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Full article: The changing face of the tour guide: one-way
The changing nature of tour guide communication: a typology. Drawing on the foregoing review of research on tour guides’ roles in mediating experiences together with current trends, we now turn to mapping the factors that will influence how guides communicate with tourists in the future, against their communication styles, skills and outcomes.
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The changing nature of tour guide communication: a typology. Drawing on the foregoing review of research on tour guides’ roles in mediating experiences together with current trends, we now turn to mapping the factors that will influence how guides communicate with tourists in the future, against their communication styles, skills and outcomes.