malaysia tourism promotion board thailand

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Malaysia targets Thai tourists

With Malaysia reopening to fully vaccinated travellers, the Malaysia Tourism Promotion Board (MTPB) has teamed up with related agencies to attract tourists once again to the country.

An event on Thursday titled “Tourism Malaysia Hybrid Seminar” at Crown Plaza Bangkok Lumpini Park brought together Malaysian businesses and Thai tour operators to exchange information and develop tourism packages for Thais.

MTPB director Madzwin Zainal Abidin said the board was pleased with the Malaysian government’s move to promote international tourism.

She hoped the board would receive cooperation from airlines and businesses to promote Malaysia as an attractive and safe destination.

Malaysia is ready to support all types of tourism, including family and leisure, she added.

Meanwhile, Malaysia Inbound Tourism Association president Uzaidi Udanis said the country had lined up a host of events for the remainder of the year.

He said Malaysian tourism had suffered from the Covid-19 crisis in the past two years, and added that the country would like to see 1 million tourists this year.

Malaysia has from May 1 been allowing fully vaccinated travellers to enter the country without pre-departure and on-arrival Covid-19 tests. This includes children aged 12 and below as well as those who have been infected with Covid-19 within six to 60 days of departure.

Travel insurance is also not a prerequisite now for foreigners entering the country. However, travellers who are not fully vaccinated need to undergo a RT-PCR test two days before departure as well as a rapid antigen test within 24 hours of arrival in Malaysia, and observe a five-day quarantine (quarantine exemption is only for those aged 17 and below).

Meanwhile, check-ins via the contact tracing app MySejahtera (MySJ) will no longer be required, but the MySJ Trace function needs to be activated. For updated information, visit https://www.malaysia.travel/travel-alert .

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TOURISM MALAYSIA LAUNCHES NEW STRATEGIC & MARKETING PLAN FOR 2022-2026

KUALA LUMPUR, 30 March 2022 – Tourism Malaysia launched its Strategic & Marketing Plan for 2022-2026, a new organizational strategy set out for the next five years to boost the tourism industry - a timely move to bounce back with the full reopening of Malaysian borders starting 1 April 2022.

The plan launched by Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture Malaysia today, focuses on domestic tourism promotion as well as international tourism recovery, with greater emphasis on digital adoption, innovation, health and safety.

The six pillars of the strategic plan include: (i) Boost domestic tourism (ii) Forge smart partnerships; (iii) Enhance tourism promotion (online/offline); (iv) Optimise strategic communication and media engagement; (v) Implement travel bubble, and (vi) Undertake strategic transformation.

Meanwhile, the new approach in marketing strategy, among others, outlines a priority in creative and digital marketing, enhancing mix promotion, shifting to emotional and sentiment-based promotions, moving to customized markets, and strengthening the brand.

Tourism Malaysia Strategic & Marketing Plan was developed based on National Tourism Policy 2020-2030, National Ecotourism Plan 2016-2025, National Cultural Policy (DAKEN) 2021 and UNWTO Sustainable Development Goals (SDGs). The strategies are also formulated on market trends and sentiments, secondary data research as well as input from stakeholders and industry players.

As domestic tourism continues to drive the recovery, Malaysia is also gearing up to welcome international travellers by targeting to attract 2 million tourist arrivals with a contribution of RM8.6 billion this year.

Dato’ Sri Hajah Nancy said: “With the widespread vaccination roll-out, lifting of travel restrictions, good coordination and information on travel protocols, it is hoped that it will speed up the recovery of international tourism.

“We are anticipating the return of international tourists, especially from the neighbouring countries as well as medium and long-haul markets, with medical and business travel is expected to regain momentum,” said Nancy.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2019, Malaysia registered 26.1 million tourist arrivals and RM86.14 billion tourist receipts, placing it among the major tourism destinations of the world.

For enquiries, please contact:

Muadz Samat Assistant Director Corporate Communications Division [email protected] Tel: +603 8891 8755

Nadia Zakariah Assistant Director Strategic Planning Division [email protected] Tel: +603 8891 8248

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Malaysia Tourism Promotion Board (Tourism Malaysia)

by StudyMalaysia.com on July 11, 2015 | Other Government Agencies

Introduction

Since its inception in 1972, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene.

To date, Tourism Malaysia has 35 overseas offices and eight Marketing Representatives in various parts of the world. In addition, there are 13 state offices throughout Malaysia. To assist tourists’ needs, there are 22 Tourist Information Centres around the country.

Driven by its aspiration to promote Malaysia as a destination of excellence in this region, Tourism Malaysia continues to propel the industry to greater heights.

In 2012, Malaysia registered 25 million tourist arrivals and RM60.6 billion in tourist receipts, placing the country firmly as the 10th most popular tourism destination in the world.

Today, Malaysia’s tourism industry has moved with such speed to become the second income spinner to the national economy whilst experiencing tremendous growth from year to year.

Along the way, the country has also received numerous awards and accolades. For instance, in Lonely Planet’s Best in Travel 2014, Malaysia was ranked among the top ten tourism destinations in the world to visit in 2014.

In 2013, three beaches in Malaysia made it to CNN’s World’s 100 best beaches, namely, Perhentian Kecil Island, Terengganu (No.13); Juara Beach in Tioman Island, Pahang (No.21); and Tanjung Rhu in Langkawi, Kedah (No.49).

Kuala Lumpur was voted as the fourth best shopping city in the world by global news network CNN in 2012, while Globe Shopper Index ranked it as the second best in Asia Pacific.

Malaysia was also the 10th friendliest country in the world according to Forbes Online, and it was the 3rd World’s Top Retirement Haven in Internationalliving.com’s annual global retirement index 2013. In addition, the Malaysia Homestay Experience Programme won the UNWTO Ulysses Award for Innovation in Public Policy and Governance.

To make the tourism industry a primary source of national revenue and a prime contributor to the socio-economic development of the nation.

To market Malaysia as a premier destination of excellence in this region.

Quality Policy

Tourism Malaysia is committed to the professional and effective dissemination of national tourism information, the fulfilment of customer requirements and supporting or assisting customers in making their visits to Malaysia a success.

Quality Objective

• To produce a skilled and knowledgeable workforce
• To disseminate tourism information accurately and efficiently with customer-friendly service

Functions of Tourism Malaysia

In accordance with the Malaysian Tourism Promotion Board Act 1992, the functions of the Board (Tourism Malaysia) are to:

• Stimulate and promote tourism to and within Malaysia
• Invigorate, develop and market Malaysia internationally and domestically as a tourist focal point
• Coordinate all marketing or promotional activities relating to tourism conducted by any organisation, government or non-governmental agency
• Recommend to the minister relevant measures and programmes that stimulate development and promotion of the Malaysian tourism industry and to implement them upon approval

In line with the role of Tourism Malaysia as a promotional organisation, the following objectives are upheld:

• Increase foreign tourist arrivals
• Extend the average length of stay of the visitors to increase tourism revenue
• Stimulate the growth of domestic tourism
• Increase the benefits/share obtained from the Meetings, Incentives, Conventions and Exhibitions (MICE) market

Malaysia is celebrating its fourth Visit Malaysia Year (VMY) in 2014. Throughout the year, the country will be abuzz with various colourful parades, carnivals, festivals, shows, events, conventions and celebrations. They cover a range of activities from sports and culture to festivals and arts, reflecting a celebration of the diverse lifestyles and customs of Malaysia.

Many fascinating events and festivals have been lined up throughout the year, such as the F1 Petronas Malaysia Grand Prix, Colours of 1Malaysia, the Malaysia Mega Sale Carnival, the 1Malaysia International Tourism Night Floral Parade “Magic of the Night” and many more.

With over 200 exciting tourism events taking place in 2014, there is definitely something for every visitor to Malaysia.

Please check them out at www.tourismmalaysia.gov.my

All rights reserved. No part of this editorial contents may be reproduced, copied, translated, or stored in a retrieval system or transmitted in any form or by any means without the written consent from the publisher Challenger Concept (M) Sdn Bhd ( www.studymalaysia.com/challenger )

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Malaysia eyes secondary locations to attract Thais

PUBLISHED : 8 Jul 2023 at 04:00

NEWSPAPER SECTION: News

WRITER: Poramet Tangsathaporn

The Malaysia Tourism Promotion Board, also known as Tourism Malaysia, will promote secondary tourist destinations in the neighbouring country to attract Thai travellers.

Thanapat Tiyanont, Marketing Officer of Tourism Malaysia Bangkok Office, told the Bangkok Post that the top four Malaysian destinations among Thai travellers are Kuala Lumpur, Penang, Pahang and Malacca.

To promote secondary destinations, the agency will cooperate with related agencies to promote Kuching, known for its natural beauty; Mount Kinabalu on Borneo island; and Perak state, which borders Thailand's Yala province, he said.

Perak is famous for its food, limestone caves and mountains, he said.

He said that during the first four months of the year, Malaysia welcomed about 500,000 Thais, adding its target of attracting 1 million Thai tourists before the end of the year will be achievable.

Mr Thanapat also said that there will be more direct flights connecting both countries.

At the end of last month, Malaysia's MYAirline established direct flights from the capital Kuala Lumpur to Bangkok.

"Bangkok was chosen as MYAirline's first international destination due to the increasing numbers of both business and leisure travellers to and from Malaysia," CEO Rayner Teo Kheng Hock said.

According to a record of the Tourism and Sports Ministry, Thailand welcomed 1,696,358 Malaysian visitors from January to May, up from 76,420 visitors during the same period last year.

"We are confident that this trend will continue as trade and tourism between Malaysia and Thailand will further develop in the coming years," Mr Rayner added.

Founded in January 2021, the airline offered its first domestic flights from Kuala Lumpur to Kuching, Kota Kinabalu and Langkawi in December last year. The service was later expanded to nine domestic destinations.

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THAI Welcomes Representatives from Malaysia Tourism Promotion Board

Mr. Korakot Chatasingha (fourth from left), Director of Thailand Regional Sales, Thai Airways International Public Company Limited (THAI), welcomed Mr. Noran Ujang (third from left), Director of International Promotion Division (Southeast Asia), Malaysia Tourism Promotion Board, under the Ministry of Tourism, Arts, and Culture, Malaysia, who attended a route development meeting to boost tourism between Thailand and Malaysia (Kuala Lumpur and Penang).  Also present at the meeting were Mr. Noor Arif Mohd Nor (second from left), Senior Assistant Director, International Promotion Division (Southeast Asia), and Miss Mazreena Mohd Yusof (fifth from left), Deputy Director, Malaysia Tourism Promotion Board in Thailand.

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Malaysian tourism expected to surpass pre-pandemic levels in 2024

Malaysia Tourism Promotion Board deputy director-general Datuk Musa Yusof said this was following the positive outcome of international tourists coming to Malaysia this year. – Bernama photo

KUALA LUMPUR (Dec 6): The Malaysian tourism industry is expected to surpass the pre-pandemic levels for international tourist arrivals in 2024 onwards, driven by marketing and promotional efforts by the local tourism sector.

Malaysia Tourism Promotion Board deputy director-general Datuk Musa Yusof said this was following the positive outcome of international tourists coming to Malaysia this year.

“As for the first half of 2023, we (Malaysia) welcomed 9.16 million international tourist arrivals and as of the third quarter (Q3) of the year we recorded 14.4 million (for January to September).

“And now we have revised it to 19.1 million until the end of 2023,” he said after giving a speech at the Bursa-Hong Leong Investment Bank (HLIB) Stratum Focus Series XVI (16th).

Musa said the 9.16 million tourist arrivals in the first half of 2023 had placed Malaysia second only to Thailand in the Southeast Asian region.

He added that most of the top 10 nationals visiting Malaysia in both pre and post-pandemic times were from ASEAN, followed by China, India and South Korea.

Musa also cited a report from the United Nation’s World Tourism Organisation (UNWTO) that the Asia-Pacific region had reached 61 per cent of the pre-pandemic levels for international tourist arrivals between January and July of this year.

“It is relatively low compared to the rest of the region due to slower reopening of international borders for several countries,” he said.

Meanwhile, Musa said in 2024, the tourism industry in Malaysia would focus on tourists from Vietnam and Indonesia due to their market growth. – Bernama

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