A woman types at a console

Imagine a world where booking a flight required traveling to the airport or waiting three hours on the phone with a reservations agent who would record your information on a handwritten card, only to arrive for your flight and discover another passenger assigned to “your” seat.

In 1953, when R. Blair Smith, an IBM salesman, and C. R. Smith, the president of American Airlines, were randomly seated next to each other on a cross-country flight, this was the status quo in airline travel. But their chance encounter would spark a dramatic change. A conversation that began with discovering their common surname would lead to the invention of Sabre, the world’s first centralized airline reservation system. It would go on to not only revolutionize the travel business but also unleash the movement toward instantaneous e-commerce.

In the course of their fateful conversation, C.R. Smith lamented to Blair Smith that due to computing limitations, American Airlines could not track passenger information. “I told [C.R.] I was going back to study a computer that had the possibility of doing more than just keeping availability,” Blair Smith recalled. “It could even keep a record of the passenger’s name, the passenger’s itinerary, and, if you like, his phone number. Mr. C.R. Smith was intrigued by this. He took out a card and wrote a special phone number on the back. He said, ‘Now, Blair, when you get through with your school, our reservation center is at LaGuardia Airport. You go out there and look it over. Then you write me a letter and tell me what we ought to do.’”

Blair Smith relayed the encounter to IBM President Thomas J. Watson Jr. , who agreed that Blair should follow C.R.’s advice, setting the wheels in motion for an invention that C.R. Smith and Watson Jr. would, in a joint statement several years later, profess to be “as dramatic an improvement as the jet airplane.” While seemingly hyperbolic at the time, the declaration would prove to be an accurate prediction of the technology’s impact and reach.

Before Sabre, airline agents at each reservation office kept track of customer flight information on handwritten cards that they filed into slots situated around a Lazy Susan several feet in diameter. This inevitably led to clerical errors and too many either oversold or undersold flights, inefficiencies with both financial and social implications that became increasingly untenable as interest in air travel surged in the post-World War II era. “The airline business was growing rapidly,” recalled Shep Nachbar, a retired IBMer who was a programmer and developer for Sabre. “Extreme design measures had to be taken.”

After meeting Blair Smith and speaking with his long-time friend Watson Jr., C.R. Smith put his weight behind Sabre, committing roughly USD 40 million to a joint research and development effort with IBM. To build the system (which stands for Semi-Automated Business Research Environment, the secret code name given to the project at its inception), IBM drew on what it had learned while creating the SAGE (Semi-Automatic Ground Environment) computer system in the 1950s. SAGE was the world’s first national air defense network, developed during the Cold War to allow the US Air Force to detect and intercept airborne attacks.

SAGE observed, evaluated and communicated incoming threats in real time, functioning like a modern-day air traffic control system. Several of the innovations pioneered in its development proved relevant to the challenge that airlines faced — particularly the ability to transmit data in real time across a geographically distributed network of computers connected via telephone lines. SAGE “was the only precedent we had,” Blair Smith recalled, describing the link between the two projects. “Radar defined the perimeter of the United States, and then that information was signaled into a central computer: the SAGE computer. The perimeter data was then compared with what information they had about friendly aircraft.”

Sabre linked computers at American Airlines reservation desks around the country to a central processing center, creating a network for sharing data and information about flights worldwide. To find available flights between cities, reservation agents would select the Air Information Card specific to that route and insert it into a desk console. They would press buttons indicating passengers’ preferred dates and the number of travelers, then press the Availability button. This would automatically transmit the data to the airline’s processing center in New York, by way of more than 10,400 miles of telephone lines.

By the mid-1960s, Sabre was handling 7,500 reservations an hour, cutting the time to process a reservation from an average of 90 minutes to several seconds.

Other airlines swiftly followed American’s lead in adopting the technology powering Sabre, often turning to IBM. When Delta became the second airline to deploy such a system, T. Vincent Learson , IBM vice president and group executive, described the profound shift that Sabre had ushered in: from individual, disconnected computers to an interconnected network capable of processing real-time requests. “Sabre moves the electronic computer and all its capabilities beyond the walls of the room in which it is located,” Learson explained at the time. “In effect, it places the computer at the side of every reservations agent in the Delta system.”

American Airlines extended Sabre to travel agents in 1976, allowing them to book reservations directly, and within two years Sabre could store the histories of a million fares a day. American added easySabre in 1985, which gave consumers the power to book travel through services like AOL and CompuServe, and a year later airlines were using Sabre’s revenue management system to maximize airfare profitability. In 1996, Sabre launched Travelocity, a pioneer in consumer-facing online booking.

By giving the public its first taste of how computers could instantly handle transactions and track inventory, prices and consumers, Sabre helped create the online marketplace that exploded as the internet evolved. And so when consumers go online to buy everything from groceries to shoes to virtual currency, they have a chance encounter on a 1953 cross-country flight to be thankful for.

An atomic bomb kicked off the biggest computing project in history, marking IBM’s leadership in a new class of online systems

A signature event with the US government turned IBM into a global IT leader

As the second CEO, he prepared IBM for even greater success in the computer age

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Sabre unveils first product powered by Sabre Travel AI Technology

Sabre Corporation the leading software and technology company that powers the global travel industry, announced it will be launching the Company’s first product powered by its proprietary Sabre Travel AI technology.

Sabre Smart Retail Engine

“We are excited to bring this intelligent retail engine to market as part of our offer management strategy, marking another step towards achieving our 2025 vision of delivering truly personalized travel,” said Wade Jones, chief product officer for Sabre. “Our proprietary technology infuses the power of Sabre Travel AI to deliver, not next-, but a third-generation of technology to the travel marketplace. By bringing together some of the brightest minds from Google and Sabre, we are accelerating the delivery of this smart and scalable retailing engine that we believe will enable customers to deliver personalized offers to their customers, better serving the needs of today’s traveler, while unlocking more value per passenger boarded.”

These advancements propel the Company’s offer management strategy forward, enabling it to achieve one of its strategic initiatives announced at the beginning of this year.

sabre travel technologies wiki

Smart Retailing: Powered by machine learning; Informed by marketplace insights

The first of its kind, the Sabre Smart Retail Engine ™ is a new innovation that integrates Sabre’s dynamic offer management and customer segmentation capabilities with Google’s proven and powerful merchandising solution to use real-time shopping data, available content, and AI/ML-based decision support models to test-and-learn and generate the most optimal offers available. These personalized offer bundles are dynamically priced using customer segmentation techniques, which can include ancillaries such as seats and baggage, and eventually will include third-party content, such as rental cars and hotel stays. This advances the Company’s vision to build and connect the right offer to the right traveler at the right time – increasing traveler satisfaction and providing airlines the opportunity to drive optimized and incremental revenue. For more information on this new product offering visit www.sabre.com/smartretailengine .

This is a significant addition to Sabre’s suite of offer management products that will include decision science-based pricing and revenue management tools integrated with cloud-based availability and shopping that support an omnichannel approach, including NDC distribution.

Key components of Sabre’s suite of offer management products will utilize:

  • Science-based decision support: market-adaptive pricing powered by real-time insights from the traveler and the marketplace
  • Proven cloud-based availability: single-product catalog for inventory, ancillaries, and third-party content unlocking more value
  • Next-generation shopping engine: live shopping engine that generates highly relevant personalized responses
  • ML-powered retail engine: merchandising powered by machine learning, fostering experimentation in a test and learn environment to better inform and generate truly personalized offers
  • Omni-channel opportunity: advancements in offer management will enable distribution across both indirect and direct channels.

Sabre Travel AI ™: An Industry-First in Travel Technology

Announced last month, Sabre Travel AI ™ is infused with Google’s state-of-the-art AI technology and advanced machine-learning capabilities that will help customers deliver highly relevant and personalized content more quickly, to better meet the demands of today’s traveler and create expanded revenue and margin growth opportunities. Specifically, Sabre Travel AI capitalizes on Google Cloud AI solutions and automated machine learning tools that sense, analyze, and predict consumer behaviours – using real-time shopping and sophisticated travel-specific business insights.

This game-changing innovation is designed to enable airlines, agencies, corporations, hoteliers, and other travel partners to take their retailing and digital customer experience strategies to the next level. By delivering the right offer, at the right time across all relevant channels, they will be positioned to deliver tailored personalization to travelers that should fortify traveler loyalty and drive higher conversion rates.

Building the Future of Travel:  Together, Sabre and Google Cloud Accelerate Innovation.

The innovation of Sabre Smart Retail Engine was accelerated through Sabre’s strategic relationship with Google and specifically part of the two companies’ Innovation Framework – bringing the companies together to imagine, develop, and deploy future capabilities that will advance the travel ecosystem.

“We are pleased to be working side-by-side with Sabre to bring innovative, industry-first technologies to the travel space,” said Ravi Simhambhatla, Managing Director, Digital Transformation Officer – Travel & Transportation of Google Cloud. “Today’s announcement, as well as Sabre Travel AI, is what we hope will be the first of many concepts generated from our partnership.”

Over time, the Company plans to integrate its intelligent and scalable technology across the breadth of the Sabre omnichannel retail, distribution, and fulfilment offering including merchandising, availability, pricing, revenue management and optimization and GDS marketplace services. As previously noted, Sabre plans to officially launch the Sabre Smart Retail Engine early next year with additional products to follow.

About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The Company provides retailing, distribution, and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spends annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com .

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1000 Mile Travel Group Partners with Sabre to Launch Innovative Travel Booking Platform, 1000Access

Wednesday, May 8, 2024 Favorite

Sabre

1000 Mile Travel Group (1000MTG) has unveiled a pioneering travel booking platform, 1000Access, in collaboration with their technology partner, Sabre . Integrated with Sabre’s Global Distribution System (GDS) and leveraging Sabre Red Launchpad™ technology, 1000Access is poised to set a new standard in the industry by offering travel advisors a fluid booking experience.

The platform features a user-friendly interface that simplifies the booking process for new consultants and independent advisors, allowing them to efficiently arrange basic trips. At its inception, thousands of 1000MTG’s travel advisors will have the ability to manage, reserve, and process tickets for traditional airline services, NDC offerings, and low-cost carrier XML options. 1000MTG plans to expand the platform’s functionalities to include hotel and ground transportation bookings in the future.

“1000Access represents a paradigm shift in booking travel, blending cutting-edge technology with personalized support to revolutionize the travel advisory booking experience,” says Ben Ross, 1000MTG Co-founder and CEO.

1000Access provides travel advisors with a host of significant advantages, including:

  • Automated ticketing around the clock
  • A range of transparent commission structures
  • Support from a dedicated Global Fares Desk Manager
  • Assistance from regional leaders and a ticketing team
  • Extensive after-hours support and telephone help for urgent departures the same day
  • Initial month support from a dedicated 1000Access Account Manager
  • Efficient reporting tools for Virtuoso members

“Customer-centricity and collaboration are part of Sabre’s DNA. We are proud to partner with 1000MTG to power its 1000Access application. As an early adopter of Sabre Red Launchpad, 1000MTG provided critical insights that helped us go from concept to working code in mere months,” said Kathy Morgan, Vice President of Product Management, Distribution Experience, Sabre Travel Solutions. “As one of our early adopters, we look forward to incorporating additional feedback from 1000MTG consultants to refine our offering before it’s generally available later this year.”

1000Access will be accessible to a broad range of users, including 1000MTG travel advisors as part of their membership, Virtuoso members, and mid-sized agencies.

“Being a part of Virtuoso’s carefully curated list of Air Preferred Partners allows us to offer our clients an air solution that’s tailored to meet their agencies’ specific requirements, regardless of whether they join 1000MTG or not,” says Nicola Veltman, 1000MTG Co-founder and CEO.

“With a commitment to upskilling advisors, 1000Access offers extensive training and support resources, including new member implementation meetings, tool training sessions, and ongoing access to support videos, guides, and webinars,” says Christy Shafer, 1000MTG’s Senior VP and General Manager, North America.

With plans to roll out additional features including VIP White Glove Service, plus chatbot functionality, 1000Access is ‘air made easy’.

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Tags: global distribution system , Sabre , Sabre Red Launchpad , Sabre Travel Solutions , technology partner , Travel advisors , Travel booking platform , travel industry

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Sabre Unveils First Product Powered by its Proprietary Sabre Travel AI™ Technology

Partnering with google, company accelerates availability of the travel industry's first smart, scalable retail engine - with launch planned early next year.

SOUTHLAKE, Texas , Nov. 4, 2020 /PRNewswire/ --  Sabre Corporation (NASDAQ: SABR),   the leading software and technology company that powers the global travel industry, announced today it will be launching the Company's first product powered by its proprietary Sabre Travel AI ™ technology. Working with Google , the Company is developing technology that will accelerate the delivery of a smart, scalable retail engine that is powered by state-of-the-art AI technology and advanced machine-learning (ML) capabilities, the first of its kind in travel. The Company plans to officially launch the first iteration of its Sabre Smart Retail Engine ™ early next year, continuing to innovate in omni-channel retailing to enable capabilities across airline business models, passenger service systems (PSS) and global distribution systems (GDS).

"We are excited to bring this intelligent retail engine to market as part of our offer management strategy, marking another step towards achieving our 2025 vision of delivering truly personalized travel," said Wade Jones , chief product officer for Sabre. "Our proprietary technology infuses the power of Sabre Travel AI to deliver, not next-, but a third-generation of technology to the travel marketplace. By bringing together some of the brightest minds from Google and Sabre, we are accelerating the delivery of this smart and scalable retailing engine that we believe will enable customers to deliver personalized offers to their customers, better serving the needs of today's traveler, while unlocking more value per passenger boarded."

These advancements propel the Company's offer management strategy forward, enabling it to achieve one of its strategic initiatives announced at the beginning of this year.

Smart Retailing: Powered by machine learning; Informed by marketplace insights

The first of its kind, the Sabre Smart Retail Engine ™ is a new innovation that integrates Sabre's dynamic offer management and customer segmentation capabilities with Google 's proven and powerful merchandising solution to use real-time shopping data, available content and AI/ML-based decision support models to test-and-learn and generate the most optimal offers available. These personalized offer bundles are dynamically priced using customer segmentation techniques, can include ancillaries such as seats and baggage and eventually will include third-party content, such as rental cars and hotel stays. This advances the Company's vision to build and connect the right offer to the right traveler at the right time – increasing traveler satisfaction and providing airlines the opportunity to drive optimized and incremental revenue. For more information on this new product offering visit www.sabre.com/smartretailengine .

This is a significant addition to Sabre's suite of offer management products that will include decision science-based pricing and revenue management tools integrated with cloud-based availability and shopping that support an omni-channel approach, including NDC distribution.

Key components of Sabre's suite of offer management products will utilize:

  • Science-based decision support: market-adaptive pricing powered by real-time insights from the traveler and the marketplace
  • Proven cloud-based availability: single-product catalog for inventory, ancillaries and third-party content unlocking more value
  • Next-generation shopping engine: live shopping engine that generates highly relevant personalized responses
  • ML-powered retail engine: merchandising powered by machine learning, fostering experimentation in a test and learn environment to better inform and generate truly personalized offers
  • Omni-channel opportunity: advancements in offer management will enable distribution across both indirect and direct channels.

Sabre Travel AI ™: An Industry-First in Travel Technology

Announced last month, Sabre Travel AI ™ is infused with Google 's state-of-the-art AI technology and advanced machine-learning capabilities that will help customers deliver highly relevant and personalized content more quickly, to better meet the demands of today's traveler and create expanded revenue and margin growth opportunities. Specifically, Sabre Travel AI capitalizes on Google Cloud AI solutions and automated machine learning tools that sense, analyze and predict consumer behaviors – using real-time shopping and sophisticated travel-specific business insights.

This game-changing innovation is designed to enable airlines, agencies, corporations, hoteliers and other travel partners to take their retailing and digital customer experience strategies to the next level. By delivering the right offer, at the right time across all relevant channels, they will be positioned to deliver tailored personalization to travelers that should fortify traveler loyalty and drive higher conversion rates.

Building the Future of Travel:  Together, Sabre and Google Cloud Accelerate Innovation.

The innovation of Sabre Smart Retail Engine was accelerated through Sabre's strategic relationship with Google and specifically part of the two companies' Innovation Framework – bringing the companies together to imagine, develop and deploy future capabilities that will advance the travel ecosystem.

"We are pleased to be working side-by-side with Sabre to bring innovative, industry-first technologies to the travel space," said Ravi Simhambhatla , Managing Director, Digital Transformation Officer – Travel & Transportation of Google Cloud. "Today's announcement, as well as Sabre Travel AI, are what we hope will be the first of many concepts generated from our partnership."   

Over time, the Company plans to integrate its intelligent and scalable technology across the breadth of the Sabre omni-channel retail, distribution and fulfillment offering including merchandising, availability, pricing, revenue management and optimization and GDS marketplace services. As previously noted, Sabre plans to officially launch the Sabre Smart Retail Engine early next year with additional products to follow.

About Sabre Corporation Sabre Corporation is a leading software and technology Company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The Company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas , USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com .

Forward-Looking Statements

Certain statements herein are forward-looking statements about trends, future events, uncertainties and our plans and expectations of what may happen in the future. Any statements that are not historical or current facts are forward-looking statements. In many cases, you can identify forward-looking statements by terms such as "expect," "believe," help," "will," "plan," "anticipate," "will," "may," "should," "would," "intend," "potential" or the negative of these terms or other comparable terminology. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause Sabre's actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. The potential risks and uncertainties include, among others, the severity, extent and duration of the global COVID-19 pandemic and its impact on our business and results of operations, financial condition and credit ratings, as well as on the travel industry and consumer spending more broadly, the actions taken to contain the disease or treat its impact, the effect of remote working arrangements on our operations and the speed and extent of the recovery across the broader travel ecosystem, dependency on transaction volumes in the global travel industry, particularly air travel transaction volumes, including from airlines' insolvency, suspension of service or aircraft groundings, the effect of cost savings initiatives, the timing, implementation and effects of the technology investment and other strategic initiatives, the development, timing, completion and effects of platforms and related projects, the effects of strategic partnerships, travel suppliers' usage of alternative distribution models, exposure to pricing pressure in the Travel Network business, changes affecting travel supplier customers, maintenance of the integrity of our systems and infrastructure and the effect of any security breaches, failure to adapt to technological advancements, competition in the travel distribution market and solutions markets, implementation of software solutions, reliance on third parties to provide information technology services and the effects of these services, the finalization of an agreement to implement a full-service property management system, the execution, implementation and effects of new, amended or renewed agreements, including anticipated savings, dependence on establishing, maintaining and renewing contracts with customers and other counterparties and collecting amounts due to us under these agreements, dependence on relationships with travel buyers, our collection, processing, storage, use and transmission of personal data and risks associated with PCI compliance, our ability to recruit, train and retain employees, including our key executive officers and technical employees, the financial and business results and effects of acquisitions, the effects of any litigation and regulatory reviews and investigations, including with respect to these acquisitions, adverse global and regional economic and political conditions, including, but not limited to, economic conditions in countries or regions with traditionally high levels of exports to China or that have commodities-based economies and the effect of "Brexit" and uncertainty due to related negotiations, risks arising from global operations, reliance on the value of our brands, failure to comply with regulations, use of third-party distributor partners, the effects of the implementation of new accounting standards, and tax-related matters, including the effect of the Tax Cuts and Jobs Act. More information about potential risks and uncertainties that could affect our business and results of operations is included in the "Risk Factors" and "Forward-Looking Statements" sections in our Quarterly Report on Form 10-Q filed with the SEC on August 10, 2020 , in our Annual Report on Form 10-K filed with the SEC on February 26, 2020 and in our other filings with the SEC . Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity, performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. Unless required by law, Sabre undertakes no obligation to publicly update or revise any forward-looking statements to reflect circumstances or events after the date they are made.

Contacts: Media Kristin Hays [email protected]

Heidi Castle [email protected] [email protected]

Investors Kevin Crissey [email protected] [email protected]

Sabre logo. (PRNewsFoto/Sabre) (PRNewsFoto/SABRE)

SOURCE Sabre Corporation

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Press Release

Sabre Hospitality renews Wyndham following accelerated migration

More than 5,000 Wyndham hotels now on Sabre SynXis Property Hub, nearly one year ahead of schedule

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SOUTHLAKE, Texas, May 1, 2024 – Sabre Hospitality, a division of Sabre Corporation  (NASDAQ: SABR), a leading technology provider that powers the global travel industry, today announced a multi-year renewal with Wyndham Hotels & Resorts, following the hotel franchisor’s highly successful adoption of SynXis Property Hub, Sabre Hospitality’s property management system (PMS). With seamless integration to SynXis Central Reservation System as a single source of truth, SynXis Property Hub increases operational efficiency by reducing the time to execute routine tasks and allows hoteliers to access their property from anywhere through cloud-native technology.

In a landmark achievement that showcases the decade-long partnership between the two companies, Sabre and Wyndham teams successfully migrated more than 5,000 Wyndham hotels to SynXis Property Hub , including the transition of 550 in a single record-breaking month, nearly one year ahead of schedule.

This early completion is complemented by the migration’s efficiency, which reduced the expected transition downtime for the Wyndham properties by 34%, ensuring successful management of day-to-day operations. This milestone not only highlights an innovative leap, but also sets a new industry standard for large-scale technology migrations.

“Completing this migration nearly a year ahead of schedule is a testament to the power of innovation and collaboration,” said Scott Strickland, Chief Commercial Officer (CCO) of Wyndham Hotels & Resorts. “Through our work with Sabre, thousands of Wyndham hotels now benefit from groundbreaking efficiencies, further enhancing their ability to serve guests and deliver great experiences day-in and day-out.”

Strickland highlighted some of the immediate benefits of this migration for Wyndham properties and their daily operations. “For instance, service desk interactions have decreased by 50% compared to the legacy system after just 30 days of adoption. Additionally, by equipping our housekeeping with mobile solutions, we’ve increased clean room availability for guests by up to 15%. We’ve also streamlined the reservation delivery and modification process by integrating a single source of inventory that combines Channel Reservations and Property Management Systems. This not only improves guest experiences but also reduces IT support burdens,” he explained.

The extraordinary success of the project was made possible by several strategic initiatives and the deep collaboration between Sabre and Wyndham. Key initiatives included a major upgrade in system infrastructure that expanded daily migration capacity from 15 to 35 properties. Additionally, the introduction of a new process for discrepancy reporting eliminated the need for preliminary dry runs, thereby speeding up the process and reducing potential downtimes.

“This project was about much more than just technical migration; it was about transforming the operational backbone of thousands of hotel properties to better meet the needs of today’s hospitality market,” said Gene Guhne, SVP & Global Managing Director, Enterprise Sales at Sabre Hospitality. “The scale of what we’ve achieved—in terms of both numbers and the speed of implementation—sets a new benchmark for the industry.”

About Sabre Corporation       Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world  www.sabre.com . 

About Wyndham Hotels and Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of over 876,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn®, Trademark Collection® and Wyndham®.  The Company’s award-winning Wyndham Rewards® loyalty program offers approximately 108 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit  wyndhamhotels.com . 

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April 29, 2024

Serko’s corporate travel platform, Zeno, launches NDC offers through Sabre

SOUTHLAKE, Texas AND AUCKLAND, New Zealand – April 29, 2024 – Sabre Corporation (NASDAQ: SABR), a leading technology provider to the global travel industry, today announced that Serko has launched Sabre NDC content in Zeno, the online...

April 25, 2024

National Travel selects Sabre distribution network to help better serve Federal Government Agencies

SOUTHLAKE, Texas – April 25, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a new multi-year agreement with National Travel, a global travel agency ranked...

April 24, 2024

Sabre Space North America Empowers Travel Agency Innovation and Growth to Meet the Growing Demands of Digital-First Travel Landscape

Sabre Space North America Empowers Travel Agency Innovation and Growth to Meet the Growing Demands of Digital-First Travel Landscape SOUTHLAKE, Texas – April 24, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider...

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IMAGES

  1. Sabre Unveils First Product Powered by Its Proprietary Sabre Travel AI

    sabre travel technologies wiki

  2. Sabre unveils sneak peek of new, next-generation travel agency platform

    sabre travel technologies wiki

  3. Sabre Travel Network

    sabre travel technologies wiki

  4. Sabre launches Lodging AI, expanding its suite of intelligent solutions

    sabre travel technologies wiki

  5. Sabre Travel Network Logo [ Download

    sabre travel technologies wiki

  6. Sabre Travel Network Infographic

    sabre travel technologies wiki

VIDEO

  1. Sabre Profiles

  2. Sabre Travel

  3. TRANSITION READINESS CHECKLIST

  4. Customer Success: AmTrav and Sabre Bargain Finder Max

  5. Why do we travel?

COMMENTS

  1. Sabre Corporation

    Sabre Corporation, a travel technology company headquartered in Southlake, Texas, is the largest global distribution systems (GDS) provider for air bookings. The company's primary product, the Sabre Global Distribution System, and others like it, act as neutral intermediaries, connecting travel suppliers like airlines and hotels with travel sellers like agencies.

  2. About « Sabre

    Sabre is a leading software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity across the travel ecosystem. Sabre partners with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel.

  3. Sabre

    Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level. This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021.

  4. PDF The Sabre Story

    130 travel agent offices had the system by the end GOING EXTERNAL of the year. 1970-1979 Sabre led the next phase of technology innovation in the airline business when it implemented a program to take computing to the travel agent community. In 1972, the American Society of Travel Agents (ASTA) saw that the airlines had gained productivity through

  5. Sabre

    Other airlines swiftly followed American's lead in adopting the technology powering Sabre, often turning to IBM. When Delta became the second airline to deploy such a system, T. Vincent Learson, IBM vice president and group executive, described the profound shift that Sabre had ushered in: from individual, disconnected computers to an interconnected network capable of processing real-time ...

  6. Sabre Corporation

    Sabre's technology powers the nearly US$8 trillion travel industry. Our technology and data-driven solutions help our airline, hotel, travel agency and corporate customers grow their businesses ...

  7. Sabre Corporation

    Sabre Corporation | 280,311 followers on LinkedIn. Together, we make travel happen. | We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Today, we are creating a new marketplace for personalized travel.

  8. Sabre Unveils First Product Powered by its Proprietary Sabre Travel AI

    SOUTHLAKE, Texas, Nov. 4, 2020 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, announced today it will be launching the Company's first product powered by its proprietary Sabre Travel AI ™ technology. Working with Google, the Company is developing technology that will accelerate the delivery of a smart ...

  9. What is Sabre? The Company Building Travel Tech Since the 1960s

    The Company Building Travel Tech Since the 1960s. As a hotelier, you may have heard of Sabre Corporation- the major NASDAQ listed travel technology company based in Southlake, Texas offering GDS and property software (Synxis). You've also probably heard that Sabre Corp's investors have been a bit disappointed of late with the stock down ...

  10. Sabre forges 10-year partnership with Google to build the future of

    Sabre, which launched in 1960, revolutionized the travel market with the industry's first semi-automated flight reservation system. Since then, Sabre has evolved into a broad technology platform that manages more than $260B worth of global travel spend annually, supporting a wide range of travel providers, such as individual airlines, hoteliers, agencies, travel aggregators, and more.

  11. The path toward transformation in travel « Sabre

    The path toward transformation in travel. At the end of 2020, we introduced Sabre Travel AI ™- an industry-first Artificial Intelligence (AI)-driven technology platform created as part of a 10-year strategic innovation partnership with Google. Throughout 2021, we will explore the integration of AI and Machine Learning (ML) into several of ...

  12. Sabre unveils first product powered by Sabre Travel AI Technology

    Sabre Corporation the leading software and technology company that powers the global travel industry, announced it will be launching the Company's first product powered by its proprietary Sabre Travel AI technology. Working with Google, the Company is developing technology that will accelerate the delivery of a smart, scalable retail engine ...

  13. Sabre and Google Develop Industry-First AI Technology for Travel « Sabre

    SOUTHLAKE, Texas, Oct. 22, 2020 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced that Sabre and Google are developing an Artificial Intelligence (AI)-driven technology platform that is an industry first in travel. The technology, known as Sabre Travel AI ™, is infused with Google 's state-of ...

  14. 1000 Mile Travel Group Partners with Sabre to Launch Innovative Travel

    1000 Mile Travel Group (1000MTG) has unveiled a pioneering travel booking platform, 1000Access, in collaboration with their technology partner, Sabre.

  15. Sabre and Taiba Investments Forge Strategic Partnership to Enhance

    SOUTHLAKE, Texas and RIYADH, Saudi Arabia, May 7, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and ...

  16. Sabre and Google Develop Industry-First AI Technology for Travel

    The technology, known as Sabre Travel AI TM, is infused with Google's state-of-the-art AI technology and advanced machine-learning capabilities that will help customers to deliver highly relevant and personalized content more quickly, deliver personalized content that better meets the demands of today's traveler, and create expanded revenue ...

  17. SABRE (rocket engine)

    SABRE (Synergetic Air Breathing Rocket Engine) is a concept under development by Reaction Engines Limited for a hypersonic precooled hybrid air-breathing rocket engine. The engine is being designed to achieve single-stage-to-orbit capability, propelling the proposed Skylon spaceplane to low Earth orbit. SABRE is an evolution of Alan Bond's series of LACE-like designs that started in the early ...

  18. Sabre Unveils First Product Powered by its Proprietary Sabre Travel AI

    SOUTHLAKE, Texas, Nov. 4, 2020 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR ), the leading software and technology company that powers the global travel industry, announced today it will be ...

  19. Sabre Unveils First Product Powered by its Proprietary Sabre Travel AI

    About Sabre Corporation Sabre Corporation is a leading software and technology Company that powers the global travel industry, serving a wide range of travel companies including airlines ...

  20. Park Hyatt Zurich

    Park Hyatt Zurich GDS Codes. Amadeus GDS: HY ZRHZRH. Galileo/Apollo GDS: HY 71913. Sabre GDS: HY 056846. WorldSpan GDS: HY ZURPH.

  21. ETH Zurich

    ETH Zurich (German: Eidgenössische Technische Hochschule Zürich; English: Federal Institute of Technology Zurich) is a public research university in Zürich, Switzerland.Founded in 1854 with the stated mission to educate engineers and scientists, the university focuses primarily on science, technology, engineering, and mathematics.It consistently ranks among the 20 best universities in the ...

  22. Locations « Sabre

    Locations Through six main global locations and over 30 countries, we provide the technology that connects travel suppliers and sellers to travel buyers. Global Headquarters Southlake, TX 3150 Sabre DriveSouthlake, TX 76092 USA+1 682 605 1000 VIEW MAP Regional Headquarters Bengaluru, IN Unit 1 & 2, Level 2, 3 &...

  23. Sabre Unveils First Product Powered by its Proprietary Sabre Travel AI

    Partnering with Google, Company accelerates availability of the travel industry's first smart, scalable retail engine - with launch planned early next year SOUTHLAKE, Texas - Nov. 4, 2020 - Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, announced today it will be launching...

  24. Sabre Hospitality renews Wyndham following accelerated migration

    SOUTHLAKE, Texas, May 1, 2024 - Sabre Hospitality, a division of Sabre Corporation (NASDAQ: SABR), a leading technology provider that powers the global travel industry, today announced a multi-year renewal with Wyndham Hotels & Resorts, following the hotel franchisor's highly successful adoption of SynXis Property Hub, Sabre Hospitality's property management system...