tourism in france revenue

France Tourism Revenues

Tourism revenues in france decreased to 3789 eur million in february from 3923 eur million in january of 2024. tourism revenues in france averaged 4105.95 eur million from 2008 until 2024, reaching an all time high of 8069.00 eur million in august of 2023 and a record low of 763.00 eur million in april of 2020. source: banque de france, markets, gdp, labour, prices, money, trade, government, business, consumer, housing, taxes, energy, health, climate.

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Tourism: 2023, a record year for France

Before 2024, a year that may be exceptional, 2023 may be a record year for France in terms of tourism attractiveness! Atout France has published a trend keynote explaining that in late November, revenues of international tourism in France reached about 59 billion euros (+12% compared with 2019). The year 2023 may be a record year, with an overall total of 63 billion euros in international revenues. This trend may be due to several factors: a sharp growth of clients from North America, a confirmed pick-up for European clients, a positive impact of the Rugby World Cup and a gradual comeback from Asian markets.

The keynote was released during the second Destination France summit held on 12 January in the Chantilly palace. French president Macron presided the event, and seized the opportunity to remind “ the strategic nature of tourism industry for France ”, which welcomed millions of international travellers in 2023 .

Tourism, a strategic sector of French economy

President Macron welcomed about 200 business leader and decisionmakers from the biggest international and French groups in tourism industry during the second Destination France summit. As the government website explains, the Summit was held “ in the light of an exceptional year for French tourism and the soft power of our country ”, a year that will be marked by several highlights: the commemoration of the Normandy landing, the reopening of the Notre-Dame de Paris cathedral, the Summer Olympic and Paralympic Games and the Francophonie Summit planned in autumn.

The Summit was indeed the perfect opportunity to present “ the assets of France for investments in terms of tourism and the economic rearmament and attractiveness policy ”. The idea is to maintain “ France in the first place in terms of tourism destination worldwide ” and keep “ the first place in terms of attraction of foreign investments in Europe ”, while having the ambition of “ becoming the first sustainable nation in the world ”. And the government website reminds that tourism industry is a strategic sector of the industry reaching about 2 million jobs in France (across all job denomination) and represents about 7.5% of French GDP .

Growth trend

While waiting for 2024, which may well be an exceptional year , the previous year was just as buoyant. In detail, the account of the balance of payments in tourism industry reached a record 16.5 billion euros in late November . In total, out of the first 11 months of 2023, 58.9 billion euros in international revenue were recorded, i.e. 9% more than in 2022 and 3% compared with 2019 (the year before the health crisis). Such figures show the growth of European clients and the comeback of Asian clients :

for “neighbour” Europe: +37% for the Belgians, +21% for the Dutch, +20% for the British;
for the Asian area: +36% for Japan, +20% for China.

Regarding the international air traffic , in spite of a slight decline, North America (Canada and Mexico in particular) and destinations from Asia present a strong growth compared with 2019 and 2022. As such, bookings made in December confirm the “growth trend” mostly for Japan and Canada, but also Spain and Italy.

Key sector in terms of employment

In economic terms and in the accommodation and catering, the tourism industry records an overall +7% increase of the number of business creations compared with 2022 and +4% compared with 2019 .

With a total 38,700 jobs created over one year , the tourism industry “is again the first recruiting industry in France”, says the keynote And more precisely, in the 3rd quarter of 2023, the accommodation and catering sector recorded 1.3 million employees in the private sector , a +1.3% increase compared with 2022 and a +12% increase compared with 2019. Some 15,000 jobs were created in the 3rd quarter of 2023, while the average salary increased by 3.5% compared with 2022, i.e. an 8 billion euros total payroll .

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France on Track to Surpass 2022 Tourism Revenue Numbers

August 30th, 2023 at 1:04 AM EDT

As the world sprints back to normal, France's record tourism spending points to the boom in international travel despite the global cost of living squeeze.

Amrita Ghosh

France is hoping to get up to 67 billion euros ($72.42 billion) worth of revenues from foreign tourists in 2023, beating last year’s figure of 58 billion, French Tourism Minister Olivia Gregoire said on Tuesday.

France is the world’s most visited country for tourists, and tourism accounts for around 8% of French gross domestic product.

“We have had a very good summer,” Gregoire told reporters.

Gregoire said that, based on current estimates, the final figures for revenues generated from foreign tourists in 2023 should come in between 64-67 billion euros.

The global tourism and travel sector has bounced back over the past two years, as countries came out of lockdowns aimed at curbing the spread of the Covid-19 pandemic.

Aviation executives and analysts told Reuters last month that the numbers of North American tourists thronging the streets of Europe’s top destinations were set to fuel healthy earnings for airlines this quarter and onwards.

($1 = 0.9252 euros)

(Reporting by Sudip Kar-Gupta; Editing by Alison Williams)

This article was from Reuters and was legally licensed through the DiveMarketplace by Industry Dive. Please direct all licensing questions to [email protected] .

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Tags: europe , france , France tourism , revenue , tourism

Photo credit: Tourism accounts for around 8% of French GDP. oleg_mit / Pixabay

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Tourism in France: The 2022 trends and outlook for 2023

Camping, theme parks, fewer nights away: we summarise how last year shaped up and look ahead as paris is named the ‘most powerful’ tourist city in the world.

Local breaks, open-air camping, rising hotel prices and the return of (some) international visitors were among the major tourism trends in France last year, new figures show, as 2023 begins with some uncertainty.

Last year was hailed as the ‘return to normal’ for the hospitality sector after two years of chaos due to the pandemic.

Visitor numbers, hotel room occupancy and airport passenger numbers, however, were under 2019 levels. However, the sector still brought in nearly €50billion, the latest report on the tourism economy published by France’s tourist agency Atout France shows.

The major trends included:

Campsites recorded a 7.5% rise in visits compared to 2019.

This was attributed to several factors including people’s desire for nearby, open spaces after lockdown, and lower holiday budgets. The sector is also attracting visitors with higher budgets as campsites and ‘glamping’ venues become more high-end.

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Open-air attractions and theme parks

Open-air attractions and theme parks also did well. For example, in Ile-de-France, the Aventure Floréval and Winnoland parks saw visitor numbers rise by 27% and 29% respectively, compared to 2019, figures from the comité régional du tourisme (CRT) show.

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Theme parks belonging to the Compagnie des Alpes (such as Parc Astérix, and Futuroscope) also saw 10 million visitors; a rise of 6% compared to 2019.

And despite the rising price of tickets, la Compagnie des Alpes said that people were still spending more than normal in the parks’ hotels, shops and restaurants.

Tourists in France were less likely to leave their home region to go on holiday and were also spending fewer nights away, Atout France said. In addition, it found that 44% of people in France did not go on holiday in summer 2022.

It blamed this on the global economic downturn.

Typical Paris sites less popular

Some typical tourist sites in Paris also proved less popular than in previous years, largely due to fewer visitors from Asia. The Louvre saw 20% fewer ticket sales, and Versailles Palace sold 17% fewer.

Elsewhere, Lourdes saw a third fewer pilgrims visit last year than its typical number.

Hotel occupation rates and revenue were also down. Nationwide, revenue was down 4.4% compared to 2019. This may be due to rising hotel bedroom prices, which have risen 14% on average (higher than inflation) due to extra costs of raw materials and energy.

International clients, American and European clients have largely returned to hotels, however, the figures suggest. Yet, business travel has not yet reached 2019 levels, even though it has restarted. In Ile-de-France, professional shows recorded 1.3 million fewer visitors compared to 2019.

Tourism accommodation has recorded high competition from alternatives such as campsites and Airbnbs.

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2023 uncertainty

So far, 2023 is looking to be an uncertain year for the sector. Rising costs of energy, raw materials, and even salaries could threaten the survival of smaller, independent hotels.

Recruitment within the hospitality industry is also still proving tough, especially for seasonal jobs.

Paris ranked ‘most powerful tourist city’

It comes as Paris was named the ‘most powerful’ tourism city in the world in a study by British non-profit organisation the World Travel and Tourism Council (WTTC).

The city welcomed 34.5 million tourists in total in 2022. Its ‘powerful’ ranking also came partly due to the investments made in the capital due to the forthcoming 2024 Olympic and Paralympic Games. These included investments in infrastructure and the resources needed to secure the event.

Read also: Paris Olympics 2024: How can I become a volunteer?

The WTTC also considered the amount of money spent by tourists, whether on hotel rooms, or on tourist activities such as museum visits. In 2022, visitors to the city spent a record €35billion.

Beijing, China, came in second place behind Paris. Two other Chinese cities also came in the top 10: Shanghai in 4th, and Guangzhou in 10th. The WTTC predicts that in the next 10 years, all of the top 10 will be in China.

In a press statement, Julia Simpson, president and general director of the WTTC, said: “Major cities like London, Paris, and New York will remain world powers, but over the course of the next few years, Beijing, Shanghai, and Macao will climb in the list of major urban destinations.”

The US also has three entries in the top 10; Orlando, Las Vegas, and New York. These receive significant income due to theme parks, nightlife and gambling, and food and culture respectively.

The amount of money spent by tourists is not the only factor in the list, however. Tokyo, Mexico, and London also figure on the ranking, partly due to their historical significance and recent appearance in the global media.

Dubai and Doha were also included due to this, partly because of the recent football World Cup.

In contrast, the list does not include cities like Amsterdam, Barcelona, or Singapore, despite their high tourist spending.

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France Tourism Revenue

France's Tourism Revenue reached 36 USD bn in Dec 2020, compared with 71 USD bn in the previous year
France's Tourism Revenue data is updated yearly, available from Dec 1999 to Dec 2020
The data reached an all-time high of 72,518 USD mn in Dec 2018 and a record low of 35,958 USD mn in Dec 2020

View France's Tourism Revenue from 1999 to 2020 in the chart:

What was France's Tourism Revenue in 2020?

France's Tourism Revenue reached 36 USD bn in Dec 2020, compared with 71 USD bn in the previous year See the table below for more data.

Tourism Revenue by Country Comparison

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How Much Does France Make From Tourism

Published: December 12, 2023

Modified: December 28, 2023

by Doti Cobbs

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Introduction

Welcome to the enchanting world of French tourism. From the picturesque streets of Paris to the sun-soaked beaches of the French Riviera, France has long been a top destination for travelers around the world. But have you ever wondered just how much money France makes from tourism? In this article, we will delve into the depth of France’s tourism industry, explore the revenue generated from tourist arrivals, and uncover the impact of tourism on the country’s economy.

France is renowned for its rich history, diverse culture, and stunning landscapes, making it a magnet for tourists. Whether it’s visiting iconic landmarks like the Eiffel Tower and the Louvre Museum in Paris, exploring the vineyards of Bordeaux, or basking in the charm of the French countryside, there is something to captivate every traveler’s imagination.

France’s tourism industry has witnessed steady growth over the years, attracting millions of visitors from all corners of the globe. These tourists not only contribute to the country’s economy but also support local businesses, create jobs, and promote cultural exchange.

So, just how much does France make from tourism? Let’s dive into the numbers and explore the economic significance of this thriving industry.

Overview of France’s Tourism Industry

France’s tourism industry is one of the largest in the world, attracting over 89 million international tourists in 2019 alone. It is known for its remarkable versatility, offering a wide range of experiences to suit every traveler’s interests.

One of the key factors driving France’s tourism industry is its geographical diversity. From the snow-capped peaks of the French Alps, to the charming villages of Provence, and the sandy beaches of the French Riviera, the country’s landscape offers a variety of experiences for nature lovers, adventure seekers, and beach enthusiasts alike.

Additionally, France’s rich history and cultural heritage are major draws for tourists. The country is home to numerous UNESCO World Heritage sites, iconic landmarks such as the Eiffel Tower, Notre-Dame Cathedral, and the Palace of Versailles, as well as world-class museums like the Louvre and the Musée d’Orsay.

Furthermore, France is synonymous with culinary excellence and has a reputation for its gastronomy. French cuisine, with its exquisite flavors and techniques, is a major attraction for food enthusiasts. The country’s wine regions, such as Bordeaux and Burgundy, also draw wine connoisseurs from around the world.

Notably, France has established a well-developed tourism infrastructure with a wide range of accommodation options, transportation networks, and tourist services. This infrastructure helps ensure a smooth and comfortable experience for visitors, further enhancing the appeal of the country as a tourist destination.

Overall, France’s tourism industry caters to a diverse range of interests, making it a sought-after destination for travelers of all kinds. Its unique blend of history, culture, natural beauty, and culinary delights have positioned it as a top choice among tourists worldwide.

Revenue Generated from Tourist Arrivals

The tourism industry plays a significant role in France’s economy, contributing a substantial amount of revenue. In 2019, the total tourism revenue reached a staggering €56.1 billion, accounting for 7.4% of the country’s GDP. This revenue is generated from various sources, including accommodations, transportation, food and beverages, entertainment, and retail.

Accommodation is a major source of revenue in the tourism sector. France offers a wide range of options, from luxury hotels in major cities to charming bed and breakfasts in the countryside. The revenue generated from accommodations alone amounts to several billion euros annually.

Transportation is another significant revenue generator. Tourists often rely on planes, trains, and buses to travel within the country. France’s extensive transportation network, including high-speed trains and well-connected airports, ensures convenient access to different regions, boosting tourism revenue.

Food and beverages also contribute to France’s tourism revenue as visitors indulge in the country’s world-renowned cuisine. Whether it’s dining at Michelin-starred restaurants, sampling local delicacies from street markets, or sipping wines from prestigious vineyards, tourists’ gastronomic experiences generate substantial income for the country.

Entertainment and attractions are key contributors to tourism revenue as well. From iconic landmarks like the Eiffel Tower and the Mont Saint-Michel to theme parks like Disneyland Paris, these attractions draw millions of visitors each year, generating significant income through ticket sales and related expenditures.

Shopping is another aspect of tourism revenue that should not be overlooked. France is synonymous with fashion, and Paris, in particular, is a fashion capital of the world. Tourists flock to luxury boutiques, department stores, and designer outlets, contributing to the retail sector’s revenue.

Overall, the revenue generated from tourist arrivals in France is multi-faceted, with accommodations, transportation, food and beverages, entertainment, and retail sectors all playing vital roles. This revenue not only supports the tourism industry but also has a ripple effect on other sectors of the economy, creating jobs and generating additional income.

Contribution of Tourism to France’s GDP

Tourism is a significant contributor to France’s Gross Domestic Product (GDP), playing a vital role in the country’s economy. In 2019, tourism directly contributed €170 billion to France’s GDP, accounting for 7.4% of the total GDP.

The direct contribution of tourism includes the revenue generated from accommodation, transportation, food and beverages, entertainment, and retail. However, the impact of tourism goes beyond these direct contributions and extends to indirect and induced effects.

Indirect contributions of tourism to the GDP are seen through the supply chain. The tourism industry creates demand for goods and services from various sectors, such as agriculture, manufacturing, construction, and retail. For example, hotels depend on locally sourced food and beverages, which, in turn, supports agricultural and food processing sectors.

The induced effect of tourism refers to the income generated by people directly or indirectly employed in the tourism industry, which they spend on goods and services within the economy. This spending further boosts economic activity, creating a multiplier effect.

Additionally, tourism plays a crucial role in job creation. It is estimated that the tourism industry in France directly employs more than 2 million people. Jobs in the sector range from hotel staff and tour guides to restaurant workers and transportation personnel. Indirectly, tourism supports employment in various related industries, contributing to overall employment rates.

The importance of tourism to France’s GDP cannot be overstated. It helps diversify the economy, reduce unemployment rates, and stimulate economic growth. Moreover, tourism contributes to regional development, as visitors often explore different parts of the country, promoting tourism in lesser-known areas and supporting local businesses.

However, it is crucial to note that the COVID-19 pandemic has significantly impacted France’s tourism industry, with travel restrictions and lockdown measures leading to a decline in tourist arrivals and revenue. As the world recovers from the pandemic, France is implementing strategies to revive and strengthen its tourism sector, ensuring its continued contribution to the country’s GDP.

Breakdown of Tourism Revenue Sources

Tourism revenue in France is derived from various sources, each contributing to the overall economic impact of the industry. Let’s take a closer look at the breakdown of these revenue sources:

Accommodation: Accommodation forms a significant portion of tourism revenue in France. This includes revenue from hotels, resorts, vacation rentals, and other lodging options. France offers a diverse range of accommodations to cater to different preferences and budgets, contributing substantially to the tourism sector’s revenue.
Transportation: Transportation plays a vital role in tourism revenue. It encompasses revenue generated from air travel, train services, bus tours, and car rentals. France’s well-connected transportation network ensures easy access for domestic and international travelers, ensuring a steady income stream for the transportation sector.
Food and Beverages: France’s culinary scene is renowned worldwide, and dining experiences contribute significantly to tourism revenue. From Michelin-starred restaurants to charming cafés and street vendors, visitors indulge in the country’s gastronomy. The revenue from dining establishments, as well as food and wine experiences, adds a substantial boost to tourism revenue.
Entertainment and Attractions: The entertainment sector is a significant contributor to tourism revenue. Popular attractions such as museums, historical sites, art galleries, theme parks, and cultural events draw tourists from all over the world. Revenue generated from entrance fees, ticket sales, and related expenditures add to the overall tourism revenue.
Retail: Shopping is an integral part of the tourism experience, and France offers ample opportunities for retail therapy. From luxury boutiques and renowned fashion houses to local markets and specialty stores, tourists indulge in shopping for fashion, souvenirs, and local products. Retail sales contribute a substantial share to tourism revenue.
Other Expenditures: Besides the main sources mentioned above, there are other expenditures that contribute to tourism revenue. This includes expenditures on guided tours, outdoor activities, spa and wellness services, nightlife experiences, and more. These additional expenditures enhance the overall tourism revenue and contribute to the local economy.

The breakdown of these tourism revenue sources illustrates the diverse income streams that support the industry. Each source plays a role in attracting and satisfying the needs of tourists, contributing to France’s vibrant tourism sector as well as the country’s overall economic growth.

Popular Tourist Destinations in France

France is a country rich in history, culture, and natural beauty, offering a plethora of popular tourist destinations. Here are some of the top destinations that captivate the hearts of millions of visitors:

Paris: The “City of Light” tops the list of popular tourist destinations in France. Paris is home to iconic landmarks like the Eiffel Tower, the Louvre Museum, Notre-Dame Cathedral, and the Champs-Élysées. Visitors immerse themselves in the city’s charm, exploring its picturesque streets, exquisite architecture, world-class shopping, and renowned cuisine.
French Riviera: The French Riviera, also known as the Côte d’Azur, is a glamorous and sun-kissed stretch along the Mediterranean coast. It is famous for its pristine beaches, luxury resorts, and vibrant cities like Nice, Cannes, and Saint-Tropez. The region offers a perfect blend of relaxation, entertainment, and natural beauty.
Provence: Provence is a region in southeastern France known for its captivating landscapes, charming villages, and lavender fields. Towns like Aix-en-Provence and Avignon showcase a rich history and architectural gems, while the hilltop villages of Gordes and Roussillon offer breathtaking views. Provence’s vibrant markets, vineyards, and delightful cuisine add to its allure.
Loire Valley: The Loire Valley, located in central France, is famous for its stunning châteaux and picturesque countryside. It is home to more than 300 castles, including Château de Chambord and Château de Chenonceau, showcasing exquisite Renaissance architectural beauty. The region is also known for its vineyards, producing some of France’s finest wines.
Mont Saint-Michel: Located off the Normandy coast, Mont Saint-Michel is a UNESCO World Heritage site and an architectural marvel. This ancient abbey sits atop a rocky outcrop surrounded by tidal waters, offering a breathtaking sight. Visitors can explore the narrow cobblestone streets, visit the abbey, and witness the stunning views of the changing tides.
Alsace: The Alsace region, located in eastern France along the border with Germany, is famous for its charming villages, vineyards, and fairytale-like landscapes. Towns like Strasbourg, Colmar, and Riquewihr feature half-timbered houses, flower-filled streets, and vibrant Christmas markets. The region also boasts a unique blend of French and German cultures and traditions.
French Alps: France’s Alpine region offers breathtaking mountain landscapes and world-class ski resorts. Destinations like Chamonix, Courchevel, and Megève attract winter sports enthusiasts from around the globe. In the summer, the Alps provide opportunities for hiking, mountain biking, and enjoying the fresh alpine air.

These are just a few examples of the many popular tourist destinations in France. Whether you’re seeking art and culture, stunning natural landscapes, historical landmarks, or culinary delights, France offers a wide array of experiences that captivate the imaginations of travelers from all walks of life.

Factors Impacting France’s Tourism Revenue

France’s tourism revenue is influenced by various factors that can have both positive and negative impacts on the industry. Understanding these factors is essential for assessing the overall performance and growth potential of the tourism sector. Here are some key factors that shape France’s tourism revenue:

Economic Conditions: The state of the global and domestic economy plays a crucial role in determining tourism revenue. During periods of economic growth, people have more disposable income and are more likely to spend on travel. Conversely, during economic downturns or recessions, travel expenditures may decrease as individuals prioritize essential expenses over leisure activities.
Currency Exchange Rates: Currency exchange rates can significantly impact tourism revenue. Fluctuations in exchange rates can either attract or deter tourists from visiting France. When the euro is weak compared to other currencies, it becomes more affordable for international tourists, potentially increasing their spending and contributing to higher tourism revenue.
Safety and Security: Safety and security are crucial considerations for tourists when choosing a destination. Unrest, terrorism threats, or high crime rates can negatively impact tourism revenue as visitors may perceive the destination as unsafe. Implementing effective security measures and maintaining a positive reputation for safety contribute to attracting tourists and boosting revenue.
Natural and Environmental Factors: Natural disasters, extreme weather events, or environmental issues can disrupt tourism and affect revenue. For example, adverse weather conditions can impact ski resorts or coastal destinations, while environmental concerns like pollution or natural habitat degradation can deter eco-tourists.
Political Stability: Political stability and government policies have a significant influence on tourism revenue. Stable political environments encourage investment in the tourism sector and attract more tourists. Conversely, political instability, conflicts, or changes in government policies can lead to a decline in tourism revenue.
Infrastructure and Accessibility: The quality of infrastructure and accessibility directly impacts tourism revenue. Well-developed transportation networks, efficient airports, and reliable public transportation make it easier for tourists to visit different regions in France. Adequate accommodation options, tourist facilities, and tourist-friendly infrastructure contribute to a positive visitor experience and increase revenue.
Marketing and Promotion: Effective marketing and promotion efforts play a crucial role in attracting tourists and boosting revenue. France’s tourism authorities and businesses need to invest in strategic marketing campaigns to showcase the country’s unique attractions, cultural experiences, and gastronomic offerings. Collaborations with travel platforms, travel agencies, and digital marketing initiatives are vital for increasing brand awareness and driving tourism revenue.

These factors, among others, shape the performance of France’s tourism industry and have a direct impact on tourism revenue. By understanding and responding to these influences, France can continue to attract visitors, optimize revenue streams, and ensure sustainable growth in its tourism sector.

Government Initiatives to Promote Tourism

The French government recognizes the importance of tourism and has implemented various initiatives to promote the country as a premier tourist destination. These initiatives aim to drive tourism revenue, attract more visitors, and ensure a sustainable growth of the tourism industry. Here are some key government initiatives in France:

Tourism Marketing Campaigns: The French government, in collaboration with tourism boards, regularly launches targeted marketing campaigns to showcase the country’s tourist attractions. These campaigns leverage digital platforms, social media, and traditional advertising to reach international audiences, highlight different regions, and promote the diverse experiences that France has to offer.
Investment in Infrastructure: The government has made significant investments in improving tourism infrastructure. This includes upgrading transportation networks, renovating historical sites and landmarks, enhancing visitor facilities, and ensuring better connectivity between major tourist destinations. These infrastructure developments enhance the overall visitor experience and encourage tourism revenue.
Cultural Preservation and Promotion: France takes pride in its rich cultural heritage, and the government undertakes initiatives to preserve and promote its cultural assets. This includes supporting local festivals, exhibitions, and events that showcase French heritage, arts, and traditions. Such initiatives not only attract cultural tourists but also contribute to the preservation of France’s unique identity.
Support for Tourism Businesses: The French government provides support and incentives to tourism businesses, particularly small and medium-sized enterprises (SMEs). This includes grants, loans, and tax benefits to encourage the development and growth of tourism-related enterprises. By supporting these businesses, the government aims to promote entrepreneurship, create employment opportunities, and diversify the tourism offerings.
Sustainable Tourism Initiatives: France is committed to promoting sustainable tourism practices. The government encourages eco-friendly initiatives, such as energy-efficient accommodations, waste management systems, and promoting responsible tourism behaviors. The aim is to preserve natural resources, minimize the impact of tourism on the environment, and ensure the long-term sustainability of the country’s tourism industry.
Regional Development: The government focuses on promoting tourism in lesser-known regions to distribute visitor traffic more evenly across the country. This includes supporting local tourism boards, investing in infrastructure in rural areas, and encouraging the development of unique experiences in these regions. The aim is to showcase the diverse offerings of various regions and create economic opportunities beyond the major tourist hubs.
Enhanced Visitor Experiences: The government strives to enhance the overall visitor experience in France. This includes initiatives to improve tourism services, ensuring high-quality hospitality, multilingual staff, and access to information for tourists. Efforts are also made to facilitate visa processes, ease travel restrictions, and enhance safety and security measures to provide a welcoming environment for visitors.

These government initiatives play a pivotal role in promoting France as a top tourist destination. By investing in marketing, infrastructure, cultural preservation, business support, sustainability, regional development, and visitor experiences, the government aims to foster growth in the tourism sector and ensure the long-term success of France’s tourism industry.

Challenges Faced by France’s Tourism Industry

While France’s tourism industry is robust and flourishing, it faces several challenges that impact its growth and revenue. Understanding these challenges is essential for developing strategies to overcome them. Here are some key challenges faced by France’s tourism industry:

Global Economic Uncertainty: Economic fluctuations and uncertainty on a global scale can have a significant impact on the tourism industry. Economic downturns can lead to reduced travel budgets and decreased demand for international travel, affecting tourism revenue in France.
Seasonality: Seasonality poses a challenge to France’s tourism industry. Popular tourist destinations, especially coastal areas and ski resorts, experience high visitation during specific seasons, resulting in fluctuations in revenue throughout the year. Extending the tourist season and promoting off-peak travel can help mitigate this challenge.
Competition from Other Destinations: France faces stiff competition from other global destinations. Countries with similar offerings, such as Italy and Spain, as well as emerging destinations, attract tourists who might have otherwise chosen to visit France. To maintain its market share, France must continuously innovate and differentiate its tourism offerings.
Security and Safety Concerns: Security and safety concerns, including terrorism and petty crime, can adversely affect tourism. Negative perceptions about safety can deter potential visitors, especially in crowded tourist hotspots. The government’s efforts to maintain and enhance safety measures are crucial in addressing this challenge.
Environmental Sustainability: Balancing tourism growth with environmental sustainability is a challenge faced by France’s tourism industry. Popular destinations may experience strain on natural resources, increased waste, and environmental degradation. Promoting responsible tourism practices, encouraging sustainable initiatives, and minimizing environmental impacts are essential for the long-term viability of the industry.
Infrastructure Limitations: Despite significant investments, infrastructure limitations still exist in certain regions. Insufficient transportation options, overcrowding at tourist sites, and lack of tourist facilities can diminish the visitor experience. Continuous improvements and regional development initiatives are necessary to alleviate these infrastructure challenges.
Changing Travel Preferences: Travel preferences and trends evolve over time. Changes in consumer behavior, such as the rise of alternative accommodations and a shift towards experiential travel, can impact traditional tourism revenue streams. Adapting to evolving traveler preferences and embracing new trends is crucial for staying relevant in the competitive tourism industry.

Addressing these challenges requires collaboration between the government, tourism industry stakeholders, and local communities. By implementing strategic measures to tackle economic uncertainties, diversify tourism offerings, ensure safety and security, promote sustainability, improve infrastructure, and adapt to changing travel preferences, France can overcome these challenges and continue to thrive as a top global tourist destination.

Future Prospects for France’s Tourism Industry

The future prospects for France’s tourism industry are promising, despite the challenges it currently faces. The country’s rich history, cultural heritage, diverse landscapes, and renowned gastronomy continue to attract tourists from around the world. Here are some factors that contribute to the positive outlook for France’s tourism industry:

Recovery from the COVID-19 Pandemic: The tourism industry has been greatly impacted by the COVID-19 pandemic, with travel restrictions and lockdown measures leading to a significant decline in tourist arrivals. However, as the world recovers from the pandemic and travel resumes, France is expected to experience a rebound in tourism. The pent-up demand for travel, combined with France’s allure as a destination, bodes well for the recovery and future growth of the tourism sector.
Strong Cultural and Natural Attractions: France’s cultural heritage, historic landmarks, and stunning natural landscapes are timeless attractions that continue to captivate travelers. From iconic sites like the Eiffel Tower and the Louvre Museum to the picturesque French Riviera and charming countryside villages, these attractions provide enduring appeal and form a strong foundation for future tourism growth.
Focus on Sustainable Tourism: France is committed to promoting sustainable tourism practices. The emphasis on sustainability aligns with the growing global awareness of environmental issues and the increasing demand for responsible travel. By promoting eco-friendly initiatives, minimizing the environmental impact of tourism, and supporting sustainable tourism businesses, France can position itself as a leading destination for conscious travelers seeking sustainable experiences.
Investment in Infrastructure and Regional Development: The French government continues to invest in infrastructure and regional development to enhance the visitor experience and broaden the tourism offerings beyond the major tourist hubs. By improving transportation networks, revitalizing historical sites, and supporting local tourism initiatives, France can attract visitors to lesser-known regions, promoting a more balanced and sustainable tourism model.
Digital Transformation and Innovation: The tourism industry is embracing technology and digital innovation to enhance the visitor experience. France is keeping pace with these advancements by introducing digital platforms, mobile apps, and virtual tours. This integration of technology and innovation can offer new opportunities to engage with travelers, provide personalized experiences, and promote France’s tourism offerings to a global audience.
Strong Brand Image and Tourism Marketing: France has long been associated with elegance, sophistication, and a unique way of life. The country’s strong brand image and international recognition provide a solid foundation for marketing efforts. By continuing to invest in strategic tourism marketing campaigns, collaborations with travel platforms, and digital advertising, France can maintain and grow its market share in the highly competitive global tourism industry.

While challenges exist, the future prospects for France’s tourism industry remain promising. By capitalizing on its rich cultural heritage, diverse landscapes, sustainable tourism practices, digital innovation, and strong brand image, France can position itself as a top choice for travelers seeking unforgettable experiences. With continued strategic planning and collaboration between the government, tourism stakeholders, and local communities, France’s tourism industry is poised for a bright future.

France’s tourism industry is a vital pillar of the country’s economy, attracting millions of visitors each year with its unparalleled blend of history, culture, natural beauty, and gastronomy. The revenue generated from tourism plays a significant role in supporting local businesses, creating employment opportunities, and contributing to France’s GDP.

Despite facing challenges such as economic uncertainties, competition from other destinations, and environmental sustainability concerns, France’s tourism industry remains resilient and poised for growth. The country’s strong cultural and natural attractions, commitment to sustainability, focus on infrastructure development, and emphasis on digital transformation set the stage for a prosperous future.

The COVID-19 pandemic has undoubtedly had a significant impact on the tourism sector, but as travel resumes and restrictions ease, France’s allure as a top global destination will once again shine through. The recovery and resurgence of the tourism industry are expected as pent-up demand for travel is unleashed and individuals seek to explore the beauty and charm of France.

The French government’s initiatives to promote tourism, invest in infrastructure, support sustainable practices, and enhance the visitor experience are essential factors in driving the industry forward. By continuing to adapt to changing travel preferences, embracing innovation, and strategically marketing its offerings, France can maintain its position as a premier tourist destination and attract a diverse range of travelers.

In conclusion, France’s tourism industry holds immense potential for future growth and success. With its rich heritage, iconic landmarks, picturesque landscapes, and world-class cuisine, France continues to captivate the imaginations of travelers from around the world. By addressing challenges, embracing sustainable practices, and leveraging its unique strengths, France’s tourism industry can pave the way for a prosperous future, ensuring memorable experiences for visitors and contributing to the country’s economic vitality.

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Tourism in France

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Tourism is a major part of the French economy, representing close to 8% of GDP and 2 million direct and indirect jobs. It is also a recognized soft power asset abroad, and F rance has been the world’s leading tourist destination for years. A record 90 million international tourists visited France in 2019, including its overseas communities.

A sector affected by COVID-19

In 2020, the sector has been hit hard by the COVID-19 public health crisis, leading international tourist revenue to drop by almost half in the first seven months of the year .

Globally, Europe is the second hardest-hit region, behind the Asia-Pacific, seeing a drop in visits of 66% in the first half of the year. The drop in French and foreign tourist spending in France over 2020 is estimated at between 30% and 35%. However, France does appear to be resisting better than its European neighbours , thanks to its solid domestic market.

France’s support to the sector

The Ministry for Europe and Foreign Affairs promotes and supports the tourism sector through innovative measures suited to the industry’s needs . This cooperative approach led to the creation of the Tourism Sector Committee (CFT) in January 2020, chaired by the Minister of State, Mr Jean-Baptiste Lemoyne.

Its aim is to jointly design effective tourism policies, working on four themes: jobs and training , sustainable development , digitalization , and regulations and competitiveness .

The work carried out at the CFT should lead to the signing of a tourism sector contract to provide effective responses suited to the industry’s needs.

A concerted response to the crisis

The CFT has been particularly useful and effective in addressing the concertation and emergency needs caused by the COVID-19 crisis. Since the beginning of the public health crisis, the committee has met almost weekly.

Its work has helped analyse the challenges and priority needs of the sector in order to seek appropriate solutions. It has helped highlight how numerous and diverse tourism-dependent businesses are , each with its own issues.

Various tools and measures have been established during the crisis:

A monthly Atout France/Paris Convention and Visitors Bureau barometer;
Webinars, benchmarks, surveys and studies by Atout France;
The “This summer I’m visiting France” campaign from June to September 2020 in order to promote domestic tourism;
An interactive map of tourism venues and services, carried out with ADN Tourisme, to provide information to more than 10 million people on social media. This initiative contributed actively to promoting stays in France among tourists from both France and neighbouring countries.

The measures adopted to safeguard the tourism sector during the public health crisis

Alongside the CFT’s work since the beginning of the crisis, the Minister of State has also met with institutional and private stakeholders from each French region in order to best adapt the Government’s support to the sector.

Tourism companies have enjoyed all the emergency measures adopted by the Government in response to the pandemic’s economic consequences:

Support for jobs, through the partial employment measure, which the sector has used widely;
Support for companies’ cash flow through the Government-guaranteed loan (PGE) and the solidarity fund, open until the end of 2020, as well as certain social contribution exemptions;
Cancellation of instalments of rent and fees for use of public land for SMEs, particularly during administrative closure.

The Government has also announced the creation of a “season PGE”, capped at the turnover of the best three months of 2019, and the postponement of bank repayment instalments over 12 months.

These discussions also contributed to drafting a specific Government plan for the sector’s recovery , totalling €18 billion. The specific recovery plan was announced by the Prime Minister on 14 May 2020, during the fifth meeting of the Interministerial Tourism Committee (CIT). It includes the creation of an investment fund of €1.3 billion managed by the Caisse des Dépôts et Consignations and Bpifrance in order to foster the emergence of more sustainable tourism, more digital and better distributed across the country. The France Tourisme Ingénierie programme, managed by Atout France, has also been granted increased capacity of €29 million in order to support local authorities and private stakeholders wishing to improve the tourism offering.

Moreover, the recovery plan presented by the Government in early September 2020 includes the c reation of a sustainable tourism fund with €50 million to foster the adaptation of tourism activities. Restaurants and tourist accommodation providers will receive financial support (grants) in order to cover the costs of investments for the transition and development of sustainable tourism projects. The French Agency for the Ecological Transition (ADEME) will be the leader for the deployment of this fund, in close liaison with local government in order to address specific needs.

The plan has since been strengthened, particularly as regards the implementation of support measures for the sector such as widening the list of companies eligible under the tourism plan, extending 100% coverage of payroll costs under partial employment, enhancement of the solidarity fund and expansion of the scope of the “season PGE” programme, in constant dialogue with industry stakeholders.

Download the press kit from the Interministerial Tourism Committee (CIT) meeting of 12 October 2020 (in French)

• Atout France • Caisse des Dépôts et Consignations (CDC) • Bpifrance • French Agency for the Ecological Transition (ADEME)

Updated: October 2020

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Tourism in France: A Comprehensive Overview

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Tourism in France is a huge industry. But why is tourism in France so important and why does it bring in so much money? Read on to find out all about tourism in France…

Overview of France

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Tourism in France is one of the most important industries that the country has. But what is tourism in France all about? Why do people travel here and what do they do during their visits? Lets take a deeper look at tourism in France…

Part of the success of tourism in France is attributed to its accessible location. France is a country located in Western Europe. It is the largest country in the European Union , covering an area of approximately 643,801 square kilometres. France shares its borders with Belgium, Luxembourg, Germany, Switzerland , Italy, Spain, and Andorra. The country also has coastlines along the English Channel, the Atlantic Ocean , and the Mediterranean Sea.

France has a diverse geography , with several mountain ranges, rivers, and plains. The Alps mountain range is located in the southeastern part of the country and includes Mont Blanc, the highest mountain in Western Europe. The Pyrenees mountain range forms the border between France and Spain in the south.

The Massif Central is a mountain range located in the centre of the country, and the Vosges and Jura mountain ranges are in the northeast. France also has several large rivers, including the Seine, Loire, Garonne, and Rhone. The country’s largest lake is Lake Geneva, which is shared with Switzerland.

The French coastline is approximately 3,427 kilometres long and includes several famous beaches and seaside resorts, such as Nice, Cannes, and Saint-Tropez on the French Riviera. The country also has several islands , including Corsica, which is located in the Mediterranean Sea.

France has a varied climate, with mild winters and hot summers in the south, while the north experiences cooler temperatures and frequent rainfall. The country is also known for its diverse wildlife and is home to several national parks and nature reserves, including the Vanoise National Park, the Pyrenees National Park, and the Mercantour National Park.

France is one of the most popular tourist destinations in the world , and tourism in France is a major contributor to the country’s economy. Here are some statistics about tourism in France:

In 2019, France welcomed over 90 million international visitors, making it the most visited country in the world.
The tourism industry in France generated over 60 billion euros in revenue in 2019.
The country has over 500,000 hotel rooms and more than 40,000 campsites, making it one of the largest hospitality industries in Europe.
Paris is the most popular tourist destination in France, with over 33 million visitors in 2019. Other popular destinations include the French Riviera, the Loire Valley, and the wine regions of Bordeaux and Burgundy.
The tourism industry in France employs over 2 million people, making it one of the largest employers in the country.
Chinese tourists are the largest group of international visitors to France, followed by visitors from the United States, Germany, and the United Kingdom.
In 2020, the COVID-19 pandemic had a significant impact on the tourism industry in France, with international arrivals dropping by 70% compared to the previous year.
France has a well-developed transport infrastructure, including high-speed trains, an extensive network of airports, and a large fleet of rental cars. The country is also popular for river cruises and cycling holidays.
France is known for its cultural attractions, including museums, galleries, and historic landmarks such as the Eiffel Tower, the Palace of Versailles, and the Mont-Saint-Michel.
The country is also famous for its gastronomy, with French cuisine recognized as a UNESCO Intangible Cultural Heritage. Visitors to France can enjoy a wide range of culinary experiences, including Michelin-starred restaurants, local markets, and wine tastings.

Tourism in France is popular for many reasons, including its rich culture , history, and natural beauty. Here are some of the main reasons why people travel to France:

Culture and History: France is renowned for its culture and history, including its art, architecture, and museums. Visitors can explore famous landmarks such as the Eiffel Tower, Notre-Dame Cathedral, and the Palace of Versailles. France is also home to some of the world’s most famous museums, including the Louvre, the Musée d’Orsay, and the Pompidou Center.
Food and Wine : French cuisine is famous around the world, and visitors can enjoy a wide variety of dishes, from croissants and baguettes to coq au vin and bouillabaisse. Tourism in France is also known for its excellent wine drinking opportunities, with many famous wine regions such as Bordeaux, Champagne, and Burgundy.
Fashion and Shopping: France is a world leader in fashion, and visitors can explore high-end designer boutiques, as well as more affordable fashion outlets. Paris, in particular, is known for its fashion shows, designer shops, and iconic department stores such as Galeries Lafayette and Printemps.
Natural Beauty: France has a diverse landscape, including mountains, forests , beaches, and vineyards. Visitors can explore stunning natural landmarks such as Mont Blanc, the French Alps, the lavender fields of Provence, and the beaches of the French Riviera.
Language and Culture Immersion: French is one of the world’s most widely spoken languages, and visitors can immerse themselves in French culture by learning the language, experiencing the local customs and traditions, and staying with local families.

Tourism in France is known for having various types of tourism . Here are some of the most popular types of tourism in France:

Cultural tourism : France is famous for its rich cultural heritage, including its museums, art galleries, and historic landmarks. Popular cultural attractions include the Louvre Museum in Paris, the Palace of Versailles, and the Roman amphitheater in Nimes.
Gastronomic tourism : French cuisine is known worldwide, and France is home to some of the world’s most famous restaurants, including Michelin-starred establishments. Visitors can also explore local markets and food festivals to discover regional specialties.
Wine tourism : France is one of the world’s largest wine producers and is home to many famous wine regions, including Bordeaux, Burgundy, and Champagne. Wine lovers can visit vineyards and cellars for tastings and tours.
Beach tourism: France has a long coastline along the Atlantic Ocean, the English Channel, and the Mediterranean Sea. Popular beach destinations include the French Riviera, Biarritz, and Saint-Malo.
Nature tourism : France has a diverse landscape, including mountains, forests, and rivers. Popular outdoor activities include hiking, skiing, kayaking, and cycling.
Historical tourism: France has a rich history, and visitors can explore its many historic sites, including castles, cathedrals, and medieval towns.
City tourism: Paris is the most popular city destination in France, attracting millions of visitors each year. Other popular cities include Lyon, Marseille, and Toulouse.
Luxury tourism: France is renowned for its luxury goods and services, including fashion, perfumes, and hotels. Visitors can enjoy five-star accommodations, designer shopping, and exclusive experiences.
Shopping tourism: France has some great shopping opportunities, especially during winter when the French Christmas markets are in full swing!

France has many famous tourist attractions that are popular with visitors from all over the world. Here are some of the most popular tourist attractions in France:

Eiffel Tower : The Eiffel Tower is one of the most iconic landmarks in the world and is a must-visit attraction for anyone traveling to Paris. Visitors can climb to the top of the tower for stunning views of the city.
Louvre Museum : The Louvre is one of the largest and most famous museums in the world, and is home to thousands of artworks, including the Mona Lisa and the Venus de Milo.
Palace of Versailles: The Palace of Versailles was once the residence of the French kings and is now a UNESCO World Heritage site. Visitors can explore the palace’s opulent rooms and gardens.
Notre-Dame Cathedral: Notre-Dame Cathedral is one of the most famous cathedrals in the world and is a masterpiece of Gothic architecture.
Mont Saint-Michel : Mont Saint-Michel is a medieval abbey located on an island off the coast of Normandy. It is a UNESCO World Heritage site and is famous for its stunning architecture and scenic views.
French Riviera : The French Riviera is a popular destination for beachgoers and is home to many famous towns and cities, including Cannes, Nice, and Saint-Tropez.
Arc de Triomphe: The Arc de Triomphe is a famous monument located at the end of the Champs-Élysées in Paris. It was built to honor those who fought and died for France in the French Revolutionary and Napoleonic Wars.
Château de Chambord: Château de Chambord is a Renaissance castle located in the Loire Valley. It is famous for its stunning architecture and extensive gardens.
Pont du Gard: The Pont du Gard is a Roman aqueduct located in the south of France. It is a UNESCO World Heritage site and is famous for its impressive engineering.
Normandy D-Day Beaches: The Normandy D-Day beaches are a popular destination for history buffs and are famous for the role they played in the Allied invasion of Normandy during World War II.

Tourism in France attracts a diverse range of tourists from all over the world. Here are some of the main types of tourists who travel to France:

Culture and History Tourists: France has a rich cultural heritage and a long history, and many tourists travel to France to explore its museums, art galleries, and historic landmarks.
Food and Wine Tourists: French cuisine is famous around the world, and many tourists travel to France to sample its delicious food and wine. France has many famous wine regions, such as Bordeaux and Burgundy, and visitors can enjoy wine tasting tours and vineyard visits.
Fashion and Shopping Tourists: France is a world leader in fashion, and many tourists travel to France to shop in its high-end designer boutiques and department stores. Paris, in particular, is known for its fashion shows and designer shops.
Natural Beauty Tourists: France has a diverse landscape, including mountains, forests, beaches, and vineyards, and many tourists travel to France to explore its stunning natural landmarks, such as the French Alps, the lavender fields of Provence, and the beaches of the French Riviera.
Language and Culture Immersion Tourists: French is one of the world’s most widely spoken languages, and many tourists travel to France to immerse themselves in French culture, learn the language, and experience the local customs and traditions.

France is generally a safe country for tourists, but like any country, there are certain areas or situations where travellers may face risks. Here is some information about crime and safety when considering tourism in France:

Petty crime : Theft, pickpocketing, and purse-snatching are common in tourist areas, especially in large cities like Paris. Tourists should be aware of their surroundings, avoid carrying large sums of cash or valuable items, and keep their belongings close to them
Scams : Tourists may also encounter scams, particularly around popular tourist attractions. Examples include people offering to take pictures for money, people pretending to be deaf or mute and asking for donations, or individuals trying to sell fake souvenirs.
Terrorism : France has experienced several high-profile terrorist attacks in recent years, including the 2015 Paris attacks. While security measures have been increased since then, visitors should remain vigilant and aware of their surroundings, especially in crowded areas.
Demonstrations : Demonstrations and protests are common in France and can turn violent. Visitors should avoid areas where demonstrations are taking place and follow the advice of local authorities.
Public transportation: Public transportation in France is generally safe, but visitors should be aware of their surroundings and take precautions, such as keeping their belongings close and being aware of pickpockets.
Driving : Driving in France can be challenging, especially in large cities like Paris. Visitors should be aware of local driving laws and regulations, and consider hiring a local driver or using public transportation instead.
Natural disasters : France is prone to natural disasters, including floods, wildfires, and earthquakes. Visitors should check weather reports and follow the advice of local authorities during such events.

Visitors to France should exercise common sense and take precautions to ensure their safety. It is recommended to stay aware of their surroundings and avoid areas where crime is known to be prevalent. Additionally, keeping important documents and valuables in a safe place and not carrying too much cash is also recommended.

The required budget to visit France will depend on various factors, such as the duration of the trip, the cities and attractions you plan to visit, and your travel style. Here are some estimated costs to give you an idea of what to expect:

Accommodation

The cost of accommodation in France varies widely depending on the city and type of accommodation. Budget hotels or hostels can cost around £30-50 per night, while mid-range hotels can cost £80-120 per night. Luxury hotels can cost £200 or more per night.

French cuisine is world-renowned, but dining out in France can be expensive. A meal in a budget restaurant can cost around £15-25, while a mid-range restaurant can cost £30-50 per person. Fine dining can cost £100 or more per person. To save money, visitors can consider purchasing food from local markets and grocery stores.

Transportation

Public transportation in France is relatively affordable. A single metro or bus ticket in Paris costs £1.90, while a one-way train ticket between cities can cost £20-50 depending on the distance. Taxis can be expensive, with a starting rate of around £2.50 plus £1.10 per kilometer.

Attractions

Admission fees to popular attractions in France vary widely. For example, the Louvre Museum in Paris costs £15 for adults, while admission to the Palace of Versailles costs £18. Some museums offer free admission on the first Sunday of the month.

Miscellaneous expenses

Other expenses to consider include travel insurance, visas (if applicable), and souvenirs.

Here are some general tips for visiting France:

Learn some basic French : While many French people speak English, learning a few basic French phrases can go a long way in making a good impression and communicating with locals.
Dress appropriately: French people tend to dress stylishly, so it’s a good idea to dress up a bit, especially when visiting religious sites or fine dining restaurants. Additionally, be sure to check the dress code for any attractions you plan to visit.
Follow dining etiquette : When dining out, it’s customary to wait to be seated, use proper cutlery, and keep your hands on the table. Additionally, it’s considered rude to ask for separate checks, so be prepared to split the bill.
Be aware of business hours: Many shops and businesses in France close for several hours during the afternoon, especially in smaller towns. Additionally, many shops and businesses are closed on Sundays.
Be aware of public holidays: Many attractions, shops, and businesses in France close during public holidays, so it’s important to plan accordingly.
Use public transportation: Public transportation in France is generally safe, affordable, and efficient. Consider using the metro, bus, or train to get around, especially in larger cities.
Be aware of pickpockets : Pickpocketing is a common problem in tourist areas in France, especially in larger cities like Paris. Be aware of your surroundings, keep your belongings close, and avoid carrying large sums of cash.
Respect cultural norms : French culture places a strong emphasis on politeness and courtesy. Be sure to say “Bonjour” when entering a shop or restaurant, wait to be seated, and avoid speaking too loudly or aggressively.
Plan ahead: Many popular attractions in France, such as the Eiffel Tower or the Louvre, require advanced booking. Be sure to plan ahead and book tickets in advance to avoid long lines or disappointment.
Enjoy the local cuisine: French cuisine is world-renowned, so be sure to try some local specialties during your visit. Don’t be afraid to try new dishes or ask for recommendations from locals.

Here are 10 interesting facts about France:

France is the largest country in the European Union, covering an area of 643,801 square kilometers.
The Eiffel Tower in Paris, one of France’s most iconic landmarks, was originally built as a temporary structure for the 1889 World’s Fair.
French is the official language of France, and it is also spoken in many other countries around the world, including Canada, Switzerland, and parts of Africa.
The Louvre Museum in Paris is the world’s largest art museum, with over 380,000 objects in its collection.
France is famous for its wine, and it is the second-largest wine-producing country in the world after Italy.
French cuisine is renowned around the world for its sophistication and variety, with dishes like escargots, foie gras, and macarons.
French fashion is also famous, with designers like Coco Chanel, Christian Dior, and Yves Saint Laurent making their mark on the industry.
French mathematician Blaise Pascal invented the first mechanical calculator in 1642.
The Palace of Versailles, located just outside Paris, was the residence of the French monarchy from 1682 until the French Revolution in 1789.
The French celebrate Bastille Day on July 14th every year, commemorating the storming of the Bastille prison during the French Revolution in 1789. It is a national holiday and is celebrated with parades, fireworks, and other festivities.

Lets finish off this article by answering some of the most common questions about tourism in France. Here are 10 frequently asked questions about tourism in France:

What is the best time of year to visit France?

The best time to visit France depends on your preferences. Summer (June to August) is the peak tourist season, with warm weather and many festivals and events. Spring (March to May) and fall (September to November) are also popular times to visit, with milder weather and fewer crowds.

Do I need a visa to visit France?

Citizens from many countries, including the US, Canada, and Australia , can visit France for up to 90 days without a visa. Check with your local embassy or consulate to see if you need a visa for your trip.

What is the currency used in France?

The official currency of France is the euro (€).

What is the best way to get around France?

France has a well-developed transportation network, including trains, buses, and domestic flights. The most popular way to get around is by train, with the SNCF offering high-speed trains between major cities.

What are the must-see attractions in France?

France is home to many iconic attractions, including the Eiffel Tower, the Louvre Museum, the Palace of Versailles, Notre Dame Cathedral, and the French Riviera.

What is the drinking age in France?

The legal drinking age in France is 18.

What is the tipping etiquette in France?

Tipping in France is not mandatory, but it is appreciated. A service charge is often included in the bill, but it’s customary to leave an additional 5-10% tip for good service.

Is it safe to travel to France?

France is generally a safe country to visit, but tourists should be aware of pickpocketing and other petty crime in tourist areas. It’s also a good idea to be vigilant and aware of your surroundings.

What is the food like in France?

French cuisine is world-renowned, with a focus on fresh, high-quality ingredients and classic techniques. Popular dishes include croissants, baguettes, cheese, wine, escargots, and steak frites.

What is the official language of France?

The official language of France is French, but many people in tourist areas also speak English.

As you can see, tourism in France is a large industry, that yields significant economic benefits for the country. There are a number of reasons that tourism in France is such big business, from the range of tourist attractions to the different types of activities on offer.

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France Tourism Statistics and Analysis

Post author By Giacomo Piva
Post date April 17, 2024

It’s no secret that France is a popular tourist destination for travelers around the world. We’ve taken a look into the latest reports and studies to combine the top France tourism statistics for 2024.

Key statistics about tourism in France:

Since 2010, France has received an average of 77.8 million international visitors each year, with 79.4 million in 2022.
2019 saw the highest number of international tourists in France, with 90.9 million people visiting the country.
France is the most visited country in the world according to the U.N. with the USA coming in second.
The most popular destination type for visitors to France was a city , with 29.3% of tourists choosing a city location for their trip.
Disneyland Paris is the most visited attraction in France with 14.8 million yearly visitors.
France’s travel and tourism market size is expected to reach $20.03 billion in 2024 , this is less than its European neighbors Spain ( $26.21 billion ) and Germany ($67.57 billion) .
Hotels make up the largest proportion of France’s travel and tourism market , with a projected market volume of $10.69 billion in 2024 .
In 2020, 134.6 million domestic tourists visited destinations in France, with 92.4% visiting for a leisure trip .
Tourism accounts for 8% of France’s total GDP .

How many tourists visit France each year?

According to statistics from the U.N., France is the most visited country in the world with a peak of 90.9 visitors in 2019. This is followed by the USA with 79.3 million visitors in the same year. Between 2010 and 2022, France received an average of 77.8 million international overnight tourists per year.

Unsurprisingly, 2020 saw the lowest visitor numbers at 41.7 million due to travel restrictions during the COVID-19 pandemic. In 2022, tourism in France recovered with 79.4 million overnight visitors, a 64% increase compared to 2021’s 48.4 million overnight visitors.

Change in tourism to France over time

The number of international tourists visiting France maintained a steady increase between 2010 (77.6 million visitors) and 2019 (90.9 million visitors), with a slight drop in 2016 (82.7 million visitors).

Visitor numbers dropped by 54.1% in 2020 due to the pandemic. Since this drop in tourism in 2020, international visitor numbers to France recovered by 16.1% in 2021, when 48.4 million tourists visited the country. You can see in the graph what trend forecasting shows international arrivals would’ve looked like for France without the impact of the pandemic, with approximately 93.5 million in 2022.

France tourism market size

In 2024, France’s travel and tourism market is expected to reach $20.03 billion. Revenue in this sector is predicted to have a CAGR of 0.86% between 2024 and 2028, with revenue reaching $20.73 billion in 2028.

Hotels take the largest segment of this market with a predicted volume of $10.69 billion in 2024, with hotels in France expecting to see 26.08 million users by 2028. Tourism is worth 8% of France’s GDP. [ 2 ]

Within France’s travel and tourism market, online sales are predicted to generate 77% of total revenue by 2028. [ 2 ]

France has spent 1.96 billion Euros on rejuvenating tourism in the country after COVID-19 which plans to create 2 million jobs in the industry. [ 3 ]

Most visited tourist attractions in France

France is home to a wide variety of cultural and recreational sites which attract millions of visitors each year. The most visited place by far in France is Disneyland Paris with 14.8 million visitors per year. This is followed by the Louvre Museum with 8 million visitors and Versailles Palace with 7.7 million visitors. The Eiffel Tower receives 6.2 million visitors per year.

The most popular destinations for tourists in France

Using online search volumes for people searching from France, we have put together a list of the most popular tourist destinations for people living in France. The figures below are based on the average number of online searches per month for each attraction or destination.

Topping the list as the most popular attraction is Disneyland Paris, with an average monthly search volume of 450,000. The second most popular spot is Avignon with 144,000 monthly searches. Avignon is a city in France’s Provence region, once the seat of Catholic popes.

Other popular tourist attractions based on search volume include the tidal island Mont Saint Michel, the medieval citadel Carcassonne, and the port city of Le Havre in Normandy.

Trips by destination type

For those who visit France, there is a choice of destination types to choose from depending on the kind of trip you’d like to have. Of those who visited France in 2021, the most popular destination type was a city, with 28.3% choosing a city location. The next most popular was the seaside (21.1%), followed by the countryside (19.4%).

How long do people visit France for?

The number of nights an international visitor stays in France varies depending on a number of factors including where visitors are traveling from. The analysis below looks at international arrivals from the EU, the Americas, Asia, Africa, and Oceania.

People who travel from the EU are unsurprisingly the most likely to stay for only one night – also from the near London – with 17.2% of EU visitors staying in France for a night, however, the highest proportion of EU visitors (24.2%) stay for 4-6 days. Travelers from Africa are most likely to stay for longer periods with 57.1% staying in France for 7 days or more.

Domestic tourism statistics in France

Domestic tourism in France has followed a similar pattern to international tourism. Since 2012, domestic tourism expenditure has increased, peaking at €115.5 billion (EUR) in 2019, with a loss in 2020 to €58 billion. Since the pandemic, estimated figures show that domestic tourism expenditure in France recovered to €91.79 billion in 2021, with a slight drop to €89.2 billion in 2022.

Of the 134.6 million domestic trips taken to destinations in France in 2020, 92.4% took leisure trips compared to 7.6% who took business trips. [ 8 ]

Tourist accommodation in France

The number of tourist accommodation options in France has remained fairly consistent since 2010. In 2021, there were 2.64 accommodation establishments, 101.2 rooms available, and 202.5 beds per 10,000 people in France.

Paris tourism statistics

As the capital city of France, Paris is also the most visited city in the world, with Paris and the Île-de-France region hosting 44 million tourists in 2022. [ 10 ] It offers a huge choice of attractions, cultural sites including street art and historic monument, and events for visitors to enjoy.

Where do visitors to Paris come from?

The countries that the most visitors to Paris come from are:

Belgium (11%)
United Kingdom (10%)
United States (9%)
Netherlands (8%)
Germany (8%)

Accommodation tourists use in Paris

The majority of visitors to Paris (53%) stay at hotels when visiting for an overnight trip. 34% stay at non-market accommodations which includes Airbnb and other rentals, while the remaining 13% stay at other market accommodations such as apartments or hostels.

Average costs in Paris

On average, one person will spend €101 per day while staying in Paris . [ 11 ] The table below shows the average costs for food, drinks, and transport in Paris.

Did you know that Paris was ranked as the #1 destination for street food in 2022?

Most popular Parisian attractions by online mentions

There are several popular tourist attractions in Paris which see huge visitor numbers every year. The analysis below shows the popularity of tourist attractions in France based on mentions of each attraction in Twitter and Instagram posts.

The most popular attraction in Paris was the Eiffel Tower with 24.8% of the social media mentions, followed by the Louvre Museum with 11% of the mentions across all tourist attractions in Paris.

[1] UN: Global and regional tourism performance https://www.unwto.org/tourism-data/global-and-regional-tourism-performance

[2] Statista: Travel and Tourism France https://www.statista.com/outlook/mmo/travel-tourism/france

[3] French Government: Plan de reconquête et de transformation du tourisme https://www.diplomatie.gouv.fr/IMG/pdf/destinationfrance_cle0f5dc4.pdf

[4] Statista: Most Visited Tourism Attractions in France https://www.statista.com/statistics/1117144/most-visited-tourist-attractions-france/

[5] Eurostat: Trips by Destination Type https://ec.europa.eu/eurostat/databrowser/view/TOUR_DEM_TTHD/default/table?lang=en&category=tour.tour_dem.tour_dem_tt.tour_dem_tttc

[6] Memento de Tourisme: La Frequentation des Hebergements https://www.entreprises.gouv.fr/files/files/etudes-et-statistiques/chiffres-cles/memento-tourisme/memento-tourisme-2018-chapitre4.pdf

[7] Statista: Domestic Tourism Expenditure in France https://www.statista.com/statistics/644766/domestic-tourism-expenditure-france/

[8] Statista: Number of Domestic Trips by Type in France https://www.statista.com/statistics/1276815/domestic-trips-by-type-france/

[9] Macro Trends: France Population 1950- 2024 https://www.macrotrends.net/countries/FRA/france/population

[10] Brussels Times: Paris remains most visited city in the world https://www.brusselstimes.com/417329/paris-remains-most-visited-city-in-the-world-with-44-million-tourists-in-2022

[11] Visit Paris Region: Key Features of the Paris Region Destination https://pro.visitparisregion.com/en/tourism-statistics/annual-key-facts/key-figures-of-the-destination

[12] Numbeo: Cost of Living in France http://numbeo.com/

[13] Paris Digest: Tourism in Paris https://www.parisdigest.com/paris/tourism-in-paris-2019.pdf

By Giacomo Piva

Giacomo Piva, CMO and Co-founder at Radical Storage Giacomo Piva has worked in the travel industry since 2008 across multiple niches including tourist transportation, luxury travel, and ecotourism. He now focuses on growing the global luggage network, Radical Storage , which is currently available in over 500 cities, in the likes of London, Paris, New York, and Rio de Janeiro. Giacomo has a bachelor's degree in Communication Science and an in-depth experience across travel marketing, especially in improving a brand’s digital presence within the industry.

Travel, Tourism & Hospitality

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Outbound tourism spending in France 2011-2022

Outbound tourism expenditure in France from 2011 to 2022 (in billion U.S. dollars)

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2011 to 2022

Statistics on " Travel and tourism in France "

Distribution of travel and tourism expenditure in France 2019-2022, by type
Distribution of travel and tourism expenditure in France 2019-2022, by tourist type
Travel and tourism's total contribution to employment in France 2019-2022
Leading inbound travel markets in France 2019-2022, by share of arrivals
Leading inbound travel markets in France 2023, by Google travel demand growth
Monthly overnight stays in hotels in France 2019-2023, by guest type
Leading inbound travel markets in France 2019-2022, by hotel overnight stays
International tourism receipts in France 2006-2022
Number of outbound tourist trips from France 2012-2022
Number of outbound tourist trips from France 2012-2022, by purpose
Number of outbound tourist trips from France 2012-2022, by mode of transport
Leading outbound travel markets in France 2019-2022, by share of departures
Leading outbound travel markets in France 2023, by Google travel demand growth
Number of domestic arrivals in tourist accommodation in France 2013-2022
Domestic overnight trips in France 2009-2021
Domestic overnight trips in France 2009-2021, by purpose
Domestic overnight trips in France 2008-2021, by mode of transport
Domestic same-day trips in France 2009-2021
Domestic tourism spending in France 2019-2022
Number of tourist accommodation establishments in France 2010-2023
Tourist accommodation establishments in France 2024, by type
Number of hotels and similar accommodation in France 2010-2023
Hotels in France 2024, by region
Monthly hotel occupancy rate in France 2019-2023
Revenue of the hotel industry in France 2019-2028
Revenue of the vacation rentals industry in France 2019-2028

Other statistics that may interest you Travel and tourism in France

Basic Statistic Travel and tourism's total contribution to GDP in France 2019-2022
Basic Statistic Distribution of travel and tourism expenditure in France 2019-2022, by type
Basic Statistic Distribution of travel and tourism expenditure in France 2019-2022, by tourist type
Basic Statistic Travel and tourism's total contribution to employment in France 2019-2022
Premium Statistic Countries with the highest number of inbound tourist arrivals worldwide 2019-2022
Premium Statistic Countries with the highest inbound tourism receipts worldwide 2019-2022

Inbound tourism

Premium Statistic International tourist arrivals in France 2010-2022
Basic Statistic Leading inbound travel markets in France 2019-2022, by share of arrivals
Premium Statistic Leading inbound travel markets in France 2023, by Google travel demand growth
Premium Statistic Monthly overnight stays in hotels in France 2019-2023, by guest type
Premium Statistic Leading inbound travel markets in France 2019-2022, by hotel overnight stays
Premium Statistic International tourism receipts in France 2006-2022

Outbound tourism

Basic Statistic Number of outbound tourist trips from France 2012-2022
Basic Statistic Number of outbound tourist trips from France 2012-2022, by purpose
Premium Statistic Number of outbound tourist trips from France 2012-2022, by mode of transport
Basic Statistic Leading outbound travel markets in France 2019-2022, by share of departures
Premium Statistic Leading outbound travel markets in France 2023, by Google travel demand growth
Premium Statistic Outbound tourism spending in France 2011-2022

Domestic tourism

Basic Statistic Number of domestic arrivals in tourist accommodation in France 2013-2022
Premium Statistic Domestic overnight trips in France 2009-2021
Premium Statistic Domestic overnight trips in France 2009-2021, by purpose
Premium Statistic Domestic overnight trips in France 2008-2021, by mode of transport
Premium Statistic Domestic same-day trips in France 2009-2021
Basic Statistic Domestic tourism spending in France 2019-2022

Accommodation

Basic Statistic Number of tourist accommodation establishments in France 2010-2023
Premium Statistic Tourist accommodation establishments in France 2024, by type
Basic Statistic Number of hotels and similar accommodation in France 2010-2023
Premium Statistic Hotels in France 2024, by region
Premium Statistic Monthly hotel occupancy rate in France 2019-2023
Premium Statistic Revenue of the hotel industry in France 2019-2028
Premium Statistic Revenue of the vacation rentals industry in France 2019-2028

Further Content: You might find this interesting as well

N.B. tourism minister defends pricey trip to United Kingdom, France

Tammy scott-wallace says new brunswick can learn ‘best practices’ from windsor castle, palace of versailles.

Social Sharing

New Brunswick's tourism minister is defending a trip she and her top officials took to the United Kingdom and France that helped her deputy minister rack up a $77,000 travel bill last year.

Tammy Scott-Wallace said the trip last September included meetings with a number of tour operators and public relations firms in London and Paris that have contracts to market the province to potential visitors from the two countries.

"That's incredibly important. It's a good day's work and it's a good seven days' work for me, I'll tell you that," Scott-Wallace said.

Her deputy, Yennah Hurley, sat next to her as she spent more than an hour responding to questions about the trip from Liberal MLA and tourism critic Isabelle Thériault during a meeting of the legislature committee studying budget estimates.

As first reported by CBC News, Hurley's expenses for the trip totalled $12,328, part of the $77,710 overall she claimed last year.

A woman with long black hair looking slightly off to the side

Scott-Wallace's trip cost $10,199.

"What did it give the taxpayers of New Brunswick, that you went there for eight days?" Thériault asked.

"It's really not clear what you did, except visit some places. Like, you have to face the music."

Two other officials from the Department of Tourism, Heritage and Culture also made the trip.

Scott-Wallace acknowledged that no travel conferences or tourism trade shows were part of her schedule.

But she said it was important to meet with the tour operators and public relations firms hired to represent the province in the U.K. and France to rebuild connections frayed during COVID-19 travel restrictions.

"These are key markets for our province," she said.

Departmental staff then "built an itinerary," Scott-Wallace said, that included visits to Windsor Castle, Stonehenge, the British Museum, the London Eye and the Palace of Versailles — all of them expensed to taxpayers.

N.B. tourism minister defends pricey European trip

The visits by her officials to the Palace of Versailles and Windsor Palace — which she pointed out she did not visit herself — provided insights into managing "built heritage," the minister said.

New Brunswick has "similar sites, but on a smaller scale, absolutely," Scott-Wallace argued.

"There are best practices all over the country, all over the world, and when we are there having meetings with stakeholders, it's important we learn those best practices while we're there."

She also said 45-minute tours offered at the British Museum in London could be a model for an abbreviated tour of the New Brunswick Museum in Saint John offered to cruise ship visitors.

She called the London facility "truly a new, modern-age museum, and I think the people of New Brunswick deserve to have a modern, state-of-the-art museum."

No one from the New Brunswick Museum was part of the London visit but it was set up at the suggestion of the Saint John museum's staff, Scott-Wallace said.

Thériault told CBC News she wasn't satisfied with Scott-Wallace's responses.

"I didn't get clear answers," she said.

Scott-Wallace said New Brunswick recorded 122,600 "visit nights" from French tourists in 2023, worth $11.6 million in revenue, and 121,000 from U.K. visitors, worth $18.2 million.

Trips to the province from the U.K. were up 23 per cent last year, compared to 2022, while trips from France were up 12 per cent.

Asked if Premier Blaine Higgs or someone else approved the trip in advance, Scott-Wallace said such trips are normal for the department.

"It is budgeted for. It is part of the work that we do," she said.

ABOUT THE AUTHOR

Provincial Affairs reporter

Jacques Poitras has been CBC's provincial affairs reporter in New Brunswick since 2000. He grew up in Moncton and covered Parliament in Ottawa for the New Brunswick Telegraph-Journal. He has reported on every New Brunswick election since 1995 and won awards from the Radio Television Digital News Association, the National Newspaper Awards and Amnesty International. He is also the author of five non-fiction books about New Brunswick politics and history.

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