Thailand Tourism Statistics for 2021
The Ministry of Tourism of Thailand has published the latest Tourism Statistics for the past year 2021 . As you know, Thailand started the Phuket Sandbox program on 1st July 2021 and later on, on 1st November , started the Test and Go program. Those 2 options allowed tourism to travel back to Thailand.
Feel free to use the search box to find some specific nationality:
Some interesting data from the Thailand Tourism Statistics 2021
▪️ The total of tourists that arrived to Thailand on 2021 was 427,869 people. Far from the 39.9 million of 2019.
▪️ 54% of them arrived in December.
▪️ 75% of them arrived after the Test and Go was approved.
▪️ 58% of them were from Europe.
▪️ Only 13,043 tourist were from China. In 2019 they were 10.9 million.
▪️ 24,899 tourists were from Germany, making it the country’s largest source of visitors, followed by United Kingdom (21,311 pax) and Russia (21,205 pax).
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- Tourist Arrivals In Thailand By Country
Thailand is the leading tourist destination in Southeast Asia with its tourism industry spanning close to 70 years of history. Tourism contributes about 9 to 10% to the total GDP. The number of tourists visiting Thailand has been on a steady rise throughout the years reaching up to 30 million visitors annually, although the numbers sometimes decline due to unrests and security threats. However, Thailand’s tourism industry remains an all-time high, especially during the December-January peak festive season. Thailand is a unique place to visit for its natural, cultural and historical heritage and the warm tropical climate which is favored by tourists escaping the cold winters found in their countries. The rising medical tourism industry has attracted tourists who come for holidays while getting medical care.
China has had the largest number of tourists visiting Thailand over the decades with the number expected to keep rising. In 2016, about 8,757,466 Chinese tourists visited Thailand making up for more than 25% of the total number of tourists. During 2017's first quarter, China recorded a total of 2,439,076 tourists bound for Thailand. A large number of Chinese tourists are linked to the low-price package tours which enable small budget travelers to visit Thailand regularly. However, the Thai government has discouraged these package tours as they limit the amount of spending by the tourists, earning little revenue despite a significant number of visitors.
Malaysia is the second leading country in the world and the leading ASEAN country which sends tourists to Thailand with a total of 3,533,826 visitors in 2016 and 813,865 visitors between January and March 2017. Close relations between the two countries as well as the promotion of Thailand’s tourist attractions across ASEAN countries has played a significant role in increasing the number of Malayan visitors. The shared Buddhist traditions also attract Malaysian tourists who wish to attend pilgrimage and festivals outside their own country.
Russia is the leading western country which sends the highest number of tourists to Thailand and the third leading overall. In 2016, approximately 1,089,992 Russians toured Thailand, and another 488,987 Russians visited the country between January and March 2017. Long-term close relations between Russia and Thailand have contributed to the longstanding preference for Thailand as a tourist destination by Russian tourists. Thailand’s government is however concerned with the number of Russian tourists which is considered too small.
South Korea
South Korea and Thailand have bilateral relations, with Thailand being considered a top destination for South Korean tourists who visit in large numbers. South Korea makes up about 6% of the foreign tourists in Thailand. About 1,464,629 South Koreans toured Thailand in 2016 and another 463,278 in 2017’s first quarter. Most of the Korean tourists come in group tours and only about 20% visit Thailand as independent tourists.
Future Prospects
With the aim of improving Thailand’s tourism industry, the Tourist Authority of Thailand has put forward several measures such as banning cheap tourist packages which in turn will improve and encourage tourist spending. The goal of the initiative is to promote richer tourists to spend more while in Thailand. The authority markets Thailand through initiatives such as experience Thainess campaign and use of the slogan “Amazing Thailand.” Other countries with high numbers of tourists to Thailand include Japan, Laos, India, Germany, the US, the UK, France, Singapore, Vietnam, and Australia.
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Foreign tourist arrivals in Thailand cross 27 million in 2023
Foreign tourist arrivals in thailand surpassed 27 million this year, the ministry of tourism and sports said..
This is the highest number of foreign tourists visiting Thailand after the post-Covid-19 pandemic in 2020.
Malaysia was the top source market for foreign tourists to Thailand in 2023, with 4.4 million arrivals, followed by China with 2.7 million arrivals, Singapore with 1.9 million, and India with 1.6 million.
The government of Thailand is targeting 3.5 million foreign tourist arrivals in 2024. To achieve this goal, the government is working to improve the country's tourism infrastructure and promote Thailand as a safe and attractive destination.
The recovery of Thailand's tourism industry is a positive sign for the country's economy. Tourism is a major source of income for Thailand, and it is expected to continue to grow in the coming years.
The number of foreign tourist arrivals in Thailand increased by 20% in 2023 compared to 2022.
The majority of foreign tourists to Thailand in 2023 came from Asia, with Europe and the Americas accounting for a smaller share.
The Thai government said it was working to promote Thailand as a destination for medical tourism, MICE
(meetings, incentives, conferences and exhibitions) tourism and green tourism.
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Tourism Statistics Thailand 2000-2023
- Tourism Statistics
Last update this page : Januari 2024.
See graph of quarterly arrivals updated at bottom of page, updated till last quarter of 2023.
Thailand has restarted its tourism industry for real in the middle of 2022, which showed arrivals of 11,153,026 people by the end of that year. Expectations were very high for 2023. Arrivals were steadily above 2 million visitors each month of the year and even passed the three million mark in December 2023. A total of 28,150,016 visitors arrived. This was an increase of 152.4% over the previous year. In the last year before Covid (2019) there were 39,916,251 visitors, so the present number is still 29.5% lower.
Despite this renewed interest in Thailand (despite geopolitical and financial crises abroad) was splendid. Nevertheless, the Thai government was not fully impressed. The revenue from tourism seems to be needed, and various measures were taken to promote the country for foreign tourists. Mainly it has become easier to get visas and allowed length of stay for citizens of many countries has been extended. See quarterly arrivals at the bottom of this page. Arrivals in the last quarter of 2023 surpassed 8 million visitors. The top 5 of countries whose inhabitants visited Thailand in 2023 (between brackets arrivals in 2019, and % change) : 1. Malaysia : 4,626,422 (4,274,458 ; + 8.2 %) : lots of day trips from the country bordering Thailand. 2. China : 3,524,095 (11,138,658) ;: - 68.4 %) 3. South Korea : 1,660,042 (1,880,465 ; -11.7 %) 4. India : 1,628,542 (1,961,069 ; -17 %) 5. Russia : 1,482,611 (1,481,837 ; +0.0005 %) Europe : 5,962,234 (6,531,220 ; -8.7%) Notes : China is clearly lagging other countries. We suspect Chinese people are traveling less in general, maybe because of the local economic situation. There was also a shooting incident in Bangkok, where a Chinese visitor was killed in a shopping mall, but we do not think this can have been a major factor. Anyway, visa are now easier for Chinese (and other) people to obtain. When reading local newspapers and listening to local news, Thailand is swamped by Russian visitors. In effect, there are about exactly the same number of visitors as before the pandemic (so relatively speaking...). European tourists have resumed visiting more than Asian tourists on average.
Tourist Arrivals last few Years before the Covid-19 Pandemic :
The number of tourists visiting Thailand increased from 35.35 million in 2017 to 38.28 million in 2018 and then 39.92 million in 2019. The increase in visitors from 2018 to 2019 was limited to 4.24 %, which actually was less than Thai authorities expected. The ever rising number of tourists arriving came to an abrupt end from March 2020 onwards. 2020 saw only a total of 6,702,396 tourists, almost all arriving in the first three months of the year. From March 2020 to end August 2020 no tourists were allowed in. Thereafter in the last three months of 2020 a total of 10,822 tourists arrived under very special stringent conditions.
Lots of people in the hospitality sector lost their jobs and/or are in dire straits. As 2020, 2021 was a dismal year with hardly any visitors arriving, but we had the 'opening' of the country as from 1 November 2021. This appears to have been an audacious move, since at the time of the announcement of the initiative, a new wave of Covid-19 (the delta strain) was hitting the country hard, much more so than during the initial infections during 2020. But it likely needed to be done, since lots of people (and a lot of smaller SME companies) have a significantly reduced income, and the government has limited resources to continue providing for them. However the impact of this relaxation of travel conditions was limited, with little effect on number of arrivals. Except for the last three months of 2021, monthly arrivals were between 5,000 and 20,000 each month, which for Thailand is a very low number. As seen in the graph before, some more tourists started coming during the last quarter of 2021. Things improved especially from the middle of 2022, when most restrictions were lifted.
In usual circumstances, tourism plays an important role in the Thai economy. The National Economic and Social Development Council (NESDC, recently renamed from NESDB) stated begin February 2019 that Tourism accounted for 18.4 % (or close to one fifth) of the GDP of Thailand. It had risen from a level in 14.2 % of GDP just four years earlier. Thailand expected ever more income from its tourism sector. It was never enough. However, as we know now, the Covid-19 pandemic put an end to that, at least for the last few years.
A relatively recent development has been the ever increasing number of Chinese mainland visitors. They surpassed 10.5 million visitors in 2018, making up 27.5 % of the total. Their number increased further to 10.99 million in 2019, and the increased number of Chinese visitors was quite obvious on Bangkok's streets and in its shopping malls.
2022-2023 : TAKE-OFF ?
There were modestly more visitors during the first quarter of 2022. 497,693 tourists arrived. As a result of reduced restrictions for travel, both in Thailand and worldwide, the number of visitors 'skyrocketed' to 1,582,257 in the second quarter of 2022. The number of arrivals further increased to 3,608,135 in the third quarter (when travel to Thailand for all practical purposes was unrestricted) and to 5,464,991 in the fourth quarter. The 4th quarter saw a reemergence of the Covid-19 pandemic in China, but soon after restrictions in China suddenly were lifted. The 4th quarter saw only 54,146 Chinese visitors. However, they started coming in earnest during the 1th Quarter of 2023, with 517,270 arrivals. Their reappearance is already quite visible in Bangkok. Nevertheless, since December 2022 till September 2023, the number of arrivals has been a stationary or slowly increasing. However, the last quarter (especially arrivals in December increased) saw more than 8 million arrivals.
Long-Term View : Boom Years for Thai Tourism Industry
In 2001 Thailand received 10.13 million visitors. In the early years of the millenium there was a slow rise, later a very fast increase in tourists arrivals. 18 years later in 2019, we had 39.8 million visitors, so the number quadrupled in that time period.
With 10,994,721 visitors in 2019 China provided the largest number of tourists (27.6% of total), while the country hardly provided any visitors in the first years of this millenium.
Along the way, since the turn of the century there have been a number of temporary setbacks for the Thai tourism industry. You can sometimes see their effect on the number of visitors for a certain year in the graphs on this page. After a health scare, a political uncertainty, or a natural disaster, 'traditionally' the number of visitors decreases during just 2 or 3 months, and then picks up again. Memories from travelers are short.
The following occurred the past 2 decades :
- Post-Tsunami 2004
- Global recession and riots in Thailand 2009
- Riots and political uncertainty in 2010. Major flooding of a large part of Thailand and northern Bangkok end 2011.
- Political demonstrations end 2013 and ongoing into 2014. Anti-goverment demonstrations occupied most of the first half of 2014, and were followed by declaration of martial law, and a military (bloodless)
- Coup d'Etat on 22 May 2014. Bombing of the Erawan Shrine on 17 August 2015.
- Crack-down on zero-dollar (Chinese) tour groups at the end of 2016 had a significant effect on Chinese arrivals. This persisted during the first quarter of 2017, but overall the number of visitors kept on rising in 2016 and 2017.
- 2018 : boat accident in July in Phuket with 47 Chinese casualties. Chinese arrivals decreased during the subsequent months.
- Covid-19 Pandemic from early 2020 till 2023 (?)
It is safe to say that health scares and the global recession had a more pronounced impact than local political uncertainly, riots and demonstration. Thailand experiences an unstable political scene, but overall fortunately the tourism industry continued to grow with only a moderate hick-up during the first three quarters of 2014.
Tourism Industry in Thailand. Domestic Component
Data on tourism income in 2019 and arrivals by nationality and region for the same year.
Interestingly, the tourism sector does not only depend only on foreign visitors. The number of domestic tourists may actually dwarf the number of foreign tourists,but domestic tourists do spend much less per day and their trips are shorter.
Some numbers :
As noted above, the number of international arrivals increases year by year till 2019, bringing in lots of revenue. Averaged over three years from 2017 to 2019 (before Covid), the international traveler earned Thailand 49,661 Thai baht per person (let's say 50,000 baht).
The number of domestic travelers is actually much higher, and reached almost 167 million in 2019. Averaged over the same three years, a domestic traveler spends 6.389 Thai baht on his trips.
When looking at the larger picture, it is obvious that domestic travel is a very important component. From 2017 to 2019, revenue from domestic travel amounted to 35.8 % of total revenue gained from tourism. Effects are underway to revive the Thai tourist industry, after the Covid-19 crisis, by encouraging domestic travel, and giving government sponsored promotions, however with only modest success.
Quarterly Arrivals from 2013 to 2023 :
Thailand has a tourist season when more visitors arrive. As you can see below, the number of visitors is almost consistently higher during the first quarter and the last quarter of each year. This coincides with a more pleasant climate in the country ('cold' season), and less favorable weather conditions in Europe, and large parts of Asia, like China and Japan.
From the graph you may see that the beginning of 2014 (political uncertainty) saw less than expected arrivals.
A military coup was staged and martial law was declared by the Royal Thai Army on 20 May 2014. The above contributed further to a decrease in travel arrivals during 2014, spread over the first three quarters of the year. During the first 9 months of 2014 around 2,000,000 less tourists arrived in Thailand, or a decrease of -10.28% when compared with the same period of 2013. But afterwards, the tourism industry had a very good period, with substantial increases in the number of arrivals. Military rule continued for 5 years, without further adverse effects on the tourism industry. The military government was followed by a 'civilian' government under the same prime minister in 2019.
The first quarter of 2020 saw a dramatic decrease in the number of visitors. This was totally linked to the emergence of the Covid-19 pandemic. A dramatic decrease to ZERO occurred in the second quarter and also in the third quarter of 2020. As mentioned, a very limited number of tourists arrived during the 4th quarter under stringent conditions.
As noted above, from the second quarter of 2020, till the third quarter of 2021 (this covers no less than 18 months), hardly any visitors came to Thailand. We estimate loss of income for the country at 75+ billion U.S. Dollar. It was decided (as in many other countries around the same time) to open for tourists again, still under stringent conditions, as of 1 November 2021.
As can be viewed below, there was a modest increase in visitors during the last quarter, especially during the month of December, which looks promising for 2022. Of the 427,869 visitors to Thailand in 2021, no less than 250,948 (58.6 %) came from Europe. Europeans may be simply dumber, less infomed, or more audacious, than people from other regions ?
The first quarter of 2022 saw further very modest improvement in the number of tourists arriving in Thailand. A total of 497,693 tourists arrived, the highest number since the first quarter of 2020, but still a far cry of the number of visitors in the years before (between 8 and 10 million visitors per quarter). The number of arrivals further improved to 1,582,257 in the second quarter of 2022. At least during the 3rd and 4th Quarter of 2022, we saw marked improvement in the arrival numbers, measuring 3.608 million visitors in the 3rd quarter, and 5.465 million visitors in the last quarter of 2022. The first quarter of 2023 saw 6,477,538 arrivals. Recovering of tourism to Thailand is on track. Possible negative factors : higher prices of airline flights, higher prices of hotels (promoted by some), poor air quality, especially in the North of Thailand, and in Bangkok, mostly in the period between December and April.
Interestingly, the second quarter usually has less visitors to Thailand than the first quarter. This trend is not clearly visible in 2023 , with visitors in the first quarter numbering 6,477,538 and in the second quarter slightly lower at 6,437,153. The third quarter saw a further modest increase in visitors to 7.09 million visitors, and in fourth quarter we passed the 8 million mark (8.095 million visitors).
Numbers show number of tourist arrivals per quarter of each year (in millions). Source data : Department of Tourism, Thailand. Since a few years data are available at website of Ministry of Tourism and Sports .
P.S. : Wikipedia has a dedicated page covering the Covid-19 Pandemic in Thailand , which we surely can not improve upon.
Thailand Tourism Stats for 2022
Home / Equip & Educate / Educate / Thailand Tourism Stats for 2022
Thailand is one of the world’s most popular tourist destinations and, like many global tourism hotspots, was severely affected by the Covid-19 pandemic. This comprehensive list of statistics about tourism in Thailand provides insight into this key driver of the Thai economy. How has the tourism industry in Thailand recovered as global travel restrictions have been curtailed? What are the key historical tourism stats in Thailand? On this page you’ll find all the key stats you need to know about tourism in Thailand.
Here’s a breakdown of the statistics you’ll find here:
- Thailand Tourism Statistics (top stats)
How many tourists visit Thailand each year?
How many tourists visit thailand now how many are expected to visit in 2022, what nationality visits thailand the most.
- Which region of the world do most visitors to Thailand come from?
- Which European nationalities visit Thailand the most?
How many US citizens visit Thailand?
- How much does the average tourist spend per capita in Thailand?
- Which foreign visitors spend the most per capita in Thailand?
- Which foreign visitors spend the least per capita?
- How much time do people spend in Thailand (average trip length)
- What is the average occupancy rate of accommodation?
- How many jobs do travel and tourism contribute to the Thai economy?
- How much does Tourism contribute to the GDP of Thailand?
What is the busiest month for Tourism in Thailand?
Thailand tourism statistics (top stats).
- Prior to the Covid 19 pandemic Thailand received a record number of visitors, 39,916,250 in 2019 . In 2021 , that number fell to 427,869 .
- In 2019 , Thailand received 11,138,658 visitors from China . In the first 8 months of 2022, only 114,596 Chinese tourists visited Thailand.
- Thailand expects to receive a total of 10 million foreign tourists in 2022 and has already received 4,378,920 for the period of January through August of 2022.
- In 2022, citizens of the United Kingdom made up 19.8% of European visitors representing the largest cohort of visitors from Europe.
- In 2019, 1.48 million Russian tourists visited Thailand which represented the largest portion of European visitors at 22.7% percent. In 2022 only 87,485 Russian visitors arrived in Thailand representing 8.5% of the total visitors from Europe.
- The average per capita visitor spend per day is 5,172 Baht or $167 USD per day as of 2019.
- The average tourist visits Thailand for just over 9 days .
- December is historically the busiest month for foreign tourism in Thailand. In December of 2019, Thailand received over 3.947 million visitors.
- In 2020, the tourism industry contributed around 883 billion Thai baht to Thailand’s GDP or approximately 5.67% of GDP
In 2019 , prior to the Covid-19 pandemic 39.9 million foreign tourists visited Thailand. This was a record number of tourists for one year.
Tourism numbers have increased through 2022 as travel restrictions have been curtailed with Thailand receiving a total 4,378,920 foreign visitors through the end of August, 2022 . This number already drastically exceeds the 427,869 foreign visitors that arrived through all of 2021 . The Thai government expects 1.5 million arrivals each month in the last quarter of 2022 and 10 million visitors for the complete 2022 calendar year.
As of 2022 visitors from Malaysia, India and Singapore make up the top 3 nationalities visiting Thailand. Prior to the pandemic the top 3 positions were occupied by China, Malaysia, and India. The biggest change was China falling from a 27.9% share of visitors to Thailand in 2019 to 2.6% in 2022 as the number of visitors from China traveling to Thailand fell drastically from its’ pre-pandemic peak of 11,138,657.
What region of the world do most visitors to Thailand come from?
In 2022 , the majority of international visitors to Thailand came from Eastern Asia, 2,110,234, followed by Europe , 1,030,003. The overall percentage of visitors from Eastern Asia fell significantly, with the decline in Chinese tourists.
Here is a detailed breakdown of visitors to Thailand by global region or origin:
Which European nationalities visit Thailand the most?
For the year-to-date 2022 , visitors from the United Kingdom represented the largest portion of European visitors to Thailand with 204,231. Historically, Russian visitors were the largest cohort of European travelers to Thailand, representing 23% of 2019 foreign European visitors.
In 2022 (Jan- August), 187,205 US citizens visited Thailand . In 2019, 1,136,21 US citizens visited.
How much do tourists spend in Thailand per Capita?
In 2019 , the per capita spend per foreign visitor to Thailand was 5,172 Baht or $167 USD per day.
Which foreign tourists spend the most per Capita in Thailand?
In 2019 , visitors from Kuwait spent the most spending a per capita amount of $224.16 USD per day.
Which foreign tourists spend the least per capita in Thailand?
In 2019 , visitors from France spent the least per capita amount of $112.02 USD per day.
Here’s the complete breakdown of per capita spends by tourists visiting Thailand:
How long does the average traveler spend in Thailand?
The average visitor spends just over 9 days in Thailand.
Which nationality spends the longest amount of time in Thailand?
Tourists from Sweden typically spend the longest amount of time in Thailand with an average stay in 2019 of 19 days.
Which nationality spends the shortest amount of time in Thailand?
Tourists from Malaysia typically spend the shortest amount of time in Thailand with an average stay of just under 5 days.
Here’s a complete breakdown of the average trip duration to Thailand:
What is the average occupancy rate of tourist accommodation in Thailand?
Tourist accommodation occupancy in Thailand has increased to 47% as of July 2022 up from a Covid era low of 2.2% set in April of 2020 , but well off the 2019 annual average of 71.3%.
How many jobs do travel and tourism contribute to the economy in Thailand?
In 2021, the travel and tourism industry contributed an estimated 6.86 million jobs to the economy in Thailand. This was a sharp reduction from the 8.19 million jobs the sector contributed in 2019.
How much does Tourism contribute to Thailand's GDP?
In 2020, the tourism industry contributed around 883 billion Thai baht which was 5.65% of the country’s GDP. This was a sharp drop from 2019 , when Tourism contributed 3,029 billion Thai baht and 17.9% of GDP.
Historically, December is the busiest month for tourism in Thailand with the largest number of foreign tourists visiting. In December of 2019 , Thailand received over 3.947 million visitors . During the post-pandemic years 2020 and 2021, just over 6.500 and 230,000 foreign tourists came to Thailand in December.
Here’s a closer look at the pre and post pandemic foreign tourist numbers by month:
There you have it, a breakdown of the major travel and tourism statistics for Thailand. Thailand’s tourism industry appears to be rebounding from the nadir of the early stages of the Covid-19 pandemic, but it remains to be seen when numbers will meet or exceed the records recorded in 2019.
Data sources : Thailand Ministry of Tourism & Sports , The World Bank , Bank of Thailand
Planning a trip to Thailand? Don't forget this.
Emergency medical situations can and do happen. Don’t forget your travel insurance! I went years without making a claim on travel insurance until a suffered a broken collarbone and racked up medical bills in excess of $15, 000. Fortunately, I had travel insurance!
World Nomads is the best choice for traveling in Thailand with comprehensive coverage for medical, luggage & gear and trip cancellation. Hopefully you never need to make a claim, but if you do you’ll be beyond happy you were prepared!
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Visitor Arrivals by Nationality: America: Chile
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Thai PM sees over 30 mln foreign tourists this year
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The U.S. removed Cuba from a short list of countries the United States alleges are "not cooperating fully" in its fight against terrorism, a State Department official said on Wednesday.
Thailand beats Q1 tourism target with 6.15 million arrivals
Tourism group sees 30m foreign visitors in 2023
PUBLISHED : 29 Mar 2023 at 11:54
UPDATED : 29 Mar 2023 at 11:58
WRITER: Reuters
Thailand beat its target for tourist arrivals in the first quarter of 2023, recording 6.15 million visitors in the January to March 27 period, government spokesoman Traisuree Taisaranakul said on Wednesday.
The government had set a target of 6 million arrivals in the three months ending in March this year.
The government urged hospitality businesses, especially hotels and restaurants, to charge fair prices after they were seen doubling at some outlets as more tourists arrived, Ms Traisuree said.
Chamnan Srisawat, president of the Tourism Council of Thailand, an industry body, said on Wednesday that at least 30 million tourists were expected to visit the country this year and spend 1.5 trillion baht (US$43.74 billion).
- Airlines juggle demand as fares skyrocket
The government estimates between 25 million and 30 million arrivals for the full year.
Tourism is a key driver of Thailand's economy, accounting for 12% of GDP before the Covid-19 pandemic. The Southeast Asian country is hoping to generate 1.5 trillion baht from up to 30 million tourists this year.
- Tourism council
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Tourism In Thailand Statistics 2023: All You Need To Know
by GoWithGuide travel specialist: Ajitsa A.
# travelthailand
Ah, Thailand. The enchanting country that inspires visions of crystal blue waters, vibrant cuisine, awe-inspiring temples, and dizzying information spread across several tabs? Wait, one of these doesn't belong.
Planning a tour of Thailand shouldn't be rocket science. That's why we're cutting to the good stuff with everything you need to know about the Land of Smiles. Give your search engine some much-needed rest and discover what awaits whether you decide to visit bustling Bangkok , stay tucked away in the fields of Chiang Mai , or have a Thai tour guide handle your itinerary. As they say in Thailand, pai kan (let's go)!
The Land Of Smiles: Thailand By The Numbers
At A Glance: Top Ten Tourism Statistics In Thailand
Thailand is the 8th most popular tourist destination in the world, thanks to its vibrant culture, mouth-watering food, and breathtaking landscapes. It's no wonder why they received 39.9 million tourists in 2019. Though they suffered a dip in 2022 with only 11.8 million tourists, they're recovering quickly. In fact, tourism in Thailand is set to make a comeback in 2023 with an estimated 25 million tourists projected to flock to the peninsula.
- 25.8 million - The number of tourists that visited Bangkok, Thailand’s capital city
- Thailand is the 8th most popular tourist destination in the world, thanks to its vibrant culture, mouth-watering food, and breathtaking landscapes. It's no wonder why they received 39.9 million tourists in 2019. Though they suffered a dip in 2022 with only 11.8 million tourists, they're recovering quickly.
- In fact, Thai tourism is set to make a comeback in 2023 with an estimated 25 million tourists projected to flock to the peninsula.
- 167 USD - The average amount of money a tourist spends per day
- 9 days - the average time tourists spend in Thailand
- 117.5 billion USD - The amount in dollars that tourism contributed to Thailand’s GDP for 2019
- 21.9% - The percentage that tourism and travel contributed to the nation's GDP
- 40,000 - the number of temples in Thailand
- 3000 - The number of elephants used for tourism purposes
- 71.8 million - Thailand’s current population, an increase
- 0.56 - the number of tourists per resident in Thailand
- 513,115 square km (198,115 sq m) - The size of the country, meaning you've got a lot to explore!
Why We Love Thailand
So what makes Thailand a popular tourist destination? Let’s find out.
The Sites - as one of the world's most visually stunning countries, Thailand's cities have the perfect blend of outdoor enchantment and architectural awe. What's Thailand's most distinctive trait? Let's take a look.
- Bangkok - the capital city is home to amazing structures like the Grand Palace, the Wat Arun temple, and our Damnoen Saduak floating market tour where 10,000 boats are masterfully navigated by vendors selling fresh Thai ingredients.
- Phuket - Thailand's largest island drifts along the Andaman Sea, with nearby beaches drawing in visitors thanks to its thriving water sports culture.
- Chiang Mai - Welcome to the largest city in Northern Thailand! Millions flock to this province for various reasons, including the 117 temples, and vibrant nightlife .
- Chon Buri - Not too far from Bangkok (80 kilometers), this seaside settlement is a seafood lover’s dream.
- Ayutthaya - This UNESCO World Heritage center is home to several ruins of the Siamese Kingdom. Touring this archaeological site takes you back to the 14th-18th century.
Travel Q&A : What is the number one best tourist destination in Thailand? The Grand Palace in Bangkok, also known as the former residence of Thailand's royal family, is one of the most frequented structures in the world, drawing in 8 million visitors yearly.
The Food - It's no secret that Thailand is the King of street food. It's so beloved that most residents prefer eating out to cooking at home. Here are some Thai treats to add to your culinary bucket list;
- Pad Thai (Thai fried noodles) - This world-famous dish has its roots in Thailand. With tender flat rice noodles, sweet sauces, umami flavor, and crispy fried eggs, it's often considered Thailand's signature meal.
- Som Tam (Spicy Green Papaya Salad) - Popular throughout the country, this Northern Thai classic highlights the crunchy and sharp green papaya mixed with carrots, chilies, lime juice, green beans, and so much more!
- Gaeng Keow Wan Gai (Thai green curry) - Coconut is a beloved Thai ingredient that shines bright in this savory, slightly sweet, and fragrant curry.
- Khao Niew Mamuang (mango with sticky rice) - Cleanse your palate with this traditional sticky rice dessert. Thailand’s staple grain is enhanced with creamy condensed milk and fresh mangoes.
- Satay (skewered meat) - You'll find some form of skewered, fire-roasted meat on every corner. From sweet and sticky pork to chicken heads, there are enough flavor combinations to last a lifetime.
Travel Treat : You may have seen dramatic videos on the internet highlighting Thailand’s exotic snacks, but it’s all true! Thai people take pride in knowing how to transform critters like cockroaches and grasshoppers into savory delights. Talk to your private guide about an in-depth GoWithGuide f ood tour.
The Nature - Nowhere else will you find a landscape so diverse it houses both the second largest land mammal (Asian elephant) and the smallest one (the adorable bumblebee bat). Looking to enjoy Thailand's beautiful nature? Here's how.
- Jet Skis and Beach activities at Saigaeo
- Elephant Trekking in Phuket
- Catamaran Yacht Ride in Pattaya
- Waterfalls & Caves in Chiang Mai
Travel Q&A : Is Thailand one of the most visited countries? Yes! Thailand was ranked the 8th most visited country in the world in 2019, beating out Germany and the United Kingdom.
Who Else Loves Thailand
Okay, so everybody loves Thailand, but who can you expect to run into while touring this brilliant country? Here’s the tourist breakdown by nationality (pre-pandemic).
- China - The Thai Ministry of Tourism and Sports reported that in 2019, over 11 million tourists came from mainland China, contributing to 28% of Thailand’s tourism.
- Malaysia - Coming in is Malaysia, Thailand’s border mate with 4.2 million visitors and 10% of the tourism share.
- India - Over 1.9 million Indian residents visited the Southeast Asian jewel in 2019. Indian visitors made up 10% of tourist shares in 2022 due to China's total lock down.
- Korea - 1.8 million Koreans touched down in Thailand throughout 2019.
- Laos - Neighboring Laos brought in 1.8 million visitors.
- Japan - 1.7 million
- Russia - 1.4 million
- Singapore - 1.1 million
- The United States - 1.1 million
- Hong Kong - 1 million
Travel Bonus : Is Thailand visa-free for U.S. citizens? Yes! No need to book appointments or go through long processes for a visa. You can travel for up to 29 days without one!
Quick Thailand Travel Trends
A speedy look at Thailand’s monthly tourist visiting trends
- January to February - The Chinese new year is set to attract 30,000 Chinese visitors and 500,000 international travelers (2023).
- March & April - 543,000 guests flew in for The Songkran Festival. Most of them were from China, looking to splash in the traditional Thai new year with plenty of lighthearted water fights (2019).
- May - Thailand's monsoon season starts, decreasing tourist activity significantly, and some hotels along the coast shut down.
- June-September - This is Thailand's low season, with heavy trains affecting most day-to-day activities and tour highlights.
- October-December - As monsoon season wears off, travelers flock to enjoy Thailand's cool breezes and steady weather patterns. The peak season ranges from November to March drawing in visitors to Chiang Mai to celebrate the floating candle festival.
This vs That - Thailand's Tourism Recovery (2019 vs 2022)
Has tourism in Thailand recovered from the pandemic? Yes and no. Tourism was the industry hit hardest during the COVID-19 pandemic, and Thailand went from 40 million tourists in 2019 to just over 11 million tourists in 2022. Though that's a drastic drop, it’s a rapid improvement, as the previous year saw only 428,000 visitors. Though around 25 million travelers are expected in 2023, it will take some time before Thailand sees record highs again.
Travel Truth : The Land of Smiles is enchanting, but what are the disadvantages of tourism in Thailand? The Thailand Development Research Institute cites coral pollution due to littering from excessive beach parties, environmental strain from over-tourism, and troubling practices within Thailand's controversial sex tourism industry as some of the few pitfalls of the highly successful tourism industry.
Explore Thailand responsibly and avoid adding to the negative side of tourism by hiring a local private guide who tailors your itinerary to match your desires while keeping local travel standards at the forefront.
Life in Thailand: What To Expect in The Land of Smiles
You might be a guest, but Thailand is the best place to experience local living. Here are some things to keep in mind while living within this Southeast Asian jewel;
Getting Around -Transport can be tricky in bustling metropolitan areas like Phuket or Bangkok, but these methods are sure to get you where you need to go.
- Tuk Tuk - this staple of Southeast Asian travel is so prevalent in Thailand that there are over 35,000 three-wheelers in operation. Keep your guide close as foreigners can sometimes be tricked into paying high fare prices.
Travel Bonus - Want to add some fun to your Thai transport experience? Try our night time Tuk Tuk tour filled with tasty street food stops along the way
- Taxi - Taxis are plentiful in nearly all major cities, but they can be quite expensive.
- Motorcycles - Strap in and make sure you have a helmet because these guys are fast, especially when zipping through traffic.
Weather Check: Your Guide To Thailand’s Climate
Thailand is known for its diverse climate and blooming ecosystems that give us unique wildlife and weather. So what is the best time to visit Thailand? Let's look at what the weather has to say.
- April tends to be the hottest month for those arriving in Bangkok, with average highs of 30.5°C (87°F). Overall, Thailand has annual highs of 37°C (98.6°F). This is considered the peak of Thailand’s March-May hot season .
- December brings about the year's lowest temperatures at 21°C (69.8°F). This is the lowest stage in Thailand's November to February cool season.
- June-October is when the rainy/monsoon season kicks off with highs of 252 mm rainfall in September.
- January holds the highest average for sunshine with Bangkok recording 273 hours of sunshine .
Do’s & Don'ts
Is Thailand friendly to tourists? Yes! There's a reason why they're known as the land of smiles. Thai people are hospitable and kind, but if you want to keep your trip hassle-free, consider these daily practices.
What To Avoid: Red Flags For Travelers
As friendly and accommodating as this nation is, the Thai government has pointed out several safety gaps that need attention. Here are some red flags you should look out for.
- Join the Thai nightlife with caution - Though it can be an amazing experience, night touring opens you up to several tourist traps and threats, such as drug/sex trafficking, both of which have serious legal consequences.
- Large, rowdy crowds - With civil unrest becoming common, it’s best to stay away from large, energetic crowds. A mild skirmish can become violent quickly, especially in political hot zones. Talk to your guide about where to go and where to avoid.
- The taxi scam - As you leave your hotel, some taxi drivers might offer special tours but instead take you to places where you can purchase items from vendors. Don't get into any vehicle that your tour guide hasn't cleared as legitimate.
Okay, if that last bit overwhelmed you, don’t freak out. You can still have a wholesome Thai adventure without the scary safety concerns and dizzying public transport maze to conquer.
That’s where we come in. GoWithGuide’s selection of local private guides who know the nation’s ins and outs will help you bypass any confusion and avoid annoying travel downers like;
- Large tour groups
- Unsafe tour areas
- A rushed schedule influenced by strangers
- A heavy language barrier
- Getting lost at hectic or crowded venues
- Embarrassing or legally damaging cultural missteps
Ready to leave the stress behind and plan your personalized Thailand adventure? Get in touch with a Thai tour guide and put the smile back into travel planning.
P.S. Looking to travel with companions? The more the merrier! Share this post with your friends and get them as excited about touring Thailand as you are.
Popular Thailand Tour Guides
Ladies & Gentlemen, Please feel free to call me "Tom". Being a native Bangkokian, I was born, has grown up and worked in longer than 30 years. The capital city of Thailand, Bangkok is mixed together between new and old, modern and traditional. No matter what kind of tourists you are, people watching lovers, history/culture learners, shopping paradise, gourmet tasty foods…, Bangkok is for sure the right spot for you to land and enjoy it, then I’m pleased to show you around and guide through it, sharing its background story not only its well-known attractions but also off the beaten paths and hidden gems. If you need to find something unique, I’m ready in taking you to its suburb and vicinity, for example, Ayutthaya, Samut Prakan and many more. Come with me and let’s marvel at the world famous Thai temples or wander among world heritage sites, breathe the fresh air along the white-sandy beach, view Thai local ways of life or visit charming old china town- or scary museum in the hospital. Whether you’re a solo traveler or in a group and any other criteria possibly have is based on what you informed me. If this is your first visit, Bangkok certainly will log you in with its magic spell and I’ll try every ways possible to let you want to come back, so let me be a part of your great journey in my hometown today. Drop me your words in need and I’ll generate a tailor-made tour according to your own interests and conditions. Thanks a lot and see you soon, Tom, ………………………………………………………………………… Credentials; - Certified and Licensed Tour Guide from The Tourism Authority of Thailand (TAT) : A qualified tour guide, who’s legally able leading tours in Bangkok and all over Thailand since 2013. - Master Degree in Communicative English from the public university in Thailand since 2005.
We have 12 years of experience in food guiding tour in Bangkok. Our tour only conduct in English and our clients are mainly from English speaking countries. We bring our customers to taste 7 different kind of dishes.
Chatthabhol J.
Sawadee everyone. i'm petch, and i am a local guide from chiang mai, north thailand. i am fluent in english and also have a tour guide license. i really enjoyed traveling and making new friends. while i travel. i was born in ching mai, and i got to experience the tourist attractions in chiang mai and chiang rai provinces: exp, temples, national parks, local restaurants,local people, hill tribe villages, coffee shops, etc. i would love to travel to new places in thailand, explore the world, and share my experiences to help others make the right decision or schedule when they want to visit a new place. thank you so much .
Pattaranin P.
I love to drive because i want to travelling and see what it waitting for me at the destination but i will be cool to have someone share great moment together , plan your trip to thailand.
Chat with a local tour guide who can help organize your trip.
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Visitor arrivals in Phuket, Thailand 2023, by country of origin
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Chinese visitors stopped coming in 2020 and 2021, and in 2022 we are still waiting for them. Japan, South Korea, and India provide close to 2 million visitors to Thailand each year. Among the European countries, Russia in the last decade has become most important, with in 2019 close to 1.5 million visitors. You will note that there are a lot of ...
In 2019 they were 10.9 million. 24,899 tourists were from Germany, making it the country's largest source of visitors, followed by United Kingdom (21,311 pax) and Russia (21,205 pax). The Ministry of Tourism of Thailand has published the latest Tourism Statistics for the past year 2021¡54% of the tourists arrived in December!
International tourism, number of arrivals - Thailand World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0
Thailand's tourist arrivals in pre-pandemic 2019 amounted to nearly 40 million. In 2022 tourist arrivals increased significantly compared to 2021.
Thailand Visitor Arrivals by Nationality: Total data was reported at 2,982,721.000 Person in Mar 2024. This records a decrease from the previous number of 3,352,302.000 Person for Feb 2024. Thailand Visitor Arrivals by Nationality: Total data is updated monthly, averaging 2,130,596.000 Person from Jan 2022 to Mar 2024, with 27 observations. The data reached an all-time high of 3,352,302.000 ...
International Tourist Arrivals to Thailand by Nationality, Mode of Transport: 2011 - 2020: Length of Stay of International Tourist Arrivals to Thailand by Country of Residence: 2011 - 2020: International Tourist Arrivals to Thailand by Sex: 2011 - 2020: International Tourist Arrivals to Thailand by Age Group: 2011 - 2020: International Tourist ...
The Thailand Tourism Outlook data showed details on the number of foreign tourists arriving in Thailand, and it was found that the number of tourists arriving in Thailand in the first 10 months of 2022 (January-October) reached 7,163,465; compared with the previous year, the percentage of the increase was a stunning 6,65,0.53%, a total increase ...
Thailand Visitor Arrivals data is updated monthly, available from Jan 1981 to Mar 2024. The data reached an all-time high of 3,947,337 person in Dec 2019 and a record low of 0 person in Sep 2020. CEIC extends history for monthly Tourist Arrivals. The Ministry of Tourism and Sports provides Tourist Arrivals.
Visitor Arrivals by Nationality: Asia Pacific: Others data was reported at 859.000 Person in 2023. This records an increase from the previous number of 350.000 Person for 2022. Visitor Arrivals by Nationality: Asia Pacific: Others data is updated yearly, averaging 604.500 Person from Dec 2022 to 2023, with 2 observations.
Breakdown of foreign tourist arrivals in Thailand 2022, by country. From January to August 2022, tourist arrivals from Malaysia accounted for 15.5 percent of all tourist arrivals in Thailand ...
Monthly foreign tourist arrivals Thailand 2022-2023. As of September 2023, the number of international tourists visiting Thailand amounted to approximately 2.1 million, reflecting a decrease ...
Tourist Arrivals In Thailand By Country Over the years, Thailand has developed into a very popular tourist destination. Thailand is the leading tourist destination in Southeast Asia with its tourism industry spanning close to 70 years of history. Tourism contributes about 9 to 10% to the total GDP. The number of tourists visiting Thailand has ...
Service Manager Public and Real Sector Data Management Team (66 (0)2356-7340, -2283-5644) 1. Number of foreign tourists visiting Thailand (in thousands) 2. Accommodation occupancy rate (percent) 4. Average room rental rate (baht : room) 5. Share of revenue from conference/seminar package to total revenue (percent)
Tourism is an economic contributor to the Kingdom of Thailand. Estimates of tourism revenue directly contributing to the GDP of 12 trillion baht range from one trillion baht (2013) 2.53 trillion baht (2016), the equivalent of 9% to 17.7% of GDP. [1] [2] When including indirect travel and tourism receipts, the 2014 total is estimated to be the ...
There were more than 28 million foreign arrivals in Thailand in 2023, generating more than a trillion baht in revenue from tourist spending, according to the Tourism and Sports Ministry. From Jan ...
This is the highest number of foreign tourists visiting Thailand after the post-Covid-19 pandemic in 2020. Malaysia was the top source market for foreign tourists to Thailand in 2023, with 4.4 million arrivals, followed by China with 2.7 million arrivals, Singapore with 1.9 million, and India with 1.6 million.
Data on tourism income in 2019 and arrivals by nationality and region for the same year. ... The first quarter of 2023 saw 6,477,538 arrivals. Recovering of tourism to Thailand is on track. Possible negative factors : higher prices of airline flights, higher prices of hotels (promoted by some), poor air quality, especially in the North of ...
Tourism numbers have increased through 2022 as travel restrictions have been curtailed with Thailand receiving a total 4,378,920 foreign visitors through the end of August, 2022.This number already drastically exceeds the 427,869 foreign visitors that arrived through all of 2021.. The Thai government expects 1.5 million arrivals each month in the last quarter of 2022 and 10 million visitors ...
Visitor Arrivals by Nationality: Denmark data is updated yearly, averaging 128,037.000 Person from Dec 1995 to 2017, with 23 observations. The data reached an all-time high of 167,499.000 Person in 2012 and a record low of 47,319.000 Person in 1995.
Overall foreign tourist arrivals were around 2.1 million in January, he added. In 2022, Thailand beat its tourism target with 11.15 million foreign visitors, ...
Thailand beat its target for tourist arrivals in the first quarter of 2023, recording 6.15 million visitors in the January to March 27 period, government spokesoman Traisuree Taisaranakul said on ...
Quick Thailand Travel Trends . A speedy look at Thailand's monthly tourist visiting trends . January to February - The Chinese new year is set to attract 30,000 Chinese visitors and 500,000 international travelers (2023).; March & April - 543,000 guests flew in for The Songkran Festival. Most of them were from China, looking to splash in the traditional Thai new year with plenty of ...
Number of tourists visiting Phang Nga Bay Thailand FY 2014-2022; Number of visitor arrivals from Thailand to Macao 2013-2023; Number of tourists Thailand Q3 2023, by country
Visa on arrival. If you're planning a short but sweet visit to Thailand, say no more than 15 days of pure tourism fun, the Visa on Arrival might just be your ticket. Just make sure you've got a valid passport with at least six months left on it, enough dough in your pocket to enjoy your stay fully, and some proof of where you're heading next.
Thailand's cabinet approved a plan to extend visa exemption programs for tourists from India and Taiwan for six more months, as the Southeast Asian nation seeks to boost the number of foreign ...
Each entry into the country is restricted to 90 days. If you are planning to live in Thailand for a more extended period of time, you need to leave Thailand and then return at a later date. Visa-free countries. Here is a list of countries where Thai passport holders can travel visa-free. Albania - visa-free/90 days; Angola - pre-visa on arrival