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LIFESTYLE & TRAVEL BLOG IN VIENNA

What to buy in vienna: best 15 souvenirs from vienna.

Last Updated on April 1, 2024 by gregor

There are many reasons why visiting Vienna is a good idea. It’s a city of culture, romance, art, and history, Even if you visit several times, there’s always something new to see and do in Vienna. There are plenty of things to love about Vienna.

If you plan your very first visit to Vienna, please check out these Blogposts about the top things to see and the best places to stay.

Vienna offers some of the finest goodies you can treat yourself to—from Viennese chocolate, Sacher cake, and Augarten porcelain to antiques, and everything in between.

Here are 15 things to buy in Vienna that will not only serve as souvenirs from your trip but that you’ll keep going back for again and again. (There are 15 great things to buy in Vienna as souvenirs from your trip, or just to have on hand for yourself!)

15 Best Souvenirs to Buy in Vienna , Austria

Sacher torte – best souvenir in vienna.

If you’re a tourist in Vienna, you can easily partake in the local coffee culture by simply going into one of the city’s many great cafes and ordering a specialty coffee cup like Wiener Melange (a coffee drink similar to a Cappuccino, but topped with whipped cream instead of milk foam) along with a slice of traditional Viennese cake called Sacher Torte.

The Sacher Torte is a well-known Vienna cake, made with chocolate cake layers, apricot preserves, and a lustrous chocolate-glaze finish.

Where to find it :

If you want to take one home, Café Sacher Wien (Address: Philharmoniker Str. 4, 1010 Vienna, Austria/Hours: 8AM–8PM) is the place to go. They sell Sacher Tortes and wraps, nicely packaged and perfect for gifts.

15 BEST FOOD TOURS IN VIENNA, AUSTRIA – UPDATED 2022/23

Swarovski Crystals – Must buy in Vienna

Swarovski’s crystal products are a national treasure in Austria and world-renowned for their brilliance and popularity – second only to diamonds.

This luxury brand has been around for over 126 years and specializes in crystal products like charming jewelry, elegant watches, and sparkling crystal creations. The company’s factory is located in Wattens and its typical product lines include everything from accessories and jewelry to gifts and interior decoration.

You can purchase these items from stores in Vienna:

SWAROVSKI Kristallwelten Store, Vienna (Address: Kärntner Str. 24, 1010 Vienna, Austria),

SWAROVSKI Vienna Kärntner Store (Address: Kärntner Str. 8, 1010 Vienna, Austria)

Or in the town of Wattens in Tyrol itself. (Swarovski Manufacturing Site and Exhibition)

Where to find it:

Swarovski Crystal Store

Kärntner Straße 24 1010 Vienna

http://vienna.swarovski.com

Business hours:

Monday to Friday 9.00 – 21.00

Saturday 9.00 – 18.00

Augarten Porcelain – Viennese Souvenir.

Augarten Porcelain is a Viennese company that produces high-quality porcelainware. The company was founded in 1718 and is one of the oldest porcelain manufacturers in Europe. Augarten Porcelain is known for its beautiful designs, which are often inspired by Viennese culture and history. The company’s products make great souvenirs for visitors to Vienna, and they can be found in many of the city’s souvenir shops.

At the Viennese porcelain manufacturer at Augarten, you will find a perfect figurine to display at home or tableware for your next lovely dinner party. There are many themes that underline the diversity of the selection, but most of these themes concentrate on local life and icons from Vienna and Austria. For example, you may be interested in the ‘Courbette’ from the Spanish riding school series, made of 68 pieces to achieve the greatest degree of plasticity.

Augarten Manufacturing Site (also has a Shop)

Obere Augartenstraße 1a 1020 Wien

www.augarten.at/

Monday – Saturday 10:00-18:00 hrs.

Augarten Store City Center

Spiegelgasse 3, 1010

Snow Globe – Top Vienna Souvenir

If you’re looking for a unique and beautiful snow globe souvenir from Vienna, look no further than the Snow Globe Vienna Souvenir. This snow globe features the stunning skyline of Vienna, complete with the city’s iconic buildings and landmarks. Inside the globe is a delicate snow scene, making it the perfect memento of your trip to Vienna.

Original Viennese snow globe maker & snow globe museum

Where to find it

Schumann Gasse 87 1170 Vienna

• http://www.viennasnowglobe.at/
• +43 1 486 43 41

Lobmeyr Glassware – Viennese Souvenir.

Lobmeyr Glassware was founded in 1892 by Johann Lobmeyr in Vienna, Austria. The company is best known for its Viennese souvenir glassware, which includes a wide variety of items such as vases, bowls, glasses, and more. Lobmeyr glassware is known for its high quality and unique designs, which have made it a popular choice for both collectors and those looking for a special gift.

A-1010 Vienna, Kärntnerstrasse 26

www.lobmeyr.at

Manner Cookies Viennese Souvenir.

Manner cookies are a delicious treat that makes a great souvenir from Vienna. These cookies are made with wafers, chocolate, and hazelnut filling, and are a popular snack in Austria. Manner cookies are packaged in a variety of ways, including tins and boxes, making them a convenient souvenir for friends and family back home.

Manner Flagship Store Vienna

Stephansplatz 7 1010 Vienna

www.manner.com

Mozart ball Chocolate (Mozartkugeln) Traditional Austrian souvenir

This ball-shaped chocolate has colorful pistachio, marzipan, and nougat filling, and is covered with dark chocolate. The packaging has an image of Mozart on the outside, making these chocolate candies a souvenir only available in Austria. The Mozartkugel has a history of more than a hundred years and is one of the most popular gifts in Vienna.

You can buy Mozartkugel Chocolate in nearly every Supermarket in Vienna.

Ludwig Reiter Leather Goods – Viennese Souvenir

Ludwig Reiter is a Viennese company that specializes in high-quality leather goods. The company was founded in 1885 by Ludwig Reiter, and it remains a family-owned business to this day. Ludwig Reiter’s leather products are known for their durability and elegant designs, and they make an excellent souvenir for anyone visiting Vienna. The company’s flagship store is located on the famous Kärntner Strasse in the heart of the city, and it is well worth a visit for anyone interested in purchasing a quality piece of Viennese craftsmanship.

Ludwig Reiter was founded as a family business in 1885. Their Goodyear welted shoes are made in the classical Viennese style. The majority of their flexibly-sewn shoes, books, and cases are manufactured in their Vienna factory, while a minority of products, designed in Vienna, are made in Italy, Hungary, and Slovakia. Some parts of the shoes are even made by hand.

Ludwig Reiter

Mölkersteig 1

http://www.ludwig-reiter.com/

Monday – Friday 10:00-18:30 hrs.

Saturday 10:00-17:00 hrs.

Viennese Tee and Coffee Souvenirs

To recreate the Viennese tradition of intellectual discussion over a long afternoon tea or coffee, you must visit three Viennese institutions , namely Demmers Teahaus, Theehandlung Schönbichler, and Julius Meinl.

Demmers Teehaus

You can find an extraordinary selection of tea and coffee souvenirs at the Demmers Teehaus.

They sell varieties of black, chamomile, and peppermint tea in lightweight tin packages to delight in all manner of designs and styles, including the wonderful Viennese icons Gustav Klimt’s “The Kiss”, the famed Empress of Austria “Sisi”, the unconventional Austrian Empress Elisabeth who died young at the hands of an Italian anarchist, etc. Or a tea package modeled after Joseph Haydn, called the Joseph Haydn Mischung Tea, priced at €8.50.

1010 Vienna – Mölker Bastei 5

https://www.tee.at

Monday – Friday 09:00 – 18:00 hrs.

Saturday: 09:30 – 13:30 hrs.

Theehandlung Schönbichler

The tea shop Schönbichler in the 1st district of Vienna is a real traditional house. Founded in 1870 by Johann Baptist Schönbichler, the company offers – then as now – high-quality teas and the finest spirits from all over the world.

1010 Vienna – Wollzeile 4

https://www.schoenbichler.at/

Saturday: 09:30 – 17:00 hrs.

Julius Meinl Vienna (Meinl am Graben)

If you’re more of a coffee person, Julius Meinl is the place for you. For 150 years, Julius Meinl has been Central Europe’s leading coffee company. A packet of Vienna-roasted beans from Costa Rica or Brazil will cost between €10.00 and €14.00.

Julius Meinl

1010 Vienna – Wien Graben

https://www.meinlamgraben.eu/en/

Monday – Friday 08:00 – 19:30 hrs.

Saturday: 09:00 – 18:00 hrs.

BEST COFFEEHOUSES IN THE CITY CENTER OF VIENNA, AUSTRIA

Gustav Klimt Art

Gustav Klimt was an Austrian artist who was born in 1862 and died in 1918. He was a key representative of the Jugendstil painting style. This style emerged in the late 19th century. One of his most famous works is called “Der Kuss” which means “The Kiss” in English. Gustav Klimt once said that the only way to truly understand his art, and therefore himself, was to study his paintings. In Vienna, you can find several gift products bearing motifs of Gustav Klimt’s art.

If you’re looking for something special and unique, head to Oesterreichische Werkstaetten on Kärntner Straße 6. You’ll find a variety of products inspired by Gustav Klimt’s famous painting, “The Kiss.”

Österreicher Werkstätten

http://www.austrianarts.com/

Kärntner Straße 6 1010 Wien

Monday – Friday 10:00 – 18:30 hrs.

What Nice little souvenirs can I buy in Vienna?

When visiting Vienna, you have a wide range of potential souvenirs to choose from. The city is renowned for its beautiful and well-made trinkets and presents. Picking out an attractive and significant item bearing striking images of Austria, like jewelry, bangles, keychains, fridge magnets, T-shirts with Viennese Symbols printed on them, cups, beer mugs, etc. is a breeze for tourists.

A Viennese Antique for one of a kind souvenir

These treasures make perfect gifts for people who appreciate history and culture. You can find all sorts of antiques in Vienna, from furniture to jewelry to art. Each piece has its own story to tell. With a little bit of digging, you’re sure to find an antique that will be cherished for years to come.

Naschmarkt Flea Market – Flohmarkt

Kettenbrückengasse 1060 Vienna

Opening: every Saturday from 06:30 to 14:00

Naschmarkt Food Market – What to buy

The Naschmarkt in Vienna is the most famous food market in Vienna, Austria. It is located between the Wienzeile and the Karlsplatz. The market is over six hundred years old and is one of the most popular tourist attractions in Vienna. There are over one hundred stalls selling a variety of goods, including fruits, vegetables, meat, fish, and cheese. The market is also home to several restaurants and cafes.

It offers a wide range of culinary delights, from Viennese to Indian, from Vietnamese to Italian. The  Naschmarkt Wien  has become a meeting place for young and old. The  flea market  on Saturday is already a cult.

Learn all about food and culinary delights on this gourmet tour of Vienna’s Naschmarkt . Experience the hustle and bustle of the market. Let yourself be transported to a world of different tastes.

Read more: NASCHMARKT VIENNA GUIDE – MOST POPULAR VIENNESE FOOD MARKET

Where to Shop in Vienna and What to Buy?

1. The Ringstrassen Galerien is a great place to shop for clothes in Vienna. With its many stores and wide range of products, you’re sure to find what you’re looking for.

2. Wien Mitte The Mall: Best shopping center in the City Center

3. The Goldenes Quartier: For luxurious premium and flagship stores

4. Kohlmarkt: For stunning luxury goods and jewelry

5. Graben: Modern luxury shopping street in Vienna 

6. Mariahilferstrasse: Cool Hipster Shops and Fashion Street 

7. SCS Shopping Center Sued: Leisure & Shopping 

9. Naschmarkt: This market is very diverse and has many different cultures represented.

10. Kärntnerstrasse: Shoppers paradise, luxury Brand stores

Shopping Areas in Vienna

If you're in pursuit of gourmet coffee and food products, the perfect shopping places in Vienna include:

• Graben District : This is where the esteemed Julius Meinl Vienna resides.
• Neubau : A district that boasts a number of locally-owned delicatessens.
• Wieden : Appreciated for its assortment of fair-trade coffee shops.

Notably, these districts make for great gourmet shopping experiences, primarily because of their high-quality products; in fact, Julius Meinl Vienna, located in Graben District, is a prime example of this.

After a delightful coffee break at Julius Meinl Vienna, why not take a leisurely saunter down to Kohlmarkt ? Just a stone's throw away, this prestigious shopping street is a haven for world-lovers of luxury. It's lined with top-tier boutiques where you can eke out exquisite pieces from brands like Gucci, Dolce and Gabbana, and Ferragamo. To add to the splendour, majestic treasures from esteemed firms such as Tiffany and Cartier are to be discovered. For coffee enthusiasts, be on the lookout for specialist shops well-stocked with Vienna-inspired coffee souvenirs. A visit to Kohlmarkt promises an unparalleled shopping experience in an atmosphere of pure luxury. Do note the simplified opening hours: Mon-Thu: 8:30 AM - 7:30 PM, Fri: 8:30 AM - 8:00 PM, Sat: 9:00 AM - 6:00 PM.

On Mariahilferstrasse , witness an impressive blend of big-name fashion brands such as H\u0026amp;M, Mango, and Zara, alongside a diverse collection of local boutiques, delightful eateries, and absorbing architecture. This distinctive Viennese thoroughfare, steeped in a unique history, serves as a delightful canvas, offering a myriad of local experiences. Enhance your stroll by indulging in the café culture that characterises Mariahilferstrasse. Make a stop at Café Sperl or Café Ritter, both steeped in Viennese tradition, to savour a cup of aromatic coffee whilst soaking up the charming atmosphere. Consider trying the famed Julius Meinl coffee at these establishments, a Viennese classic that perfectly encapsulates the city’s coffee culture. Delight in a little piece of Vienna to take home, as both these historical cafes offer Vienna-Inspired coffee souvenirs, reflecting a history as rich as Julius Meinl’s.

Naschmarkt , nestled in the heart of Vienna, is a vibrant hub of food and culture. Famed for its unique and exciting street food scene, the market boasts a rich array of cuisines hailing from different traditions worldwide. Whether you’re relishing the local delicacies or indulging in exotic flavours, your taste buds are in for a treat. Unlike Julius Meinl Vienna, Naschmarkt provides an immersive experience, engaging with vivacious vendors and soaking in the lively atmosphere. Conveniently located and open from morning till evening, it’s a food lover's paradise waiting to be explored.

A short stroll from Julius Meinl Vienna takes you to Kärntnerstrasse, home to the craft shops of the Wiener Werkstätte—a distinguished Viennese art and design movement from the early 20th century. Treasures abound here, from elegant ceramics to intricate textiles, representing an extensive selection of traditional Austrian craftsmanship. Tourists are drawn to this treasure trove, keen to experience the rich heritage encased within these historical workshops. After discovering the unique crafts on Kärntnerstrasse, take a moment to unwind with a cup of gourmet coffee at Julius Meinl Vienna.

Luxury Shopping in Vienna

Visiting Vienna offers you a variety of the Best places to shop for luxury brands. Luxury Shopping stores are located throughout the City Center of Vienna.

Please read more here : LUXURY SHOPPING IN VIENNA GUIDE (STORES, MAP AND VIDEO GUIDE)

Frequently Asked Questions

What are the opening hours for shops in vienna.

Generally from about 09:00 am to 21:00 pm, but the  shops are closed on Sundays and Holidays

Are shops closed on Sundays in Vienna?

Yes, In Vienna  the stores are closed on Sundays and Holidays . 

What time do shops close in Vienna?

In general, shops cannot open before 6am or after  9pm (weekdays) or after 6pm (Saturdays) , or a total of more than 72 hours of operation per week. Shops must also close on Sundays and most public holidays.

Why everything in Austria is closed on Sundays

Sunday is seen as a holy day by much of the population, and the Austrian Church for long has protected the day’s status as a “rest day”. But that is not all.  The idea that Sundays are not for shopping and that keeping shops closed is a way to preserve the Austrian quality of life is treasured in the alpine country .

What to do in Vienna on Sundays?

On Sundays, in Vienna, you can visit Museums, stroll through the public parks, and have Viennese Coffee at the famous Coffee houses. 

See also my Blog Post:  What to do in Vienna on Sundays

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28 Most Authentic Souvenirs in Vienna to Bring Home

Which souvenirs in Vienna should I bring home? What are the best souvenir shops in Vienna?

Oh, Vienna! This charming city is an absolute treasure trove when it comes to shopping for unique, memorable souvenirs.

You can find everything from delicate Augarten porcelain and delicious Mozartkugeln chocolates to traditional Austrian clothing and colorful Hundertwasser-inspired items. And let’s not forget the local Viennese cider (my personal favorite)!

Be on the lookout for local markets such as the iconic Naschmarkt and quaint boutiques dotted along the city streets for an authentic shopping experience. After reading this post on the top keepsakes to bring home from Vienna, Austria, you’ll want to bring along an extra suitcase!

28 Authentic Souvenirs in Vienna

I’ve broken this list of Vienna souvenirs down into three sections including the best (most popular), the most unique, and the cheapest for those seeking something a little more budget-friendly in an otherwise expensive European city.

Best Souvenirs in Vienna

1. sacher torte – one of the most popular souvenirs in vienna picked up by tourists.

If you’ve got a sweet tooth, then you simply can’t leave Vienna without picking up a Sacher Torte. This world-renowned chocolate cake is delightfully rich, layered with a tangy apricot jam, and coated in a smooth chocolate glaze.

The Sacher Torte is not just a cake, it’s a taste of Vienna’s history and culinary tradition, invented in 1832 by the city’s very own Franz Sacher. Each torte is elegantly packaged (with some being TSA-approved!), making it an ideal, and easily transportable, souvenir.

2. European Chocolate

When in Vienna, taking home some European chocolate is an absolute must. The city is home to some of the finest chocolateries in the world, and their products are truly second to none. From premium single-origin bars to uniquely flavored truffles, there’s an endless variety of delectable treats to choose from.

These chocolates are often beautifully packaged in ornate boxes or rustic wrappers that showcase traditional Austrian designs, making them an attractive and delicious souvenir.

They also make for great gifts to bring home to family, or a great conversation starter as an aperitif with friends!

3. Local Viennese Wine

Vienna is one of the few cities in the world that boasts vineyards within its city limits, so it’s only fitting that a bottle of local Viennese wine should be on your souvenir list. These wines are rich in flavor, with a diversity that reflects the unique soil and climate of Vienna’s vineyards.

Varieties made from the aromatic Grüner Veltliner white grape or the Gemischter Satz wines which are produced from up to 20 different varieties of grapes are particularly popular.

Additionally, these wines come in beautifully labeled bottles that capture the essence of Vienna – sophisticated, historic, and full of character. Just remember that you’ll need to check your bag if you’re flying home!

4. See a Wolfgang Amadeus Mozart Show at the State Opera House

Experiencing a Mozart concert at the Vienna State Opera House is a souvenir unlike any other. This isn’t a physical item you can pack in your suitcase, but a memory that will stay with you forever.

Vienna is known as the city of music, and the State Opera House is at its heart. Here, the works of Mozart, one of the city’s most celebrated musicians, come alive in a breathtaking setting.

There’s something truly magical about listening to the lilting notes of ‘The Magic Flute’ or the dramatic chords of ‘Don Giovanni’ in the opulent surroundings of one of the world’s most renowned opera houses.

5. Austrian Mühlbauer Hats – one of the most traditional Viennese souvenirs

Mühlbauer hats are a quintessential Viennese memento, and for good reason. Known for their exceptional quality and timeless designs, these hats are handcrafted by Mühlbauer, a family-owned hatmaker that has been in business since 1903 .

Worn by local Viennese and international celebrities alike, Mühlbauer hats are renowned for their unique blend of traditional craftsmanship and modern aesthetics. The hat will not only be a stylish addition to your wardrobe, but it will also serve as a lasting reminder of your time in Vienna.

Moreover, these hats are not something that can be found easily outside of Austria, making them a unique and authentic souvenir choice. Visiting the Mühlbauer workshop and showroom can also be an intriguing cultural experience in itself!

6. Some Linens from Zur Schwäbischen Jungfrau

For a truly elegant and luxurious Vienna souvenir, consider picking up some linens from Zur Schwäbischen Jungfrau. This iconic Viennese store, established in 1720, is famous for its high-quality linens, ranging from bed and bath items to gourmet kitchen accessories.

With a reputation for impeccable craftsmanship, its products effortlessly blend tradition with contemporary design. These linens aren’t just souvenirs, they’re heirloom-quality pieces that can be passed down through generations.

7. Local Products from Naschmarkt

The Naschmarkt in Vienna is a treasure trove of local and international products, making it an excellent place to hunt for authentic Austrian souvenirs.

Here, you can find a myriad of products, including local artisan cheeses, exotic spices, Austrian honey, and homemade jams. Packed in charming jars or rustic paper packages, these items don’t just taste delicious but also add an Austrian touch to your pantry back home.

Shopping at Naschmarkt also gives you a chance to interact with local vendors, often family-owned businesses that have been part of the market for generations. By purchasing your souvenirs here, you’re not just bringing home a piece of Vienna, but you’re also supporting local businesses.

8. Shop the Vienna Christmas Markets

The Vienna Christmas markets are a veritable paradise for souvenir hunters. As winter sets in, the city transforms into a festive wonderland, with markets springing up in squares and parks, dazzling with fairy lights and brimming with holiday spirit.

The sheer variety of unique, handcrafted items on offer makes these markets a must-visit. Artisan stalls abound, selling everything from delicate glass ornaments and intricate wood carvings to hand-knit scarves and festive wreaths, each carrying the distinct charm of Viennese craftsmanship.

Alongside these, you’ll find stalls laden with homemade Austrian delicacies like Lebkuchen (gingerbread), and Glühwein (mulled wine) – perfect for recreating the flavors of Vienna at home!

Shopping at these markets isn’t just about buying souvenirs, it’s an immersive cultural experience that encapsulates the warmth, tradition, and enchantment of a Viennese Christmas.

9. Traditional Austrian Clothing

From the famous Dirndl and Lederhosen to the lesser-known Trachten, these garments encapsulate the spirit of Austrian heritage.

Not only are they exquisitely made and highly distinctive, but they also offer a connection to the customs and stories of Vienna. Wearing these outfits can transport you back to the lively beer gardens of Vienna, the melody of a local folk song still echoing in your ears. What’s more, they make for a unique wardrobe addition.

Whether you choose to wear it to a theme party, a cultural festival, or simply as a cozy homewear, traditional Austrian clothing is one of the best souvenirs in Vienna you can buy.

Unique Souvenirs from Vienna

10. local art (perhaps by gustav klimt).

Art by Gustav Klimt, a famed Austrian symbolist painter, is an exceptional souvenir to take home from Vienna. Klimt, best known for his masterpiece, “The Kiss,” played a crucial role in shaping Vienna’s artistic and cultural scene during the 19th century.

Collecting a reproduction of his work not only allows you to appreciate the intricate details, bold patterns, and emotive portraits that define Klimt’s style, but also provides an exceptional new piece of art to add to your home!

Not to mention, you’ll feel pretty special when someone compliments it and you’ll have the ability to say “Oh that old thing? I got it when I was traveling in Austria!”

11. Mozartkugel (Mozart Balls) – one of the most famous souvenirs in Vienna to buy

Mozartkugel, known as Mozart Balls, are perhaps one of the most famous Austrian sweets and are a must-get souvenir in Vienna. These delightful marzipan-filled chocolates were named after the city’s beloved composer, Wolfgang Amadeus Mozart, adding a touch of historical charm to your edible memento.

What makes them truly special is their sublime composition – a perfect harmony of dark and milk chocolate, marzipan, pistachios, and nougat that mirrors the symphonies of Mozart himself.

Wrapped in gold foil featuring a blue portrait of Mozart, these chocolates are not just a treat for the taste buds, but also a visual delight. Plus, their beautiful packaging makes them an ideal gift for the loved ones!

12. Pumpkin Seed Oil

Pumpkin Seed Oil is a fantastic souvenir to take away from Vienna due to its unique taste and myriad health benefits. Known as the “green gold” of Styria, a region in the southern part of Austria, this rich, nutty oil is a staple in many Austrian dishes.

It is not only packed with nutrients like vitamins A and E, but also contains antioxidants and essential fatty acids. Drizzled on salads, soups, or even ice cream, it infuses a delightful flavor that is hard to find elsewhere.

Moreover, buying this oil supports local farmers, contributing to the sustainability of traditional oil pressing techniques.

13. Austrian Cider – one of my personal favorite souvenirs in Vienna to pick up!

Austrian cider, known locally as “most” for fermented apples, is a fantastic souvenir to bring back from your Vienna trip. This delightful beverage, often handcrafted in small-scale Austrian orchards, captures the unique flavors of the region’s apple and pear varieties.

From dry to sweet, there’s a cider for every palate, ensuring that you can share this Viennese tradition with friends and family back home. Whether you enjoy it as a refreshing summer drink, or pair it with a hearty meal, Austrian cider is a testament to Vienna’s rich culinary culture, making it an unforgettable souvenir.

P.S. – Strongbow is my favorite Austrian hard cider brand! Particularly, the “Gold Apple” flavor.

14. Swarovski Crystal

Swarovski Crystal is a truly stunning souvenir option that hails from the heart of Austria. With its origins in the Tyrol region, the Swarovski brand has come to embody the spirit of Austrian craftsmanship, marrying precision and artistry to create pieces that dazzle with brilliance.

Opt for a piece of Swarovski crystal, and you’ll be taking home a slice of Austrian heritage, encapsulated in a timeless design. Plus, each piece, whether it’s a delicate pendant, a dashing pair of earrings, or an ornate crystal figurine, shines with a distinct elegance, making it a perfect addition to your collection or a thoughtful gift for your loved ones.

I’m not going to sugarcoat it, however, this Vienna souvenir may require you to budget in advance for such a purchase – items like these do not come cheaply!

15. Vienna Souvenirs from the Spanish Riding School

Known worldwide for its Lipizzaner horses and their classic dressage performances, the Spanish Riding School is a symbol of Vienna’s rich historical tradition. By acquiring a souvenir from here, you’re not merely buying a physical object, but rather owning a tangible piece of this centuries-old institution.

Products range from branded polo shirts and elegant horse-themed jewelry to models of the famous Lipizzaner horses – all offering a unique connection to the city’s cultural past.

16. Candied Violet Sweets

Candied violet sweets are a quintessential Viennese treat that you simply can’t miss out on. A staple in Austrian confectionery since the times of the Austro-Hungarian Empire, these sugary delights encapsulate the city’s sweet tooth in the most delightful way.

Each piece is a tiny fragrant violet flower, carefully candied to preserve its delicate floral aroma and rich flavor. Not only do they add a touch of elegance to any dessert, but their entirely unique to Austria making them one of the most special souvenirs in Vienna to pick up!

17. Traditional Manner Wafers

Manner Wafers are an iconic Viennese souvenir that will surely sweeten your memories of Vienna. Named after the confectionery company, Manner, which has been delighting palates since 1890, these wafers are a testament to Vienna’s rich confectionery history.

Each wafer consists of crispy wafers layered with velvety hazelnut cocoa cream, embodying a harmony of textures that is simply irresistible. Wrapped in their distinctive pink packaging, Manner Wafers are instantly recognizable and carry a touch of Viennese charm.

Moreover, they are easy to pack so you won’t need to worry about fitting them in your carry-on!

18. Some Chinaware from the Vienna Porcelain Manufactory Augarten

Known for their exquisite, handcrafted porcelain pieces, Augarten has been a symbol of Viennese craftsmanship and elegance since 1718. The meticulous attention to detail that goes into each piece ensures that you’re taking home not just a souvenir, but a work of art.

Whether it’s a beautifully designed dinner set, a charming decorative piece, or a limited-edition figurine, each item reflects Vienna’s rich artistic tradition. Plus, owning a piece of Augarten porcelain gives you a unique story to share about Vienna’s oldest porcelain manufactory.

Despite the high-end quality of these products, remember that these are luxury items and may require a bit of budgeting. Nonetheless, an Augarten china piece is a timeless keepsake that encapsulates the essence of Vienna.

19. A Keepsake from the Sigmund Freud Museum

As the former residence and office of the father of psychoanalysis, the museum presents a fascinating insight into Freud’s life and work. Each item from the museum shop holds a symbolic connection to Freud’s revolutionary theories and his profound influence on the psychology field.

Choices range from books and postcards adorned with Freud’s quotes to unique Freud-inspired accessories.

Cheap Souvenirs in Vienna

20. snow globe.

Snow globes are among the most charming and affordable souvenirs you can find in Vienna. The history of snow globes is deeply rooted in this city, with the first-ever snow globe patented by an Austrian mechanic named Erwin Perzy in the 19th century.

It’s a whimsical, small memento that encapsulates the magic of Vienna and its wintry charm. Plus, they’re collectible so you can pick one up from every European city you visit!

21. Key Chain

Available in an array of designs, from the iconic St. Stephen’s Cathedral to the charming Wiener Riesenrad (Vienna’s Giant Ferris Wheel), each key chain encapsulates a bit of Vienna’s rich heritage.

Despite being small and light, these key chains are durable, providing a lasting memory of your Austrian adventure. Be it a simple key chain or one with an integrated bottle opener or mini flashlight, you’re sure to find a design that resonates with your Vienna experience.

22. DIY Photography Session

A DIY photography session is an incredible and cost-effective way to encapsulate your Vienna experience. With its stunning architectural masterpieces, picturesque parks, and captivating street scenes, Vienna offers an endless array of epic photo opportunities.

You can capture the grandeur of Stephansdom, the vibrant energy of the Naschmarkt, or the serene beauty of the Schönbrunn Palace gardens – the choice is yours!

Not only does this allow you to create personalized souvenirs when you get home like a traditional photo album or a modern canvas print for your home office, but it also gives you the freedom to express your creativity and see the city from your own unique perspective.

23. Some Candy from Lipizzaner Kugel Candies

Lipizzaner Kugel Candies are a sweet and affordable Viennese souvenir that you can easily bring back home! Named after the world-famous Lipizzaner horses, these candies are just delicious.

They come in various flavors from traditional milk chocolate to exquisite white chocolate with cranberry and hazelnuts. And let’s be honest, who doesn’t love a little bit of candy as a souvenir?

Plus, the packaging features a beautiful illustration of these majestic horses, making it an ideal gift for any animal lover.

24. Viennese Coffee

Renowned worldwide, Vienna’s coffee culture is an integral part of the city’s social experience, dating back to the 17th century, so savoring a cup of Viennese coffee is much more than a caffeine boost.

When you bring home a pack of Viennese coffee, you’re not just bringing a souvenir; you’re bringing a piece of Vienna’s rich, aromatic tradition that you can relish right in your own kitchen.

25. A Book from Shakespeare & Company

If you’re a bibliophile, there are no better souvenirs in Vienna than a book from Shakespeare & Company. This iconic bookstore is a treasure trove of literature, housing an extensive selection of books, from popular novels to highly-regarded classics.

The store’s quaint, old-world charm, coupled with its friendly, knowledgeable staff, make it a haven for book lovers. Plus, books are relatively light and portable, making them easy to pack in your luggage.

Whether you choose a work by an Austrian author to further immerse yourself in the cultural milieu, or a novel set in Vienna that allows you to revisit the city in your imagination, a book from Shakespeare & Company is a meaningful and affordable memento of your trip to Vienna.

26. Fridge Magnet

Fridge magnets are an ever-popular choice for a budget-friendly souvenir, and Vienna offers a delightful variety to choose from. These mini-artworks not only serve as a daily reminder of your wonderful Viennese adventure every time you visit the fridge, but they also capture iconic elements of the city in a tiny frame.

Whether it’s a miniature representation of St. Stephen’s Cathedral or the Vienna State Opera, each magnet tells a story. After all, every fridge can use a touch of Viennese charm!

27. A T-Shirt with the Giant Ferris Wheel

A T-shirt showcasing Vienna’s Giant Ferris Wheel is a fantastic and affordable memento for any traveler. Not only does this souvenir provide a wearable memory of your trip, but it also pays tribute to one of Vienna’s most enduring symbols.

The Giant Ferris Wheel (or ‘Wiener Riesenrad’) has been an iconic part of the city’s skyline for over a century, symbolizing the enduring charm of Vienna.

Whether you pick one up as a lounging shirt or you plan on wearing it with pride to a get-together with friends, you’ll be reminded of the breathtaking view of the city from the top of the wheel.

Plus, the range of designs and sizes available makes it an easy pick for everyone. It’s a practical, enjoyable, and affordable way to keep your Vienna memories close, even when you’re back in your everyday life.

28. A Unique Photo in Front of the Hundertwasser House

If you’re in the market for a truly distinctive souvenir from Vienna that won’t cost a dime, consider a selfie or a candid shot in front of the Hundertwasser House.

This architectural masterpiece, designed by the renowned Austrian artist Friedensreich Hundertwasser, is a vibrant explosion of colors, unique forms, and lush greenery that breaks all traditional architectural conventions.

It’s a visual treat that provides an extraordinary backdrop for your photographs. You’ll have a unique piece of your trip that you can frame or share on social media, sparking conversations and memories about your Viennese adventure. Plus, it’s absolutely free, making it a budget-friendly yet invaluable souvenir.

Best Souvenir Shops in Vienna

When it comes to picking out the perfect souvenirs to commemorate your trip to Vienna, finding the right place is key.

So, here’s a quick list of some of the best souvenir shops in Vienna to find your keepsakes!

1. A. Gerstner K.u.K Hofzuckerbäcker

One of Vienna’s oldest pastry shops, A. Gerstner K.u.K Hofzuckerbäcker offers a plethora of Austrian sweets and treats that make for perfect souvenirs. Whether it’s their traditional Sachertorte or Mozartkugeln, the delicious goodies here are bound to impress anyone with a sweet tooth. Plus, you can even watch first-hand how they make their sweet creations!

2. Altmann & Kühne

Famous for its elegant packaging and exquisite chocolates, Altmann & Kühne is a must-visit shop for those looking for a luxurious Viennese souvenir. The high-quality chocolates are as delightful as the small, delicately crafted boxes they come in.

3. Wiener Silber Manufactur

If you’re after more high-end souvenirs, Wiener Silber Manufactur is the place to visit. Specializing in silverware, this shop boasts a collection of both contemporary and traditional designs, offering a unique memento from Vienna.

4. J. & L. Lobmeyr

For glass and crystal lovers, J. & L. Lobmeyr is a paradise. With a wide selection of beautifully handcrafted items ranging from wine glasses to chandeliers, this shop is perfect for finding a truly special Viennese keepsake.

5. Naschmarkt – one of the most popular spots to pick up souvenirs in Vienna

For a more diverse shopping experience, Naschmarkt is a must-visit. This vibrant market offers everything from food souvenirs to antique items, allowing you to find something truly unique to remember your trip by.

Souvenirs in Vienna Online

If you’re looking to purchase Vienna souvenirs online, then Amazon is a fantastic resource for you! You can find dozens of unique Austrian souvenirs that can be delivered straight to your doorstep.

And with Amazon’s convenient shipping options, you won’t have to worry about lugging heavy souvenirs back home in your luggage. Simply add the items to your cart as you see them and order them once you return home.

If you prefer to buy directly from the shop, I recommend visiting the stores in person during your time in Vienna. This will allow you to speak directly with a manager at the shop and set up your delivery with someone who knows how to handle your particular purchase best!

These alternatives are also excellent choices in case you accidentally overlooked checking the business hours of the store you intended to visit, only to find it closed upon arrival.

FAQ: Souvenirs in Vienna

In this section, I’ll be providing some important information in regard to picking out the best souvenirs Vienna has to offer!

What to Buy in Vienna as a Gift?

When shopping for a gift in Vienna, there are numerous options depending on whom you’re buying for and what their preferences are.

A box of the famous Austrian chocolate, Mozartkugeln, or a traditional Sachertorte from a renowned pastry shop like A. Gerstner K.u.K Hofzuckerbäcker would make for a delightful treat for someone with a sweet tooth.

For music lovers, consider a classical music CD or a miniature model of a grand piano. Vienna is also known for its wines, so a bottle of Grüner Veltliner could be a perfect gift for a wine aficionado. If you’re looking for something more unique, a piece of silverware or a beautifully handcrafted glass item from J. & L. Lobmeyr could be just the ticket.

Of course, a Vienna-themed T-shirt, book, or fridge magnet would also make a great memento!

What Souvenirs Should You Buy in Austria?

Austria is renowned for a variety of unique products that make great souvenirs. Start with the culinary delights like Mozartkugeln, a renowned Austrian chocolate, or the traditional Sachertorte, a dense chocolate cake with a thin layer of apricot jam.

Austria is also renowned for its Swarovski crystals, so a small jewelry piece or ornament can make a sparkling keepsake. Music lovers might appreciate CDs of famous Austrian composers like Mozart or Strauss.

Finally, for a truly unique souvenir, consider a piece of traditional Austrian attire, such as a dirndl or lederhosen, available in many clothing stores across the country.

What is Vienna Best Known For?

Vienna, Austria’s capital, is best known for its rich cultural history and outstanding contributions to music, art, and architecture. The city is often referred to as the “City of Music” due to its association with famous composers such as Mozart, Beethoven, and Schubert.

Architecturally, Vienna is a treasure trove, boasting grand buildings like the Schönbrunn Palace and St. Stephen’s Cathedral. The city is also famous for its coffee house culture, traditional Viennese pastries, and the renowned Vienna State Opera.

Furthermore, Vienna consistently ranks high in quality of life surveys, reflecting its charm, cleanliness, and safety .

What Brand to Buy in Vienna?

When shopping in Vienna, there are several well-known Austrian brands to consider. If you’re a fan of chocolate, definitely check out Manner, a famous confectionery brand known for its Neapolitan wafers.

For crystal jewelry and ornaments, Swarovski is an Austrian brand that is globally recognized for its high-quality products. If you’re into fashion, don’t miss out on Loden-Plankl, a traditional Austrian clothing brand offering stylish variations of the classic Dirndl and Lederhosen.

And of course, for wine enthusiasts, Wachau wines are a must-try, especially their world-class Grüner Veltliner and Riesling.

What is the Best Place to Buy Cheap Souvenirs in Vienna?

For budget-conscious travelers, the best place to buy cheap souvenirs in Vienna would be at the bustling Naschmarkt. This market is not only a foodie’s paradise with its array of stalls selling fresh produce and delicacies, but it also offers a variety of affordable souvenirs.

From vintage postcards to handcrafted jewelry, there’s a good chance you’ll find a unique keepsake that won’t break the bank. Another option is the flea market at Neubaugasse Street, which takes place twice a year in the spring and fall, where you can find a range of items from books to homewares at bargain prices.

Finally, for the quintessential fridge magnets, keychains, and Vienna-themed T-shirts, general souvenir shops scattered throughout the city center offer a myriad of affordable options.

What to Buy in Vienna Supermarket?

Vienna’s supermarkets, like Billa, Spar, and Hofer, are treasure troves of inexpensive, authentic, and delicious souvenirs. You can buy a variety of Austrian delicacies like pumpkin seed oil, Styrian ham, local cheeses, and, of course, a wide range of Austrian wines and beers.

Also, keep an eye out for marzipan, a popular confection in Austria that can make a delightful gift. For those interested in non-food items, supermarkets often sell postcards, small trinkets, and other Vienna-themed souvenirs at reasonable prices.

What are Some Things You Can Only Buy in Austria?

There are several items that are uniquely Austrian, which you won’t find anywhere else in the world. High on the list are snow globes , invented in Vienna, and each one carries a charming little scene of Austrian life or landmarks. Of course, you can buy these anywhere, but they’re very unique to Austria.

Augarten porcelain is another unique item, offering exquisite hand-painted porcelain since the 18th century.

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Shopping for Vienna souvenirs is a delightful experience, given the city’s rich cultural history and diverse range of products. Whether you’re looking for sweet treats, one-of-a-kind gifts, or traditional Austrian items, there’s something for everyone.

With options to suit all budgets and tastes, you’ll be sure to find the perfect souvenirs in Vienna to commemorate your trip!

Hey there! I'm Emily Concannon, a seasoned globetrotter who has backpacked her way across over a dozen European countries, immersing myself in the diverse cultures, languages, and cuisines of the region.

My passion for travel transcends personal experiences; I've spent years learning how to transform my globetrotting knowledge into personalized itineraries for fellow travelers worldwide.

With a tally of 26 countries (and counting!) under my belt, my day job involves extensive research on different countries which often leads me to booking a new adventure every chance I get!

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The 10 best places to go shopping in Vienna

Looking to go shopping in Vienna? Here’s our guide to the city’s best design stores, flea markets and vintage boutiques

While the Austrian capital is full of incredible museums , marvellous attractions and genre-defining coffee culture , there is something about the best shopping in Vienna that puts a smile on the face. You can find nigh on everything here, from the perfect souvenir to the piece that pulls a wardrobe together, and it all seems to come wrapped up in a style that is undeniably of its place. All the big boys are here, but dig a little deeper and you’ll uncover a world of independent antique stores, old-world bookshops and artsy boutiques.

All budgets are catered for, from the luxury stores of the centre to the conveyor belt of bargains that is the Naschmarkt flea market. To cut a long story short, Vienna is one of Europe’s great shopping cities. Don’t miss out.

RECOMMENDED: Full guide to the best things to do in Vienna

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Best places to go shopping in Vienna

1.  Naschmarkt

Dating back to the sixth century, the historic Naschmarkt is a destination for locals and tourists alike. It’s primarily a food and drink market during the week, but the real fun comes on Saturday, when a flea market takes over the car park on the Kettenbrückengasse side, with more than 300 stalls selling antiques, furniture, clothing and homeware.

2.  Wiener Seife

Based on a secret recipe passed down from Vienna’s last soap boiler Fredrich Weiss, these dainty square soaps make the ideal Viennese souvenir. Cold-pressed using coconut oil and made using entirely natural ingredients, they’re also pretty darn ethical. Wiener Seife’s flagship is in the 3rd district, but the branch in the city centre also stocks their whole collection.

3.  We Bandits

Another highlight of the Neubau district, We Bandits has caught on to Vienna’s love affair for sleek Scandinavian design. As well as pieces from Sweden and Norway, they stock a wide range of womenswear from South Korean designers, who, like the Scandinavians, are renowned for their clean-cut shapes and elegant stylings. The shop is temporarily closed during the pandemic, but click and collect is still available. 

4.  Gabarage Upcycling Design

Green fashion is all the rage right now and this innovative store has taken thriftiness to the next level, transforming trash into useful household items. Think a bowling pin turned into a vase, that sort of thing. It’s also worth having a wander along the rest of the street, Schleifmühlgasse, where you’ll find many of Vienna’s coolest art galleries.

5.  Burggasse 24

Long established as one of Vienna’s ‘trendy’ districts, Neubau isn’t exactly short of independent boutiques, but Burggasse 24 must be one of the most eclectic. Unusual, hand-picked men and women’s pieces are the name of the game at this store, which stands out for abandoning the prim style that dominates the city’s fashion scene. There’s also a café with a decent vegetarian menu that’s ideal for a post-shopping pick-me-up.

6.  Mühlbauer

This family millinery has been going since 1903, with Yoko Ono, Brad Pitt and Madonna among its celeb-heavy clientele. Unusual and chic in equal measure, their collection includes classic velvet caps, winter hats created using lambswool and woven straw summer designs. All are handmade in their workshop in Vienna.

7.  Flo Vintage

Stocking women’s fashion ranging from the 1880s to the 1980s, this retro store offers everything from dainty flapper dresses, crocodile handbags and oversized sunglasses to jumpsuits, kitten heels and pearls. Prada, Gucci, Chanel and Valentino are just a few of the names you’ll find on the rails. Prices are more reasonable than you might expect.

8.  Blühendes Konfekt

From Apfelstrudel to Sachertorte,  Vienna and ‘sweet treats’ are pretty much synonymous. And these days this extends to confectionery, often in the form of dainty chocolates and pastel-hued boiled sweets. Visit chocolate artist Michael Diewald at his workshop in Mariahilf where you can sample delicacies such as lime and elderflower marzipan in turmeric and chamomile flower chocolate.

9.  Rani Bageria

Formerly a designer for luxury brand Chloé before founding her own fashion house and footwear label, Rani Bageria opened her flagship store on Zieglergasse in 2019. Her collection of avant-garde studded ankle boots and velvet mule slippers are very distinctive. They also sell bags.

10.  Nachbarin

Located at the trendier end of Gumpendorferstrasse, a side street between Mariahilf and Neubau, this elegant and airy boutique stocks furniture and women’s fashion from European designers, including Véronique Leroy, Tim van Steenbergen and Florian Ladstätter. Prices are on the higher end.

Looking for somewhere amazing to stay?

The 10 best hotels in Vienna

It’s world-famous for grand hotels like the Sacher, but if you prefer to keep things a little more casual (or are travelling on a budget) Vienna has loads of fantastic options – and is particularly strong on design-led boutiques that won’t break the bank.

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Visiting Vienna

What souvenirs should you buy?

Well, you can always go for a postcard, t-shirt or a plastic replica of Vienna’s giant ferris wheel. After all, what home is truly complete without a miniature giant ferris wheel on the mantelpiece? Exactly.

But if you want something a little more edible or artistic, here are some top ideas for souvenirs and gifts.

The cheapest costs no more than a Euro or two, the most expensive a four-figure sum.

• Top shopping locations

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1. Sachertorte

Photo © Sacher Hotels

This is the big one. Mr Sacher “invented” the famous Sachertorte chocolate cake in Vienna in 1832. His family later founded the equally-famous hotel opposite the State Opera House.

Apart from being a true Viennese specialty, the “original” cakes from Sacher come in various sizes and beautiful wrapping (see photo). The Demel Konditorei also does a lovely boxed version.

Vienna’s not short of good-looking cakes in appropriate packaging. Another gift option, for example, is the Imperial Torte . And see entry no.9 below, too.

Where to find one : the Sacher Hotel’s cake store (Kärntner Straße 38) or online .

2. Mozartkugel

America has its eagle, Britain its bulldog, and Austria its Mozartkugel balls.

The “Mozart ball” is a mix of pistachio, marzipan, nougat and chocolate. It traces its origins back to the 1890 recipe of a confectioner in Salzburg .

Various companies now produce Mozartkugel products, and the variety of pack sizes, shaped boxes and alternatives (such as bars or coins) lets you choose just the right amount to spend as a gift.

Where to find them : Don’t wait to buy these at the airport or in souvenir shops: most supermarkets stock Mozartkugel in presentable packaging for much less.

3. Manner Schnitten

(A common sight in Vienna)

These tasty Neapolitan hazelnut wafers make tiny little thank-you gifts when you’re back home: they’re inexpensive, yet typically Viennese.

Manner Schnitten first appeared in 1898, and their distinctive pink packaging pokes out of lunch packs and snack boxes across the city.

The Stephansdom logo emphasises the local origins: Manner’s founder opened his first shop in the shadow of that cathedral, and the Manner company still has its headquarters and a factory here in Vienna.

Where to find them : any decent supermarket or at Manner flagship stores (for example, at Stephansplatz 7 next to the cathedral).

4. Mini pralines

(Gorgeous pralines, lovely packaging)

If you eat with your eyes, then a feast awaits.

Altmann & Kühne is a small, traditional confectioner making its own chocolate and pralines. Nothing unusual so far for a city like Vienna, but what makes their products particularly great for souvenirs and gifts is the gorgeous packaging.

Miniature chests, books, drawers, hat boxes and similar actually turn out to be chocolate boxes.

I’ve seen the look of delighted surprise on someone’s face when they pull open a dresser draw to reveal the mini pralines within. This all comes at a price, mind you: the boxes are not cheap.

Where to find them : the confectioner’s own premises in the centre (Am Graben 30) or online .

5. Viennese wine

(A fine white from the city’s own winery)

Yeah, right. Wine. From a city. LOL (as the kids no longer say).

No, really .

Outlying slopes produce a surprising amount of (quality) wine, and the city’s wine-growing history dates back to around 750BC.

The municipal authorities even own one of the biggest and best vineyards: Weingut Cobenzl . At the 2021 Vienna Wine Awards, for example, Cobenzl took home first prize in three categories (with another first prize claimed at both the 2022 and 2023 awards).

Where to find a bottle : specialist wine stores and bigger supermarkets. Look, for example, for the WienWein brand, which features wines from several leading Viennese vineyards.

6. Staud’s preserves

(Inside the Staud’s pavillon; press photo courtesy of and © STAUD’S WIEN)

Staud’s is another traditional Viennese company, with its roots in the main market of Vienna’s working-class 16th district. It’s known for its jams, pickles and compotes (and classic-looking jars).

If chocolate’s not your thing, the miniature Staud’s jam jars with art motifs on the lids (they come in packs of three) make lovely little souvenirs or gifts.

Where to find them : the main Staud’s shop is in the 16th district at the Brunnenmarkt market (Schellhammergasse). You should come across the products in other stores and museum shops, too.

7. Augarten porcelain

(This way for porcelain)

1718. That’s when the Viennese Porcelain Manufactory began a long history of production that included “nationalisation” (by Empress Maria Theresia in 1744), closure (1864), and reopening with a name change (1923).

Famous for its vases and tableware, Augarten also produce figurines and other porcelain items, all stamped with the blue-striped shield as a sign of authenticity.

Where to find it : the flagship store in the centre (Spiegelgasse 3) or at the Porcelain Museum (Obere Augartenstraße 1 in the 2nd district).

8. A snow globe

Not, you might think, the most original of souvenirs. But did you know the snow globe was actually invented in Vienna?

You can still buy them direct from the original manufacturers. They feature a variety of Viennese landmarks and personalities, like Stephansdom, the Ferris wheel and Empress Elisabeth, but also more general motifs.

Where to find them : the factory shop is in the 17th district (Schumanngasse 87). The company usually has stands at the major Christmas markets, too.

9. Lobmeyr glassware

(The lovely shop entrance)

A glass is more than just a drinking vessel. At least when you look at the history of J. & L. Lobmeyr, Viennese glassmakers since 1823 and former suppliers to the Emperor.

Still family-run, the company is particularly famous for its drinkware, chandeliers and lamps, but also for its historical influence on design and even engineering (in 1883, they produced the first electric chandelier). Clients have ranged from Mao Tse-tung to the Maharajah of Baroda.

Where to find it : the flagship Lobmeyr store is also in the centre (Kärntnerstrasse 26).

10. FREYWILLE jewellery

Founded as recently as 1951 (shock!), Freywille is a relatively new addition to the Viennese landscape. The success of their handmade jewellery – particularly the bracelets – stems from the colourful, artistic designs and special enameling technique.

Where to find it : the two main stores in the centre are at Stephansplatz 5 (behind the cathedral) and at Lobkowitzplatz 1 (opposite the Albertina Museum. You can also buy online .

11. In the Konditorei

(Florentiner biscuits from L. Heiner)

Pop into any Konditorei (café-confectionery). Alongside a display counter full of fresh cakes, you should discover beautifully-packaged boxes of chocolates and similar, unique to that location or group of confectioners. Look, for example, for:

• Demel (Kohlmarkt 14): like stepping into an upmarket Regency store where each product seems like a little work of art in its own right. As mentioned earlier, they have their own boxed Sachertorte, too
• Konditorei Oberlaa and L. Heiner both have shops dotted across the city. And both produce lovely little wrapped delights to take away with you
• And not a Konditorei as such, but the Haas & Haas tea house and shop (Stephansplatz 4) does a similar trade in uniquely-packaged gifts that might go well with a cup of tea
• If you wish to immerse yourself in the Viennese shopping experience, this is where to find all the right stores and locations
• Check the Wien Products website for a group of businesses whose products have a “unique flair and very special Viennese aesthetic” – plenty of good ideas there, too
• Finally, if you’re here during the Christmas , Easter or New Year markets, you’ll find more artistic, original and handmade gifts than you can shake a Santa at
• The little souvenirs in the Dom Museum , styled with the iconic roof pattern of Stephansdom cathedral
• The Natural History Museum shop (accessible without a ticket) with its minerals and prehistoric relics

Happy shopping…

THE 10 BEST Places to Go Shopping in Vienna

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All About Vienna

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Shopping in Vienna – best places to shop

The shopping in Vienna is not the first reason people choose to visit this wonderful city, but it is definitely among the top three (together with arts and culture). With the global presence of top brands worldwide and infinite possibilities of online purchasing, shopping has lost its charm and become a hassle during travel.

But, if you are looking to indulge yourself in some money-spending therapy, Vienna offers amazing shopping opportunities, especially for local products and travel souvenirs. Here is the info on the main shopping areas and the things you can buy.

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Shopping malls

This classic shopping experience is still very much alive in Vienna. There are several large shopping malls within city limits easily reachable on foot and some of them in a matter of minutes by public transport .

They all offer ranges of global brands in fashion, cosmetics, electronics, and accessories, plus many local brands and gift shops. They also have numerous coffee shops, bars, and restaurants for pleasant breaks between shopping tours. Here are the top malls for shopping in Vienna:

Ringstraßen-Galerien is a centrally located ( 1 st district ) shopping mall with upscale shops and trendy eateries. It is perfect for downtown shopping and a little daily distraction from your exploration of Vienna.

Wien Mitte The Mall is a large mall incorporated into one of the main Vienna stations (Wien Mitte). Most of the large malls are located in and around main transport hubs and they are easily reachable by underground or bus. Wien Mitte The Mall is one of them and it is also reachable by foot since it is in the 3 rd district.

Donau Zentrum is a massive shopping mall in the 22 nd district in the Kagran area and it is easily reachable by the U1 underground line from the center of Vienna. Apart from many shops, bars, and restaurants, this mall also has a large cinema.

Shopping Center Nord is another large shopping mall, located in the 21 st district in the north of Vienna. It also offers a variety of shops and eateries and also a cinema. Due to its location, it is more popular with locals than tourists.

BahnhofCity Wien Hauptbahnhof is another shopping center incorporated into one of the main train stations. It is located in the 10 th district and it is convenient to visit when traveling by train.

There are also several other, smaller shopping malls, such as Columbus in the 10 th district, Q19 in the 19 th district, and Galleria Einkaufszentrum in the 3 rd district.

Department stores

For even more traditional shopping, we recommend a few department stores that can offer some good deals on fashion, cosmetics, and souvenirs as well.

Steffl is a posh department store with a restaurant offering city views. It is around a corner from Stephansdom, which is affectionately called Steffl, hence the name. It sells famous brands such as Gucci, Hugo Boss, Tom Ford, and others.

Peek & Cloppenburg is a department store chain that offers retail and high-fashion clothing for a reasonable price. Also, it has permanent sales that will make it handy to renew your wardrobe while in Vienna. There are three shops in Vienna and there is one in the famous Kärntner Strasse , so it will be easy to find.

Hema is an international chain of classic department stores and the one in Vienna has an assortment of items that you would expect in these types of shops. There are clothes, shoes, and cosmetics at affordable prices for everyone’s budget.

Shopping streets

Every city has a main shopping street, where all the trade and buying was done for centuries, and they became modern shopping areas and part of tourist attractions. Vienna has several streets that are famous for shopping.

Kärntner Strasse

This is THE shopping street of Vienna and one of the most popular pedestrian zones in the city . It is also very significant historically, as it existed since ancient Roman times (“Strata Carinthianorum”).

The street connects Stephansplatz and Karlsplatz in 1 st district. There are plenty of flagship stores of famous brands here, local souvenir shops, and many historical buildings. Most of the shops are open 10:00-20:00, Monday-Friday, and 10:00-16:00 on Saturday.

Mariahilfer Strasse

If Kärntner Strasse is THE shopping street in Vienna, Mariahilfer Strasse is the longest shopping street in the city . At almost 2 km in length (of the shopping area, the street’s total length is 3.7 km ) and many shops, bars, and restaurants, this street is very popular with tourists a nd locals alike.

The street has a combination of pedestrian and standard sidewalks along with the road areas and it is very enjoyable for walks. What is interesting about this street is that there are many charming side streets intersecting (examples: Neubaugasse or Zollergasse), with interesting local shops where you can discover nice souvenirs and gifts. You can also have a quick snack there outside of busy Mariahilfer Strasse .

Graben is a short, but wide pedestrian street in the heart of Vienna and as popular for shopping as Kärntner Strasse. It is also famous for its Plague Column , dedicated to victims of the Great Plague in the 17 th century, and now understandably very popular with tourists during the COVID-19 pandemic. It has several high-end shops and it stretches from Stephansplatz to the beginning of Kohlmarkt street.

Kohlmarkt is another short but famous street, it runs as a continuation of Graben and it is lined with luxury jewelry shops: Cartier, Chopard, Tiffany, Wellendorff, and equally luxurious local jewelers: Wagner, Bucherer, and Schullin. For unique and rare pieces of jewelry, there is a Dorotheum auction house on the same street.

Goldenes Quartier

This is actually a quarter, not only a street, but it deserves to be placed here. This is the new shopping area in the old city and brands like Louis Vuitton, Emporio Armani, Miu Miu, Prada, and Saint Laurent have their flagship stores opened there. The area is located at the intersections of the following streets Tuchlauben, Bognergasse, Seitzergasse, and Am Hof in the 1 st district, and more info you can find on their website .

Local shops

Vienna is famous for manufacturing, trade, and shopping for centuries and there are many local shops selling locally produced design, fashion, and jewelry items, souvenirs, and gifts, owned by local families for generations or newly founded design studios. Quality-wise they don’t lack anything from world-known brands and they are much cheaper in comparison, so we recommend visiting these shops and getting something unique to remember Vienna.

Knize tailored robes for the Austrian royal court, today it is a famous gentlemen’s suit and accessory designer shop. This shop can come in handy if you are planning to visit the state opera or any of the traditional balls. Located in the city center, on Graben street.

Scheer is producing handmade shoes and accessories for generations (from the early 19 th century). They also do shoe repairs and maintenance (something you don’t see often nowadays with shoe mass production). They are located in Bräunerstraße, just off Graben street.

Augarten porcelain store creates designer porcelain items, such as plates, cups, and accessories, but this is not just simple kitchenware, this shop was designing and producing imperial porcelain for centuries. You can purchase high-end porcelain items and even personalize them with your own design and logos. Located in the 2 nd district in Obere Augartenstraße.

Code7 is another porcelain shop, but with more modern and recent designs, featuring local and Czech designers and artists. They also have other designs, not only porcelain. Located in Spittelberggasse in the 7 th district.

Glashütte Comploj is a design shop specializing in unique items made of glass. It is worth visiting the exposed items in the gallery alone. Located in Westbahnstraße in the 7 th district.

Die Sellerie is a small design studio specializing in stationery, home accessories, ceramics, and gift ideas from local designers and manufacturers.

Die Werkbank is a handmade paradise with unique products, gifts, and accessories made by Viennese designers and manufacturers. Located in Breite Gasse in the 7 th district.

Viennese Soap (Wiener Seife) is handmade soap produced based on old Viennese recipes. This is quite a unique set of products you can buy as gifts. They have two shops, one in Hintzerstraße in the 3 rd district and the other in Herrengasse in the 1 st district.

Sacher Confiserie Vienna is selling famous Sacher Torte and other Viennese confectionery in their posh shop where you can collect sweet items as a takeaway or order online with delivery. It is part of Sacher Hotel in Kärntner Straße.

Xocolat Manufaktur is a local design chocolate shop with a selection of exquisite designs and tastes of chocolate truffles and pralines. Located in the 9 th district in Servitengasse.

The Vienna Naschmarkt is not actually a shop, but an open market with almost 120 stands selling fresh produce, food, and vintage souvenirs. There are also several bars and restaurants offering local and international cuisine. Originally established in the 16 th century, it is located between Karlsplatz and Kettenbrückengasse on the border between the 4 th and 6 th districts.

Shopping in Vienna is definitely one of the activities you can do when visiting as there is plenty of things to shop for: fashion, design, jewelry, gifts, souvenirs, and gourmet sweets (to name a few). We have listed just a few shopping options and there are literally hundreds of shops and galleries you can visit and find something that will impress you. Happy shopping!

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18 top things to do in Vienna

Jul 1, 2021 • 8 min read

Cycling on Danube Island in Vienna's Donaustadt district. © Balakate/Shutterstock

Museums filled with masterpieces, brilliant baroque streetscapes, sumptuous palaces and epicurean delights, naturally Vienna is an unmissable stop on your Europe adventure.

Now with street art, craft beer brewing, an analogue-only hotel stay, and summer ‘beach bars’, contemporary Vienna continues to flourish as a creative cultural hub.

Kunsthistorisches Museum Vienna

The jewel in Vienna's artistic crown is its Kunsthistorisches Museum Vienna . As well as accumulating vassal lands, the Habsburgs assembled one of Europe's finest collections of art and artefacts. Housed inside a majestic neoclassical building, the highlight of this incredible cache is the Picture Gallery, an encounter with a vast and emotionally powerful collection of works by grand masters, such as Pieter Bruegel the Elder's evocative and 'industrial' Tower of Babel from the 16th century or the bright plenitude of Giuseppe Arcimboldo's Summer.

Vienna’s coffee houses

Great works of art have been created in these 'living rooms' of the Viennese. Patronised by luminaries such as Mahler, Klimt, Freud, Trotsky and Otto Wagner in their day, Vienna's Kaffeehäuser (coffee houses) were added to the Unesco list of Intangible Cultural Heritage in 2011. Many retain their opulent original decor, and often specialise in a particular cake, such as the Sacher Torte, an iced-chocolate cake with apricot jam once favoured by Emperor Franz Josef, at Café Sacher. New-wave coffee houses are putting their own twist on the tradition.

MuseumsQuartier

Have you had enough of culture yet? No? Good, because the MuseumsQuartier (MQ) is a 90,000 sq metre exhibition space encompassing 60 cultural institutions ranging from fine art, music, theatre, and dance to game culture, street art and photography. Highlights include – including the Leopold Museum , MUMOK , Kunsthalle Wien , Architekturzentrum and Zoom but there are multiple micro-museums and creative spaces to explore. It’s also one of the key locations for the annual Wiener Festwochen (Vienna Festival) held over six weeks in May and June.

The annual Calle Libre street art festival focuses on one guiding theme as celebrated artists respond across curated walls for a week each summer. Founded almost a decade ago by Jakob Kettner, the festival brings together live paintings, street art works, guided tours, film screenings and workshops for urban aesthetics. You’ll get the chance to learn more about Vienna’s burgeoning street art scene, discover works from local and international artists, and find out what issues are shaping and challenging the city today. 

Ringstrasse Tram Tour

For a spin around Vienna's architectural highlights, jump on a tram and travel along the Ringstrasse , one of Europe's most magnificent streets. The circular boulevard of imposing state buildings was carved out of the space once occupied by fortifications protecting Vienna from Ottoman Turk attack in the 16th century. You’ll pass the Monument to the Victims of Fascism at the former Gestapo headquarters site, the neoclassical facade of Parlament, Austria’s parliament, the Athena Fountain, and Äusseres Burgtor (Outer Palace Gate). The Roman gate leads the way to the Imperial Palace, the Hofburg.

Schloss Schönbrunn 

The magnificent rococo former summer palace and gardens of the Habsburgs are a perfect place to experience the pomp, circumstance and gracious legacy of Austria's erstwhile monarchs. A visit to 40 of the palace's lavishly appointed rooms reveals the lifestyle and the eccentricities of Europe's most powerful family. Beyond the Unesco-listed palace, Schloss Schönbrunn Gardens invite a stroll past pseudo-Roman ruins, along bucolic paths winding through leafy woods and a stopover in the gardens' highlight, the Gloriette, with mesmerising views of the palace and city beyond.

Hofburg Palace 

The former wintering ground of the Habsburg monarchs for over 700 years, Hofburg is a living palace today. One of the biggest palace complexes in the world, it now houses a fine collection of museums, is home to the Austrian president, Austria's National Library and public offices. It is also the temporary home of the Austrian Parliament while the main building undergoes renovations expected to be completed in 2024. 

Donauturm tower

The newly renovated 1960s modernist Donauturm tower offers panoramic views across the city and the Danube river. It’s also located in one of the most beautiful and largest parks in the city, the Danube Park making it doubly worth a visit. From the top you’ll see the entire surrounding region of Vienna on a clear day. Who can resist booking a sunset meal at a rotating restaurant at 170m high? This is peak tourist, and we love it. The set-price Viennese three-course meal includes lift tickets.  

Whether it's coffee houses, local dining, or a pub crawl, there are a host of tours on offer to the best places to eat and drink in Vienna. Bi-lingual local tour guides guide visitors to different, seasonally appropriate (Christmas market foodie tour anyone?) locations to show off the best the city has to offer. One popular outfit founded by local couple Melinda and Thomas, Vienna Food Tours covers the variety of cuisines that influenced Viennese food: sampling appetizers, a sausage stand, mains, and of course something sweet to round it off over a whole afternoon. 

Riesenrad Giant Ferris Wheel 

It’s famous among cinephiles as the place Graham Greene sent his fictional character Harry Lime for a slow rotation in the 1949 film The Third Man. The 1897-built Riesenrad , otherwise known as the Viennese Giant Ferris Wheel, rises above the beautiful green open spaces of the Prater in Vienna’s 2nd district. A ride takes you high above the city and the wooded parkland and meadows below. Save some time to explore the Prater by foot or bicycle after you return to ground level.

Schloss Belvedere 

Living up to its Italianesque name 'beautiful view', this 18th-century palace and garden ensemble is deceptively close to Vienna's city centre while still creating a feeling of being worlds apart. Symmetrical, finely sculpted and manicured gardens overlooking Vienna's unfolding skyline connect two exquisite palaces dedicated to a who's who of Austrian art. Gustav Klimt's painting The Kiss is a highlight. The masterpieces on display are complemented by interiors so stately that they're worthy of a visit in their own right.

Stephansdom 

A Gothic reminder of another age, the Stephansdom is Vienna's heart and soul. The awe-inspiring cathedral lords over the city, topped by an intricately tiled roof, with its distinctive row of chevrons and Austrian eagle. Below the cathedral are the Katakomben (catacombs), with their eerie collection of the deceased; inside, a magnificent Gothic stone pulpit presides over the main nave; and rising above it to dizzying heights is the South Tower with its viewing stage offering dazzling panoramas over town.

Copa Cagrana Beach

Just beyond the city centre, nestled by the Donauinsel, lies Copa Cagrana Beach , a stretch of sandy beach bars, pop-up food stalls and a large open-air TV viewing area that locals flock to in the summer months. Only open between June and September Vienna makes the most of the holiday atmosphere with volleyball courts, trampolines and green space beside the water. Nibble on delicate Trześniewski sandwiches (open finger sandwiches) as you look across the Donaukanal, or satiate your summer cravings with a fresh spritzer.

Vineyard hiking

The hills surrounding Vienna are awash with vineyards and views, ripe for hiking and tippling in equal measure. Held in autumn (typically late September or October), the annual wine hiking day sees over 190 winemakers set up small wooden huts along the popular walking paths above Vienna, where thirsty hikers can stop in to try the fresh wine harvest of the year. Pick up your glass from one of the hiking-day stations at the bottom of the trail, and meander your way from Neustift to Nussdorf, Strebersdorf to Stammersdorf, or the shorter Ottakring to Neuwald route. The ‘hikes’ themselves are quite low impact and allow plenty of time to stop, sip and enjoy the fresh air.

VHS, vinyl and typewriters

Seeking a true digital detox can be challenging, with a constant barrage of tech an unavoidable part of our daily lives. To help you stay offline and relax, 25 Hours hotel has collaborated with Supersense cafe to create the first ‘analogue hotel room’ for your perfectly curated escape from modern life. Replacing wi-fi and wide screens with a typewriter, VHS player and vinyl records, the suite offers a stylish retreat to the simpler technologies of decades gone by. Perfect for a truly unplugged weekend getaway. If you want to explore further, book a bicycle from their friends at Schindelhauer.

Craft beer has come of age in Vienna with a number of bars specialising in locally made brews. Just off Mariahilferstrasse, Ammutson Craft Beer Dive 's commitment to fresh tap beer from local microbreweries is a welcome addition to the scene. While stalwart craft beer venues like Beaver Brewing Company continue to provide a hearty mix of delicious food, alongside their expansive and regularly changing craft beer menus. Beer drinkers, on your marks...

Christmas markets 

Vienna's much-loved Christmas market season runs from around mid-November to Christmas Eve. The Christkindlmärkte atmosphere is magical with stalls in streets and squares selling wooden toys, festive decorations and traditional food such as Würstel (sausages) and Glühwein (mulled wine). The centrepiece is the Wiener Weihnachtstraum Christkindlmarkt on Rathausplatz but you'll find Christmas markets across the city including at Schloss Schönbrunn.

Rudolfsheim-Fünfhaus: 15th district

The 15th district is experiencing a rejuvenation thanks to community driven events, interesting stores and markets. Brunch and coffee lovers can get their fill at Landkind , Das Augustin and Turnhalle im Brick 5 , and see Austria’s best barista slinging lattes at GOTA Coffee Experts . Hidden down the district's side alleys is the unique indie art gallery, Improper Walls , and quirky stores such as Metaware , a ‘gift shop for nerds & geeks’.

In the evenings, there’s a wealth of food and drink options to explore in the district, from Das Eduard’s pita burgers on its outdoor terrace, to indie bar ein affee and wine haven Reinwein . Vegetarians can enjoy the secluded delights of restaurant and art gallery Hollerei , a short walk from Meidling Hauptstrasse station.

This article was first published in May 2019, last updated by Tasmin Waby on 29 June 2021.

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This article was first published May 2019 and updated July 2021

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• Shopping In Vienna: 10 Gratifying Places That You Would Love To Visit In 2024

Replete with sophistication & elegance, the gorgeous city of Vienna is popular for three prime things – art, shopping and culture. Grace and stylish glamour of the exclusive boutiques between Tuchlauben, Kohlmarkt, and Kärntner Strasse will leave you spellbound. Vienna is not just about music, but also it houses many excellent shopping destinations. If you are an impulsive shopper, then shopping in Vienna will make you feel delightful. The glamorous Goldenes Quartier is deemed to be city’s longest street for trending fashion and is Vienna’s top shopping venue.

If you want the list of things to be included in your checklist for shopping in Vienna , then you can include Artisanal Chocolate, Viennese Porcelain, Austrian Beer, Austrian Dirndl Dress, Bags and Travel Accessories, Viennese Tea and Coffee, Gustav Klimt Art and Staud’s Jam. All credit goes to the variety of malls and streets. A shopping experience in Vienna is truly fun with traditional Viennese ‘candy mosaic rock’, or some one-off Art Deco jewellery.

Shopping In Vienna: Best Spots

Confused about where to go for clothes shopping in Vienna? Don’t worry, we have a list of destinations listed down.

1. Ringstrassen Galerien: For clothes shopping in Vienna

Image Source Connected by a glass bridge, there are two buildings located in the extreme south border of Viennese old town. For all those who have a posh taste of lifestyle and fashion, Ringstrassen Galerien is an ultimate place to shop around. If you are looking for shopping malls in Vienna, then this is the best option to explore.

Ringstrassen Galerien is a perfect amalgamation of modern and cool design that lends a charming and classical ambiance. Housing 60 boutiques and fancy stores, a large supermarket and 6 restaurants, Ringstrassen Galerien is an ideal place to shop around. Lip smacking food like tapas bars and sushi are offered here.

Location:  Kärntner Ring 5-7, 1010 Wien, Austria Timings:  10 AM – 7 PM

Must Read: Indian Restaurants In Vienna: A Taste Of Home In The Heart Of Europe

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2. Wien Mitte The Mall: Best shopping centre

Image Source If you are shopping in Vienna, Austria, then do visit Wien Mitte The Mall that is set in the heart of Vienna. Spanning over an area of 30,000 square meters, this mall is considered as one of the biggest and largest centres of the city. Also, it crowned as Austria’s best shopping centre. Decked with modern architecture, this mall captivates all the visitors and promises to offer a complete shopping experience. Wide range of products are available here at a moderate price.

Location:  Landstraßer Hauptstraße 1b, 1030 Wien, Austria Timings:  9 AM – 8 PM

Suggested Read: 20 Vienna Hotels That Offer Much More Than Luxury And Comfort!

3. The Goldenes Quartier: For premium luxury and flagship stores

Image Source For premium luxury fashion in Vienna, The Goldenes Quartier is set between the streets of Seitzergasse, Tuchlauben and Bognergasse. Also, it houses glamorous flagship stores consisting of attires of international brands and British brands such as Mulberry, Jimmy Choo Vivienne Westwood, and Alexander McQueen. Saint Laurent and Chanel are few Parisian labels that can be found here. You will also find DSquared2 and Agent Provocateur alongside of Tuchlauben. This is a luxurious shopping area in Vienna’s Old City providing fabulous flagship stores and it promises a luxurious shopping in its notable ambience.

Location:  Tuchlauben 3-7, 1010 Wien, Austria Timings:  9 AM – 5 PM, Thur-Sat closed

Suggested Read: 10 Things To Do In Vienna For A Memorable Austrian Vacation

4. Kohlmarkt: For glamorous jewellery

Image Source Shopping in Vienna is not complete until you explore the Kohlmarkt. If you are a fan of high-carat luxury, then you will definitely find what you are looking for around Kohlmarkt. Home to many traditional Bucherer, Viennese jewelers Wagner, and Schullin, and international luxury brands, Kohlmarkt is most esteemed shopping area in downtown Vienna. Once a home to many Imperial and Royal court, Kohlmarkt is now a home to many big luxurious brands that line the street. Located in the heart of the city, Kohlmarkt is referred to as the ‘Golden U’ of Vienna. Kohlmarkt is a historic street of high fashion, rare gems and fine jewellery. Also, international jewellery houses Chopard, Tiffany, and Cartier. All the shopping freaks, stop by Dior, Moncler, Gucci, Salvatore Ferragamo, Burberry and Ermenegildo Zegna. Apart from shopping, this place is a site with a group of grand historical buildings that are incredible with modern art scene.

Location:  Kohlmarkt, Vienna, Austria

Suggested Read: Top 20 Places To Visit In Vienna On Your Next Trip

5. Graben: Modern shopping street in Vienna

Image Source Flanked by Stock-im-Eisen-Platz and the junction of Tuchlauben and Kohlmarkt, Graben is known for its clothes shopping in Vienna. Fabulous boutiques, beauty stores, watch brands and luxury brands footwear specialists are available here. It is one of the most well-known streets in Vienna’s first district (the city centre). In local language, Graben means ditch and the street name goes back to the Roman Empire. One of the city’s most exclusive addresses, this street is spanning over St. Stephen’s to the Kohlmarkt.

Location:  Street in Vienna, Austria

Suggested Read: Vienna Nightlife: 10 Places To Let Loose In This Exciting City!

6. Mariahilferstrasse: Cool and High Fashion Street

Image Source True shopaholics, explore this Mariahilferstrasse that is located in the center of the city. International chain stores are available here accompanied with plenty of both international and local fast-food outlets. Along the way, there are many regular subway stations. Vienna’s longest and busiest shopping street, you will find ample malls and department stores here. For instance Herzmansky and Gerngross are few of them accompanied with wide range of eateries for all budgets. Lay your eyes on the latest footwear trends such as Foot Locker to Ecco and Puma to Vans. Diesel’s flagship store will definitely leave you awestruck with its wide collection of attires.

Location:  Mariahilfer Str.Wien, Austria

Suggested Read: Day Trips From Vienna Remain Incomplete Without Visiting These 10 Places

7. SCS Shopping Center Sued: Leisure & Shopping

Image Source Most prominent and leisure destination, SCS Shopping Center Sued is whopping an area of 300,000 square meters hosting over fabulous 300 shops. Find everything right from beauty & wellness to jewellery, watches and also electronics & accessories.

Indulge in shopping in this outstanding SCS Shopping Center Sued that features contemporary designs using marble slabs and also it comprises of huge indoor trees.

Location:  Vösendorfer Südring, 2334 Vösendorf, Austria Timings:  9:30 AM – 7 PM

Suggested Read: 35 Best Places To Spend Christmas In Europe

8. Donau Zentrum

Encompassing 260 top branded stores, Donau Zentrum takes pride for housing over 50 restaurants and cafes. It is the most popular shopping destination among the locals and tourists as well. It has recorded a footfall of over 18 million visitors every year. Directly linked to the city centre via metro, Donau Zentrum is an excellent place to shop around. Renowned as fashion destination in Vienna, Donau Zentrum consists of unique and international brands. Also, it is Austria’s second largest shopping center with impressive air-cushion façade. LED lights are organized in a polygon manner while the outer foil is printed using screen printing.

Location:  Wagramer Str. 94, 1220 Wien, Austria Timings:  9 AM – 8 PM

Suggested Read: 17 Spots For Snorkeling In Europe Every Underwater Enthusiast Must Visit

9. Naschmarkt: Head to this most widespread multicultural market

Image Source If you want to go for best cheap shopping in Vienna, then the market street is the best option to explore as it offers stuff ranging from high to low price. Best cheap shopping in Vienna to pedestrian zones, every place offers luxurious and quality products. In between shopping palaces and flagship stores, you can discover everything you name. Offering a good choice of excellent quality foreign foods, Naschmarkt is partitioned into two parts where one side is dedicated to the path of cafes , chains of restaurants, and food stalls. If you want to explore cheap shopping in Vienna at an affordable price then do visit this market. `Evolved as one of the most popular outdoor market, this place is a must to visit during your vacay.

Location:  1060 Vienna, Austria Timings:  6 AM – 9 PM

Suggested Read: Guess Which European City Gets The Title Of World’s Most Liveable City This Year!

10. Kärntnerstrasse: Shoppers stop

Image Source Stretched across St. Stephen’s to the Hotel Sacher & State Opera House, Kaerntnerstrasse is one of the most noble shopping destinations to explore, This street is one of the most famous shopping streets in central Vienna consisting of Food / Gourmet Stores, gift Stores, Specialty Shops, Jewelry Stores , Shopping Districts and fine Craft Galleries.

Location:  Central Vienna

Further Read: 31 Festivals In Europe That Will Up The Fun Factor Of Your Euro Tour

Every fashionista’s dream is fulfilled in Vienna. Truly a vibrant and distinct atmosphere is offered by Vienna to all the shopaholics. Drawing attention of massive crowd, Vienna houses many key brand stores and boutiques offering uniform lure for shopaholics. Head out to these excellent shopping destinations on your holiday in Europe and prepare yourself for the best. Right from the best stores to independent fashion houses, Vienna is the city brimming with streets displaying trendy fashion. Roam around and acknowledge the shopping malls in Vienna.

Disclaimer: TravelTriangle claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on TravelTriangle, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.

Please Note: Any information published by TravelTriangle in any form of content is not intended to be a substitute for any kind of medical advice, and one must not take any action before consulting a professional medical expert of their own choice.

Frequently Asked Questions About Shopping In Vienna

Is Vienna good for shopping?

Flanked by Pedestrian zones, flagship stores, shopping streets, fashion designer boutiques, antique, Jeweler’s shops,stores and art stores, Vienna is truly a shopping paradise. Also, there are many streets offering cheap shopping in Vienna.

What is the main shopping street in Vienna?

Stretched across State Opera House to Cathedral of St. Stephens, Kaerntner Strasse is one of the main shopping streets in Vienna.

What is Vienna known for?

Austria’s capital, Vienna offers fabulous blend of royal traditions and excellent modern architecture. Well known for its majestic sights, cultural events, coffee houses and many more things, Vienna is a perfect getaway for tourists.

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36 Hours in Vienna

By Valeriya Safronova Updated Dec. 7, 2023

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Vienna, the Austrian capital, clings to tradition: Just smell the timeless fragrances of roasting chestnuts and spiced wine at the Christmas markets that spring up all around the city every December. For many visitors, the city is often a brief stop on a whirlwind tour of Central Europe, leaving little time to explore much beyond the historic center, called the First District. Still, there is plenty to see and do in its other districts, including some newly added cultural institutions. The Wien Museum , the premier place to learn about the city’s history, reopened this month after a three-year renovation, while the House of Strauss , a museum and concert hall honoring the Strauss family of musicians, arrived in October.

Recommendations

• Wien Museum , expanded after a three-year-renovation, traces 2,000 years of the Austrian capital’s history through objects, including relics of working-class Viennese life and fine art.
• Palais Freiluft , in a Baroque palace and its garden, is the Christmas market of choice for those who want a little luxury.
• Kikko Ba is an izakaya that playfully combines Japanese influences with Austrian ingredients.
• Badeschiff Wien , a boat floating on the canal that cuts through Vienna’s center, has several curling rinks on its decks, and a menu of hot winter cocktails.
• House of Strauss is a museum and music hall exploring the lives of the Strauss family, whom some historians call the pop stars of 19th-century Europe.
• Therme Wien , a large pool-and-sauna complex, will chase the winter chill from your bones.
• At the City Hall Plaza Christmas market , the largest in Vienna, ice-skating paths wind through trees strung with twinkle lights, and the aroma of hot punch, an alcoholic drink with tea and spices, fills the air.
• The Spittelberg Christmas market has sustainable, eco-friendly gifts and a wealth of vegetarian options.
• Volta Vienna sells striking, sculptural home goods, including vases, mugs and candelabra.
• Graf&Gräfin is focused on leather goods and jewelry, but those looking for quirky gifts will find plenty of options.
• Luv the Shop specializes in Scandinavian wardrobe essentials, like chunky sweaters and day-to-night dresses.
• Rhiz is a music lounge and bar beloved by locals, where D.J.s frequently spin experimental electronic tunes.
• Venster 99 is a grungy yet welcoming punk bar that hosts concerts and has a pay-as-you-wish policy.
• Öfferl , a bakery with a minimalist look, has a wide selection of breads and an all-day breakfast menu at two of its locations.
• Monte Ofelio , a bar and cafe, takes Italian aperitivo culture seriously, with cheeses and meats imported from Italy, and a perfect Negroni Sbagliato.
• Skopik & Lohn offers Austrian classics like Wiener schnitzel, along with Italian dishes beloved by Austrians, like gnocchi and vitello tonnato, a veal and tuna dish.
• Das Werk is a hardcore techno club where the party doesn’t start until at least 11 p.m.
• Café Rüdigerhof , established in 1902, offers a quintessential Viennese cafe experience, with simple breakfasts and Austrian coffee drinks piled high with foam or whipped cream (and sometimes served with a dash of liquor).
• Rosewood Vienna is a luxury hotel in a renovated 19th-century neo-Classical building, where the rooms have been beautifully restored with design references to Viennese history, like the lobby lounge, whose floral murals evoke the Palmenhaus , an Art Nouveau conservatory. The hotel and bar upstairs offer delightful views over the historic center. Rooms from 525 euros, or about $565, a night.
• Hotel Indigo Vienna — Naschmarkt is a chic and cozy four-star hotel that is an easy subway ride to the First District, and walkable to the boutiques, bars and restaurants of the city’s trendier districts. Rooms from €149.
• Hotel Babula am Augarten offers low prices without compromising on space. Rooms are airy, with high ceilings and large windows. Don’t expect to find a TV or a mini-fridge in your room, although the hotel’s restaurant, Pizza Randale, is just downstairs. Rooms from €62.
• For short-term rentals , consider the Second District for its green areas and plentiful restaurants, as well as its easy access to other neighborhoods, or the Seventh District for its many boutiques, brunch spots and adorable courtyards.
• Vienna’s public transport system is efficient, clean and well connected. Take advantage of the buses , trams and subway (called the U-Bahn), which will swiftly and comfortably deliver you to most points of interest. The ride-hailing app Uber works in Vienna, as does Bolt. Lots of locals cycle , and those without a bike can download the Nextbike app and pick up a bike at the closest docking station (60 cents per half-hour).

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Top 10 Shopping Malls in Vienna [Shopping Centers & Outlets]

There are more than 35 shopping malls in Vienna.

International labels are represented here, as well as well-known regional brands and exclusive boutiques.

You can relax during a shopping break in restaurants, bistros and cafés.

Here is a selection of the most famous and largest shopping centers in Vienna.

The exact opening hours can be found on the relevant websites. S hopping malls in Vienna are generally closed on Sundays.

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• Public Transport in Vienna

1. Shopping City Süd

A little outside of Vienna in Vösendorf is the largest shopping center in Austria, with 330 shops. SCS is even one of the largest shopping centers in Europe. You  are offered a mixture of branches from well-known chains such as Pull&Bear, Hollister, Footlocker, Jack Wolfskin, Lacoste Blue Tomato, Peek&Cloppenburg, UCI and Primark as well as smaller boutiques.

The Ikea in SCS takes up almost a fifth of the entire area.  Numerous restaurants and snack bars in SCS invite you to take a break, whether it's pasta, pizza or sushi, whether it's take-away or a cozy place, everything can be found here.  After shopping, you can watch one of the latest blockbusters in the SCS UCI cinema .

• How to get there:  Shopping City Süd offers s huttle buses for transfers to the city center , Car2go is available for VIP customers, and those who wish can use the Uber service.

2. The Mall – Vienna Mitte

The Mall shopping center is located   right in the city center . With over 50 shops, it is the largest shopping center right in the heart of Vienna .  Its modern architecture is in dialogue with the historic Vienna of the area.

Many international brand shops invite you to stroll here, for example David Jones, Hutchison, H&M, Swarovski, Deichmann, Douglas, The Body Shop and many more.  Media Markt is also represented with a branch. You can get groceries at Interspar, and Interspar Pronto is even open on Sundays.

If you are hungry, there are various restaurants and cafés where you can rest, McDonalds is also represented, as well as Vapiano sushi bar, HENRY-The Art of Living and a Rauch juice bar.

• How to get there: The Mall is part of the Vienna Mitte district and is located right next to the subway station of the same name . Sights  such as the city park,  St. Charles Chruch  and the  Vienna State Opera  are only a few minutes' walk away.

3. Gerngross

Contrary to what the name might suggest, Gerngross is a rather small shopping center on Mariahilferstraße .  Spread over five floors you will find Billy Jeans, Wolford, Zara, Esprit, Tom Tailor Betty Barclay Bandolera and many more. There is a Merkur supermarket on the ground floor.

The Saturn electronics store occupies the entire fourth floor and part of the fifth.  The food court is also on the fifth floor.  Akakiko Japanese restaurant is particularly worth mentioning.  Gerngross's roof terrace offers a panoramic view of the city in summer.

The restaurants and bars on the fifth floor can be reached via a separate elevator and are therefore also accessible outside of the shopping center's opening hours.  Since February 2020, the BURN-IN gallery has been opened in Gerngross.

Contemporary art is exhibited there.  Many sights and cultural institutions such as the Museum Quarter are very close by.

• How to get there:  There is a direct connection to the Neubaugasse subway station, from which the basement of Gerngross can be reached directly. 

4.  Donau Zetrum

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260 shops are spread across the Donau Zetrum shopping center.  The range is extensive, so you can find Hollister, Superdry, Pull&Bear and the cosmetics brand KIKO;  these brands cannot be found anywhere else in Vienna.   The only GAP shop in all of Austria and the only shop of the French-Russian tea brand KUSMI Tea are also located in Donau Zetrum.

The gastronomy area called "Kitchen" on the 1st level has something to offer for every taste with over 55 restaurants, cafés and bars.  On the 3rd floor is Paletti children's club where children from 2 years old can play while you shop.  The modernly equipped Cineplexx with 13 cinemas offers entertainment for young and old.

• How to get there:  Donau Zentrum can be reached with the U1 via the Kagran stop.  The journey takes about 20 minutes from Stephansplatz.  If you feel like it, you can visit the Danube Park with the  Danube Tower , which is one underground station away in the direction of the city center.

5. Central Station - BahnhofCity

The BahnhofCity shopping center is located   in the station hall of the main train station under the tracks. The center reopened in October 2014. The shops are spread over two levels.  International brands such as Deichmann, Intimissimi, Manner, Tom&Nike and many more are offered on 20,000 m2. There is also an Interspar supermarket.

In the food court, numerous cafés , bakeries and restaurants invite you to linger.  The connection to the public transport network is ideal, there are numerous connections to the city center.

• How to get there:  With the S7 you can be in Wien Mitte or Wien Praterstern in just a few minutes.  Both are important transport hubs in Vienna and offer transfer options to the Vienna S-Bahn and U-Bahn network.

6. Westbahnhof -  BahnhofCity

The Westbahnhof shopping center is located at the end of the longest   shopping street in Vienna , Mariahilferstrasse .  It is integrated into the Westbahnhof building, whose historic station hall was built in 1858 and is a listed building.

International brands are stocked in 90 stores spread over 3 levels.  From fashion and jewelry, cosmetics and shoes to technology, everything is represented here.

Here you will find branches of Deichmann, Cyberport, DM, Merkur, Thalia, Orsay, Tom Tailor, among others. Press&More has the latest newspapers and magazines, and groceries can be found at Biba, among other places.

Free WiFi i s available throughout the food court and upstairs on level E1.  The shopping center is popular due to its proximity to Mariahilferstrasse, which is only a stone's throw away and is one of the liveliest shopping streets in Vienna.

• How to get there:  The shopping center can be reached via the Westbahnhof underground station.

7. Parndorf Designer Outlet

Parndorf i s a small community in the district of Neusiedl am See in Burgenland with around 5,000 inhabitants.  Parndorf Designer Outlet Center is the first factory outlet center in Austria.

It opened in 1998 with originally 30 stores. There are now more than 160 suppliers on 36,500 m2 of retail space offering branded clothing and designer fashion at reduced prices.  From Prada, Burberry, Armani, Bally and Gucci to Nike, Adidas, New Balance and Puma to Guess, Diesel, Desigual, Rituals, L'Oreal and many more, you will find international brands and fashion here at special prices.

If you get hungry, you can eat at Burger King, Wagamama and Nordsee, among other places, or just have a coffee at Starbucks or the Sacher Café.

How to get there:

• Shuttle Bus: In front of the opera in Vienna there is a shuttle bus to Parndorf. The journey takes about an hour and costs 15 euros per person (round trip). You can make  the required online reservation here .
• Car: The Parndorf Outlet Center is located 2.5 kilometers south of the center of Parndorf in an open field, the exact address is: Gewerbestraße 4, 7111 Parndorf

8. Lugner City

Lugner City with the integrated medical center is located on the Vienna Belt near Mariahilferstrasse and the Westbahnhof.

Lugner City was built in 1990 by the well-known Austrian businessman and reality TV star Richard Siegfried Lugner.   Every year since 1992 he has been accompanied by a different prominent guest to the Vienna Opera Ball. Iwana Trump, Sophia Loren, Pamela Anderson, Dieter Bohlen, Roger Moore and Ornella Muti are just a few of the famous names.

The numerous shops in Lugner City have a diverse range of international brands .  In addition to drugstores such as DM and Mueller, there are branches of Ulla Popken, Orsay, H&M, Dressmann, C&A, Deichmann, Humanic, Libro, Blue Cat and many more. Food is available from Anka, Bila, Merkur and Wurstico, among others.

If you get hungry, go to one of the many restaurants in Lugner City or stop by Burger King, KFC or Subway.  There are always other events on the show stage in the Lugner City, for example the Kasperl Theater is on the program every Tuesday.  If you have bought enough, you can also watch a film in one of the 13 cinema halls in the cinema complex.

• How to get there:  You can reach Lugner City with the underground line U6, stop Burggasse.

9. Columbus Center

Columbus Center is a small but very popular shopping center in Vienna's 10th district.  Located on Favoritenstrasse, its shops cater to the needs of the area's increasingly multicultural residents.

A wide range of different products is offered, from trendy outfits to everything you need for dinner.  Shops like Merkur, S-Oliver, Mango, Palmers, Libro, Ernsting's Family and many more are represented here.

A Saturn branch and a branch of “Danisches Bettenlager” complete the offerings.  If you get hungry, you can rest in one of the many cafés or enjoy sushi.

• How to get there:  Columbus Center can be reached with the U1 underground line, Keplerplatz stop (exit Raaber Bahn Gasse).  With the U1 you can easily get back to the center and have a connection to the entire underground network.

10. Shopping Center Nord

If you want to shop without the hustle and bustle, you've come to the right place at Shopping Center Nord.  SCN in Floridsdorf is about 45 minutes from the center.   It scores with a balanced mix of branches, in addition to drugstores such as BIPA or DM there are branches of Bonita, Jones, Garry Weber, Intersport and many more, groceries can be found in the Merkur Markt.

If you are tired from shopping, you can rest in one of the numerous restaurants and cafes and eat Mexican food at Taco or order a pizza at Scala.  In FitInn Studio you can work off the calories again. 

The Hollywood Megaplex with 8 screens offers entertainment for the whole family.  Anyone who likes to play paintball should not miss a visit to the Moon paintball hall.  It is located directly opposite SCN and has a varied course. 

• How to get there:  You can reach the shopping center north with the S3 S-Bahn line, stop Brünner Straße stop.

Map with Locations

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Related Articles:

10 best shopping streets in vienna [with map], 10 best markets in vienna: from food to flea markets [with hours], vienna shopping guide: where, what and when to buy, 16 must-have souvenirs from vienna: what and where to buy.

Vienna Travel Guide

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Most people visit VIENNA (Wien) with a vivid image in their minds: a romantic place, full of imperial nostalgia, opera houses and exquisite cakes. Even so, the city can overwhelm with its eclectic feast of architectural styles, from High Baroque through the monumental imperial projects of the late nineteenth century, to the decorative Jugendstil (Art Nouveau) style of the early twentieth, used to great effect on several of the city’s splendid U-Bahn stations.

The Belvedere

Drinking and nightlife, entertainment, the hofburg, kärntnerstrasse and graben, the kunsthistorisches museum, the museumsquartier, the ring and rathausplatz, the secession, stephansdom, vienna’s heurigen.

Vienna became an important centre in the tenth century, then in 1278 the city fell to Rudolf of Habsburg, but didn’t become the imperial residence until 1683. The great aristocratic families flooded in to build palaces in a frenzy of construction that gave Vienna its Baroque character. By the end of the Habsburg era the city had become a breeding ground for the ideological passions of the age, and the ghosts of Freud, Klimt and Schiele are now some of the city’s biggest tourist draws.

WHAT TO SEE AND DO

Central Vienna is surprisingly compact, with the historical centre, or Innere Stadt, just 1km wide. The most important sights are concentrated here and along the Ringstrasse – the series of traffic- and tram-clogged boulevards that form a ring road around the centre. Efficient public transport allows you to cross the city in less than thirty minutes, making even peripheral sights, such as the monumental imperial palace at Schönbrunn , easily accessible. However, for all the grand palaces and museums, a trip to Vienna would not be complete without spending a leisurely afternoon over a creamy coffee and a piece of cake in one of the grand, shabby-glamorous coffeehouses for which the city is famous.

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For cheaper accommodation booking ahead is essential in summer. Several hostels are near the Westbahnhof, which is an easy few stops into the centre.

South of the Ringstrasse, the Belvedere (daily 10am–6pm; Oberes €14, combined ticket €20; tram #D from the opera house) is one of Vienna’s finest palace complexes. Two magnificent Baroque mansions face each other across a sloping formal garden. The loftier of the two, the Oberes Belvedere, has the best concentration of paintings by Klimt in the city, including The Kiss, while the Unteres Belvedere and Orangerie show temporary exhibitions.

For a bar crawl or live music the string of clubs under the railway arches around U Thaliastr, Josefstädterstr. and Alser str. are a good bet, while in summer beach bars line the Donaukanal.

The local listings magazine Falter ( w www.falter.at ) has comprehensive details of the week’s cultural programme. The tourist office also publishes the free monthly Programm .

Hofburg palace on St. Michael square (Michaelerplatz), Vienna, Austria © Mistervlad/Shutterstock

A block southeast of Graben is the immense, highly ornate Hofburg palace , housing many of Vienna’s key imperial sights. Skip the rather dull Kaiserappartements in favour of the more impressive Schatzkammer (Mon & Wed–Sun 9am–5.30pm; €12), where you’ll see some of the finest medieval craftsmanship and jewellery in Europe, including relics of the Holy Roman Empire and the Habsburg crown jewels. The Hofburg is also home to two of Vienna’s most enduring tourist images: singing boys and prancing horses. Steps beside the Schatzkammer lead up to the Hofmusik Kapelle (Mon & Tues 10am–2pm, Fri 11am–1pm; free), where the Vienna Boys’ Choir sings Mass (mid-Sept to June Sun 9.15am; t 01 533 99 27): you can obtain free, standing tickets from 8.30am (otherwise €10–36; book in advance).

On the north side of the Hofburg, the imperial stables are home to the white horses of the Spanish Riding School , known for their extraordinary, intricate performances. There are three main ways to see them: book a performance well in advance (mid-Feb to mid-June & mid-Aug to Dec, usually Sat & Sun at 11am, occasionally Fri & eves; standing from €25, seats from €50); attend a morning exercise session (10am–noon: April–June, Sept & Oct Tues–Fri; Nov–March & Aug Tues–Sat; tickets for exercise session and tours from Michaelerplatz visitor centre Tues–Sun 9am–4pm; €15); or join a guided tour

of the school and stables (March to mid-June & Aug to mid-Dec daily, otherwise 5–6 days per week; tours 2pm, 3pm & 4pm; tour €18; combined tour and training session €31). Alternatively, if you just want to take a peek at the horses, look into the stables (Stallburg) from the glass windows on Reitschulgasse.

Finally, at the Hofburg’s southeastern tip, the Albertina (daily 10am–6pm, Wed till 9pm; €12.90) houses one of the world’s largest graphic art collections, with works by Raphael, Rembrandt, Dürer and Michelangelo.

Though one of Vienna’s prettiest little squares, Judenplatz , northwest of Stephansdom, is dominated by a deliberately bleak concrete Holocaust Memorial by British sculptor Rachel Whiteread. The square marks the site of the medieval Jewish ghetto and you can view the foundations of a fourteenth-century synagogue at the excellent Museum Judenplatz at no. 8 (Mon–Thurs & Sun 10am–6pm, Fri 10am-5pm; €10), which brings something of medieval Jewish Vienna to life. The ticket includes entrance to the intriguing Jüdisches Museum of Jewish tradition and culture, at Dorotheergasse 11 to the south of Stephansplatz (Mon–Fri & Sun 10am–6pm).

Stephansplatz, Vienna © Shutterstock

From Stephansplatz, pedestrianized Kärntnerstrasse runs south past street entertainers and shops to the illustrious Staatsoper , opened in 1869 in the first phase of the Ringstrasse’s development. A more unusual tribute to the city’s musical genius is the state-of-the-art Haus der Musik , Seilerstätte 30, (daily 10am–10pm; €13), a hugely enjoyable museum of sound.

Running west of Stephansplatz is the more upscale Graben, featuring an extremely ornate plague column ( Pestsäule ), built to commemorate the 1679 plague.

Of all Vienna’s museums, the Kunsthistorisches Museum on Burgring still outshines them all (June–Aug daily 10am–6pm, Thurs till 9pm; Sept–May Tues–Sun 10am–6pm, Thurs till 9pm; €15). It’s one of the world’s greatest collections of Old Masters – comparable with the Hermitage or Louvre. Highlight is an unrivalled collection of sixteenth-century paintings by Brueghel the Elder, while the Peter Paul Rubens collection is also very strong and works by Vermeer and Caravaggio are worth seeking out. A number of Greek and Roman antiquities add breadth and variety. Set aside several hours at least: there is also an excellent café.

On the Ring’s eastern section, beyond Stubenring, is the enjoyable MAK (Tues 10am–10pm, Wed–Sun 10am–6pm; €9.90, free Tues 6–10pm), an applied arts museum whose eclectic collection spans the Romanesque period to the twentieth century and includes an unrivalled Wiener Werkstätte collection.

Southwest of the Ring is Vienna’s MuseumsQuartier, a collection of museums and galleries in the old imperial stables, where the original buildings are enhanced by a couple of striking contemporary additions. Stylish outdoor seating, plenty of good cafés and an interesting calendar of events make the area a focus for Vienna’s cultural life. The best museum here is the Leopold Museum (Mon, Wed & Fri–Sun 10am–6pm, Thurs 10am–9pm; €13), with fine work by Klimt and the largest collection in the world of works by Egon Schiele.

The Ring, the large boulevard that encircles the Innere Stadt, along with its attendant monumental civic buildings, was created to replace the town’s fortifications, demolished in 1857, many of these buildings now house museums. On the western section is the showpiece Rathausplatz , a square framed by four monumental public buildings: the Rathaus (City Hall), the Burgtheater, Parliament and the Universität – all completed in the 1880s.

The biggest attraction in the city suburbs is the imperial summer palace of Schönbrunn (U4 to Schönbrunn), designed by Fischer von Erlach on the model of residences like Versailles. To visit the palace rooms or Prunkräume (daily: April–June, Sept & Oct 8.30am–5pm; July & Aug 8.30am–6pm; Nov–March 8.30am–4.30pm) there’s a choice of two tours: the “Imperial Tour” (€13.30), which takes in 22 state rooms, and the “Grand Tour” (€16.40 with audioguide, €19.40 with tour guide), which includes forty rooms. The shorter tour misses out the best rooms – such as the Millions Room, a rosewood-panelled chamber covered from floor to ceiling with wildly irregular Rococo cartouches, each holding a Persian miniature watercolour. The palace gets unbearably overcrowded at the height of summer, with lengthy queues, so buy tickets in advance online. The splendid Schlosspark (daily 6.30am–dusk; free) is dotted with attractions, including the Gloriette – a hilltop colonnaded monument, now a café and terrace with splendid views (terrace daily: mid-March to June, Sept & Oct 9am–6pm; July & Aug 9am–7pm; late Oct to early Nov 9am–4pm; €3.60), fountains, a maze and labyrinth (same hours as Gloriette; €5.20) and Vienna’s excellent Tiergarten or zoo (daily: Jan, Nov & Dec 9am–4.30pm; Feb 9am–5pm; March & Oct 9am–5.30pm; April–Sept 9am–6.30pm; €18.50).

Schönbrunn, Vienna © Shutterstock

The eccentric, eye-catching building crowned with a “golden cabbage” by Karlsplatz is the Secession building (Tues–Sun 10am–6pm; €9.50), built in 1898 as the headquarters of the Secessionist movement, whose aim was to break with the Viennese establishment and champion new ideas of art and aesthetics. Designed by Joseph Maria Olbrech, the gallery was decorated by several luminaries of the group, including their first president Gustav Klimt. It still puts on contemporary exhibits today, with Klimt’s Beethoven Frieze downstairs the only permanent artwork.

Mariahilferstr. is best for high-street clothes shops and the big chains, though Neubaugasse, nearby, is more eclectic.

The obvious place to begin exploration is Stephansplatz , the pedestrianized central square dominated by the hoary Gothic Stephansdom (Mon–Sat 6am–10pm, Sun 7am–10pm, except during services; free, but entry fees to most sections, combined ticket €17.90). It’s worth paying to explore the interior more fully, with the highlights of the main section (English tours Mon-Sat 10.30am; €5.50) the Wiener Neustädter Altar, a late Gothic masterpiece, and the tomb of the Holy Roman Emperor Friedrich III. The catacombs (tours every 15–30min, Mon–Sat 10–11.30am & 1.30–4.30pm, Sun 1.30–4.30pm; €5.50) contain the entrails of illustrious Habsburgs housed in bronze caskets. Stellar views reward those climbing the 137m-high (343 steps) south spire; (daily 9am–5.30pm; €4.50). Lower, but with a lift, is the north tower (same hours; €5.50). The warren of alleyways north and east of Stephansdom preserves something of the medieval character of the city, although the architecture reflects centuries of continuous rebuilding.

To sample Austrian wines on a scenic excursion, visit one of the wine-producing villages on Vienna’s outskirts. To the north of the Danube, Stammersdorf (tram #31 from Schottenring; 36min) is surrounded by vineyards and filled with traditional, family-run Heurigen (wine taverns).

Wienhof Wieninger 21 Stammersdorferstr A great place to start, with a pleasant garden, good-value meals (from around €8) and an excellent selection of whites available by the glass (from €1.55). Mid-March to April Fri 3pm–midnight, Sat & Sun noon–midnight, May to mid-Dec Thurs & Fri 3pm–midnight, Sat & Sun noon–midnight.

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Discover Vienna

The official travel guide of the City of Vienna.

Vienna City Card

Spring in vienna.

Vienna is one of the greenest cities in the world. The city’s parks are at their most beautiful in the spring. Spring is also an ideal time for exploring ...

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Useful tips for travelling to Vienna.

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Hidden gems: kutschkermarkt.

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