us tourism tagline

New Brutally Honest Tourism Slogans for All 50 States

Published on 10/18/2016 at 12:02 AM

These United States: Yes, we know they're good. But who can we trust to tell us that?

States hire advertising firms to write magic sentence fragments to convince us that -- like the children of Lake Woebegone -- every state is above average. These slogans do offer some vague truth, though. Take the campaign to entice you to America's oven mitt with the slogan "Pure Michigan." It's beautifully gassy, endlessly adaptable, awkwardly ironic during a drinking water crisis. Yet it and other slogans (even state mottos, when states don't adopt slogans) serve a vital purpose. They motivate us to take a dang vacation, something Americans too often seem allergic to.

And we should go! I've been all around this woolly land: to two monster-truck rallies, three locations of a loose-meat sandwich chain, to the biggest nickel in the country. I've slept in parking lots and five-star hotels. I once used a urinal adjacent to Richard Dreyfuss, who continued to eat his peanut M&M's during intermission at the Broadway show Ma Rainey's Black Bottom . I've been e-ver-y-where, man, and I can tell you, a touch of accuracy -- even if it's brutally honest -- won't hurt us a bit. Your state can take it.

Current slogan: Sweet Home Alabama In 2007, Governor and probable jukebox enthusiast Bob Riley chose a Lynyrd Skynyrd song title as the official tourist motto. Many point out racially charged, yet ambiguous lyrics in the song as cause for condemnation. Other people say the choice reflects his love of the 2002 Reese Witherspoon vehicle of the same title. Who's to know?
 Better slogan: We Beat Your School in Football, and Your School Beat Our School at School

Current slogan: Find Your Alaska Haven't you ever read Into the Wild , about the kid Chris McCandless, who died out in the Alaskan woods?  He was trying to find "his Alaska" and died from eating some berries grown on YOUR LAND. Alaska, let's face it: You are trying to kill us, even if you make it look so damn sexy. Let's just meet in Canada and have a guide show me the nice parts of your state. Better slogan: You'll Be All Alone When You Die in the Snow

Current slogan: The Grand Canyon State Too obvious! You have a GRAND Canyon. We all know that. No reminder necessary. Also, don't act like you can take credit for it -- a slow trickle of water, over what must've been dozens of years, did you that favor. If anything, thank Colorado for sending its river to rock your world. Better slogan: So Hot You'll Forget How Sweltering It Is

Current slogan: The Natural State The state's tourism hawkers list eight things as must-try activities. The one most Arkansans try at some point in their lives: getting away from Arkansas. Favorite son/author Charles Portis, of True Grit fame, had a character in Dog of the South say: "A lot of people leave Arkansas and most of them come back sooner or later. They can't quite achieve escape velocity." For some reason this patch of woods and bean fields packs in all the gravity of Neptune. Natural, sure, but otherworldly at the very least. Better slogan: You'll Be Back Sooner or Later

Current slogan: Dream Big Everyone's Plan B Since 1849 would've been too unwieldy. Cali has always been where people play the lottery with their futures. Techies in Silicon Valley, Iowans right off the bus in Hollywood, clandestine pot growers in Humboldt County, and even -- with obviously different circumstances -- the migrant farmers in the Central Valley. The big dream of California chews up the best of us, but once you're gnawed and spat, there's no finer place to give up on dreams than California. Sun, fun, and similarly unsuccessful, insecure, attractive people abound. Better slogan: We Pay Cash for Youth

Current slogan: Come to Life Colorado is that weird, yet popular kid in high school, who fit in with every clique but wasn't BFFs with anyone. They transferred into your school sophomore year, so, not knowing her background, you could read into whatever qualities you needed. Colorado can be the ideal for cowboys, pilots, ski hippies, rock climbers, professors, Christians, atheists, Zen practitioners, the idly rich. And anyone who wants to partake in legal edibles while watching sunsets 14,000ft up the side of a mountain. Better slogan: Where People Walk for Fun

Connecticut

Current slogan: Still Revolutionary That first revolution was a hit, sure, but what have you revolutionized lately? Night tennis? Glow-in-the-dark golf balls? Gin and tonics as a treatment for malaise instead of malaria? The season of "fall" as your big marketing push? Look, tell you what. Those designer sweatpants you're wearing aren't going to change the world, but I dare say that paying $200 for them might. Better slogan: Divorce Is Expensive, but You Can Afford It

Current slogan: Endless Discoveries Thousands of corporations store those "Endless Discoveries" in filing cabinets and hard drives all across a state that hosts more corporate formation filings than its human population. In fact, "Endless Discoveries" should be a legal term, not a tourism slogan. But as home to Seaford, the Nylon Capital of the World, Delaware also knows what's up. It's the state version of James Spader in Secretary . Better slogan: My Lawyers Will Contact You Shortly

Current slogan: Florida First Want to know what beach Pitbull rates as the "sexiest"? Neither do I, but Florida's tourism board places this interactive app front and center on its website. Now, we've all heard enough negative things about Florida, the final resting place of Queens residents and democracy alike, so let's unpack the good stuff. The beaches are beautiful. The water is kinda sublime. And somewhere, every day of the year, someone is dumping cold water down the front of a white T-shirt while Trick Daddy plays over blown-out speakers. Better slogan: You'll Probably See Nipples

Current slogan: Georgia on My Mind The home of Coca-Cola, peach pie, trap hip-hop, and indie-rock jams, Georgia plays a role as a modern Southern melting pot. R.E.M., the B-52's, and the Elephant Eight (featuring Neutral Milk Hotel, among others) called Athens home. For the love of Miss Colombia, the Family Feud host Steve Harvey lives there most of the year. They film The Walking Dead outside of Atlanta. This state's slogan is already, weirdly, quite accurate. Better slogan : Peaches, Beaches!

Current slogan: The Islands of Aloha Actually the most hardcore of destinations. It's a land built by lava, thousands of miles away from help. A land where people still eat SPAM as a mainstay. A land of Los Angeles traffic on Louisiana-quality roads. But then you stay a week. The Mai Tais slowly replace the blood flowing through your veins. The gorgeous sunsets and bath-temperature water cure your mainland worries. You learn how to pronounce "poke" and then eat it twice a day. It’s amazing there's such a thing as a return flight from this place, it's so ridiculously nice. Better slogan: If Elvis Is Alive He's Probably Here Somewhere

Current slogan: Famous Potatoes Home of the famous tuber, as well as a place named "Hells Canyon," which any state but Arizona would trade up for. Snake River Canyon, one of Idaho's many other canyons, also lays claim to a spectacular Evel Knievel fail. He crashed a rocket car onto the canyon floor, nearly dying as a result. Hashtag children of the '70s. Better slogan: Survivable, With a Helmet

Current slogan: Are You Up for Amazing? Downstate looks exactly like what you'd expect of the land bridge between Indiana and Iowa. Now, obviously a lot of great things come from boring places -- most of the food we eat, for instance, and many of the grandparents we ignore -- but why go with the word "Amazing"? No doubt, exaggerations like this lured hundreds of single daughters and sons from their homelands and into the Illinois plains, but it won't work anymore, Illinois -- we have the internet now, and we've seen your profile pic. Better slogan: Chicagoland

Current slogan: Honest to Goodness Indiana Every child of the '80s and '90s remembers that fine Indiana city of Terre Haute, our pen pal with benefits, as the fulfillment center the Columbia House Record Club. Remember the ads for 12 cassettes or CDs for 99 cents, folded into every magazine ever? Course you do. They taught you that 1) some things are too good to be true, and, conversely, 2) nothing happens if you don't pay bills.   Better slogan: Larry Bird

Current slogan: Fields of Opportunity Q: What's an Iowa traffic jam? A: When everyone at a four-way stop insists someone else go first. Better slogan: Humidity? That's Just Corn Sweat.

Current slogan: There's No Place Like Kansas Kansas is a snowflake, says Kansas; no two Kansai (plural for Kansas, I assume) are alike. Also, no state more so depends on its association with a decades-old movie. You can take at least 16 different "Yellow Brick Road Trips," including a seedy-sounding "Couples Retreat." But, c'mon. The actual yellow brick road was in Oz. More accurate would be 16 different houses that let you ride through tornadoes.    Better slogan: Last in Hills, First in Your Bracket

Current slogan: Unbridled Spirit Bridles -- those S&M-friendly leather masks worn by horses so we can better control them -- are vital to the passion of Kentucky: horse racing. The slogan might as well be "Fried Chicken We Forgot to Cook," "Tobacco Drying in a Barn," or "Pouring Bourbon Down the Drain." An unbridled horse is useless, unless you want to write a poem about something useless. Better slogan: If You Don't Have Anything Nice to Say, Sit Over There, Far Enough Away, but Speak Loudly Enough So I Can Hear It

Current slogan: Pick Your Passion Home to the original Sin City, Louisiana really does have it all -- and you have to give the state credit for making a comeback after the double blow of a hurricane and an oil spill. Louisiana is the Rocky Balboa of states. The Timex watch of states. The Little Bead-Throwing Engine That Could. The place where you can get drive-thru margaritas. It's sort of an inverted Iowa, a state you visit for three days and decide you could never live there, because you'd take 20 years off your own life. Better slogan: We Serve Drive-Thru Margaritas

Current slogan: Discover Your Maine Thing Maine is lobstermen on boats, cold and wet, despite their rubber coats and boots, and woodsmen chopping trees, cold and wet, despite their flannels and overalls, and Stephen King, cold and wet, sleeping upside down from a barn rafter. The roads to and between towns are always shut down because God either hates them or thinks Mainers REALLY LOVE snow, so, unable to visit the grocery store, people subsist on tins of tomato soup half of the year. "Huddling under blankets by the fire" ranks highly as a favorite on Tinder -- oh wait, there's no way you're getting LTE out there. But it's not without its romance. Better slogan: Preview of the Apocalypse

Current slogan: More Than You Can Imagine This current campaign is actually not bad for a state whose finest cultural exports include: the Blair Witch disappearing people in the woods; Snoop and Chris Partlow disappearing dead bodies into boarded-up houses with tarps and quicklime until Lester Freamon could crack the case; and Michael Phelps, Medal Hoarder. Seems like an overreach to tell me how much imagination I have, but I get it, Maryland. You're literally how Delaware morphs into West Virginia. You contain multitudes. Better slogan: Don't Need a Special Shampoo to Get Rid of Our Crabs

Massachusetts

Current slogan: It's All Here Bostoners are comfortably overweight and look jolly enough in their Lands' End. But a sad form of Napoleon complex roils beneath the layers of fleece and oxford broadcloth. Boston's a small town, where not many people live. Instead, if you're a Bostoner, you hunker in suburbs. You think you're better than most of the country, but you still have to have a car and decide whether you send your kids to boarding school or public school or move to Wyoming so you can play a geographical diversity card on their doomed Harvard applications in 2023. Better slogan: Time to Get on Your High Horse

Current slogan: Pure Michigan Michigan takes a lot of pride in its very shape, a high-five that Canada forever left hanging. But Michigan's also proud of its perpetual comebacks. Downtown Detroit is so tough its greatest landmark is a massive, hanging bronze statue of Joe Louis' fist.

Michigan also knows how to chill, though. Check out one of Michigan's great beach towns , or Sleeping Bear Dunes, where you can sit on one of Lake Michigan's beaches, listen to some Jimmy Buffett, play in the frigid water, and shiver.   Better slogan: You Can Buy a House With a Promise to Mow the Lawn

Current slogan: Land of 10,000 Lakes Here's a summary of the official tourism bureau’s top 10 things to do in Minnesota: 1) check out produce, 2) drink, 3) drive around, and 4) just, you know, have fun. There are more -- I forget them, but assume one is digging your car out of a snow drift.

Minnesotans are famously nice . They have to be, because, during the winters, they constantly live in space station-like close quarters. And because everyone is still lobbing Fargo accents at them after all these years. Better slogan: Land of More Lakes Than Anyone Seriously Bothered to Count

Mississippi

Current slogan: Feels Like Coming Home The state famous for being the first "difficult" word children learn how to spell also claims to be home of the blues. The devil might have gone down to Georgia once, but he lived in Mississippi. He tuned guitars and taught blues lessons at a crossroads in exchange for souls. Also of note: Mississippi proudly claims as its own the International Checker Hall of Fame, really stretching the definition of "fame." Better slogan: We Can't Believe They Named That Whole River After Us!

Current slogan: Where the Rivers Run It's got an arch? So what, McDonald's has TWO, and over 36,000 locations. How many locations does Missouri have? One. Only one. Trust me, I double-checked. And come on, slogan-makers, all rivers run. If they didn't they'd be lakes. Better slogan: Where Christian Talk Radio Comes to Life

Current slogan: Big Sky Country Cowboys, glaciers, and no speed limits: Montana may quietly be the coolest state in America, like a chilly Texas without the Texans. Unfortunately, things are changing. The lure of federal funding means the glory days of testing what exactly it means to put the "pedal to the metal" are over, with regulation imposing regular highway speed limits. The cowboys mostly just keep cattle for the tax breaks. And the glaciers at Glacier National Park are melting. Pretty soon it's just going to be scree and bears. You should go there sooner than later. Better slogan: No Limits… That We Enforce Much

Current slogan: Visit Nebraska. Visit Nice. My friend Chris is one of the nicest people I've ever met, and I think he might come from Nebraska. That said, he doesn't really talk about it, and I don't think he's been back in a while. 

But he's really nice -- just had a baby. He'll make a great dad. Better slogan: My Friend Chris Was Born Here

Current slogan: A World Within. A State Apart. Nevada's slogan sounds like something Donald Trump whimpers in his sleep. Melania just wants to know "Within" what? And "Apart" from what? But she's afraid of the answers, as are we all. Better slogan: Fear and Self-Loathing

New Hampshire

Current slogan: Live Free or Die Noted Newshire artists include the poet Robert Frost, novelist John Irving, and punk-rock legend GG Allin. Most remember Allin for defecating on stage during concerts. He promised to commit suicide someday while performing, but didn't follow through. Instead, he died of a heroin overdose. Frost probably wore a lot of tweed. Irving set many of his novels at the noted boarding school and sexual playground Phillips Exeter Academy. Better Slogan: Live Free, Indeed!

Current slogan: The Garden State It's a fact that no new building may be constructed in Jersey without a live human being buried in the concrete foundation. Jersey is home to what's known as "The Flavor Corridor." Likely where your favorite seasoning was "max'd to the Xtreme with a ranch tornado," the strip of labs and factories along the Jersey Turnpike is a food-science nerd's kingdom. Some of those nerds credit their innovations to boosts of pleasure hormones and positive physical stimulation. Eugene, why are you holding that clipboard over your crotch? Better slogan: Born Under a Bad Sign With a Blue Moon in Your Eyes

Current slogan: Adventure That Feeds the Soul New Mexico represents many things to all kinds of different weird aunts. There's the weird aunt who wears a pink visor and a tennis outfit every day. The one who's into ceramics and gives them as gifts. And there's the one whose conversion van is full of her own Navajo designs. They all like to take "hikes" -- more like walks with elbows out -- and complain about stinging eyes every time their boyfriends of the month make their Hatch chile hot sauce. Better slogan: So Much More Than You Saw on AMC

Current slogan: I (Heart) NY NY's slogan is perfect for a state that... well, it's not that it doesn't like you. It only really thinks of itself. But New York City is the great equalizer: rats eat pizza, Wall Street fat cats eat pizza, homeless people grab a slice every once in a while, poor students subsist completely on dollar slice joints. As long as you don't use a knife and fork to eat it, you'll be fine. Even the pizza rat knew that. Better slogan: I'm Walking Here!

North Carolina

Current slogan: First in Flight Still coasting on the ol' Wright brothers, eh? Come on, Carolina, get it together. You're a beautiful state -- home to mountains, rivers, one of the world's biggest chairs, a whirligig museum -- hell, you've even got the world's largest functional frying pan.

Time a trip to Carolina right and you can check out that killer action at the National Hollerin' Contest. Cap your shouting with a taste of a local favorite soda, Cheerwine. For all the taste of cough syrup, plus a lot more sugar, without the medical benefits.   Better slogan: First Loop on the Bible Belt

North Dakota

Current slogan: Start Your Journey to Legendary Are you a roughneck battle-ax of a man, looking to make mad money in a short amount of time, and don't care about working conditions, living conditions, or the environment? Step right up to shale country!  Oh, wait -- that was 2011. We fracked too much and crashed the market for hydrocarbons. Whoops. Better slogan: Go Back Home Now

Current slogan: Find It Here This is the helpful slogan of a mom-and-pop hardware store, and for Ohio, it fits. You need an extension cord? Find it here. You need motion-sensor outdoor lighting? Find it here. You need a massive state university where the coolest S.O.B. on campus is the senior tuba player who dots the "i" when the marching band spells the state's name on the field? Find it here, and while you're here, check out this week's special on mulch. Better slogan: Absolutely Worth Leaving Indiana For

Current slogan: Native America The founders of modern Oklahoma, as we know it, are Curly McLain and Laurey Williams, who in the midst of an torrid love triangle with embittered Jed, resulted in a not-guilty murder verdict, statehood for Oklahoma, and over 2,000 contiguous Broadway performances. Better slogan: Not the Musical, but Similar!

Current slogan: We Like It Here. You Might Too. This slogan fits. It feels like the Patagonia fleece your mom gave you before sophomore year of college. Eleven years later, it's still in the closet, soft and ready for cold seasons. It's the one you wore almost every day that first winter and, in February, to a Dave Matthews concert.  

Now, you wouldn't normally attend a Dave Matthews Band concert, but one of your friends tricked you into attending alongside his girlfriend's friend. 

The next thing you know, the girl -- who is nice, but, not your thing, much like Oregon -- spoons you from behind. She's "Crashing Into You" with her hips, with every beat, and we haven't even had a beer, 'cause we just graduated from high school and are nerds. Better slogan: Give Portland a Rest Already

Pennsylvania

Current slogan: Pursue Your Happiness Did you ever visit Philadelphia as a child and get dragged to the King of Prussia Mall? You expected it to be just like your local mall, but no! It was a wonderland, multiple wings of retail, cinema, and arcade delights. It's what you imagined heaven might be like before you experienced your first orgasm.

Elsewhere, Pennsylvania boasts one hell of an Amish country. Despite their puritanical approach to everyday living, one longstanding tradition remains: Rumspringa. This extended period of absence from their communities truly allows Amish and Mennonite teenagers to see the world, absent of the typical restrictions and restraints. At the end of their Rumspringa -- essentially a more philosophical extended spring break -- the young adults can choose to "pursue their happiness" in their religious communities, or agree to remain in the outside world, to keep hanging out at the King of Prussia Mall. Better Slogan: Anyone Want Pittsburgh?

Rhode Island

Current slogan: The Ocean State The state motto remains the default here, after a fracas in early 2016 over a new slogan, "Rhode Island: Cooler and Warmer,"  led to the state's top marketing officer resigning. But "Ocean State" has an illustrious history. Few know it, but "Ocean State" was the original title for the 1995 Kevin Costner movie eventually retitled Waterworld . The setting of the film is in the distant future, although no exact date was given. The most expensive film ever made at the time, Waterworld received mixed reviews, but most blame Costner's performance for tanking the film, which flopped at the box office. The film was nominated for an Academy Award in the category of Best Sound at the 68th Academy Awards. At no point in the film is the state of Rhode Island mentioned. Better slogan: You Probably Know an Underachiever Who Went to Brown

South Carolina

Current slogan: Smiling Faces. Beautiful Places. It's as if South Carolina saw South Dakota's slogan and said, "Hmmm, looks good to us."

One of South Carolina's beautiful places is ostensibly the state's highest peak, Sassafras Mountain. The trek up this dirt hill is not for the faint of heart. In fact, the peak lies slightly over 300ft from the parking lot and is handicap accessible, so be prepared to see people in wheelchairs. People in wheelchairs with smiling faces. Better slogan: Bill Murray's Around Here Somewhere

South Dakota

Current slogan: Great Faces. Great Places. South Dakota, named after actress Dakota Fanning, toes the line with this slogan. Sure, it references the one thing we already know about the state, Mount Rushmore, truly one of the most insane endeavors ever completed in our country. But it's really not kidding about Sioux Falls. That place is, like, great. Better slogan: Technically, Everywhere Is a Place

Current slogan: Sounds Good to Me What a passive slogan, Tennessee. You might as well put a "Meh" at the beginning. Or "I Guess" at the end. Lean in, Tennessee! Shake what your mama gave ya! Better slogan: Mountains, Music, and Moonshine

Current slogan: It's Like a Whole Other Country In any city in Texas, you'll meet rich folk and poor folk, all of whom are capable of spitting from both sides of their mouth, not just through the middle, like people from everywhere else.   Better slogan: Get Brisket and Ask for the Wet End

Current slogan: Greatest Snow on Earth! Utah, solid guy. Your friend who doesn't even have a widescreen and everyone watches the game at his house anyway? That's Utah. An all-around good dude, that Utah, just a real straight shooter. Better slogan: We're Keeping the Bees Alive

Current Slogan: Vermont, Naturally What to make of Vermont? Maple syrup, bone-cold winters, Ben & Jerry's, which continues to churn out great, funky ice cream despite being acquired by conglomerate Unilever, a company that also manufactures Marmite and AXE body spray.

Vermont is a place where people go to grow old and wise over the course of a week-long backpacking hike. It's a place with a guru on every mountaintop, who'll tell you the meaning of life, but then she'll want to play Hacky Sack and smoke a bowl with you. This was totally worth the $1,000 you spent to buy boots, a sleeping bag, a tent, and a tiny fold-up stove you couldn't figure out how to turn on. Better Slogan: Liberals Who Actually Drive Stick

Current slogan: Virginia Is for Lovers Everyone who lives in Virginia is a spy, FBI agent, congressperson, or general all-time best lover. That means Virginia contains a hotbed of sexy swingers. The state has such an extraordinary amount of pent-up non-monogamous, sex-positive energy, it doesn't allow its governors to serve consecutive terms in office. Never stop playing the field, Virginia. Better slogan: Wink, Wink

Current slogan: Washington: The State While it is important to differentiate between the District of Columbia and the state, it's a pretty low bar.

What about adding a little font magic:   - WASHINGTON: The State - Washington: The State? - Washington: A State. - Or maybe an anagram: "A Tan Teat's Showing" Better slogan: Don't Ask About Kurt Cobain -- We Have Pinot Noir Now!

West Virginia

Current slogan: Wild, Wonderful West Virginia According to its tourism website, West Virginia is a place to make childhood memories. Slightly blurry, distant memories that likely end in a trip to the ER, which turn out to be pretty great memories after all, when you're taking off your shirt and answering onlookers' questions about those wild, wonderful surgical scars criss-crossing your torso. Better slogan: Only Makes You Stronger

Current slogan: Stay Just a Little Bit Longer The slogan of a party dying at 11:30pm. Your primary form of hat is a foam piece of cheese, apparently, so how do you guys not throw fun parties? Can that be true? If so, here's a table of average monthly high and low temps in Milwaukee, so you'll have something to keep the party going till 11:45 or so:

Jan: 29/16 Feb: 33/19 Mar: 42/28 Apr: 54/37 May: 65/47 June: 75/57 July: 80/64 Aug: 78/63 Sept: 71/55 Oct: 59/43 Nov: 46/32 Dec: 33/20 Better slogan: You Have to Stay a Little Longer -- Your Flight's Been Canceled Due to Inclement Weather

Current slogan: That's Wyoming I always appreciate the humble tourism slogans. "This is who we are, no more, no less. Love us, or leave us."  

I imagine Wyoming as a Gold Rush-era, half-renovated wooden opera house, hosting a teenaged cello virtuoso. She plays Bach, Sonata in G & D minor. A few passing cowboys remove their hats out of respect, stopping into the theater because they heard beauty and couldn't help their curiosity. They shed tears of amazement that leave clean streaks down their dusty, chapped cheeks. "Ain't never heard a fiddle like that," one says. The rest nod, look at the floor, and sniff, once, real hard. Better slogan: Almost Nothing Lives Here

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Tourism Slogans for Every Country in the World: From Catchy to Cringeworthy

You guys — I have gone down a rabbit hole. 🤦🏻‍♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here !).

Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!

It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.

Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).

A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).

Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….

Table of Contents

Worst Country Tourism Slogans

Armenia – Visit Armenia, It is Beautiful

Straight to the point but I feel like Armenia kind of mailed it in on this one.

Explore Armenia

Brazil – Visit and Love Us

Sounds a bit needy to me, Brazil.

Explore Brazil

Brunei Darussalam – Abode of Peace

Interesting slogan for a country known for its human rights violations…

Explore Brunei Darussalam

El Salvador – El Salvador: Impressive!

I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.

Explore El Salvador

Finland – I Wish I Was in Finland

Putting the words in tourists’ mouths…

Explore Finland

Gibraltar (UK) – Time to be Enlightened

I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?

Explore Gibraltar

Honduras – Everything is Here

Bold claim, Honduras.

Explore Honduras

Hungary – WOW Hungary

WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?

Explore Hungary

Indonesia – Wonderful Indonesia

I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…

Explore Indonesia

Iran – You Are Invited

Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.

Explore Iran

Jordan – Yes, It’s Jordan

Jordan’s getting a bit cocky here if you ask me…

Explore Jordan

Luxembourg – Live Your Unexpected Luxembourg

I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.

Explore Luxembourg

Montserrat (UK) – Come. We Have Time for You.

It’s actually so bad that it’s kind of good.

Explore Montserrat

The Netherlands – The Original Cool

I think I’m missing something. What does this even mean?

Explore The Netherlands

Paraguay – You Have to Feel It!

Feel what? A bit forward for a first date.

Explore Paraguay

Slovakia – Travel in Slovakia – Good Idea

I actually secretly love how cringeworthy this one is…

Explore Slovakia

Syria – Always Beautiful

Really, Syria? The decades of civil war might imply otherwise.

Explore Syria

Tunisia – I Feel Like Tunisia

What does this even mean?!

Explore Tunisia

United States – All Within Your Reach

America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.

Explore the United States

Uruguay – Uruguay Natural

Huh? I don’t get it.

Explore Uruguay

Best Country Tourism Slogans

Anguilla (UK) – Tranquillity Wrapped in Blue

This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.

Explore Anguilla

Antigua and Barbuda  – The Beach is Just the Beginning

I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.

Explore Antigua and Barbuda

Austria – Arrive and Revive

This just sounds so refreshing!

Explore Austria

Bhutan – Happiness is a Place

Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…

Explore Bhutan

Cape Verde – No Stress

Sounds good to me!

Explore Cape Verde

Denmark – The Happiest Place on Earth

If you’ve got it, flaunt it.

Explore Denmark

Djibouti – Djibeauty

See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.

Explore Djibouti

Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable

I’m all about the hidden gems so sign me up!

Explore Faroe Islands

Fiji – Where Happiness Finds You

Yes, please. 🙋🏻‍♀️

Explore Fiji

Kiribati – For Travellers

The implication is that Kiribati is for travelers, NOT tourists. And I like it.

Explore Kiribati

Montenegro – Wild Beauty

Something about this slogan just resonates with me.

Explore Montenegro

Morocco – Much Mor

Clever, Morocco.

Explore Morocco

Mozambique – Explore the Unexplored!

My kind of traveling!

Explore Mozambique

Nigeria – Good People, Great Nation

I just love the country pride and it actually really makes me want to visit.

Explore Nigeria

Oman – Beauty Has an Address

Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.

Explore Oman

Philippines – It’s More Fun in the Philippines

Enticing…I’d like to find out if this is true!

Explore Philippines

Tajikistan – Feel the Friendship

Sounds lovely, Tajikistan.

Explore Tajikistan

Timor-Leste – Explore the Undiscovered

Hidden gems are my jam. One day, Timor-Leste, one day.

Explore Timor-Leste

Ukraine – It’s All About U

I love both the play on words and the inviting sentiment here!

Explore Ukraine

Uzbekistan – Naturally Irresistible!

From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.

Explore Uzbekistan

Complete List of Tourism Slogans by Country

Afghanistan – N/A

Albania – Go Your Own Way

Algeria – Tourism for Everybody

American Samoa (US) – N/A

Angola – Country of the Future

Andorra – The Pyrenean Country

Antarctica – The White Continent

Argentina – Beats to Your Rhythm

Artsakh (Armenia) – A Hidden Treasure

Aruba (Netherlands) – One Happy Island

Australia – Come Live Australia’s PhilAUSophy

Azerbaijan – Take Another Look

Bahamas – Fly Away

Bahrain – Ours. Yours. Bahrain.

Bangladesh – Beautiful Bangladesh

Barbados – Brilliant Barbados

Belarus – Hospitality Without Borders

Belgium – The Place to Be

Belize – Belize is a Curious Place

Benin – N/A

Bermuda (UK) – So Much More

Bolivia – Bolivia Awaits You

Bonaire (Netherlands) – Once a Visitor Always a Friend

Bosnia and Herzegovina – The Heart of SE Europe

Botswana – Our Pride, Your Destination

Brazil – Brazil. Visit and Love Us

Bulgaria – A Discovery to Share

Burkina Faso – N/A

Burundi – Beautiful Burundi

Cabo Verde – No Stress

Cambodia – Kingdom of Wonder

Cameroon – Africa in Miniature

Canada – Keep Exploring

Cayman Islands (UK) – Dream in Cayman

Central African Republic – N/A

Chad – Oasis of the Sahel

Chile – Where the Impossible is Possible

China – Explore the World with Us

Colombia – Colombia is Magical Realism

Comoros – N/A

Congo, Democratic Republic of – N/A

Congo, Republic of – N/A

Cook Islands (New Zealand) – Love A Little Paradise

Costa Rica – Essential Costa Rica

Côte d’Ivoire – N/A

Croatia – Full of Life

Cuba – Autentica Cuba

Curaçao (Netherlands) – Curacao: Real. Different.

Cyprus – Cyprus in Your Heart

Czech Republic – Land of Stories

Dominica – The Nature Island

Dominican Republic – Dominican Republic Has It All

East Timor – Being First Has Its Rewards

Ecuador – All You Need is Ecuador

Egypt – Where It All Begins

England – Discover Your England

Equatorial Guinea – N/A

Eritrea – N/A

Estonia – Epic Estonia

Eswatini – A Royal Experience

Ethiopia – Land of Origins

Falkland Islands (UK) – Desire the Right

France – Rendez Vous en France

French Guiana (France) – N/A

French Polynesia (France) – Reconnect with the World

Gabon – N/A

Gambia – The Smiling Coast of Africa

Georgia – For the Best Moments of Your Life

Germany – Simply Inspiring

Ghana – Culture, Warmth, and Much More

Greece – Always in Season

Greenland (Denmark) – N/A

Grenada – Pure Grenada: The Spice of the Caribbean

Guadeloupe (France) – The French Caribbean Archipelago

Guam (US) – Where America’s Day Begins

Guatemala – Heart of the Mayan World

Guinea – N/A

Guinea-Bissau – N/A

Guyana – South America, Undiscovered

Haiti – Experience It!

Hong Kong (China) – Best of It All, It’s in Hong Kong

Iceland – Inspired by Iceland

India – Incredible India

Iraq – The Other Iraq (Kurdistan)

Ireland – Jump into Ireland

Israel – Land of Creation

Italy – Made in Italy

Jamaica – Heartbeat of the World

Japan – Endless Discovery

Kazakhstan – The Land of Wonders

Kenya – Magical Kenya

Kosovo – N/A

Kuwait – Pearl of the Gulf

Kyrgyzstan – So Much to Discover!

Lao People’s Democratic Republic (Laos) – Simply Beautiful

Latvia – Best Enjoyed Slowly

Lebanon – Passion for Living

Lesotho – The Kingdom in the Sky

Liberia – The Gateway for Tourism

Libya – N/A

Liechtenstein – Experience Princely Moments

Lithuania – Real is Beautiful

Macau (China) – The City of Dreams

Madagascar – A Genuine Island, A World Apart

Malawi – The Warm Heart of Africa

Malaysia – Truly Asia

Maldives – The Sunny Side of Life

Malta – Truly Mediterranean

Marshall Islands – N/A

Martinique (France) – There’s Only One Martinique

Mauritania – N/A

Mauritius – It’s a Pleasure

Mayotte (France) – N/A

Mexico – A World of Its Own

Micronesia (Federated States of) – Experience the Warmth

Moldova – Discover the Routes of Life

Monaco – For You

Mongolia – Nomadic by Nature

Myanmar – Myanmar, Be Enchanted

Namibia – Endless Horizons

Nauru – N/A

Nepal – Lifetime Experiences

Netherlands – The Original Cool

New Caledonia (France) – Pacific Heart

New Zealand – 100% Pure

Nicaragua – I Love You As You Are

Niger – N/A

Niue (New Zealand) – Nowhere Like Us

North Korea – N/A

North Macedonia – North Macedonia Timeless

Northern Mariana Islands (US) – N/A

Norway – Powered by Nature

Oman – Beauty Has An Address

Pakistan – It’s Beautiful, It’s Pakistan

Palau – Pristine Paradise Palau

Palestinian Territories – A Land of the Heart

Panama – Discovered by Nature

Papua New Guinea – A Million Different Journeys

Peru – Land of the Incas

Pitcairn Island (UK) – Come Explore

Poland – Move Your Imagination

Portugal – Europe’s West Coast

Puerto Rico (US) – Ready to Enchant You

Qatar – Qurated for You

Reunion Island (France) – The Ultimate Island

Romania – Explore the Carpathian Garden

Russian Federation – Reveal Your Own Russia

Rwanda – Discover the Land of a Thousand Hills

Saba (Netherlands) – The Unspoiled Queen of the Caribbean

Samoa – Beautiful Samoa

San Marino – San Marino For All

Sao Tome and Principe – N/A

Saudi Arabia – Experience to Discover

Scotland – A Spirit of Its Own

Senegal – N/A

Serbia – My Serbia

Seychelles – Another World

Sierra Leone – The Freedom to Explore

Singapore – Passion Made Possible

Slovenia – I Feel sLOVEnia

Solomon Islands – Solomon Is.

Somalia – N/A

South Africa – Inspiring New Ways

South Korea – Imagine Your Korea

South Sudan – N/A

Spain – #spainindetail

Sri Lanka – So Sri Lanka

St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure

St. Kitts and Nevis – Follow Your Heart

St. Lucia – Let Her Inspire You

St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island

St. Vincent and the Grenadines – The Caribbean You’re Looking For

Sudan – N/A

Suriname – A Colorful Experience…Exotic Beyond Words

Sweden – N/A

Switzerland – Get Natural

Taiwan – The Heart of Asia

Tanzania – The Soul of Africa

Thailand – Amazing Thailand: It Begins with the People

Tibet (China) – Take a Trip to the Holy Land

Tonga – The True South Pacific

Trinidad and Tobago – Go Beyond Ordinary

Turkey – Be Our Guest

Turkmenistan – The Heart of the Great Silk Road

Turks and Caicos Islands (UK) – Beautiful by Nature

Tuvalu – Timeless Tuvalu

Uganda – The Pearl of Africa

United Arab Emirates – Discover All That’s Possible

United Kingdom – Home of Amazing Moments

United States of America – All Within Your Reach

Vanuatu – Discover What Matters

Vatican City – N/A

Venezuela – Venezuela is Your Destination!

Vietnam – Timeless Charm

Virgin Islands (UK) – Nature’s Little Secrets

Virgin Islands (US) – Visit To Be Inspired

Wales – #findyourepic

Wallis and Futuna Islands (France) – Islands of Hidden Treasures

Yemen – N/A

Zambia – Let’s Explore

Zimbabwe – A World of Wonders

Which tourism slogan makes you want to visit that country the most and why?

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About Laura

Laura is an avid traveler who aspires to live a life filled with adventure and a dash of luxury and hopes to inspire others to do the same. She seems to consistently be drawn to lesser-traveled hidden "pearls" and loves to give these under-the-radar places the credit they are due. Laura can often be found on the ski slopes in the winter and is obsessed with all activities involving water...and mac and cheese...and Golden Retrievers.

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Tourism Taglines of Every Country In The World

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What is the first thing that comes to your mind when you think of a holiday destination?

It may be its scenery, its culture or so on but I can say that there are some tourism slogans that reflect the true essence of a place where some may be amusing, some can leave a broad grin on your face or some, a wistful one.

We all know that every country in the world hires its own advertising agency to come up with some fancy tourism slogans to attract tourists from not only within the country but from all over the world.

And in fact, these slogans have so far done a good job of sweeping the imperfections under the carpet while painting a dreamy picture of them to the outsiders.

For example – I really like the tourism slogan of Norway which is “Powered by Nature”.

Now , I have tried to bring “Tourism Slogans of Every Country In The World” to one place that’s also continent wise which will be easy for you to find out.

So, take a look at these tourism slogans from different countries in the world.

Here are the Tourism Taglines of Every Country In The World Continent Wise.

 *AFRICAN COUNTRIES*

Surrounded by water from all directions, Africa is a continent with clearly defined borders. In the north it is separated from Europe by the Mediterranean Sea, in the northeast, is separated from Asia by the Suez Canal and farther by the Red Sea. From the east and southeast, it is surrounded by the Indian Ocean, from the west by the Atlantic Ocean.

Colorful Morocco is in the first place among the most popular travel spots in this part of the world, the second place belongs to South Africa , followed by Egypt and Tunisia .

Here are the African Countries With Their Tourism Taglines: 

 *ASIAN COUNTRIES*

Being the biggest continent in the world, Asia occupies the eastern part of the single Eurasian landmass. Surrounded by the Arctic Ocean from the north, by the Pacific Ocean from the east, and by the Indian Ocean from the south, it is separated from Africa by Suez Canal.

The Mediterranean Sea and the Black Sea separate Asia from Europe, farther the overland border runs through the Caucasus Mountains, the Caspian Sea, the Ural River, and the Ural Mountains.

The most visited tourist country in this region is China as a huge cultural center, followed by no less popular destinations like India , Thailand , Malaysia, and  Turkey .

Here are the Asian Countries With Their Tourism Taglines: 

*AUSTRALIA & OCEANIA COUNTRIES*

The smallest continent in the world, called Australia and Oceania , is surrounded by the Indian, Southern, and Pacific Oceans.

It includes the entire Australian mainland, such big islands as New Zealand, Tasmania, New Guinea (only its eastern half), and many thousands of tiny, tropical islands of Melanesia, Micronesia, and Polynesia regions, scattered throughout the South Pacific.

The most visited tourist destinations in this part of the world are the Australian cities of Sydney and Melbourne , the famous beach resorts of the Gold Coast. The best natural attraction is the Great Barrier Reef, and popular island holiday destinations are Fiji and Bora Bora .

Here are the Australia & Oceania Countries With Their Tourism Taglines:

*EUROPEAN COUNTRIES*

Europe is a unique continent, which is not surrounded by water from all directions and has an overland border with neighboring Asia.

Physiographically, it occupies the northwestern part of the large landmass known as Eurasia and surrounded from the north by the Arctic Ocean, from the west by the Atlantic Ocean, from the south by the Mediterranean Sea, and from the southeast by the Black Sea.

The most visited travel destination in this part of the world is France with its capital Paris as the best place of interest, followed by Spain , Italy , the United Kingdom , and Germany .

Here are the European Countries With Their Tourism Taglines:

*NORTH AMERICAN COUNTRIES*

Occupying the northern part of the large supercontinent known as the Americas or New World, North America is surrounded by the Arctic Ocean from the north and by the Atlantic Ocean from the east, by the Pacific Ocean from the west and south.

It has an overland border with the South American continent, which runs along the state boundary between Panama and Colombia.

Among the most visited North American countries the number one is the USA , where New York City is considered the most attractive landmark for travelers, further followed by Mexico and Canada .

Here are the North American Countries With Their Tourism Taglines: 

*SOUTH AMERICAN COUNTRIES*

This continent occupies the entire southern part of the supercontinent of the Americas, that’s why is called South America .

It is surrounded by the Pacific Ocean from the west, by the Atlantic Ocean from the east and north, by the Caribbean Sea from the northwest, and connected with North America in the northeast part. An overland border between two continents stretches along the Panama-Colombian state boundary.

As for travel, the most visited among the South American countries are Brazil , Argentina , and Peru , the last one is the home of the region’s most famous tourist attraction Machu Picchu , the mysterious city of the Incas.

Here are the South American Countries With Their Tourism Taglines: 

( Note:  Russia, Kazakhstan, Azerbaijan, Georgia, and Turkey are on both continents which are transcontinental countries, partially located in both Europe and Asia called Eurasia that why I have mentioned these countries in both continents Asia and Europe. Armenia and Cyprus politically are considered European countries, though geographically they are located in the West Asia territory.)

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You might also enjoy:

South American Countries With Their Tourism Taglines

7 Asian Visa Free Countries For Indians

20 Travel Hacks that even Frequent Fliers Don’t Know

How to Reach Miramar Beach – Panjim (Goa)

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Fact sheet: 2022 national travel and tourism strategy, office of public affairs.

The 2022 National Travel and Tourism Strategy was released on June 6, 2022, by U.S. Secretary of Commerce Gina M. Raimondo on behalf of the Tourism Policy Council (TPC). The new strategy focuses the full efforts of the federal government to promote the United States as a premier destination grounded in the breadth and diversity of our communities, and to foster a sector that drives economic growth, creates good jobs, and bolsters conservation and sustainability. Drawing on engagement and capabilities from across the federal government, the strategy aims to support broad-based economic growth in travel and tourism across the United States, its territories, and the District of Columbia.

The federal government will work to implement the strategy under the leadership of the TPC and in partnership with the private sector, aiming toward an ambitious five-year goal of increasing American jobs by attracting and welcoming 90 million international visitors, who we estimate will spend $279 billion, annually by 2027.

The new National Travel and Tourism Strategy supports growth and competitiveness for an industry that, prior to the COVID-19 pandemic, generated $1.9 trillion in economic output and supported 9.5 million American jobs. Also, in 2019, nearly 80 million international travelers visited the United States and contributed nearly $240 billion to the U.S. economy, making the United States the global leader in revenue from international travel and tourism. As the top services export for the United States that year, travel and tourism generated a $53.4 billion trade surplus and supported 1 million jobs in the United States.

The strategy follows a four-point approach:

• Promoting the United States as a Travel Destination Goal : Leverage existing programs and assets to promote the United States to international visitors and broaden marketing efforts to encourage visitation to underserved communities.
• Facilitating Travel to and Within the United States Goal : Reduce barriers to trade in travel services and make it safer and more efficient for visitors to enter and travel within the United States.
• Ensuring Diverse, Inclusive, and Accessible Tourism Experiences Goal : Extend the benefits of travel and tourism by supporting the development of diverse tourism products, focusing on under-served communities and populations. Address the financial and workplace needs of travel and tourism businesses, supporting destination communities as they grow their tourism economies. Deliver world-class experiences and customer service at federal lands and waters that showcase the nation’s assets while protecting them for future generations.
• Fostering Resilient and Sustainable Travel and Tourism Goal : Reduce travel and tourism’s contributions to climate change and build a travel and tourism sector that is resilient to natural disasters, public health threats, and the impacts of climate change. Build a sustainable sector that integrates protecting natural resources, supporting the tourism economy, and ensuring equitable development.

Travel and Tourism Fast Facts

• The travel and tourism industry supported 9.5 million American jobs through $1.9 trillion of economic activity in 2019. In fact, 1 in every 20 jobs in the United States was either directly or indirectly supported by travel and tourism. These jobs can be found in industries like lodging, food services, arts, entertainment, recreation, transportation, and education.
• Travel and tourism was the top services export for the United States in 2019, generating a $53.4 billion trade surplus.
• The travel and tourism industry was one of the U.S. business sectors hardest hit by the COVID-19 pandemic and subsequent health and travel restrictions, with travel exports decreasing nearly 65% from 2019 to 2020. 
• The decline in travel and tourism contributed heavily to unemployment; leisure and hospitality lost 8.2 million jobs between February and April 2020 alone, accounting for 37% of the decline in overall nonfarm employment during that time. 
• By 2021, the rollout of vaccines and lifting of international and domestic restrictions allowed travel and tourism to begin its recovery. International arrivals to the United States grew to 22.1 million in 2021, up from 19.2 million in 2020. Spending by international visitors also grew, reaching $81.0 billion, or 34 percent of 2019’s total.

More about the Tourism Policy Council and the 2022 National Travel and Tourism Strategy

Created by Congress and chaired by Secretary Raimondo, the Tourism Policy Council (TPC) is the interagency council charged with coordinating national policies and programs relating to travel and tourism. At the direction of Secretary Raimondo, the TPC created a new five-year strategy to focus U.S. government efforts in support of the travel and tourism sector which has been deeply and disproportionately affected by the COVID-19 pandemic.

Read the full strategy here

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The world's tourism slogans - mapped

A catchphrase may not say a lot about a country, but some nations know a snappy soundbite when they see one. A holiday website has mapped every slogan in the world – which will tempt you to visit?

It’s a challenge for even the most creative and blue-sky-thinking marketing person: how do you sum up your amazing (or possibly not-so-amazing) country in a slogan of just four words or so?

Holiday deals website FamilyBreakFinder has collected every country’s tourism slogan and plotted them on a new map (although 38 don’t have one, including North Korea and, more surprisingly, Sweden) – an amusing insight into how countries try to sell themselves.

Some countries go for the plain and simple, such as “Travel in Slovakia – good idea” or “Visit Armenia, it is beautiful”. Others plump for something a bit more poetic, like “Colombia is magic realism” (a nod to Gabriel García Márquez, one of the country’s famous sons) or Bhutan’s “Happiness is a place”.

Then there are the jokers –Djibouti’s “Djibeauty”, the not-entirely-grammatical “Think Hungary more than expected” and the downright obscure “El Salvador – The 45 Minute Country”.

Alliteration is a favourite ploy to whet your wanderlust – think “Beautiful Bangladesh” and “Brilliant Barbados” – while some hope their sheer enthusiasm (plus liberal use of exclamation marks and we’re-so-now hashtags) will win you over: take a bow Lithuania’s “See it! Feel it! Love it!” and Britain’s over-excited “#OMGB – home of amazing moments”.

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487 catchy tourism slogans and tourism day slogans.

Tourism is on hype since the world has become more and more global. It is the pillar of the economy, generating revenue and creating job opportunities, and it is great for local businesses. It is also an amazing phenomenon to promote cultural diversity when people interact with each other around the world, promoting peace. It is a gateway for individuals to relax, take a break or vacation. Hence if you want to promote tourism among your peers and for your country or community, this article is for you. Tourism slogans are very impactful tools. They capture the public’s attention and inspire them to travel to beautiful places worldwide. They will help you grab the attention of tourists in this very competitive tourism industry.

You can use these tourism slogans on social media or digital advertising campaigns. You can also display them on billboards, posters, banners, pamphlets, and brochures or partner with restaurants and organizations to display them on their products. The constant reminder through these means will ultimately attract their attention and persuade them to tour your place or country. Social media is one great way to capture the attention of youth, which nowadays is all about exploring and freelancing digital photography and exploration. Use different means of promotion to attract different fractions of the population.

Table of Contents

Catchy Tourism Slogans

Big Country.

Beyond Words.

Come to Life.

Enjoy the show.

Eternally Yours.

Beauty Amplified.

Enjoy the freedom!

Escape completely.

A different light.

A tradition of excellence.

A signature of excellence.

Awaken To A Different World.

Best under the Australian sky.

A world within. A state apart.

Everything else is in the shade.

A whole world on a single island.

Better prices. Exceptional people.

Big agency deals. Small agency feel.

Beautiful one day, perfect the next.

A Destination for the New Millennium.

Eat, drink, and be happy. Ride the rails!

Creative Holidays. Create your kind of holiday.

National Tourism Day Slogans

The dates of national tourism can vary depending on the country. These national tourism day slogans will help promote the tourist’s special places in your country. This day has an immense effect on tourism. It provides a platform to talk about tourism and sheds light on why it is important to promote tourism. It also appreciates the organization, individuals and leaders who promote and bring out the country’s positive image in front of the world.

Overall, it is a day with positive vibes and great potential. If you too want to encourage people to visit your country, celebrate the day. Spread information about what your place offers with the help of the following slogans.

Here is a list of National Tourism Day slogans

Travel like there is no tomorrow.

Make traveling a part of your life.

Travel to explore and travel to live.

Never ever miss on a chance to travel.

You learn so much more when you travel.

Travel the world to experience the world.

When you travel, you are learning so much.

Traveling has so much to offer to all of us.

Traveling is the answer to so many questions.

The world is open for us to travel and explore.

Traveling is a beautiful way to live your life.

Travel is a way to live your life to the fullest.

Don’t just read about a place, visit it instead.

Traveling makes you a better person in so many ways.

You see a different world when you step out and travel.

You will have a happy life if you say yes to Traveling.

There is nothing as satisfying to a soul than Traveling.

Traveling opens up your mind and helps you learn many things.

Make the most of your life by Traveling. Happy National Tourism Day.

Catchy Tourism Taglines

Tourism taglines are a powerful marketing tool, creating brand recognition and convincing travelers to explore and discover. A good tourism tagline is instrumental in attracting tourists, and It will also help boost the local economy and position a destination as a must-visit place. So if you too want to promote The Following Tourism taglines should be your go-to:

Forever West.

It’s all here.

Explore Minnesota.

Just a Smile Away.

Happiness on Earth.

Experience Variety.

Georgia on my mind.

God’s own country.

It’s a real pleasure.

Fields of Opportunities.

Great Faces. Great Places.

Honest To Goodness Indiana.

Journey at its luxurious best.

Exploring the world in comfort.

It’s Like A Whole Other Country

It’s more fun in the Philippines.

Inspiring destinations within your reach.

Exclusive holidays for the single traveler.

Tourism Slogans Of The World

Tourism slogans of the world represent the creativity and diversity of places across the globe. They represent the essence of a place, and these slogans leave a lasting impression. Each country seeks to create a unique identity through its tourism slogan, reflecting the natural beauty and cultural richness. Whether it’s “Land of the Rising Sun,” or “Uncover the Unexpected,” these slogans communicate a sense of curiosity and adventure in the hearts of travelers. If you want to spark such curiosity, this section is for you.

Here is a list of Tourism slogans of the world.

Life Elevated.

New Mexico True.

Sweet Home Alabama

Made in Tennessee.

Pick Your Passion.

Take me to the top.

The Land that Sings.

Still Revolutionary.

More than the usual.

One aim, excellence.

Oceans of experience.

Must be the sunshine.

Live Free & _________.

State of Independence.

The Grand Canyon State.

Positively Transforming.

The Island of Memories…

Live your myth in Greece.

Let us show you the world!

The Island for All Seasons.

The Heartland of the Baltic.

The best way to see America!

Mile after magnificent mile.

Let your soul and spirit fly.

Relaxed, friendly and informal.

The Mediterranean as it once was.

Rail trips to here, there and everywhere!

Relax… You’re with us! We make it simple.

Manly. Seven Miles from Sydney, a Thousand Miles from Care…

Here are some State Tourism Slogans

Unbridled Spirit.

You’ve arrived.

We Love Dreamers.

The Natural State.

There’s only one.

Your world. Your way.

Ultimate in Diversity.

Virginia is for lovers.

The value of experience.

Where family fun begins.

There’s no place like it.

Unforgettable rail journeys.

We live it. You’ll love it.

There is no place like Kansas.

Too much fun for just one day.

Travel with a clear conscience.

You’ll love where we take you.

Tourism Mottos

A tourism motto is core values and unique selling points. It shapes the tourism industry’s approach and guides them along with setting the tone for travelers’ experiences. The tourism motto invites individuals to enjoy themselves in new environments, seek out adventure, and create lifelong memories. It does represent the positivity of all the experiences.

Here are inspiring Tourism Mottos

Love is there at the beach.

Give yourself precious time.

Enjoy the views at the beach.

Feel the sand under your feet.

Beach is the place for a picnic.

Keep the beach clean for others.

Do not get offended by the waves.

It is better to visit beaches often.

Never disrespect others at the beach.

Splashing waves are waving towards you.

Take some time off and go to the beach.

Waves are coming to take you with them.

Beach is not just a place for a picnic.

Don’t throw away garbage at the beach.

Emotions are there on the beach with you.

Please stay away from the dangerous waves.

Beach ball is the game you enjoy the most.

You can feel the warmth of the sand under you.

This beach is the place where our story starts.

Parties are the best way to celebrate yourself.

Do not breach any other’s privacy at the beach.

We have many memories together here on this beach.

Slogans About Tourist Spots

Slogans about tourist spots attract visitors and promote the uniqueness of a destination. They are powerful marketing tools, creating awareness and generating interest among travelers. Slogans about tourist spots do a great job of branding and positioning a destination, helping it stand out. Let’s find out which slogans about tourist spots will suit you best.

Always there for you where you left me.

Never leave children alone at the beach.

Beach is not a place for children.

Make way others surf at the beach.

Sun shines more at the beach.

Beach is also a source of entertainment.

Flowing with the waves is an emotion.

A normal person should visit the beach.

Beach provides you the best time in your life.

Spend quality time at the beach.

Never try to do stunts with the waves.

Stay away from splashing waves at the beach.

Waves will not allow you to stand there.

Your personal safety matters the most.

It is our duty to cooperate with Baywatch.

Beaches are made for us to visit.

It also provides a tourist view.

Beaches promote tourism in the city.

Have some fun under the sun.

Party is at its peak at the beach.

Slogans For Tourism Company

Slogans for a tourism company shape brand identity and attract customers. It helps generate the interest of the public in the company’s services. In a competitive industry like tourism, a good slogan can catch attention, drive customer engagement, and ultimately lead to business success.

So here is a list of Slogans for Tourism Companies

Enjoy the ride

Dare to dream.

Dare to explore

Let’s get lost.

Find your adventure

The adventures await.

We are all explorers.

Let the journey unfold

Discover something new

Broaden your horizons.

Go beyond the expected.

Vacation without borders

Explore the possibilities

Experience the unexpected

Explore beyond the horizon

Discover the world with us

The world is your playground

We make traveling a pleasure

Discover your own adventure.

Take the journey of a lifetime

A world of possibilities awaits.

The world is yours for the taking.

Don’t just take a vacation, take an adventure

So here is Catchy Philippine Tourism Slogans

Take a trip

Come explore

See the world

Dare to explore.

Live the journey.

Seeing is believing

Get out and explore

A new world awaits.

Get out and explore.

Explore new horizons

The world awaits you

Discover your dreams.

Discover the unknown.

Embark on an adventure

Create your own story.

A journey of discovery

Let’s make a memory.

We make memories happen.

Live a life of adventure

Let your adventures begin

Explore the world with us.

Live life beyond the ordinary

Go on the journey of a lifetime.

Discover the beauty of the world

Life is an adventure, make it yours

Let’s take the road less travelled.

Live the life you’ve always imagined.

Ireland Tourism Slogans

Journey beyond

Join the journey

Life is a journey

Come fly with me.

Explore the world

The world is yours

Take time to explore.

Let us show you around

Get lost in the world.

Make your vacation count

See something different.

Discover what lies beyond

The world is your oyster.

A world of possibilities.

Live life to its fullest.

Travel and discover yourself

Be the change you wish to see

Let’s take life by the horns.

See what’s around the corner.

The journey of a lifetime awaits.

The wonders of the world unveiled

Experience the world in a unique way.

We take you to where you never thought you could go

Poster Tourism Slogans

With their visually appealing designs and compelling messages, poster tourism slogans are powerful tools for advertising and marketing campaigns. Posters with good tourism slogans can instantly grab the viewer’s attention. They can be displayed in various locations, such as travel agencies, airports, hotels, and tourist information centers, capturing the interest of potential travelers and motivating them to visit various destinations.

So here is a list of catchy Poster Tourism Slogans for you!

Be fearless.

Adventure awaits

Explore the unknown

Discover the unseen

Shape your destiny.

We take you further

Go with the experts.

Live, laugh, explore.

Let’s find our way.

Create new experiences

Explore and experience

See the world in color

The world is your oyster

Journey to faraway lands

Experience something new

Venture into the unknown.

Seize the day and explore

Take the road less travelled

Experience a new way of life

Explore all the possibilities

Experience life to the fullest.

Experience life like never before

Discover life’s greatest experiences.

Tourism Destination Slogans

Tourism destination slogans are key in capturing the beauty of a specific location. It highlights the key features, attractions, and experiences that make a destination worth exploring. Whether it’s a beach paradise, a cosmopolitan city, or a mountain retreat, destination slogans aim to convey the distinctive qualities that set a place apart. They are powerful marketing tools and position a destination as a must-visit spot.

Here is a list of Tourism Destination Slogans

Seek the unseen

Take the plunge.

Go with the flow.

A whole new world.

See something new.

The world is yours.

Live your best life.

Explore all you can.

Experience the world

Embrace new cultures.

Life is an adventure.

Expand your horizons.

Explore the world with us

See the world differently

Get lost in the adventure

Experience the unexpected.

Take the trip of a lifetime

Uncover your inner explorer.

Make memories to last a lifetime

Uncover the secrets of the world.

See the world in a whole new light

Let’s explore the world together.

We take you to where you want to go

Life is an adventure, make it count.

Suggestions/Conclusion

Here are some suggestions on how to promote Tourism

• Enhance Infrastructure and Services : Continuously improve infrastructure, transportation, and tourist facilities to ensure visitors’ seamless and enjoyable experiences. Invest in training programs to enhance the quality of services tourism professionals provide.
• Collaborate with Influencers: Partner with travel influencers and bloggers with a significant following and a genuine interest in the destination. Please invite them for familiarization trips and encourage them to share their experiences through blog posts, videos, and social media content.
• Host Events and Festivals : Organize or support events and festivals that showcase the destination’s unique cultural, artistic, or culinary aspects. Such events attract visitors and create a buzz, generating positive word-of-mouth and media coverage.
• Highlight Unique Experiences : Identify the distinctive experiences and attractions that set the destination apart. Emphasize these unique selling points in promotional materials and showcase them through captivating storytelling.
• Enhance Online Reviews and Recommendations: Encourage visitors to leave positive reviews and recommendations on popular review platforms like TripAdvisor, Google Maps, and Yelp. Monitor and respond to reviews promptly, addressing any concerns or issues raised.
• Participate in Travel Trade Shows and Exhibitions : Showcase the destination at national and international travel trade shows and exhibitions. Network with travel agents, tour operators, and industry professionals to generate leads and foster collaborations.
• Collaborate with Government and Tourism Organizations : Work closely with government bodies and organizations to align strategies, secure funding, and implement sustainable tourism practices. Jointly promote the destination through campaigns and initiatives.

Frequently Asked Questions/FAQs

Create A Slogan Promoting the Tourist Spot In Your Place.

Here are a few slogans that you can put the name of your place and promote tourism for.”Experience (Your Place): Unforgettable Journeys Await

(Your Place) lights: Explore, Indulge, and Enchant!”

“(Your Place) Escapades: Uncover Hidden Gems and Create Memories.”

Discover (Your Place): Unveil the Beauty, Embrace the Culture!”

Tapestry of Wonders: Immerse Yourself in Spectacular Beauty.”

“(Your Place): Where Adventure and History Converge!”

Related Articles:

Catchy Travel Agency Slogans Ideas & Best Travel Slogans

Amazing Travel Sayings For Travel Inspiration

Catchy Holiday Sale Slogans and Holiday Marketing Slogans

Catchy Holiday Card Sayings & Funny Holiday Sayings

Having years of experience in writing on general topics from politics to nature. Sharing my insightful knowledge here on slogans hub with marketing and startup experts and showering them with trendy slogans and taglines etc.

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250 Catchy Travel Slogans & Taglines (Ultimate List + Guide!)

Perhaps you've come up with the perfect business idea and name for your business.

Now, it's time to come up with a great slogan to tie all the pieces together. And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.

Your slogan is not only a promise to your customer, but it represents your brand's entire mission. Your slogan tells your customer exactly what you do and why you do it.

We've put together 250 catchy travel slogans & taglines (ultimate list + guide!) + a step-by-step guide on how to come up with a powerful slogan for your brand.

Additionally, we provide you with a free slogan generator to help you find a custom tagline for your brand.

Travel Company Slogan Maker: Tagline and Slogan Generator

Want to come up with your own unique phrase for your travel company?

You can generate hundreds of travel company slogan ideas for free using our slogan and tagline generator.

List of Slogan and Tagline Ideas

Catchy slogans & taglines.

• Don’t Listen To What They Say, Go See.
• Book A Ticket And Just Leave.
• Find A New Possibilities.
• No matter where in the world you want to go, we can help get you there,
• Happiness Is Travelling.
• I (Heart) Ny.
• Escape Completely.
• Caring Your Hobbies.
• Awaken To A Different World.
• Dedicated To Happiness.
• We’ve got it all for you.
• Greatest Reward, Luxury Travel.
• Fuel Your Soul With Travel.
• Jobs fill your pocket, adventures fill your soul.
• Departure Into Unknown Lands.
• Experience The Uncommon Element.
• A Signature Of Excellence.
• Explore the globe with ____.
• All you need is travel.
• Beautiful One Day, Perfect The Next.
• Happiness On Earth.
• Be Consistent.
• A New Sky ,A New Life.
• Enjoy The Freedom!.
• Happiness Is Traveling.
• You’ll be happy to be back.
• Collect Moment.
• Exploring The World In Comfort.
• Beauty, Charm, And Adventure.
• Book With Us And Book It Out Of Here!.
• Where you book matters.
• Adventure Is A Path.
• A Touch Of The Exotic.
• You dream it. We plant it.
• Go, Find,Explore.
• Keep calm and travel on.
• Feed Your Wanderlust.
• Travelling made as easy as a walk in the park!
• Eat Less, Travel More.
• Explore The New Day To Do.
• Excellence In Travel Redefing.
• Specialists in the art of travel.
• We have a world to see.
• Eat Well Travel Often.
• A new sky, a new life.
• Go Anywhere.
• Exclusive Holidays For The Single Traveler.
• God’S Own Country.
• We’re here to take you there.
• Too much fun for just one trip.
• Unrivaled expertise for unique travel experiences
• Sandy beaches to snowy peaks.
• A Different Light.
• Greatest Moments Delivered.
• Explore a new world.
• Making the world your playground.
• When experience counts.
• Better To See Something.
• Fly The Friendly Skies.
• Better Prices Exceptional People.
• Work hard travel harder.
• Adventure You Can .

Popular Slogans & Taglines

• Everything Else Is In The Shade.
• A smiling agent for you.
• Here To Get You There.
• We will take you anywhere.
• Get With Us And Get Away.
• Travel made simple.
• Explore A New Treat.
• Ameristar More Casino More Fun.
• Holidays At Home Are Great.
• Every Trip Is Special Trip.
• Leading you from here to beyond.
• Comforts Of Home.
• Eternally Yours.
• Fill The Thrill Today.
• Dream Explore Discover.
• Dream It , Visit It.
• Great Journeys – Fascinating Places.
• Right there and then.
• Forever West.
• We’ll design the perfect trip.
• Fields Of Opportunities.
• Conquer the world with us.
• Adventure Awaits, Go Find It.
• Air, Sleep, Dreams,.
• Endless Discoveries.
• Go And See All You Possibly Can.
• Your dream travels is just a phone call away!
• Find new roads.
• A More Rewarding Way To Travel.
• Come To Life.
• A Destination For The New Millennium.
• Imagine your dreams.
• Even Better This Year.
• Inspiring Care For Inspire Trip.
• Future memories are booked here.
• Be A Better Visitor.
• Travel in style, mile for mile.
• Make traveling fun.
• Adventures In Living.
• Let us book your next trip.
• Discover Your New Trip.
• Go somewhere.
• Caring You Is Our Business.
• Sky is the limit.
• Let’s plan the trip of your dreams.
• Meet the world.
• Great Faces Great Places.
• Creating memories you will want to revisit.
• It’s time for a new adventure.
• A fresh coat for a fresh start.
• We maximize your vacation experience the right way.
• Enjoy all seasons of world.
• Head In The Clouds.
• Create memories for life.
• Choices You Make.
• Enjoy the beauty of world.
• I Wanna Travel The World.
• Buy Yourself The Freedom.
• See the world in full color.
• Enjoy The Show.
• Answer It Royally.
• Best Under The Australian Sky.
• Travel has never been this easy.

Cool Slogans & Taglines

• Fly Like A Ceo, Pay Like A Temp.
• Eat, Drink And Be Happy Ride The Rails!.
• Creative Holidays Create Your Kind Of Holiday.
• Fly The American Way.
• Happiness on the earth.
• Fun Of The Travel.
• When in doubt, travel.
• A Tradition Of Excellence.
• When you travel, we know the way.
• Don’T Just Book It Thomas Cook It.
• You don’t have to be rich to travel well.
• A Whole World On A Single Island.
• Explore Minnesota.
• We plan. You pack.
• Discover a new place.
• Let’s go travel.
• Find Your Escape.
• Sweet memories come to life again.
• Be one of our frequent travelers.
• Make your dreams come true.
• Explore, Journey, Discover, Adventure.
• Making your heart want to return.
• Don’T Be A Tourist, Be A Traveler.
• Every Day Is Different.
• Add more adventure to your life.
• Let us help you create memories.
• Call It A Dream.
• Grab Fun With Travel.
• Delta Is Ready When You Are.
• Go away with all the stress.
• Explore Dream Discover.
• Catch Our Smile.
• It’s a big world out there, go explore.
• Experience The Excitement!.
• Don’T Forget To Travel.
• Commit To Travel.
• Escape life for a little while.
• Let’s get lift.
• Book A Ticket & Just Leave.
• Keep calm and go around the world.
• Focus On What Makes You Different.
• A New Pulse Of Dream.
• Experience The World.
• Escape with us.
• Get Natural.
• Vacation mood on.
• Where great journey begins.
• The journey matters.
• Get Out There.
• Keep your luggage ready!
• Croissants & Pizza & Sushi & Pad Thai & Tapas.
• Inspiring Destinations Within Your Reach.
• Don’t wait to make unforgettable memories.
• We’ll show you the world.
• Let’s find some beautiful place to get lost.
• Experience Tourism These Are As Education In Themselves.
• Eat Well – Travel Often.
• Have A Safe Trip.
• Fill Those Passport Pages.
• Change the way you travel.
• Adventure Is Worthwhile.
• Georgia On My Mind.

Funny Slogans & Taglines

• Travel better with us.
• Freedom To Do It.
• Experience, Travel.
• One visit is never enough.
• All Aboard For Abroad!.
• Experience Variety.
• We have been … where you want to travel.
• Honest To Goodness Indiana.
• Travel till you alive.
• Stop worrying and enjoy the journey.
• Awesome Is New Space.
• Delta Gets You There We’Re Ready To Fly.
• A Slogan Should Be Standalone.
• Adventure Is Out There.
• Beauty Amplified.
• Go Where You Feel The Most Alive.
• Go, Fly, Roam, Travel,.
• Stop buying things and go travel.
• Work less & travel more.
• Find a new place.
• We make every trip special.
• Keep your adventure alive.
• A World To See.
• Helping You To Visit.
• Let us help you find a new place.
• Time to travel.
• I Love New York.
• Find someplace exotic.
• Golden Eagle Go Where The Winners Go!.
• Escape The Ordinary.
• Unforgettable Memories & Incredible Adventure.
• Take a journey into yourself.
• A New Point Of View.
• See something different.
• Everything For Travel.
• Discover A Different World….
• Beautiful places await.
• Consider Your Target Market.
• Adventures Fill Soul.
• Harrah’S, Oh Yeah!.
• Somewhere worth visiting.
• Dreams For All Seasons.
• A World Within A State Apart.
• Caring for you wherever you want.
• Be An Adventurer.
• Make your vacation magical.
• Fill The Places.
• A Symbol Of Freedom.
• The next level of travel.
• Big Agency Deals Small Agency Feel.
• We understand. We plan.
• Casino Pauma The Players Oasis.
• Beyond Words.
• Travel is always a good idea.
• Travel to live. Live to travel.
• The Ultimate Travel Machine.
• Much Racings Are What We Do
• Long Travel, Satisfaction Guaranteed
• Travel, The Problem Solver.
• Kids Will Do Anything For Travel.
• Got Travel?
• Travels With Research

Tagline For Travel Brochure

• Experience the world, one journey at a time.
• Where adventure awaits at every turn.
• Escape the ordinary and discover the extraordinary.
• Find your wanderlust with us.
• Explore new horizons and create lasting memories.
• See the world through fresh eyes.
• Let us take you on a journey of a lifetime.
• Discover the beauty of the world, one destination at a time.
• Find your next adventure with us.
• Journey to the unknown and create unforgettable memories.
• Escape the every day and discover new cultures.
• Let us guide you on your next great adventure.
• Embrace the unknown and explore the world.
• Life is a journey, let us help you make the most of it.
• Experience the magic of travel with us.
• Discover the world's hidden gems with us.
• See the world in a new light.
• Find your next great adventure with us.
• Escape the routine and discover new horizons.
• Experience the world's beauty and diversity with us.
• Let us show you the world in a whole new way.
• Find your adventure and create lasting memories with us.
• Dare to explore the unknown with us.
• Discover the world's hidden treasures with us.
• Escape to new horizons and create unforgettable experiences.
• Find your next great escape with us.
• Experience the world's beauty and wonder with us.
• Let us guide you on your journey of discovery.
• Find your next adventure in the most unexpected places.
• Explore the world's diverse cultures and landscapes with us.
• Discover the magic of travel and create lasting memories.
• Find your next great escape and create unforgettable experiences.
• Escape every day and discover new horizons with us.
• Experience the world's beauty and diversity in a whole new way.
• Let us guide you on the journey of a lifetime.
• Find adventure and create lasting memories in the most unexpected places.
• Explore the world's hidden gems and create unforgettable experiences.
• Dare to discover the unknown with us.
• Find your wanderlust and escape to new horizons with us.
• Experience the magic of travel and discover new cultures.
• Find your next great adventure and create lasting memories.
• Escape the routine and discover new horizons with us.
• Discover the world's hidden treasures and create unforgettable experiences.
• Let us guide you on your journey of discovery and adventure.

Catchy Travel Words

• Discovering
• Backpacking
• Vacationing
• Sightseeing

Learn more about starting a travel company :

Where to start?

-> Travel company plan -> How to finance a travel company? -> How much does it cost to start a travel company? -> Pros and cons of a travel company

Need inspiration?

-> Other travel company success stories -> Examples of established travel company -> Marketing ideas for a travel company -> Travel company names -> Travel company Instagram bios

Other resources

-> Profitability of a travel company -> Travel company tips -> Blog post ideas for a travel company -> Travel company quotes

Guide: How To Come Up With A Slogan For Your Travel Company

Why is your slogan important.

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.

Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your travel company.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business , your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

• Explain the target customer you are catering your services towards
• What problem do you solve?
• How do you make other people, clients or your employer look good?
• Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

• Ask for feedback on a Facebook group
• Niche forums
• Twitter communities
• Product Hunt
• Test a few different slogan(s) on Facebook Ads and see what performs best
• Ask a stranger at your coffee shop!

Examples of Great Slogans And Taglines

Needing a little inspo? We put together a list of some of the best slogans and taglines of all times.

Each phrase offers all the key aspects we discussed above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

• Adidas – Impossible is nothing
• Ajax – Stronger than dirt
• Airbnb – Belong anywhere
• Alka Seltzer – I can't believe I ate the whole thing
• Allstate – You're in good hands
• American Express – Don't leave home without it
• Apple – Think different
• Avis – We try harder
• BMW – The ultimate driving machine
• Bounty – The quicker picker-upper
• Burger King – Have it your way
• Campbell's Soup – Mmm, mmm good!
• Capital One – What's in your wallet?
• Chevrolet – The heartbeat of America
• Clairol – Does she or doesn't she?
• Coca-Cola – Open happiness
• De Beers – A diamond is forever
• Disneyland – The happiest place on earth
• Dunkin' Donuts – America runs on Dunkin'
• Energizer – It keeps going… and going… and going
• Facebook – Move fast and break things
• Fed-Ex - When it absolutely, positively has to be there overnight
• Frosted Flakes – They're grrrrrrreat!
• Gatorade – Is it in you?
• Geico – So easy a caveman can do it
• General Electric – We bring good things to life
• Google – Don't be evil
• John Deere – Nothing runs like a deer
• Kay Jewelers – Every kiss begins with Kay

Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

Visit Starter Story for more insight on how to start your business!

• 900+ Best Travel Instagram Bios [2024] 1 of 13
• 150+ Travel Blog Post Ideas & Topics [2024] 2 of 13
• 106 Marketing Ideas For A Travel Company (2024) 3 of 13
• How To Finance A Travel Company? [2024] 4 of 13
• Travel Company Business Plan (Why You Need One & How to Write It) 5 of 13
• 121+ Best Quotes For Your Travel Company [2024] 6 of 13
• 700+ Creative Travel Company Names 7 of 13
• 49 Trending Travel Company Businesses [2024] 8 of 13
• 36 Pros & Cons Of Starting A Travel Company (2024) 9 of 13
• 25 Travel Company Success Stories [2024] 10 of 13
• How Much Does It Cost To Start A Travel Company? (In 2024) 11 of 13
• How Profitable Is A Travel Company? (Updated for 2024) 12 of 13
• 2 Tips For Starting A Successful Travel Company (2024) 13 of 13

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National travel and tourism week.

Nationwide, United States

National Travel and Tourism Week (NTTW) is an annual celebration that underscores travel’s essential role in driving our nation's economy, cultivating vibrant communities and forging connections.

Established in 1983, NTTW has become a cherished tradition, celebrating the U.S. travel community and highlighting how travel stimulates economic growth, creates quality jobs, inspires new businesses and elevates the quality of life for Americans every day.

Get ready to celebrate NTTW from May 19-25, 2024.

While NTTW has historically been celebrated during the first full week of May, this year’s NTTW dates were shifted due to a conflict with U.S. Travel’s IPW.

View the toolkit resources. 

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50 Catchy Travel Slogans For 5 Profitable Niches(Detailed)

Last Updated on March 5, 2024 by The Digital Travel Expert

Discover the ultimate guide featuring 50 catchy travel slogans and taglines curated for 5 lucrative niches, perfect for optimizing your marketing strategies and captivating your target audience.

Are you looking to boost your travel business’s online presence and stand out in the crowded travel industry? Crafting perfect travel slogans for your brand can play a crucial role in enhancing your social media marketing, SEO efforts, and overall branding strategy.

In this blog post, we’ll explore how to find the perfect slogans and taglines for your travel niche and discuss their importance in various aspects of your business.

Table of Contents

Finding The Best Travel Slogans

1. Know Your Audience : Understand who your target audience is and what appeals to them. Do they seek adventure, prefer luxury, prioritize budget-friendly options, or plan family vacations? Tailor your slogans to resonate with their interests and preferences.

2. Highlight Unique Selling Points : Identify what sets your travel business apart from competitors. Whether it’s personalized experiences, unbeatable prices, eco-friendly initiatives, or exceptional customer service, incorporate these unique selling points into your travel slogans to make them memorable.

3. Brainstorm Creative Ideas : Gather your team and brainstorm a list of potential slogans and taglines. Encourage creativity and think outside the box. Consider using puns, alliteration, rhymes, or cultural references to make your slogans stand out.

4. Keep it Short and Sweet : Aim for brevity and clarity in your slogans. Ideally, they should be concise enough to be memorable yet impactful enough to convey your brand message effectively. Avoid long-winded phrases that may confuse or lose the attention of your audience.

5. Test for Effectiveness : Once you’ve narrowed down your list of slogans, test them with a focus group or through online surveys. Pay attention to which slogans resonate the most with participants and evoke the desired emotions or responses.

The Importance of Creative Travel Slogans

1. Enhanced Brand Recognition : Catchy slogans and taglines help to differentiate your travel business from competitors and create a lasting impression in the minds of consumers. Consistently using these phrases across your marketing channels reinforces brand recognition and strengthens brand recall.

2. Effective Social Media Marketing : In the age of social media, attention spans are shorter than ever. Catchy slogans and taglines can grab the attention of users scrolling through their feeds and encourage them to engage with your content. Incorporate your travel slogans into social media posts, hashtags, and visual content to increase visibility and engagement.

3. Improved SEO Performance : Including relevant keywords and phrases in your slogans and taglines can boost your travel business’s search engine optimization (SEO) efforts. When users search for travel-related terms online, having optimized slogans and taglines increases the likelihood of your website appearing higher in search engine results pages (SERPs).

4. Consistent Brand Messaging : Slogans and taglines serve as a succinct summary of your brand’s identity, values, and offerings. By crafting compelling slogans that align with your brand’s ethos, you ensure consistency in your messaging across all marketing channels. This consistency builds trust and credibility with consumers.

5. Fit for the Travel and Hospitality Niches : The travel and hospitality industry is highly competitive, with countless businesses vying for travelers’ attention. Catchy slogans and taglines allow your travel business to carve out a niche and establish a memorable presence in the market. Whether you specialize in luxury getaways, adventure tours, or budget accommodations, your slogans can effectively communicate what sets you apart.

Takeaway : Crafting perfect travel slogans with a resonating description is essential for standing out in the travel industry, driving engagement on social media, improving SEO performance, and reinforcing brand identity.

By investing time and creativity into developing memorable slogans, you can elevate your travel business’s marketing efforts and leave a lasting impression on travelers worldwide.

Catchy Slogans for Luxury Travel Experiences

Luxury travel experiences cater to affluent travelers who desire bespoke and lavish vacations. These experiences often include opulent amenities, exclusive access, and personalized services tailored to the individual’s preferences and desires. Examples of such experiences include luxury cruises, private island getaways, and VIP tours that offer unparalleled levels of comfort, convenience, and indulgence.

10 unique slogans and taglines for luxury travel experiences.

Powerful slogans for Adventure Travel Enthusiasts

Adventure Travel: Serving adrenaline junkies and outdoor enthusiasts with thrilling activities like hiking, mountain biking, rock climbing, and wildlife safaris in remote destinations.

Catchy slogans are vital for adventure travel niches as they succinctly communicate the excitement and allure of their offerings, capturing the attention of adrenaline junkies and outdoor enthusiasts.

These slogans evoke a sense of adventure and exploration, enticing potential customers to embark on thrilling experiences like hiking, mountain biking, rock climbing, and wildlife safaris in remote destinations.

Through effective branding and social media marketing , these slogans help differentiate the company from competitors and establish a strong presence in the adventure travel industry.

Below is an example of Adventure travel slogans to ignite your wanderlust.

These slogans and taglines are designed to evoke a sense of adventure and excitement, enticing travelers to embark on thrilling journeys and explore the unknown.

Inspiring Solo Travel Slogans

Inspiring slogans for solo travel serve as powerful motivators, encouraging individuals to embrace independence and embark on journeys of self-discovery. They evoke a sense of empowerment and liberation, resonating with solo travelers’ desire for meaningful experiences and personal growth.

These travel slogans are essential for branding and marketing efforts, as they convey the unique benefits of solo travel and attract like-minded individuals seeking adventure and exploration.

Here’s a table with 10 inspiring slogans for solo travel:

Great Slogans and Taglines For Family-Friendly Vacations

Travel company slogans for Family-Friendly Vacations hold significant power in conveying the essence of the brand’s commitment to providing enjoyable and memorable experiences for families. They help establish trust and credibility by highlighting the company’s focus on catering to the specific needs and preferences of families, such as kid-friendly accommodations and entertainment options.

A catchy and memorable slogan can also serve as a powerful marketing tool, attracting families who are seeking stress-free and fun-filled vacation options for their next getaway.

Here are 10 examples of family-friendly travel company slogans and taglines

Cute Wedding Destinations Slogans

Travel slogans for niche destination weddings serve to highlight the unique offerings and expertise of wedding planning services tailored to couples seeking exotic and memorable ceremonies .

These slogans emphasize the allure of picturesque settings, personalized experiences, and stress-free planning, appealing to couples who desire an unforgettable destination wedding experience.

By incorporating keywords related to exotic locations and wedding themes, these slogans and taglines effectively attract couples seeking to create their dream wedding in a distinctive and enchanting setting.

Slogans and Taglines|FAQs

What is a catchy slogan for travel?

A catchy slogan for travel is a succinct and memorable phrase that encapsulates the essence of a travel brand or destination, evoking excitement, curiosity, and a desire to explore. It serves as a powerful marketing tool by capturing attention, conveying a destination’s unique selling proposition, and inspiring potential travelers to embark on adventures.

What are some catchy slogans for travel brands?

Catchy slogan principles involve crafting concise, memorable phrases that resonate with the target audience’s emotions, aspirations, or values, driving engagement and brand recall. From a social marketing perspective, leveraging user-generated content and interactive campaigns can enhance slogan dissemination, while incorporating relevant keywords and optimizing metadata improves SEO visibility, ensuring the slogan reaches a wider audience online.

What is a tourism slogan?

A tourism slogan is a concise and memorable phrase used to promote a destination, encapsulating its unique attractions or experiences. From a social marketing perspective, it serves as a catchy hook to engage audiences and evoke wanderlust, while from an SEO standpoint, it’s strategically crafted to enhance online visibility and attract potential visitors through keyword optimization and brand recognition.

What is an attractive slogan for a travel agency?

An attractive slogan for a travel agency succinctly conveys the agency’s promise of unforgettable experiences and personalized service, enticing potential customers to embark on their dream adventures with confidence and excitement. It should evoke a sense of wanderlust while highlighting the agency’s expertise in crafting memorable journeys.

What are rhyming travel slogan techniques?

Rhyming travel slogans techniques involve crafting slogans where the words at the end of each line or phrase share similar sounds, creating a memorable and rhythmic effect that captures attention and emphasizes key messaging in a catchy and engaging way. By using rhymes, travel slogans become more memorable, easier to recall, and often evoke positive emotions, making them effective tools for marketing and branding in the travel industry.

How to create unique travel slogans for influencers?

Unique travel slogans for influencers niches are crafted to resonate with specific audiences within the travel industry, tailored to appeal to the interests and preferences of influential travelers. These slogans aim to capture attention, inspire engagement, and reflect the distinct personalities and travel styles of the influencers, while also promoting destinations, experiences, or brands authentically and compellingly.

How to use a travel slogan generator wisely?

To use a travel slogan generator wisely, first, input keywords related to your travel niche or target audience to generate relevant slogans. Then, carefully evaluate the generated slogans, considering their relevance, uniqueness, and ability to resonate with your brand or travel offer before selecting the most suitable one for your marketing campaigns.

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Home » Slogans » Catchy Slogans » List of 101 Creative Tourism Catchy Slogans and Taglines

List of 101 Creative Tourism Catchy Slogans and Taglines

We have gathered a list of some of the catchiest tourism slogans and taglines that shine brightly within the industry. These remarkable slogans are followed by the Greatest Travel Agency Names of All-Time and a special post on How to Write a Catchy Slogan that Brings in More Customers .

A Destination for the New Millennium.

A different light.

A new point of view.

A signature of excellence.

A tradition of excellence.

A whole world on a single island.

A world within. A state apart.

Adventures In Living.

Awaken To A Different World.

Beautiful one day, perfect the next.

Beauty Amplified.

Best under the Australian sky.

Better prices. Exceptional people.

Beyond Words.

Big agency deals. Small agency feel.

Big Country.

Come to Life.

Creative Holidays. Create your kind of holiday.

Discover a different world…

Dream. Explore. Discover.

Dreams for all seasons.

Eat, drink, and be happy. Ride the rails!

Endless Discoveries.

Enjoy the freedom!

Enjoy the show.

Escape completely.

Eternally Yours.

Even better this year.

Every day is different.

Everything else is in the shade.

Exclusive holidays for the single traveler.

Experience the uncommon element.

Experience Variety.

Explore Minnesota.

Exploring the world in comfort.

Fields of Opportunities.

Forever West.

Georgia on my mind.

Get natural.

God’s own country.

Great Faces. Great Places.

Great journeys – fascinating places.

Happiness on Earth.

Honest To Goodness Indiana.

I (Heart) NY.

Inspiring destinations within your reach.

It’s a real pleasure.

It’s all here.

It’s Like A Whole Other Country

It’s more fun in the Philippines.

Journey at its luxurious best.

Journeys as great as the destinations.

Just a Smile Away.

Let us show you the world!

Let your soul and spirit fly.

Life Elevated.

Live Free & _________.

Live your myth in Greece.

Made in Tennessee.

Manly. Seven Miles from Sydney, a Thousand Miles from Care…

Mile after magnificent mile.

More than the usual.

Must be the sunshine.

New Mexico True.

Oceans of experience.

One aim, excellence.

Pick Your Passion.

Positively Transforming.

Rail trips to here, there and everywhere!

Relax… You’re with us! We make it simple.

Relaxed, friendly and informal.

State of Independence.

Still Revolutionary.

Sweet Home Alabama

Take me to the top.

The best way to see America!

The Grand Canyon State.

The Heartland of the Baltic.

The Island for All Seasons.

The Island of Memories…

The Land that Sings.

The Mediterranean as it once was.

The Natural State.

The value of experience.

There is no place like Kansas.

There’s no place like it.

There’s only one.

Too much fun for just one day.

Travel with a clear conscience.

Ultimate in Diversity.

Unbridled Spirit.

Unforgettable rail journeys.

Virginia is for lovers.

We live it. You’ll love it.

We Love Dreamers.

Where family fun begins.

You’ll love where we take you.

You’ve arrived.

Your world. Your way.

Greatest Travel Agency Names of All-Time Captivating Journeys Destination Vacation Trailfinders Vacations to Go Pack & Go See All of the Greatest Travel Agency Names of All-Time

Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers.

The below infographic takes a look at the tourism industry and top destinations promoting by social media. Today’s travelers predominantly connect by social media where resorts and major destinations can engage travelers to encourage travel.

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171 Attractive Travel slogans Ideas & Taglines to Attract Travelers

Looking for the perfect travel slogans? If you’re looking to create a memorable tagline that will make your customers fall in love with your brand, this article is for you. We’ve compiled 171 memorable travel slogans and taglines that are sure to attract travelers across the globe. You’ll find everything from funny to witty and even some of our favorite slogan ideas that have been popularized by other companies.

Our blog is updated weekly so there’s always something new that you can read! Plus, with a subscription model, we make it easy for you to get access without paying any monthly fees. So what are you waiting for? Sign up today and start your journey towards traveling more often!

Travel agency slogan

• “We’ll take care of you”
• “Your trip is our priority”
• “There’s no place like home, but we can help make it feel that way”
• “The world is your oyster – Let us plan the perfect pearl for you!”
• “You deserve a break today.”
• “Let us be your travel companion.”
• “We’re not just about getting you there, we’re about making it happen.”
• “Traveling should be fun!”
• “Plan your next adventure with us”
• “The world is waiting for you”
• “We’ll get you there in style.”
• “It’s time to go somewhere new”
• We’ll get you there
• Your trip, our expertise
• Travel with confidence
• The world is your oyster
• Let’s go!
• It’s time to explore the world!
• “We’ll show you the world!”
• “The best way to see the world.”
• “Travel with confidence”
• “We specialize in vacations and adventures”
• “A better way to travel”
• “Wherever you want, whenever you want it.”
• Travel to the future
• We’ll take you there
• You deserve to be free
• Explore your world today
• Make it happen, let’s explore together
• “We’re not just about getting you there, we want to make sure you have a great time”
• “Leave your worries behind and let us help plan your trip.”
• “It’s more than just flights – it’s memories.”
• “See the world from our eyes.”
• “World-class service with a personal touch”

For More: 123 Attractive Travel agency Slogans Ideas for your advertisment

Tagline for travel agency

• Your passport to the world
• Travel with ease and style
• We’ll take you there!
• You’ve got a friend in us!
• Let’s go exploring together!
• The best trips start here!
• “We’ll take you there”
• “Your destination is our goal”
• “The world is your oyster.”
• “You don’t know what you’re missing until we show you the way.”
• “No one can take us away from each other.”
• “It’s time to go exploring!”
• We make it easy to take a vacation
• The best trips start with us
• Let’s get away from it all together
• Vacation planning made simple for you and your family
• You’re going on vacation, right?!
• Our destination experts are the perfect travel companions!
• “We make your vacation dreams come true”
• “Life’s too short to stay home.”
• “You deserve the world, so let us plan it for you.”
• “A new adventure awaits at every turn.”
• “The journey of a lifetime starts with one step.”
• “Your destination is waiting!”
• “We’ll take care of the rest”
• “Your vacation is our business”
• “Don’t just dream it, live it.”
• “No matter where you go, we’re there for you.”
• “Because life’s too short to be ordinary.”
• “You deserve this”
• “The world is our office”
• “Wherever your journey takes you, we’re here to help.”
• “Explore the world with us!”
• “We’ve got it all.”

For more: 127 Creative Travel Agency Names Ideas to get more attention

Tourism slogan ideas

• “We’re not just a city, we’re your new home.”
• “There’s no place like this!”
• “It’s our time to shine”
• “Live it up in __ .”
• “The best things happen when you get here.”
• “You’ll never want to leave.”
• “It’s not a vacation, it’s an adventure!”
• “The world is your playground”
• “Explore the possibilities”
• “Adventure awaits you in [insert city]”
• “Live life to the fullest!”
• “Wherever you go, there you are”
• “We’re worth the visit”
• “Stay and play in our town”
• “It’s a small world after all”
• “Visit us for a day, you’ll want to stay forever!”
• “You don’t know what you’ve got ’til it’s gone.”
• “Where the world is your playground”
• “Discover what’s new around every turn”
• “The most fun you can have in one day”
• “We’re not just a destination, we’re an adventure!”
• “Never stop exploring!”
• “It’s always summer here.”
• “We’re not just a city, we’re an experience”
• “Live life in the moment”
• “It’s all about you!”
• “The good feeling starts here”
• “Keep it close to your heart”
• .”Great things happen when you stay awhile.
• “There’s no place like home”
• “You’ll love what you find here”
• “The best of both worlds”
• “It’s a little bit country and a whole lot of nice
• “Get away from the ordinary”
• “You’ll never want to leave”
• “Experience everything”
• “Live life your way”
• “The place where adventure begins!”
• “It’s just for you.”
• “Where the world can find a home”
• “The place where you belong”
• “A perfect escape from reality”

For More: 173+ Hotel Slogans & Tagline to Boost your Business

Tagline for travel blog

• “No time like the present”
• “Live your life, live it up!”
• “Life is about living in the moment”
• “Capture moments, not memories.”
• “The best things in life are free.”
• “We’re all stories in the end.”
• What’s your next adventure
• Travel like you’re living
• One life, two places
• Get lost and found again
• Explore the world one step at a time
• Life is short, explore it now!
• “Get lost with us”
• “Explore the world”
• “See it all, do it all, live your life to the fullest”
• “Live an adventure today!”
• “Don’t just see a place-live it.”
• “Discover what’s waiting for you.”
• “I’m never coming back”
• “The world is our playground”
• “Explore the world, one day at a time”
• “Live life to its fullest potential with us!”
• “I’m not lost, I’m exploring!”
• “A world of adventure awaits me”
• “My passport is always open”
• “The world’s my oyster”
• “Explore the globe with me”
• “Wanderlust has got me in its grip”
• “Explore the world through your eyes”
• “Go beyond borders and boundaries”
• “Live a life worth sharing”
• “See the world, one country at a time”
• “Find yourself in another culture.”
• “Travel to discover new things about yourself.”

Travel slogans ideas

• “life is short, live it up”
• “let’s go somewhere new!”
• “adventure awaits”
• “go on a journey of self-discovery”
• “the world is your oyster”
• “The world is our home”
• “Live life to the fullest, live it to the world!”
• “We’ll take you places you’ve never been before.”
• “Life’s too short not to explore.”
• “Keep exploring!”
• “traveling is a state of mind”
• “travel the world without leaving your home”
• “sometimes you need to go away in order to come back”
• “the journey is more important than the destination”
• “you don’t know what you’ve got until it’s gone”
• Come and explore the world with me
• I’ll show you a good time – let’s go on an adventure together!
• Let’s get out of this town
• Make memories, not regrets
• There is so much to see in the world, come find it with me
• I’m not lost, I just don’t know where I am
• Traveling is like living in a foreign country without the jet lag
• The best way to see the world is by traveling
• There are no strangers here, only friends you haven’t met yet!
• “I’ll see you when I get there.”
• “Live life like it’s your last day on earth.”
• “If you’re not living on the edge, then what are you doing?”
• “I’m in for a good time but not for a long time.”
• “You only live once!”
• “The world is my oyster”

Advertising slogans for travel agency

• Travel with us for your next adventure
• One world, many adventures
• Wherever you want to be, we’re there too
• It’s our pleasure to serve you
• “You’re going to love where we take you!”
• “We’ll help you find your way.”
• “The only thing better than a vacation is the feeling of coming home.”
• “A world away from life’s worries.”
• “Your path to travel bliss starts here.”
• “It’s time for an adventure!”
• “The best trips start here”
• “Every destination is a new adventure with us”
• “Book your next vacation with us and we’ll make it unforgettable!”
• “Wherever life takes you, we will be right there by your side.”
• “Discover the world through our eyes.”
• “We know how to make your trip unforgettable”
• “The best memories are made with us”
• “We’ll find the perfect vacation for you!”
• “No matter where you want to go, we can get there.”
• “Get out of here and see the world!”1. “We’ll take you there!”
• “Wherever your destination, we can get you there.”
• “Travel is our business.”
• “Your vacation starts here!”
• “You deserve the world.”
• “Do what’s right for yourself.”
• Travel with us and explore the world
• We are here to help you plan your perfect vacation
• Let’s get away together
• You deserve it, so let’s go!
• Get ready for an adventure of a lifetime!
• If you’re not traveling now, when will you be able to travel again?!

Short travel slogans

• You’ll never forget where you came from
• It’s okay to be different
• Be yourself, always
• “No time like the present-time!”
• “I’ll see it when I believe it!”
• “You don’t need to be a millionaire to travel”
• “The world is your oyster and it’s waiting for you”
• “If we’re not here, we’re somewhere else!”
• “It’s not the destination, it’s the journey”
• “A day without laughter is a day wasted.”
• “Live life to its fullest.”
• “Don’t let anyone tell you what you can’t do.”
• “There are no mistakes, just happy accidents.”
• “Life is better when you’re on the road”
• “You don’t need a map to find your way home”
• “The world is my oyster and I’m just looking for pearls”
• “I am not lost; I am exploring!”
• “My life has no boundaries; my passport does.”
• “It’s not where you go, it’s who you meet.”
• “The journey of a thousand miles begins with a single step”
• “Wherever you go, be kind.”
• “The world is your oyster!”
• “Live life to the fullest”
• “One day on earth equals one year in heaven”
• “It’s better to live than just survive.”
• “You don’t have to be perfect to get started”
• “Dream big, start small”
• “The world is your oyster”
• “Do one thing every day that scares you”
• “Be the change you want to see in the world”
• “Don’t just dream it – do it!”

For More: 111 Road safety slogans ideas & Catchy phrases.

Where To use Travel slogans

Where do you use travel slogans? Everywhere! You see them on billboards, in commercials, and even online. They are a great way to get your message across to potential customers and inspire them to take action.

There are many different types of travel slogans, and each one can be used in a different way. Some slogans are designed to be playful and funny, while others are more serious. Some slogans are used to promote specific companies or corporations, while other examples feature general information about travelling.

If you’re looking for travel slogans that will reach your target audience, it’s important to know who you are trying to target. Are they young professionals? Families with children? High school students? Once you know who your audience is, it will be easier to search for a variety of slogans that appeal to them.

If you’re in the business of promoting different modes of transportation, a good place to start looking for travel slogans is on billboards and posters located near transit stations. Transit riders are often people on their way to or from work, so they are typically considered to be busy professionals. It’s a great place to reach this type of passenger with fun and easy-to-remember slogans that reflect your company’s core values.

If you want an example of a travel slogan that targets either high school students or families with children, look no further than National Car Rental’s “Go Places” campaign. This slogan is fun and memorable, and it encourages people to explore new places. It also highlights the company’s focus on customer service, which is a key selling point for National Car Rental.

For More: 10 things to do before Creating slogan or tagline

Quick Tips To Create a Catchy Travel slogans

Creating a slogan for your travel company can be tough. You want something that’s catchy and memorable, but you also need to make sure it accurately represents your brand. Here are a few quick tips to help you create a slogan that will capture attention and inspire travelers to explore the world.

1. Keep it Short: A good slogan should be short and sweet, catchy enough to make it memorable, but not so long that potential customers lose interest. A slogan should be able to fit in a tweet or Facebook post without any difficulty.

2. Make it Clear: Try to use words that are easy to understand and convey the message you want your travel company’s slogan to send out.

3. Be Unique: A good slogan is unique and stands out from the competition. It should be something that people will remember and associate with your brand.

4. Inspire Travel: The best slogans are those that inspire people to explore the world. They make people want to pack their bags and travel to far-off destinations.

5. Integrate Your Brand: If possible, find a way to work your company name into the slogan in some way. This will help customers easily recall it and can make sure they know who you are even when using a different phrase or word in place of the company name.

For More: What is a Slogan & Tagline [Complete Guide & Examples]

We hope you enjoy these 171 travel slogans and taglines. Let us know what your favorite is! Is there a slogan or tagline that we missed? Share it in the comments below and help us grow this list even more by contributing to our project. If you’re looking for some content marketing tips, check out our blog

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Tourism slogan of United States of America

Tourism slogan of United States of America: All Within Your Reach .

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101+ Unique Tourism Slogans & Suggestions Ideas

Tourism is a thriving industry, with millions of people traveling around the world every year to experience new cultures, visit iconic landmarks, and relax in beautiful destinations. Whether you’re a travel blogger, a tourism business owner, or just someone with a passion for exploring the world, coming up with the perfect slogan or tagline can be a challenge. But fear not! In this article, we’ve compiled a list of 101+ unique tourism slogans and suggestions to help spark your creativity and get your marketing efforts off the ground.

From catchy phrases that capture the essence of your destination to inspiring slogans that encourage travelers to hit the road, these ideas are sure to get your wheels turning and inspire you to create something truly special. So if you’re ready to take your tourism marketing to the next level, read on for some of the best and most creative slogan ideas out there!

One of the most important aspects of a tourism slogans campaign is the slogan. A good slogan can generate excitement and interest in a destination, while a bad one can make people forget why they were interested in the first place. Here are some examples of tourism slogans that range from clever to cheesy.

Table of Contents

Tips To Write Tourism Slogans

A good slogan is essential for any business, and the tourism industry is no exception. A catchy slogan can help to put your destination on the map and attract attention from potential visitors. But with so many destinations competing for attention, how do you make sure that your slogan stands out from the rest? Here are a few tips to get you started:

• Keep it short and sweet. A slogan should be easy to remember, so don’t try to cram too much information into a few words.
• Use puns or wordplay to add interest.
• Be specific. Vague slogans are quickly forgotten. Instead, focus on what makes your destination unique and appealing.
• Use positive language. Focus on the benefits of visiting your destination, rather than listing its negative points.
• Avoid clichés. With so many destinations vying for attention, you’ll need to be original to stand out from the crowd.

Related: What is the Difference between Punchlines Taglines & Slogans?

Travel Agency Slogans

• “We take you places you’ve only dreamed of.”
• “Where adventure and luxury meet.”
• “Your travel, your way.”
• “Unforgettable vacations, unforgettable memories.”
• “From beaches to mountains, we’ve got it all.”
• “Experience the world, one trip at a time.”
• “Creating memories that last a lifetime.”
• “The world is waiting for you.”
• “Escape the everyday with us.”
• “Let us plan your perfect getaway.”
• “Turn your travel dreams into a reality.”
• “Adventures await, let us take you there.”
• “We make travel easy and stress-free.”
• “Discover the world with us.”
• “Your journey begins here.”
• “Where will your next adventure take you?”
• “Creating customized travel experiences.”
• “Your travel partner for life.”
• “We make your travel dreams a reality.”
• “Expertly planned trips, just for you.”
• “The world is at your fingertips.”
• “Creating extraordinary travel experiences.”
• “Escape the ordinary with us.”
• “We bring your travel visions to life.”
• “Discover the world’s hidden gems with us.”
• “Your passport to adventure.”
• “We make travel planning a breeze.”
• We turn your vacation dreams into reality!
• Come explore the world with us!
• Wherever you want to go, we’ll take you there!
• The globe is our oyster – let’s open it up and see what’s inside!
• All you need is a passport – and us, of course!
• Ready for an adventure? Contact us today!
• The world is waiting – are you?
• Let us help you plan the trip of a lifetime!
• From the ordinary to the extraordinary – we’ll take you anywhere you want to go!
• If you can dream it, we can make it happen!
• Taking care of the details so you can enjoy the journey!
• We want to make your travel dreams come true!

Related: 121 Catchy hotel slogans and taglines ideas that grab attention

Country Tourism Slogans

• “Islands of adventure” – The Bahamas
• “So much to explore” – Canada
• “Pura vida” – Costa Rica
• “Where nature meets luxury” – Dubai
• “A different world” – Egypt
• “Feel the pulse of Africa” – Kenya
• “Once is not enough” – Las Vegas, Nevada, USA
• “Come live a little” – Mexico
• “New Zealand: One big playground” – New Zealand
• “Picturesque and pristine” – Norway
• ” Emirates: Redefining hospitality” – United Arab Emirates
• Getaway to paradise” – Fiji
• It’s more fun in the Philippines!”- Philippines
• “Cleanest country in the world “- Singapore
• “11 million reasons to visit”- South Africa
• “Beautiful by Nature”- Tobago
• “Home of All Hearts”- Turks & Caicos
• “Where happiness begins”- Thailand
• “Save water, drink Champagne!”- France
• “I’m possible “- Jamaica
• France- The world’s top tourist destination
• Italy- A passion for life
• Spain- The sunniest country in Europe
• Portugal- The westernmost country in Europe
• Switzerland- nature’s best kept secret
• Sweden- a land of possibilities

Related: 103+ Creative Travel Agent Slogans Ideas & Suggestions

Tourism Taglines

• Discover Scotland –Feel the magic of Scotland
• Explore Wales- Come and explore the breath-taking scenery of Wales
• Ireland- A place to fall in love with
• Denmark- the happiest country in the world
• Netherlands- a country to be proud of
• Belgium- more than just chocolate and beer
• Luxembourg- your perfect holiday destination
• Monaco- the ultimate luxury destination
• Andorra- a land of contrast and beauty
• Liechtenstein- the hidden gem of Europe
• Austria- where dreams come true
• Czech Republic- the heart of Europe
• Slovakia- a land full of surprises
• Poland – dream big, discover Poland
• Get away from it all – with our help, of course!
• Whether near or far – we’ll get you there!
• Where in the world do YOU want to go?
• Let us show you the world through our eyes!
• Expertise, experience, and excellence – that’s what we offer at our agency!
• Do something different – travel with us!
• We know the world and we want to share it with you!
• Traveling with us is always an adventure!”
• Touring can be an eye-opening experience.
• A change of scenery is good for the soul.
• Get away from it all and explore new horizons.
• Broaden your horizons with travel.
• Don’t just exist…live!
• Experience life to the fullest!
• A journey of a thousand miles begins with a single step (or airplane ride).
• Travel: The best way to be lost and found at the same time.
• Have baggage will travel!
• Onward and upward!
• The sky’s the limit!
• So far so good…let’s keep going!
• Let’s get this party started!
• Life is an adventure…come along for the ride!

Related: 105 Catchy Travel agency slogans & Taglines ideas to grab attention

Slogan For Travel and Tours

• “Adventure awaits with us!”
• “See the world, not just the tourist spots.”
• “Travel with purpose, not just for pleasure.”
• “Escape the ordinary and discover the extraordinary.”
• “Life is a journey, not a destination.”
• “Join us on a journey of a lifetime.”
• “Discover new cultures and make memories that last a lifetime.”
• “Life is too short to stay in one place. Explore the world with us.”
• “Embrace the unknown and discover the magic of travel.”
• “Travel is the only thing you buy that makes you richer.”
• “See the world through a different lens.”
• “Live, love, and explore with us.”
• “Find your adventure with us.”
• “Unlock the world’s secrets with us.”
• “Explore new horizons and create unforgettable experiences.”
• “Life is a journey, come explore it with us.”
• “Adventure is out there. Let us take you on the journey of a lifetime.”
• “Leave your worries behind and travel with us.”
• “Expand your mind and your world with travel.”
• “Discover the beauty of the world with us.”
• “Escape the everyday and discover new horizons.”
• “Embrace the journey and all it has to offer.”
• “Find your place in the world with us.”
• “Let us help you create lasting memories and experiences.”
• “Join us on a journey of self-discovery.”
• “Experience the world in a way you never thought possible.”
• “Let us take you on an adventure of a lifetime.”
• “Travel with us and discover the magic of the world.”
• Seize the journey, not the destination.
• Wherever you go becomes a part of you somehow.
• Not all those who wander are lost.
• The world is a book, and those who do not travel read only one page.
• Travel is fatal to prejudice, bigotry, and narrow-mindedness.

Related: 107+ Best Professional Slogans & Taglines Ideas

Benefits of Tourism Slogans?

A slogan is a short, memorable phrase that sums up the key selling points or benefits of a product, service, business, or organization. In the travel and tourism industry, a well-crafted slogan can be an invaluable marketing tool. A good tourism slogan can help to promote a destination, raise awareness of its attractions, and encourage people to visit.

While some tourism slogans are light-hearted and catchy (“Pure New Zealand – 100% Pure”), others convey a more serious message (“Australia – Where America Comes to Vacation”). Whatever approach is taken, a good slogan should be easy to remember and make an emotional connection with its audience. In today’s competitive marketplace, a strong and effective tourism slogan can make all the difference.

While it’s important to have a catchy slogan , it’s also necessary to make sure that your tourism marketing strategy is well-executed. With the right tools and a little creativity, you can create an unforgettable experience for tourists that will keep them coming back for more. Have you tried any of these tips? Let us know in the comments! Follow us on Pinterest for more updates.

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U.S. tourist faces 12 years in prison after taking ammunition to Turks and Caicos

An Oklahoma man faces up to 12 years in prison on a Caribbean island after customs officials found ammunition in his luggage.

Ryan Watson traveled to Turks and Caicos with his wife, Valerie, to celebrate his 40th birthday on April 7. They went with two friends who had also turned 40.

The vacation came to an abrupt end when airport staff members found a zip-close bag containing bullets in the couple's carry-on luggage. Watson said it was hunting ammunition he had accidentally brought with him — but under a strict law in Turks and Caicos, a court may still impose a mandatory 12-year sentence.

"They were hunting ammunition rounds that I use for whitetail deer," Watson told NBC Boston in an interview conducted last week that aired after their first court appearance Tuesday.

"I recognized them, and I thought, 'Oh, man, what a bonehead mistake that I had no idea that those were in there,'" he said.

The couple were arrested and charged with possession of ammunition. Authorities seized their passports and explained the penalties they faced.

Valerie Watson said in the interview: "When I heard that, I immediately was terrified, because I was like we can't both be in prison for 12 years. We have kids at home, and this is such an innocent mistake."

The charges against her were dropped, and she returned home to Oklahoma City on Tuesday after the court hearing to be reunited with her two young children.

"Our goal is to get Ryan home, because we can’t be a family without Dad," she said.

The couple also spoke about the financial burden of a much longer-than-planned trip. "This is something that we may never recover from," Ryan Watson said.

The U.S. Embassy in the Bahamas issued a warning to travelers in September about a law that strongly prohibits possession of firearms or ammunition in Turks and Caicos, an overseas British territory southeast of the Bahamas that is a popular vacation spot.

It said: "We wish to remind all travelers that declaring a weapon in your luggage with an airline carrier does not grant permission to bring the weapon into TCI [Turks and Caicos Islands] and will result in your arrest."

The embassy added: "If you bring a firearm or ammunition into TCI, we will not be able to secure your release from custody."

The embassy and the government in Turks and Caicos did not immediately respond to requests for comment.

The same thing happened to another American, Bryan Hagerich, of Pennsylvania, who was arrested after ammunition was found in his luggage before he tried to board a flight out of Turks and Caicos in February. He said he accidentally left it in his bag.

Hagerich was on a family vacation with his wife and two young children but has now been in the country for 70 days. He spent eight days in prison before he posted bail.

"It’s incredibly scary. You know, you just don’t know what the next day may bring — you know, what path this may take," Hagerich told NBC Boston.

"You know, it’s certainly a lot different than packing your bags and going away with your family for a few days. It’s been the worst 70 days of my life," he said.

Hagerich, once a professional baseball player, was drafted by the Florida Marlins in the MLB 2007 June amateur draft from the University of Delaware.

His case goes to trial May 3.

Patrick Smith is a London-based editor and reporter for NBC News Digital.

Priced out of America

Why more and more Americans are deciding that the only way to get ahead is to leave

Amelia Basista and JP Stonestreet call 2015 their "year from hell" — the final straw that sent them packing to South America. Stonestreet was 43 and working as a self-employed web developer when he began experiencing strange nerve pain in his hands, feet, and legs. After a frightening afternoon when he found himself struggling to walk, he got diagnoses of congenital spinal stenosis and degenerative disc disease, conditions that required two major spinal surgeries to correct.

During the nearly yearlong recovery that followed, Stonestreet was unable to work. Basista left her job as a regional sales manager to take a new sales role that allowed her more time at home while her partner recovered, but it came with a significant pay cut. As the couple's income plummeted, Stonestreet's insurance premiums soared to $1,200 a month.

"We realized we couldn't afford the mortgage and the car payments and everything," Stonestreet told me. "The conventional American lifestyle just wasn't in our reach anymore." The couple sold their house in Denver, but that wasn't enough to break even. Over the next year and a half, they hatched an escape plan. In 2017, the pair relocated to Cuenca, Ecuador, and continued working their old jobs remotely. Their monthly expenses dropped by 70%.

Basista and Stonestreet are part of an emerging cohort of Americans who, fed up with the cost of living at home , are seeking a better quality of life elsewhere. They swap advice on Reddit boards like AmerExit (57,000 members) and I Want Out (2 million members), consult with concierge relocation-service providers that cost a few hundred to several thousand dollars a pop, and teach others how to follow in their footsteps. They toss around terms like " geoarbitrage " (the notion of saving money by moving somewhere cheaper) and acronyms like FIRE (short for " financial independence, retire early ," which is equal parts target and mantra).

Some, like Basista and Stonestreet, envision the move as the first step in a long-term plan that ends in a leisurely retirement abroad . Others are drawn to a digital-nomad lifestyle that allows them the flexibility and extra income to travel the world indefinitely on a remote paycheck. Either way, they're moving to save money for the future, to pay off debts , or to afford more of what life has to offer — all while propping up a cottage industry of companies catering to their every need.

It's tricky to know exactly how many Americans have relocated to other countries , let alone the details of when or why. But as of 2023, there were almost 161 million US passports in circulation, one for nearly half of all Americans. (A generation ago, only 10% of Americans had a passport.) The State Department estimated in 2020 that a total of 9 million US citizens lived abroad, up from an estimated 5 million in 2010 — though those numbers include dual citizens born and raised abroad. The nonprofit advocacy group American Citizens Abroad puts the figure closer to 4 million.

Americans work more, vacation less, spend more on healthcare, and die sooner than people in other high-income economies.

We do know, however, that the yearning is there. In a recent poll from Monmouth University, one-third of Americans said they'd like to settle in another country, compared with just 12% who said the same in a 1995 Gallup poll. In InterNation's 2023 survey of 12,000 expats from 172 countries, the US was the country of origin for the largest share of the expats.

The longing to move abroad will likely be unsurprising to anyone who has recently gasped over their weekly grocery bill or chipped in on an acquaintance's medical GoFundMe with a six-figure goal. The Bureau of Labor Statistics reported that the average US household's monthly expenses jumped from $5,111 in 2020 to $6,081 in 2022. In a new Financial Technology Association survey, 61% of American workers indicated they were living paycheck to paycheck.

And for what? Though there's no question that Americans enjoy a higher material standard of living than most of the world, the nation measures poorly against its wealthy Western peers on several quality-of-life indexes: Americans work more , vacation less , spend more on healthcare, and die sooner than people in other high-income economies.

These factors likely explain why some Americans are moving to countries that aren't generally considered low-cost-of-living locales. Data from the global recruitment firm Deel suggests the UK, Germany, Canada, and France are among the top seven international destinations for American job seekers. In places with universal healthcare, government-subsidized childcare, and cultures that encourage a better work-life balance, your dollar can stretch further.

Maliya Fale, a 22-year-old digital nomad and content creator from Minneapolis, had been traveling through Latin America off and on for nearly three years when, in February, she left the US for good. "I'm genuinely going crazy having to live in a toxic American capitalist society," she announced in a TikTok video titled "Moving out of America."

When we spoke in March, Fale was staying in the coastal town of Puerto Morelos, Mexico, and scoping out her next move. She said that living abroad afforded her a degree of flexibility and spontaneity that would be out of reach back home. She supports herself with remote content gigs and follows whichever adventures come her way. "The cost of America is not going to allow me to do that," she told me.

Others who have followed similar paths say they've never looked back. In November 2015, the writer Cristina Johnson packed three suitcases and boarded a one-way flight from Pennsylvania to Belize . Johnson, now 53, has a disability that makes it difficult to hold down enough work to make ends meet in the States. In Belize, where her monthly expenses are a mere $250, Johnson has been able to build a home and save thousands while earning about $1,200 a month as a content-marketing copywriter. "I could not even venture a guess on how much I've saved over the years," she told Business Insider last year, "but even if I saved a million dollars, it would not be as valuable as the mental, emotional, physical, and psychological things I have gained."

It has never been easier for Americans to test international waters — particularly in countries where greenbacks can stretch much further than they would in a typical US city. More than 50 countries offer digital-nomad visas to remote workers able to prove they have enough funds to support themselves. Combine a strong US dollar with the relative ease of obtaining remote and gig-based work through freelancing platforms such as Fiverr and Upwork, and it's no wonder that Americans of all ages are open to weighing their options abroad.

Retirement wasn't even on our radar when we were still in the US.

Among the numerous companies that have cropped up to meet the burgeoning demand is Mexico Relocation Guide, based in Austin. Founded in 2019 by the husband-and-wife duo of Mariana and Dustin Lange, the company sells relocation guidebooks geared toward Americans who are interested in retiring early or reducing their cost of living without compromising on lifestyle.

"We are very careful not to give the false idea that people are going to live like kings on pennies, because that's not the case," Mariana Lange told me. "But people do see that they can increase their quality of life for the same amount, or even a lower amount, of money." She said that while some farther-flung destinations offer greater bang per buck than Mexico, her clientele of mostly 40-plus Americans see the country's relative proximity to their family and friends back home as a fair trade-off. Some are even able to keep seeing their primary-care providers in the US after they move. Since the pandemic lockdowns have subsided, Lange's business has boomed.

Business owners in other arenas have similarly taken note of the expanding global expat population. Mark Zoril, the North Carolina-based founder of the financial-planning firm PlanVision, began working with expat clients eight or nine years ago, helping them manage cross-border assets and save for the future while living abroad. Today, thanks in part to a high-profile endorsement from Andrew Hallam, the author of "Millionaire Expat," these clients account for a significant proportion of his company's business.

Zoril said most of his clients planned to remain abroad indefinitely, largely because of the high cost of returning. "They just haven't accumulated a lot of assets during their working years," he told me. "And so for them to come back to the States would be a challenge." He identified Central America, Portugal, and Spain as particularly popular destinations because of their relatively low costs of living and mild climates.

Though he hasn't noticed a change in the demographic makeup of his expat clientele — people in their 30s and 40s who don't have large savings and are working to support themselves — Zoril said that in recent years these customers have generally become savvier about researching and weighing their options, learning online about "where they can live inexpensively, how they can access cash, and how they can invest." He added: "They can join social communities with other people that are also living this way. They have a better support network of people they can reach out to and learn from before they go."

Expat life does come with its share of potential downsides. A lower cost of living often means significantly reduced earnings, which can impede someone's financial ability to return home. Cultural differences and language barriers add a layer of complexity and a risk of alienation .

For the people whose towns and neighborhoods have recently transformed into expat hot spots , the dynamic is especially fraught. On a visit to Lisbon this February, I was shocked by the relatively few locals I saw in the city's center, where swaths of housing have been gobbled up by foreign investors and absorbed into a short-term-rental market catering to international tourists, expat settlers, and waves of digital nomads . With residential-property costs up by nearly 30% over the past five years, both old and new residents of the Portuguese capital are feeling the squeeze.

Other expat destinations pose challenges of their own. Amid political unrest in Ecuador, Stonestreet and Basista swapped their adopted home for a semi-nomadic "slow travel" lifestyle in Europe. They don't regret leaving America, though. From their temporary perch in Tirana, Albania, the couple told me via WhatsApp that their only regret about moving abroad was not doing it sooner. Within three years of leaving the US, they said, they were able to pay off $60,000 in consumer debt and double down on saving for retirement.

"Retirement wasn't even on our radar when we were still in the US," Stonestreet told me. "We just assumed we'd work till we dropped. But life is short. Tomorrow's not guaranteed."

Kelli María Korducki  is a journalist whose work focuses on work, tech, and culture. She's based in New York City.

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Automatic Refunds and No More Hidden Fees: D.O.T. Sets New Rules for Airlines

The Transportation Department issued new requirements on refunds when flights are canceled or delayed and on revealing “junk” fees before booking. Here’s what passengers can expect.

By Christine Chung

The Transportation Department on Wednesday announced new rules taking aim at two of the most difficult and annoying issues in air travel: obtaining refunds and encountering surprise fees late in the booking process.

“Passengers deserve to know upfront what costs they are facing and should get their money back when an airline owes them — without having to ask,” said U.S. Transportation Secretary Pete Buttigieg in a statement, adding that the changes would not only save passengers “time and money,” but also prevent headaches.

The department’s new rules, Mr. Buttigieg said, will hold airlines to clear and consistent standards when they cancel, delay or substantially change flights, and require automatic refunds to be issued within weeks. They will also require them to reveal all fees before a ticket is purchased.

Airlines for America , a trade group representing the country’s largest air carriers, said in a statement that its airlines “abide by and frequently exceed” D.O.T. consumer protection regulations.

Passenger advocates welcomed the new steps.

Tomasz Pawliszyn, the chief executive of AirHelp, a Berlin-based company that assists passengers with airline claims, called it a “massive step forward and huge improvement in consumer rights and protection” that brings the United States closer to global standards in passenger rights.

Here’s what we know about the D.O.T.’s new rules, which will begin to go into effect in October.

There’s now one definition for a “significant” delay.

Until now, airlines have been allowed to set their own definition for a “significant” delay and compensation has varied by carrier . Now, according to the D.O.T., there will be one standard: when departure or arrival is delayed by three hours for domestic flights and six hours for international flights.

Passengers will get prompt refunds for cancellations or significant changes for flights and delayed bags, for any reason.

When things go wrong, getting compensation from an airline has often required establishing a cumbersome paper trail or spending untold hours on the phone. Under the new rules, refunds will be automatic, without passengers having to request them. Refunds will be made in full, excepting the value of any transportation already used. Airlines and ticket agents must provide refunds in the original form of payment, whether by cash, credit card or airline miles. Refunds are due within seven days for credit card purchases and within 20 days for other payments.

Passengers with other flight disruptions, such as being downgraded to a lower service class, are also entitled to refunds.

The list of significant changes for which passengers can get their money back also includes: departure or arrival from an airport different from the one booked; connections at different airports or flights on planes that are less accessible to a person with a disability; an increase in the number of scheduled connections. Also, passengers who pay for services like Wi-Fi or seat selection that are then unavailable will be refunded any fees.

Airlines must give travel vouchers or credits to ticketed passengers unable to fly because of government restrictions or a doctor’s orders.

The vouchers or credits will be transferable and can be used for at least five years after the date they were issued.

Fees for checked baggage and modifying a reservation must be disclosed upfront.

Airlines and ticket agents are now required to display any extra fees for things like checking bags or seat selection clearly and individually before a ticket purchase. They will also need to outline the airline’s policies on baggage, cancellations and changing flights before a customer purchases a ticket.

The rules, which apply to all flights on domestic airlines and flights to and from the United States operated by foreign airlines, have varying start dates.

For example, automatic refunds must be instituted by the airlines within six months. But carriers have a year before they’re required to issue travel vouchers and credits for passengers advised by a medical professional not to fly.

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2024 .

Christine Chung is a Times reporter covering airlines and consumer travel. More about Christine Chung

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

Mumbai:  Spend 36 hours in this fast-changing Indian city  by exploring ancient caves, catching a concert in a former textile mill and feasting on mangoes.

Kyoto:  The Japanese city’s dry gardens offer spots for quiet contemplation  in an increasingly overtouristed destination.

Iceland:  The country markets itself as a destination to see the northern lights. But they can be elusive, as one writer recently found .

Texas:  Canoeing the Rio Grande near Big Bend National Park can be magical. But as the river dries, it’s getting harder to find where a boat will actually float .

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WHIAANHPI and SmithsonianAPA Unveil Joint Theme for 2024 Asian American, Native Hawaiian, and Pacific Islander Heritage Month: ‘Bridging Histories, Shaping Our Future’

The White House Initiative on Asian Americans, Native Hawaiians, and Pacific Islanders and the Smithsonian Asian Pacific American Center issue call for intergenerational connection, action, and reflection.

The White House and WHIAANHPI will convene over 1,000 AA and NHPI leaders on May 13 for a landmark celebration at the Andrew W. Mellon Auditorium.

Today, the White House Initiative on Asian Americans, Native Hawaiians, and Pacific Islanders (WHIAANHPI) and the Smithsonian Asian Pacific American Center are proud to present our joint 2024 theme for Asian American, Native Hawaiian, and Pacific Islander (AA and NHPI) Heritage Month: “Bridging Histories, Shaping Our Future.”

Since the late 1970s, our country has recognized the invaluable contributions of AA and NHPI communities each May. For more than a decade, the Smithsonian Asian Pacific American Center and WHIAANHPI have collaborated to identify a national theme for AA and NHPI Heritage Month in consultation with the White House and community partners. Previous themes such as "I Am Beyond" (2014) and "Visible Together" (2023) have been warmly embraced, both by federal agencies and community-serving organizations, and have served as catalysts for meaningful dialogue around AA and NHPI identity.

The 2024 theme is an homage to our ancestors and invites all Americans to delve into the legacies, triumphs, and challenges that have shaped AA and NHPI communities. It embodies the spirit of our collective journey – one rooted in resilience and hope – and encourages us to forge intergenerational connections to honor our past and pave a durable path forward.

The White House and WHIAANHPI will use this theme to foster discussions during our May activities, including a landmark celebration on May 13, 2024, at the Andrew W. Mellon Auditorium in Washington, DC. This historic convening, uniting over 1,000 AA and NHPI leaders spanning five presidential administrations, will mark the 25th anniversary of the establishment of the White House Initiative and the President's Advisory Commission on Asian Americans, Native Hawaiians, and Pacific Islanders during the Clinton Administration. Sign up to receive the livestream link here .

About Our 2024 Theme: “Bridging Histories, Shaping Our Future”

As the Nation observes Asian American, Native Hawaiian, and Pacific Islander (AA and NHPI) Heritage Month in May, we reflect on our rich heritage and storied past. From Indigenous Native Hawaiian and Pacific Islander communities whose wisdom and knowledge helped to shape this country and continue to guide us today, to the immigrants and refugees who came to our shores in search of better opportunities, to the trailblazers who paved the way for progress across generations – our communities’ journey has been one of tragedy and triumph, adversity, and resilience.

Knowing our histories gives us power. Throughout the month, let us embrace the interconnectedness of our stories and honor the visionaries who came before us. Let us commit to spotlighting the myriad ways diverse AA and NHPI communities have enriched every facet of American life. And let us endeavor to build bridges across generations, experiences, and cultures to forge a future where all of us can thrive.

The White House Initiative on Asian Americans, Native Hawaiians, and Pacific Islanders (WHIAANHPI), established by President Joe Biden through Executive Order 14031, is charged with coordinating a whole-of-government agenda to advance equity, justice, and opportunity for AA and NHPI communities. Learn more at hhs.gov/whiaanhpi.

The Smithsonian Asian Pacific American Center (APAC), established in 1997, strives to ensure the comprehensive representation and inclusion of Asian Americans, Native Hawaiians, and Pacific Islanders in the Smithsonian’s collections, research, exhibitions, and programs. Through education initiatives, publications, and public programs, APAC provides new avenues to document, celebrate, and share the rich and diverse history, art, and culture of AA and NHPI communities. Learn more at apa.si.edu.

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An Oklahoma tourist says he faces 12 years in prison in the Caribbean after he mistakenly left 4 bullets from a hunting trip in his carry-on duffel bag

• Ryan Watson was on vacation when he was charged with illegally carrying ammo into Turks and Caicos.
• He and his wife, Valerie, say the four bullets in their duffel bag were unknowingly left there from a hunting trip.
• Watson now faces 12 years in prison, alongside several US tourists charged for similar offenses.

An Oklahoma man traveling with his wife in the Caribbean territory of Turks and Caicos faces 12 years in prison after four rounds of ammunition were found in his luggage.

Ryan and Valerie Watson arrived in Turks and Caicos earlier this month to celebrate his 40th birthday with several other couples, their families said in a GoFundMe. NBC Boston reported that the Watsons arrived on April 7.

But the pair, who have two young children, were arrested in the self-governed British territory after airport security found the four bullets in their carry-on duffel bag.

Their families' GoFundMe said the ammo had been left in the bag unintentionally, and was from a prior deer hunting trip.

"They were hunting ammunition rounds that I use for white-tailed deer, and I recognized them, and I thought: 'Oh, what a mistake.' I had no idea that they were in there," Ryan Watson told NBC News.

Valerie Watson was released from the charges on Tuesday and flew back to Oklahoma to reunite with her children.

But her husband remains in Turks and Caicos, and was granted $15,000 bail the day after by the local supreme court, according to a police statement.

He now faces 12 years in prison, which is the minimum custodial sentence for bringing firearms or ammunition into Turks and Caicos.

Ryan Watson must stay on the islands and report twice a week to a local police station while waiting for his hearing, which is set for June 7.

Meanwhile, his family is trying to raise $300,000 for his legal fees and housing in the Caribbean.

"Isolated from their family, friends, and children, they face mounting legal fees, living expenses, and the overwhelming stress of their situation," their GoFundMe reads. "The emotional and financial toll is immense, and they are at risk of losing everything."

"We were trying to pack board shorts and flip flops," Valerie Watson told CBS News . "Packing ammunition was not at all our intent."

The Watsons did not immediately respond to a request for comment sent outside regular business hours by Business Insider through their GoFundMe.

Eight US tourists prosecuted since February

It is illegal to bring firearms or ammunition into Turks and Caicos, and penalties apply regardless of the offender's status or country of origin, according to the local attorney general's chambers.

Several tourists caught under this law were previously let off with just a fine, while at least one was given a prison sentence under the minimum limit.

But in February, a court of appeal ordered that all offenders be given at least the minimum sentence of 12 years in prison.

At least eight tourists from the US have since been prosecuted under this rule, per the attorney general's chambers.

Another American tourist, 31-year-old Tyler Wenrich , was charged on Tuesday with possessing ammunition after he arrived in Turks and Caicos on a cruise ship, according to local police.

"While going through a security checkpoint, it was discovered Mr Wenrich allegedly had ammunition in his possession," a police statement said.

Amid the recent spate of tourist arrests, the US State Department published a September advisory warning US citizens that it wouldn't be able to secure their release if they brought firearms and ammo into Turks and Caicos.

"We strongly encourage you to carefully check your luggage for stray ammunition or forgotten weapons before departing for TCI," the advisory said.

The US State Department did not immediately respond to a request for comment sent outside regular business hours by Business Insider.

Tourism is a key revenue for Turks and Caicos, and in 2019 provided about $787 million, or 65% of the island's GDP, to the territory, per a 2023 report by the Commonwealth Chamber of Commerce.

The Caribbean archipelago is a popular port of call for US cruise ships, and this year has seen a 127% jump in tourist arrivals — the largest increase in the world — compared to 2019, the United Nations World Tourism Organization said in February.

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US issues level 3 travel advisory to China amid safety concerns. Here's what to know

Are you thinking about traveling to China to visit or study abroad? The U.S. government suggests reconsidering your trip for now. 

According to the U.S. Department of State , traveling to China is under a level 3 travel advisory , warning Americans to reconsider. The State Department has four warning levels. The fourth is “Do not travel.”

Is it safe to travel to China right now?

The U.S. is asking Americans to reconsider traveling to China due to various reasons, including concerns about health and safety, such as the prevalence of contagious diseases like COVID-19, as well as political tensions or security risks in certain regions.

As of April 12, there are some specific areas that the U.S. is asking people to reconsider travel to. Those areas include:

• Mainland China due to the arbitrary enforcement of local laws, including exit bans and the risk of wrongful detentions.
• Exercise increased caution when traveling to the Hong Kong SAR due to the arbitrary enforcement of local laws.
• Reconsider travel to the Macau SAR due to a limited ability to provide emergency consular services. 

Additionally, the U.S. government may issue travel advisories based on factors like civil unrest, natural disasters, or other hazards that could affect travelers' well-being.

Americans detained in China

Mark Swidan — a man from Houston, Texas — has been detained in China for over 10 years on drug charges. According to The Texas Tribune , Swidan was detained in China in 2012 while on a trip looking for materials for his home and business in Houston. Chinese authorities arrested him after his driver and translator were found in possession of drugs. The driver blamed Swidan, who is accused of trafficking and manufacturing methamphetamine.

A review of Swidan’s case said there were no drugs on him or in his hotel. Last year, the Republic of China’s Jiangmen Intermediate Court denied Swidan’s appeal and upheld his death penalty with a two-year suspended death sentence.

Other Americans considered wrongfully detained include Chinese American businessman Kai Li from Long Island, N.Y., and California pastor David Lin.

What countries have a Level 3 travel warning?

• Trinidad & Tobago
• El Salvador
• South Sudan
• Democratic Republic of the Congo
• Papua New Guinea
• Saudi Arabia

What countries have a Level 4 travel warning?

• Afghanistan
• Central African Republic
• North Korea (Democratic People's Republic of Korea)
• Burkina Faso

Traveling abroad? Here are some safety tips

U.S. citizens are encouraged to enroll in the State Department’s free  Smart Traveler Enrollment Program  and to prepare contingency plans for emergencies. 

Safety tips if you're traveling outside the U.S.:

• Don't travel alone.
• Be aware of your surroundings.
• Keep a low profile.
• Try not to be flashy.
• Avoid going to places at night, especially by yourself.