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THE 10 BEST Frankfurt Tours & Excursions

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1. Frankfurt Highlights Guided Walking Tour

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17. Rhine Valley Wine Tasting Tour from Frankfurt and Mainz

18. Urban Adventure Game in Frankfurt with an app

19. Frankfurt: Old Town Highlights Private Walking Tour

20. from Frankfurt: Heidelberg, Mercedes Museum & Schwetzinger Schloß

21. Wiesbaden and Mainz Small-Group Day Trip from Frankfurt

22. Central and Eastern Europe Highlights 7-Day Tour from Frankfurt

23. Explore Frankfurt in 1 hour with a Local

24. A Frankfurt Meander: A Self-Guided Audio Tour in Germany's Cradle of Democracy

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Your Trip to Frankfurt: The Complete Guide

Frankfurt has a long history dating back to the early days of the Holy Roman Empire. During World War II the financial center of the country was thoroughly destroyed. Unlike Dresden and many other German cities , Frankfurt shrugged off its elegant historic architecture and emerged anew as "Mainhattan" (named for the Main River winding through the city and the skyscrapers reminiscent of Manhattan).

This sleek German hub is an international destination for business, its major international airport , and its exciting event and dining scene. The largest city in the state of Hesse and fifth-largest in Germany, Frankfurt is a world-class city with an impressive skyline of skyscrapers and a vibrant community of university students, internationals, convention-goers, and cultured locals

Use this guide to plan your trip to the hustle and bustle of Frankfurt , including when to visit, where to stay, eat, party, and more.

Planning Your Trip to Frankfurt

• Best Time to Visit: Events take place throughout the year in Frankfurt, so you might have a hard time choosing what time of year to visit. The weather is best in spring and fall. The very best time to visit Frankfurt may be in October, the month of the Frankfurt Book Fair .
• Language: German, but English is widely spoken.
• Currency: Euro.
• Getting Around : Frankfurt is a common entry point in Germany because of its major international airport. From there, visitors can easily travel to and through the city via its extensive public transportation network, which includes U-Bahn, S-Bahn, and buses. Taxis are also accessible, though Uber and other ride-shares have yet to find a firm foothold. Much of Frankfurt has been an "environmental zone" since 2008,   so if you're driving ensure that your vehicle has an emissions sticker.
• Travel Tip: The city can accommodate large groups for the many conventions that take place in Frankfurt, but visiting during a large conference can result in higher prices for hotels and restaurants requiring reservations. Consult Frankfurt's tourism calendar for dates of significant events.

Things to Do in Frankfurt

If you are in town for business or a short trip , there are still plenty of operas or museums or jazz concerts you can fit into your itinerary. On top of that, Frankfurt has top attractions like the Main Tower to entertain the whole family .

• Even though Frankfurt is famous for its futuristic skyline, it also has a reconstructed and romantic Altstadt (old city) worth visiting. Walk the cobblestone streets and admire the half-timbered houses of the Römerberg.
• Johann Wolfgang Goethe (1749-1832) is one of Germany's most famous writers and a son of Frankfurt. He is revered at the rebuilt Goethe House and Museum .
• Step away from civilization at the tranquil Palmengarten , a botanical garden founded in 1868. It includes 50 acres and more than 6,000 different botanical species from all around the world.

Explore more attractions with our full-length articles on the top attractions in Frankfurt and the best things to do in Frankfurt with kids .

What to Eat and Drink in Frankfurt

Frankfurt's dining scene can be refreshingly international with options from Japanese to SoCal. But those are merely a welcome distraction from Frankfurt's traditional cuisine. The city has several restaurants that are more than 100 years old and an endless supply of sausage . Try classics like the fragrant, poetically named handkäse mit musik (cheese with music), or order hard-boiled eggs and boiled potatoes with Frankfurter grüne sosse (Frankfurt green sauce).

Frankfurt also has hip and modern bars in places like the Bahnhofsviertel , a formerly seedy area surrounding the central train station. But if you want to get to the heart of the city, you have to visit an apfelweinlokal (traditional apple wine bar). Known as ebbelwoi in the local dialect, this tart, slightly sour fruit wine, is a must-try when in Frankfurt. The charming bembel the drink is served in also makes for a great souvenir if you find one at the city's many flea markets.

Explore our articles on Frankfurt's apfelwein , the top restaurants in Frankfurt , and Frankfurt's nightlife .

Where to Stay in Frankfurt

Frankfurt is composed of 46 distinct neighborhoods, each with its positives and negatives. Some areas nod to the city's historical past while others embrace its forward-thinking style. Innenstadt is the center of the city with both modern and reconstructed historic hotels. For easy travel in and out of the city, the Bahnhofsviertel area around the train station has the highest concentration of hotels, many at affordable prices.

No matter where you stay, the center of the city is compact and walkable. Excellent public transport links mean it is easy to get anywhere.

Explore the different areas of the city in our article on the best neighborhoods in Frankfurt .

Getting to Frankfurt

The Frankfurt-Flughafen am Main (FRA) is the main entry point for most visitors and with 70 million passengers in 2019, it's the busiest airport in Germany.   It is the hub for Lufthansa, as well as Condor, and a major transfer point for domestic and international travel. The airport has two passenger terminals, four runways, and extensive services for travelers.

From the airport, visitors can easily reach the city via public transportation or by private transport. The S8 and S9 (direction Offenbach or Hanau) reach Frankfurt's Hauptbahnhof (central railway station) in about 10 minutes for just 4.65 euros. Taxis are also readily available.

Within the city, the network of public transportation includes U-Bahn (metro), S-Bahn (local trains), and buses that run throughout the night.

Culture and Customs in Frankfurt

• Customer service in Germany is infamous for its low standards, but because of Frankfurt's international populace, service is often better here than in the rest of the country.
• When eating out in Germany, know that you should seat yourself and will need to ask for the bill at the end of the meal. Say " Die Rechnung, bitte " (the check, please) and tip by rounding up to the nearest euro, or no more than 10 percent.
• Frankfurt's Bahnhofsviertel used to be a dangerous area to hang around, but today it is downright trendy. There is still some drug use and prostitution , but the latter is legal.
• Since 2018, Frankfurt has a tourism fee for overnight stays of two euros per person per night.  

Money-Saving Tips for Frankfurt

• Make use of walking and public transport in Frankfurt as it is inexpensive and the best way to see the city. Regular tickets ( einzelfahrt ) costs 2.75 euros and allows for travel on all forms of transport in one direction for two hours. Zone 50 includes most of Frankfurt, excluding the airport. If you are going to be using transport all day, buy a Tageskarte (day ticket) for 5.35 euros.
• Many hotels are geared toward business travel, so prices stay low (think under 100 euros a night). However, the decor can be very basic.
• If you have flexibility on your travel dates, check the Messe (convention center) calendar for major trade fairs that will drive up prices. It is best to avoid those days.
• Looking for souvenirs? Frankfurt’s largest flea market is held every other Saturday. It's a bargain-hunters' dream.

Learn more about the cheapest ways to have fun in the city with our article on the best things to see and do for free in Frankfurt .

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Tourism in Frankfurt am Main

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The multifaceted metropolis on the Main

Frankfurt am Main , the bustling metropolis in the heart of Europe, is known throughout the world for its exciting and unusual contrasts. Here, upon the majestic River Main, tradition and modernity, commerce and culture , activity and tranquillity are all harmoniously juxtaposed, with international trade shows and finance on one side and cultural as well as historical landscapes on the other. Together, they have helped to turn Frankfurt am Main into what it is today – a vibrant and multicultural metropolis . One finds a cosmopolitan but also traditional city that is just waiting to be discovered.

At Frankfurt’s celebrated Museum Embankment, internationally renowned exhibition venues stand side by side along the River Main like pearls on a string. Not far away, the “Schauspiel” and the “Oper”, Frankfurt’s premier opera houses, attract fans of the performing arts. Those institutions are the reason for its excellent reputation as a city of culture.

In Frankfurt , one finds historical sightseeing attractions among them important locations of the German history . Only a stone’s throw away modern buildings and especially the banking high-rises attract the visitors' view.

Frankfurt  is also a retail paradise , with a superb assortment of wares catering to bargainhunters as well as more luxury-minded shoppers. The Zeil for example is one of the most profitable and popular shopping streets in Europe .

Frankfurt’s culinary offerings, meanwhile, are as colourful and diversified as the city and its inhabitants. The favourite regional specialities are the Green Sauce and Applewine.

Frankfurt also loves celebrating : Be it an international sporting event, a spectacular art exhibition or a traditional folk fair, the Main metropolis has something for everyone.

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Motel One Frankfurt  ★★★

This hotel is situated in the heart of Frankfurt

Contemporary-style rooms with air conditioning

Jumeirah Frankfurt  ★★★★★

Only steps away from the major shopping street

Breathtaking views of Frankfurt's skyline

Sofitel Frankfurt Opera

Prime location at the landmark Opera Square

Spa, indoor pool and fitness studio

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In frankfurt, historical frankfurt.

Frankfurt's warm and cosy side can be experienced in the district called Sachsenhausen. Rest and recuperate at one of the traditional apple wine pubs, take a stroll along the River Main or relax at the river banks.  

Germany's premier finance centre features a unique skyline that is particularly spectacular when viewed from the MAIN TOWER. It invites the general public to visit its roof-top observation platform, where they are met by a panoramic view of Frankfurt some 200 metres above the city's streets.

Museum Embankment

Frankfurt is home to Germany’s most celebrated museum landscape, offering its guests a colourful variety of cultural highlights throughout the year. Set side by side like pearls on a string, the museums of Frankfurt’s famous museum embankment regularly present spectacular exhibitions of international renown.

Christmas Market in Frankfurt

In terms of the visitor numbers and size, the Frankfurt Christmas Market is one of the most important Christmas markets in Germany. The elaborate and creative stand decorations, the scenic surroundings of the Roemerberg and Paulsplatz and the huge christmas tree also make it one of its most beautiful.

Sachsenhausen

Frankfurt's warm and cosy side can be experienced in the district called Sachsenhausen. Rest and recuperate at one of the traditional apple wine pubs, take a stroll along the River Main or relax at the river banks.

of Frankfurt am Main

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The Ultimate Frankfurt Travel Guide for 2024

Although I grew up only 2.5 hours away from Frankfurt I never really explored the city as much as I should have. My first time visiting Frankfurt was only in 2006 during the FIFA World Cup football in Germany.

We slept outside on the grass on the river side in a sleeping bag. It was the adventurous end of an epic night out after Netherlands played against Argentina. That experience has always resonated with me and ever since I am a fan of visiting Frankfurt. 

Here are all my travel tips and recommendations to also make your trip to Frankfurt one to remember.

Although Frankfurt is one of the biggest cities in the country it is not really one of the most popular tourist spots in Germany. Cities like Berlin, Munich and Cologne draw more tourists on average than Frankfurt. The city is a business hotspot and most people that travel to Frankfurt are there for business. This is not surprising regarding the fact that Frankfurt is the European banking capital. That said the city definitely has a cosmopolitan vibe and many expats from all over the world live in the big apple of Germany.

In this Frankfurt travel guide you will find multiple Frankfurt travel tips, some facts about the city, 16 unique things to do, a walking tour, an itinerary and some nice hotel recommendations. basically all you need to make the most of your city trip to Frankfurt.

Are you traveling to Frankfurt by plane and looking for the best way to stay connected? You can buy a prepaid sim card on arrival at the airport, but it is not recommended. Check out my guide for  buying a sim card at Frankfurt Airport in 2024 .

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Theere are much better sim card deals and e-sim card plans for Germany and I am sure you will like my article about buying a sim card for Germany in 2024 .

Best time to visit Frankfurt

No need to mention that the best months for a trip to Frankfurt are the summer months in Europe. That said, July and August can get hot and since it is the holiday season many people travel to Frankfurt. Good thing about the peak season is that there are events on a daily basis, so it just depends what you are looking for. If you are a fan of Christmas markets then plan your Frankfurt city trip in the weeks before Christmas. Usually they start around the last week of November.

How to get to Frankfurt

Traveling to Frankfurt by train? Pretty sure you found out that can be expensive! The bus is surely a cheaper option. Traveling by bus to Frankfurt is cheap and convenient. Check out the prices below in the public transport search engine.

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The 12Go transportation search engine will give you all the options for you to compare: bus, train, flight and you can directly book online and reserve your seat.

Also check out my article about the  best way from Aachen to Cologne  for more tips on how to get around in Germany.

Some cool facts about Frankfurt

• Frankfurt has a massive forest in the heart of the city and is within walking distance from the old town.
• There is only 1 skyscraper in the top 15 highest buildings in Germany that is NOT located in Frankfurt. This is why this is called the Big Apple of Germany.
• The headquarters of the European Central Bank is located in Frankfurt.
• Frankfurt was heavily bombed in WW2.
• This is the city of Goethe. The famous German Poet was born here and lived all his life in Frankfurt.
• More than 25% of the people living in Frankfurt are expats.
• Frankfurt Airport is the biggest airport in Germany and is the 4th biggest airport in Europe.

16 Things to do in Frankfurt

1. enjoy a drink in a rooftop bar.

As I mentioned before already you have to go up one of the skyscrapers when you visit Frankfurt. There are 3 bars that really stand out.

1.1 City Beach

There is a €4 entrance fee for this rooftop bar on top of a parking lot. Finding the entrance is a little challenging but once you up on the roof the views are good.

There are two small pools, loads of beach chairs, sand and uncomplicated vibes.

1.2 Long Island Summer Lounge

This is the posh version of City Beach with a proper dress code. Officially no flip-flops and shorts allowed. Entrance fee is €6 but the views at Long Beach Summer Lounge are better. The rooftop is higher as City Beach as well. 

1.3 Oosten am Main

According to locals the most laid-back skybar is Oosten am Main. Since it is a little walk out of the center it has the best skyline view as well. Uncomplicated local vibe is guaranteed here. Sipping a cocktail for sunset is definitely one of the best things to do in Frankfurt.

2. Hop-on-hop-off bus

A standard things to do in Frankfurt, but quick and easy to see all the tourist spots in Frankfurt when you don’t have that much time. There are several lines to choose from. Buying a ticket online is cheaper than on the bus itself or at the street vendors.

3. Viewing terrace Frankfurt Airport

Often listed as one of the most exciting things to do in Frankfurt with kids is the viewing platform at Frankfurt Airport. This covered area is a great place for spotting airplanes taking off and landing. There is a Food Court and a Mc Donalds if you get hungry.

4. Walk through Old Town

The old part of the city is actually called Romerberg and was rebuilt the traditional way after the second World War. The medieval colorful buildings are a favorite instagram spot in Frankfurt. In summer there are many terraces lined up for having a drink, in winter this place is heaven for Christmas market lovers.

5. Tricycle ride around Frankfurt

For those that are willing to see the best places to visit in Frankfurt from the back of a bike they can take one of the tricycles around the city. Be aware that these guys are expensive! For 30 minutes you already pay more than €22 or 2 kilometer is €8. It is a cool but rather expensive way to explore Frankfurt.

6. Marvel at the Euro sign

This huge sculpture of the Euro stands in front of the European Central Bank on the Willy-Brandt square and is pretty big. Probably about 30 meters high. There is some info about the Euro on the base of the sign, but there also is a Euro information center and book shop next to it. Although it is more like a gift shop.

7. Lock your Love at Eisener Steg bridge

The bridge that also got destroyed during World War 2 was reconstructed straight after and is now famous for people locking their love with a padlock. From this walking bridge you will have a good view over the skyline and the boulevards on both sides. It connects the old town of Frankfurt with Sachsenhausen, the place to go out at night. But more about what to do in Frankfurt at night later!

8. Ignatz-Bubis bridge instagram spot

If you are not going up on one of the rooftop bars then head to the Ignatz-Bubis bridge for the best skyline photos. Also a great Instagram spot in Frankfurt and cool for sunset. Another free thing to do in Frankfurt.

9. Try Apfelwein

Apparently this kind of apple cider is home to Frankfurt and a a popular drink around the city. Frankfurt is home to many idyllic cafes and traditional bars where they happily serve you their signature drink called Apfelwein. 

Not sure if this is one of the best Frankfurt travel tips because I did not like it. I much rather had the a normal beer with a Frankfurter wurst on the side! :)

10. Visit the Goethe House

Located just a few minutes walk from Central Station is the Goethe Haus. Here the famous German Poet was born in 1749. There are 4 different floors to explore and learn about his life. Entrance fee is €7 and it is open from 10am to 6pm. A weekend in Frankfurt is not complete without visiting the Goethe House.

11. Viewing platform cathedral tower

On of the best things to do in Frankfurt is to climb up to the viewing platform 66 meter above the city. The cathedral tower is open to the public for the best city views. Costs are €5 and you will have to walk a lot of steps, but the view is worth it.

12. Free walking tour

If you feel like you have crossed off all the things to do in Frankfurt then join one of the free walking tours and get to know the city through the eyes of a local. Free walking tours are tip based tours and depart every day around 10am and 2pm. There are a couple different ones so check your meeting point online.

13. Viewing platform Main Tower

If amazing city views are your thing then head up to the viewing platform of the main tower when you visit Frankfurt. Entrance fee is €7,50 but you will get unobstructed city views!

14. Have breakfast/lunch at the river side

Simply one of the most gorgeous places to visit in Frankfurt is the river side. Big lawns with some trees and a boulevard where active people bike, run and skate. The park on the Main river is a perfect spot to picknick. It is relaxed and one of the best ways to enjoy this city. Definitely add a picknick on the river side to your trip to Frankfurt.

15. Go out at night in Sachsenhausen

The place to go out in Frankfurt at night is Sachsenhausen just across the river. Here many quaint pubs are lined up next to each other and is the bustling heart of the city at night. If you spend a weekend in Frankfurt I am sure you are willing to end up here in one of the many traditional German bars.

16. Enjoy a coffee at a floating restaurant

There are a couple boats where you can grab a drink or have lunch/dinner but not so many. A great one is below the Eisener Steg bridge with great views, also close by is the Döner Boat.

Things to do around Frankfurt

If you are visiting Frankfurt for more than just a weekend then you might be interested in some things to do around Frankfurt. Have a look at these great day trips from Frankfurt.

1. Burg Eltz

This Harry Potter like castle became a popular tourist spot in Germany after it went viral on Instagram. Visiting Burg Eltz is free and can be reached by car from Frankfurt center within 2 hours.

2. Rudesheim

This picturesque town on the banks of the Rhine River actually is a UNESCO world heritage site and less then an hour away from Frankfurt. Walk through the cobblestone streets of the old town and marvel at the castles and vineyards on the hills around you. There also is a cable car for a scenic ride.

3. Michelstadt

Looking for more fairy tale towns then drive towards Michelstadt. This medieval and idyllic town dates back to more than 1,000 years ago. In summer a great spot to have a drink on one of the many terraces. In winter famous for its Christmas markets.

Some more Frankfurt travel tips

• Bring cash! Germany is a third world country when it comes to wireless payments. Creditcards nor bankcards are often not accepted.
• Don’t take a boat tour on the Main River! Why? Boring!
• There is a zoo, but I don’t support this thing to do in Frankfurt.

Events in Frankfurt

Major events in the city are:

• Christmas Markets: start end of November
• Main Festival: first week of August (pop-up amusement park across the city)
• Appel Wine Festival: mid August
• Wäldchestag: beginning of June (like summer Christmas markets in the forest)
• Wine Festival: begining of September (culinary event)

When I visited Frankfurt the Main Festival was taking place.

How to get around Frankfurt

Going around Frankfurt is made easy by the U-Bahn which goes underground as well as overground. Day tickets cost around €7 and single trip tickets cost €3. Be aware that if you are with two people or more it is cheaper to buy a group ticket for the U-Bahn. Group tickets for up to 5 people valid all around the city cost only €11.

Depending on the kind of Frankfurt city trip you are planning there is no real need to take the public transport. Most of the things to do and places to see in Frankfurt are within walking distance.

How to get from Frankfurt airport to the city center

There is a train called S-Bahn which connects Frankfurt Airport with the city center and takes only 10 minutes. There are loads of lines from the airport to the city for example 1, 8 and 9. Tickets cost €5 for a single trip.

Don’t get fooled by the airport Frankfurt/Hahn if you are planning to travel to Frankfurt. It actually is a 2 hour drive from the city and when you ask me the name of the airport it is a tourist trap. A bus ticket into the city cost €15.

Where to stay in Frankfurt

1. 5 star hotels in frankfurt.

• Jumeirah Frankfurt: luxury hotel - click here for the rates on  booking or check  Agoda .
• Sofitel Frankfurt Opera: very central: click here for the rates on  booking or check  Agoda .

Another iconic place to stay in Frankfurt is the Steigenberger Frankfurter Hof right in the middle of the city. Click here for the  Booking rates  or the Agoda rates .

2. Boutique hotels

• Moxy Frankfurt East: hip and stylish - click here for the  booking rates or here for  Agoda .
• Scandic Frankfurt Museumsufer - click here for their rates on Agoda .

3. Under €50 hotels

• EasyHotel Frankfurt City Center - click here for the  Booking or Agoda  rates.
• FreddApp One: click here for the  Booking or Agoda  rates.

My Frankfurt travel tips

Together with Ave I found a cheap but surprisingly good hotel pretty much in the city center. There were actually a couple nice hotels to choose from with good ratings and great locations. On top of my hotel I also found a couple other Frankfurt budget hotels for less than €50 a night and a rating around 8 out of 10. I will list them all later when talking about where to stay in Frankfurt.

We actually ended up staying in Hotel Primus in Sachsenhausen just across the river from the city center. It was less than €50 a night. In fact Sachsenhausen turned out to be a nightlife hotspot but more about that later in the things to do in Frankfurt section. As I traveled to Frankfurt by car I was happy the hotel offered a parking spot for just €10 per day.

As soon as we arrived we dropped our bags at our room and headed out to not miss the sunset. It was perfectly timed when we crossed the bridge towards the old city as the sun was setting through the skyline of Frankfurt. For this reason Frankfurt is also called the Big Apple of Germany as it has one of the most impressive skylines in Europe. Nothing compared to any American city but hey this is all we have in Europe! LOL

We were lucky that on the days we visited Frankfurt there was actually the MainFest on the river side. In the main street along the river there were loads of eateries, beer gardens and attractions lined up and for food lover Ave it was heaven to see all the different types of Bratwurst and snacks. Of course we had to taste a couple and drink beers.  

When traveling to Germany an obvious thing to do is to eat sausages and drink pints!

Slowly waking up the next morning we decided to grab breakfast at the super market and brought a blanket to the river side. There is a lovely lawn with some trees for shadow along the boulevard of the Main river. It was hot this August in Frankfurt and we moved slowly into the shade where we found a great spot to picknick with some of the best views of the skyline. 

If you are looking for one of the best places to visit in Frankfurt then surely add this spot to your list.

We continued our Frankfurt city tour across the Eisener Steg bridge famous for its many love locks. No Ave and I are besties, not a couple! We met on a press trip on my birthday last year. It was at the World Travel Writers’ Conference in Maldives . So no love lock for us! LOL

On the other side of the river there is actually a cool floating restaurant called the Döner Boat. Of course Kebab is not a typical German dish, but did you know the Döner Kebab was originally invented in Berlin by a Turkish immigrant? Cool fact right? Anyway if you are looking for a fun place to eat good Döner Kebab in Frankfurt then the Döner Boat is a great place. There is also another proper floating restaurant next to the bridge with the love locks. Great place for a drink with views over the city skyline.

We continued our walking tour of Frankfurt by crossing the bridge back into the center again and we walked up to the massive Euro sign on a big square. Cool place for taking a photo of what is probably the biggest euro sign in the world. Put here because the Central European Bank is located in Frankfurt. It was already time to sit down and have a beer after. It was boiling hot, but we found a good place to have a Weissen Beer on the rooftop terrace of the Galeria Kaufhof.

We enjoyed the great city views before we kept on strolling through the city center. Eating ice cream, snacks and drinking beer on the terraces along the way. We marveled at the colorful houses on the old town square and the narrow streets around the cathedral, one of the coolest places to visit in Frankfurt.

To spend the rest of our afternoon we looked online for what to do in Frankfurt and found two popular rooftop bars. Online we saw that one of these places actually had a city beach. Something I actually expected at the river side like they have in most cities around Europe, but in Frankfurt they have a rooftop beach with amazing views over the city.

If you want to see more about our trip to Frankfurt you can check out Ave’s 100K+ YouTube Channel , I tell you she is funny!

I hope you liked all my Frankfurt travel tips! May there be things that I forgot to mention or that you think I should add to the list then please leave me a comment.

If this Frankfurt travel guide was helpful planning your city trip please pin this on Pinterest or share the link on Facebook. It is a small thing for you to do, but can make a big difference for me. Thank you very much in advance.

I hope you have an awesome trip to Frankfurt!

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Sarawak sees more visitors with RM1.14bil in tourist receipts in March this year

• Sabah & Sarawak

Wednesday, 17 Apr 2024

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State Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah (centre) announcing the Sarawak Pavilion at the upcoming IMEX Frankfurt trade show. - ZULAZHAR SHEBLEE/The Star

KUCHING: Sarawak is continuing to see an upward trend in visitor arrivals this year, with 438,950 recorded in March compared to 397,785 in February.

State Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah said the March figure was also higher than the 323,960 arrivals in the same month last year.

He said foreign visitors comprised 287,171 of last month's arrivals while 151,779 were domestic visitors.

"Tourism receipts also increased to RM1.14bil last month from RM817.75mil in March last year," he told reporters after announcing Sarawak's participation at the upcoming IMEX Frankfurt trade show for business events on Wednesday (April 17).

Abdul Karim said the latest figures brought Sarawak's visitor arrivals to 1.2 million for the first three months of the year, while tourism receipts totalled RM3.07bil.

"We are on track to achieve our target of four million arrivals this year. From past experience, the number of visitors will continue to increase after June, so we expect to hit our target easily by September," he said.

Meanwhile, Abdul Karim said Sarawak would have its own pavilion for the second year at IMEX Frankfurt on May 14-16.

He said Sarawak attracted over 2,000 visitors to its inaugural pavilion last year.

"We shall leverage this year's potential footfall and our strong relationship with the IMEX Frankfurt team to generate opportunities with international players," he said.

Abdul Karim said the Sarawak Pavilion's key talking points would include the state's post-Covid-19 development strategy and the legacy impact of business events.

He said a third talking point would be led by the Culinary Heritage and Arts Society, the Unesco Creative Cities Network Kuching and local food and beverage provider The Bibber's Tale.

"This year, we showcase the interesting relationship between business events and the creative food and beverage communities.

"Food is a universal language and visitors will have a special opportunity to learn about who we are through our local dishes and hand-crafted beverages made live at the pavilion," Abdul Karim said.

Tags / Keywords: Sarawak , Visitor Arrivals , Abdul Karim Rahman Hamzah , IMEX Frankfurt

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