meaning of agro tourism

What is agritourism and why is it growing so fast?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Agritourism is a type of tourism that is increasing around the world. With the increasing popularity of niche tourism , coupled with a growth in the desire to make our travels more sustainable , it is no surprise that the agritourism industry has grown significantly in recent years. But what exactly is agritourism and how does it work? Keep on reading to learn more….

What is agritourism?

Definition of agritourism, types of agritourism, direct-to-consumer sales, agricultural education, hospitality , entertainment , the advantages of agritourism, the disadvantages of agritourism, agritourism in the philippines , agritourism in the uk, agritourism in australia, agritourism in india, further reading.

Agritourism is a type of experiential travel . It involves doing something on your trip or holiday, and therefore experiencing the country or destination more so (and more deeply) then if you simply visited on a relaxing holiday. More specifically, agritourism involves doing something that is related in some way to agriculture.

Agritourism takes many different forms and comes in many different shapes and sizes. Some examples include:

• Wine/vineyard tours
• Glamping/camping
• Quad biking
• Horse riding
• Fruit/flower picking
• Volunteer tourism
• Animal farms parks/safari parks
• Staying in a homestay located on a farm
• Educational visits
• Relaxation retreats
• Hunting trips
• Rural weddings/events
• Farmer’s markets
• Bird and wildlife watching
• Nature centres

Agritourism comes with economic benefits for travellers and for other tourism stakeholders (farmers, ranch owners and so on). In fact, it is necessary for the survival of some small farms. It diversifies farmers’ income streams, meaning they are able to make money outside of their regular season. By farms offering agritourism opportunities, too, surrounding areas and local communities see an increase in people visiting or passing through. This of course means an economic boost for rural areas and is an example of a positive economic impact of tourism !

Agritourism is also a more eco-friendly and immersive way to travel. It allows people to have experiences they may not get elsewhere, meet local people, see ‘off the beaten track’ locations and more. Agritourism can open our eyes to more sustainable practices, and this is very important in 2021. With the rise of ecotourism, it is no surprise that agritourism is becoming more popular as time goes on.

Agritourism is tourism that involves any agriculturally based operation or activity that brings visitors to a farm or ranch. It of course comes from the term ‘agriculture’. This is the science or practice of farming, including cultivation of the soil for the growing of crops and the rearing of animals to provide food, wool, and other products. 

A further definition of agritourism by the North Carolina Agritourism Activity Liability Law states that it is: Any activity carried out on a farm or ranch that allows members of the general public, for recreational, entertainment, or educational purposes, to view or enjoy rural activities, including farming, ranching, historic, cultural, harvest-your-own activities, or natural activities and attractions.

It doesn’t necessarily have to include travelling abroad. A simple visit to a petting zoo or local farm definitely counts as agritourism!

There are typically 5 types of agritourism. The Journal of Agriculture, Food Systems, and Community Development labelled these as:

• Direct-to-consumer sales 
• Hospitality
• Recreation 

I’ll dive a little deeper into each of these categories in the next section of this article. There are so many ways to experience and enjoy agritourism both in your local area and further afield. Sometimes – in fact, most of the time – you aren’t knowingly or purposefully participating in agritourism, but as there are so many examples you’ve probably been lucky enough to try one of them!

Below you can find out more information about each of the 5 types of agritourism based on the Journal of Agriculture, Food Systems, and Community Development definitions. There are likely to be examples that you have already experienced yourself, as well as others you might not have considered or even heard of yet…

This includes farm stands and ‘pick your own’ experiences. A farm stand is, as the name suggests, somewhere you can visit to buy produce directly from a farm. A farmers’ market is similar to this – somewhere you can visit to purchase goods from different farmers who have travelled to one location to sell their produce. This can range from eggs to cheese to meat. Farms also often have shops attached to them, selling produce as well as items from local crafters, makers and more. 

You can also visit farms to pick your own goods. In the spring this might be strawberries or other types of berries, and in the autumn months leading up to Halloween it’s all about pumpkin picking. If you’ve been to your local pumpkin patch with your little ones to snap some cute shots for Instagram (which is known as Instatourism , by the way), then you have participated in agritourism! And who could resist those gorgeous orange tones on the grid?

Did you know: the pick your own strawberries trend in the UK was pioneered by Ted Moult in 1961. He was a British farmer at Scaddows Farm near Ticknall, Derbyshire, who went on to become a radio and television personality.

School trips to local farms fall under this category of agritourism. You might also, as an adult, visit a farm and enjoy a guided tour where a farmer or farm assistant explains different aspects of the farming industry to you. This would be a type of agritourism as well as a type of educational tourism , although it is just a small part of agricultural education as a whole – for example, tertiary education locations such as Reeseheath College in Nantwich, UK.

In terms of agritourism as proper tourism , e.g something which involves travelling outside of your hometown for a holiday, this category is where it starts. From family-friendly interactive farms to relaxing adult only retreats complete with hot tubs, there are various different farm stay options across the world. You might take the kids camping somewhere with a petting zoo, or stay in a shepherd’s hut with your other half enjoying scenic views and milk in your tea courtesy of the cows on site. Farmstay.co.uk offers a huge range of accommodation on working farms in the UK, and this is likely to be replicated worldwide.

You can actually book farming holidays, too. This is where you rock up at a farm and work in exchange for accommodation! WWOOF , or the Worldwide Opportunities on Organic Farms, facilitate this globally. They connect travellers with farmers, and you can have a really affordable holiday this way. As long as you’re prepared to put the work in, that is! There are farms you can work on in Mexico, Portugal, Serbia, Myanmar and so many more incredible locations.

Hunting, horseback riding, meeting donkeys on the seafront… all of these are recreational types of agritourism. Whether you go on an organised hunt in a rural location or choose to ride a horse across the desert, these are types of agritourism. Hunting doesn’t just mean animals, either; you could go truffle hunting! Horseback riding is also something that is offered worldwide as a fairly standard tourist activity – from Petra in Jordan to the beaches in The Gambia , it is a great holiday activity. 

The final type of agritourism is entertainment. Although the above categories are entertaining in themselves, this is slightly different. The entertainment category includes hay rides, which are popular in the US especially and involve a hay-lined truck or tractor ride. Other countries have started to adopt this activity, and it is also popular when it comes to Halloween – haunted hayrides are a great way to celebrate spooky season.

Agritourism is a fantastic way for farmers to diversify their income and to make some extra cash. With increasing issues such as droughts or increased competition, farmers are often susceptible to financial loss should they have a bad season. However, agritourism can be a great way to compensate for this!

Agritourism can have its disadvantages also. Tourists visiting farmland may have negative environmental consequences – trampling the ground or by frightening/displacing local wildlife. The introduction of agritourism can also take the attention away from traditional farm work. Over dependance on tourism is a bit problem in many parts of the world, and it is important that farm owners do not entirely abandon their traditional methods of making money… because should something happen to discourage tourists from visiting (an illness, political unrest, a natural disaster etc) then there would be no money coming in…

Examples of argritourism around the world

Agritourism takes place all around the world, with more and more agritourism businesses popping up all the time. Here are some examples:

Agritourism is popular in the Philippines. It has a gorgeous tropical climate that makes it well suited for this type of tourism, as well as fertile soil and plenty of natural resources. Their natural resources are abundant, and the people are lovely. Agritourism in the Philipines is a rich and fruitful experience, leaving you with lasting memories and a whole new view of this part of the world. According to Kapwa, a Filipino travel company, some of the country’s most popular agritourism activities include “vegetable- or fruit-picking, sampling of local wines, planting rice or root crops, visit to organic farms, milking cows, riding carabaos, catching fish, coffee bean picking, farm-to-table dining, and more.”

As mentioned earlier, farm stays are really popular in the UK. Being a country so full of towns and cities, people find it novel to stay somewhere more rural. With travel restrictions in place during the COVID pandemic, staycations (many of which were in rural areas) in popularity across the UK. From shepherd’s huts to glamping to cosy cottages, there are plenty of agritourism options across the UK.

Another place that sees a lot of agritourism is Australia . This is because second-year visa requirements say : to earn the right to a second year visa you must work in one of Australia’s more remote areas – the kind of places where travelling to the nearest town takes about as long as travelling to a whole other country in Europe. The job must be paid (in the past voluntary work was eligible) and the work hours must constitute a full-time job.

Farming work obviously falls into this category, and as hard as it is people say some of their best memories of Australia are from working on farms. It is a chance to meet other people who are travelling across the country, and you’ll feel proud of your hard work!

Farming is vital to India and its economy, and as such agritourism has been incredibly beneficial to tourism in India. You can stay on many of the working farms across this stunning country. From milking cows to lazing in a hammock, walking through plantations and learning how to cook with produce from the farm itself, there are so many amazing opportunities when you enjoy what India has to offer in terms of its booming agritourism industry.

If you have enjoyed reading this article, I am sure that you will love these too:

• Niche tourism: What, why and where
• Educational tourism: Everything you need to know
• Ecotourism in Costa Rica: Where to go and why
• MICE tourism: A simple explanation
• What is an eco lodge? | Understanding tourism

Liked this article? Click to share!

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

• Human Nutrition and Food Safety
• Local Foods and Communities

AgriTourism

Agritourism is a form of commercial enterprise that links agricultural production and/or processing with tourism to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining or educating the visitors while generating income for the farm, ranch, or business owner.[National Agricultural Law Center.  Agritourism - An Overview [nationalaglawcenter.org] .]

Selected Resources

Agritainment [psu.edu].

Opportunities and considerations for starting an entertainment venture on your farm.

Agritourism [agmrc.org]

Identifies agritourism businesses; discusses management, marketing and risk management issues; and provides related resources and links.

See also: Best Management Practices in Agritourism [agmrc.org] .

Come and Get It! What You Need to Know to Serve Food on Your Farm [misa.umn.edu]

A toolkit and roadmap to help farmers start an on-farm food service venture.

Growing Your Brand [msstate.edu]

Training modules, tools and guides to help you understand your market and create a marketing plan.

A Guide to Successful Agritourism Enterprises [uvm.edu] [pdf, 15 MB]

A comprehensive guide for starting an agritourism program, including information on assessing resources, creating a business plan, goal setting, record keeping and finances, as well as safety and risk management and marketing.

Vermont Agritourism Collaborative [uvm.edu]

An extensive collection of material pertinent to all aspects of agritourism including guides and factsheets, videos, tools, information contacts, funding resources, and more.

Key Tools and Products

Extension training for agritourism development.

The program teaches how to minimize farm safety risks, manage liability, mitigate financial risk, and improve marketing strategies.  It features workshops, webinars, web-based resources, videos and factsheets.

Agritourism - An Overview

The National Agricultural Law Center defines agritourism and provides background, examples, and related legal issues.  

Alternative Crops and Enterprises for Small Farm Diversification

Information about how to grow diverse crops, raise multiple animal species, or employ other techniques to minimize the risk of any farming endeavor.

Page Content Curated By

Linking local farmers with hotels and restaurants

Sharing of agricultural heritage: visits to old plantations or agricultural museums.

Local gastronomic festivals and culinary traditions.

Farm-based activities: rural bed & breakfasts, observation of crop management, farm animal feeding, milking and cheese making.

Tourist routes that combine the knowledge of natural landscapes with the way of life of the communities visited.

Community-based initiatives: village fairs, community markets and food trails

Why support agritourism in the Caribbean?

The Caribbean is one of the most tourism-dependent regions in the world, with tourism earnings accounting for over 60% of GDP in some countries. However, despite the significant benefits of tourism, linkages between tourism and other economic sectors, such as agriculture, are often weak. As a result, the benefits of tourism are not distributed widely, particularly in rural areas where poverty rates are highest.

Promoting agritourism is a strategy to enhance the linkages between tourism and agriculture, and to strengthen rural economies in the Caribbean. By supporting local agriculture and food production, agritourism can help to improve food security, reduce dependence on food imports, and create new income and livelihood opportunities for rural communities, while promoting sustainable agriculture practices and environmental stewardship.

Moreover, the hotel industry in the Caribbean represents a huge potential market for locally sourced goods, which can enhance the authenticity of the tourism experience. By promoting agritourism, the Caribbean can showcase its unique and diverse agricultural products, cultural heritage, and rural landscapes, while also providing visitors with a more authentic and sustainable travel experience.

• To save this word, you'll need to log in. Log In

agritourism

Definition of agritourism

Examples of agritourism in a sentence.

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'agritourism.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

agri- + tourism

1978, in the meaning defined above

Dictionary Entries Near agritourism

Cite this entry.

“Agritourism.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/agritourism. Accessed 25 Apr. 2024.

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Can you solve 4 words at once?

Word of the day, tendentious.

See Definitions and Examples »

Get Word of the Day daily email!

Popular in Grammar & Usage

More commonly misspelled words, commonly misspelled words, how to use em dashes (—), en dashes (–) , and hyphens (-), absent letters that are heard anyway, how to use accents and diacritical marks, popular in wordplay, 10 words from taylor swift songs (merriam's version), 9 superb owl words, 'gaslighting,' 'woke,' 'democracy,' and other top lookups, 10 words for lesser-known games and sports, your favorite band is in the dictionary, games & quizzes.

Home > Farm > Agritourism > What is Agritourism?

What is Agritourism?

Have you ever heard of agritourism? What exactly does it mean? Agritourism is where agriculture and tourism meet to provide you with an amazing educational experience, whether it be a tour of a farm or ranch, a festival or cheese-making class. Farmers, ranchers and wineries turn their land into a destination and open their doors to the public in order to teach more about what they do.

See more:  5 Incredible Farm Stay Destinations Around the U.S.

Agritourism is becoming an increasingly popular industry in almost every state. Destinations across the country offer unique experiences ranging from picking your own fresh fruit at an orchard and trying your hand at calf roping to hayrides at a pumpkin patch. There are tons of unique activities waiting to be explored.

Some farmers turn their working farms into destinations to help educate the public about farming. Others do it as a way to supplement income in the off-season. But no matter what the reason, every farm has something unique to offer guests. So if you’re heading out on a vacation or long weekend soon, be sure to scope out agritourism destinations in the area.

Looking for the perfect destination? Check out some fun and educational spots from around the country:

Grape Expectations: Arkansas Wine Industry Encourages Agritourism Fun on the Farm at Mississippi Agritourism Destinations A Sip and a Swig at Wisconsin Wineries and Breweries The Scoop on Ohio Agritourism Visitors Experience Life of the Farm in Kentucky Georgia Agritourism Brings Southern Hospitality

Join the discussion and tell us your opinion.

[…] Farm Flavor offers more reasons to do agritourism. […]

[…] Offering farm stays or agrotourism experiences can transform your hobby farm into a rural retreat. With the right setup and marketing, city dwellers looking for a slice of country life could become your regular guests. Imagine waking up to the sounds of chirping birds and fresh countryside air. Indulge in farm-fresh meals and immerse yourself in the tranquility of nature. A farm stay experience is the perfect opportunity to escape the hustle and bustle of city life. […]

Leave A Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Agritourism – An Overview

Agritourism is a field that is growing in popularity as producers try to diversify and increase profits.  By combining agriculture and tourism, agritourism offers new sources of revenue but also presents potential problems and legal complications to agritourism operators.

“Agritourism” Defined

Simply stated, agritourism could be thought of as the crossroads of tourism and agriculture. Stated more technically, agritourism can be defined as a form of commercial enterprise that links agricultural production and/or processing with tourism to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining and/or educating the visitors while generating income for the farm, ranch, or business owner.

Regardless of the exact definition or terminology, any definition of agritourism should include the following four factors:

• combines the essential elements of the tourism and agriculture industries;
• attracts members of the public to visit agricultural operations;
• is designed to increase farm income; and
• provides recreation, entertainment, and/or educational experiences to visitors.

The term “agritourism” is often used interchangeably with “agri-tourism,” “agrotourism,” “farm tourism,” “agricultural tourism,” or “agritainment.”

Examples of Agritourism

Agritourism operations exist throughout the United States and the world. They range from small operations that function on a seasonal basis and offer limited consumer services to large operations that operate throughout the year and provide numerous consumer services. Common examples of agritourism include:

• pumpkin picking patches;
• corn mazes;
• U-Pick operations;
• petting and feeding zoos;
• cut-your-own Christmas tree farms;
• dude ranches;
• demonstration farms;
• agricultural museums;
• living history farms;
• on-farm farmers’ markets;
• winery tours and wine tasting;
• rural bed & breakfasts; and
• garden tours.

Examples of actual agritourism operations can be easily located through routine internet searches and through web sites, such as  agritourismworld.com , that provide comprehensive databases of agritourism operations throughout the country.

Importance of Agritourism

Agritourism presents a unique opportunity to combine aspects of the tourism and agriculture industries to provide a number of financial, educational, and social benefits to tourists, producers, and communities. Agritourism gives producers an opportunity to generate additional income and an avenue for direct marketing to consumers. It enhances the tourism industry by increasing the volume of visitors to an area and the length of their stay. Agritourism also provides communities with the potential to increase their local tax bases and new employment opportunities. Additionally, agritourism provides educational opportunities to the public, helps to preserve agricultural lands, and allows states to develop business enterprises. While agritourism may create new potential revenue streams, it also presents new legal issues for farmers and landowners.

Legal Issues

Landowner/operator liability.

Liability is a significant concern for farmers, ranchers, and others who operate agritourism enterprises.  Simply stated, a landowner who opens his or her land to the public faces the risk that he or she could be considered liable if an entrant is injured while on the property.

The duty of care owed to someone who is on a landowner’s property has traditionally depended on whether the entrant is classified as a trespasser, a licensee, or an invitee.  The classification of invitee is the most relevant to agritourism operators, though either of the other two categories could apply under certain circumstances.

Trespassers are persons who are on the land without the landowner’s permission.  As a general rule, landowners owe trespassers no duty of care except to avoid intentionally injuring them.  However, children who are trespassers may be owed a higher duty of care depending on the situation and jurisdiction.

A licensee is someone who is on the property with permission but does not provide any economic benefit to the landowner, such as a hunter or fisherman who does not compensate the landowner for access to the land.  Generally, licensees must be told of hidden dangers and the landowner owes a duty of care to not act in a way that would harm the licensee.

Invitees are persons who enter upon the premises with the permission of the landowner or operator.  Invitees provide an economic benefit to the landowner or operator and are owed the highest duty of care.  The landowner must warn invitees of potential dangers and must keep the premises relatively safe for them.  The term “invitees” not only includes paying customers at the agritourism operation but may also include employees that are staffing the event.  This heightened standard for invitees necessitates the creation of a risk management plan to address issues before they become a problem.

For more information regarding landowner liability issues, visit the  Landowner Liability Reading Room.

Agritourism Statutes

Many states have passed agritourism statutes that may create an affirmative defense to lawsuits brought by injured customers.  Generally, these statutes protect against “inherent risks” associated with running an agritourism operation, such as the condition of the land and building.  Many have an exception disallowing their use if the operator is negligent or grossly negligent in the running of the agritourism business.  It is important to read the state statute carefully because many require certain steps before an agritourism operator may use the statute in defense.  Many states require that agritourism operators post warning signs with specific language that is included in the statute.  Failure to comply with the agritourism statute may limit its usefulness as a defense.

For more information regarding these laws, visit the  Agritourism State Laws Compilation Map.

Animal Welfare Act

Animals used strictly for agricultural purposes are exempt from regulation under the Animal Welfare Act (AWA).  However, the AWA is applicable when animals are exhibited, even if the animals are farm animals.  According to the Animal and Plant Health Inspection Service (APHIS), the USDA agency that administers the AWA, the exhibition of animals includes petting zoos, roadside zoos, trained animal shows, and educational displays.  An agritourism operator who uses animals for exhibition purposes should be aware of the potential application of the AWA. For more information regarding animal welfare, please visit the  Animal Welfare Reading Room.

Other Considerations

Agritourism enterprises may involve a variety of other legal issues, depending largely on the activities involved and the laws of the state where the business is located.  Producers who provide food stands or restaurants must consider local food safety and public health laws that may apply and laws governing liquor licenses if alcohol is served on the premises.  For more information on food safety, please visit the  Food Safety Reading Room .  In addition, agritourism operators should be aware that many of their activities may not be covered by standard farm insurance policies and that additional liability coverage may be needed to cover injuries arising from agritourism activities.

Agritourism operations may also face issues with zoning restrictions, building codes, compliance with the Americans with Disabilities Act, taxation, and business permits.  Zoning restrictions are an issue that many new agritourism operators do not think about, but disputes with neighbors caused by increased traffic, noise, etc. have led to costly litigation.  The  Agritourism Reading Room contains resources addressing these topics and many others; however, it is important to note that agritourism operations face many unique challenges because of location and the type of services that they offer.

• Cambridge Dictionary +Plus

Meaning of agritourism in English

Your browser doesn't support HTML5 audio

• air corridor
• amenity kit
• high season
• phrase book
• post-holiday
• put something up
• ranger station
• tourist trap
• trailer park
• youth hostel

Examples of agritourism

Translations of agritourism.

Get a quick, free translation!

Word of the Day

of or relating to birds

Dead ringers and peas in pods (Talking about similarities, Part 2)

Learn more with +Plus

• Recent and Recommended {{#preferredDictionaries}} {{name}} {{/preferredDictionaries}}
• Definitions Clear explanations of natural written and spoken English English Learner’s Dictionary Essential British English Essential American English
• Grammar and thesaurus Usage explanations of natural written and spoken English Grammar Thesaurus
• Pronunciation British and American pronunciations with audio English Pronunciation
• English–Chinese (Simplified) Chinese (Simplified)–English
• English–Chinese (Traditional) Chinese (Traditional)–English
• English–Dutch Dutch–English
• English–French French–English
• English–German German–English
• English–Indonesian Indonesian–English
• English–Italian Italian–English
• English–Japanese Japanese–English
• English–Norwegian Norwegian–English
• English–Polish Polish–English
• English–Portuguese Portuguese–English
• English–Spanish Spanish–English
• English–Swedish Swedish–English
• Dictionary +Plus Word Lists
• English    Noun
• Translations
• All translations

Add agritourism to one of your lists below, or create a new one.

{{message}}

Something went wrong.

There was a problem sending your report.

Sustainable Agriculture Research & Education Program

Agritourism.

University of California researchers define agricultural tourism (agritourism) as any income-generating activity conducted on a working farm or ranch for the enjoyment and education of visitors. It includes the interpretation of the natural, cultural, historic, and environmental assets of the land and the people working on it.

The Agricultural Marketing Resource Center (AgMRC) provides a list of business activities that it categorizes as agritourism. Examples of agritourism activities include but are not limited to U-Pick farms, on-farm markets, pumpkin patches and corn mazes, outdoor recreation, farm stays, demonstration farms and more. The purpose of these enterprises is multi-faceted. As the U.S. Natural Resources Conservation Service (NRCS) describes it: “farmers and ranchers rely on the natural resources of their land - the soil, water, air, plants, wildlife, and scenery - to keep their family on the farm and the farm in their family.” Agritourism can play a role in maintaining the land’s resources and enable the development of a more sustainable food system.

**This page gives general information about agritourism as an important part of sustainable agriculture.  If you are interested in learning about our Agritourism program, which includes resources, training, and a website for farmers to promote their operations, visit our  agritourism website. 

Agritourism activities can provide the supplemental income necessary to allow for the preservation of small and mid-scale farms, ranches, and rural communities. It can be promoted as an outlet for local residents and tourists to experience direct contact and interaction with agriculture and natural resources. Increasing public interaction with local farms and ranches can promote an understanding and appreciation for the working landscapes that help maintain or enhance natural resources.  

Long-term agritourism sustainability depends on preserving the quality of the nature-based environment that includes productive agriculture. The AgMRC outlines seven best management practices for an agritourism business  – authentic experience, educational experience, customer service, adequate facilities, safe and accessible environment, community relations, and planning for a financial future. Many agritourism operators express a desire to educate visitors or as a tool for community outreach as some of the key motivating factors in implementing and managing their tourist-focused activities. The vast majority of the US population is not directly engaged in agriculture; agritourism efforts provide an opportunity for these individuals to engage with their local food system. These types of interactions may empower individuals to make more sustainable food and lifestyle choices and can increase the extent of rural advocacy among city dwellers.

Permitting issues, environmental health regulations, and liability or insurance concerns were the three most prominent factors limiting the implementation of agritourism. The UC Agricultural Issues Center found that the permitting system was overwhelmingly viewed by farm operators as misleading, time-consuming, or costly ( AIC Issues brief ). In order to obtain clearances, permits, and licenses, operators must follow a planning and permitting process that addresses land-use development, environmental health and safety, licenses and taxes, and direct marketing. Rules and regulations for agritourism operations vary by county, increasing the potential for miscommunication or misunderstandings within the system. Refer to the California Agritourism: Permits and Regulations webpage for information on the best approaches for meeting the regulations required to begin and sustain an agritourism operation.  

University of California Contributions - Research

UC has engaged in a variety of research initiatives and programs aimed at promoting the development of sustainable agritourism. To investigate the political, social, and economic characteristics of agritourism in California, researchers from UC Cooperative Extension and the UC Small Farm Program performed an extensive survey of farmers engaging in various agritourism practices in 2009. With this information, researchers are able to better understand the needs of California agritourism and create outreach programs to assist in the development of the sector. The UC survey team focused on determining the types of activities that farmers were engaged in, marketing techniques, management and staffing practices, profitability, and the characteristics of typical visitors. Detailed survey information was published in UC ANR’s quarterly journal, California Agriculture: California agritourism operations and their economic potential are growing.  

The survey determined that more than 2.4 million visitors participate in agritourism activities yearly. Although the California wine business plays a critical role in the agricultural economy of the state, the survey only included small wineries (those producing fewer than 10,000 cases annually) that were also engaged in non-wine-related agritourism activities. It is estimated that the wine industry attracts an additional 21 million tourists spending $2.1 billion each year within the state. More information on the California wine business can be found on the  Wine Institute’s website  or through the  UC Davis Viticulture and Enology  department.  

The survey found that 68% of farms offering agritourism activities were considered a “small farm” by the USDA. These farms operate with gross annual sales of less than $250,000. Income diversification is a crucial aspect for small-scale farms to maintain economic viability. Supplementing traditional production with agritourism practices can help buffer seasonal fluxes in farm income and market volatility. Roughly 75% of the survey respondents indicated that they were motivated to implement agritourism practices as a method of increasing profitability. In a different study to better understand the market and resources realistically available to farmers, UC researchers studied the  economic impacts of agritourism . This report found that especially at the urban-rural interface, agritourism provides economic incentives for growers, opportunities for product diversification, and helps to educate the public about the importance of supporting local agriculture.

UC Contributions - Outreach and Community Involvement

To meet the needs of small-scale farmers in California the UC Cooperative Extension established the UC Small Farm Program in 1979 which operated as a statewide program of UCANR until 2009. This program developed field and marketing research aimed at the needs of small-scale farmers who may not be reached by traditional extension programs ( Small Farms Program 15 yr report ). Small Farm Advisors continue to work from county-based Cooperative Extension offices and are organized as the  UC ANR Small Farms Network .

In addition to ongoing extension efforts by program coordinators and county advisors, UC has several publications to assist farmers and ranchers in establishing agritourism into their businesses. In 2006 Desmond Jolly, with the UC Small Farm Center, published  A Handbook for Planning and Managing Agritourism and Nature Tourism Operations . ANR offered a 2011 revised edition of  Agritourism and Nature Tourism in California . Written by UC Cooperative Extension advisors, Holly George and Ellie Rilla, this book is used as a teaching guide by the statewide agritourism workshops.

Agritourism efforts are now housed at UC SAREP under the direction of  Rachael Callahan , the Statewide Agritourism Coordinator. She manages the UC SAREP Agritourism program’s website and writes the  California AgTour Connections e-newsletter . The website provides news, fact sheets, and additional resources including the  UC Agritourism Directory and Calendar .

Callahan helps organize workshops, classes, and lectures, such as the   Agritourism Intensive   three-session course designed to familiarize small-scale farmers with the regulations and management needs of agritourism operations. Callahan mentions there have been at least 2,000 ranchers and farmers who have participated in these workshops, which provide opportunities for participants to meet the visitor bureau and the county staff, attend field trips and start their own business and marketing plans. Since 2011, the UC Small Farm Program and then UC SAREP has worked with partners to provide resources, such as summits, trainings and guides for agritourism operators. Examples of projects include Agritourism Intensive Trainings ,  Building a Farm Trail Project , a guide for  Marketing Regional Farms and Wineries , and  Regional Agritourism Summits (2017) .

UC Resources

The UC Division of Agriculture and Natural Resources maintains a  directory of agritourism operations  in the state of California.

The UC Sustainable Agriculture Research and Education Program houses an  agritourism program t hat works with county-based UC Cooperative Extension farm advisors, provides resources for agritourism operators and hosts California's statewide directory and calendar of agritourism operations.

The  California AgTour Connections e-newsletter  is a chance for growers, agritourism operators, county staff, tourism professionals, and others to keep up with news and information.

Contributors: Leigh Archer, Bev Ransom, Mariah Coley

How to cite this page UC Sustainable Agriculture Research and Education Program. 2017. "Agritourism." What is Sustainable Agriculture? UC Division of Agriculture and Natural Resources. <https://sarep.ucdavis.edu/sustainable-ag/agritourism>

A national information resource for value-added agriculture

• FoodSearcher Tool
• Clay-Target Shooting Facilities
• Equine Agritourism
• Fee and Lease Pond Fishing
• Rural Weddings
• Aquaculture
• Grains & Oilseeds
• Livestock, Dairy, Poultry
• Specialty Crops

Agritourism

Overview Types of Agritourism Businesses Management Marketing Risk Management Resources and Links  

According to the U.S. Travel Association, travel and tourism is a $1,127 billion industry in the United States that has directly generated more than 9 million jobs. An increasingly popular and growing opportunity for agricultural producers is agritourism.

The U.S. Census of Agriculture shows an increasing trend in agritourism and related recreational services as well as direct sales of agricultural products. The Census of Agriculture first used the term “agri-tourism” in 2007 with a question about “agri-tourism and recreational services such as farm or winery tours, hay rides, hunting, fishing, etc.” Using this limited definition, agritourism income grew by 67% over 10 years (between 2007 and 2017) and more than doubled when including direct sales of agricultural products, which is viewed as an important part of agritourism by many definitions. According to the 2017 Census of Agriculture, 28,575 farms offered agritourism and recreational services resulting in $949 million in sales. In addition, direct-to-consumer sales brought in $2.8 billion in sales for 130,056 farms. The next Census of Agriculture will be performed in 2022.

Types of Agritourism Businesses

An agritourism business can be defined as any person, farm, or corporation actively engaged in the operation, management, or promotion of an agriculturally-related tourism business open to the public. Examples of agritourism activities include but are not limited to: 

• U-pick farms give customers a hands-on farm experience by inviting them to come pick products from the field to purchase and take home. Common types of products offered at u-pick farms include fruits, vegetables, pumpkins, flowers, and Christmas trees.
• On-farm markets give customers the opportunity to come purchase produce and/or products on the farm property. Common types of farm markets include farm stands (outdoor booth on the farm) and farm stores (enclosed store on the farm).
• Farms that grow and sell pumpkins. On-farm pumpkin patches often sell their pumpkins as a u-pick and/or through an on-farm market. 
• A maze cut out in a cornfield that customers can navigate through.
• Farms and businesses engaged in growing grapes for wine and/or wine making. Many wineries provide on-farm entertainment including, but not limited to, wine-tastings, wine-trails, music, and on-farm dinners.
• A flower farm that invites visitors to come see or experience the flower crop in the field . Floriculture farms may host events and workshops, provide a flower u-pick and offer photography opportunities.
• A working farm that invites visitors on their property to see or experience the farm . Examples of demonstration farms include but are not limited to dairies, conservation farms, and cattle ranches.
• A farm that invites customers to pick or buy Christmas trees on their farm.
• Farm stays invite visitors to stay on a farm property.
• A farm that engages with visitors by giving them a tour of their farm.
• An educational opportunity for kids to come experience a farm and engage in agriculture practices.
• On-farm dining experience, often including a specialty chef, farm fresh food, and entertainment.
• Opportunities for visitors to come interact with horses on the farm. Types of equine agritourism can include trail riding, horseback riding lessons, dude ranches, horse camps, boarding facilities, and equine therapy farms.
• Landowners opening up their pond to visitors for fishing.
• Landowners inviting visitors on their land to hunt usually for a fee.

Best Management Practices for an agritourism business include:

• Providing an authentic farm or ranch experience
• Providing an educational experience
• Providing excellent customer service
• Providing adequate public facilities
• Maintaining a safe and accessible environment
• Creating good community relations
• Planning for your financial future

When starting an agritourism business or assessing your existing operation, consult the available resources and consider the following best management practices:

• Authentic Farm or Ranch Experience  - Agritourism provides visitors with an educational experience aside from one that is solely commercial. It is important to keep in mind that your farm/ranch is often the “face of farming and ranching” in your community, region, or state. A product you offer to visitors may be the experience of farm or ranch living. It is also important to understand what aspects of agriculture your local associations (agricultural, tourism, and marketing) emphasize in your region so that you can develop your own niche in coordination with other farms and attractions nearby.
• Educational Experience  - Farms and ranches can offer an agriculturally-oriented educational experience suitable for different ages. Food and fiber production, land stewardship, and history of agriculture are common topics that visitors enjoy learning about.  Another way to diversify your operation and educate guests may be on-property recreational activities (e.g., fishing, hunting, trail riding, cross-country skiing, or hiking).
• Customer Service  - This should be an integral part of your business planning. Training your staff to interact with customers in an appropriate way will ensure a safe and high quality experience for customers. It also ensures these customers will return and tell other potential customers about your business.
• Adequate Public Facilities  - Your farm/ranch needs to have sufficient capacity (staff and infrastructure) to provide basic services such as parking, transportation, signage, customer assistance, education, and roads. In order to maintain a safe and customer friendly business, provision of services and facilities like restrooms becomes necessary.
• Safe and Accessible Environment  - You should ensure that your property and facilities are maintained and in compliance with zoning, health, food safety, and environmental regulations. It is useful as well to create a risk management plan for your farm/ranch. In addition, depending on your type of business, consider compliance with the Americans with Disabilities Act, which mandates equal customer access to certain facilities (entrances, exits, and bathrooms).
• Community Relations  - To create good community relations, it is important to regularly provide opportunities for organized groups and individuals in your community to visit your property (e.g., schools and business associations).
• Planning for your Financial Future  - Regularly review your business plan and appropriately add value (price) to all farm/ranch services, products, and experiences in order to provide for the long-term sustainability of your business.

What is your farm story? How you market and promote your farm is an essential part of managing your business. Telling your story, having a clear mission and creating a culture for customers to engage in will help develop an environment where customers feel welcome. It is important that you understand and are passionate about the agritourism business you are promoting.

Start by developing a marketing plan. Who is your target audience? What experience and education do you want to share with them? How are you going to communicate with them? Thinking about your target audience will help you narrow down your best marketing channels. Having an online presence through websites, blogs, social media, e-newsletters, and Google is a great way to reach a broad audience. It is important to keep your business information updated on a regular basis. Other forms of marketing may include print-ads, mailers, cooperative marketing, tourism organizations, and agritourism/farm associations.

A powerful business marketing tool is reviews from satisfied customers. Whether it is by word-of-mouth, social media, or Google reviews, satisfied customers will be an asset to your business. New customers grow your business; satisfied repeat customers sustain and market your business to another wave of customers. 

Many producers who are involved in agritourism note there is synergism in having non-competing agritourism enterprises in the area to increase traffic to the area and provide more tourism attractions for customers. A list of resources and organizations supporting agritourism can be found  here .

Risk Management

Farmers and ranchers are legally responsible (liable) for the well-being of their customers and employees.  Considering safety and minimizing risk are important parts of business planning. To protect your agritourism business, it is important to create a risk management plan.   Some of the main areas of risk and negligence include site safety risk, product risk, employee related risk, and financial risk.  To ensure the well-being of your business, it is recommended that you avoid certain activities, use liability waivers, purchase insurance, practice good management techniques, train employees, and pay attention to the legal structure of your business.

Checklist for Managing Risk

• Key consultants to determine your needs are lawyers, insurance agents, financial managers, and accountants.
• Before you start implementing any business plans it is critical that you review local, state and federal laws and regulations; such as zoning, signage, employee tax withholding, food-related inspections, licenses or fees, and the risk management planning associated with animal exhibits and animal-human health concerns. Contact your county planning department to learn about your property’s zoning requirements and to figure out what permits you may need.
• Site Safety: Consider physical site hazards including visitor activities and attractive nuisances such as farm equipment likely to attract children.
• Product: Consider what you are selling or producing and any health or safety regulations or considerations
• Employee related: Know your employees and know what will be required on-site to safeguard their health and safety
• Financial: Consider current record-keeping, billing processes, assets and debts
• Post rules for customers and conduct regular inspections
• Post and implement employee rules and regulations
• Using proper signage can help reduce liability, but it does not remove liability.
• Establish a labeling protocol for products
• Establish a protocol based on state regulations for handling products
• Business liability
• Product liability
• Workers’ compensation
• It is important to have a good insurance policy and a good working relationship with your insurance agent.
• Consider using preventative measures like waivers or product warnings if warranted.

Understand your state’s laws relating to your property and business. Work with a trusted lawyer to see that your farm is set up for success. 

Risk Management Education for Farmers with On-Farm Visitors, Iowa State University Extension & Outreach

This online curriculum offers information and tools to enhance the safety and health of an on-farm operation that allows visitors on their property. Participation in this program will lead to new skills and techniques to implement practical management solutions on your farm. 

Risk Management Education for Farmers with On-Farm Visitors Course Link  

Agritourism Safety and Health Best Practices Checklists, Iowa State University Extension and Outreach

Risk Management Planning

Risk Management Planning for Agritourism , University of Vermont Extension

“Don’t Break A Leg… Managing Risks on Your Small Farm,”  “Managing Marketing Risks” and other Risk Management Articles. The Small Farms Program-Cornell University

Farm Commons  

Health and Safety Guidelines National Institute for Occupational Safety & Health , Centers for Disease Control & Prevention (NIOSH)  Toll-Free: 800-CDC-INFO (800-232-4636) TTY: (888) 232-6348

National Safety Council  - Farm safety & workplace fact sheets (scroll down for Agricultural Safety) Toll-Free: 800-621-7615   NIOSH Agricultural Research Centers

The National Children's Center for Rural and Agricultural Health and Safety  

Insurance Information North American Farmer’s Direct Marketing Association  - Member’s liability insurance list, 62 White Loaf Road, Southhampton, MA 01073, 413-529-0386

National Center for Agricultural Law, Research, & Information , University of Arkansas, School of Law, 479-575-7646

Resources/Other Links

2019 Best Practices in Agritourism  (PDF)

How to Develop a Farm Stand  (PDF)

How to Develop a Farm Stay  (PDF)

How to Develop a Farm Tour  (PDF)

How to Develop a Pick-Your-Own Business  (PDF)

How to Host a Farm Dinner  (PDF)

How to Host a Summer Camp  (PDF)

How to Host Weddings  (PDF)

U.S. Travel Association , 2019. U.S. Travel and Tourism Overview

U.S. Census of Agriculture , USDA (2012, 2017). Table 6&7. Income From Farm-Related Sources

How Oregon State University Programming Supports the Development of Agritourism Activities (Including Farm-Direct Sales) in Oregon ,  2019

On-farm Agritourism Activities in Marion County, Oregon from 2017-2018 ,  2019

Vermont Agritourism Collaborative , University of Vermont Extension  

Additional Resources

National Resources USDA Risk Management Education Agency  - Develops educational materials for 50 states. National Ag Risk Library , University of Minnesota, St. Paul, MN, Toll-free 800-234-1111 Regional Risk Management Education Centers Northeast Center for Risk Management Education , University of Delaware, 302-831-2538

North Central Risk Mgmt Education Ctr , University of Nebraska, 402-472-2235

Southern Region Risk Mgmt Education Ctr , University of Arkansas, 501-671-2175

Western Center for Risk Management Education , Washington State Univ., 509-335-6360  

Accessibility Information and Technical Assistance on the Americans with Disabilities Act 800-514-0301 (voice) 800-514-0383 (TTY) State Resources Your State’s: Department or Agency of Agriculture, State Agritourism Organization, Department of Marketing or Tourism, University Cooperative Extension Service, and directories from the  National Association of Resource Conservation and Development Councils , and  Natural Resources Conservation Service .

Agritourism Value Added Producer Grant Profiles and Recipients 

African Alliance of Rhode Island (PDF)

Avena Botanicals (PDF)

Big Picture Farm (PDF)

Boothby's Orchard & Farm Winery (PDF)

Fuzzy Udder Creamery(PDF)

Gothberg Farms (PDF)

TMK Creamery (PDF)

When Pigs Fly Farm (PDF)

The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs.) Many materials can be made available in alternative formats for ADA clients. To file a complaint of discrimination, write USDA, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, DC 20250-9410 or call 202-720-5964.

The names, words, symbols, and graphics representing Iowa State University are trademarks and copyrights of the university, protected by trademark and copyright laws of the U.S. and other countries.

• Agritourism: where agriculture and tourism meet
• Community development

A corn maze. Barn weddings. A tour of a bison ranch.

Today the public is seeking authentic, on-farm experiences that can extend from well-known activities, such as a pick-your-own berries on-farm, to an overnight stay in a yurt in a sheep pasture and duck hunting on the edge of a farmer’s pond.

All of these on-farm activities are part of agritourism, which is most simply defined as where agriculture and tourism meet. Often this entails attracting visitors on-farm to experience its location or products, but the variety of possibilities and farmer ingenuity consistently presses the boundaries of the term.

What is the value for farmers and communities?

For some farmers, agritourism may be a source of new revenue to diversify business. For others, inviting visitors on the farm to see daily operations may help better educate the public about agriculture. Whatever the reason, however, whenever a visitor and farmer share a positive exchange, good things happen.

For rural communities, agritourism can play an important role in business and community development. On-farm businesses provide an avenue for local business development and can attract visitors — and their spending — to the communities. In addition, they can help define a local identity or preserve rural amenities and character.

MN Statute 604A.40 defines agritourism :

“Agritourism activity” means activity carried out on a farm or ranch that allows organizations or members of the general public, for recreational, entertainment, charitable, or educational purposes, to view, enjoy, or participate in rural activities, including, but not limited to: farming; viticulture; winemaking; ranching; and historical, cultural, farm stay, gleaning, harvest your-own, or natural activities and attractions. An activity is an agritourism activity whether or not the participant pays to participate in the activity.

Is agritourism right for my operation?

Similar to investigating any additional enterprise, you must decide how an agritourism venture will complement your current activities. Agritourism can be as simple as hosting an early childhood class to see farm animals or as complex as developing a posh farm-to-table dining business.

Connecting with educational resources, associations, and agencies that support agritourism activities in Minnesota is a great way to start and explore possibilities, anticipate risks, and build connections with other operators. An open exploration should provide tangible ideas of how agritourism plays out in “real life” and give a grounded view of how to get started.

Come and Get It (a guidebook for on-farm food service) provides assessments and questions to provoke your thinking:

• What is my current schedule like?
• Is there synergy with other farm operations?
• Where is the bulk of my current time and commitment to this operation going?
• What is the appeal of your farm to visitors? How do you present your farm to visitors?

These questions related to risk management, food safety, and customer service are key to examine before launching even the simplest on-farm event to make sure you and your visitors have a positive experience.

Use the links and information in the below section to help plan for and promote agritourism. 

• United States Small Business Development Administration offices are located around the state and offer free business consulting.
• Come and Get it Guide, Serving Food on the Farm is a guidebook produced by the Minnesota Institute for Sustainable Agriculture.
• Building a Sustainable Business booklet is available from the Minnesota Institute for Sustainable Agriculture.
• Farmstay Manual is a publication of the Minnesota Institute for Sustainable Agriculture.
• Iowa State University’s Agricultural Marketing Resource Center provides a comprehensive set of information and resources for agritourism.
• Minnesota state statute provides limited immunity from liability for farmers that host agritourism activities.
• Starting a food business roadmap is a Minnesota Department of Agriculture resource to help people navigate licensing and regulation requirements for starting a food business.
• Minnesota Department of Agriculture provides a searchable licensing and inspections list.
• Legal considerations are summarized at FarmCommons.
• National Agricultural Law Center provides agricultural and food law research and information.
• Making your farm safe for youth provides unique challenges. This Farm Safety for Youth fact sheet from University of Minnesota Extension provides ideas and guidance.
• Mitigate the risks for those that come in contact with animals or animal waste on your farm by reading this Animal Contact in Public Settings fact sheet from University of Minnesota Extension.
• Handwashing and Farm Safety resources are available from the Upper Midwest Agricultural Safety and Health Center (UMASH).
• Those serving food on their farms should have standard operating procedures approved by their food service inspector. The standard operating procedures for food service by University of Minnesota Extension can be helpful.
• Safer Farm Animal Contact Exhibits (Safer FACEs) online training is available through the Minnesota Department of Health.
• Integrating safety into agritourism provides walkthroughs, checklists and resources to help ensure the safety and health of your visitors.
• Minnesota Grown is the Minnesota Department of Agriculture’s marketing program for Minnesota farms and farm products.
• Explore Minnesota is Minnesota’s tourism promotion agency.
• Marketing in a digital era toolkit , a guide from the Center for Rural Enterprise Engagement, helps those in agriculture develop a successful marketing plan.

Download PDF version

Join our mailing list for updates on agritourism resources and efforts in Minnesota from the below link.

Minnesota's showcase of rural innovation expands, yet has more potential for success.

Survey results show an 18% drop in sales and a 10% decrease in jobs due to COVID-19 restrictions. Read more findings from Extension's study.

Food forests are food production systems that combine perennial and annual plants in a multi-story cropping design. Communally managed food forests are a sustainable way to address the increased need …

Reviewed in 2022

© 2024 Regents of the University of Minnesota. All rights reserved. The University of Minnesota is an equal opportunity educator and employer.

• Report Web Disability-Related Issue |
• Privacy Statement |
• Staff intranet

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Travel Tips

What Is Agri-Tourism?

Published: December 12, 2023

Modified: December 28, 2023

by Vonny Hudgins

• Sustainability

Introduction

Welcome to the exciting world of agri-tourism! If you’re looking to explore unique and off-the-beaten-path travel experiences, agri-tourism offers a perfect blend of adventure, education, and sustainable tourism. As a form of niche tourism, agri-tourism allows visitors to delve into the agricultural lifestyle, offering them a chance to learn, engage, and appreciate the beauty and essence of rural communities.

Agri-tourism goes beyond traditional sightseeing, offering travelers an immersive experience where they can actively participate in farming activities, taste local produce, and understand the intricacies of sustainable agriculture. Whether you’re a nature lover, a food enthusiast, or an aspiring farmer, agri-tourism has something to offer that will captivate your senses and leave you with lasting memories.

This form of tourism not only benefits travelers but also acts as a catalyst for local economies. It provides opportunities for farmers and rural communities to diversify their income streams, promote their agricultural heritage, and create a sustainable future. Moreover, agri-tourism fosters a deeper connection between urban and rural areas, promoting understanding, appreciation, and support for local agricultural practices.

In this comprehensive guide, we will explore the world of agri-tourism, including its definition, different types of activities, benefits, challenges, successful ventures, and how you can start your own agri-tourism business. So, fasten your seatbelts and get ready for an exciting journey into the heart of agri-tourism!

Definition of Agri-Tourism

Agri-tourism, also known as agricultural tourism or farm tourism, is a form of tourism that involves visiting farms, ranches, and other agricultural establishments to experience and engage in various agricultural activities. It provides travelers with an opportunity to learn about farming practices, interact with animals, participate in crop harvesting, and gain insight into sustainable agricultural techniques.

At its core, agri-tourism is about connecting people with the land and giving them a firsthand experience of agricultural life. It offers a break from the hustle and bustle of city life, allowing visitors to appreciate the peacefulness and serenity of rural environments and the hard work that goes into food production.

Agri-tourism activities can vary widely, depending on the location and type of agricultural operations. Some common activities include fruit picking, vegetable harvesting, wine tasting, dairy farm visits, horseback riding, tractor rides, and farm-to-table dining experiences. These activities not only entertain visitors but also educate them about the process of food production and the importance of sustainable farming practices.

Agri-tourism is not limited to traditional farms alone; it can also encompass other areas of agriculture, such as vineyards, orchards, fishing farms, and livestock ranches. It can take place in both rural and peri-urban areas, providing opportunities for both local and international tourists to experience the rural way of life.

One of the key principles of agri-tourism is sustainability. It emphasizes the need to conserve natural resources, maintain biodiversity, and promote the responsible use of land. By engaging in agri-tourism, travelers not only support local farmers and businesses but also contribute to the preservation of rural landscapes and agricultural heritage.

Overall, agri-tourism is a unique and immersive way to experience agriculture, connect with nature, and gain a deeper understanding of the food we consume. It offers a chance for travelers to engage in hands-on activities, learn from local farmers and experts, and develop a profound appreciation for sustainable farming practices.

Types of Agri-Tourism Activities

Agri-tourism encompasses a wide range of activities, each offering a unique and memorable experience for travelers. Let’s explore some of the common types of agri-tourism activities:

• Farm Visits: This is the foundation of agri-tourism, where visitors have the opportunity to explore working farms and learn about various agricultural practices. They can interact with farm animals, observe crop growth and cultivation, and gain insight into the day-to-day life of farmers.
• Pick-Your-Own: Many farms provide the opportunity for visitors to pick their own fruits, vegetables, or flowers. This hands-on activity not only allows travelers to participate in the harvesting process but also ensures they enjoy the freshest produce straight from the field.
• Food and Wine Tastings: Agri-tourism often involves sampling local food and beverages, giving travelers a taste of the region’s culinary specialties. This could include wine tastings at vineyards, cheese tasting at dairy farms, or farm-to-table dining experiences where visitors enjoy meals made with fresh, locally sourced ingredients.
• Farm Stay and Accommodation: Some agri-tourism destinations offer farm stays, allowing visitors to experience the authentic agricultural lifestyle by staying overnight on a working farm. This provides a unique opportunity to immerse oneself fully in the farming experience, from waking up to the sounds of the animals to helping with daily chores.
• Educational Workshops: Many farms organize educational workshops and classes to teach visitors about various agricultural practices. These workshops may focus on topics such as organic farming, beekeeping, cheese making, or sustainable agriculture. Travelers have the chance to learn from experts in the field and gain new skills.
• Festivals and Events: Agricultural festivals and events are a popular form of agri-tourism. These celebrations often coincide with important milestones in the farming calendar, such as harvest festivals or grape stomping events. Visitors can join in the festivities, enjoy live music, taste local delicacies, and experience the vibrant culture of rural communities.
• Outdoor Activities: Agri-tourism destinations often offer a wide range of outdoor activities to engage visitors. This can include horseback riding through scenic trails, hiking or biking in agricultural landscapes, birdwatching, fishing, or even farm-based adventure activities like zip-lining or corn mazes.

These are just a few examples of the diverse range of agri-tourism activities available. The specific activities may vary based on the location, climate, and agricultural practices of the region. Regardless of the activities chosen, agri-tourism offers a hands-on, educational, and enjoyable experience that connects travelers with the land and the essence of rural life.

Benefits of Agri-Tourism

Agri-tourism offers a multitude of benefits, both for travelers and the local communities. Let’s explore some of the key advantages of engaging in agri-tourism:

• Educational Opportunities: Agri-tourism provides visitors with valuable educational opportunities to learn about farming practices, sustainable agriculture techniques, and the importance of locally sourced produce. It offers a chance to bridge the gap between urban and rural communities and raise awareness about the journey of food from farm to table.
• Cultural Exchange: Agri-tourism encourages cultural exchange between visitors and local communities. It offers a glimpse into the way of life of farming communities, their traditions, and their unique cultural heritage. Travelers have the opportunity to interact with farmers, learn their stories, and gain a deeper appreciation for the local culture.
• Sustainable Economic Development: Agri-tourism acts as a catalyst for local economic development, especially in rural areas. It provides an additional revenue stream for farmers, helping to diversify their income and reduce dependency on traditional farming practices. It also stimulates the growth of local businesses such as farm shops, restaurants, and accommodations, creating employment opportunities and contributing to the local economy.
• Preservation of Agricultural Heritage: By engaging in agri-tourism, travelers actively contribute to the preservation of agricultural heritage. Farms and agricultural landscapes that may otherwise have been abandoned or converted for other purposes are maintained and protected. This helps to preserve biodiversity, protect natural resources, and ensure the long-term sustainability of farming practices.
• Enhanced Rural Infrastructure: The growth of agri-tourism often leads to improvements in rural infrastructure. Local communities invest in better transportation, accommodations, and facilities to cater to the needs of visitors. This not only benefits agri-tourism but also improves the quality of life for residents in the area.
• Promotion of Sustainable Practices: Agri-tourism promotes the adoption of sustainable farming practices. Farmers who engage in agri-tourism often prioritize environmentally friendly techniques such as organic farming, water conservation, and renewable energy. This helps to protect the environment, reduce carbon footprints, and preserve natural resources for future generations.
• Support for Local Farmers: Agri-tourism provides direct support to local farmers and agricultural businesses. By purchasing local produce, participating in farm activities, and supporting farm shops, visitors contribute to the livelihoods of farmers and help ensure the sustainability of their operations. This support is crucial for the survival of small-scale farmers and the maintenance of local food systems.

These benefits make agri-tourism a win-win for both visitors and the communities they engage with. By embracing agri-tourism experiences, travelers not only gain valuable knowledge and memorable experiences but also play a vital role in supporting sustainable agriculture and rural communities around the world.

Challenges of Agri-Tourism

While agri-tourism offers numerous benefits, it also comes with its fair share of challenges. Let’s explore some of the common challenges faced by those involved in agri-tourism:

• Seasonality: Agri-tourism activities often depend heavily on seasonal factors, such as crop harvests or specific farming practices. This can lead to fluctuations in visitor numbers and revenue, making it challenging to maintain a stable business throughout the year. Farmers must carefully plan and diversify their offerings to attract visitors during slower seasons.
• Regulatory Compliance: Agri-tourism activities, especially those involving food and animal interactions, need to comply with various regulations and health and safety standards. Farmers must ensure they meet all legal requirements, which can be time-consuming and costly. Failure to comply with regulations can result in fines or the closure of agri-tourism operations.
• Infrastructure and Amenities: Developing the necessary infrastructure and amenities to support agri-tourism activities can be a challenge, particularly in remote rural areas. Access to reliable transportation, accommodation options, and facilities like restrooms and parking can be limited. Farmers and communities need to invest in improving infrastructure to make agri-tourism more accessible and appealing to visitors.
• Market Competition and Branding: In the highly competitive tourism industry, standing out from the crowd can be difficult. Agri-tourism destinations need to focus on effective branding, marketing, and promotion to catch the attention of potential visitors. Differentiating themselves from other forms of tourism and highlighting their unique offerings is crucial for success.
• Understanding Visitor Expectations: Each visitor has different expectations and interests when it comes to agri-tourism. It can be challenging to cater to a diverse range of preferences and provide experiences that align with visitor expectations. Farmers must invest time in understanding their target audience, conducting market research, and tailoring their activities to suit the interests of their visitors.
• Weather and Climate: Agricultural activities are heavily influenced by weather and climate conditions. Unpredictable weather patterns, extreme weather events, and changing climatic conditions can disrupt farming schedules and impact the availability of certain agri-tourism activities. Farmers must be prepared to adapt their offerings and manage visitor expectations during such situations.
• Balancing Farming with Tourism: Engaging in agri-tourism requires farmers to find a balance between their farming operations and the demands of tourism. This can be challenging, especially during peak visitor seasons when both farm work and hosting visitors require attention. Farmers often need to carefully manage their time and resources to ensure the success of both aspects of their business.

Despite these challenges, with proper planning, creativity, and a commitment to quality experiences, agri-tourism operators can overcome these obstacles and build successful, sustainable businesses. By addressing these challenges head-on and continuously adapting to the changing landscape, agri-tourism can thrive and continue providing enriching experiences for both travelers and the agricultural industry.

Examples of Successful Agri-Tourism Ventures

Agri-tourism has gained significant popularity in recent years, with numerous successful ventures emerging around the world. Let’s take a look at some inspiring examples of agri-tourism ventures that have found success:

• Promised Land Dairy Farm, New Zealand: Promised Land Dairy Farm in New Zealand offers visitors a unique hands-on experience of farm life. Guests can participate in milking cows, feeding animals, and even join a guided tour of the working farm. The farm also offers farm stays, allowing visitors to immerse themselves in the daily activities of the farm while enjoying scenic countryside views.
• D’Aunoy Plantation, Louisiana, USA: D’Aunoy Plantation in Louisiana, USA, is a prime example of agri-tourism in a historical setting. This plantation offers visitors the opportunity to learn about the cultivation and processing of sugarcane, a staple crop in the region. Visitors can explore the plantation, witness sugarcane harvesting, and taste freshly squeezed sugarcane juice.
• Penang Tropical Fruit Farm, Malaysia: Located in Penang, Malaysia, the Penang Tropical Fruit Farm is a popular agri-tourism destination. The farm offers guided tours where visitors can learn about a wide variety of tropical fruits, taste exotic fruits, and witness the fruit harvesting process. The farm also hosts educational workshops to promote sustainable farming practices.
• Monte Vibiano, Italy: Monte Vibiano in Italy is an organic vineyard and olive farm that has successfully embraced agri-tourism. The estate offers wine and olive oil tastings, vineyard and olive grove tours, cooking classes, and farm-to-table dining experiences. Visitors have the opportunity to learn about organic farming practices and enjoy the stunning countryside surroundings.
• Agrodome, New Zealand: Agrodome in Rotorua, New Zealand, is an award-winning agri-tourism attraction. The farm showcases New Zealand’s agricultural industry and offers an entertaining and educational experience. Visitors can enjoy live farm shows, watch sheep shearing demonstrations, and interact with friendly farm animals. The Agrodome has become a must-visit destination, providing an authentic taste of rural New Zealand.
• Burrow Farm, United Kingdom: Burrow Farm in the United Kingdom has found success by offering pick-your-own fruit and vegetable experiences. Visitors can immerse themselves in the farm surroundings, pick their own produce, and enjoy the freshness and flavor of farm-fresh fruits and vegetables. The farm also hosts events and picnics, allowing visitors to make lasting memories in a scenic rural setting.
• Fazenda Catucaba, Brazil: Fazenda Catucaba is a working farm in Brazil that offers guests an oasis of tranquility and a taste of sustainable agriculture. Visitors can stay in rustic farm cottages, explore the beautiful countryside, and partake in farm activities like cheese making and horseback riding. The farm embraces eco-friendly practices and focuses on preserving the natural environment.

These examples highlight the diversity of agri-tourism ventures and the range of experiences they offer. These successful ventures combine a deep understanding of the agricultural industry, a passion for sustainability, and the ability to create engaging and educational experiences for visitors. They serve as inspiration for aspiring agri-tourism entrepreneurs looking to create their own unique and successful ventures.

How to Start an Agri-Tourism Business

If you’re passionate about agriculture and want to share your farming lifestyle with visitors, starting an agri-tourism business can be a fulfilling venture. Here are some essential steps to help you get started:

• Identify your niche: Determine what makes your farm unique and what type of agri-tourism experiences you can offer. Whether it’s pick-your-own fruit, wine tastings, farm stays, or educational workshops, find a niche that aligns with your expertise and resources.
• Develop a business plan: Create a comprehensive business plan outlining your goals, target market, marketing strategies, financial projections, and operational details. A well-thought-out plan will serve as a roadmap for your agri-tourism business.
• Assess legal and safety requirements: Research and comply with all legal and safety requirements related to agri-tourism activities. This may include permits, licenses, insurance, food handling regulations, and health and safety guidelines.
• Enhance the visitor experience: Focus on providing unique and memorable experiences for your visitors. Consider offering guided tours, hands-on activities, or educational workshops. Invest in proper signage, informative displays, and storytelling to engage and educate your guests.
• Market your agri-tourism business: Develop a strong online presence through a website and social media platforms. Use high-quality photographs, videos, and compelling content to showcase your farm and the experiences you offer. Collaborate with local tourism agencies, hotels, and restaurants to reach a wider audience.
• Build partnerships: Collaborate with other local businesses, such as restaurants, wineries, or accommodation providers, to create packages and cross-promote your offerings. These partnerships can enhance the visitor experience and expand your reach in the tourism industry.
• Invest in infrastructure: Assess and invest in the necessary infrastructure and facilities to support your agri-tourism activities. This may include picnic areas, restroom facilities, parking spaces, or accommodations if you plan to offer farm stays.
• Train your staff: If you have employees or plan to hire staff, ensure they are properly trained to provide excellent customer service and engage with visitors. They should have a solid understanding of agriculture, your farm’s history, and the experiences you offer.
• Obtain feedback and evolve: Listen to visitor feedback and continuously strive to improve the visitor experience. Regularly assess your agri-tourism offerings and make necessary adjustments to meet changing visitor expectations and market demands.

Starting an agri-tourism business requires careful planning, attention to detail, and a passion for sharing your agricultural knowledge with others. By following these steps and staying committed to providing exceptional experiences, you can create a thriving agri-tourism venture that connects visitors with the beauty and essence of rural life.

Agri-tourism offers a unique and enriching travel experience that allows visitors to connect with agriculture, nature, and rural communities. It provides an opportunity to learn about farming practices, taste local produce, and gain a deeper appreciation for sustainable agriculture. As we have explored, agri-tourism offers numerous benefits, including educational opportunities, cultural exchange, sustainable economic development, and the preservation of agricultural heritage.

While agri-tourism has its challenges, such as seasonality, regulatory compliance, and infrastructure requirements, many successful ventures around the world have demonstrated the potential for this form of tourism. Examples of agri-tourism destinations like Promised Land Dairy Farm in New Zealand, D’Aunoy Plantation in Louisiana, and the Penang Tropical Fruit Farm in Malaysia have found success by creating immersive experiences that showcase unique aspects of their agricultural practices and local culture.

If you’re considering starting your own agri-tourism business, it’s crucial to identify your niche, develop a solid business plan, comply with legal requirements, and focus on enhancing the visitor experience. By effectively marketing your venture, building partnerships, investing in infrastructure, and continually evolving based on visitor feedback, you can create a successful and sustainable agri-tourism business.

Agri-tourism not only provides an opportunity for travelers to explore and appreciate the agricultural world but also plays a significant role in supporting local farmers, promoting sustainable practices, and contributing to the economic growth of rural communities. By engaging in agri-tourism, travelers become ambassadors for responsible tourism and help preserve the agricultural heritage for future generations.

So, whether you’re looking to pick your own fruits, sample local wines, or experience the daily life of a farmer, agri-tourism invites you to embark on a journey that connects you with the land, fosters cultural exchange, and provides enriching experiences that will stay with you long after the trip is over. Embrace the world of agri-tourism, and get ready to discover the beauty, flavors, and stories of the rural landscapes that sustain us all.

• Privacy Overview
• Strictly Necessary Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

What is Agritourism? 15 Reasons to Love Agritourism

I may earn income from affiliate links or partnerships in this post. I spend time to curate tours or products that align with my values. Thanks for supporting my work, at no additional cost to you.

Last updated on June 29th, 2023 at 02:44 pm

H ave you heard of agritourism, otherwise known as agricultural tourism, agro-tourism, or farm tourism? Whether you are familiar with the term or just hearing about it for the first time, you might be curious to learn more about agritourism. Agritourism can help align your travels with sustainable tourism principles while simultaneously revitalizing rural economies and deepening your cultural connections while traveling.

Likely, you’ve already participated in agritourism, but you might have no known what agritourism was at the time. Agritourism includes tourism activities on rural agricultural lands, such as U-Pick farms, corn mazes, camping among vineyards, or staying in a bed-and-breakfast farmhouse with a local host. While not an entirely new concept, agritourism plays an increasingly important role in diversifying and revitalizing rural economies, connecting people with rural culture and traditions, and fostering sustainable tourism. 

In this comprehensive guide to agritourism, I’ll answer “what is agritourism?” by exploring different types of agritourism in practice, reviewing tips for sustainable agritourism, exploring some of its benefits with 15 reasons to try agritourism, and diving into how to plan your next adventure! Also, be prepared for lots of photos of wine and vineyards – I don’t know why, but I seem drawn to wine agritourism the most. I mean, who doesn’t want to drink amazing wine you can’t find on any shelf, while stuffing your face with local cuisine, connecting with locals, and looking at these stunning views??

Make sure you read the following articles, which provide more context into some of the terms described in this post:

• Learn about sustainable tourism’s three pillars 
• Unpack economic leakage in tourism

WHAT WE’RE COVERING

What is Agritourism?

Importance of Agritourism

Sustainable Agritourism

Examples in Practice

15 Reasons to Love Agritourism!

Discuss and Share

• Agritourism is tourism activities that happen on a rural farm, orchard, vineyard, or another agricultural venue.
• They include things like farm stays, wine tastings, honey sampling, or berry picking farms.
• When conducted properly agritourism is a great sustainable travel option.
• It can create economic diversification for farms, foster cultural connections, and help connect people with agriculture and the natural environment.

What is Agritoruism?

Agritourism happens worldwide – from the rolling grapevine-filled hills of Tuscany to the cheese producers of Franche-Comté, the corn fields of the midwest United States, The Australian Bushlands, the rice fields of Bali, the coffee farms of Karnataka, and township farms in South Africa. 

Each of these regions likely has its definition of agricultural tourism, but there are common elements that can help us understand agritourism. Essentially, agritourism is the intersection of tourism and agriculture. Rural landowners invite visitors to engage in activities, such as camping, wine tastings, or berry picking on their farms, ranches, orchards, vineyards, etc., to generate extra revenue and diversify in a changing climate.

Agritourism can be part of local tourism, which would involve a day trip out to a nearby pumpkin patch. Or, it can be an aspect of international tourism, like traveling to another country to visit their vineyards. Both options greatly impact smaller communities and positively create cultural connections.

To be sustainable, agritourism should involve education and be conducted mindfully to connect visitors with food production and rural culture and incentivizes sustainable farming practices. 

Rural tourism and agritourism go hand-in-hand as many people who visit agricultural areas will pass through or stay in nearby rural nature or towns. Some experts identify the main components of agritourism that contribute to the three pillars of sustainability as:

• Participating in traditional agricultural activities without damaging the surrounding natural environment (Environmental).
• Paying to engage in activities such as berry or fruit picking, ranch experiences, sampling honey, wine tastings, supporting roadside produce vendors, or attending festivals and events like Halloween at a pumpkin patch (Economic).
• Extending your visit to stay overnight in a farmhouse, bed and breakfast, or camping on unused land (Social and Economic).
• Interacting with the landowners or agricultural laborers in exchange for a cultural and educational experience that connects non-farmers to food sources (Social). 

Agritourism has been common in Europe for decades. Those on pilgrimages and early tourists stopped at rural monasteries and farms to enjoy in-house beers and delicacies. The trend is increasing in North America and Europe, with an increasing interest in pumpkin patches and cultural heritage tourism.

Why is Agritourism Important?

Agricultural communities and workers are under pressure in a changing landscape. In the era of globalization and urbanization , agricultural communities grapple with decreasing populations, low profitability, distrust in food production, and over-reliance on diminishing government funds. 

Many agricultural businesses and owners are responding by expanding into new markets to survive these challenges and changes. With tourism proving itself as a global economic powerhouse , the merger between tourism and agriculture seems like a practical path forward to diffuse mass tourism and support agriculture businesses. Smaller, high-cost producers can use tourism to help stabilize their revenue while connecting urban residents with rural life with environmental and food-related education. Beyond the economic importance, agritourism plays a role in cultural preservation by providing value to traditional lifestyles and customs.

Sustainability and Agritourism

Agritourism is considered a form of alternative tourism or a tourism activity that falls in the same realm as sustainable tourism. However, that doesn’t make agritourism sustainable by default. You, as the traveler, can take steps to ensure your next agritourism adventure checks boxes for all three pillars of sustainable tourism.

Environmental

Support eco-farming practices.

Do your research before you visit a farm, vineyard, orchard, or other agricultural business, and check if they follow an eco-friendly farming ethos. As someone who regularly visits vineyards, I will often review their website and look at their growing practices. I look for keywords like bio, organic, sustainability, and eco-friendly farming. 

I support farms and agricultural businesses that consider the environment by avoiding chemical pesticides, engaging in regenerative community-based practices, and growing food that aligns with the local ecology and seasonal climate. 

If you are a meat eater, look for places that are mindful of how they treat the animals considering their living conditions, welfare, and diet. 

An example of what I would consider a farm that goes above and beyond in its environmental consideration is Lowe Family Wine Co. in Mudgee, Australia. Take the time to read Lowe’s farming practices and environmental commitmen t to understand best practices for agritourism. 

Be respectful of the environment

You know the drill, respect the people and places you visit. Make sure you don’t leave behind waste or rubbish; bring your reusable water bottle and all that jazz.

Don’t pick, collect, trample, or harvest outside designated areas. 

Keep a safe distance from animals and do not feed them unless you are in a place where interacting with them is monitored with food provided by the farm.

Another idea is to see if you can take public transportation to the farm. Catching the bus or finding a train connection is a great way to reduce your impact on the natural environment. If you’re on a road trip like Ganesh and I often are, can you keep the car parked once you arrive at the farm? We always bring or rent bikes and prefer to explore the surrounding region by bike – we explored all of Bordeaux by bike – it was a great way to reduce our impact!

 Explore nearby nature

Rural farms are often located nearby or inside stunning natural landscapes that are well worth exploring. For example, you might enjoy a scenic hike through the German alps to indulge in bergkäse – the delicious mountain cheese made on Bavarian alpine farms.

Immersing yourself in local nature gives you insight into the cultural importance behind the agricultural delights. Take an extra day to go for a hike, view the birds, go for a bike ride, or sit on a bench and enjoy the scenic views around you. 

Declare yourself!

Most international airports will ask you to declare if you’ve been to a farm, interacted with livestock, or engaged in other agricultural activities. It is crucial to be honest on these forms and declare yourself if needed. 

I spent some time participating in agritourism in rural Brazil, and as I re-entered the U.S., I had to declare myself. It wasn’t scary; I just had to go through a special cleaning with my hiking boots. Invasive species can spread through seeds that stick to your boots, and livestock on farms can carry certain diseases that can transmit to humans. Declaring yourself can help prevent the spreading of diseases, pests, and invasive species commonly located on farms and in livestock. I think we all know by now we do not want another pandemic on our hands…

Take the time to learn

Even if you are stopping by the local orchard to pick some apples, take a minute to learn something! It could be as simple as what types of apples are grown in the area and if they are at risk from climate change or pests. What is unique about the geology and climate that makes apples in this region so great? Why is apple farming so crucial to the economic vitality of the region? What is the cultural significance of apples in the area? To find out all this information, look for information pamphlets or ask the local staff to help educate you! 

Engage with the owners/workers

On that same note, take the time to connect with the owners and workers on the farm. When we camped on a vineyard in Italy, we made sure to chat (with lots of gesturing) with our lovely host as she made authentic home-cooked pasta. We learned a lot about the cultural significance of agriculture in Tuscany. Another time as we were in rural France camping at (you guessed it, a vineyard), we chatted with the owners, discussing the impact of climate change on wine production in Bordeaux. Before you leave, don’t forget to thank and appreciate your hosts for inviting you to share their livelihood and craftsmanship with you. 

Reduce Tourism Leakage

When visiting a local farm, it is pretty easy to reduce your tourism leakage. But, as a general rule of thumb, seek out more minor local agricultural producers to stop the leak. Read my guide on tourism leakage for an in-depth dive into this concept. 

Buy low-impact gifts

Taking a souvenir home from your agricultural farm visit is a great idea! To ensure it is a sustainable gift , stick to consumable items that highlight the region’s craft – locally sourced organic olive oil, a bottle of wine, organic jam, or even just a basket of strawberries in a paper carton all great ideas. 

If you can, avoid plastics, cheaply made trinkets like stuffed animals, or plastic Christmas decorations. What you take home should value the local artisans of the region. I love bringing home artisanal delicacies because I can invite my friends over and share all the amazing things I learned during my agricultural stay over a good meal.

Stay a while

Day trips are great, but can you stay overnight? Spending a night or two on location significantly boosts the economic contribution of your stay and the educational aspect. You will have the opportunity to dine on local cuisine and appreciate the surrounding nature. How much time should you stay? Staying at least one night has a huge positive impact. Some places may ask you only stay for 1-2 nights to ensure more people have the opportunity to visit and purchase goods. Other places will be delighted for you to stay for a whole week. Trust your gut and stay as long as possible to feel like you’re walking away having made an impact.   

Agritourism is popular in the Mekong Delta , but research shows that most people stay only for a short time, thus not spending much money resulting in low sales, little economic benefit, and a decline in the cultural authenticity of tourism activities. 

Go as rural as possible

According to the USDA , large establishments near urban areas record higher numbers of agritourism revenue than smaller rural farms. To maximize your benefits, seek out small, local, and family-owned options away from the city.

Agritourism in Practice

Agritourism occurs in rural areas worldwide, with many diverse activities. Some of the most well-known are pumpkin patches and corn mazes around the United States. However, many examples of agritourism foster a slow travel mentality, where you can stay on a farm for a few nights and truly immerse yourself in agricultural practices.

One of my favorite experiences was camping at a vineyard in Tuscany. Ganesh and reserved a spot for our campervan among the vines and lavender bushes of the rolling hills of Tuscany. Every evening we would join the other guests and sit on the large terrace of our host’s home to enjoy a home-cooked meal and the sunset of the grapevines. The owners would make us authentic handmade pasta and pair it with a selection of their delicious wines. We stayed for several nights, ensuring we had the opportunity to learn about Italian wine production, sustainability, and cuisine (social and environmental). We also spent lots of money on wine and olive oil (economic).  

France Passion is another example of excellent agritourism in action. Ganesh and I used the France Passion network during our campervan trip in 2021. We would stay on farms in places like Bordeaux and stock up on wine after an educational wine tasting (economic and environmental). During the day, we would ride our bikes and visit important cultural sites in smaller towns (economic and social). The France Passion network allowed campers and road-trippers a safe and comfortable place to sleep at night while boosting the economy of smaller communities.

15 Reasons to Love Agritourism

If you’re not convinced that agritourism is right for you, then I am sure these 15 reasons will make you fall in love with agricultural tourism.

1. Boost Agricutlrual Revenue

In an era of increasing urbanization, or people moving away from rural areas into urban zones, many rural communities struggle with a declining economy and population. Many of the younger generations will leave town in search of high-paying jobs. However, the rise in agritourism can provide an economic boost to both farms and the surrounding community by luring people in with higher-paying jobs.

In the United States, revenue from agritourism ventures was $950 million in 2017, providing some farms more than 5% of their total revenue . This number is much higher in developing economies or for small producers. Many small producers in the Mudgee wine region discussed how tourism transformed their business. Previously they would only sell grapes to larger wineries, but with increased tourism, they could sell their own bottled wine directly to consumers increasing and diversifying their income streams. 

When I was in India, we visited the coffee farms in Karnataka. As these farms opened their doors for coffee tastings and tours, we took advantage of sampling some fresh-roasted Indian coffee. This was an excellent way for these plantations to boost revenue.

2. Support Economic Diversification

As farms and agricultural ventures incorporate tourism into their business plans, they require more skilled workers in various jobs. For example, if a farm begins to host events like hay rides or olive oil tastings, it may hire an event planner or a marketing expert. These jobs often appeal to former residents of the small town that may have left to obtain degrees and higher-paying jobs in urban areas. 

When I was in the Okanagan Valley in Canada, we went to a family-owned vineyard that had diversified, opening a restaurant and gift shop. They also offered wine-tasting courses, hosted weddings, and offered walking tours through the vines. They mentioned several family members had returned to work in the family business as they were interested in marketing, management, customer service, or event planning.

3. Revitalize Rural Communities

Agritourism can breathe new life into nearby small towns. As more tourists visit farms and rural areas, they also require services such as cafes, restaurants, shops, and other attractions. Many rural communities near farms see an uptick in art galleries, local boutiques, bed and breakfasts, and food and beverage venues. 

Before we started a wine tasting on a small family-owned vineyard in Mudgee, we wanted some coffee. The winery’s owner sent us to the closest town to a small cafe. As we walked to the cafe, we noticed this formerly dying down was coming to life with new boutiques, shops, and coffee shops. 

4. Value Tradition and Culture

The increased number of tourists can incentivize a revitalization of traditional handicrafts, art, and skills. We partook in Italy’s slow food cultural tradition while staying at a winery in Tuscany. Slow food is the concept of savoring traditional authentic, and local cuisine. Fast food chains, commercial restaurants, and busy urban lives can all contribute to the decline of traditional food culture. By staying in the vineyard and eating dinner on location every night, we provided value to the slow food tradition in Italy. 

5. Support Diverse People in Business

Agritourism employment supports a diverse group of people. Traditionally, in some cultures, agriculture and labor might be male-dominated industries. The tourism aspect of agriculture can create jobs for women and the younger generation. Again, when we were in Italy, our host told us her husband worked all day in the vineyard while she used to manage the household. Since they opened up for agritourism, she was proud to bring additional value and revenue to her family by cooking, selling wine, and managing the campsites for tourism. 

Another one of my favorite examples is the Indigenous World Winery in West Kelowna, Canada. This is a 100% Indigenous-owned and operated winery and distillery. When we did a wine tasting on site, our host was a young First Nations woman. She paired our tastings with traditional stories from her culture and shared information about traditional land management and climate change. Our experience was a perfect example of creating a cultural connection, learning about the natural environment, and economically supporting diverse businesses.

6. Support Year-Round Employment

Agricultural work is often seasonal, so locals might leave to seek full-time employment elsewhere. By incorporating tourism activities, farms and agricultural businesses can provide more stable year-round jobs to community members.

7. Connect With the Origins of Your Food

Many people, especially those growing up near urban areas in developing economies, have a fundamental disconnect from their food. Even I, who grew up fishing and eating game meat, didn’t know much about the source of grocery store food.

When I moved to Bavaria, I learned that southern Germans have a unique connection to their food. When hiking, you stop and visit the working mountain farms for fresh cheese and local beer, and those opportunities allowed me to understand more about cheese and traditional lifestyles. 

Visiting farms, orchards, and vineyards is a great way to create a connection with your food. Doing this allows you to appreciate the sacrifice of both humans and animals in food production. I think it has made me a more grateful and empathetic person. 

8. Engage in Cultural Exchange

When traveling to large cities, you only see one side of a culture. Cultural norms can vary across urban and rural areas. To fully understand the places you visit you should see the city and the countryside. A great way to learn about a country’s rural and traditional cultures or even your home state is to get to know people working in rural agriculture. 

After living in Munich for seven years, I can tell you the people living in the city are very different from those living in small towns working on farms. I always loved taking the time to visit small agricultural festivals like the Almabtrieb . Doing so helped me learn about traditional Bavarian mountain life and gain a deeper understanding of Bavarian culture. 

9. Get Some Fresh Air

Agritourism activities are often outdoors and are a great way to get some fresh air in a low-intensity environment. If extreme hiking and biking aren’t your things, then perhaps getting outside to go strawberry picking is more your style. Getting away from the city to enjoy the fresh air will benefit your health and the rural areas you visit! The air quality is often much better in rural areas, and it is common practice to “get away” from urban centers to improve your health in many European countries. A visit to a rural area is often covered by German health care!

10. Create Lasting Memories

Agritourism activities, such as visitor experiences like petting zoos or corn mazes, are intangible but great for making memories. These are fun ways to enjoy wholesome fun with your family or friends. These experiences also make great zero-waste gift ideas. Next birthday, Halloween, Valentine’s Day, or Christmas, check what fun activities are happening at a nearby farm or orchard. Get a group of friends, round up the kids, or spend time alone with your partner for a fun day out of the city.

11. Stock up on Fresh, Local Products

My favorite way to get food is direct from the farm. When I am on a road trip driving through a rural area, I often stop and visit fruit stands. Driving across Albania, all my road trip snacks came from fruit stands or farm kiosks. During our family road trip through B.C. Canada, we had an endless supply of local cherries. The food is much healthier than chips and injects money directly into the farm. 

You might also visit a place that sells seeds for your garden. When I visited the Irish Seed Savers in Ireland, they were selling heirloom seeds of local plants that helped boost biodiversity and worked great in local gardens.

Another incentive is wine direct from the producer is much more affordable. Ganesh bought wine by the case load while road-tripping through rural Europe. Many vineyards we visited only sold directly to consumers on their property, making them 100% reliant on tourism.      

12. Learn New Recipes

When visiting the world’s largest pumpkin festival, dozens of recipes are circulating, ripe for picking. I stocked on pumpkin seasoning, which included a great recipe for roasted and stuffed pumpkin. This recipe is now a staple in my autumn cooking. Every time I made it, I remember all the great times I had exploring the pumpkin festival and my time living in Germany. 

13. Enjoy Slow Travel

I highly recommend trying out slow travel through rural areas. I love checking into a lovely local bed and breakfast and getting recommendations from the host about what to do and see. Ganesh and I spent some time in Napa just relaxing at the bed and breakfast in the heart of wine country. We planned on days based on local recommendations and made sure to stop and visit the small wineries and local favorites.  

14. Party At a Festival

If you prefer crowds and a more upbeat style of travel, plan your adventure around a festival. When visiting Mudgee, our family group booked a farmhouse for a week to coincide with the Mudgee wine festival. This allowed us to stay for a few days, maximizing our economic benefit while enjoying a fabulous wine festival, which was perfect for those at our party who wanted a lively experience. 

Most agricultural venues will have annual events or festivals. Look for regional wine festivals, harvest festivals, spring blossom events, and more!  

15. Stay in Amazing Accommodation

We booked a renovated farmhouse during our family trip to Mudgee in Australia. The rustic and cozy farmhouse had a great kitchen, so we could cook meals together using local produce we bought directly from the farm. Of course, plenty of Mudgee wine was circulating as we sat around the fire pit, star gazing and listening to the wild animals’ chatter in the distance. When we didn’t feel like cooking, we could walk over to the on-site restaurant so we could pair wine grown right outside our farmhouse with vegetarian-tasting plates. There were a handful of glamping pods on site for those traveling in smaller groups.

During our Swiss campervan road trip , we found affordable parking on a quaint Swiss farm with chickens, sheep, and bouncing baby goats. For those not traveling with a bed on wheels, cozy tree houses high up in the tree tops with sweeping views of the villages below.

Whether you book a large farmhouse, glamping pod, treehouse, campervan parking spot, or bed and breakfast, the accommodations found on farms are some of the best. They often abide by an eco ethos, are family-owned, and allow you to fully immerse yourself in a slow, rural life.

Agritourism is for Everyone!

My favorite thing about agritourism is that there is something for literally everyone. Family groups might enjoy a day out picking berries or going to a petting zoo. Groups of friends might enjoy wine-tasting events or attending a wedding on a farm. Couples might enjoy checking into a bed and breakfast for a long anniversary weekend. Sustainable travel advocates will enjoy staying a while in a rural area and enjoying slow travel and slow food. Solo travelers might like festivals to meet other travelers. 

Those passionate about local travel can support their local rural economies while enjoying easy-to-plan weekend trips. Those who love to seek far off destinations can

No matter your reasons for enjoying agritourism, supporting tourism in rural agricultural areas will benefit you, the farm, and the surrounding community in numerous ways. 

How to plan and book your next agritourism adventure

You might be wondering about the best way to plan an agritourism adventure. My top tip is to start local! Review tourism board websites in small towns near you and look for festivals, events, and activities. 

I suggest spending several days researching small towns and their tourism boards near the urban hub you are flying into for the international traveler. I always start by looking up what the local delicacy or regional cuisine might be. For example, Valencia, Spain, is known for sweet orange trees – if you are visiting Valencia, take some time to visit rural orchards and see if you can find a nice bed and breakfast that will serve you fresh orange juice every day!

Hopefully, these 15 reasons to try agritourism helped you fall in love with the idea. If you’re already a fan of agritourism, diving deep into planning a sustainable adventure will help you maximize your positive impact on your next. Agritourism is a wonderful way to incorporate variety during travel and see a different side of your destination outside the urban zones. Planning a sustainable agritourism adventure in your home state or the next country means your money will have a bigger impact on boosting rural economies, and you’ll gain a deeper understanding of culture, all while having a great time.

• Have you had an agritourism adventure? Tell me all about it in the comments! Think about how you had a positive economic, social, and environmental impact.
• Which of these 15 reasons to love agritourism sparked your interest in trying agritourism?

About the Author: Susanna Kelly-Shankar

Related Posts

Things to do in Tofino – A Slow and Sustainable Guide

22 Sustainable Beach Tips to Plan an Eco-friendly Beach Trip

Impacts of Beach and Coastal Tourism – Sustainable Beach Vacations

Wow! I had heard the term thrown around a lot, but I didn’t really fully understand what “agrotourism” meant. Thank you for the very helpful article. Here in the States, my husband and I have a membership to Harvest Hosts which connects campers to farms, vineyards, and other cool places. Your link to the ecotourism leakage further helped me understand how important it is to put money into the direct local economy. Thanks!

Harvest Hosts sounds awesome! We used something similar in France called France Passion that connected campers with farms. It is such a lovely concept of Agritourism!

I am totally with you on this! Some of my favorite experiences have been agritourism related (not that I really think of it as agritourism… I just like heading out to the countryside or to vineyards!)

If you ever find yourself in Cambridgeshire where I grew up, I have a feeling you’d like the strawberry picking as well as the quaint English village festivals.

p.s. Did you try the liquors at indigenous? We ended by buying their gin and whiskey – we liked it even more than their wines!

Cambridgeshire sounds lovely – I’ll add it to my list. And yes, we did try the spirits. We didn’t buy any but we went home with an awesome smoky merlot and a few bottles of their Syrah.

This is my favourite way to travel! I love to stay on farms and in guest houses in nature. Especially when there are animals around! Thanks for highlighting all the information here. Very informative!

It is a double bonus if animals are around! They place we stayed in Switzerland had many chickens and baby goats running around. It was awesome.

Love this piece of writing. I think as we travel we have an opportunity to influence the health of the planet and ourselves by choosing to support sustainable and kind land based production, I hope to visit some of the places you have mentioned in your article.

Leave A Comment Cancel reply

Notify me of follow-up comments by email.

Notify me of new posts by email.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

• Daily Crossword
• Word Puzzle
• Word Finder
• Word of the Day
• Synonym of the Day
• Word of the Year
• Language stories
• All featured
• Gender and sexuality
• All pop culture
• Grammar Coach ™
• Writing hub
• Grammar essentials
• Commonly confused
• All writing tips
• Pop culture
• Writing tips

Advertisement

agritourism

[ ag-ri- toor -iz- uh m ]

• tourism in which tourists take part in farm or village activities, as animal and crop care, cooking and cleaning, handicrafts, and entertainments.

/ ˈæɡrɪˌtʊərɪzəm; ˈæɡrəʊˌtʊərɪzəm /

• tourism in which customers stay in accommodation on working farms and may have the opportunity to help with farm work

Discover More

Derived forms.

• ˈagriˌtourist , noun

Other Words From

• agri·tourist agro·tourist noun

Word History and Origins

Origin of agritourism 1

UN Tourism | Bringing the world closer

Product development.

• Rural tourism
• Gastronomy and Wine Tourism
• Mountain Tourism
• Urban Tourism
• Sports Tourism
• Shopping Tourism

share this content

• Share this article on facebook
• Share this article on twitter
• Share this article on linkedin

Rural Tourism

Rural tourism has a high potential to stimulate local economic growth and social change because of its complementarity with other economic activities, its contribution to GDP and job creation, and its capacity to promote the dispersal of demand in time (fight seasonality) and along a wider territory.

UN Tourism understands Rural Tourism as "a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle / culture, angling and sightseeing.

Rural Tourism activities take place in non-urban (rural) areas with the following characteristics: i) low population density, ii) landscape and land-use dominated by agriculture and forestry and iii) traditional social structure and lifestyle".

Best Tourism Villages by UN Tourism

With the vision of making tourism a positive force for transformation, rural development and community wellbeing, UN Tourism launched the ‘ Best Tourism Villages by UN Tourism ’ initiative.

It seeks to advance the role of tourism in valuing and safeguarding rural villages along with their associated landscapes, knowledge systems, biological and cultural diversity, local values and activities (agriculture, forestry, livestock and/or fisheries), including their gastronomy.

Tourism and Rural Development: Understanding Challenges on the Ground – Lessons learned from the Best Tourism Villages by UNWTO Initiative

  Tourism and Rural Development: A Policy Perspective

Tourism and Rural Development: A Policy Perspective - Results of the UN Tourism Survey on Tourism for Rural Development to Member States

Compilación de buenas prácticas del turismo indígena – Enfoque regional sobre las Américas

UN Tourism Recommendations on Tourism and Rural Development

  UN Tourism Recommendations on Tourism and Rural Development – A Guide to Making Tourism an Effective Tool for Rural Development

AlUla Framework for inclusive Community Development through Tourism

The Framework provides guidance and inspiration to all governments, as well as all other key stakeholders in the tourism sector – including regional and local governments, the private sector, industry associations, civil society, communities and tourists – with the aim of fostering a truly holistic and integrated approach to inclusive community development through tourism.

  AlUla Framework for inclusive Community Development through Tourism

  AlUla Framework for inclusive Community Development through Tourism – Executive Summary

International Rural Tourism Development – An Asia-Pacific Perspective

  International Rural Tourism Development – An Asia-Pacific Perspective

Agro-Tourism: The Newly Emerging Tourism Niches

Agro Related New Business Ideas

It is widely acknowledged that tourism contributes to economic growth in all of the world’s economies. By leveraging their potential for tourism, several nations have completely changed their economies. Many benefits, both direct and indirect, would result from tourism promotion for the populace. Large-scale employment and additional revenue streams for both skilled and unskilled members of the general public can be produced by tourism. The way that traditional travel is perceived has evolved. Agro-Tourism is one of the newly emerging tourism niches.

A significant issue that farmers face is their extremely low income, one of many that they face as significant stakeholders in the agriculture system. Farmers earn seasonal income instead of a monthly salary, which is insufficient to cover their essential expenses. Numerous factors impact farmers’ earnings. Some are covered in the section below. The climate is changing on a global scale. Farmers are also impacted by climate change. The output of crops is reduced as a result of severe weather. Sometimes there is little rain, and other times there is a lot of it, which destroys crops that are ready to be harvested. Crops are susceptible to disease.

Fields of crops are destroyed by these plant/crop diseases. Farmers are losing their livelihoods due in part to government policies. Farmers were unable to adequately spray their fields due to the increased use of fertilizers and pesticides, which led to a significant loss of crop yield. Agricultural systems rely heavily on farmers, yet sometimes unfair market conditions affect them. Farmer rates are extremely low, while some middlemen make significantly more than the farmers themselves. A farmer’s ability to make enough money to cover their basic expenses through the upcoming seasons is not assured, nor is their income guaranteed.

Therefore, farmers require income in addition to their regular income in order to meet their basic needs. Due to the fact that about half of farmers do not have enough land, our idea of contemporary agri-tourism farms can assist farmers in creating their own farm, which will increase their financial stability. There will be an admission charge that guests must pay. The target audience comprises farmers, the departments of agriculture and tourism, schools, colleges, and universities, as well as families. Visits to these model farms can be arranged by families and educational institutions. Visitors can learn about farming practices, crop stages, crop types, and seeding procedures in this model form. No preservatives are needed when eating fresh fruits from trees. In a natural setting, guests can savor regional cuisine served in a traditional manner. Watch some local singers perform.

Among the tourism industries that leverages rural culture as a draw for visitors is agro-tourism. All it is agriculture through tourism, or rather, tourism through agriculture commercialization. It is comparable to ecotourism with the exception that a cultural landscape rather than the natural one is its main draw. Agro-tourism is a novel agricultural pursuit that combines tourism and agriculture. It has the potential to greatly increase farmers’ employment opportunities and sources of income. Regional development can be aided by agro-tourism. Agro-biodiversity must have been valued and deserving of protection by the rural populace itself, as it also contributes to diversity conservation.

Some types of rural tourism exist that are not strictly related to agro-tourism , such as project tourism, adventure tourism, historical tourism, cultural tourism, ethno-tourism, and health tourism. In general, “agro-tourism” and “agro-ecotourism” are interchangeable.

Among the tourism industries that leverages rural culture as a draw for visitors is agro-tourism. All it is agriculture through tourism, or rather, tourism through agriculture commercialization. Bangladesh has great potential for the development of agro-tourism.

Most people agree that agro-tourism is a cutting-edge form of agriculture that combines travel and farming. It has the huge potential to give many stakeholders access to new revenue streams and job opportunities. Agro-tourism aids in the preservation of diversity and can support regional development.

Currently, the Gross Domestic Product (GDP) is used to determine the significance of agriculture. Thus, the primary analytical tool for policy considerations is foreign exchange earnings. Policy recommendations might be substantially different if the analysis’s primary focus were to shift to farm income as a gauge of agriculture’s economic contribution. Then, the focus would be on the farm’s earning potential and the farm family’s purchasing power, taking into account health and nutrition.

A strategy like this would highlight the real economic impact of agriculture and encourage policies that genuinely integrate the different industries. The rural areas would see an increase in production and productivity, bringing much-needed capital back into these communities.

By providing the utilities such as water, electricity, and health care necessary to utilize the resources of rural communities, an asset-based approach to community empowerment would significantly lessen the enduring issue of the urban-rural divide. There might be a nearly equal distribution of people in rural and urban areas due to the higher standard of living that is typically associated with urban living.

Destinations for agro-tourism or agro-fields suggestions

• Initially, guests should be greeted with warmth. The field of agro-tourism is also subject to the “first impression” principle.
• Attempt to maintain the fields, equipment, and premises in optimal condition. Customers or visitors will be happy if they are in good condition, and the reputation will be enhanced.
• Visitors should be given a comfortable and private atmosphere, with a preference for privacy.
• To guarantee their safety, equipment, etc., should undergo periodic proper maintenance. Goodwill will eventually increase as a result of this.
• Promote the use of all the amenities offered by the field or tourism centre to guests and tourists. It ought to go along with appropriate instructions for using facilities, equipment, etc. Sometimes it leads to improved relations with customers.
• Make sure there are adequate security measures in place for tourist destinations. Should the facilities be secured, patrons or guests will be eager to at least give them a try. For instance, life jackets, etc., when sailing.
• Contacting insurance companies is recommended if you’re interested in purchasing tourism-related insurance products. For tourism centers, it undoubtedly creates a feeling of relaxation. Fields, machinery, resources, buildings, lives, etc. should all be covered by such an insurance policy.
• For better customer service and the health of visitors, tourism organizers or centers must steer clear of dangerous machinery, procedures, facilities, etc. Using pesticides and poisons, for instance. We must, at all costs, promote and put into practice organic farming and related practices. Occasionally, it will cost money in the beginning, but ultimately, profits will be realized. One useful tool for guidance will be a projected life cycle cost benefit analysis.
• In agro-tourism centers, emphasize plastic-free travel. These days, governments and organizations spend enormous sums of money recycling their plastic waste. With visitors’ and other stakeholders’ cooperation, agro-tourism organizers can maintain a plastic-free facility from the start. The opportunities that present themselves as challenges to agro-tourism centers must be investigated. It is therefore advised that they be alert in spotting them and making them into the most lucrative endeavors.
• When it comes to greeting guests, make the necessary seasonal arrangements. The arrangements for each season may vary from the others. Thus, prepare for the arrangements and take the necessary steps to put the decision about them into action, including making financial arrangements.
• Agro-tourism destinations would be better off adhering to government regulations regarding tourism on a voluntary basis than by using coercion. The agro-tourism center’s reputation will eventually rise as a result of this process.
• Tourism centers are primarily responsible for verifying the identities of visitors to agro-fields. In addition, the law requires it to guarantee the nation’s security, particularly its economy. Transform the agro-tourism destination into a marketplace where people can buy goods and receive a range of services. It covers informational services, local tourism expertise, etc.
• Provide jobs that are essential to the agro-tourism centers’ efficient operation. For the tourism destinations’ reputation, it is imperative.
• To ensure local support for the venture, preference may be given to locals when filling employment vacancies necessary for the efficient operation of agro-tourism centers. The optimization of reputation will occur from the availability of workers, employees, or helpers on short notice via phone call.

Recommendations for Guests or Travelers

• It is advised that guests take the necessary initiative to ensure their own safety. This safety pertains to using tools, procedures, and participating in events and festivities related to agro-tourism.
• In order to develop a comprehensive view of the field, tourists visiting agro-tourism destinations should make an effort to explore and enjoy the area more by making use of all the resources available to them.
• The goal of creating a business environment for visitors to the firm is to be acquainted with its policies and practices. Using an adventurous spirit can be highly valued in order to make the agro-tourism experience unforgettable.
• Since that “God’s own country” is never immune to natural or man-made disasters, it is imperative that guests be prepared for these events.

Recommendations to other interested parties, such as society

• To get social support for agro-tourism, the public needs to be educated and made aware of agro-tourism.
• The general public, or members of society, ought to understand that agro-tourism promotes social welfare.
• Support the plastic one excellent thing the community can do to support agro-tourism is to offer free travel. Agro-tourism initiatives can only achieve enormous success with the assistance of all stakeholders.

Proposals to the Government

• As much as possible, make sure that all parties involved are properly safe. Safety, both mental and physical, is usually involved. The enjoyment of agro-tourism destinations will increase if the stakeholders are freed from the typical safety concern.
• Enough actions must be performed to encourage innovation in the agro-tourism industry . Visitors are undoubtedly drawn to agro-tourism fields that offer innovative techniques, methods, or programs.
• Celebrate agricultural achievements in tourist hotspots or visually appealing locations that are accessible to tourists and other interested parties. A major component in drawing in the stakeholders will be celebrations. Along with other potential partners, the government must make sure that there is adequate transportation for the guests. Routes that are not entirely clear can occasionally be a hindrance to the growth of tourism overall and agro-tourism specifically for developing country.
• Upkeep of an information system is required as a government project. Included in it should be all the necessary and pertinent details about agro-tourism destinations, routes, amenities, costs, etc. A system like this would not only benefit the tourists but also lessen the government’s burden. The government will use its authority to regulate the costs of goods and services provided in agro-tourism locations to safeguard the interests of tourists, who are vital to the success of any tourism endeavor. It also adds a constraint on exploitation.
• In order to improve the state’s educational system, agro-tourism courses must be added while studying agriculture. Updates must be made to the curriculum in this regard. These could be sorted and used with existing expert groups.
• To promote agricultural and agro-tourism, farm visits by academics and students with their instructors should be promoted. The industry visits carried out by reputable educational institutions must be compared to farm visits. Ascertain that the tourism industry generates the greatest number of jobs, particularly in agro-tourism areas. A state staff selection authority consultation is required before filling any vacancies. At that point, the general public can only regard white-collar jobs related to agriculture as being on par with government jobs.
• Encourage travel destinations to join the plastic-free campaign. All forms of government and their apparatuses ought to view it as a challenge. In the end, it might lead to some degree of green tourism.
• Adequate steps need to be done to overcome disasters. Basic requirements, life-saving gear, first aid kits, transportation, etc. should all be part of these precautions.

#agrotourism #farmstay #farmtourism #agritourism #sustainabletourism #ecotourism #ruraltourism #slowtravel #experiencetravel #getoutside #agritravel #agrotraveler #wanderlust #adventure #naturelover #foodie #travelgram #instagood #instaphoto #travelphotography

If you have any questions, thoughts, or suggestions, please contact us or join our social media networks. 

Email us:  [email protected] , [email protected]

Feel free to comment:

Your email address will not be shared with anyone..

Join our LinkedIn group

https://www.linkedin.com/groups/13943442/

Join our Facebook group

https://www.facebook.com/groups/agribusinesseducationandresearchinternational

Read More: 

Effective marketing channels for agricultural marketing

4IR impact on agriculture  

What is Agricultural Technology?

What is Smart Agriculture?

Application of Drone in Agriculture

  Scope and  Importance of Agricultural Marketing 

  What are the Characteristics and Traits of an Entrepreneur?

Why is market information important?

Agribusiness how it works? 

Covid -19 Pandemic Impact on Agribusiness 

What is Agribusiness? 

E-Commerce and Supply Chain Finance 

Technology Application in the Financial Section of Agribusiness

What is Supply Chain Finance? 

Role of IT in supply chain management in Agribusiness after Covid 19 Pandemic

Agile supply chain in Agribusiness

Supply chain Management Networks in Agribusiness 

Strategic sourcing for supply chain management strategy 

What is the supply chain management process in Agribusiness?

What is Supply Chain Management in Agribusiness? 

Supply chain Management and Agribusiness 

9 Signs Your Dairy Cows Need a Calcium Lift

Farmer success in high-yield rice cultivation under IRRI supervision in hilly areas

Factors Affecting the Cost of Agricultural Marketing

What Is Agri-Ecotourism?

Agri-ecotourism or agro-ecotourism is a mix of both ecotourism and agritourism. It’s a form of tourism that involves visitors participating in sustainable farming and learning about local produce. Known to be socially responsible and eco-friendly, the popularity of agri-ecotourism continues to grow as people look for new experiences outside of cities. 

Whether it’s for leisure, education, or just curiosity, agri-ecotourism has managed to attract both international and domestic tourists. Driven by the need for more sustainable solutions and pastimes, this blend of interests has the potential to continue expanding in the future. 

Difference between Agritourism and Ecotourism

Agritourism brings tourists to a farm or ranch to teach them about the local culture and increase income while ecotourism promotes sustainable and responsible travel to areas with the intention of conserving and protecting the environment.  Ecotourism, also known as nature tourism, tends to be more focused on raising awareness for environmental issues. Both of these forms of tourism also work towards supporting the local community and encouraging a respectful mindset. 

The combination of the two results in agri-ecotourism, a new and durable approach to tourism. 

Why Do We Need Agri-Ecotourism?

There are many types of tourism that you may have heard of or even experienced first hand. Culinary tourism, business tourism, sports tourism, and even medical tourism – you name it. What makes agri-ecotourism stand out is that it is heavily focused on protecting the environment and reducing our carbon footprint while still providing an enjoyable holiday. 

For guests, agri-ecotourism is an escape from busy city life. It gives them the opportunity to be surrounded by nature and immerse themselves in a new culture. Not only does this provide endless activities for travelers, but it also supports local farmers. 

Agri-ecotourism can provide jobs in areas that normally have high levels of poverty, improve the food supply chain, strengthen traditional farming practices, and promote the local heritage through art.

Furthermore, it’s a great cause to promote because it works on conserving natural habitats and increasing landscape diversity. Because agri-ecotourism teaches people to be more responsible when it comes to their consumption habits, this change in mindset can be transformative for our society.

Agri-Ecotourism Activities for Guests

Agri-ecotourism is a lot more than just learning about the farming process. There’s an abundance of invigorating and memorable activities that guests can participate in when visiting eco-friendly farms. The best part is that it provides something interesting for all age groups. 

If you own a vacation rental farmhouse , here’s a list of agri-ecotourism related activities that you can promote to your guests:

• Meeting local farmers 
• Tasting a variety of fresh foods and produce
• Learning about rural art
• Farmer’s markets
• Visiting nearby protected areas and learning about their history
• Going on educational tours for a multitude of topics
• Milking cattle
• Winery tours 
• Attending local festivals and fairs
• Renting out farmhouses or rural B&Bs to live out the full experience
• Workshops for corn grinding or traditional milk processing
• Learning about local architecture and construction 

Words and phrases

Personal account.

• Access or purchase personal subscriptions
• Get our newsletter
• Save searches
• Set display preferences

Institutional access

Sign in with library card

Sign in with username / password

Recommend to your librarian

Institutional account management

Sign in as administrator on Oxford Academic

agro-tourism noun

• Hide all quotations

What does the noun agro-tourism mean?

There is one meaning in OED's entry for the noun agro-tourism . See ‘Meaning & use’ for definition, usage, and quotation evidence.

How common is the noun agro-tourism ?

How is the noun agro-tourism pronounced, british english, u.s. english, where does the noun agro-tourism come from.

Earliest known use

The earliest known use of the noun agro-tourism is in the 1980s.

OED's earliest evidence for agro-tourism is from 1987, in Transactions Instit. British Geographers .

agro-tourism is formed within English, by compounding.

Etymons: agro- comb. form , tourism n.

Nearby entries

• agrostography, n. 1764–
• agrostologic, adj. 1897–
• agrostological, adj. 1875–
• agrostologist, n. 1849–
• agrostology, n. 1820–
• agrotechnologist, n. 1953–
• agrotechnology, n. 1932–
• agroten, v. 1440
• agrotening, n. 1440
• agroterrorism, n. 1994–
• agro-tourism, n. 1987–
• agro-town, n. 1950–
• agrotye, v. c1430–1500
• aground, adv. c1325–
• agroville, n. 1960–
• a-growing, adv. 1605–
• agrue, v. a1250
• agrum, n. 1486–
• agrypnia, n. 1665–
• agrypnode, adj. 1878
• agrypnotic, n. & adj. 1849–

Thank you for visiting Oxford English Dictionary

To continue reading, please sign in below or purchase a subscription. After purchasing, please sign in below to access the content.

Meaning & use

Pronunciation, entry history for agro-tourism, n..

Originally published as part of the entry for agro-, comb. form

agro-tourism, n. was first published in June 2006.

oed.com is a living text, updated every three months. Modifications may include:

• further revisions to definitions, pronunciation, etymology, headwords, variant spellings, quotations, and dates;
• new senses, phrases, and quotations.

Please submit your feedback for agro-tourism, n.

Please include your email address if you are happy to be contacted about your feedback. OUP will not use this email address for any other purpose.

Citation details

Factsheet for agro-tourism, n., browse entry.