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Surprise! Royal Caribbean Cruises just changed its name, without telling anyone

Something big just happened at Royal Caribbean Cruises, the parent company of Royal Caribbean , Celebrity Cruises , Azamara and Silversea. But we'll forgive you for not noticing. We didn't either -- at least not initially.

The company changed its name -- and its logo, too.

The name is now Royal Caribbean Group.

The new logo is a slightly less embellished version of the old crown-and-anchor symbol, now with a circle drawn around it.

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"We started exploring the update a year or so ago," the company's global chief communications officer, Rob Zeiger, told TPG on Thursday after being asked about the change, which was never announced. "With a logo planned for the side of our new headquarters, it was a good time to consider whether to update what we had."

Royal Caribbean is in the midst of building a new, $300 million headquarters building in Miami just steps away from where its ships dock in the city. The building originally was scheduled to open this year, but work has been paused due to the coronavirus pandemic .

TPG first spotted the new Royal Caribbean Group name on a press release the company sent out this week to announce a new panel of health experts it had formed in partnership with Norwegian Cruise Line Holdings. The company also has rebranded its corporate website with the new name and logo.

Related: How to book a cruise with points and miles

But the old name and logo remains in many places. As of Thursday morning, the page at the Royal Caribbean brand site that offers a biography of the head of the company, Richard Fain, still listed him as chairman and CEO of Royal Caribbean Cruises.

The company's investor relations website also still had the old Royal Caribbean Cruises branding as of Thursday.

"It's a gradual rollout," Zeiger told us.

Zeiger said the thinking on the name change is that "Group" would help make clear that the company was the parent of the brand Royal Caribbean as well as other lines.

Anybody who reads a lot about cruises will have noticed that many news outlets confuse Royal Caribbean the parent company with Royal Caribbean the subsidiary brand. It's confusing for customers, too.

Related: The best credit cards for booking cruises

The full name of Royal Caribbean, the brand, is Royal Caribbean International. But many news and travel sites, including TPG, shorten that to just "Royal Caribbean."

The change to the Royal Caribbean Group logo is subtle. At first glance, it looks the same as the old logo. But on closer comparison, the difference is clear.

The crown and anchor on the old logo has a slightly different shape, and it sits on a white background.

The redesign is meant, in part, to better differentiate the Royal Caribbean Group logo from the Royal Caribbean subsidiary brand logo, which also features a crown and anchor.

"It's a nice, clean evolution," Zeiger said of the new Royal Caribbean Group logo. "Its shape is sharpened, and you will only see (the crown and anchor) inside the circle, helping differentiate it further from the Royal Caribbean International logo."

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Our History

The beginning.

In 1968, hospitality entrepreneur Ed Stephan and three Norwegian ship owners, Sigurd Skaugen, Anders Wilhemsen and Gotaas Larsen, created a cruise line to sail the Caribbean. The partners chose the name “Royal Caribbean” – with the connection to royalty signifying the high standards of service guests could expect from the new company. The first ship,  Song of Norway , set sail on her maiden voyage from Miami on November 7, 1970, followed by two more ships in the next two years.

Influenced by the state-of-the-art Norwegian marine industry, the team built those first three ships for speed and fuel efficiency, with shallow drafts that could allow the ships to berth at small island quays. Impressed also by the Norwegian culture of ship safety, they made sure the vessels were designed for quick, efficient evacuation. Those early ships pioneered the wide, open-air decks and the round-cantilevered Viking Crown Lounges that made Royal ships stand apart from the crowd. 

In the decades that followed, Royal Caribbean Group has continued as an industry innovator – from hotel and dining to entertainment, safety, technology and destination development

All those years ago, when Royal Caribbean was a start-up company, it looked the part. The trailer on Biscayne Boulevard that housed the business would fit in a single conference room in the Group’s current Miami headquarters, which has a clear view of that spot on the Boulevard.  

Getting bigger has a lot of positives. But there are certain traits that helped us get where we are today and we will never lose. Chief among them is our entrepreneurial spirit. That is the force that drives us to innovate, to constantly strive to do better. Richard D. Fain, Chair of the Board, Royal Caribbean Group

Getting bigger carries the temptation to move slowly, take fewer chances. Royal Caribbean Group has always resisted that temptation. At the Group, growth fuels the penchant for trying new things and provides a larger landscape for conducting experiments. It means more opportunities for innovation — because great entrepreneurs know that breakout ideas are often the fast lane to success.

Entrepreneurial spirit is the state of mind that helps the Group see opportunity where others see only risk. It’s the state of mind that never thinks “good enough” is remotely good enough. It’s the state of mind that greets every new idea with the words “What if?” instead of “It won’t work.”

In 2020, Royal Caribbean Cruises Ltd. adopted a new moniker, Royal Caribbean Group, to reflect its status as a parent company of a diverse set of cruise lines as well as other business. The Group also sharpened its iconic crown and anchor logo, reflecting the company’s growth and evolution since its last refresh more than 20 years earlier.

Guests have come to expect the biggest, best and boldest from Royal Caribbean Group. And we aren’t going to let them down — ever.

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April 2024 – Royal Caribbean and The Bahamas broke ground on the cruise line’s new Royal Beach Club Paradise Island in Nassau, The Bahamas. Opening in 2025, the first in the Royal Beach Club Collection will debut a memorable Bahamian beach day for vacationers and a unique public-private partnership in which Bahamians will own up to 49% equity.*

* Photo from left to right: Phylicia Woods-Hanna, director of investments of The Bahamas; Jay Schneider, Chief Product Innovation Officer, Royal Caribbean International; Dr. Michael Darville, minister of health and wellness of The Bahamas; Jason Liberty, president and CEO, Royal Caribbean Group; Philip Davis, prime minister of The Bahamas; Michael Bayley, president and CEO, Royal Caribbean International; I. Chester Cooper, deputy prime minister and minister of tourism, investments and aviation of The Bahamas; JoBeth Coleby-Davis, minister of energy and transport of The Bahamas; Philip Simon Jr., president and general manager, Royal Beach Club and Royal Caribbean International Bahamas; and Russell Benford, vice president of government relations – Americas, Royal Caribbean Group . Abril de 2024 - Royal Caribbean y las Bahamas han puesto la primera piedra del nuevo Royal Beach Club Paradise Island de la línea de cruceros en Nassau, las Bahamas. El primero del Royal Beach Club Collection, que se inaugurará en 2025, ofrecerá a los aventureros un día de playa memorable en las Bahamas y una asociación público-privada única, en la que los bahameños serán propietarios de hasta 49% de las acciones del club de playa*. *Foto de izquierda a derecha: Phylicia Woods-Hanna, directora de inversiones de las Bahamas; Jay Schneider, director de innovación de productos de Royal Caribbean International; Dr. Michael Darville, ministro de salud y bienestar de Bahamas; Jason Liberty, presidente y CEO de Royal Caribbean Group; Philip Davis, primer ministro de las Bahamas; Michael Bayley, presidente y CEO de Royal Caribbean International; I. Chester Cooper, viceprimer ministro y ministro de turismo, inversiones y aviación de las Bahamas; JoBeth Coleby-Davis, ministra de energía y transporte de las Bahamas; Philip Simon Jr, presidente y director general de Royal Beach Club y Royal Caribbean International Bahamas; y Russell Benford, vicepresidente de relaciones gubernamentales para las Americas en Royal Caribbean Group.

Abril de 2024 - Inaugurado en 2025, Royal Beach Club Paradise Island de Royal Caribbean será un pedazo de paraíso de casi siete hectáreas en Nassau, las Bahamas. La cultura y la gente de las Bahamas serán el corazón de esta incomparable experiencia de playa, que contará con tres impresionantes piscinas, dos playas, bares en la piscina, cabañas privadas, lugares para comer y beber, y mucho más.

Abril de 2024 - Inaugurado en 2025, Royal Beach Club Paradise Island de Royal Caribbean será un pedazo de paraíso de casi siete hectáreas en Nassau, las Bahamas. La cultura y la gente de las Bahamas serán el corazón de esta incomparable experiencia de playa, que contará con tres impresionantes piscinas, dos playas, bares en la piscina, cabañas privadas, lugares para comer y beber, y mucho más. 

March 2024 – Welcoming vacationers in 2026, Royal Beach Club Cozumel will join Royal Caribbean International’s destination lineup. The latest in the Royal Beach Club Collection was revealed at the future site of the beach club along the western coast of Cozumel, Mexico. Complementing all that Cozumel has to offer, the ultimate beach day will feature striking beaches and pools, swim-up bars, private cabanas, a restaurant, bar and lounge; a street market; and more. 

Marzo 2024 – Recibiendo vacacionistas en 2026, Royal Beach Club Cozumel se unirá a la gama de destinos de Royal Caribbean International. El más reciente destino del Royal Beach Club Collection fue revelado en la futura ubicación del club de playa en la costa oeste de Cozumel, México. Complementando todo lo que Cozumel tiene para ofrecer, el mejor día de playa va a contar con playas y piscinas, bares en las piscinas, cabañas privadas, restaurantes, un mercado y más. 

March 2024 – Royal Caribbean International announced the expansion of its destination lineup with Royal Beach Club Cozumel in Mexico, opening in 2026. At the future site of the beach club along the western coast of Cozumel, the next in the Royal Beach Club Collection was revealed by Royal Caribbean International President and CEO Michael Bayley, the Mayor of Cozumel Juanita Alonso, Secretary of Tourism of Quintana Roo in Mexico, Bernardo Cueto Riestra, and Royal Caribbean Group President and CEO Jason Liberty. 

Marzo 2024 – Royal Caribbean International anunció la expansión de su línea de destinos en tierra con Royal Beach Club Cozumel en México, que se inaugurará en 2026. En la próxima ubicación del club de playa en la costa oeste de Cozumel, el siguiente destino del Royal Beach Club Collection fue revelado por el presidente y CEO de Royal Caribbean International, Michael Bayley, la alcaldesa de Cozumel, Juanita Alonso, el secretario de turismo de Quintana Roo en México, Bernardo Cueto Riestra y el presidente y CEO de Royal Caribbean Group, Jason Liberty.

After traveling with most major cruise lines, I'd only book a trip with 2 of them again

• I'm an avid cruiser and have gone on more than 15 trips with most of the major cruise lines.
• However, moving forward, I'll probably only book with Disney Cruise Line and Royal Caribbean .
• Both Disney and Royal Caribbean offer great entertainment, activities, and food.

As an avid cruiser of over 30 years, I've gone on more than 15 trips on most of the major cruise lines, and can understand why people love cruising so much.

And 2024 is shaping up to be the year of cruises, with 36 million people expected to cruise this year .

Although I've found the quality and offerings of each line have varied greatly, two stand out to me in terms of food, activities, and entertainment.

Here are the ways I think Disney Cruise Line and Royal Caribbean outshine their competition.

Both cruise lines offer fun and unique activities.

I find a lot of cruise lines don't offer enough activities beyond relaxing poolside. But this is never an issue on Disney Cruise Line or Royal Caribbean ships . Both lines offer extensive programming that goes far beyond the usual trivia and napkin-folding classes.

Some Royal Caribbean ships like Icon of the Seas and Wonder of the Seas have full water parks on board. In fact, Icon of the Seas has the largest water park at sea . There's also plenty to do as a thrill lover, like Royal Caribbean's Crown's Edge, a skywalk-and-ropes course on Icon of the Seas that left me suspended over the ocean.

When I'm on a Disney ship, some of my favorite activities include animation classes and character meet-and-greets , which are available fleet-wide.

I love having great options for nightlife.

Once the sun goes down, I love having nightlife options on board. On Disney cruises, I enjoy hanging at the themed bars, like the Star Wars: Hyperspace Lounge , which is exclusive to the Wish.

When I'm on a Royal Caribbean ship, I love hanging out at the piano bars and checking out the music hall when it's available.

Disney and Royal Caribbean both offer great food options.

Food is a big factor in deciding where I vacation, and unfortunately, I've found the meals to be largely underwhelming across most major cruise lines.

But from poolside bites to sit-down meals, I've found the food quality on Disney and Royal Caribbean to be better than what I've found at competitors.

I also love the variety of food offerings, like Disney's 24-hour room service, which includes Mickey ice cream bars.

Disney's theming is also excellent and extends to its dining spaces. For example, certain ships have an animation - themed restaurant and an immersive-dining show themed to Marvel.

I've found Royal Caribbean ships to have high-quality buffets and unique cruise offerings. For example, Icon of the Seas has a unique, globally inspired food hall. It also has unique dining experiences, like an Alice in Wonderland-themed, multi-course restaurant on Wonder of the Seas.

The cocktails on board go beyond the classics.

Both Disney and Royal Caribbean's cocktail programs go well beyond the classic piña colada.

Royal Caribbean has lots of interesting bar concepts that differ from ship to ship. On Icon of the Seas, for example, one of my favorite places to visit is Swim & Tonic, the largest swim-up bar at sea .

On Disney's Wish, I love Hook's Barbery, a speakeasy-style bar hidden within the ship's barbershop that will serve up an expertly crafted Old Fashioned.

I'm always blown away by the entertainment offerings on both cruise lines.

As a former theater kid who grew up seeing Broadway shows regularly, I love live performances. Luckily, both Disney and Royal Caribbean produce Broadway-quality stage productions that are included in the price of the cruise.

My favorites have included shows like "Beauty and the Beast" on the Disney Dream and "Wizard of Oz" on Icon of the Seas.

But both fleets offer more than just full-stage productions. When traveling with Disney, I love attending the spectacular fireworks at sea night.

One of my favorite unique offerings on some Royal Caribbean ships is a roaming pianist (known as the stowaway pianist), who can regularly be found playing in the elevators.

Disney and Royal Caribbean both have great private islands.

Both Royal Caribbean and Disney own private islands in the Bahamas — and I've found them to be my favorite of all the cruise-line-owned islands I've been to.

Disney's Castaway Cay offers lots of unique experiences, including a 5k on the island and snorkeling over hidden Disney items.

Royal Caribbean's Perfect Day at Coco Cay is sprawling, and some of my favorite places to enjoy are its water park and adults-only oceanfront day club.

Overall, Disney Cruise Line and Royal Caribbean stand out against the competition.

I can't see myself booking a cruise with a company besides Disney Cruise Line and Royal Caribbean. I love the entertainment, dining, and service I've experienced with both cruise lines.

From standout shows to fun activities, I'm never bored when I travel with either.

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Royal Caribbean lifts profit view again on cruise boom, higher prices

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Reporting by Juveria Tabassum in Bengaluru and Doyinsola Oladipo in New York; Editing by Devika Syamnath and Shounak Dasgupta

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