bud light backyard tour 2023

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OneRepublic, Bush, Midland & More Set for Bud Light Backyard Tour Summer Concert Series: Exclusive

The four-city tour launches in August in Nashville.

By Jessica Nicholson

Jessica Nicholson

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Bud Light is launching its inaugural Bud Light Backyard Tour summer concert series, featuring headliners OneRepublic , Midland , Dashboard Confessional and Bush . The four-city tour, for fans 21 and older, launches in Nashville on Aug. 10 with headliner OneRepublic and opening act Lindsay Ell.

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“We really want to deliver an intimate vibe, and deliver that backyard experience where you’re hanging out with your friends, your family, listening to your favorite artists. So we want try to bring these artists closer to fans through these shows,” Allen tells Billboard .

Allen also notes Bud Light’s history in the music space, referencing the brand’s previous Bud Light Dive Bar tours with artists including Post Malone in 2019, and Bud Light Sessions over the years with artists such as Brad Paisley, Jason DeRulo, Jack Harlow and Teddy Swims.

The tour news comes as Bud Light’s parent company, Anheuser-Busch InBev, has seen sales decline following backlash against the Bud Light brand after transgender influencer Dylan Mulvaney posted a video to Instagram on April 1 showing a customized, commemorative Bud Light can featuring Mulvaney’s face sent to her by the company. Artists including Kid Rock, John Rich and Ted Nugent then called for a boycott of the brand or pledged to stop stocking it at their bars and backstage. As a result of the boycott, Bud Light  fell from its position  as the top-selling beer in America in June.

“That’s why we’re getting back to what we’re doing with the Bud Light Backyard Tour,” Allen adds, “and we’re going to do that with our country music fans, the same thing we’ve been doing for the past 40 years.”

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Midland said via a press release, “Summer, country music, beer, and good times. Why wouldn’t we be there?”

Country-pop singer Ell told Billboard , “As an artist who cares deeply about my fans, I am so excited to come together this summer on the Bud Light Backyard Tour in the name of fun, friendship and great music. Music is a powerful tool in bringing people together, and that’s what I am most looking forward to on this tour as we open the doors to our backyard right here in Nashville.”

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Bud Light Backyard Tour to make stop in Nashville

OneRepublic will be performing in Nashville on Aug. 10.

NASHVILLE, Tenn. (WSMV) - Bud Light will be hosting free concerts in several cities for fans, 21 and over, to see their favorite rock and country artists with the Bud Light Backyard Tour.

The Bud Light Backyard Tour will feature artists like OneRepublic, Midland, Dashboard Confessional, and Bush.

Fans can enter for a chance to win tickets to the tour by visiting BudLightBackyard.com .

The Bud Light Backyard Tour follows the “Easy to Summer” campaign that was announced at the Super Bowl.

Recently, the beer company has been in hot water after several people condemned the brand for initially teaming up with transgender influencer, Dylan Mulvaney.

Due to the backlash, in June, it was reported that Bud Light was no longer the top-selling beer in the United States.

PREVIOUS COVERAGE: Bud Light is no longer America’s top-selling beer

Copyright 2023 WSMV. All rights reserved.

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Midland Are Dreaming Up a One-of-a-Kind Show for Their Bud Light Backyard Party

In 2020 and 2021, when the world was in the throes of COVID-19 pandemic lockdowns, artists used to fantasize about what they'd do when doors and stages opened back up again: Play more shows, collaborate with more artists, take more chances, get closer to their fans than they ever had before.

Lots of artists dreamed about it, but Midland  are  doing it. After releasing Greetings From: The Last Resort —  their euphoric, jam session-flavored, post-lockdown reunion record  — in 2022, the trio is touring harder and more creatively than ever before.

They've kept their road dog bona fides with their own rigorous touring schedule, plus played some dates on Eric Church 's Outsiders Revival Tour and even shared a stage with Chris Isaak. They're also prioritizing different kinds of fan experiences: Later this month, they'll swap their usual arena and amphitheater crowds for an intimate, house show-style venue, partnering with the Bud Light Backyard Tour for a special stop in Oklahoma City, Okla.

"Picture you're going over to your buddy's house, right, to a barbecue, and you walk in and there's the best food you can imagine. Enough cold beer to sink a ship. And then all of a sudden your favorite band in the world comes out and starts playing a backyard party," the group tells Taste of Country in a conversation about their upcoming brand partnership. "That's what it's gonna be like."

The band isn't fazed by the the controversy that's surrounded Bud Light and its parent company, Anheuser-Busch, in recent months, stemming from Bud Light's one-off partnership with transgender influencer Dylan Mulvaney. Some stars, like Travis Tritt and Kid Rock , were among those calling for a brand boycott; meanwhile, Garth Brooks has affirmed that Bud Light will remain on the menu in his Nashville bar. (It's worth noting that though Rock condemned Bud Light's decision to work with a trans partner on his personal social media, his own downtown Nashville bar still has multiple varieties of the beer on the menu.)

"Bud Light is an amazing partnership, and it's a great beer that we enjoy," Midland state, shrugging off a question about whether the controversy impacted their decision to partner with the brand. "So that's not really a part of our conversation."

More important to the group is the kind of show they'll be able to put on in the intimate, fan-focused setting of the Bud Light Backyard Tour stop. Smaller shows with diehard fans afford the trio the chance to deviate a little from their usual set list. In addition to playing hits like "Drinkin' Problem" and "Mr. Lonely," they can reach for some deep cuts, some reworked early material and some songs they haven't played in a while.

"We don't generally do requests, but this could be potentially be one of those situations that we would," the group's Mark Wystrach suggests. "And probably play some deep cuts from, like, the Sonic Ranch album, some songs that ... we haven't played in a while. It'll be a good opportunity to get into that."

It's also a strong possibility that they'll be playing some new music. Midland's hefty touring schedule has made it difficult to find time to get in the studio and record their next album, but the music's well on its way, and they can't wait to show fans what's in store.

"I think as songwriters, we're always just curious about going into new corners, trying to book new sessions and find new material to write about," they explain, pegging December as the month they plan to go in and cut their next project.

"But in general, we think it's the strongest stuff we've ever written. There's a song we wrote not long ago when we were all in Nashville, and we all looked at each other when we were in the middle of writing, like, 'Wow, this is maybe the best song we've ever written,'" they continue. "We're feeling really strong. Mentally, physically, spiritually. All of that."

Midland's Bud Light Backyard Tour show will take place in Oklahoma City, Okla. on Aug. 15. Other performers partnering with the brand for 2023 summer shows include OneRepublic, Dashboard Confessional and Bush. Fans who are 21+ can enter to win tickets to the event at BudLightBackyard.com .

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Bud Light Backyard Tour

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Charlottesville TONIGHT you've got a chance to drink some Buds with Bush! Visit budlight.com/backyardtour to sign up and you could join us for the Bud Light Backyard Tour tonight at the Ting Pavilion! 

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August 30, 2023

Bud Light Makes Football Season Even Easier to Enjoy ss Brand Unveils 2023 College Football Plans

The “Easy to Drink, Easy to Enjoy” beer brand is introducing its largest collection of limited-edition college team cans, along with an exclusive college-edition of the Bud Light Backyard Tour concert series

NEW YORK, NY - AUGUST 30, 2023 – Football is back, tailgating season is here, and Bud Light is giving football fans everywhere one more reason to cheer this season. Just off the heels of the brand’s 2023 NFL campaign , “Easy to Sunday,” Bud Light is now expanding its college football presence, officially sponsoring more than 50 college teams and bringing easy enjoyment to 21+ college football fans across the country throughout the course of the weekend.

As part of the expansion, college fans 21+ will see a new limited-edition collection of Bud Light College Team Cans hit shelves and stadiums, complete with a chance to win a once-in-a-lifetime, private jet gameday flyaway experience and exclusive team merch to rep their colors proudly. The beer brand is also introducing a college edition of the Bud Light Backyard Tour, bringing gameday vibes and top DJs to college towns across the country ahead of some of the biggest rivalry games of the season.

“Saturday is a sacred time for college football fans, one that is centered around all-day tailgate traditions, quality beer, decades-old rivalries and easy enjoyment with friends and family,” said Todd Allen, Vice President of Marketing for Bud Light. “This season, Bud Light is extending these fan celebrations over the course of the weekend with new team packaging perfect for gameday sipping, and live events that will get fans in gameday mode right as the weekend kicks off.”

For The Fans: Limited-Edition Bud Light College Team Cans

With representation across the country, Bud Light has nearly doubled its College Team Cans collection to 20 team packs featuring each of the school’s logo and colors, available in stadiums and everywhere Bud Light is sold. To make it even easier to celebrate college football season in style, each can features a QR code that fans 21+ can scan for a chance to win a flyover in a private jet at any game of the winner’s choice, along with limited edition Fanatics team merch to rep their school this season.

Bud Light Backyard Tour: College Edition

For college football fans, gameday doesn’t start on Saturday. That’s why Bud Light is putting a spin on its Bud Light Backyard Tour in select college towns ahead of some of the biggest gameday rivalries of the season and inviting fans 21+ to enjoy cold beer and performances from top DJ’s including Loud Luxury, Ship Wrek and ACRAZE on Thursday or Friday nights before the big game.

“We're pumped to bring our energy and music to game days in college towns this fall as part of the Bud Light Backyard Tour,” said diamond and multi-platinum selling, international touring dance music duo, Loud Luxury. “Join us for the best party and an icy cold beer to get warmed up for some of the biggest football rivalry games of the season.”

The 2023 Bud Light Backyard Tour college tour stops include:

• - 9/1: Austin, TX for Rice University @ University of Texas
• - 9/8: Tuscaloosa, AL for University of Texas @ University of Alabama
• - 9/15: Starkville, MS for Louisiana State University @ Mississippi State University
• - 9/22: Clemson, SC for Florida State University @ Clemson University
• - 9/29: Auburn, AL for University of Georgia @ Auburn University
• - 10/6: Tallahassee, FL for Virginia Tech @ Florida State University
• - 10/13: Baton Rouge, LA for Auburn University @ Louisiana State University
• - 10/20: Columbia, MO for University of South Carolina @ University of Missouri
• - 10/26: Lexington, KY for University of Tennessee @ University of Kentucky
• - 11/3: Stillwater, OK for University of Oklahoma @ Oklahoma State University
• - 11/10: Fayetteville, AR for Auburn University @ University of Arkansas
• - 11/17: Knoxville, TN for University of Georgia @ University of Tennessee
• - 11/24: Ann Arbor, MI for Ohio State University @ University of Michigan

And that’s not all. The party will continue into Saturday where Bud Light will deliver the ultimate gameday experience with Bud Light Backyard Tailgates featuring plenty of cold Bud Light, interactive games, social-worthy photo moments and more. Key media partnerships with NBC, Big10 Network and Peacock will provide a live look at Bud Light Backyard tailgates during gameday broadcasts.

For additional information on each tour stop, fans can visit budlight.com/collegetour.

To learn more about how Bud Light is bringing college football fans 21+ even closer to their teams this season, visit budlight.com/bud-light-cfb and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com .

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn , Twitter , Facebook and Instagram .

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Bud Light releases limited-edition Longhorns can ahead of Texas vs. Rice, Alabama games

The bud light backyard tailgates will feature drinks, interactive games, social-worthy photo moments and more..

It's time to tailgate, and Bud Light is making things easier than ever for Texas football fans.

Not only are they introducing new limited-edition collection of Bud Light College Team Cans , that include Longhorn-themed cans, but the brand is also introducing a college edition of the Bud Light Backyard Tour, bringing gameday vibes and top DJs to college towns across the country.

Their first stop on the tour? Austin, for the Longhorns' season opener vs. Rice on Saturday. Bud Light's next stop will be Texas' first tough test of the season, as they travel to Tuscaloosa to face Alabama.

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“This season, Bud Light is extending these fan celebrations over the course of the weekend with new team packaging perfect for gameday sipping, and live events that will get fans in gameday mode right as the weekend kicks off," Todd Allen, Vice President of Marketing for Bud Light said.

Fans 21+ will be able to vibe with DJ’s including Loud Luxury, Ship Wrek and ACRAZE the night before games. The party continues into Saturday as well, with Bud Light Backyard Tailgates featuring more drinks, interactive games, social-worthy photo moments and more.

Top Texas tailgates: Six spots fans should know for the upcoming 2023 football season

Where can you find Bud Light limited-edition Longhorns cans?

The new team pack collections, featuring logos and colors of 20 different college teams, can be found at stadiums and in stores.

2023 Bud Light Backyard Tour stops:

The 2023 Bud Light Backyard Tour college tour stops include:

• Austin, TX for Rice vs. Texas
• Tuscaloosa, AL for Texas vs. Alabama
• Starkville, MS for LSU vs. Mississippi State
• Clemson, SC for Florida State vs. Clemson
• Auburn, AL for Georgia vs. Auburn
• Tallahassee, FL for Virginia Tech vs. Florida State
• Baton Rouge, LA for Auburn vs. LSU
• Columbia, MO for USC @ Mizzou
• Lexington, KY for Tennessee vs. Kentucky
• Stillwater, OK for OU vs. Oklahoma State
• Fayetteville, AR for Auburn vs. Arkansas
• Knoxville, TN for Georgia vs. Tennessee
• Ann Arbor, MI for Ohio State vs. Michigan

Fans can visit budlight.com/collegetour for more information.

Bud Light bringing free OneRepublic concert to Nashville

by Adrian Mojica

NASHVILLE, Tenn.--Bud Light is hosting a series of free concerts as part of their Bud Light Backyard Tour.

The tour will include 4 cities which include Nashville, Oklahoma City, St. Louis, and Charlottesville.

The Nashville stop will take place on August 10 and feature the band OneRepublic, known for their hits 'Counting Stars' and 'Apologize'.

Attendees must be 21 or over and in order to win tickets to attend the event the company is asking to visit BudLightBackyard.com .

Other stops include:

- Oklahoma City, OK - August 15: Midland

- St. Louis, MO - August 17: Dashboard Confessional

- Charlottesville, VA - August 29: Bush