApp services. The policy also highlights the measures taken to safeguard user privacy, including encryption and data security practices. Additionally, it specifies the circumstances under which user data may be shared with third parties, such as Facebook (WhatsApp’s parent company), and provides users with control options for managing their privacy settings. By understanding and adhering to the WhatsApp Privacy Policy, users can make informed choices about their privacy and data security while using the platform.

Other source to contact Whatsapp

The WhatsApp Wikipedia Page serves as an invaluable supplementary resource for users seeking comprehensive information and insights about the messaging platform. Maintained collaboratively by volunteers, it offers a wealth of knowledge covering various aspects of WhatsApp, including its history, features, controversies, and societal impact. Through well-researched articles and references from reliable sources, users can delve into the app’s evolution, functionality, and significance in the realm of digital communication. With its neutral standpoint and vast coverage, the Wikipedia page provides users with a reliable avenue to deepen their understanding of WhatsApp beyond official channels, fostering informed decision-making and engagement.

WhatsApp Wikipedia Page

The WhatsApp Wikipedia page offers a concise overview of the messaging platform, covering its history, features, ownership, and societal impact. It provides insights into functionalities like messaging, voice calls, and group chats, as well as details on security measures such as end-to-end encryption. Additionally, users can find information on the company’s acquisitions, partnerships, and expansions. With references from reliable sources, the page serves as a credible resource for users seeking comprehensive information about WhatsApp.

Headquarter of Whatsapp

WhatsApp’s main office is situated in Menlo Park at 1601 Willow Rd, United States, with one office location.

How do I Contact Whatsapp?

To contact WhatsApp, you can utilize several methods:

• In-App Support: Open the WhatsApp app on your device, go to Settings > Help > Contact Us. From there, you can submit your query or report an issue directly to WhatsApp’s support team.
• Email Support: You can reach out to WhatsApp’s support team via email at [email protected] . Ensure to provide detailed information about your issue or query in your email.
• Social Media: WhatsApp also provides support through its social media channels such as Twitter, Facebook, and Instagram. You can send a direct message or mention them in a post with your question or concern.
• WhatsApp Business Help Center: If you’re using WhatsApp Business, you can access the WhatsApp Business Help Center for specific business-related queries and support.

Remember to provide as much detail as possible when contacting support to help them better understand and address your issue or query.

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8 Ways To Use WhatsApp For Customer Service

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Long gone are the days of customer service meaning endless call center hold times and frustrating email tennis matches that take days to get anything done. Today’s customer service landscape is all about instant replies when messaging at any time of date, rapid resolutions, and omnichannel support.

In short, customers expect businesses to be there for them, no matter how or when they decide to get in touch.

Of course, offering such a responsive customer service experience requires an extensive infrastructure and endless staff, right? Well, not exactly. There’s a faster, easier way that’s got companies racing to jump on board – WhatsApp support.

With over 2 billion users spanning the globe, WhatsApp offers an exciting new avenue for serving customers anytime, anywhere. And we’re not just talking basic text messages here. WhatsApp opens up a world of possibilities, from video calls to document sharing to chatbots and more.

Intrigued by the potential? You’re not alone.

Smart companies are already onboarding customers to WhatsApp like it’s going out of style. The benefits speak for themselves...instant response times, higher satisfaction scores, and loyal customers who keep returning for more.

So buckle up; it’s time to take your approach to customer service to warp speed! This guide will walk you through eight innovative ways to tap WhatsApp’s power for support and success. We’ll also showcase real-world examples of companies seeing surging metrics thanks to this strategic move.

The future of CX is calling. Let’s get into how your business can make the most of it.

What is WhatsApp?

When WhatsApp debuted in 2009, it seemed like just another messaging app.

However, this nifty little platform has earned legendary status, boasting over 2 billion users worldwide, is owned by Meta, and is essentially one of the most popular messaging apps in the world.

What’s all the hype about? In a word—versatility.

From texts and calls to video chats, file sharing to group messaging, WhatsApp packs an astounding array of capabilities into one sleek offering. And it doesn’t hurt that it’s completely free. It’s no wonder people have scrambled to join the WhatsApp bandwagon faster than you can say FOMO, and over 100 billion messages are sent daily using the platform.

Now beyond personal use, WhatsApp has stormed into the professional realm as the preferred communication mode between colleagues, partners, and increasingly, customers. Thanks to end-to-end encryption and an interface everyone already knows and loves, it’s no surprise that this platform is revolutionizing service interactions.

For customer service teams especially, WhatsApp presents an exciting chance to connect with clients faster and more conveniently. Whether through automated updates, direct messaging, or proactive support, the options are plentiful.

And early adopters are already reaping major rewards.

What are the Benefits of Using WhatsApp for Customer Support?

Adopting WhatsApp for support unlocks a world of potential for both happy customers and streamlined service teams. Let’s unpack the most compelling benefits driving businesses across industries to jump on board:

Expand Your Reach

Once again, WhatsApp grants instant access to over 2 billion people worldwide. For global or growth-focused companies, it presents an unrivaled avenue to connect with existing and prospective clients in their channel of choice.

If you have customers, the chances are they’re on WhatsApp, which means you already have a channel they’re familiar with for getting in touch with ease. It’s a classic case of meeting your customers where they are.

Boost Convenience

By meeting customers where they already are, WhatsApp removes all friction from the support process. No new logins, no unfamiliar interfaces. Just fast, seamless assistance on a preferred platform.

Enable Multimedia Communication

Unlike phone and email, WhatsApp allows sharing of documents, screenshots, videos, and more to simplify troubleshooting. A picture is worth a thousand words, making solving problems easier for both parties.

Support International Audiences

With its global dominance and cost-effectiveness, WhatsApp is ideal for companies managing international customers. It facilitates real-time communication without incurring cross-border charges.

Drive Cost Savings

Adoption is free, and support interactions devour fewer internal resources than traditional channels. That’s a win-win for resource-strapped teams on a budget.

The bottom line?

Leveraging WhatsApp for CX presents a rare opportunity to increase convenience, capabilities, and customer satisfaction all through a single platform.

How to Use WhatsApp for Customer Service

Eager to unlock the magic of WhatsApp for next-gen customer care? Implementing WhatsApp support is surprisingly simple. Just follow these five steps:

Step 1: Create a Dedicated Business Profile

Download the free WhatsApp Business App to establish your company’s presence on the platform. Fill out key details like your website, address, hours, and contact info to build credibility. Top it off with a logo profile pic.

Step 2: Publicize Your Presence

Spread the word across your website, emails, and social media so that customers can now message your team on WhatsApp. Promote your QR code to make engaging a breeze. The more visibility, the faster adoption will grow.

Step 3: Set Smart Automations

Automated responses are crucial to managing expectations and creating a seamless flow. Use auto-messages to confirm receipt of inquiries, share wait times or troubleshooting tips while customers wait, and more.

Step 4: Streamline Internal Workflows

To handle high volumes smoothly, integrate WhatsApp with your existing ticketing system like Zendesk or Intercom. This automatically logs WhatsApp messages as tickets for simplified tracking and collaboration.

Step 5: Analyze Performance

Review key metrics like resolution times, CSAT scores, and cases handled to optimize your WhatsApp approach over time. Identify areas for efficiency gains, additional automations, or expanded self-service content to perfect the experience.

While preparing these foundations, don’t forget to train support staff on usage guidelines and best practices suited to WhatsApp CX. Cover use cases, automation recommendations, workflow integrations, and measuring program success.

With the right strategies, integrating WhatsApp can skyrocket satisfaction and efficiency across the board.

8 Ways to Use WhatsApp for Customer Service

Okay, with the benefits and setup of WhatsApp fresh in our minds, let’s take a moment to think outside the box when it comes to actually using WhatsApp.

Sure, you can use WhatsApp to chat with your customers, maybe solve problems, or offer product and service advice, but the truth is that WhatsApp can offer so much more.

And when you take the time to think outside the box, the benefits you receive from adopting the platform multiply tenfold and position you far above your competition.

With a bit of creativity, the possibilities to transform customer care through WhatsApp are truly endless. Need some inspiration to spark your strategy?

Here are eight proven ways industry leaders are moving the needle with this emerging channel:

Streamline Query Resolution

WhatsApp allows delivering lightning-fast responses to customer questions, especially for routine inquiries. Smart tools like quick replies accelerate standard question answering for common requests around account info, orders, or technical issues.

Share Timely Notifications

From shipping confirmations to appointment changes and more, tap into WhatsApp for critical real-time updates. Airlines leverage this channel to keep flyers instantly posted on gate changes, while concert venues push reminders when doors open.

Confirm Purchases or Bookings

Cement customer assurance by confirming bookings and purchases directly over WhatsApp. An instant “Thanks for your order! We’ll notify you when it ships” goes a long way.

Set Proactive Reminders

Keep your brand top of mind by reminding customers of upcoming renewals, special promotions, or relevant milestones like policy expirations. Use WhatsApp to nudge action at just the right moments.

Run Quick CX Surveys

Collect candid feedback through fast WhatsApp polls or ratings. Ask about recommendation likelihood post-interaction or overall satisfaction levels through simple 1-5 rating requests.

Schedule or Amend Appointments

Empower customers to book, confirm, or modify appointments via WhatsApp messages. Share boilerplate responses to handle such routine scheduling changes at scale.

Showcase Products

Tap into tools like the WhatsApp catalog to highlight offerings through the buying journey and even enable in-app purchases. Think virtual storefront meets instant purchasing!

Foster Brand Communities

Build highly engaged user communities through WhatsApp groups focused on topics from fitness goal-crushing to small business masterminding and more. Offer members-only perks and nurture camaraderie.

When woven thoughtfully into the customer journey, WhatsApp elevates satisfaction and retention through timely, relevant, and personalized ongoing conversations.

The real question then is, which clever uses will you incorporate first?

Companies That Use WhatsApp For Customer Service

Many innovative brands are racing to the front of the WhatsApp pack when it comes to next-gen support. Check out a few standouts leading the charge:

KLM Royal Dutch Airlines

KLM soars high above competitors by sending flight updates, mobile boarding passes, and booking confirmations straight to flyers’ WhatsApp accounts.

The airline actually sends a staggering 10,000 boarding passes out this way a day and handles over 35,000 service requests a week, thanks to customers being able to ask questions or make travel changes, services which are available 24/7, allowing for a better customer experience.

This has positioned KLM as one of the pioneer brands using the technology, and well worth checking out when it comes to making the most of the WhatsApp platform.

This Indian broadcast satellite service lets customers handle routine account management tasks like checking balances or modifying channel selections directly through WhatsApp messages. No frustrating IVRs or hold times here!

The low-cost airline giant developed a multilingual AI-powered chatbot named AVA to field everyday customer queries nonstop via WhatsApp. Available anytime, AVA helps travelers change reservations, understand baggage policies, and more in a jiffy.

During a “WhatsCook” campaign , the iconic condiments brand connected customers to chef instructors over WhatsApp for live cooking guidance . Users sent pictures of ingredients on hand while experts helped whip up recipes in real time.

A truly tasty use of WhatsApp!

These barely scratch the surface of how companies around the globe are transforming experience through WhatsApp. The diverse use cases reveal endless ways to tap this platform’s potential both today and in the future.

It’s clear that WhatsApp is transforming customer service as we know it. By enabling instant, omnichannel conversations, this platform removes friction, boosts convenience, and helps companies better understand their customers through real-time data insights.

From airlines to e-commerce, global brands are racing to build WhatsApp into their support strategies to drive more streamlined, satisfying customer experiences.

The writing is on the wall: adopting WhatsApp as part of your CX approach is no longer an option but a necessity to stay relevant.

Sources used:

• Daniel Busch
• Digital Training Academy

Sources last checked: 28-Nov-2023

Shifa Rahaman

Content Marketing Manager

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WhatsApp's new chat filters make it easy to catch up on all of your unread messages

Published on 15 hours ago

• WhatsApp is rolling out Chat Filters starting today, and all users are slated to receive them in the coming weeks.
• Chat Filters will help you filter out messages, such as showing only unread messages or all groups.

WhatsApp is one of the best instant messaging apps around, and it’s no surprise that many of us use it daily for practically all of our communication. When you use any texting app so heavily, you are bound to run into an issue where you have some unread chat lurking in a corner somewhere, annoying you with an unread counter on your app icon. For the life of me, I haven’t figured out where that single unread chat I missed is, and yes, I am irritated by it. Thankfully, WhatsApp is rolling out a solution in the form of Chat Filters that will help you keep your chats organized.

WhatsApp’s new Chat Filters let you quickly find certain conversations without needing to scroll through your entire chat list. You can choose between three filters that will appear at the top of your chat list:

• All: Default view with all your messages.
• Unread: This filter shows only conversations with unread messages, including those you marked as unread. This makes it easier to see which messages you haven’t read and responded to yet.
• Groups: This filter shows only group chats (both read and unread), making it easier to find your favorite groups. It will also show subgroups of Communities.

These filters are much needed and will be appreciated by many users. Previously, groups with low activity would be lost in the abyss of infinite chats, but now you will have a better chance at locating them with the Groups filter. I also look forward to finding that one single unread message that I missed ages ago that is responsible for haunting me with a red dot on the app icon.

Filters are beginning to roll out today and will be available to all users in the coming weeks.

Message privately

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More From Forbes

Whatsapp deadline—48 hours to accept new terms or delete your account.

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WhatsApp’s new terms go live this week—you have until the end of day Wednesday to accept by default or delete your account—but the issue behind those terms has just become headline news, highlighting the risks for millions of users...

There's a serious warning behind WhatsApp's news terms

Updated 04/09; originally published 04/08.

On the surface, the change to WhatsApp’s terms of service to comply with Europe’s Digital Markets Act (DMA) is straightforward. Those impacted will see their terms of service change by default on April 11. But all WhatsApp users should take note.

Europe’s DMA has become a pipe cleaner for regulatory scrutiny of big tech elsewhere—especially in the US. The Department of Justice and others will watch to see the impact of changes to Apple, Google and Meta’s platforms, amongst others. And on the messaging front, WhatsApp’s changes are furthest advanced.

It is interesting timing-wise that the DOJ lawsuit served on Apple features iMessage front and center, with its lock on iPhone messaging being claimed as both anti-competitive and detrimental to users from a security perspective. In essence, the lack of an encrypted iMessage to Android solution, combined with Apple’s lock on the SMS API on its devices, DOJ says, means users cannot message securely.

Apple has responded by highlighting user choice, suggesting that the so-called over-the-tops—like WhatsApp—that work seamlessly cross-platform invalidate the point. Meta already has its own government challenges, of course, and has just “filed a motion for summary judgment, asking the District Court to dismiss the FTC’s effort to unwind the decade-plus acquisitions of Instagram and WhatsApp.”

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All of which is made more interesting by the news over the weekend that Sunbird—the Android bridge into iMessage that claims to maintain encryption—is back. It was around in 2022/23 but dropped from the scene almost immediately after something of a privacy nightmare , completely undermining its security claims.

WhatsApp’s change of service terms deal with its need to engage with platforms like Sunbird, to enable its third-party chat hub to work. This will be the first time one of the hyper-scale secure messengers has opened its walled garden to allow other platforms to engage its users. It’s a game-changer.

Sunbird says it has plans for WhatsApp integration, “to continue to unify the world’s most popular messaging apps, including Facebook Messenger and WhatsApp, into one app inbox on your Android device and the web.” And as such can be seen as a concrete example of the kind of small third-party likely to join WhatsApp’s hub. We have seen no interest from any other majors as yet in doing the same.

With iMessage, Sunbird handles the same concept differently. It provides a unified platform that pulls messages from various sources—iMessage and Google Messages for now. The lack of easy enablement for this kind of unification platform was another DOJ criticism. The government had the Beeper Mini fiasco in mind, but the point could just as easily be made for Sunbird’s convoluted relay architecture to get around the restrictions in the way of blue-bubble equality.

Sunbird’s current iMessage security challenges are much higher risk than WhatsApp opening its platform by way of APIs and enforced transmission encryption rules. But Meta still issued a stark warning as to the WhatsApp user risks from DMA.

“The end-to-end encrypted promise Meta provides to users requires us to control both the sending and receiving clients,” the company warned . “While we have built a secure solution for interoperability that uses the Signal Protocol encryption to protect messages in transit, without ownership of both clients (endpoints) we cannot guarantee what a third-party provider does with sent or received messages, and we therefore cannot make the same promise.”

Put simply, Meta says (on WhatsApp’s and Facebook Messenger’s behalf) that while transmission will be secure under its model, once the other endpoint receives the secure message, it cannot assure how that message is handled or whether that endpoint is fully legitimate and should be part of a secured chat.

The situation for iMessage and Sunbird is worse, because the actual Android endpoint is outside of the end-to-end encryption enclave, and so iMessage is being tricked into attesting to a level of (blue bubble) security that isn’t really there.

Why is all this so important for WhatsApp’s two-billion-plus users? Because the narrative is changing, and the locked down nature of secure messaging is now under a new wave of regulatory pressure that’s different to the law enforcement one of old. And once those walled gardens are breached, it builds pressure for more changes.

WhatsApp users are not going to quit instead of accepting new terms—that’s not the issue. What is the issue is that the new terms and the warning that Meta issued will receive little notice and attention. And then come those DMA changes and anything DOJ throws into the mix later, third-party chats will be the new normal.

WhatsApp has made its change of terms mandatory to comply with DMA—saying “you can easily delete your account if you prefer not to accept our Terms, though we'll be sorry to see you leave WhatsApp.” This isn’t like the last time WhatsApp materially changed its terms, flirting with the idea of sharing more of your data with Meta. That isn’t the case now. Beyond opening up third-party chat data sharing, the only other major change is the legal basis on which data is sent internationally.

But the Sunbird news should be a wake-up call. As soon as the fully integrated nature of end-to-end encrypted messaging is broken, the risks increase immediately. So exercise caution. And while you won’t quit WhatsApp and you will accept its new terms, before you enable third-party chats be sure to understand the risks.

04/09 update: Google has just inadvertently added to the ongoing WhatsApp narrative with a new beta warning for its Google Messages users about the dangers of accepting content from unknown numbers. This is a huge issue for RCS, the SMS update that is going head-to-head with WhatsApp, which is struggling with uncontrollable levels of spam on the platform.

WhatsApp is much more secure than Google Messages because—in addition to its ability to un end-to-end encrypted cross-platform, it operates on the basis of known numbers, and most users ignore or filter out unknown numbers. It’s also easy for Meta to identify and block fraudulent numbers on its platforms, as they’re not traversing public cellular networks across different operators.

The specific issue that Google is preparing to warn about is links sent via RCS from unknown numbers. There has been a cautionary notification before, but this time it looks like that warning is about to become much more stark.

Courtesy of AssembleDebug via PiunikaWeb , we have just seen the new warning in beta. It seems, Piunikaweb says referring to Apple’s expected adoption of RCS, that Google is looking “to secure the platform in as many ways it can before RCS goes live to millions of iPhone users, which invariably will result in even more spam links.”

New Google RCS warning

Here WhatsApp has a much better solution, explaining that “if someone who isn’t saved to your contacts sends you a link, you won’t be able to tap or click on it to open it. You can choose to save their phone number to your contacts if you know or trust the person. You should then be able to tap or click any links they send to open it... When you’re added to a group with people who aren’t saved to your contacts, you’ll need to message the group to tap or click on any links.”

This is a much stronger defense against casual or inadvertent clicking of dangerous links, which have become major threat as smishing campaigns surge.

Apple’s introduction of RCS to iPhone users for the first time with this fall’s iOS 18—absent a surprise—will prompt many comparisons between WhatsApp and the new combination of Google Messages and iMessage over RCS. Yes, the Android-iPhone combo will be missing end-to-end encryption, but it will be a huge step up from the aging SMS technology in use today.

This will likely coincide with some niche players—maybe including Sunbird—starting to play in WhatsApp’s DMA inspired third-party chat hub, and the type of campaign we’ve seen from WhatsApp before, highlighting its end-to-end security. But for the first time, that will have some vulnerabilities given WhatsApp’s own warning that DMA brings less secure content into its platform for the first time.

On the subject of this links and WhatsApp’s market-leading privacy and security options, the platform intends to let users disable link previews, even when those links come from known users. This is seen as a tandem security feature to the option to mask your IP address when making WhatsApp calls, by routing those calls via WhatsApp’s servers and so preventing any inference on your location. The quality and latency might be an issue, but the trade-off might be worth it.

Link previews have been exposed as a threat in the past, where they have been generated receiver-side, meaning that the app goes online and pulls content, opening a door to tracking and malicious behavior. WhatsApp relies on send-side previews instead, meaning the risk is not yours on the receiving side, but it still might be that you don’t want content and images popping up unexpectedly.

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